BrandArena

Nigeria's DMO to Reopen N1.2tn Bonds as Government Seeks Fresh Domestic Borrowing

noreply@blogger.com (BrandArena) — Fri, 19 Jun 2026 18:05:34 +0000

Nigeria’s Debt Management Office (DMO) will reopen two existing bonds worth a combined N1.2 trillion for subscription at its monthly auction scheduled for 22 June, as the government intensifies efforts to finance its domestic borrowing programme.

The debt agency plans to raise N1.2 trillion through the reissuance of 10-year and 20-year bonds, offering N600 billion in each instrument. Settlement is expected to take place on 24 June 2026.

The latest offer comes after a relatively weak outing in the previous month, as an inverted yield curve continued to influence investor sentiment in the fixed-income market.

An inverted yield curve occurs when investors earn higher returns from shorter-term debt instruments than from longer-dated securities, a development that typically signals cautious market expectations and changing risk preferences.

Ahead of the June auction, Nigeria’s bond market closed on a weaker note, with average yields rising by seven basis points to 16.89 per cent.

The most significant declines were recorded at the short end of the yield curve, particularly on the November 2029, July 2030 and February 2031 instruments. The increase in yields reflects a decline in bond prices as investors adjust their positions in anticipation of fresh supply.

The reopening of the bonds forms part of the Federal Government’s broader domestic borrowing strategy and comes at a time of elevated yields across Nigeria’s fixed-income market, presenting investors with opportunities to lock in relatively attractive returns.

PRISA opens applications for PRISMS Young Voices 2026 to nurture Africa’s next generation

noreply@blogger.com (BrandArena) — Fri, 19 Jun 2026 18:02:07 +0000

The Public Relations Institute of Southern Africa (PRISA) has opened applications for PRISMS Young Voices 2026, inviting communications professionals and final-year students under the age of 30 to take part in one of the sector’s leading initiatives for emerging talent development.

The programme seeks to provide young professionals with first-hand exposure to the strategic thinking, leadership and innovation shaping the future of public relations across Africa.

According to PRISA, public relations has always been rooted in perspective - the ability to transform fragmented moments, shifting realities and complex conversations into compelling stories that influence industries, organisations and society.

PRISMS Young Voices was created to bridge the gap between emerging talent and established industry leaders by offering selected participants access to the PRISMS judging environment, award-winning campaigns, mentorship opportunities and senior-level industry engagement.

The initiative is part of the 2026 PRISMS Awards, which will be held under the theme, Kaleidoscope: Patterns of Impact Across Past, Present & Future. The theme reflects a communications industry increasingly shaped by evolving media landscapes, cultural shifts, technological advancement, creativity and changing patterns of human behaviour.

As the communications profession continues to evolve amid growing digital influence, artificial intelligence-driven engagement and changing audience expectations, PRISMS Young Voices aims to identify and nurture a new generation of communicators capable of crafting impactful narratives across the African continent.

“Communications is evolving rapidly, and younger professionals are increasingly influencing how brands, organisations and institutions engage with society,” said Thabisile Phumo, Chief Judge of the 2026 PRISMS Awards. “PRISMS Young Voices creates space for emerging talent to get meaningful exposure to the standards, thinking and strategic work shaping the professional today. We want to create access, build confidence and help develop the next generation of industry leaders.”

PRISA said successful applicants will benefit from mentorship and networking opportunities with industry professionals, exposure to award-winning campaigns and the PRISMS judging process, professional development opportunities and deeper industry insights.

Participants will also gain increased visibility through PRISA and PRISMS communication platforms, while joining a growing network of PRISMS Young Voices alumni.

Michael Becomes Highest-Grossing Music Biopic, Overtakes Bohemian Rhapsody at Global Box Office

noreply@blogger.com (BrandArena) — Fri, 19 Jun 2026 17:58:41 +0000

Michael has surpassed Bohemian Rhapsody at the global box office, achieving a significant milestone for music biopics and reaffirming the enduring worldwide appeal of legendary music icons on the big screen.

The film has now overtaken the 2018 Freddie Mercury biographical drama, Bohemian Rhapsody, which had long been regarded as one of the highest-grossing music films in cinema history. The achievement further underlines the strong commercial momentum behind Michael, which has continued to attract audiences across multiple international markets since its release.

Industry analysts have attributed the film’s success to its broad global reach and the enduring popularity of its subject. The story of Michael’s life and legacy has resonated with audiences across generations, driving repeat viewership and sustaining international interest.

Much like Bohemian Rhapsody, which chronicled the rise of Queen and its charismatic frontman Freddie Mercury, Michael draws strength from a compelling blend of nostalgia, musical heritage and emotional storytelling. Both productions have successfully tapped into audiences’ deep connections with globally influential artists, transforming cultural legacy into impressive box office returns.

The film’s performance also reflects a wider trend within Hollywood, where music biopics have emerged as one of the industry’s most dependable genres. Over the past decade, cinema-goers have increasingly embraced films that explore the personal and professional journeys of iconic musicians, particularly those supported by high production values and extensive global releases.

Bohemian Rhapsody previously set a benchmark for music-based storytelling, earning widespread acclaim and substantial commercial success around the world. Its achievements helped reignite interest in music-centred narratives within mainstream cinema. However, Michael has now raised the bar further by establishing a new benchmark for global earnings within the genre.

International markets have played a crucial role in the film’s success. Audiences across Europe, Africa, Asia and the Americas have contributed significantly to its growing box office totals, reflecting the universal appeal of Michael’s music and cultural influence.

Beyond the financial milestone, the film’s performance highlights the lasting relevance of legacy artists in contemporary entertainment. Decades after reaching the height of their fame, figures such as Michael continue to dominate global popular culture, demonstrating that their influence transcends generations.

For the film industry, the success of Michael reinforces the commercial viability of high-quality biographical films centred on globally recognised musicians. Studios are increasingly investing in similar projects in the hope of replicating the successful combination of emotional storytelling and established fan bases that drives strong box office results.

While Bohemian Rhapsody remains a landmark achievement in its own right, the rise of Michael signals evolving audience preferences and sets a new benchmark for future music biopics. The rivalry between the two films illustrates how legacy, storytelling and global fan engagement continue to shape the modern entertainment landscape.

With this latest accomplishment, Michael not only secures its place in the history of music cinema but also reaffirms the enduring global power of iconic musical legacies on the silver screen.

MTN Ghana Slashes Fibre Broadband Prices as Push for Affordable Internet Gains Momentum

noreply@blogger.com (BrandArena) — Fri, 19 Jun 2026 17:56:13 +0000

MTN Ghana has announced substantial cuts to its fibre broadband tariffs, reducing the cost of several home internet packages as demand grows for more affordable and accessible internet services across the country.

The move, which affects multiple Fibre-to-the-Home (FTTH) plans, comes amid increasing public concern over the cost of broadband services and follows engagements between the telecommunications operator and the Ghanaian government.

The price reduction has been welcomed by consumers, many of whom have repeatedly called for cheaper internet access as digital services become increasingly integrated into everyday life.

Announcing the development, Ghana’s Minister for Communication, Digital Technology and Innovations, Sam George, said the review formed part of wider efforts to make high-quality internet services more accessible to citizens. He explained that the government had engaged MTN after receiving numerous complaints from consumers over broadband pricing.

According to the minister, improving internet affordability remains a national priority as connectivity becomes essential for education, commerce, remote working, entertainment and access to government services. He also suggested that discussions could be extended to other service providers as part of broader efforts to encourage more competitive pricing across the telecommunications industry.

Under the revised pricing structure, MTN’s unlimited 100Mbps fibre package has recorded the biggest reduction. The monthly subscription, previously priced at GH¢987, will now cost GH¢299.

Customers can also subscribe to a 300Mbps unlimited broadband package for GH¢444 per month, while a 500Mbps package will be available at GH¢999 monthly.

The new pricing is expected to ease financial pressure on households and businesses that rely heavily on stable, high-speed internet connectivity. Small and medium-sized enterprises, students, content creators and professionals working remotely are among those likely to benefit most.

The announcement comes as broadband demand continues to surge across Ghana, driven by increased use of video conferencing platforms, streaming services, cloud applications, online education and digital commerce.

Growing dependence on internet connectivity has intensified calls for telecommunications companies to provide better value for consumers.

MTN has spent recent years expanding its fibre infrastructure to meet rising demand. Since launching its fibre broadband service in 2016, the company has continued to extend network coverage and invest in upgrades designed to improve speed, reliability and customer experience.

The company’s internal data underscores the rapid evolution of digital consumption patterns. Average monthly data usage per customer rose to 12.5GB in 2025 from 10.8GB a year earlier, reflecting consumers’ increasing reliance on online services.

As Ghana’s largest telecommunications operator, MTN serves more than 31 million subscribers and commands a significant share of the country’s telecoms market. Its active data customer base approached 20 million users by the end of 2025, further cementing its role in driving Ghana’s digital transformation.

Beyond Ghana, MTN continues to strengthen its broadband presence across Africa. In Nigeria, the company offers FibreX, a range of unlimited broadband services tailored to residential and business customers, highlighting its wider strategy of expanding fixed broadband infrastructure alongside its mobile network operations.

Industry analysts say the latest price cuts could reshape the competitive landscape by accelerating broadband adoption and encouraging rival operators to review their own pricing strategies.

Lower internet costs are widely seen as critical to expanding digital inclusion, stimulating innovation and enabling more citizens to participate fully in the digital economy.

