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4 Ways to Index Blog Posts Fast

2022-11-05T07:05:00.003-07:00

Blog post written, but it takes a long time to be indexed? I am sharing for you some of the most effective methods to index blog posts fast. Hope these methods will be useful for you.

Writing content on trending topics and not getting indexed right away is very frustrating. Moreover, in the case of Informative blogs, we do not want the post to be indexed late.

I published the post and it was indexed; How does this happen? So let's find out what are the ways to make blog post Instant Index.

Ways to index blog posts quickly

If you have not started blogging yet or if you have a question in your mind, how to learn blogging, then you can read how to start blogging, you can take a look at our article on this.

1. Google News

Many of us blog but don't use Google News. Google News takes content from your blog's feed and shows it on their platform.

The biggest advantage of Google News is that if you add your blog site to Google News, you can get some visitors from there. Moreover, if your site is included in Google News, your content has a chance to rank in Google Discover.

Your blog site must have 20/25 blog posts and upload posts regularly to get approval on Google News.

Visit the Google Publisher Center link to add your site to Google News.

How to index blog posts in 1 minute?

If your blog site gets Google News Approval, don't worry the post will be indexed shortly after publishing the blog post. But if you want to index now then apply a trick.

From the Google Publisher Center (Google News), click on your Site under Publication and go to the Google News option.

Now click on Edit link. You will get a page like below.

From here first go to Content Settings option. Now click on Refresh link and reload your page. Then, click on the Articles link to see if the title of your most recently published blog post is showing. Hopefully it will show up and within 20-30 seconds your post will be indexed in Google search.

2. Resubmit Sitemap

If your site is not in Google News, you can use another method to get the post indexed faster than usual. Resubmit your blog post sitemap from Google Search Console (GSC). No problem with that. Your latest published post will be indexed in a while when the search crawler re-reads the sitemap.

How to resubmit Sitemap

In case of re-submitting Sitemap to Search Console, only Post Sitemap submission will work.

For this, login to Google Search Console. Go to Sitemap option.

Add a new sitemap Copy and submit the sitemap link post-sitemap.xml here. If you have to provide the complete link of your sitemap, please copy-paste the complete link and submit.

After submission, reload the page to see that your submitted Sitemap has been submitted and the Last Read date has been updated. See the picture below.

Submitting a sitemap will recrawl multiple posts at once. This way your post can be indexed in Google within 5/6 hours.

3. Using the Inspect URL tool

If you want to request to crawl only the latest post, you can use the Inspect URL tool from GSC.

You will see a search box in the Topbar of Google Search Console. Copy-paste your blog post link here and hit enter.

A page like below will appear. Click on the Request Indexing link to get your link indexed here. This way your post can be indexed in Google within 5/6 hours.

4. Do internal and external linking

John Mueller, Google's Webmaster Trends Analyst, says, “Backlinks are the best way to get Google to index content.” That is, backlinks are the best way to index content.

So always remember to backlink to new posts from your old and already indexed and ranked posts. Again, create links from the new post to related internal post/page or external content.

Internal Linking

Within your own website, links to different related posts and pages in the same category are called Internal Links.

Do not use Open in new tab option when creating internal link. When Internal Link is opened in the same tab, Google Adsense Vignette ads are shown. As a result your Earning will be good.

External Linking

We mostly refrain from giving external do follow backlinks to other sites. Do not always give external do-follow links. However, if the content is important and informative, it is better to give a Do-follow link. It helps to increase your site ranking.

Internal/External backlinks of new posts will increase the importance of indexing your blog post. Hope it will be useful for those who are blogging and worried about getting indexed quickly.

Easy Ways To Earn Money Online (2022)

2022-11-05T06:56:00.001-07:00

Many of us are looking for easy ways to earn money online. Especially, we Bangladeshi people look for a little easier way to earn money. Because we have come to know with the help of internet that money can be earned online. But in what way money can be earned? We do not get any proper instructions from him. I am not sure if any money can be easily earned online.

As a result, like seeing a blind elephant, I came online for a few days and struggled with these issues and failed, then I left without earning money from online with a sadness in my heart. Many people spend money after it, when they see that they are not able to do anything, then they lure and cheat different people to withdraw the money and quietly take money from them. At the end, the poor man started cursing at will.

Cursed money that goes away, does it come back? However, to those who have been cheated, disappointed, failed, I request you to read today's post carefully.

Easy way to earn money online

Can you earn money easily online? However, I will try my best to present the matter in as simple a way as possible. But before discussing in detail, I will tell those who are looking for easy ways to earn money, actually nothing is cheap or easy to get.

It requires some effort. But it is true that a proper direction can make any difficult task easier. I will tell you some easy ways to earn money.

But, you have to try and find a way to earn from it. If you can find the easy way to earn money from my advice today and get real success, then sitting at home in Bangladesh, you can earn enough if not lakhs of rupees in the first place, with which you can at least survive here as a hand to someone. Don't let it go.

Then slowly as you gain experience you will earn more than you ever imagined. If the directions are helpful to you, please pray for me. And if you fail without trying, you can blame me. But at the end of the day the loss is yours. So let's tell you some easy ways to earn money online in Bangladesh.

1. Earn by writing

Question if you have a smartphone in hand? Then the answer must be, Hey brother, what age are you? In this era without a smartphone or not? right don't go So why are you depressed? Apart from English, can you read and write Bengali? If the answer is yes, don't sit down and start writing on different Bangladeshi sites. You can earn 100-200 taka daily in the first stage with a bit of brainstorming. I did the same at first.

Now you get good income from your own blog. No need to do other's work. There are many sites in Bangladesh that provide an opportunity to earn by writing. He spends a lot of time on Facebook and TikTok every day. Besides studying, if you write there for 2/3 hours every day, at the end of the month you will be able to cover your pocket expenses at least. Don't have to reach out to your parents anymore.

Blogging and Bangla news publishing websites have increased in importance for website based online income in Bangladesh context. So if you can write good content, you can start a career in blogging. On the other hand, if you have good skills in journalism, you can create an online news portal and serve fair news.

I don't dream of earning lakhs of rupees in the first place. However, I definitely showed the dream how to move without getting hands on the next one. I will give the list of sites below. And these sites are very reliable to the writers of Bangladesh You can withdraw your salary from here using Bangladeshi payment method without any hassle.

2. YouTubeing

If you want to make online income, you must have at least a smartphone and surely the camera of the smartphone is not bad. Don't start with that! On YouTube, people are making videos on various topics including travel, food and drink, animal husbandry. There is no need for good editing to make these videos. Only make videos and upload according to the rules; That's it!

Today I will not talk about how to do video marketing to increase video views. And it doesn't have to cost so much to go viral on the topics I talked about making videos. Because I saw, a man I know keeps birds. He started his YouTube channel by making videos of his birding. Now earning good income from there.

3. Income from Facebook

People spend more time on Facebook than YouTube. If you open a Facebook page and upload your YouTube video there and meet the conditions for earning from the page, you will see good income from there as well.

4. Earn by reviewing apps

Suppose you got a good app. It may be related to playing any game or any product or any income related. You can write a review of the app or make a video and link it to the places where there are a lot of people on the online platform. If someone installs or uses the app by clicking on that link then you will get money from there.

But make sure that the information you provide is correct. Please do not deceive people with any wrong information.

5. Earn by doing online recharge business

Earlier we used to go to shop to recharge our mobiles. Now with the development of online, recharge can be done at home through rocket or cash. Here's one thingtake note Suppose someone sends 5000 rupees to your Bikash account and it costs 18.50 rupees to cash out 1000 rupees.

I thought you have Rs 5000 in cash. In that case, you put 5000 rupees in Vikas and gave the cash to him. And Bikash recharged the money and gave it to others. As a result, cash out costs are saved and the money ends up in your pocket along with real money. 5000 rupees became almost 100 rupees. And anyway, 100 rupees is enough for pocket expenses.

Besides, various companies have online recharge apps. With retailer access from a trusted agent, you can earn money by doing recharges in different parts of the country. If you search a little you will find many such companies. But be careful not to be deceived. No matter where you work online, you need to be on the lookout for fraud.

6. Blogging income

Many of us are fairly familiar with the term blogging. For some reason or another, it comes up on the internet. A blog is like a personal diary, or you can say notes. Where you have information that people may need to know. If the information that people need is on your blog, people will search online and find it from your blog.

Take this post for example, you came to Google and searched for easy ways to earn money online in Bangladesh and it came up in front of you. You know the information. It is also a type of blog. By blogging you can earn good amount of money per month without spending any money.

However, to earn from here you have to have the mentality of trying, patience, hard work, even if you don't spend any money. You'll be surprised how easy it will be to make your income after a while.

7. Income by freelancing

Freelancing is a free profession. So far the things I have discussed above are also of freelancing type. But if suddenly someone asks what is freelancing, by freelancing we mean earning money by doing other's work in various online marketplaces.

The field of freelancing is huge. There are no jobs related to online that are not available. There are so many jobs like programming, web development, digital marketing that you can't even imagine.

But it will take some time to learn them. So by doing the above mentioned jobs and saving some money along with learning a job well from the freelancing sector then come into this world. This is because, as the amount of work in the freelancing sector is constantly increasing, so is the competition. It is not easy to earn money from here immediately, but if you are patient, it is very easy to earn.

►► See more: How to learn freelancing? Complete guidelines

Also, you can easily earn money online in thousands of ways including income from selling photos, affiliate marketing and online teaching. Thousands of people in Bangladesh are earning foreign currency in these ways. So make yourself efficient and money will come.

Another thing, you can visit our blog to know about online income, various tips, quotes about dear people and more. Because there are always new topics written here. Which I think will be useful for you.

last word

Dear readers, earning money is not that easy. Again, once you get the right guidance, you will not be able to easily catch those who start the path of earning money. Because he knows very well about easy ways to earn money.

So, before knowing about easy ways to earn money online, if you can make it easy by doing any one thing, you can earn money easily from online. And there is a lot of information available on YouTube. So, if you can make yourself skilled in a small matter without wasting time here and there, you can easily create an easy way of income.

5 Ways to Rank Your Website in Google

2022-11-05T06:54:00.005-07:00

There are many big blog sites in our country, there are blog sites that get thousands of organic clicks from Google every day. Bloggers do this by adopting a way to rank the website in Google. But many people don't know the exact method to get the website ranked quickly in Google.

Today in this article I will discuss with you some effective ways to get website to Google ranking fast. And for this you must read this entire article in detail and carefully.

How to rank website in google

There are many benefits to having a website rank quickly in Google. You can easily get organic traffic from Google because of this. So let's discuss how to rank the website in Google.

1. Must post regularly

Regular posting is very important for the website to rank quickly in Google. When you regularly post high quality posts on your website, your website will gain credibility with Google. Google will then think that this website has high quality posts every day.

As a result, Google will monitor your website more and your site will rank higher due to regular posting. So if you want your website to rank fast, you must post regularly there.

2. Post high quality

Post regularly but your posts will have no quality; Then your website will not rank. In order for your website to rank, you must make a habit of posting high-quality content as well as regular posts on your website.

Because if the quality of your post is good and more informative then Google will definitely rank your post at the top. And if any of your posts are ranked on the first page of Google, that means you will get enough organic visitors from there.

3. On-page SEO should be done

Many of us only post on websites. But many people do not pay attention to on-page SEO. Especially new bloggers write posts without doing keyword research and on-page SEO. As a result they don't get any visitors and eventually they fail.

So definitely when you write a post, write the post focusing on a specific keyword. Besides, if you write complete on-page SEO, then your post will definitely rank in Google and you will get organic visitors from Google very easily. So of course when you write a post, do On-page SEO of your post properly.

If you keep writing SEO friendly articles on your website regularly then surely you can get your site ranked very fast.

Another thing to note here is to ensure that the density of words in your post is high. Then you can bring your desired post to Google rank very quickly.

4. Have to backlink

An effective way to rank a website quickly on Google is to create banklinks. Google will rank your website very quickly when you build strong backlinks against your website.

The more high quality backlinks you can get for your website, the more your website will be ahead of other websites and the faster your website posts will rise to the top.

You can backlink to other websites in various ways if you want. But while doing backlinking, you must keep in mind that the sites you want to backlink with should be old sites and the site's rank should be good.

Backlinking to ten high quality websites is much more effective than banklinking to 100 low quality websites. You will not backlink to any website that would be considered by Google as a spam link for you to link to.

So you must backlink with some trusted website having good rank. As a result, the acceptance and value of your website to Google will increase a lot.

5. Social media marketing should be done

Different posts of your website must be shared more and more on different social media like Facebook, Twitter, Instagram, Pinterest etc. The more you can share your posts on these websites, the more Google will give your website value.

Because when you are sharing more and more posts of your own website on these social networking websites then your website social media marketing is happening here. Moreover, you can easily get many visitors from here by sharing your post on these sites.

But most new bloggers don't want to share their posts on these social media platforms. As a result, their posts are delayed to be indexed in Google in the first stage and their site is very late to rank.

So of course when you create a website apart from writing regular posts on your website share those posts on various social media platforms. By doing this, visitors will continue to come to your website and on the other hand, the authority of your website will increase to Google.

►► See also: Ways to earn by writing for newspapers

►► See also: Smart CarRules for checking

last word

In this long discussion we discussed how to rank website in google for new bloggers. Generally visitors are very important for a website. Visitors are said to be the lifeblood of the website. You created a website and worked hard to post regularly but you are not getting any visitors from here. This means no one can see what you write. As a result your post will have no value.

Also, when you post regularly, you will definitely want to earn some money from these posts. And if you have to earn from the website, you definitely need a lot of visitors to your website.

So you must think about website ranking in order to get visitors to your website. If you follow these guidelines given by us, surely your posts will rank fast and you will get lots of organic visitors through it.

What are backlinks and how do they work?

2022-11-05T06:51:00.000-07:00

What are backlinks and how do they work?

Backlinks are links that point or suggest your site. If we take a real life example, suppose you go to a store for a certain product but it may not have that product or it may not have what you want, then the shopkeeper may show you another store and say you will get it in that store. Backlinks are much the same. But backlinks can be of many types.

What are the types of backlinks?

There are many types of backlinks, but today we will talk about off page backlinks. Although many people divide offpage backlinks into many types. But it is mainly of two types. These are do-follow backlinks and no-follow backlinks. These two types of backlinks are discussed in more detail below.

1. Duflo Backlinks

Dufollow backlinks are those who recommend your site to Google. That is, the shopkeepers who show your store and directly contribute to your business. In a programmer's terms, your link should look something like this -

<a href=”https://domain.com”>Anchor text</a>

2. Nofollow backlinks

Nofollow backlinks are people who point to your site but don't recommend it. You can also get a lot of visitors from nofollow backlinks but it will not increase your website's domain authority. Here is a real life example.

We often see many types of posters or advertisements on the road or in many shops that no one talks about or suggests. That is, if you want to see, you do not want to see.

Nofollow backlinks are more like that. It will not make any suggestions directly to Google or any other search engine. This is what a nofollow backlink looks like.

<a href=”https://domain.com” rel=”nofollow”>Anchor Text</a>

What type of backlinks are important?

Many people focus only on DuFlo backlinks when it comes to building backlinks. They think that Google will give their site a lot more importance if DuFlo backlinks. But what is it really? no

Both dofollow and nofollow backlinks are equally important for every website. If you only do Dufollow backlinks, Google will think that you are only doing Dufollow backlinks by yourself or on purpose which can be a huge mistake for you.

What amount of backlinks is good to have?

I have seen many websites that have millions of backlinks but hardly any visitors. Again I saw many sites with only nofollow backlinks up to 98%. A website should have 20 to 40 percent nofollow and 60 to 80 percent dofollow backlinks.

How to collect competitor backlinks?

Most search engine optimizers never take competitors into account when making backlinks. But think about it, why are your competitors ahead of you? Shouldn't you follow them?

You can get at least 20% backlinks from any of your competitors. That means you can build backlinks for your own website where they are backlinking.

How to select competitors?

The first thing you need to do to get competitor backlinks is to save competitors. If your website is old then you can easily save competitors by using any SEO tools. But if your website is new then you have to manually save the competitors.

Enter a few main keywords of your site and search on Google. Now you will find many websites who have created or written a site with the same keywords as you. Now write each site to a file.

How to do backlink research?

You must take the help of SEO tools to see where your competitors have backlinked or what kind of backlinks they have. If you search Google you will find both free and premium SEO tools. But free tools always have some limitations. Most of the free tools show 50-100 backlinks and the ones that show more are not completely accurate.

What are the best competitor analysis tools?

Each SEO tools has certain features for which they are more popular. And as an SEO optimizer or site owner you may need to take help of many SEO tools. I will show you some premium and free SEO tools that you too can use to build backlinks for your site.

1. Ahrefs (Premium)

Everything you need to get a site up and running is here. Ahref gives you over 12 tools to research any site visitors, keywords, backlinks, SEO errors, etc.

And talking about backlinks only, they have a huge backlink database of 12 trillion which is more than all other SEO tools. You can follow all the steps of your competitors and they give updates every 15 minutes. If you want, they'll email you exactly where your competitor got a new backlink this week.

2. SEMrush (Premium)

These are the tools I use the most in my career. All you have to do is locate your competitors sites and it will show you where you can backlink. The next thing you need to do is to visit all the sites and build backlinks to your site.

Moreover, you can also look at your competitors' sites one by one and see where they are backlinkingYou can also backlink there. SEMrush is an amazing SEO tool that lets you do everything from keyword research to your site.

3. MOZ (Premium)

You won't find any SEO optimizer who hasn't heard of MOZ. MOZ is a very old name in the world of SEO tools. It's a lot like Ahref. All you have to do is put up the website to get backlinks from your competitors.

Free Backlink Research Tools

Many of us don't have much budget or money when starting a site so free backlink tools are a must. I have saved some free backlink checking tools for you. But as I said before free tools always have some limitations. Most of the free tools will show you 100's of backlinks but you must pay them to see the rest.

1. Seoreviewtools.com

2. Thehoth.com

3. Websiteseochecker.com

You can generate thousands of backlinks for free too but you need to save a few more competitors.

What is referring domain?

Your website can get many backlinks from one website but only one referring domain from one website. Referring domain basically refers to the original or main link of the site. Referring domain is very important thing for any website.

Misconceptions about backlinks

Lately, many people have heard that backlinks are no longer useful. They only emphasize on guest posts. But you are also getting backlinks for your site from guest posts. Backlinking can be done in many ways, guest post is the best medium. Before taking backlink from any website you should have some idea about that site.

You should not take backlinks from any website that may cause any harm. There are many who only care about the number of backlinks and they backlink from websites that they shouldn't at all.

ওয়েবসাইট গুগলে র‍্যাংক করার ৫টি উপায়

2022-11-05T00:31:00.001-07:00

আমাদের দেশের অনেক বড় বড় ব্লগ সাইট রয়েছে ব্লগ সাইট রয়েছে যেগুলো প্রতিদিন গুগল থেকে হাজার হাজার অর্গানিক ক্লিক পেয়ে থাকে। ওয়েবসাইট গুগলে র‍্যাংক করার উপায় অবলম্বন করে ব্লগাররা এমনটি করে থাকেন। কিন্তু ওয়েবসাইট দ্রুত গুগলে র‍্যাঙ্কিংয়ে নিয়ে আসা যায়, এর সঠিক পদ্ধতি অনেকেই জানি না।

আমি আজ এই আর্টিকেলের মাধ্যমে আপনাদের সাথে আলোচনা করব ওয়েবসাইট দ্রুত গুগল র‍্যাঙ্কিংয়ে নিয়ে আসার কয়েকটি কার্যকরী উপায় নিয়ে। আর এ জন্য অবশ্যই এই সম্পূর্ণ আর্টিকেলটি বিস্তারিত ও মনোযোগ সহকারে পড়তে হবে।

ওয়েবসাইট গুগলে র‍্যাংক করার উপায়

ওয়েবসাইট গুগলে দ্রুত র‍্যাংক হলে এর অনেক সুবিধা রয়েছে। আপনি এর কারণে গুগল থেকে অর্গানিক ট্রাফিক খুব সহজেই পেতে পারেন। তাহলে চলুন, আমরা আলোচনা করি ওয়েবসাইটকে গুগলে কিভাবে র‍্যাংক করানো যায়।

১. নিয়মিত পোস্ট করতে হবে

ওয়েবসাইট গুগলে দ্রুত র‍্যাংক করানোর জন্য নিয়মিত পোস্ট করা খুবই গুরুত্বপূর্ণ একটি বিষয়।আপনি যখন আপনার ওয়েবসাইটে নিয়মিত High quality post করবেন তখন আপনার ওয়েবসাইট গুগলের কাছে বিশ্বস্ততা অর্জন করবে। গুগল তখন ভাববে যে এই ওয়েবসাইটে প্রতিদিনই হাই কোয়ালিটির পোস্ট করা হয়ে থাকে।

এর ফলে গুগল আপনার ওয়েবসাইটটি বাড়তিভাবে নজরদারিতে রাখবে এবং নিয়মিত পোস্ট করার কারণে আপনার সাইট রাঙ্কিংয়ে থাকবে। তাই আপনার ওয়েবসাইট যদি আপনি দ্রুত র‍্যাংক করাতে চান, তাহলে অবশ্যই সেখানে আপনাকে নিয়মিত পোস্ট করতে হবে।

২. হাই কোয়ালিটির পোস্ট করতে হবে

নিয়মিত পোস্ট করে যাবেন কিন্তু আপনার পোস্টের কোন কোয়ালিটি থাকবে না; তাহলে কিন্তু আপনার ওয়েবসাইট র‍্যাংকে আসবে না। আপনার ওয়েবসাইটকে র‍্যাংক করাতে হলে অবশ্যই আপনার ওয়েবসাইটে হাই-কোয়ালিটির কনটেন্টের পাশাপাশি নিয়মিত পোস্ট করার অভ্যাস করতে হবে।

কারণ আপনার পোস্টের কোয়ালিটি যদি ভালো হয়ে থাকে এবং অনেক বেশি তথ্যবহুল হয়ে থাকে তাহলে গুগল অবশ্যই আপনার পোস্টকে সবার উপরে র‍্যাংকে নিয়ে যাবে। আর আপনার কোন পোস্ট যদি গুগলের প্রথম পেজে র‍্যাংকে থাকে, তার মানে আপনি সেখান থেকে পর্যাপ্ত পরিমাণে অর্গানিক ভিজিটর পাবেন।

৩. On-page এসইও করতে হবে

আমরা অনেকেই শুধু ওয়েবসাইটে পোস্ট করে থাকি। কিন্তু On-page এসইও করতে অনেকের খেয়াল থাকে না। বিশেষ করে যারা নতুন ব্লগার তারা কিওয়ার্ড রিসার্চ এবং On-page এসইও না করে পোস্ট লিখে থাকেন। যার ফলে তারা কোন ভিজিটর পান না এবং একসময় তারা ব্যর্থ হন।

তাই অবশ্যই আপনি যখন একটি পোস্ট লিখবেন, উক্ত পোস্টটি একটি নির্দিষ্ট কিওয়ার্ডের ওপর ফোকাস করে লিখবেন। পাশাপাশি যদি সম্পূর্ণ On-page এসইও করে লিখেন তাহলে অবশ্যই আপনার পোস্টটি গুগোলে র‍্যাংক করবে এবং আপনি গুগল থেকে খুব সহজেই অর্গানিক ভিজিটর পাবেন। তাই অবশ্যই যখন আপনি পোস্ট লিখবেন তখন সঠি ভাবে আপনার পোস্টটি On-page এসইও করবেন।

আপনি যদি নিয়মিত এসইও ফ্রেন্ডলি আর্টিকেল আপনার ওয়েবসাইটে লেখা চালিয়ে যেতে থাকেন তাহলে অবশ্যই আপনি আপনার সাইটটিকে খুব দ্রুতই র‍্যাংকে নিয়ে আসতে পারবেন।

এখানে আরেকটি বিষয় লক্ষণীয়, আপনার পোস্টে ওয়ার্ডের ঘনত্ব যেন বেশি হয়ে থাকে সেদিকে লক্ষ্য রাখতে হবে। তাহলে খুবই দ্রুত আপনার কাঙ্খিত পোস্টটিকে আপনি গুগলে র‍্যাংকে নিয়ে আসতে পারবেন।

৪. ব্যাকলিংক করতে হবে

কোন ওয়েবসাইট দ্রুত গুগলে র‍্যাংক করার একটি কার্যকরী উপায় হচ্ছে ব্যাংকলিংক সৃষ্টি করা। আপনি যখন আপনার ওয়েবসাইটের বিপরীতে শক্তিশালী ব্যাকলিংক তৈরি করবেন তখন গুগল আপনার ওয়েবসাইটকে খুব দ্রুতই র‍্যাংকে নিয়ে আসবে।

আপনি আপনার ওয়েবসাইটের জন্য যত হাই কোয়ালিটি ব্যাকলিংক করতে পারবেন তত আপনার ওয়েবসাইট অন্যান্য ওয়েবসাইটগুলোর থেকে এগিয়ে যাবে এবং আপনার ওয়েবসাইটের পোস্টগুলো খুবই দ্রুত উপরের সারিতে চলে আসবে।

আপনি চাইলে অন্যান্য ওয়েবসাইটগুলোর সাথে বিভিন্ন পদ্ধতিতে ব্যাকলিংক করতে পারেন। তবে ব্যাকলিংক করার সময় আপনাকে অবশ্যই একটি বিষয় খেয়াল রাখতে হবে যে আপনি যেসব সাইটগুলোর সাথে ব্যাকলিংক করতে চাচ্ছেন সেসব সাইটগুলো যেন পুরাতন সাইট হয় এবং উক্ত সাইটের র‍্যাংক যেন ভাল হয়।

১০০টি Low quality ওয়েবসাইটের সাথে ব্যাংকলিঙ্ক করার চেয়ে দশটি High quality ওয়েবসাইটের সাথে ব্যাকলিংক করা অনেক বেশি কার্যকরী। আপনি এমন কোন ওয়েবসাইটের সাথে ব্যাকলিংক করবে না যে ওয়েবসাইটগুলোর সাথে লিংক করা আপনার জন্য স্পাম লিংক হিসেবে গুগলের কাছে গণ্য হবে।

তাই অবশ্যই ভালো র‍্যাংক থাকা বিশ্বস্ত কিছু ওয়েবসাইটের সাথে আপনার ব্যাকলিংক করতে হবে। এর ফলে গুগলের কাছে আপনার ওয়েবসাইটের গ্রহণযোগ্যতা ও ভ্যালু অনেক বেড়ে যাবে।

৫. সোশ্যাল মিডিয়া মার্কেটিং করতে হবে

আপনার ওয়েবসাইটের বিভিন্ন পোস্ট অবশ্যই বিভিন্ন সোশ্যাল মিডিয়া যেমন ফেসবুক, টুইটার, ইনস্টাগ্রাম, পিন্টারেস্ট ইত্যাতিদে বেশি বেশি করে শেয়ার করতে হবে। আপনি এসব ওয়েবসাইটগুলোতে যত বেশি আপনার পোস্ট শেয়ার করতে পারবেন গুগল আপনার ওয়েবসাইটের ভ্যালু ততবেশি দেবে।

কেননা আপনি যখন এসব সামাজিক যোগাযোগের ওয়েবসাইটগুলোতে আপনার নিজের ওয়েবসাইটের পোস্ট বেশি বেশি করে শেয়ার করছেন তখন আপনার ওয়েবসাইটের সোশ্যাল মিডিয়া মার্কেটিং এখানেই হয়ে যাচ্ছে। তাছাড়া আপনি এসব সাইটগুলোতে আপনার পোস্ট শেয়ারের মাধ্যমে এখান থেকে খুব সহজেই অনেক ভিজিটর নিয়ে যেতে পারবেন ।

কিন্তু অধিকাংশ নতুন ব্লগার এসব সোশ্যাল মিডিয়া প্ল্যাটফর্মগুলোতে তাদের পোস্ট শেয়ার করতে চায় না। যার ফলে প্রথম পর্যায়ে তাদের পোস্ট গুলো গুগলে ইনডেক্স হতে দেরি করে এবং তাদের সাইটে র‍্যাংকে আসতে অনেক দেরি হয়ে থাকে।

তাই অবশ্যই আপনি যখন একটি ওয়েবসাইট তৈরি করবেন আপনার ওয়েবসাইটে নিয়মিত পোস্ট লেখার পাশাপাশি সেই পোস্টগুলো বিভিন্ন সোশ্যাল মিডিয়া প্ল্যাটফর্মগুলোতে শেয়ার করবেন। এতে করে আপনার ওয়েবসাইটের একদিকে যেমন ভিজিটর আসতে থাকবে এবং অন্যদিকে আপনার ওয়েবসাইটের অথরিটি গুগলের কাছে অনেক বাড়তে থাকবে।

►► আরো দেখুন: পত্রিকায় লিখে আয় করার উপায়
►► আরো দেখুন: স্মার্ট কার্ড চেক করার নিয়ম

শেষ কথা

দীর্ঘ এই আলোচনায় আমরা নতুন ব্লগারদের জন্য ওয়েবসাইট গুগলে র‍্যাংক করার উপায় সম্পর্কে আলোচনা করলাম। সাধারণত একটি ওয়েবসাইটের জন্য ভিজিটর খুবই গুরুত্বপূর্ণ। ভিজিটরকে ওয়েবসাইটের প্রাণ বলা হয়ে থাকে। আপনি একটি ওয়েবসাইট তৈরি করলেন এবং কষ্ট করে প্রতিনিয়ত পোস্ট করে গেলেন কিন্তু এখান থেকে আপনি কোন ভিজিটর পেলেন না। এর অর্থ আপনার লেখা কেউ দেখতে পাচ্ছে না। যার ফলে আপনার পোস্ট করার কোনো মূল্যই থাকবে না।

তাছাড়া আপনি যখন নিয়মিত কষ্ট করে পোস্ট করে যাবেন, অবশ্যই আপনি চাইবেন এই পোস্টগুলো থেকে আপনার যেন কিছু উপার্জন হয়। আর আপনাকে যদি ওয়েবসাইট থেকে ইনকাম করতে হয় অবশ্যই আপনার ওয়েবসাইটের প্রচুর পরিমাণে ভিজিটর লাগবে।

তাই আপনার ওয়েবসাইটে ভিজিটর আনার ক্ষেত্রে আপনাকে অবশ্যই ওয়েবসাইট র‍্যাংকিংয়ের বিষয়টি নিয়ে চিন্তা করতে হবে। আপনি যদি আমাদের দেওয়া এই গাইডলাইন অনুসরণ করেন, তবে অবশ্যই আপনার পোস্টগুলো দ্রুত র‍্যাংক করবে এবং আপনি এর মাধ্যমে প্রচুর পরিমাণে অর্গানিক ভিজিটর পাবেন।

অনলাইনে টাকা ইনকাম করার সহজ উপায় (2022)

2022-11-05T00:29:00.005-07:00

আমরা অনেকেই অনলাইন থেকে টাকা ইনকাম করার সহজ উপায় খুঁজে থাকি। বিশেষ করে, টাকা ইনকাম করার জন্য বাংলাদেশের মানুষ আমরা একটু বেশিই সহজ উপায় তালাশ করি। কারণ আমরা ইন্টারনেটের কল্যাণে জানতে পেরেছি যে অনলাইন থেকেও টাকা ইনকাম করা যায়। তবে কোন কোন উপায়ে টাকা ইনকাম করা যায়? তার কোন সঠিক নির্দেশনা আমরা তেমন পাইনা। আদৌ অনলাইন থেকে সহজে কোন টাকা ইনকাম করা যায় কিনা তাও নিশ্চিত হতে পারি না।

ফলশ্রুতিতে অন্ধের হাতি দেখার মত কিছুদিন অনলাইনে এসে এ বিষয় ও বিষয় নিয়ে নাড়াচাড়া করে ব্যর্থ হয়ে পরে আঙুর ফল অতিশয় টক এরকম একটা দুঃখ মনের ভিতর নিয়ে অনলাইন থেকে টাকা ইনকাম না করেই চলে যাই। অনেকে তো এর পিছনে টাকা পয়সা ব্যয় করে যখন দেখে যে না, কিছু পারছে না, তখন সেই টাকা তুলতে বিভিন্ন লোকজনকে লোভ দেখিয়ে, প্রতারণা করে তাদের কাছ থেকে টাকা নিয়ে চুপচাপ কেটে পড়ে। শেষে, বেচারা ইচ্ছেমত অভিশাপ দিতে থাকে।

অভিশাপ দিলে কি যে টাকা চলে যায়, তা কি আর ফিরে আসে? যাইহোক, যে যে পর্যন্ত প্রতারিত হয়েছেন, হতাশ হয়েছেন, ব্যর্থ হয়েছেন সেখানেই ইতি টেনে আমার আজকের পোস্টটি মনযোগ দিয়ে পড়ার অনুরোধ রইল।

অনলাইনে টাকা ইনকাম করার সহজ উপায়

অনলাইন থেকে সহজে টাকা ইনকাম করা যায় কিনা? গেলেও কি কি সহজ উপায় আছে বা থাকতে পারে সেই বিষয় সম্পর্কে যতটা সহজ ভাষায় উপস্থাপন করা যায় তার যথাসাধ্য চেষ্টা করব। তবে বিস্তারিত আলোচনা করার আগে, যারাই টাকা ইনকাম করার সহজ উপায় খুঁজে থাকেন তাদের বলব, আসলে কোন জিনিস ই সস্তায় বা সহজে পাওয়া যায় না।

তার জন্য কিছুটা হলেও পরিশ্রম করতে হয়। তবে এটা ঠিক যে, একটা সঠিক দিকনির্দেশনা যেকোনো কঠিন কাজকে সহজ করে দিতে পারে। আমি আপনাকে টাকা ইনকামের কিছু সহজ উপায় বলে দিব।

কিন্ত, চেষ্টা করে আপনাকে সেখান থেকে ইনকাম করার পথ বের করে নিতে হবে। যদি আমার আজকের পরামর্শ থেকে টাকা ইনকাম করার সহজ উপায় টা আপনি খুঁজে করে নিতে পারেন আর সত্যি সফলতা পান, তাহলে বাংলাদেশে বসে নিজে ঘরে বসেই আপনি প্রথম অবস্থাতে লক্ষ টাকা না হলেও এতটুকু ইনকাম করতে পারেন যা দিয়ে অন্তত আপনি এইখানে টিকে থাকতে পারেন যেন কারো কাছে হাত না পাততে হয়।

এরপর আস্তে আস্তে আপনার যখন অভিজ্ঞতা বাড়বে তখন আপনি আপনার কল্পনার থেকেও বেশি আয় করবেন। দিকনির্দেশনাগুলো যদি আপনার কাজে লাগে, তাহলে আমার জন্য একটু দোয়া করার অনুরোধ রইল। আর চেষ্টা না করে ব্যর্থ হলে সে দোষও যদি আমাকে দেন দিতে পারেন। তবে দিন শেষে ক্ষতিটা আপনারই। তাহলে চলুন, অনলাইনে বাংলাদেশে বসে টাকা ইনকামের কয়েকটি সহজ উপায় আপনাকে জানাই।

১. লেখালেখি করে ইনকাম

প্রশ্ন যদি হয় আপনার হাতে স্মার্টফোন আছে? তাহলে উত্তর নিশ্চয়ই হবে, আরে ভাই আপনি কোন যুগের মানুষ? এ যুগে স্মার্টফোন ছাড়া চলে নাকি? ঠিক। চলেও না। তাহলে আপনি কেন হতাশায় দিনাতিপাত করছেন? ইংরেজি বাদ, বাংলা তো পড়তে লিখতে পারেন? উত্তর হ্যাঁ হলে, বসে না থেকে বাংলাদেশি বিভিন্ন সাইটে লেখালেখি শুরু করুন। একটু মাথা খাটালে আপনি দৈনিক ১০০-২০০ টাকা প্রথম অবস্থাতেই আয় করতে পারেন। আমিও প্রথমাবস্থাতে তাই করেছি।

এখন নিজের ব্লগ থেকেই ভালো আয় হয়। অন্যের কাজ করা আর লাগে না। বাংলাদেশে এমন অনেক সাইট আছে যারা লেখালেখি করে আয় করার সুযোগ দেয়। প্রতিদিন তো বহুত সময় ফেসবুক, টিকটকে পার করেন। পড়াশোনার পাশাপাশি ওখানে প্রতিদিন ২/৩ ঘন্টা লেখালেখি করলে মাস শেষে আপনি নিজের পকেট খরচ অন্তত চালাতে পারবেন। বাবা মায়ের কাছে আর হাত পাততে হবে না।

বাংলাদেশের পরিপ্রেক্ষিতে ওয়েবসাইট ভিত্তিক অনলাইন ইনকামের জন্য এখন ব্লগিং এবং বাংলা সংবাদ প্রকাশনা ওয়েবসাইটের গুরুত্ব বেড়েছে। তাই আপনি যদি ভালো কনটেন্ট লিখতে পারেন, তাহলে ব্লগিংয়ের মাধ্যমে ক্যারিয়ার শুরু করতে পারেন। অপরদিকে সাংবাদিকতায় ভালো দক্ষতা থাকলে একটি অনলাইন নিউজ পোর্টাল তৈরি করে সুষ্ঠু সংবাদ পরিবেশন করতে পারেন।

প্রথম অবস্থায় লাখ টাকা ইনকাম করতে পারার মত স্বপ্ন আমি কাউকে দেখাই না। তবে পরের কাছে হাত না পেতে কিভাবে চলতে হয় সে স্বপ্ন অবশ্যই দেখিয়ে দিলাম। সাইটগুলোর লিস্ট আমি নিচে দিয়ে দেব। আর এসব সাইট বাংলাদেশের লেখকদের কাছে অনেক বিশ্বস্ত৷ বাংলাদেশি পেমেন্ট মাধ্যম ব্যবহার করে আপনি এখান থেকে আপনার পারিশ্রমিক নিতে পারবেন কোন ঝামেলা ছাড়া।

২. ইউটিউবিং

অনলাইন ইনকাম যেহুতু করতে চাচ্ছেন সেহুতু হাতে অন্তত স্মার্টফোন আছে আর নিশ্চয়ই স্মার্টফোনের ক্যামেরাও খারাপ না। সেটা দিয়ে শুরু করুন না! ইউটিউবে মানুষ ভ্রমণ, খাওয়া-দাওয়া, পশুপাখি পালনসহ বিভিন্ন বিষয় নিয়ে ভিডিও বানাচ্ছে। এসব ভিডিও বানাতে তেমন ভালো এডিটিংয়ে ও প্রয়োজন নেই। শুধুমাত্র ভিডিও করবেন আর নিয়ম মেনে আপলোড দিবেন; ব্যস!

