tag:blogger.com,1999:blog-38526956699568791232024-11-01T17:45:46.064+07:00Unknownnoreply@blogger.comBlogger32125tag:blogger.com,1999:blog-3852695669956879123.post-4979463458978580342011-01-20T17:48:00.000+07:002011-01-20T17:48:26.235+07:00

This is the first step in the process of developing your brand strategy. By defining who your brand is you create the foundation for all other components to build on. Your brand definition will serve as your measuring stick in evaluating any and all marketing materials and strategies. You will begin this process by answering the questions below. Difficulty: Average Time Required: 2

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The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. There fore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is

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CAN YOUR prospects tell the difference between your company and its closest competitors? If not, it may be time to overhaul your marketing strategy. Differentiation is at the heart of long-term marketing success, and the key to marketing strategy is originality.Let's take a look at an old slogan. Most of us instantly recognize "Good to the last drop" as belonging to Maxwell House. This venerable

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Blogs are different than regular static sites. Although a blog is really just a fancy word for a content management system, therefore it is just a regular site with enhanced and easy editing, a blog has a sense of urgency and "newness." People read blogs because there is a general feeling that the information posted is more current compared to static sites. This is true when the blogger is very

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The Packaging That Sells conference features advice from brand owners, retailers, designers and others on packages that “pop”. Making a connection with the consumer in a few seconds is one of the main goals of effective packaging design. Helping packagers reach that goal is the purpose of the Packaging That Sells IV conference, to be held Nov. 1-2 at Chicago’s McCormick Place. Sponsored by

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Ten sites that all marketers should know well.Alacra Industry Spotlights (Finding Company/Industry Information) Until 2005, the information found on this site was restricted to subscribers but now it’s open for everyone. What will you get? Informative guides and advice for researching over 40 different industries. The listings and details are impressive and should be a first stop for those not

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Consumers are faced with purchase decisions nearly every day. But not all decisions are treated the same. Some decisions are more complex than others and thus require more effort by the consumer. Other decisions are failry routine and require little effort. In general, consumers face four types of purchase decisions:Minor New Purchases – these purchases represent something new to a consumer

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Even if the decision to buy appears to rest elsewhere, women frequently have a major influence on whether or not the sale is made. It’s easy to consider the car industry as predominantly male-driven. The majority of salespersons, journalists and mechanics are male, and published statistics of new car sales are weighted toward men.For example, in 2002, almost 850,000 new cars were sold in

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Why do most online small businesses fail? Because they fail to recognize and act upon the profound difference between offline and online commerce. Offline, it's all about "location, location, location."Put your business where people crowd by and you're all set. Get your cash register ready! Online, small businesses fail to act on the fundamental reality of how people use the Web. No one "passes

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3852695669956879123.post-19473777140305642552006-09-17T16:52:00.000+07:002006-09-06T16:53:19.230+07:00

eMarketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt - that eMarketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's. What is eMarketing?The frenzy around these new

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Affiliate programs (also called Referral Programs or Partnership Programs) are essentially commission-based sales schemes.Joining an affiliate program is a neat way to make money from your users. But just as you can join someone else's affiliate program, so you can set up your own program and invite webmasters to sign up. Here are my top 3 tips to succeed with your own affiliate program.1. How to

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If you are like most independent contractors and/or executives of small businesses, you spend sleepless nights worrying about how you will acquire customers and grow sales. Therefore, marketing your business effectively becomes a critical component to your overall success.Even if your company does not have a formal marketing or business plan yet, there are many cost-efficient things you can do to

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As the number of people using the Internet for their shopping steadily rises, it is increasingly important for retailers to understand why consumers decide to buy products online or offline. According to a recent study conducted by Shop.org and Forrester Research (2006), online retail is expected to hit $211.4 billion this year, a 20 percent gain over revenues of $176.4 in the year 2005. The

Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-3852695669956879123.post-5968217523758215102006-09-13T18:36:00.000+07:002006-09-10T18:44:06.397+07:00

Price is an often overlooked marketing strategy, as many tend to focus on promotions or advertising. Pricing strategies, however, can have a large impact on sales and (more importantly) profit. For clarification purposes, I am defining price as what your customer pays and/or what the end consumer pays for a product or service. In the case of products not sold directly to the end user, pricing is

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3852695669956879123.post-54820518040519133222006-09-13T18:28:00.000+07:002006-09-10T18:33:45.301+07:00

