SEO&SEM

The 5 NEW Rules Of Social Media Optimization (SMO)

noreply@blogger.com (Online Marketing Services) — Tue, 10 Feb 2015 07:03:00 -0800

Social Media Optimization: An Easy Guide to Marketing and Distributing Your Content Online from Rohit Bhargava

About a week ago I started seeing a curious number of tweets, links and Google Alerts to a popular blog post I wrote 4 years ago. The reason was that today happens to be the four year anniversary of that post which first introduced the idea of Social Media Optimization or SMO as it is now popularly known into the world of digital marketing and on Wikipedia. For many of the readers who consistently read my posts today, this SMO post may have been the reason they first stumbled onto my blog. It became an unintentionally big idea that captured the attention of a growing niche of digital marketers who saw themselves at the intersection of working in search engine optimization (SEO) and wanting to branch out into new world of social media.

In the four years since that post I have tried to focus this blog on my real passion of sharing insights that could inspire people to create better marketing to sell their ideas to the world. SMO was a point on that journey and given the interest that this one idea has sparked among digital marketers around the world, it is one that is worth revisiting today. As I thought about this post today, I realized that the ideal way to revisit SMO would be to try and answer the one question I have been asked most frequently by marketers around the world about SMO: Would you change these “5 rules” today given that the original post was written before Twitter or Foursquare or many other big trends or sites that are now becoming a big part of the social web?

The short answer is yes. The core change I would make is to add and focus on a word that I think truly describes the social web today in a way that few people really grasped four years ago:sharing. So, based on this, here are my thoughts on the 5 NEW Rules Of Social Media Optimization:

Increase your linkability Create shareable content – Four years ago I focused on linkability because the main currency that could drive up your traffic was how many people were linking to your content. Today content can be liked or tweeted and it is about more than links – it is about creating content that is shareable. The better your content is, the more people will want to share it with their entire social networks whether they link it, like it, dig it or share it.
Make tagging and bookmarking easy Make sharing easy – Following from the previous point, tagging and bookmarking only scratch the surface of the many ways that people can share content with others. They can post a short link to their profile, embed a video, send out a tweet or create a hashtag for a conversation. Limiting the ways of sharing to just tagging or bookmarking doesn’t make sense anymore. The core of this rule, however, was the point about making it easy and that is still at the heart of this new rule. Once you have shareable content, it has to be one-button-easy so people will do it with minimal effort or thinking.
Reward inbound links Reward engagement – In 2006, the main thing most marketers were concerned about were inbound links. It was a time when Technorati was the standard by which we all measured the performance of our content and many bloggers focused more on their number of inbound links than their readership or traffic numbers. Today the real currency is around conversation or engagement. While there are a million definitions for “engagement” ranging from comments and discussion to posting or sharing content – this is the behaviour that matters most in the social web and the one that we should all focus on rewarding when it happens.
Help your content travel Proactively share content - This was the weakest of the original 5 rules, as the original rule simply talked about publishing your content in other formats such as PDFs or videos and submitting them to other sites. Instead, the essence of the new version of this rule is all about proactively sharing content in a different way. This encompasses everything from creating slides to post on Slideshare or documents to share on Scribd – as well as tweeting about your content or offering embeddable versions of it, or using RSS feeds to syndicate it. Proactively sharing even includes posting your content to social networking profiles or creating profiles on video sharing sites.
Encourage the mashup Encourage the mashup – The last original rule of SMO is the one that I would leave intact. The concept of the “mashup” where people take and remix your content by adding their own input and voice has only grown over the past four years. The mashup will be around to stay, whether the term continues to be used or not. Allowing people to take an ownership over the social content you publish will continue to be a key way that you can optimize your content for the social web.

On the original 5 rules, several other smart folks jumped in to add 12 more rules to the list … it only makes sense for me to try and invite the same input this time around. What do you think of these updated rules? Are there others you would add to the list?

Weekly PPC Update: Gettin’ Your 2015 PPC Game On Edition

noreply@blogger.com (Online Marketing Services) — Tue, 10 Feb 2015 06:59:00 -0800

All that fuss, and it’s over in the blink of an eye. Can you believe the holidays are officially over? Another year bites the dust, and 2015 is officially upon us. That means a clean slate, new opportunities, and a new chance to make this the best year of your life to date. Happy New Year!