কীভাবে ভিডিওর মার্কেটিং করবেন ভিডিওর ভিউ বাড়াবেন সেগুলো নিয়ে আজকে বলব না। আর যেসব বিষয়ে ভিডিও বানানোর কথা বললাম সেগুলো ভাইরাল করতে এত কস্ট ও করতে হয় না। কারণ আমি দেখেছি, আমার পরিচিত এক লোক পাখি পালন করে। সে তার পাখি পালনের ভিডিও বানিয়েই তার ইউটিউব চ্যানেল দাড় করিয়েছে। এখন সেখান থেকেই ভাল আয় করছে।

৩. ফেসবুক থেকে ইনকাম

ইউটিউবের থেকেও বেশি সময় মানুষ ফেসবুকে কাটায়। আপনি যদি আপনার ইউটিউব ভিডিও একটা ফেসবুক পেজ খুলে সেখানে আপলোড করেন আর পেজ থেকে ইনকাম করার শর্তসমূহ পূরণ করতে পারেন, দেখবেন সেখান থেকেও ভালো ইনকাম হচ্ছে।

৪. অ্যাপ রিভিউ করে ইনকাম

ধরুন, আপনি একটা ভালো অ্যাপস পেয়েছেন। হতে পারে সেটা কোন গেম খেলার অথবা কোন প্রোডাক্ট সম্পর্কিত কিংবা যেকোন ইনকাম সম্পর্কিত। আপনি অনলাইন প্ল্যাটফর্মের যেসব জায়গায় প্রচুর লোক আছে সেখানে সেই এপ্সের একটা রিভিউ লিখে কিংবা ভিডিও বানিয়ে লিংক্টা দিয়ে দিলেন। ওই লিংকে ক্লিক করে যদি কেউ এপ্সটি ইন্সটল অথবা ব্যবহার করে তাহলে আপনি সেখান থেকে টাকা পাবেন।

তবে আপনার প্রদত্ত তথ্য যেন সঠিক হয় সেদিকে খেয়াল রাখবেন। কোন ভুল তথ্য দিয়ে মানুষকে প্রতারিত না করার অনুরোধ রইল।

৫. অনলাইন রিচার্জ ব্যবসা করে ইনকাম

আগে আমরা মোবাইল রিচার্জ করতে দোকানে যেতাম। এখন অনলাইনের বিকাশ, রকেট কিংবা নগদের মাধ্যমে ঘরে বসে রিচার্জ করা যায়। এখানে একটা জিনিস খেয়াল করুন। ধরুন আপনার বিকাশ একাউন্টে কেউ ৫০০০ টাকা পাঠিয়েছে আর ১০০০ টাকা ক্যাশ আউট করতে খরচ হয় ১৮.৫০ টাকা।

আমি মনে করলাম, আপনার কাছে নগদ ৫০০০ টাকা আছে। সেক্ষেত্রে, আপনি বিকাশে ৫০০০ টাকা রেখে হাতের টাকা তাকে দিয়ে দিলেন। আর বিকাশের টাকা রিচার্জ করে অন্যদের দিয়ে দিলেন। ফলে ক্যাশ আউট খরচ বাঁচল এবং সেই টাকা আসল টাকার সাথে আপনার পকেটে চলে আসল। ৫০০০ টাকায় প্রায় ১০০ টাকার মত হয়ে গেল। আর যাই হোক ১০০ টাকায় পকেট খরচ তো চলে।

এছাড়া বিভিন্ন কোম্পানির অনলাইন রিচার্জ অ্যাপস আছে। একটা বিশ্বস্ত এজেন্টের কাছ থেকে রিটেইলার এক্সেস নিয়ে আপনি দেশের বিভিন্ন প্রান্তে রিচার্জ দিয়ে টাকা ইনকাম করতে পারেন। একটু খোঁজ নিলে এমন অনেক কোম্পানি পাবেন। তবে খেয়াল রাখবেন যেন প্রতারিত না হন। অনলাইনে যেখানেই কাজ করুন না কেন আপনাকে প্রতারণার হাত থেকে সতর্ক থাকতেই হবে।

৬. ব্লগিং করে ইনকাম

ব্লগিং শব্দটির সাথে আমরা অনেকেই মোটামুটি পরিচিত। কারণে-অকারণে ইন্টারনেটে ঢুকলেই এটি সামনে চলে আসে। ব্লগ একটা ব্যক্তিগত ডায়েরির মত, অথবা নোটও বলতে পারেন। যেখানে আপনার জানা এবং মানুষের প্রয়োজন হতে পারে এমন তথ্য থাকে। মানুষের যে তথ্যটা প্রয়োজন সেটা যদি আপনার ব্লগে থাকে সেটা মানুষ অনলাইনে সার্চ করে আপনার ব্লগ থেকে জেনে নিবে।

যেমন এই পোস্টটির কথাই ধরুন, আপনি গুগলে এসে অনলাইনে টাকা ইনকাম করার সহজ উপায় বাংলাদেশে সম্পর্কে জানার জন্য সার্চ করলেন আর এটি আপনার সামনে চলে আসল। আপনি তথ্যটি জেনে নিলেন। এটাও এক প্রকার ব্লগ। এই ব্লগিং করেও মাসে আপনি ভাল পরিমাণ অর্থ ইনকাম করতে পারবেন কোন টাকা খরচ করা ছাড়া।

তবে, এখান থেকে ইনকাম করতে আপনাকে কোন খরচ না করতে হলেও চেষ্টা, ধৈর্য, পরিশ্রম, করার মানসিকতা রাখতে হবে। একটা সময় পর আপনার ইনকাম করাটা এত সহজ হবে আপনি ভেবে অবাক হবেন।

৭. ফ্রিল্যান্সিং করে ইনকাম

ফ্রিল্যান্সিং হচ্ছে মুক্ত পেশা। এতক্ষণ উপরে যেসব বিষয় নিয়ে আলোচনা করলাম সেগুলোও ফ্রিল্যান্সিং টাইপের। তবে আচমকা কেউ ফ্রিল্যান্সিং কী সেটা জিজ্ঞেস করলে, ফ্রিল্যান্সিং বলতে আমরা অনলাইনে বিভিন্ন মার্কেটপ্লেসে অন্যের কাজ করে টাকা ইনকাম করার বিষয়টি বুঝি।

ফ্রিল্যান্সিংয়ের ক্ষেত্র অনেক বড়। এখানে অনলাইন সম্পর্কিত এমন কোন কাজ নেই যা পাওয়া যায় না। প্রোগামিং, ওয়েব ডেভলপমেন্ট, ডিজিটাল মার্কেটিংসহ এত এত কাজ এখানে রয়েছে যা আপনি ভাবতেও পারবেন না।

তবে এগুলো শিখতে একটু সময় লাগবে। তাই আমি উপরে যে কাজগুলোর কথা উল্লেখ করলাম সেগুলো করে কিছু টাকা জমিয়ে পাশাপাশি ফ্রিল্যান্সিং সেক্টর থেকে একটা কাজ ভালোভাবে শিখে নিয়ে তারপর এই জগতে আসতে হবে। এর কারণ, প্রতিনিয়ত ফ্রিল্যান্সিং সেক্টরে কাজের পরিমাণ যেমন বাড়ছে তেমনি প্রতিযোগিতা ও বাড়ছে। হুট করে এসে এখান থেকে সহজেই টাকা ইনকাম করা না গেলেও ধৈর্য ধরে টিকে থাকতে পারলে ইনকাম করাটা খুবই সহজ।

►► আরো দেখুন: কিভাবে ফ্রিল্যান্সিং শিখবো? পরিপূর্ণ গাইডলাইন

এছাড়াও, ছবি বিক্রি করে ইনকাম, এফিলিয়েট মার্কেটিং অনলাইনে পাঠদানের মত বিষয়সহ হাজারটা উপায়ে আপনি অনলাইন থেকে খুব সহজেই টাকা ইনকাম করতে পারেন। এইসব উপায়ে বাংলাদেশে বসে হাজার হাজার মানুষ বৈদেশিক মুদ্রা আয় করছে। সুতরাং নিজেকে দক্ষ করে তুলুন টাকা এমনিই আসবে।

আরেকটি কথা অনলাইন ইনকাম, বিভিন্ন টিপস, প্রিয় মানুষকে নিয়ে উক্তি সহ আরো অন্যান্য বিষয় জানতে আমাদের ব্লগে ভিজিট করতে পারেন। কারণ এখানে প্রতিনিয়ত নতুন নতুন বিষয় নিয়ে লেখা আসে। যেগুলো আপনাদের উপকারে আসবে বলে আমি মনে করি।

শেষ কথা

প্রিয় পাঠকবৃন্দ, টাকা ইনকাম করাটা এতটা সহজ নয়। আবার যারা একবার সঠিক দিকনির্দেশনা পেয়ে টাকা ইনকাম করার রাস্তায় উঠে আসে তাকে আপনি আর সহজে ধরতেও পারবেন না। কারণ সে টাকা ইনকাম করার সহজ উপায় গুলো সম্পর্কে খুব ভালো করে জেনে গিয়েছে।

সুতরাং অনলাইন থেকে টাকা ইনকাম করার সহজ উপায় সম্পর্কে জানার আগে যেকোন একটি কাজ করে সেটিকে সহজ বানিয়ে নিতে পারলে এমনিতেই অনলাইন থেকে সহজেই টাকা ইনকাম করতে পারবেন। আর এসব বিষয়ে ইউটিউবেই প্রচুর তথ্য পাওয়া যায়। তাই এদিক সেদিক অযথা সময় নষ্ট না করে ছোট একটা বিষয়ে নিজেকে দক্ষ করে তুলতে পারলে ইনকামের সহজ রাস্তা তৈরি করে নিতে পারবেন অনায়াসেই।

ব্লগ পোস্ট দ্রুত ইনডেক্স করার ৪ উপায়

2022-11-05T00:29:00.000-07:00

ব্লগ পোস্ট লিখেছেন, কিন্তু ইনডেক্স হতে সময় বেশি সময় লাগে? আমি আপনার জন্য ব্লগ পোস্ট দ্রুত ইনডেক্স করানোর সবচেয়ে কার্যকরী কিছু পদ্ধতি শেয়ার করছি। আশা করছি, এ পদ্ধতিগুলো আপনার জন্য ফলপ্রসূ হবে।

Trending টপিক নিয়ে কনটেন্ট লিখলে তা তৎক্ষণাৎ ইনডেক্স না হওয়াটা খুবই হতাশাজনক। তাছাড়া Informative ব্লগের ক্ষেত্রেও পোস্ট দেরিতে ইনডেক্স হোক তা আমরা কেউই চাই না।

পোস্ট পাবলিশ করলাম আর তখনি ইনডেক্স হয়ে গেল; এমনটি ঘটলে কেমন হয়? তাহলে চলুন, জেনে নিই ব্লগ পোস্ট Instant Index করানোর উপায় গুলো কী কী।

ব্লগ পোস্ট দ্রুত ইনডেক্স করার উপায়

যদি আপনি এখনো ব্লগিং শুরু না করে থাকেন বা আপনার মনে যদি প্রশ্ন হয়, ব্লগিং কিভাবে শিখব, তাহলে পড়তে পারেন কীভাবে ব্লগিং শুরু করবো, এ বিষয়ে আমাদের লেখাটি দেখে নিতে পারেন।

১. গুগল নিউজ

আমাদের অনেকেই ব্লগিং করলেও তারা Google News ব্যবহার করেন না। Google News আপনার ব্লগের Feed থেকে কনটেন্টগুলো নিয়ে তাদের প্ল্যাটফর্মে শো করে।

Google News এর সবচেয়ে বড় সুবিধা হলো, Google News এ আপনার ব্লগ সাইট যুক্ত করলে, সেখান থেকেও কিছুটা ভিজিটর পেতে পারেন। তাছাড়া, Google News এ আপনার সাইট যুক্ত থাকলে Google Discover এ আপনার কনটেন্ট র‌্যাংক করার একটি চান্স থাকে।

আপনার ব্লগ সাইট Google News এ Approval পেতে অবশ্যই ব্লগে ২০/২৫টি পোস্ট থাকতে হবে এবং নিয়মিত পোস্ট আপলোড করবেন।

Google News এ আপনার সাইট যুক্ত করার জন্য গুগল পাবলিশার সেন্টার লিংকে যান।

কিভাবে ১ মিনিটের মধ্যে ব্লগ পোস্ট ইনডেক্স করবেন?

যদি আপনার ব্লগ সাইট Google News Approval পেয়ে যায়, আর কোন চিন্তা নেই ব্লগ পোস্ট Publish করার কিছুক্ষণ পরেই পোস্ট ইনডেক্স হয়ে যাবে। কিন্তু আপনি যদি চান এখনিই Index করাতে তাহলে একটি ট্রিক প্রয়োগ করুন।

Google Publisher Center (Google News) থেকে Publication থেকে আপনার Site এ ক্লিক করুন এবং Google News অপশনে যান।

এবার Edit লিংকে ক্লিক করুন। নিচের মত একটি পেইজ পাবেন।

এখান থেকে প্রথমে Content Settings অপশনে যান। এবার Refresh লিংকে ক্লিক করুন এবং আপনার পেইজটি Reload করুন। তারপর, Articles লিংকে ক্লিক করে দেখুন- আপনার সর্বশেষ প্রকাশিত ব্লগ পোস্টের টাইটেল দেখাচ্ছে কিনা। আশা করি দেখাবে এবং ২০-৩০ সেকেন্ডের মধ্যেই আপনার পোস্টটি Google সার্চে ইনডেক্স হবে।

২. পুনরায় Sitemap সাবমিট করুন

আপনার সাইট গুগল নিউজে না থাকলে আরেকটি পদ্ধতি ব্যবহার করে স্বাভাবিকের চেয়ে দ্রুত পোস্ট ইনডেক্স করাতে পারেন। Google Search Console (GSC) থেকে আপনার ব্লগের Post Sitemap টি পুনরায় সাবমিট করুন। এতে কোন সমস্যা নেই। Search Crawler যখন সাইটম্যাপটি নতুনভাবে Read করবে আপনার সর্বশেষ প্রকাশিত পোস্টটি কিছু সময়ের মধ্যে Index হয়ে যাবে।

কিভাবে পুনরায় Sitemap সাবমিট করবেন

সার্চ কনসোলে পুনরায় Sitemap সাবমিট করার ক্ষেত্রে শুধুমাত্র Post Sitemap টি সাবমিট করলেই চলবে।

এজন্য Google Search Console এ লগইন করুন। Sitemap অপশনে যান।

Add a new sitemap এখানে সাইটম্যাপ লিংকে post-sitemap.xml কপি করে Submit করুন। যদি আপনার সাইটম্যাপের সম্পূর্ণ লিংক দিতে হয় সম্পূর্ণ লিংকটি কপি-পেস্ট করে সাবমিট করুন।

সাবমিট করার পর, পেইজটি Reload করুন দেখবেন, আপনার সাবমিট করা Sitemap টি সাবমিট হয়েছে এবং Last Read এর তারিখ আপডেট হয়েছে। নিচের ছবিতে দেখুন।

সাইটম্যাপ সাবমিট করলে একসাথে অনেকগুলো পোস্ট Recrawl হবে। ৫/৬ ঘন্টার মধ্যেই এভাবে আপনার পোস্ট গুগলে ইনডেক্স হয়ে যেতে পারে।

৩. Inspect URL টুল ব্যবহার

যদি আপনি চান শুধু সর্বশেষ পোস্টটি Crawl করার জন্য Request করবেন তাহলে, GSC থেকে Inspect URL টুলটি ব্যবহার করতে পারবেন।

Google Search Console এর Topbar এ একটি সার্চবক্স দেখবেন। এখানে আপনার ব্লগ পোস্টের লিংকটি কপি-পেস্ট করে Enter চাপুন।

নিচের মত একটি পেইজ আসবে। এখানে আপনার লিংকটি ইনডেক্স করার জন্য Request Indexing লিংকে ক্লিক করুন। এতে করে ৫/৬ ঘন্টার মধ্যেই এভাবে আপনার পোস্ট গুগলে ইনডেক্স হয়ে যেতে পারে।

৪. Internal and External Linking করুন

গুগলের Webmaster Trends Analyst, John Mueller বলেছেন, “Backlinks are the best way to get Google to index content.” অর্থাৎ, কনটেন্ট ইনডেক্স করানোর সবচেয়ে ভাল উপায় হচ্ছে ব্যাকলিংক।

তাই সবসময় খেয়াল রাখবেন, আপনার পুরাতন এবং অলরেডি ইনডেক্সে ও র‌্যাংকিংয়ে থাকা পোস্ট থেকে নতুন পোস্টগুলোতে Backlink করবেন। আবার নতুন পোস্ট থেকেও সম্পর্কিত বিভিন্ন Internal post/page বা External content এ লিংক তৈরি করবেন।

Internal Linking

আপনার নিজের ওয়েবসাইটের মধ্যে, একই ক্যাটাগরির বিভিন্ন সম্পর্কিত পোস্ট ও পেইজে যেসব লিংক করা হয় এগুলোকে Internal Links বলে।

Internal Link তৈরি করার ক্ষেত্রে Open in new tab অপশন ব্যবহার করবেন না। সেইম ট্যাবে Internal Link ওপেন হলে, Google Adsense এর Vignette ads Show হয়। এর ফলে আপনার Earning ভাল হবে।

External Linking

আমরা বেশিরভাগই অন্য কোন সাইটে External Do follow ব্যাকলিংক দিতে কার্পণ্য করি। সবসময় External do-follow লিংক দিবেন না। তবে জরুরী এবং তথ্যবহুল কোন কনটেন্ট হলে Do-follow link দেয়া ভাল। এটি আপনার সাইটের র‍্যাংকিং বাড়াতে সাহায্য করে।

নতুন পোস্টের Internal/External ব্যাকলিংকের কারণে আপনার ব্লগ পোস্ট ইনডেক্স হওয়ার গুরুত্ব অনেকটা বেড়ে যাবে। আশা করি যারা ব্লগিং করছেন এবং দ্রুত ইনডেক্স করানো নিয়ে দুশ্চিন্তায় আছেন তাদের উপকারে লাগবে।

ব্যাকলিংক কি এবং কিভাবে কাজ করে?

2022-11-05T00:27:00.003-07:00

ব্যাকলিংক কি এবং কিভাবে কাজ করে?

ব্যাকলিংক হলো সেসকল লিংক যেগুলো আপনার সাইটকে নির্দেশ করে বা সাজেস্ট করে। আমরা যদি বাস্তব জীবনের উদাহরন দেই তাহলে ধরেন আপনি কোন একটি দোকানে একটি নির্দিষ্ট পণ্যের জন্য গেলেন কিন্তু সেই পণ্যটি হয়তো তার দোকানে নাই বা আছে কিন্তু আপনি যেটি চাইছেন সেটি নাই, তখন দোকানদার হতে পারে পারে আপনাকে অন্য একটি দোকান দেখিয়ে বললো আপনি ওই দোকানে এটি পাবেন। ব্যাকলিংক ও অনেক একই রকম। তবে ব্যাকলিংক অনেক ধরনের হতে পারে।

ব্যাকলিংক কত প্রকার?

ব্যাকলিংক অনেক ধরনের হয়ে থাকে তবে আজ যেহেতু শুধু অফ পেজ নিয়ে কথা বলবো সেহেতু আমরা অফপেজ ব্যাকলিংক নিয়ে কথা বলবো। যদিও অফপেজ ব্যাকলিংককে অনেকেই অনেক প্রকারে ভাগ করে থাকেন। তবে এটি প্রধানত দুই প্রকার। এগুলো হচ্ছে ডু-ফলো ব্যাকলিংক এবং নো-ফলো ব্যাকলিংক। নিচে এ দু ধরনের ব্যাকলিংক আরো বিস্তারিত আলোচনা করা হল।

১. ডুফলো ব্যাকলিংক

ডুফলো ব্যাকলিংক হলো সেগুলো যারা আপনার সাইটকে গুগলে সাজেস্ট করে। অর্থাৎ সেকল দোকানদার যারা আপনার দোকানকে দেখিয়ে দেয় এবং আপনার ব্যবসায় সরাসরি অবদান রাখে। যদি একজন প্রোগামারের ভাষায় বলি, তাহলে আপনার লিংকটি দেখতে হবে অনেকটা এরকম-

<a href=”https://domain.com”>Anchor text</a>

২. নোফলো ব্যাকলিংক

নোফলো ব্যাকলিংক হলো যারা আপনার সাইটকে নির্দেশ করে কিন্তু সাজেস্ট করেনা। আপনি নোফলো ব্যাকলিংক থেকেও অনেক ভিজিটর পেতে পারেন তবে এটি আপনার ওয়েবসাইটের ডোমেইন অথরিটি বাড়বে না। এখানে একটা বাস্তব জীবনের উদাহরণ দেই।

আমরা অনেক সময় পথে বা অনেক দোকানে অনেক ধরনের পোস্টার বা বিজ্ঞাপন দেখি যেগুলো নিয়ে কেউ কথা বলেনা বা সাজেস্ট করেনা। অর্থাৎ আপনার মন চাইলে আপনি দেখেন না চাইলে দেখেন না।

নোফলো ব্যাকলিংক অনেকটা এমন। এটা গুগল বা অন্য কোন সার্চ ইজ্ঞিনকে সরাসরি কোন সাজেশন দিবেনা। নোফলো ব্যাকলিংক দেখতে অনেকটা এমন।

<a href=”https://domain.com” rel=”nofollow”>Anchor Text</a>

কোন ধরনের ব্যাকলিংক গুরুত্বপূর্ণ?

অনেকেই আছেন ব্যাকলিংক তৈরি করার ক্ষেত্রে শুধুমাত্র ডুফলো ব্যাকলিংককেই গুরুত্ব দেন। তারা ভাবেন ডুফলো ব্যাকলিংক করলেই হয়তো গুগল তাদের সাইটকে অনেক বেশি গুরুত্ব দিবে। কিন্তু আসলে কি তাই? না।

প্রতিটা ওয়েবসাইটের জন্য ডুফলো এবং নোফলো ব্যাকলিংক উভয়ই সমান গুরুত্বপূর্ণ। আপনি যদি শুধু ডুফলো ব্যাকলিংক করেন তবে গুগল ভাববে আপনি নিজে নিজে বা ইচ্ছা করেই শুধু ডুফলো ব্যাকলিংক করছেন যেটা আপনার জন্য খুবই বড় একটি ভুল হতে পারে।

কি পরিমাণ ব্যাকলিংক থাকা ভালো?

আমি অনেক ওয়েবসাইট দেখেছি যাদের কয়েক মিলিয়ন ব্যাকলিংক আছে কিন্তু ভিজিটর নেই বললেই চলে। আবার অনেক সাইটকে দেখেছি শুধুমাত্র নোফলো ব্যাকলিংক আছে ৯৮% পর্যন্ত। একটি ওয়েবসাইটে ২০ থেকে ৪০ শতাংশ পর্যন্ত নোফলো এবং ৬০ থেকে ৮০ শতাংশ পর্যন্ত ডুফলো ব্যাকলিংক থাকা জরুরী।

প্রতিযোগিদের ব্যাকলিংক কিভাবে সংগ্রহ করবেন?

বেশিরভাগ সার্চ ইজ্ঞিন অপটিমাইজার ব্যাকলিংক করার সময় কখনো প্রতিযোগিদের কথা মাথায় রাখেন না। কিন্তু একবার ভেবে দেখুন তো, আপনার থেকে আপনার প্রতিযোগীরা কেনো বেশি এগিয়ে? আপনার কি উচিত না তাদেরকে অনুসরণ করা?

আপনার যেকোন প্রতিযোগিদের থেকে আপনি কমপক্ষে ২০% ব্যাকলিংক নিতে পারেন। তার মানে তারা যেখানে ব্যাকলিংক করছেন আপনিও সেখানে ব্যাকলিংক তৈরি করতে পারেন আপনার নিজের ওয়েবসাইটের জন্য।

কিভাবে প্রতিযোগি নির্বাচন করবেন?

প্রতিযোগিদের ব্যাকলিংক নিজের করার জন্য আপনার সর্বপ্রথম কাজ হলো প্রতিযোগি বাচাই করা। আপনার ওয়েবসাইট যদি পুরাতন হয়ে থাকে তবে আপনি যেকোন SEO টুলস ব্যবহার করে সহজেই প্রতিযোগী বাচাই করতে পারেন। কিন্তু আপনার ওয়েবসাইট যদি নতুন হয়ে থাকে সেক্ষত্রে আপনাকে নিজে নিজে প্রতিযোগী বাচাই করতে হবে।

আপনার সাইটের কয়েকটি প্রধান কিওয়ার্ড লিখে গুগলে সার্চ করুন। এবার আপনি অনেক ওয়েবসাইট পাবেন যারা আপনার মত একই কিওয়ার্ড নিয়ে সাইট তৈরি করেছে বা লেখা লিখেছে। এবার প্রতিটা সাইট একটি ফাইলে লিপিবদ্ধ করুন।

ব্যাকলিংক রিসার্চ করবেন কিভাবে ?

আপনার প্রতিযোগীরা কোথায় কোথায় ব্যাকলিংক করেছে বা কি ধরনের ব্যাকলিংক করেছে সেটা দেখার জন্য আপনাকে অবশ্যই SEO টুলস গুলোর সাহায্য নিতে হবে। আপনি গুগলে খোজ করলে ফ্রি এবং প্রমিয়াম উভয় ধরনের SEO টুলস পেয়ে যাবেন। কিন্তু ফ্রি টুলস গুলোর সবসময় কিছু সীমাবদ্ধতা থাকে। বেশিরভাগ ফ্রি টুলস গুলো ৫০-১০০ টা ব্যাকলিংক দেখিয়ে থাকে আর যেগুলো বেশি দেখায় সেগুলোও পুরোপুরি সঠিক ভাবে দেখায় না।

সবথেকে ভালো কম্পিটিটর এনালাইসিস টুলস কোনটি?

প্রতিটা SEO টুলসের কিছু নির্দিষ্ট বৈশিষ্ট্য আছে যার জন্য তারা বেশি জনপ্রিয়। আর একজন SEO অপ্টিমাইজার বা সাইটের মালিক হিসাবে আপনাকে হয়তো অনেক SEO টুলসের সাহায্য নিতে হতে পারে। আমি আপনাদের কয়েকটি প্রিমিয়াম এবং ফ্রি SEO টুলসের ব্যবহার দেখাবো যেগুলো ব্যবহার করে আপনিও আপনার সাইটের জন্য ব্যাকলিংক তৈরি করতে পারেন।

১. Ahrefs (প্রিমিয়াম)

একটি সাইটকে ভালো পর্যায় নিয়ে যেতে যা কিছু লাগে তার সব কিছুই পাবেন এখানে। Ahref আপনাকে ১২ টার উপর টুলস দিবে যেগুলো দিয়ে আপনি যেকোন সাইটের ভিজিটর, কিওয়ার্ড, ব্যাকলিংক, SEO ত্রুটি সহ সকল কিছু রিসার্চ করতে পারবেন।

আর শুধুমাত্র ব্যাকলিংকের কথা বললে বলবো এদের ১২ ট্রিলিয়নের এক বিশাল ব্যাকলিংক ডাটাবেজ আছে যা কিনা অন্য সকল SEO টুলস থেকে বেশি। আপনি আপনার প্রতিযোগীদের সকল স্টেপ ফলো করতে পারেন এবং এরা প্রতি ১৫ মিনিটে আপডেট দিয়ে থাকে। আপনি চাইলে এরা আপনাকে ইমেইল করে জানিয়ে দিবে আপনার প্রতিযোগী এই সপ্তাহে ঠিক কোথা থেকে নতুন ব্যাকলিংক পেয়েছে।

২. SEMrush (প্রিমিয়াম)

আমার কর্মজীবনে আমি সবচেয়ে বেশি ব্যবহার করে থাকি এই টুলসটি। আপনাকে শুধু আপনার প্রতিযোগীদের সাইট গুলোকে বসাতে হবে এটা আপনাকে দেখিয়ে দিবে আপনি কোথায় কোথায় ব্যাকলিংক করতে পারেন। এর পরের কাজ শুধু আপনাকে সব সাইটে যেতে হবে এবং নিজের সাইটের ব্যাকলিংক তৈরি করা।

তাছাড়া আপনি চাইলে আপনার প্রতিযোগীদের সাইট একটি একটি করেও দেখতে পারেন এবং তারা যেখানে ব্যাকলিংক করেছে আপনিও সেখানে ব্যাকলিংক করতে পারেন। SEMrush একটি অসাধারণ SEO টুলস যেটি ব্যবহার করে আপনি কিওয়ার্ড রিসার্চ থেকে শুরু করে আপনার সাইটের জন্য সব কিছুই পাবেন।

৩. MOZ (প্রিমিয়াম)

MOZ এর নাম শোনেননি এমন কোন SEO অপটিমাইজার খুজে পাওয়া যাবেনা। SEO টুলস এর জগতে MOZ একটি অনেক পুরাতন নাম। এটি অনেকটা Ahref এর মত। আপনার প্রতিযোগীদের ব্যাকলিংক পাবার জন্য আপনাকে শুধু ওয়েবসাইটটি বসিয়ে দিলেই হলো।

ফ্রি ব্যাকলিংক রিসার্চ টুলস

সাইট শুরু করার প্রথম দিকে আমাদের অনেকেরই বেশি বাজেট থাকেনা বা টাকা থাকেনা তাই ফ্রি ব্যাকলিংক টুলস অবশ্যই প্রয়োজন হয়। আমি আপনাদের জন্য কয়েকটি ফ্রি ব্যাকলিংক চেকিং টুলস বাচাই করেছি। তবে আগে যেমনটা বলেছি ফ্রি টুলসে সবসময় কিছু সীমাবদ্ধতা থাকে। বেশিরভাগ ফ্রি টুলস আপনাকে ১০০ টি ব্যাকলিংক দেখাবে বাকি গুলো দেখতে আপনাকে অবশ্যই তাদের টাকা প্রদান করতে হবে।

1. Seoreviewtools.com
2. Thehoth.com
3. Websiteseochecker.com

আপনি ফ্রিতেও হাজারো ব্যাকলিংক তৈরি করতে পারবেন তবে আপনাকে কয়েকটি বেশি প্রতিযোগী বাচাই করতে হবে।

রেফারিং ডোমেইন কি?

একটি ওয়েবসাইট থেকে আপনার ওয়েবসাইট অনেকগুলো ব্যাকলিংক পেতে পারে কিন্তু একটি ওয়েবসাইট থেকে শুধুমাত্র একটি রেফারিং ডোমেইন পাবেন। রেফারিং ডোমেইন বলতে মুলত সাইটের আসল বা মেইন লিংককে বোঝানো হয়। যেকোন ওয়েবসাইটের ক্ষেত্রে রেফারিং ডোমেইন খুবই গুরুত্বপূর্ণ একটি জিনিস।

ব্যাকলিংক নিয়ে ভুল ধারণা

ইদানিং অনেককেই বলতে শোনা যায় ব্যাকলিংক আর এখন কোন কাজে আসে না। তারা শুধু গেস্ট পোস্টের উপর জোর দেন। কিন্তু আপনি গেস্ট পোস্ট থেকেও তো ব্যাকলিংক নিচ্ছেন নিজের সাইটের জন্য। ব্যাকলিংক অনেক ভাবে করা যায় তার মধ্যে গেস্ট পোস্ট সর্বোত্তম মাধ্যম। যেকোন ওয়েবসাইট থেকে ব্যাকলিংক নেয়ার আগে আপনার ঐ সাইট নিয়ে একটু ধারণা থাকা উচিত।

আপনার এমন কোন ওয়েবসাইট থেকে ব্যাকলিংক নেয়া উচিত না যেটা কোন ক্ষতির কারন হতে পারে। এমন অনেকেই আছেন যারা শুধু ব্যাকলিংকের সংখ্যার উপর গুরুত্ব দেয় এবং তারা এমনসব ওয়েবসাইট থেকে ব্যাকলিংক করেন যেগুলো মোটেও উচিত না।

কিভাবে এসইও ফ্রেন্ডলি আর্টিকেল লিখতে হয়?

2022-11-05T00:26:00.001-07:00

আর্টিকেল এসইও ফ্রেন্ডলি না হলে তা গুগলে র‍্যাংক করবে না। তাই নতুন ব্লগারদের জন্য অবশ্যই কিভাবে এসইও ফ্রেন্ডলি আর্টিকেল লিখতে হয় তা জানা উচিত।

কিভাবে এসইও ফ্রেন্ডলি আর্টিকেল লিখতে হয়?

