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Budweiser Black Crown

2012-12-02T00:20:00.001-08:00

Budweiser Black Crown:

(St. Louis, MO) – Following the successful launch of Bud Light Platinum near the start of 2012, Anheuser-Busch InBev plans to roll out at least one new beer in a similar fashion next year.

Ad Age reports:

The launch will likely be backed with significant marketing — possibly even a Super Bowl ad — as the brewer seeks to reverse the long-decline of the Budweiser franchise in the U.S. The move follows the launch in January of Bud Light Platinum, which at 6% alcohol by volume matches the ABV in Black Crown. By comparison, regular Budweiser is 5% ABV and regular Bud Light 4.2%.

The beer came out of the company’s Project 12 program, according to Ad Age. Here’s more on that beer from the original Project 12 variety pack press release…

Budweiser Batch No. 91406 (Los Angeles):

A deep-amber lager with 6 percent alcohol by volume (ABV).

The beer was originated by brewmaster Bryan Sullivan in Los Angeles in collaboration with brewmasters Scott Ungermann in Fairfield, Calif. and Dave Cohen in Houston.

“Our collaboration team used caramel malt on Batch No. 91406, which gives the beer a deep amber color and a little more body,” said Sullivan, whose signature will be on the bottle. “It has a little bit more hop character than our flagship Budweiser lager, but like Budweiser it’s a very clean and refreshing beer.”

Missing from the article are details (or even a mention) regarding the release of at least four other ‘black’ beers from A-B InBev. They received label approval toward the end of September. Though a label approval does not necessarily mean that a company will release the beer, that ends up the case 99% of the time.

They include:

See labels below:

Busch Black Light Lager:

Michelob Black Bock Special Dark Lager:

Beck’s Black Jewel:

Rolling Rock Black Rock Extra Dark Lager:

SOURCE:http://beerpulse.com/2012/11/budweiser-black-crown-a-b-inbev-going-black-in-2013/

BUDWEISER CAN WATER

2012-12-01T22:40:00.001-08:00

BUDWEISER CAN WATER:

Budweiser is called the “King of Beers,” but today its not just for the great taste. The company is acting like a king among the beer companies as it turned its beer canning plant into a canned water plant. Budweiser is canning water to send to the people of New York and New Jersey devastated by Hurricane Sandy according to

Bartow Neighbor, on Friday Nov. 2, 2012.

More than 4,000 cases of canned water were shipped to the Anheuser-Busch Distributor’s Harrison Beverage in Pleasantville, N.J. and Ritchie & Page Distributing in Robbinsville, N.J. on Friday. This canned water will be available to the American Red Cross and other disaster relief programs.

Brooklyn, New York has requested over 10,000 cases of the canned water and these cases are slated to be delivered to Bennett Field over the weekend. Anheuser-Busch is in the unique position to can and ship large quantities of drinking water and they’ve stepped up to do this.

On top of the canned water shipments, the people from Budweiser announced a $100,000 donation to the American Red Cross for help in the efforts of the storm devastated areas from Sandy. Anheuser-Busch has donated more than 71 million cans of drinking water to areas hit with natural and other disasters over the years.

SOURCE:http://www.examiner.com/article/budweiser-cans-water-for-sandy-victims-ny-and-nj

Budweiser Mini Fridge

2012-11-24T05:15:00.003-08:00

Budweiser Mini Fridge:

n ice cold Bud always tastes best, but why wait for it to call in a bucket of ice or let

it take up precious space in your fridge. From the king of beers, comes this Budweiser Mini Fridge ensures you always have a perfectly chilled beer to hand, an essential for any party, football game or quiet night in.

The 50 litre capacity will hold up to 30 cans of your favourite brew, enough to keep you and your friends happy though the night. If you run out of beer or wine is more your thing, this chiller can hold up to 15 bottles of wine. This high performance refrigerator meets strict legal requirements for the safe storage of food and drink, reducing the long walk to the fridge for a sausage roll or pint of milk.

Featuring a reversiable door and quiet operation, this fridge can be placed behind a home bar, in a living room or even a bedroom. The adjustable thermosat keeps your drinks at your desired temperature, ready to hand whenever you feel thirsty. Just remember to keep it stocked up!

Please Note: Alcohol not included!

Warning: We advise that you protect any surface the chiller is placed on to prevent scratching caused by the chiller's feet.

Details

Product Features:
• Mini bottle and can chiller
• Holds approximately 30 cans
• One removable shelf
• Body exterior constructed from aluminium finished with an electrostatic plastic powder coat in light grey
• Door constructed from UPVC in light grey
• Reversible door
• Adjustable thermostat
• Drink Safe / Food Safe
• One years manufacturer warranty
• Ideal for living rooms, home bars and student flats

Technical Specifications:
• Temperature Range: 4°C to 10°C
• Climate Class: N
• Volume: 50ltr
• Protection Class: I
• Voltage: 220-240V/50Hz
• Watt: 75W
• Energy Consumption: 0.7kW•h/24h
• Refrigerant: R600a 15g
• Energy Rating: B
• Noise Level: 40dB

Weight:
• 24kg

Brand: Budweiser

Manufacturer Part Number:
• HUS-HM72-EL

Barcode:
• N/A

Dimensions:
Fridge: H 510mm W 440mm D 468mm
Top Shelf: W 350mm D 340mm
Bottom Shelf: W 350mm D 195mm
Plug Lead: L 1100mm

source:http://www.drinkstuff.com/products/product.asp?ID=3996

BUDWEISER PROJECT 12: THE FINAL OFFERINGS

2012-11-24T04:59:00.004-08:00

BUDWEISER PROJECT 12: THE FINAL OFFERINGS:

Over the summer, Budweiser conducted Project 12, where each of their 12 U.S. breweries and brewmasters were asked to come up with a unique new beer using the Budweiser yeast strain and brand values. The final three beers hit shelves in a mixed six-pack this fall.

Batch 63118:

Brewery Location: St. Louis

Brewmaster: Jim Bicklein, with help from Fort Collins, CO, brewmaster Katie Rippel.

Beer: Golden Pilsner, 6% ABV

An homage to the German immigrants like Adolphus Busch, The pilsner uses ingredients that were common in the St. Louis area in the late 1800s.

Review and notes: Pours deep gold with a moderate head. Noticeably round and a little boozy, the beer doesn’t win points for subtlety, but has a nice tang from the Tettnang and Hallertau hops. True to style for a Bohemian Pils, but the alcohol and thinness will turn off some drinkers, who might associate the flavors with discount beer. The the malt character will proabably make this the least challenging to lovers of traditional Budweiser, and the bitterness in the aftertaste will add a level to which they are not used. By far my least favorite of the six brews I tried, let alone the three that made the final cut.

Batch 91406:

Brewery Location: Los Angeles

Brewmaster: Bryan Sullivan, with help from Scott Ungerman (Fairfield, CT) and Dave Cohen (Houston).

Beer: Amber Lager, 6% ABV

Using a caramel malt, Sullivan and co. aimed for a beer with both more malt and more hops than traditional Budweiser.

Review and notes: Pours amber with little head. Slight roast in the nose. Fans of amber lagers like Yuengling will likely enjoy this beer, though the hops and yeast give it a much crisper, cleaner finish than most. It’s well-carbonated with not a ton of body, and so the roastiness comes through well. A well-crafted lager, if not bursting with flavor by non-macrobrew standards, the LA batch should be acceptable to almost anyone and enjoyable to many.

Batch 23185:

Brewery Location: Williamsburg, VA

Brewmaster: Daniel Westmoreland, in collaboration with Mike Anderson (Jacksonville, FL) and Dan Kahn (Cartersville, GA)

Beer: Bourbon Cask Lager, 5.5%

Westmoreland made an all-malt brew and aged it on staves from bourbon barrels.

