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Free Sample Sales Letter: Example of How to Write a Business Marketing Letter (sales letter, direct mail out)

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Mon, 19 Oct 2009 02:54:00 PDT

Free Sample Sales Letter: Example of How to Write a Persuasive
Business Marketing Letter

Author: Alan Sharpe

Here is an example of a business-to-business sales letter mailed
to auto dealers by a firm that markets gift cards that replace
paper gift certificates. Anything in brackets [like this] did
not appear in the letter but simply appears to describe the
mechanics of the letter

Author: Alan Sharpe

Target audience: General managers of auto dealerships

Mailer: Sharpe AutoCards [a fictional company for the purposes
of this sample letter]

Purpose: Generate appointments for salespeople

[MAILING ENVELOPE]

[Is 5 x 9 inches in dimension and has a window, through which
appears a portion of a gift card, personalized with the
prospect's name.

The envelope has a teaser headline:

Inside: A win-win-lose proposition for your auto
dealership.]

[LETTER]

[Is 8 1/2 x 11 inches, copy on both sides]

December 27, 2007

Brad Carling, General Manager

Tri-City Chev-Olds

123 Any Street

Anytown OH 12345-9163

[Right here, beneath the prospect's name, is affixed to the
letter a sample auto gift card, personalized with the prospect's
name, and this headline:

As you can see, this card has
success written all over it.]

Dear Mr. Carling:

Go ahead, pull this amazing little card off the paper.

It's made of plastic. It costs you $2 to buy. But it's worth the
price of a new car, sold off your lot. This card is worth the
lifetime value of a loyal customer. In sales, service, parts,
accessories and referrals. And goodwill. And free word-of-mouth
advertising.

Hold it in you hand for a minute, and think of your competition.
Consider your revenue goals for the next quarter. Do you need to
increase your new and used vehicle sales? Boost your parts &
service department revenue? Multiply your accessories department
revenue? Retain customers after their warranty runs out?

This card will help. Big time. It's a vital part of Sharpe
AutoCards, a custom-branded loyalty and gift card program that
generates revenue for your dealership. But first, how it works.

Take a look at the front of your card. As you can see, you
customize the card to match your dealership's brand image and
visual identity. Now turn it over. See that magnetic stripe
across the back? It stores information about the card's dollar
value and each transaction.

You hand cards like this to everyone whose business you want to
attract and whose loyalty you must keep. Walk ins. Be Backs.
Looky-Lous. Current customers. Even former customers. They all
use the card to buy products and services at your auto
dealership only.

You manage the program using a simple card reader hooked to a
personal computer at your dealership running our software. For
an average auto dealership, the start-up cost of buying the
system and operating it for one year is less than $2 per car
sold that year.

That's what the card does. Here's what it does for
you.

Please read the brochure I've enclosed for the compelling
specifics. You use the Sharpe AutoCards card to:

1. Close more sales by beating competitors' discounts

2. Boost your service department revenue and repeat business

3. Multiply your accessories department revenue

4. Retain customers for years after the sale

5. Attract potential customers and increase traffic in your
showroom

6. Increase referral business

7. Increase revenue on the back end

8. Promote brand awareness of your dealership

The Sharpe AutoCards system is up to five times less expensive
than competing offerings. Plus, you pay no transaction fees and
you don't have to buy any annual maintenance contracts. I call
that a win-win-lose proposition for you, your customers and your
competitors.

Use your card today to receive free coffee and donuts
for four.

The gift card you are holding in your hand has been pre-loaded
with $10 worth of coffee and donuts. Get a first-hand
demonstration of how the card works by inviting me to your
showroom for a complimentary consultation about the Sharpe
AutoCards system. Hand me your gift card, I'll swipe it, process
your transaction, and hand over your free coffee and donuts.
Like the gift cards you'll use one day, this one can only be
redeemed at the place of business on the card, which is to say,
Tri-City Chev-Olds.

When is a good time for us to get together for coffee and a chat
at your showroom? Call me at 123 456-7891 today and let's set up
an appointment.

Yours sincerely,

[signature in blue ink]

Brad K Phillips, Director, Sales

Sharpe AutoCards

© 2005 Sharpe Copy Inc. You may reprint this article online and
in print provided the links remain live and the content remains
unaltered (including the "About the author" message).

Article Source: http://www.articlesbase.com/direct-mail-articles/free-sample-sales-letter-example-of-how-to-write-a-persuasive-business-marketing-letter-849.html

About the Author:
Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at www.sharpecopy.com.

---------------------------------------

Written By Top Copywriter
Your Own Sales Letters In Under 2 Minutes
Proven Sales Letter Template Package
£24 / $39.97

Sales Letter templates for selling business 2 business

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Mon, 19 Oct 2009 02:46:00 PDT

Written by Mark

This sales letter template is particularly effective if you are selling your products or services to other businesses. Although the principles between selling directly to consumers vs. selling to businesses are the same, there are subtle differences that you need to be aware of.

You will notice in this sales letter template that parenthesizes appear regularly. When you see one you will want to insert a specific reference that relates to the type of services you offer or a specific problem that your target market faces. This will enable you to use this template to quickly and easily create a sales letter or marketing email that will get you more new business.

Here is the sales letter template.

Dear (prospective client); During lunch the other day a client asked an interesting question, "Why does one company consistently achieve outstanding results-and the others do not?"

It's been our experience that the answer hinges on (what types of factors). While on the surface this may appear deceptively straightforward, (implementing these types of solutions) is anything but simplistic.

If there's one thing we've learned in the (number of years you have been in business) of (briefly describe your primary service) is that (briefly describe the key factors that result in the difference between success and failure) becomes the critical difference between those organizations that achieve superior results and those that don't.

That's why I thought our latest publication (name of your free report or article) might be of interest to you. It reviews a highly customizable process for (achieving a specific result). The report is free and you can request a copy either by giving us a call (your phone number) or by visiting our website (your website address).

At (your company name) we focus on a specific mission: To (achieve what types of primary results). With over (number) of years of experience working with clients across the full spectrum of industries, we are highly respected for our experience and accomplishments in the areas of (key areas you work in).

I'm sure you will find the report to be helpful, and perhaps it will stimulate an interest on your part to learn more about how we might be of assistance to you. Regardless, I think you'll find (name of your free report) to be valuable reading.

Again, you can request your free copy by either giving us a call or through our website. I look forward to hearing from you.

Best regards

(name, title, company)

This letter can also be used very effectively as an email. When using this template electronically make sure that you include a full website address so that readers can click on it to obtain the free report or article.

The key to writing sales letters in the business to business marketplace is to adopt a tone that is both personal and professional. If you accomplish that and include specific references to the types of problems your company solves, this letter should result in a large number of prospects expressing interest in your services.

There are many sales letter templates for getting lots more new business and this is just one of them. Sign up right now for Mark's free 10-part mini-course on how to write a sales letter or marketing email that will get you a flood of new customers. http://www.gentlerainsalesletters.com

Article Source: http://EzineArticles.com/?expert=Mark_Satterfield

------------------------------------------------------

Written By Top Copywriter

Your Own Sales Letters In Under 2 Minutes
Proven Sales Letter Template Package
£24 / $39.97

Direct Mail just got a whole lot easier! Avoid postal strike caos this Christmas with this great alternative postal service

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Mon, 19 Oct 2009 01:51:00 PDT

Avoid the delays of the postal strike with cheaper alternative postal service!

Direct mail has just got a whole lot easier!

I recently had my attention drawn to this company:

Cheaper way to post your letters

This service (from what I can gather looking at the site) is an alternative postal service that does much more than just deliver your letters.

If you write the letter on your PC and submit it to this company, they:

Print out the letter
Pop the letter in an envelope
Post it

You save money on all these steps!

Paper
Ink/printing
Envelopes
Stamps
Trip to the letter box!

Imagine how much all these different steps to posting a letter actually cost your business?

If you do bulk mailings often (direct mail) you can make massive savings with a service like this and with a postal strike looming and threatening to spoil everyones Christmas, now is the time to get on this gravy train!

