Digital Marketing Blog

What is Social Media Marketing/SMM?

noreply@blogger.com (Sumit Gupta) — Sat, 07 Jan 2017 15:50:00 +0000

Social Media Marketing refers to the online marketing done on social media platforms such as Facebook, twitter, linked in, Instagram etc.

Social Media Marketing campaigns are sponsored campaigns i.e a brand has to pay certain amount to get visibility on these platforms.

Social Media Marketing Campaign has more ROI than SMO since it is paid and thus get more reach than the organic campaign i.e SMO.

What is SMO/Social Media Optimization?

noreply@blogger.com (Sumit Gupta) — Mon, 02 Jan 2017 17:46:00 +0000

We all know what Social Media is right???

FACEBOOK-TWITTER-INSTAGRAM-YOUTUBE-LINKEDIN and the names go on......

But many people are not aware that social media is not just platform for friend and family connection also it is very much crucial for businesses too.

So, Social Media Optimization (SMO) is a way of marketing on social media platforms without paying anything. Here brands try to connect with potential customers by regularly posting images, videos related to their products or any offer to attract them. These brands create a profile on these plaforms and regularly posts to interact with buyers.

What is SEM/Search Engine Marketing?

noreply@blogger.com (Sumit Gupta) — Mon, 02 Jan 2017 17:17:00 +0000

Search Engine Marketing also known as paid search marketing in that form of online marketing where a person or entity pays money to be seen online.

The money is paid to the search engines to advertise one's product or brand on the SERP(Search Engine Result Page) as well as on the partner websites.

These ads can range from text ads to video ads. But on search engines only text ads are allowed.

What is a Search Engine?

noreply@blogger.com (Sumit Gupta) — Mon, 02 Jan 2017 16:46:00 +0000

Have you heard the following names:-

Google
Yahoo
Bing
Baidu
etc.......

Well these are called Search engines. So basically search engines are information aggregators which extracts information from a database that matches your search and then presents it on the screen in a particular ranking order.

The search result that you get on your screen is called Search Engine Result Page (SERP).

What is SEO?

noreply@blogger.com (Sumit Gupta) — Mon, 28 Nov 2016 18:08:00 +0000

You would have heard this term very often but it would have been difficult for you to really understand what it is especially if you are a non-technical background folk (like me 😛)

So lets break this term in very simple way

SEO is the acronym of Search Engine Optimization. It is basically a process in which you follow certain guidelines of a search engine/engines to rank your website/blog higher and increase your visibiltiy.

Let me tell you that all the search engines like google, yahoo, bing etc have laid down their own set of guidelines most of which are however unknown to us. Every person who is creating a website needs to follow these guidelines to get points and eventually rank high or be visible on the SERP.

What is Digital Marketing/Online Marketing

noreply@blogger.com (Sumit Gupta) — Mon, 28 Nov 2016 10:33:00 +0000

Before we discuss Digital Marketing let us first discuss what is marketing?

If we go theoretically and deep we get to know that marketing is a business process which starts right from product designing to final sales. But we will not go so deep as it is not relevant when we are talking about digital/online marketing.

So, In general, Marketing refers to the promotional activities carried out by any business. Marketing is further categorised into two parts.

1-Traditional Marketing
2-Digital/Online/Modern Marketing

If you remeber the hoarding of a newly opened store in your locality or say a lorry fully painted with softdrink ad, these type of promotional activites come under traditonal marketing.

Digital Marketing is similar to traditional marketing where we use hoardings and banners but these are not physical rather virtual.

Let me put this very simply. Digital marketing is the marketing process in which we research,target and communicate with the consumers through internet with the use of electronic media.
Digital Marketing is a broader concept and therefor many sub-concepts come under its umbrella like...

SEO(Search Engine Optimization)

SMO(Social Media Optimization)

SEM (Search Enging Marketing)

SMM(Social Media Marketing)

AFFILIATE MARKETING

ADWORDS

PPC(Pay per Click)

PPI(Pay per Impression)

BLOGGING