SEO Tips and Tricks

Mobile Analytics Tricks

2015-10-16T13:49:00.000-07:00

How to Create Custom Mobile segment in Google Analytics:

Name: ‘Mobile - no tablets’
Include: ‘Mobile (Including Tablet)’ containing ‘Yes’ AND
Exclude: ‘Screen Resolution’ Matching RegExp (1\d|[7-9])\d\d+x.*

To be continue...

Mobile App Marketing | App Store Optimization

2015-10-16T13:30:00.001-07:00

Steps to be followed for Mobile App Marketing

1.App Store Optimisation

2.App Analytics

3.App Linking

4.Google App Indexing

1.Add deep link support to your app

2.Connect your site and your app

3.Test: https://developers.google.com/app-indexing/webmasters/test

5.App Social Media

6.Schema Implementation

6.Sitemap.xml

7.Content Marketing

Best Guides:

to be continued...

How to Identify Natural and Unnatural Links - To Avoid Google Penguin Penalty

2014-10-27T12:30:00.003-07:00

If you are looking for the solution to regain your website traffic and ranking on Google search engine, Voila!! You are on right blog! read and implement suitable steps of following scenario.

This is my case study on "How to Identify Natural and Unnatural links" to recover a website from Google Penalty, hope this will help you to decide the links which are pointing to your website are Natural or Unnatural links.

So, for clear picture Lets begin with basic Question:

Q: What is Google?
Ans: Google is a Search engine NOT an Internet. (Most of the people who has less internet knowledge thinks Google is an internet not one among 60 trillion+ websites present on internet).
And there are plenty of sites which are Similar to Google, Like:
Yahoo
Bing
Baidu - Largest search engine in Chinese
Yadex - Largest search engine in Russia
etc...

Case Study on TicketGoose.com(TG) to find reason for "Not Ranking on Google SE"

Step:1) TG Rank on SE:
For Brand Keyword – All SE will give same result (ie, TG on TOP)
For Business keyword – Each SE will give different result (Why?)

For Example : “Online bus ticket booking”

TG SERP:
Google - No result up to 10 pages
Yahoo/Bing - 5th Position
Yadex - 3rd position

Step:2) Lets see which are the Top SERP Rank for “Online bus ticket booking” Keyword and why?

On Google Search Engine - No TG Page is ranking, Note that Makemytrip.com is on Top and Abhibus.com is at 5th Position.

So here logic is Google or any other SE will rank website on top if it fully obeys its guidelines and fit for its search algorithm and followed by it will rank less fit websites.

On Bing SE - TG website is Ranking at 5th Position marked by Yellow colour.

On Yahoo SE - TG ranking at 5th position marked by Yellow colour.

On Yandex SE - TG ranking at 3rd Position and Makemytrip at 1st.

Wow!! great TG website is ranking on 1st page of all other Search Engines except Google. and if you observe the other top ranking sites like Makemytrip.com and Redbus.in are ranking on all the search engine including Google with slight variation in ranking that happens because each SE has its own algorithm of ranking factors. But why TG being a top site on other SE don't has visibility on Google?

Why TG is not there on Google?

Has TG Indexed in Google? – Yes! it is Indexed. Check(site:ticketgoose.com)
Does TG not fit for Google Guidelines so it is not showing up?– lets see step by step.

Step:3) Link schemes
Any links intended to manipulate a site's ranking in Google search results will consider as Link scheme and a violation of Google’s Guidelines.

Check list of TG website link building Activities which are against Google guidelines:

Buying or selling links that pass PageRank - No
Excessive link exchanges ("Link to me and I'll link to you") - No
Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links - No
Using automated programs or services to create links to your site - No
Low-quality directory or bookmark site links - Yes
Links with optimized anchor text in articles or press releases or blog Comments distributed on other sites. For example: There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress. - Yes

TG Examples of Unnatural Links:

Blog Comment 1

Blog Comment 2

Note: These Unnatural links affect sites ranking negatively.