Don't let the Royal Mail postal strike get you down and cost you money.

Note: The company is not 100% immune from effects of postal strike and the details of how they are and are not affected can be read here.

This company have no minimum order either so whether it be one card or two thousand, you're saving money and time!

Good luck and Happy Christmas!

Leah

http://www.painfreemarketing.co.uk

Shopping Search

1000s of searchable products

GO

I can be contacted HERE.

Example Sales Letter - Five Examples of Persuasive Sales Letter Elements

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Mon, 28 Sep 2009 05:29:00 PDT

Article written By Paul Hancox

I'm about to share with you an example sales letter I wrote for a real product, and I'll show you some of the elements I used to "hook" people in to keep reading, and to compel them to buy - which is the ultimate purpose of a sales letter.

Examples you see will help you to write your own sales letters, and it always helps to have a copywriter like myself explain what we're doing so you get a "behind the scenes" look, as it were.

As you read, you might want to follow along with the actual sales letter by clicking the link at the bottom of this article, either now or later, so you can see how these examples all fit together.

Pre-Headline To Reassure

I often use a pre-headline before the main headline, which reassures the visitor that the material to follow is going to be relevant to them, assuming they're my target audience. So the pre-headline in this example sales letter reads, "If you're a writer, ghostwriter, copywriter or article writer..."

The Headline Hook

The purpose of a headline in a sales letter is to grab their attention, and to get them to read the next paragraph. For example: "Here's how to ask for, and get, more money for your writing service right now..."

In this headline, I focused on the biggest benefit of the product, which is to get more money from your writing service. However, it doesn't have to be the biggest benefit, as long as it grabs their attention and compels them to read on. Notice how I also phrased the headline: "Here's how to..." You only get the solution IF you read on!

Paragraphs Of Power

The first two or three paragraphs are critically important, because it's where the visitor will decide whether or not to give you their full attention. So in this example sales letter, I DON'T first talk about myself - instead, I ask the reader three "Have you ever..." questions, examples of which are:

"As a writer, have you ever found yourself frustrated..."
"Have you ever felt you wanted to charge more..."

This gets them involved, and if they answer "Yes!" in their minds to any of these, then I've got them thinking they want to find out more. Then I say, "If you've ever felt or experienced ANY of these things, then pay careful attention to what I'm about to tell you in the next 5 minutes." This gives them a reason to keep reading. Remember, your visitors will read only so long as it's INTERESTING and RELEVANT to them.

The Subheadline Story

My next section immediately starts with a subheadline: "I promise this will help." In fact, I use subheadlines throughout my sales letters, and you'll want to tell the story in your subheadlines too, because many readers will first SKIM THE SALES LETTER to determine whether they want to even bother reading it.

So I always make the subheadlines tell their own story. For example, these are the first four subheadlines in the example sales letter, and notice how they tell a story for the skimmer:

"I promise this will help."
"It's time we did something about it..."
"We face two big problems."
"How to tackle them both, and make more money..."

Each one is also designed to "hook" the reader into wanting to read that section. For example, if you're a sales letter skimmer and you saw, "We face two big problems", you might want to know what those problems are! If so, you'll read the sales letter more carefully.

Bullet Points Build Desire

I consider bullet points to be one of most important aspects of a sales letter, because they are easy to read, and they can "sum up" the benefits and reasons to buy, in an easy to view format.

Each bullet point should highlight a particular feature of your product or service, and the ultimate benefits of having that feature, or the consequences of not having it. For example, here's a bullet point from the example sales letter:

* How Would You Like No Competition? How to COMPLETELY distinguish your writing service from everybody else, so clients want to use YOU, and ONLY YOU! (p44-54)

I have 19 bullet points in that sales letter. Personally, I recommend you have a bullet point for each feature of your product, convert them into benefits, and be sure to make them compelling!

These are some of the critical elements of a good sales letter. It's great to able to see more examples, and to see what goes on "behind the scenes" of writing a persuasive sales letter.

You can view the example sales letter we've been talking about at WriteToMoreMoney.com

You've seen how I write copy, and now I'd like to share with you free copywriting videos showing you how to quickly and easily write persuasive sales letters. In my video series you'll even see three example sales letters written right in front of your own eyes, so claim your free videos now before I remove them.

Article Source: http://EzineArticles.com/?expert=Paul_Hancox

++++++++++++++++++++++++++++++++++++++++++++++++++++++

Written By Top Copywriter

Your Own Sales Letters In Under 2 Minutes
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An analysis of a winning sales letter - by Yanik Silver

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Mon, 28 Sep 2009 04:58:00 PDT

========================================

An Analysis of A Winning Sales Letter

By Yanik Silver
www.InstantSalesLetters.com

========================================

Many people say they can spot a good letter when they see
it, but the problem is when it comes down to writing one,
they simply freeze up. That's why I want to take you behind
the scenes of a successful sales letter I wrote and
illustrate the thinking that goes into writing a killer
letter that generated a healthy 3810% ROI. This letter sold
all of the clients overstock merchandise and they even
created a waiting list.

You'll find my comments in the side notes below so let's
get started...

****

Can You Get A New $8,000 Power Table For $417?

------Side Note Comments------
First off, the headline is a grabber and makes people want
to read more. Anyone interested in your product at a
bargain price would certainly continue reading.
------End Comments------

Read The Amazing Facts To Find Out How...

------Side Note Comments------
Next, the subhead tells prospects that the answer is right
inside this letter if they keep reading.
------End Comments------

Dear Friend,

Yes, it's absolutely true. You can really replace your old,
worn-out exam table and only pay $417 out of your pocket
(But only if you are one of the first 2 people to respond
to this letter.)

Let me explain.

------Side Note Comments------
Your first sentence is absolutely critical to your letter.
If your first sentence doesn't make people want to keep
reading, you can expect your letter to end up in the
circular file. So make sure it keeps their interest piqued
and follow up on the headline promise in the first
sentence.

In the first sentence I reiterate the fact that yes they
really can get a brand new power table for such a low
price. The second sentence I throw in a little scarcity
right at the beginning of the letter so they won't just
toss this letter aside for further reading.
------End Comments------

Last April, our little company took a big gamble and signed
up for a power table promotion. In order to get on the
promotion we had to agree to take 3 power tables - nearly
$15,000. (And for a small company like us, that's a lot of
money to be tied up in inventory).

Only one of those 3 tables were sold - so there are still 2
left.

------Side Note Comments------
The next paragraph I begin to explain the story of why
we're selling this product at such a bargain price. I've
discovered that telling people the truth and giving a
reason why is actually one of the most powerful
psychological motivators to action.
------End Comments------

And My Problem Is Your Opportunity

------Side Note Comments------
This subhead turns the letter back around to what's in it
for the reader. Everyone is always silently asking
themselves "So what?" and "Who cares?". You've got to keep
the focus on what the reader will gain from the letter.
------End Comments------

In order to move these last 2 tables I've decided to do
something somewhat bold and a little daring.

First, you should know that the manufacturer's promotion of
these power tables ends June 30th. And any unsold inventory
I have could be sold to another dealer at wholesale.

But instead of doing that, I would rather sell you the
table at a wholesale price and gain your goodwill.

------Side Note Comments------
Here I explain how and why I'm willing to make a
sensational deal.
------End Comments------

The regular price for a XXX power table is $8,000 but
during this promotion they were on sale for $5,375 (which
is a pretty good deal anyway).

But until July 15th (I've extended the offer 2 weeks), you
can buy one of our last 2 tables for just $4,897. That's a
savings of over $3,100.00

------Side Note Comments------
I introduce the special offer and the reason why we're
selling the product at such a discount. That's a key point,
because unless you give people a believable reason for the
reduced price they won't believe you. Nobody thinks you're
lowering the price because you're "such a nice guy" so let
them in on the reason behind your offer.
------End Comments------

What? I promised you could get a power table for only $417
and here's how...