The past few weeks have been filled with planning, scrambling to get holiday preparations completed in time for big events, and of course a little partying. Not surprisingly, the folks at Google and Bing have been a bit quiet this past week as their respective teams have had more important things on their minds. So that said, today’s Weekly PPC Update will be a bit different. Nothing to report from either Google or Bing by way of major updates, news, or informative blog posts, so we’ll skip right to the web-at-large to see what’s been shaking during the busy holiday season this past week.

What role will social networks play in paid advertising moving forward? PPCHero takes a look at The State of Paid Search and, in particular, how social networking is reshaping the paid advertising space. In fact, PPCHero suggests that advertisers should make focusing on non-Google advertising opportunities a focus in 2015.

Of course, there are well-known paid advertising ops on the big three:

Twitter
Facebook
LinkedIn

But as social networking continues to maintain strengthened user bases, other platforms are entering the mix with advertising opportunities of their own, such as Pinterest and Instagram. Not to mention, new social networks are cropping up all the time – some make it, some don’t, but nonetheless, you should keep your eye on the prize and always be on the lookout for promising advertising platforms. Read what PPCHero has to say about social networking and its role in paid advertising in this post.

What impact does PPC have on brand awareness? PPCHero looks at what is generally a focus of traditional marketing: associating your brand name with a non-branded term so much that they practically become synonymous. Think: Kleenex and tissues. But PPC can have a substantial impact on these types of associations, as well. For tips on making this happen with search, display, remarketing, and even YouTube, check out this post.

Speaking of branding with paid search, 3Q Digital is jumping in on that action, too. This post covers the ins and outs of how to set goals for a PPC branding campaign, the metrics that matter, and more. Hmm, might we have stumbled onto a PPC trend for 2015?

2014 was a pretty up-in-the-air year for SEO, while many businesses struggled to figure out how to make organic SEO work in the new era of Google. 3Q Digital highlights six big SEO what-ifs for 2015, pondering questions such as, “What if some queries showed zero organic listings in 2015?” Intriguing stuff; check it out.

Have you written a 2015 PPC Game Plan? If you didn’t get to the pre-game plan, don’t worry. It’s still the beginning of the year, and it’s never too late to get your act together and a solid plan underway. For some great tips on how to craft a 2015 PPC Game Plan, head over to this post from Clix Marketing.

Search Engine Watch reveals its #1 most-read article of 2014: Escape Google With These 12 Search Engine Alternatives. Natch, it seems fitting to re-post the top article of 2014 on the first day of 2015, and that’s just what they did. If you missed it back in May when it was originally published, you can check it out here.

Curious what the other most-read articles of 2014 were? Here are the rest of the top five:

#2: The 10 Best Shopping Engines

#3: Index Your Content Faster With the Fetch as Google Tool

#4: 5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website

#5: Google Launches Panda 4.0

What a better way to wrap up the first Weekly PPC Update for 2015 than a look back at the “Best of the Best” from 2014? WordStream, of course, was on top of its game with their year-end roundup on December 30th. It’s a must-read to kick off your 2015. Read it here.

If you faced ups and downs with PPC success in 2014, had a really crappy year in general, or it was your best year yet and you’re shooting for an even better 2015, it’s a New Year – time to ramp up your game and make it happen! And of course, checking in with little old me every week will help you stay on top of the latest and greatest PPC news and strategies (ahem, shameless plug). Hope you all had a fantastic New Year and are resting up this weekend to get ready to kick some serious 2015 butt on Monday. Show up with your game face on; I’ll be sporting mine.

6 Changes Your 2015 SEO Strategy Must Focus On

noreply@blogger.com (Online Marketing Services) — Tue, 10 Feb 2015 06:58:00 -0800

