Gerald Mahinda, MD of brandhouse says, “brandhouse is deeply committed to responsible drinking and support various interventions driving this important message. The brandhouse Responsible Drinking Media Awards, the first initiative of its kind in the country, forms part of our ongoing efforts to inform and raise consumer awareness about the potentially devastating effects of alcohol abuse.”

The objective of the awards is to encourage journalists to use their individual approach and messaging influences to proactively gain traction with their readers and shape perceptions and behaviour around drunk driving, as well as other alcohol abuse-related issues such as under-age drinking, fetal alcohol syndrome (FAS) and binge drinking.

The awards are open to all South African journalists who consistently demonstrate efforts to support and promote responsible drinking. Articles must have been published in South African media (print, broadcast, online) and can cover any stories on responsible drinking including issues related to alcohol abuse and its consequences.

For more information on the 2012 brandhouse Responsible Drinking Media Awards and how to enter, go to www.brandhouse.co.za or email entries to rd.media.sc@fticonsulting.com.  Entries close at 12pm on 30 April 2012 and only media who have entered will be reviewed. Entrants need to build a portfolio of published work dating from 1 May 2011 until 30 April 2012.

The entry categories for the 2012 brandhouse Responsible Drinking Media Awards include:

• Journalist of the Year (Prize money of R10 000)
• Best Magazine (Prize money of R10 000)
• Best Newspaper (Prize money of R10 000)
• Best Broadcast  -Radio/TV (Prize money of R10 000)
• Best Online (Prize money of R10 000)
• Best Blog (Prize money of R10 000)
• Best Community (Prize money of R10 000)

There will be three finalists per category.

Journalists entering the brandhouse Responsible Drinking Media Awards will be judged on the following:

• Ability to highlight, profile and engage with the issues around Responsible Drinking
• Approach to the various campaigns (proactive / unique / relative)
• Level of support (balance between quality and frequency)
• Level of influence (creating awareness / challenging target audience / encouraging change)

Enter now!

Ideate is one of South Africa's biggest business blogs, with a team of authors all of whom have had entrepreneurial experience. Ideate is read by entrepreneurs thinking BIG. Follow us on Twitter here. View more articles by Staff Reporter.

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Jannie Mouton heads up PSG, one of the country’s most successful companies which founded inter alia Capitec Bank and Curro Private Schools. After becoming CEO of the company he was co-founder of, he was unceremoniously dismissed at the age of 48, but he started out again, this time making it truly big to be among the top 40 on the JSE with PSG. Mouton is well-known not only as a maverick entrepreneur, but also for his outspoken and colourful personality and strong if unconventional convictions about how businesses should be run. He lives in Stellenbosch on a wine farm and has a private library which contains almost every Afrikaans novel ever published

He will be discussing his business philosophy by referring to:

• Strategic planning essentials
• Adopting an entrepreneurial approach to everything you do in business
• Ultimate empowerment of the right people
• Corporate governance for excellent business practice

Event Details

Date: 8 March 2012, 07h00 – 09h00

Cost: R410.00 per person (excl vat), R3 950.00 per table of 10 (excl. VAT)

Venue: The Pavilion Conference Centre, V&A Waterfront

Catering: Traditional hot breakfast

Please click here to RSVP online

Ideate is one of South Africa's biggest business blogs, with a team of authors all of whom have had entrepreneurial experience. Ideate is read by entrepreneurs thinking BIG. Follow us on Twitter here. View more articles by Staff Reporter.

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MicroStrategy’s new tools claims to allow brands to unlock information from Facebook’s 800 million-strong user base, slice and dice relevant market information, and connect directly with customers. And all with the customer’s permission.

MicroStrategy (Nasdaq: MSTR), a provider of business intelligence (BI) software, claims that its Facebook solutions, MicroStrategy Wisdom, MicroStrategy Gateway and MicroStrategy Alert, give marketers more relevant, valuable and up-to-date market information than they have ever had access to before, and allows them to use it for direct and immediate customer interaction.

Showcased at MicroStrategy World 2012 in Miami, these tools deliver on a growing need among marketers for a simple way to mine the consumer mother lode.

The CEO of MicroStrategy, Michael Saylor, told delegates at the annual MicroStrategy conference that 50% of world GDP would be transformed by mobile, social, cloud and big data technologies.