Review and notes: Pours light, whiskey-colored amber with significant head. Nose has a nice malty roastiness with a hint of vanilla. Definitely the most complex of the three beers, the description shouldn’t intimidate anyone. The bourbon staves suggest rather than demonstrate vanilla character in the beer, and give only light hints of the traditional flavor. The beer – like all of the Project 12 offerings – has a crisp and clean finish from the Budweiser yeast, and could be easily drinkable in some quantity. While craft beer fans will lament the lack of bold flavor, I actually find the subtlety refreshing. I love bourbon, but too often it’s used as a flavor cudgel in craft beers. This is a well-crafted lager that I enjoyed in the blind six-pack before I knew it had bourbon staves.

source:http://blogs.menshealth.com/guy-gourmet/budweiser-project-12-the-final-offerings/2012/11/19/

Budweiser Barbecue Sauce

2012-11-19T06:00:00.000-08:00

Budweiser Barbecue Sauce:

Budweiser-

has launched its own line of barbecue sauces, just on the heals of new flavours from Bulls Eye. The Budweiser-branded sauces will be available in major grocery and club stores in addition to restaurants nationwide. In addition, the sauces will be sold at all Anheuser-Busch tour centre gift shop locations. Here’s the flavours they've announced.

Budweiser Basting Sauce A perfect fit for fish, chicken, pork and beef. This sauce has a distinct mustard flavour that €™s enhanced with a blend of fresh garden vegetables, herbs and a nice hint of caramelized sweetness. A touch of soy and citrus rounds out this great baste.

Budweiser Wing Sauce Built for, what else, a Budweiser and wings! The wing sauce is nicely balanced with the right amount of heat, a hint of sweetness, a nice intermingling of butter and garlic with a pallet-cleansing burst of vinegar. This sauce is comfortably mild and can be kicked up for those who love hot and spicy.

Budweiser Barbecue Sauce This sauce holds a blend of heat, vinegar, fresh herbs and garden vegetables with subtle notes of hops, malts and rice from the Budweiser.

Beechwood Smoked Budweiser Barbecue Sauce Offers traditional barbecue flavour with subtle smokiness and a slightly tart and sweet balance that has a caramelized sugar finish. This sauce is complex enough to work with both lighter meats such as chicken, while holding true to bigger flavours like beef and ribs. The special beechwood chips, made famous in the crafting of Budweiser, are used in creating this sauce and the result is a flavour like no other with a finish that is subtly smoky with hints of hops and malt.

source:http://www.bbqreport.com/archives/barbecue/2006/06/24/budweiser-barbecue-sauce/

JKR Design for Budweiser ‘66’

2012-11-19T05:45:00.004-08:00

JKR Design for Budweiser ‘66’:

Budweiser has something new for its loyal fans—the UK launch of Budweiser ‘66’ lightly carbonated beer with a touch of sweetness for a smooth, easy taste at 4% abv was announced back in April 2010, and now the alcohol brand is happy to present its new product in packaging designed by jkr agency. The bottles and cans’ look retain Budweiser’s iconic visual authenticity, still some of its features was a bit adapted to the modern tendencies.

Image Courtesy: www.jkr.co.uk

The objective for the creative team was to make some refreshing changes in Budweiser traditional look and “deliver a great “badge in the hand” through a contemporary take on an iconic brand.”

Image Courtesy: www.jkr.co.uk

“Keeping it simple but credible was the main objective; not trying too hard to be cool while also feeling like a classic, confident American brand. The shape (derived from the brand’s iconic bowtie) creates an impactful and distinctive label. The strong angle creates a dynamic arrow which points to the copy explaining the beer’s proposition. The oversized logo and contemporized AB seal combined with the off centre graphic give it a laid back feel,” commented Sean Harvey, Design Director at jkr.

Image Courtesy: www.jkr.co.uk

BUDWEISER FAMILY

2012-11-19T04:59:00.005-08:00

Budweiser Family:

Introduced nationally in 1982, Bud Light is brewed with a malt and hops ratio different from Budweiser for a distinctively crisp taste with fewer calories. It became the country's No. 1 light beer in 1994, and has grown at a double-digit pace for the past eight years.

The company has brewed and sold this premium lager since 1876. The crisp, distinctive taste and smooth drinkability of "The King of Beers" have made Budweiser the largest-selling beer in the world.

Introduced in 1995, premium Bud Ice Light has a smooth, ice-brewed taste with the fewest calories of any ice beer—only 96 calories per 12-ounce serving.

Ice crystals form in the finishing process to give premium Bud Ice its rich, smooth taste with a full-bodied aftertaste. Introduced in 1995.

Busch Family:

Introduced nationally in 1990, Busch Light is one of the "Top 10" brands in the beer industry today.

Since 1955, Americans have enjoyed Busch’s smooth, refreshing taste. Busch, the leading subpremium-priced brand, also has a clean and snappy character.

Nonalcohol Brews:

This premium, nonalcohol brew contains less than 0.5 percent alcohol by volume and appeals to people who want the great taste of an Anheuser-Busch beer without the alcohol. Introduced nationally in 1990, O’Doul’s leads its category.

O'Doul's Amber contains only the finest natural ingredients, brewed with a combination of two-row and specialty caramel malts and a blending of imported and domestic hops. This gives O'Doul's Amber its rich color, malt aroma and distinctive character.

Specialty Brews:

180 is a lightly carbonated orange citrus-flavored energy drink with vitamins B-6, B-12, and C (all at 100% RDI), and enhanced with natural guarana. The name "180" communicates the "turnaround" or "energetic lift" people look for in an energy drink.

Tequiza is the first beer containing a natural flavor of real Mexican tequila and lime.

"Doc" Otis' Hard Lemon Flavored Malt Beverage is made with real lemon juice and is pleasantly sweet with just the right amount of tartness to appeal to adults.

Michelob Family:

Introduced in 1978 as the country’s first super-premium light beer, Michelob Light has a smooth taste as well as a pleasant aroma and hop character.

The company developed super-premium Michelob in 1896 as a "draft beer for connoisseurs." Its taste is fuller, smoother and somewhat more European.

Natural Family:

A light beer with a pleasing aroma, Natural Light was introduced in 1977 as the company’s first reduced-calorie beer.

The company introduced Natural Ice in select areas of the country in late 1995 and took it national in March 1996. This subpremium-priced ice beer, 5.9 percent alcohol by volume, has a smooth taste.

Anheuser-Busch, Inc. products are brewed to be enjoyed responsibly by adults.

source:http://www.bud4u.com/productlist.html

Budweiser(King of Beers)- from 1876-2008 Budweiser Bottles :

2012-11-18T08:09:00.004-08:00

Budweiser(King of Beers)- from 1876-2008 Budweiser Bottles :

Budweiser & Clamato A Breakfast Beer?

2012-11-18T07:50:00.003-08:00

Budweiser & Clamato A Breakfast Beer?

Budweiser’s

Test marketing of a beer plus clam juice combination seems to have been successful (to Them); Budweiser & Clamato con slay lemon, Chelada. This may be in response to Miller Light Chill, Chelada Style. Budweiser also has a version with Bud Light. Is this a breakfast beer in disguise? The nutritional facts per 12 ounces are 186 calories, 20.3 carbohydrates and 5% alcohol.

As for the taste, if you like tomato beer or in this case, clamato beer, than you will not be disappointed. In fact, the upside of Anheuser Busch making it is if you mixed beer with clamato on your own, you would get a result that is 2.5% alcohol where in this case you get a full strength, 5% alcohol beer. It is interesting to note that the beer can is in Spanish and English and moreso in Spanish, hence the tagline, La Combinacion Perfecto and the description tag, con sal y limon. Some other marketing on the can is natural flavor and certified color (exciting).

Overall, I can see grabbing one of these as a morning hangover cure or better known as a breakfast beer. With the extra calories and tomato base, this may be the ultimate hair of the dog after a long night of alcohol consumption. If you go way back to the original Bloody Mary, you will find it was comprised of beer and tomato juice. Some refer to this as a bloody beer but I think Budweiser quickly passed on this name for the all so original Budweiser & Clamato. I do not see this as a big seller and more so limited in its distribution to the high Hispanic population areas of the country since the can is more in Spanish than English.