এই আর্টিকেলে আমরা On-page এসইওর মৌলিক এলিমেন্টগুলো স্টেপ বাই স্টেপ দেখাবো। ফলে আপনি যদি শুরু থেকে শেষ পর্যন্ত আলোচনার পরামর্শগুলো অনুসরণ করেন, তাহলে আর্টিকেল লেখার ক্ষেত্রে আপনাকে আর কোন জটিলতার সম্মুখিন হতে হবে। তাহলে চলুন, শুরু করি।

১. সার্চ ভ্যালু আছে এমন টপিক নিন

আপনি যে বিষয়ের ওপর আর্টিকেল লিখতে চাচ্ছেন তারা পর্যাপ্ত সার্চ ভ্যালু (Search Value) আছে তো? অবশ্যই আপনার লেখা টপিকের সার্চ ভ্যালু থাকতে হবে। সার্চ ভ্যালু বলতে উক্ত বিষয় জানতে মানুষ কতটা আগ্রহী তাকে বোঝায়। আপনার লেখা টপিকটি জানতে মানুষ যদি গুগলে নিয়মিত সার্চ করে, তবেই আপনার টপিকের সার্চ ভ্যালু তৈরি হয়।

অপরদিকে আপনি এমন একটি টপিক নিয়ে আর্টিকেল লিখলেন, যা সম্পর্কে মানুষের জানার কোন আগ্রহ নেই; এতে আপার লেখার কোন মূল্য থাকবে না। মানুষের জানার আগ্রহ নেই, অর্থাৎ তারা এ বিষয়ে গুগলে সার্চ করবে না। ফলে আপনার লেখাও কেউ পড়বে না। এতে করে আপনার সময় অপচয় হবে।

শিক্ষা, স্বাস্থ্য, ভ্রমণ, প্রযুক্তি ইত‌্যাদির প্রতি মানুষের আকর্ষণ রয়েছে। ব্যবহারকারীরা প্রতিদিন এসব বিষয়ে জানতে গুগলে সার্চ করেন।

তাই মানুষ জানতে আগ্রহী এমন টপিক বেছে নিন। এ বিষয়গুলো হতে পারে শিক্ষা, প্রযুক্তি, স্বাস্থ্য বা ভ্রমণ। যাই হোক না কেন, আর্টিকেল লেখার পূর্বে উক্ত টপিক নিয়ে রিসার্চ করুন এবং মানুষের জানার চাহিদা অনুধাবন করুন।

২. Focus keyword বেছে নিন

কোন টপিকের ওপর আর্টিকেল লিখবেন, তা ভাবা শেষ হলে মনযোগ দিন Focus keyword এর ওপর। Focus keyword হচ্ছে আপনি যে টপিকে আর্টিকেল লিখতে যাচ্ছেন, তার মধ্যে থেকে এমন একটি ছোট বাক্য, যা লিখে মানুষ গুগলে সার্চ করে। মূলত Focus keyword এর ওপরই একটি আর্টিকেল গড়ে ওঠে।

যেমন ধরুন, আমরা আজকে এসইও ফ্রেন্ডলি আর্টিকেল লেখার নিয়মের ওপর আলোকপাত করেছি। তাই আজকে আমাদের Focus keyword হচ্ছে “কিভাবে এসইও ফ্রেন্ডলি আর্টিকেল লিখতে হয়”। কোটেশন মার্কের মধ‌্যে দেওয়া কিওয়ার্ডটি গুগলে সার্চের মাধ্যমে অনেক মানুষ এসইও ফ্রেন্ডলি আর্টিকেল সম্পর্কে জানতে চাইবে। তাই আমরা ইউজারদের সার্চ করা সম্ভাব্য কিওয়ার্ডটিকে Focus keyword হিসেবে বেছে নিয়েছি।

একটি আর্টিকেলকে দ্রুত সার্চ ইঞ্জিনে শীর্ষে নিয়ে আসতে Focus keyword এর গুরুত্ব অনেক। গুগলসহ শীর্ষস্থানীয় সকল সার্চ ইঞ্জিন ফোকাস কিওয়ার্ডের ভিত্তিতে আর্টিকেলকে উপরে নিয়ে আসে।

৩. Focus keyword যথাযথ ব্যবহার করুন

আপনার আর্টিকেলের Focus keyword কি তা খুঁজে বের করে সেটিকে আর্টিকেলের বিভিন্ন জায়গায় ব্যবহার করতে হবে। আর্টিকেলের দৈর্ঘ্য (Length) অনুযায়ি Focus keyword বেশ কয়েকবার ব্যবহার করা হয়। যেমন-

আর্টিকেলের দৈর্ঘ্য ১০০০ ওয়ার্ডের হলে:
মূল টাইটেলে ১ বার
প্রথম ১৫০ ওয়ার্ডের মধ্যে ২ বার
সাব-হেডিং (h2, h3, h4) এ অন্তত ১ বার
মূল আলোচনার যেকােন স্থানে ১ বার
শেষ ১৫০ ওয়ার্ডের মধ্যে ১ বার

লক্ষণীয়: Focus keyword ইউনিক একটি বাক্যাংশ বা Phrase. এই কিওয়ার্ডের মধ্যে অন‌্য কোন ওয়ার্ড যেন না প্রবেশ করে সেদিকে যথাসম্ভব খেয়াল রাখতে হবে।

আপনি যখন Focus keyword টি উপরের নির্দেশনা অনুযায়ি আপনার আর্টিকেলের বিভিন্ন স্থানে ব‌্যবহার করবেন, তখন গুগল আপনার লেখার বিষয়বস্তু সম্পর্কে বুঝতে পারবে এবং ইউজার সার্চ করা মাত্রই সার্চ লিস্টে আপনার লেখা চলে আসবে।

সাধারণত একটি ৬০০ ওয়ার্ডের আর্টিকেলে সর্বোচ্চ ৩ বার, ১০০০ ওয়ার্ডে সর্বোচ্চ ৫ বার এবং ২০০০ ওয়ার্ডে সর্বোচ্চ ৮ বার ফোকাস কিওয়ার্ড ব‌্যবহার করা উত্তম। আর্টিকেলে ফোকাস কিওয়ার্ড অতিমাত্রায় ব্যবহার করলে এটি Over optimized হয়ে যাবে। যা একটি মানসম্মত আর্টিকেলের বৈশিষ্ট্য নয়।

৪. সাব-হেডিং ব্যবহার করুন

আর্টিকেল অনেকটা বইতে পড়া প্রবন্ধ রচনার মত। সেখানে যেমন আমরা রচনার বিভিন্ন অংশ যেমন- ভূমিকা, বিষয়বস্তু, উপসংহার ইত্যাদি পড়ে থাকি; আর্টিকেলেও এমন বিভিন্ন অংশ রয়েছে। আর অংশগুলো তৈরি হয় আপনি কোন বিষয়টিকে লক্ষ্য করে লিখছেন তার ওপর।

আর্টিকেলের মধ্যে প্রয়োজনীয় সাব-হেডিং ব্যবহার করলে তা গুগলের কাছে বেশি গ্রহণযোগ্য মনে হয়। ফলে আর্টিকেল দ্রুত Rank করে।

আর্টিকেলের প্রতিটি আলাদা আলাদা অংশ সাব-হেডিং (h2, h3, h4) ট্যাগ ব্যবহারের মাধ্যমে তুলে ধরুন। যেমন আমরা আমাদের এই আর্টিকেলে ১, ২, ৩ সিরিয়াল দিয়ে মোট ৭টি এবং অতিরিক্ত আরো ২টি সাব-হেডিং ব্যবহার করেছি। যার মধ্যে প্রথম হেডিংটিতে আমরা Focus keyword ব্যবহার করেছি।

৫. Internal link ব্যবহার করুন

আপনার আর্টিকেলে কমপক্ষে হলেও একটি Internal link ব্যবহার করা জরুরি। Internal link বলতে নিজের ওয়েবসাইটের অভ্যন্তরীণ অন্য কোন পেজের লিংক যুক্ত করাকে বোঝায়। আপনি যখন কোন আর্টিকেল লিখবেন, তখন উক্ত আর্টিকেলের সাথে সম্পর্কিত অন্য কোন লেখা যদি আপনার ওয়েবসাইটে আগেই থাকে, তাহলে সেটিকে লিংকিং করে দিন।

এর ফলে আপানার আর্টিকেলটি On-page এসইওর আরেকটি ধাপ অতিক্রম করলো। Internal link ব্যবহার করলে আর্টিকেলের স্ট্রাকচার মানসম্মত হয়। একই সাথে ওয়েবসাইটে থাকা প্রাসঙ্গিক অন্যান্য পোস্টগুলোও পাঠকের সামনে তুলে ধরা যায়। ফলে একজন পাঠক একটি বিষয় পড়তে এসে তার সাথে প্রাসঙ্গিক অন্যান্য বিষয়গুলোও চোখের সামনেই পেয়ে যায়।

৬. External link ব্যবহার করুন

External link কে অনেক সময় Outbound link ও বলা হয়। এটি Internal link এর সম্পূর্ণ বিপরীত। অর্থাৎ External link ব্যবহারের মাধ্যমে আপনার ওয়েবসাইটে বাইরে অন্য কোন ওয়েবপেজের সাথে আর্টিকেলকে লিংকড করা হয়।

যেমন- আপনি আপনার আর্টিকেল লেখার জন্য কিছু তথ্য অন্য কোন একটি ওয়েবসাইট থেকে সংগ্রহ করলেন। আপনি চাইলে উক্ত ওয়েবসাইটের লিংক আপনার আর্টিকেলে যুক্ত করতে পারেন। আপনি আর্টিকেলের যে অংশে অন্য ওয়েবসাইটের তথ্য ব্যবহার করেছেন, সেখানে External link ব্যবহার করা সবচেয়ে উত্তম।

আবার অনেকেই আর্টিকেলের জন্য প্রয়োজনীয় ছবি বা ফিচার ইমেজ ডিজাইন করতে পারি না। তখন আমরা ফটো শেয়ারিং বিভিন্ন প্লাটফর্ম থেকে বিনামূল্যে ছবি ডাউনলোড করে ওয়েবসাইটে ব্যবহার করি। এক্ষেত্রে আপনি যে সাইট থেকে ছবিটি সংগ্রহ করলেন, সেটির লিংক আর্টিকেলের শেষে ক্রেডিট হিসেবে দিতে পারেন।

অনেকেই নিজ ওয়েবসাইটের বাইরে অন্য কোন ওয়েবসাইটকে রেফার করে থাকেন। তখন প্রয়োজন অনুযায়ি লেখার যেকোন স্থানে External link ব্যবহার করা যেতে পারে। তবে যেখানেই ব্যবহার করুন না কেন, সেটি যেন অবশ্যই যৌক্তিক হয়।

৭. প্রয়োজনীয় ইমেজ ব্যবহার করুন

আপনার লেখার মধ্যে প্রাসঙ্গিক এবং প্রয়োজনীয় ইমেজ বা ছবি ব্যবহার করা উচিত। আপনি কোন একটি বিষয় পাঠককে বোঝাচ্ছেন, প্রয়োজনবোধ করলে একটি ইমেজও লেখার মধ্যে জুড়ে দিন। অনেকেই শুধু ফিচার ইমেজেই ছবি ব্যবহার করেন, আর্টিকেলের অন্য কোন অংশে ইমেজ ব্যবহার করেন না।

যদিও আর্টিকেলের মধ্যে ইমেজ ব্যবহার করা বাধ‌্যতামূলক নয়, তবে এসইওর ক্ষেত্রে প্রয়োজন মাফিক ইমেজ ব্যবহারের প্রয়োজন পড়ে। তবে প্রয়োজন নেই এমন জায়গায় অতিরিক্ত ইমেজ ব্যবহার না করাই ভালো্ কেননা, আর্টিকেলের মধ্যে অযথা ইমেজ ব্যবহার করলে আপানার ওয়েবসাইট খুব ধীরগতিতে লোড হবে। যা পাঠকের কাছে অস্বস্তির সৃষ্টি করবে।

শেষ কথা

দীর্ঘ এই নিবন্ধে আমরা আপনাকে কিভাবে এসইও ফ্রেন্ডলি আর্টিকেল লিখতে হয় তা বোঝানোর চেষ্টা করেছি। আশা করছি উপরোক্ত আলোচনা আপনার জন্য কার্যকরী এবং ফলপ্রসূ হবে। আমরা আরো আশা করছি এরপর থেকে কোর্সটিকায় গেস্ট পোস্ট লেখার ক্ষেত্রে আপনার আর কোন আর্টিকেলই রিজেক্টই হবে না। আপনার জন্য শুভকামনা

How to Get Started With Meta (Facebook) Business Suite in 2022

2022-08-17T00:27:00.004-07:00

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If you visit the Facebook (Meta) business website's homepage and check out their updated menu, you will find only these two tools listed under "Platforms and products."

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Facebook (Meta) business website's home page menu. Credit Facebook

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In this in-depth guide, we will cover everything you need to know to get started with Meta Business Suite.

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You will learn:

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What is Meta Business Suite?
Differences between Facebook Business Manager and Meta Business Suite
Steps to get started with Meta Business Suite
Meta Business Suite Mobile app
7 powerful ways you can use Meta Business Suite
Additional tips to make the most of Meta Business Suite
Frequently asked questions about Meta Business Suite

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What is Meta Business Suite?

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Meta Business Suite (Formerly Facebook Business Suite) is a unified management platform for all your assets across Facebook, Instagram, and Messenger.

Think of it as the go-to online destination to manage your business pages and profiles across Meta apps.

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Please Note: The naming will be completely updated to Meta Business Suite from Facebook Business Suite over time to harmonize the Facebook to Meta branding. However, as this is a huge undertaking, the terms "Facebook" and "Meta" may still occasionally be used interchangeably to describe Facebook's business tools, such as Business Suite and Ads Manager.

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Facebook Business Suite to Meta Business Suite name change. Credit

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Meta Business Suite vs. Facebook Business Manager

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Meta Business Suite is the default experience on business.facebook.com. Switch to Facebook Business Manager option still available.

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Facebook Business Manager and Meta Business Suite are technically two separate applications that are being merged and branded under the latter (Meta Business Suite).

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If you try to log in to business.facebook.com on a desktop browser, you will see the Meta Business Suite interface by default instead of the older Facebook Business Manager.

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Even on mobile, the older Pages Manager app has been rebranded to Meta Business Suite mobile app.

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Meta is still offering users a way to switch between the two until the merger is fully completed. You can learn more about changes between Meta Business Suite and Business Manager here.

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We recommend you use Meta Business Suite as your unified management platform moving ahead for all things Meta (Facebook, Instagram, and more).

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This guide will make the switch much easier for you.

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How to get started with Meta Business Suite

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Step 1 - Create your business account

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You need a personal Facebook account to create a business manager account.
Visit www.business.facebook.com after you log into your personal Facebook account in the browser.

business.facebook.com page create account page

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Click on "Create Account."
Add your business name, your name, and the email address used by the primary admin.

Create Business Manager (Meta Business Suite) account screen

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Confirm your email address.

Confirm email address screen when creating business account

Congratulations! Your Meta Business Account account has been successfully created. You may land on the older Facebook Business Manager home page.

Landing page view after creating a business account (Older Business Manager version)

Switch to Meta Business Suite from Facebook Manager to make it your default experience when you visit www.business.facebook.com.

Switching from Facebook Business Manager interface to Meta Business Suite interface

If you want to revert to the Facebook Business Manager interface, you can visit the "Give Feedback" section from the left menu to make the change.

Switching from Meta Business Suite to Facebook Business Manager interface

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Step 2 - Connect your business-related accounts

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First, go to the Business assets heading under Settings.

Business assets listings page in Meta Business Suite

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Select your asset type—Facebook Page, Instagram account, etc.

Asset types in Meta Business Suite

Follow the steps below based on the asset type you want to add.

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Connecting a Facebook page to Meta Business Suite

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Select the option to add a Facebook Page.
You will get the option to add a page in three different ways—adding a Page you already own, requesting access to a Page from another business, or creating a new Page. Choose the option that works best for you.

Options to add a Facebook Page in Meta Business Suite

Follow the instructions based on the page adding mechanism you chose.
Repeat the process to add more Pages. For example, if you are an agency, you might also want to add Facebook Pages owned by your clients.

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Connecting an Instagram account to Meta Business Suite

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Select the option to add an Instagram account.
You will be prompted to log in to your Instagram business account to claim it under Meta Business Suite.

Claiming an Instagram account in Meta Business Suite

Follow the prompts to complete the steps.
Repeat the process to add additional Instagram accounts.

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Add other asset types to your Meta Business Suite

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Similarly, select the other asset types (Ad accounts, Pixels, WhatsApp Business accounts, etc.) you would like to add and follow the subsequent instructions.

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Please note: You can always add more assets later. However, it is good practice to ensure that all your asset types are correctly added to your Meta Business Suite account to make management seamless for you and your team.

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Step 3 - Add other users and give them access to relevant assets

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Go to the "People" tab under Settings and select the "Add People" option.
Enter the person's email address tied to their Facebook account, then select the access level to assign them (Admin or Employee).

Inviting people into a Meta Business Suite account

Select all assets you want the person to have access to and related settings.

Assigning asset access in Meta Business Suite

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Send the email invite.
Once the invite is accepted, the user will now be visible under the People tab.
Repeat the process to add more users.

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Using the Meta Business Suite mobile app

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Meta offers a seamless way to access many of the features available in the browser version via mobile apps to manage your business on the go.

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Download the Android app version here.
Download the iOS app version here.

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7 powerful ways you can use Meta Business Suite

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Get a business overview from the home screen

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Home tab view in Meta Business Suite

You can access an overview of your Facebook Pages and Instagram accounts directly from the home screen. These include recent posts, ads, and insights. In addition, you can also post content or promote your business without switching tabs.

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Seamlessly post across platforms

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Posts tab view in Meta Business Suite

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Both feed posts and stories can be published simultaneously on Instagram and Facebook without changing accounts.

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Your posts can also be scheduled for a later time when your customers are most engaged, saved as drafts, or uploaded to a media library.

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There is also a calendar view to create regular posting schedules, fill gaps, and plan engaging content.

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Calendar view for content planning in Meta Business Suite

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Manage your inbox across apps

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Inbox all messages view in Meta Business Suite

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By using the Inbox feature in Meta Business Suite, you can communicate more easily online with people interested in your business.

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In addition, it can help you save time by allowing you to oversee your business's conversations across Facebook, Messenger, and Instagram Messaging in one place. Using the Meta Business Suite Inbox, you can:

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Reply to messages directly.
Respond to comments on your Facebook and Instagram posts.
Organize your inbox with multiple email client-like features.
Filter and sort conversations.
Set up automated replies.
Designate your public status as online or offline.
Search messages across apps.
View and manage customer information.

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Keep track of all notification activity

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Notifications tab view in Meta Business Suite

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Using the Notifications tab, you can review all activity for your business on Facebook and Instagram. Additionally, you can view the to-do list directly on the Home screen to prioritize unread messages and comments.

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View insights and trends

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Insights view in Meta Business Suite

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Analyzing the results of your organic and paid social media activity across Facebook and Instagram is made easier with Meta Business Suite.

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When you use Insights, you can see metrics, trends, and visual reports that can help you determine which Facebook and Instagram strategies are working and where improvements can be made. With this information, you will be able to better allocate your resources and time.

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For example, if you run a business with a Facebook Page, an Instagram account, and an Ad account, you can see insights for all these accounts in Meta Business Suite within the Insights section.

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Access other useful Meta tools

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All tools section view in Meta Business Suite

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From the All tools section of Meta Business Suite on a desktop browser, you can quickly access other Meta features like Commerce Manager, Ads Manager, Business Settings, and more.

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Create and run ads

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Create Ad view in Meta Business Suite

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The Ads section of Meta Business Suite offers you an alternate way to create and run ads across Facebook and Instagram if you don't want to switch to the dedicated Ads Manager tool.

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For example, you can quickly boost stories and posts in one place to increase your reach.

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Difference Between Ads Manager and Meta Business Suite

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Think of Ads Manager as one of the many tools that are part of the Meta Business Suite.

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Ads Manager has a dedicated browser application and mobile apps.

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With its focus on offering everything in one place, Business Suite provides a simplified version of Ads Manager natively in its interface, as shown in the screenshot above.

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We still recommend that you use the dedicated Ads Manager to have more control over your ad creation and delivery process.

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Additional tips to make the most of Meta Business Suite

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Use the drafts feature to create content in batches and save time.
Repurpose Facebook content on Instagram and vice versa.
Use the calendar view to easily visualize your content planning.
Use the media library for quick access to your commonly used creative assets.
Save your frequently answered questions as auto-responses.
Use the mobile app to respond to comments and messages on the go.
Analyze popular comments and questions to inform your content strategy.

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Frequently asked questions about Meta Business Suite

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Is Meta Business Suite free to use?

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Yes. Meta Business Suite is completely free to use and accessible via desktop browsers and mobile apps. All you need is a Facebook account and Page to get started. Follow the detailed instructions mentioned above for further help.

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Who is Meta Business Suite for?

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This tool is for you if you are a small or medium business owner or manager who wants to save time managing your business's social media accounts.

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You can also use it if you are an agency managing Facebook and Instagram-related social media accounts for multiple clients.

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How is Facebook Creator Studio different from Meta Business Suite?

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Creator Studio is all about content creation. It provides tools for you to create and publish posts and insights into how your content is performing. Once your post has been published, you can use Creator Studio to view the performance of your post, edit it, and delete it.

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Meta Business Suite serves as a hub for all of your business's Meta platform-related activity. You can use Business Suite to manage your pages, ad accounts, Instagram accounts, etc.

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Creator Studio is a tool for content creation and management, while Business Suite is focused on managing your entire business presence on Meta’s platform.

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How do I find my Meta Business Suite account ID?

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There are multiple ways to get your Meta Business Suite account's ID:

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You can grab it from the logged-in window's URL screen.
You can view it easily from the Business Settings under the Account Info section.

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Wrapping up

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The Meta platform offers many tools and features you can leverage for your business. Meta Business Suite is the hub that brings all these cohesively together for better utilization.

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When you learn how the Suite works and how to use it effectively, you'll be able to manage all your Meta activities from one place. This will ultimately free up more time for you to focus on other business areas.

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We hope this beginner's guide to Meta Business Suite (formerly Facebook Business Suite) has given you all the information you need to get started using this platform successfully.

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By the way, if you want to focus on creating quality social posts and ads for Facebook and Instagram, you would be amazed by what CopyAI's suite of AI-powered copywriting tools can do.

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For example, this free Instagram caption generator can churn out highly-engaging caption copy for your posts in seconds. You can try it for free today.

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Have you been researching online to learn about any of these tools—Facebook Business Manager, Facebook Ads Manager, Facebook Business Suite, Meta Business Suite, or Meta Ads Manager? Good news, now you only have to focus on two new terms: Meta Business Suite and Meta Ads Manager.Post Facebook's rebranding to Meta Platforms in late 2021 and the ongoing transition from Facebook Business Manager to Meta Business Suite, these are now their primary business tools.

How to Use Instagram for Marketing: Everything You Need to Know

2022-08-17T00:26:00.002-07:00

Starting as a platform for simply sharing the latest selfie and photos of favorite dishes, Instagram has grown into a supreme marketing stage where every business should make its appearance.

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Instagram Marketing refers to all marketing activities that take place on the platform. Close to a third of marketers report achieving the highest ROI from Instagram, and almost three-quarters of U.S. companies use it as a marketing tool.

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Have you started considering or leveraging this opportunity, too? Knowing how to use Instagram marketing will help you benefit from its potential. Your #1 priority is to understand how the Instagram algorithm works so that you can make sure your campaigns will make it to the right audience.

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The truth is, the Instagram algorithm takes a great lot of criteria into consideration when deciding what content and in what order to show to each of its more than a billion users. Important factors are the user’s behavior and interests, their interactions with your brand, content relevance, type, timeliness, and more. Getting to know the nuts and bolts of the platform’s algorithm can be quite tedious and time-consuming.

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That’s why we’ve set out to help you by providing tested and practical guidelines to make sure you reach your best audience. We’ll walk you through the whole process – from creating a marketing strategy to implementing it, to building a robust and thriving brand on Instagram.

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First things first.

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Why Use Instagram for Marketing?

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Instagram is quickly becoming one of the most popular social media platforms for marketing your business. With the right strategy, Instagram can be an effective tool for building trust and credibility with your audience while increasing brand awareness and sales conversions. Here’s why you should consider Instagram for marketing:

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Instagram Has a Large and Diverse Audience

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With more than 1.4 billion users, the platform allows you to reach relevant audiences at scale, as well as build an authentic relationship with your customers. More than three-quarters of Instagram users are aged between 18 and 44 years old. This social media platform features high engagement rates making people spend a lot of time on their phones each day.

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Image Source

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Users currently spend about 145 minutes every day on Instagram. This increases your chances to get enhanced exposure to audiences who are likely to be interested in your products or services.

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Instagram’s Visual Nature Makes It an Excellent Platform for Showcasing Products

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With its photo-centric culture, Instagram allows you to showcase your brand and your products in an authentic way that resonates with customers. What’s more, 54% of Instagram users are likely to make a purchase after seeing a product or service. The platform offers many features that make it easy for businesses to share their products and service-related content and boost brand awareness.

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For example, if you own a hair salon or spa, Instagram is an ideal place to post before and after photos of hairstyles and facials. The potential clients can get a better idea of what they will look like after getting those services done. If you own a retail store, Instagram can be used to showcase your product line and show off your latest inventory additions. With that being said, Instagram is the key to B2C and eCommerce success.

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How to Build an Instagram Marketing Strategy

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If you want to get the most out of your Instagram marketing efforts, you need a plan for engaging with your customers and prospects. This means you should have a goal in mind for each post you create and an idea of how that post will help move the needle on your business goals.

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So, how do you get started with your Instagram marketing strategy and why does it matter? There are several steps involved in building a successful Instagram marketing strategy, including:

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Setting Your Instagram Marketing Goals and Objectives

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This is an essential step you shouldn’t overlook as it will help give direction to your efforts. Making the expected outcomes clear will ensure that your time spent on social media is worthwhile. So, what do you want to achieve with your Instagram marketing activities?

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There are two types of goals:

Long-term goals, which are the final outcome you want to achieve. It's what your company is striving to be and what you want to accomplish. The longer they are dated, the more flexibility you have in achieving them. An example of a long-term goal is growing a 50k following or increasing engagement in two years’ time.
Short-term goals, which are smaller milestones that help drive towards larger ones. Short-term goals are usually related to sales targets, service levels, or other key performance indicators (KPIs). These can be reviewed on a monthly or quarterly basis, as well as annually as part of your budgeting process.

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Here are a couple of the common Instagram marketing goals you can find relevant to your business.

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Enhance Brand Awareness

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This is the usual reason for launching a business on Instagram. You can establish a full-blooded presence on the platform letting your followers know more about your company values, life, and atmosphere. Instagram allows you to create and target a brand message that can make audiences see the people and the ideas behind your business.

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Increase Your Following

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Attracting new followers will increase your following base and will enable you to reach more potential customers.

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Let Audiences Know About Your Products and Services

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Instagram offers an additional channel where you can make your products and services seen by your existing and potential customers. You may aim at making your followers sense and want your product or service. With the right content, the platform allows you to create a vivid and appealing picture that can ultimately drive sales.

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Sell Your Products/Services

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Your Instagram marketing goal can also be to increase sales, which means that you’ll have to streamline your audience’s buyer experiences by providing them with the option to make the purchase directly within the platform. This is the goal of most of the B2C eCommerce brands on Instagram.

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Increase Engagement

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Instagram engagement is measured as the total number of audience interactions with a post. There are three main types of Instagram engagement: likes, comments, and shares. Shares are particularly valuable because they increase your post's exposure and can attract new followers. When someone likes or comments on your post, it gains increased visibility in users' feeds.

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Having set your goals, go further by specifying the particular parameters associated with their accomplishment. For example, if you want to increase sales, set the specific numbers and amounts of sales you’re aiming at and the time allocated to achieving them. Clearly identifying your goals for Instagram will keep you focused and motivated when working on the platform.

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Identifying Your Target Audience

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It’s a critical step in developing an effective marketing strategy. It's important to understand who you're trying to reach and how they differ from other groups of people. Here are some questions that might help you define your target audience:

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What Are Their Demographics?

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Age, gender, race, income, and education level all play important roles in defining an audience. For example, selling luxury lady’s jewelry involves engaging with a completely different audience from the one you’ll have to attract if you sell cheap electronics.

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What Are Their Interests?

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Do they like reading or watching movies? Do they love cars or sports? What kind of music do they listen to? Answering these questions can help you create content that resonates with your audience. It can also give you ideas for additional products or services that cater to their interests.

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Where Do They Live and Work?

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What communities do they inhabit during their free time? The details will help you determine where your business should locate itself and how best to reach customers through advertising or public relations campaigns.

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As an example, let's say that you've invented a new type of shoe laces. It's important to know who would be interested in buying these laces. You may think that everyone would want them, however, this isn't true. You need to find potential customers who might need or want your product before going any further with development or marketing.

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Create an Instagram Content Strategy and Calendar

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An Instagram content strategy is a plan for creating a consistent and interesting stream of content.

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To create an Instagram content strategy, start by identifying what type of posts you want to share on the platform. Let’s say you're in the footwear industry. It may make sense for you to post photos of people wearing your products or offer tips on how to style shoes in different outfits. Then, think about what kind of photos/videos/comments people typically like on the platform and try to incorporate those into your posts as well.

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Nike, for instance, offers a combination of product-related and lifestyle content, including useful tips on how to keep, dye, or glue your shoes.

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Next, create a calendar. This will help you stay on track with your strategy and make sure you don't miss any important deadlines.

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Plan How to Establish a Consistent Brand Image on Instagram

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Since the platform is so visual, it’s important that you have a consistent brand image both on Instagram and across all of your channels. This means that your Instagram profile should match the style of your website and other social media accounts. Also, use the same logo and color scheme in all of your photos. It's often the first thing people will see when they search for your business.

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What’s more, consistency helps viewers associate your brand with a certain style of photography or video production. Make sure that every post follows the same style. That way, people will know it's from you when they see it pop up in their feed, even if there isn't any text associated with it.

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Identify Strategies to Grow Your Instagram Following

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Once you’ve determined how to build a consistent brand on Instagram, it’s time to grow your Instagram following base.

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Focus on the possible ways to build a social media following, such as engaging with audiences consistently, offering fun and useful content relevant to your customer profile, and using reels.

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Choose the Right KPIs for Your Instagram Marketing Strategy

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Key performance indicators (KPIs) are the metrics that you use to analyze the success of your Instagram marketing efforts. There are some KPIs that work better for different types of businesses. It's important to choose the right ones for your business and then track them consistently.

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The most important thing to remember about KPIs is that they should be specific to the goals of your business. In other words, you can't just choose any old KPI and expect it to help you become successful. You need to pick one that will help you measure how well your Instagram marketing campaign is doing at achieving the goals that are most important for your business.

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We’ll discuss analytics and metrics in greater detail later on, so stay tuned.

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Establish Your Brand On Instagram

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If you don’t have an Instagram account yet, you can download the app from the Google Play Store or App Store.

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How to Create an Instagram Business Account

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The first step is to sign up. You can sign up with your phone number or email, or log in with Facebook. If you select the email option, make sure to choose your business email.

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Next, enter your business name under the Full Name section. This name will be displayed on your Instagram profile. Then, pick a recognizable username. If you don’t like your username, you can change it later.

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After that, go to Settings, Account, hit Switch to Professional Account, choose Business, select your category, and hit Done. That’s it! You now have an Instagram business account.

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How to Optimize Your Business Account to Build a Consistent Brand

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It’s not rocket science and you can do it in several easy steps:

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Select a Consistent Branded Color Scheme

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Color is a powerful tool that can be used to convey a wide range of emotions and feelings. A brand's color scheme can help people instantly identify your company, or it can make your logo dull and easy to forget.

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The key is to select a consistent branded color scheme that matches the overall tone of your brand and makes an impactful first impression on consumers.

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Select a Clear and Recognizable Brand Profile Photo

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The Instagram profile photo is one of the most important elements of your Instagram presence. It’s the first thing Instagrammers see when they land at your profile.

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Choose an eye-catching branded profile photo that reflects the look and feel of your brand so it can represent your company in a way that grabs their attention.

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Build an Instagram Bio That Speaks for Your Brand

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Username

There are a few different ways to come up with a username for your Instagram account. You can use your company name, your brand name, or even just pick something that is easy to remember and makes sense for your business.

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A good Instagram username will make your feed look more professional and will help you get more followers. It should be short and easy to remember, but also unique so that it stands out from all the other accounts.

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While you can change your Instagram username at any time, there are a couple of reasons why you might want to pick a good one from the start:

It makes your brand easy to be found by people. If someone searches for your business or brand name, they'll be able to find you easily if it's included in your username.
It helps build trust with new customers. If people know who you are before they reach out to you, they're more likely to take action and engage with your content.

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Services and Hashtag Links

The bio section is one of the most important parts of your profile. Listing the services in your Instagram bio will help people find out more about what you do without having to ask you directly. It also tells them what types of projects they can expect if they work with you. That's why it's so important that you make sure it's written well, clearly, and accurately. This can be as simple as having a link to your website.

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Also, use hashtags in your bio to make your brand more searchable and discoverable.

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A Website Link

Including a website link in your Instagram bio is a great way to drive traffic back to your site. It’s intended to encourage people who see your profile picture or bio link to click through and learn more about you or your business. Use tools like Bitly, or Linktree to keep your profile from looking cluttered by a long and hard-to-decipher website URL.

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Contact Information

One of the most important things that you can add to your Instagram bio is contact information. Include your email address or phone number in case people want to reach out to you directly without having to message you through social media. This way, when someone finds your profile and is interested in working with you, they'll have an easy way of getting in touch with you.

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Introduce Your Brand Through Instagram Stories Highlights

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Instagram Stories Highlights are a great way for new users to introduce themselves or their brand to other users. These highlights can include anything from videos and photos to text and links. They also have their own dedicated section in the Instagram app so people can easily find them.

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Share your best content. You want people to know who your company is and what it does. If you have great photos or videos, they can be repurposed through the highlights feature. There are different ways to achieve that.

You can highlight your products and services by regularly posting content related to them and their features.
You can opt for another tactic – attracting prospects’ attention by sharing entertaining, visually appealing, or motivational content that resonates with your audience. You can simply try and make their day.

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This is a way to make your brand known and engage with potential customers without being over and purely promotional. Adding relevant hashtags will let you better target your posts and attract new followers that match the specific demographics or interests.

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Take a look at the following example. The Blurt Foundation uses a combination of motivational quotes, interactive quizzes, and educational content to build brand awareness.

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When you have a strong brand presence on Instagram, people will start to recognize your name and associate it with high-quality products or services. This can build trust between you and them as they will feel comfortable buying from you. As a result, this will lead to more sales.

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You can also use Instagram Stories highlights to share:

Exclusive content that might not fit into your feed, like behind-the-scenes photos from an event or product demos
Upcoming events or sales at your business by highlighting them in the Instagram Stories highlights section of your Instagram profile. This will help people find out about them even if they don’t follow you on Instagram

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Remember, it’s important that you keep these stories short and sweet.

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Arrange Your Content Pieces Including User-Generated Content

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User-generated content (UGC) is any form of media that has been created by consumers. Interweaving it in your posts brings a number of benefits to your business:

Your followers will feel part of the community and of the brand story, which will boost engagement
People tend to believe other customers that have already tried using a product instead of just taking your word for it
Using user-generated content will help build an image of a consumer-centered brand that cares about its customers
Your posts will be seen by your user’s followers and will thus gain better visibility.
You’ll be able to offer more diverse content

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Airbnb does really great in incorporating user-generated content in their Instagram posts.

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This strategy helps Airbnb encourage interactions of their followers with their content, driving more engagement and building trust.

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Also, remember that the followers of my followers potentially are my followers, too. So, don’t miss the opportunity to expand your following by incorporating user-generated content. What other options do you have for this purpose?

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How to Grow Your Instagram Following

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Instagram is a great place for connecting with your audience and building relationships. It takes time and effort to get the word out about your brand and create new customers. Here are some of the most popular strategies you can use to grow your Instagram following:

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Create Valuable Content

If you’re just starting out on Instagram, the best strategy to grow your audience is by offering something of value to them. You can create useful, informative, and entertaining content. Whether it’s an article they can read, an image they can look at, or a video they can watch, people will want to follow you if they get something out of it. The more engaging your posts are, the more likely people will want to learn more about you and follow you on Instagram.

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Once you have established yourself as someone who offers value and provides enough content that people want to see every day, then it becomes easier to grow your follower base.

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Post Consistently

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Posting regularly is a great way to keep your followers engaged and interested in. Ensure consistency and avoid losing momentum over time.

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Help Your Potential Followers Discover Your Brand More Easily

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In the overcrowded Instagram landscape, it’s essential to get seen by the right users. Make sure to facilitate them by including hashtags in your content.

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Also, tag other businesses and users whose followers are likely to be interested in your products or services as well. If you sell footwear, for instance, it makes sense to tag a business that offers bags or hats. Or, imagine you’re running a spa center. Tagging a gym or a hairdressing salon in your area can potentially bring new followers to your business.

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Encourage Followers to Interact with Your Content

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Using Instagram story stickers is one of the effective strategies to encourage audiences to interact with your content and drive engagement.

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The question sticker works really well. It allows you to talk with your followers in an engaging way. They can ask you questions on a certain theme or you can let them ask about anything they need to know.

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Another way to boost engagement is using memes. They're also a fun way to spread your brand's message and get more eyes on your content.

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Memes are a great means to convey a message or show your personality. The best thing about memes is that they make people laugh, increasing the chances of shares. So, the more people that interact with your posts, the higher your Instagram engagement rate.

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Engage with Your Active Followers

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Engage with your active followers by interacting with their content and comments. This will show them that you care about what they think and the fact that you are taking the time to engage with them.

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Showing your appreciation of their support will encourage them to stay loyal and become your brand advocates. And this is one of the most effective ways to increase brand awareness and expand your following.

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Posting Marketing Content on Instagram

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The content you post to Instagram is one of the most important things to help you grow your business. What’s more, it's also one of the easiest ways to get people involved with your brand and create a community around it.

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Types of Instagram Content to Post

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Here are some of the most popular types of Instagram content:

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Photos

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People love sharing photos on Instagram. Pictures are great for connecting with other people and brands. The key is finding a way to make these images look natural while still promoting your brand's message.

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Consider:

Posting high-quality images to attract more followers and grow your business
Promoting your products and services with beautiful images
Showcasing your expertise and knowledge through tutorials or tips
Sharing behind-the-scenes insights into your business operations

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Videos

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Instagram videos allow you to be more creative and tell a story in a captivating way. Post videos to show how your products work.

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For example, if you sell shoes, you can create a video showing the shoe being worn by different people with different body types. This helps people visualize themselves wearing this shoe and makes them feel connected to it on an emotional level.

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Carousels

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Carousel posts are a great way to show off more than one thing making it easier for people to consume your content without having to scroll endlessly.

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You can use them to highlight products, services, events, and more. They help you create more engaging visual content that will draw your audience's attention.

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Shopping Posts

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Buying products on Instagram is easier than ever. Did you know that 44% of the surveyed people on Instagram shop weekly using the product tags feature? What’s more, 50% of Instagrammers use Instagram to explore new brands, products, or services.

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Anthropologie, for example, publishes shopping posts to sell products and to boost their sales.

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Use the shopping posts feature to promote your products. You can showcase your latest collection, featuring new products, or give people the option to shop directly from your account.

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How Often to Post

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Once you've identified what types of posts you'll be sharing, think about how often each one should be posted. However, keep in mind that overloading your followers with too many posts can weaken their interest.

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Posting too frequently can also turn off some users who don't want their feed filled with too much content from one user only. Once or twice a day is usually a good balance for most businesses.

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Instagram Stories for Marketing

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Instagram stories provide businesses with an opportunity to connect with customers on their terms. Instagram Stories is a feature that allows you to share photos and videos that disappear after 24 hours. What’s more, you can engage with your followers by sharing relevant content and responding to their questions. Let’s start with the basics.

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Why Market with Instagram Stories

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As of January 2019, it was reported that 500 million Instagrammers used Instagram Stories every day. This is a huge opportunity to engage with potential customers.

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Instagram stories make it easy for you to share your brand's personality, showing behind-the-scenes action and encouraging interaction between the reader and your brand. You can also use Instagram stories as part of a contest or giveaway campaign, where you offer prizes or coupons to users who follow through on certain actions within your story.

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Note that Instagram stories can only be 15 seconds long and disappear after 24 hours. However, you can make them stay permanent if you post them as Instagram Stories Highlights.

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How to Use Instagram Stories for Marketing

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Instagram Stories are a great way to create an engaging and interactive experience for your followers. You can showcase products, services, and more. To create an Instagram Story, hit the

and select Story.

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From there, you have two options:

You can choose a photo from your gallery
You can take a photo

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Then, tap the Next button. You will see a share option. You can share the Instagram Story as a message, with your close friends, or just share it with everybody.

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If you want your Instagram Story to become permanent, tap Add to highlights, New, Add, and Done.

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Insta stories also have plenty of features that make them an effective marketing tool.

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Location Stickers

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You can add location stickers by tapping the sticker icon in the bottom right corner of your screen. A panel will open up with all kinds of location stickers, including landmarks and restaurants. People who view it can see where you are at that moment.

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Tap on one and then move it into place by dragging it around. You can also change the size of the sticker by pinching or expanding it with two fingers.

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Hashtag Stickers

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Another great new feature is hashtag stickers. These tags are searchable by anyone who is following you on Instagram, so they can find out more about what they mean if they want to.

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When you tap on the sticker icon, you'll see a panel with different hashtags to choose from. If there's one that fits your photo well, tap on it and then drag it into place on top of the image.

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Clickable Links

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You can also add clickable links that take users directly to your website or the product page. This is an excellent opportunity to drive traffic and promote your products and services.

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In addition, the See More CTA that appears with clickable links is small and people may not see it. It’s a great idea to use arrows or other features to make the CTA stand out.

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Image Source: lushcosmetics

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Polls

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Instagram polls are a great way to get feedback from your audience, whether that’s in the form of votes or comments. Brands can choose which type of poll they want to use: list, yes/no, or multiple choice. The results will appear as a tally at the end of the poll, so you can easily see how many people voted for each option.