MicroStrategy claims to be ahead of the curve, with solutions already in place to help enterprises capitalise on these trends.

Saylor’s pet focus is Facebook, which he describes as “an ever-refreshing database of anyone with wealth or power on Earth”. To monetise this resource, MicroStrategy has developed Wisdom and other social intelligence tools.

Measuring interaction with customers

Mark Bannerman, Country Manager at MicroStrategy in South Africa, says: “These solutions are going to revolutionise the way that enterprises market to consumers. They will enable them to take brands to the next level in terms of the way they interact with consumers.”

The three offerings form part of MicroStrategy’s social intelligence toolset, work together to allow brands to “listen, learn and act”. MicroStrategy Gateway for Facebook allows brands to track trends and place the information in a rational database. Says Bannerman: “It gives a 360-degree view of a brand’s Facebook app users and allows marketers to synchronise the data with existing enterprise applications.”

MicroStrategy Wisdom Enterprise offers market information about their Facebook app users according to criteria such as likes, whereabouts, events, activities and networks. It allows marketers to segment the app user population and analyse the results based on demographics such as gender, age bracket, relationship status, urbanicity, metro area and language. A marketer could, for example, ask: “Which users in the Johannesburg area are aged between 22 and 35 and are new parents?”

Insight into trends

Bannerman continues: “It also allows for real-time insights into trends in areas such as consumer brands, entertainment, sports, music and activities. MicroStrategy Alert adds the marketing and commerce component, giving marketers one-on-one interaction tools with customers and allowing them to offer tailored specials, vouchers and news.”

Bannerman says the innovations focus on Facebook, since this is essentially the world’s biggest market database. Because the social media platform includes options to ‘like’, ‘friend’ and comment, this market information is more comprehensive and valuable than that on many other social media platforms.

Opt-in system

By incentivising users to opt-in to the system, marketers can extract information on the users’ Facebook likes, dislikes, activities, check-ins and friends. Not only does this allow for up-to-date demographics, psychographics and trends information, it allows marketers to deliver desired and on-time information about new products, competitions and special offers.

“If a user happens to like love songs, for example, the marketer could deliver an alert about a special offer on a love song CD to the consumer, or could send a discount voucher directly to them when they check in to the area of a music store,” Bannerman says.

In line with the Consumer Protection Act and Facebook user privacy settings, customers can opt out to communication at any stage, and will be automatically removed from the system. The information is also secured against unauthorised access.

The data collected using MicroStrategy’s new solutions can be easily integrated into existing CRM databases, adding vast amounts of in-depth information to existing data.

The suite, launched in Q3 last year, has six major customers in the US using it to interact with around 4.2 million fans, says Bannerman.

Bannerman says the possibilities are now being introduced to marketers in South Africa too.

MicroStrategy also delivers Usher, a free, “friendly” event management app linked to Facebook Events, which includes tools such as door management and mobile ticket delivery.

Ideate is one of South Africa's biggest business blogs, with a team of authors all of whom have had entrepreneurial experience. Ideate is read by entrepreneurs thinking BIG. Follow us on Twitter here. View more articles by Staff Reporter.

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They aren’t just for the biggies; for the entrepreneurs aiming to sell 100,000 units of personalised coffee mugs during Q4. They’re a useful way to turn your freelance vision, wherever in its gestation it is, into a coherent strategy.

Take a weekend morning. Make yourself a cup of something delicious. Start.

Order
In general, put your sales pitch upfront and your numbers towards the back. Don’t forget to write a good, sharp intro (or ‘executive summary’) of 150 words or so, and a conclusion where you sum up or call for further contact. This isn’t rocket science, no, but you’d be amazed how often people leave this stuff out.

Structure
Structure is everything, so draw up a rough skeleton with Intro at the start and Conclusion at the finish. Plan to put in additional headings like ‘Aims’, ‘Services’, ‘Business Type’, ‘Rates’, ‘Industry/Competitors’, ‘Marketing’, etc.

Then, as you go, use research, creativity and numbers (if necessary) to plug the gaps. This is a helpful exercise for anyone new to freelancing (or even us oldies), as it helps to isolate where you see yourself, and how you plan to proceed and grow as you go. It can also drive you if need a vooma injection.

Tip: If you like, use the web to find a basic structure you can customise. Or, choose a few and take the best of each, given your situation. But never use an auto-generated, online business plan template – they read badly and look shoddy, and anyway, a cookie-cutter business plan won’t help you succeed.

