Search Engine Marketing

Product Ads Now Available In Bing Ads

2014-11-28T04:36:00.001-08:00

Bing has launched Product Ads in competition to the Google's Shopping Ads. The new ad format, allow advertisers to add rich images, prices and descriptions to ads appearing for e-commerce related searches across Bing and Yahoo. Here's what the new Bing Product Ads look like: If you are online retailer and have been using Google PLA then Bing Product Ads are definitely

Bing Ads - Bulk Edit Functionality

2014-11-27T04:32:00.003-08:00

New Bulk Edit functionality for Keywords, Campaigns, Ad Groups, and Ads are now available in Bing that gives the ability to make large scale changes to your campaigns within the web interface (UI). This functionality can be found by clicking the Edit menu on any applicable table in the Campaigns page (Campaigns, Ad Groups, Ads, Keywords). The following is a list of Bulk Edit

Adwords Enhanced Campaigns - Good/Bad - POV

2013-03-07T02:26:00.000-08:00

The main focus of every business is to increase their profits and Google is not an exception to this and they have just proved this statement correct by introducing Enhanced campaigns.The reason I say this is; if you look at the features offered in Enhanced Campaign, there is hardly anything for the advertiser/account manager that is beneficial. On the other

Google Analytics will soon include Change History

2013-02-22T01:18:00.000-08:00

Google Analytics would soon include a the option of 'Change History'. User with administrative access can see a list of user activities of who did what and when in analytics. Change History maintains a record of activities for the last 180 days.The new Change History tab will be available at the account level, alongside the Data Sources and Account Settings tabs. The Change History lists: Date

Update To Google Sitelink Policy

2013-02-11T04:43:00.000-08:00

With the implementation of Enhanced Campaigns feature, Google has come up with an important update for their sitelinks policy.The character limit that they have been supporting in Sitelinks creation was 35 and they have now changed it to 25 characters. Below is a quick synopsis of Why? and What? is the reason for such change:Why?They are now focusing more on Mobile traffic as it is very important

Yahoo Enters a Global Advertising Alliance with Google

2013-02-08T09:51:00.000-08:00

Yahoo has announced this week that they have recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services.Yahoo has not disclosed the financial details of the partnership, but mentioned that Google will be just “one of its contextual ads partners”."By adding

Exact Match Negative now in Bing/Yahoo Search Marketing

2011-11-17T21:31:00.000-08:00

Negative keywords are specific words or phrases that help to prevent your ad from being displayed to searchers who are unlikely to click on it. In adCenter, you can apply negative keywords at the campaign, ad group and keyword level and the more granular level of negative keywords will override all others within that campaign. All these days adCenter did not offer match type feature to your

Exact Match Negative now in Bing

2011-11-17T21:24:00.000-08:00

New feature introduced by Bing recently, now we can add Exact Match Negative to all the account.Let me know your views on this

Microsoft adCenter Product Changes

2011-07-21T05:03:00.000-07:00

Microsoft adCenter is planning to roll out a series of improvements to its SEM platform. Microsoft is coming with several new options in their adCenter accounts, but following improvements are can significantly improve adCenter’s offerings. I have explained about each one of them in detail below:Impression Share ReportingHandling of Match TypesNegative Keyword Management Impression Share

Google Mobile Search Traffic in 2011

2010-12-28T09:37:00.000-08:00

Although there is a large gap between the number of queries and mobile’s share of search advertising, but more and more search queries are originating from mobile devices. With more and more, smart phones coming to market (which now represent almost 20% of the US handset market) Google will do what all it can do to get more penetration in to the Google search market.Below is a forecast on US

Mobile Ad Sitelinks Now Available in Google

2010-11-08T21:45:00.000-08:00

Mobile Ad Sitelinks is a new feature that is available globally and appears on high end mobile devices, giving users the option to access multiple landing page options for your website. While functionality is similar to Ad Sitelinks for desktop, currently only two-line sitelinks will appear for searches performed on mobile devices, as outlined in the example below for searches on Oakley

Google Analytics: “Site Overlay” replaced with “In-Page Analytics”

2010-10-17T23:06:00.000-07:00

Google Analytics has released a new feature “In-Page Analytics” as a replacement for “Site Overlay” with lots on advanced features.Below is a video from Google that demonstrates how it works and gives an overview about the advanced segments of In-Page Analytics like filters, full view and options.For more information visit

AdWords MCC: New Client Reporting Interface

2010-09-15T03:38:00.000-07:00

Google AdWords has changed the client reporting interface in MCC. Below is the screen shot of how the new interface looks like.Key features of the new interface: No more templates: Each report today can be a basis for another report. Just click "Create Similar" next to report, and you'll create a new report based on the one you selected. Faster report generation: new infrastructure allows of