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You can use polls to poll your followers or ask specific questions. They can be used as an alternative way of driving engagement with your post or just a fun way to get your audience involved in the conversation.

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Emoji Sliders

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Emoji sliders let you ask questions about things like travel plans, food preferences, and more by using emoticons instead of words.

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They’re easy to use and give your followers an opportunity to express themselves visually.

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Question Stickers

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Question stickers are a fun way to engage with your followers and customers. You can use them to ask questions, announce giveaways, or just solicit feedback on a product or service.

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The Question sticker has two parts: the question text, which is displayed on the sticker itself; and the answer field, which is set automatically based on the question's text but can be edited manually if necessary.

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Countdown Stickers

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Countdown stickers are a fun way to add a countdown to your photos. You can customize the text, color, and font. Once you've chosen your design and entered the desired date, you can share it on Instagram.

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Countdown Stickers are also a great way to create excitement and generate interest in your product or service. When someone taps on the sticker, it'll show them how much time is left before your big event.

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Basically, the above-mentioned stickers are best for marketing purposes. They help you be creative, think out of the box, and achieve your marketing goals.

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Market with Instagram Live

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Instagram Live is an interactive feature that allows you to broadcast live videos to your followers. You can see who's watching and read comments from your followers while broadcasting. Instagram Live is perfect for engaging with your followers and boosting your brand awareness.

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What’s more, Instagram Live creates a sense of urgency as it lasts for only 24 hours from the moment you stop recording. This is a great fear of missing out (FOMO) marketing technique that may urge your followers to watch your Instagram Live video.

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Need some more details on how to go live on Instagram? Check out our dedicated blog.

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How to Use Instagram Live to Market

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The Instagram Live feature is a great way for your business to interact with your followers. It also gives you an opportunity to show people behind-the-scenes footage and answer their questions in real-time.

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If you're running a sale or discount, for example, go live on Instagram and tell people about it. If you want them to buy something, show it off and describe the features.

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If you run a clothing company and have new clothes coming out in two weeks, go live on Instagram and show them off! This is a great way to tease your audience and make them look forward to the moment they’ll be able to order. Also, people love to see behind-the-scenes stuff. So, let them take a look at the way that upcoming fancy jacket is being designed in your atelier.

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You can also use Instagram Live to show people how something works or answer questions about your product or service.

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Here are some tips for using Instagram Live for your business:

Plan ahead. Know what you want to say before you start broadcasting, so that you don't have to worry about finding something to talk about while you're live.
Keep it short. Some people might not want to watch a whole hour-long live. They may tune in and out during the broadcast or just watch the first 30 seconds and then leave. Keep your broadcasts short — no more than 10 minutes at most — so that these people don't lose interest or feel like they're being forced to sit through too much content at once.

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Use Hashtags to Market on Instagram

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A hashtag is simply a word or phrase that is accompanied by a hash mark (#). When someone clicks on an individual hashtag, they will see all of the posts that have used that specific hashtag. This is an easy way for people to find photos on Instagram that relate to specific topics or interests.

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The use of hashtags has become an important part of marketing on Instagram. They allow businesses to reach a wider audience and get in front of people who might not otherwise know about them or their products. But which hashtags should you be using? What are popular hashtags? How do you make sure that you're using them correctly?

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How to use Instagram Hashtags

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You can use hashtags in the caption when you upload your content or in the comment section. The process is quite easy and straightforward:

Upload a video or photo.
Hit Write a caption and write # and the desired text immediately after the hash mark.
Tap Done (if you’re using an Android device) or Share (if you're using iPhone).

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Make sure each photo has at least two (and up to thirty) relevant hashtags at the end of the caption. Also, special characters and spaces won't work. What you can do, however, is to use the free Instagram Hashtag Generator to help you write the best hashtags for your post.

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Create a list of relevant hashtags from which you want to draw attention. Remember to use as many relevant hashtags as possible when posting photos of your products or services. They help users discover content related to their interests or current events.

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How to Choose Instagram Hashtags

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You can use hashtags on Instagram to get more engagement, increase your following and grow your business.

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Take some time to research popular hashtags related to your industry and competitors. Look at what’s already being used.

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You can choose the right hashtags by doing a simple search in Instagram's search bar or by looking at the top posts under each hashtag. Once you've found some popular ones that seem relevant, add them to your photo captions and see how they perform over time.

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Use IGTV for Marketing on Instagram

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What is IGTV

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The Instagram Television application (IGTV) was launched in June 2018 to enable users to share hour-long videos on the platform. In October 2021, Instagram announced the unification of feed videos and IGTV, which doesn’t exist as a separate functionality and format anymore.

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Why to Market with Instagram Video (formerly IGTV)

Unlike Instagram Live, Instagram Video enables users to edit their videos and fine-tune their message. Business account users can upload videos up to 1 hour long from mobile devices and desktop computers.

Video is the most sophisticated visual storytelling medium that allows businesses and creators to make content that stands out, inspires, and converts.

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How to Use Instagram Video (formerly IGTV) for Marketing on Instagram

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The platform enables you to upload a video or record a new one using your Android or iOS device. Also, you can share a video on instagram.com from your computer.

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How to upload or record an Instagram Video in the Instagram app for iOS and Android?

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To benefit from the marketing potential of video content, follow these steps:

Open your Instagram app and select

Select the video you want to share from your phone library or record a new video by tapping and holding

above the library section. You can switch between the rear-facing camera by hitting

Lift your finger to end recording.
Hit Next in the right top corner and edit your video by applying a Filter or selecting a start and an end by tapping Trim.
Hit Next and tap on the video preview to choose a cover image by sliding at the bottom, selecting a photo from your mobile by tapping

and Add from gallery (for Android) or Add from camera roll (for iPhone).
You can then add a caption, tags, and location. You can also add the video to a series or create a new series.
You have the option to Boost your video and selecting it will let Instagram set up your ad.
You can tap Add reminder and enable your audiences to turn on reminders for an upcoming event announced in your video.
Indicate whether you want to share your video on Facebook by switching the option on or off.
Hit Share and let your audience see your video.

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How to Upload an Instagram Video on The Website from Your Desktop Computer

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Instagram enables you to not just watch other users’ videos on your desktop but also upload your video content. To do so, take the steps below:

Navigate to instagram.com and select

By clicking Select from computer, you can choose, drop, and drag an mp4 or quicktime video file. Choose the size and adjust it to the feed and grid.
Select Next to set a cover image by sliding or uploading a photo from your computer. When you’re ready, locate Next in the right top corner and click it.
Now, you can add a caption and your location. Selecting the Advanced settings will enable you to hide like and view counts and disable commenting on your video. Click Share, and your video will appear in your feed.

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Note that video previews are 60 seconds long, and in the case of video ads, the preview will be 15 seconds. Also, you can boost only videos that are up to 60 seconds long.

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Combining IGTV and video formats simplifies producing and sharing video content and lets businesses and creators cross-post it in direct messages and Instagram Stories, providing multiple ways to engage with followers.

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8 Effective Instagram Marketing Strategies with Inspiring Examples

Host an Instagram Giveaway or Contest

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An Instagram contest is a great way to get people interested in your brand and the products you sell. Hosting an Instagram Giveaway can be one of the best ways to make sure that your followers are engaged and excited about your account.

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For example, if you're hosting a giveaway for a popular product, it is likely that your followers will share their experiences with their friends and family on social media. As a result, you’ll see enhanced brand awareness and increased sales.

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If you're hosting a giveaway or contest on Instagram, here are some tips to help you create a successful promotion:

Choose your prize wisely. The prize should be something that will appeal to your target audience.
Make sure your prize is relevant to the theme of your contest. Also, the giveaway should be easy to ship, if applicable.
Choose a reasonable deadline.
Use hashtags when posting about the contest. This will increase the visibility of your post and allow others to discover it through search results.

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Use Affiliate Marketing

Affiliate marketing is a great way to enhance your reach and generate extra profit without investing extra resources. What’s more, affiliate marketers often have existing relationships with potential customers that are likely to be interested in your products. So, this is a WIN-WIN-WIN strategy that offers benefits for you, your affiliate, and customers alike. When you have an affiliate program, you can get new customers without having to do any of the legwork yourself. It doesn’t come as a surprise then that it’s used by 80% of businesses.

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The advantages of starting an affiliate program are:

The cost of running an affiliate program is low and the setup is simple.
You don’t need any technical knowledge or experience to set it up and run it.
It’s easy to recruit affiliates who will promote your product on their websites and social media accounts.
You don’t have to worry about customer service issues – all sales are handled at the merchant’s end of the transaction.

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Affiliates can help with the hard work of promoting your products or services. They'll put in the time and effort to spread the word about your brand, driving more traffic to your website. The most common affiliate program is Pay-per-Sale. It’s performance-based and pays affiliates after closing a deal. The affiliate commission can vary significantly across products and industries, ranging between 3% and 70% of the sale price.

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Finding the right affiliates that can promote and sell your product could be challenging. To attract potential affiliates, create an announcement of your program. You can set it up as a paid ad and target the users that will see it. To be able to identify the one that is most effective for your product, you have to narrow your search by specifying your niche using Instagram Insights.

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In the example below, the for-profit social enterprise Alison has shared their affiliate program announcement specifying their target audience and the steps to take to become part of their program.

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To increase the efficiency of your effort, use appropriate hashtags. This will make your program more easily discovered by influencers looking for affiliate marketing opportunities.

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Let an Employee or Influencer Takeover

Opting for an Instagram Stories takeover will help diversify your content while ensuring consistency of posting. You can take over your Instagram to an influencer, employee, or even a partnering business.

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Influencer marketing, for example, is a powerful way to gain exposure and increase brand awareness. With $5.78 earned for every US dollar invested, it’s a great way to use Instagram to boost your profits. An influencer can promote your brand through their Instagram account and drive traffic back to your site or landing page. They can also do it from your account.

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Also, this strategy works great with businesses swapping stories. Take a look at the example below, where the Il Salviatino hotel in Florence took over the Instagram Stories of @travelandleisure.

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Another option is to turn your eyes to your team and have them create an Instagram story. The Shona Project has established the consistent practice of letting their employees take over their Instagram under the “Welcome to our team!” initiative.

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To encourage more followers to view and interact with your guest-hosted story content, make sure to announce the turnover in advance.

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Set Up a Marketing Campaign with a Partner

You may be surprised by the great potential of partnering with other brands. Reach out to a business offering products that would go perfectly with yours and discuss the opportunity. Also, pick up a date or an occasion that can be particularly relevant to your campaign.

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An excellent example is provided by Ryobi Tools USA and Pelican Professional. They have come up with a Father’s Day giveaway, featuring a Lawn Mower Kit, a Bluetooth Speaker, and a Wheeled Elite Cooler as an award. Just within an hour after its launch, the campaign received more than 2k likes and more than 20 participants.

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This strategy involves finding a potential partner with a similar customer profile so both brands can benefit from the partnership by gaining an additional quality following. Set prize eligibility conditions and ask users that enter the event to perform certain actions, such as like the post, follow both partners, tag other users, etc.

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Do you want to further enhance the impact of your campaign? Launch it as a cross-platform campaign and run it simultaneously on other Meta social platforms like Facebook. Take a look at our comprehensive step-by-step guide to setting up a Facebook giveaway and get some useful tips and inspiring ideas.

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Give and Ask for Instagram Shoutouts

An Instagram shoutout is when another user posts an image or video and mentions your username in the caption or comments section (starting with @). This allows their followers and viewers to click on the shoutout and go straight to your profile page without having to search for you first.

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Shoutouts are a great way to gain exposure. In the following example, the creator @lesleyannemurphy mentions the Electrolit USA, encouraging users to visit its page.

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This strategy is particularly beneficial for new businesses. You can ask for a shoutout in a DM (direct message) and offer to return the favor by giving a shoutout, too.

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Repost Viral Content from Other Brands and from Your Audience

Reposting other brands’ content has become a great way for businesses to diversify their content and gain more exposure on Instagram.

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Reposting other brands' content can help you gain new followers and build relationships with companies that are relevant to your business.

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Share content posted by different brands weekly or monthly. This will give you more variety in the types of content that get shared in your profile. Just make sure to select posts that are likely to grab your followers’ attention and remember to credit the original poster.

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Use Paid Instagram Ads

Paid ads on Instagram can be a great way to get your content in front of new eyes and drive action from new people who don't yet follow your brand on social media. You can use them to promote your campaigns and sales or to increase your website or landing page traffic.

Image Source: carsmagnetfr

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Paid Instagram ads give you access to various targeting options such as location and interests, which can help you reach out to specific audience segments. You can choose to target people based on their age, gender, and location or even use hashtags related specifically to your industry with paid Instagram ads. So, it's easy to focus your campaign on a specific type of customer and ensure cost-effectiveness.

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The platform supports short and long-form ad content. Using Instagram In-Stream video ads (formerly IGTV Ads), you can engage long-form video fans. Such videos can be up to 60 seconds, with a 15-second preview.

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Use Stories and Instagram Live to Post Teasers for New Products and/or Services

The platform provides an excellent way to spread the word about your new product launch, evoking excitement and enthusiasm among your audiences. You can go Live and let potential customers see and feel the product and answer their questions in real-time. You can use a photo, carousel, or video and add an enticing product description.

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Man Arden offers a great example of drumming up excitement around their new product and boosting engagement by including a quiz and the opportunity to win a prize.

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Image Source

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Note that you shouldn’t tell everything about your upcoming product at once but rather tease the audience by sharing some new detail every two-three days or every week, for example. You can even combine that with a discount code, coupon, or gift card for the first person to claim it. This will help you keep your prospects warm and create a fear of missing out.

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Tips and Tricks to Level Up Your Instagram Marketing

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Work Smarter with AI-enabled Tools

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Catchy copy is one the most important elements of your Instagram marketing efforts. Using sophisticated tools can make your life much easier and your Instagram campaigns far more successful.

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With the free Instagram caption generator, you can create copy that your audience will love without even signing up. It's the first thing people see, and it can make or break your post. Captioning your Instagram posts is an excellent opportunity to make your content resonate with your audience.

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Keep it short and sweet! Shorter captions tend to work better than longer ones because they're easier for users to scan through quickly when scrolling through their feeds. Take a look at the other free Copy.ai tools and use them to get valuable inspiration to craft your Instagram Bio and come up with catchy hooks, product names, and mottos.

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With its full suite of Social Marketing Tools, Copy.ai can be your game changer and can help you achieve your Instagram marketing goals without spending a fortune and investing tons of hours and effort.

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Create Beautiful and Aesthetically Appealing Posts for Your Feed

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Instagram is the best place to show off your brand's visual identity. Remember that it’s overflowing with stunning photos and videos. How can you stand out and grab users’ attention? It’s important to make sure that you’re using high-resolution images.

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Also, choose a specific theme for each post so your followers can easily recognize your posts. This can be anything from a specific color palette or style of photography to a certain type of photo styling.

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Partner with an Influencer

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Let’s say you own a restaurant and you want to promote it. You can hire an influencer who has a huge following in the food industry and get them to promote your restaurant. They might post a photo of their delicious meal at your restaurant with a caption that says something like, “Had the best dinner last night!” The more people who see that post, the more likely they are to visit your website or make a reservation at your restaurant.

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You can also hire an influencer to post about how much they love your product or service. So if you sell high-quality cosmetics, ask an influential makeup artist if they would be interested in promoting your products on Instagram. Not only will this get your brand out there and spread awareness about what you sell, but it will also help establish trust among potential customers who follow these influencers.

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Put Your Followers in the Spotlight

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Your customers are your greatest asset. Focus on them by regularly sharing content delivered by them and expressing your gratitude for their purchases and participation in your marketing campaign and events. Posting on Instagram can be an easy way to show your customer appreciation.

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Take advantage of Stories as they are one of the best ways to reach new audiences and engage with them in real time. Make sure your content is consistent with your brand image and voice as this is a primary factor for building a distinct business identity that stands out.

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Engage with the Content of Users Relevant to Your Industry

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Regularly check out the posts of people and organizations relevant to your industry and engage with them and their comments especially if they are industry thought-leaders.

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In this way, you’ll gain visibility and you are likely to attract the attention of their followers who can easily visit your page and become your followers, too.

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Schedule Your Instagram Posting for the Time When Your Audiences are Most Active

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Scheduling your Instagram posts allows you to plan ahead of time what you're going to post and when you're going to post on Instagram. This can be extremely useful if you want your content to reach a specific audience at a specific time, without having to worry about posting manually when they might be online or offline.

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For example, if you're planning on posting three times per week, the best days are Tuesdays, Wednesdays, and Thursdays between 10 a.m. to 1 p.m.

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This will help you get the attention your posts deserve.

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How to Track Your Instagram Analytics

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Instagram Analytics is a powerful tool that allows you to track important metrics about the performance of your account and the content you share. You can find out how many followers you have gained or lost over time, how many people have viewed and interacted with your content, and much more.

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How to Use Instagram Insights to Track Your Audience

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You can gain valuable insights into your audience, which will help you think of the most efficient strategies to engage with them. Here’s how Instagram helps you better understand your potential and current followers.

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You Know Where Your Audience Lives

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Instagram gives you a breakdown of where your followers are located. This is useful for local businesses looking to target customers in specific cities or towns.

You could potentially increase your sales by offering new products or services where people live. Tracking this information will also help you decide where to host events or hold webinars.

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Instagram Allows You to See the Age Range and Gender of Your Followers

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This useful feature helps you understand what kind of content will resonate with them. For example, if you have a lot of female followers, but they skew older than your ideal customer base (say, 30+), then you may want to consider targeting younger women in your marketing efforts.

What’s more, knowing the age of your audience can let you identify and focus on content topics that are likely to appeal more to them. This will enable you to target your ads more effectively and strengthen relationships with customers.

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Gender is one of the basic demographics that can be tracked in Instagram Analytics. It gives you a good idea of how to market your products.

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How to Use Instagram Insights to Track Your Content Performance

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With Instagram Analytics, you can track which of your content is working, so you can make sure your time on the platform is well spent.

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Go to your profile and tap Insights under your profile picture. This will take you to Instagram's Insights dashboard. Now, under the Content You Shared section, you’ll find a lot of information about the effectiveness of your content, such as the number of viewers, interactions, etc. Let’s take a closer look at the metrics you can get for each type of content.

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Posts

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The following data will help you understand which posts are most successful:

Impressions - The number of times your post has been viewed by other accounts on Instagram. It doesn’t include direct views from your own account (including the repetitive views from one and the same account).
Reach - The number of unique accounts that have seen your content (excluding the repetitive views from one and the same account). Reach includes impressions and direct views from your own account.
Engagement rate - This measures how well the Instagram users resonated with your posts by showing the number of likes, comments, shares, saves, website taps, call and email button taps, and other interactions. You only need to select the metric you need to track, and you’ll have the figures at your fingertips.

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Stories

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Instagram has unique metrics for the Story feature. There are:

Taps Forward - This is the number of times a user has tapped the right side of their screen to view your next story.
Taps Backward - This is the number of times a user has tapped the left side of their screen to view your previous story.
Exited - It reveals how many viewers left your story before it ended.
Next Story - It’s the number of times an Instagram user jumped to the story of the next Instagram user.
Link Clicks - It tracks how many times an Instagram user has swiped up on an Instagram story to follow your link.

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Reels

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Instagram Reels collects data such as

Plays - It’s the number of times when an Instagram user has played your Reel (including the repetitive views from one and the same account).
Reach - It reveals how many unique Instagrammers viewed your Reel (excluding the repetitive views from one and the same account).
Saves - This is the number of times when a user bookmarked your Reel

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Besides the above-mentioned metrics, Reels also have Comments and Likes analytics.

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Live Videos

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With Instagram Analytics, you can track the performance of your videos:

Peak Concurrent Viewers - It tells you the maximum number of Instagram users who watched your video live at any given time.
Comments
Reach

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Empowered with all these valuable figures, you can know the effectiveness of all your Instagram marketing efforts and adjust them accordingly. As a result, you’ll be able to optimize your strategies. The insights you’ll gain are particularly useful when it comes to running paid ads as you can easily calculate their ROI and keep your spending under control.

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Conclusion

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Marketing on Instagram is an excellent way to build your brand, connect with customers, drive sales and achieve your goals.

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While each strategy appears simple on the surface, they all require considerable thought to be effective.

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Before you start your own Instagram marketing campaign, it's critical that you understand who your target audience is. The more refined your messaging is, the better chance you have of standing out and capturing their attention. Done right, an Instagram marketing campaign can help your brand grow.

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The takeaway? Do your research, be consistent, and use all the features Instagram offers. Remember that quality matters over quantity.

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So, get out there and make Instagram marketing work for your brand.

SEO Copywriting: How to Write for People and Rank Higher on Google

2022-08-17T00:24:00.000-07:00

More and more businesses are posting job listings with the requirement “must have SEO experience.” Fortunately, SEO (search engine optimization) copywriting isn’t quite as daunting as it sounds.

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But what exactly is SEO, and how do you write SEO content?

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This article covers everything you need to know about SEO copywriting, its benefits, how to write SEO-optimized content, and what strategies to follow.

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What is SEO copywriting?

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Search Engine Optimization, or SEO, is a set of practices and strategies used to improve the ranking of your web pages in organic search results.

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With SEO, you generate traffic from free and organic results in search engines. The higher the website is, the more people will see it, meaning more people will engage with it.

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So, SEO copywriting ensures your website copy is properly optimized to rank your pages higher.

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SEO copy is crafted to appeal to the real people reading it, sending all the right signals to search engines' algorithms.

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Benefits of SEO copywriting

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Simply put, you want people to buy from you. And that happens with good copy.

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As David Ogilvy said, "When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product."

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When you write copy that optimizes for search engines, you rank higher and improve your chances of increasing conversions in several ways.

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Let's have a look at the benefits of an SEO-optimized copy.

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1. Improves Google search ranking

Google wants to show people the best results possible. Well-written, optimized content increases your chances of ranking higher on Google.

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The higher the rankings, the more organic traffic you receive on your website.

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SEO copywriting ensures your content is optimized with:

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Important keywords
Proper formatting
Internal links
Original, unique content

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This all results in higher search engine rankings and increased organic traffic for your website.

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2. Reduces bounce rate and increases dwell time

Imagine someone visits your website, doesn't take any action or see any other page, and then leaves.

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The bounce rate is the percentage of people leaving your website without taking action on the site, page, or post they came in on. A great example is doing a search in Google, clicking your link, and then clicking their back button.

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This may happen because they didn't like what they saw, or the content wasn't what they were looking for.

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With SEO copywriting, you ensure your content is:

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Relevant
Updated
Full of information your readers can't get anywhere else

3. Increases number of backlinks

With unique and genuinely informative content, your chances of getting more backlinks increase.

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How?

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Imagine you open a blog or a webpage. Not only do you like what you see, but the content is informative, easy to read, and full of research and statistics. Oddly, you will save it, refer to it repeatedly, and share it with your network.

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When someone links to that content from their own webpage, that page receives a backlink. The more backlinks a page has, the more trustworthy it appears to search engines. The page can also receive traffic from the linking page..

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The more readers who explore that content, the more backlinks it can get. In fact, the number one page ranked on Google earns backlinks between 5 and 14.5% per month.

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4. Boosts social shares

Writing compelling content and distributing it guarantees engagement through social media.

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People want to share valuable content with their network. If your content is unique and well-written, people will read it and engage with it through likes, shares, and comments.

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5. Improves conversion rates

We have discussed how SEO copywriting is essential for generating organic traffic to your website.

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However, just getting people onto your site isn’t enough if you want to run a stable business. Your goal is to convert them into paying customers.

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Luckily, good SEO copywriting does precisely that. With persuasive and benefit-driven content, readers feel compelled to stay around and engage with it. The more they engage, the more they are compelled to buy.

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13 tips for SEO copywriting success

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Apart from focusing on keywords, internal linking, and backlinks, you must focus on the quality of content you create for your website. This is what holistic SEO is all about. It focuses on all aspects of your website to rank higher in search engines.

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The goal is to get more people to visit your website and engage them through quality content to increase conversion rates.

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Let's look at some of the most important SEO copywriting tips.

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Know your audience

Before you begin writing your copy, you must figure out who you are writing for. Ask yourself:

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What will prompt them to visit your website or blog?
What problems will compel them to look for your solution?

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Researching your audience helps you understand your visitor's search intent. Whenever someone enters a search query, they want an answer right away.

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Your audience can have one of the following types of search intent:

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Informational intent: looking for information on a particular topic
Commercial intent: looking to buy something and get all the information possible before making that decision
Transactional intent: looking to buy something after making a decision
Navigational intent: looking to access a specific website by writing the name in the search engine

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Perform keyword research

Now that you know quite a bit about why and what your audience is searching for, it's time to do keyword research.

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First, list all the keywords you want your website or blog to be found for. Add combinations and variations of these terms, called long-tail keywords.

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We created a nice list of the best keyword tools to help you get started.

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Find out which search intent applies to your keywords and develop content ideas that match this intent.

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Finally, when deciding which keywords to target first, choosing less popular and less competitive ones is typically the best strategy. You likely won't be able to rank for highly-competitive keywords when you first start.

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However, starting with the less competitive one allows your site to build up credibility so you can go after the more challenging ones later.

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Know all the answers

Before we jump into copywriting, you need to know why you are writing a particular piece of content.

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Here are a couple of questions you should answer before moving to the writing phase:

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Why are you writing this blog or website copy?

What's the purpose behind it?
What goals do you want to achieve through this content?

What will be the main idea behind this content?

What's the key query you want to answer?

Who is your audience?

What are they looking for?
Why are they looking for it??

What information do you need from your audience or subject matter experts to write this content?
What will be the structure of this blog or web page?

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Keep it simple

Now it’s time to start writing!

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One key thing to focus on is keeping your language simple and easy to understand. They'll leave if your audience doesn't get what you’re saying.

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This means your content needs to be:

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Crisp
Concise
To the point

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Don't add complicated words or unnecessary jargon that readers will need to open a dictionary to understand.

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Use keyword-rich, yet persuasive, titles

Your headline, also called your SEO title, is probably the first thing your audience will read. So, it must be compelling enough that they can't resist clicking on it.

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It's important to write a headline that will catch readers' attention and immediately let them know what your content offers. Add the primary keyword to your title is optimized for search engines.

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Have a look at the examples below. Adding action verbs and speaking with conviction greatly impact your audience.

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Image Source: marketingexamples

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Instead of focusing solely on the keyword, see how you can create something creative and compelling that involves the primary keyword.

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If you want to take your SEO titles to be next level, check out our free SEO title generator.

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Write clear headings and subheadings

The headings and subheadings guide your audience as they move through your content.

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Write clear headings so your readers know what each section covers. The headings should be self-explanatory and obvious.

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Focus on writing concise headings that explain each section clearly. Then, elaborate on that topic..

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Here's how you can use various headings:

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Heading 1: This is the post's title, and it should focus on the keyword.
Heading 2: These subheaders divide the main parts of your blog and inform readers about the content of each section.
Heading 3: These subsections clarify points made at H2. You can also use them to format lists and bullet points.
Heading 4: These subsections help clarify points made at H3.

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Write great hooks

You must perform in-depth research to write great hooks that immediately catch the readers' attention. To do this, find out what competitors are saying and how they tackle a particular topic.

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Make a point of understanding what drives your audience and what will motivate them to buy from you.

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List down all the things that have already been said. Then, figure out a unique, interesting, unusual, or unheard-of angle. This is how you:

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Lure your readers in
Keep their attention
Stand out from your competitors

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Jeremy Moser, CEO at uSERP, shares the main elements of a good copy:

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Hook
Lesson
Emotion

Image Source: Twitter

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Write compelling meta descriptions

A meta description is an HTML tag that outlines the content of a webpage. It's often around 160 characters long and appears below your page title on a search engine's results page.

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The meta description convinces your readers to click on your webpage by persuading them that the content is exactly what they are looking for and will answer all their queries.

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To write a compelling meta description, use the following tips:

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Consider search intent
Make it unique
Keep it short and to the point
Make it actionable
Add a call to action
Use your target keyword

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You can generate meta descriptions using Copy AI's Free SEO Meta Description Generator.

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Use contextual action words in CTAs

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Your call to action (CTA) is essential to any type of copywriting. Whatever content you write — web page, emails, blogs, social media content — it's important to add a CTA at the end.

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It’s vital that your audience knows what steps to take after reading a particular piece of content. This way they can take the desired action instead of closing the tab or the app. A good CTA provides them the steps they should take..

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Here are a few tips to keep in mind to nail your CTA:

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Match your readers’ stage of the buying cycle. For example, if the content is informational and for the top of the funnel, lead them to an eBook or a newsletter sign-up.
Offer prospects something they want. If they are looking for a product and your CTA sends them to a webinar registration page, they will not click on it.
Focus on the most important benefit or emotional driver. Rely on FOMO (Fear of Missing Out), like a free offer or limited sale to get them to click.

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Image Source: marketingexamples

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Proofread and edit rigorously

After writing your first draft, it's time to "kill your darlings."

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Don't be afraid of deleting huge chunks of text. Read and re-read your content, and edit out any:

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Awkward phrases
Unclear sentences
Redundant words
Incorrect grammar and punctuation
Jumbled paragraph structures

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Image Text: Marketingexamples

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Jonathan Wilcock, a freelance copywriter, shares his joy when refining the copy:

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Image Source: Twitter

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A/B test your copy

A/B testing your copy is the only way to know how well your copy works.

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This method compares two versions of your webpage, email copy, or other pieces of content to see which performs better.

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You can perform A/B testing on your:

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Email subject line and pre-headers
Landing page hero text
Website headlines
CTA
Pretty much any kind of content

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See which version results in the most:

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Traffic
Click-throughs
Conversions

Maintain a readable structure

What does a readable structure mean?

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Well, it means writing short sentences that are easy to read and using a layout that's easy to follow. Writing long sentences can make it difficult for your readers to understand your point.

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Poor structure can make your readers move on to your competitor. In fact, 38% of people stop reading content simply because they don't like the layout.

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Also, remember that most of your audience uses mobile devices to read your content. So, ensure you aren't writing long paragraphs that look like blocks of text after text. That can become overwhelming for your readers.

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Here are some tips to make sure your content is visually appealing:

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Use a simple font that's easy on the eyes and big enough to read
Write short sentences and paragraphs
Bold, italicize or underline words to add a variety
Add bullets and lists
Add plenty of headings and subheadings
Add relevant images (for example, screenshots of products or infographics)

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Check out the example below:

Image Source: marketingexamples

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Focus on the benefits

Eugene Schwartz, the legendary copywriter, once said, "Talk about what your product 'does,' not 'is' - and demonstrate this."

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Instead of listing the features of your product, highlight the benefits your audience will get from it.

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Features are factual statements about your product or service, but they don't entice your customers to buy. On the other hand, benefits are why someone is purchasing your product. They describe the outcome your user will achieve through your business.

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Check out the example below. You can see the impact of making the copy less feature-centric and more benefit-driven.

Image Source: Marketingexamples

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How Copy AI ranked #1 on Google: A case study

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We have talked about SEO copywriting and how it helps you rank higher on search engines and increases organic traffic and conversion rates.

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Now let’s see a real example!

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For this case study, we’ll use “how to write a comparison post”.

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It’s currently ranking first for the keyword "comparison blog post."

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The first thing we did was find the search intent behind this keyword. Most people searching for “comparison blog post” want to learn how to write one.

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Next, we moved on to the content type. The top 10 results for this keyword are all blog posts. So, that’s what we decided to write.

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Our blog details writing a comparison blog post by providing actionable tips and explaining the topic from scratch.

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According to Backlinko, the average first-page result on Google contains 1,447 words. So, a bigger word count increases your chances of ranking higher on the first page.

Image Source: Backlinko

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This particular post has a word count of 2919 words. We made sure the blog covered everything anyone would want to know about writing a comparison blog post.

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Apart from the keyword “comparison blog post,” this blog is ranking first for multiple variables of the keyword. This shows that it's a properly-optimized blog that provides quality content that helps readers.

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For the keyword, “how to write a comparison blog post,” not only is the blog ranking #1, but it also has a featured snippet. This helps our post stand out and takes up additional space in search results.

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This post also performs well for short-tail, more competitive keywords. For example, if you search for “comparison blog,” this blog ranks second on Google. Have a look!

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We also checked out the "People also asked" section and answered those queries in the blog. This increases the chances of getting the coveted featured snippet.

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Another element that helps us rank high for various keywords was adding multiple headings and sub-headings to the blog. This makes it easy for the audience to navigate each section and for search engines to understand the main points of our post.

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By following simple SEO strategies and creating unique content focused on delivering value, we ranked first on Google and generated organic traffic from multiple search queries!

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Generate organic traffic with SEO copywriting!

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SEO copywriting is a skill you can learn and become an expert at.

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While it will take some practice, you can start generating organic search traffic with your copy by using the tips we discussed above.

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Now it’s time to start putting these tips into practice!

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While writing, don't forget to check out Copy AI's free tools to generate SEO titles, meta descriptions, or blog conclusions.

SEO Content Marketing For Startups: How to create a content production system

2022-08-17T00:22:00.002-07:00

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Introduction

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Content marketing is a vital part of any successful marketing strategy. No matter what kind of business you’re running, a solid content production system can help improve your rankings, increase traffic, and drive sales. When it comes to content marketing, consistency and strategy are key — without the right approach, you won’t get the results you want. Ready to ramp up your content production but not sure where to start? In this guide, we’ll give you some insights into what it takes to create and maintain a successful content production system.

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Content is king

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Example Traffic

If you’re reading this, you probably understand the fundamental importance of a content strategy. In the realm of digital marketing, your content marketing strategy is the key to converting website visitors and building an audience for your company’s products and services. In fact, when you focus on content marketing, all your other online marketing efforts (including email marketing or social media) will follow suit.

However, most companies still aren’t producing enough content. Or worse — they aren’t producing the right kind of content! It can be difficult and overwhelming to identify and create the right types of content, from blog posts and social copy to case studies and white papers. And even if you come up with a few ideas for new pieces of content, how do you scale those ideas into a steady stream? How do you manage the production process to ensure everything gets done, and how do you track and assess your results?

This guide will help you answer some of these questions by walking you through each step in the process of creating an SEO-driven content production system.

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Why should startups invest in content marketing?

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Have you ever taken a look at your spend on Google Ads and thought, “This isn’t sustainable?” Do you want to confidently increase your inbound traffic without increasing your marketing spend? If so, then you need to start making content.

If organic search is the primary method by which people discover your brand online, you have a chance to provide useful information that helps your potential customers solve their problems—without having to pay for each interaction. This is what we mean when we say content marketing is scalable: it can reach a large number of people for far less money than traditional advertising.

In addition to being scalable, creating content has the added benefit of nurturing prospects through the sales funnel and building trust with existing customers in a way that traditional advertising doesn’t. Effective content marketing helps establish your brand as an authority while also naturally increasing brand awareness and recall among consumers —rather than through interruption-based advertising.

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Myths about content marketing

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Myth 1: You need a lot of content to rank.

In the past, this idea was more accurate than it is today. There was once a time when volume trumped all other factors when it came to ranking in search engines, but this is not necessarily true today.

With Google’s advances in AI and machine learning, there’s no reason your site can’t rank based on fewer pieces of relevant, high-quality content. In fact, recent research shows that sites with one or two pieces of long-form content can outrank sites with hundreds of pieces that are shorter but less informative (and thus less relevant, at least to Google).

There are many instances where fewer words are better than more words — the most important factors are relevance and quality, not volume. As long as you follow that principle for every piece of content you write , you should see good results from Google.

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Myth 2: SEO is spammy.

While there’s a common misconception that search engine optimization (SEO) means shoddy content, nothing could be further from the truth.

When you apply the right strategies and use the right tools, nothing about your content marketing process will feel like “spam.” In reality, you’ll produce a well-organized system that delivers relevant and helpful content to your readers — which is exactly what Google wants from sites in the first place.

While it’s true that there are some “black hat” SEO tactics out there that take advantage of search engine loopholes and try to game the system, using them will only hurt your site in the end. It’s not worth it! On the contrary, responsible and strategic SEO will help your rankings without alienating your readers.

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Myth 3: It’s all luck.

A lot of people think you need a stroke of good fortune (or maybe a few) to make your blog successful. The truth is, you don’t need a built-in audience or a viral post in order for your content marketing efforts to make a difference for your business. In fact, our system will show you how consistent effort over time can drive reliable traffic and conversions — even if you don’t start off with a massive base of subscribers or followers.

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What is a content production system?

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A content production system is a scalable, data-driven system for producing content that generates more leads and sales — a process for planning and publishing content at scale, tracking results, and optimizing for success.

The ultimate goal of content creation is to get more leads and sales, and it’s difficult to do this without a repeatable process in place — a number of things need to happen in order for your blog posts or videos to be effective. If you want to rank on Google, for example, there are dozens of things you can do on every piece of content you publish to improve your chances of ranking higher than your competitors.

While attempting these tactics may pay off sometimes, your results will be very hit or miss unless you have a proven process in place. In order to achieve consistent success, you’ll need a regimented, repeatable method for publishing your SEO content — a method that works over and over again, without fail.

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Set your goals

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What are your overall business objectives?

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To kickstart your system, you need to make sure you understand your startup’s objectives. If you don’t know which metrics you’ll use to measure success, it will be impossible to build a system that delivers results.

Let’s get started: What are your overall business key performance indicators (KPIs)? What does success look like for your company — is it more traffic from search visits? More leads from organic search? More conversions from organic search visitors?

No matter your motivations, it’s important to understand what you want your content marketing to achieve and how it can help your startup grow. For example, if your high-level goal is to “increase organic traffic by 10% in six months,” this will help you build your content production system around a targeted, measurable goal (e.g., create daily blog posts, target specific keywords, etc.).

