Tracy aka "The Marketing Soldier"

The Marketing Soldier we utilize a mix of offline and online marketing

2017-05-19T14:31:00.000-04:00

Company NameThe Marketing Soldier | https://www.linkedin.com/in/tcongdon

Dates Employed

At The Marketing Soldier we utilize a mix of offline and online marketing to drive new customers, clients, or patients to you month after month. | DUNS: 047589466

Marketing Consulting Services – NAICS 541613 | SIC 8742 | NIGP 91876 | PSC R422

The Marketing Soldier is engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

Direct Mail Advertising – NAICS 541860 | SIC 7331 | NIGP 91558 |PSC R701 / R604

We handle creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or preparing advertising materials or specialties for mailing or other direct distribution.

Advertising Material Distribution Services – NAICS 541870 | SIC 7319 | NIGP 96153 | PSC R701

When decided it is the best means to get our client's message in front of the correct ideal market we handle direct distribution or delivery of advertisements (e.g., circulars, coupons, handbills) or samples. Such as delivering advertisements or samples door-to-door, placing flyers or coupons on car windshields in parking lots, or handing out samples in retail stores.

Telemarketing & Call Center – NAICS 561422 | SIC 7389 |NIGP 96153 |PSC D307

✓ Implements automated marketing strategies to bring in new customers month after month for businesses while providing rapid return on clients investment
✓ Consistently tests and measures all marketing campaigns put into place to insure positive experience for clients
✓ Develops systems for follow up that combine email, telephone, and direct mail
✓ Creation of retention programs to minimize loss of customers, clients, and patients for our client

Shotgun vs Sniper Rifle, Your Choice

2017-05-12T14:27:00.002-04:00

Ref: Adjust your marketing from a shotgun blast in the dark to sniper rifle-like focus!

Knowing who your ideal customer is changes everything – your product and service offering, marketing strategy, value proposition, pricing, tone of voice, potential partnerships, and more.

While it’s true that defining your ideal customer can feel like you are excluding other audiences who might buy from you, focusing on the right people brings clarity to your marketing efforts which ultimately leads to a more profitable business.

Most business owners and entrepreneurs aren't clear about their ideal customer. For this reason, they waste a lot of time and money trying to sell their product to people who aren't good potential customers.

Your ability to clearly define and focus in on the customers who can most rapidly buy your product or service will be essential to your business success.

We offer this downloadable tool to assist you in narrowing your scope from a spotlight on a crowd to a more laser focused approach. If you like we can email you a better pdf version, just send an email to info@marketingsoldier.com

When filling it out imagine placing an ad in the newspaper for your perfect customer. How would you describe your perfect customer? What prospective customers are the most likely to buy your product or service immediately? What are the most important qualities that your ideal customer would have?

If you'd like a little more assistance in filling it in we are here to help with that too, just call (734) 252-9014

Enjoy your weekend,

-Tracy aka "The Marketing Soldier"

Enjoy 55% off while helping local veterans in need, and their families, enjoy Christmas

2016-12-07T08:17:00.000-05:00

Merry Christmas | Happy Holiday Season to you!

We are a 12+ year old veteran owned marketing company; as such we choose to donate a portion of our profits to the Bloomfield Hills, MI group Fallen and Wounded Soldiers Fund (http://fwsf.org/mission_statement.html) and to MI War Dogs of South Lyon (http://mwdm.org.) While increasing your customers, clients, or sales you are also helping others in need. Plus, our direct mail marketing lists come with a money back guarantee! Attract the customers you WANT.

[References and Testimonies]

We were taking a moment to reach out to you with special offer you might be interested in…

First, what is a new customer worth to you? What does it cost to locate new customers? We ask because we recently hand selected thousands of prospective residential customers for a local business who changed their mind and now we have this perfectly good list that is worth a lot more than we are willing to part with it for.

These lists have been worth their weight in gold, a lot of time sales departments & other co-workers split them.

We have two lists available, each with over 3000 residents listed as ‘seasoned’ buyers, one for Livonia and one for Brighton. This means they are established 50 years old and up individuals that have a combined household income of $100,000.00 minimum to $250,000.00 and up. To make the marketing list even more appealing we have most of their birth months included in the list. With this and their age (also included) you can direct marketing to the correct demographic during the month of their birthday.

Who wouldn’t open a birthday card style mailer sent to them during their birthday month? Include the right offer and you have a new customer/client.

Would like us to assist you in bringing new clients to you? That’s our specialty! Just let us know.

Interested in seeing a sample of the mailing list? Great, we attached one.

A separate list we are sitting on is a list of 1500 Real Estate Property Mangers for $250.00

We can also acquire very targeted lists in many other areas, just ask.

[Excel list emailed immediately upon receipt of PayPal payment. If requested, hard disc (CD) will be mailed out as well the following business day. Normally 3000 prospects goes for .25 cents each, each discounted by 55% for total of $337.5 = yours for 0.112 or 0.11 cents each.]

Please let us know if you are interested in this or any other amazingly powerful marketing lists just in time for some serious holiday marketing!

Thank you for your time,

-Tracy | U.S. Army Veteran

https://www.linkedin.com/in/tcongdon

Mr. Tracy G.J. Congdon - Experienced Marketing Professional - For Hire

Belleville, MI

(734) 252-9014 office

http://getfound-on-google.com

http://marketingsoldier.com

Our current press release can be read here.*

WARNING: Directly communicating with Tracy has been proven to increase sales and thereby income.*

"The main reason that ‪‎Marketing is so important is because nothing happens until somebody is brought in your door." -Dan Kennedy

Get Found on Google & The Marketing Soldier ™

Local Entrepreneur and U.S. Army Veteran Tracy G.J. Congdon Officially Formed New Marketing Company In April

2016-05-31T15:52:00.000-04:00

Local Entrepreneur and U.S. Army Veteran Tracy G.J. Congdon Officially Formed New Marketing Company In April, Delivers Tested And Documented Marketing Strategies.