7. Forum comments with optimized links in the post or signature,

For example:
Thanks, that’s great info!
- Paul
paul’s pizza san diego pizza best pizza san diego

TG Forum Signature link:

Forum Signature Links 1

Forum Signature Links 2

Admin Reply to Forum Signature 2

Scheme Result: TG was doing 3 Activities against Google Guidelines

Conclusion: By this case study i can say that only because of link scheme Google has put Penalty on the TG website so there are no search result for over optimized keywords on Google Search Engine. To know steps to overcome from this Read: How to Recover from Google Penalty?

Natural link or Unnatural link??

Now lets see some example to differentiate between Natural and Unnatural links

Example 1: Unnatura Link - On Foursquare page which has created to gather information on a particular location to help new visitors almost has 83 tips for that location. as shown in below picture
among 83, 82 are valid comment one which is given by my client name website is invalid because all other users are either suggesting or sharing their experience of that location but TG is talking about its own with backlink which is counted as Unnatural link by Google.

Example 2: Natural Link - In this example TG has commented with a backlink and this post is valid and natural because the content is informative on same forum subject and backlink make sense which leads me travel website where i may book online bus ticket for my fav destination

Outcome:

This case study helps our SEO team to find and remove nearly about 40,000 spam links which are pointing to TicketGoose.com
On Saturday morning i,e 18th Oct 2014 since Google has released Penguin 3.0 update for which we all were waiting since last one year!! we got our expected result.
This morning 18th Oct all major keywords were ranking on 1st and 2nd pages of Google SE and till today these Keywords are ranking well with small fluctuation in ranking positions (Search one yourself by using above mentioned Keywords).

Thanks for reading this blog.... Feel free to share your Outcome by this case study in comment section...!

For consultation & help Contact me @ ataullamomin@gmail.com

If you like this post ping your mail id on light hand side subscribe box to follow up next Case Study :)

How to Recover from Google Penguin Algorithmic Penalty?

2014-09-20T05:06:00.000-07:00

First thing you have to identify the type of penalty affecting to your website, Either

1> Google Penguin - This penalty affects website due to Aggressive link Building.

2> Google Panda - This penalty affects due to thin content on your website.

Lets see Symptoms of Penguin Penalty on website in Details:

Sharp drop in Rankings of group of keywords ( the keywords which are targeted in aggressive link building Ex: if your site is belongs to travel niche and suppose targeted keyword is "Online bus booking" and it was ranking on page 1 suddenly after Penguin update it goes to #100th or #200th position)
The webpages containing keywords ("Online bus booking" or other targeted keywords) might be de-indexed while the rest of the site indexed. (in some case your contact us, FAQ, about us pages will rank instead Home page for primary keywords)
In some case even though you got a penguin penalty you wont get any message concerning unnatural links inside Webmaster Tool, WHY?? because again there are 2 kinds in Penguin Penalty

Algorithmic and

Manual Actions

In Algorithmic Penalty Google robots itself detect all your link building tactics which are against Google guidelines like forum signature links, blog commenting, low quality social bookmarking etc and affect your site by above mentioned factors. And this penalty wont get resolve until next penguin update, but before that make sure you have removed all unnatural links pointing to your website else again you have to wait up to next penguin update (for example: Suppose your website got algorithmic penalty in Penguin5 on Oct 2013 it wont resolve until Google Penguin6 Algorithm update comes. For which webmasters like me whose website is under algorithmic penalty waiting eagerly to get out of this!!)

In Manual Actions - Google team fellow will manually discover unnatural links which are built against Google guidelines and You will get clear message in Google Webmaster tool along with "recommended actions" to recover from penalty. Here you have to execute "recommended actions" mainly they will recommend to remove all unnatural links, Once you done with this action send reconsideration request in WMT. This wont take out your penalty immediately but you will see gradual improvement in your traffic as well as rankings and here in Manual Action no need to wait up to next penguin update.

Have a look where you will get "Manual Actions" in WMT

Once you confirmed by above mentioned points that your website is under "Algorithmic Penalty" not in Manual Actions then follow the below steps.

