Inside AdWords

Upgrade to AdWords Editor 7.6.1

2009-11-13T07:57:00.000-08:00

AdWords Editor version 7.6.1 is now available for Windows and Mac. This new version includes support for ad scheduling, advanced location targeting, YouTube Promoted Video ads, and other features. For a complete list of changes and instructions, visit our release notes.

If you're already using AdWords Editor, you'll be prompted to upgrade automatically. If you're not already using it, you can visit our website to download AdWords Editor. To learn more, take a look at our AdWords Editor Help Center.

Posted by Emily Williams, Inside AdWords crew

AdWords system maintenance on November 14th

2009-11-11T18:15:00.000-08:00

On Saturday, November 14th, 2009 the AdWords system will be unavailable from approximately 10AM to 2PM PST, for maintenance. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual.

AdWords system maintenance typically occurs on the second Saturday of each month from 10AM to 2PM.

We'll continue to update you via the blog as we always have, but please make note of the November 14th date and of our scheduled maintenance further down the road.

Posted by Dan Friedman, Inside AdWords crew

Announcing Product Listing Ads

2009-11-11T13:47:00.000-08:00

Each day we see many users come to Google.com to research products and find where to buy them. To better serve these users, we've been testing a new feature of AdWords called Product Listing Ads. Product Listing Ads works with an advertiser's Google Merchant Center account to serve highly targeted ads that include richer product information directly in the ad itself - including product image, price, and merchant name. Starting today, U.S. users searching on Google.com may begin to see Product Listing Ads more frequently on their shopping related queries.

Two examples of Product Listing Ads (click for full size image)

Product Listing Ads is part of our effort to simplify the advertising process for merchants with large product inventories. Some of the key features of Product Listing Ads include:

Pay only for results: Product Listing Ads are charged on a cost-per-action (CPA) basis, which means that you only pay when a user clicks on your ad and completes a purchase on your site. Because Product Listing Ads is charged on a CPA basis, it offers a risk-free way for you to reach a larger audience on Google.com.
List your entire inventory: Product Listing Ads requires no keywords or additional ad text. Whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google will automatically show the most relevant products along with the associated image, price and product name. Product Listing Ads makes it easy for you to promote your entire product inventory on Google.com.

At this time, Product Listing Ads is still a beta feature and is only available to a limited number of retail advertisers. Over time, we'll increase the number of users who see Product Listing Ads as well as the number of advertisers able to participate.

Posted by Dan Friedman, Inside AdWords crew

Google Ad Planner: Now even easier to find the right audience for your campaigns

2009-11-11T12:59:00.000-08:00

In our ongoing effort to give you in-depth data for your media plan, we've released a number of Google Ad Planner enhancements that provide a more granular view of where your audience can be found.

Subdomain data
We've added subdomain data to Google Ad Planner to give you a more detailed view of sites. This information can help you refine your media plan by providing more information about specific pages.

With subdomain data, you can search for subdomains; view the top subdomains based on total domain traffic for a site; view traffic, demographics and other data for the subdomain itself; and add subdomains to your media plan. Learn how to search for subdomains.

Ad placements
Ad placements are specific sections on a website where advertising can be purchased, such as the middle right section of a page.

Google Ad Planner now offers ad placement data so that you can make better informed decisions about where to target your ads. You can review placement data for sites in the Google Content Network, and beta test publishers using Google Ad Manager. Additional placement data is coming soon. Learn how to search for ad placements in Google Ad Planner.

Reach and relevance at a glance
With our new interactive graph, you can easily see which sites in your plan provide the best reach and relevance. In its default setting, the graph will compare sites in your search results by audience reach and composition index. Sites with the most reach will appear in the top-left quadrant. Sites with the most relevance will appear in the bottom-right quadrant. Sites near the top-right quadrant will have the best combination of both reach and relevance. You can customize the graph to visualize and compare sites in a variety of ways.

(Click to see full size image)

In the example above, a graph of sites reaching seniors age 65 or older shows that newsmax.com has the best relevance, facebook.com has the best reach, and nytimes.com has a mix of both.

