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What's Your eBay Reputation Really Worth?

2013-03-04T10:06:00.000-08:00

Your eBay reputation is everything you are on eBay - without it, you're nothing. Your reputation is worth as much as every sale you will ever make.

If you've ever bought anything on eBay (and the chances are you have), then think about your own behaviour. Buying from a seller with a low feedback rating makes you feel a little nervous and insecure, while buying from a PowerSeller with their reputation in the thousands doesn't require any thought or fear - it feels just like buying from a shop.

A Bad Reputation Will Lose You Sales.

In fact, a bad reputation will lose you almost all your sales. If someone leaves you negative feedback, you will feel the pain straight away, as that rating will go right at the top of your user page for everyone to see. Who's going to want to do business with you when they've just read that you "took a month to deliver the item", or that you had "bad communication and sent a damaged item"? The answer is no-one.

Your next few items will need to be very cheap things, just to push that negative down the page. You might have to spend days or even weeks selling cheap stuff to get enough positive feedback to make anyone deal with you again.

It's even worse if you consistently let buyers leave negative feedback - once you get below 90% positive ratings, you might as well be invisible.

You Can't Just Open a New Account.

Besides eBay's rules about only having one account, there are far more downsides than that to getting a new account. You literally have to start all over again from scratch.

You won't be able to use all the different eBay features. Your existing customers won't be able to find you any more. Your auctions will finish at a lower price because of your low feedback rating. Opening a new account is like moving to a new town to get away from a few people who are spreading rumours about you: it's throwing out the baby with the bathwater.

A Good Reputation Will Get You Sales.

When a PowerSeller tells me something, I tend to believe them. They can be selling a pretty unlikely item, but if they guarantee it is what they say it is, then I trust them - they're not going to risk their reputation, after all. This is the power of a reputation: people know you want to keep it, and they know you'll go to almost any lengths to do so.

This is true even to the point that I would sooner buy something for $20 from a seller I know I can trust than for $15 from someone with average feedback. It's worth the extra money to feel like the seller knows what they're doing, has all their systems in place and will get me the item quickly and efficiently.

You really will find selling on eBay so much easier, and there's only way to get a good reputation: make sure you please your customers every time. But some customers can be, well, just a little difficult to please. In the next email, we ask: is the eBay customer always right?

How to Choose the Right eBay Product Category.

2013-03-04T05:26:00.000-08:00

Some people think it's easy to choose the right eBay category, and often it is. Sometimes, though, it might not be quite clear exactly what to go for.

Why is it Even Important?

Plenty of people use the category system to find items, when they're not looking for something specific. If your item is listed in the wrong category - or you've just given up and listed it in 'Everything Else' - then these people aren't going to find your auction.

Also, listing items in the wrong categories is against eBay's rules, and eBay say they will remove any auctions that are wrongly categorised. They don't often actually do this, but it's not worth the risk - especially since breaking any rules can cause them to penalise your account, including losing PowerSeller status if you have it.

So What Can You Do?

eBay will suggest categories for you when you sell your item, if you type in a few words to describe the item on the category selection page and click 'search'. You can make the best of this feature by typing in exactly what your item is, with brand name and model number (if any), so that eBay can find the best category for you.

If that doesn't work for you, then search yourself for items like yours, and pay attention to which category most of them seem to be in (you can see this near the top of each item's description page). Try different words and see which ones come back with the most results. You can also browse through all the available categories from eBay's front page.

Remember that the more specific the category is, the better - use as many subcategories as are appropriate. Don't just list your HP laptop in the 'Computers' category, for example - list it in 'Computers > Laptops > HP'. Don't worry: your item will still appear in the 'Computers' category, as well as 'Computers > Laptops', because items listed in subcategories are always listed in every category above.

Take some time to look through all the categories and get familiar with the way eBay as a whole is laid out. After all, that's better than getting a few months down the line and finding that you still think of eBay's category system like it's some kind of scary jungle.

What if More Than One Category Fits?

Don't worry, eBay have you covered. For a small extra fee, you can list your item in an extra category, to increase the number of potential buyers who will see it. This isn't always worth it, though - some items only really fit properly in one category, and listing them in extra categories is just a waste.

Once you know where to list your item, the next step is to write your auction's title. The title is the most important thing about your auction - the difference between a good title and a bad title can be the difference between $10 and $100. That's why I'll take you through the dos and don'ts in the next email.

eBay: The First 10 Years.

2013-03-04T01:53:00.000-08:00

Yes, you read that correctly: ten years. eBay was created in September 1995, by a man called Pierre Omidyar, who was living in San Jose. He wanted his site - then called 'AuctionWeb' - to be an online marketplace, and wrote the first code for it in one weekend. It was one of the first websites of its kind in the world. The name 'eBay' comes from the domain Omidyar used for his site. His company's name was Echo Bay, and the 'eBay AuctionWeb' was originally just one part of Echo Bay's website at ebay.com. The first thing ever sold on the site was Omidyar's broken laser pointer, which he got $14 for.

The site quickly became massively popular, as sellers came to list all sorts of odd things and buyers actually bought them. Relying on trust seemed to work remarkably well, and meant that the site could almost be left alone to run itself. The site had been designed from the start to collect a small fee on each sale, and it was this money that Omidyar used to pay for AuctionWeb's expansion. The fees quickly added up to more than his current salary, and so he decided to quit his job and work on the site full-time. It was at this point, in 1996, that he added the feedback facilities, to let buyers and sellers rate each other and make buying and selling safer.

In 1997, Omidyar changed AuctionWeb's - and his company's - name to 'eBay', which is what people had been calling the site for a long time. He began to spend a lot of money on advertising, and had the eBay logo designed. It was in this year that the one-millionth item was sold (it was a toy version of Big Bird from Sesame Street).

Then, in 1998 - the peak of the dotcom boom - eBay became big business, and the investment in Internet businesses at the time allowed it to bring in senior managers and business strategists, who took in public on the stock market. It started to encourage people to sell more than just collectibles, and quickly became a massive site where you could sell anything, large or small. Unlike other sites, though, eBay survived the end of the boom, and is still going strong today.

1999 saw eBay go worldwide, launching sites in the UK, Australia and Germany. eBay bought half.com, an Amazon-like online retailer, in the year 2000 - the same year it introduced Buy it Now - and bought PayPal, an online payment service, in 2002.

Pierre Omidyar has now earned an estimated $3 billion from eBay, and still serves as Chairman of the Board. Oddly enough, he keeps a personal weblog at http://pierre.typepad.com. There are now literally millions of items bought and sold every day on eBay, all over the world. For every $100 spent online worldwide, it is estimated that $14 is spent on eBay - that's a lot of laser pointers.

Now that you know the history of eBay, perhaps you'd like to know how it could work for you? Our next email will give you an idea of the possibilities.

eBay - Part Time or Full? How to Decide.

2013-03-03T22:22:00.000-08:00

Going full-time as an eBay seller is living the dream: making a real income, working from home, being your own boss and all the rest of it. It's the promise of a million scams, and it's finally come true - at least for some.