Content
Get a picture of your industry, customers, competitors and market. Then:

• Write an executive summary, highlighting the detail of the business plan.
• Give an overview of the business’s aims.
• Unpack your services (this is your sales pitch) – explaining what your business will do in simple terms and highlighting features that set it apart.
• Talk about what type of business (sole prop, etc.) you plan to have.
• Provide a menu of rates, including terms and conditions if this is relevant.
• Follow this with info on the industry as a whole and who else is in it.
• Explain how you plan to market (website, web ads, flyers, networking).
• Finally, provide some detail on exactly who’s involved, with short CVs, and conclude with detailed contact information and a call-to-action.

Appearance
As a rule, keep it clean. Black text, white background. No colours or fancy fonts. Use bold headings and sub-headings that are one or two sizes larger than your main text font. And don’t be afraid of white space; it gives the reader visual breathing room and makes your plan look less like homework.

Language
Carefully consider your style and tone when it comes to language. Keep it professional, but straightforward and simple. Resist old-fashioned phrases: ‘herewith is’, ‘for your perusal’, ‘the aforementioned’, etc. And try to use powerful words like, ‘The business will or can…’, not ‘would’ or ‘might’.

Feedback
Even if you’re the only person involved in your business, find someone who can study your plan objectively and point out weaknesses or areas you might have missed. As you receive feedback, don’t be afraid to make changes to the document. A business plan should evolve along with a company.

Layout
Find a graphic designer friend, colleague or contact who can give you an hour of their time to lay out your plan properly. That way, if anyone wants to see it, or if you need to ask the bank – or anyone else – for money, it looks like something. You can also use bits and pieces of your plan as a corporate profile, which clients will ask for, so it helps to have it laid out properly.

If you’re skint, offer the designer a trade exchange: copy for design, photos for design, illustration for design – whatever. If you’re a designer yourself, get a copywriter or copy editor to check your writing for an hour. And so on.

Good luck!

More reading:

• Creating The Perfect Business Plan
• The 5 Types Of Clients That Freelancers Face

Tiffany Markman is a freelance web and print copywriter, editor and trainer who works for diverse clients, large and small, in South Africa and overseas. She writes regularly for Bizcommunity, tweets prolifically, reads voraciously and is known as a grammar, plain language and SEO nazi. Give Tiffany a shout on 082 492 1715 or visit her website. You can also sign up for Tiffany's newsletter here. View more articles by Tiffany Markman.

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It was for this reason that the Employment Equity Act, No. 55 of 1998 (“the Act”), was established. The ultimate goal is to remove unfair discriminatory barriers of the past and to promote equity in the workplace.

The Act affects all employers and workers, with a few exceptions. All employers who employ more than 50 employees or who have a turnover in excess of the amounts specified in the Employment Equity Act are legally obligated to comply with Chapter III of the Employment Equity Act. In addition, all employers (regardless of their size and turnover) are obligated to comply with Chapter II of the Act. Employers and employees from the National Intelligence Agency, the South African National Defence Force and the South African Secret Service, are not affected by the Act.

Through implementation of the Act, employers become responsible for the development of the Employment Equity Plan. It serves to promote equal opportunities in the workplace. This is done by removing unfair discrimination based on the grounds of race, gender, sexual orientation, pregnancy, marital status, family responsibility, ethnic or social origin, colour, age, disability, religious belief, political opinion, language or HIV status. For example, it would be illegal for a woman and a man doing the same job to get different salaries.

Fair discrimination

On the other hand, there is also what is called “fair discrimination”. This entails discrimination taking place if it forms part of an affirmative action programme, which is in line with the Act. Fair discrimination is also allowed if it is an intrinsic requirement for the job. For example, a job as a company accountant could require a degree in accounts, while a job as a French translator would require the applicant to be fluent in French.

The Act also aims to promote affirmative action. In other words, larger employers are required to take the necessary steps to improve the workplace situations of Black people (Africans, Coloureds and Indians), women and people with disabilities.

So how does one go about developing the Employment Equity Plan? Development of the plan is the responsibility of a designated employer. It should take place in consultation with the workers. Once the consultation process is agreed on, the plan should be made available to the workers.

After consulting with the employees, the employer should conduct an analysis, prepare the Employment Equity Plan and report any progress regarding implementation to the Director-General.