More detailed publisher data
Publishers and site owners can now use Google Ad Planner to share additional Google Analytics data points such as page views, unique visitors, total visits, average visits per visitor, and average time on site. As a result, you can feel even more confident in the accuracy of Ad Planner data, and make better informed decisions about the sites you include in your media plan.

We hope you will try out these new features, and please send us your feedback so we can continue to improve Google Ad Planner.

Posted by Katrina Kurnit, Inside AdWords crew

Think2010: Stay focused on the fundamentals

2009-11-10T11:15:00.000-08:00

As you look to get ahead of the recovery and set yourself up for success in 2010, let's revisit some of the lessons learned during the recession that you can apply going forward. We've been compiling both forward-looking perspectives and retrospective wisdom on our Fast.Forward. channel on YouTube. In this week's post, we want to call out some advice from Rick Carpenter of the agency DDB in Chicago.

From Rick's perspective, the recession underscored the fundamental truth in marketing: you need to continually, and earnestly, focus on the customer. This means understanding what's going on in their lives and what their mindset is, and it's critical to be relevant to the people that the message will reach.

The recession also taught us that marketers must retrench and commit to their own fundamental core values. Your brand and company shouldn't continually have to reinvent itself to adapt to the macro-economic climate. As you prepare for 2010, is your positioning clear?

Listen to what Rick has to say here:

(click to watch video on YouTube)

To stay engaged with our Think2010 series more broadly, visit www.google.com/think2010.

Posted by Amanda Kelly, Inside AdWords crew

New alerts for your campaigns

2009-11-09T11:19:00.000-08:00

Alerts are a great way to stay on top of changes in your account. In addition to the account alerts already available for billing and campaign maintenance, you can also use custom alerts to monitor shifts in key metrics like clicks and cost. We'd like to tell you about two additional alert options that we're introducing today.

First, we've added alerts for new keyword and budget ideas in the Opportunities tab. Ideas are personalized tips to help you potentially improve your campaigns' effectiveness. New ideas are usually generated for campaigns and ad groups every few weeks, but you may miss ideas that can expand your coverage and boost your traffic if you don't check the Opportunities tab regularly. Now, when there are new ideas available for your review, you'll see them highlighted along with the rest of your campaign alerts.

(Click for full size image)

Second, if you're using AdWords conversion tracking, you can now create custom alerts for changes in conversion volume, conversion rate, and cost per conversion. By setting alerts for your conversion data, you can make sure that you're quickly notified about fluctuations in your key metrics.

Please note that we're still working to bring custom alerts to all linked accounts for My Client Center (MCC) users. In the meantime, you can still set custom alerts for your individual accounts if you're able to log into them directly.

Posted by Dan Friedman, Inside AdWords crew

AdWords Conversion Tracking is now even easier

2009-11-05T14:52:00.000-08:00

If you use AdWords Conversion Tracking, you may have noticed that the interface for this tool has been redesigned so that it's easier to implement, monitor, and troubleshoot.

(Click to see full size image)

There are now 3 easy-to-use tabs - Conversions, Webpages, and Code - that help you manage your conversion data. Let's take a closer look at each of them:

Conversions: This is where you see information about the conversion actions you're tracking.

The "Tracking Status" column lets you know whether a conversion action is tracking properly. It shows you if a conversion has ever been recorded, if it has recently stopped recording, or if it's working just fine.
The "Value" column shows the accumulated value of the conversions you've received based on the value you've assigned to each action.
The "New Conversion" button allows you to easily create new conversion actions or import them from a linked Google Analytics account. (Note: In order to import Google Analytics goals, you'll first need to follow a few steps.)

(Click to see full size image)

Webpages: Here, you'll see which pages on your site are getting conversions. You can also see a breakdown of the number of conversions per page on your site. This is useful for troubleshooting, as you can make sure conversions are coming from the pages you expect and identify pages that are not reporting conversion activity.

Code: This is where you get the tracking code for each conversion action. You can also change the value of an action, which helps you calculate ROI.

If you're not currently using AdWords Conversion Tracking, now is a great time to start. Conversion Tracking gives you an accurate way to measure the success of your AdWords campaigns. You can learn more about the benefits and how to implement it here.