What they don't tell you in the success stories, though, is that becoming a full-time eBay seller is by no means for everyone. You really, really ought to try it part-time before you even consider taking it up full-time, and even then, caution is advisable. Before you burn your suit, here's a list of questions you should ask yourself.

How Much Do I Earn From eBay Now?

Work out how many hours a week you spend doing eBay-related things (be honest here), and divide it by the average amount of profit you make in a week. If you were doing full-time hours, would you earn as much as you earn now?

Do I Have a Good Job?

Think about what you might lose if you give up your job to focus on eBay. If you're in a well-paid job with good promotion prospects then it's well worth reconsidering: you might get a few years down the line and wish you'd stayed in your traditional job, as you'd probably be the CEO by now.

Would I Really Make Much More Money?

Unless you're selling a large quantity of small goods, most of what you do on eBay will be waiting for auctions to end - and you can wait at work just as easily as you can at home. This is why whether you would make more money on eBay really depends on what kinds of items you're selling - for low value items, going full-time could be a good move. For high-value ones, the chances are you'll hit the limits of how much money you have to invest in inventory long before you hit the limits on your time.

Is my Home a Good Place to Work?

Quite apart from anything else, you might find that the dream of home working is more of a nightmare in reality. People can start to depend on you to get things done that need to be done during the day. If you have a wife and children then they can resent the fact that you're in the house but refuse to have anything to do with them for large parts of the day. Giving in to any of these things and stopping work for a while will cause your profits to fall.

Can I Survive if it All Goes Wrong?

In the end, would you be able to get by if you had a month or two where you sold literally nothing? Or would you be desperately looking around for a job and cursing the day you ever discovered eBay? That's the real test.

If you made it through all these questions, then I guess you're cut out for the eBay life - and even if you didn't, you'd be surprised just how far you can get part-time. In our next email, we'll show you how to think like the eBay elite: the PowerSellers.

How Important is Your Buyer's Reputation?

2013-03-03T18:04:00.000-08:00

Your reputation as a buyer (or 'feedback rating') is the most important thing people see when they deal with you on eBay. It is on the basis of this little number that they will decide whether they can trust you or not.

Each time you buy or sell something on eBay, people can leave feedback for you, and you can leave feedback for them. This feedback can be positive, negative, or neutral, along with a comment. Your feedback rating, then, is worked out using a very simple sum: the number of positive feedback comments people have left for you, minus the number of negative ones. This means that someone with a feedback rating of 28, for example, might have 30 positive ratings and 2 negative ones.

If you are a considerate buyer, then you should find that positive feedback will just appear next to your username, without you needing to do anything. If you want to help it along, though, there are a few things you can do.

Always leave feedback for others: People will feel an obligation to leave feedback for you if you leave it for them (eBay will send you an email after each transaction to offer you the opportunity). Take the time to write a positive comment about sellers who do what they should and the chances are they'll do the same for you.

Pay promptly: Sellers love nothing more than to be paid promptly - paying as soon as the auction ends saves the seller all sorts of worry, especially if you pay by credit card or another electronic method. You will often find that your positive feedback appears within a few minutes of you paying if you pay as soon as the auction ends.

Don't be a difficult customer: Understand that your seller might take a day or so to respond to you, and perhaps a few days to send your item - harassing them is nasty and unnecessary, and won't get you good feedback.

Build relationships: If a seller sells a lot of a certain kind of thing you like, buy from them a few more times. They will be very happy to find a regular customer, and will go out of their way to leave positive feedback like 'a joy to deal with as ever'. Also, they might offer you a few special deals!

Sellers won't generally be reluctant to sell to buyers without much of a reputation, simply because it is the buyer who takes most of the risk in a transaction. It is worth remembering, however, that transactions where you are the seller and where you are the buyer are counted towards the same feedback total - so if you ever want to start selling, being a good buyer is especially worthwhile.

On eBay, people pay far more attention to sellers' ratings than they do to buyers' - most sellers can't be bothered to check their buyers' feedback, while bad feedback on a seller can (and should) be a dealbreaker. When you are buying, then, you need to worry more about the seller's reputation than you do about your own, and that's why the next email will be all about sellers' feedback ratings.

What You Need to Know BEFORE You Get Started on eBay.

2013-03-03T14:28:00.000-08:00

So you've decided that you want to get started as a seller on eBay. There are a few things that you really need to know before you go and throw yourself in at the deep end.

What to Sell.

First off, you need to know what it is you're going to sell: what's your speciality? You'll do far better on eBay if you become a great source for certain kind of products, as people who are interested in those products will come back to you again and again. You won't get any loyalty or real reputation if you just sell rubbish at random.

When you think about what to sell, there are a few things to consider. The most important of these is to always sell what you know. If you try to sell something that you just don't know anything about then you'll never write a good description and sell it for a good price.

You might think you're not especially interested in anything, but if you think about what kind of things you usually buy and which websites you go to most often, I'm sure you'll discover some kind of interest. If all else fails mention it to your friends and family: they'll almost certainly say "Oh, well why don't you sell…", and you'll slap your forehead.

Out of the things you know enough about, you should then consider which things you could actually get for a good enough price to resell, and how suitable they would be for posting. If you can think of something of that you're knowledgeable about and it's small and light enough for postage to be relatively cheap, then that's great!

Don't worry if you think the thing you're selling is too obscure - it isn't. There's a market for almost everything on eBay, even things that wouldn't sell once in a year if you stocked them in a shop. You'll probably do even better if you fill a niche than if you sell something common.

Tax and Legal Matters.

If you earn enough money, you should be aware that you're going to have to start paying tax - this won't be done for you. If you decide to sell on eBay on a full-time basis, you should probably register as a business.

Prepare Yourself.

There are going to be ups and downs when you sell on eBay. Don't pack it in if something goes a little wrong in your first few sales: the sellers who are successful on eBay are the ones who enjoy it, and stick at it whatever happens.

Anyone can sell on eBay, if they believe in themselves - and if you do decide it's not for you, then the start-up costs are so low that you won't really have lost anything.

If you're ready to start selling, then the next thing you need to know is the different auction types, so you can decide which ones you will use to sell your items. Our next email will give you a guide.

How to Use eBay to Grow Your Other Businesses.

2013-03-03T10:32:00.000-08:00

Most of the people who make money from eBay don't actually make all of that money on eBay. There are all sorts of ways you can use eBay to give your existing businesses a helping hand.

The Supply Side.

If you have any leftover stock or used items from another business you run, then why not sell them on eBay? You can make this a regular thing, using it to get rid of things that won't sell for the premium you ask for in a shop, or items that are no longer in demand in the town or city where your business is based.

You can really make a lot of money this way, if you know what you're doing. You will, of course, already be an expert in the items you're selling, as you use them in your business, and you'll know that the items are of high enough quality to be sellable. This is a whole new market for your old inventory!

Not only that, of course, but remember that your good eBay reputation will make you a great buyer! If there's ever anything you want to get for your business, the chances are you'll be able to get it on eBay for a discount.

The Sales Side.

Here, though, is where the true power of eBay lies. eBay give you an 'About Me' page, where you can write anything you like and link anywhere you like. This means that you can get traffic to your business' website by linking to your website from your About Me page and linking to your About Me page from each auction.