Budweiser & Clamato, bloody beer, original Bloody Mary, breakfast beer, tomato beer, clamato beer, hair of the dog, hangover cure or is Budweiser going for refreshing summer treat? You decide.

Source:http://www.beereur.com/beer-recipes/budweiser-clamato-breakfast-beer/

Budweiser is test marketing a new beer, Budweiser & Clamato con sal y limon, Chelada. This may be a response to Miller Light Chill, Chelada Style. Budweiser also has a version with Bud Light. Is this a breakfast beer in disguise? The nutritional facts per 12 ounces are 186 calories, 20.3 carbohydrates and 5% alcohol. As for the taste, if you like tomato beer or in this case, clamato beer, than you will not be disappointed. In fact, the upside of Anheuser Busch making it is if you mixed beer with clamato on your own, you would get a result that is 2.5% alcohol where in this case you get a full strength, 5% alcohol beer. It is interesting to note that the beer can is in Spanish and English and moreso in Spanish, hence the tagline, La Combinacion Perfecto and the description tag, con sal y limon. Some other marketing on the can is natural flavor and certified color (exciting).

Overall, I can see grabbing one of these as a morning hang over cure or better known as a breakfast beer. With the extra calories and tomato base, this may be the ultimate hair of the dog after a long night of alcohol consumption. If you go way back to the original Bloody Mary, you will find it was comprised of beer and tomato juice. Some refer to this as a bloody beer but I think Budweiser quickly passed on this name for the all so original Budweiser & Clamato. I do not see this as a big seller and more so limited in its distribution to the high Hispanic population areas of the country since the can is more in Spanish than English.

Budweiser & Clamato, bloody beer, original Bloody Mary, breakfast beer, tomato beer, clamato beer, hair of the dog, hangover cure or is Budweiser going for refreshing summer treat? You decide.

INBEV CARLS BRITO

2012-11-10T23:56:00.001-08:00

RUSSELS, Belgium — The man who would be King of Beers is a no-frills leader without a company car or even his own desk.

Carlos Brito:

chief executive of brewer InBev SA, says he doesn't care for perks — and neither should the people who work for him.

"I don't want the company to give me free beer; I can buy my own beer," he told Stanford MBA students earlier this year.

Brito, who will be leading Anheuser-Busch after the company agreed to InBev's $52 billion takeover offer, has been described as "an American-style" manager who is fiercely private and admits himself that he did not always get "the people thing," when he started off in sales.

Anheuser-Busch is a perked-up company with corporate jets for executives and free beer for the workers — as well as generous donations to local communities and politicians. Similar employee extras at Belgium's Interbrew vanished when it merged with Brito's Brazil-based AmBev in 2004.

"His reputation precedes him as a no-frills, no-thrills severe cost-cutter," says Eric Shepard, editor of beer industry newsletter Beer Marketer's Insights.

Brito rarely grants interviews and is reticent with the press, sticking to a few standard lines when he must face the camera for InBev's annual results or shareholders' meetings. The company refused to even confirm whether he was married with four children, saying "We don't give details on his private life."

Alberto Cerqueira Lima, a former colleague of Brito's at Brazilian brewer Brahma and now head of a Massachusetts-based market research firm, says "if he could, he would remain anonymous," describing Brito as a "workaholic and a methodical and pragmatic executive."

He showed himself to be a careful businessman who kept his cool during a difficult monthlong courtship of Anheuser-Busch when both companies threatened to start a hostile battle.

"He says the right things," says Shepard. "He knew the kind of backlash that he was going to get and I don't think he ever betrayed any sort of hostility even as they were making hostile moves.

"Publicly, he maintained that he wanted a friendly combination and ultimately that's what he got," he said.

The new company will create the world's largest beer company, turning out major brands such as Budweiser and Stella Artois. InBev's focus on carving costs made it the world's most profitable brewer, wringing profit from stagnant markets and winning admiration from shareholders and the rest of the industry — but angering workers.

"It's quite an American style compared to the Western European standard," said Kris Kippers, an analyst at Belgian investment firm Petercam. "He's really an American-style manager; those who deliver, who do good work, are rewarded."

Born in 1960, Brito studied mechanical engineering in Rio de Janeiro and applied to several U.S. universities for a master's in business administration. He was accepted by several — but could not pay his way.

A family friend put him in touch with Brazilian investment banker and billionaire Jorge Paulo Lemann, who told Brito he would pay for his graduate studies at Stanford.

"All he wanted in return were periodic reports and clippings from the United States to keep him up to date with what was going on there," said Cerqueira Lima. "Brito insisted on knowing how he would pay Lemann back and Lemann said, 'I do not want to be paid back. One day you will do for others what I am doing for you.'"

Lemann put Brito to work at Brahma when he bought it in 1989, later merging it with another beer company, Antarctica, to form AmBev.

Brito acknowledges that he didn't always get "the people thing," when he started off in sales, seeing that as the only truly important part of a business.

He first saw a promotion from head of sales to head of operations — in charge of workers and manufacturing — as a step down. But he says he surprised himself by enjoying managing people and coming to understand how they were at the heart of the business.

Brito had been head of InBev's North American business for just over a year when he became CEO in August 2005, as the Brazilian management team firmly took the reins of the company and rolled out zero-based budgeting that forces managers to justify every expense.

He doesn't have his own personal assistant or company car and shares a desk with top finance, marketing and human resources executives in an open office that he says allows dozens of two-minute meetings to discuss the business throughout the day. Hiding behind an office door is for the mediocre, he claims.

Brito admits that InBev's Spartan style can make it difficult to attract experienced staff because few enjoy its "more risk, more reward-type environment."

"It is very hard to find people that will be excited about the way we are trying to build the business, but once you find them they get really connected to the company, they cannot work anywhere else because they love this kind of openness and candor," he told the Stanford students.

InBev prefers to hire young graduates and promote from within on merit instead of seniority. Brito says he believes it is important to focus on the 250 people — out of 85,000 workers — who make a difference to the company.

"These people, they are managed in a different way, because we want to make sure they are excited, they're not going to leave the company," he said at Stanford. "We've got to make sure these people are engaged and getting everything they have to grow our business."

Talented people want to work for successful companies that are growing and generating new career opportunities, he says: "You want to build something that's better than you."

Budweiser St. Louis Brewery

2012-11-10T22:59:00.000-08:00

#14-17 Anheuser-Busch St. Louis Brewery:

+ Comment now
The Anheuser-Busch St. Louis Brewery is a giant, brewing 16.5 million 12 oz servings of beer every day. First opened in 1852, it now sprawls across 1,655,280 square feet of floor space on a 142 acre site. Three hundred thousand people visit every year to see the plant in action, and taste a variety of brews including seasonal brands and new products.

The Anheuser-Busch brewery in St. Louis, Missouri

I tasted “the king of beers” a week ago, so when I found myself at the Budweiser tasting room, I decided to sample some of the members of his court.

#14 Bud Light Golden Wheat

Anheuser-Busch

Like being stuck in a sensory deprivation tank. No aroma to speak of and a flavor only two degrees off of tap water. I get hints of pale grain, rice and lemon.

Grade: D+

#15 Shock Top Belgian White

Anheuser-Busch

Hazy mustard yellow-colored with a faint aroma of orange peel. This is an average beer, too meek, a malt tea mixed with a little frozen orange juice.

Grade: C

#16 Bud Light Lime

Anheuser-Busch

Smells promisingly (for a lite macro beer) fruity; kind of like a margarita. Lime is all thats in the taste, too –sweet sugary citrus mostly covers up the cheap brew. This tastes like generic limeade. It’s not an awful beverage, but it is an awful beer.

Grade: D+

#17 Wild Blue Blueberry Lager

Anheuser-Busch

Dear god what is this? Smells like freezer-burned blueberries. Tastes like Krusty Brand Kough Syrup. Mediciney, unnatural, and vile.