Toyota Launches First Fully Electric bZ4X SUV in Kenya as EV Adoption Accelerates

noreply@blogger.com (BrandArena) — Fri, 19 Jun 2026 17:54:13 +0000

Toyota has officially entered Kenya’s fast-growing electric vehicle (EV) market with the launch of the fully electric Toyota bZ4X SUV, signalling the Japanese automaker’s ambitions to strengthen its presence in East Africa’s evolving mobility sector.

The vehicle was unveiled by CFAO Motors, Toyota’s authorised distributor in Kenya, making it the company’s first fully electric SUV offering in the country.

The launch comes at a time when interest in electric mobility is gaining momentum across Kenya, driven by rising fuel prices, increasing environmental awareness and the gradual expansion of charging infrastructure.

Speaking at the launch, CFAO Mobility Kenya Managing Director Arvinder Reel described the bZ4X as a major milestone in the future of transportation and a reflection of Toyota’s commitment to reducing carbon emissions.

“The bZ4X represents the next chapter in mobility. With its zero-emissions, impressive range and standard-setting safety features, this innovative SUV ensures our customers don’t have to choose between cutting-edge electric performance and trusted, durable engineering,” Reel said.

The launch also supports Toyota’s global “Beyond Zero” strategy, which centres on developing low and zero-emission mobility solutions while preserving the brand’s longstanding reputation for reliability and durability.

The Toyota bZ4X is powered by a 73.1kWh lithium-ion battery that delivers a driving range of up to 516 kilometres on a single charge, depending on road conditions and driving habits.

The electric SUV generates 215 horsepower and 337Nm of torque, allowing it to accelerate from 0 to 100km/h in just over five seconds. Power is delivered through a single-speed eAxle transmission engineered for smooth and quiet driving.

Toyota has also focused on reducing charging concerns among prospective buyers. Using a 150kW DC fast charger, the battery can be recharged from 10 per cent to 80 per cent in approximately 30 minutes.

To further reassure customers, the company is offering an eight-year or 120,000-kilometre battery warranty.

Built on Toyota’s dedicated e-TNGA electric vehicle platform, the bZ4X places its battery beneath the vehicle floor, lowering its centre of gravity while improving stability, handling and interior space.

The SUV features a ground clearance of 213mm, making it suitable for urban commuting as well as rougher terrains common across parts of Kenya.

Its off-road capabilities are supported by Multi-Terrain Select, X-Mode and Downhill Assist Control systems designed to enhance traction and performance on difficult surfaces.

The vehicle also offers a water-wading depth of 500mm and comes fitted with 20-inch alloy wheels.

Inside, the bZ4X offers a spacious cabin equipped with synthetic leather seats, heated front seats, a panoramic sunroof and a 12.3-inch infotainment display.

Safety remains a central feature, with Toyota Safety Sense integrating pre-collision systems, lane-keeping assistance, electronic stability control and multiple airbags.

Toyota’s entry into Kenya’s electric vehicle market reflects a broader transition towards sustainable transportation across the country.

Although electric motorcycles and three-wheelers currently account for a significant share of adoption, passenger EVs are becoming increasingly visible in major urban centres, including Nairobi, Mombasa and Kisumu.

With charging infrastructure continuing to expand and consumer confidence in electric vehicles growing, Toyota is positioning itself to compete in one of East Africa’s most promising mobility markets.

LG Elevates Home Entertainment with Free DStv Stream Campaign in Nigeria

noreply@blogger.com (BrandArena) — Fri, 19 Jun 2026 17:47:39 +0000

...New campaign designed to bring families and friends

LG Electronics has announced the launch of a compelling new campaign that redefines how football is experienced at home. Designed to capture the excitement of the season, the initiative transforms everyday living rooms into vibrant spaces filled with the energy, passion, and shared joy of the game.

Running through the end of July, the campaign introduces a unique opportunity for customers to experience football in a more engaging and accessible way. Consumers who upgrade their televisions at LG showrooms nationwide will receive a complimentary two-month DStv Stream subscription on LG Smart TVs from 43 inches and above, opening the door to live matches, expert analysis, and premium entertainment content.

At the heart of this experience is LG’s commitment to delivering exceptional picture quality and seamless usability. LG OLED TVs offer perfect blacks, infinite contrast, and smooth motion that captures every detail on the pitch, while LG QNED TVs deliver vibrant colors and remarkable clarity that enhance every pass, goal, and celebration. Together with the webOS platform, which brings together thousands of apps, live TV, and personalized content in one intuitive interface, LG ensures that viewers can easily access and enjoy their favorite football moments without interruption.

To deepen engagement with fans, LG is aligning with DStv’s popular Social Corner program, where respected sports analysts share insights, relive key moments, and celebrate the spirit of the game. This collaboration places LG TVs at the center of the conversation, highlighting how technology can elevate not just what people watch, but how they experience it together.

Beyond the screen, the campaign extends into a broader consumer journey through engaging content across multiple platforms. Customers visiting LG showrooms will not only discover the power of advanced display technology but also stand a chance to win exciting gifts, making each upgrade both rewarding and memorable.

Speaking on the campaign, Mr. Choongbae Seok, General Manager, Home Entertainment, TV Division, LG Electronics Nigeria, emphasized the company’s vision for meaningful innovation. “At LG, we believe that great technology should bring people closer together. Through our partnership with DStv Stream and the power of our webOS platform, we are creating an experience where football is not just watched, but shared. Our OLED and QNED TVs are designed to make every moment feel real, allowing families and friends to connect, celebrate, and enjoy the game in a more personal way.”

The webOS platform has powered LG TVs for over a decade, earning global recognition for its intuitive, user-friendly interface that makes navigation and personalization effortless. With a growing ecosystem of global partners, webOS continues to play a key role in driving LG’s future growth across a wide range of connected devices and experiences.

At the core of this innovation is LG’s award-winning webOS platform, designed to bring a world of entertainment into one seamless hub. With access to over 4,000 apps, including leading streaming services, live TV, gaming, and free content channels, webOS offers a rich and diverse content experience in one place. Its intuitive interface, personalized recommendations, and smooth navigation make discovery and enjoying content simple, ensuring that every viewer can easily access their favourite football matches, shows, and entertainment without interruption.

LG Channels further enriches this experience by offering a wide selection of free live and on demand content including movies, news, sports, and entertainment. With an expanding library of channels available directly on LG TVs, users can discover more content with ease and convenience.

With this campaign, LG goes beyond delivering televisions to offering a complete home entertainment solution. By combining cutting edge innovation, intuitive technology, and meaningful partnerships, LG continues to bring its Life’s Good promise to life, creating moments that matter and experiences that bring people closer every day.

For more information on LG Smart TVs and webOS, visit https://www.lg.com/africa/tv-audio-video

Analysts Warn of Rising Risks as Foreign Exchange Markets Become Overcrowded

noreply@blogger.com (BrandArena) — Mon, 15 Jun 2026 19:04:32 +0000

Foreign exchange markets are increasingly vulnerable to sudden reversals as traders continue to concentrate heavily on the US dollar and carry trade strategies, according to a new market analysis by JustMarkets.

The brokerage said market positioning is beginning to carry as much weight as traditional economic fundamentals, creating conditions where even seemingly sound investment strategies could quickly unravel.

Its latest analysis highlights a growing build-up in trades linked to the US dollar and carry trades – strategies that seek to profit from differences in interest rates between currencies – as a key risk factor in the weeks ahead.

The US dollar has remained supported by elevated interest rates and delayed expectations of monetary policy easing by the US Federal Reserve. These conditions have encouraged investors and traders to increasingly adopt similar carry trade positions.

However, JustMarkets warns that when too many market participants crowd into the same trades, those positions become susceptible to abrupt and potentially severe reversals.

According to the analysis, a “crowded trade” is not necessarily a negative development and may simply reflect a widely accepted view supported by strong economic fundamentals. The risk arises when market sentiment becomes overly one-sided.

In such scenarios, any change in market conditions can trigger a rush for the exits, with traders unwinding positions simultaneously. Stop-loss orders often accumulate around similar price levels, while market liquidity can diminish precisely when prices are moving most aggressively.

JustMarkets said this combination frequently creates a domino effect that accelerates price movements in the opposite direction.

The brokerage also noted that significant market disruptions are not always required to trigger such reversals.

Instead, relatively minor developments, including weaker-than-expected economic data, subtle changes in central bank communication or fresh geopolitical developments, can quickly alter investor sentiment.

Once confidence begins to weaken, traders often unwind positions collectively, magnifying both the pace and magnitude of market moves.

Carry trades, in particular, are considered highly exposed under current market conditions. While these strategies generally perform well during periods of market stability, they can rapidly deteriorate when investor sentiment shifts from a risk-on environment to a risk-off stance, often leading to swift liquidations and sharp corrections.

JustMarkets further argued that today's market environment is especially vulnerable to positioning-driven volatility due to persistent inflationary pressures, heightened geopolitical tensions and ongoing uncertainty surrounding the trajectory of global monetary policy.

According to the analysis, trader sentiment is now exerting an unusually strong influence on market movements, alongside traditional economic indicators and news events.

The brokerage also warned that the mechanics of trade execution become increasingly important during periods of elevated market stress.

Factors such as slippage, widening spreads and order execution delays can significantly worsen losses during rapid market swings.