To create an About Me page, just click on 'Community' on the toolbar, scroll to the bottom of the page, and click 'Create an About Me page'. You then get the option to either enter your own HTML or let eBay guide you through the process. All you need to do is write a little about your website, link to it, and you're done - you'll notice that more people start to come to your site straight away.

There are thousands of people who swear by this technique to drive traffic from eBay to their website - with a little persuasive sales copy on your site, they say, you can sell directly to buyers, cutting out the eBay middleman. What's more, all the traffic you'll get will be targeted - because the people who click through were interested in your auction to begin with.

This can be a really powerful technique, especially if you've already got an e-commerce site. Even if you haven't, you might find it worth your time to set up a website that does nothing but list your eBay inventory with a few dollars off each item, with a PayPal 'Buy Now' button for each item. Then simply make the link to your About Me page read 'Visit my website for even more bargains!', and you're done.

Now that you've seen how to drive visitors to your website, maybe you'd like a little help getting your auction in front of buyers. That's why our next email will show you the secrets of taming the eBay search engine.

Staying Out of Trouble with eBay's Listing Policies.

2013-03-03T06:21:00.000-08:00

While you can sell most things on eBay, quite a few things are banned. If you try to sell any of these things then eBay will remove your auction and all bids will be void.

Here is eBay's full list of prohibited or questionable items:

Academic Software

Airline and Transit Related Items

Alcohol (also see Wine)

Animals and Wildlife Products

Anti-circumvention Policy

Artifacts

Authenticity Disclaimers

Autographed Items

Batteries

Beta Software

Bootleg Recordings

Brand Name Misuse

Catalog Sales

Catalytic Converters and Test Pipes

Celebrity Material

Charity or Fundraising Listings

Comparison Policy

Compilation and Informational Media

Contracts and Tickets

Counterfeit Currency and Stamps

Counterfeit Items

Credit Cards

Downloadable Media

Drugs & Drug Paraphernalia

Electronics Equipment

Embargoed Goods and Prohibited Countries

Encouraging Infringement Policy

Event Tickets

Faces, Names and Signatures

Firearms, Ammunition, Replicas, and Militaria

Fireworks

Food

Freon and Other Refrigerants

Gift Cards

Government IDs and Licenses

Hazardous, Restricted, and Perishable Items

Human Parts and Remains

Importation of Goods into the United States

International Trading - Buyers

International Trading - Sellers

Lockpicking Devices

Lottery Tickets

Mailing Lists and Personal Information

Manufacturers' Coupons

Mature Audiences

Medical Devices

Misleading Titles

Mod Chips, Game Enhancers, and Boot Discs

Movie Prints

Multi-level Marketing, Pyramid and Matrix Programs

OEM Software

Offensive Material

Pesticides

Plants and Seeds

Police-Related Items

Political Memorabilia

Postage Meters

Pre-Sale Listings

Prescription Drugs and Devices

Promotional Items

Real Estate

Recalled Items

Recordable Media

Replica and Counterfeit Items

Satellite and Cable TV Descramblers

Slot Machines

Stocks and Other Securities

Stolen Property

Surveillance Equipment

Tobacco

Travel

Unauthorized Copies

Used Clothing

Warranties

Weapons & Knives

Wine (also see Alcohol)

Most of this is very obvious - of course you can't sell illegal things like drugs, pyramid schemes or stolen goods. Almost everything that is on the list is there because there is law against selling it. Some of the reasons, though, are a little strange.

The 'autographed items' entry, for example, doesn't mean that you can't sell anything that's been autographed - it just means that you can only sell it if it comes with a certificate of authenticity. The 'artifacts' entry prohibits you from selling Native American graves; 'celebrity material' means you can't sell unauthorised pictures of celebrities; 'embargoed goods' means that you can't sell anything that comes from Cuba… on and on it goes, and most of it you never need to know.

If your chosen kind of item seems to be on the list, though, and you're concerned that you might not be able to sell it, then check the full list at http://pages.ebay.com/help/policies/items-ov.html to see whether the item is banned entirely or there are just a few restrictions.

eBay says it will remove any items that it believes violate copyright law, but in reality they don't have that many people to monitor the site. You will generally only find that your auction gets removed if someone decides to report you - and even then, they might not get around to it.

Really, buying and selling on eBay can sometimes feel more complicated than it really is, thanks to all the rules surrounding it - not to mention the jargon. Our next email is a 'jargon buster', to help you learn the language of eBay.

When and How to Withdraw Your eBay Bid (and Why You Might Not Want To).

2013-03-03T03:15:00.000-08:00

eBay are a little strict about letting you withdraw your bid. They call it a 'bid retraction', and have a stringent set of conditions that you must meet before you are allowed to do it. Here are eBay's three acceptable reasons for withdrawing a bid.

You made a typographical error: This means that you accidentally typed the wrong amount into the bid box, bidding a far higher price than you meant to. This can be scary: imagine bidding $100 and accidentally adding an extra '0'! You are entirely allowed to withdraw your bid in this situation, and bid again if you want to.

The item's description changed: If you bid on something and then the seller updates the description, you have the right to withdraw your bid. It wouldn't be fair, after all, to force you to take something that you now realise you don't want.

The seller is uncontactable: If emails to the seller bounce and they don't answer their phone, then the auction obviously can't continue, and you can cancel it.

So How Do I Retract My Bid?

eBay hide away the bid retraction form a bit, because they don't like people using it. You can find it by going here: http://cgi1.ebay.com/aw-cgi/eBayISAPI.dll?RetractBidShow.

Now all you need is the item number from your auction: this can be found on the item description page's top right corner. If you can't see it on the page, look in your browser's title bar, and in any emails eBay have sent you about your bid on the item. Choose one of the three allowed reasons, click 'retract bid', and you're done.

Are There Any Consequences?

Well yes, there are. The more unethical among you might have considered that you could just cancel bids anytime you feel like it by saying that you accidentally entered the wrong amount. eBay are one step ahead of you. Each time you retract a bid, it is counted on your feedback page for all to see - and anyone with a lot of retracted bids looks more than a little dodgy. eBay also say that abusing the bid retraction feature could get you banned.

So is there a way to retract your bid without facing a penalty? There is if your seller is nice, and most are. Sellers can cancel bids on their auctions at any time, and if you email them with a half-decent excuse then most will be more than happy to do this for you. After all, it's not in their interest for their item to go to someone who won't like it, as you might leave negative feedback.

Of course, retracting your bid should still be a rare thing: you won't win auctions that way! If you've followed us this far, the chances are you've won an auction by now, or you're close - but you might be a little puzzled about what to do next. Our next email will give you a few pointers.

Watch Out for eBay Automobile and Computer Scams.

2013-03-02T22:43:00.000-08:00

There aren't that many scammers on eBay - but the ones there are tend to be greedy. This means that they will always try to pull their scams on high-value items like cars and computers, so that they can make a lot of money quickly. Since buyers generally buy these items very rarely, they may not know about the various scams out there.

Automobile Scams.

With cars, you will generally find that scammers try to get you to send them money in advance, for whatever reason. For some reason, some people aren't all that reluctant to pay 50% or 25% of the money before delivery using a relatively insecure payment method, especially on a car. They reason that the seller will obviously deliver it, as they'll want the other half of the money.