------Side Note Comments------
I answer an anticipated objection here since I promised
they could get the table for only $417.
------End Comments------

Here's How To Get That New Power Table For Almost "Zip" By
buying a power table, you can qualify for a 50% tax credit
under section 44 of the Americans with Disabilities Act.
That's right Fifty Percent! All because a power table will
glide up and down to accommodate disabled and handicapped
patients.

And here's what else. You can also take the amount of the
power table and deduct it off your taxes using Section 179.
(That is if you haven't spent over $18,000 on capital
equipment this year.)

That's not all, here are a few more incentives for you: We
will give you a $150 trade-in for your old table (or you
can donate it to charity for another tax break). And add an
extra 2-year warranty ($1,000 value), plus, we'll pick-up
your old table and deliver the new one all for free!

Pretty good, right? Wait, I have even better news for
you...

------Side Note Comments------
Here I've explained each of the incentives and how they can
really get the table for such a low cost. Plus added in a
few extra bonuses and now I'll another bonus to really
increase their desire.
------End Comments------

You Can Pay In 3 Easy Installments With Zero Interest We'll
break up your payments into 3 easy installments, spread
thirty days apart.

Why You Must Act Before July 15th First, I doubt if these
tables will still be around until July 15th because the
first 2 doctors that put their deposits down will take
them. And when they're gone this offer expires.

But even if they are still here (highly unlikely at this
bargain price) this offer has to expire anyway because we
will be shipping out these tables to other dealers in the
area.

------Side Note Comments------
I bring back the deadline here and scarcity again. So not
only do they have a limit on the number of units available,
but there is also a time deadline. This is a double whammy
to get people to take action immediately.
------End Comments------

Here's What You Should Do Now

Pick up your phone and dial xxx-xxxx and reserve one of
these last 2 tables with your credit card. Or in case,
you're still undecided call us and ask for some more
information to be faxed to you.

Otherwise, you'll be giving up the ease and convenience of
having a power table at this bargain price. I really hope
you're one of the 2 lucky doctors who decide to take
advantage of this golden opportunity.

------Side Note Comments------
In this closing paragraph I give readers a little pain by
mentioning what they'll be missing if they don't act on
this offer.
------End Comments------

Sincerely,
XXXX

P.S. Hurry! This letter is being sent to 1,283 local
doctors and this offer is strictly limited to the first 2
people who respond.

------Side Note Comments------
The P.S. is your last place to help prospects make a buying
decision. People go from the headline in a letter to the
signature to the P.S., so your P.S. should be powerful.

Here I introduce even more scarcity. I let them know
exactly how many people (specifics sell) are receiving this
letter and it makes the limited quantity seem even more
limited since so many other people are getting this same
announcement.

------End Comments------

****

I guarantee by using the same elements, I just illustrated,
you'll see your next sales letter produce incredible
results.

(c) Surefire Marketing, Inc.

========================================================== Yanik Silver is recognized as the leading expert on creating automatic, moneymaking websites...and he still doesn't know how to put up a website. He is the author, co-author or creator of several
best-selling resources including - http://www.InstantSalesLetters.com ==========================================================

How to write a sales letter - 7 easy steps

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Mon, 28 Sep 2009 01:36:00 PDT

It is imperative for a web business owner or entrepreneur to effectively write a sales letter. The strength of your sales writing can affect whether fortunes will be made or lost online. You need to be able to convey a message that will convince your buyers to purchase your product. It doesn't matter how great your product is, if you can't write an effective sales letter, your buyers will never know what they're missing. Here are some free examples of sales letter tips which will revolutionize your sales letter writing ability.

1) KNOW WHO YOU'RE WRITING TO

Understand who You're Writing to & your Reason for Writing to Them: This is an extremely important step and is often overlooked. You must be able to understand who you're writing to.

They don't care about how wonderful your product is, they want to know, how will I benefit from this product? How will it make my life easier? When you're writing, write about your potential buyers problems and challenges and not about your own personal excitement about the product.

2) CREATE A HEADLINE THAT STOPS THEM DEAD IN THEIR TRACKS

The headline is a crucial part of a sales letter and yet many web writers unfortunately just try to come up with something in a hurry. Think about it. If people aren't interested in the headline, then why on earth would they want to continue reading?

How do you expect them to buy anything when they've already moved on? The headline needs to explain it all. Tell your buyers the crucial details such as what, how to, how many, whatever it is that may be considered crucial.

For example: How to ___ in 10 days or __ Steps to a New ___. Fill in the blanks with your product details. Write at least 100 different phrases similar to those mentioned. Adjust them to suit your needs and then select your top 20. Have someone else read them and have them select the top 10. Then find someone else, such as your kids, and have them decide the best one. Work hard and learn to create the best headlines.

3) CREATE A COMPELLING INTRODUCTION

In the introduction, introduce yourself to your readers. Write about your qualifications and your achievements. Discuss a problem, tell a story with a problem and then write about how your product is able to fix the problem and/or situation.

4) USE POWERFUL TESTIMONIALS

There's a quote I heard that goes like this, "products tell, stories sell." Make sure to include at least several testimonials (or stories) from various people who have purchased your product and were left satisfied. Include at least 3 and there is no maximum for the testimonials, the more the merrier!

5) BEST BENEFITS

Explain to your prospective buyers what this product will do for them. Write about how they will benefit from this product, how their life will improve as a result of buying this product. Don't write about the product, write about your customer.

6) PROVIDE A 100% IRON CLAD MONEY BACK GUARANTEE

Offer an unconditional guarantee. Your online customer doesn't know you and will probably never come face to face with you. So what makes you think that they can trust you? They can't. But at least with an unconditional guarantee, they'll feel more at ease and inclined to buy your product.

7) MAKE EASY FOR THEM TO PURCHASE

Make it easy as convenient as possible to purchase and ask for the sale: Give them details. Let them know how to order and when to expect delivery. Include several links and accept different methods of payment. Try to make it as simple as possible for them when they are buying, you want to have the least amount of clicks in order to make their final purchase.

So those are the steps to free examples of sales letters. Start writing your sales letter today. Don't just stop at one. Write at least 1 a day for 1 month straight. After the month, re-examine all of your sales letters and take the best parts from each one and you will have a magnificent sales letter. With time and repetition, the process will become easier and you'll be more comfortable with writing sales letters.

Dramatically increase your internet income by checking out our free report now. I reveal all the secrets I've personally used to triple the money I've made since being a school teacher. Go to http://www.Killer-Ads.com right now before we wise up and decide to no longer reveal our secrets!

The Tools Needed for a Successful Home-Based Online Business

Article Source: http://EzineArticles.com/?expert=Cindy_Garrido

-------------------------------------------------------------------------

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Free sample sales letter - birthday offer - restaurant trade

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Sun, 27 Sep 2009 02:33:00 PDT

If you're in business then now and again you will send a mail shot (direct mail) to your customers whether it be in the form of a flyer, brochure, or sales letter. Turning browsers into buyers is not easy and as you know, most direct mail ends up in the bin without a glance. Knowing how to target your market and ensure your promotion is read is not easy. You could hire a copywriter to write your sales letter for you.

Copywriters are trained in writing sales copy and sales letters but they are expensive, so you may be thinking of writing your own sales letters. If you are not a copywriter writing your own sales letters can be difficult. The good news however is that you can access free sample sales letters online on the Internet and purchase template sales letter packages (also online) often at prices that are less than a single sales letter written by a copywriter.

Below is a sample sales letter that was written for customers of a local restaurant. The restaurant collected the date of birth of all their customers by asking them to complete satisfaction cards after the end of each meal (dining in) as well as other useful details such as address, name, telephone number etc. This data collection enabled them to build up a mailing list.

They used the mailing list to send out details of special offers, promotions and special events.

Free sample sales letters, tried, tested and proven are a great way to save you time and money cobbling together your own sales copy. This sales letter sample can be used as a template for a sales letter to send to customers for whom you hold their d.o.b details. The sample sales letter has been tested by the author with good results, but obviously they cannot be guaranteed.