To mitigate risks, JustMarkets analysts advised traders to avoid becoming overly exposed to dominant market narratives, monitor positioning and sentiment indicators more closely, maintain disciplined stop-loss strategies ahead of potential downturns, and prepare for greater volatility and faster price movements than usual.

While crowded market conditions are a recurring feature of financial markets, JustMarkets said the probability of sudden and disorderly reversals increases substantially when positioning becomes excessively concentrated.

For now, the brokerage's message remains one of caution: with exposure to the US dollar and carry trades continuing to rise, strong risk management and disciplined trade execution will be more important than ever in the coming weeks.

Dangote Refinery launches $1bn share sale as IPO plans move closer

noreply@blogger.com (BrandArena) — Sat, 13 Jun 2026 16:31:01 +0000

Dangote Petroleum Refinery has initiated a private share placement targeting up to $1 billion, marking a major step towards a potential stock market listing and underscoring the scale of its expansion ambitions.

The fundraising exercise values the refinery at about $39.1 billion and involves the issuance of 3 billion ordinary shares priced at $0.35 each. Investors are required to subscribe to a minimum of one million shares, with a one-year lock-up period attached. The move is widely seen as preparation for an eventual initial public offering (IPO).

Early indications suggest strong investor appetite. According to market sources, demand has already surpassed $2 billion, more than double the intended raise. Although Dangote Petroleum Refinery has not formally confirmed the figures, the reported oversubscription points to rising confidence in the company’s long-term outlook and its growing influence in Africa’s energy sector.

The capital raise comes amid shifting global energy dynamics, with producers adjusting to changing crude supply patterns and geopolitical uncertainty. Against this backdrop, Dangote Refinery is seeking to strengthen its position and expand production capacity.

Earlier this month, the refinery said it had reached a processing rate of 700,000 barrels per day during a performance test, exceeding its initial nameplate capacity of 650,000 barrels per day. It has set a long-term target of 1.4 million barrels per day, which would significantly boost Nigeria’s role in regional and global fuel markets.

Expansion efforts are being supported by additional investments, including a $400 million agreement in February between Dangote Group and Chinese equipment manufacturer XCMG for infrastructure and industrial development linked to refining and petrochemicals. Proceeds from the share placement are expected to fund general corporate purposes, capacity expansion and new industrial projects.

A key focus of the growth strategy is increasing production of polypropylene, widely used in packaging, textiles and plastics. The refinery also plans to scale up output of fertilisers, base oils and other petrochemical products, aimed at reducing Nigeria’s reliance on imported industrial inputs while strengthening domestic manufacturing.

Since beginning operations, the refinery has played a significant role in reshaping Nigeria’s downstream petroleum sector, long dependent on imported refined products due to limited local refining capacity. It has begun supplying fuels to both domestic and international markets.

Its products are now exported to several African countries, including Côte d’Ivoire, Cameroon, Tanzania, Ghana and Togo, with shipments also reaching Europe, the United States and Saudi Arabia, positioning it as an emerging player in global energy trade.

However, challenges remain, particularly around securing sufficient crude feedstock. Company executives have previously raised concerns over limited domestic supply, prompting a diversification of crude sourcing to sustain operations.

If completed successfully, the $1 billion placement would provide fresh capital for expansion and serve as a test of investor appetite for large-scale African industrial assets. It may also offer a broader signal on the ability of major African companies to attract global private capital in a tightening investment environment.

With investor interest already strong, attention is now turning to the refinery’s next growth phase and the expected timeline for its public listing, which is set to be one of the most closely watched IPOs on the continent.

OPay, Dolly Children Foundation Partner to Improve School Sanitation in Ogun

noreply@blogger.com (BrandArena) — Sat, 13 Jun 2026 16:28:25 +0000

OPay Digital Services Limited has partnered with the Dolly Children Foundation (DCF) to deliver a sanitation and education support initiative for students of Ebenezer Grammar School, Iberekodo, Abeokuta, Ogun State, under the OPay Clean Future Project.

The project, scheduled for commissioning on 18 June 2026, will provide a newly constructed four-unit toilet facility aimed at improving access to safe, clean and dignified sanitation services for students. Beneficiaries will also receive educational materials, including school bags and school sandals, to support their learning and wellbeing.

The initiative underscores OPay’s commitment to driving social impact through partnerships that address critical community needs and improve the quality of life of children and young people.

Implemented by the Dolly Children Foundation, the OPay Clean Future Project seeks to tackle one of the major challenges facing many schools across Nigeria – inadequate sanitation facilities. By creating a safer and more hygienic environment, the project is expected to contribute to better health outcomes, boost students’ confidence and provide a more conducive atmosphere for learning.

Speaking on the partnership, Adedolapo Osuntuyi, Executive Director and Founder of Dolly Children Foundation, said “We are delighted to partner with OPay on the Clean Future Project, an initiative that will provide students with a safer and more dignified learning environment. Access to proper sanitation is fundamental to every child's well-being and educational experience. Through this intervention, we are addressing a critical need within the school community while creating a healthier and more conducive atmosphere for students to learn, grow, and thrive. This project reflects our shared commitment to improving the lives of children in underserved communities and investing in their future.”

Osuntuyi further commended OPay for its commitment to community development and social impact, noting that the OPay Clean Future Project would leave a lasting legacy within the school community and significantly enhance the learning experience and wellbeing of students.

The commissioning ceremony is expected to bring together representatives of OPay, the Dolly Children Foundation, school management, government officials, community leaders, development partners and other stakeholders to celebrate the completion of the project and its anticipated impact on students and the wider community.

For many pupils across Nigeria, access to safe and hygienic toilet facilities remains essential to maintaining good health, dignity and regular school attendance. The OPay Clean Future Project highlights how collaboration between the private sector and non-profit organisations can address practical challenges in schools while delivering meaningful and sustainable impact.

Since its inception, the Dolly Children Foundation has impacted more than 25,000 children across 29 underserved communities through programmes focused on education, mentorship, healthcare support, child welfare and community development. The organisation says it remains committed to creating opportunities that empower vulnerable children and improve outcomes for future generations.

MarkHack 5.0 Spotlights AI, Culture and the Future of Marketing in Nigeria

noreply@blogger.com (BrandArena) — Sat, 13 Jun 2026 16:13:22 +0000

MarkHack 5.0 brought together some of Africa’s leading voices in marketing, media, technology and policy to examine the growing influence of artificial intelligence on business, creativity and consumer engagement.

Held at the Oriental Hotel in Victoria Island, Lagos, on 5 June 2026, the conference attracted industry leaders, innovators and decision-makers for discussions centred on the theme, “The Culture Algorithm: AI × Human Experience.”

Organised by GDM Group in partnership with Eko Innovation Centre and Brand Communicator, the event explored how brands can successfully navigate an increasingly AI-driven landscape while maintaining authenticity, trust and cultural relevance.

Setting the tone for the conference, Joshua Ajayi, Founder of Brand Communicator, described MarkHack as a platform designed not only to facilitate dialogue but also to shape the future direction of the industry. This message was echoed by Dr Bolajoko Bayo-Ajayi, President and Chairman of Council of the National Institute of Marketing of Nigeria (NIMN), who highlighted the need for marketing leadership to evolve in response to rapid technological change.

One of the key sessions focused on the relationship between artificial intelligence, consumer trust and purchasing behaviour. Osato Evbuomwan, Marketing Director at Moët Hennessy Nigeria, led discussions on the theme, “Trust That Sells: How AI is Changing What Consumers Believe and Buy.”

The session featured contributions from Olayinka Iyinolakan, Founder of Indigenius AI; Nengi Akinola, Head of Marketing at BetKing; and Segun Ogunleye, Head of Marketing at Diageo. Moderated by Tolulope Madebem, President of EXMAN, the panel examined how AI-powered marketing strategies are reshaping consumer decision-making and brand engagement.

A major highlight of the conference was the keynote address delivered by Victoria Ajayi, Group Managing Director and Chief Executive Officer of TVC Communications. She addressed what she described as a growing “trust deficit” in the age of artificial intelligence, emphasising the importance of human judgment, authenticity and ethical responsibility in preserving brand value despite the efficiencies AI can deliver.

The conversation continued with a second plenary session that explored the role of AI in African storytelling and brand communication.

Mabel Adeteye, Head of Brands and Marketing Communications at Wema Bank, led discussions on “Brand Storytelling in Africa: The Role of AI in Building Authentic Consumer Narratives.” Moderated by Joanna Mustapha of News Central TV, the session featured Adebola Williams, Winston Ailemoh, Oduwaye Ayotomiwa and Isaac Akani, who shared practical insights on using AI to create culturally relevant narratives capable of strengthening relationships between brands and African consumers.

Beyond the plenary sessions, attendees participated in a series of breakout discussions focused on practical applications of artificial intelligence in marketing and business operations.

One session, titled “From Data to Demand: Making AI Work in Real African Markets,” featured Chioma Otisi-Igwe of FrieslandCampina WAMCO Nigeria Plc, Godson Nkeokelonye of Excite Panacea Limited, Simpa Yekini of Tingtel, Temi Kolawole of Ilorin Innovation Hub and Chibuike Goodnews of Dochase AdX. Moderated by Scott Eneje of Digital Evolutions Ltd, the discussion examined how businesses can use AI to improve campaign planning, audience insights and operational efficiency.