Steps to Recover Website from Google Penguin "Algorithmic Penalty"

1. Identify all unnatural links pointing to your website by the help of Cognitive SEO tool

Note:Cognitive tool wont discover all unnatural links pointing to your website but yes by this tool you will get clear picture of unnatural links pattern which cause penalty on your website.

2. Discover all backlinks and separate Quality links from unnatural or spam links, Using Webmaster Tool. The best way is download latest discovered links in WMT and review it manually and repeat this step every month.

For better result along with WMT, also make use of SEO Mejestic and Ahrefs tool to discover backlinks.

Read:How to Identify Natural and Unnatural Links - To Avoid Google Penguin Penalty

3.Once you collect all unnatural links start removing these links, like Blog Comments link from blogger domain thin and low quality pages, other niche related directory links, low quality SBM links, over optimized anchor text forum signature links etc

4.If there is no option to remove detected unnatural links and you are unable to contact webmasters of particular sites, Then how do you tell Google not to consider those unnatural links pointing to your website? by Submitting these domain list to Disavow tool.

Syntax: domain:www.xyz.com

5.After this start focusing on Onpage improvements in terms of structure, quality, inner link optimization and user experience. and this time Offpage should be 100% organic.

6. Do not expect immediate result you have to wait up to next penguin update. before that make sure you have done with all suggested steps.

Thanks for reading this Blog..!! Feel free to add your points on penalty recovery steps in comment section.. :)

Google Adwords Quality Score Tricks

2014-01-03T02:20:00.000-08:00

Great tips to Increase Quality Score

Google's Hummingbird - What is it all about?

2013-12-20T02:32:00.000-08:00

Hummingbird Makes Google Interactive Like Human Being

2013-12-20T02:04:00.001-08:00

Hummingbird!!!! Isn’t it a nice way to throw a birthday party? Google announced its biggest update of the year called ‘Hummingbird’ on its 15^thanniversary on September 27, 2013. The recent update has been creating a lot of buzz in the SEO world. Many new doubts and questions are being raised in the SEO industry. Alike other Google updates; this new update has also brought some changes in the SEO strategy.

Before delving upon the depth of hummingbird, let us understand its gist.

The biggest update since 2001.
Caters to the needs of mobile users.
Incorporates advanced knowledge graph.
Human friendly search engine. It gives answers to your query, as if you are communicating with another human being.
Comparison tool added.
A step to promote mobile search and voice search.

What has changed

The value of content with rich information and knowledge has increased a lot. The Google has made an effort to shift search from merely the use of simple keywords and links. Now, keywords and links are not the only measures to determine what to show and what not to show in the search results. Knowledge graph is a feature of Google Search that was launched in May 2012. The knowledge graph uses simple logic that when people search for anything, they are anticipating suitable answers to their query and not the web pages. The knowledge graph has carved a way to provide better answers by organizing information about the real world, real people, places and things. Google has built a database of more than 500 million people, places and frequently requested things to offer a summary of imperative information.

Now, the Google remembers the context of the conversation just like you and me. If you don’t believe, then try this.

I typed a query “Show me images of the Statue of Liberty”. And I got this answer from Google…

After this, I typed “How tall is it”, and I got the below result.

It is just like a conversation between human beings. When we meet someone new, we ask “What is your name? How old are you? What do you do? Just like this, Google can also remember the context of conversation now. There is no need to mention anything separately.

Source: http://www.bestwebsitesdesigner.com

Which websites got affected by Penguin 2.0 and why?

2013-07-17T22:35:00.001-07:00

Reason 1: Websites with spammy link profile and low quality links.

Solution: Remove these links manually as far as possible. Remove footer links and site wide links. Then, you can remove all the low quality back links with SEOmoz and aherfs, site explorer and back link checker. You may have got these links from low quality directories or spammy domains or from some other resources. Make a file of disavow with disavow tool and remove it with Google webmasters tool. Activate your social media; use Twitter, LinkedIn, Facebook, to build genuine natural links.

Reason 2: Websites with duplicate content having irrelevant text which focuses on only keywords to fool the search engine spiders. Websites with unauthorized content. According to Google guidelines for webmasters “Create pages, content for users not for search engines”.