Mr. Congdon utilizes direct response marketing in his approach to designing marketing automation solutions for his clients, once in place, they provide a nearly immediate return on investment (ROI.) He will begin accepting new clients starting June 6th 2016.

DETROIT, MI

When speaking with Mr. Congdon, who calls himself a "freelance marketer, he offered the following story to demonstrate what he meant by tested and documented. On July 27th of last year, he met with Mary, the owner of an Italian restaurant. She found him through a desperate web search as she was beginning to fear her third year open would be her last year open. Mary reached out via phone and after emailing to set up an appointment, Tracy and his executive assistant went to her location. They listened to her concerns and needs as she seemed to be holding back tears. Mary informed them it was her dream to open a restaurant in her community, but with each passing month there were fewer and fewer customers coming in. Her dream was slowly slipping away. Like many business owners, she invested in expensive ADs out of desperation with no measurable results.

Mr. Congdon says, “He always stresses the dire importance of testing and measuring. If it can’t be measured, how do you know if it is working?” He ended up modifying marketing strategies he designed initially for a previous campaign to bring in new customers for a spa that offered massage, chiropractic, weight loss services and more. He then discussed the importance of knowing exactly what it costs to acquire new customers, what each one is worth, and how to determine the lifetime value (LTV) of a regular customer.

This allowed them to assist her in determining what the ROI needs to be when investing in advertising, and why holding advertising accountable is critical to businesses’ success. After fully laying out how this marketing strategy would drive new customers to her each month, Mary still seemed a bit hesitant. Milling over their proposed solution, Mary finally said she was about to say “not sure I can afford it… when a quote popped into my head. Successful people don’t ask what it costs, they ask what it is worth. Successful people invest in themselves and their education and that’s why they’re successful.” With that Mary was on board and said, “What do we need to do to get started?” Seven business days later on August 5th, her first new customer from this campaign came through her door.

Early this March, Tracy received a phone call from Mary stating she uses the systems and processes they put in place to track and measure every dollar that comes in from the marketing strategies they put in place. Hearing some clicks of her keyboard she then said, “To be exact, over the last seven months we brought in $115,024.00 that we can trace directly back to that campaign. An average of $16,432.35 in operational funds each month since, we put those marketing strategies in place. Thank you, Tracy!” During her call, they set up another appointment with her to put multiple customer retention campaigns in place and calculate her next targeted increase. She gave them a referral they are working with now. Feeling confident with the successful testing and measuring, they feel they have the needed tools in place to begin bringing on new clients as of April 4th 2016.

When Tracy was asked, why “The Marketing Soldier?” His reply was, “After 12 years in the US Army and over 15 years studying and implementing marketing strategies, it seemed appropriate. Running a veteran-owned company, he is asking, “Please give us a ‘like’ on Facebook, http://www.Facebook.com/TheMarketingSoldier and a ‘follow’ on www.Twitter.com/TGJCongdon!”

Congdon admits his website is in need of an upgrade, which he plans to have done later this year; for now it serves its purpose. His contact information is there for business owners who wish to consult with him.

Business owners and sales professionals that decide to consult with The Marketing Soldier can expect:

To start by clearly defining who their ideal target market is.
Craft a powerful message that speaks to them and gets them to respond.
Discover what media works best to deliver this message to their target market.
Put systems and processes in place to automate as much of their marketing as possible, including follow up and customer retention programs.

Along with rolling out his upgraded program in April, he plans to begin hosting a handful of workshops on the following topics:

· Creating your unique selling proposition (USP,) answering the question, “Why should I do business with you over everyone else in your field including the option of doing nothing at all.”

· How to create an offer they can’t refuse: “The Direct Purchase Offer” & “The Lead-Generation Offer”

· Five Secrets to Using Direct-Response Marketing to Market Your Professional Practice

· Creating the “Ultimate Marketing Plan” & “Writing the “Ultimate Sales Letter” (this was a lengthy class broke up into a series) Defining ROI and the true cost to acquire a new customer

· Taking it to the streets: Neighborhood Marketing Strategies
Merchant Cross Promotion and The Reverse Cross Promotion

· Referrals and Retention: The Endless Referral Chain

Above is list of some of the classes Tracy has taught that business owners really liked. He always send out a survey afterwards (via Survey Monkey) and these were some of the highest rated ones.

Tracy said liking to his Facebook page and subscribing to his newsletter is probably the best way to stay informed of his upcoming classes and workshops, to do so please visit his Facebook page and click the ‘sign up’ tab to subscribe.

Happy Administrative Professionals' Day, April 27th 2016

2016-04-27T00:00:00.000-04:00

Administrative Professionals' Day, During World War II, there was a shortage of skilled administrative personnel in the United States due to Depression-era birth-rate decline and booming post-war business. The National Secretaries Association, founded in 1942, was formed to recognize the contributions of administrative personnel to the economy, support their personal development, and to help attract workers to the administrative field. Key figures who created the holiday were the president of the National Secretaries Association, Mary Barrett, president of Dictaphone Corporation, C. King Woodbridge, and public relations account executive at Young & Rubicam, Harry F. Klemfuss.#AdministrativeProfessionalsDay

Are you a “pack animal?”