Running alongside it was “Local by Design: Rethinking African Consumer Insight for Modern Brands,” which brought together Fiyin Toyo, Marketing Director for Central, East and West Africa at Beiersdorf; Dr Abiodun Ajiborode, Chief Executive Officer of Brand Management Academy and BLIM; David Mogaji, Chief Executive Officer of Candleweb AI; Tope Sule, Brand Manager at Indomie; and Martha Kayode, Head of Marketing at PZ Cussons. Moderated by Mobolaji Junaid, Chief Executive Officer of WhyFinite, the session focused on how brands can harness local consumer insights to build more effective and culturally resonant marketing strategies.

A recurring theme throughout the conference was the importance of turning AI-driven insights into practical business outcomes. Participants explored ways to integrate artificial intelligence into campaign development, audience targeting and brand positioning while remaining sensitive to local market realities.

By bringing together expertise from technology, marketing and business, MarkHack 5.0 reinforced its position as a leading platform for discussions on innovation and brand growth in Africa. The event also highlighted the increasing importance of balancing technological advancement with human creativity as organisations seek to remain competitive in a rapidly evolving marketplace.

As artificial intelligence continues to transform the global marketing landscape, MarkHack 5.0 provided a platform for industry leaders to examine how African brands can leverage emerging technologies to drive growth, build trust and create lasting value.

Rite Foods Marks World Environment Day with Climate Education, Tree Planting in Schools

noreply@blogger.com (BrandArena) — Sat, 13 Jun 2026 16:09:29 +0000

Rite Foods Limited has reinforced its commitment to environmental sustainability and climate action by engaging students in environmental education, tree-planting and recycling awareness programmes across Lagos and Ogun states to commemorate the 2026 World Environment Day.

The food and beverage company brought together students, teachers and community stakeholders at Opebi Senior Grammar School, Ikeja, Lagos, and Moslem Primary School, Ososa, Ogun State, to promote environmental responsibility, sustainable living and circular economy practices among young people.

The initiative featured interactive sustainability sessions focused on proper waste management, recycling, water conservation and environmental stewardship. Students also took part in tree-planting exercises aimed at encouraging afforestation, capturing carbon dioxide and fostering a lifelong commitment to environmental protection.

Speaking during the outreach programme, themed Plant the Future, the Head of Corporate Affairs and Sustainability at Rite Foods Limited, Ekuma Eze, emphasised the need to equip young people with the knowledge and values required to tackle environmental challenges.

According to him, climate change remains one of the most pressing global issues, making it imperative for organisations, communities and individuals to take deliberate steps to protect the environment.

“Environmental sustainability begins with awareness and responsibility. By catching them young and teaching them the importance of protecting the environment, they become ambassadors of positive change within their homes and communities. We must therefore take intentional steps today to ensure we leave a healthier planet for future generations,” he said.

Eze also highlighted Rite Foods’ wider sustainability agenda, including its recently launched Waste-Is-Naira (W.I.N.) initiative in partnership with RecyclePoints. The programme enables residents to exchange used plastic bottles and beverage cans for cash while promoting responsible waste management and advancing circular economy practices.

Also speaking at the Ososa event, the Health, Safety and Environment Manager at Rite Foods Limited, Timilehin Ajibola, underscored the strong connection between environmental sustainability, community development and long-term business growth.

“Our goal is to remain in business for the next century and beyond. Achieving that requires collective responsibility in protecting our environment through simple actions such as conserving water, disposing of waste properly, and planting trees that will benefit future generations. A healthy environment creates healthier communities, supports learning, and contributes to sustainable economic development,” he stated.

A key highlight of the Lagos engagement was a practical recycling and sustainability session facilitated by Kazih Kits Limited, Rite Foods’ sustainability partner. The session introduced students to innovative ways of transforming waste materials into useful products, demonstrating how sustainability can generate both environmental and economic value.

Speaking on the initiative, the Chief Executive Officer of Kazih Kits Limited, Dr. Chinedu Azih, explained that recycling offers practical solutions to environmental challenges while creating opportunities for social impact.

“Many of the materials people discard every day still have economic and social value. Through innovation and recycling, plastic bottles and product wrappers can be transformed into school bags and other useful products that support education, reduce pollution, and contribute to a more sustainable future,” she said.

Commending the initiative, the Head Teacher of Moslem Primary School, Ososa, Lawal Oladele, described environmental education as essential to raising responsible future citizens.

“The lessons shared with our pupils today go beyond the classroom. They will take this knowledge home and help promote environmental consciousness among their families and communities. Programmes like this help shape a generation that understands the value of protecting the environment,” he said.

He also commended Rite Foods Limited for championing the initiative.

The World Environment Day outreach reflects Rite Foods Limited’s commitment to its Corporate Social Responsibility framework, which focuses on Education, Youth Empowerment, Environmental Stewardship and Community Development (EYEC). It also reinforces the company’s belief that meaningful climate action begins with awareness, education and collective responsibility.

Gulf Crisis Puts Nearly $94bn in Global Advertising Growth at Risk, WARC Warns

noreply@blogger.com (BrandArena) — Sat, 13 Jun 2026 16:07:09 +0000

A prolonged crisis in the Gulf region could jeopardise almost $94 billion in global advertising growth over the next 18 months, according to new research from WARC, as rising energy costs and disruption to global trade threaten consumer spending and business confidence.

The latest WARC Media Global Ad Spend Forecast update found that the ongoing blockade of the Strait of Hormuz could significantly weaken advertising investment worldwide, despite the global ad market remaining on course for strong growth this year.

WARC currently forecasts global advertising expenditure to rise by 11.5% in 2026 to reach $1.39 trillion, an upward revision from its March estimate of 10.6%, driven largely by a strong performance from online platforms during the first half of the year. However, escalating tensions in the Gulf could remove as much as $39.6 billion from global advertising growth in 2026 alone and a total of $93.7 billion by the end of 2027.

James McDonald, Director of Data, Intelligence & Forecasting at WARC and author of the report, said: “As the Gulf Crisis stretches into its fourth month, global markets are now in damage limitation mode as the blockade of the Strait of Hormuz acts like a tax on consumers, lifting prices and squeezing real spending power.

“If the conflict drags on – or further intensifies – these risks shift toward stagflation, with sectors such as travel, automotive, and food acutely exposed to higher production costs and weaker demand. The net effect is a grueling squeeze on margins that could put as much as $94bn of anticipated ad market growth at risk over the coming 18 months.”

The report draws on advertising investment data from 100 markets worldwide and uses a proprietary forecasting model based on more than two million data points. It assesses three potential scenarios, ranging from current market conditions to more severe disruptions arising from the Gulf conflict.

Regional advertising markets face differing levels of risk

While the global outlook remains positive, WARC’s analysis suggests the impact of the Gulf crisis will vary significantly across regions.

Southeast Asia and Latin America are expected to record healthy advertising growth this year, but both regions are among the most vulnerable to worsening energy and trade disruptions. Southeast Asia is forecast to grow by 6.9% in 2026 under current conditions, although this could fall to 3.6% in a severe scenario.

China also faces heightened exposure due to its reliance on imported energy and international shipping. Advertising growth, currently projected at 7.9% this year, could slow to 5.3% if conditions deteriorate further.

The United States remains comparatively insulated from the crisis. WARC forecasts US advertising spend growth of 9.5% in 2026, supported by major events including the FIFA World Cup and midterm elections. Even in the most severe scenario, growth is expected to remain positive at 7.2%.

Latin America presents a more volatile picture. The region is projected to achieve the strongest advertising growth globally, at 12.8%, led by Brazil and Mexico. However, under a severe scenario, growth could slow dramatically to just 3.4%.

The Gulf Cooperation Council countries — Saudi Arabia, the United Arab Emirates, Kuwait, Oman, Qatar and Bahrain — are already experiencing weaker demand, particularly from international advertisers. In a severe scenario, advertising expenditure across the region would contract by 0.2%, compared with baseline growth expectations of 11.7%.

Across Europe, advertising spending is forecast to rise by 5.6% this year, although that could ease to 1.8% if conditions worsen. The UK, Germany and France are all expected to post growth, but France could slip into advertising recession under the most severe scenario.

Travel, automotive and food sectors most exposed

The report identifies travel, automotive and food as the sectors most vulnerable to prolonged disruption in the Gulf.

Travel and transport is already the only major category forecast to decline globally this year, with advertising expenditure expected to fall by 3.5% to $34.4 billion. Airlines operating in the Middle East have reportedly begun reassessing marketing budgets amid ongoing uncertainty.

The automotive sector is also under pressure from rising production costs and weaker consumer demand. In Germany, one of the world's largest automotive markets, advertising growth is forecast at just 1.9% this year, but could swing into contraction if the crisis intensifies.

Although food advertising remains relatively resilient, with global spending forecast to increase by 10.3% to $99.8 billion this year, WARC warns that supply chain pressures are likely to become more evident during the second half of 2026 and into 2027. Rising costs linked to fertilisers, grain, fuel and packaging are expected to weigh on both producers and consumers.

In the UK, food advertising growth is forecast at 4.9% under baseline conditions but could fall into negative territory in a severe scenario.

Digital advertising remains resilient as traditional media faces pressure

The report highlights a widening divide between performance-focused digital channels and traditional brand-building media.

Linear television is expected to face increasing challenges as advertisers prioritise channels that deliver measurable short-term returns. TV advertising is forecast to decline by 2.7% this year, with further losses expected in 2027. While the 2026 FIFA World Cup is expected to provide some support, worsening economic conditions could offset much of that benefit.