But there never was a car! Pictures of cars aren't hard to find, and the experienced scammers will have a whole library of pictures of different cars. The seller just got your $5,000 for nothing, and you can leave them all the negative feedback you like. They'll just go and open another eBay account and find their next sucker.

While it's not an outright scam, what you might find is that the car does turn up, but simply doesn't live up to the description - it has been oversold, in the tradition of used car dealers through the ages. If this happens to you then you should open an eBay dispute and say your item was not as described - you might get a partial refund.

Computer Scams.

If you bid in a computer auction but don't win, the seller might email you to ask whether you would like to buy a computer the same as the one they just sold through their own website.

This is a bad idea! You have no guarantee that the item will ever arrive, and you haven't just given them your money - you've given them your credit card details too.

There are sellers with nothing but positive feedback who use this scam often - and since you won't be able to leave them any feedback on the transaction, their reputation will stay that way. If you complain to eBay that you bought an item outside the site and got scammed, they will tell you to get lost and not do it again.

How to Beat the Scams.

There are lots of ways to beat the scams. First, whenever you buy anything expensive, be sure to check your seller's reputation thoroughly. Make sure they have sold items of a similar high value before, and haven't just sold a string of $10 items to get their feedback rating artificially high. If you want to be even more cautious, insist that the money is placed in an escrow service (eBay recommend escrow.com - don't use any other service unless you're sure of it).

To be honest, it's generally quite a bad idea to use eBay to buy things like cars and computers to begin with - you can get them anywhere, and the discounts aren't that big any more. It's better to use eBay for those rare, special things that you can't find anywhere else. The next email will give you some tips for buying collectibles.

A Beginner's Guide to the Different eBay Auction Types.

2013-03-02T18:40:00.000-08:00

Over the years, eBay has introduced all sorts of different auction types, in an effort to give people more options when they buy and sell their things on eBay.

For every seller who doesn't like the idea that their item might sell for a far lower price than they intend, there's another who wants to shift hundreds of the same item quickly. eBay tries to cater to all tastes. This email gives you an overview of the different kinds of auctions and their advantages for you.

Normal Auctions.

These are the bread-and-butter of eBay, the auctions everyone knows: buyers bid, others outbid them, they bid again, and the winner gets the item. Simple.

Reserve Auctions.

Reserve auctions are for sellers who don't want their items to sell for less than a certain price - a concept you'll know about if you're familiar with real auctions. They work just like normal auctions on eBay, except that the buyer will be told if their bid does not meet the reserve price you set, and they'll need to bid again if they want the item. If no-one is willing to meet your price, then the auction is cancelled, and you keep the item.

Fixed Price ('Buy it Now') Auctions.

Buy it Now auctions can work in one of two ways. You can add a Buy it Now button to a normal auction, meaning that buyers can choose either to bid normally or to simply pay the asking price and avoid the whole bidding process. Some sellers, though, now cut out the auction process altogether and simply list all their items at fixed price. This lets you avoid all the complications of the auction format and simply list your items for how much you want them to sell for.

Recently, eBay added a twist to fixed price auctions: the 'best offer'. This means that buyers can contact you to negotiate a price, which could be a good way to get sell some extra stock at a small discount. The only downside to reserve and fixed price auctions is that you pay a small extra fee to use these formats. In general, it is more worth using reserve auctions for higher-priced items and fixed price auctions for lower-priced ones - but remember that you can combine the two formats.

Multiple Item ('Dutch') Auctions.

These are auctions where you can sell more than one of a certain item. Dutch auctions can be done by bidding. Buyers bid a price and say how many items they want, and then everyone pays the lowest price that was bid by one of the winning bidders. If you have trouble getting your head around that, then don't worry - everyone else does too! These auctions are very rare.

What is more common is when a seller has a lot of one item, and lists it using a combination of two auction types: a multiple-item fixed price auction. This just means that you can just say how many of the item you they have, and offer them at a fixed price per unit. Buyers can enter how many they want and then just click Buy it Now to get them.

Now that you know about the different types of auctions, you should make sure that the items you plan to sell don't violate eBay's listing policies. The next email will let you know what's allowed and what is a big no-no.

An Introduction to Bidding and Buying on eBay.

2013-03-02T14:56:00.000-08:00

Have you noticed that whenever you open a newspaper, watch the TV or have a conversation, people seem to be talking about eBay? If you've never used it and you've no idea what it's all about, then the chances are that you're starting to feel a little left out. But don't worry! This email contains everything you need to know about the basics of bidding and buying on eBay.

So What is eBay?

eBay is an online auction website - and not just any auction site, but the biggest one in the world. If you know how an auction works, then you already know how roughly eBay works. Someone adds something they want to sell to the site, and then buyers come along and place bids on it. The highest bid wins the item! It's that simple.

eBay being an online auction makes a big difference, though. Buying and selling are not reserved for any elite. eBay accept almost any item, no matter how small, and will then advertise it on their sites all over the world. It's a powerful combination of an auction and a slightly chaotic marketplace.

What is Bidding?

Bidding is when you say how much you will pay for an item in an auction. Bidding on eBay, however, doesn't work in exactly the same way as a normal auction, at least in theory. On eBay, you tell the site what the maximum you are willing to pay for each item is, and then eBay places the bids on your behalf. That means you could say you were willing to pay up to $100 for something and only have to pay $50, if that was the highest maximum bid anyone else placed.

It's not as complicated as it sounds - the best way to get used to it is to give it a try. First, the best thing to do is to go to the eBay website designed for your country. If you don't know the address for it, just go to www.ebay.com and it will tell you there. Now, on the front page you should see a big box marked 'search': just type in anything that you'd like to buy there.

Wasn't that easy? Now you should have a list of items for sale in front of you, along with how much people are currently bidding for them and the time when bidding ends for each item. If you click one of these, you can read the description, and then - if you're happy with the item and happy to pay more than the current highest bidder is - you can bid!

How Do I Bid?

Go ahead and scroll down to the bottom of an item's description page, and type the maximum you are willing to pay (your maximum bid) into the box. Then simply press the 'place bid' button - you will need to sign in once you press the button, or go through a quick registration process if you don't have an eBay username).

If someone else's maximum bid on that item is higher than yours, then eBay will tell you and give you the opportunity to bid again. Otherwise, you're now the new highest bidder! All you need to do now is wait until the end of the auction - if someone else outbids you, then eBay will email you and you can bid again.

All sounds great, doesn't it? But by now you might be wondering whether a site as chaotic as eBay can really be all that safe to buy from. That's why the next email in this series will be about your rights when you buy from eBay.

The eBay Buyer's FAQ.

2013-03-02T10:02:00.000-08:00

So you have a question? Has something gone very wrong and you don't know what to do? Well, fair enough. Here are the questions that I hear all the time from buyers.

Does eBay have a Customer Service Department I Can Phone?

eBay are notoriously hard to contact, should you ever need to - it sometimes seems like they expect the site to run itself. You can email them, as long as you don't have your heart set on a coherent response: go to http://pages.ebay.com/help/contact_us/_base/index.html. You might have better luck in a 'live help' webchat here: http://pages.ebay.com/help/basics/n-livehelp.html.