The contents of an Employment Equity Plan should include the following:

- Objectives to be achieved during each year
- The affirmative action measures to be implemented
- Information on where under-representation of people from designated groups has been identified, the numerical goals, a timeframe and strategies to reach these goals
- The timetable for each year of the plan outlining achievement of goals and objectives other than numerical goals
- The duration of the plan (It may not be shorter than one year or longer than five years)
- The procedures that will be used to monitor and evaluate implementation and whether reasonable progress is being made
- The internal procedures followed to resolve any dispute about the interpretation or implementation of the plan
- The workforce, including senior managers, responsible for monitoring and implementing the plan
- Any other prescribed matter or measures that are consistent with the purpose of the Act

If employers fail to comply, the Department of Labour could issue compliance orders. If non-compliance continues, the Labour Court could be approached to enforce the orders. The Labour Court could also issue financial penalties ranging from R100,000.00 to R500,000.00 for first time offenders and up to R900,000.00 for repeated non-compliance.

Designated employers are required to report on Employment Equity by sending an Employment Equity Report to the Employment Equity Registry. This should be done by the legislative reporting deadline, which is the first working day of October.

Reports should be posted to:

Employment Equity Registry
Department of Labour
Private Bag X 117
Pretoria
0001

Tel: (012) 309 4043/4330/4423/4898/4738
Fax: (012) 309 4737/4188/4739

Reports could also be handed in at the Department’s Provincial Office or Labour Centre in an envelope clearly marked “Employment Equity Registry”.

CEO of Enterprise Development Essentials (EDE) Denvor Phokaners aims to change the negative perception that surrounds BEE. Phokaners also released 2 music albums, wrote a song for an American animation move called “Lion of Judah”, and wrote a chart topping song called “Time Bomb”. Denvor also currently acts as Gershwin D Forture in the new SABC 2 programme “Colour TV”. View more articles by Denvor Phokaners.

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While running your own business certainly has its fair share of challenges, it can also be an extremely rewarding, lucrative and empowering pursuit.

Moneymaking opportunities are all around you if you have the knack for spotting them, though it can be difficult at first to develop a solid, marketable and interesting concept for a small business. Here are four vital pointers that you should follow before you pay a cent or take the first step to starting your own business.

1. Tap into your passion
It’s no good thinking you want to start a small business and then trying to come up with a likely idea – entrepreneurs who take this back-to-front route often fail because their hearts are not really in the project for the long haul. On the other hand, those who throw themselves into a lifelong passion or who realise a dream that’s been niggling for a decade tend to flourish. Ask yourself honestly if you have an idea you are so passionate about that you could devote the next 10 years of your life to it. And don’t forget to consider if starting a small business is really for you – if you’re not interested in the all-or-nothing entrepreneurial world, you may find it hard to get your idea off the ground.

2. Solve a problem
All businesses, big and small, have one thing in common – they provide a service or product that solves a problem. Dishcloth manufacturers solve the problem of dirty plates; personal trainers solve the problem of being unfit or unmotivated; wedding planners solve the problem of too-much-to-do, not-enough-time. So, ask yourself – what problem do you want to solve? And once you’ve defined it, ask if there is a problem at all. How many people have this problem? Can they solve it for themselves, or do they need help? Is anyone else trying to solve the problem? Answering these questions will give you a good sense of whether the idea is worth pursuing at all, and what niche or group it would be aimed at.

3. Create your elevator pitch
An elevator pitch is a 20-second summary and explanation of your idea. If you were stuck with someone in an elevator, how would you describe your business during the short ride? Ideally, your elevator pitch should include one sentence that fully summarises your offering, and then a bit of extra detail if there’s time. For example, “Susan’s Stylings is a one-stop home decoration service that covers everything from sourcing furnishings to hands-on interior decorating,” or, “The Gym-a-thon is an innovative handheld device that tracks your workouts and helps you reach your fitness goals.” Creating an elevator pitch provides you with a lot of clarity on your concept. If you can’t summarise your idea in a sentence, then it probably needs a bit more defining.

4. Research, research, research
There is absolutely no substitute for performing thorough research before you even consider launching a business around your idea. You need to gather information on how many local businesses already fill a similar need, whether anybody is experiencing the problem you want to solve, what your target market looks like and how much somebody would be willing to pay, among other things. The offshoot of this is that you may end up with a very different and much better idea.