Social media continues to demonstrate strong momentum, with spending forecast to grow by 20% this year. Even under a severe scenario, growth would remain robust at 17.9%. However, WARC notes that social platforms remain vulnerable because a large proportion of advertisers are small and medium-sized businesses, which are often more sensitive to economic downturns.

Paid search, including generative AI-driven search advertising, is expected to be the most resilient channel. Even under the most severe scenario modelled by WARC, search advertising would still grow by 11% in 2026.

According to the report, search, social media and retail media are expected to account for around two-thirds of global advertising expenditure, even in the event of significant market disruption.

By contrast, traditional channels such as television, publishing and cinema are forecast to absorb the bulk of any advertising cuts. Cinema advertising, in particular, is seen as highly vulnerable due to its dependence on discretionary consumer spending and cinema attendance, both of which tend to weaken when confidence falls and transport costs rise.

WARC expects global advertising growth to moderate to 8.2% in 2027, taking total expenditure to approximately $1.50 trillion. However, the organisation cautions that an extended Gulf crisis could erase a further $54.1 billion in projected growth, highlighting the significant economic risks posed by continued instability in the region.

LG Electronics Launches ‘Make Life Good’ Reality Series to Celebrate Community Impact Across Africa

noreply@blogger.com (BrandArena) — Sat, 13 Jun 2026 16:03:13 +0000

LG Electronics Nigeria has announced the launch of Make Life Good, a new reality television series created in partnership with MultiChoice and set to premiere on Africa Magic on 13 June.

The original series moves beyond conventional advertising by highlighting the transformative role technology can play in strengthening communities and improving lives across Africa. Centred on gratitude and the spirit of Ọmọlúàbí, the programme focuses on meaningful human connections and social impact.

Hosted by renowned television personality Jessica Dlamini, Make Life Good follows six accomplished Africans as they partner with LG to recognise and support organisations and community leaders dedicated to helping vulnerable people. The featured achievers include mountaineer Saray Khumalo, former footballer William Okpara, entrepreneur and author Thandi Mavata, data and analytics executive Esther Munyi, Pan-African public relations executive Perpetual Kendi, and award-winning filmmaker Adze Ugah.

In each episode, one of the achievers secretly plans and executes a facility makeover within 24 hours for a selected organisation. The transformations are designed to address practical challenges faced by volunteers and beneficiaries while improving the spaces they rely on every day.

The initiative underscores LG Electronics’ commitment to driving positive change across Africa by combining innovative technology with community-focused support. Through a series of rapid facility upgrades in different locations, the company aims to enhance daily experiences and create more efficient, functional environments.

The makeovers incorporate LG’s latest technologies to improve cleanliness, efficiency and overall usability. Community kitchens and food preparation centres, including LIV Lanseria and Botshabelo Babies Home, are equipped with advanced refrigeration and dishwashing solutions to support large-scale feeding programmes. Youth development hubs and training centres receive cutting-edge televisions and audio systems to enrich learning and entertainment experiences, while sports programmes benefit from laundry solutions designed to maintain equipment and uniforms for young athletes.

“At LG, our 'Life’s Good' philosophy is built on the belief that technology should serve humanity, making our daily lives more convenient, connected, and meaningful,” said Phil Jung, CEO of Middle East and Africa Region, LG Electronics. “With ‘Make Life Good’ series, we wanted to move beyond product specifications and celebrate the authentic, emotional human stories of our region.”

Hyoung Sub Ji, Managing Director, LG Electronics West Africa, explained the vision behind the initiative: “The 'Life’s Good' philosophy is rooted in the belief that technology should serve people, making daily environments more supportive, efficient, and connected. Collaborating with Africa Magic and these incredible achievers allows us to move beyond product specifications. We are celebrating the authentic stories of Nigerians who uplift their communities, while showing how our smart innovations can practically assist them in doing the hard work of hope every single day.”

The programme is expected to provide participating organisations with improved facilities, enabling them to expand their impact, serve more people and continue their work with greater dignity and effectiveness.

“It’s reality TV with purpose. We see it as a celebration of compassion and the unique Mzansi belief that when one rises, they should thrive to lift others as well,” says Mbali Ntuli, GE & Head of Unscripted Content at MultiChoice. “We are honoured to be at the centre of a project that is a reminder that even a small act of kindness can transform an entire community.”

Make Life Good will air on Africa Magic Family from 13 June at 5:30pm, with repeat broadcasts scheduled on Mondays and Thursdays at 4:00pm.

Shuttlers Joins Google Maps Transit in Nigeria, Records 10 Million Passenger Journeys

noreply@blogger.com (BrandArena) — Mon, 08 Jun 2026 14:13:50 +0000

Shuttlers, the technology-driven shared mobility platform, has announced its integration into the Google Maps Transit system in Nigeria, alongside reaching a major operational milestone of 10 million completed journeys.

The development allows commuters using Google Maps for public transport directions to view Shuttlers routes and book seats through the platform, expanding access to structured and reliable transport services for professionals and businesses in Nigeria’s urban centres.

The achievement comes amid growing demand for organised mobility solutions across Africa’s rapidly expanding cities, where population growth continues to place pressure on existing transport infrastructure. According to the World Bank, transport inefficiencies cost African cities between 2% and 5% of gross domestic product annually, while commuters in Lagos lose more than 30 hours each month to traffic congestion.

To become a Google Transit partner, Shuttlers aligned its data architecture, route systems and real-time operational capabilities with Google's infrastructure requirements.

Speaking on the milestone, Chief Executive Officer and Co-Founder of Shuttlers, Damilola Olokesusi, said: “We are incredibly proud of our integration into the Google Maps Transit system. This, alongside hitting 10 million journeys since launch, is a reflection of years of hard work. For millions of professionals, commuting is still unpredictable, exhausting and expensive. We have spent the last 10 years building technology and operational infrastructure that makes daily transportation more dependable – for commuters, businesses that employ them, and the fleet operators who power our network.”

Olumide Balogun, Director for West Africa at Google, added: “We are pleased to welcome Shuttlers into the Google Transit ecosystem in Nigeria. Reliable transit information helps people navigate cities more confidently and efficiently. As more Nigerians adopt digital tools for everyday mobility, integrations like these help make trusted transportation easier to discover and access.”

Founded in 2016, Shuttlers currently serves 30,000 active users across more than 1,000 itineraries and operates over 430 buses daily in Lagos, Abuja and Port Harcourt. The company said it has maintained a 99% trip completion rate and a 99.94% incident-free rate throughout its operational history.

The platform also reports that its users save between 60% and 88% on transport costs compared with ride-hailing services, while recovering between eight and 12 hours each month that would otherwise be lost in traffic.

As part of its sustainability strategy, Shuttlers is introducing compressed natural gas (CNG) and electric buses into its fleet, a move the company says can reduce emissions by up to 60% compared with conventional diesel-powered vehicles.

With the Google Maps Transit integration and the 10 million journeys milestone, Shuttlers said it remains committed to improving urban mobility across African cities through technology-enabled transport solutions that benefit commuters, businesses and transport operators.

Ousted Tottenham chairman Daniel Levy reportedly sells 25% stake in Enic

noreply@blogger.com (BrandArena) — Sat, 06 Jun 2026 16:26:33 +0000

Former Tottenham Hotspur executive chairman Daniel Levy has reportedly sold a 24.99% stake in the club’s parent company Enic to sports investment group Eight Sports Capital, according to the company.

The move would reduce Levy’s holding in Enic to 4.89%, though Enic has stated that neither the company nor Tottenham Hotspur are aware of any such sale by Levy.

Levy stepped down from his role in September 2025 after 24 years at the helm, following a restructuring initiated by the club’s ultimate owners, the Lewis Family Trust.

Eight Sports Capital Ltd is a sports investment firm owned by Triller, the American entertainment and technology company controlled by Wing-Fai Ng and Richard Tsai.

The group’s chief executive, Brooklyn Earick, an American tech entrepreneur who previously led a consortium interested in buying Tottenham last year, said the firm is targeting long-term involvement in the club’s ownership structure. At the time, Tottenham “unequivocally rejected” the informal expression of interest.

While no financial details have been disclosed, reports in September indicated Tottenham was valued at just under the £4.25bn paid for Chelsea in 2022, suggesting a near 25% stake could be worth close to £1billion.

Earick, described as an engineer, founder, and serial technology entrepreneur, has reportedly raised more than $25bn (£18.65bn) from global investors, including family offices, sovereign wealth funds, and leading institutions. He is also said to be a lifelong Tottenham supporter.

Before entering entrepreneurship, he worked as an engineer at NASA Ames Research Center, contributing to small spacecraft and satellite technology.

Levy, who became the public face of Tottenham for nearly a quarter of a century, oversaw the development of the club’s state-of-the-art training ground and its 62,850-capacity stadium, which opened in 2019 and is the second-largest club ground in England.

However, his tenure also attracted sustained criticism from supporters over the club’s limited on-pitch success, yielding just two major trophies — the 2008 EFL Cup and last season’s Europa League.

Dangote Refinery boosts crude processing capacity to 700,000 barrels per day

noreply@blogger.com (BrandArena) — Sat, 06 Jun 2026 16:20:25 +0000

Dangote Petroleum Refinery has increased its crude processing capacity to 700,000 barrels per day, surpassing its official nameplate capacity of 650,000 barrels per day in a significant operational milestone for Africa’s largest refinery.

