Writing is About Putting Yourself to Words

Tell Them I Died is a witty, romantic adventure novel

noreply@blogger.com (apolicastro) — Thu, 31 Jan 2013 06:00:00 +0000

By Sarah Weathersby

Thanks so much, Anthony, for the opportunity to guest blog at your place. I’m currently in the midst of a 10-day blog tour to promote my new novel TELL THEM I DIED. Amazon has paperback copies listed for $8.99 and an Amazon Kindle version for $3.99. You can find it also on BarnesandNoble.com in NOOK version for $3.99. I need reviews to help generate word-of-mouth buzz and interest in the book.
Amazon link

Barnes & Noble link

TELL THEM I DIED is a romantic adventure that doesn't conform to the usual romance novel genre in that the protagonists are all over fifty years of age, retired, and with discretionary time and funds to enjoy life, and online friends to share every minute. And unlike other romances, much of the action takes place on the Internet on social networking sites.
The story was inspired by the many people I came to know and love over many years on social networking sites. People who are not online a lot don't realize how real those long-distance relationships can be.

Over all those years, my online friends have married, had children, divorced, and some have died. And then there is the travel element. My husband and I travel a lot, and we share our travel photos with our friends online. Several friends have suggested that I write a book about my travels. I think travelogs can be rather boring, but I decided to weave some of our adventures into the story.

Sarah Weathersby

The main characters of TELL THEM I DIED are Laura (Screen name: A1QTEE), owner/operator of Blaq-Kawfee.com, and the men in her life who come in an out of the social networking scene. There is Laura's number one confidante and forum moderator, Angela (Screen name: Angelplaits), and her husband "Bodine." The men in Laura's life, ex-fiance', Jackson (JackDaniels), Lester (TheGuy), Laura's son, Carlton, and her some-time boyfriend Harman all present challenges for Angela as she tries to find out what happened to her dear friend when she gets the news that Laura has died.

I hope you’ll take the time to check out TELL THEM I DIED and write a review at Amazon.com or on your blog. It's a light-hearted page-turner of a story, that my early reviewers have said they hated to end.

My tag line: When it comes to long-distance internet romances, sixty is the new seventeen.

Here is an excerpt:

She tossed and turned another night until the talking Caller ID voice announced, “Call from Las Vegas, NV.” It annoyed Angela how the voice tried to pronounce NV, as a word and not as separate letters. She reached for the phone, not looking at the clock. Her eyes couldn’t focus on it anyway in the dark without her glasses. She knew it was Jackson.

“Why did you set me up like that?” he asked.

“What? Jackson? What happened?

“Those two women, Bonita and Stacey. They were expecting a Good Time Charlie or something. I told them I needed to talk to the police and the mortuary. They took me on a tour of the Strip, pointing out all the casinos, telling me about the free things to see. They insisted on parking the car at Bellagio so we could go look at the fountains. When we went downtown, I thought we were going to the police, but we wound up on Freemont Street, watching the light show. I was so tired I was ready to go back to my hotel. But then they said they would take me to see Carlton. They said they knew where he lived.”

“Did you see him?” Angela asked.

“First they had to stop at Bonita’s house. Bonita had dinner ready and all, so I ate. Both of those women turned out to be freaks. They changed into lingerie and tried to seduce me. Finally I hollered. Just give me the boy’s address, and let me out of here.”

Angela could hear his frustration, but she had to ask, “Did you get the address?”

“I got the address.” Jackson said. “But first they had to call me some kind of low-life snake to take up their time and eat their food and on and on. I almost cried, please, please. They let me call a taxi, and I went out and sat on Bonita’s front steps to wait.”

“I’m sorry. I had no idea. I only know those women from Blaq-Kawfee. I guess I should have known since Laura didn’t associate with them. I don’t even know what time it is. I suppose it was too late after all your running around for you to find Carlton.”

Jackson said, “I know I said I wouldn’t rest until I found Laura, but after tonight I need to get some sleep. I’ll track down Carlton tomorrow.”

GOODREADS GIVEAWAY - January 2013

I am giving away four (4) autographed copies of TELL THEM I DIED through a giveaway administered by Goodreads.com. If you're not already a member of Goodreads, it's easy to join. Go here for the giveaway:
http://www.goodreads.com/giveaway/show/40065-tell-them-i-died

ABOUT THE AUTHOR
Sarah Gordon Weathersby is the youngest of seven siblings, and the first to migrate back to the South after living in DC, New Jersey and New York. She is a retired Information Technology professional who lives in Raleigh with her husband, and their imaginary dog, Dusty. Sarah is the author of a memoir, Motherless Child - stories from a life, and publisher of a family saga, The Gordons of Tallahassee, written by her sister LaVerne Gordon Goodridge. TELL THEM I DIED is her first work of fiction.
You can contact Sarah online at www.sarahweathersby.com
http://sarahweathersby.blogspot.com/
http://www.facebook.com/saraphen
And on Twitter @saraphen

I appreciate your time and consideration, and I hope you’ll enjoy my novel. Thanks so much, Anthony and friends.

The Man Who Fooled SAVAK available in print next month

noreply@blogger.com (apolicastro) — Mon, 28 Jan 2013 01:00:00 +0000

The exciting novel based on true events, The Man Who Fooled SAVAK, will launch as a print version in February.

Preorder your copy at a special publisher's discount price of $10.99 plus 4.99 shipping & handling - $15.98 or $5 off list price.

Send an email to info@outerbankspublishing.com with your name, address, phone number and email address.

We decided to reprint this interview with Douglas Roberts about what inspired him to write such a book. The interview was originally published June 19, 2011.
_______________________________________
When Doug Roberts approached us with his manuscript, The Man Who Fooled SAVAK, it was one of those stories that completely engrossed you where you couldn't put it down until it was finished.

Inspired by true events in the early 1970s, The Man Who Fooled SAVAK captures what it is like to live in a dictatorship with secret police monitoring your every move – an atmosphere of fear that still pervades today in many countries in the Middle East.

What makes Doug's book so appealing is that what he wrote today about events 40 years ago is still going on today in many parts of the Middle East. And all of these events are carefully woven into a love story that will make you fall in love all over again.

Q. The release of your book coincides rather well with Arab Spring.   When did you start writing it?
A. In the summer of 2008. A woman I’d met on line named Erica Murray was interested in Iran so I started writing to her about it.   I started doing some very preliminary research into the history and politics of Iran in 1971 in order to refresh my memory of things I had experienced when I was in Iran during that time.   The book was completely finished several months before the uprising in Tunisia.

Q. Even though that was 40 years ago, there are many common elements with what is happening across the Arab world.
A. Yes, especially the fear people experience when living under an autocratic regime is something I hope I have captured, and as the book proceeds, the breaking out of that fear. Perhaps it will give people hope. Just like in my book, the methods used by various dictatorial regimes to maintain control seem to be taken from a common playbook: trample a free and independent press, keep the people fooled, use an iron fist to silence dissent, eliminate fair trials, use torture to extract confessions - the list goes on and on.

Q. But when you wrote the book, you weren’t thinking about that.
A. (laughs) True! I don’t have a crystal ball and the Arab Spring was as big a surprise to me as the rest of the world.

Q. Can I ask you about one of the characters in your book? Was there really a Junior?
A. Yes there was. I think Junior made the story possible to write. We really did sell our liquor and cigarette rations to him.   I recently learned from a fellow who served in ARMISH/MAAG just before I arrived that Junior mostly dealt with the domestic workers, the Iranian nationals who worked at the bachelor quarters where we lived.

Q. I’d like to ask you about another character, Mihan Jazani. She is a historical figure, the wife of the Bijan Jazani who founded one of Iran’s guerilla movements.   It appears that she’s a friend of yours on Facebook.
A. (Blushes) Um, well yes…so it would appear.   (laughs) Actually, Mihan Jazani doesn’t like Facebook and never uses it. The Facebook account was set up for Mihan by her granddaughter, Aida. Aida and I exchange messages occasionally.

Q. How were you able to remember so much about what happened then? It was 40 years ago after all.
A. I was assisted in several ways.   I had some writings I had done about Iran when I was in journalism school at Kent State in 1972. I had a large number of slides that I’d taken when I was there. Those were crucial in reviving old memories. A huge help was finding a 1977 map of Tehran on the (now defunct) Tehran American School website. I was able to use the exact names of places, even street names. The fellow I’d mentioned earlier who told me about Junior had sent me a copy of the ARMISH/MAAG directory, which was very useful. Finally, talking to people I worked with at that time was extremely important, namely Heidi Eftekhar and Barry Silver, who are characters in the story. I obviously couldn’t remember all events specifically, but I found I could generate them as needed by being very specific in my language. I would take seeds of ideas and extrapolate and grow them into full blown events. For example, a certain lecherous officer really did say to Heidi, “I think you’re a woman who needs a lot of loving.” I took that and ran with it. Last, but also important, the Internet was a valuable tool in researching the historical incidents in the book.

Q. So, where does the novel part come in?
A. Some of the human rights related events are novelized, but they’re very accurate in their portrayal of the times. I’ll leave historians to figure all that out.   They will have their work cut out for them because I’ve spent a lot of effort weaving the story line into the history of those days.

Q. How close is your character Doug Roberts to the way you actually are?
A. That’s a really good question. (laughs) I had originally intended that Doug the character would be an extreme version of myself.   But after having read my book now over and over, I’ve come to see that what’s extreme are the circumstances he’s in.   Doug the character is a lot like I was back then: ok in the smarts department, and a little too cocky sometimes. He’s not very romantic or knowledgeable about women, but does all right in spite of himself. (laughs) There’s an element of male fantasy in the book I suppose. In the story, I have two charming female lunch companions in addition to Fari my Iranian girlfriend/fiancée.

Q. But you really were friends with Heidi Eftekhar your co-worker in the story.
A. I still am. Heidi and I communicate regularly by email and her input on the book was immensely helpful. Miss Farou is the fantasy. She actually didn’t like me all that much. (laughs).

Q. I get the impression you had a lot of fun writing your book.
A. It was pretty trippy for me at times. I would totally submerse myself in it. For example, I had written the scene describing how I spent New Year’s Eve in Iran just a couple of weeks after New Year’s Eve in real life. When someone asked me about how I’d spent my New Years, it shocked me as to how much effort I had to put into pulling up what I’d actually done versus what I’d just written. That was a little scary.