Free template sales letter sample for use in restaurant trade follows:
----------------------------------------------------------------------------------------------------------------------------

A Special Birthday Gift Voucher Just For You

Dear ...................................

We see from our records that you have a birthday coming up and as a special thank you for your loyal custom we wish to present you with this special birthday gift:

A £12 (enter any amount here) gift voucher.

All you have to do is bring in this gift voucher and treat yourself to a lovely meal of your choice from our extensive menu and we'll give you £12 off the total cost of your meal. Terms apply as per your voucher.

Here's what to do:

Invite any family and friends you want to bring along. Please book in advance to ensure we can accommodate you and your guests on your special evening.

Don't worry if you can't make it on the night of your birthday, this offer is valid for a full month!

Call us on ............... to make reservations anytime during the month of your birthday. We'll save one of the best tables for you and your party.

There are no strings attached and no obligation to have anything else while you're dining with us.

Thank you again for your custom

Bon Appetite,

........................... ..................... Restaurant

P.S. Don't forget to bring in the gift voucher during the month of your birthday and receive the VIP birthday treatment. Book early to avoid disappointment.

-------------------------------------------------------------------------------------

If you are not in the restaurant trade you might want to adapt this sales letter template by offering something else as a birthday incentive.

With this sales letter was enclosed a golden voucher ( gold paper) with fancy writing. This was a great device to ensure the customer kept the offer. It was very visually appealing.

I created this sales letter using a template from this Proven Sales Letter Template Package - Dozens of sales letter templates for
£24 /$39.97
I changed the wording to suit my own voice and clients needs.
The letter and voucher converted very well.

Sales letter templates - by world class copywriter

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Fri, 11 Sep 2009 15:58:00 PDT

Proven Sales Letter Templates

Written by successful Copywriter

Unbeatable Value at Just £24 ($39.97)

In less than 2 minutes your letter could be ready to post.

100% money back guarantee

If you need a sales letter but don't have the time or the money to hire a copywriter like me to write one for you, don't worry. You can access the talents of one of the world’s best copywriters for less than £24 ($39.97) and have your sales letter in less than 2 minutes.

How is this possible?

I recently stumbled across this template sales letter package created by a top copywriter. This package contains dozens of sales letter templates for use in:

Retail
Restaurants
B2B

For less than £24 I thought it was worth a look. I am always interested in finding ways to learn more from real life examples as well as ways to reduce my own workload and achieve better results for clients.

I figured if the letters turned out to be rubbish, I'd lost nothing as I'd just claim my money back.

There is a 100% money back guarantee!

As it happens the letters are very good (IMO) and I was able to adapt one, by adding my own unique flavour and voice to a very profitable outcome for a client.

The letter I used from the pack was a birthday offer. The results of the birthday offer along with the unique spin I put on it (re a special offer) resulted in a good conversion rate for the client. Needless to say both the client and I were delighted and the sales letter package paid for itself as did my fee.

In less than 2 minutes and for no more than £24 (approx) you could have your own proven profit pulling sales letter, targeting your customers in a way that compels them to buy.

The reason I am sharing this information with you is that I think that this product is so good I am going to help promote it. As a copywriter I charge from £45 for a single sales letter and while that is very low compared to what others charge I know it's still too much for new and small businesses that need to make savings wherever they can.

Hence rather than you running for the hills when I forward my quote, you have this great alternative which with your own voice and minor tweaks, can be adapted to your business to help increase your profits. It'll save you time wondering what to write and even if you don't use the exact letter templates they will certainly inspire you as to how to lay out your sales letter and what you should include etc.

When you visit the site, try to see past the annoying pop up and read what Yanik and his clients have to say.

If you want to save money and time while making money, this template sales letter package could be for you.

Good luck

Leah

Ps. don’t forget the 100% money back guarantee no questions asked if you find you don't like the sample sales letter templates or the sales letter templates don't suit your direct mail business needs!

Pps. With this template sales letter package, you are given lots of other sales and marketing packages with this one package, which help with headlines and all manner of things. It really is a bargain at under £24.

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Tue, 08 Sep 2009 11:26:00 PDT

SEO article writer - what makes a good one? Myths expoloded!

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Fri, 28 Aug 2009 09:11:00 PDT

SEO article writer - what makes a good one? Myths expoloded!

Author: Seo Article Writer Uk

Internet Article Writer – what makes a good one?

There are a lot of misconceptions about what makes a good Internet Article Writer so I thought I’d clear up a few simple points and myths.

Myths

A good article writer must have an English degree and be journalist trained.

Why is this a myth?

Most people who surf the net are neither of the above and thus they are unfamiliar with the rules of grammar or how journalists are trained to lay out text. Many have English as a second language. Thus while being grammatically correct is valuable, it is not the deciding factor when it comes to what makes a good article writer for the Internet.

It is the user that determines how we write on the Internet not the editor!

A good article writer must lay out text the same way it’s laid out in magazines.

Why is this a myth?

There has been a lot of scientific research done into how people read content on the Internet. These results show that people largely scan text.

Internet users are looking for specific information and so often won’t read the full text they will scan for the information they’re looking for. If it is not quickly apparent, they will click away to another page on the Internet to see if they can find it faster.

This is not how readers of magazines behave. They don’t have the luxury of duplicate topics in the same magazine. So how you lay out an article for the Internet requires different ‘rules’ to how you lay it out in a magazine.

For example: short paragraphs and bullet lists are essential ingredients to ensuring Internet users ‘scanning’ requirements are met.

A good article writer should use keywords in great abundance to attract search engines.

Having content picked up by search engines is of course important but keyword stuffing and writing nonsense articles as a result is counter productive. It is also in dispute as to how effective keyword stuffing is in terms of attracting search engines. Word on the street (and in Wikipedia) is that Google penalises content that appears to be keyword stuffed.

Also keyword stuffed articles are rarely read as they don’t read well.

So what does make a good article writer if none of the above?

Interesting, engaging content laid out in a manner which satisfies the scanning needs of people who surf the net.

If you fill your niche website /blog with engaging, relevant content often, the search engines will favour you and readers will enjoy what you write and return for your latest contribution.

Keyword optimisation will help. Keyword optimisation is not the same as keyword stuffed.

Summary
There a many ‘qualified’ writers on the Internet but not all of them attract a regular following or high volume traffic. This might be due to their inability to write in the manner required for Internet surfers, or it might be due to dull content.

Tip

As an article writer myself, when writing for pleasure I nearly always try to inject a rhythm into my writing, so it is almost poetic. I take the reader on a ride and I believe this rhythm is what keeps them reading my articles from start to finish.

I started writing a novel the same way a while ago and I was told by those that reviewed it that they couldn’t put it down. It was far from a great work of literary genius. But I believe the way the content flowed and the almost poetic way I used words is what kept them moving through the pages.

If you want to write articles for your own website or blog, give that small tip a consideration.

About the Author:

Leah Gray is a freelance seo article writer http://www.painfreemarketing.co.uk

Article Source: ArticlesBase.com - SEO article writer - what makes a good one? Myths expoloded!

What is seo - how to write articles that attract search engines

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Wed, 26 Aug 2009 06:19:00 PDT

If you are writing articles on the Internet or website content you may have seen people mentioning the value of ‘keywords’ or talking about 'seo' but never properly understood what was meant.

Either this or you write away and never give factors that influence search engines a thought.

If you do write on the web for any purpose and you want search engines to find your content so that your readers can then find you, you can benefit from learning about & using keywords and how to seo your website content.

What does seo stand for?

SEO stands for search engine optimisation and it simply means that the website or its content (or both) have been constructed and written to maximise the chances of being picked up and ranked highly by search engines.

As a writer of website content, articles, blog posts etc. it is very useful to understand a little of how search engines choose articles to rank highly and also to learn how to seo your own content to ensure it gets as many readers as possible.

Wikipedia says this about seo

“Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via “natural” (”organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine."

What are keywords?