We hope you enjoy the new interface and happy optimizing!

Posted by Emily Williams, Inside AdWords crew

Think2010: Four Winning Moves webinar

2009-11-04T10:46:00.000-08:00

In last week's Think2010 post, we highlighted the value of search marketing to prompt direct conversions and advance branding goals. In this post, US Managing Director Bonita Stewart briefly discussed the role search played during the economic downturn.

On Tuesday, November 10th, Bonita Stewart will be hosting our second Think2010 webinar titled "Think2010: Four Winning Moves for 2010." Bonita will elaborate on fundamental search advertising strategies that marketers should employ to get ahead of the recovery moving into 2010. She'll also dive deeper into the relevance and importance of search as a core behavior, the significance of innovation in marketing, the value of developing the deeper connections that consumers are seeking, and the precision needed to target the right audience and speak to their interests.

In our ever-changing marketplace, it's important to thoughtfully plan the decisions that will differentiate your offerings, increase your competitive advantage, and create opportunities as the economy recovers. If you're interested in attending the Think2010: Four Winning Moves for 2010 webinar, please register here.

Posted by Katrina Kurnit, Inside AdWords crew

Increasing choice and relevancy in search ads

2009-11-03T10:08:00.000-08:00

As part of our ongoing commitment to helping users find the information they're seeking online, we’re happy to announce the launch of Ad Sitelinks.

Ad Sitelinks is a new AdWords feature that allows you to extend the value of your existing AdWords ads by providing additional links to content deep within your sites. Rather than sending all users to the same landing page, Ad Sitelinks will display up to 4 additional Destination URLs on your search-based text ad for users to choose from. By providing users with more options, you can create richer, more relevant ads that improve the value of your brand terms and other targeted keywords.

(click for full size image)

With Ad Sitelinks, you can point to specific information on your site such as gift registries, special deals, holiday or event-related promotions, and store locators. Early participants in Ad Sitelinks, like Priceline.com, found that presenting multiple link options made it easier to direct users to relevant information on their sites, driving them deeper into the conversion funnel.

Currently, the option to set up Ad Sitelinks will only appear for advertisers whose ads meet a certain high quality threshold.

If your account qualifies to run this feature, you'll find the option to set up Ad Sitelinks in your Campaign Settings tab -- it will appear as "Show additional links to my site" under the "Ad extensions" section.

To learn more about Ad Sitelinks, read our FAQ in the Help Center.

Posted by Dan Friedman, Inside AdWords crew

New holiday ad templates available in Display Ad Builder

2009-11-02T13:57:00.000-08:00

This winter season take advantage of holiday-themed Display Ad Builder templates to advertise your products and services.

You can find these new templates in the "Seasonal" category of the Display Ad Builder gallery. Here are some examples of the templates:

(click here to view larger image)

These templates use new high quality buttons and backgrounds to provide you with just the right holiday feel for your upcoming advertising campaigns. By changing the text and adding your own images, you can build customized ads in minutes.

We also recently launched 20 high quality templates in the "General" category, and 20 "People" ads featuring professional images of people.

To start creating your ads, visit the “Ads” tab in any campaign, click “New Ad,” and select “Display Ad Builder’ from the drop down.

Posted by Austin Rachlin, Inside AdWords crew

Reminder: Google sessions @ ad:tech NY next week

2009-10-30T11:37:00.000-07:00

If you're planning on attending ad:tech or Content Revenue Strategies (CRS) at the Javits Center in New York City next week, we hope you'll come and meet the Google ads team while you're there. Over November 4 and 5, we'll offer a series of sessions designed to give you practical tips for improving your search and display campaigns.