The development strengthens Aliko Dangote’s broader ambition for the Lagos-based facility. In October 2025, Innovation Village reported that Dangote had outlined plans to double the refinery’s nameplate capacity from 650,000 barrels per day to 1.4 million barrels per day. If achieved, this expansion would exceed India’s 1.36 million barrels-per-day Jamnagar refinery complex, potentially making it the largest refinery in the world.

The new output level was reached during a performance test conducted by the refinery’s process licensors, according to reports. This confirms that the 700,000 barrels per day figure is not merely a production target but a tested operational benchmark, taking the facility beyond its original design specifications.

The Dangote Refinery began operations in 2024 and has since become central to Nigeria’s push to reduce its reliance on imported refined petroleum products. For decades, Africa’s largest oil producer exported crude oil while importing much of its petrol, diesel, aviation fuel and other refined products due to limited domestic refining capacity.

This structural imbalance placed pressure on foreign exchange reserves, exposed the economy to global supply shocks, and sustained dependence on imported fuel despite Nigeria’s status as a major crude oil producer.

Reaching 700,000 barrels per day therefore represents more than an industrial achievement. It signals a shift in Nigeria’s energy structure from crude export dependence towards increased domestic value addition.

What it means for Nigeria

Higher refining capacity could improve local fuel availability, strengthen supply stability, and reduce reliance on imported petroleum products. The refinery already produces petrol, diesel and jet fuel for domestic consumption while also exporting to markets across Africa, Europe, the United States and Saudi Arabia.

The development comes as Nigeria explores ways to strengthen energy security. In 2025, regulators discussed plans for a national strategic petroleum products stockpile to shield the economy from global disruptions, with local refining capacity expected to play a key role.

If sustained, the increased output could help stabilise supply, ease shortages and reduce exposure to international price volatility.

The Dangote Refinery is increasingly becoming a continental player rather than just a domestic facility. Across Africa, many countries continue to rely heavily on imported refined petroleum products despite producing crude oil locally, exposing structural weaknesses in the region’s energy value chain.

The refinery’s export performance reflects this shift. Reuters reported that exports rose from 168,000 barrels per day in February to 353,000 barrels per day in April, before easing to 285,000 barrels per day in May.

This underscores its dual role in addressing Nigeria’s domestic fuel needs while competing in international refined product markets.

The 700,000 barrels per day milestone may be a stepping stone towards a larger expansion. Dangote Industries has previously outlined plans to double capacity to 1.4 million barrels per day within about 30 months, a move that would place the refinery among the largest in the world.

The company has also indicated interest in expanding its footprint beyond Nigeria, including potential investments in East Africa, which could further increase its refining capacity and regional influence.

World Out of Home Organisation honours global excellence at London Congress Awards

noreply@blogger.com (BrandArena) — Sat, 06 Jun 2026 16:17:35 +0000

The World Out of Home Organisation (WOO) has announced winners across its Individual, Digital, Classic and Special Build Creative, Sustainability and Technical Innovation categories at its annual Global Congress held in London on 4 June.

The Technical Innovation Award was selected by delegates at the Congress from a shortlist of three entries.

WOO confirmed the following award winners:

Creative Award – Classic: The Hidden Eye Test, 1001 Optometry, VML Australia, Wavemaker, Australia
Creative Award – Digital: Blue Jays “Hit It Here”, TD Bank, COMMB, Starcom, Canada
Creative Award – Special Build: If You Can Take It It’s Yours, Selleys (Dulux Group), Howatson+Company, IPG Mediabrands, Australia
Sustainability Award: Carbon Reduction through intelligent illumination and remote monitoring, Outdoorlink USA

Technical Innovation – President’s Award: Ichiro Jinnai, Perion, Japan
Leadership Award: John O’Neill, QMS
Rising Star Award: Melanie Blood, Ocean Outdoor
Lifetime Achievement Award: Antonio Vincenti, Pikasso
Chair of Judges Award: Flex Forward, Goonj, Publicis OOH, Publicis Groupe, India

Chair of Judges and Co-Founder of Alight Media Matthew Dearden said: "All driven by the greatly talented people in our medium, from rising stars to lifetime achievers. The quality of entries was exceptional and showcased the talent, expertise and ambition of the people and teams behind every idea. I'm incredibly grateful to my fellow judges for their insight, dedication and expertise as we undertook the difficult task of selecting winners from such a strong field of entries."

"Congratulations to all of this year's winners and finalists. I look forward to celebrating their achievements and the creativity that continues to drive our industry forward," adds Dearden.

Dino Burbidge, Creative-in-Residence at WOO, said: "The step-change in entry quality, quantity, and location this year was very noticeable. It's both a signal that the OOH advertising landscape is getting more sophisticated globally, but also that the tangible value creativity brings is shining through."

"It's great to see Specsavers, the enduring darling of OOH creativity, finally has some worthy competition in TD Bank. Special Builds was a hugely competitive category, but Classic really stole my heart this year. In a world increasingly driven by digital, paper still has the power to push creative boundaries, innovate and stop audiences in their tracks," concludes Burbidge.

Nike Unveils Star-Studded ‘Rip The Script’ Campaign Ahead of 2026 FIFA World Cup

noreply@blogger.com (BrandArena) — Sat, 06 Jun 2026 16:14:42 +0000

Nike has launched its latest global football campaign, “Rip The Script”, a cinematic six-minute production featuring some of the biggest names in sport and entertainment ahead of the 2026 FIFA World Cup.

The campaign brings together football icons Cristiano Ronaldo, Kylian Mbappé, Vinícius Jr., Erling Haaland, Bruno Fernandes, Virgil van Dijk, Zlatan Ibrahimović and Didier Drogba, alongside basketball superstar LeBron James, media personality Kim Kardashian, rapper Travis Scott, actors Channing Tatum and Jason Sudeikis in his popular Ted Lasso role.

More than a traditional football advert, “Rip The Script” blends sport, film, music, fashion and popular culture into a high-energy narrative designed to capture global audiences. The campaign centres on the idea that the upcoming World Cup will defy expectations, celebrating creativity, instinct and individuality on football’s biggest stage.

From Mbappé’s athletic flair to Haaland’s dramatic appearance and Ronaldo’s enduring star appeal, the production positions football not only as a sport but also as a global entertainment platform capable of shaping culture far beyond the pitch.

The significance of the campaign extends beyond its star-studded cast. Nike’s latest effort highlights the growing role of storytelling in modern brand marketing, where companies compete for attention in an increasingly crowded digital landscape.

With audiences consuming content across streaming platforms, social media, gaming and live sport, brands are increasingly seeking ways to entertain rather than simply advertise. “Rip The Script” reflects this shift, presenting itself more as a short film than a conventional commercial.

Industry observers have described the campaign as part of Nike’s wider World Cup strategy, built around themes of creativity, passion, instinct and fearless self-expression. The approach aligns with a broader trend in which brands are creating immersive content experiences rather than standalone advertising campaigns.

The campaign also underscores football’s unique position at the intersection of sport, culture and commerce. By combining athletes, musicians, actors, reality television personalities and fictional characters in a single production, Nike is engaging multiple audiences simultaneously and expanding football’s reach beyond traditional fan bases.

The release comes amid heightened competition among sportswear brands ahead of the 2026 FIFA World Cup. Adidas recently generated significant online engagement with its own World Cup-themed campaign, increasing expectations for rival brands seeking to make an impact during football’s biggest tournament.

With “Rip The Script”, Nike has responded with a campaign defined by scale, celebrity influence, humour and cinematic storytelling.

For African brands and emerging businesses, the campaign offers a notable example of how successful marketing increasingly depends on the ability to combine product, culture, storytelling and community. Rather than focusing solely on football merchandise, Nike’s message centres on aspiration, imagination and the emotional connection that sport creates among fans worldwide.

Crypto Market Capitalisation Falls to $2.1 Trillion as Bitcoin, Ethereum and XRP Extend Losses

noreply@blogger.com (BrandArena) — Sat, 06 Jun 2026 16:12:52 +0000

The global cryptocurrency market suffered a sharp sell-off over the past 24 hours, with total market capitalisation dropping to $2.1 trillion amid mounting liquidation pressure across major digital assets.

Bitcoin, Ethereum, Binance Coin (BNB), XRP and a host of altcoins all traded lower as a wave of forced liquidations triggered widespread selling, deepening losses across the market.

The downturn was largely driven by the unwinding of leveraged positions, creating a self-reinforcing cycle of price declines and further liquidations. More than $333 million worth of Bitcoin positions were liquidated during the period, with long positions accounting for $217 million of the total.

The latest decline reflects a classic deleveraging event, as traders rapidly unwind excessive leverage built up during recent market weakness. The resulting forced sales have intensified downward pressure on cryptocurrency prices.

Market analysts are closely monitoring total open interest, currently standing at $395.9 billion. A sustained reduction in open interest, coupled with a return to positive funding rates, could indicate that liquidation-driven selling is beginning to ease.

Investor sentiment has also been weighed down by institutional outflows. According to data reported by DeepWhale, US spot Bitcoin exchange-traded funds recorded net outflows of $1.72 billion during the week ending 5 June. At the same time, discussions across social media platforms have highlighted concerns that stronger-than-expected US jobs data could delay potential Federal Reserve interest rate cuts, reducing liquidity for risk assets such as cryptocurrencies.

The retreat of institutional capital has removed an important source of buying support at a time when market confidence remains fragile. Meanwhile, the crypto market’s reported 55 per cent correlation with gold suggests investors continue to view both asset classes as potential hedges against inflation and broader economic uncertainty.

