Marketing on The Web.

8 Steps To Irresistible Email Copy Every Time

2011-06-06T13:26:00.000-07:00

No.1 - WHO DO YOU THINK YOUR TALKING TO?

Before you sit down to write your email sales letter,you have got to determine exactly who your audience is. This is a master key to getting results from email marketing.

Ask yourself these questions:

- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/custom...

No.2 - A GREAT SUBJECT IS YOUR OBJECT!

Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest "motor" revved up?

Your SUBJECT LINE is the key.

There are four types of email formulas you can use as a guide in crafting your email. Each has a different PSYCHOLOGICAL APPEAL that works like magic on consumers. Here are some examples:

- State a powerful benefit - "Empowerism Satisfies Your Need for Leads"

- Pique curiosity - "Empowerism Has Uncovered the Secrets of Success"

- Write your subject line with a news angle - "Empowerism Launches RSVP For Those Who Want to Double Their Money Fast!"

- Offer Immediate Gratification - "With Empowerism RSVP, you can start the money wheels turning before the sun goes down tonight"

Here's an important "homework assignment":

Write at least 25 SUBJECT LINES before you decide on which one to use. Take the best two and test them against each other in your marketing campaign. (Save the "losers" to use for other purposes or spruce up later.)

No.3 - WHAT'S IN IT FOR THEM?

Sit down and write every conceivable benefit your product has. Don't know the difference between features and benefits? Features describe the product; benefits describe the results of using the product. Features appeal to logic...logic justifies emotion...emotion drives sales (see below).

Here's a rule of thumb for benefits:
Ask yourself, "What can my product or service do for my customer?"
Then begin to write your letter telling your reader WHAT`S IN IT FOR THEM. Tell them how much better life will be for them after they buy from you. Tell them how much better they'll feel. Tell them how their peers will respect them more.

No.4 - AN EMOTIONAL APPEAL!

When promoting anything to anybody, you must remember that buying decisions are based upon emotion and later backed up by logic. Before you write a single word, determine what emotional hot buttons you need to push to "jumpstart" your prospect.

Selling health supplements? Go for the "fear of illness" button with "A Natural Way to Save Your Eyesight." Selling political bumper stickers? Hit the "anger" button with: "Let the PM Know What You Think of His Policies." Other buttons include: curiosity, greed, ego, vanity, hope, and/or fear of scarcity or security.

No.5 - A NAME YOU CAN TRUST

To convince people to buy your product or service, you must make them believe that your offer is credible and that you (or your product) will deliver as promised.

How do you do that?

Here are three ways you can build credibility with the readers of your sales letter:

- Provide testimonials.
- Include endorsement letters from authority figures in your industry
- Make your offer and promises sincere and believable.

No.6 - A GUARANTEE

Nowadays, trying to sell without some type of guarantee is a losing proposition. You've got to have one. And the stronger your guarantee, the better your response will be. And, believe it or not, although most people will NOT ask for a refund, they'l trust your offer knowing that you stand behind it.

You can offer a 24-hour, 30-day, 60-day, 90-day, or even a full-year. And here's an interesting fact:
The longer the time period, the fewer returns you'll have!
It's human nature to procrastinate, so the more time someone thinks they have to get a refund, the more they'll put it off or forget about the refund altogether.

No.7 - DON`T FORGET TO ASK

It happens all the time. Someone makes a fantastic sales presentation, and then doesn't close the deal because he/she didn't clearly ask for the order or made the process confusing rather than simple.

From the Research Department: Statistics show that you need to ask for the order at least three times to close substantial sales. (Some studies put the number at 7!)

If you can, offer several ways for your prospects to order -- consumers love choice. It tells them, "You're talking directly to me and meeting my unique needs." If you only offer one way to order, make it crystal clear how AND how easy it is. Describe it in detail and ask for the order. Then ask again.

No.8 - THE EYES HAVE IT

It's a well-known fact: Large blocks of copy are intimidating and will often send people running for the hills or at least the Delete button.

The solution? Break up paragraphs into two to four sentences. Use several subheadings throughout the email letter. And use asterisks, dashes, and ellipses (...) to give your copy more rhythm. Bullet points are excellent eye-catchers - use them whenever appropriate.

Keywords:

email marketing, copy writing, hosting

Make Money Using Article Marketing

2011-03-16T16:54:00.000-07:00

Make Money Using Article Marketing
Author: Michel Maling

Good content is like gold on the internet. One of the best ways to profit online from home is to write helpful articles that direct traffic to your chosen offer or website. The best thing is it won't cost you anything to get started.

The first thing you will need to do is some keyword research. The trick is to find what people are looking for on the internet and then using those keyword phrases to generate articles that will direct them to the products that they are looking for. Try to find keyword phrases that have a lot of searches but not too much competition, and in this way it will be easier to get your article to page one of the search engines for that particular keyword phrase.