2016-04-21T20:57:00.001-04:00

If you live in, follow, and hunt with the pack, you may feel safe and safer than you really are, but you will also be controlled, regulated, sometimes bullied, and often go hungry. Packs starve together. Packs go extinct as one.

If you carefully examine business history as well as contemporary business, you’ll find that nearly all the really big winners have defied and distanced themselves from their peer packs.

The most dangerous phrase in the language is, "We've always done it this way." ~ Grace Hopper

5 Reasons to Use Direct-Response Marketing to Market Your Professional Practice

2016-04-20T10:25:00.002-04:00

Direct-Response Marketing for Your Professional Practice

1. Clearly identify your “perfect client” before you do anything.

2. No matter how much or how little the prospect knows about you or your services, create irresistible offer that literally compel them to say, “Market to me more.”

3. Don’t buy more ads--instead, get “in front of” your competition.

4. Embrace the complexity of marketing and work hard to develop marketing that talks to your best prospect no matter where they are on the “moving parade of interest.”

5. Develop a follow-up system, because the real treasure is buried there.

@TGJCongdon

-Mr. Tracy G.J. Congdon CEO of

Get Found on Google, Inc. &

CMO of The Marketing Soldier

"Direct Response Marketing"

(734) 697-0652 (734) 252-9014 ofc

(734) 544-8385 fax (734) 740-0807 cell

Our current press release can be read here.*

WARNING: Directly communicating with Tracy has been proven to increase sales and thereby income.*

Prospectus lists for sale, works GREAT for direct mailings...

2016-04-15T12:37:00.001-04:00

We have prospectus lists for sale that work GREAT for direct mailing business-to-residential or business-to-business i.e. sales/intro letters. In our experience with the correct offer you can expect as high as a 48% response rate.

A list exactly like this was utilized in creating the marketing strategy spoke of in our recent press release!

List’s Preferred Contact Method: Direct (Response) Mail or Postcard

Can include the following demographics:

· Full Name, with salutation i.e. doctor, pastor, bishop etc.
· Full Mailing Address
· Age Range 19 and up
· Household Income
· Birthday Year and Month (available,) AMAZING for promotions & offers
· Wedding Anniversary (available) Also great for promos and offers
· Phone Number (available)

(Nationwide availability)

· Additional Criteria Available too, just inquire

We ask $550.00 to email the list or $570.00 adding list to physical disc and mailing it out to you, example pictured above.

Need a special list created just for you, such as business by type (SIC,) real estate property managers, investors, doctors etc.? We can handle that too!

Please contact us at (734) 697-0652 if you prefer email Tracy@MarketingSoldier.Com

All of our lists are GUARANTEED to have a less than 2% error rate or 100% of your money back. ~ We accept PayPal or company check. ~

That cost is less than 0.18 cents per contact.

What is the average sale worth for you?

A quote from our recent press release...

2016-04-15T12:25:00.000-04:00

Our hope is that we can connect with you

sometime in the near future and together we will

create an impressive success for you,

and in turn for us.

Please, let us know by calling direct at

(734) 252-9014 (call/text.)

Target Marketing

2016-04-14T14:51:00.001-04:00

“The ability to do business with somebody is greatly heightened by target marketing”
–The Marketing Soldier

Press Release: Local Entrepreneur and U.S. Army Veteran Tracy G.J. Congdon Officially Forming New Marketing Company In April, Delivering Tested And Documented Marketing Strategies.

2016-03-23T12:00:00.000-04:00

Mr. Congdon utilizes direct response marketing in his approach to designing marketing automation solutions for his clients, once in place they provide a nearly immediate return on investment (ROI.) He will begin accepting new clients starting April 4th 2016.

-Michael Patrick

When speaking with Mr. Congdon he offered the following story to demonstrate what he meant by tested and documented. On July 27^th of last year he met with Mary, the owner of an Italian restaurant. She found him through a desperate web search as she was beginning to fear her third year open would be her last year open. Mary reached out via phone and after emailing to setup an appointment, Tracy and his executive assistant went to her location. They listened to her concerns and needs as she seemed to be holding back tears. Mary informed them it was her dream to open a restaurant in her community, but with each passing month there were fewer and fewer customers coming in. Her dream was slowly slipping away. Like many business owners she invested in expensive ADs out of desperation with no measurable results. Mr. Congdon says, “He always stresses the dire importance of testing and measuring. If it can’t be measured, how do you know if it is working?” He ended up modifying marketing strategies he designed initially for a previous campaign to bring in new customers for a spa that offered massage, chiropractic, weight loss services and more. He then discussed the importance of knowing exactly what it costs to acquire new customers, what each one is worth, and how to determine the lifetime value (LTV) of a regular customer. This allowed them to assist her in determining what the ROI needs to be when investing in advertising, and why holding advertising accountable is critical to businesses’ success. After fully laying out how this marketing strategy would drive new customers to her each month, Mary still seemed a bit hesitant. Milling over their proposed solution, Mary finally said she was about to say “not sure I can afford it… when a quote popped into my head. Successful people don’t ask what it costs, they ask what it is worth. Successful people invest in themselves and their education and that’s why they’re successful.” With that Mary was on board and said, “What do we need to do to get started?” Seven business days later on August 5^th, her first new customer from this campaign came through her door.