Attention is now focused on the $2.1 trillion level, a critical support zone that coincides with the market’s yearly low. Traders are also watching the planned SpaceX initial public offering on 12 June, which some analysts believe could divert speculative capital away from digital assets.

From a technical perspective, the market would need to reclaim the $2.23 trillion level to signal the possibility of a near-term recovery. For now, the cryptocurrency sector remains at a pivotal juncture. Holding above current support levels could attract bargain hunters, while a further breakdown may expose the market to deeper losses towards the $1.9 trillion mark.

The latest sell-off underscores the combined impact of excessive leverage and institutional outflows on digital asset prices. Market participants will be watching closely for signs of stabilisation in ETF flows and an improvement in macroeconomic sentiment before confidence can return to the sector.

Promasidor Reaffirms Commitment to Nigeria’s Dairy Industry at World Milk Day 2026

noreply@blogger.com (BrandArena) — Sat, 06 Jun 2026 15:55:44 +0000

Promasidor Nigeria Limited has reiterated its commitment to the growth and transformation of Nigeria’s dairy sector through sustainable local production and strategic investments, as stakeholders gathered in Abuja to mark World Milk Day 2026.

The company joined the Federal Ministry of Livestock Development, the Commercial Dairy Ranchers Association of Nigeria (CODARAN), development partners and key players across the dairy value chain for the celebration held at the NAF Conference Centre in Abuja.

The event, themed “Celebrating Women Dairy Farmers – Promoting Fresh Milk Consumption for a Healthy Nation,” brought together policymakers, industry leaders, dairy farmers, researchers, development partners, media representatives and private-sector operators to discuss the future of Nigeria’s dairy industry and the role of women in driving sustainable sector growth.

Among those in attendance were the Minister of Livestock Development, Alhaji Idi Mukhtar Maiha; the Senior Special Assistant to the President on Livestock Development, Idris Ajimobi; representatives of the Federal Ministry of Industry, Trade and Investment; officials of the Federal Ministry of Livestock Development; state government representatives, including the Commissioner for Livestock and Fisheries of Niger State; Chairman of CODARAN, Alhaji Muhammadu Abubakar; development partners; and industry stakeholders.

Speaking at the event, the Minister of Livestock Development, Alhaji Idi Mukhtar Maiha, commended Promasidor and other private-sector organisations for their contributions to advancing Nigeria’s dairy industry. He also unveiled the National Dairy Policy Implementation Framework, designed to strengthen local milk production, dairy processing, cold-chain infrastructure, milk aggregation and pasture development nationwide.

Delivering a goodwill message on behalf of Promasidor Nigeria Limited, the company’s Managing Director, Francois Gillet, reaffirmed the organisation’s commitment to supporting local dairy development.

He said, "It is a great honour to join you as we commemorate World Milk Day 2026 under the theme: ‘Celebrating Women Dairy Farmers – Promoting Fresh Milk Consumption for a Healthy Nation.’ Today, we celebrate the vital contributions of women dairy farmers to food security, livelihoods, and improved nutrition across our communities."

Gillet also praised the efforts of the Federal Ministry of Livestock Development under the leadership of the Minister, Alhaji Idi Mukhtar Maiha, as well as other stakeholders working to transform the sector.

Highlighting the company’s contributions to dairy development, he noted that Promasidor continues to invest in local production and capacity building.

"At Promasidor Nigeria, we remain committed to advancing Nigeria’s dairy sector through sustainable local production and investment in dairy development. We are proud to operate the largest dairy farm in Nigeria, the Ikun Dairy Farm in Ikun-Amure, Ekiti State, with over 750 cattle producing an average of 25 kilograms of milk daily, while indirectly employing over 1,000 people," he noted.

As part of the World Milk Day activities, Promasidor’s Chief Technical Officer, Brighton Ochieng, participated in a high-level panel discussion where he shared insights into the company’s operations at the Ikun Dairy Farm and the role of technology in modernising dairy farming in Nigeria.

During the session, Ochieng emphasised the importance of innovation, modern dairy management practices, improved genetics and technology-driven solutions, including artificial intelligence, in boosting productivity and strengthening the competitiveness of Nigeria’s dairy industry.

He also reaffirmed the company’s readiness to continue investing in the sector while collaborating with government agencies, development partners and industry stakeholders to improve local milk production and strengthen the country’s dairy value chain.

The World Milk Day celebration provided a platform for stakeholders to renew their commitment to increasing local milk production, improving nutrition, empowering women dairy farmers and fostering stronger public-private partnerships to accelerate the growth of Nigeria’s dairy sector.

Promasidor Nigeria said it remains committed to providing quality nutrition to Nigerians while supporting sustainable dairy development initiatives that create jobs, empower communities and contribute to national food security.

Emirates Recycles 88,000kg of Plastic Waste from Inflight Dining in Sustainability Drive

noreply@blogger.com (BrandArena) — Sat, 06 Jun 2026 15:38:58 +0000

Emirates has recycled and repurposed more than 88,000 kilograms of plastic from its Economy Class inflight dining operations over the past year, as part of a wider sustainability initiative aimed at reducing waste and supporting a circular economy.

Marking World Environment Day on 5 June, the airline highlighted the impact of its closed-loop recycling programme, launched in June 2023, which transforms used in-flight meal service items into new products for use onboard.

As part of the initiative, Emirates has invested more than AED50 million in transitioning its inflight dining serviceware to a closed-loop manufacturing model. Damaged and unserviceable Economy Class trays, casseroles, snack dishes and bowls are collected after flights, cleaned, inspected and processed at a specialist facility in Dubai.

The recycled materials are then used to manufacture new meal service items containing up to 25 per cent recycled content before being returned to Emirates Flight Catering and reintroduced across the airline’s global network.

With millions of trays, bowls and dishes used annually, the programme is helping to reduce plastic waste sent to landfill while lowering transport-related emissions through local recycling and manufacturing.

The initiative is delivered in partnership with deSter FZE UAE, an aviation serviceware provider specialising in closed-loop manufacturing. The company is a member of the CE100 network, which promotes circular economy practices, and has received a Gold sustainability rating from Ecovadis. Its facility incorporates sustainable features including solar power, efficient water management systems and waste reduction measures.

PodFest Naija 2026 Set to Unite Nigeria’s Top Storytellers, Podcasters and Brands in Lagos

noreply@blogger.com (BrandArena) — Sat, 06 Jun 2026 15:35:44 +0000

Nigeria’s leading podcast and storytelling festival, PodFest Naija, will return on 25 September 2026, bringing together some of the country’s most influential creators, storytellers, brands and thought leaders for a day of conversations, learning and networking in Lagos.

The event, organised by The Muvmnt Studio, will take place at Harbour Point, Victoria Island, building on the success of its maiden edition and reinforcing its position as a key platform for Nigeria’s growing storytelling and podcasting ecosystem.

Designed as a hub for creators and cultural innovators, PodFest Naija seeks to celebrate storytelling while fostering collaboration, innovation and professional development among podcasters, content creators and media professionals.

Participants will engage in discussions on the future of storytelling, changing audience behaviour, emerging digital platforms and the growing influence of authentic narratives in shaping communities and culture. The festival will also provide opportunities for attendees to connect directly with some of Nigeria’s most recognised storytellers through a series of themed sessions and curated stage experiences.

“Storytelling remains the heartbeat of meaningful communication,” said Tosin Adefeko, Curator of PodFest Naija and Chief Executive Officer of AT3 Resources – The Muvmnt Agency.

“At The Muvmnt Agency, we recognised a major shift: consumers have become storytellers in their own right, shaping narratives, influencing culture, and driving conversations. Yet, despite the growth of the ecosystem, many creators were still operating in silos. No one was gathering the tribe. PodFest Naija was our response to that gap. The success of our first edition validated the power and potential of storytelling. This year, we are bringing together an even broader and more influential community of voices to amplify consumer-led narratives, foster deeper connections, and strengthen the storytelling ecosystem.”

This year’s edition will feature dedicated stages hosted by leading voices across finance, branding, culture, health, relationships and public discourse. Among the featured hosts are Rolake Akinkugbe-Filani, Olushola Olaleye, Ife Durosinmi-Etti, Aproko Doctor, Joro Olomofin, Tochukwu Macfoy, Babajide Ogunsanwo and Francesca Uriri.

They will be joined by a diverse lineup of speakers and storytellers, including Grace Ofure, Ify Mogekwu, Abdulhafees Adelani, Bola Balogun, Rosemary Egabor-Afolahan, Adefunke Arowolo, Audu Maikori, Morenike Molehin, Tomike Adeoye, Anthony Wolve, William Benson, Gbemi Olateru Olagbegi and Audrey Abayomi.

In addition to the main-stage discussions, the festival will host the Next Big Podcaster initiative, a talent discovery programme aimed at identifying and supporting emerging podcast creators across Nigeria.

PodFest Naija 2026 will also feature a masterclass led by Spotify, offering creators practical guidance on building sustainable platforms and expanding their audiences. An interactive exhibition area will provide brands with opportunities to showcase products and services, engage directly with attendees and connect with one of Nigeria’s most dynamic creative communities.

The festival is supported by MTN Nigeria, Fan Milk Nigeria, UAC Nigeria and other corporate partners, further strengthening PodFest Naija’s reputation as one of Nigeria’s foremost gatherings for podcasting, storytelling and creator-led innovation.