You can conduct research in a number of ways. The internet is your friend – spend time searching for keywords and phrases related to your business and see what comes up. Look at local business blogs and directories, read trade publications, scan the job ads, browse on social networks and look for related business websites. Don’t forget to talk to people – canvass you friends for their opinions, and speak to people in your target market to see whether they would pay for the sort of service or product you want to offer. Chat on business or industry forums, run an online poll – do whatever it takes to gather information about the potential of your idea. Every minute spent researching is an investment in your future.

Anna Malczyk is a member of the academic department of GetSmarter, a specialist online training firm. GetSmarter works together with University of Cape Town to present short courses in small business management, project management, internet marketing, financial management and more. View more articles by Anna Malczyk.

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When MetropolitanRepublic were commissioned to create a radio advertisement for Ed Hardy energy drink, they merged the ‘Party Hardy’ proposition with a stereotypical “hard oke” to create a character so hard-core he even gets tattooed while recording the radio spot. And that’s just one of many extreme actions the character loves to endure.

The first of the three ads centred on the coming of the New Year. “People have been tuning me that 2012 is gonna be even harder. That means I’ve gotta make my new years jol proper hard. You gotta look 2012 in the eye and let it see that you’ve got tiger blood coursing through your veins.”

The second ad had the character telling listeners: “If you wanna hang with the hard dogs, you can’t sip like a softy.”

In the third ad he tells listeners that he’s just stolen 10 seconds from the next radio ad. “Why? Because I’m hard core.”

“We created a spokesperson who is as edgy as he is entertaining, someone who embodies the party spirit and attitude of the brand, “ says Avital Pinchevsky, Creative Director at MetropolitanRepublic.

“The Ed Hardy brand is edgy and fresh and offers a great opportunity for creatives to be free and creative. We leveraged the end of year party scene and made it resonate with the target audience, keeping the tone relevant and humorous,” says Pete Khoury, Executive Creative Director at MetropolitanRepublic.

Listen to the ads here (click on the link below).

mix Ed Hardy Radio Hardest Spot Ever

Pinchevsky says of the agency: “We are a through the line agency that understands the moods, languages and idiosyncrasies of South Africa and Africa. For us, consumers are people we like to have conversations with by creating successful campaigns. With success, we mean business success. The kind of real, measurable success that grows businesses, creates jobs and delivers profits.”

Ideate is one of South Africa's biggest business blogs, with a team of authors all of whom have had entrepreneurial experience. Ideate is read by entrepreneurs thinking BIG. Follow us on Twitter here. View more articles by Staff Reporter.

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22seven was unveiled in Johannesburg last week to a select group of journalists, bloggers and industry analysts (Ideate was there, and we’ve been playing with it – we’re reserving our opinions until later notice). The immediate reaction has been a dazzling range of criticism and praise. The banks, especially ABSA, have weighed in, saying that they’ll be launching their own service shortly. FNB’s Michael Jordaan tweeted that it looked ‘cool’.

Either way one looks at it, it appears that 22seven is scratching an itch that many didn’t know they had.

“Our service doesn’t have all the answers but it does have a few insights,” says Christo Davel, CEO of 22seven and former chief of South Africa’s first ever web-only bank 20twenty. “22seven is founded on the idea that if we become more aware of why we make the decisions we do, we will be in a better position to make smarter money choices.”

Money management is not a new concept. Yet, in spite of having more financial tools and advice available than ever before it seems that people are feeling less in control, rather than more.

The team at 22seven believes the flaw is that traditional financial management tools rely on objectivity, rationality, budgeting and discipline. “The reliance on purely empirical data to make decisions is the problem,” says Davel. “People are hardwired to make choices on instinct, intuition and emotion. It doesn’t matter how many budgets we do or how many books we read, we will still act like the complex, emotionally governed human beings we are.”

22seven offers insight into how people make their money choices and guides them to being and feeling in control of their financial lives.

The online service uses a blend of intuitively presented data, empathy for the human condition and a sense of play to help customers become more conscious of their financial decisions.

A core element is the concept of play and the importance of what game designers term ‘productive failure’, or learning from mistakes to improve decision making.

“Playing gives us permission to try things we wouldn’t dream of doing in real life. Rather than fear failure we use it to learn and improve. This is exactly the kind of financial learning environment we want to create. 22seven must give us a chance to play in the ‘what if’ space of our money,” says Davel.