Early this March Tracy received a phone call from Mary stating she uses the systems and processes they put in place to track and measure every dollar that comes in from the marketing strategies they put in place. Hearing some clicks of her keyboard she then said, “To be exact over the last seven months we brought in $115,024.00 that we can trace directly back to that campaign. An average of $16,432.35 in operational funds each month since, we put those marketing strategies in place. Thank you Tracy!” During her call they setup another appointment with her to put multiple customer retention campaigns in place and calculate her next targeted increase. She gave them a referral they are working with now. Feeling confident with the successful testing and measuring, they feel they have the needed tools in place to begin bringing on new clients as of April 4^th 2016.

When Tracy was asked why “The Marketing Soldier?” His reply was, “After 12 years in the US Army and over 15 years studying and implementing marketing strategies it seemed appropriate. Running a veteran owned company, he is asking, “Please give us a ‘like’ on Facebook www.Facebook.com/TheMarketingSoldier and a ‘follow’ on Twitter @TGJCongdon!”

Congdon admits his website www.MarketingSoldier.com, is in need of an upgrade which he plans to have done later this year; for now it serves its purpose. His contact information is there for business owners who wish to consult with him.

Business owners and sales professionals that decide to consult with The Marketing Soldier can expect:

To start by clearly defining who their ideal target market is.
Craft a powerful message that speaks to them and gets them to respond.
Discover what media works best to deliver this message to their target market.
Put systems and processes in place to automate as much of their marketing as possible, including follow up and customer retention programs.

Along with rolling out his upgraded program in April, he plans to begin a subscription based service mailing out a physical newsletter along with a monthly cd. This will include interviews with others in advertising and marketing, with in-depth discussion of techniques from their combined years of creating campaigns for different businesses.

If interested in subscribing to The Marketing Soldier’s email newsletter, please visit this Google shortened web address https://goo.gl/OBgnXB.

Press Release: Over the last seven months we brought in $115,024.00 that we can trace directly back to that campaign. An average of $16,432.35 in operational funds each month since we put those marketing strategies in place.

2016-03-22T17:06:00.000-04:00

When Tracy was asked, why “The Marketing

Soldier?"

His reply was, “After 12 years in the US Army and over 15 years studying and implementing marketing strategies, it seemed appropriate.

Running a veteran-owned company, he is asking, “Please give us a ‘like’ on Facebook, http://www.Facebook.com/TheMarketingSoldier and a ‘follow’ on Twitter @TGJCongdon!”

http://www.MarketingSoldier.Com

View Full Press Release Here: http://www.prweb.com/releases/2016/01/prweb13188445.htm

"Over the last seven months we brought in $115,024.00 that we can trace directly back to that campaign. An average of $16,432.35 in operational funds each month since we put those marketing strategies in place. Thank you Tracy!"

March 1st is National Salesperson Day!

2016-03-02T07:44:00.000-05:00

March is "Irish American Month" and the 1st Friday in March is "National Salesperson Day!"

National Salesperson Day is established to recognize the value of the professional salesperson. This day is meant to recognize the hard work performed by all professional salespeople.

Who is a salesperson? A huge part of the workforce. Some examples include:

Real Estate Agents
Mortgage Reps.
The register clerk at your local coffee shop
Sales associate at your office supply store
Servers / Bartenders

The list goes on and on

Celebrate this day (the 1st Friday in March) by offering thanks and appreciation to any salespeople you come in contact with.

Boost Your Business with Systems that Actually Work, Subscribe Below!

2016-02-18T07:56:00.001-05:00

Boost your business with systems that actually work! Subscribe to the monthly Marketing CD, includes our newsletter mailed out to you all for just $49.95

Below is a partial transcript of our recent monthly CD:

[pictured above]
....

Heather: I have noticed you stress testing and measuring and ROI I mean immediate return in the next week or so not in months.

Tracy: That’s the only way to do it! So here it is we gathered our data loaded it into a CRM customer relationship management tool like Outstand, we love using their website. After looking at the calendar we selected the first business day of the month to begin our campaign. We also looked at the slowest days of the week to take that into consideration for this promotion. So your card arrives in the mail and unlike regular mail no one sets an obvious card down when it is around their birthday right? No, they open it and it reads “Happy 30^th birthday Heather come in on any Wednesday night in the month of February and enjoy one of these offers just for you.”

Heather: Wow, that would definitely work for me!

Tracy: Of course it would, it works for almost everyone. We run this and the anniversary one hand in hand typically. The obvious difference is we have the cards mailed in the month of the anniversary listed and include a much more detailed promotion. Something like the now famous Giorgio letters, which if anyone would like to see those again they can email me at Tracy@MarketingSoldier.Com include their physical address and I will mail them out.

Heather: Such great information. You mentioned Outstand what is that?

[Video on Outstand https://www.youtube.com/watch?v=xXUhpOki77w]

Tracy: It is a third party site where you plug in all your data and you can send out and track really nice looking emails and also send physical mail all from your computer. I had to put together a tutorial on YouTube since I reference it so often I got tired of so many calls and emails about setting it up!

Heather: That’s because you rock.

Tracy: Thanks, another thing that “grinds my gears” as Peter Griffin likes to say is when I go to consult with a business and they have no idea what their average ticket is. So frustrating.

Heather: Can you elaborate on that point?