MarkHack 5.0 to Unveil Africa’s First AI Platform Built for Advertising Agencies

noreply@blogger.com (BrandArena) — Tue, 02 Jun 2026 18:08:45 +0000

MarkHack 5.0, Nigeria’s leading marketing, media and technology conference, is set to host the unveiling of Ad-Agency GPT, described as Africa’s first generative artificial intelligence platform designed specifically for marketing and advertising agencies.

The platform will be formally introduced by Tomi Davies and Dr. Victor 'Gbenga Afolabi on June 5, 2026, at the Oriental Hotel in Victoria Island, Lagos.

Developed as an end-to-end intelligent system for agency operations, Ad-Agency GPT is designed to support the entire marketing workflow, from interpreting client briefs and generating culturally relevant copy to campaign planning, strategic scenario modelling and content validation. The platform aims to enable agencies of all sizes to access capabilities typically associated with large international agency networks.

A key feature of the platform is its focus on African market realities. By incorporating insights into consumer behaviour, regional language nuances, FMCG activation models and cultural contexts across the continent, Ad-Agency GPT seeks to generate outputs tailored to local markets. The platform is also designed to help agencies retain institutional knowledge and improve campaign development over time.

This year's MarkHack conference is themed “The Culture Algorithm: AI × Human Experience” and will bring together stakeholders from marketing, technology, policy and the creative industries to examine the growing influence of artificial intelligence on culture, identity and decision-making.

Against this backdrop, the launch of Ad-Agency GPT represents a significant development in the evolution of marketing technology in Africa, signalling a shift towards AI-powered infrastructure for campaign execution and agency management.

Conference attendees will witness live demonstrations of the platform, including campaign ideation, multi-format content creation and culturally adaptive strategy development. The sessions are expected to provide practical insights into how agencies can streamline operations, enhance creative output and deliver more effective campaigns across diverse African markets.

Ad-Agency GPT will initially launch under an open-access model, allowing agencies and marketing professionals to begin using the platform immediately. A Pro version, offering expanded capabilities such as increased output capacity, collaborative workspaces and access to proprietary campaign playbooks developed by GDM Group, is expected to be introduced as adoption grows.

The unveiling of Ad-Agency GPT further reinforces MarkHack’s position as a platform for innovation and industry transformation, while highlighting GDM Group’s role in advancing AI-driven marketing solutions across Africa.

Quest Merchant Bank Outlook Upgraded to Stable as GCR Affirms Ratings

noreply@blogger.com (BrandArena) — Mon, 01 Jun 2026 16:37:25 +0000

Quest Merchant Bank Limited has reinforced its standing in Nigeria’s financial services sector after GCR Ratings affirmed the bank’s national scale issuer ratings of BBB(NG) and A3(NG), while revising its outlook to Stable from Rating Watch Negative.

The ratings action represents a significant milestone for Quest Merchant Bank following a period of strategic transformation, reflecting increased confidence in the institution’s financial strength, market position, liquidity profile and long-term growth prospects.

According to GCR, the Stable Outlook is supported by the bank’s sound risk profile, improved capitalisation and strong liquidity position. The agency also cited the successful transition in the bank’s ownership structure following its acquisition by EverQuest LLP after the divestment by FBN Holdings.

GCR further highlighted Quest Merchant Bank’s growing influence within Nigeria’s merchant banking industry. As of 31 December 2025, the bank accounted for approximately 30 per cent of the sector’s total assets, underlining its position among the country’s leading merchant banking institutions.

The agency also pointed to the successful completion of the bank’s ₦42.9 billion capital raise in March 2026, undertaken in line with the Central Bank of Nigeria’s revised minimum capital requirements. According to GCR, the fresh capital is expected to strengthen the bank’s capital adequacy levels and support the next phase of business expansion.

Quest Merchant Bank’s asset quality and liquidity profile remained key factors behind the ratings affirmation. The bank maintained a non-performing loan (NPL) ratio of 3.2 per cent, significantly below the wider banking industry average, while sustaining strong liquidity metrics and resilient earnings performance.

GCR also recognised the strategic importance of the bank’s relationship with Custodian Investment Plc, noting the potential for enhanced business opportunities, operational synergies and stronger profitability over time.

Commenting on the development, Afolabi Olorode, Ag. Managing Director/CEO, Quest Merchant Bank Limited, said:

“This outlook revision is a strong signal of confidence in the future of Quest Merchant Bank and the progress we have made in strengthening our organization over the last year.

“Beyond the ratings action itself, this recognition reflects the resilience of our business, the quality of our balance sheet, and the confidence our clients, partners and stakeholders continue to place in the Bank.

“We have emerged from a defining transition period stronger, well-capitalized and better positioned to capture the opportunities ahead. We remain committed to delivering innovative solutions, creating long-term value and supporting economic growth across the sectors we serve.”

The Stable Outlook reflects GCR’s expectation that Quest Merchant Bank will continue to maintain sound asset quality, stable funding and robust liquidity metrics over the next 12 to 18 months, further strengthening confidence in the bank’s long-term strategy and operating fundamentals.

Quest Merchant Bank is a Nigerian-licensed merchant bank providing corporate and investment banking, global markets and wealth management services to corporate, institutional and public sector clients. The institution says it remains focused on strong governance, disciplined execution and sustainable value creation.

Africa’s Business Leaders Shift Focus from Growth to Institutional Strength, New Report Finds

noreply@blogger.com (BrandArena) — Mon, 01 Jun 2026 16:28:16 +0000

Africa’s corporate landscape is undergoing a fundamental transformation, with business leaders increasingly prioritising institutional resilience, governance and operational performance over rapid expansion, according to a new report by TheBoardroom Africa.

The executive search and leadership advisory firm’s 2026 Industry Trends Report highlights what it describes as a decisive shift from growth-driven narratives to institutional credibility, signalling a new phase in the evolution of African markets.

Drawing on insights from 30 senior executives, founders, investors and policymakers, the report examines emerging trends across more than 20 sectors, including financial services, energy, technology, healthcare, infrastructure and the creative economy. Contributors include Omoyemi Akerele, Founder of Lagos Fashion Week; Dr Beatrice Murage, Global Director of Sustainability and Access to Care at Philips; Steve Cadigan, First CHRO of LinkedIn and Founder of Cadigan Ventures; Amb. Lavina Ramkissoon, Technology Diplomat at the African Union; and Dr Sangu Delle, CEO of CarePoint.

The report identifies four structural shifts that are already influencing capital allocation, regulatory priorities and competitive positioning across the continent.

One of the most significant changes is the repricing of capital. According to the report, private credit is increasingly replacing equity-led growth as the preferred financing model across African markets. With global venture capital funding slowing and exit opportunities becoming more limited, investors are placing greater emphasis on cash-flow stability and operational resilience rather than growth projections and market-size narratives.

Structured debt, revenue-linked financing instruments and risk-partitioned facilities are emerging as financing solutions better suited to local market conditions. For businesses seeking investment, the report notes that demonstrating sustainable performance and prudent risk management has become essential to securing capital and building credibility with mainstream investors.

The report also finds that artificial intelligence has evolved from an experimental tool to critical business infrastructure. Across sectors such as fintech, healthcare, energy and compliance, AI is increasingly embedded in core operations.

In healthcare, AI is being used to improve workflow management, triage systems and clinical decision support. Within financial services, it is strengthening fraud detection, credit assessment and compliance monitoring, while communications teams are leveraging the technology to manage reputation and audience engagement more effectively.

However, the report argues that competitive advantage now lies less in adopting AI and more in establishing the governance frameworks required to deploy it responsibly and at scale. Boards are increasingly expected to oversee issues such as accountability, explainability and automated decision-making as core governance responsibilities.

Healthcare is another sector experiencing significant transformation. The report highlights a shift from volume-based care models towards value-based healthcare, where outcomes and cost efficiency take precedence over the number of procedures performed.

At the same time, healthcare delivery is becoming more decentralised, moving beyond traditional hospitals to outpatient centres, community-based facilities and virtual care platforms. Impact investment, meanwhile, is being recognised as an important complement to public-sector funding rather than a substitute for it.

The report further notes that governance expectations have intensified as environmental, social and governance considerations, AI ethics, cybersecurity and social performance increasingly converge within a single accountability framework.

Rather than relying solely on policies and disclosures, organisations are now expected to demonstrate measurable evidence of institutional integrity. Compliance effectiveness, the report argues, will be judged by behaviours and outcomes rather than statements of intent.

Speaking on the report, Marcia Ashong-Sam, Founder and CEO, TheBoardroom Africa, remarks, “Africa’s challenges have always been its most compelling investment case. What is different now is that its leaders are building the institutions to prove it. TheBoardroom Africa exists because the most consequential thinking about this continent rarely makes it into the public conversation. It stays in boardrooms, in investment committees, in the private deliberations of leaders who are too busy building to narrate what they are building. This report changes that.”

The findings suggest that as African economies mature, business success will increasingly be determined by institutional strength, governance quality and the ability to deliver sustainable performance. As the continent moves from expansion to optimisation, narrative to proof, and pilot programmes to scalable platforms, the report argues that the next generation of African business leaders is already shaping that future.

For more than a decade, TheBoardroom Africa has worked with organisations including MTN Group, Unilever, British International Investment, Mastercard Foundation and the International Finance Corporation, providing executive search and leadership advisory services across the continent.