If you’re starting from scratch, you can expect to start seeing results in as little as two months. Make sure to budget at least six months to execute a new content strategy, and remember to be patient — prolonged, consistent effort will always pay off.

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What do you need to hit these business objectives?

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Any SEO strategy must be centered around your business objectives. In this stage, you should work toward identifying precisely what you are trying to accomplish and then creating a tailored content marketing plan to help you reach your goal. A good place to start is by defining your goals in terms of traffic and leads.

For example, say your goal is to increase website visits. The question then becomes: what do you need to rank for? If it’s a high-volume keyword, you’re going to need a fair amount of content in order to earn that ranking. On the other hand, if it’s a lower-volume keyword, you may only need one or two pieces of stellar content.

In this stage, take some time to brainstorm all the assets you’ll need in order to reach your goal. For example, if your objective is increasing traffic and leads, consider:

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How many leads do you want?

Which relevant keywords will help each piece of content rank well?

What types of content will actually lead to conversions? (e.g., case studies for bottom-of-funnel or white papers for top-of-funnel)

What is your marketing budget? (If you don’t have enough resources, it might be hard to hit your goals.)

Understanding all of this will help you create a more organized and effective content marketing strategy.

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Develop a content marketing strategy

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Identify opportunities

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Finding the right opportunities for content development can be a daunting task. Here are the most important tools and methods you can leverage to identify opportunities:

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1. Use keyword research tools.

Example keyword results for "content marketing"

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Google provides a ton of valuable search data, but some of it is not accessible through their own platform (because they don’t want their competitors accessing it). Thankfully, several third-party tools can give you access to this data, including Ahrefs and SEMrush. Even better, these platforms also provide additional functionality beyond SEO keyword research, including competitor analysis and backlink-checking capabilities. You can also check out Copy.ai's keyword generator to begin your research process.

Other similar tools include:

2. Identify and evaluate topics from the perspective of your target audience’s journey.

Let’s say your company sells SEO software. Content that helps people choose between different tools would not be particularly useful for someone who is researching SEO (at the awareness stage of their journey), but it would be very helpful for someone who is ready to buy (at the consideration and decision stages). Understanding where your target audience is in their journey and providing content that meets them there can help attract potential customers to your site earlier in their research process.

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3. Use Google trends and other resources to understand what content is trending.

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Google trends for "content Marketing"

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You can also look at historical data on your own website or blog, such as what type of posts have performed well in terms of engagement or conversions over time. This will give you insight into which types of topics resonate most with your specific audience so you can use this information to inform future content-planning efforts.

Other tools include:

4. Review competitors for inspiration, but don’t copy them!

Tools like Buzzsumo allow you to see top-performing pieces of content across multiple metrics (like social shares or backlinks) by any given domain name (as long as they have an account with one or more of these platforms). Once you know which kinds of articles tend to do well on certain sites, you can emulate aspirational content strategies while still adding your own personal flair and targeting areas of improvement!

5. Personalize your strategy to your startup roadmap.

Focus on creating content that will be useful for your future product roadmap. For example, write thought leadership content to help elevate awareness about the company’s vision, or plan posts around upcoming product launches or feature releases! Early-stage startups find success by creating content that is relevant to their industry, useful for their customers, and indicative of the company's expertise.

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Need help creating one? Read our blog on how to create a content strategy from scratch!

Evaluate your current content

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A good content strategy involves a combination of quantitative and qualitative data.

By analyzing the pages that are already live on your website, you can uncover interesting insights on your visitors and their behavior. Find out which pages are ranking well, which pages bring in the most leads, and which ones convert leads to customers — then, use this info as a guide to create more of the type of content that brings in results.

There are several ways to analyze your existing content:

Identify the role each page plays in your sales funnel
Look at what keywords each page is ranking for
View data from Google Analytics, Google Search Console, Hotjar, and other analytics tools

These insights can uncover low-hanging-fruit opportunities such as pages where you can add more content or tweak the existing content (for instance, by adding an internal backlink or changing your blog structure) to boost your ranking.

Other tools include:

Design your content marketing funnel

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Let’s say you’re aware of the importance of content marketing, but you’re not really sure where to start. You know you need to create something (anything!) to get the ball rolling, and you want your website to rank high in search engine results pages (SERPs) when people look up your company or industry. The first step is to identify gaps in your website’s content marketing funnel.

Pillar page: The cornerstone of your content marketing funnel, this page is usually a long-form informational article answering very specific questions that have been asked by your target audience.

Topic pages: These are secondary pages created specifically for ranking around an industry-relevant topic identified on your pillar page. These pages will link back to each other as well as the pillar page so readers can seamlessly hop from one article to another to get more information about specific subtopics covered in the series.

Conversion pages: These are your breadwinner pages — your bottom-of-the-funnel pages. They will drive leads and traffic as people click through from one of your topic pages, helping you convert prospects and build credibility. Conversion pages can be landing pages, webinar sign-up pages, case studies, or any other type of content that encourages action.

Strategically linking your content funnel will help website visitors flow more smoothly through each stage of the content funnel, keeping them on the site longer and ultimately improving your conversion rate.

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Build your content marketing infrastructure

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Set up analytics to measure your results

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How will you know if your SEO content strategy is succeeding if you have no way of measuring your results?

When it comes to analytics, it’s important to choose the right tool for your business. Free tools like Google Search Console are great because they offer data on website traffic, bounce rates, and more.

However, these tools won’t help you identify the specific keywords that are driving traffic to your particular site. That’s where tools like Moz come in handy — Moz allows you to track keyword rankings across all major search engines so you can identify what’s working and what isn’t.

Once you have analytics set up, you can use this information to identify opportunities and problems as they arise.

Set up your blog structure

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Your blog setup will influence how much referral traffic you get and how many leads you generate. If it’s not done correctly, you could lose out on search clicks, which ultimately means less revenue for your business.

So what does a well-structured blog look like?

First of all, it has a clear, user-friendly navigation structure. Visitors should be able to find the information they need without getting lost in a maze of links that are hard to find or follow.

There should also be enough real estate to allow internal links between posts — this way, users and search crawlers can identify which articles are important (which will help improve rankings).

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Example of internal link real estate

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Finally, tell users where to go and what to do next by placing call-to-actions throughout each piece of content. Attention spans are short in the digital age, so readers will appreciate you making things easy for them!

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Handle the basics

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From an article’s content to how fast your website loads, Google places a high premium on user experience. Make sure whatever you’re writing is quick to load and easy to navigate!

Here are a few simple things you can do:

Run your blog through Google’s Page Speed Insights tool. This will provide you with a bunch of suggestions on how to improve site speed, reduce page size, and improve your overall score.

Example Page Speed Results

Keep your site simple. Avoid adding any plugins that aren’t essential to your readers, and stick with a clean, mobile-friendly design.

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Implement a content creation workflow

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Create standardized briefs

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The first step in implementing a content creation workflow is creating standardized briefs. You can use the template above to help you establish one for your company.

A brief should include the following:

Title of content
Keywords (usually a primary keyword and a few secondary keywords)
Style or brand guidelines (a document that outlines your brand’s tone, voice, and target demographic)
A description of what the content does and its intended purpose (i.e., to inform, advise, entertain, teach, warn, etc.)

A successful brief will help the writer write with an objective in mind, ensuring a strategic and intentional approach. All briefs should be approved by a manager prior to assignment. When you present a brief to your manager, you can walk them through the above points and use this opportunity to make sure you understand what is expected of you.

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Hand off to writers

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Once you’ve established your standard templates and a system for getting answers to the questions they pose, it’s time to implement an actual editorial workflow. This can be as simple as sending your writers an email with a template attached, or you can use a project management tool like Trello or Asana.

As part of the handoff process, make sure the writer has everything they need: the template, any relevant research or resources (including links), and clear instructions on what kind of content you want them to deliver. Let them know what formats work best for you and the company, such as Google Docs or Microsoft Word docs. Above all, set expectations for turnaround times and review — writers should know when they need to deliver a draft and prepare for edits during the review process.

This is also the point in the process where you can decide how much collaboration is required within your team. For example, you could have each member (including yourself) write their own sections of a long-form article and review each other’s work as part of regular meetings, or you could opt to assign projects individually based on different writers’ strengths.

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Empower your writers with AI tools like Copy.ai to write faster. Be sure to share our guide on how to write a blog fast!

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Review and approval

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Once the draft is complete, you’ll be able to send it to your editor, who will do any final polishing before publication.

A good editor knows how to enforce your brand guidelines, identify any problems with the flow of a piece, and offer suggestions to make your content even more readable. By hiring an editor, you’ll be addressing a common issue among content marketers: lack of editing.

If you’re struggling to find someone who can edit your articles on a regular basis, consider outsourcing editing services. It may seem like an expensive option in the short term, but in the long run, outsourcing these tasks is actually much more cost-effective than doing everything yourself.

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SEO post processing

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After you're satisfied with the content of the piece, go back and optimize other SEO factors like images, URLs, meta descriptions, broken links, page titles, and internal links.

Images: When choosing files name for your images, be concise but descriptive. For example, "SEO-checklist" — use dashes instead of spaces or other characters in file names (Google recommends using hyphens over underscores), and use alt tags to describe an image’s function. Using keywords here can help you rank for those terms.

URLs: Your URL should be as short as possible while still being meaningful and readable. A URL like "seo-content-production-system" reads much better than "how-to-create-an-seo-content-production-system-that-works," which would be more difficult to interpret at a glance.

Meta description: While a meta description doesn't directly affect search rankings, it can increase clickthrough rates when users see it in their search results. That means more traffic to your site! The ideal length of a meta description is between 150 and 160 characters (roughly 25 words), according to Google's Search Engine Optimization Starter Guide. It helps if your main keyword appears somewhere in your description (though not necessarily at the beginning).

Broken links: Check all hyperlinks — both internal and external — to make sure they're sending visitors where they need to go. Broken links on your site will lead to a negative user experience, resulting in higher bounce rates as well as lost opportunities for rankings improvement via link-building efforts. Google may not follow or count any linking opportunities you have built out with these broken pages involved, which could ultimately hurt this particular content asset on Google's radar for ranking improvements.

Page title: The page title appears as the first line of a search result. It should include your primary keyword, but it should also be concise and represent the content on the page without keyword stuffing.

Internal linking: Build links from your existing blogs to the new blog and vice versa. This is beneficial to both users and search engines — it gives users more information so they'll spend more time exploring your site, and search engines will reward you by sending more traffic your way!

Feeling overwhelmed? Create a checklist that includes each task in this post-processing process so you don't miss anything next time around.

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Publish (and promote) your content

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Congratulations, you’ve finally reached the pot of gold at the end of the content production rainbow: publishing.

This means more than just putting your content on your blog — it also means getting the word out to as many people as possible, which is why we also call this step “distribution.”

There are tons of ways to distribute your blog posts once they’re published:

Share on social media. This is an obvious one, and it’s the easiest way to get more eyeballs on your content! Sharing on social media also improves SEO by driving additional traffic to your site, which sends positive signals to search engines.

Email list. If you have a large email list, send your audience a link to the new post so they know it’s there! Your email list is made up of highly engaged users who are interested in what you have to say, so treat them well.

Influential partners and brand advocates. When it’s appropriate and relevant, reach out to other bloggers or thought leaders within your industry with links to your new post. Ask if they would be willing to share it with their audience — if they agree, be prepared to do the same for them.

Good content plus good distribution will lead to backlinks, inbound links created when another website links to your website. These links are the number one ranking factor in SEO.

Now that you have a solid understanding of how the system works, it’s time to put your knowledge to the test and start getting more traffic from Google!

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Create a timeline

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Identify effort and time necessary for each type of post

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Create an editorial calendar. Content creation is a time-consuming process. It takes at least a few days to research, write, and format a post that meets your standards, and it’s always wise to leave ample time for review. Plan ahead.

While research and writing are the most time-intensive parts of content creation, formatting should be relatively quick. There are plenty of tools available online to streamline this process for both writers and editors: Notion can help writers collect notes on sources and ideas during their research, while Grammarly can help editors catch grammar mistakes and plagiarism in the writing stage.

By understanding the time it takes to create different types of content, you’ll be better equipped to scale your production process. This is especially true when it comes to onboarding and training new writers.

Perhaps most importantly, don’t expect to see immediate results from your content marketing efforts. Consistency is key, so be patient and steep yourself in the process.

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Scale your system depending on your timeline and objective

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A strong content production system is scalable in several ways. First, the amount of time you have to produce your content affects how many pieces you can create for a campaign; the more time you have, the more content you can produce. Make sure your timeline is realistic and leaves room for you to create informative, high-quality content.

And remember: producing great content takes time and resources, so make sure to realistically align your objectives with your timeline! If you have a shorter timeline or larger content production goals, consider scaling up the size of your team by hiring contractors or freelancers to help with writing or editing tasks.

If you build your content production system with scalability in mind, you’ll be able to quickly add or subtract resources as your company, team, and goals evolve.

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Create a guest posting process

Over time, your reputation will begin to precede you, and people will start to reach out with guest post requests. Establishing a process for guest posts can help you standardize your outreach and make it easier to scale. Here's what I recommend:

Have target keywords in mind. This way, when someone asks if they can include a backlink to their website, you'll be able to tell them whether or not there's room in the content calendar.

Develop a standard guide outlining guest post requirements ( minimum word count, tone of voice, etc.). This way, people know exactly what and how they need to write. You should also make clear whether links are permitted (and where) in this document.

Create a tracker. This will help you keep track of assignments, deadlines, and submissions so there won't be any delays or overlap between pieces.

Guest posting is an excellent way to grow your business faster with less effort, so be sure to take advantage of it!

Monitor your published articles

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Once you’ve created and published a blog, it’s time to monitor its performance over time.

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Content decay

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“Content decay” refers to when a post stops getting traffic over time. This can happen for a number of reasons, often because the content is out of date or the topic is no longer relevant.

If your content is not bringing in any search traffic, it’s time to find out why. Start by checking whether something else could be causing the problem, like a technical issue or a change on the site that’s blocking indexing.

If that doesn’t turn up anything, then it’s time to research whether your content is actually being found. Use tools like Google Search Console to see which keywords are driving impressions and clicks. This will help you identify what searchers may be looking for—and why they might not be interested in your content.

Once you find out why the content isn’t performing well, you have two options: update or remove it.

First, see if you can improve the content so it performs better. You might need to tweak the title and meta description, or even just add some internal links to help users find the piece more easily. If possible, spend some time improving the content itself to make it more relevant for searchers — this is where your keyword research might come in handy again.

If you don’t have time to improve the page (or if you think it would be best just to start over with a new page and a new topic), then consider removing the old content altogether. This will reduce any duplicate content issues and ensure that searchers are being directed only to relevant pages on your site.

Automate the review process

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No production system is complete without a system for monitoring, reviewing, and updating your content. You need to automate the review process so you can regularly check in on all of your content, determine whether it’s meeting your goals and objectives, and use these insights to inform future planning sessions.

One simple recommendation is to set up alerts for when a post’s performance drops below a designated threshold. These alerts will prompt you to visit the post itself and analyze why it has dropped in performance. If engagement is suffering because a piece of information is incorrect or no longer relevant, then you’ll quickly be able to make the appropriate changes.

If the post is still valuable but people are no longer finding it through search, think about how you can tweak it to improve its performance.

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Takeaway

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By getting the right content in front of the right people, content marketing can convert valuable leads and customers for your business. Build strategic systems within your organization to reap the biggest, most consistent rewards from content creation.

Content marketing for startups isn’t easy, and it takes time to master the various nuances of content creation, analysis, and optimization. However, doing research and testing your ideas on a massive scale gives you a huge advantage over your competitors, who are likely struggling with content creation on such a large scale. Start small, and build your way up as you learn what works best. Your content production system will be a well-oiled machine before you know it!

What are Content Operations?

2022-08-17T00:21:00.003-07:00

In this digital marketing world, creating quality content is key. Not only that, but creating consistent content that connects with your audience and potential customers or clients is equally as important. But it can get overwhelming. This is why having a content operations system built into your company is crucial.

If creating content for your brand is causing burnout for you or your team, then it’s time to implement some content ops. In this guide, we’ll discuss why content operations are important and discover some key elements to creating a successful content operations system.

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What Is Content Operations?

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A content operation consists of the processes, people, and technologies necessary to plan, produce, distribute, and analyze content strategically.

Content Operations Is A System

Processes, systems, workflows, and SOPs are all incredibly important when it comes to any department of your business, and it’s no different when it comes to your content creation. So what is content operations? It’s simply a system to ensure that the content creation for your brand runs efficiently and effectively.

How To Scale Your Content Creation

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No matter the size of your brand, scaling your processes starts with a system. There is a lot to think of when it comes to digital marketing content - relevancy, quality, quantity, keyword research, SEO (both tech and on-page), writing, editing, analytics, etc. On top of that, your company is likely made up of multiple teams, some of which will have a hand in the content strategy and creation process.

What we’re getting at here is that without a content ops system, there are too many opportunities for important steps to fall through the cracks making it impossible to scale, or worse, produce lower-quality content.

Creating A Repeatable, Scalable Content Creation Workflow

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Whether you have a team or are a solo entrepreneur at this stage of your company, creating a repeatable, scalable content creation workflow is crucial. This is where content operations come in. Let’s walk through how to build a successful system for you and your team (current and future).

Content Ops Is A Process, Not An Outcome

Blogs that drive traffic. Sales pages that convert. Social media captions that inspire engagement. These are outcomes. The good news is that content ops are the process that will lead to these results.

Content operations is a series of processes that help you create and manage content at scale. It's the process of defining the people, workflows, tools, and technology that help you create, manage and distribute your content.

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Why Is Content Operations Essential For Consistent Success?

There’s a difference between simply creating content and creating content that is backed by a successful and proven content strategy.

This section should talk about why a content operations framework is essential for businesses that want to scale and create a successful content strategy.

How Does Content Operations Help Manage Costs?

When systems aren’t in place, time is wasted. We all know, especially in business, time is money. Ensuring that your workflows and processes are optimized will keep costs optimized as well.

How Does Content Operations Help You Work Faster?

On the same note, implementing templates and repeatable strategies allows your team to produce quality content faster. Take keyword research for example. Without a streamlined keyword research process in place within your content operations, team members can easily spend too much time on it. And with so many tools from Ahrefs to Moz to Ubersuggest, creating blog content can quickly become time-consuming and overwhelming.

How Does Content Operations Help You Create Quality Content?

You may have in-house writers on your team or maybe freelance writers are contracted to create content for your company. Either way, creating quality content that embodies your brand and your voice is important. Having a system in place will act as a guide for the writers to create quality content.

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How Quality Content Operations Drives Business Results

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Because content is king, content operations will drive business results. The more consistent, quality blog content you create, the more long-tail keywords you’re able to target. A good content and SEO strategy will drive more traffic to your site.

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How To Build A Successful Content Operation

Step 1: Identify your goals and create a content strategy

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Identifying your goals is an important part of this process because it keeps the content and team focused. If the content ideas don’t align with the big picture goals of the company, then it’s a “no.” Only when goals and milestones are identified can a well thought out content strategy be created and implemented.

Step 2: Use an editorial calendar to organize your content

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Ultimately, implementing systems and processes in your business results in having highly organized operations. Creating an editorial calendar will allow you and your team to take your big-picture content strategy and break it down into actionable steps from “research” to “publish.”

Step 3: Create templates for briefs, guidelines, and outlines

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The goal in setting up a successful content operation is to produce content as quickly and efficiently as possible without sacrificing the quality of the content. Templates, guidelines, and outlines allow you to accomplish this. It helps your team (whether in-house or freelancers) to consistently produce content that is on-brand, written in your voice, and with the same cadence.

Step 4: Hire writers and editors that can help you scale up

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We are also going to talk about hiring writers and editors. Having a streamlined process for hiring the right people is crucial in being able to scale a high-performing content operations machine.

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Why You Should Start With Content Strategy And A Production Calendar

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A production calendar is a realization or visual overview of your content plan. So after your content strategy has been developed based on your company’s goals, milestones, and marketing strategies, a calendar will ensure that the strategy is successfully implemented.

Your content calendar is a collaborative tool that shows the entire editorial team what is being published and when. You should use the calendar to make sure you have content for all holidays, events, launches, and evergreen themes (e.g., best of, top 10, how-tos, etc.).

The key to success here is to ensure that the calendar stays current and updated so that all stakeholders are on the same page and can meet deadlines.

Lastly, like any operations system in your business, having a process in place to “check-in” on the system and ensure it’s updated is critical. Having outdated steps is one of the most common downfalls to keeping a system running smoothly and without error.

Build Out Standardized Briefs, Guidelines, And Outlines

Having a standardized process to create briefs, guidelines, and outlines is an essential piece of the operations process so that writers and editors remain on task and in line with the mission of your company when creating content.

Here’s a quick framework to understand so that you are able to provide writers with everything they need to create a piece of content for you.

Briefs

Briefs should include the goal, the target audience, and the desired result of the piece of content.

Guidelines

Guidelines should include information about the brand voice, tone, and any other style rules.

Outlines

Outlines should include an introduction, sections (with headings), and a conclusion.

How To Hire Competent Content Writers

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Building up a process for hiring writers is necessary, especially if scaling your content strategy is a current focus for your business.

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Where to hire writers

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There are many online resources available to us to find freelance writers. The first step is to make sure the resource is a reputable one like these options:

- Upwork

- Contently

- Fiverr

- LinkedIn

And don’t forget about networking. Asking for referrals from fellow business owners is a great way to find someone who already has a proven track record working with a trusted colleague.

How to hire quality writers

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When hiring a writer on one of these platforms, it can be overwhelming sifting through the high volume of freelancers and/or proposals. But there is a way to narrow it down:

Make sure the person took the time and effort to complete their profile complete with verification and portfolio examples.
Check their reviews to see if they’ve had any issues with companies in the past.
Review their portfolio checking for things like quality of work, grammar, the ability to write with the brand’s voice, etc.
When communicating with them through the messaging system, take note of things like how long they take to respond and their communication style.

These are a few ways to ensure you’re hiring the right person to write your content consistently, and this process of hiring should be documented in your content operations process.

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Tips For Finding High-Quality Content Editors

Again, whether hiring an employed editor or a freelance editor, vetting their work is important. You should be sure to ask for examples of prior editorial projects.

When hiring an editor, you want to find people with a strong opinion about content quality and who know how to edit for your audience and voice. You also want to find someone who is detail-oriented and process-driven.

But how do you find the best content editors?

Similarly to finding high-quality writers, hiring editors for a trial piece of content is a great way to be efficient with creating content without committing to a long-term contract. The best way to be sure an editor is a good fit is to see their work for your company for yourself.

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Focus On Creating Repeatable, Scalable Workflows

The importance of repeatable, scalable workflows

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At this point, it’s no secret that creating processes and workflows that encourage a team environment where multiple people can accomplish a single goal is crucial. Ensuring that the workflows can be repeated over and over again will lead to scalability.

Ultimately, the more scalable the workflow, the more your company succeeds. Not to mention, a team working together and repeatedly creating high-quality content is a team that will be encouraged, feel successful, and cultivates a winning culture.

Examples of repeatable, scalable workflows

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So what are examples of repeatable, scalable workflows? The details will depend on factors like which tools and resources your company uses, how many stakeholders there are, etc. But here are a few examples of what a successful workflow might look like on a high level:

Create outline -> writer -> editor -> post processing -> publishing
Keyword research -> create outline -> hire writer -> edit -> on-page SEO & format -> publish -> repurpose to social media
Content strategy -> add to content calendar -> send to writing team -> edit -> on-page SEO & format -> publish -> repurpose to social media -> add to content calendar for review/updates

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How to create repeatable, scalable workflows

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Most likely, there will be some trial and error involved in creating a successful repeatable and scalable workflow. This is because “doing” is a part of the process. And every business is different. As your company grows, the workflows will change. However, the key to success is to have workflows in place whether you have a team of 1 or a large enterprise.

According to Notion, here’s what to consider when creating a workflow for your team.

1. Identify inefficiencies & assess your team's needs

2. Pick the right tool for the job

3. Build a better process with your team using the RACI framework

4. Document everything about your process

5. Don't forget to assess the results

You can read in more detail about these steps in Notion’s blog post, but in summary, you need to consider the people, the technology, and the step-by-step tasks that are all involved in your content creation process. And after all is said and done, assessing the results so that you can refine your workflows over time is key.

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Why Should I Build A Content Flywheel?

What is a content flywheel and what does it include?

A content flywheel is a way of turning the mechanism of your content strategy into a machine that creates momentum for your business. It should help your business create relevant, new knowledge that people want to share and read. This means it should include steps like researching trends, researching keywords, and even getting your customers involved.

Take the company Databox for example. They ask their customers questions and use those questions to create highly valuable content that speaks directly to their target audience.

In order to reach your target audience, sometimes writing content on topics that are related to but maybe outside of your company’s scope of expertise is necessary. Incorporating subject matter experts from internal and external sources will allow you to continue creating high-quality content.

How to create a content flywheel

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The content flywheel simplifies the content creation process at a bird’s eye level. Hubspot’s flywheel model differentiates itself from a funnel model. In the flywheel model, the center of focus is the customer and their experience while a funnel model focuses on the customer as the outcome.

Hubspot’s opinion is that “companies that choose to use the flywheel model over other models have a huge advantage because they aren’t the only ones helping their business grow — their customers are helping them grow as well.”

We can take this model and apply our content creation elements to it. This process should be cyclical and repeatable.

Hubspot’s model includes 3 high-level components:

Attract
Engage
Delight

Let’s plugin content strategy and creation into this model:

Attract - Use SEO & Keyword research content on your website to drive traffic. Use tools like Answer the Public or refer back to the Databox method of going straight to the source to ensure that the content you’re creating is relevant and on-trend.
Engage - No pun intended, but you don’t need to reinvent the wheel. Your long-form blog content can be repurposed into social media captions, short-form videos, etc. This kind of content will help engage your new audience.
Delight - This is where brand identity comes into play. Ensuring that your content exudes your brand’s personality will give the customer an experience to remember. Focus on content that is shareable in order to start the flywheel from the beginning with new customers.

How To Scale Up Your Content Operations

How to scale up by increasing the volume of content you produce

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Optimizing your contention operations will create a well-oiled machine allowing your company to produce more content than ever before.

Scale-up by increasing the size of the team to help you produce content

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When you have a smooth process in place, scaling the size of your team to help your product content becomes easier. You’ll know your content ops is successful if you can hire new team members with ease.

Scale-up by focusing on improving your workflow

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As mentioned above, continually refining your workflow will allow your company to grow and scale exponentially. Trial and error are inevitable, but the end results are rewarding.

creative business team working on content operations workflows together with sticky notes on a whiteboard

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Takeaway: Content operations is an important process that helps create a scalable, profitable content strategy.

If the right system with the right steps is in place, your content operations process will help you create a scalable and profitable content strategy for your business.

To summarize, having an effective content strategy will:

Help your teamwork faster saving time and money
Allow you to hire writers and editors onto your team with ease
Ensure that all content creators are creating high-quality, on-brand content written in your voice.
Keep your content in line with your company’s mission ultimately driving business growth and success

The important thing is to get started with developing your content operations framework. Your growing team will thrive in an environment where expectations are clear and they’re set up to succeed along with your company.

28 Content Promotion Strategies: How to Promote Content Right

2022-08-17T00:20:00.003-07:00

"It's not the best content that wins. It's the best promoted content that wins." ~Andy Crestodina

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You've put so much time and energy into creating a piece of content that you hope will bring value to your audience, but then what happens?

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You publish it and -- nothing.

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No one sees it. No one comments on it. No one shares it. It's like throwing a party, but no one shows up!

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Creating high-quality content can be fun and rewarding—but when you don't know how to get people excited, it can feel like a big waste of time!

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This guide talks about 28 tried and tested content promotion strategies that will help you get more eyes on your blog posts, more shares, and more comments.

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Let's dive in!

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Difference between content distribution and content promotion

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As content creators and marketers, we often talk about distribution and promotion as though they're the same thing. The truth is that there is a key difference between the two that can help you better define your strategy.

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Content distribution is when you share content with your own audience. It can be your blog subscribers, social media followers, or even people who have signed up for your email list.

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In comparison, content promotion is when you share content with a new audience in an effort to grow your reach. This can be done through paid ads, social media outreach, and blogger partnerships.

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While both content marketing strategies are important for growing your reach and getting more eyes on your content, they require different approaches.

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Note: Throughout this blog, we will refer to the process of spreading content online as "content promotion."

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Promoting your content offers several benefits

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Besides increasing traffic to your content, promoting it can also yield numerous other benefits.

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Creates brand recognition and awareness

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If people see your content being shared by influencers or other popular accounts, they're more likely to become familiar with your brand and notice it the next time they see it.

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Increasing your social following

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Promoting your content on social media to active and engaged followers can help you get a long-term, dynamic community that regularly shares and interacts with your posts.

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Boosts search engine ranking with backlinks

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Any time another website links to one of yours, it creates a "backlink." A comprehensive backlink strategy is critical for success.

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Backlinks are essential for two reasons:

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First, search engines view them as an indication that your site is high-quality and trustworthy.
Second, the number of backlinks pointing to a given content is often used by search algorithms when determining how high in results pages it should appear.

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The more relevant and authoritative sites that link to your site online, the higher its position in search engine results.

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Of course, not all sites that link to you will be domain authority beacons--some sites may have questionable credibility, and search engines will discount their link juice. But when a well-respected site like the Washington Post links to you, that's seen as an "editorial vote" of confidence, and your content is more likely to rank highly in search results.

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Establishes thought leadership

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If you're constantly churning out high-quality, original content that educates and informs your target audience, they will begin to see you as a credible source of information. As a result, when they have questions or need help with something related to your industry/niche, they are more likely to turn to you for guidance.

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After establishing thought leadership in your industry, you can use this credibility to sell products or services to your target market.

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28 content promotion strategies for increasing your visibility

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Now that you've written some unique content, it's time to get people to read it! Here are a few tried and true methods for promoting your content and getting more eyeballs on your work.

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1. Send to your email marketing list and contacts

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Sending your blog posts to your email list is a great way to get more people reading. As long as you're offering valuable content (and not just a sales pitch), most subscribers will be happy to hear from you and read what you have to say.

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2. Email it directly to high-value contacts

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Emailing your blog post to people you've built relationships with is a great way to reach a wider audience. If you have any high-value contacts, such as influencers or writers from significant publications, consider emailing them your blog post. They may be interested in mentioning it on their site or social media channels!

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3. Email anyone the article links to

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Anyone you link to in an article is a potential evangelist for your content. Email them the blog post, and ask if they'd be interested in sharing it with their audience. People are usually more willing to help promote your blog and other content when they are included in it.

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4. Send an outreach email to bloggers in your niche

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This content promotion strategy is an excellent way to get initial traction for your blog post. Find at least 10-20 bloggers who write about similar topics, and send them an email letting them know about your post. Include a brief description of the article and why you think their readers would benefit from it.

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It helps if they've heard of you before or you've commented or shared their content already. So start building relationships with bloggers in your industry now, so it becomes easier when you want them to promote your content.

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Most bloggers are happy to share interesting content that helps or entertains their audience, so this promotion strategy is a great way to get some exposure for your new blog post!

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Another easy way besides email to gain more views for your content is leveraging social media platforms.

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Here are some ways you can share your content on social media:

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5. Share a link to your blog post on Twitter

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If you have a blog post that you want to share on Twitter, create a tweet that includes a link to your post. Include some engaging copy and an image to help your tweet stand out. You can also use hashtags to reach a wider audience or start a conversation around your topic.

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6. Share an excerpt from your blog post on Facebook

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You can share an excerpt from your blog post on Facebook and a link back to the full article. This is an excellent way of giving people just enough information to pique their interest and encourage them to click through.

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7. Post an image from your blog post on Instagram

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You can post an image from your blog post on Instagram, a caption, and a link to the full article. It is necessary to provide just the right amount of information so that people are interested.

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8. Post a snippet from your content on LinkedIn

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You can post a snippet from your blog content on LinkedIn and a link back to the full article. This is a perfect way to start a conversation and engage people with your writing!

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9. Share a link to your YouTube video in a Facebook group

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You can share a link to your YouTube video in Facebook groups that are relevant to the topic of your video. This social sharing strategy will increase your exposure and brand awareness, potentially leading to more sales!

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10. Answer a related question on Quora

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Quora is an excellent resource for answering your audience's questions—and getting backlinks and traffic. Unfortunately, links from Quora are “nofollow,” meaning they don’t pass link juice to increase your rankings like a “dofollow” link from an authoritative site would. But they can still bring you traffic and build awareness, which every content marketer should strive to do.

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By answering relevant questions, you can position yourself as an expert in the field and gain credibility for your business.

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11. Pin an image from your Pinterest article onto one of your boards

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Images from your website or blog can be a great source of pins for your Pinterest boards. By pinning an image onto one of your boards, you'll be able to get traffic back to your site when people click on the image.

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12. Post a link to your article on Reddit

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Include a link to your article in a post on Reddit. You'll need to find the appropriate subreddit for your topic, but once you do, you'll be able to get traffic from interested users.

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Don't only use Reddit to promote links to your content, though. Redditors will see this as spammy since you aren't participating in the subreddits in any other way, like commenting on other posts or upvoting great content. Be active in subreddits related to your industry first, and then occasionally share your links that you think would be helpful to the community.

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13. Share a story on Medium that links to your content

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Medium is a valuable platform for sharing your work with a broad and large audience. By creating relevant content on Medium that includes a link to your website’s content, you'll be able to get traffic from people who are interested in reading it.

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14. Include content that's featured in a podcast in one of your emails

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If you have any content that's been featured in a popular podcast, make sure to include it in one of your emails. This will allow interested readers to check it out and learn more about what you do.

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15. Use content syndication

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Content syndication is when content from one site is republished on another site. This content promotion strategy can help increase the visibility of your content and generate traffic back to your website.

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You can syndicate content by sharing it on social media and through email newsletters or by allowing other websites to republish your content in full.

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For example, this article on "How to set social media marketing goals for business success" was syndicated on Medium four days after publishing it.

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16. Mention an influencer

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When you mention an influencer in your content, you're increasing the chances that their followers will see your post and even follow your brand.

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Once you publish the content piece, reach out to the influencer with a personalized message that explains why you included them and that you hope they'll share the article with their audience.

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17. Let your readers share your content

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When you add a share button to your website, you make it easy for readers to spread the word about your content. This can lead to increased traffic and engagement with your site.

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18. Paid ads and remarketing

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Paid advertising on Google, Facebook, or LinkedIn can help increase the visibility of your content. You can also use paid ads to target specific audiences with interests aligned with your content.

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Remarketing is another effective paid content promotion strategy to increase the visibility of your content. You can use Google AdWords to remarket to people who have visited your website or interacted with your brand online.

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19. Engage in mentoring or peer groups

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When you have a great product or content, it's essential to get as many people as possible to see it. A mentoring or peer group can help increase your visibility by sharing your content with their networks and promoting it through other channels. This can lead to more traffic and engagement, translating into success for your business.

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20. Repurpose your content

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Source: Render Forest

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Repurposing content means reusing your content in different ways to ensure that as many people see it as possible on several platforms. You can do this through various means, such as republishing on other platforms using different formats and creating new content from the original content.

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The more visible your content is, the more likely you are to reach your target audience and achieve your business goals. For example, if you start with a blog post, you can repurpose it by taking relevant content and converting it into these formats:

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Infographics
Videos
Podcasts
Series of social media posts
Ebooks
Slideshows
Emails
Webinars

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The more formats you can create for your content, the easier it will be to reach a broad audience and accomplish your goals.

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21. Submit content to relevant directories

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By submitting to directories, you can reach a larger number of people interested in what you have to say. Search for directories specific to your niche or topic, and submit your content accordingly.

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22. Leverage SEO

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Include relevant keywords that you want to rank for when creating new content. Don't stuff your keywords in, but rather work them into the content in a way that sounds natural. Analyze the competition using search engines or tools that look at top results to guide you in optimizing your content and implementing keywords.

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In addition, link to other pages on your site from your new page and vice versa. This helps Google understand what your site is about and how it should rank it.

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Lastly, keep your content fresh and relevant. Google loves new content, so the more often you can update your site with new pages or blog posts, the better.

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23. Connect with people who create or share similar content

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Collaborating with other businesses and brands can help you attract new audiences while staying true to your brand's identity.

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It's a win-win scenario when you collaborate with them; everyone benefits from increased online visibility. So don't hesitate to reach out.

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24. Get your content to appear in roundups

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Source: Orbit Media

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When your content is featured in a roundup, other bloggers or publications have found it noteworthy and worth sharing with their audience. This can help you earn links back to your site, improving your search engine ranking. Additionally, being featured in roundups shows that your content is high-quality and informative, which can help attract new readers and followers.

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25. Add content to your chatbot flow

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Adding a link to your chatbot flow ensures that people in your chat will be able to read your content. You can serve them up content related to their questions that may answer what they are looking for, or send unqualified customers or early funnel visitors to your content to learn more.

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26. Answer related questions on HARO

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HARO, or Help a Reporter Out, is a service that connects journalists with sources for their stories. If you're looking to gain visibility for your content, answering questions on HARO is a great way to do it.

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If you are featured in a story, you can showcase your expertise and gain attention from new audiences. Plus, it's just fun to help out reporters and see your name in print!

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27. Write guest posts

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Writing guest posts for blogs with large audiences can help you attract traffic to your own blog. This will help spread awareness of your name and work. It will also allow you to provide valuable information to the other blog's readers.

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When you write guest posts, be sure to include a bio with your contact information so that readers can easily find and connect with you. By writing informative and engaging content, you will increase visibility for your blog or website and build credibility and trust with potential customers.

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28. Submit to a content community or forum

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By submitting to a content community, you can increase your visibility and get more exposure for your work. This is a great way to build an audience and reach new readers.

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You can do it by guest posting, writing for a specific site or blog, or participating in online discussion forums.