Tracy: Sure, when you do the birthday club promo we have a minimum of 3000 names we pull for our clients. Divide that by 12 months and you get 250 people (I am just using even numbers to explain this easier.) 250 birthday cards go out with special offers during the first week of the month and let’s say for whatever reason we only manage to get 1/3 of the recipients to respond to us. Well that is still 83 new customers who come in. Since no one eats alone on their special day our research has shown that a birthday dinner for two with drinks etc. averages $136.86. Let’s say it is a particularly slow month and we only had 1 out of every 6 people who got our card come in. That is 42 people with at least one other person come in for dinner. We generated $5,748.12 on a day that was normally slow. Now let’s forecast a slow year and multiply this by 12 and you made $68,977.44 with a simple direct response marketing technique. In this scenario that is still a significant amount over and above what we charged them and what the program cost.

Heather: Even downplaying these numbers it still sounds so impressive!

Tracy: That’s is why this is such a no brainer. By the way our average has been a 48.7% response rate. Crazy, huh? I wanted to quickly point out that any restaurant owner nationwide can call us at (888) 663-9491 and we can pull that consumer data for them.

Heather: Right! I was making some notes on those numbers on your original quote 1/3 or 83 people respond and come in to dine with an average ticket of $136.86 is a whopping $11,359.38 from 4 nights that used to be considered slow. Let’s multiply that by 12, $136,312.56 wow, just wow.

Tracy: When you break it down like that it really becomes crystal clear that businesses can’t afford to not have this system in place. It becomes even more fun in the second year it is in place. Assuming they has a pleasant experience and the business continues with this program the response rate only grows each year. Now you have to look at things like the LTV or lifetime value of that customer. Did they come in for the first time for this promo? Did they become a regular? Are they letting their friends know about this too?

Heather: That really is incredible Tracy

......for this entire program listed above mailed out to you email Tracy@MarketingSoldier.Com with "Guaranteed to fill your seats" in the subject line.

Affordable, Energy Efficient Replacement Windows (586) 943-1245

2016-02-09T07:24:00.004-05:00

Licensed & Insured Window Contractor/Installer,

St. Clair Shores, MI and Surrounding Areas...

Highlighted Profile for February 2016

Call (586) 943-1245 or eMail Mike@MGVwindows.com today for a free quote.

Own or manage a restaurant? We can fill your seats on even the slowest of days!

2016-02-02T08:40:00.000-05:00

We would like to share with you a little information about our surrounding area. There are 10,000+ people “listed” in Belleville and we have all of their birthday months, 758 in February to be exact! Using this we are capable of putting together very powerful direct response mailing campaigns. For some we send out an actual birthday card to these local “potential customers” during the month they were born. This shows you truly care to earn their business. Who else does that?

We have documented a 48.7% average response rate. That’s up to 364 NEW customers this month alone! Multiply that by your average ticket. Especially considering they never come in and eat alone on their birthdays.

Do you see any other local restaurants doing this? Nope, they all choose to send out automated and typically cheap… I mean free emails. How easy is it to overlook or delete an email? That is assuming it didn’t land in the spam box to begin with.

This campaign is especially fun when we target families who have someone turning a significant age such as 13, 16, 19, 20, of course 21, or 40. Even more powerful when we send out anniversary cards! Yes, we have that data available too! (Along with so much more.) Please, ask about the “now famous” Giorgio letters.

Our most successful clients send out a physical birthday card to a good number of (now) regular patrons, along with potential ones, monthly. Each containing multiple offers urging them to come back in and dine. We like to put together these special offers for the restaurants slowest day of the week to help fill that time frame.

Why do people generally stop frequenting a business? A bad experience or because they begin to fill ignored. We can help you avoid these pitfalls.

Marketing outside of Belleville? A quick call and we can get you exact counts and a quote for your chosen area. (Available nationwide.)

Give us a call, an email, or send us a fax to discuss how we can fill your seats on even the slowest of days! - Tracy

Increase Your Customers with "The Business Card Handshake"

2016-01-13T11:42:00.000-05:00

There is a local liquor store near me that I happen to visit regularly enough to be recognized by the staff. (Don't act like you don't have your own spots you visit, LOL!) One day while selecting a "tasty beverage" to take back to my basement pub and watch a little UFC, built in 2012 called "Congdon's Pub," I started a conversation with the GM which eventually became about what is it I do for a living. She was probably thinking how do I afford all the cabernet sauvignon and scotch I purchase there. After explaining that I have accumulated 15 plus years of knowledge and experience in the field of business and marketing she had a look of disbelief so I called her out on it. We strolled to her back office and I sketched out a few very inexpensive and easy things she could do to bring in more business.

During the following 11-week period she handed out 200 of her business cards to people she did not recognize as being her current customers. We made her a goal of handing out no less than 10 a day, as she set about this, on the back of her business card she would write, "free regular coffee or soft drink" and sign it. Then she would tell the prospective customer, "when you come into our store, that drink's on me!" (Like all campaigns I set-up there are metrics in place to track and measure the results.)

Of the 200 she passed out, 51 came back; that's over a 25% return. Obviously, most of those who came in and redeemed that card bought other things. Plus, many of those customers came back for more visits.

The unique thing about a business-card handshake promotion is that it has a strong redemption rate and a strong conversation rate. The reason is that it allows you to develop a personal relationship with potential customers. There's a nice ego boost when a customer knows the manager or owner of a business. It makes them feel special. Take advantage of this.

And don't create some special "free cards" for this purpose. To really make a person feel special, you use your business card. Handwrite the offer on the back and sign it. That will have a much greater impact for you. We often suggest to our clients that they pass out 10 - 15 per week. But it's not just handing them out. It's that 15-second greeting that goes along with it. Here's one that worked really well for a popular local Mexican restaurant. (And why the idea was fresh in my head to use.)