Only eBay Power Sellers (sellers with a very high feedback rating) get to phone customer service. If you really want to try your luck, type 'ebay [your country] phone number' into a search engine and you'll probably find something. Unfortunately, the chances are you'll have gone to all that trouble for the privilege of leaving an answerphone message.

It might seem cruel, but imagine the number of people who would call eBay every day with the silliest questions if they gave out their phone number everywhere. Its Wild West nature is, in a way, part of its charm.

eBay Sent Me an Email Saying They're Going to Close My Account. What Should I Do?

This email asks for your password, right? It's a scam, an attempt to frighten you, make you give up your details and then steal your account. eBay will never ask for your password or any other account details by email. eBay say that you should only ever enter your password on pages that whose addresses start with http://signin.ebay.com/. They even offer a special 'Account Guard' as part of their toolbar, which lets you check that you're not giving your password to a dodgy fake site. You can read more here: http://pages.ebay.com/toolbar/accountguard_1.html.

It Seems Too Good to be True. How Does eBay Make Money?

For you, the buyer, eBay is free. Sellers, though, pay all sorts of fees: a listing fee for each item they list, a final value fee (a percentage of what the item sold for). They can they pay optional fees for extra services, including Buy it Now, extra pictures, reserve prices, highlighting the auction, putting it in bold, listing it first in search results or even putting it on the front page. You can see a full list of fees at http://pages.ebay.com/help/sell/fees.html.

It's obviously worth it to the sellers, though, or they wouldn't carry on using eBay. The system is quite efficient, and basically forces both eBay and the sellers to keep their profit margins as low as possible - otherwise prices will simply go too high and the buyers will stop buying.

How Safe is eBay?

Well, as it happens, that's the subject of our next email! All of eBay's safety services for buyers and sellers are in one place, called 'SafeHarbor'. SafeHarbor handles fraud prevention and investigation, helps with dispute resolution and keeps rule-breakers in check. Read all about it next time, and be safe.

PRIVATE LABEL CONTENT PACK - EBAY BUYING & SELLING ARTICLES:

2013-03-02T06:56:00.000-08:00

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1 eBay: The First 10 Years

2 EBay Income Possibilities.

3 What You Need to Know BEFORE You Get Started on eBay

4 A Beginner’s Guide to the Different eBay Auction Types.

5 Staying Out of Trouble with eBay’s Listing Policies

6 Learning the eBay “Lingo”.

7 5 Simple Steps to Posting Your First eBay Auction

8 An eBay Seller’s Checklist.

9 What’s Your eBay Reputation Really Worth?

10 Is the eBay Customer Always Right?

11 10 Sure-fire Ways to Kill Your eBay Business

12 10 Steps to Successful Selling on eBay

13 eBay – Part Time or Full? How to Decide

14 How to Think Like an eBay PowerSeller

15 How to Use eBay to Grow Your Other Businesses

16 Taming the eBay Search Engine

17 How to Choose the Right eBay Product Category

18 eBay Title Writing Tips.

19 eBay Description Writing Tips.

20 10 Tips for Increasing Your eBay Response

21 An Introduction to Bidding and Buying on eBay.

22 Your Rights as an eBay Buyer

23 10 Ways to Avoid Being Ripped Off on eBay

24 How Important is Your Buyer’s Reputation?

25 How to Check an eBay Seller’s Reputation (and Why You Should Do It

26 Understanding the Different eBay Auction Types

27 When to “Buy Now” and When to Bid.

28 eBay Auction Buyer’s Tips and Tricks.

29 When and How to Withdraw Your eBay Bid

30 You Won that eBay Auction! Now What Do You Do?

31 The eBay Buyer’s FAQ.

32 SafeHarbor; eBay’s Own Scotland Yard.

33 Using PayPal on eBay.

34 How to Get eBay Coupons.

35 Introducing the New eBay “Buyer’s Credit” Program.

36 Tips and Tricks for Using eBay Search.

37 When Things Go Wrong: How to Resolve eBay Disputes.

38 Watch Out for eBay Automobile and Computer Scams.

39 Tips for Buying Collectibles on eBay.

40 Taking Advantage of “Slow” eBay Auctions

Taking Advantage of "Slow" eBay Auctions.

2013-03-02T02:11:00.000-08:00

Some auctions get hundreds of bids, but some go much more slowly, getting only a few bids or even none at all for days. Auctions are generally much slower during the summer months than they are in the winter - and sales on eBay are slowing each year, as more sellers than buyers sign up, hoping to get rich quick. There are a number of ways that you can take advantage of slower auctions to get the best price.

Wait to Bid.

If you bid, then everyone can see you're interested - and that might make them interested too. Leaving the item alone for as long as you can bear will make it look less popular, and keep the price down so you can come in at the last minute and get a bargain.

Make an Offer.

If the seller is selling an item using 'Buy it Now' and it still hasn't sold when the auction is about to end, use eBay's 'Best Offer' service to make them an offer on it. The chances are they've listed the item two or three times before, and they'll be so annoyed at the prospect of re-listing it yet again that they'll accept your offer just to get rid of the thing.

Conspire with Other Buyers.

You might not have thought of this, but if there are two auctions for the same item and only you and one other buyer are bidding, why not get together and work out a 'you take this one and I'll take that one' deal? This avoids you raising the price on both auctions just to get one each. If you make a few friends, you can even work together on auctions long-term, taking it in turns to bid.

Be Snobbish.

Send the seller emails asking questions about the condition of the item, and making it very clear that you are a discerning buyer and will only accept things of the highest quality. This will make them feel better about selling you their item for less.

Don't Feel Guilty.

There really are too many sellers on eBay now, to the point where you can get common items at very low prices. Long-term, this will probably force those sellers out of business, but that's the way a market works - it's supply and demand.

Buy in Bulk.

When auctions are slow, many sellers will have had the same stock for a long time. If you offer to take ten things off their hands all at once then you can almost name your price - the chances are that they'll fall over themselves to give you a good deal. If you come back again and buy another ten items then they'll love you even more.

The longer you spend on eBay, the more experienced you'll become - and the greater the chances are that you'll stumble across an auction for something very odd, and quite unexpected. In the next email, you'll hear all about the strangest eBay items ever sold.

Tips for Buying Collectibles on eBay.

2013-03-01T21:15:00.000-08:00

Buying collectibles is one of the most enjoyable things to do on eBay, simply because you can find so many things that you just can't get anywhere else. Here are a few tips to help you on your way.

Find your Category.

You'll probably find that all the items you're after are listed in a single category. Add this category to your browser's Favorites, and keep coming back.

Look for Mistakes.

If you collect something, the chances are you know a lot about it. This can be your opportunity to make a mint from a seller's mistake. They might not realise that they have a rare version of an item, or they might have left off the key information that makes it valuable. If you're willing to email the seller and ask them a few questions about the item to confirm that it is what you think it is, then you should be able to buy items like these. You can then resell them at a big profit, if that's what you want to do.

Don't Always Believe Descriptions.