The Google Ads Factory Tour, 11/4-11/5/09

The Factory Tour will span 10 hours of live workshops designed to give you an overview of Google's latest measurement and optimization tools. Here's the full two-day agenda:

Wednesday, November 4 - Optimizing Search & Display

11:00am-12:00pm AdWords Optimization Tools: Smarter Search Management

12:00pm-1:00pm Conversion Optimizer: The Next Generation of AdWords Bidding

2:00-2:30pm Google Content Network: Matching Solutions to Advertisers

2:30-3:30pm Google Content Network: Creating Effective Campaigns

3:30-4:30pm Google Content Network: Optimizing for Results

4:30-5:00pm Automating Content Network Campaigns Through the AdWords API

Thursday, November 5 - Measurement, Ads Quality, Mobile & Local

11:00am-12:00pm Google Campaign Insights: What to Measure and When

12:00-1:00pm Google Campaign Insights: A Behind the Scenes Look at the Technology

2:00-3:00pm Google Analytics & Website Optimizer: Making the Most of Your Traffic

3:00-4:00pm Google Search Ads Quality: What It Is and How to Improve It

4:00-5:00pm Local and Mobile Ads: How to Use Location to Drive Results

You can stop by for a single session, or stay for the whole event. The Factory Tour is open to all exhibit hall and conference passholders. For more information, check the ad:tech events page.

Content Revenue Strategies, 11/5/09

Formerly known as ADSPACE, CRS is the only expo dedicated to AdSense and contextual advertising. Sessions will focus on maximizing performance on Google’s Content Network as well as emerging blog, video and social media networks.

We'll also have AdWords and AdSense optimizers available to answer any questions you have about improving your contextually-targeted campaigns. Stop by the Optimization Lounge to get customized tips and share any feedback you have for the Google ads team.

If you haven't yet signed up for ad:tech or CRS, registration is still open. You can enter the promotional code 20EXNY9 to receive 20% off an ad:tech full conference pass. If you're only attending CRS, enter the code CRSGoogle to receive $100 off the price of your CRS conference pass.

Hope to see you next week.

Posted by Austin Rachlin, Inside AdWords crew

Introducing AdWords Comparison Ads

2009-10-29T12:08:00.000-07:00

Today we're excited to begin testing a new feature of AdWords called AdWords Comparison Ads, which lets users compare multiple, relevant offers more easily. Comparison Ads is part of our continuing effort to make ads more relevant and useful to our users and to help you, our advertisers, reach the people who are most interested in your products and services.

AdWords uses a host of targeting and relevancy signals to determine the best ads for each query. However, sometimes a user's query doesn't provide enough information for us to confidently predict what they want. Take, for example, users who search for "mortgage." Do they want a new home loan or a refinance? Do they want a fixed rate or an adjustable rate loan? Comparison Ads improves the ad experience on Google.com by letting users specify exactly what they are looking for and helping them quickly compare relevant offers side by side.

With Comparison Ads, you can also target your offers at a more granular level, leading to more valuable, qualified leads. To see how it works, let's use our mortgage example. Users searching for "mortgage" on Google.com may see a promotion from Comparison Ads prompting them to select the type of loan they are looking for and to compare various rates.

(click to view full size image)

If they click the promotion, users are taken to a page with more detailed sponsored results. They can choose directly from the offers listed on that page, or they can further refine their search by providing additional information like income and home value. By giving users the ability to refine their search on a number of relevant attributes, we are able to show more targeted ads and provide you with more valuable leads.

Once users find an offer that matches their specific needs, they can either call you directly or request a quote. If a user requests a quote, Google automatically anonymizes the user's phone number and sends you a unique code that you can use to contact the user. You only pay if a user calls the phone number on your offer or fills out a form to request a quote.

(click to view full size image)

While Comparison Ads is still an early-stage feature, we've focused on a number of ways to enhance the user experience:

Speed -- Comparison Ads shows targeted offers in less than a second. There are no long forms for users to fill out - Users see specific offers immediately and only need to fill in additional information if they wish to further refine their results.
Transparency -- Comparison Ads only shows real products. There are no teaser rates, or bait and switch offers. Comparison Ads also standardizes the information presented to users, making it easy for them to sort and compare offers on a side by side basis.
Privacy -- Comparison Ads won't send advertisers any user information, including anonymized phone numbers, unless the user explicitly requests more information about an advertiser's offer.

At this time, Comparison Ads will only show to a small number of users in select U.S. states and is only available to a limited number of advertisers in the mortgage/refinance space. Over time, we'll increase the number of users who see Comparison Ads offers as well as the number of advertisers able to participate.