Q. What do you think people will get out of your book?
A. I’m sure everyone will get a little something different, but what I’d like for people to take from it is that, like in the story, life may present you with some extreme circumstances. When that happens, keep a level head and your wits about you. Try to see beyond what appears to be happening on the surface. There will always be some good things happening at any given moment. Try to focus on that. To get through your ordeal it’s a good idea to engage all your friends to help you and your faith if you have that. Most important of all: never give up.

The Man Who Fooled SAVAK is available as an ebook on Amazon Kindle and in various ereader formats from Smashwords.com

Available in print Feb 2013

Preorder your copy at a special publisher's discount price of $10.99 plus 4.99 shipping & handling - $15.98 or $5 off list price.

Send an email to info@outerbankspublishing.com with your name, address, phone number and email address.

List Price: $15.99

6" x 9" (15.24 x 22.86 cm)
Black & White on Cream paper
376 pages

Outer Banks Publishing Group
ISBN-13: 978-0982993125
ISBN-10: 0982993129
BISAC: Fiction / Espionage

New Mystery revealed in The Mansfield Killings

noreply@blogger.com (apolicastro) — Mon, 07 Jan 2013 17:30:00 +0000

It was the worse two-week killing spree in Ohio’s history. On the night of July 21, 1948, Robert Daniels and John West entered John and Nolena Niebel’s house in Mansfield, Ohio with loaded guns. They forced the family including the Niebel’s 21-year-old daughter, Phyllis, into their car and drove them to a cornfield just off Fleming Falls Road in Mansfield. The two men instructed the Niebels to remove all of their clothing, and then Robert Daniels shot each of them in the head.

Scott Fields of Mansfield, Ohio was so intrigued by this true story that he turned the horrific events into a page-burning novel that you cannot put down until you turn the last page. During a recent book signing in his hometown of Mansfield, Scott was approached by a man he had never seen before. The man introduced himself and Scott's jaw dropped.

By Scott Fields
Author of The Mansfield Killings
I had just begun a book signing when a dignified, older man walked through the door. He stood in the back of the room as I finished with the person in front of me. He then approached me and shook my hand introducing himself as Roger Winger. I had no clue as to who he was in spite of his obvious pause as he waited for me to take heed of his presence.

Roger Winger and Scott Fields

“You don’t know who I am, do you?” he asked.

“No, I don’t,” I said. “Sorry.”

“In July of 1948, I saw the dead bodies of the Neibel family lying in a cornfield off of Flemming Falls Road.”

For several seconds I stood there with mouth open trying to comprehend what he had just told me.

“What did you just say?”

“I actually saw the dead bodies.”

I grabbed him by the arm and led him into another room.

“How could you have seen such a thing?”

“I was six years old at the time. I lived next to the cornfield where the Niebels were found. That day was like any other summer day. I had seen the group of boy scouts marching down Flemming Falls Road earlier in the day. I hardly gave notice because boy scouts on that road was a common sight to see. Later that day, I stepped outside my house to see find police cars, ambulances and even fire engines all up and down the road. Out of curiosity, I walked down to the cornfield. There were men rushing back and forth but seemed to be concentrating on a spot about 50 feet into the field. I cautiously walked through the corn stalks until I was within a foot or so from the spot where the three people had been shot.”

“Did you see the bodies?” I asked.

“Yes, I did. Their bodies had turned white and were extremely bloated.”

“Was there signs of blood?”

“No. I don’t remember seeing any blood.”

“That’s a bit surprising,” I said. “Considering that they were shot in the head. What happened next?”

“One of the policemen saw me and yelled at me to get the hell out of here. I took off running thinking they were chasing me.”

“Daniels declared that they did not rape twenty year old Phyllis, and yet the bodies were found completely nude. The first coroner stated that there was no evidence of rape and yet the coroner at Daniel’s trial stated that she had been raped. Why do you think Daniels would admit to everything but deny raping Phyllis?”

“I’m not sure,” said Roger. “I personally think he did it. Back in those days, murder was one thing. Rape was another.”

Small talk followed, and soon we said our goodbyes. I did manage to get his phone number and address, because I have many more questions for him.
_______________________________________

The Mansfield Killings now at this special publisher's discount price of $12.99 (List $14.99).

Publication Date: December 3, 2012

Discount Price: $12.99

5.5" x 8.5"
Black & White on Cream paper
280 pages

ISBN 10 - 0982993137
ISBN 13 – 978-0-9829931-3-2
Binding Type: US Trade Paper
Language: English

Am I Crazy or What? Or how social media and YOU can bring a book to life

noreply@blogger.com (apolicastro) — Tue, 06 Sep 2011 13:07:00 +0000

Guest blogger and author Mary L. Tabor shares her book marketing techniques

By Mary L. Tabor
So you wanna get published, right? So you think only a big house can get you anywhere worth getting, right? So, you think you need an agent first thing, right?

I thought all these things and have the credentials to prove that I’ve been on a literary journey: English major, Phi Beta Kappa, teacher, professor, MFA degree, literary journal editor, literary prize winner. But no big house and no agent.

Instead, I did what some may think is crazy. I went with a product development company that dabbled in publishing. But my book got out. And I went to work. I have an active public Facebook page that is linked to my Twitter account, a website always under revision as new stuff happens and I write a blog where I try to post at least once a week.

Today’s post that you are reading would have been this essay. But this site begged for it and it’s theirs. But later you may see this post on my blog. Go check out this: How to buy a dress and end up with a book party.

I don’t tweet about my memoir (Re)Making Love: a sex after sixty story much, though some. I don’t blog about my book much, but some: actually, I blogged the book while I lived it—that’s the first crazy-some-say thing I did before the product development company found me—and that accounts for the banner of a blog that deals not with erotica but with literary thought, interviews and essays on writing and books.

Now you’d think a book with this sordid, unconventional history wouldn’t be doing very well, right? And, indeed, I’m not getting rich. But is that what we artists are really about? Okay, a girl could hope but that’s never been the goal: The work will out.

But get this: The small print in the visual for the book from Amazon says, #7 top rated in the Kindle store for Non-Fiction, Biographies & Memoirs, Arts &literature, Authors.

The week before it was #5 behind The Diary of Anne Frank and Steven King’s On Writing.
And guess what: The book party at Upstairs on 7^th (aka: “How to buy a dress and get a book party”) resulted in the promise of another book party by one of the women who came.

Then I went to dinner with a banker-friend I know and told him what happened. He called his wife and is planning another book party in another dress shop and he’ll be providing the wine.

Is there a moral? Ain’t no good here at morals. But I will say this: If you put your heart and soul into your book and you’ve edited it like crazy with a cool eye, had others eyeball it and critique it, then find a reputable publisher and work—yes that means you—to sell one book at a time. Because like the memoir I wrote, it’s all personal.

PS: Another piece of good news: A new and much more experienced indie publisher has taken my memoir. Be sure to check out the second edition (more edits and a prologue) now from Outer Banks Publishing Group.

(Re)MAKING LOVE: a sex after sixty story, second edition, is available on Amazon, the Kindle, Barnes & Noble, the Nook, iBook, Sony ereader, the Outer Banks Publishing Group Bookstore and in other electronic formats from Smashwords.com.

The Man Who Fooled SAVAK is about love and never giving up

noreply@blogger.com (apolicastro) — Wed, 22 Jun 2011 08:00:00 +0000

Doug Roberts with one of his cats

When I read Doug Roberts' book, The Man Who Fooled SAVAK, it was one of those stories that completely engrossed me where I couldn't put it down until it was finished.

Inspired by true events in the early 1970s, The Man Who Fooled SAVAK captures what it is like to live in a dictatorship with secret police monitoring your every move – an atmosphere of fear that still pervades today in many countries in the Middle East.

What makes Doug's book so appealing is that what he wrote today about events 40 years ago is still going on today in many parts of the Middle East. And all of these events are carefully woven into a love story that will make you fall in love all over again.

Here is an interview with Doug about how he came about to write The Man Who Fooled SAVAK after 40 years.

Q. The release of your book coincides rather well with Arab Spring. When did you start writing it?

A. In the summer of 2008. A woman I’d met on line named Erica Murray was interested in Iran so I started writing to her about it. I started doing some very preliminary research into the history and politics of Iran in 1971 in order to refresh my memory of things I had experienced when I was in Iran during that time. The book was completely finished several months before the uprising in Tunisia.

Q. Even though that was 40 years ago, there are many common elements with what is happening across the Arab world.

A. Yes, especially the fear people experience when living under an autocratic regime is something I hope I have captured, and as the book proceeds, the breaking out of that fear. Perhaps it will give people hope. Just like in my book, the methods used by various dictatorial regimes to maintain control seem to be taken from a common playbook: trample a free and independent press, keep the people fooled, use an iron fist to silence dissent, eliminate fair trials, use torture to extract confessions - the list goes on and on.

Q. But when you wrote the book, you weren’t thinking about that.

A. (laughs) True! I don’t have a crystal ball and the Arab Spring was as big a surprise to me as the rest of the world.

Q. Can I ask you about one of the characters in your book? Was there really a Junior?

A. Yes there was. I think Junior made the story possible to write. We really did sell our liquor and cigarette rations to him. I recently learned from a fellow who served in ARMISH/MAAG just before I arrived that Junior mostly dealt with the domestic workers, the Iranian nationals who worked at the bachelor quarters where we lived.

Q. I’d like to ask you about another character, Mihan Jazani. She is a historical figure, the wife of the Bijan Jazani who founded one of Iran’s guerilla movements. It appears that she’s a friend of yours on Facebook.

The Man Who Fooled SAVAK

A. (Blushes) Um, well yes…so it would appear. (laughs) Actually, Mihan Jazani doesn’t like Facebook and never uses it. The Facebook account was set up for Mihan by her granddaughter, Aida. Aida and I exchange messages occasionally.