Grade: F

(This post is part of the “One Year, One Thousand Beers” project.)

source:http://www.forbes.com/

BUDWEISER FAMILY DRINKS

2012-11-10T22:36:00.003-08:00

BUDWEISER FAMILY DRINKS:

Anheuser-Busch Companies, Inc. traces its roots to 1852 and the Bavarian Brewery in St. Louis. The struggling brewery was acquired by Eberhard Anheuser, a successful soap manufacturer, in 1860.

Anheuser had no experience in the brewing business, but his son-in-law did. Adolphus Busch, a successful German businessman, joined his father-in-law in the business in the 1860s and took on increasing responsibility. Through new technologies and modern marketing practices, he transformed the local brewery to an industry leader.

The growth of a brewery:

In the early 1870s, Adolphus Busch became the first American brewer to use pasteurization, which allowed beer to be shipped long distances without spoiling. By the mid 1870s and early 1880s, he introduced artificial refrigeration, refrigerated railcars and rail-side icehouses. These technological innovations allowed the company to grow – now, it could distribute beer across the country.

Budweiser was the first national beer brand, introduced in 1876. Twenty years later, Busch introduced Michelob, America’s first specialty beer. To market his beers, Busch used traditional, proven selling methods but in a far more organized and deliberate manner than his competitors. He pioneered the use of giveaways and premiums, and used his brewery as a showplace for the public to visit.

When Eberhard Anheuser died in 1880, Adolphus became president of the brewery. In 1901, the company broke the 1 million barrels of beer sales mark for the first time, making it one of the nation’s leading breweries.

Adolphus Busch died in 1913 and was succeeded by his son, August A. Busch, Sr.

Surviving Prohibition

The brewery’s bleakest period began at midnight on Jan. 16, 1920, when national Prohibition became law. Rather than close its doors, as more than half of the nation’s breweries did, Anheuser-Busch diversified and remained in business.

Under the leadership of August Sr., the company marketed more than 25 different non-alcoholic products such as soft drinks, truck bodies and ice cream. In preparation for Prohibition, Anheuser-Busch released Bevo, a non-alcoholic cereal beverage, in 1916. On April 7, 1933, beer was re-legalized.

Recovery from Prohibition was slow but steady under Adolphus Busch III, who became president of the company in 1934, upon the death of his father, August Sr.

Economic conditions caused by the Great Depression also restrained growth, but, thanks in part to the introduction of the metal can in 1936, sales began to climb. By 1938, Anheuser-Busch hit the 2 million barrel mark. During World War II, the company diverted many of its operations in support of the war effort, voluntarily relinquishing its West Coast markets to conserve railcar space for war materials shipments.

An era of growth

Following the war, America and Anheuser-Busch experienced an era of growth and prosperity throughout the 1950s and 1960s. In 1946, August A. Busch, Jr. became president of the company following the death of his brother, Adolphus III. Beginning with the opening of the Newark, N.J. facility in 1951, August Jr. created a national network of nine breweries.

Under his leadership, beer sales increased from 3 million barrels to more than 34 million barrels, and corporate diversification was extended to include family entertainment, industrial products, real estate and can manufacturing. In 1957, Anheuser-Busch became the leading U.S. brewer, a position it retains today.

August A. Busch III was elected president of Anheuser-Busch, Inc. in 1974, and the next year succeeded his father, August Jr., as chief executive officer, becoming the fourth generation of the family to lead Anheuser-Busch. August III led the company to build four additional breweries, expand the family entertainment business, and significantly strengthen the company?s horizontal and vertical integration.

In 1982, the company introduced Bud Light nationally, which grew quickly in popularity and today is one of the world’s best selling beer brands.

In 2008, Anheuser-Busch and InBev combined to become Anheuser-Busch InBev. The new company is the world?s largest brewer and one of the top 5 consumer goods companies in the world.

PROJECT 12

And then there were three.

“Project 12” started in the early spring when Budweiser’s 12 brewmasters across America were asked to write a unique beer recipe worthy of the Budweiser name. After internal discussion and debate, six of the recipes were chosen to be brewed in small batches. Now, after a summer-long nationwide sampling effort involving thousands of consumers at dozens of events, U.S. beer drinkers have provided feedback, which helped Budweiser decide which three beers would be available for sale in a limited-edition sampler pack this fall.

The “winning” recipes, named for the ZIP Code in which the beer was originally brewed, are from brewmasters at the Budweiser breweries in Los Angeles, St. Louis and Williamsburg, Va.

1) Batch No. 91406 (Los Angeles): • A deep-amber lager with 6 percent alcohol by volume (ABV).

2) Batch No. 63118 (St. Louis): • A deep-golden pilsner with 6 percent ABV.

3) Batch No. 23185 (Williamsburg, Va.): • A bourbon cask lager with 5.5 percent ABV.

Budweiser - The Great American Lager

Taste Profile:

Fresh and subtle fruit notes, a delicate malt sweetness and balanced bitterness for a clean, snappy finish. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment.

Ingredients/Brewing:

Brewed using a blend of imported and classic American aroma hops, and a blend of barley malts and rice. Budweiser is brewed with time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

Advertising Highlights:

Budweiser was advertised with spectacular, electric billboards in New York City’s Times Square as early as 1902, and was the first brand to sponsor a network TV show (“The Ken Murray Variety Show” on CBS in 1951). More recently, the brand has created advertising icons like Frank and Louie, the Budweiser lizards, and the “Whassup!” guys, a campaign that won the Grand Prix award in 2001 at the 48 th Annual International Advertising Festival in Cannes, France. The brand also highlights the world-famous Budweiser Clydesdales in its advertising.

Interesting Facts:

Budweiser was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters. Samples of Budweiser are flown into St. Louis everyday from each of A-B’s 12 regional breweries. There, in a special tasting room, the beer is sampled and judged by our brewmasters to ensure its quality and consistency.

Best With:

The carbonation of Budweiser and its clean, crisp taste make it an ideal pairing with pizza and pub food such as quesadillas, nachos, mozzarella sticks.

ABV: 5%

Bud Light:

Since 1982, Bud Light has grown to become the best-selling beer in the United States and the No. 1 light beer in the world. Brewed with all natural ingredients and a blend of two and six-row barley malt, Bud Light’s characteristics of a clean aroma and a crisp smooth taste is a guarantee for beer drinkers. The sure sign of a good time. Here We Go.

Visit website (http://www.budlight.com)

Select 55:

A smooth, light golden lager with only 55 calories and the crisp, clean finish of Budweiser Select.

Select 55 is brewed with specialty malts and a blend of imported and domestic hopping. Select 55 has a light golden color and offers aroma notes of toasted malt and subtle hopping.

Select 55 is the lightest beer in the world with fewer calories than any other beer option currently available. Per 12-ounce serving, Select 55 has 55 calories and 1.9g carbohydrates.

Bud Light Lime:

Bud Light Lime is a premium light beer that combines all the drinkability of Bud Light with the taste of fresh squeezed lime. Bud Light Lime is a light-bodied beer with a delicate malt sweetness, clean, crisp finish. This product is available in a unique clear bottle with bright green graphic so you can’t miss it! Whether you are out in the hot sun, or just in the mood for a change in pace, Bud Light Lime is sure to quench your thirst for something different this summer. 4.2% ABV

For more information on Bud Light Lime

visit:website (www.budlightlime.com)

Budweiser Select:

Budweiser Select delivers it all – a bold taste, full-flavor and a clean finish, it’s the best of both worlds. It is truly a unique beer with product points of difference vs. every other beer in the market today. Full Flavor, 99 Calories The Exception To The Rule.

Visit website (http://www.budweiserselect.com)

Bud Ice:

Introduced nationally in 1995, Bud Ice is American’s first draft beer to be ice brewed. Anheuser-Busch’s exclusive ice-brewing process takes the beer to a temperature below freezing, leading to the formation of ice crystals. The beer then rests in storage at 28 degrees Fahrenheit for several days before being cold-filtered and packaged, resulting in a rich, smooth draft taste that is remarkably easy to drink. Bud Ice Light is a light alternative to this ice-brewed beverage.