SEO is constantly changing. New updates are released, new trends are discussed and new strategies are developed. It is something that will constantly evolve. In 2014 alone, there have already been 13 updates to Google’s algorithm, according to Moz’s change history. These are just the notable and more public ones -- there are refreshes and changes almost daily behind the scenes. My company, Market Domination Media, is constantly adjusting SEO strategies for our clients based on a number of factors. We recently sat down and discussed the biggest changes that SEO efforts are going to need to adjust to as we enter 2015. Let’s look at six of them right now: 1. Create and optimize for mobile traffic Back in 2012 ComScore predicted that mobile traffic would exceed desktop traffic in 2014, and they were correct. Google has always said that it feels responsive websites provide the best user experience, and recently starting including a “mobile-friendly” notation next to websites in mobile search results that are indeed mobile friendly. You can see if your website passes Google’s mobile-friendly test by clicking here. Bing has also stated it prefers a single responsive URL. Related: Why Every Entrepreneur Should Focus on Local SEO 2. Optimizing for Bing, Yahoo and DuckDuckGo Could 2015 be the year that some other search engines begin to take more market share? It seems like this is the million-dollar question every year, but some recent developments suggest that it could be possible. Firefox kicked Google to the curb and Yahoo will now be the default search engine for the browser. Google’s deal is also up with Safari in 2015, and reports have both Bing and Yahoo trying to secure that spot. The option to switch default browsers in iOS 8 and OS X from Google to DuckDuckGo also exists. With options other than Google becoming more popular and accepted it will make it important to have visibility across these search engines in addition to just Google. 3. Switch your focus from keyword rankings to ROI metrics If you or your SEO company is still putting an emphasis on keyword rankings and determining the success of the campaign based on keyword positions, then it is time for a major wake up call. Ranking reports can be made to look pretty and some SEO companies will even target useless keywords just to say, “Hey look -- you are ranking number one!” If you are a business owner spending money every month on SEO, what would you rather hear from your SEO agency? “Congratulations, you are ranking number one for ‘buy blue widgets online’ but we aren’t sure what that translates into dollar wise.” “The infographic that we published last month resulted in earning 67 links and it was also responsible for 45 conversions and $22,480 in revenue.” Do you want a fancy PDF ranking report or do you want to know what your return on investment was? 4. More focused social-media approach Social media was once just a platform to share content, so businesses would sign up for every social platform under the sun and blast their content everywhere. Social media is now a marketing channel as well as a customer-service channel. Your social audience expects your brand to engage with them on a more personal level. Related: How to Improve Your Google AdWords Campaign This Holiday Season It is more effective to focus on two or three social-media platforms and be very active and accommodating. This not only helps you generate more leads, sales and revenue, but it also helps to build a very loyal following that will share your content. This can introduce new people to your brand and even present opportunities to earn links. 5. Earning links rather than building links Through all of the updates and algorithm changes over the years one thing remains the same: inbound links are the most influential signal of trust and authority. This isn’t going to change -- not in 2015 or anytime soon. The days of building links on irrelevant blogs and chasing large quantities of links to game the search results are over. Earning a single link on a high-quality relevant website is valuable for multiple reasons including SEO, attracting referral traffic, leads, sales and branding exposure. Look for traditional PR and SEO to work closer together in 2015. 6. Targeting more precise keywords and search phrases The days of targeting broad keywords are coming to an end. While they tend to have a huge search volume, they don’t attract highly targeted traffic and they are expensive to rank. Targeting long-tail search queries not only attracts qualified “buyer” traffic, but these terms will typically have much less competition. Keyword research along with understanding the shopping and purchase patterns of the target consumer can help to identify search terms and phrases to go after. Businesses will always crave organic search traffic, and search-engine optimization is the vehicle to drive that highly coveted traffic. What are some SEO changes that you foresee in 2015?

Linkedin Consultant | Linkedin Consulting

noreply@blogger.com (Online Marketing Services) — Thu, 28 Jun 2012 04:35:00 -0700

5 Tips to Build and Grow Your LinkedIn Network

Do you want to tap into LinkedIn’s 150 million–member worldwide network?
It’s important to focus on the right kinds of activities that will yield the best results.
In this article, I’ll reveal five key strategies and activities you can focus on to build and grow your network.

#1: Update Your Status Frequently and Consistently

Only one-third of LinkedIn members visit the site every day, and another one-third of members visit the network several times a week, according to a survey conducted by Lab42. You can check out the complete infographic from Lab42 on LinkedIn Members.
When you log into LinkedIn, notice each time who shows up in your home feed. Most likely you will see the same few people frequently.

Active LinkedIn users will show up more frequently in your home feed.

These individuals are getting more visibility because they are more active, and you can do the same if you commit to staying active on the network. This is a subtle but powerful way to build influence with your network connections.
If you make the commitment to become more active in the network, you have a real opportunity to shine! It takes time, effort and dedication, but the payoff from staying top of mind can be significant in developing new introductions, relationships and business opportunities.
Here are a few ideas on how to be an active LinkedIn member:

Update your status at least three times a day on the actual site itself, versus using third-party tools so that you have full control over your message and increase engagement (see image below).
Share and comment on the updates of your first-, second- and third-degree connections at least once a day.
Send an invitation to connect to at least one new person per day.
Start and/or participate in LinkedIn Group Discussions three times a week.
Answer questions on “LinkedIn Answers” three times a week.
Comment on profile updates from the companies you follow on LinkedIn once a day.