Another strategic component is behavioural economics, the study of the social, cognitive and emotional impulses that drive economic decision-making. “We have used this body of knowledge to understand why we are stupid when it comes to money and to design a service that highlights where common mistakes are made,” says Davel.

22seven is currently a South African focused service that makes it possible to automatically gather transaction information from local bank accounts, credit and store cards.

The launch version is in beta and will be free. Once ready, 22seven will cost R70 per month with the first month free.

When discussing the subscription based business model, Davel reiterates the importance of independence. “We will never recommend products or service providers to our users and will never be a sales channel for financial institutions. By charging a subscription we are aligning our commercial intent with the happiness of our clients. We have to consistently add value to customers’ lives or go out of business,” says Davel.

“22seven is a personal money service that knows that emotion, sentiment and desire are more powerful than rationality when it comes to decision making. It works with our humanness rather than against it,” concludes Davel.

Read more reactions to 22seven and weigh in with your own opinion:

• Memeburn: Why 22seven is most probably, but not necessarily safe
• Simon Dingle: Why it’s safe to use 22seven
• Kwanto Zonkwe: On common sense and convenience (22 seven)

Ideate is one of South Africa's biggest business blogs, with a team of authors all of whom have had entrepreneurial experience. Ideate is read by entrepreneurs thinking BIG. Follow us on Twitter here. View more articles by Staff Reporter.

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Applications to the Fellowship Programme close 31 May 2012 for Grade 12 learners and 31 August 2012 for first year university students.

The Allan Gray Orbis Foundation, a social responsibility initiative funded by the Allan Gray and Orbis groups, aims to assist and develop a new generation of dynamic entrepreneurs and leaders as a means of bringing about job creation in Southern Africa. Every year, the Foundation selects the best and most ambitious Grade 6, Grade 12 and first year university students to join one of its programmes.

Personal endowment by Mr Gray himself

The Allan Gray Orbis Foundation is the social responsibility initiative of the Allan Gray and Orbis Groups in South Africa.  It is funded annually by a donation of a minimum of 7% of the taxed profits of the Allan Gray Group, which has committed to making this donation to the Foundation in perpetuity.  As profits may fluctuate, this commitment is backed up by a capital endowment of over R1 billion donated by Mr Allan WB Gray, the founder of the Allan Gray and Orbis Groups.

In addition to financial support, the Fellowship Programme also includes exposure to thought leaders, mentorship and entrepreneurial mindset development, as well as access to funding for post-graduate studies for those who have excelled in the programme. Scholarships are available for students wishing to study toward a degree in the fields of commerce, engineering and science, with the exclusion of medicine.

Applicants who pass the initial screening phase will have the opportunity to write the National Benchmark Test. Those who successfully complete this phase will be interviewed and thereafter invited to attend one of the Foundation’s Selection Camps, which is the final stage of the selection process.

For further information on how to apply for the Fellowship programme SMS “FELLOW” to 33427 or download the application form on www.allangrayorbis.org

Ideate is one of South Africa's biggest business blogs, with a team of authors all of whom have had entrepreneurial experience. Ideate is read by entrepreneurs thinking BIG. Follow us on Twitter here. View more articles by Staff Reporter.

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Back To Work starts with a sombre look at the scenario facing a economically challenged America. It pulls no punches describing the various mistakes that led to the current situation. Clinton also unravels the flawed arguments that are being leveled by the Grand Old Party’s (Republican) anti-government ideology.

Clinton then spends the second half of the book outlining a few dozen ideas, large and small, on how to get the spluttering economy fired up again.

Back To Work draws important comparisons to the rest of the world and pulls the blinkers off what, from an outside perspective, seems like a crazy view on things. Americans, when it comes to obvious mistakes like health care and tax cuts, seem veiled by a false sense of ‘it’ll all be okay’. Tellingly, Clinton quotes Churchill’s famous quip on the US’s decision to join the fight in WW2, ‘America always does the right thing… after it has exhausted all other options.’ Clinton warns that it’s time to do the right thing, now, before it’s too late.

Clinton has written a smart, well-structured attack on the screaming hypocrites who’re trying to unseat Obama’s administration. It’s a bit esoteric and may bore some Ideate readers who’re not clued up on US affairs, but there’s lessons here for us all.

You can buy the book here.

Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.

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