Posted by Dan Friedman, Inside AdWords crew

Getting started guide for the Google Content Network

2009-10-28T16:07:00.000-07:00

Google Content Network campaigns differ from Search campaigns in how they're set up, optimized, and tracked. If you've been interested in advertising on the Content Network but aren't sure how to get started, we now have a step-by-step Getting Started Guide to help you hit the ground running. You can think of it as a do-it-yourself instruction manual for how to best structure, optimize, and track your Content Network campaigns.

Not sure how to create an effective content campaign? You can refer to the campaign, ad group, and ad sections to find tips for optimal account structure.

Not sure what's working well? You can use the optimization section to determine which of your ads are performing well and which you should edit or delete. You can also take further control of your campaigns by learning how to select where your ads are shown and how to exclude certain sites and keywords.

Not sure how much to bid? Use the guide to learn more about how bidding works on the Content Network. You can also get tips to refine your bids and improve your performance.

Don't forget to check out our Content Network microsite for even more information on Content Network campaigns, including details on available ad formats and a list of some of the websites we partner with to show your ads.

Posted by Katrina Kurnit, Inside AdWords crew

Translate your AdWords campaigns with Translator Toolkit

2009-10-27T12:33:00.000-07:00

If you advertise to customers in multiple languages or countries, you've probably spent time translating your advertising campaigns. To help make translating faster and easier, today we’ve added AdWords campaign support to Google Translator Toolkit, which includes tools like translation search, bilingual dictionaries, and custom terminology databases.

To translate your keywords and ad text, upload an AdWords Editor Archive (AEA) file into Translator Toolkit, and Translator Toolkit will automatically translate them. You can then share your translations with your multilingual optimizers or professional translators, who can optimize and localize your campaign through Translator Toolkit’s campaign editor.

(click for full size image)

When you're finished, download your campaign and upload back into AdWords Editor. You can also optimize your keywords and ad text further through AdWords Editor and other tools like AdWords Traffic Estimator.

Of course, reaching foreign-language customers requires more than campaign localization. To attract international customers, your landing pages should also be translated and, if applicable, your payment and other support systems should be ready for international customers. Check out our help pages for details on how to localize and optimize your campaigns. When you’re ready, give Google Translator Toolkit a try and let us know what you think.

Posted by Dan Friedman, Inside AdWords crew

Think2010: The multiple roles of search

2009-10-26T15:48:00.000-07:00

Last week's Think2010 post discussed the need for advertising to be relevant, welcome information that adds value to a customer as he is performing a task or pursuing an interest. But as you think about your 2010 search strategy, make sure to think about the value of search advertising beyond conversions. Be sure to recognize the brand value of search.

As consumer confidence returns, this means you can use search advertising to ensure your brand is top of mind, appropriately positioned, and in a customer's consideration set. Some customers may not be ready to convert at this moment, but search advertising can increase their affinity and consideration for your brand.

Hear about the brand value of search and additional advice for getting ahead of the recovery from Bonita Stewart, Managing Director, US Sales:

(click to watch video on YouTube)

Stay engaged with additional perspectives and resources for our Think2010 series at www.google.com/think2010.

Posted by Amanda Kelly, Inside AdWords crew

A new My Client Center interface

2009-10-23T13:55:00.000-07:00

Starting this week, you'll see a link on your My Client Center Dashboard that will take you to a new MCC interface that we're testing. In the new interface, you'll notice an updated look and feel, as well as some enhancements to help you manage your clients more efficiently. These include:

In-line editing of account descriptions: In-line editing cuts the time it takes for you to make changes to your account names. Instead of waiting for a new page to load, just click an account description to edit it right on the Dashboard.
Remove/unlink accounts: Previously, you needed to drill down into a client account to unlink it from your MCC. Now, if you're no longer managing a client, you can remove it directly from your MCC Dashboard.

In addition to these new features, the new interface provides the same core MCC functionality and workflow you're already familiar with. Over time, we're looking forward to introducing additional enhancements to help you manage your clients even more effectively.

While the interface is still in development, you'll notice a feature or two we're still working on integrating, including the "find client" search box. Feel free to switch back and forth between the new and previous interfaces as needed during this testing period.