There are many ways to price a product. Let's have a look at some of them and try to understand the best policy/strategy in various situations.Premium PricingUse a high price where there is a uniqueness about the product or service. This approach is used where a a substantial competitive advantage exists. Such high prices are charge for luxuries such as Cunard Cruises, Savoy Hotel rooms, and

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3852695669956879123.post-8271985065413641842006-09-11T03:58:00.000+07:002006-09-11T04:02:03.220+07:00

This article will show you 10 easy ways to get more targeted traffic to your website. Use as many of these techniques as possible to improve your website traffic. And be sure to track all of your different traffic campaigns so you’ll know which ones are working the best. Then you can concentrate most of your efforts on the ones that make you the most money. So let’s get started.1) ‘Pay Per Click

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3852695669956879123.post-74989187861141879672006-09-11T03:52:00.000+07:002006-09-11T03:57:34.560+07:00

Adding your new site to the major directories is a key task if you want to build traffic and page ranking. While the list below is not exhaustive, it will get you well underway in your directory listings.A few points to keep in mind as you add your site to these directories:• Directories are not search engines. Directories are edited and managed by human beings, whereas search engines are

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3852695669956879123.post-53503299326614750192006-09-09T22:41:00.000+07:002006-09-06T22:44:22.389+07:00

It has been over fifty years since organizations began to understand the real importance of marketing strategy and planning. Prior to the 1950s most companies did not have marketing departments, but instead marketing activities were scattered among many departments such as advertising and sales. Things began to change as scholars and consultants pushed for companies to adopt strategies designed

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3852695669956879123.post-27035370337447586402006-09-05T14:39:00.000+07:002006-09-08T14:46:45.429+07:00

For those who don't know, Google Adsense is an advertising medium presented by the number one search engine Google. The basic concept of adsense is that you use coding provided by Google to place on your website, blog, or what have you. When your account is approved for adsense ads then the most relevant ads will show on your webpage. When a visitor or hopefully visitors click the ad, then voila!

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3852695669956879123.post-64973791994922493112006-09-04T14:31:00.000+07:002006-09-08T14:37:06.066+07:00

It is late afternoon as the sun is slowly setting, you are lying comfortably on your beach chair watching the waves and your sipping a pina colada with one foot in the sand. A gentle breeze is bristles through the palm trees keeping you cool. You have two waiters at your beck and call, and another on standby for just in case. Next to you the dachshund is comfortably in his own chair with the

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It may seem surprising but many companies, big and small, have yet to develop a rational Internet marketing strategy. Considering the Internet has now been used effectively by marketers since 1994, any organization without a strategy to utilize the Internet for marketing is probably making a big mistake. For any organization that still does not have a meaningful Internet marketing effort we offer

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3852695669956879123.post-20062337560837160632006-09-02T18:49:00.000+07:002006-09-06T18:56:09.225+07:00

When it comes to getting the very most out of your SEO efforts, you need to make sure that you’re search engine optimizing with the right search engines in mind. This means that you need to cater to the Big Three. What search engines make up this ever-important trio? The answer is Google, Yahoo! and MSN. The following techniques will help you create both a long and short term SEO strategy for

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3852695669956879123.post-35113904295011875222006-09-01T18:29:00.000+07:002006-09-06T18:33:35.259+07:00

As you likely know by now, there is a big difference between effective, quality website content, and search engine optimized (SEO) website content that will obtain the highest ranks in search engines and directories such as Google, Yahoo!, and MSN. However, to apply SEO properly to your website, you first need to know which keywords to use.Once you have them, you also need to know if those

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3852695669956879123.post-49950110898695428092006-08-31T18:20:00.000+07:002006-09-06T18:27:41.285+07:00

Have you ever seen an add that offers you ownership of a keyword? If you’re on the internet much, or if you have an email account, the answer to that question is almost certainly a yes.There are many services out there that offer to sell you keyword ownership – specifically premium keyword ownership – for the cost of a few hundred dollars every year. The primary selling point used by these

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3852695669956879123.post-11422136234093168832006-08-30T18:13:00.000+07:002006-09-06T18:19:34.641+07:00

Getting content for web sites is one of the challenges every webmaster faces. I'm sure you've heard the saying, "Content is king." Have you ever wondered why content is king? And have you ever wished it was easier to find content for web sites?Content is king for one reason: People surf for content. Each of the major search engines is only successful to the extent that it helps people find the

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