By updating your status manually in LinkedIn, you can control your message and increase engagement.

Important note: Be careful about sharing your tweets directly on LinkedIn. When you do this, you don’t give your LinkedIn network connections any opportunity to engage with you within LinkedIn. Be selective about the tweets you choose to send automatically into LinkedIn from your Twitter account. There may be some value in saving time and increasing visibility by doing this, but realize no further engagement will take place within LinkedIn.
Sending all of your tweets into LinkedIn can get very annoying for your connections!

When you send a tweet to LinkedIn, your network connections are unable to engage with your update within LinkedIn. Instead, if they click "Reply" or "Retweet," they'll be taken to Twitter.

#2: Build Connections Constantly

One of the best things you can focus on in growing and engaging your LinkedIn network is to always look for connection opportunities. LinkedIn recently enhanced its People You May Know feature.
Take advantage of this opportunity to review whom you may know and send them a personalized invitation to connect right there from the People You May Know tab.

The new People You May Know feature makes it easy to discover potential connections in your target markets.

The “Alumni” search feature on LinkedIn is also quite powerful, as you can narrow your search by geographical location.
In the example below, I’ve selected the high school I attended and my current geographical location, which uncovered 74 new connection opportunities for me! Make sure to plug in the high school(s) and college(s) you attended to expand your results.

A search for new potential connections who attended my high school and live in my area.

#3: Be Strategic about When You are Active on LinkedIn

Studies have shown that LinkedIn members are more active in the afternoons and are more likely to use the mobile site in the evenings. With this in mind, focus your participation activities during the times when you have the best chance to be seen.
I would also recommend experimenting with this depending on where you live and what industry you work in. Mix up your strategy and record the results over a week’s time, such as how many new connections you gained and how many engagement opportunities you created during each week based upon when you participated.
For example, I have found that engagement within my industry and target market is quite high on weekday mornings AND on Saturday mornings. Therefore, I make LinkedIn one of my first stops of the day as much as possible.

#4: Join and Actively Participate in LinkedIn Groups

You’ve probably heard this recommendation before, but LinkedIn Groups are one of the most active areas of the network and the participation stats are quite compelling.

A survey and infographic from Lab42 reveals powerful LinkedIn Group participation stats.

Simply joining a group on LinkedIn won’t get you anywhere. You must jump into the new and popular conversations and add value as a member!
One of the best successes I’ve ever had in a group within my targeted niche was to ask for advice. I needed to find a resource to complete a certification and that simple question generated over 30 responses.
Be careful not to over commit to too many LinkedIn Groups. Pick three to five groups that make sense for you to be actively involved. Here are five ways to use LinkedIn Groups to build influential connections.
LinkedIn has just made it much easier to find groups within the network that might be valuable for you to join through the new LinkedIn Group Search feature.
Now, group conversations are being indexed within LinkedIn search. Additionally, you can filter your searches and see which of your connections are also members of a particular group.

Find the right LinkedIn Groups to join and get actively involved through the new LinkedIn Group Search feature.

#5: What You Share Matters

What you share on LinkedIn does matter. This is what will define you as a trusted authority within your industry and with your target markets. The key is to share news, articles and insights that are relevant to your connections if you want to attract and grow the right audience.
If you’re plowing your blog posts into LinkedIn as status updates or into LinkedIn Groups without asking a question or trying to achieve engagement, you won’t get very far. Believe me, I’ve done this and so have many other marketing experts. It is perfectly okay to share your content, but it’s important to be considerate when you do so and position it in such a way that can potentially get your connections to engage with you.
I’m a big believer in the idea that creating and sharing your own content is extremely important for establishing yourself as a thought leader and becoming the trusted authority in your niche. Just avoid phrases such as “check out my videos” or “check out my latest blog post” because honestly, no one cares about you until you care about them. Be a resource and be helpful to your connections in addition to finding ways to create dialogue with them.
Keep in mind that when you share something that is “share-worthy” and members of your extended network see it and share it, you increase your visibility significantly because you gain exposure to their connections.
To easily find and share content that is interesting and relevant to your target markets, consider using the LinkedIn Today site. This is a great tool for finding popular, trending and relevant content to share with your network.
Now it’s Your Turn
I hope you find these recommendations for growing and engaging your LinkedIn network helpful. As the network itself continues to develop and add new features, it’s important to refresh your LinkedIn engagement strategy and make sure you are leveraging all of the great features!
What do you think? What other tips do you have for building and engaging your network on LinkedIn? Leave your questions and comments in the box below.