If you find something you haven't heard of, and the description calls it 'rare', don't assume that it actually is. Far too many sellers just put 'rare' into all of their descriptions - the chances are that the item is common and has just been described wrongly. Don't bid unless you know what you're buying.

Stalk Other Users.

When you collect something, you'll probably notice that there are four or five sellers who seem to come up with consistently good items - and the same buyers buying them. Add their user pages to your Favorites, and check back often to see what they've got - or what they're bidding on - that you might be interested in.

Don't Get Too Attached to an Auction.

There are millions of items being listed every day on eBay - whatever you want, it'll come around again, and if you don't get it there are plenty more things to buy. This is similar to the golden rule of negotiating: always be prepared to walk away. If you can't walk away, then expect to pay over the odds. There are few things so rare that another seller won't have one to sell. Go and bid in a lower-priced auction, instead of getting into a bidding war in one that is already expensive.

Beware of the Postage.

If you collect lots of small things with a relatively low value, you might end up paying as much for postage as you do for each item. You should take these costs into consideration when you make your bid. Another good strategy is to always buy a few things at once from the same buyer, as they will almost always offer you a discount on the postage.

When you're bidding, you might notice that some auctions go more slowly than others, going days at a time without any new bids. The next email tells you how to take advantage of these 'slow' auctions.

SafeHarbor; eBay's Own Scotland Yard.

2013-03-01T17:30:00.000-08:00

SafeHarbor are the eBay police department. If you break the rules, commit fraud or try to buy something you're not supposed to, they'll be after you.

When You Don't Pay.

This is the most common rule buyers break - it's all too easy to just change your mind and try to get out of the auction. eBay regards every auction as a contract, and will punish you if you don't go through with your end of the deal. If you decide not to pay then expect to get a few nasty warning emails from eBay threatening you with banning if you do it again. Not to mention, of course, that you'll get a big negative 'DID NOT PAY' feedback comment from the seller.

So There Are Things You Can't Buy on eBay?

Yes, there are: more things than you'd expect. It makes sense that you can't buy firearms, for example, but you also can't buy fireworks - eBay are worried about the risks of sending them in the post. Laws in many countries mean that you can't buy alcohol or tobacco. You can't buy illegal or prescription drugs, stocks and shares, or lottery tickets. No underwear, either. You can't buy any little pet puppies or kittens, as animals are banned. If items infringe on copyright, like pirate CDs or software, then they're not allowed either.

eBay's policy is controversial, not least because it is somewhat random in its enforcement - and there have been accusations that they're more responsive to the copyright concerns of big businesses than to auctions for items that might actually be dangerous. If they do decide to go after you or the seller, though, they will cancel the auction and may also suspend your accounts.

Fraud.

eBay runs remarkably well considering how unregulated it is, but there are still fraudsters. If you are a victim of fraud - for example, you pay for an item that never turns up - then SafeHarbor will investigate for you. eBay's standard purchase protection will give you up to $200 back if your claim is successful. Be aware, though, that this can take a few months.

In addition, if you paid by PayPal, then they can usually reverse the transaction relatively easily and get you more (if not all) of your money back. This is another reason why many buyers prefer to use PayPal. Some sellers are a little scared of the effectiveness of the refund system, as they can send out items in good faith only to find that their buyer was fraudulent and the transaction has been reversed. If you're worried about fraud, as a buyer, you should always use PayPal.

What's that? You don't know how to use PayPal? Well, luckily for you, the next article is all about using PayPal to improve your eBay life.

10 Sure-fire Ways to Kill Your eBay Business.

2013-03-01T12:55:00.000-08:00

It's surprisingly easy to kill your eBay business, if you're not careful - sure, you can start over from scratch without it costing you anything, but do you really want to? Still, if you want your business to end up dead in the water, here are some simple ways to do it.

Lie about an item: Say it works fine when it sometimes doesn't work. Say it's in perfect condition when it has a scratch. Your customers will hate you!

Post whenever you feel like it: Make sure to leave your customers hanging around, wondering when their item is going to turn up. This makes sure they buy from someone else next time.

Let items end anytime: Few people will be around to care about your auction if it ends in the middle of the night. Why go to the trouble of working out whether auctions will end at a good time?

Don't bother with email: Customers are just timewasters anyway. eBay businesses are supposed to run themselves! Never give informed responses to questions about your item.

Sell rubbish: Really, it's just eBay. You can just sell any old tat from the market for a 200% profit. Let quality be someone else's concern - I mean, really, what do they expect for that price?

Refuse to give discounts: You know what your items cost, you know what your profit margin is going to be, and you're not going to negotiate. Remember that giving customers special deals might make them feel good and come back to you again.

Make your listings ugly: As many colours, flashing lights and animations as possible will really give those customers a headache. Write as much in CAPITALS!!!! as you can. Preferably big, red capitals. Be sure to use the fonts Impact and Comic Sans. For an extra special touch, see if you can figure out a way to add some music.

Don't take photos: It's such trouble, after all. If buyers are picky enough to actually want to see items before they bid on them, then screw 'em, that's what I say.

Write short descriptions: Be as brief as possible, and use lots of mysterious abbreviations. This obviously makes you look very cool. You can even just write the title again in the description box. Think of the effort you'll save!

Use reserve auctions: Now, this is a fairly controversial final choice, but it really is one of the best ways to scare away your customers. They'll see 'reserve not yet met', and click that 'back' button before you know it. Luckily, they can always bid in a normal auction for the item somewhere else.

Now that you know the ten ways to kill your eBay business, how about we explore what to do if you want to do the opposite, and make a success of it? The next email will give you ten steps to successful selling on eBay.

Is the eBay Customer Always Right?

2013-03-01T08:11:00.000-08:00

I can answer this question for you right now: the answer is 'yes'. In fact, the answer is 'YES!' - the biggest yes you've ever heard. Of the course the customer is always right. If you want to be a successful eBay seller, you should go miles out of your way to make sure every single one of your customers is 100% satisfied, however much time or money it might cost you.

A dissatisfied customer will leave negative feedback, and negative feedback is to be avoided at all costs. That one piece of negative feedback will always cost you more than it would have to deal with the complaint, whatever the value of the items you sell. You should consider any positive feedback percentage under 100% to be an absolute disaster, and a personal failure on your part.

But What If…

But nothing! There is no situation where you, as a seller, should get into any dispute with a buyer. Here are a few common situations and how to handle them.

They say the item never arrived: Politely ask the buyer to wait a few more days to see if it turns up, and then email you again if it still hasn't arrived. If it still hasn't arrived, you should assume it was lost in the post somehow and offer to send a replacement if you have one, or give them a full refund otherwise. No, I don't care what that costs you. Are you serious about selling on eBay or not?

The item has been damaged in the post: You must offer to replace it or take it back for a refund without hesitation.

They say the item doesn't match the description: Resist the urge to email back with "yes it does, you just didn't read the description properly". Take the item back for a refund, and edit your description if you need to, to make any confusing points extra clear.

I'm sure you're spotting a pattern by now. Offering a refund will make almost any problem go away, and it really will cost you less in the long run. Remember, one piece of negative feedback will stay with you forever, while having a 100% positive rating is like owning a bar of solid gold.