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Conclusion

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So, there you have it.

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Now you have a full arsenal of content promotion strategies, which will help boost your blog's visibility and attract more traffic.

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Implement these digital marketing strategies consistently, and you'll see a major uptick in your content engagement and performance!

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If you are looking for an easy way to create and promote content faster, check out Copy.ai -- it's a free AI-powered tool that generates high-performing content for you in seconds!

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Try it out for FREE!

How to build an eCommerce website from scratch

2022-08-17T00:19:00.001-07:00

Ecommerce is soaring: in the first quarter of 2021 alone, retail eCommerce sales amounted to over $215 billion, according to the U.S. Census Bureau.

The good news? It’s a seller’s market: customers are buying, and it’s easier than ever to set up an online store.

The bad news? Everyone’s privy to this boom. Competition is stiff as online stores open left and right.

These days, selling great products isn’t enough to stand out and grab the attention of online shoppers. Successful eCommerce sellers need a website optimized to attract and convert customers. That includes everything from ensuring your website can be found by adhering to SEO best practices to compelling your audience to buy with effective copywriting.

Here’s a 10-step guide on how to build an eCommerce website from scratch, chock full of advice on making your store stand out:

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1. Narrow down your business idea and target audience

It may seem obvious, but the first step in building an eCommerce business from scratch is refining your business’s niche. Whether you sell physical goods or digital products and services, it’s essential to pinpoint who will buy from you and why. The answers to those questions will guide the look, feel, and words of your eCommerce website.

The same product can appeal to completely different audiences, each of whom would gravitate toward very different websites.

Let’s look at a hypothetical example: Say you want to sell natural, plant-based protein powder. This might appeal to weightlifters who use protein to build up muscle mass. It could also speak to vegan households that only use products with simple, plant-based ingredients. Same product. Different audience. Different messaging.

Once you hone in on your target audience, Copy.ai’s Audience Refiner tool can help you brainstorm that messaging. First, add a product name and a short description to generate some initial results.

Hit “create,” and the AI will generate some possibilities within seconds:

In the above example, Copy.ai provides options for potential audiences to market to. After some tinkering and additional brainstorming, voila! We have our audience: vegan bodybuilders who want affordable, plant-based protein.

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2. Choose an eCommerce website builder

The next step in building your eCommerce website is to choose your website builder. Your decision comes down to your skills and budget: for most solo eCommerce entrepreneurs without coding experience, the best bet is an affordable platform with low-to-no coding required. Here are a few of the top eCommerce platforms:

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Shopify

Shopify is a leading eCommerce website builder. It’s easy to use, and setting up your store requires absolutely no coding experience.

Pros: Shopify has a clear interface and features multiple affordable plans: Shopify “lite” starts at $9/month and Basic Shopify at $29. The platform features a built-in payment system, requires no coding skills, and offers many unique themes.

Cons: Shopify doesn’t offer as much customization as some other options out there.

Shopify’s dashboard makes it easy to personalize your store and add products

Image source: Shopify

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WooCommerce

WooCommerce, a WordPress plugin, is a self-hosted eCommerce option. This means you host and own your own domain. It’s a great option for people who have intermediate coding knowledge because it provides more control over your website.

Pros: WooCommerce is a free, open-source plugin (though you’ll need to buy hosting, a domain, and possibly a theme, as well as any extensions that aren’t included). If you already have a WordPress website, adding WooCommerce is easy. It’s highly customizable with lots of flexibility.

Cons: WooCommerce requires some coding. Buying extensions can get expensive, and adding too many plugins will slow your website down.

WooCommerce integrates with WordPress

Image source: WordPress

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BigCommerce

BigCommerce is an all-inclusive hosted option similar to Shopify.

Pros: BigCommerce features an easy-to-use interface, an affordable price point (BigCommerce Standard plan starts at $29.95/month), no transaction fees, and 24/7 support.

Cons: BigCommerce’s premium themes are expensive. Each plan has a cap on annual sales, and after that, you need to upgrade to a more expensive plan.

BigCommerce’s interface walks you through the steps you need to start selling

Image source: BigCommerce

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Wix

Wix is a general website builder that can also be used to make eCommerce websites from scratch.

Pros: Wix offers tons of free website templates and designs for all levels of technical skill. The most affordable plan, Business Basic, is $28/month.

Cons: Once you start building, you can’t change your website template.

Wix makes it easy to add products to your website

Image source: Wix

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3. Create a branded store name and logo

Let’s move on to Step 3 of how to build an ecommerce website from scratch. Now that you’ve picked your platform, you need a store name that pops — something memorable that sets your brand apart.

Consider your product, your audience, and your values. What matters to you and your business, and what sets you apart? Write down some of the words that come to mind. Do you think your audience will respond to a punchy name or a serious one? Write everything down, and don’t worry about being silly. You can get rid of the bad options later.

If you’re stuck, Copy.ai’s Name Generator tool can help you with some ideas.

Gather your top ideas for names, and be sure to test them out: ask friends what associations they have with the name, and make sure to check for any existing brands and trademarks.

Once you’ve settled on your name, you need a logo. If you’re looking for more affordable options, browsing designers on websites like Fiverr and Upwork is a good place to start. You can also create your own using Canva.

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4. Add the products you want to sell

Undoubtedly, one of the most important aspects in building an ecommerce website from scratch is the products themselves. Each product in your ecommerce store should have its own page, with a name, image, and product description.

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Give products attention-grabbing names

Product names can be simple, quirky, or anything in between, depending on who your audience is and what they’ll respond to. Keep them fairly short (think 2-4 words) and practice saying them aloud to avoid hard-to-pronounce names. You can use Copy.ai’s Name Generator for inspiration here, too.

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Add eye-catching images

Next, you’ll need high-quality product images. One option is to hire a photographer to shoot your products. In a pinch, use a smartphone to capture your product images. Make sure you have good lighting with a clear background and nix any blurry or low-res shots. BigCommerce and Shopify also have guides for DIY product photography on a budget.

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Create exciting product descriptions

Great product descriptions are your #1 tool for selling products on your ecommerce website. They’re important for SEO (we’ll talk more about that later), and they’re an affordable, low-lift way to improve sales: Salsify found that 87% of shoppers rate product content extremely or very important when deciding to buy.

Your product descriptions should be detailed, engaging, and answer all the big questions. For our natural protein powder, the product description might include things like ingredients, where it’s made, and the protein-to-sugar ratio.

For effective descriptions, always keep your target audience in mind. Copy.ai’s Product Descriptions tool can help. Add a short explanation of the product, and the tool will provide possibilities for detailed descriptions. Pick and choose what you like and generate additional options until you have a description that hits the mark.

Last but not least, in this step, set your product price.

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5. Optimize your listings for search engines

Search engine optimization (SEO) is important for all businesses, but it’s crucial for ecommerce websites. 39% of all global ecommerce traffic comes from search. Since your business is online, one of the best ways to find new business is to optimize your page, so it shows up when shoppers search keywords related to your product.

The first step for SEO is keyword research. The goal of keyword research is figuring out what words your target audience uses to search for products like yours on search engines (Google, Bing, etc.). You want keywords that have a high search volume but aren’t impossible to rank for. For example, it’s much more difficult to be at the top of the search results for “jeans” than it is for “plus-sized jeans New Jersey.”

Free keyword research tools like Wordstream and Ubersuggest can help you narrow down possible keywords for your products.

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6. Create your store’s non-product pages

So far, you’ve learned how to build an ecommerce from scratch and add your products. But your work isn’t done yet. If product pages tell the story of each of your products, the following pages speak to your business as a whole. Create as many pages as you like, but these are must-haves: an about us page, a contact page, an FAQ section, and a homepage.

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About us

The about us page tells customers who you are. It’s a chance to share your story and showcase your values. If you’re not sure what that looks like, use Copy.ai’s Brand Mission tool to help you nail down what matters to you and incorporate it into your story elegantly.

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Contact

A contact page is pretty self-explanatory: it tells your customers how they can get in touch with you. Be sure to include your social media in addition to a direct contact link (like email and/or a phone number). And if you are planning to serve customers worldwide, then getting a virtual phone number can help you build a stronger local phone support.

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FAQ

FAQs help cut down on the time you spend on customer service and answering queries. If you find you get the same question about your products a few times, it’s a good idea to add the answer to your FAQs. You can also include return policies, disclaimers, and shipping policies.

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Homepage

Finally, your homepage is your ecommerce website’s storefront: it’s the first thing customers will see when they walk in, so to speak. To stand out, you need a hero image that pops and an attention-grabbing headline.

Don’t worry about design yet: different eCommerce website platforms have different options for designing the homepage, and depending on the eCommerce website builder you chose, you might want to design your homepage after you’ve chosen your theme (we’ll cover that in the next section).

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7. Customize your ecommerce store

Now that you’ve created most of the content, focus on designing your store’s appearance. First, choose a theme. The eCommerce store builders listed in the first section each offer a variety of free and premium themes to choose from. You can personalize things like navigation menus, fonts, colors, and homepage layout.

Remember, the ultimate goal of your ecommerce store is to make it easy for visitors to find and purchase your products. Make sure your menus and design prioritize easy-to-use navigation, informative headings, and engaging homepage photos.

One great way to test usability is to have friends try out your store and watch how they navigate it. Where are they clicking? Do they get stuck anywhere? Can they check out easily? A set of fresh eyes can do wonders to spot issues you missed.

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8. Set up payments and shipping

Each ecommerce website builder works slightly differently, but they all offer integration with payment services like Square, Stripe, and PayPal. Shopify even has its own payment portal called Shopify Payments. Make it easier for your customers by accepting as many different payment options as possible.

If you’re making physical products (as opposed to digital), you’ll need to set up shipping. The ecommerce website builders listed in section two have integrated shipping, so setting it up only takes a few clicks.

Finally, you need to set up your store to automatically charge and collect sales tax. All ecommerce store builders are set up for sales tax collection. The rate you charge will depend on the country you’re located in (and the state, if you’re based in the U.S.) as well as your sales volume.

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9. Establish a marketing presence

The next step in building your ecommerce website from scratch: marketing.

Set up your marketing strategy you launch, so you’ll be able to hit the ground running from day 1. The ecommerce platforms from section two offer different marketing integrations. BigCommerce, Shopify, and Wix offer marketing toolkits in their platforms, whereas WooCommerce has free plugins that integrate with various marketing tools, which vary in price.

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Email marketing

A newsletter is a great way to capture leads and keep potential customers engaged. You can add a newsletter sign-up directly on your store page and use it to collect leads, offer discounts, and share news about new releases.

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Social media

Because SEO can be so competitive for small businesses, social media platforms are becoming an increasingly popular place to market your products and build an audience. According to Statista, 48% of U.S. internet users aged 18 to 34 have made a purchase through social media, so it’s worth investing the time in a social media marketing presence (though that doesn’t mean you have to go all out on every platform).

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Launch!

You’ve built your ecommerce website from scratch. Nice job!

But that doesn’t mean your work is over. Small tweaks like updating the copy or adding new photos can have a big impact on SEO as well as the shopper experience. Once you make your first few sales, consider collecting qualitative (like reviews and customer surveys) and quantitative (like click-through and conversion rates) data. This type of information provides insight into your site's performance and areas for improvement.

Whenever you need to freshen up your website copy, add new product descriptions, or create new pages, Copy.ai has all the tools you need to do it quickly and easily. Get started with our AI writing tools today!

How to Use Google Search Console For SEO?

2022-08-17T00:18:00.002-07:00

It is probably safe to say that Google Search Console (GSC) is one of the most underutilized tools among SEOs.

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This completely free tool has so much to offer, yet many search marketers view it just as a basic tool for submitting sitemaps and fixing indexation issues.

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Over the past few years, Google has made some incredible enhancements to the tool (not just limited to a name change).

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Let us go over some of these powerful functionalities the tool offers and how you can use it to boost your website's search performance.

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In this in-depth guide on how to use Google Search Console for SEO, you will learn:

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What is Google Search Console?
16 SEO-focused tasks you can accomplish with Google Search Console
How to set up Google Search Console for your website?
Manual methods to verify your Search Console property
Popular plugins to verify ownership of WordPress websites
How to add your website's sitemap to Search Console?
How to give other users access to a Search Console website property?
How to integrate Google Search Console with HubSpot?
How to integrate Search Console with a Wix website?
How to integrate Search Console with a Shopify website?
How to link your Search console property with Google Analytics?
Useful resources to learn more about Google Search Console

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What is Google Search Console (GSC)?

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In simple terms, Google Search Console is a free tool from Google that helps website owners, SEO professionals, and developers better understand their website's performance on Google Search.

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It can significantly inform what actions you can take to improve your site's search appearance and bring more relevant traffic and boost business growth.

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Disclaimer: Google Search Console is not required for any website to appear in Google's organic search results. Still, it can considerably help you monitor and optimize how Google crawls, indexes, and shows your website pages to users.

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We dig deeper into some of the most impactful actions you can take based on the information and insights provided by Search Console below.

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16 SEO-focused tasks you can accomplish with Google Search Console

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Act on historical data from the search performance report

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Google Search Console performance report view

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The search performance report displays many valuable metrics about your website's appearance in Google search results.

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Here are a few exciting ways you can leverage this information to improve website SEO:

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Know the top search queries driving impressions and clicks to each page and use it to make on-page optimizations to improve rankings.
Filter pages with high impressions and low click-through rates and write more compelling meta titles to boost traffic.
Track keyword rankings for a page in different countries.
Know which Google search result types are driving clicks. For example, a video result embedded on a page.

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Submit a newly created webpage for indexing

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You can use the URL inspection tool to submit a newly created page URL for indexing by Google to reduce the time for appearance in search results.

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Submit an updated page for re-indexing

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Let Google know about improvements you have made to an already indexed page by requesting it to be re-indexed. This way, the search algorithm will consider your updated content for rankings.

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Remove an indexed page from search results temporarily

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Removals tool in Search Console

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Don't want a page to show in search results for some time? Not a problem. With the Removals tool, you can quickly pull down a search result from a website that you control. You can submit the URL for removal, and once approved, it will be hidden from search results for about six months.

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Note: To remove a URL permanently from search, utilize other techniques like using a noindex meta tag on the page.

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Know how much of your site is on Google

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Index coverage report in Search Console

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The index coverage report highlights which URLs have been crawled and indexed by Google.

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A URL in this report has one of the following statuses - Valid, Warning, Error, or Excluded.

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Fix AMP coverage on Google

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AMP stands for Accelerated Mobile Pages, and it is a standard for creating pages that load quickly on mobile devices.

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You can run a URL through the AMP test tool and diagnose any errors. It will help you fix the issues faster and ensure that intended AMP pages appear in search results with AMP-specific features.

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Monitor your rich results coverage

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Carousel rich result type in Google search

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Rich results are a great way to stand out in Google search results. The rich results status reports can identify which pages Google couldn't correctly render from your site and troubleshoot possible errors faster.

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Monitor the page experience for users

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The Page Experience report presents you with a summary of how your visitors are experiencing your site. Google analyzes page experience metrics for every URL on your site and uses them as a ranking signal in search results.

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Find out more about page experience on Google.

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Keep track of mobile usability issues

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It is crucial to have a mobile-friendly website for your online presence.

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The Mobile Usability report displays which URLs have usability issues when viewed on a smartphone.

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A page under this report will either have a Valid or Error status. Clicking on the Error issue type will list all affected pages and suggestions for possible fixes.

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Monitor and maintain healthy Core Web Vitals

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The Core Web Vitals report displays how different URLs perform on the three primary metrics - LCP, FID, and CLS. You can learn more about them here.

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Knowing which URLs are underperforming can help you prioritize them for technical SEO tasks to improve their speed, responsiveness, and stability.

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See which pages link to you, your top-linked pages, and more

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The Links report gives a quick view of your website's overall link profile, both internally and externally.

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You can use this information to improve interlinking and optimize backlink-building tasks.

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Monitor how your site performs on Discover

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Discover screen mockup on mobile. Credit Google.

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As a highly personalized feed, Discover primarily surfaces content that matches a person's interests, as determined by Google's automated systems.

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The Discover Performance report provides key metrics about how your site performs on Discover. It is only accessible if your property has reached a minimum impression threshold in Discover.

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Monitor how your site performs on Google News

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Performance information for Google News is based on data from news.google.com and the Google News app on Android and iOS. It does not cover the "News" tab in Google Search, which is covered in the Performance report for Search, filtered to News searches.

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Find out if your site has been subject to any manual actions

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A manual action by Google is taken when a human reviewer at Google determines that a site's pages do not comply with Google's webmaster quality guidelines.

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The Manual actions report highlights pages that are affected by one and how you can fix them. It is an important report as failure to resolve manual actions can make your website disappear from search results wholly or partially till the issue is addressed.

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Get security alerts about malicious website behavior

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Security alerts in Google Search Console

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Google's Security Issues report will show results if their evaluation reveals that your site has been hacked or exhibits potentially harmful behavior.

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Users who attempt to visit a page or site with a security issue may see an interstitial warning page in the browser or a warning label in search results.

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Move your site from one domain to another

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If you ever have to move your website to a new domain, say as part of a re-branding, then the Change of Address tool can come in very handy.

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It helps you communicate this change to Google quickly and migrate the search results from the old domain to the new one.

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How to set up Google Search Console for your website

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Here are the steps you can follow to add a website to Search Console easily.

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Step 1 - Connect your Google account to Search Console

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A Google account is needed to use Search Console. It is good to use a work-focused email to create the account and give other users relevant access to the property you will add under it.

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Step 2 - Add your website property

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Select property type screen in Google Search Console

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After you log in, you will see an option to choose between two property types.

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The property can either be a domain property (like mywebsite.com) or a URL-prefix property (mywebsite.com/clothing).

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You can create a Domain property by specifying just the root domain of your site. Essentially, it is the homepage URL without any protocol (http/https) or directory parts (/some/path/). It is possible to specify subdomains as well.

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A URL-prefix property is created by specifying the exact URL as it appears in the browser bar, including the final "/" mark. URLs that begin with this prefix are included in the property.

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Step 3 - Verify the added property

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Verifying ownership in Search Console is necessary because verified owners have access to sensitive Google Search data for a site, which can impact its visibility and behavior on Google Search and other Google properties. Verified owners can grant full access or view access to others.

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Manual methods to verify your Search Console property

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Search Console ownership verification options

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Search Console offers multiple ways to verify ownership of a property. You can choose the one that works best for you.

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Here are more details about each verification method.

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HTML file upload

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Here are the steps to verify ownership using an HTML file:

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Select the HTML file upload method on the ownership verification page.
Download the provided verification file. You are the sole owner of this file. It cannot be used for identification purposes by anyone else and is associated with your Gmail account.
You need to upload the verification file to your website to make it accessible at the URL specified on the verification details page.
Visit the file in your browser in the location specified in the verification wizard to verify that it is visible.
Click Verify at the bottom of the verification details page to finish the process.
In case verification fails, troubleshoot by viewing the potential errors.

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HTML tag

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Here are the steps to verify ownership using an HTML tag:

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Select the HTML tag method on the ownership verification page.
Copy and paste the tag from the Search Console verification wizard into the <head> section in the HTML of your website.
Ensure the tag appears on your live page by viewing the page source code and looking for the tag there.
Click Verify at the bottom of the verification details page to finish the process.
In case verification fails, troubleshoot by viewing the potential errors.

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Google Analytics tracking code

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Here are the steps to verify ownership using the Google Analytics tracking code method:

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Use the same Google account that has edit access to Google Analytics to access Google Search Console.
Take a look at the requirements for this verification technique.
Then, select Google Analytics from the list of verification details and click the Verify button.
In case verification fails, troubleshoot by viewing the potential errors.

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Google Tag Manager container snippet

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Here are the steps to verify ownership using Google Tag Manager:

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Use the same Google account that has edit access to Google Tag Manager to access Google Search Console.
Take a look at the requirements for this verification technique.
Then, select Google Tag Manager from the list of verification details and click the Verify button.
In case verification fails, troubleshoot by viewing the potential errors.

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Domain name provider (DNS) verification method

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Here are the steps to verify ownership using a Domain name provider:

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Select the Domain name provider method on the ownership verification page.
Find out if your Domain name provider is listed in the drop-down menu.

If your provider is listed, click Start Verification and follow the instructions from the dialog box. You will need to log in to your domain provider, and the verification process will happen immediately.
If your provider is not listed, you will need to add a DNS record manually. Search Console provides the name and value for this record. Choose a DNS record format. Depending on how it is configured, your site must either have a TXT or a CNAME record. Follow the TXT or CNAME DNS record instructions to complete the verification.

In case verification fails, troubleshoot by viewing the potential errors.

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Popular plugins to verify ownership of WordPress websites

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If your site runs on WordPress, you can install one of the below-mentioned plugins to complete the verification with ease. Let us check them out.

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Site Kit by Google

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Site Kit is an official WordPress plugin by Google. It offers many useful features for WordPress site owners, one of which is the ability to verify Search Console property without requiring to copy-paste any code snippet.

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Yoast SEO plugin

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If you are already using the Yoast SEO plugin on your website, you can use it to verify your site with Google Search Console as well.

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SEOPress

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SEOPress is a freemium WordPress SEO plugin that allows you to add the meta tag to your website via the plugin's WordPress dashboard and complete the verification process.

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RankMath

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RankMath is another popular WordPress SEO plugin that easily connects to your Google account and presents a UI to connect your website to Search Console.

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How to add your website's sitemap to Search Console

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Sitemaps are files on your site that inform Google which website pages it needs to know about.

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Google supports several sitemap formats: XML, RSS, or Text file.

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You can generate a sitemap either manually or automatically. Your website's CMS will likely have a feature or plugin to generate an XML sitemap for you.

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The file can be accessed at a URL like https://yourwebsite.com/sitemap_index.xml

Once you have the file URL handy, follow the below steps to add it to the Search Console property:

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Open the Sitemaps section from the left panel of the console.
Add your sitemap URL.
Click on submit to confirm.

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Note: You can submit multiple sitemaps and/or sitemap index files. All submitted sitemaps and their status can be seen under the Submitted sitemaps list.

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How to give other users access to a Search Console website property

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Google Search Console makes it easy to add multiple users to a website property so that they can perform their intended tasks. For example, giving access to a developer to fix AMP errors.

Property owners can grant access to other users with different permission levels. Let us understand these permission types:

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Owner:
The owner has complete control over the Search Console property. They can add or remove other users, change settings, view all data, and use all features.
There are two types of owners:

Verified owner: Someone who used a token to verify their ownership of a property.
Designated owner: An individual whose ownership status is granted by a verified owner without using a verification token.

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Full user: Can view all data and also take some actions.
Restricted user: Has simple access rights to most of the data.
Associate: Associates are people or accounts that, unlike site owners and users, are unable to view the Search Console account or data directly but are authorized to perform other functions.

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It is a good practice to give most users restricted access at the beginning so they can't make undesired changes to the property.

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How to integrate Google Search Console with HubSpot

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HubSpot offers a native Google Search Console app to bring data into HubSpot SEO tools. The integration surfaces a lot of insightful data from Search Console that can be viewed contextually in the page optimization tab in HubSpot, like average click-through rate and more.

Here are the steps to enable the Search Console - HubSpot integration

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Install the free Google Search Console app from the HubSpot app marketplace.
Connect your Search Console-linked Google account with HubSpot.
Verify your site ownership

If your website is HubSpot-hosted, then it will be automatically verified.
Otherwise, verify your site directly in Search Console using any previously mentioned methods.

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How to integrate Search Console with a Wix website

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Here are the steps to connect Google Search Console with a Wix-powered website:

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Use the URL-prefix property type.
Select the HTML tag verification method.
Copy the meta tag.
Go to the SEO Tools section in your Wix dashboard.
Add the meta tag under the Site Verification section.
Save the changes
Go back to the Search Console window and click Verify.

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How to integrate Search Console with a Shopify website

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For Shopify websites, the process is very similar to that for Wix websites. Still, you can find more detailed instructions in this video from the Shopify Help Center channel.

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How to link your Search console property with Google Analytics?

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By linking your Analytics and Search Console properties, you can share data between the two products. Here are the steps to do it:

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Open your Google Analytics account.
Navigate to the Analytics property to which you want to link Search Console.
Go to Search Console settings under Property Settings.
If the website is already verified in Search Console, you should see the URL.
Select the reporting view under Search Console.
Save these settings.

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Useful resources to learn more about Google Search Console

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If you are into learning with videos, Google Search Central YouTube Channel's "Search Console Training" playlist offers excellent tutorials for basic to advanced level features.

Other helpful resources for Search Console include:

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Closing notes

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Google Search Console is undoubtedly a must-have software in every SEOs toolbox. Being completely free and easy to use makes it even more accessible.

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If you have been underutilizing the tool till now because of a lack of knowledge or skills, we hope this guide will help you become a power user of the application and boost website search performance with the numerous tips we have mentioned above.

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Time to dig into the valuable Search Console data and make an improvement to at least one website today.

What WordPress Plugins and Themes are Best for Affiliate Marketing?

2022-08-17T00:17:00.000-07:00

Now that WordPress makes up around 37% of all websites on the internet as of 2021, there’s no doubt as to its versatility. You can use it to create a personal website, a website for a local business, a portfolio, and more. But it’s definitely become the platform of choice for affiliate marketers and for good reason: the amount of free and paid themes and plugins that can extend its functionality is staggering.

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In this guide, we’ll teach you how to choose and install WordPress themes and plugins for use in affiliate marketing.

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What is a WordPress theme?

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A WordPress theme is a set of files that includes stylesheets, code, and graphics that can help you give your website a look and feel you want. A theme can be as simple as that or provide much more functionality than just how your site is styled on the front end.

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There are various WordPress themes, from those designed very simply for blogging only to those that can provide you a mix of functionality such as news layouts, masonry page layouts, author boxes, and more. Some will even let you design a custom “dark theme” for when your users are browsing at night. Whether you get a simple theme or one that’s extendable and customizable is up to you.

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Regardless of the theme you pick, they’re typically installed from the administrator backend of WordPress and some parts of them are editable from there.

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How WordPress themes work

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Themes tell WordPress how your site should be displayed on the front end and sometimes even the backend. Themes can be made to do almost anything if you’re willing to spend the time coding it or the money getting someone else to do it for you.

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But, the great thing about WordPress themes is that now in 2022, there’s little to no need to code a new theme from scratch. So many different themes have been developed that you’re bound to find something that fits your website’s needs and can provide you with the aesthetics you desire.

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Even though WordPress was originally designed for blogging, it’s expanded far beyond that into being used for everything from personal sites to news to a fairly robust e-commerce platform.

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Where to find good WordPress themes?

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A good WordPress theme is best bought from a reputable vendor, and it should have plenty of positive user reviews that back up the developer’s claims about what it’s capable of doing. Additionally, you don't want to spend $60 on a theme that hasn't been updated in years.

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Here is a list of places where you can purchase well-known, well-supported themes:

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Themeforest.net
Athemes.com
Elegantthemes
ThemeIsle
StudioPress

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How to choose a WordPress theme?

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You choose a WordPress theme based on a few different factors. When looking at a theme to purchase, ask yourself the following question:

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Can this give me the look I want for my site?
Are the settings going to be too advanced for me as a beginner?
Is this theme compatible with my hosting account?
Does the theme require things my hosting will not provide me access to?
Is the theme well supported and documented by the developer?

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Free vs premium WordPress themes

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A free WordPress theme is fine if all you’re going to do is some simple blogging or documentation. But, if you’re going to be using your website to make money or just use it as a portfolio, you’ll probably want to go with a premium theme instead.

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First, most premium themes simply look better than free themes. You’ll have more design options with them and likely run into fewer support issues that you won’t be sure how to deal with, which brings us to our second point: lack of support. Free themes are highly unlikely to be supported by the developer, as they’re not making any money providing support.

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If you want the quality of a paid theme with the benefit of a free one, you want to go with a “freemium” theme.

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This lets you download and use the theme on a limited basis without access to all of the bells and whistles that the full version comes with. You won’t have access to that or customer support, but you can always buy that access if you run into a critical problem with it. If you have a problem with a free theme, you’re just stuck with hoping the developer can help so you don’t have to hire someone else to diagnose the issue.

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Choose a theme compatible with popular website builders and plugins

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Whatever theme you choose, you will want something compatible with the top WordPress block editors available today. Even though WordPress has its built-in block editor called Gutenberg, its reception in the WordPress community has been lackluster at best. Most prefer other block editors, such as Visual Composer, WP Bakery, Divi, and Elementor.

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These are well-supported options with various plugins developed to further extend their functionality.

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Even though there’s been a lot of confusion surrounding them, Visual Composer and WP Bakery are two different plugins from the same company. If you’re unsure which one to get, here’s a post explaining the important differences.

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Make sure the WordPress theme is responsive and mobile-friendly

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Did you know that mobile devices make up just over half of all global internet traffic?

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That’s pretty significant. Back in 2010, mobile devices were an afterthought, but today in 2022, not planning on receiving at least half of your traffic on mobile devices is a huge mistake.

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Fortunately, most premium WordPress themes are very compatible with mobile devices. Compatible doesn’t necessarily mean that they’re fast, so you want to ensure that the theme you buy can pass Google’s PageSpeed Insights testing. Some of the fastest WordPress themes right now are these:

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Consider your site's niche

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Have you thought about what your site should look like in relation to the niche it will serve? Most premium themes can be styled to appear how you want them, although depending on your niche, you may want to choose one over another.

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If you’re just blogging, you’ll have many more themes available to choose from than if you’re looking for a specific theme to build a review website. Or maybe you’re building a site for a doctor’s office or a lawn care company.

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Believe it or not, there are many heavy niche themes available that you could almost consider to be pre-built sites. If you don’t want to do a lot of customizations and want something almost ready to use “out of the box”, a more niche theme may be what you need.

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Compare theme features and preview demos

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If you’re going to buy a theme, you want to be able to at least view a demo of it on a live URL. You should be able to preview each type of page layout that comes with it and any other functionality that comes with it, such as shortcodes, icons, graphics, etc.

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Read reviews and download WordPress themes from credible sources

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There should be a ton of reviews for any theme you’re considering. Reviews should be positive and recent. Those who note problems with the theme should at least explain the issue and how the developer helped them fix it. Were they happy in the end? Was it a problem on their end more than the developer if they weren't?

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We covered some credible sources above, but one thing you don’t want to do is download a theme from some random website online. You don’t want to try to pirate a theme because it’s simply not worth it. Pirated themes often contain malware that can negatively affect your website visitors, hijack your affiliate links and ad codes, etc.

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How to install a WordPress theme

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You can install a WordPress theme via two basic methods: uploading your zip file directly in the backend of your site under Appearance >> Themes or upload using FTP credentials that you can acquire from your hosting account.

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We’ll cover both.

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Install a WordPress by uploading a zip file

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Upon logging into your WordPress dashboard, go to “Appearance” and “Themes” in the sidebar.

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Once the page loads, you’ll see a list of already installed themes and an “Add New” button at the top left.

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Choose your file, then click “Install Now”.

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Once installed, it may be activated immediately from the page after the upload finishes or you can simply go back to the “Themes” page and activate it from there.

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Install a WordPress theme using FTP

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This type of installation is typically used when your WordPress backend isn’t allowing you to upload the files you want to install. This is usually because your file size exceeds the maximum amount set by your hosting account. You can check this size by visiting Media >> Add New page; the data should be below your upload field.

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The easiest way to increase this upload file size is with the WP Maximum Upload File Size plugin. There are other ways, but they’re outside the scope of this article.

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You can always install themes and plugins via FTP if you don’t want to change that value.

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You can consider installing WordPress plugins and themes to be “hard mode”, though. It’s not for beginners, but installing a theme is a decent place to start if you want to get your feet wet.

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FileZilla is a free FTP client that’s easy to use. It’s one of the most popular available and does the job well.

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You will first have to acquire FTP credentials from your hosting account. This can be done in various ways, depending on your hosting type.

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Once your FTP credentials are loaded into Filezilla and connected to your hosting’s file structure, you want to navigate to the folder for the website you want to upload into.

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Preview and activate the WordPress theme

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You can preview and activate your theme by visiting the Appearance >> Themes page and clicking the blue “Live Preview” button upon hovering over the theme’s content box.

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What are WordPress plugins?

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WordPress plugins are packages of files containing code that alters the capabilities of your website in a way that themes do not. While themes may be focused on providing flexibility of aesthetics, plugins are focused on providing additional functionality, primarily used on the front or backend.

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How to install WordPress plugins

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Installing WordPress plugins is similar to the installation of themes. They are simply installed on a different page in your dashboard and end up in a different folder for plugins only.

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The first place we’ll install plugins from is the official WordPress plugin repository that you can access via your backend. WordPress repository guidelines state that these plugins must:

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Be compatible with the GNU General Public License
Be stable and available on the repository
Not be a free trial
Have code that is readable by a human and not encrypted
Not track users without permission
Not send executable code through third-party systems
Not hijack the admin dashboard
Not embed external links without letting the user know and be able to be turned off
… and more

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Plugins in the official WordPress repository are generally safe to upload onto your website. A full list of the requirements can be found here.

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Installing and activating a plugin from the WordPress plugin directory

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Upon logging into your WordPress dashboard, go to Plugins >> Add New.

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On the “Add Plugins” page, you’ll see a list of some of the most popular plugins currently available in the official WordPress repository. To install one, simply click “Install Now” to the right of the plugin’s content box.

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If you want more details, “More Details” is directly below it and will open a lightbox with more info about the plugin, including reviews, sometimes screenshots, and more.

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Once you’ve clicked the “Install” button, the button will show that the plugin is being installed and turn into a blue “Activate” button. Click the button to activate it, and you’re done!

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Installing and activating a plugin by WordPress upload

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If you want to upload a plugin you’ve downloaded from a vendor, you’ll do this similar to how you would upload a theme. Go to Plugins >> Add New and click the “Upload Plugin” button. Choose your file, then click “Install Now”.

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Once installed, you’ll be given the ability to activate it immediately.

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Installing a WordPress plugin using FTP

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Installing via FTP is almost the same as installing a theme as we did above, but you will install it to the “plugins” folder instead of “themes”. The same basic principles will apply.

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Tips for installing WordPress themes and plugins

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Install required plugins for your theme

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The theme you choose may require certain plugins to be installed for it to work. In some cases, this will be a plugin that allows you to use the premium version of the theme by inserting your license key. In others, it may be the block editor you’re expected to use on your pages.

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These are typically included in the theme package you received when you bought the theme, so activating them shouldn’t be an issue.

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Don't install too many plugins

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Too many plugins can significantly slow down your site's performance and lower your performance score on Google PageSpeed Insights. Even if you have a fast WordPress theme, too many plugins can bog it down so much that it tanks your page speed score.

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The good news is that inactive plugins don’t slow your site down because they’re not loading on the frontend or backend of your site. The biggest problem with too many inactive plugins is security vulnerabilities, which we’ll discuss further below.

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Avoid plugin conflicts

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WordPress plugin conflicts happen. It’s usually caused by having 2 different plugins that have similar functionality. Themes can be incompatible with certain plugins, as well.

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If you install a new plugin and suddenly experience an error on your site, deactivate it to see if that fixes the problem. Sometimes you may not notice an issue until months after you’ve installed a new plugin, so the cause of it may not be as obvious.

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If you need to troubleshoot your site, deactivating plugins one at a time to see if the error persists is usually the best way to do it. If you’re using a premium WordPress host like WPEngine, however, you can sometimes contact their customer support, who will help you diagnose the issue.

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Keep your theme and plugins updated

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As stated earlier, updating your plugins is important, even if they’re not actively used. The same is true for your WordPress theme, regardless of what theme you’re using.

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Be careful if you’ve made code customizations to your theme, however, updating the parent copy of the theme may erase those changes. If you must change your theme’s code, create a child theme and use it instead. Then, updating the parent theme won’t affect the changes you’ve made to the child theme.

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Best WordPress plugins for SEO

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Even though WordPress has a lot of functionality, it’s still not quite there regarding SEO optimization options. Fortunately, many plugins have been developed to address this issue, even if some are designed to do only one thing very well, such as creating link redirects.

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SEO plugins

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If you want your website to rank for anything in Google, it’s in your best interest to have an SEO plugin with robust capabilities. Yoast is a great place for a beginner to start if you're unsure which one to choose.

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Yoast
Rank Math
SEOPress
All in One SEO (AIOSEO)
Squirrly
Redirection
Simple 301 Redirects
MonsterInsights

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Website speed plugins

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Your site’s speed is of absolute importance if you want it to be able to rank for anything in Google today. You can easily check if your site’s speed meets Google’s standards by checking it with Google PageSpeed Insights. It will give you solid information about where your site’s speed can be improved. You can also find out site speed information in Google Search Console. Invest the time needed to learn how to use Google Search Console for SEO.

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We’ve created a list of plugins below that can reduce your website speed effectively. Some are similar in functionality, such as W3 Total Cache and WP Rocket, while others are for image optimization, such as Smush.

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W3 Total Cache
WP Super Cache
WP Rocket
Autoptimize
ShortPixel
Smush
EWWW Image Optimizer
Jetpack

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Best WordPress plugins for affiliate marketing

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Making money with your website isn’t easy, but it is simple and the plugins we’ve listed below can help you with that in various ways. Whether it’s for creating affiliate short links with your site or working with only one website like Amazon, the plugins we’ve listed here can provide you with the functionality you need to make your website an affiliate marketing powerhouse.

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AAWP
AffiliateWP
Pretty Links
Easy Affiliate
Thirsty Affiliates
EasyAzon
AzonPress
Lasso

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Next steps

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Now it’s time to start setting up your personal brand, logo, and a memorable tagline. Developing your content marketing strategy is critical for success within social media and SEO for organic rankings in Google and other search engines.

Setting up your social media platforms to distribute content is another agenda that needs to be addressed before writing your first piece of content.

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You should consider:

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Which platforms will work best for your niche?
What platforms does your target market spend the most time on?