To send us your thoughts on the new MCC interface, you can click on the "Send Feedback" link directly in your account.

Posted by Dan Friedman, Inside AdWords crew

Get free keyboard shortcuts stickers

2009-10-22T15:29:00.000-07:00

Back in April, we introduced keyboard shortcuts you can use to zip around AdWords. As fans of Gmail shortcuts already know, if you want to save time navigating your account, ditching your mouse can give you a major boost.

To help you learn shortcuts faster (not to mention show off your AdWords skills), we're giving away free sets of keyboard stickers. Take a look:

(click to view larger image)

If you live in the U.S., Canada, or other select countries, send us your name and mailing address, and we'll mail you a set of stickers within a few weeks. Enjoy.

Posted by Austin Rachlin, Inside AdWords crew

New version of the AdWords API v2009

2009-10-22T13:35:00.000-07:00

For those of you who use the AdWords API, we're happy to announce the launch of the latest version, v200909. This version offers a number of exciting new features, including asynchronous calls, keyword and placement ideas, and location extensions. AdWords API v200909 is available to all advertisers, and for more information you can visit the AdWords API blog.

Posted by Amanda Kelly, Inside AdWords crew

Providing your customers useful and relevant information

2009-10-20T14:25:00.000-07:00

Many ads are aimed at interrupting a consumer to get them to pay attention to the ad, but this approach has proven less effective on the Web, as consumers often come online to pursue an interest or perform a task, such as finding a local restaurant or booking an airline ticket. To address this, many advertisers are moving away from interruption toward helping consumers accomplish their tasks by offering commercial messages that are useful, helpful and relevant.

Hear more on this strategy from Jim Lecinski, Managing Director, U.S. Sales, and think about incorporating this idea into your 2010 planning:

(watch video on YouTube)

Posted by Amanda Kelly, Inside AdWords crew

Google Campaign Insights: Better measurement for display advertising

2009-10-19T07:22:00.000-07:00

As we've previously posted, one of our aims is to improve display advertising on the web. Three simple principles guide our approach: simplify the system for buying and selling display ads; deliver better performance that advertisers and agencies can measure; open up the ecosystem by making it accessible to more participants.

So how can you better measure the impact of your display ad campaign? At the moment, you can measure how many clicks your display ads achieve, measure conversions that result from those clicks, compare results with industry benchmark data, and use "View-through conversion reporting" to measure visits to your website from users who saw your display ad in the past.

Today, we're launching a new tool to measure the impact of your display ads - Campaign Insights. As of today, Campaign Insights is available for larger display ad campaigns across the Google Content Network in the US and UK.

Campaign Insights is a unique measurement tool that can give reliable data about how a campaign has raised brand awareness, or active user interest, in a particular product or service. It looks beyond the traditional measures of clicks and conversions to calculate the incremental lift in both online search activity and website visits that result from a display ad campaign.

We use the same expertise we use to improve our own services -- our ability to analyze large quantities of data. Campaign Insights compares two data sets: a large group of users (many thousands, minimum) who saw a particular ad, with an equivalent, large group that did not see the ad. It then measures whether there is any significant difference in searches and visits to your website between the two groups. Doing this, Campaign Insights can determine the incremental change that is directly attributable to the display ad campaign. With this insight, you can establish how well your display ad campaign is working beyond just clicks.

Campaign Insights provides highly reliable results to marketers because of the statistical methodology our computer algorithms use to combine and analyze large volumes of data from several sources -- the advertiser's own campaign information, ad serving logs, and sampled data from Google Toolbar users who have opted in to enhanced features. All of the results reported to advertisers are anonymized and aggregated over thousands of users.

If you run wide-scale display ad campaigns on the Google Content Network and want to try Campaign Insights, you should check with your Google representative.

Posted by Austin Rachlin, Inside AdWords crew

Think with Google: Consumer intentions for holiday 2009 webinar

2009-10-16T14:48:00.000-07:00

Attracting the right consumers this holiday season will be more important than ever. Join us next Tuesday as we share findings from new research on consumer plans for the 2009 holiday season and strategies to better target and reach your customers.