Chelada:

Taste Profile: Budweiser & Clamato Chelada and Bud Light & Clamato Chelada are beers that combine Budweiser and Bud Light with the refreshing taste of Clamato, spices and a hint of lime.

Ingredients/Brewing: Budweiser & Clamato Chelada and Bud Light & Clamato Chelada are a combination of our classic American-style lagers, Budweiser and Bud Light, and the rich, spicy taste of Clamato Tomato Cocktail.

We follow the traditional brewing process for Budweiser and Bud Light. Clamato is carefully blended with the beer to create the proper balance of the crisp finish of Budweiser or Bud Light and the signature taste of Clamato.

How to Serve: To best enjoy Budweiser & Clamato Chelada and Bud Light & Clamato Chelada, gently rotate the chilled can once before pouring. Then, serve cold, or pour over ice, into a traditional goblet-style glass and garnish with a slice of lime or celery stalk. Salting the rim of the glass or adding a dash of hot sauce to the beer allows adults to further customize Chelada.

Best With: A savory beer that is great for any occasion, Budweiser & Clamato Chelada and Bud Light & Clamato Chelada pair well with traditional Latino dishes such as ceviche, chicken enchiladas and tamales.

Chelada Picante:

Today we have the Budweiser and Clamato Chelada, but this is the NEW Picante with salt & lime version. This is a 24oz can, it is 5% ABV, it has 198 calories (per 12oz), 22.7g carbs (per 12oz) and remember DO NOT SHAKE!

ABV: 5%

SOURCE:http://208.131.137.152/beverage/brands/26

History About Budweiser

2012-11-09T10:04:00.000-08:00

History About Budweiser:

The name Budweiser in America, advertised as the King of Beers, has been a mainstay in today's culture. Almost toted as a 'rock' in its industrial strength, but is it a stalworthy as claimed?

It's always Lawyer Time in this little corner of beerland. Budweiser, the flagship beer of Anheuser-Busch and the best-selling brew in America, has been scrapping over the rights to its name for decades, and there's no sign of a letup anytime soon.

The Budweiser saga began in 1876, when the E. Anheuser Brewing Association of St. Louis, Missouri, introduced Budweiser Lager Beer. Founded in 1860 by Eberhard Anheuser, the company was renamed the Anheuser-Busch Brewing Association in 1879, recognizing the contribution and leadership of then president Adolphus Busch.

"Bud" was a hit. The decades flew by and Americans guzzled Budweiser by the barrelful (three million barrels per year by 1941, in fact). Americans continued to down Bud in massive quantities, and Budweiser became an American icon.

Meanwhile, in Czechoslovakia, trouble was brewing. It seems that when Eberhard Anheuser named his beer Budweiser, he was paying homage to the beer makers of a Czech town called Ceske Budejovice, known in Anheuser's native Germany as "Budweis." According to the folks in Budweis, their local beer has been known as Budweiser for several hundred years.

In 1895 the Czech brewery Budejovicky Pivovar (mercifully known as Budvar) began producing its own brew, marketing it under the name Budweiser Budvar, and the legal fireworks soon began.

In 1939, Anheuser-Busch and Budvar supposedly buried the trademark hatchet in the United States, giving AnheuserBusch the American rights to the name in exchange for Budvar's ownership of the name Budweiser in much of Europe. But as Anheuser-Busch expanded into and began to dominate international markets, skirmishing flared again. The Czechs even took offense at Budweiser's slogan "The King of Beers," noting that Budweis brewers had called their product "The Beer of Kings" since the sixteenth century. And Budvar partisans pointed out that A-B's Budweiser wasn't even legally considered beer in Germany, where the Reinheitsgebot (Beer Purity Regulations) dating back to 1516 strictly forbid the use of rice in brewing beer.

In recent years plucky Budvar has again won the right to use the names Budweiser and Bud in the European Union countries, but court cases continue to rage from Sweden to Hong Kong. Budvar's current tactic is to sell its beer in the United States as Czechvar, hoping that word of mouth about what they call (in a whisper, of course) "the real Budweiser" will win them the fame in U.S. bars that they have lost, at least for the moment, in the U.S. courts.

http://www.streetdirectory.com

Manifested Marketing - Marketing Blog

2012-11-03T05:20:00.002-07:00

Manifested Marketing - Marketing Blog:

Budweiser – Market Penetration:

In the fiercely competitive alcoholic drinks market, almost every brewer is on the look out for any opportunity to increase their sales – they are resorting to limited moves to such market penetration strategies, targeting existing markets and consumers. Diageo, the distributor of Budweiser in Ireland, wishes to capitalise on the early summer in order to win market share. The company has just launched an app for smartphones that measures the temperature across Ireland. If the temperature in a given location exceeds 20°C, consumers in that area will receive a free drink from any 2,500 participating pubs. See this video for a full description of how the service works.

Normally, various forms of price promotions – and any short-term adjustments to the marketing mix – are over-looked as trivial and insignificant. This latest campaign, however, has more depth that your ordinary marketing stunt for several reasons.

Firstly, it is great to see a company that realises simply using web 2.0 or social media technology is no longer innovative: it is what you do with new technology that defines creative digital marketing. Just about all of Budweiser’s competitors use the latest tech developments to enhance their marketing – I have previously written about Barcadi’s pit-falls here. But this is a truly original idea. And when something is new people want to share it with others; the whole benefit behind market penetration is to stimulate the market, which is best done through word-of-mouth. Hence, consumers, and their friends who may have hitherto not tried the drink, will be closely watching the ‘Ice Cold Index’.

As soon as those temperatures rise enough, you can be sure everyone will be using all forms of instant and web messaging to spread the word. This leads us to my second point: this simple move is effective enough to take advantage of external opportunities and mitigate any threats. Any good marketing decision should involve a SWOT analysis – this is no exception. The opportunity may be trivial – like the good weather – but the threats posed was much more serious. Budweiser risks loosing significant market share over the summer, particularly in Ireland, where the warm weather is traditionally greeted with a cold glass of Cider or Pimm’s. Therefore, Budweiser is effectively directly competing with these summer time market leaders with what is known as a market challenger strategy.

And what is the best way to compete? Turn your weaknesses into strengths – this is the other benefit of doing a SWOT analysis and the third and final reason why Diageo’s strategy is more clever than your average promotion. The Budweiser brand has been repositioned for the summer – away from its irrelevant American heritage to be more lifestyle and ‘feel-good’ focused. Consumers see brands as an extension of themselves, and the summer this what they aspire to be.

Of course, however, it is hard to say whether or not this will have any long-term effect. Yes, they can encourage people to try Budweiser, but can Irish drinkers really be torn away from their favourite drinks for good? Thus, there is a degree of risk with even the simplest of marketing penetration strategies. Now that I think about risk, surely the biggest risk – and the most likely to happen – is simply the weather turns bad and no one even gets to try a free Budweiser…

© Joshua Blatchford, author of Manifested Marketing, 02/05/2011

INBEV TAKEOVER MODELO GROUP BRANDS

2012-10-31T01:30:00.003-07:00

INBEV TAKEOVER MODELO GROUP BRANDS:

Barrilito:

Barrilito is a lager beer made with high quality ingredients. Because of its transparent and bright gold color, good body, clean aroma and refreshing flavor, it is an excellent pilsner beer.

Barrilito is Grupo Modelo's fourth most popular brand in Mexico. In 2010 we launched the new 444 milliliter bottle to respond to the needs of consumers looking for this brand in a larger size.

Corona Extra:

Corona Extra is the leading brand in Mexico, the number one imported beer in the US, the fourth most valuable brand in the world and the most popular Mexican beer worldwide. It is a pilsner beer. The Corona Extra brand is targeted to people who are looking to relax responsibly. It is the only brand that stands for Mexican pride all over the world. It is currently sold in more than 170 countries in five continents and it is the leading import beer in almost fifty of such countries.