You should always handle customers' complaints before they complain to eBay - in fact, you should email them pre-emptively to ask if they have any. Going through the dispute process is time consuming, reflects badly on you and is downright unnecessary.

Are you still not convinced? Think this would only work with cheap items? Well, you see, the higher the price of the items you sell, the more your reputation is worth to you. Let's say you were selling $10,000 worth of items each week, for example, and making a $1,000 profit per week overall. You might think that refunding one customer's $1,000 purchase would be a tragedy, losing you your whole week's profit. It's far better to look at it this way: if you don't give that refund, then not only will you lose the next week's profit, but you'll probably lose a few weeks' profit after that too. Now which option looks better?

I absolutely can't emphasise enough the importance of really believing that the customer is always right. But trying to make excuses for complaints isn't the only thing you need to avoid. There are a lot of pitfalls that you need to avoid if you don't want to kill your business before it's even started properly - and I'll show you in the next email what they are.

eBay Auction Buyer's Tips and Tricks.

2013-03-01T04:21:00.000-08:00

eBay isn't just an auction and a marketplace: often it can feel quite a lot like a game. Like any game, you can get ahead if you think strategically, using your head to outwit the other buyers and get the best price. Here are a few things you can try.

Shop in the Summer.

This is simple, but effective. Summer is the quiet season on eBay - almost everything sells for less. While everyone else is out enjoying the sun, invest a little time to find some real bargains.

Beat Them by a Few Cents.

Outbid people by a few cents instead of a few dollars - if they don't check back before the auction ends, then you will be the winner. To avoid people using this tactic on you, though, always bid strange, hard-to-guess amounts instead of round numbers.

Play Dirty.

If you know when the auction ends, you can get in there at the very last second and outbid your rivals. The chances are that they won't have the time to sit in front of the auction waiting for it to end - as a rule, he who stays wins. If someone else does retaliate at the end of the auction, though, try not to get carried away in those last few seconds and end up paying too much!

Take Risks.

This is a strategy for the braver eBay buyer. All of the advice you will see for eBay beginners tells you to buy items that have good pictures, clear descriptions, trustworthy sellers and all the rest. If you're brave, why not take a risk and do the exact opposite?

Many buyers won't want that item from the seller with a feedback rating of 5, no picture and a one-line description. If you take a calculated risk and bid anyway, you might be able to make a tiny bid and win by default. There are people on eBay who make their living from winning auctions like these, taking good pictures of the item, writing a good description and then reselling it at a huge profit. Be careful, though: do this for long enough, and you will inevitably lose your money at some point. It's especially unwise to try it with very high-value items.

Avoid Bidding Wars.

There are few things on eBay that are so rare that you'll only see them once and never again. There are usually quite a few sellers who have an item. What's more, they will generally have more than one to sell, even if they haven't listed them all at once. Always check your seller's history to see whether they sell your item all the time - and if they do, then wait for the next one instead of bidding to the skies.

Now, there may come a time in your eBay life when you realise that you've screwed up your bid, and you wish there was an 'undo' button. Here's the good news for you: there is! The next email will be all about withdrawing your eBay bids.

10 Steps to Successful Selling on eBay.

2013-03-01T01:16:00.000-08:00

So you want to be a successful seller with your own eBay business, do you? Here's a simple, ten-step path to eBay enlightenment.

Step 1: Identify your market. Take a while to sit and watch for what sells and what doesn't out of the items you're interested in. Any market research data you can collect will be very useful to you later on. You'll probably see the 'sweet spots' quite quickly - those one or two items that always seem to sell for a good price.

Step 2: Watch the competition. Before you invest any money, see what the other sellers in your category are up to, and what their strategies are. Pay special attention to any flaws their auctions might have, because this is where you can move in and beat them at their own game.

Step 3: Find a product: Get hold of a supplier for whatever it is you want to sell, and see what the best rates you can get are - don't be afraid to ring round quite a few to get the best deal. If the eBay prices you've seen are higher than the supplier's, then you're set.

Step 4: Start small: Don't throw thousands at your idea straight away - get started slowly, see what works and what doesn't, and learn as you go. Remember that it's very cheap to try out even the craziest ideas on eBay, and who knows, they might just work!

Step 5: Test and repeat. Keep trying different strategies until you find something that works, and then don't be ashamed to keep doing it, again and again. The chances are that you've just found a good niche.

Step 6: Work out a business plan: A business plan doesn't need to be anything formal, just a few pages that outline the market opportunity you've spotted, your strategy, strengths and weaknesses of the plan and a brief budget. This is more for you than it is for anyone else.

Step 7: Invest and expand: This is the time to throw money at the problem. Buy inventory, and start spending more time on your business. Set a goal number of sales each week, increasing it each time.

Step 8: Make it official: Once you've made a few thousand dollars worth of sales, you should really register yourself as a business. Don't worry, it's not expensive or hard to do - a lawyer is the best person to help you through the process.

Step 9: Automate: You'll probably find that you're writing the same things again and again in emails or item descriptions. This is the time to give up on the manual method and turn to automated software that can create listings for you, and respond to completed auctions and payments with whatever message you provide.

Step 10: Never give up: Even when it looks like it's all going wrong, don't stop trying until you succeed. If you keep working at it then you'll almost always find that you make a real breakthrough just when things are starting to look desperate.

Once you get into the swing of things, you might start thinking that you should quit your job and take up eBay selling part time. But it's not always as easy as that - there are all sorts of factors that you need to consider. The next email will weigh up the case for and against taking up eBay full-time.

5 Simple Steps to Posting Your First eBay Auction.

2013-02-28T20:51:00.000-08:00

It's surprisingly simple to get started posting your very first auction on eBay. Here's what you need to do.

Step 1: Open an eBay seller's account.

If you've bought things on eBay, then you already have an account - just log in with it and click 'Sell' in the toolbar at the top of the page, then click 'Create a seller's account'. If you've never used eBay before, then you'll need to open an account first using the 'register' link underneath the toolbar, and then click 'Sell' and 'Create a seller's account'. The eBay site will then guide you through the process. For security, this may involve giving card details and bank information.

Step 2: Decide what to sell.

For your first little experiment with eBay, it doesn't really matter what you sell. Take a look around the room you're in - I'm sure there's something in there that you're not all that attached to and could put in the post. Small books and CDs are ideal first items.

Step 3: Submit your item.

Click 'Sell', and you're on your way to listing your item.

The first thing you need to do is choose a category - it's best to just type in what the item is and let eBay choose for you. Next, write a title and description. Include key words you think people will search for in the title box, and all the information you have about the item in the description box.

Now set a starting price. $0.01 is the best starting price, as it draws people in to bid who otherwise wouldn't, and items will almost never finish at such a low price. The next thing to set is the duration of the auction: 3, 5, 7 or 10 days. This is up to you: longer sales will usually get more bids, but will also seem to drag on forever. If you've taken a picture, add it now - items with pictures always sell for more. Finally, tick the payment methods you will accept (just PayPal is best for now), and where you will post to (limit yourself to your own country to begin with). Submit and you're done!

Step 4: Wait for it to sell.

This is just a matter of sitting back and letting eBay do its thing - buyers will find your item and leave bids on it. Some bidders might email you with questions about the item, and you should do your best to answer these questions as quickly as you can.