Keywords are words or phrases that writers place in their articles or blogs (content) that are relevant to the topic but also might be terms which people enter into search engines with high frequency.

In other words, the aim of keywords is to be matched with what a lot of people are looking for and then when Google throws up a list of results you might be in the top few pages of Google, if not the first page of Google!
The better the keywords the more likely this will be the case.

Here is a great FREE keyword tool.

When you enter a word in their tool bar, one that relates to your topic/product Google will give you a list of their most popular keyword phrases and place them in order of popularity. You can select from exact phrase, broad phrase and so on.

Keyword tools are a must for any writer who wants to SEO their content and increase/improve their Google page rank.

Free Questions generator tool

Here is a free question generator tool. The info on the free question finder page says this:

“People often type questions into search engines. Now you can find these questions, answer them and get some great search traffic.”

This free question finding tool is great for finding questions that people might be entering directly into their search bar. If your article provides the answer, using their exact question (one that is highly entered) in your title, increases your chances of search engines ranking your content highly and users finding your articles.

WARNING re keyword density

Some people go utterly bonkers with keywords and that is now counter productive as these articles are being identified by Google as keyword spam. Read here for more details on keyword stuffing and why you shouldn’t over do keyword use in your articles.

I would myself try not to use more than three duplicate keyword phrases in any article.

Keyword phrases in titles are useful but add a unique spin tail end or start to grab both human and Google bot attention.

Shopping Search

1000s of searchable products

GO

I can be contacted HERE.

How to write web content and sell more getting ir right!

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Tue, 18 Aug 2009 04:10:00 PDT

People often ask me in pm and via my blogs for tips on writing website content, so I've written a brief 'how to write web content guide' here to refer to.

Everyone that does business on the Internet can benefit from understanding

'how to write web content'

and in the first instance

'how people read on the Internet'

Internet users read differently when surfing the Internet than they might when reading a newspaper, magazine, book, leaflet etc.

Knowing how users read on the Internet is thus very important in ensuring that your content is read.

Internet readers skim read looking for keywords and phrases that lead them to the juicy titbit they are looking for. Helping to direct them to that information before they click away to another site is thus very important.

Meanwhile, if you need them to read ALL your information, for your own ends you need to write in a way then reduces the skimming.

A few good rules of thumb include:

Having a summary of page content at the top of the page in bullet list form.

Some sites link directly to that paragraph for quick location by the reader. This is very helpful!

Having a summary of your main services and benefits on every page.

This is important as a reader might find your site not via the main page but via one of the other pages. If they don't know via that page what you do, they might not stick around long enough to find out.

Basics of writing for the Internet

Short paragraphs 3-4 lines max

Bullet point lists (breaks up blocks of text - allows easy access to info)

Bold important words that the user might find of interest

Headings for paragraphs

Try to write as if speaking to the reader

Keep content concise

Do not be verbose, not every reader has English as a first language and everyone in not educated to degree level.

If you have space, leave a line between each bullet point for extra visibility (As I have done here)

Avoid white on a coloured background - it requires more 'effort' to read. Some cool sites favour white on black. Jury is out on how effective that is. My opinion is not as effective as black on white.

Size 12 -14 Ariel font is preferable to small, fancy font. Again it's easier to read.

Don't clutter your page with distractions unless you want the user to stop reading and view that distraction. Ie moving banners, popups etc.

Music isn't a good one as people have different music tastes. It could be an instant turn off.

Flash intro's can be enough to send people who want fast access to content to click away rather than waiting while the page loads.

There is a lot more to learn about how to write for the Internet

For more details here is a really great resource which details the research carried out into how people read on the Internet as well as great tips on how to write web content for the Internet.

I haven't included details re seoing content here as when we're talking about humans reading content, it's more important it reads well.

How to attract searchengines is another article for another day.

Hope some find this helpful

Leah

www.painfreemarketing.co.uk

Increase your advertising response by 10 times!

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Thu, 13 Aug 2009 16:42:00 PDT

That is the title of this very useful free resource I found and decided to share with you.

http://edwardlowe.org/pages/ssercprint.page.lasso?storyid=6404

This link leads to an article that details how one experienced copywriter and marketer tripled his ads conversion rates with a small tweak of copy.

He details how to write newspaper ads and what makes the difference in terms of what works and what doesn't.

Leah

Shopping Search

1000s of searchable products

GO

I can be contacted HERE.

How to advertise FREE on the Internet

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Tue, 28 Jul 2009 05:33:00 PDT

Do you want to reach millions of potential customers for FREE? Well you can if you know how. The Internet, that massive network of thousands of computers around the world, also known as the "Information Super Highway," is your ticket to generating free leads and sales.

As with any other medium, there is a correct way and an incorrect way to advertise online. One correct way is to post your message to various newsgroups that welcome advertising. If you dig around, I’m sure you’ll find a couple of newsgroups that fit this description. Posting your ad to these newsgroups is a good way to start your advertising campaign because they are seen by millions and it didn’t cost you a dime. Your ad will last for about two weeks and then you will need to repost your ad. Keep track of your ad response and focus your efforts on the ads that bring you the best results.

Another source of free advertising is publishing articles that others can reprint freely. People such as webmasters and e-zine publishers are always in need of fresh content. Write about something you are interested in. If you have a certain area of expertise, write an article about that. Place a resource box at the end of your article with all of your pertinent contact information. Don’t attempt to sell your product here. Do that when you get contacted for more information.

One more source of free advertising is ezines. Some ezines allow their subscribers to advertise for free. Different ezines have different rules regarding their advertising. There are a lot of directories online that list ezines that offer free advertising. Just go to any search engine and type in ezines and you should find a considerable amount of ezines listed.

You can also create what is known as a signature file. A signature file is a footer that goes at the bottom of any email that you send out. Your signature file contains information such as your company name, email address, and website. You should also include a short sales message in your signature file.

Article By DeAnna Spencer

Now that you know the correct ways to advertise for free online, here are a few incorrect things to do when advertising online. Don’t be tempted to post ads in any newsgroup that you see. Follow their posting rules to the letter. If they say NO ADVERTISING, don’t advertise. This is a good way for you to get thrown out of the group. Additionally, don’t write articles that serve as sales letters. Editors will spot this rather quickly and they will not publish your article. There are many places to advertise for free online. If you utilize them, you will be well on your way to building your business online.

DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today.

Article Source: http://EzineArticles.com/?expert=DeAnna_Spencer

Three Inner Secrets of Internet Success

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Tue, 28 Jul 2009 04:54:00 PDT

===================================

Three Inner Secrets of Internet Success

By Yanik Silver
www.SurefireMarketing.com

===================================


In only a few short months I've achieved the ultimate
Internet "fantasy" of making a lot of money from a simple
(almost primitive) web site that runs itself virtually on
complete autopilot. Starting from scratch I banked over
$51,351.94 my first 6 1/2 months online, just working part-
time out of the corner of my living room.

Now today at age 31, I've gone on to earn over 7-figures.

How did I go from a standing start to banking mega
profits?

To do that, what I think you really need are these inner
secrets to mega internet success.  This has nothing to do
with search engines, pay-per-clicks.  It doesn't have
anything to do with any of the tactical stuff.  It's all a
lot of stuff that goes on in your head.

* Secret #1: Cheerful Expectancy *

One of my biggest mentors is Earl Nightingale. He passed
away several years ago but you need to get everything he
recorded at Nightingale.com. He has a program called "Lead
The Field" and "The Strangest Secret."  Just listen to
that thing over and over again.  He talks about cheerful
expectancy.

There's a big difference between having expectancy versus
hoping or wishing something is going to occur.  When you
have that cheerful expectancy, you know it's going to
occur.  And that doesn't just come from being
"Pollyannaish" or having rose-colored glasses.

It comes from having knowledge.  And you get that
knowledge from studying in your field whatever it is. It
could be Internet marketing or it could be neurology. That
means reading, studying and buying everything and
absolutely immersing yourself in it.