You can either use your article to direct your customers to your website, which will have various offers for them, or you could direct them straight to an affiliate website. If you are submitting your article to article directories, just check the fine print, as some directories don't accept affiliate links, only links to your own website.

Some article sites will let you embed active links into the text of your article. For instance, if you write about a holiday in France, you could then link up relevant keywords with a travel agency that would give you a commission if the reader books a holiday through them. Use your article several times on your blog, website or article directories and you should get a lot more traffic.

You don't have to be a wordsmith to write an article, you just need some time and some thought put into your article. If you write often, you will get better and quicker and it will become easier. Remember with article marketing, more is better. The more articles you can write and get out there, the more traffic you will generate.

If you find a good product to market, you may want to buy yourself a domain name and forward it to the affiliate link of your choice. This makes your link look friendlier and more professional, and more article directories will accept links like this.

Never copy other people's articles. A lot of article directories ban you for plagiarism. Rather write your own unique content with your own spin on it or hire a writer to do an article for you. Once you have submitted your article, promote it in the social sites, bookmarking sites and forums for mazimum exposure.

I am sure that you will agree with me that article marketing can be very profitable indeed if done regularly and over the long term.

------

Michel Maling has enjoyed blogging and learning about internet marketing

for the last two years. Article marketing is definitely the preferred

method of marketing.

For more article marketing food, click HERE!

Article Source: http://www.articlealley.com/article_2121778_81.html

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Fundamental Factors of Famous Entrepreneurs

2010-12-25T16:53:00.000-08:00

There is one fundamental key in doing a business that is growing you. There are many famous entrepreneurs who go through this stage. The pattern of self development may vary from person to person, there is no particular pattern for description for various input. If you want to be among the famous entrepreneurs or like them, it is necessary to follow some of the tips mentioned below.

Before you find your negatives, it is better to look at your positive points. It is better to know in which field you are good at while getting into your own business. You should know your strength and use it in improving your business for your benefit. It would help you in producing a good amount of income and would help you in improving your personal development also. Its your decision how much you want to improve, when you become founder of a business you should know demands of your business towards you.

A person learns in life when he accepts more challenges; he learns every lesson from one challenge. The way you experience things yourself will help you in learning things in a better way. When you experience things, you learn how to cope with them in different ways when you are handling it yourself.

When you are venturing through your business entrepreneurship, it does not state that you would improve or get worse towards your financial conditions. All you require is to improve yourself to some factor, depending on your business needs, like risks and with different problems you face in business. Controlling a new enterprise or dealing with new operations, you have to make sure that things would make certain changes in you. Before you jump into any business you should be assured of how much risk is involved in it and how many possibilities of success or failure is included in it. The way of your dealing with business would actually build up your self development.

With every new attempt you give in your business, your team and you should gather and accept the new changes that will require a business to go well. This would help your personality to go higher with new heights and you would develop more. There are fewer chances which do not support your growth. Your pathway of self realization would prove beneficial to you and help you in fulfilling all your responsibilities.

A business entrepreneur who encounters with success should have good mixture of attitudes, skills, believes and training capacity. All these working together would help a business venture and extend the growth of product services. It is considered in this business venture, that those who have undergone many hardships are the ones who have learnt the most. They have experience to accept the risk and in return know, where they have failed and where they have succeeded.

Thumbs Up by Petr Kratochvil

6 Eye Grabbing Subject Lines

2010-11-17T15:42:00.000-08:00

Your subject lines play a crucial role in any email campaign ads whether you're using safelists, autoresponders, ezine solo ads or any opt-in list where email is involved. Your subject line will make or break your return on your investment so make sure you get their attention first.

Here are six headlines that have worked for me in the past which I'm sure will work for you too. The technology will always change but peoples desire to succeed and curiousity will not.

1. Promote Your URL Here - Free!

For whatever reasons, I've had so much success using this subject line when promoting free classified sites, safelists, and those viral ad boards.

2. Hi, My name is Paul

This works simply because it raises prospects curiosity. I'm always a sucker for this subject line. Who's this Paul anyway? I've had succeess with this using ezine solo ads.

3. I need your help, please?

There's something about being a human, always wanting to help another human being, It's hard to explain, it just works.

4. Bob, I haven't received your shipping address yet.

What! my shipping address? what do you need my shipping address for.
This particular subject line really piqued my interest. If you are sending post cards to your members or prospects, this will improve your sales especially if you personalize it.

5. How my site got listed No.1 on Google, for free!

This one made several sales from Trafficswarm traffic exchange program when I was promoting an affiliate program about search engine e-book. Even made more sales with ezine solo ads using the same subject line.

6. Paul, Please accept my sincerest apology.

When I saw this subject line from an email, my first reaction was,

"who/why/what are you sorry about?...huh?"