These are important questions to answer before moving forward.

Make sure the themes of your social media accounts are in line with your WP site's look and feel. Add your logo and follow our step-by-step guides for setting up each social media account for success.

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Free Bonus

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It’s not easy to become successful in affiliate marketing. There’s a lot to learn when becoming a successful affiliate marketer, and that’s fine because Copy.ai wants to help you succeed. We’ve developed many AI tools to help you save time, and they are 100% free to use.

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Conclusion

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We hope this guide has helped you with the process of choosing and installing WordPress Themes and Plugins. Being able to do this is critical if you want to successfully use WordPress as your affiliate marketing platform.

How To Build An Effective WordPress Affiliate Site

2022-08-17T00:16:00.005-07:00

If you’re just a beginner trying to earn your income online, building your website is one of the most beneficial investments you can make. It’s not as difficult as many people make it out to be, especially if you’re using the best platform for the job.

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In this article, we’ll explain what WordPress is, why it’s the best choice for a beginner, plus the themes, plugins, and types of content you’ll need to create to be successful.

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What Is WordPress?

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WordPress was originally created as a dedicated blogging platform back in 2003. It’s been developed since then to be the most popular website builder and content management system (CMS) on the internet. WordPress is what you need if you’re looking for something easy to start with yet whose possibilities are near endless.

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Why You Should Use WordPress For An Affiliate Site

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Since it its creation, WordPress has steadily become the most popular publishing platform online. It currently makes up 39.6% of the entire internet and just since 2020, that number has grown by 5%. It shows no signs of slowing its growth in popularity any time soon, and for good reasons.

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WordPress is:

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Beginner-friendly
Flexible
Extendable
Customizable
Extremely well documented
Open Source
Available in 57 languages

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Simply put, there’s no better platform for building an affiliate site, particularly if you’re just starting to make money online. No other CMS has the simplicity or the extendability that WordPress has in 2022, even though it has its roots as a pure blogging platform.

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Other CMS platforms include:

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Blogger (free)
Drupal (free)
Ghost ($9/mo)
GoDaddy ($6.99/mo)
Google Sites (free)
Joomla (free if hosted on Joomla, but $99/mo on your own hosting)
Squarespace ($19/mo)
Weebly ($9/mo to use with your own domain)
Wix ($14/mo, free option)

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Most of these platforms have significant limitations depending on what you want to do. Let’s go over a few of those before we get into how to set up your first WordPress affiliate blog.

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Downsides of other CMS platforms

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Cost

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Cost is one thing that may not be a big deal to you, but if you’re a beginning affiliate marketer, you want to reduce your recurring cost as much as possible. Some CMS platforms offer free options and while this is good, they usually don’t have enough features to justify the price.

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With WordPress, the software is free and can be placed on a hosting account you have control of for as little as $5/mo. Additionally, if you ever found a need, you could download WordPress and host a local installation of it on your own computer. That’s something other CMSs simply can’t do.

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Less customizable

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What are you getting when you pay that monthly fee to places like Weebly and Wix? You may be getting a somewhat managed website solution, but you’re not getting nearly the amount of control that WordPress affords you. If it can’t do something that you want it to do, you’re stuck waiting on the company to add that functionality, because getting a developer to help you with it will likely not be an option. When customer support says “you can’t do that”, they mean it.

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WordPress has a customizable backend that can do everything from change colors to restrict user access to certain features based on their role, adjusting security settings, and more.

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Not beginner-friendly

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On the other end of the spectrum is simplicity.

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Some CMS platforms aren’t as beginner-friendly. While this may mean that they can be extended, if you don’t have any experience building websites, that won’t be useful to you when you’re just starting. You want something that has a backend that is easy to navigate while still maintaining flexibility for down the road when you’re more experienced and have a clear picture of what you want.

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Not enough documentation

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Because it has grown to make up so much of the internet, there’s a vast online community of people who use WordPress almost exclusively for every site they work on. Drupal is an older platform by 2 years, but the online community that exists for support, developers, designers, etc is a far cry from what is available for WordPress today.

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Less SEO optimization ability

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When it comes to being able to optimize for SEO, WordPress has most other platforms beat. Even though most will allow you to edit things such as page URLs and SEO titles, they often don’t provide access to the ability to edit your sitemap, have canonical tags, optimize for site speed, etc.

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While it can’t do much in the way of SEO out of the box, various SEO plugins exist to give it the functionality needed to dominate Google search results.

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Here are a few SEO WordPress plugins:

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Other platforms are more difficult to optimize for site speed, Schema, social media, etc.

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Difficulty changing platforms

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Did you know that if you build a website on Wix, you can’t export your site’s data to another platform? Wix doesn’t provide any support for moving your website to another CMS. Once you build on Wix, it’s stuck there unless you scrape and move all the data yourself, including images, Schema data, etc. You have to rebuild the entire site from scratch.

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This is similarly true for Squarespace, although it will allow you to export some data to XML. It just won’t let you export everything.

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Meanwhile, WordPress is easy to deal with if you ever decide to change to something else or just easily create backups of your site that you can store anywhere you want. In essence, you can pack up your site into a “suitcase” and move it.

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How To Build A WordPress Site

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You can build a WordPress site in two ways: on Wordpress.com or install WordPress on your own hosting account, such as Namecheap.

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Wordpress.com isn’t ideal for one big reason: they charge $5/mo billed annually.

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There’s no option for month-to-month pricing here, and at this price point, they don’t even allow you access to limited plugins, premium themes, or the ability to sell products with WooCommerce. For that, you’ll have to go Pro at $15/mo, which is also billed by the year. This creates an upfront cost of $180 before you can build anything.

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The best option for creating a WordPress site is on your hosting account. Most hosts support creation via a “wizard” installation interface. cPanel hosts in particular, have made this easy to do via Softaculous, Fantastico, or QuickInstall.

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You can also install it via FTP, but this can be a little involved for a beginner and in most cases, isn’t necessary. If there’s a “hard way” to install WordPress, FTP is it.

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How To Install WordPress With Softaculous

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If your host uses cPanel for their backend, installing WordPress with Softaculous is very easy. You just need to follow a few steps and it will install it for you with minimal effort or learning curve on your end.

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First, we’ll assume that you already have the domain name you want to use added to your hosting account. If it isn’t, you’ll have to follow the steps that your hosting account provides for adding it correctly before you try to install WordPress for it. Be sure when you set up your domain that you install an SSL certificate, as well.

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The first thing you’ll do when you get logged into cPanel is find your Softaculous Apps Installer. Once you find it, click on it and it will take you to a page that should look like this:

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Once you’re here, click on “Install” in the WordPress block.

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It will take you to a page that looks like this:

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Under the “Software Setup” section, you’ll see where you choose your installation URL. You always want to choose https here. Visitors not only trust sites that have SSL certificates more, but so does Google. Back in 2014, Google openly called for “https everywhere” and stated that they had begun using it as a ranking signal, so now in 2022, it’s SSL or bust.

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Next, you want to set your site name and put a short description in the “Site Description” field. If you don’t know what to put there, you can always just put a “.” there for now.

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For your admin username and password, it will generate some gibberish for those. Edit those as you see fit while keeping in mind that you should use a strong password to thwart brute-force login attempts.

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Select WordPress Plugins

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In the plugin section, you should leave the “Limit Login Attempts (Loginizer)” WordPress plugin selection checked for security purposes. The last thing you want to wake up to is a hacked website where all of your affiliate links have been hijacked.

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Classic Editor is something that you want if you don’t like Wordpress’s block editor, Gutenberg. Don’t worry; if you don’t like it, you can always uninstall it later.

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WordPress caching plugins like W3 Total Cache and WP Super Cache can be skipped if you don’t want to use them immediately. If you want to use them, however, you should only have one of them installed at a time.

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Next are the advanced options.

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Advanced Options

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The only thing you should be editing here is whether you want the site backed up regularly (you do) and where you want those backups to be saved. If you’re publishing to your website more than once per week, you want to make sure your site is backed up daily. Understand that the more backups you’re automating, the more space you’re going to take up on your hosting account.

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A variety of themes will be suggested to you at the bottom of the page. Most of these are going to be free or freemium themes. You can use one of them if you like or one of the themes we suggest later in this post.

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Lastly, always have your installation details emailed to yourself so you don’t lose them.

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What are the best WordPress themes for affiliate marketing?

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The best WordPress theme for affiliates will have a lot of layout and design flexibility but can get a high score on Google Pagespeed Insights. If you don’t maintain a high page speed score, you will not rank well in Google.

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Free themes are great, but freemium themes are better because they’re more likely to be optimized for speed right out of the box.

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Here’s a list of 10 fast WordPress themes.

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Best WordPress Plugins For Affiliates

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If you’re going to use WordPress for your affiliate site, you’re in luck, because there is a wide variety of plugins that can help you. You’ll want plugins for the following:

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Creation of affiliate links
Tracking of affiliate links
Traffic analytics
A block editor

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Pretty Links

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Pretty Links is one of the oldest WordPress plugins for managing affiliate links there is. It offers the same features across all versions of its paid plan; the only difference is the number of websites you can use the plugin on.

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Features:

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Multiple types of redirects (301, 302, 307, cloaked, javascript, & tracking pixel)
Link tracking via categories, tags, etc
Conversion reports
Add affiliate link disclosures on pages, posts, custom post types, and individual links
Auto-linking keywords
Affiliate link split testing
And more

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The only downside here is that it’s $79 per year for a license to use on one website.

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ThirstyAffiliates

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ThirstyAffiliates has developed a solid reputation lately as a great affiliate link manager. It has the following link capabilities:

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Link cloaking
Uncloaking for Amazon links (never use redirects on Amazon affiliate links!)
CSV Import/Export
Google Analytics Events
Geolocation-specific links for foreign traffic
Reports
Fix links from the frontend of your site
And more

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This is also $99/year, but with a 50% off WELCOME coupon code for the first year, it puts your initial investment at $50.

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EasyAzon

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If you’re going to be an Amazon affiliate, EasyAzon makes it simple to create affiliate links directly from the backend of your WordPress blog as you’re creating your posts.

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If you’re going to make money with Amazon’s affiliate program, Amazon Associates, this is the best plugin for you to use. It’s specifically tailored to Amazon and only works with that program, but if you want to make the most money with Amazon as an affiliate, this is the plugin you’re going to want.

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It offers the following features:

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Geotargeting of links
Default settings for all links
Automatically make links “add to cart” with 90-day cookies
Pop-up products

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When you use geotargeting in EasyAzon, this means it creates a custom affiliate link for those who live in other countries that Amazon serves. If you have a visitor from the United Kingdom, for example, EasyAzon will rewrite your affiliate link to use https://amazon.co.uk/ instead of https://amazon.com. This ensures that you get credit for the purchase if it occurs on Amazon’s UK site.

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MonsterInsights

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MonsterInsights is one of the best Google Analytics plugins that currently exist. It makes setting up your website for Google Analytics simple, but it also has affiliate links and ad tracking built-in. It can also assist with tracking form conversions.

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While the plugin can be used for free in a limited capacity, you’ll want the $99/year plan to start making use of the best features.

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Producing Content For Your WordPress Affiliate Site

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Now that your site is set up and you have the plugins that you want to use installed, it’s time to get to the hard part: content creation.

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You can have a great domain name, a fantastic web design, and the best paying affiliate program out there, but none of it matters if your content isn’t high quality. It’s not enough that your content is written with proper grammar. Your content must be useful to your reader or you’re not helping them decide to buy or not to buy.

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Various types of content exist, but only a few are really useful for affiliates: listicles, Q&A articles, and product reviews, but there are many examples of how to write an affiliate blog post.

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Before you start writing, you’ll need to produce a quality outline to keep information and ideas front and center as you write. It’s a fairly simple process, and we have an excellent guide on how to write an outline for a blog post to help you jump-start your content production.

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What is a listicle?

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The word “listicle” is a mashup of the words “list” and “article” and not surprisingly, that’s exactly what it is. They are a group of items from a category that are then ranked (or not) in order from best to worst. The titles for pieces like this usually include a number, such as “Best 15 Business Tools to Grow Your Startup” or “12 Money Making Methods That Bloggers Are Using In 2022”.

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One of the best things about this type of content is that it’s easy to scan and skip through to find what you’re looking for. As long as you format your subheadlines correctly for each list item, your readers will be able to find what they’re looking for or, perhaps more appropriately, what they didn’t know they were looking for.

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Often when someone searches for a listicle (“best AI copy software” or “best luxury SUV of 2022”), they’re looking for something they haven’t heard of or seen before, even if they’re already familiar with that topic.

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What is a Q&A post?

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A Q&A post is a post that answers a specific question, typically in detail. These can be “how-to” type articles that go over one way to do something, or it may go over several methods to do something, even if one is more effective than others. If you need some examples, you can take a look at How To Live Stream on Facebook or How to Write a Sales Funnel Email Sequence That Converts.

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Depending on the type of Q&A post you’re going to write, you may need a lot of images to lay out a process (such as the Facebook post we just mentioned) or the images may be illustrative of the concepts the article includes, like the sales funnel post.

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Product Reviews

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Single product review posts are also very lucrative for affiliates in general, but you have to be careful how you put them together. We won’t cover everything here, but here are the basics.

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Over the past 15 years, visitors have gotten used to sniffing out fake product reviews and they’re much leerier of taking advice from a random blog post they found online. To get past this, you’re going to have to go the extra mile to convince them that you not only know what you’re talking about but that you’re being honest with them.

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When you’re writing a product review, here are some basic guidelines that you need to follow.

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Pick a great product

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If you want to write an affiliate blog post that converts, you need to start with a quality product. If the product you’re talking about isn’t high quality, you’re wasting your time producing content about it unless you can guide your users to a superior product.

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If you’re going to write a review about a substandard product, you should put just as much effort into writing about it as you do your high-quality products. If you don’t put as much work into them, your visitors will know that you’re just trying to push them to something else and it damages your credibility.

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Own the product

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If you’re going to do a review on something, you should own that product. But, wait, you say you can’t afford to be buying all of these products when they’re $100 to $500 (or more!) each?

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The best solution for that problem is to buy one product that you want to do a review on, video the unboxing process, take quality photos of it, use it as much as you need to for the review, and then resell it when you’re done. You’ll get a good bit of your money back, plus you’ve produced a blog post that will generate the rest of your investment money and then some.

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If the product isn’t tangible, such as software, you will have to take screenshots and videos of you actually using the product. The downside of doing a software review is that you often can’t resell it due to licensing issues.

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Images & video

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High-quality images and videos will not only help you resell your item after you’re done with it, but they will lend credibility to your review. Another reason to use your own media on your post is that Google knows what stock product photos and videos are and can definitely detect them with their algorithm. You look less like a spam review site and more like a legitimate resource for honest product information if you have your own.

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Call to Action

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Every post on your website containing an affiliate link should have a call to action. It’s not enough that your readers are told that a product exists; you should be directing them to purchase the product and telling them where.

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Here’s an example:

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A valuable piece of software for doing software product reviews and blog content creation, in general, is Snagit by Techsmith. They offer a two-week free trial and a one-time purchase price of $62.99 for a relatively simple piece of software that lets you create images, annotate them with graphics like arrows and highlights, and will even let you create videos and GIF animations. You can purchase it here.

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Keep your FTC disclaimer in mind when you’re promoting affiliate products. You should be letting your visitors know that you stand to make money off the products you’re featuring on the page.

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A call to action could also be to direct your visitors to another blog post on your site that they may be interested in reading. Remember when we mentioned some example posts in our section on Q&As? It didn’t look like it, but that was a call to action.

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Conclusion

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These are the very basics of building an effective WordPress affiliate site. If you follow these tips and guidelines, you’ll be well on your way to making an income promoting products and services.

How To Livestream on Facebook

2022-08-17T00:13:00.004-07:00

Live video is everywhere.

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One in five videos on Facebook is a live broadcast.

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These days, you can livestream anything from your dog's birthday party to your yoga practice or even your new haircut.

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But live videos aren’t only for personal use— whether you’re showcasing a new product, hosting an interview or Q&A with fans, or sitting down and having a casual conversation with your followers, livestreams are an engaging way to grow your business.

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Every day, people tune in to watch live videos from their favorite creators and join conversations about the topics that matter to them. With Live's real-time interactivity features like comments and reactions, these broadcasts create spaces where people can connect and engage with their favorite brands in an authentic way.

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When people watch live broadcasts, they're six times more likely to interact with them than regular videos. Whether it's a Facebook Page or Profile, going Live is an easy way to engage your audience.

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This guide will teach you everything you need to know about Facebook Live and how to get started.

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Going Live on Facebook—Step By Step

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Facebook makes it easy to go live from your page, group, or event. Follow this simple process when you’re ready to start.

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Note: You can go live from your phone or computer. The steps for each look a bit different, so we’ll go over both options below. We’ll start with the phone guide, so feel free to skip ahead if you plan on only streaming from a computer.

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How to go live on Facebook from your phone:

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Make sure you have the most recent version of Facebook installed on your phone. If not, update it before continuing.

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Open the app and click on the "What's on your mind?" text box in the top status bar.

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Going live option on the app

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This will take you straight to your camera (unless you've never used it before—if that's the case, just follow the prompts).

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Allowing camera setup for the Phone app

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Write a description for your live video, then click "Go Live." Your viewers will be able to see this description before and after your broadcast.

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Writing a description for a Facebook Live video

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You can choose who can interact with you during your live broadcast—friends, the public, or only yourself—and change these settings at any time.

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Selecting the privacy setting for the video

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When you're done broadcasting, click "Finish." You can choose whether to save it, post it, or delete it.

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How to go live on Facebook from your computer:

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In the status field, click on the “Live video” icon. This is beneath the "What's on your mind?" status field.

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Choose your video source in the Live Producer tool. This will be the built-in webcam or an external camera attached to your computer, such as a DSLR camera attached via HDMI cable.

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Live Producer Dashboard

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Select “Use Camera” if this is the first time using this camera with Facebook Live, and follow the prompts to allow access to the camera and microphone. If you've allowed access before, this option may not appear and your stream will start immediately.

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Write a description of what you're livestreaming in the Description field, add an optional title in the “Title” field, and tag people or places in the “Tags” section.

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Select who can see the video by clicking “Edit Sharing Settings”, then select “Go Live” when you are ready to start broadcasting!

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Sharing setting for the video on desktop

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Once you click “Go Live Now!”, your video will be live on Facebook immediately!

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How to go live on Facebook from Messenger Rooms

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Going live on Facebook from Messenger Rooms
Source: Facebook

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If you're the creator of a Messenger room, you can go live from your room using Google Chrome! Here's how:

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Go to your room and click the button in the top right corner.

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Give your broadcast a title (optional).

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Choose where it gets posted (Timeline, a Page you manage, or a group).

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Select your audience.

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Click “Next”, then wait for participants to confirm or leave the room. Note: The room cannot broadcast live until this step is completed. The room creator can remove participants who do not respond.

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When everyone has confirmed or left the room, click “Start” to begin broadcasting.

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When you want to end your broadcast, click in the top right of the window, then click “End”.

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Where are Facebook Live settings?

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Facebook Live Settings options

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The Live Producer dashboard within Facebook is where you can manage the additional settings for your live broadcasts. Here are some of the options available:

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Set the video to automatically end if the stream stops.

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You can allow embedding, which means that you will be able to copy and paste an embed code for your livestream.

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You can un-publish the post after the live video has ended so it will no longer be visible.

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Allow users to rewind or pause during playback to catch up with the action if they fall behind or miss something entirely.

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Turn on auto-generated captions for live broadcasts. Note: captions aren't available on mobile broadcasts. Viewers can see captions when they mute the video.

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Are Facebook Livestreams recorded?

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When you livestream on Facebook, you might want to save or share that video. Maybe you want to watch it later, or you want to make sure no one else can access it.

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Whatever your reason, your Facebook livestreams are automatically recorded for you, and there are a few different ways to work with the recordings.

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If you don't want the recording to remain on Facebook, go to your Timeline and delete it from Your Posts. However, if you want a copy of the video, there's an easy way to download it.

Just head over to the post on your Timeline, click the three dots in the top right corner, and hit "Save Video." Your video is now saved in your downloads! You can now share it on whatever platforms you'd like!

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Are Facebook Live comments public?

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Have you been wondering if Facebook Live comments are public? The answer is it depends.

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By default, comments on your Facebook Live will be visible to anyone who has access to your Livestream. However, you can change these settings at any time during your broadcast.

If you have created a private group or event, only members of that event or group will be able to see the comments in your stream. This applies to both watch parties and standard streams.

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As a streamer, you can remove comments from your stream even after the broadcast is over. You cannot edit the comment, but it will be hidden from view for all viewers. You can also report and disable comments completely if necessary.

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Can Facebook Live videos be downloaded?

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As long as you’re the person who uploaded the livestream, it's a fairly simple process to download the recording. Go to your Page, click on the video to make it fullscreen, click the three dots in the upper-right corner of the video, and select "Download Video."

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And that's it. Now you have your Facebook Live Video handy for whenever you need it.

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But keep in mind that you can only do this with your own videos—if someone else goes Live and posts it to your page, for instance, you won't be able to download that video.

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Best practices for Facebook Live

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Facebook Live might be your brand's best bet for getting your message to potential customers. It's a feature that allows you to broadcast whatever you want in real-time, directly to your followers. It's a great way to create a sense of urgency and connect with people at the moment—and it can even be a way to encourage sales if you use it right.

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But before you dive right into creating your own livestreams, there are some things you'll need to consider.

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Make sure you have a good internet connection. You don't want to lose the feed right in the middle of your livestream! A wired connection is best, but if that's not possible, make sure the WiFi signal is strong.

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Keep an eye on your device’s battery. This should be obvious, but ensuring that your phone or computer has enough juice to get you through your stream is essential. You don’t want anything to cause your livestream to drop mid-sentence.

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Use a quality microphone. This one is important because your viewers won't stick around if they can't hear you. If you're recording on your phone or laptop, try using earbuds. These are less visually distracting than wearing headphones. For the best sound quality, consider using an external professional microphone.

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Do a trial run to make sure everything is working. The last thing you need is for something technical to go wrong when you're already nervous about going live in front of an audience! Before you hit that "Go Live" button, take a few minutes to record yourself presenting to whoever's on camera with you. Then, play it back and check the sound/lighting/visuals.

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Look into the camera, not at yourself. Watching yourself on the screen can be tempting when you're livestreaming, but it's important to look into the camera so your attention is on your viewers.

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Set the scene. If you're in a new location, make sure to have your broadcast settings set to 'On.' If you livestream from a new location, it will appear in your posts as that new location.

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Setups and cameras for Facebook Live

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No matter what type of content you're creating, the quality of your camera setup will have a significant impact on how your audience receives it.

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If you want to go live on Facebook, there are many ways to get started, and which one is best for you depends on what kind of content you're creating and who your audience is.

It's worth noting that Facebook Live is compatible with various cameras and equipment. That said, we've whipped up some examples using a few standard pieces of hardware so you can get a better sense of what your setup could look like.

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One really popular option is using a smartphone. You can use the camera app on the phone or download a streaming app. If you don't want to stream from your phone, you can also use a webcam or a DSLR to upgrade your content.

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Video conferencing cameras are great for large-scale events and public speaking engagements. If you're looking for something simple that takes all the guesswork out of the setup, check out Facebook Portal—all you have to do is plug it in and start your stream!

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Video switchers are a great choice if you are streaming with multiple cameras or people moving around.

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Although external microphones can enhance the sound quality of your video, they are not crucial if you don't own them. A tripod can also help stabilize your video, but it is not necessary.

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Facebook Live with a guest

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Every live video you broadcast on Facebook is a chance to connect with your audience in a new way. Adding guests to your streams is an easy way to expand your reach and create more engaging content for your viewers.

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You can have up to three guests on your livestream. They will be displayed in a split-screen, side-by-side layout. You can invite guests at any time during the live broadcast.

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There are a few different ways to invite guests into your Facebook live stream:

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Use comments in the post. Audience members can request to join you as a guest by commenting "join" on the Facebook Live post. The host will receive a notification that someone has requested to join and can then invite them into the broadcast (or not!).

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Ask viewers to comment. If you're looking for specific people to join you as a guest, ask your audience via comments which people would like to join next.

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Private message. You can also privately message someone you'd like to invite into the broadcast

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If you're looking for a more structured way of hosting guests on Facebook Live, you can schedule a recurring weekly show. It allows you to set up a calendar of upcoming shows with dates and topics for yourself and any guests joining you.

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Facebook Live with multiple presenters

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Setting up a Facebook Live with multiple presenters doesn't have to be complicated. All you need is one Facebook account and equipment that makes all presenters audible.

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Here's how to set up a guest on Facebook Live, but be aware that this is only available on iOS and Android.

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You'll also need two smartphones or tablets to pull this off. Ensure that the device you want to stream from has the Facebook app installed and updated.

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Then, check out the Facebook Live setup page to learn how to set up your live stream and invite guests. Make sure you have all of the presenters' names and email addresses in hand so they can be added before the broadcast begins!

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Finally, make sure your setting is ready. If you're using an iPhone or iPad: Click on "Settings" from the main page of Facebook, then select "Privacy." Scroll down until you see "Who Can See My Stuff?". Choose whatever option works best for your needs! You can always change it later if needed.

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Adding captions to Facebook Live

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To ensure that as many people see your message as possible, you may want to consider adding subtitles to your videos. Did you know that 85% of video content is viewed without audio? That's right—which means if you depend on audio-only content to get your message across, most of your viewers are missing what you have to say. So, make sure your message is coming through loud and clear even without audio by adding captions.

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Publishers using the Live API can now add CEA-608 standard closed captions to Facebook Live broadcasts. If you want to do this yourself, check out the guide for instructions.

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However, publishers who aren't using the Live API can work with third-party captioning companies to generate and insert real-time closed captions into their Facebook Live broadcasts.

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How to use Facebook Live for business

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Facebook Live is a powerful marketing tool, but it can be challenging to know how to make the most of it. Luckily, with just a few simple steps, you can use Facebook to its full potential—and even increase your bottom line.

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Set up your profile

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You can start by creating a Facebook Business Page if you do not already have one. It's a great way to stay connected with your customers, inform them of new products or services, and let them know what's happening at your company. You can also use it as an avenue for promoting events and announcing any special offers you might have coming up soon.

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Create a content strategy

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The next thing you need to do is make sure your content will be interesting to your audience. People will likely tune out if you don't have an engaging topic, so it's important to have a strategy before you go live. Some of the best content includes interviews with experts or influencers, behind-the-scenes tours of your office space, and live announcements about upcoming events or promotions.

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Set up Facebook Live

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Once you've got a topic in mind, it's time to set up your stream! You can get started by going to the Facebook Live Producer page and clicking on the "New Broadcast" button at the top right corner of the screen. From there, you can select your camera and microphone inputs and any other relevant settings for your broadcast (such as whether or not you want comments displayed). Then click "Go Live" when you're ready!

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The key here is preparation—make sure everything is set up beforehand so there won't be any issues once it's time for your broadcast.

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Facebook Live for a private event

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Facebook Live lets your guests watch an event from the comfort of their homes. You can use Facebook Live to create a private event and invite only the people you want to attend.

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Here are some ways that Facebook Live can be used to host a private event:

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Friendly gatherings

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Friends and family can enjoy a get-together without having to leave their homes. This option is excellent for those who live far away from each other but still want to celebrate together.

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Business meetings

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Hosting a business meeting on Facebook Live is great for employees who live in different regions or cities.

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Online classes

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The COVID-19 pandemic has led many schools and universities to switch to online learning. Regardless of your class type, you can use Facebook Live to give your students an accessible space to learn.

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Whether you're looking for a new way to connect with your friends or planning a business meeting, Facebook Live for private events is the perfect solution!

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Facebook Live for weddings

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Weddings are a huge deal. You want everyone important to you to attend, but it isn't always possible. If you're hosting a destination wedding or just want friends and family that are across the country or across the globe to be able to watch your ceremony without having to fly out, Facebook Live is a great solution!

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You should keep in mind a few things when using Facebook Live for weddings.

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The first thing you need to do is prepare: make sure that the Facebook Live setup will be in a place where it won't get in anyone's way and that you have someone to film the ceremony. Make sure the person filming is comfortable with Facebook Live and knows how it works.

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Next, make sure that all your equipment is set up and ready to go before you begin broadcasting. You can test it by going live on your account to make sure everything is working properly—you don't have to have an audience to do this!

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How to engage with the audience

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The heart of Facebook Live is engagement. We love that our audience can participate in the wedding and feel a part of it, even if they're on the other side of the planet!

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But what's the best way to get them involved? Here are some tips:

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Open with a question. A personal anecdote or a funny story about how you met your fiance—anything to get people interested!

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At regular intervals, ask your audience questions. There's nothing that gets people more engaged than being asked their opinion! And don't be afraid to ask multiple times to give people time to respond.

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Don't forget to end with a question. Make sure you have time to read through some of the comments before signing off. It's always nice for people to know they were heard.

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How to End Your Facebook Live

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When the ceremony is over, it's time to end the livestream.

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To end a Facebook Live video, simply swipe down and tap "End." If you're on a computer, just click "End Live Video" in the bottom right-hand corner.

Once you've ended the livestream, it will automatically save as a video to your Timeline so you can share it with friends and family later.

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Facebook Live for funerals

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Funerals are a time for friends and family to come together, and many people want to be able to share those moments with loved ones who can't attend. Livestreaming is an increasingly popular way to make sure everyone is included.

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Livestreaming gives family members who can't make it in person a chance to experience a significant event.

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Livestreaming allows you to share your grief with loved ones, even if they aren't physically present for the funeral.

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It creates an archive of the event so friends and family members can watch it later, even after the live event has ended.

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Facebook Live for musicians

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Facebook Live is a powerful tool that allows you to share your music with the world and build a community of fans. Here's how you can use it to promote yourself, your brand, and your music.

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Get creative with your live streams. Do you want to preview a new single? Want to show off your skills on the piano or guitar? Use Facebook Live to play it for fans! You don't need fancy equipment: just stream from your phone.

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Stream from concerts or festivals where you're playing. Your fans will love being able to see what it's like behind the scenes, so don't be afraid to let them in on the fun.

Showcase the work it took for you to get there—it's all part of building a solid brand!

Facebook Live is a great way to connect with current fans and cultivate future ones. Whether you're performing in your bedroom, at a local venue, or on a big stage, Facebook Live allows music lovers worldwide to experience your talent.

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Facebook Live with music

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Now that you've published your first Facebook Live video, you're probably looking for ways to improve it. One of the most common ways to do that is by using background music. It can elevate the experience from good to mind-blowing.

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First, make sure you have the right permissions. You may have heard of or experienced issues regarding using music in Facebook Live due to copyright restrictions. To avoid any issues, make sure that whatever music you use is properly licensed.

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There are two ways of adding music to your Facebook live stream. One is by using your phone, and the other is by plugging a device into your computer. Both methods involve playing music from another source while conducting the live stream. You can use an external speaker or headphones or an external microphone via USB on your computer.

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Wrapping up

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Reaching your audience with live video content is a great way to showcase your brand and increase engagement with your audience. Facebook Live is free, easy to use, and offers a variety of uses for businesses and individuals alike.

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You can use the service to broadcast an event, host an interview or Q&A session, or even just chat with your viewers in real-time. It can reach a massive audience of Facebook users who will be excited to interact with you.

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The best way to get started with Facebook Live is to dive in! You don't need any special equipment—just a social media account, an idea for what you want to share with your audience, and a willingness to get out there and show people how it's done. Start simple and build from there—before you know it, you'll be an engaging, creative master of Facebook Live.

Best Keyword Research Tools for SEO

2022-08-17T00:10:00.003-07:00

What is Keyword Research?

Keyword research is a critical part of SEO (search engine optimization).

It’s the process of discovering search terms that users enter into search engines when looking for information online.

Keyword research allows you to develop a content strategy to create resourceful and helpful information on your website relevant to those keywords to help your business grow.

The metrics associated with your keyword research are important when using keyword research tools, such as monthly search volume, keyword difficulty and competition, location-based search volume, search trends, and more.

So how important is keyword research for your online business?

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Importance of Keyword Research for SEO

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It is the imperative building block to your content marketing strategy that you can’t skip if you want to succeed online.

You won’t know what people are searching for, what your competition is ranking for, or what content to create on your website without doing keyword research.

You may find topics that your competitors have on their websites that get traffic and leads, but you haven’t covered that content. This creates a content gap that you can add to your keyword list to produce content.

It will also allow you to look into your products, industry, and what people are searching for in the different stages of your marketing funnel. Then you can provide a solution with your content that allows them to find you online, get into your funnel and start to build trust with your brand.

You need to make sure you target the most appropriate keywords related to your website when conducting your research.

But not every keyword you find should be one you go after.

So what will help you to decide what keywords you should create content for?

Metrics are the key.

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Metrics You Need to Know When Using Keyword Tools

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Search Volumes

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Keyword tools will give you an estimate of how many people are searching for that term on a monthly average. Most tools also let you see volumes in different countries, and some let you dive deeper into more target locations like a city or state.

If a keyword doesn’t have that much search volume, then you won’t get that much traffic even if you rank well for that term. On the other hand, if a keyword has a ton of search volume, it may be a very competitive term and hard to rank, which is where keyword difficulty comes in.

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Keyword Difficulty

Keyword tools give you some range of low, medium, and high difficulty, usually on a 0-100 scale. Difficulty can help you identify and prioritize keywords you should go after based on the competition of those keywords.

Want some quick wins to get more traffic soon?

Go after keywords with lower difficulty but decent search volume.

Does your site already have good authority in your niche?

Then go after keywords with higher search volume and medium to high difficulty levels.

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Cost Per Click

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If you plan to do pay-per-click advertising, you’ll want to know how much a keyword will cost you every time it gets clicked, known as cost-per-click (CPC). Services with higher revenues and buyer intent will have a higher cost per click, so factor this into your budgeting when doing your keyword research.

While metrics are important in creating data-driven decisions, always consider the intent of the keyword and look at what search results are coming up to make sure it’s a keyword you want to target.

Knowing these metrics should help get you started using the best keyword research tools for SEO.

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Best Keyword Research Tools for SEO

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These are the top keyword research tools available, some paid and others free. But the paid versions will get you the data you need for your keyword research.

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Ahrefs

Ahrefs is considered one of the most popular search engine optimization tools available on the market.

It has been around since 2011 and is known as an all-around SEO tool for backlink analysis, keyword tracking, site audits. Ahrefs is known for very accurate keyword data, thanks to its clickstream data that pairs with Google Keyword Planner.

Ahrefs can also assist you in generating content ideas with Keyword Explorer and is presented in a very easy-to-read database. You can filter by any metric you wish, like volume or keyword difficulty, or even find questions people ask that surround your keyword, so you create resourceful content that answers those questions.

You can add any domain into their Site Explorer feature to see what organic keywords they are ranking for. This feature can help you start building your keyword list.

Similarly, their Content Gap feature allows you to compare your domain with up to 10 of your competitors and see what keywords they are ranking for that your site is not. You will find great keywords your competition ranks for that you can target with your content.

Ahrefs can also be used to find keyword data for different popular search engines, including Google, Amazon, Yahoo, YouTube, and Bing.

Pros

Beginner-friendly interface

Keyword data from 10 different search engines

Has over 19 billion keywords on its database

Has a WordPress plugin that analyzes your content and backlinks

Backlink and content gap analysis

All-in-one SEO tool.

SEO alerts

Free Ahrefs academy training

Cons

Somewhat expensive for a small business

No free trial

Learning curve but free training available

Top Ahrefs Features

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1. Content gap analysis

2. Keyword explorer

3. Website SEO audit

4. Rank tracker

5. Content explorer

Ahrefs Pricing

The cost of Ahrefs starts at $82 per month when paid for a year upfront, or $99 per month if you want to test it out first. Large businesses that need higher limits and user seats can go as high as $832 per month when paid annually or $999 per month. Paying for the year upfront gives you a discount that gets you 2 free months.

Unfortunately, there is no free trial so paying for it month to month is your closest option if you don’t want to invest for a year.

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SEMRush

SEMRush is an excellent keyword research tool with a very large keyword database and competitive SEO analysis features that make it very easy to optimize your website. They are another favorite in the SEO industry and have been around since 2008.

Similar to Ahrefs, they allow you to input any domain to find keywords they are ranking for. You can also put in any keyword to get other long-tail keywords along with all of the metrics you need, like volume and keyword difficulty.

Their Keyword Magic Tool has a great interface that is very user-friendly, allowing you to filter, include, exclude and dig into specific keywords.

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Another great feature that SEMRush has is its ability to set broad match, phrase match, or exact match that will help you find keywords broadly related to your topic that you wouldn’t have found by doing an exact match search.

Like Ahrefs, they also allow you to analyze your competition with their Keyword Gap feature, but it only allows you to compare up to 5 competitors at a time.

Once you have found some keywords you want to write content for, you can use their SEO Writing Assistant feature to optimize your content for the specific keywords you want to rank for, giving you a head start to higher rankings.

One drawback with SEMRush is that it only works with Google, but you can still get different locations and all the same metrics that other keyword tools provide, and more.

Pros

7-day free trial

One of the biggest keyword databases

All-in-one SEO tool

Highly accurate keyword data

Established in the industry

Great customer support

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Cons‍

Somewhat expensive

Keyword data only for Google

Top SEMRush Features

1. Keyword gaps

2. Keyword magic tool

3. Website SEO audit

4. Backlink analysis

5. SEO Writing Assistant

SEMRush Pricing

The cost of SEMrush starts at $99 per month when paying annually to $375 a month paid annually, which saves you up to 17% compared to paying monthly. Monthly pricing ranges from $119 to $449 per month. Unlike Ahrefs, they offer a free 7-day trial to explore the features that meet your needs.

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Serpstat

Serpstat is a full suite SEO tool that is great for small businesses.