I learned from Earl Nightingale that if you want to be an
expert, you spend an hour a day reading on whatever
subject that you're interested in, that you want to be an
expert on. So I said, "Well, what would happen if I read
for three hours a day?"

I just started learning as much as I possibly could, and
that knowledge gives you the confidence to know that you
have that positive expectancy. Your expectations determine
your results.

* Secret #2:  Do one proactive thing a day *

You don't need to do 100 things a day.  Just get that one
proactive thing a day.  So each little brick builds a big
wall for you.  Trust me it's easy to be overwhelmed with
hundreds of tasks.  You're like, "Oh, we need to do e-zine
ads and free-for-alls and pay-per-click search engines,
and I need to do all this other stuff." Ahhhhhhhhhhh!

But just relax and do one task a day.

Your action will create more and more and more action for
you. You simply need to make a commitment to do one
proactive thing a day no matter what. Even if you're dead
tired and worked a 14-hour day - come home and mail one
letter or send out one joint venture proposal. I'm telling
you - just these little tiny proactive things will have an
immense impact.

Most everyone has heard of the '80/20 rule' or the Pareto
Principle. It says that 20% of your actions produce 80% of
your results, and the other way around.  80% of your work
only creates 20% of your results.

So go back and look where your successes came from, and I
know that they're from a tiny little group of actions.  So
if you just get that one proactive thing a day (from the
20% group) that is going to propel you further, that's
going to bring you to where you want to be.

Make it a point to focus on those "20% activities". In
Stephen Covey's famous work "7 Habits of Highly Effective
People" he calls these activities "important but not
urgent".

One of my Apprentices, Peter Woodhead, from the UK is a
perfect example of simply doing one proactive thing a day.
A lot of Apprentices bolted out of the gate during our one
year program but Peter was an Internet newbie and he also
had a full time job so he was a bit slower getting
started. However, he took my advice and simply managed to
do one proactive thing every single day. No matter how big
or how small. It could be writing one autoresponder
message or it might have been writing 50 headlines. No
matter the day - Peter was moving ahead. And not
surprisingly his project was completed before many of the
other Apprentices were finished.

* Secret #3:  Decision  *

This is such a big point.  A lot of people have so many
problems with decision.  That's because they don't like it
because it cuts off other options.  But frankly that's
exactly what you want.  You want to cut off other options.

One of our top apprentices, Cindy Kappler, WebAdMagic.com,
had no other option but to succeed because she quit her
job.  Now I'm not encouraging you to do that if you still
have a real job but it does prove if you cut off your
options, you're much more motivated. Successful people
make decisions quickly.

There's a magic of attraction when you make your decision.
However, when you're hemming and hawing, you don't
experience this magic.  I don't want to get into too much
woo-woo or metaphysical or spiritual stuff.

But there's this magic of attraction.  I can't even
explain it.  When you set your mind up that you're going
to do this, all of a sudden, at the next dinner party
you're attending you meet somebody that can help you get
to where you want to go.  Is that luck or is that
something else?

I don't think it's luck.

It's like once the decision is made your mind is tuned
into the solution and all kinds of 'freaky' coincidences
and occurrences happen.

And that brings me to another important point about
decisions - fail quickly. Don't be afraid of failure.  A
lot of people are so afraid of screwing up, or making a
mistake that they are forever frozen.  Who the hell cares?
Screw up quickly!  I screw up all the time.  And you want
to fail quickly.

That's the great part about the Internet.  You want to go
out there and find out if your dumb idea is going to work
right away. You can do it in days instead of months.
Sometimes hours and if it doesn't work, you move on.  You
say, "Next!"

Look, I know a lot of people who are working on their
products for the last two, three, four years.  Get the
damned thing out!  You just make it better as you go
along.

InstantSalesLetters.com, our first product was not where it
is now.  We've added a ton of stuff to it and made it
better.  But I just wanted to see if the thing was going
to sell.

It wasn't complete and utter rubbish, as my British
friends say, but it was enough that it made the point.  It
found out if there was a marketplace for it.  So find out.

Some people like to go around at dinner parties and so on
and say, "I'm writing a book.  I've been writing a book
for five years.  I'm an author."

Uh huh...

I can show you 6 different ways to have your book done in
days. It's a cop-out and complete B.S. Bottom line - make
the decision to get the product out there.  See what
happens and fail quickly.

Now get out there and do it!


(c) Surefire Marketing, Inc.

==========================================================
Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites...and he still
doesn't know how to put up a website.

He is the author, co-author or creator of several best-
selling online marketing books and tools,
including Instant Sales Letters.
==========================================================

Email versus direct mail marketing - who comes out on top?

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Mon, 27 Jul 2009 11:39:00 PDT

Early in the development of Internet Marketing, email was identified as a powerful, low-cost tool anyone could use to reach millions of people quickly, and it didn't take long for it to steal much of the limelight (and dollars spent) from other marketing efforts. One of the hardest hit marketing initiatives was direct mail, mainly because marketers incorrectly believed that email was direct mail's replacement. With the rise of deeper and more informative analytics, marketers now know that email and direct mail marketing initiatives can and should be used in concert.

Here are some ways marketers can use this combination approach for greater success:

Email is a great way of "introducing" a direct mail initiative. By creating an early buzz in your marketing campaign using email's instant delivery, you can start to build a top-level awareness within your audience. When the complementary direct mail pieces finally arrives in their physical mailboxes, audiences are already aware of the company, product, service, and/or offer making it that much more likely that they will convert.

Marketers can also use email has the follow up to a direct mail piece, timing the delivery in such a way to utilize on the very same awareness as discussed above. You can also use follow up emails to build a more poignant sense of urgency with your audience, by reminding them that offers are for a limited time, or that there is a "limited availability" of your product.

Follow up emails to direct mail campaigns are also a great way of capitalizing on email's instant gratification with the availability of "purchase links". The logic being that once your initial direct mail piece has informed your audience of your products or services, the follow-up email gives them access to convenient purchasing outlet (e-commerce cart, web form, etc.)

Personalization within your marketing campaigns is also key to a greater ROI, and adding emails to your direct mail efforts makes that not only possibly, by affordable as well. A new generation of email marketing software makes personalizing emails that much easier, and the same kinds of personalization can be applied to direct mail pieces with the rise of new printing software.

The differences in delivery between email and direct mail make using both in a combined marketing effort very attractive. An email's design, content, and wording are much more rigidly defined than direct mail's because of email clients such as Microsoft Outlook and browser-based webmail interfaces such as Yahoo, Google, and Earthlink. Any good marketer worth their salt can easily create emails that get delivered successfully, but direct mail's openness to design and content make it an exciting additive to email campaigns.

The simple truth is though millions of people are online, they are also offline, and reaching them at both points of the marketing funnel is vital to successful marketing campaigns. Though the principles behind email and direct mail are similar, they each have their own issues when it comes to design, deliverability, and reach. Combining them into a one-two punch style marketing effort helps marketers overcome these issues and capitalize on their strengths, which translates into higher conversion rates and a healthier ROI. After all, two heads are better than one.

For more information about email marketing or direct mail marketing, please visit a Myrtle Beach marketing company.

Established in 1984, DSL Marketing is a full-service marketing and interactive company serving a range of clients in tourism, hospitality/resorts, and golf, as well as the financial, higher education, residential communities and home building industries. In addition to a proven track record in traditional advertising, DSL Marketing is the area's interactive leader offering a host of interactive services including cutting-edge web design and development, targeted email and mobile marketing, search engine optimization, pay-per-click and result-driven web marketing. DSL owns http://www.MyrtleBeachNow.com, an up-to-the-minute travel and visitor's guide for the entire Grand Strand, an MyrtleBeachLife.com, the Grand Strand's premier interactive city/entertainment guide.

Article Source: http://EzineArticles.com/?expert=Chrissy_Mays

How to make money with direct mail marketing campaigns

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Mon, 27 Jul 2009 11:37:00 PDT

Direct mail marketing has become more and more popular over the past couple of years. Companies have been searching for direct marketing solutions that help to grow their business for the cheapest amount of money possible. Direct mail marketing has stepped to the forefront in this arena, which is obvious by all of the direct marketing solutions firms that are being formed every year.