Solution: If your websites have unique, quality and original content, then there is no need to worry. But if you have applied copy and paste tactics, then remove this content immediately. Use Google webmaster tool to remove it from Google search results. Now, focus on generating new content for your website. It will take time, but you don’t have any other option.

Reason 3: Anchor texts with exact matches (money keywords) and too many back-links from irrelevant websites. Links from malware-infected sites and pages which are not indexed.

Solution: If you have more than 10 back links from irrelevant websites, then you will get punished. If you get too many back links within a short span of time, then you will definitely get punished. Remove these back-links. Make your anchor text natural. Remove keyword-rich anchors. Use more natural anchor texts, lsi (Latent Semantic Indexing) keywords, associated keywords, brand name, site URL and generic anchors for instance click here, click etc. Build new high quality inbound link with white hat SEO tactics and abide by anchor text rules.

Penguin updates so far

April 24, 2012: Penguin 1

May 26, 2012: Penguin 2

October 5, 2012: Penguin 3

May 22, 2013: Penguin 4 (This fourth implementation is most important, Google refers it as Penguin 2.0 internally)

Penguin 2.0 goes more deep in your website

When the webmasters were still recovering from the impact of earlier versions of Penguin and its tremors, Google and Matt Cutts introduced more impactful Penguin 2.0. This new version is the next-generation Penguin webspam algorithm which affected more than 2.3% of English-US queries. Penguin 2.0 goes deeper inside your website; previous Penguins had hold of your home pages.

This new Penguin has changed the whole scenario of SEO. Now, old spammy tactics won’t work here. This new Penguin will punish paid links, advertorial spam, link spamming, directory listing, spam indexing and enhance the ranking of authorized websites.

Penguin 2.0 focuses on three ‘real’; REAL AUTHORITY, REAL CONTENT and REAL LINKS.

Since the inception of Penguin 2.0, webmasters are going through lots of fluctuations in the SERP. Generally, webmasters who deploy Black Hat SEO tactics are affected by Google updates such as Penguin and can be harmful to the site.

SEO Vs PPC

2013-02-28T02:53:00.001-08:00

What is 404 Error & How To Fix a 404 Not Found Error

2013-02-26T22:39:00.001-08:00

404 Not Found error messages are frequently customized by individual websites, so keep in mind that the 404 error may show up in just about any way imaginable depending on what website it's shown from.

Cause of HTTP 404 Errors

A 404 error is an HTTP status code that means that the page you were trying to reach on a website couldn't be found on their server.
Technically, an Error 404 is a client-side error, implying that the error is your mistake, either because you typed the URL in wrong or the page has been moved or removed from the website and you should have known.
Another possibility is if a website has moved a page or resource but did so without redirecting the old URL to the new one. When that happens, you'll receive a 404 error instead of being automatically routed to the new page.

How to Fix the 404 Not Found Error

Retry the web page by pressing F5, clicking the refresh/reload button, or trying the URL from the address bar again.
Check for errors in the URL.
Move up one directory level at a time in the URL until you find something.
For example, if www.web.com/a/b/c.htm gave you the 404 not Found error, move up to www.web.com/a/b/.
Search for the page at a popular search engine. It's possible that you simply have the entirely wrong URL in which case a quick Google or Bing search should get you where you want to go.
Clear your browser's cache. For example, if you can reach the URL from your phone but not from your tablet, clearing the cache on your tablet's browser might help. Note: clearing the cache didn't work.
Change the DNS servers used by your computer but only if an entire website is giving you a 404 error, especially if the website is available to those on other networks (e.g. your mobile phone network or a friend in another city).
Finally, if all else fails, contact the website directly.

Errors Like Error 404

The following error messages are related to the 404 Not Found error because they're all client-side errors:
400 Bad Request | 401 Unauthorized | 403 Forbidden | 408 Request Timeout

New Approach to SEO - The new Face of SEO

2013-02-19T01:34:00.000-08:00

Social Media Cheat Sheet

2013-02-14T02:46:00.000-08:00