Exactly it got my attention and my curiosity. The sender was apologizing for not sending that email sooner which was about a new traffic exchange program. Good grief.

In conclusion, make your subject line so compelling that it's almost irresistible for your prospects not to open the email message. If you can hypnotize your readers with cleaver subject lines, you are half way to making a sale. Also when people can recognize where that email message came from, that will help getting your email message open as well.

Don't use fake names, use your real name instead.

Of course, I am not recommending that you use any of these headlines if they are not true in relation to the content of the e-mail message. If you rely on deception in e-mail marketing, all you will do is tarnish your reputation
and your credibility.

Keywords:

internet marketing, online marketing, affiliate marketing, marketing online, marketing myths

Chasing The Long Tail In A Recession!

2010-10-30T14:26:00.000-07:00

Chris Anderson, author of “The Long Tail,” hypothesizes that even though classic marketing assumes that 80% of sales come from 20% of your customers, chasing “the long tail” of customers not in that 20% can be a viable online strategy.

'Colorful Wooden Tulips'

That's because online businesses are great at providing choice, something that physical brick-and-mortar stores can't stock or inventory the same way since they are not virtual enterprises.

But, is chasing the long tail still a good strategy in a recession where consumer demand is dropping drastically?

'Is Demand Falling For Rare Items?'

Why The Long Tail Creates Demand;

Yes, it is a good idea to think about chasing the long tail.

The reasons for that are two-fold:

Physical retailers are already reducing inventory and dropping choices and
online retailers don't have to stock or inventory a selection or choice in order to offer it.

So, the same reason that makes it unthinkable for physical retailers makes it a great choice for online merchants. After all, demand may be slowing for the best sellers, but the long tail is not about best sellers; it's about personal preference.

When a consumer has a personal preference for a particular product or service, they will look to get that choice fulfilled regardless of the cost, even in a down economy.

Even if a retailer offers this choice in their physical stores, an online business is better suited to drop the price on it because they are not keeping their stock in physical inventory. They are doing “just-in-time” demand fulfillment.

'Internet Browsing'

Look Up Affiliates, Partners, and Order Fulfillment Services;

In order to capitalize on this strategy, there is a bit more upfront market research.

'Market Research'

You want to locate affiliates, partners, and order fulfillment services that can help you market the long tail without necessarily having to create products yourself or ship them.

That way, they can remain in other people's physical inventory until you get an order and are ready to fulfill that order. If you line up a great team of suppliers who you can use to create a vast choice, then you will create demand where there was none because you are offering something in one place that few others are able to do offline.

'Dubrovnik Port'

If you make it easy to search online, then you create the ability for the customer to service his/her own needs and to exactly specify their preferences.

7 Ways To Make Money Using Nothing More Than Your List

2010-10-22T14:54:00.000-07:00

An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.

Ciphering Numbers

An opt-in list allows a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

Because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they want to be sent those items.

Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but if you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.

A List of Names

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.

1) Place advertisements.
There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

2) Have affiliations
with other companies, that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.

3) Make deals with other companies
by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.

4) You may also get products
from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

Products for Sale

5) Sell e-books or a compilation of your articles
on your list.
Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.

6) Create a network out of your list.
Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

Neutral Networks

7) Subscribers are willing to pay for information
if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.

Your Success Action Plan

2010-10-17T07:47:00.000-07:00

You’ll break down each and every action item into manageable undertakings, to guard against becoming overwhelmed. When you fulfil each of your own self-imposed deadlines, plan to give yourself a special reinforcement. This will assist you in following through and staying committed.

You’ll go through an unbelievable sense of relief and achievement when you complete your success action plan. It’s sort of like constructing a dream home, from the beginning blueprint, right up to the day you move in. A detailed plan turns into a fantastic reality. There’s no more questioning, “How can I possibly accomplish this?”

A Success Action Plan is an uncomplicated list of all of the jobs that you need to carry out to accomplish an objective. It differs from a To Do list in that it concentrates on the accomplishment of an exclusive goal.

Wherever you would like to achieve something important, draw up a success Action Plan. This assists you in thinking about what you need to do to accomplish that matter, and then that you are able to get help where you need it and monitor your forward motion.

To draw up a success Action Plan, merely list the jobs that you need to carry out to accomplish your goal, in the order that you need to accomplish them. This is really simple, but it is nevertheless really valuable!

There are a number of advantages to having a success plan to accomplish your goals:

*1. It can help you to comprehend what tasks you need to do to accomplish your goal;

*2. It can provide you a way to have a clear time-line on each of your jobs, so that you are able to track goal progress;

*3. It can give you lucidity for the resources that you need to accomplish your goal

Maybe one of the greatest benefits is that you are able to, on a regular basis evaluate your progress and cross off the things that you're doing to achieve your goals.