Facebook Consultant | Facebook Consulting

noreply@blogger.com (Online Marketing Services) — Thu, 28 Jun 2012 04:28:00 -0700

Facebook Advertising Guidelines Advertising philosophy At Facebook, we believe that every part of our site, including the adverts, should contribute to and be consistent with the overall user experience. Thus, we are committed to protecting our user experience by keeping the site clean, consistent and free from misleading advertising. We believe that we can help transform existing advertising into messages that are tailored to the individual user based on how their friends interact and affiliate with the brands, music artists and businesses they care about. Advertising Guidelines The following guidelines apply to all adverts appearing on Facebook, including adverts within canvas pages of Facebook Platform applications. In addition, all advertising on Facebook must comply with the Privacy policy and Statement of Rights and Responsibilities. Advertising appearing within applications on Facebook Platform must comply with all additional Facebook Platform policies. Facebook reserves the right to reject or remove advertising that we deem contrary to our advert philosophy. These guidelines are subject to change at any time and Facebook may waive any of these guidelines at its discretion. 1. Accounts 1. Advertisers cannot create or manage multiple Facebook accounts for advertising purposes unless given permission by Facebook to do so. 2. Advertisers cannot programmatically automate the creation of accounts or ads unless given permission by Facebook to do so. 2. Landing pages/destination URLs 1. Adverts that contain a URL or domain in the body must link to that same URL or domain. 2. Adverts must send users to the same landing page when the advert is clicked. 3. Landing pages cannot generate a pop-up (including "pop-overs" and "pop-unders") when a user enters or leaves the page. 4. Landing pages cannot use "fake" close behaviour (ie. when a user clicks the 'close' icon on the page, the page should close down and no other behaviour should result). 5. Landing pages cannot utilize "mouse trapping" whereby the advertiser does not allow users to use their browser "back button" and traps them on their site and/or present any other unexpected behaviour (for example, navigation to another advert or page). 6. Adverts cannot require viewers to click on the advert to submit Personally Identifiable Information (such as name, date of birth, phone numbers, social security number, physical addresses or email addresses) on the landing page or in the advert, except to enable an ecommerce transaction and where the advert and landing page clearly indicate that a product is being sold. 3. Facebook references 1. The following conditions apply to all ads that have a Facebook Page, application, event, group or Connect site as its destination, except as otherwise specifically permitted to those subject to the Branding and promotion policy section of the Platform policies: 1. Adverts may make limited references to "Facebook" in its title, body or image for the purposes of clarifying the destination of the advert; 2. Adverts cannot imply any endorsement of the product, service or ad destination by Facebook. 2. All other adverts, destination adverts and landing pages must adhere to the following restrictions: 1. Adverts cannot mention or refer to Facebook, its site or its brand in any manner, including in the title, body, image or destination URLs; 2. Adverts cannot use Facebook logos, trademarks or site terminology (including but not limited to Facebook, The Facebook, FacebookHigh, FBook, FB, Poke, Wall and other company graphics, logos, designs or icons); 3. Facebook site features cannot be emulated. 4. Advert copy and image content 1. Adverts must directly relate to the content on the landing page. 2. Adverts must clearly represent the company, product or brand that is being advertised. Products or services promoted in the advert must be directly available on the landing page. 3. Adverts must not include unsubstantiated claims, including but not limited to prices, discounts or product availability. 4. Adverts cannot insult, harass or threaten a user. 5. Adverts must not contain audio that plays automatically, without a user's interaction. Any automated animation must cease after 15 seconds and must not replay. 5. Prohibited content 1. Adverts must not be false, misleading, fraudulent or deceptive. 2. Adverts will not be permitted in cases where a business model or practice is deemed unacceptable or contrary to Facebook's overall advertising philosophy. 3. Adverts, or categories of adverts, which receive a significant amount of negative user feedback or are otherwise deemed in violation of community standards will not be permitted. 