Q. How were you able to remember so much about what happened then? It was 40 years ago after all.

A. I was assisted in several ways. I had some writings I had done about Iran when I was in journalism school at Kent State in 1972. I had a large number of slides that I’d taken when I was there. Those were crucial in reviving old memories. A huge help was finding a 1977 map of Tehran on the (now defunct) Tehran American School website. I was able to use the exact names of places, even street names. The fellow I’d mentioned earlier who told me about Junior had sent me a copy of the ARMISH/MAAG directory, which was very useful. Finally, talking to people I worked with at that time was extremely important, namely Heidi Eftekhar and Barry Silver, who are characters in the story. I obviously couldn’t remember all events specifically, but I found I could generate them as needed by being very specific in my language. I would take seeds of ideas and extrapolate and grow them into full blown events. For example, a certain lecherous officer really did say to Heidi, “I think you’re a woman who needs a lot of loving.” I took that and ran with it. Last, but also important, the Internet was a valuable tool in researching the historical incidents in the book.

Q. So, where does the novel part come in?

A. Some of the human rights related events are novelized, but they’re very accurate in their portrayal of the times. I’ll leave historians to figure all that out. They will have their work cut out for them because I’ve spent a lot of effort weaving the story line into the history of those days.

Q. How close is your character Doug Roberts to the way you actually are?

A. That’s a really good question. (laughs) I had originally intended that Doug the character would be an extreme version of myself. But after having read my book now over and over, I’ve come to see that what’s extreme are the circumstances he’s in. Doug the character is a lot like I was back then: ok in the smarts department, and a little too cocky sometimes. He’s not very romantic or knowledgeable about women, but does all right in spite of himself. (laughs) There’s an element of male fantasy in the book I suppose. In the story, I have two charming female lunch companions in addition to Fari my Iranian girlfriend/fiancée.

Q. But you really were friends with Heidi Eftekhar your co-worker in the story.

A. I still am. Heidi and I communicate regularly by email and her input on the book was immensely helpful. Miss Farou is the fantasy. She actually didn’t like me all that much. (laughs).

Q. I get the impression you had a lot of fun writing your book.

A. It was pretty trippy for me at times. I would totally submerse myself in it. For example, I had written the scene describing how I spent New Year’s Eve in Iran just a couple of weeks after New Year’s Eve in real life. When someone asked me about how I’d spent my New Years, it shocked me as to how much effort I had to put into pulling up what I’d actually done versus what I’d just written. That was a little scary.

Q. What do you think people will get out of your book?

A. I’m sure everyone will get a little something different, but what I’d like for people to take from it is that, like in the story, life may present you with some extreme circumstances. When that happens, keep a level head and your wits about you. Try to see beyond what appears to be happening on the surface. There will always be some good things happening at any given moment. Try to focus on that. To get through your ordeal it’s a good idea to engage all your friends to help you and your faith if you have that. Most important of all: never give up.

The Man Who Fooled SAVAK is available as an ebook on Amazon Kindle and in various ereader formats from Smashwords.com

Guest blogger talks about determining a setting in your novel

noreply@blogger.com (apolicastro) — Tue, 28 Dec 2010 19:28:00 +0000

Bestselling Novelist Karen Dionne talks about how she chose the setting for her newest novel, Boiling Point.

Editor's Note: If you are inspired, awe struck or just emotional about a particular place consider using it as a setting in a novel. A place with such emotional ties adds a rich element to the story.

Karen Dionne is the internationally published author of Freezing Point, a science thriller nominated by RT Book Reviews as Best First Mystery of 2008.

A second environmental thriller, Boiling Point, about an erupting volcano, a missing researcher, and a radical scheme to end global warming is forthcoming from Berkley in January 2011.

Karen is cofounder of the online writers community Backspace, and organizes the Backspace Writers Conferences held in New York City every year. She is a member of Sisters in Crime, Mystery Writers of America, and the International Thriller Writers, where she currently serves on the board of directors as Vice President, Technology.

She is also Managing Editor of the International Thriller Writers' newsletter and webzine, The Big Thrill.

My new environmental thriller, Boiling Point, is about an erupting volcano, a missing researcher, and a radical scheme to end global warming involving geo-engineering. The story takes place during the time of a real volcanic eruption: Chaitén volcano, in Northern Patagonia, Chile.

Chaitén Volcano came to life for the first time in 9,000 years on May 2, 2008 in a major eruption. The magma blasted 3.1 miles through Earth’s crust in only four hours, giving the people living in the town at the base of the volcano six miles away just 30 hours’ warning. The volcanic plume climbed 12 miles into the stratosphere, covering much of Patagonia with ash and drifting as far east as the Atlantic.

No one lost their life, but ten days later, heavy winter rains washed the ash that covered the ruined mountains into the river, creating a lahar that caused the banks of the Rio Blanco to overflow and destroying 90% of the town.

Because my publisher bought Boiling Point before it was written, I was able to travel to Chaitén volcano one year after the initial eruption for onsite research. I stayed in Chaiten town, even though the town was still evacuated and without electricity and running water, and hiked to within one mile of the new lava dome, where I saw steam vents, heard explosions coming from the caldera, and felt a small earthquake. It was an amazing and inspiring trip that definitely informs the novel!

I chose Chaitén as the location for Boiling Point after I saw this amazing picture of the initial eruption that was making the rounds of the Internet:

As I wrote the chapters leading up to the moment of eruption, was really looking forward to describing that amazing plume:

"A colossal pillar of ash and gas spewed from Chaitén’s caldera. Molten rock colored the column red as it streaked for the stratosphere, turning the sky around it a sickly yellow. Plumes of steam erupted from the surrounding rocks, cheering the inferno heavenward like hissing demons."

Boiling Point follows several characters’ stories until they all converge at the volcano at the end, and so not long after, I had the chance to describe the plume again from another character’s point of view:

"To the east, the massive pillar of ash stretched into the night. It roiled and pulsed like a living thing, lit from within by great sheets of orange and red flame like a Hollywood explosion that just kept going. Flickering around it and through it were brilliant bolts of lightning, dancing and chasing each other, lighting up the whole plume and the layers of cloud above and below with purple. A terrifying construct of fire and lightning and smoke. A vile, elemental monster, looming over his town, threatening to rain down flame and thunder. Heart-stopping. Terrifying. Like something born of the perverse imagination of a disaster movie director. This wasn’t something that happened in real life. And yet there it was, right in front of him, and Gabriel was watching it with his own eyes."

And not long after that, again:

"And then there was the volcano. At the edge of the caldera, wisps of steamlike mist. Beyond, a smoking hump—a newborn lava dome, barely visible in the shifting ribbons that curled up around it. A brand-new mountain where none had been a day ago. It smoked and shuddered, and even from this distance they could hear it pop and rumble as boulders tumbled down its slopes. The tendrils of steam that spewed from its sides rose up to meet the main column, a vast nightmare tower of churning ash and steam. It rose up into the heavens and mixed with the clouds until Ross couldn’t tell where the volcano’s plume ended and the sky began, spreading its umbrella over the world and raining down ash. Ash that was falling on them."

– and again:

"An angry black column of ash and debris filled the sky, writhing and roiling like something alive, so big, she felt like an ant contemplating the smoke from a roaring campfire. Like the lone survivor of an atomic blast."

– and again

"At last, the caldera. She craned her neck as she drove through a passage that was eerily similar to the one she’d entered from the other side barely twenty-four hours ago. Towering walls guarding a narrow entrance, the gates of Hell. Inside, a world of fire, steam, and smoke. Staggering in its immensity and power. Elemental. She could feel Chaitén’s vibrations thrumming through the floorboards. See the rocks crumbling off the cliff faces as she drove between them. Smell the sulfurous odor belching from the bowels of the Earth. Hear the mountain roar. The vast expanse of rocky ground was split apart, riddled with cracks oozing new rock, spurting steam. And in the middle, a hill of red rock that was already the size of a small mountain, vomiting a roiling tower of ash and gas from the center of the Earth, darkening the skies and raining down cinders and ash: the newborn lava dome. Dante’s Inferno."

– again and again and again. I’ll admit, by the time the last character saw the volcanic plume for the first time, it was becoming a real challenge to find a fresh way to describe what was essentially exactly the same thing.

Don’t get me wrong: Boiling Point was a lot of fun to write. After all, the novel has a 40-page climax that takes place IN the caldera of an erupting volcano – it doesn’t get more exciting than that! But having the bulk of the story take place immediately following Chaitén’s eruption created another descriptive challenge, as the following video illustrates:

(Chaitén volcano, Northern Patagonia, Chile. Video by Karen Dionne. To see more photos and video of my research trip to Chaitén volcano, visit www.karendionne.net)

My next novel, I’m choosing a more colorful setting!

To read an excerpt from Boiling Point, click here.

A Time to Reflect, a Time to be Grateful

noreply@blogger.com (apolicastro) — Fri, 26 Nov 2010 12:22:00 +0000

As Winter nears, the days shorten and the air gets colder, I begin to think how lucky most of are with all that we have or will have. I also think of those who don't have and it makes me even more grateful of not only the things I have, but also what's most important - friends, family and the love and passions in my life.

While we all get consumed in the trimmings of this Thanksgiving, try to take pause and look around at all that you have to be grateful. It could be a warm house with the cozy smells of a turkey feast; the smile and laughter of a child; the love of a cherished person. Then think about all those who don't have what you have and be thankful.

Here are a few quotes you may want to live by this Thanksgiving or for the rest of your life:

John Fitzgerald Kennedy
As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.

Melody Beattie
Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend. Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow.

William Faulkner
Gratitude is a quality similar to electricity: it must be produced and discharged and used up in order to exist at all.

Albert Schweitzer
To educate yourself for the feeling of gratitude means to take nothing for granted, but to always seek out and value the kind that will stand behind the action. Nothing that is done for you is a matter of course. Everything originates in a will for the good, which is directed at you. Train yourself never to put off the word or action for the expression of gratitude...

Galatians 6:9
Do not get tired of doing what is good. Don't get discouraged and give up, for we will reap a harvest of blessing at the appropriate time...

Anne Frank
I do not think of all the misery, but of the glory that remains. Go outside into the fields, nature and the sun, go out and seek happiness in yourself and in God. Think of the beauty that again and again discharges itself within and without you and be happy.

Want to publish your manuscript as an ebook - try Pubit

noreply@blogger.com (apolicastro) — Wed, 17 Nov 2010 02:44:00 +0000

It seems there is only one formidable opponent competing on level ground with Amazon's Kindle and that is Barnes & Noble.

With the launch of their new ebook self-publishing venture, Pubit, in early October, the book store giant is finally on equally footing with Amazon.

Pubit was the last puzzle piece in the new paradigm of publishing that Barnes & Noble needed to take on Amazon with equal word power. (excuse the pun)

Both companies have control of the entire ebook publishing process from obtaining manuscripts to marketing, sales and distribution.