Corona Extra was first produced in 1925 at the Cervecería Modelo in Mexico City.

Corona Light:

Corona Light was the first light lager beer produced by Grupo Modelo. Only Corona Light takes you away from your everyday stress, making you feel light, without remorse.

Corona Light is the fifth most popular imported beer in the US, and the number one imported light beer.

Corona Light was introduced in the United States in 1989 and in Mexico in 2007. It contains approximately 30% less calories than Corona Extra.

Corona Light was the first light lager beer produced by Grupo Modelo. Only Corona Light takes you away from your everyday stress, making you feel light, without remorse.

Corona Light is the fifth most popular imported beer in the US, and the number one imported light beer.

Corona Light was introduced in the United States in 1989 and in Mexico in 2007. It contains approximately 30% less calories than Corona Extra.

Estrella:

Estrella is known as the perfect addition to any party. It is a pilsner beer produced in the Guadalajara Modelo plant. Because of its light and friendly taste, it enhances the atmosphere of any social gathering. Estrella communicates the "feel the energy" message.

Estrella was first produced in the late 19th Century by Cervecería Estrella (currently known as Cervecería Modelo de Guadalajara), that Grupo Modelo acquired in 1954.

León:

León is a Munich-type dark amber-colored beer, with great aroma and body, that mixes a nice sweetness with light bitterness, and a white foam.

León has become a new favorite of young people who are looking for a dark beer with a great taste.

The León brand was first launched into the market in the early 1900s. Although its origin is traced back to the southeast region of Mexico, through the years it has conquered the tastes of consumers in the entire country.

León is a Munich-type dark amber-colored beer, with great aroma and body, that mixes a nice sweetness with light bitterness, and a white foam.

León has become a new favorite of young people who are looking for a dark beer with a great taste.

The León brand was first launched into the market in the early 1900s. Although its origin is traced back to the southeast region of Mexico, through the years it has conquered the tastes of consumers in the entire country.

Modelo Especial:

Modelo Especial is Grupo Modelo's second most popular beer—and the most popular canned beer—as well as the third most popular imported brand in the US. It is a very different, pilsner beer, full of attitude and image.

In 2010 we changed its image. Essentially, we added the date of its creation, 1925, on the Modelo Especial label, we redesigned the legendary lions and we changed the style on the word "Especial". The new image of Modelo Especial reflects the strength of the lion, a symbol of Grupo Modelo, and the pride behind its great quality. It also recognizes its 85 year history, and a tradition of great flavor and body.

Modelo Especial was the first brand produced by Grupo Modelo, in 1925, the year in which the company was founded.

Modelo Light:

Modelo Light is "a beer like you never imagined". It's an innovative light lager alternative for people who seek the new and avoid the conventional.

Modelo Light is sold in its stylish signature blue bottle and in can.

Modelo Light was first produced in 1994.

Montejo:

Montejo, the brand that originated in the city of Merida, in the Yucatán peninsula, is a pilsner characterized by its smooth flavor and excellent aroma.

It is a regional brand, whose tradition began in southeastern Mexico when it was launched in 1960 as an anniversary brand for Cervecería Yucateca.

It was purchased by Grupo Modelo in 1979, and in 1999 it updated the brand's look and feel to give it a fresh and current image.

Negra Modelo:

Negra Modelo, known as the "the cream of beers", is a Munich-style beer offering a balanced flavor and delicate aroma of dark malt, caramel and hops.

It is the top selling dark beer in Mexico. It has a bright, dark amber color, topped by a thick, creamy foam. Because of its unique flavor, Negra Modelo is the ideal beer to accompany any special occasion.

It was first introduced in Mexico in 1925 as a dark beer under the name Modelo, this beginning its great tradition in Mexico.

Pacífico:

Pacífico is a beer with a long tradition in Mexico and is Grupo Modelo's leading brand in northeastern Mexico. It is a pilsner, clear beer with a refreshing, smooth taste. Pacífico was first brewed in Mazatlán, Mexico and Grupo Modelo began exporting it to the western and southern US in 1985, with great results. Pacífico is currently the fifteenth most popular imported brand in the US.

Pacífico is the best choice for people who like to share with their friends, enjoying what has come to be known as the "Pacífico lifestyle".

Pacífico was born in the early 20th Century and it is brewed mainly in the Cervecería del Pacífico plant, in the city of Mazatlán, in the state of Sinaloa.

Pacífico Light:

Pacífico Light is a new option for people who enjoy and prefer the tradition of our Pacífico beer and are looking for a lighter flavor.

Pacífico Light was launched in 2008 and is currently available in Northeastern and Northwestern Mexico. With this brand Modelo offers a very high quality product, with less than 100 calories, less alcohol content and great flavor.

Pacífico Light is Grupo Modelo's response to the consumer who wants to continue to be authentic, to feel lighter and to enjoy a refreshing beer.

Tropical Light:

Tropical Light was born out of the need to satisfy consumers looking for a good light beer with low alcohol content.

It is a pilsner golden-colored beer with 3% volume of alcohol and an adequate balance between body and bitterness, which makes it easy to digest.

Tropical Light was born in 2007.

Victoria:

Victoria—the brand that most reflects the Mexican tradition of Grupo Modelo—is a Vienna-style beer whose roots are closely linked to the history of Mexico. Victoria has the delicate aroma of the highest quality malt and hops, that is well-balanced with its unique amber-color and its bright and refreshing creamy foam that tops its transparent and bright appearance. With its more than one-hundred years of history, Victoria continues to be the brand that, because of its exact taste, pleases everyone.

Victoria was originally produced by the Compañía Cervecera de Toluca y México that was acquired by Grupo Modelo in 1935. Exports of Victoria to the US began in 2010.

Source:http://www.gmodelo.mx/pacifico_light_en.jsp

Budweiser vs. Miller

2012-10-31T00:10:00.000-07:00

Budweiser vs. Miller:

BUDWEISER VS MILLER

Time magazine has a great piece on The Battle of the Beers.

It may sound like an obvious motivational tool, but not every beer boss is willing, as Miller Brewing CEO Norman Adami is, to tap a keg and chug a beer at a corporate gathering in front of several hundred cheering workers. There are probably even fewer at his level who are given to earthy battle cries like "If you want to run with the big dogs, you can't piss like a puppy" or "Never come to a gunfight with only a knife." But Adami surely needed all the fighting spirit he could muster when, almost 18 months ago, his longtime employer, South African Breweries (now known as SABMiller), dispatched him to Milwaukee, Wis., to help restore its floundering new subsidiary as a serious rival to behemoth Anheuser-Busch.

For a guy who spent the bulk of his career climbing the ladder at his native land's dominant brewer, Adami, 49, has quickly learned to relish the role of feisty American underdog. Since he took the helm in February 2003, eight months after SAB bought Miller for $5.6 billion, Adami and his team of transplanted South Africans have defied the skeptics by starting a remarkable turnaround at Miller. Over the past decade and a half, the company had been neglected, treated as an afterthought by its parent, food and tobacco giant Philip Morris. But thanks to an irreverent ad blitz that has presented Miller as a fresh alternative to the self-anointed "king of beers," Miller has drawn its rival into an unusually bitter media war and almost overnight "given itself a new identity," as beverage consultant Tom Pirko puts it. In its ubiquitous series of mock political commercials, Miller has mercilessly poked fun at Budweiser by declaring that a democracy should have a president, not a king. Taking a cue from the cola wars, Miller has launched its own version of the Pepsi challenge, engaging beer drinkers in blind taste tests, the results of which will form the basis for a new ad campaign Miller announced last week.

The beer industry is a tough one. With so many brands and so many different customer preferences, you have to fight for every sliver of market share you get. What surprises me is that better advertising can change customer preferences in this industry. I would think the only thing you could hope to do is latch in with the up and coming drinkers – the college kids. Once people get a favorite beer or two, they stick with them.