4. Adverts cannot contain, facilitate, promote or reference the following: 1. Offensive, profane, vulgar, obscene or inappropriate language; 2. Obscene, defamatory, libelous, slanderous and/or unlawful content; 3. Tobacco products; 4. Ammunition, firearms, paintball guns, bb guns or weapons of any kind; 5. Gambling, including without limitation, any online casino, sports books, bingo or poker without authorisation from Facebook; 6. Scams, illegal activity or chain letters; 7. Contests and sweepstakes unless given permission by Facebook to do so; if permission is given, you are subject to Facebook's Promotions guidelines; 8. Get-rich-quick and other money-making opportunities that offer compensation for little or no investment, including "work from home" opportunities positioned as alternatives to part-time or full-time employment or promises of monetary gain with no strings attached; 9. Adult content, including nudity, sexual terms and/or images of people in positions or activities that are excessively suggestive or sexual or provocative images in violation of community standards; 10. Adult friend finders or dating sites with a sexual emphasis; 11. Adult toys, videos or other adult products; 12. Uncertified pharmaceutical products; 13. Spy cams or surveillance equipment; 14. Web-based non-accredited colleges that offer degrees; 15. Inflammatory religious content; 16. Politically religious agendas and/or any known associations with hate, criminal and/or terrorist activities; 17. Content that exploits political agendas or uses "hot button" issues for commercial use regardless of whether the advertiser has a political agenda; 18. Hate speech, whether directed at an individual or a group and whether based upon the race, sex, creed, national origin, religious affiliation, marital status, sexual orientation, gender identity or language of such individual or group; 19. Content that advocates against any organisation, person or group of people, with the exception of candidates running for public office; 20. Content that depicts a health condition in a derogatory or inflammatory way or misrepresents a health condition in any way. 6. Data and privacy 1. You may not give data you receive from us to any third party, including advertising networks. 2. Unless authorised by us, your adverts may not display user data -- such as users' names or profile photos -- whether that data was obtained from Facebook or otherwise. 3. You may not use user data you receive from us or collect through running an advert, including information you derive from your targeting criteria, for any purpose off of Facebook, without user consent. 7. Targeting 1. Any targeting of adverts based on a user attribute such as age, gender, location or interest, must be directly relevant to the offer and cannot be done by a method inconsistent with privacy and data policies. 2. Adverts with adult themes, including contraception, sex education and health conditions must be targeted to individuals at least 18 years old. Platform Adverts should do this via Demographic Restrictions, not by obtaining user data. 3. Adverts for dating sites, services or related content must follow these targeting criteria (does not apply to Adverts on Facebook Platform): 1. the Relationship Status targeting parameter must be utilised and set to Single; 2. the Sex targeting parameter must be utilised and a single value of Male or Female must be selected; 3. The age targeting parameter must be utilised and the age range selected must start at least at 18 years old; 4. the Interested In targeting parameter must be utilised and a single value of either Men or Women must be selected. 8. Prices, discounts and free offers 1. Adverts cannot be deceptive or fraudulent about any offer made. 2. If an ad includes a price, discount, or 'free' offer, 1. the destination URL for the advert must link to a page that clearly and accurately offers the exact deal the advert has displayed; 2. The advert must clearly state what action or set of actions is required to qualify for the offer. 9. Subscription services 1. The advertisement of Subscription Services must comply with the conditions noted below and as determined by Facebook in its sole discretion. "Subscription Services" may include sites that promote downloading ringtones, games or other entertainment services or any site that induces a user to sign up for recurring billing of a product or service. 1. The advert must clearly state what action or set of actions is required to qualify for the offer. If the user must subscribe to a service, the service and offer requirements must both be stated in the advert. 2. The recurring subscription must be consistent with what is promoted in the advert copy. 3. At a minimum, the promoted website must clearly and accurately display the price and billing interval (such as per week or once per month) on the landing page as well as any page that prompts a user for Personally Identifiable Information (such as name, date of birth, phone number, National Insurance number, physical addresses or email addresses) or billing information (including, but not limited to, mobile phone number or credit card number). 4. If users sign up for the service by transmitting a code by text message, the price and billing interval must be clearly and prominently displayed beside the code. 5. If the service is a subscription, the website must provide a prominent opt-in checkbox or other clear mechanism indicating that the user knowingly accepts the price and subscription service. This should be on the first page where the user enters personal data, and the user should not be able to proceed without opting in. 6. All of the foregoing items should be located in a prominent place on your webpage, as determined by Facebook in its sole discretion, and should be easy to find, read and understand. 