Here are the similarities:

Both companies have a huge inventory of books.
Both have years of experience selling books.
Both have comparable ebook readers with similar features and now both have self-publishing ventures. (Pubit and Kindle)

Cover via Amazon

And the war is on. Check these other similarities between the two competitors as they try to one up each other.

Amazon pays its Kindle authors 70% of the list price if the price is $2.99 or more.
B&N pays its Pubit authors 65% of the list price if the price is between $2.99 and $9.99.

It is free to upload and publish your manuscript as an ebook on both Amazon and on Pubit.

Both companies have free, downloadable apps that will allow their ebooks to be read on other devices such as the iPad, iPhone, Android, PC and other mobile devices.

B&N claims they have more than 2 million NOOKbook titles.
Amazon claims to have more than 725,000 Kindle titles.

Amazon lowered its Kindle price to $189 last year.
B&N lowered its NOOK price to $149.

Amazon produced a next generation Kindle that is thinner, has longer battery life and a crisper screen in a cool graphite shell.
B&N recently introduced a full color model in a graphite body with a full touchscreen.

So what's next?

More great ebook devices and apps at great prices and lower book prices.

Who will win? No one knows. Maybe both will.

For authors undecided about publishing on the Kindle or the NOOK, well, pick one or pick both. You will win either way. Both companies have an equally strong market share and different market segments.

After all, think of how boring life would be if there were only one car company, one computer company, one pizza shop, and only one big ebook retailer.

Community Comes Together for a Little Girl in Need

noreply@blogger.com (apolicastro) — Mon, 20 Sep 2010 14:36:00 +0000

Michael O'Brien called me about the Barnes Street Open Horse Shoe Tournament next Saturday, Sept. 25 and said the organization plans to donate all proceeds to the Isabela Rainey Fund to help the family with their medical expenses.

The tournament, held for the past 16 years to help individuals and charities, will be held at the Barnes Street beach access in Nags Head, NC from noon until 4 pm on Sept. 25.

Show you spirit and your horse shoe skill by entering the tournament. Your $20 donation will go in its entirety to the Rainey family. If you are eliminated, you can still be a winner by entering again with another donation. And Isabela Rainey and her family will also be winners with your generosity.
If you want to learn more call 252 202-2149. They will be glad to hear from you.

And if you are not the horse shoe playing type, you can donate directly to the Isabella Rainey Fund online at the Outer Banks Relief Foundation. Be sure to note Isabella Rainey under "Donation in honor of" or you can mail a check to Outer Banks Relief Foundation, Inc., in care of Gateway Bank, P.O. 506, Nags Head, NC 27959. Make sure to put Isabella Rainey Fund on your check.

I Need Your Help

noreply@blogger.com (apolicastro) — Sat, 18 Sep 2010 19:00:00 +0000

UPDATE: One of the first benefit events for Isabela Rainey was held yesterday, Sept. 7 at Mexicali Brewz Cantina on the Beach Road in Kill Devil Hills.

The event featured a pig pickin' and music by local bands along with corn hole games for the kids.

Here are some photos from the event.

__________________________________________________

I need your help.

Isabela Rainey, 13

Isabela Rainey, my good friend Gordon Rainey's daughter, suffered a brain aneurysm and is fighting for her life.

She is only 13 years old.

The family needs your help. Isabela has been in a coma since July 31 when she was flown to Children's Hospital of the Kings Daughters in Norfolk, VA.

A part of her skull had to be removed to relieve brain swelling and she has undergone brain surgery. She will need therapy afterward to relearn everything all over again, according to Gordon.

"She is trying so hard to live. I am amazed at her strength and determination," said Janet Rainey, Isabela's mother.

Please donate. Any amount would help and all monies go directly to the family for current and future medical bills.

You can donate to the Isabella Rainey Fund online at the Outer Banks Relief Foundation. Be sure to note Isabella Rainey under "Donation in honor of" or you can mail a check to Outer Banks Relief Foundation, Inc., in care of Gateway Bank, P.O. 506, Nags Head, NC 27959. Make sure to put Isabella Rainey Fund on the check.

Any amount would be greatly appreciated.

Do You Write Like Stephen King?

noreply@blogger.com (apolicastro) — Sun, 18 Jul 2010 14:57:00 +0000

I recently discovered a cool site called I Write Like, which analyzes your writing and determines who your write like. Facebook has a similar application called, What Kind of Writer are You?

Paste a few paragraphs of your writing from your blog, a novel, or website into I Write Like, click "analyze" and instantly it says you write like Stephen King or Ernest Hemingway or Cory Doctorow.

I usually don't put much faith in the accuracy of such gimmicky sites, but I put in two different passages from my novel, Dark End of the Spectrum, and both times it said I write like Cory Doctorow. Strangely, I never read anything by Cory Doctorow.

The Associated Press reported that the site was created by Dmitry Chestnykh, a 27-year-old Russian, who modeled the site after software for e-mail spam filters and uploaded works by about 50 authors. He never expected the sudden success and plans to improve the site's accuracy by including more books.

In any event, I wouldn't contact a literary agent or publisher and tell them you write like the author from I Write Like.

I write like
Cory Doctorow

I Write Like by Mémoires, Mac journal software. Analyze your writing!

Photo by Mark Lenihan, The Associated Press

Dark End of the Spectrum is a Kindle Bestseller

noreply@blogger.com (apolicastro) — Tue, 06 Jul 2010 13:56:00 +0000

Dark End of the Spectrum reached the number 2 bestseller on the Kindle this past weekend. It is currently number 4.

I would like to thank all of you who purchased a copy at 79 cents and I hope you had a great July 4th!

How to Sell Your Book Using Social Networking

noreply@blogger.com (apolicastro) — Mon, 03 May 2010 15:33:00 +0000

By Anthony S. Policastro

Now that you have written and published your book, the hardest part is selling it. With more than 400,000 titles published in 2008, and now the explosion of ebooks, your marketing efforts have to be extraordinary even if you believe you have written a bestseller.

Whether you are self-published or published by a traditional house, you will have to market, promote and sell your book. With print book sales declining, and ebook sales exploding, traditional publishers are forced to rely on the authors to promote and sell their books. They no longer have the unlimited marketing budgets of the past.

I know many authors both self-published and traditionally published who are working equally hard to sell their books. It's a tough market, but here are some ways to improve the odds.

Get Connected with Social Media – Create a Facebook, MySpace, Linkedin page, open a Twitter account, join any NING social networks related to your interests and book. Sign up to networking sites like Meetup.com, Classmates.com or InsideAreaCodes.com. Register with social bookmarking sites like Stumbleupon.com, Delicious.com or Digg.com.

Register as an author on the online book sharing sites like Goodreads.com, Scribd.com, weRead.com and Shelfari. Visitors see your book, may purchase it and post a review on these sites.

Use your book cover as your avatar or personal photo. The book cover consistently reminds others you are published author. It may peak their curiosity enough to investigate your book and maybe purchase it.

Work the social network sites consistently. After you have chosen the sites best suited to your interests and your book subject, you must participate on the sites for social networking to work. It is like you are running on a treadmill and the treadmill is connected to a generator keeping the lights on in your house. As long as you are running, the lights stay on and you keep building that Internet buzz about your book. When you slow down, the lights dim and the buzz is not so intense. When you stop completely, the buzz disappears.

Put aside about a half hour of time each morning and each evening to participate on the social networking sites. Make comments, post announcements, send tweets, and respond to other's posts and blogs. You don't necessarily have to make your submissions related to your book. You can talk about anything as long as you're a doing something online where others see you and your book. Leave a link back to your book or web site on any post or comment and make sure you say something interesting to attract visitors to your website or blog.

Create a blog and leave comments on blogs similar in subject matter to your book. Blogger.com and Wordpress.com are the two most used free blog hosting services. Blogger is best for the beginner blogger because it is very easy to use and doesn't contain a lot of bells and whistles used by programmers. Wordpress is the more advanced blog for users who know more about web page design and creation. Either site will work for the beginner or advanced user.

Search for blogs that are similar in subject matter of your book or interests. Technorati and Google Blog Search are good search engines for finding related blogs.

Join forums about your subject matter and participate. Use the various search engines to find forums related to your book. I find forums get a lot of traffic and when you post a discussion, you usually get instant results.

Create contests and giveaways on your blog or website. Goodreads manages a book giveaway contest. All you have to do is determine how many books you want to give away and which countries you want contestants. Goodreads randomly chooses the winners for you and all you have to do is send them a book.

How does an unknown author become a Kindle bestseller? Perseverance

noreply@blogger.com (apolicastro) — Thu, 04 Mar 2010 18:35:00 +0000

I asked novelist Elisa Lorello to share some of her insight in how her first novel, Faking It, peaked to number 6 on the Kindle Bestseller list during the last week of January with her second book, Ordinary World, positioning well around number 40.

By Elisa Lorello
I wish I could give you a formula for my recent success as an Amazon Kindle bestseller. I've been going back, trying to re-trace my steps, and the best I can say is that all the pieces fell into place at the right time. I can, however, give you the pieces. They're the four Ps of marketing: product, price, place, and promotion.

Product

I had written my novel, Faking It, from 2004 to 2006. I spent much of 2007 querying literary agents, and while each query resulted in rejection, some agents requested the manuscript and gave me feedback that prompted me to revise the novel further. In late 2008, I decided to independently publish through Lulu.com. Despite the rejection from agents, I believed in my novel, believed in its quality and appeal, and believed a readership existed, waiting for it. Approximately six months later, in June 2009, I published it on the Amazon Kindle.

But I also have to talk about the Kindle itself as a product. My sales numbers began to skyrocket Christmas week, as I had predicted they would, and kept going up. With the Kindle being Amazon's best-selling product of all time, I knew that excited new Kindle owners (my sister being one of them) were going to want to use them, and they were going to want to buy as many books as they could. Which leads me to the second P…

Price

Pricing, especially for e-books, has been under some scrutiny. Most Kindle users refuse to pay anything over $9.99 for an e-book. And although Amazon lost the recent pricing battle with Macmillan, read the discussion forums to get a sense of what Kindle owners want. Reading those Kindle discussion threads significantly played a role in my decision to price Faking It at 99 cents. (I had originally priced it at $1.99, with Amazon discounting it to $1.19 before they stopped discounting Kindle books.) Many indie (independently published) authors price their books under two bucks in order to entice readers who otherwise wouldn't give an unknown author a chance.