A simple internet search will give you results for thousands of direct mail marketing firms. After checking out some of the sites you will realize that while most of them are generally the same, their prices and quality of information can vary greatly.

By this point you are probably wondering what some of the benefits and features of direct mail marketing are. Some people may even be wondering what direct mail marketing consists of. Direct mail marketing means basically what it says. It is a way for companies to market their products and services to potential clients through mail sent directly to them.

You may be wondering where the company secures the names of potential clients. Most companies that are advertising themselves as direct marketing solutions firms have mailing lists that they will sell to you. Depending on the quality of the list, and the number of names the price will vary. You can buy a list for your direct mail marketing efforts that target only people in your field of interest. In other words if you own or work for an accounting firm, you can buy a list that is specialized to get you in touch with accounting professionals, or someone who may need accounting assistance.

Some other lists that direct mail marketing companies can provide include: lists broken down by profession (doctors, etc.), zip code, state, new homeowners in an area, library, and even lists for particular ethnic groups. In other words, if you are looking for a particular list for your direct mail marketing efforts you will more than likely be able to find it in one place or the next.

But mailing lists are not the only direct marketing solutions available. Another direct marketing technique that is used on a consistent basis is telemarketing. Telemarketing has lost some of its steam over the past few years because of all the fuss over the "do-not-call" lists that are available. This has forced many companies to go the direct mail marketing route because they do not want to deal with possible lawsuits brought forth by calling the wrong people, etc. Though telemarketing is not as popular as it once was, it can still be very effective. It costs less than direct mail marketing, and you can reach thousands of people in a very short amount of time.

If you are looking for a direct marketing solutions firm be sure to check out all of their services and prices before signing on. Remember, all of them offer the same services but you will be most interested in obtaining quality work for your money.

Kevin Dark is an online marketer. Find more about direct mail marketing at his new project.

Article Source: http://EzineArticles.com/?expert=Kevin_Dark

How to become a sales letter writer

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Mon, 27 Jul 2009 11:36:00 PDT

Sales letter writing continues to become a good, profitable online business. A lot of people generate big income by writing these types of letters for companies that need it. So why don’t you try it for yourself? Here are 5 simple steps to get started with sales letter writing.

1. Do your research. It is very important that you familiarize yourself with the formats and style of sales letters. There are a lot of samples that you can view online. You can study these patterns and adapt a style that you feel comfortable writing.

2. Practice writing. The saying practice makes perfect is true. So practice making sales letters to be comfortable in writing them. This would ensure you’d find it more comfortable writing sales letters once you get your won projects.

3. Make samples. It is important that you make good sample sales letters that you can show to your potential service buyers. The samples you provide allow them to gauge your capabilities in writing sales letter.

4. Market your trade. As soon as you feel your good enough to write sales letters, you can start marketing your skills. There are a lot of websites where companies post their needs in sales letter writers. You can start applying through those sites and get good writing projects.

5. Build a good portfolio. Be sure to keep a portfolio of the sales articles you’ve written. These would be a good sample for your clients and can help you establish your credibility in the sales letter writing industry as well.

So start with these few simple steps and earn good money with sales letter writing.

Want to learn more about it? Download the free ebook, Steps to Article Marketing Success.

Article Source: http://EzineArticles.com/?expert=Mark_Fortimer

How to write sales letters that bring in the money!

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Mon, 27 Jul 2009 11:33:00 PDT

What should you do in order to start writing effective sales letters? If you are considering spending hundreds, or even thousands of dollars, to put the letters into the hands of prospective customers, you could be wasting your money without following some basic techniques.

Over the years I have attended seminars read, books, and have done pretty much everything I can, other than take a job as a copywriter, to improve my ability to write sales letters. I will still be the first to admit that I am not the best when it comes to professional writing, but I have become effective in the markets where I work.

I have been asked by many small business owners that I have worked with over the years to review their copy, or to help them write a sales letter. I very much enjoy being able to offer suggestions and point out techniques that I have learned that will improve the effectiveness of their letters.

Most people could do very well with sales letters if they would just learn some basics that they can apply on a consistent basis. So, what are the basics and how do you acquire them?

First, you need to know to whom you are writing. If you already have a business you probably know more about your business, product, service and customer than anybody else. Writing with that understanding is easy. A good technique is to make a list of the characteristics of your customers, your products and so on. It will help you to become better organized. Second, do some or all of the following:

1. Get books written by successful professionals such as Richard Benson, Dan Kennedy, Joe Sugarman and the many others that have been successful over the years. My best results have come from listening to Dan Kennedy and studying his books and materials.
2. Apply your own insight, intuition, observations and common sense, especially with respect to how it applies to the characteristics of your customers, products, services, etc.
3. Translate what you know and discover about selling and communicating in person to communicating in print.
4. Build a huge swipe file, with sample ads, and sales letters. You do not need much creativity to write letters, you only need to be good at recycling and reorganizing ideas, themes, words and phrases.

Keep in mind that for most small businesses, you do not need the same skill level that top copywriters working for Fortune 500 companies need. You will typically be competing in an environment where the top copywriters are not involved. You may have heard the saying that "In the land of the blind, the one eyed man is king."

Most professional sales letter writers give themselves the advantage of careful, thorough preparation and you should too. Here are some general ideas to help you get started:

1. Do not be intimidated by the idea or process of writing. There is no magic to it and you do not need to be a genius.
2. Recognize the value and power of your unique understanding of your business, products, services and customers.
3. Assemble and organize ideas and samples in a swipe file.
4. Assemble and organize good reference materials.
5. Sales letters are just sales presentations in print, so think selling. Successful selling experience helps. If you do not have a selling mentality get one by reading some good books about selling.
6. Write! Don't worry about writing a letter from start to finish, just write blocks of copy. A lot of great sales letters are done by cutting and pasting.
7. Avoid perfectionism. In most businesses, for most purposes, you don't need a perfect sales letter to get good results.

If you need some suggestions on what to read so you will have a good set of guidelines to follow when writing, feel free to contact me. By doing some preparation before you start to write and following some basic guideline you may not produce the best sales letter in the world, but you will be able to write something that works. And, the more you write, the easier it will get.

Rick Armstrong has been active in direct marketing for more than 35 years marketing insurance, financial services, health products and more. Rick currently works with the Orange County Chapter of The Glazer-Kennedy Insider's Circle as an Independent Business Advisor. He also offers coaching services to seniors, stay at home moms and anyone with a desire to generate additional income from home. Visit his blog site at http://www.Marketing-From-Home.com/blog

Article Source: http://EzineArticles.com/?expert=Rick_Armstrong

How to find sample sales letters online

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Mon, 27 Jul 2009 11:30:00 PDT

If you're looking for sample sales letters, that tells me a lot about you. It tells me that you are ahead of the game and, hopefully, ahead of your competitors. At the very least, it tells me you're knowledgeable about sales letters to the degree you understand how important an excellent one is. You've considered a lot, but some people miss a few dynamics.

What you may not have considered is that there is an easy way and a difficult way to go about finding such letters. Usually, people hunt around online and find few resources, or templates that don't apply to their situation, or samples that are simply terrible. I'm sure there are other examples of what turns up when looking for these letters, but the point is that most are useless to you.

To find sample sales letters that you can use and apply, you need to know where to look. Online yes, but all over the web- no; instead you need one stop shopping and one resource to handle it all. If you are willing to take a minute, you can do even more and find sale-oriented letters that have been proven to work. Don't worry about copyright because you're not taking someone's campaign, simply taking advantage of their tried and tested method.

The best part is you can use these letters as templates and mimic their tactics to up your bottom line and productivity. Why try something new when there's information you can use, not to mention sales letter examples that will do exactly what you need. I can't imagine a more effective or productive way to work. I hope you consider this and do more than agree; go find yourself proven samples and get to work! With a template, making your own letter can be as easy as counting 1,2,3.