BUDWEISER BEER IN STUBBY BOTTLES

2012-10-27T22:06:00.002-07:00

BUDWEISER STUBBY BEER:

Date: 1979

Brewery - Brand: Labatt Brewing -

Budweiser Genuine Label "King of Beers. This is the famous Budweiser beer. We know of no brand produced by any other brewer which costs so much to brew and age. Our exclusive Beechwood Aging produces a tase, a smoothness and a drinkability you will find in no other beer at any price. Brewed by the original process from the choicest hops, rice and best barley malt. Brewed across Canada by Labatt Brewing Company Limited, London, Vancouver, Edmonton, Saskatoon, Toronto, St. John's, Canada. Under license from Anheuser Busch Inc. St. louis, MO. Union Made. 5% alc.vol. 341ml."

Biggest beer companies in the world

2012-10-27T21:34:00.000-07:00

Biggest beer companies in the world:

1.Bud Light:

Brand value: $8.368 billion

Global rank: 1

Image: Bud Light is seen in a cooler at the Toluca Mart liquor store in LosAngeles.

Photographs: Fred Prouser/Reuters

2.Budweiser:

Brand value: $7.51 billion

Global rank: 2

Image: Irish model Liz Tucker shows off her three ft hair sculpture hat at the launch of the Irish Derby in Dublin.

Photographs: Ferran Paredes/Reuters

3.Heineken:

Brand value: $6.058 billion

Global rank: 3

Image: BBAG CEO Karl Buecher, left, and Heineken CEO Anthony Ruys toast with two bottles of beer in Vienna, in a file photo.

Photographs: Andrew Winning/Reuters

4.Corona:

Brand value: $5.114 billion

Global rank: 4

Image: A view of Corona beer bottles in Mexico City's Modelo brewery.

Photographs: Andrew Winning/Reuters

5.Skol:

Brand value: $4.69 billion

Global rank: 5

Image: Skol is ranked fifth.

Photographs: Michael Dalder/Reuters

6.Stella Artois:

Brand value: $4.529 billion

Global rank: 6

Image: Bottles of Stella Artois beer are displayed for sale at a store in Hong Kong.

Photographs: Victor Fraile/Reuters

7.Guinness:

Brand value: $4.04 billion

Global rank: 7

Image: A view of pints of Guinness in a London pub.

Photographs: Peter MacDiarmid/Reuters

8.Brahma:

Brand value: $2.35 billion

Global rank: 8

Image: InBev CEO John Brock holds a bottle of Brahma beer in New York.

Photographs: Jeff Christensen/Reuters

9.Miller Lite:

Brand value: $2.31 billion

Global rank: 9

Image: Miller Lite is ranked ninth.

Photographs: Michaela Rehle/Reuters

10.Beck's:

Brand value: $1.55 billion

Global rank: 10

Image: Beck's is ranked 10th.

Photographs: Christian Charisius/Reuters

Source : http://www.rediff.com/business/slide-show/slide-show-1-biggest-beer-companies-in-the-world/20120531.htm

BUDWEISER DRY

2012-10-24T07:24:00.005-07:00

BUDWEISER DRY:

"The alcohol content of Budweiser is 5.0% by volume in most states. However, Utah, Colorado, Kansas, Oklahoma and select counties have certain restrictions limiting the alcohol content to not more than 3.2% by weight. In order to find out what your state restrictions are, you may want to contact your local municipality.

All [Anheuser-Busch] products have on average 9mg of sodium per 12oz. serving. This is considered 'very low' in sodium content by the FDA definition. Additionally, our products contain no fat and no cholesterol.

The nutritional information presented here applies only to products made in the United States."

BUD DRY

Budweiser Energy Drink

2012-10-02T00:33:00.002-07:00

Budweiser Energy Drink:

1.When grocery store receiving clerk Dave Thomas first saw the low-carb cheesecake, he was sure he'd seen every kind of bizarre crossover fusion and slightly oxymoronic product. That is, until he saw the new product for the liquor department, BE (spoken: B to the E) Budweiser's new energy drink.
"We all thought Buzz Beer from The Drew Carey Show was just a joke," said Thomas, "but I guess not."

2.The people at Budweiser view it a different way promoting the new specialty beer on its web site Anheuser-Busch.com,
"BE takes beer to the next level - combining the drinkability and broad appeal of beer with caffeine, ginseng and guarana, BE is a beer remixed. Well-balanced with select hops and aromas of blackberry, raspberry and cherry, BE offers a lightly sweet and tart taste - with a "wow" factor in the finish. Tastes great on the rocks as well."

3.The idea of mixing an energy drink with alcohol could stem from the night club scene. Recently it has become increasingly popular to serve mixed drinks consisting of an energy drink and hard alcohol.

4."I heard somewhere they quit serving Red Bull and vodka in this state," said Nick Cranston, 21, of Carson City, Nevada "because the combination was really threatening people's lives."

5.Cranston said he probably wouldn't try the new BE, but speculates that Budweiser probably did it's homework on mixing caffeine and alcohol, so the drink is likely to be safer than something mixed at a bar.

Still, consumers might be wary of mixing such strong yet opposing chemicals.

Even if consumers are satisfied that the drink is safe, they may be confused as to the effect the drink has on those who drink it. Shawn Meryhew's reaction to the new product was, "So wait, can you still get drunk?" The 21-year-old of Carson City Nevada demonstrates another problem Budweiser faces in selling this new product: consumer confusion.

On top of wary and confused consumers, Budweiser faces another obstacle.

1."Speciality beers just don't sell like regular old beer," said Kurt Beltrami, liquor department manager at a local Albertson's. "Most people who buy beer have their one favourite brand and they know what it's going to taste like and they know how many they have to drink to get a buzz."

2.Yet Drew Carey made a profit from Buzz Beer on his show, even though it was entirely fiction. Budweiser may have tapped into a new niche of party animals, or what they might advertise as social drinkers. The product hasn't been on the shelves long enough to show whether it is worth Budweiser's time, but most would agree that other beer makers are watching of BE very closely.

AB DRAUGHT BEER

2012-09-30T07:39:00.000-07:00

AB DRAUGHT BEER:

BUD DRAUGHT

Many beer aficionados think "draught" is beer at its best, not ust because it’s the way beer was first consumed for centuries, but because some of the properties of draught can enhance the drinking enjoyment, when properly served.

Draught beer is not pasteurized, and therefore must be kept cold and served fresh. Most experts agree that fresh beer tastes better. Pasteurization protects beer in bottles and cans, in case they sit on the shelf for a while.

When properly poured with a good head of foam (about 1" is optimal), the natural carbonation released in the pour allows the aroma to escape, enhancing the enjoyment of the beer.

The natural carbonation in beer drawn from the tap also makes the beer less filling and therefore more drinkable.

There are many factors that can enhance your enjoyment of draught beer. At Anheuser-Busch, we go to great lengths to help our retailers understand how proper handling and serving techniques can enhance drinking enjoyment.

The beer must be kept fresh (kegs properly rotated) and cold (36º-38º F).

The beer must be poured properly with that appealing head of foam.

The waitstaff should serve your draught in a beer-clean glass, at the proper temperature, for peak taste and drinking enjoyment.

When all of the proper steps are followed, the result is draught beer at its best.

When beer is served too cold, it loses flavor and aroma. Served too warm, beer can be cloudy or even turn a bit sour.

If your glass is "beer clean," you'll notice the absence of large bubbles in an attractive head that won't disappear too quickly. As you drink, each sip will leave behind what brewers call "Brussel’s lace," the foam that adheres to the inside of your glass in parallel rings, forming a unique lacing pattern.

We haven’t even mentioned the social aspects of draught beer. There’s nothing better than a pitcher shared with friends to turn a night out into a party.

We hope you’ve enjoyed this brief story about draught. The next time you’re out and about, we hope you’ll raise a glass of the world’s oldest and most popular social beverage. And make it a Budweiser on draught, or one of the other fine beers we brew.