But doesn't that devalue my work and deprive me of royalties? Well, yes and no. Of course I would love to charge at least five dollars for my e-book. My book is worth that, and more. But the question is more about priority. Do you want royalties, or do you want a readership? And can you get one without the other? I wanted a readership. Thus, I lowered my price to 99 cents in September. With each month, sales numbers rose. And, as previously mentioned, by Christmas week my sales really skyrocketed.

Promotion

Because I had independently published Faking It through Lulu.com prior to publishing on Kindle, I had a head start on getting out the word. I made bookstore appearances, gave a local Raleigh, NC television show interview, and jumped on the online social networking bandwagon, taking advantage of Facebook and Twitter. In conjunction to publishing on Kindle, I launched a 30-day blog tour. I also found the aforementioned discussion forums on Kindle (and learned when it was and was not appropriate to give my novel a plug).

Pretty soon, the word of mouth took on a life of its own, and I didn't have to work so hard. By late fall, reader reviews came in, and the majority were four and five stars. (By this time I had also released Ordinary World, the sequel to Faking It; in fact, I launched it on Kindle before paperback!)

I had also become a regular participant on a Facebook discussion forum for Aaron Sorkin fans (the page was created by Sorkin when he started writing The Social Network, but was deleted shortly after filming wrapped). I rarely, if ever, talked about Faking It (except to let Mr. Sorkin know that I had mentioned him in my acknowledgements as one of my favorite writers). But as the other regulars got to know me, they purchased my novel and kindly mentioned it on the forum, offering praise and promotion of their own.

Part of promoting yourself means knowing when not to give your book a plug, but rather just relax and have fun and take pleasure in the interests of others. I've stopped following authors who tweet the same message about their book (and nothing else) day after day, or only use their Facebook page to talk about their good reviews. I have more fun tweeting about things that have nothing to do with my novel, and I find that when I do get around to plugging Faking It or Ordinary World, the results are much more effective. More importantly, I support other authors - especially indie authors - as much as I can, either by hosting them on my blog, re-tweeting their messages, or recommending their book on Facebook or the Kindle forums.

Place

This is probably where timing came in. I was able to ride the wave of social networking, and the readers did the rest. Likewise, as mentioned, with the Kindle being the number one Christmas gift, I now had access to the very readership I sought. Every time I appeared on a blog or posted a message on a discussion board, my exposure increased. Twitter followers re-tweeted my messages, and Faking It appeared on Kindle book review blogs recommended as a good book at a good price. E-book distribution has really opened up thanks to sites like Scribd and Smashwords, not to mention Kindle and Barnes & Noble allowing free e-reader software downloads, and Kindle now being accessible on Black Berry, iPhone, iPod Touch, etc.

For every recommendation and positive review, my books rose in the ranks. From there it became a spiral reaction: The higher the ranking, the more people downloaded the book. The more they downloaded the book, the higher the ranking rose. To my utter shock and delight, Faking It peaked at number 6 on the Kindle Bestseller list during the last week of January with Ordinary World positioning well around number 40. (At the time of this writing, Faking It is number 50, and Ordinary World
is number 176. Both are in the Top 100 in Genre Fiction and the Top 20 in Contemporary Romance.) I had gone from getting 50 downloads in one month back in September 2009, to 50 downloads a day in late December, to 50 downloads an hour (it peaked at 150 an hour at one point!).

There's an X-factor to all of this. No one knows how or when all these things align - believe me, I wish I did. I've tried to pinpoint the exact moment these four Ps converged, and who or what made the difference, but I really don't know why it skyrocketed as quickly as it did at the time it did. I also have no idea how long this success will last.

My numbers have dipped quite a bit in the last two weeks (this could be because people are watching the Olympics rather than reading books, so I'm curious to see if the numbers change in the coming weeks). However, some doors are opened now that weren't previously, and it'll be interesting to see what happens in the coming months. I also plan to start experimenting with pricing, especially as Amazon's author royalty rates are scheduled to increase dramatically in June.

If there's any advice I can give you, it's to start with your product - that is, make your book the best it can be. A readership is waiting to embrace indie authors, but they are holding those authors to high standards. They want to read books that are challenging, entertaining, and, most of all, well-written and well-edited. Pricing your book cheaply doesn't give you permission to publish a cheap book. Above all, work on your craft.

Also, be persistent. My success didn't happen overnight, even though it sometimes feels like it did. I spend a lot of time following up on promotion, reading blogs and discussion forums, responding to readers, etc. It's just as much work as writing the book itself. Some days it doesn't pay off. Other days it pays off in ways I'd never dreamed. Get the word "can't" out of your language. If you believe something can't be done, if you believe you are limited, then your biggest limitation is you.

Faking It and Ordinary World are currently available as an e-book on Amazon Kindle and Smashwords for 99 cents, and at Lulu.com in paperback (Faking It is also available in paperback on BarnesandNoble.com and Amazon.com in paperback). You can follow Elisa Lorello on Twitter @elisalorello, Faking It Fans on Facebook, or "I'll Have What She's Having": The Official Blog of Elisa Lorello.

Learn How to Format Your Book for Publication - FREE Seminar

noreply@blogger.com (apolicastro) — Wed, 24 Feb 2010 13:44:00 +0000

I will host a Meetup tonight on how to format your book for publication.

Join us at Caribou Coffee in Raleigh, NC and have a cup of coffee on us.

RSVP at the Meetup site at http://bit.ly/dwOED3

Is Dark End of the Spectrum a Harbinger of the Future?

noreply@blogger.com (apolicastro) — Tue, 09 Feb 2010 04:44:00 +0000

When I started researching my thriller/mystery about digital terrorists, DARK END OF THE SPECTRUM in 2005, I found that many security experts were talking about cyber threats and the possibility that organized hackers could take down the any major US infrastructure like telecommunications or the power grid. But their concerns went unheeded mainly because the mindset was that things that went on in cyberspace didn't affect things in the physical world.

Image via Wikipedia

But the technology was there and in place only the human part of the equation had not yet caught up with it. As technical novelist and visionary William Gibson wrote, "The future has already arrived, it is just not widely distributed."

But, when I Googled specific incidents that I read about on the Internet, there was little or no press on them. Just unofficial sources of information. But my instinct told me the threats were real and they had occurred.

The truth was that many companies, governments and organizations that had been hacked kept it secret. They didn't want the world to know as well as other hackers that their computer networks could be breached.

The problems have been escalating significantly since 2005 as more and more of our daily lives depend on the Internet.

Just last week The New York Times and other major media reported that Google asked the NSA (National Security Agency, the super secret agency that is charged with global electronic surveillance) to look into "computer network attackers who breached the company’s cybersecurity defenses last year, a person with direct knowledge of the agreement said Thursday," according to a report on Feb. 4 by The New York Times.

Google said the attacks originated in China, according to The Times and this is not the first time US government agencies, corporations and major infrastructures like the power grid and water treatment facilities have reported cyber attacks from China.

The Times article further reported that,

"Concerns about the nation’s cybersecurity have greatly increased in the past two years. On Tuesday, Dennis C. Blair, the director of national intelligence, began his annual threat testimony before Congress by saying that the threat of a crippling attack on telecommunications and other computer networks was growing, as an increasingly sophisticated group of enemies had 'severely threatened' the sometimes fragile systems behind the country’s information infrastructure.
'Malicious cyberactivity is occurring on an unprecedented scale with extraordinary sophistication,' he told the committee."

I wrote DARK END OF THE SPECTRUM with the hopes that my storyline would shed light on the increasing threats in cyberspace and how those threats could disrupt more than our connections to the Internet. I also wrote about the human drama involving a family and how it would play into such a tragedy if one were to happen.

And what is scary about such an attack is that there is no warning - it just happens as quickly and completely as turning a light off in a room.

I just hope a major breach in our computer systems never happens and that DARK END OF THE SPECTRUM will shed some light on this ominous, invisible threat that could seriously disrupt our way of life.

If you want to experience first hand a plausible, possible scenario of what could happen if the US infrastructure is compromised by digital terrorists read DARK END OF THE SPECTRUM, available from Amazon, and bookstores everywhere. The ebook is available from Smashwords.com, the Kindle, the Nook and Mobipocket.com

The Dark Side of the iPad

noreply@blogger.com (apolicastro) — Mon, 01 Feb 2010 18:15:00 +0000

Steve Jobs has done it again. Wooed all of us with another Wow device with the introduction of the iPad last week, a new color ebook, email and web browser tablet that many critics say will go head to head with Amazon's Kindle.

And Kudos to Jobs for bringing another technological marvel to the market, but there is a darker side to the iPad.

With the launch of the new iBooks app for the iPad, five of the largest book publishers, Hachette Book Group, HarperCollins Publishers, Macmillan, Penguin and Simon & Schuster had signed up to provide e-book content for the new tablet.

And one of the major reasons they jumped on board so quickly is because the iPad gives them the opportunity to sell their books between $12.99 and $14.99 whereas Amazon limited their highest priced titles to $9.99.

The dark side to all of this is greed. These publishers are going against the natural laws of the market by forcing a higher price for ebooks on an already well accepted market price of $9.99.

One of the major reasons for the attractiveness of the Kindle is the $9.99 price for mainstream book titles. For the price of one hardcover book, a Kindle owner can have three major titles. I know many Kindle owners who have filled up their Kindles to capacity because of this low price and I know of others who easily spent upwards of $300 plus on Kindle titles.

These publishers are following the same path as the music industry – attempting to raise prices beyond what the market has deemed the comfortable price point. And they are using the same lame excuses – the publishers claim the low ebook prices are hurting hardcover sales; the music industry claimed the low price of downloadable songs cut into their CD sales.

Both are false. Many young people do not read books today preferring to get their content on video games, the Internet, ebook readers or on mobile devices. The older generations buy fewer books because of the high price of hardcover titles and wait for the paperback versions.

The trend is clear – sales of ebooks and electronic content are exploding; sales of print books are decreasing. This is the reality of the market, but the book publishers refuse to accept this.

Instead, they see an opportunity with the iPad to further preserve and hopefully bolster their failing business model – to give the booksellers as many printed titles as they want on consignment and allow them to return what they don't sell at no cost to the bookseller.