Janet D. Hawkins is the director of popular blog BusinessAndMarketingHelp.com. Janet D. Hawkins is an expert on Business and Marketing and her blog provides a stack of information including sample sales letters. Check out her blog for more information.

Article Source: http://EzineArticles.com/?expert=Janet_D._Hawkins

Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Mon, 27 Jul 2009 11:25:00 PDT

Free Sample Sales Letter: Example of How to Write a Persuasive
Business Marketing Letter

Author: Alan Sharpe

Author: Alan Sharpe

Target audience: General managers of auto dealerships

Mailer: Sharpe AutoCards [a fictional company for the purposes
of this sample letter]

Purpose: Generate appointments for salespeople

[MAILING ENVELOPE]

[Is 5 x 9 inches in dimension and has a window, through which
appears a portion of a gift card, personalized with the
prospect's name. The envelope has a teaser headline:

Inside: A win-win-lose proposition for your auto
dealership.]

[LETTER]

[Is 8 1/2 x 11 inches, copy on both sides]

December 27, 2007

Brad Carling, General Manager

Tri-City Chev-Olds

123 Any Street

Anytown OH 12345-9163

[Right here, beneath the prospect's name, is affixed to the
letter a sample auto gift card, personalized with the prospect's
name, and this headline: As you can see, this card has
success written all over it.]

Dear Mr. Carling:

Go ahead, pull this amazing little card off the paper.

This card will help. Big time. It's a vital part of Sharpe
AutoCards, a custom-branded loyalty and gift card program that
generates revenue for your dealership. But first, how it works.

That's what the card does. Here's what it does for
you.

Please read the brochure I've enclosed for the compelling
specifics. You use the Sharpe AutoCards card to:

1. Close more sales by beating competitors' discounts

2. Boost your service department revenue and repeat business

3. Multiply your accessories department revenue

4. Retain customers for years after the sale

5. Attract potential customers and increase traffic in your
showroom

6. Increase referral business

7. Increase revenue on the back end

8. Promote brand awareness of your dealership

Use your card today to receive free coffee and donuts
for four.

When is a good time for us to get together for coffee and a chat
at your showroom? Call me at 123 456-7891 today and let's set up
an appointment.

Yours sincerely,

[signature in blue ink]

Brad K Phillips, Director, Sales

Sharpe AutoCards

© 2005 Sharpe Copy Inc. You may reprint this article online and
in print provided the links remain live and the content remains
unaltered (including the "About the author" message).

About the Author:
Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at www.sharpecopy.com.

Article Source: ArticlesBase.com - Free Sample Sales Letter: Example of How to Write a Persuasive
Business Marketing Letter

Free Sales Letter Samples - no need to write the whole letter yourself!

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Tue, 26 May 2009 07:21:00 PDT

Ever wonder why your sales letters are bringing in POOR results and not converting those browsers into buyers?

Writing sales letters is an art form and not something anyone can just write and expect good results from, that is until now!

The good news is there is a formula for writing sales letters and if you follow it, you have an increased chance of your sales letters bringing home the money.

If you want to know how to write your own sales letters and increase your chances of success through sales copy that converts, have a look at this sales letter sample site here:

http://www.marketing-consulting-comp…es-letters.htm

This sales letter site not only provides details as to how you should write a sales letter, but
it gives FREE sample sales letter templates that you might be able to adapt for your own business, whether it be retail, B2B etc.

There are a few free sales letter samples on the Internet, I’ll dig out some more sales letter samples and templates and post them here as I find them. Keep checking back for your free sales letter samples!

Leah

Important Update Sept. 09

Since writing blog post I have discovered this template sales letter package which I have bought and trialled (two template sales letters used so far) with great success! I recommend it.

Proven Sales Letter Templates £24 / $39.97

The product contains many template sales letters which means you just add your own details in the gaps. Letters can be written in under 2 mins. The sales letter templates are great to use as a guide too. If you don’t need the exact sales letter or don’t like how that sales letter template is worded you can still learn from how the sales letter is constructed. What to include in the sales letter and so on.

I reworded the sales letter templates I used but it still saved me lots of time wondering how to lay out the sales letter in the first place. Both sales letters brought in great results for the client so I will go on using them. There is a 100% money back guarantee too, so it’s a no lose purchase at that price.

I’ll post about more great sales letter packages, free sales letter samples as I find them.

What are Keywords & Free Keyword Tools

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Tue, 12 May 2009 02:35:00 PDT

If you are writing articles on the Internet or website content you may have seen people mentioning the value of 'keywords' but never properly understood what was meant.

Either this or you write away and never give factors that influence search engines a thought.

If you do write on the web for any purpose and you want search engines to find your content so that your readers can then find you, you can benefit from learning about & using keywords.

What are keywords?

Keywords are words or phrases that writers place in their articles or blogs (content) that are relevant to the topic but also might be terms which people enter into search engines with high frequency.

In other words, the aim of keywords is to be matched with what a lot of people are looking for and then when Google throws up a list of results you might be in the top few pages of Google, if not the first page of Google!

The better the keywords the more likely this will be the case.

A great FREE keyword tool is this one from wordbot http://www.wordpot.com/Default.aspx

When you enter a word in their tool bar, one that relates to your topic/product wordbot will give you a list of Google's most popular keyword phrases and place them in order of popularity.

Keyword tools are a must for any writer who wants to SEO their content and increase/improve their Google page rank.

WARNING
Some people go utterly bonkers with keywords and while it may read well to searchbots it doesn't read well to a human.

You can have thousands of hits to your website through Google referred traffic but it doesn't mean diddly squat if your traffic sees your horrible content and clicks away from your site.

I would use no more than three duplicate keyword phrases in any 500 article.

Keyword phrases in titles is useful but add a unique spin tail end or start to grab both human and Google bot attention.

Good luck

Learn the secret language of the layman and you’ll sell more guaranteed!

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Fri, 08 May 2009 13:38:00 PDT

One of the biggest mistakes marketers who sell technical products make is that they litter the sales copy with techno-babble.

Techo – babble is lingo and terminology that only an expert in the field will understand, leaving the novices wondering what language they’re reading!

Selling Internet secrets to technophobe Jo via copy littered with techno-babble isn’t going to work as they don’t know what you are selling or what it can do for them.

I don’t buy products that tell me what I already know and I don’t buy products that blind me with techno-babble which pretty much ALL the ‘how to market yourself better on the internet’ sales ads do.

Technophobes won’t read a page for long when they can’t understand the terminology.

I started this site a while back for technophobes where I (as a technophobe) broke things down into very basic language so that myself and my reader could understand how to do things creatively on a website/blog and it was very popular as there is a great need for this simplification in the world of the ‘web’.

If you as a marketer can learn the not so secret language of the layman you will sell more technical products guaranteed as the people that stand to benefit most are the ‘laymen’ as the experts are already doing it for themselves. Not always of course, but mostly.

I say grab the great untapped market of the technophobe and start selling!

If you can’t break down your copy into layman’s terms then hire me to do it for you, I am the master layman.

Best Places To Advertise For Free On The Internet

noreply@blogger.com (Leah - Article Writer and Cartoonist UK) — Fri, 08 May 2009 13:36:00 PDT

If you want to advertise for free on the Internet, there are tons of great classified Ad directories that you can place a free Ad.

Many allow website links, text, pictures and other details all completely free so do check them out!

Here are my top places for placing Free Ads

My FreeIndex - great site, allows you to add lots of information! 10/10
Gumtree.com
Yell.com
VivaStreet Uk Ads FREE to search & to advertise on Vivastreet
Craigslist Classifieds - Currently #8 on Alexa’s ranking for the most visited websites.
Ablewise Free Classifieds Provides free online classifieds in 10 Countries (US, UK, Canada, India, Australia, New Zealand, Singapore, Malaysia, Hong Kong & China)
UK classifieds

Website Marketing - Blog Feed

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Free Sample Sales Letter: Example of How to Write a PersuasiveBusiness Marketing Letter

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