Remember that if your item doesn't sell then you can list it again for free.

Step 5: Collect payment and post it.

eBay will sent your buyer emails guiding them through the process of sending you payment for the item. Make sure you have the money before you send anything.

Once you've got the payment, all you need to do is pack the item for posting (make sure to use some bubble wrap), take the buyer's address from the confirmation email eBay sent you, and write it on the parcel. Put some stamps on, post it, and you're done!

I hope you enjoyed selling your first item. Now that you're starting to get into it, the next email will give you a checklist of things you need to do to be a successful seller.

You Won that eBay Auction! Now What Do You Do?

2013-02-28T16:13:00.000-08:00

It's a heady feeling when you win your first eBay auction: a mixture of happiness and perhaps just a little fear. After all, there seems to be so much to do before you can actually get your item. What do you do next?

The simple answer is: you send payment to the seller, as quickly as possible. The quicker you pay, the more your seller will like you, and the sooner your item will arrive. But how you go about it? That all depends on how you plan to pay.

PayPal.

PayPal is one of the most popular options for paying on eBay, to the point where eBay decided to buy the company. It allows instant electronic payment across the Internet. Money goes instantly from your credit or debit card to the seller's PayPal account, where they can either use it for Internet purchases or transfer it out to their bank.

eBay offer incentives for using PayPal, and almost all sellers now accept it. Its instant nature makes sellers very happy, and means that they can have your item packed and sent and leave you some positive feedback within a few hours of the auction ending. When paying by PayPal, you will be covered by PayPal's own insurances and guarantees, as well as any that your card might have.

Cheques and Money Orders.

This is payment the old-fashioned way, and will lead to a long wait to your item. You need to post the cheque or money order, then the seller has to take it to the bank and get it cleared, and only then do they send the item. The only reason to use this method is if either you or the seller distrusts electronic payment methods. If you're willing to go to the trouble with these sellers, though, you might get an item very cheaply, as most buyers just can't be bothered.

When you pay by cheque or money order, make sure to print the eBay order confirmation page (it will be emailed to you) and put it in the envelope with your payment. Underline or circle key information like your mailing address and the item number. Finally, remember to be patient: keep in contact with the seller, as it really can take a month or two before everything falls into place and your item turns up.

Money Transfers and Bank Deposits.

Some sellers may ask you to pay them using a wire service like Western Union, or simply give you a bank account number and ask you to pay money into it. Unless you really trust the seller, this is generally a bad idea - these methods are hard to trace and you're unlikely to get any money back if anything goes wrong. Paying in cash, it hardly needs to be said, is an even worse idea.

It's all a lot to take in, isn't it? I'm sure by now you've got a few questions, which is why the next email will be a little eBay buyer's FAQ. Let's hope we can solve any problems you might have.

eBay Title Writing Tips.

2013-02-28T11:41:00.000-08:00

Trying to be help your buyers find your auctions can be a truly daunting task. Most people only search eBay by title, not by description, and that means that you only have those 55 characters of the title to cover all the possible search terms. That's not easy. In this email, I'll give you a few pointers.

Don't bother with eBay clichés: There are plenty of eBay auction titles that say things like "Super rare camera wow look low price". These are stupid things to put in your title, as no-one is going to search for them.

Think like a buyer: If you were looking for your item, then what exactly would you type into that box? If you think it'd help, try searching yourself to find someone else selling your item. What were the first things you thought of typing?

Think like other sellers: Keep an eye on which sellers are doing best with items like yours, and try to copy their title styles - if it works for them, it can work for you.

Be specific: You should be sure to write the item's brand and specific model number in the title, as people will often search only for this information. Make sure that you also say exactly what the item is.

A Few Examples.

Here are a few examples of good titles. They're real, and they're on eBay right now, making their sellers money. So what makes them good?

"Dell Latitude Laptop P3 500mhz Notebook PC Computer"

If you know about computers, you'll know instantly what this auction is selling. It has manufacturer (Dell) and product line (Latitude), followed by a few technical specifications (P3 500mhz is the processor speed). Notice also that the title includes the four words 'laptop', 'notebook', 'PC' and 'computer', as the seller wants people looking for any of those words to see his auction.

"OASIS Don't Believe the Truth CD Album (New)"

This auction for a CD is well formatted: it gives the artist name in capital letters, followed by the album name. It then manages to include the two key words 'CD' and 'album', as well as the word 'new' - that means that anyone searching for 'new oasis cd', 'oasis new album' and so on will find this auction.

"1840 Penny Black stamp, certificate, four margins"

Here's a slightly more obscure one, from the exciting world of stamp collecting. A penny black is one of the oldest and most famous stamps. It uses a few key words that collectors will consider important: 'four margins' indicates that the stamp has been cut out with some margins around it and so isn't damaged, and 'certificate' tells you that the item has a certificate of authenticity - it's a real penny black. Remember to use every bit of space to squeeze in as much important information as you can in the title.

So now that you've written a winning title, you need to start on a great description. The next email will show you how.

How to Get eBay Coupons.

2013-02-28T08:40:00.000-08:00

You have to be very lucky to be one of the chosen few who receive an eBay coupon by email. These coupons are just like cash that you can use towards anything you buy on eBay - the only conditions being that you pay using PayPal, and that you are using eBay in the USA, Canada or the UK.

There are two ways to get eBay coupons.

Wait for that Email.

Of course, if you just wait, you'll be waiting for a long time. You have to do something to make yourself look like the kind of person eBay would want to tempt back with a coupon. If you open an account, buy a few medium-value things and then suddenly stop, the chances are you'll find yourself with some kind of special offer - but still, not always.

Go Searching.

The better way, of course, is to go and find the coupons that are out there on the web. This is quite hit-and-miss, as eBay don't always have an offer on, but when there's a valid code you can guarantee that it'll be everywhere within a few hours. Just type 'ebay coupon codes' into your favourite search engine, but be prepared to pick through some rubbish. You might find you have better luck if you use a more obscure search engine, where people haven't taken the trouble to game the results.

If going through search engines is too much for you, then just keep an eye out at any community forums you frequent, where someone might just post one. You probably have the best chances if you make a few friends on eBay's own forums at http://hub.ebay.com/community. It can be fun and educational to chat to the regulars there too, so you really have nothing to lose.

How do You Redeem Coupons?

A coupon is basically a code, with some being quite long. All you need to do is pay with PayPal as usual for the item you want to use the coupon towards. After you choose PayPal as your payment method, you will notice a heading that says 'Coupons, Gift Certificates and eBay Anything Points'. Type the coupon code in here: they can be long, so you should use copy-and-paste to make sure you get it right. Just click 'Redeem', and it's good to go.

Don't worry about causing problems for sellers by doing this, by the way - they have no way of even telling that you used a coupon, as eBay just pay them for the item as usual. Coupons are good for sellers as they attract more buyers to eBay, meaning that they get more bids on their auctions. After all, why would they object to getting more money without you actually having to pay it?

Since you're interested in making your eBay shopping more affordable, you might be interested to know that you can now buy eBay items on credit. Our next email will tell you all the details of eBay's new 'Buyer's Credit' program.