They believe the higher ebook price will cause people to buy the hardcover version. I don't think so. I believe they will only decrease sales of both versions. The $9.99 and lower price point will prevail.

The iPad pricing model is also bad news for mid list and back list authors because with the higher ebook prices only the major titles by the bestselling authors will sell, again closing the door to many unknown authors with good content.

If Amazon raises the prices of their books to be in line with these publishers, it will turn the ebook business model into the failing print book model – where publishers depend on bestsellers to support their businesses and publish fewer and fewer unknown authors.

And Jobs – he supports the higher ebook price because Apple will make 30 percent of each book sale on the iPad. The following from The New York Times on 1/27 sums it up:

"Mr. Jobs credited Amazon with pioneering the category with the Kindle, but said 'we are going to stand on their shoulders and go a little bit farther.'"

Remember that when you decide to purchase an iPad.

Take Your Novel to the Next Level

noreply@blogger.com (apolicastro) — Mon, 25 Jan 2010 02:34:00 +0000

ATTEND THE SAN FRANCISCO WRITE AND PITCH CONFERENCE
February 19 -21, 2010. All Genres
What does the market really want? Reality check time. 50,000 or more in this country are struggling to write first novels, thousands of manuscripts flooding agent offices, but only a few hundred at most will ever be published by a major house. Why? ... This unique writer conference was developed by the editors and authors at Algonkian Writer Conferences to provide you, the aspiring author, with not only network connections, but comprehensive, hands-on experience utilizing the craft skills, insider advice, and hard-to-swallow facts you must possess before you can even hope to get a first novel successfully published in this tougher-than-ever market--experience and info you will not receive at any other conference, and certainly, not from any Craft and Tips 101 writer magazine.

The W&PC is also the only writer conference to evaluate your novel or work-in-progress even before you arrive. As a participant, you will discover many days worth of eye-opening pre-conference work and study, our valuable MS analysis conducted by business pros (like Charles Salzberg on the left), our own time-tested Competitive Fiction Guide, as well as network pitch sessions, panels, lectures, Q&A, and interactions with some of the best list-building agents who will be present to provide connection and advice in proportion to your needs.

After this conference you will be able to:

Display the craft, voice, and narrative verve that will put you on top even with the most discriminating editor or agent.
Develop a reality check-list for all major structural and narrative issues that profoundly affect your novel.
Reevaluate your novel premise, development, and all else in a manner the market demands and rewards.
Demonstrate how to build your "platform"--publishers are now looking for solid credentials more than ever.
Forever avoid the pitfalls of the query and pitch process.
Use crucial must-knows to stop the rejection cycle, and write from the heart with newfound smarts.
Do whatever is necessary to make an agent or editor feel confident in promoting your novel.

GETTING PUBLISHED BY A MAJOR HOUSE

In today's environment, you will face more obstacles than ever. An aspiring author attempting to write the breakout novel must not only create a high concept novel premise that rings with "ca-ching" but must avoid all the common pitfalls in title, hook, early character development, prose craft, and ongoing narrative composition. Sound complicated? Well, it is. Welcome to reality! Writers unable to fulfill the many and picky demands of discriminating agents and editors will be rejected every time, and usually within seconds after reading the first page (or even the first line--no kidding).

EVERYONE IS LOOKING FOR REASONS TO REJECT

Why shouldn't they? Hundreds of projects are right behind yours, all clamoring for publication, all written by ambitious yet soon-to-be-disillusioned writers who believe all they ever needed for success was Writer's Digest and their local critique group to get it all straight.

After working with writers for many years, we know that isn't true.

Writing is somewhat like computer programming

noreply@blogger.com (apolicastro) — Thu, 21 Jan 2010 20:34:00 +0000

By Anthony S. Policastro

Ok, if you think this idea is off the wall consider this: if a programmer leaves out a single character or adds an extra character, the program will not work as intended.

Writing in essence is the same. If you don't craft your words, sentences and paragraphs properly, your intended message does not come across.

Programming is a lot easier than writing - it's exact - XYZ code tells the computer to execute a specific function. The computer does not have an opinion about the code and the code does not have several meanings.

Writing, on the other hand, is more complex. Words have different meanings for different people. The structure of a sentence or paragraph may have one meaning for one person and different meaning for another.

But if the writing has the right flow, the right words and the right structure it is like great poetry. That's why we hear statements like, "The writing works! The writing pulls you in! I just love the writing!" It is the stuff of the classics and more.

So what exactly is the right stuff - the stuff of classics, the magic of the writing? My take is that the writing communicates universal truths, truths that are common and important to all human beings. The universal appeal of these truths is so powerful that the writing lives on generation after generation, century after century.

More importantly, the writing drips with emotion. Words can stir our deepest hopes and dreams, our imaginations, our inspirations and they let us dance in the joy of the things we love.

It's not easy getting words to do all those things, but as writers we always try. So if you can get the right "programming" for your words, you will write a classic that will live on and on.

Try doing that with a computer.

Another Email Confirms My Novel May be more Fact than Fiction

noreply@blogger.com (apolicastro) — Sat, 19 Dec 2009 04:00:00 +0000

I just received an email from Dirck Storm, who confirmed that journalist Vic Livingston from Philadelphia, has in fact been harassed by some of the technologies I mention in my novel, Dark End of the Spectrum.

What's intriguing about his email are the links at the end. One site has information I read about five years ago during the initial research for Dark End of the Spectrum about how the Russians turned a conventional microwave oven into a deadly weapon. I included this information in one of the chapters of the book where one of the main characters tells how his wife died of cancer caused by this heinous weapon.

While this information is eye opening, I used it in my book for dramatic purposes and sort of half believed it. Now, it appears it may have been true.

Here's Mr. Storm's email and make sure you read my earlier post about Vic Livingston and how he says he has lived and breathed the dark end of the electromagnetic spectrum.

"Dear Mr. Policastro,

I am writing to confirm that what Vic Livingston wrote to you about his having been thrown into what has sometimes been described as a virtual global prison, replete with its uniquely tormenting features, is unfortunately all too true. I do not personally know Mr. Livingston, but my own experience of being harassed in every conceivable nonelectronic and electronic fashion -- in ways that are essentially deniable and impossible to prove -- for nearly two decades leaves me no other choice but to endure this evil and engage in whatever feeble efforts I can to help end this monstrosity.

Because of its extreme sophistication, its utterly opaque leadership, its devastating physical and financial effects on its targets, and its now global reach, the targets are typically left with nothing but mutual consolation and ineffectual appeals to the authorities for help, and that is if they are lucky enough to figure out that others around the world have been similarly inducted nonconsensually into this unprecedented program.

Knowing how extremely difficult it must be for any nontarget to understand what, how, and why this is happening, I would only ask your forebearance and time sufficient to read a couple of the better overviews of this covert hell on Earth, obviously written by targets without the benefit of a full explanation by the directors of these outrageous but deniable violations of human rights:

http://www.catchcanada.net/ (a cogent summary of what's happening)
http://raven1.net/ (longer initial page, with many other pages for further info)
http://overcontrol.webs.com (single long page with technology and relevant historical information)

Sincerely yours,
Dirck Storm"

Journalist Claims he has lived in the Dark End of the Spectrum

noreply@blogger.com (apolicastro) — Fri, 06 Nov 2009 15:17:00 +0000

I recently received this intriguing comment from Vic Livingston, a journalist from Philadelphia regarding my thriller/mystery, DARK END OF THE SPECTRUM.

What is intriguing is that he talks about many scary technologies used by the government that I had mentioned in my book, which by the way is fiction.

Take a look and let me know what you think.

"Mr. Policastro: I have been a victim of the real dark end of the spectrum for six years (that I know about). Please react to this posting, from today's Washingtonpost.com/thefix, as well as my articles and first-person victim account linked at the bottom. My telecommunications are subject to interception and spiking so I don't know if you will ever see this. I will check back here daily for the next few days. -- Vic Livingston

SECRET MULTI-AGENCY FED PROGRAM SILENTLY TORTURES, IMPAIRS, PERSECUTES U.S. CITIZENS WITH MICROWAVE/LASER RADIATION AND LOCAL VIGILANTISM, SAYS MAINSTREAM JOURNALIST

* Thousands of Americans, deemed to be "dissidents" or undesirables, targeted by Bush legacy program for debilitating microwave/laser assault, held hostage in their own homes to fed-supported vigilante "community policing" stalking units, equipped with warrantless GPS devices, who vandalize and terrorize as local police look the other way.

* "Directed energy weapons," portable units and a nationwide installation employing cell towers and satellites, induce weakness, exhaustion, head and body aches, physical and neurological impairment, strokes, aneurysms, cancer -- and many victims do not realize what is making them sick.

* Regional Homeland Security- administered "fusion centers" reportedly serve as command centers for covert electromagnetic radiation attacks, pervasive surveillance, financial sabotage of those identified as "dissidents," "trouble-makers" or slandered as threats to society.

* Use of microwave weaponry to torture and impair political opponents recently confirmed by deposed Honduras President Manuel Zelaya.

* Pleas for justice, to local police and FBI, go unanswered -- as do demands for a Department of Justice Civil Rights Division investigation and congressional hearings.

"These are crimes against humanity and the Constitution, being perpetrated under the cover of national security and 'safe streets' by multiple federal and local agencies and commands -- an American genocide hiding in plain sight, enabled by the naivete of those who think 'it can't happen here.'"

-- Victor Livingston, former reporter for WTXF-TV Philadelphia, Phila. Bulletin, N.Y. Daily News, St. Petersburg Times; producer/host, MSG Network Sports Business Report; columnist, NowPublic.com/scrivener.

JOURNO TO FBI: SEIZE CONTROL OF DHS-RUN FUSION CENTERS
TO STOP SILENT MICROWAVE / LASER ATTACKS ON U.S. CITIZENS

http://nowpublic.com/world/govt-tortures-me-silent-microwave-weapons-ousted-s-prez
http://nowpublic.com/world/gestapo-usa-govt-funded-vigilante-network-terrorizes-america OR (if links are corrupted / disabled): http://NowPublic.com/scrivener RE: "GESTAPO USA""

Kindle Numbers: Traditional Publishing Vs. Self Publishing

noreply@blogger.com (apolicastro) — Sat, 17 Oct 2009 22:01:00 +0000

I had to post Joe's post confirming the explosion of ebooks. Joe is the best selling author of the Lt. Jacqueline "Jack" Daniels and Jack Kilborn thrillers.