"My name is _________, the General Manager at the _______ (state the location.) (Shake hands.) Have you ever been there before? Do you like burritos and tacos? Well, you're going to like ours. Why don't you come on in and be my guest. (Take out a business card and write the offer on the back in front of them so as not to show it was so pre-planned.) Have an entree on me. Hope to see you soon!

I still get emails telling me great success stories from this one simple idea.

If this one doesn't work for you try reading "the hindsight promotion" below.

A very successful financial advisor from the Grand Blanc / Fenton area and I created a modified version of the Business Card Handshake.
While commuting to work Andrew would have to have his morning coffee. Before he would pay for his beverage, he would first look in his rearview mirror. If he saw a car nicer than his, he would not only pay his tab but also that of the person in the other luxury car as well. He then would ask the person at the drive thru window to hand his business card to the person in the car behind him after writing a brief note on the back. The note read "If you think this is an interesting way of getting your attention, think of the things I could do for your financial portfolio." He got many new clients off of a simple cost for a coffee and a clever use of his business card.

Strategy # 4 out of 47, “Follow Up With Your Prospect!”

2016-01-11T15:00:00.000-05:00

Most businesses leave a lot of money on the table because they don't follow up!

I remember moving to my home in Belleville and keeping all of the postcards, direct mail, etc. I began receiving as part of local companies “first mover” campaigns. I wanted to study their marketing efforts so I separated them into stacks on a table in my office and I expected to get piece after piece sent to me.

However most business only sent me 1 or 2 pieces. If they had followed up with me more aggressively, they would have quickly achieved “top of mind” status when I was ready to buy.

Below is an example of a multi-step campaign I designed for a chiropractor client of mine, Dr. Dan H. When reading this over think about how you can use a similar campaign to get more customers, clients, or patients to your business.

It took me a long time to design this very successful multi-step direct response campaign but I know for a fact (in 01/12) that no other chiropractor in our community is doing this. Even if they knew he was doing it they would not want to take the time and effort to implement it.

My client was a chiropractor that as of Jan 2012 specialized in treating patients with bulging, herniated, and degenerative discs. He did not accept general chiropractic patients and actually turned them over to an associate in his office who did.

We determined he was spending about $10,000 per month on advertising not including the costs of the follow up sequence we created, this ran about $100.00 per person. He was using blog-talk radio commercials, a weekly hour long podcast, lead capture sites with “free reports,” Google ADwords campaigns, phonebook, Valpak, newspaper ads, and hosting bi-monthly seminars along with some other advertising avenues.

Diverting a few of these ill placed ad dollars we ran a lead generation ad pulling in 74 leads. This boiled down to roughly $27.00 a lead. The prospect would answer the ad we put together call for the “free report” and we would get their name, address, email, and phone number and begin marketing to them right away.

So impressed by the results we created a system to duplicate the results as often as he chose. Here is the follow-up sequence that we put together and used after physically mailing out the free report:

Mail free report along with research article and printed MRI example for discussion in report. Sending patient testimonials along with this report as well.
Immediately – Email sent right away confirming their order of the free report with a link to the website with more testimonials.
1 day later – Email prospect to inform that the free report is on the way and what’s included with the report.
4 days later – Call prospect to confirm receipt of the report and ask if they have any questions or would they like to schedule an evaluation.
1 day later – Mail personal thank you note from the doctor.
4 days later – Send email letting them know about the next letter they are about to receive.
1 day later – Mail letter with a return envelope for them to send their most recent MRI for review. Included is a pre-paid envelope and a quick questionnaire about their current condition. This free MRI review only available for 14 days from the time stamped receipt of the letter.
7 days later – Send another letter in the mail to talk about the free MRI review and let them know they only have 7 days left.
3 days later – Post card is dropped in the mail reminding them of the MRI offer.
3 days later – Added to the monthly newsletter and will continue to mail them until they die or call and ask to be removed from the mailing. As we have new testimonials we mail them along with the monthly newsletters. Sometimes these testimonials are on audio CD, or DVD, or printed along with a picture of the client.

(The last few items in # 10 are so inexpensive to produce and mail out it BLOWS my mind that when I mention these options they are met with such resistance. The few that utilize those tools are absolutely amazed by the powerful results.)

Well that is the gist of the mailing / emailing follow-up sequence that goes along with the free report. Since May 2012 he has mailed out hundreds of these free reports and is consistently booked out 2-3 weeks before someone can see him as a new patient.

-Mr. Tracy Congdon

Renegade Marketer

(734) 740-0807 direct/cell

(734) 252-9014 office/v-mail
(734) 54408385 fax
www.MichiganBusinessesOnline.Com

"We cut through the clutter of normal advertising to create a steady stream of A-List, ready to buy customers, clients, patients (prospects) for your business month after month or your money back, GUARANTEED!"

Looking For A Virtual Assistant or Virtual Office To Help Grow Your Business?

2016-01-05T15:24:00.000-05:00

Highlighted Business Professional Profile

for Jan. 5th 2016

Ready to get more done?

Imagine having a trusted go-to person for your every need, whether it's business or personal.

You don't have to imagine it! Go-To Pro gives you a U.S-based Virtual Assistant who'll take care of your to-do list for a fraction of the cost of a full time executive assistant.

Heather Shanks owner of Go-To Pro offers the following services, also listed on her website found at http://www.go-topro.com, to ease your burden and allow you to focus on what you do daily to run your business.