Remeber if you need to accomplish a goal, a success plan of action will help you distinguish what needs to be done, the resources you need, and track your progress towards your goal.

5 Surefire Tips for Effective Email Marketing

2010-10-16T17:09:00.000-07:00

Learn how to avoid common traps and send effective email marketing campaigns that deliver powerful results.

Over the past few years, research has continued to prove the benefits of e-mail marketing for business:
Low costs,
High conversion rates
and Detailed tracking,
are all notable features.

But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail.

The best news is that the majority of people who receive permission-based e-mails, open on average, 78% of them.

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. But crafting an effective business email is both an art and a science. Here is a list of factors, potential problems and effective solutions to keep in mind:

1. Spam! Spam! Spam! I don't need any Viagra!

The average consumer receives more than 300 emails a week, 62% of which are spam. No wonder there's such hostility towards the industry. But spam filters, bulk folders and "report spam" features are helping consumers become more at ease about the perils of spam. While 89% of users cited spam as a major concern in 2003, that number dropped to 85% in 2004, proportionally to an increase in the use of spam-fighting tools.

So as a permission-based business email marketer, what can you do?
One tip is to remind your subscribers to add you to their "safe senders" list. The second, and most important, tactic is to make sure your email marketing service provider has a good relationship with ISPs. This will ensure that your email marketing campaigns go into your subscribers' inboxes, not their junk mail folders. When choosing an email marketing software, make sure the company has strict anti-spam policies and complies with the guidelines of Can-Spam.

2. Images and formatting: Why do my emails look broken?

Broken email campaigns are an increasing concern among email marketers, especially since several companies and web-based email providers now block graphics as a measure to combat spam. In fact, according to ClickZ, 40% of email marketing messages delivered to inboxes are "broken."

This was actually something that came up during Eliteweb's beta-testing phases, as we had a client in the Canadian Government whose recipients were mostly using highly secure email programs. The solution we came up with, has now become one of our key competitive advantages.

What Eliteweb does is, it publishes every single email marketing campaign sent to a secure location on the web (a location only original recipients of the email can access, thanks to encrypted technology that automatically authenticates the user). The technology also ensures you can track your users' behaviors, even if they are reading your email campaign at the secure web location.

3. Personalization and relevant content: In a business e-mail, one size does not fit all.

In a recent study by DoubleClick, email users were 72% more likely to respond to a business e-mail if its content was based on the interests they had specified. That number points out the absolute importance of allowing users to choose their own interest groups and have control over which business e-mails they receive. The most popular interest categories, according to the study, are coupons and household goods.

But your coupon is no good unless the user opens the email. Users in the study said the most compelling reason for them to open a business email is the name in the "from" field.
So it's a good idea to make sure your company name is clearly stated there. Another major factor is the "subject" line. Users cite discount offers and interesting news as the most compelling subject lines, followed by new product announcements and free shipping offers.

4. Click-through and conversion: Show me the money!

So the user has opened your email and read the content. Great.
But where's the sale?
There's good news here. For one, consumers are increasingly likely to make purchases as a direct result of a "business email campaign".
One-third of users in the DoubleClick study had purchased something by clicking a link on an email. Another 42% clicked on an email link for more information, then purchased the product at a later time. Second, online couponing is booming: 73% of consumers have redeemed an online coupon for an online purchase, and 59% have redeemed an online coupon offline.

In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods.
All companies sending business emails in those categories said between 71% and 80% of recipients have purchased their products because of an email campaign.

There's no need to fret if your company doesn't fit into one of those industries. The overall landscape for email marketing conversions is looking brighter every day. The average click-to-purchase rate has increased nearly 30% since 2004 and the average orders-per-email-delivered rate, has increased more than 18% since last year.

5. Stats tracking: who are my real consumers?

E-mail marketing is an increasingly popular tool in effective CRM, and it's about time more businesses recognize that.

First off, if your provider's email services for business do not include detailed, real-time tracking, you're getting a raw deal. Real-time tracking is now an industry standard, and it's highly valuable, as it allows you to see the exact moment a user opens your campaign, clicks on your link and makes that purchase.
Studying your users can help you improve your communications efforts, so each campaign performs better than the last, (several email service providers also let you compare the performance of your campaigns).

But many marketers are still in the dark. According to recent WebTrends research, only 5% of marketers are very confident in the measurement of their online marketing efforts, while 26% admit they're "flying blind." WebTrends says the low confidence comes from a lack of knowledge when it comes to measurement, which means there's still a lot of work to be done.

In 'email marketing', a blind shot won't take you very far. But if you aim properly by following these essential rules of play, you should soon be reaping the same major results as so many online and offline businesses.

Email, email marketing, business emails, email services for business, small business marketing, small business email marketing, email marketing tips.