By Joe Konrath
I got quite a shock last week, when I got my bi-annual royalty statement. Hyperion publishes six titles in my Jack Daniels series. They gave me my ebook figures. Authors are usually quite secretive about their sales and their royalties.

Me? I'm spilling the beans. Here are my ebook Kindle numbers from Jan 1 to June 31, 2009.

Click here to read the rest of the story: Kindle Numbers: Traditional Publishing Vs. Self Publishing

A Bookcoach can Better Market Your Book

noreply@blogger.com (apolicastro) — Fri, 16 Oct 2009 06:00:00 +0000

By Judy Cullins

When authors think of their audience buying books they think of bookstores. This myth sends authors taking the long, arduous road to seeking out an agent, a publisher, hoping their book will become a best seller. It won't. Why?

Because you are not famous, your publishing support amounts only to a three-month book tour, billed against your sales. Your book's shelf life at Barnes and Noble or other brick and mortar bookstores is about three months too. And, you the author must promote it full time to receive less than 50% of the profits.

Another reason bookstores disappoint the author is that most people go into the store to browse. They want fiction, some non-fiction, but they aren't sure what. If your book is shelved among more popular authors, potential buyers will pass it by for the well-known name.

Marketing guru, John Kremer, author of 1001 Ways to Market Your Book, says "I'm glad I don't rely on retail 'brick and mortar' bookstore sales for my income, but it will be nice to add that icing on the cake into my cash flow again."

Before his updated version this year, John has sold 45,000 copies of his book in three years. He is a marketer par excellence. He uses non-traditional marketing strategies; his web site, his ezine which offers tips, products and seminars, specialty stores, foreign markets, libraries, and back of the room sales from speaking engagements.

Because John is a recognized name, he gets a lot of shelf space in the bookstore - cover side out. For your lesser-known book, only your spine will show and after three months of initial placement, your book will fade away unless you put on your promotion hat to get customers to the store.

In one book coaching session, a new client thought he wanted to sell to the bookstores. I asked him who was his particular audience. He said business people. What kind of business people? Do these people go to the "brick and mortar" bookstore for a business book? Or, will they be more likely to subscribe to online business ezines or visit a business Web site for specific kinds of business books?

Your book coach knows that online promotion is the cheapest, easiest, and most profitable way to sell books.

DID YOU KNOW?

Seventy percent of US adults haven't been in a bookstore for the last 5 years.
Bookstores sell only 45% of all books sold.
Bookstores return non-sold books to the author-think of the Starbucks people dripping their coffee and scone on your book.
Bookstores will take 90 days, even a year or more to pay you for your total book sales.
Bookstores only order two or three copies at a time because of limited shelf space.
Bookstores buy only from a distributor or wholesaler.

Why the big push to get a wholesale or distributor and get into the bookstore?

These people represent so many other authors don't you wonder how much attention your book will receive? They exact healthy fees, around 55%. That leaves a small profit for the author, and remember, bookstores, distributors and wholesalers don't promote your book!

After her distributor went belly up and she lost $160,000, one author said she would rather have more control over her priceless products. She distributes them all herself now through various venues that suit her personality.

Authors spend a lot of time and money chasing the improbable, when the "golden egg" of self-publishing and self-promotion is right in front of them. In my opinion, I'd sell my books everywhere except the brick and mortar bookstore!

Book and Internet Marketing Coach Judy Cullins helps businesses get all the clients and sell all the books they want.

Author of 11 business books including How to Write your Book Fast and Advanced Article Marketing, a 3-Book Special.

Judy offers free articles and eBook "Book Writing and Marketing Tips" with monthly ezine subscription at http://www.bookcoaching.com

Get fresh, free, weekly articles on book writing and article marketing on HubPage and Ezine Articles:

http://hubpages.com/profile/Judy+Cullins

http://ezinearticles.com/?expert=Judy_Cullins

Network with Judy on...

http://www.linkedin.com/in/judycullins

http://twitter.com/CoachJudy

http://www.facebook.com/pages/Judy-Cullins/40416616854

Women on Writing Blog Event emphasizes Family

noreply@blogger.com (apolicastro) — Tue, 13 Oct 2009 05:01:00 +0000

Today I'm participating in a mass blogging! WOW!

Women On Writing has gathered a group of blogging buddies to write about family relationships. Why family relationships? We're celebrating the release of Therese Walsh's debut novel today. The Last Will of Moira Leahy, (Random House, October 13, 2009) is about a mysterious journey that helps a woman learn more about herself and her twin, whom she lost when they were teenagers.

My most memorable family relationship was with my father. He was the hero in my life.

He moved through life with bold strokes, never letting other people bend him from the way he wanted to go. He was a pioneer in his family going where his ten siblings would not go. His bold strokes made all of our lives better.

When he returned from World War II, he took on the world – he married my mother and did things his way. He was always himself and didn’t care what other people thought of his thoughts or his actions whether they were laughable or significant.

He taught me to always reach for the stars even if you couldn’t touch them – just keep reaching. He wanted a better life for me and now I have it because of him.

“I want you to do better than I have,” he would often say and when life beat him down many times, he still had a smile, a joke, and a cheerful, contagious presence that no one could resist.

He taught me that keeping one’s word is more important than anything else in life because that is what made the true grit of a man, not his wealth or his position or his looks.

When we were teenagers, we would play cards on the back porch during those lazy, nothing to do summer afternoons and my friends would not play without him. His contagious personality appealed to all generations.

There are many heroes in the world today, but a true hero’s words linger inside of you all your life and guide you when you have to make the tough decisions. That’s what my father did for me – his words and presence are always with me providing a guidepost that I have used all my life. He is my hero.

Samuel Anthony Policastro 1925-1999

Visit The Muffin (http://www.wow-womenonwriting.com/blog.html) to read what Therese has to say about family relationships. And make sure you visit Therese's website (http://www.theresewalsh.com) to find out more about the author."

About the book:

The Last Will of Moira Leahy

By Therese Walsh

A LOST SHADOW
Moira Leahy struggled growing up in her prodigious twin's shadow; Maeve was always more talented, more daring, more fun. In the autumn of the girls' sixteenth year, a secret love tempted Moira, allowing her to have her own taste of adventure, but it also damaged the intimate, intuitive relationship she'd always shared with her sister. Though Moira's adolescent struggles came to a tragic end nearly a decade ago, her brief flirtation with independence will haunt her sister for years to come.

A LONE WOMAN
When Maeve Leahy lost her twin, she left home and buried her fun-loving spirit to become a workaholic professor of languages at a small college in upstate New York. She lives a solitary life now, controlling what she can and ignoring the rest--the recurring nightmares, hallucinations about a child with red hair, the unquiet sounds in her mind, her reflection in the mirror. It doesn't help that her mother avoids her, her best friend questions her sanity, and her not-quite boyfriend has left the country. But at least her life is ordered. Exactly how she wants it.

A SHARED PAST
Until one night at an auction when Maeve wins a keris, a Javanese dagger that reminds her of her lost youth, and happier days playing pirates with Moira in their father's boat. Days later, a book on weaponry is nailed to her office door, followed by anonymous notes, including one that invites her to Rome to learn more about the blade and its legendary properties. Opening her heart and mind to possibility, Maeve accepts the invitation, and with it, a window into her past. Ultimately she will revisit the tragic November night that shaped her and Moira's destinies, and learn that nothing can be taken at face value, as one sister emerges whole and the other's score is finally settled.

Note: To read reviews about The Last Will of Moira Leahy, please visit Therese's website: http://theresewalsh.com/News_Reviews/news_reviews.html
------------------

About the author, Therese Walsh:

Therese is the co-founder of Writer Unboxed, a blog for writers about the craft and business of genre fiction. Before turning to fiction, she was a researcher and writer for Prevention magazine, and then a freelance writer. She's had hundreds of articles on nutrition and fitness published in consumer magazines and online.

She has a master's degree in psychology.

Aside from writing, Therese's favorite things include music, art, crab legs, Whose Line is it Anyway?, dark chocolate, photography, unique movies and novels, people watching, strong Irish tea, and spending time with her husband, two kids and their bouncy Jack Russell.

Therese's website: http://theresewalsh.com
Therese's blog: http://theresewalsh.com/blog.html
Writer Unboxed: http://www.writerunboxed.com
Twitter: http://twitter.com/ThereseWalsh
Facebook: http://www.facebook.com/therese.walsh

Participating Bloggers!

Day By Day Writer: http://daybydaywriter.wordpress.com/

Adventures in the Writing Life: http://adventuresinthewritinglife.blogspot.com/

The Beautification Project: http://thebeautificationproject.wordpress.com/

Reading Frenzy: http://lumorgan.blogspot.com/

A Girl, Her Career, and Life on the Dairy Farm: http://sandhillssequitur.blogspot.com/

The 5th Line Project, Page 56, Line 5: http://the5thlineproject.wordpress.com

Read These Books and Use Them!: http://margodill.com/blog/

Julie Bogart's blog: http://juliebogart.com/blog/

A Ponderance of Things: http://rcponders.wordpress.com/

A Woman's Life Stages: http://www.awomanslifestages.com

Danielle Buffardi's blog: http://www.daniellebuffardi.com/

Just Another Perfect Day: http://gundiva.blogspot.com/

Stories of life: one writer-mom's odyssey: http://www.kristinemeldrumdenholm.blogspot.com/

Once Written, Twice Shy: http://www.shywriters.blogspot.com/

Writing Cops...It's What I Do: http://melanieatkins.wordpress.com/

Anna Louise Lucia's blog: http://annalouiselucia.com/blog/

Word Wranglers: http://wordwranglers.blogspot.com/

Erin Denver's blog: http://www.erindenver.com/

Writers Inspired: http://writerinspired.wordpress.com/

Romancing the Blog: http://obe-romancingtheblog.blogspot.com

MamaBlogga: mom's search for meaning: http://www.mamablogga.com/

About.com's Freelance Writing: http://freelancewrite.about.com/

GardenWall Publications: http://www.gardenwallpublications.com/blog/

Moonlight, Lace and Mayhem: http://moonlightlacemayhem.blogspot.com/

Five Scribes: http://fivescribes.blogspot.com/

R.J. Writes: http://www.ruthjhartman.blogspot.com/

Catch a Star Before It Falls: http://celestialgldfsh.livejournal.com/

Words from the Heart: http://contemplativeed.blogspot.com/

Magical Musings: http://magicalmusings.com/

Fat and then, a journey back to my true self: http://fatandthen.blogspot.com/

Gayle Trent, Cozy Mystery Writer: http://www.gayletrent.com/blog/

Paris Parfait, Tara Bradford writes from the City of Light: http://www.tarabradford.com/