10. Adverts for alcoholic beverages 1. Adverts must be targeted to people 21 years old or older in the US, 19 years old or older in Canada, 18 years old or older in the UK and Ireland, and 21 years old or older everywhere else. All Facebook Pages viewer restrictions must be set at 21+ regardless of the country they are in or targeted to. In the case where a user's age cannot be determined, the advert cannot be displayed to the user in question. (Does not apply to applications on Facebook Platform.) 2. Adverts cannot include content that might appeal to (or mislead) minors by implying that the consumption of alcoholic beverages is fashionable or the accepted course of behaviour for those who are underage. 3. Adverts cannot include or target any person under the legal drinking age in the region the advert appears, or be suggestive of the presence of those who are underaged. Additionally, adverts appearing in applications on Facebook Platform must adhere to the Platform policies Alcohol content policy. 4. Adverts cannot portray or promote intoxication. 5. Adverts cannot induce people to consume alcohol in excess, make references to the intoxicating effects of alcohol, depict activities that encourage excessive consumption or that encourage drinking at a rapid rate or suggest the strength of the alcoholic beverage being advertised. 6. Adverts cannot promote any giveaways as a reward for purchasing the alcoholic product. 7. It is recommended that the ad creative contain text that promotes drinking responsibly, eg. "Drink Responsibly" or "Drink Smart". 11. Copyrights and trademarks 1. Adverts cannot include any content that infringes upon the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary right. 2. The advertiser must have intellectual property rights to the creative and be permitted to display such creative as advertising on the Facebook Site. 12. Spam 1. Adverts cannot contain, facilitate or promote 'spam' or other advertising or marketing content that violates applicable laws, regulations or industry standards. 13. Incentives 1. Adverts cannot offer incentives to viewers for clicking on the ad, for submitting Personally Identifiable Information (such as name, date of birth, phone number, social security number, physical addresses or email addresses), or for performing any other tasks. 14. Downloads 1. Adverts must not contain or link directly or indirectly to a site that contains spyware/malware downloads, whether initiated automatically or manually by the user, or other auto-initiated downloads. 2. Adverts cannot contain or link to a site that facilitates or promotes: 1. Collection of demographic and usage information from a user's computer without the user's express consent; 2. Collection or request of Facebook usernames or passwords from any user; 3. Proxying Facebook usernames or passwords for the purpose of automating logins to the Facebook site; 4. Any software that results in an unexpected user experience, including but not limited to software which (i) "sneaks" onto a user's system and performs activities hidden to the user, (ii) may alter, harm, disable or replace any hardware or software installed on user's computer without express permission from the user, (iii) is bundled as a hidden component of other software whether free or for a fee, (iv) automatically downloads without Facebook's express prior approval, (v) presents any download dialogue boxes without a user's express action, or (vi) may violate or infringe upon the intellectual property rights of any third party, including copyright, trademark, patent or any other proprietary right. The following sections do not apply to adverts on Facebook Platform 15. Grammar, sentence structure, spelling and spacing 1. Advert text must be grammatically correct and contain proper sentence structure. 2. Advert text must be in complete sentences. 3. Adverts cannot include excessive repetition (such as "buy, buy, buy"). 4. Adverts must use correct spelling. 5. Advert text must include grammatically correct spacing. 16. Capitalisation 1. Adverts must use proper, grammatically correct capitalisation (such as capitalising the first letter of all proper nouns and capitalising the title of the advert). 2. Adverts cannot include excessive capitalisation (such as "FREE") or incorrect capitalisation (such as capitalising the first letter of every word in a sentence). 3. Acronyms may be capitalised. 17. Punctuation 1. Adverts must include logical, correct punctuation. 2. Adverts cannot contain repeated and unnecessary punctuation (such as "Buy now!!!"). 3. All complete sentences (including if the advert title is a complete sentence) must end with a single punctuation mark. Sentences cannot end with ellipses, dashes, etc. 4. Exclamation points cannot be used in the title of any advert. 18. Symbols 1. The use of all symbols, numbers or letters must adhere to the true meaning of the symbol. 2. Adverts cannot contain repeated and unnecessary symbols. 3. Symbols cannot be used for the following: 1. To substitute for letters (e.g. "$ave" instead of "save"); 2. To substitute for entire words (e.g. "&" instead of "and" or "$" instead of "cash/dollars/money"); 3. As unnecessary abbreviations to shorten character count (e.g. "w/" instead of "with" or "@" instead of "at"). 4. Symbols may be used for the following: 1. If the symbol is part of the product or brand name; 2. If the $ symbol is paired with a dollar amount (e.g. "Save $100 today"); 3. If the # symbol is used for comparative phrases (e.g. "Voted the #1 site by The Guardian").