Some Useful Videos About AdWords

2010-09-03T09:02:00.000-07:00

Auction means prize being sold for the highest bid. But AdWords auction works a little differently, where the winner only pays the minimum amount necessary to maintain their position on the page. That means you'll only pay the minimum necessary to beat the person below you. In fact, our quality-based pricing system ensures that you'll often pay less than your maximum bid.How exactly does this

New "Analyze Competition" tab in Adwords Interface

2010-08-05T02:37:00.000-07:00

Google has launched a new AdWords feature "Analyze competition" in Opportunities tab.Google claims the ‘Analyze Competition’ feature in the Opportunities tab allows you to see how your AdWords performance compares to that of other businesses advertising on similar keyword categories. Comparison data provides a number of metrics such as impressions, clicks, CTR, and average position. All data is

AdWords New Product Updates

2010-08-03T23:36:00.000-07:00

AdWords InterfaceNew My Client Center (MCC) Feature: Labels Labels are a new way for MCC users to organize their accounts into groups or flag clients that require attention. For example: users can identify important clients with the label "High Priority," mark active vs. inactive accounts, or identify accounts belonging to the same end client. Users can then filter the dashboard to quickly view

How is PPC Campaign Affected with Yahoo/MSN Merger?

2010-07-20T23:35:00.000-07:00

Here is a very interesting article from Joseph Kerchbaum on 'How the Yahoo/MSN Merger will affect your PPC campaign'.As part of the transition, Yahoo and Microsoft also have come up with joint editorial guidelinesDistribution Channel Selection and ReportingUnlike other PPC distribution options such as search partner networks or content (display) networks where you can opt-in or out, you will not

Is Quality Score a gimmick by Google to make money?

2010-07-19T10:16:00.000-07:00

Somewhere in the mid of 2005 as a revolution towards stressing on the fact of relevancy, Google came up with the concept of Quality Score. As per Google below are some of the factors that influence QS: Historical clickthrough rate (CTR) of the keyword.Your account history, which is measured by the CTR of all the ads and keywords in your account.Relevance of the keyword to the ads in its ad

Going Back to Basics - Google AdWords

2010-06-08T10:07:00.000-07:00

Today i have tried to answer some of the frequently asked questions in Google AdWords.What is Ad ‘Rank’? Ad rank is a score that your keyword receives when the quality score is multiplied by the max CPC. Formula: Ad Rank = Max CPC Bid x Quality ScoreAdvertiser A. Max CPC of $1.55 with a Quality score of 7 = assigned rank is 10.9 = position 1Advertiser B. Max CPC of $1.65 with a QS score of 4

Google Buys AdMob

2010-05-30T06:06:00.000-07:00

Google has closed the $750 million deal on its acquisition of AdMob. Google plans to bring two teams together to improve Google’s mobile strategy. According to the blog, mobile advertising is becoming a much larger part of our clients’ and partners’ strategies and with this acquisition, it’s now a central part of our own business.” The deal is being seen as a push from Google to incorporate more

Updates that will soon be available in Google AdWords

2010-04-29T21:37:00.000-07:00

Campaign Management Updates In the coming days couple of new enhancements is proposed to be released under campaign management:Filter by image ad name: The ad text filter on the Ads tab now also returns any matching text from a display ad name. (Combine it with the new filter on ad type to quickly identify display ads across an account!) Compare two date ranges in the graph: Use the graph options

Remarketing now available through Google AdWords

2010-03-31T03:59:00.000-07:00

AdWords advertiser can use Remarketing to reach users as they’re browsing the web on sites within the Google Content Network. Remarketing is a simple way to connect with users, based on their past interactions with your website.Google launched its own display re-targeting program this week, enabling advertisers to serve ads through the Google content network to visitors that had previously

Google Introduces Starred Search

2010-03-07T00:52:00.000-08:00

Google introduced a new feature this week called Starred Search that allows users to select sites from Google’s results page. The service then automatically archives the links into the user’s Google account bookmarks.Google is introducing a new way of personalizing search results, which should really come in handy for those who usually do a search instead of typing a URL to get to a site. With

Google Analytics Ecommerce Tracking Not Working?

2010-03-06T22:54:00.000-08:00

When it comes to tracking ecommerce transaction in Google Analytics, people usually have complaint that they have problem in tracking ecommerce transactions or data is not tracked properly. In this post I have tried to answer the following. 1. How to track e-commerce transactions?2. How to track a 3rd-party shopping cart?First step for tracking ecommerce transactions is generating Ecommerce

Google Ad Planner is now DoubleClick Ad Planner

2010-02-25T20:50:00.000-08:00

Google Ad Planner is now renamed to DoubleClick Ad Planner. The product remains free and open for everyone and can continue to use Ad Planner regardless of whether or not you are a DoubleClick customer.Google's DoubleClick products enable the end-to-end planning, buying, serving and measurement of display ads across the web. Since Ad Planner's media research and planning tools are a significant