Cathy C.'s Hall of Fame: http://www.cathychall.blogspot.com/

Misadventures with Andi: http://www.misadventureswithandi.com/

Kristin Bair O'Keeffe's blog: http://www.kristinbairokeeffeblog.com/

Awake is Good: http://www.awakeisgood.blogspot.com/

The Writer's Edge: http://writersedgeinfo.blogspot.com/

Writing is About Putting Yourself to Words: http://aspnovelist.blogspot.com/

Squirrel's Treehouse: http://www.scrollsquirrel.blogspot.com/

Gaijin Mama: http://gaijinmama.wordpress.com/

Multi-Tasking Mama: http://www.multitaskingmama.com/

Self Help Daily: http://www.selfhelpdaily.com/

Words and Coffee: http://jonathandanz.wordpress.com

Elizabeth Kirschner's blog: http://elizabethkirschner.wordpress.com/

One Woman's Eye: http://onewomanseye.blogspot.com/

Entering the Age of Elegance: http://www.maturingmodernwomen.com/

The Write at Home Mom: http://www.thewriteathomemom.blogspot.com/

Mother Daughter Book Club Blog: http://motherdaughterbookclub.wordpress.com/

Muse: http://erikarobuck.wordpress.com/

the SIMMER blog: http://simmerblog.typepad.com/

Scales and other lies: http://scalesandotherlies.com/wordpress/

Natalia Maldonado's blog: http://www.nmaldonado.com/blog/

writers, dogs, and germans*: http://sdennard.wordpress.com/

Meryl's Notes blog: http://www.meryl.net/section/blog/

Little Miss Information: http://s-frostie.tumblr.com/

Linda Mohr's Blog: http://lindamohr.wordpress.com/

Reconsidering Sanity: http://www.reconsanity.blogspot.com/

So Many Books, So Little Time: http://purplg8r-somanybooks.blogspot.com/

Cynderella's Castle: http://www.cynthiadalba.blogspot.com/

Dianne Sagan, Life as a Ghost(writer): http://diannesagan.wordpress.com/

Janel's Jumble: http://janelsjumble.blogspot.com/

North Side Four (plus Eleanor Roosevelt, the Senator and the President): http://www.northsidefour.blogspot.com/

Teresa Shen Swingler's blog: http://teresashenswingler.com/

Color Your Life Happy-Flora Morris Brown, Ph.D.: http://coloryourlifehappy.com/blog/

a-century-of-thoughts: http://chehrenegar.blogspot.com/

Behind Brown Eyes: http://right2write.blogspot.com/

'Manda Blogs About...: http://mandablogsabout.blogspot.com/

SFC Blog: Families Matter: http://familiesmatter2us.blogspot.com/

Publish and Sell Helps Writers get Published

noreply@blogger.com (apolicastro) — Wed, 07 Oct 2009 16:00:00 +0000

Today we have an interview with Henry Hutton, a good friend of mine who is helping revolutionize the publishing industry with his self publishing agency, Publish and Sell Enterprises. Known in publishing circles as The PublishingGuy, Henry has also created an online newspaper called PublishingGuy's News Update offering the latest news in the dynamic publishing industry - Anthony

1. What made you start Publish and Sell?

I’ve always had a passion for helping authors realize their dreams, and the revolution in publishing - especially with sites like Lulu.com and Createspace.com, along with POD - has enabled millions of authors the opportunity to see their book in print. We quickly learn, however, that publishing is not the hard part. Selling is.

Our goal at Lulu was to change the world of publishing and by turning it on its head. With our free publishing tools any author could publish their work into a printed book or ebook and make it available for sale to their buying audience. Although that in itself is a great achievement, it doesn’t get the author to the goal line, and authors quickly realized that publishing their book was the easier first half of the publishing process.

Generating sales is the biggest challenge to overcome.

Fortunately, while at Lulu I witnessed two sides of the independent publishing phenomenon:

1. Authors that published their book and waited for sales to happen, and

2. Authors that aggressively marketed their books using free social networking sites.

Needless to say, the authors in the former group faltered while the authors in the latter group, even through trial and error, achieved moderate - and often surprising - success

My goal is to help authors better position themselves for success by not only making the best publishing choices, but by making smart marketing choices. In today’s Internet world, every author can identify, find, interact with, and sell to their audience much more efficiently and economically.

2. What makes Publish and Sell unique? Are there other companies like Publish and Sell?
I consider Publish and Sell Enterprises as a self-publishing agency. Although you can find many companies that offer author services similar to ours, those companies typically work with specific printing and distribution outlets.

I do things differently. I examine the needs of the author - the genre of their book, the audience that they’re trying to reach - and determine the best path to take in terms of publishing and marketing. Some authors might be best served by Lulu, while others might be served through Booksurge, and still others should go directly into the Kindle. I’ve learned over the years that one size doesn’t fit all when it comes to author services, and forcing an author’s square book into a round publishing and marketing hole is asking for failure.

3. Do you think there is a large market for your services?
There’s no doubt about it. A large percentage of authors that attempt the free publishing sites - Createspace, Lulu, Wordclay, etc. - never finish the publishing process. Furthermore, an equally large percentage that do publish never sell more than a couple copies. With a little hand-holding I’m convinced that many authors can do better. They just need to be educated and pointed in the right direction.

4. How does Publish and Sell work?
When an author contacts us we walk through their situation - including the “completeness” of their book, the genre, the market - and assess the overall strategy for reaching a successful outcome. This is a completely interactive process with the author.

We then put a plan and timeline together that reflects the publishing and marketing activities that will be required to accomplish our goals.

5. What challenges do you see for Publish and Sell?
There are a few significant challenges we face. First of all, since every author is different it’s hard for me to accurately predict resource needs. Will I need another ghost writer in three months or another cover artist? So far, however, we’ve done a good job managing our resource needs.

Secondly, as you know, the publishing world is rapidly changing. A few weeks ago Lulu changed their retail distribution program, and just last week Createspace began offering author services. It’s imperative that we stay on top of these rapid developments so that we can properly advise our clients regarding their options.

Lastly, it’s critical that authors make the proper choices when it comes to social marketing. Although there’s an abundance of free networking and social media tools, some may not be suited for the book’s genre, its market, or even the author’s personality. Some sites go in and out of favor, so it’s our job to stay on top of these changes and try to anticipate the trends that will work to the author’s advantage.

6. Are authors successful using your services?
You’d have to ask those authors, but I think it’s fair to say that they’re more successful than they would have been without my services. Especially when it comes to marketing, I can only educate and show them the best way to present themselves online, build and interact with their audience, and influence that audience to buy their book. At the end of the day the book must deliver.

7. What advice would you give to authors considering self-publishing?
Do it, and don’t wait. You’re only harming yourself if you do. I’ve seen too many authors that have waited years to garner a publishing deal, without success. By self-publishing, authors - especially first-time authors - will better understand the process and challenges of publishing. They’ll learn what works and what doesn’t, and actually become better positioned - through the self-publishing success - to get picked up by a traditional publisher. Or, alternatively, they’ll find their niche and remain as a self-publisher to maintain control over their book and income. It can be a win-win, but you won’t know if you don’t try.

Thousands of people are self-publishing every day. Their book is being purchased, it’s being read, and the author is receiving feedback. Yes, sometimes the feedback is negative, and sometimes the book wasn’t as good as it should have been. If that’s the case, it’s better to have a small self-publishing failure (that you can quickly recover from) than a failure with a traditional publisher. That’s almost impossible to recover from. Take advantage of every learning opportunity that self-publishing provides.

8. Do you think self-publishing could be a path to commercial publishing?
Definitely! We saw this happen all the time at Lulu. Publishers would look at our top seller list and contact those authors. It made their job easy, because these authors knew the process of publishing, they knew their target audience, and they knew how to market to that audience successfully. That’s a publisher’s dream come true.

9. What do you think will be the future of publishing?
The most interesting and immediate dynamic the industry is facing is ebooks. Devices like the Kindle and Sony Reader have made it easy and convenient to purchase and read books. These ebook readers are still a little too expensive for the mainstream market, but I’m confident that in time they’ll achieve critical mass and revolutionize the reading and publishing landscape.

For example, I love printed books, but now that I have a Kindle I very rarely buy a printed book. For one thing, the ebooks are always cheaper. Furthermore, I feel that - in a very small way - I’m saving a few trees every time I opt for an ebook. I don’t need another book sitting on my bookshelf anyway - I’ve got too many already!

Lastly, ebooks provide many advantages to authors. Although it takes a little time and effort, an author can publish their book as a Kindle ebook for free. Just go to http://dtp.amazon.com and follow the instructions.

Talk about removing barriers to entry. Upload and publish today, and your book is being purchased and read by your audience in no time. Oh, and you’re receiving royalties in no time. In tomorrow’s world, ebooks will be an author’s best friend.

10. What do you enjoy the most about Publish and Sell?
I enjoy working with authors, and every author’s situation is different. No two poetry books are alike, nor are any two novels alike. That keeps things fresh, along with the fact that the publishing industry and its associated technologies are changing almost daily.

Also, as much as I dream of being a novelist, I can’t seem to write for the long haul. I am a musician, so I have a lot of songs that I’ve penned - along with some poems and short stories - but after a couple pages I’ve run out of things to say.

So I admire authors. I admire the varied processes by which they write, and I’m envious of the way that an author’s thoughts seem to flow uninhibited from their mind and into their manuscript. This capability - to tell a story, to invoke emotions, and sometimes even change the life of your reader is, frankly, astounding.

For more information on Publish and Sell Enterprises and how Henry can help you publish and market your work visit his site at http://www.publishandsell.com or call him directly at 919 247-1832.

You can also find Henry on Facebook at http://www.facebook.com/henry.hutton, on Twitter at @PublishingGuy and on Linkedin at http://www.linkedin.com/in/henryhutton