The webinar will cover:

How consumer behavior has changed and how shopping habits look headed into the holiday season
What changing consumer behavior means for your search and online marketing strategies
Recommendations for how to effectively target your audience

Date & Time

Tuesday, October 20, 2009

11:00 AM – 12:00 PM PDT

Posted by Austin Rachlin, Inside AdWords crew

Tips on mobile advertising with AdWords

2009-10-16T08:16:00.000-07:00

Last week, we shared with you a few tips to reach your audience on the go. This week we've launched a new site, Go Mobile! to help you be even more effective with mobile advertising.

Even if you're already taking advantage of the mobile opportunity in AdWords, this resource can help you think about other ways to integrate mobile into your broader marketing strategy, including:

Taking advantage of the device's ability to detect location
Engaging with your audience any where, any time
Using mobile to participate in the conversation

For more ideas on how to Go Mobile! please visit: http://www.google.com/mobile/gomobile/advertisers.html.

Posted by Amanda Kelly, Inside AdWords crew

Extending "Ads by Google" notice

2009-10-15T08:46:00.000-07:00

From time to time you've probably noticed the 'Ads by Google' message on ads around the web -- we display this label because we want users to have an awareness and understanding of the ads they see online and where they come from.

As more and more advertisers use rich media ad formats, such as Flash and interactive ads, we want to provide the same benefit to users for those ad formats.

So today we're starting to add the "Ads by Google" message to rich media ads in a way that's unobtrusive to your ad creative and the publisher site, but as user-friendly as our current "Ads by Google" notices on other ad formats.

You'll soon notice a small 'i' (for "information") icon overlay in the bottom right-hand corner of these ads, which will expand when the user hovers over it. This was specially designed for rich media ads. This new message will appear on your AdWords rich media ads, and will show up on standard AdSense ad units.

Just like before, users who click on the 'Ads by Google' label will be taken to a page where they can learn more about online advertising and the ads they've just seen. Our tests of this new message format on rich-media ads showed it doesn't affect ad performance.

Posted by Dan Friedman, Inside AdWords crew

Promoted videos now in AdWords

2009-10-14T12:41:00.000-07:00

Earlier this year we posted on how to advertise your business on YouTube through Promoted Videos, and now you can advertise with Promoted Videos directly through AdWords.

If you have a video about your business, Promoted Videos allow you to drive viewership of your videos by targeting the hundreds of millions of searches that happen on YouTube every day. You can also use Promoted Videos to have your videos appear on the YouTube homepage, video watch pages, and across the AdSense network.

To get started in your AdWords account:

1) Select Display Ad Builder >>Video>>YouTube Promoted Videos Template
2) Create your ad text
3) Select your video
4) Choose your thumbnail
5) Save your ad

To learn more you can visit http://www.google.com/ads/youtube.

Posted by Amanda Kelly, Inside AdWords crew

Learn what you need to succeed with AdWords Basics Webinars

2009-10-13T18:06:00.001-07:00

This fall, learn how to improve your advertising performance by attending the new AdWords Basics Webinars, free of charge. Led by an AdWords specialist, each live, online seminar will include a presentation plus live Q&A. Whether you want to learn to track what's happening on your website, get more sales at a lower cost, add display images to your ads, or better set-up your campaigns, there is a webinar for you.

See a full listing of webinars and register at www.google.com/events/training, or sign-up now by clicking below.

Set Up Your Campaigns for Success: Basics of Account Maintenance and Improvement - 2 Session Oct 15th & Nov 4th
What's Happening on Your Website: Basics of Google Analytics - Oct 20th
Get More Sales at a Lower Cost: Basics of Conversion Optimizer- Oct 27th
Focus on Results: Basics of Tracking Your AdWords Return on Investment- Nov 3rd
Beyond Text Advertising: Basics of Display Ad Builder - Nov 10th
Put Your Website to the Test: Basics of Website Optimizer - Nov 17th
You will need your email address and 10 Digit AdWords Customer ID to register. Your Customer ID can be found in the upper right corner of your AdWords account when you're logged in at adwords.google.com.

See you in class.

Posted by Austin Rachlin, Inside AdWords crew