Budweiser Popularity Plummeting

2012-09-30T07:13:00.000-07:00

Budweiser Popularity Plummeting:

1.Budweiser:

The self-proclaimed King of Beers, is giving away free samples Sept 29th to drive brand familiarity and brand awareness in a fruitless attempt at slowing their rapidly shrinking market share.

2. Budweiser’s market share fell 9% in 2009 and has already fallen 9% so far this year. This contrasts strongly with craft beer (aka micro-brew) sales which are up 9% by volume and 12% by retail dollars in 2010 after growing 7.2% in volume and 10.3% dollars in 2009.**

3.This contrast between the trend-lines for Budweiser and craft beers couldn’t be starker. But at least Budweiser has company – light beer and import sales are shrinking too, as are overall beer sales, although not by as much. See my previous post for more on this topic: Light Beer sales are down! I’m Shocked! . The gains in both market share and in revenue for craft beer are really remarkable especially if you consider that they’ve grown market share for a premium-priced product during a recession.

4.I find it interesting that Budweiser sees the problem that they are having, as one caused by a marketing deficiency given how much they spend on marketing already, and not a problem with their product. This is a fundamental misdiagnosis of the problem, but an understandable one when you consider the fact that beer drinkers have lost loyalty to Bud every year for the past seven years, according to research firm Brand Keys. Bud’s ranking among national product brands slipped from 16th in 2003 to 220th in 2010.

5.Of course the real issue is that increasingly people are choosing which brands of beer to drink based on flavor, marketing and price instead of being influenced by marketing and price alone. This trend doesn’t bode well for Budweiser, a beer known more for its Clydesdales than for the results of its “beechwood aging”. To support this free sample campaign, Budweiser has trademarked the slogan and tagline - “Grab some Buds”. Which highlights the painful truth that the days of Budweiser’s marketing team coming up with a catchy and compelling slogan are long gone.

-Compare and contrast these two ads. The first ad is from when Budweiser really was the “King of Beers” and the second is a more recent Budweiser effort from the 2010 Super Bowl.

Budweiser Shot 7.0%

2012-09-23T03:48:00.000-07:00

Budweiser Shot:

1.Bud shot looks like Bud (gold in a glass), smells like bud (slightly skunky, vaguely malty) and tastes like Bud (sweet, a little skunky, malty; maybe a little more malty) but with an alcohol burn. It comes in a four-pack of mini-cans.

2.Interestingly, to me anyway, there is actually less total alcohol in a 236 ml can of Budweiser Shot (16.52 ml pure alcohol) than there is in regular 355 ml 5% Budweiser (17.75 ml pure alcohol). Though you can still drink this stuff much more quickly and therefore get drunker. Also they seem designed to sneak into places being pocket-sized and sporting a sharp looking black colour scheme. All in all, if you are a Bud fan and want to get wasted... well, this Bud's for you.

Budweiser Shot:

Skunkworth's Barleyslime:

Budweiser Shot

My single most popular article I have ever written wasn't a review of a Belgian Tripel or of a Manitoba Saison, nope - it was for a review of Anheuser-Busch InBev's Natty Daddy Malt Lager "drink."

So hey, after joking with a friend, I decided that it would be funny to do a project where I actually would occasionally review not-so-great beers. I call this Skunkworth's Barleyslime project. A combination of suggestions from Mike, Grant and myself. Barleyslime, as some of you can already tell - is a wordplay on barley wine, a style of beer that's just heavenly delicious.

Here we go!

Anheuser-Busch released the Budweiser Shot starting this past week. The Budweiser Shot is their take on Molson Canadian Coldshots and Molson Dry Coldshots, which were smaller packaged versions of their most "popular" beverages with more alcohol and had the possibly to appeal attractive to the underage drinker crowd as higher alcohol content plus low cost equals let's party!

The Budweiser Shot comes in a box of four 237mL cans, has a 7% alcohol content and comes at a price tag that's not much over $5.

The appearance is straw hay, and yes - I DID use a Budweiser shot glass, but only coincidentally. The head is slightly white foam. The Shot looks like a regular Budweiser... but regular Budweiser beer doesn't usually have weird dirt bits floating atop like this one does ...why? For aroma, corn, malt, sugar and straw. Taste is just what you would expect - American corn water. I taste corn, too much sugar, some malt, some straw and I just can't get rid of the sugary maltiness off of my palate! Yuck.

After only a small brief sip of this Shot, my stomach started to hurt and that ONLY happens when I consume bad beer, so beware!

If you must try this beer, then don't say I didn't warn you. The fact that there's bits of dirt floating IN my beer makes it seem as if it's lower quality than standard A-B brews... Did they lease the Budweiser brand to Minhas?

Lastly, at $5-ish for a 4 pack of 237ml cans, this may be attractive to underage drinkers. I still remember seeing younger friends (when THEY were underage) drinking, they drank Molson Coldshots.

Budweiser Creates Millennium Magnum:

2012-09-23T03:35:00.005-07:00

Budweiser Creates Millennium Magnum:

The brand's biggest special packaging initiative in its 124-year history

Budweiser commemorating the millennium with a new limited-edition packaging on two billion bottles and cans along with a limited edition Budweiser magnum bottle.

The special millennium Budweiser will be available in packages featuring distinctive, commemorative labels from September 1999 through January 2000. New millennium graphics will appear on all 12-ounce longneck bottles and 12-ounce cans of genuine Budweiser beer, as well as 6-pack, 12-pack and case cartons.

Budweiser commemorative millennium packaging features a turn-of-the-century look with script type and gold highlights, along with the phrases, "Budweiser Millennium" and "since 1876."

In addition to millennium packaging, the brand is producing a limited edition Budweiser magnum bottle. Available from mid-October through the holiday season, the Budweiser magnum bottle is a black glass container that resembles a traditional champagne bottle and contains 46 ounces of original Budweiser. It includes a red foil wrap, cork and wire closure.

The Budweiser magnum bottle will be sold as part of a special gift box set that includes four, 12-ounce pilsner glasses. Each glass features a gold Budweiser millennium logo, 14-carat gold rim and stem featuring a globe with an embossed Budweiser logo.

Budweiser Magnum Beer in India:

2012-09-23T03:26:00.000-07:00

Budweiser Magnum Beer in India:

1. Anheuser-Busch InBev announced that the new Budweiser Magnum will become the highest priced super-premium beer in India, Economic Times reports. The strong, American-style lager will debut in a 650 ml bottle (22 oz. bomber) for 150 rupees.

2.Is that a wildly high price? While 150 Rs comes in at around $2.70, it may not seem costly to American eyes; but it actually doubles the price of most comparable selections in India.

3.The beer is reportedly full-bodied and dark golden in color, resulting from Budweiser's "exclusive beechwood aging process," which we're pretty sure means they're building fermentation vessels out of Ikea furniture. Bud Magnum weighs in at 8% abv and hits the Indian market about a year after Carlsberg's popular Elephant (7.2% abv) reached the public, edging out Elephant's 135 Rs price point.

4.India has a vastly different drinking culture than America. The beer market is dominated by strong beers of 5-8% abv., and anything lighter is considered "mild." The ubiquitous style of India, strong lager, was rewarded at last year's UK-based World Beer Awards when Australia Max (a strong lager brewed by International Breweries Ltd., in India) won for World's Best Strong Lager and Asia's Best strong Lager. While there is a tiny but growing community of craft beer-seekers and microbreweries (made more prominent by the incoming flow of beer-loving American expats), India's beer scene today most closely resembles that of America 40 years ago.

5.We'd be genuinely curious to taste the difference between a Budweiser Strong Lager (Budweiser Magnum) and a Strong Bud Light Lager (Bud Lite Platinum.) Until that trip to Mumbai gets booked, let us be grateful that one of the best lagers in California, Craftsman 1903, comes from our very own Craftsman Brewing, in Pasadena. Crisp, balanced, and smooth, you can often find it at either Father's Office locations, where we're sure the economic growth patterns of beer in newly industrialized countries will be the first thing on your mind.