It has an easy-to-use interface to navigate through data and has helpful customer support. Serpstat is an excellent keyword research tool with all the metrics like volume, CPC, keyword difficulty, and more that you need.

You’ll find a lot of features compared to other keyword tools like domain analysis, keyword research, PPC research, backlink analysis, and rank tracking.

One of their best features is their keyword clustering tool, which allows you to group similar keywords relevant to a particular topic.

It is considered an excellent tool for beginners on a budget when comparing its price to others.

Pros

Full suite of SEO tools

More affordable

Rank tracking

Good user interface

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Cons

Data not as accurate

No free trial

Some features are limited or locked on basic plans

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Top Features of Serpstat

1. Keyword cluster tool

2. Keyword research

3. Pay-per-click research

4. API access

5. Rank tracking

Serpstat Pricing

The cost of Serpstat starts at $55 to $399 per month when paid annually, saving you 20% on the year. Otherwise, it costs $69 to $499 when paying monthly.

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Answer The Public

Answer The Public has a free plan with daily search limits that allows you to find long-tail keywords on a specific topic.

Their pro plan removes your limit and allows unlimited searches, adding other features like monitor keyword alerts, new keyword suggestions, customization control, CSV exports, and more.

This tool will show what questions people ask online for each keyword you look for. What, when, where, will, why, who, which, can, and how to keywords are all shown in an organized web of keywords.

It also shows your keyword mixed with other relevant long tails used in search autocompletes for every letter in the alphabet.

Answer The Public will also produce a graph with many more long-tail variants with prepositions and more long-tail autocomplete search keywords in alphabetical order.

Unfortunately, it doesn’t give you any data about search volume, which is needed to make informed decisions.

Pros

Free plan

Long-tail keyword generator

Question keywords

Great for brainstorming

Keyword alerts

Trending keywords

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Cons‍

Limitations on the free plan

No search volume data

Answer the Public Pricing

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They have a free plan with limitations, or their pro plan costs $79/month billed annually or $99 month to month.

Keywords Everywhere

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Keywords Everywhere is a different long-tail keyword generator that works as a browser extension for Chrome and Firefox.

You’ll need to get an API key from their site and install the extension with the API key for their tool to work.

Their free version allows you to see related keywords, trend charts, YouTube insights, monthly estimated traffic, along with keyword density of content on the page for specific URLs.

The paid version uses a pay-as-you-go credit system that gives access to monthly search volume, CPC, competition, and trends data from the last 12 months.

This data will show up in your search results, allowing you to easily see data in an organized way while analyzing the top competitors.

The free version of Keywords Everywhere does not give you access to search volume data but is an easy tool to look up long-tail keywords.

Pros

Free browser extension

Pay as you go credits

Historical volume data from 2004

Keyword trends

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Cons

Credits expire after 1 year

Not a dedicated all in one tool

Top Keywords Everywhere Features

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1. Long-tail keyword research

2. Keyword trends

3. Historical volume data

4. Keyword density of URLs

5. Monthly traffic estimates of search results

Keywords Everywhere Pricing

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You can purchase 100,000 credits for $10, 500,000 credits for $50, or 1,000,000 credits for $100 to get premium features. One credit allows you to see data for one keyword.

Google Keyword Planner

Google Keyword Planner is a great tool for PPC advertising since the data comes right from Google searches, and you can start building ad campaigns.

You can group keywords in ad groups and create negative keyword lists for PPC. It can give you a relatively accurate expectation for top-of-page bids to get an idea of what your cost per click could be.

What Google Keyword Planner can do that others can’t is get data for keywords at certain locations. Other keyword tools only allow you to get keyword data by country. With Google Keyword Planner, you can drill down to a state or city and get estimated search volumes for those areas.

However, the average monthly search volume data is set in ranges that don’t give you the accuracy of other tools with more precise search volume estimates.

Nonetheless, it still can give you plenty of long-tail and related keywords along with the competition level for those keywords.

Pair the Google Keyword Planner with another Google tool, Google Trends, to get insights on volume trends from month to month over the years.

For those that don’t mind the limitations compared to other keyword tools and not having all the features of competitive analysis and finding content gaps, this could be for you. If your budget for keyword research tools is free, this is for you.

Pros

Free with no limitations

Great for PPC campaigns

Location search volume data

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Cons‍

Not an all in one tool

Features don’t compare to other keyword tools

Search volume ranges are less precise

Top Google Keyword Planner Features

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1. Location search volume data

2. Keyword competition

3. Page bid ranges for PPC

4. Keyword plans

5. Long-tail keyword research

Google Keyword Planner Pricing

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Google Ads Keyword Planner comes free because they know you are more likely to use their tool for PPC advertising.

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Conclusion

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Keyword tools are essential for finding the right keywords to use in your content and target.

The data is out there, but you need to know how to use it to find the right keywords for your business to grow your traffic and build your authority.

You won’t know what content to create without keyword research to get more traffic to your site. With these keyword tools, you can analyze your top competitors, find gaps in your content, and make data-driven decisions with keyword research to build a content strategy that will increase your website’s rankings, traffic, and ultimately your revenue.

How to use TikTok for Business

2022-08-17T00:09:00.004-07:00

If you’ve picked up your phone anytime in the last few years, you’ve undoubtedly heard the buzz about TikTok.

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Since its initial release back in 2016, this video-based social media app has seen meteoric growth and massive popularity. Over 1 billion people use TikTok every month, and that number includes plenty of current and potential customers for your business. Because of its advanced algorithms and widespread appeal, many companies are now using TikTok to connect with their target customers.

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That's right: TikTok isn't just for making viral dance videos and playing around with filters. It's also an incredibly effective way to grow your audience, engage your target demographic, and increase brand awareness.

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But how exactly do you go about using TikTok for your business? The answer is simple: Any way you want!

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You can post short videos about your company, create tutorials for customers, or find a new way to promote your product. Whatever you decide, TikTok is an excellent social media marketing platform for any business.

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This guide will lay out some actionable steps you can take to get started on TikTok.

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Who should use TikTok?

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When you hear "TikTok," you probably think of a bunch of teens lip-syncing to the latest hit single. And while that's certainly one popular trend on TikTok, it's not the whole story. In fact, the platform is also incredibly popular among young adults and middle-aged users.

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TikTok started as a Gen Z haven, but it's not just for them anymore! Brands are also jumping on board en masse, realizing they can use the platform to share informative and educational content with surprising success. From Ikea to Nike, some of the biggest brands in the world are making TikTok work for them.

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So whether your brand appeals to teenagers or their parents, there's ample opportunity for you to make your mark on the platform.

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Benefits of using TikTok for business marketing

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If you're looking to expand your brand's social media presence, here's a little secret: TikTok is a gold mine.

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Whether you're looking to expand your audience or connect with your current customers, here are some benefits of experimenting with business marketing on TikTok.

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Reach your target demographics

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Perhaps the best reason to use TikTok for business marketing? It’s the fastest-growing social media platform in the world, plain and simple. According to data from Statista, TikTok had more than 80 million users in the United States as of 2022. And unlike some other platforms dominated by one or two demographics, 60% of users in the U.S. range in age from 16 to 24 years old. This means any company has the ability to reach its target demographic on this platform.

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Connect with a younger audience

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TikTok is notoriously popular among Gen Z and millennials, making it a great way to build relationships with your target customers or introduce your brand to new demographics. For example, if you're an entrepreneur who sells makeup brushes and most of your customers are between 18 and 25, TikTok might be an excellent channel to try out.

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Share tutorials and how-to videos

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If you have skills relevant to your industry or niche, share them on TikTok! Creating short videos that teach people how to do something will help you establish credibility and build brand visibility. For example, if you run a fitness brand, you can post helpful exercises for people to try out. If you run a beauty brand, you can post makeup tutorials using your products.

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Show off your brand's personality

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You can show users your brand's personality through fun, short videos that are engaging and relatable. For example, if you're a clothing brand, you could create videos demonstrating how to style a specific piece of clothing. You could even just show how much fun your team has every day at work! This will help attract potential customers and promote your company culture.

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How to set up your profile on TikTok

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Setting up your profile is the first step in letting your customers know who you are and what you have to offer. Regardless of whether you're marketing a new product or just connecting with potential customers, your TikTok business profile should include the following information.

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1. Profile photo

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Choose a profile photo that represents your brand and stands out in the feed. This will be the first thing people see when they find you, so make sure it's clear, distinctive, and captures what your company is all about.

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2. Username

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Pick a name that embodies your brand and is easy for people to type into the search bar to find you!

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3. Profile description

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This space lets you tell people more about yourself and what makes you unique as an individual or business on TikTok. Make sure your profile is brief but informative—you only have 100 characters here!

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4. Link to your website

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If someone wants more information about what you do or what products/services your company offers, direct them to your website by including it in this section of the profile setup process.

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5. Business email address

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If you don't have a separate email address for business, you can use your personal email instead. Just make sure it's one that you check from time to time—this is how TikTok will communicate with you about things like monetization opportunities, so it's good to keep it as up-to-date as possible.

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6. Add your location

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This makes it easier for other users to find your content. You can share information about where you're from or where you're currently living—whatever feels best!

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7. Choose an account type

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Most users will have a personal account, but if you run a business or manage an organization's social media, you’ll want to select a business account.

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8. Fill out any additional information that TikTok asks for to complete your profile setup.

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Congratulations! You just successfully set up your TikTok account!

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How to grow your TikTok following

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Getting started on TikTok is easy—but growing your following can feel like a challenge. Here are some tips for building up your following:

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1. Engage with other users' videos

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You can like, comment on, and share other people's videos on TikTok. As you become more active in the community, more people will notice you and follow you! Just make sure your answers are thoughtful and relevant to the video so people can tell it's not just spam.

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2. Follow other users in your niche

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The easiest way to get followers is by following people who already have a lot of them. You can search for users by interests or hashtags, or even browse through the "For You" page if you need some inspiration. Remember to follow accounts that are similar or relevant to your content (otherwise, no one will engage with you).

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3. Use hashtags

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Hashtags are another great way to ensure that you're reaching the right audience for your content. Make sure to use them when posting new videos and responding to other people's posts (bonus points if they're trending)!

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4. Post regularly

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Once you find your audience and they come to rely on you for content, they'll want that content regularly. Aim to post at least once a day and as frequently as possible. You're more likely to build up serious engagement by consistently releasing new content.

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5. Use popular music or sounds

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TikTok is full of trends and challenges fueled by popular music and soundbites. When you're creating a video, keep an eye out for these trending sounds and try to incorporate them into your content. By using popular themes and sounds in your videos, you'll be more likely to connect with viewers who are already seeking out content featuring those sounds.

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Browsing through what's trending on the app should give you a good idea of what songs or sounds resonate most with users.

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6. Use TikTok contests or challenges

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If a contest or challenge is going viral, join the fun! You'll get tons of likes and comments from fellow TikTok users who are also enjoying the trend—which means your video will quickly rack up the views (and hopefully followers).

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You can also use this to your advantage by holding a contest or challenge for your followers. Make it something fun that will get people excited to share their creativity and join in.

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7. Collaborate with TikTok influencers

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By connecting with TikTok influencers who already have a large following on the app, you can help spread the word about your brand and grow your following significantly. Just reach out to them to see if they'd like to collaborate with you! They might repost your video or mention you in their posts, which can be a great way to get a lot of eyes on your content very quickly.

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8. Use TikTok ads

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There are a million different types of TikTok ads—you can promote your video in the TikTok feed, create a hashtag challenge (one of the most effective ways to get more views), or run brand takeovers (full-screen ads that show up as users open TikTok). These options allow you to grab the attention of your specific audience more easily.

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9. Use TikTok analytics

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Your analytics show you which videos are performing best and what kind of content is resonating with your followers. Understanding this allows you to tailor your future content to be just as (if not more) successful than what is already working for you.

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Create a TikTok marketing strategy

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Now that we’ve established the benefits of using TikTok for your business, it’s time to break down how exactly to create a TikTok marketing strategy that works for you. No two businesses are completely alike, so your strategy will depend on your specific brand identity and goals.

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At a baseline, these are the key elements of a TikTok marketing strategy:

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1. Goals (High-Level)

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The first step in a marketing campaign is to establish your goals. These goals should be broad and high-level— not just what you hope to achieve, but also where you want to be at the end of the campaign.

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Are you trying to reach a new audience, or are you looking to generate buzz among an existing one? Do you want to increase conversions or drive traffic to your website?

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Whatever your high-level goals are, it's essential to keep them in mind while developing the rest of your strategy.

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2. Brand Personality

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You have to develop a brand voice and personality for TikTok that are consistent with your other platforms. Whether that voice is hilarious, sarcastic, earnest, or dry depends entirely on your brand—just be sure it makes sense and fits what your audience expects from your company.

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3. Target Audience

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When you start a TikTok marketing campaign, it’s critical to know your audience. You can't make content that appeals to the wrong audience, or you'll never get the engagement rates you want.

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Look at both demographics and psychographics when you build a TikTok marketing strategy. Demographics are the facts and figures of your audience—things like their age, gender, location, and income level.

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Psychographics are less significant for building a strategy, but they're important for how you create your content. They cover things like what values your audience has, whether they're introverted or extroverted, and what types of personalities they have.

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4. Content Strategy

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Your content strategy is all about what you want to put out there. Start with a general theme for your TikTok: What content will you create? How often will you publish new videos, and what themes will they cover? Will you encourage users to create their content for the chance to be featured on your profile? The answers to those questions are entirely up to you.

Once you know what type of content you want to produce, you’ll need content ideas for TikTok.

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5. Choose between organic and paid content (or both).

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Once you've decided on your strategy, you need to determine whether you'll be making organic or paid content. Organic content allows you to build relationships with your followers, but paid content will help get more reach for your video and allow for more analytic tracking. When it comes down to it, it's probably best to make both kinds of content as part of your TikTok marketing strategy.

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Use hashtags to grow and improve discoverability

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Hashtags are one of the most effective ways to increase your visibility in search engines and social media platforms, but there's a science to using them for maximum impact. Here's how:

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Use hashtags that are relevant to your brand. For example, if you're a food blogger posting about fried chicken, you’d want to use hashtags like #friedchicken, #southernfood, or #southerndish.

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Use popular hashtags. Many people look at the trending hashtags on Twitter or Instagram to find exciting things to read or follow. Using a popular hashtag will increase the chances that your post will be seen.

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Create unique hashtags for your account. This helps other users who are following your account find more posts by you. For example, if you often post videos of yourself playing the ukulele and singing sea shanties, it would be helpful to use a unique hashtag like #ukulelelady or #seashantiesongs so that others can easily find those posts when they search for them with that hashtag.

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Use hashtags that are easy to read and spell. This way, people won't get confused when they try searching for them!

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Take advantage of trends and viral content

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One of the best things about TikTok is that you can find new trends and viral content on the app all the time. Whether you're looking to create your viral content or just see what's out there, you need to know how to use trends and viral content on TikTok to your advantage.

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1. How to keep up with TikTok trends

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The hashtags section is an incredible resource for finding new trends. The "For You" page updates regularly based on what you like, so it's constantly changing and showing you new things.

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If there's a new trend that fits your brand (say, #fyp or "for you page"), jump in and start engaging with other people who are using it! You don't have to be the first one—your followers will appreciate being able to see that you're in touch with what matters to them, which helps them feel like they know you better.

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2. What are the latest trends on TikTok?

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Trends change quickly, so you need to stay up to date. They also vary by niche and category, so it's essential to understand what is popular in your specific industry. However, there are some general trends you can keep your eye on:

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Water filter challenge: People drink water through a filter straw and say what they love about themselves with each sip.

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I do my laundry challenge: People show off their laundry skills by doing their laundry for someone else as if it was a performance.

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3. How to use TikTok trends to your advantage

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It's never too late to jump on a trend, even if it's already in full swing. Make sure you're doing something that feels natural and authentic, though—your followers will be able to tell if you're just hopping on the bandwagon for no good reason.

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Let's say you run a fashion blog, for example, and you notice a lot of people posting about their first-day-of-school outfits. Make a video where you show your followers how to put together some cute back-to-school looks! That way, you can take advantage of the trend in your own way instead of doing whatever everyone else is doing.

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4. How to get ideas from viral content

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Observe what others are creating and put your own spin on it so your content is unique but still part of the conversation. You can also create a spin-off of existing trends.

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For example, if everyone is making videos about how they're spending their time at work, you can make a video about what you would be doing if you weren't at work. The possibilities are endless! You just need to find a way to connect with people by using what already exists as inspiration for something fresh and new!

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5. How to use viral content to your advantage

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You always want to keep an eye on what's viral. You can capitalize on this in two ways:

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Use the latest trend as inspiration for your next video. If you're a beauty content creator, maybe you make a video reimagining that "Matty B Raps" song with lyrics about makeup and beauty products. Or, if you're a comedian, perhaps you spend some time riffing on your favorite viral memes.

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You can use the latest trend as the basis for collaboration or series. For example, if a specific dance is going viral (like the "Renegade" challenge), you could reach out to other TikTok creators and do a joint video or create your own video series featuring different interpretations of the dance every day in a new setting.

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Use engaging and entertaining videos

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Engagement and entertainment are key to successful marketing on TikTok. Here are some tips for creating videos that people will want to watch:

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First, create a brand story. Show people who you are and what you stand for.

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Then, use interesting visuals. People will be more interested in your videos if they're visually appealing.

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Next, be funny! Everyone loves a good laugh.

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Use music. TikTok is all about music, so make sure the sounds in your videos are on point.

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Show your brand's personality—don't be afraid to be fun and quirky!

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Bring value and fun with every video you post, and people will keep coming back for more!

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Use trending hashtags. You want people to find your content and follow you, right?

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Share user-generated content. People will love seeing themselves on your channel! They'll also enjoy the fact that you're using their content to promote your stuff—it'll make them feel like part of the community you're building around your brand.

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Post at the right time—you don't want to post too late or too early when no one's watching!

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Partner with influencers. These users have a large following who trusts them, making it easier for you to promote your brand and gain followers yourself.

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Collaborate with influencers and other brands

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TikTok is an excellent way for brands to connect with their customers. Whether you're an established brand or just starting out, there are countless opportunities to find your audience and grow your business on TikTok.

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One of the best ways to grow your presence on the app is by collaborating with influencers and other brands.

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But in order for these collaborations to be successful, you have to make sure the influencer will create content that makes sense for both of your brands.

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For example, if you're an outdoor gear company and collaborate with an influencer who usually talks about makeup and beauty, their followers might not be interested in buying your products.

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Influencers can help you expand your audience because they have an established following of their own. If an influencer with 100K followers were to mention your product in one of their videos, you'd get exposure to that entire audience. That's 100K people who might not have known about your product otherwise!

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In addition to helping you build brand awareness, influencers can also help you connect with a new target audience. For example, let's say you're a fashion brand, and you want to start selling accessories for men.

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You might find an influencer with a large male following and create TikTok video content together—they could show how much they love wearing the accessories while also demonstrating how stylish they are.

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TikTok advertising opportunities

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TikTok advertising is an opportunity to get your brand out there in a way that resonates with your audience.

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1. What is the Tiktok ad platform?

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The Tiktok ad platform is a digital advertising space where you can run ads and grow your business. The Tiktok ad platform allows you to reach people who are already interested in what you have to offer and convert them into loyal customers.

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2. What are the different types of TikTok ads?

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There are multiple types of ads on TikTok:

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In-Feed Ads

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These are traditional ads that appear in between videos. The video or image you select will appear as the viewer scrolls through their feed.

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Brand Takeover

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A Brand Takeover is a simple image or video that shows up before users can access the TikTok app. It's an excellent opportunity to make a memorable first impression!

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TopView

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TopView is similar to a Brand Takeover, but it lasts longer—up to 60 seconds.

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Branded Hashtag Challenge (BHC)

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This type of ad allows you to create a branded hashtag challenge. You can create a hashtag and encourage users to engage with it by recording videos that fit the challenge criteria. For instance, if you're launching a new clothing line for pets, you could make your BHC about dressing up your pets in silly outfits!

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Branded Effects

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Branded Effects are different from Branded Hashtag Challenges because they aren't limited to a specific hashtag. Instead, these ads let you create an effect people can use when posting videos about any topic—and the effect will include your logo or branding!

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3. What are the benefits of using TikTok ads?

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TikTok ads are a powerful way to market your product or service—and here's why.

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TikTok users tend to be very engaged with the content they see, making this a great way to get people excited about your products or services.

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The app is growing fast, which means new users are signing up every day! This makes it an excellent platform for reaching out to potential customers in real time.

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TikTok ads are highly affordable and cost just $10 per 1,000 views. This is much cheaper than other social media advertising options like Facebook and Instagram.

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TikTok ads have a low barrier to entry, meaning they're accessible to brands working with small budgets (e.g., you can build 1-10 second videos that are eye-catching and engaging without having to be highly produced)

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4. How to get started with TikTok ads

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Getting started with TikTok ads is super easy! All you have to do is:

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Open the TikTok app
Go to your profile
Click on "Create an ad"
Choose the style of ad you'd like to run: a video ad or a carousel ad
Fill out all your information, including campaign name, budget, and creative assets
Choose your audience targeting and placement, and then hit publish! You're all set!

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5. How to use TikTok ads to grow your brand

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TikTok is a social platform that can help you grow your brand visibility, build your community, and drive traffic to your website or app.

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You can use TikTok ads to:

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Increase awareness of your brand
Drive traffic to your website or mobile app
Increase downloads of your app
Reach new audiences
Drive sales and conversions

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6. How much do TikTok ads cost?

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TikTok uses a cost-per-mille (CPM) pricing model and has a minimum ad spend of $50. The average CPM is around $10-$15. The exact cost depends on your business's KPIs and the targeting you choose.

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Wrapping up

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TikTok is an interesting platform with a lot of unique challenges—think about why people come to TikTok in the first place (and it's not to shop)!

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However, you can harness the power and popularity of TikTok to grow your business and strengthen your social media marketing strategy! You just have to think strategically about how the platform works, how its users behave, and what they're looking for.

How to Write SEO Content for Your Site: A Guide for Beginners

2022-08-17T00:08:00.004-07:00

In the past, SEO was all about keywords. If you had the right combination of words and phrases, you could rank for anything.

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But times have changed. Google has gotten more intelligent and sophisticated, so it takes more than keyword stuffing to rank well in search results.

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You need great content that's not just optimized for keywords but interesting to readers and fulfills their search intent. The only way to do that is to make sure your content is full of relevant information, properly organized, and easy to read.

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In this guide, we'll talk about everything you need to write SEO content as a part of your content marketing strategy—from choosing the right words to structuring your sentences for maximum SEO benefit and more!

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What is SEO-friendly content, and why is it important?

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Search engine optimization (SEO) improves the volume and quality of traffic to your website by using on-page search engine optimization techniques.

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SEO content, also known as search engine optimized content or "written for search engines," enables search engines to understand what your page is about, what keywords you want it to rank for, and how it can improve the user experience.

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The primary purpose of SEO content is to make sure that your site is accessible for Google to crawl, understand, and index. If your website's content doesn't adhere to Google's guidelines for SEO-friendly material, then it won't be able to rank well—no matter how good it looks or how many links you have pointing toward it!

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Reasons why SEO-friendly content is critical

It helps Google and other search engines understand what your page is about, so they can give it a higher ranking if it is structured correctly and covers the topic thoroughly.

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It makes it easier for people to find what they're looking for on search engines, which means they're more likely not to bounce back to search results to find a better solution.

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It gives the reader an easy way into your site or blog organically, which builds brand awareness and traffic for your site. The easier it is for them to understand what you're offering, the more likely they'll be satisfied with their experience and become a returning visitor.

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How to write SEO content for search engines and humans

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As Google's algorithms are constantly changing and improving, there is no definite answer on how to write SEO content. However, by following some basic principles and best practices, you can ensure that your content has a better chance of ranking well on search engine results pages (SERPs).

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Here are some tips for SEO content writing to follow:

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1. Look for a proven topic by doing keyword research

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Finding a good topic and focus keywords to write about is instrumental in creating SEO-optimized content.

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Choose a topic relevant to your business with keywords that have decent search volume, along with being an expert so you can provide quality content to your readers.

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Start by discovering keywords people are already searching for that relate to your businesswith an SEO tool like SEMRush or ahrefs, which can help you find relevant keywords that you can rank.

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You can also look at competitor websites that have already written on your subject and think of ways to create better content than they have.

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Another way to develop a good topic is to think about what questions people are asking that relate to your business. For example, you can use a tool like Answer The Public to find out what questions people are searching for, then create content that answers those questions. This strategy will not only help you rank for those keywords, but it will also give your audience the information they're looking for.

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Another option is to check Google Trends to see what topics are trending in your business and if you can write an article about them.

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2. Analyze search intent

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Whether you are an SEO professional or a marketer, understanding search intent is critical to your success. Search intent refers to the purpose behind a user's search query, and by understanding it, you can ensure that your content meets their needs.

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Search intent can be informational, navigational, transactional, or commercial.

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Source: Inchoo

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Each type refers to a different stage in the buyer's journey, and by understanding which kind of intent someone is searching with, you can tailor your content accordingly. Informational

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Informational searches typically occur early in the buyer's journey when users are still gathering information about their options; instead of selling them something directly, your goal should be to provide useful, relevant information. How to articles, tutorials, and listicles are great for informational content.

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Commercial

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When someone is researching a product, brand, or service with the intent to purchase based on the content they read and their preferences. Product reviews or best lists are good examples used heavily in affiliate marketing sites.

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Transactional

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Transactional searches typically occur later in the buyer's journey. Therefore, when users are ready to make a purchase, you should optimize keywords for that sales pages to easily complete their transactions. Keywords with buy or product names are typically used in transactional searches.

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Navigational

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Navigational searches are usually done when users are looking for a website or company, which means your site should show up first if they are searching specifically for you.

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The best way to analyze search intent is to look at the search query itself.

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What are the words used in the query? Are they short or long-tail keywords? Where can you find this query on a SERP, and what kind of pages appear there? What intent does their content target? Do they match your page? What's the searcher's goal? What do they want to achieve by typing this query into Google or other search engines?

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By analyzing search intent, you can ensure that your page appears for queries relevant to what you're offering and adjust your content accordingly. In addition, analyzing search intent can help you decide the post type, angle, and structure of your post.

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3. Write an outline

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When you're writing a blog post or any other type of text, outlining is extremely helpful because it allows you to organize your thoughts in advance and make sure they're aligned with the goals of your piece. If you don't have an outline before writing, it can be tough to keep track of what needs to get done—and even tougher to decide what should come next when it's time to revise.

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How does an outline for SEO content writing help?

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Stay focused on the main ideas of your blog post

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Make sure that each main idea is covered in detail

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Avoid getting stuck in the weeds with more information and tangents

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It is best to brainstorm what needs to be included and then structure the document accordingly to avoid leaving anything out.

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For example, if you're writing a blog post about a new product launch, some key points might include:

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An introduction to the product

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What problem the product solves

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How the product works

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Why customers should care about this particular launch

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What the product offers that's different from competitors' products

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How to get started with the product

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Any special deals or promotions that are available

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A call to action, such as inviting readers to learn more or sign up for a free trial

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If you don't have an outline, it would be easy to forget one of these elements when drafting or leave them out entirely during revisions. But with an outline in place beforehand, it's much easier to ensure that your final piece is complete. The next step is to start writing the first draft of your blog post, using the outline as a guide.

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If you want help creating an outline for your blog post, check out Copy.ai's outline generator, which can create a high-level outline in seconds.

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4. Write the first draft

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Writing the first draft is often the most challenging part of the process. It's intimidating and overwhelming, and you feel like your work isn't good enough.

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But here's the thing: It doesn't have to be perfect. When you're just getting started, it's best not to focus on perfection at all—instead, write down anything that comes into your head and see what you come up with.

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For example, if you're writing an article about how to make a delicious meal, don't start by thinking about what ingredients you'll need or how long each step will take. Instead, start by writing down all of your thoughts on making the ultimate meal: What kinds of foods would be involved? What are some of your favorite meals? What kind of atmosphere would surround this meal? How would it make you feel?

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The more detailed and specific you get with these questions (and any others that come to mind), the better off you'll be when it comes time for editing and revision later on down the road!

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Tips for writing the first draft

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Start by brainstorming. Get all of your ideas down on paper before you start writing. This will help you organize your thoughts and ensure you don't forget anything important.

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Don't worry about grammar or punctuation. Just get your thoughts down in whatever way makes sense to you. You can fix errors during the editing process.

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Write in short, simple sentences. Again, this is just a first draft—you can refine your language later on.

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Keep going until you reach the end of your story/essay/etc.

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It's okay if your first draft doesn't make perfect sense at this point. You can always go back and add, delete, or change things later. The most important thing is just to get started!

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5. Edit your content

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Editing is the key to writing a great piece of work.

It can be challenging to edit your first draft when you start writing. You're so excited to get the words on the page that you want to keep going. But editing your work is crucial!

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Advice for editing your first draft

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Read your draft aloud and make any necessary corrections in grammar, spelling, or punctuation.

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Edit out unnecessary words and phrases, like "very," "really," "a lot," etc., which we call word clutter. You can cut out these words and see if anything feels off. If it does, replace them with more specific words.

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Make sure that each sentence flows smoothly into the next one. If a sentence feels choppy or out of place, reword it to fit better with the rest of the paragraph.

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Double-check all dates, names, locations, etc., to ensure that they are accurate and up-to-date. Nothing will lose a reader's trust faster than outdated or inaccurate information.

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After making all of the changes, put your draft aside for at least an hour (or overnight if possible). When you come back to it, you will be able to see it with fresh eyes and discover any errors that you may have missed the first time around.

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Once you are sure that your paragraph is as perfect as possible, ask someone else to look at it. The second set of eyes can often catch errors you have missed, no matter how many times you have read your work.

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When editing, don't worry about making every single word perfect—just try your best to make sure everything makes sense and flows smoothly.

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6. Make your content visually appealing

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Adding visual elements to your blog posts can make them more engaging and visually appealing. This can help grab readers' attention and keep them engaged with your content.

Additionally, visuals can also help convey information more effectively than text alone. Therefore, including visuals in your blog posts can be a great way to enhance the overall quality of your content.

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For example, if you're writing about the different types of trees in the world, you can use images of each tree as illustrations. That way, readers can see exactly what kind of tree you mean when you write about "the pine tree." You could also include photos of similar trees that aren't pine trees—like spruce trees or cedar trees—to show how much variation is in what we consider "pine."

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Another option is using videos and animations instead of static images. These tend to be more engaging because they move around on their own and keep readers' attention longer than simple images would alone!

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Finally, optimize your visual content for SEO by reducing their file size using image compression plugins and giving them descriptive names. Add relevant alt tags that describe the visuals to optimize your content further.

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7. Write a compelling title and description

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The title is the first thing people see when they find your article on Google or their social media feed. A good title optimized with keywords can also help search engines understand your post and give it better rankings. If you want to do well, take some time to write a compelling title that will attract readers.

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The description is also important as it can help convince potential readers to click through to your post. Write 1-2 sentences that accurately describe what they will find in your article that leaves them wanting to know more.

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Tips for adding meta titles and descriptions

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Keep it short and to the point: around 60 characters, or 580-600 pixels, for the title and 155 characters, or 900-920 pixels, for the description.

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Use rich keywords: include 1-2 keywords that accurately describe your article's content. These will help people find your post when searching for something related.

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Make it appealing: remember, you want people to click through to read your article! Write a title and description that makes them want to learn more about what you have to say.

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8. Make your URL readable

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Source: Moz

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When you're trying to optimize your content for search engines, you must make your URL readable.

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User-friendly URLs are easy to understand and remember, so you should make your URL as simple as possible. Follow these tips to make your URL user-friendly:

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Keep it short and sweet. The shorter your URL is, the better it will rank in search engine results pages (SERPs). Long URLs have been shown to have lower click rates than short ones, so it's worth condensing your URLs. This will help with both user experience and SEO.

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Use hyphens in between words, making them easier to read by both humans and search engines alike.

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Use keywords as part of the URL structure as close to the beginning whenever possible. This will ensure that Google knows what content you're trying to show off when someone searches for those keywords specifically, giving you a better chance of higher rankings.

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9. Add relevant internal links

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An important factor in SEO is the internal linking of your content. You should link to other related pages or posts on your website from within your content. By doing this, you help search engines understand what your page is about and how it relates to other website pages. Additionally, readers will appreciate the easy navigation between related topics on your site.

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Tips to improve your internal linking

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Use optimized anchor text with keywords that are descriptive and relevant to the page's content it's linking to.

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Make sure that each link has a target URL that makes sense for the page.

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Ensure all links are clickable with no broken images or links that don't lead to pages that aren't found (known as 404 errors).

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Add internal links to new content as soon as it's published. This will help search engines find and index your new content more quickly.

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After you have written your content and made it optimized for search engines, upload it into your content management system. Doing this will help make sure that each site page is indexed correctly in search engines, further improving your SEO.

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Extra tips to get your content ranked in search results

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You've just written a great piece of content. You're excited about it, and you can't wait for people to read it. But before you get too happy, there's one last thing to think about: How do you make sure your content gets ranked higher in search results?

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Here are a few tips to help get your content rank better in search results.

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Make your content the go-to resource on a topic

This means that people should be able to find all the information they need about a specific topic in one place—and they shouldn't have to go searching around the web or clicking through multiple pages of links just to get there.

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Include unique data

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People don't often share content just because it's interesting or entertaining—they share it because they feel like the person or organization behind it has something valuable to say. Make sure your content includes unique information and data that no one else is offering, and you'll be more likely to get links to your site, which will help your content rank even faster.

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Perform content optimization

Using tools like SurferSEO and MarketMuse allows you to analyze your content against the top Google search results for your target keyword you want to rank. As a result, you'll find certain keywords relevant to your topic that you may have missed and naturally add more content surrounding those keywords.

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List of tools to help you write great SEO-friendly content

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Writing great SEO-friendly content can be a little tricky. But with these tools, you'll be well on your way to creating content that your customers will love and Google will appreciate.

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Copy.ai

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Copy.ai is a new tool that can make SEO writing super easy. All you have to do is input a few details about your topic and hit enter. Copy.ai will then write an entire blog post for you, complete with headlines, body copy, and a call to action. You can then edit the content to make it more suitable for your brand.

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Copy.ai can also help you generate ideas for content to write. Just input a few details about your topic, and it will create a list of potential topics for you to write. This is a great way to come up with ideas for new blog posts or even just to get some inspiration for what to write about next.

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It also writes content that is both human-friendly and Google-friendly, meaning that your site will be more likely to rank high in search results. This tool can save you hours spent brainstorming topics and writing copy, making it an invaluable asset for any business owner or content marketing manager.

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See the entire toolset of Copy.ai in action here and try it out for FREE!

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Google Keyword Planner

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Google's Keyword Planner is a great tool to help you come up with ideas for content. It's a free tool created by Google to see which keywords are searched, their estimated monthly search volume, and how difficult it can be to rank organically for them. and how often they're searched. This can help you determine what topics are most popular in your niche and what you should be focusing on in your content.

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Simply enter in a few keywords related to your topic, and the planner will return results that'll give you an idea of what people are searching for.

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Answer the Public

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Answer the Public is another excellent free tool that can help you develop content ideas. Enter in a keyword or phrase, and the tool will return results of popular questions people are asking about that topic.

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This is a great way to determine what people want to know about your niche and what information they're seeking. It's also a great way to come up with ideas for blog posts, as you can simply answer the questions in your post.

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Yoast SEO

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It is a great all-in-one SEO plugin for WordPress, and it includes an amazing content analysis tool that can help you analyze your posts before publishing them. The tool will give you feedback on readability and SEO issues with your post and give you recommendations for fixing those problems.

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Yoast can make your content search-friendly by enabling you to write your focus keywords into your blog post. It can also help you write better page titles and meta descriptions, including checking the length to make sure they fit on mobile and desktop devices.

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Hemingway Editor

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When you write for search engines, it's important to make sure that your content is as readable as possible before submitting it to Google. The Hemingway Editor lets you do just that—it helps you find mistakes in your grammar, structure, tone, and word choice.

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It also gives you suggestions on how to improve your writing by showing how long sentences are or whether they use passive voice instead of active voice. If you've ever wondered if there's a way to make your writing more readable without losing the meaning of what you're trying to say, Hemingway Editor is for you!

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Keyword Density Checker

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Writing SEO-friendly content can be a challenge. It's not just about using keywords; you also have to put them in the right place and use synonyms to make sure your readers aren't getting bored.

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Here comes Keyword Density Checker—to help you quickly and easily check the density of your text and make sure it's optimized.

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For example, let's say your keyword is "SEO tools." You want to include this keyword in your content about 1-2 times naturally for every 100-200 words. Using Keyword Density Checker, you can quickly check whether your text meets these requirements and make any changes if needed.

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Grammarly Premium

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Grammarly is a very effective tool to help you write SEO-friendly content. It's a spellchecker that can also check grammar, punctuation, and vocabulary.

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It's available as a browser extension or as a desktop app, so it's easy to use on any device.

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Grammarly will give you suggestions for improving your writing based on its analysis of your text—so if there are any errors in capitalization or missing words, it'll let you know about them and show you what the correct versions are. You can even set up a personal dictionary so that Grammarly learns from your writing style and improves over time!

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Copyscape

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Copyscape is a great tool for checking if your content has been plagiarized. It's easy to find out if a piece of content has been copied from somewhere else and can help you make sure that your content is unique.

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You can also use Copyscape to check if your content has been appropriately cited and referenced. If you're using someone else's work as a reference, it's important that you credit them properly with a source link.

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Conclusion

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We've talked about everything you need to know to write great SEO-friendly content in this guide.

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Don't worry if it's a little overwhelming—we've included all the information you need to get started.

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Just remember that writing good content is an investment, and if you follow these guidelines, you'll be on your way to creating amazing content that will help grow your business.

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We hope this guide has provided the information and guidance you need. Your next step is to put these best practices into action—and start seeing results!