Call (586) 209-4686 (or Text) Fax (586) 806-5479

"We are proud to offer our on-site services to Macomb, Oakland, and Wayne County." -Heather

Available on-site and off

Handling incoming phone calls, so you can work without the worry of missing an important call. This results in your customer dialing the next number offering the same service/product you do.

Your calls are answered professionally by a live person

Word Processing/Data Entry
Mass Mailings/Assemble direct mail
Customer Service Support- Order Processing, Invoicing, Statements

Web Research
Social Networking-Twitter, Facebook, LinkedIn, etc.

Market Research
Secret Shopping
Analytics/Research

Schedule Management
Appointment Reminders

Helping to bring in additional business for you:

Appointment Setting
Telemarketing - Outgoing Sales

Article Posting/MLS Posting to various sites

Accounts Payables/Receivables
Deposits/Cash Posting

Trade Shows/Promotions/Demonstrations
Brand Awareness/Public Relations
Logistics/Event Backup

Human Resources-Applicant Screening, Recruiting, Background Checks

Editing/Proofreading
Filing
Office Cleaning

Call (586) 209-4686 (or Text) Fax (586) 806-5479

https://www.facebook.com/GoToPro http://www.go-topro.com/

We Specialize in Direct Response Marketing!

2016-01-05T10:42:00.001-05:00

Direct response is "a type of marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured, and attributed to individual advertisements." [VIDEO] -> https://goo.gl/9frvUf <- length 1:36

Southeast, MI Use Door Hangers To Boost Your Sales! (734) 252-9014

2016-01-04T16:30:00.000-05:00

Give your business an immediate and significant boost in sales, have door hangers with your message on it professionally hand delivered to your target market!

Get 100s of NEW Clients, Patients, or Customers
Low upfront cost with a very high and immediate return, unlike other forms of advertising
Much higher response than Valpak, and the phone book
Average is 5% return or 250 NEW customers (out of 5000.)
Great for holidays, seasonal businesses, and for filling events
We Americans are bombarded with over 4000 ADs / commercials daily, this cuts through the clutter
It’s very difficult for your potential customers to ignore a well-designed flyer on their door when they return

Testimonies | Our Service Area

Video: Get A Nationwide Audience With A Press Release (734) 252-9014

2015-12-23T11:54:00.000-05:00

Press Release Writing / Distribution (734) 252-9014

Details can be found on http://goo.gl/DpeYUL

You can select the contact form button on the end of the video too.

How would starting 2016 with 50+ NEW customers, clients, or patients help your business?

2015-12-16T16:44:00.000-05:00

We have adopted the motto: "In God we trust, all others must show data." That's why you will find our data in the form of screenshots (below, click to enlarge) of one of the less successful PR campaigns we ran earlier this year.

That PR still brought in thousands of views to their website, several hundred inquiries / conversations, and they ended up with 108 new customers. (We are talking about weeks after the release launched not months.)

They made the $2,200.00 they spent with us for the PR over and over many times.

~ This brings up a good point we always teach...
You should NEVER invest in any advertising that you can not track and does not produce a nearly immediate return on investment. ~

A couple questions to ask yourself... How much is my average sale? What does my average customer spend? Hopefully you know the answer to these. Take that figure and multiply it by 108 NEW customers. How would this help your business's bottom line?

Since it takes a week or two to write and get ready for release we always ask for 50% down while we write it. Once the first draft is ready we send it back to the company for approval and then it goes to our editor Kathryn, who holds one of her Masters in English. Then once more to the company for the final green light before we submit it. The balance is due just prior to the release.

Kathryn and her credentials can be found on LinkedIn at https://www.linkedin.com/in/kathryn-ryan-43b5aa52

We always release at 3:00 am EST on Monday's. This is the proven time journalists and editors are looking for source material.

If you are ready to get a jump on your competition and kickstart 2016 we can send by email, mail, fax, or hand deliver a written out quote or invoice complete with our 100% money back guarantee. We can accept the 50% down through PayPal or by check. If you need our EIN just ask.

"A grassroots marketing campaign is just as effective as television and billboard advertising without requiring the big budget. It is much harder to ignore a flyer or leaflet hanging on your door knob when you arrive home from work, or a poster or handbill at your favorite coffee shop than it is to change the channel or install an advertisement blocker. Guerilla marketing is here to stay and often available for a far less investment than you may expect and usually able to provide a much better return."

The cliché is true: time waits for no one. There are always ample 'reasons' to wait - and the over-whelming (and unsuccessful) majority do!

Give us a call at (734) 252-9014 or email
PR@GetFound-on-Google.Com or send us a fax at (734) 544-8385

Wishing you the best and we look forward to hearing from you soon,
-Tracy G.J. Congdon

PS Check out our latest website atMichiganBusinessesOnline.Com

Give Your Business an Immediate and Significant Boost in Sales

2015-12-10T16:28:00.000-05:00

Give your business an immediate and significant boost in sales, have door hangers with your message on it professionally hand delivered to your target market!

Get 100s of NEW Clients, Patients, or Customers
Low upfront cost with a very high and immediate return, unlike other forms of advertising
Much higher response than Valpak, and the phone book
Average is 5% return or 250 NEW customers (out of 5000.)
Great for holidays, seasonal businesses, and for filling events
We Americans are bombarded with over 4000 ADs / commercials daily, this cuts through the clutter
It’s very difficult for your potential customers to ignore a well-designed flyer on their door when they return

Testimonies | Our Service Area

If you would like a quote or more information please email

PR@GetFound-on-Google.Com or call (734) 252-9014

Need a nationwide reach? Try a Press Release, we will write (with your help) and distribute it reaching tens of thousands of potential customers, clients, patients, or prospects. This drives tremendous traffic to you and creates hundreds of backlinks from reputable sites to your website.

~ Everything we do is measured and tracked to show you GUARANTEED results ~

Michigan Businesses Online, would like the opportunity to interview you for our website!

2015-11-19T15:49:00.000-05:00

Our newest company, “Michigan Businesses the e-Magazine,”

can be found online at michmagazine.weebly.com!

www.MichiganBusinessesOnline.Com has begun selecting locally owned businesses for interviews, and will assist them in gaining exposure, driving traffic, and sales.

We would do this through an interview, write it up have it uploaded on our blog. At which time it would be shared across all of our connected social media platforms. After the initial write up is complete the document must pass our editors’ approval. Kathryn holds a Masters in English and is a valued member of the team.

(This interview should not be confused with a news/press release which is submitted to hundreds of thousands of nationwide news and media outlets, we do this for a low cost.)

Over the years we have done plenty of research and there isn't much along the lines of the service(s) we plan to offer. While there are other physical magazines and journals with online counterparts most of them come with a high fee.

Having originally started up our business in 2009 to focus on SEO and video marketing we have effectively built sustainable traffic for our pages. Due to evolving methods we have shifted our techniques. While we continue to do drive results we wish to share that traffic helping other MI businesses grow.

Based upon Google analytics our blog receives 1000s of views monthly.

If you are interested in reaching out to us in reference to us conducting an interview please visit http://michmagazine.weebly.com/contact then fill out the short form or call (734) 252-9014 between 10:00 am – 6:00 pm Monday through Saturday.

Thank you

-Tracy

Tracy G.J. Congdon

Renegade Marketing

(734) 252-9014

MiBizz@GetFound-On-Google.Com

Tracy aka "The Marketing Soldier"

The Marketing Soldier we utilize a mix of offline and online marketing

Company NameThe Marketing Soldier | https://www.linkedin.com/in/tcongdon

Dates Employed

Shotgun vs Sniper Rifle, Your Choice

Ref: Adjust your marketing from a shotgun blast in the dark to sniper rifle-like focus!

Enjoy 55% off while helping local veterans in need, and their families, enjoy Christmas

Local Entrepreneur and U.S. Army Veteran Tracy G.J. Congdon Officially Formed New Marketing Company In April

Mr. Congdon utilizes direct response marketing in his approach to designing marketing automation solutions for his clients, once in place, they provide a nearly immediate return on investment (ROI.) He will begin accepting new clients starting June 6th 2016.

Happy Administrative Professionals' Day, April 27th 2016

Are you a “pack animal?”

5 Reasons to Use Direct-Response Marketing to Market Your Professional Practice

Direct-Response Marketing for Your Professional Practice

Prospectus lists for sale, works GREAT for direct mailings...

A quote from our recent press release...

Target Marketing

“The ability to do business with somebody is greatly heightened by target marketing” –The Marketing Soldier

Press Release: Local Entrepreneur and U.S. Army Veteran Tracy G.J. Congdon Officially Forming New Marketing Company In April, Delivering Tested And Documented Marketing Strategies.

Press Release: Over the last seven months we brought in $115,024.00 that we can trace directly back to that campaign. An average of $16,432.35 in operational funds each month since we put those marketing strategies in place.

When Tracy was asked, why “The Marketing

Soldier?"

March 1st is National Salesperson Day!

March is "Irish American Month" and the 1st Friday in March is "National Salesperson Day!"

National Salesperson Day is established to recognize the value of the professional salesperson. This day is meant to recognize the hard work performed by all professional salespeople.

Boost Your Business with Systems that Actually Work, Subscribe Below!

Boost your business with systems that actually work! Subscribe to the monthly Marketing CD, includes our newsletter mailed out to you all for just $49.95

Boost your business with systems that actually work! Subscribe to the monthly Marketing CD, includes our newsletter mailed out to you all for just $49.95

Affordable, Energy Efficient Replacement Windows (586) 943-1245

Licensed & Insured Window Contractor/Installer,

St. Clair Shores, MI and Surrounding Areas...

Call (586) 943-1245 or eMail Mike@MGVwindows.com today for a free quote.

Own or manage a restaurant? We can fill your seats on even the slowest of days!

Increase Your Customers with "The Business Card Handshake"

Strategy # 4 out of 47, “Follow Up With Your Prospect!”

Most businesses leave a lot of money on the table because they don't follow up!

Looking For A Virtual Assistant or Virtual Office To Help Grow Your Business?

Highlighted Business Professional Profile

for Jan. 5th 2016

Heather Shanks owner of Go-To Pro offers the following services, also listed on her website found at http://www.go-topro.com, to ease your burden and allow you to focus on what you do daily to run your business.

We Specialize in Direct Response Marketing!

Southeast, MI Use Door Hangers To Boost Your Sales! (734) 252-9014

Video: Get A Nationwide Audience With A Press Release (734) 252-9014

Press Release Writing / Distribution (734) 252-9014

Details can be found on http://goo.gl/DpeYUL

How would starting 2016 with 50+ NEW customers, clients, or patients help your business?

The cliché is true: time waits for no one. There are always ample 'reasons' to wait - and the over-whelming (and unsuccessful) majority do!

Give Your Business an Immediate and Significant Boost in Sales

Michigan Businesses Online, would like the opportunity to interview you for our website!

“The ability to do business with somebody is greatly heightened by target marketing”
–The Marketing Soldier