What Is Google Analytics Intelligence

noreply@blogger.com (Online Marketing Services) — Tue, 19 Jul 2011 02:10:00 -0700

Google has added a new module to Google Analytics called Intelligence. The currently in beta module displays custom and automatic alerts that are created from website traffic operations. It is not sure yet if all Google Analytics users have access to this new module of the website traffic analysis service yet or if it has been made available to select users only.

Google Analytics users who can access it will find a display of their website’s traffic graph along with another bar below that is showing the alerts for the corresponding days. Alerts are color coded with automatic alerts using a light green and custom alerts a light blue color. There will only be automatic alerts in the beginning.

The automatic alerts will give a webmaster immediate information about traffic jumps. This includes major traffic changes to certain pages on the website, a change in a page’s bounce rate, pageviews or a higher or lower than usual visitor stream from a specific country, state or region.

This gives the webmaster a quick overview of traffic developments on a specific web project or website. There are certain possibilities where Google Analytics Intelligence module can help. Webmasters could for instance investigate traffic increases or decreases more effectively as it will for instance display a decrease in traffic to a very popular page on the website. The webmaster could then analyze the issue further.

It is furthermore possible to create custom alerts and this could be very interesting to some webmasters. Custom alerts are created from a list of available alert conditions. The webmaster selects a traffic type to be monitored. This can be all traffic, traffic from a campaign, keyword, medium and landing or exit page. This traffic type is then combined with a metric that is triggering the alert. This again can be pageviews, total visitors, revenue or pre-defined goals. The selected metric is then given a threshold value. An alert is then automatically created whenever that value is crossed.

Another interesting option is to look at weekly or monthly reports which even gives a better overview as day to day variations are something that every webmaster has to live with. Google Analytics Intelligence is available in the left sidebar menu of the Google Analytics

Process of 301 Permanent Redirect

noreply@blogger.com (Online Marketing Services) — Tue, 19 Jul 2011 01:53:00 -0700

How to implement the 301 Redirect at htaccess level:

Procedure:

1. To create a .htaccess file, open notepad, name and save the file as .htaccess (there is no extension).

2. If you already have a .htaccess file on your server, download it to your desktop for editing.

3. Place this code in your .htaccess file:

redirect 301 /old/old.htm http://www.you.com/new.htm

4. If the .htaccess file already has lines of code in it, skip a line, then add the above code.

5. Save the .htaccess file

6. Upload this file to the root folder of your server.

7. Test it by typing in the old address to the page you've changed. You should be immediately taken to the new location.

Notes: Don't add "http://www" to the first part of the statement - place the path from the top level of your site to the page. Also ensure that you leave a single space between these elements:

redirect 301 (the instruction that the page has moved) /old/old.htm (the original folder path and file name) http://www.you.com/new.htm (new path and file name)

When the search engines spider your site again they will follow the rule you have created in our .htaccess file. The search engine spider doesn't actually read the .htaccess file, but recognizes the response from the server as valid.

During the next update, the old file name and path will be dropped and replaced with the new one. Sometimes you may see alternating old/new file names during the transition period, plus some fluctuations in rankings. According to Google it will take 6-8 weeks to see the changes reflected on your pages.

Other ways to implement the 301 redirect:

1. To redirect ALL files on your domain use this in your .htaccess file if you are on a unix web server:

redirectMatch 301 ^(.*)$ http://www.domain.com

redirectMatch permanent ^(.*)$ http://www.domain.com

You can also use one of these in your .htaccess file:

redirect 301 /index.html http://www.domain.com/index.html
redirect permanent /index.html http://www.domain.com/index.html
redirectpermanent /index.html http://www.domain.com/index.html

This will redirect "index.html" to another domain using a 301-Moved permanently redirect.

2. If you need to redirect http://mysite.com to http://www.mysite.com and you've got mod_rewrite enabled on your server you can put this in your .htaccess file:

Options +FollowSymLinks
RewriteEngine on
RewriteCond %{HTTP_HOST} ^example\.com
RewriteRule ^(.*)$ http://www.example.com/$1 [R=permanent,L]

or this:

Options +FollowSymLinks
RewriteEngine On
RewriteCond %{HTTP_HOST} ^domain\.com$ [NC]
RewriteRule ^(.*)$ http://www.domain.com/$1 [R=301,L]

Tip: Use your full URL (ie http://www.domain.com) when obtaining incoming links to your site. Also use your full URL for the internal linking of your site.

3. If you want to redirect your .htm pages to .php pages and you've got mod_rewrite enabled on your server you can put this in your .htaccess file:

RewriteEngine on
RewriteBase /
RewriteRule (.*).htm$ /$1.php

4. If you wish to redirect your .html or .htm pages to .shtml pages because you are using Server Side Includes.

(SSI) add this code to your .htaccess file:

AddType text/html .shtml
AddHandler server-parsed .shtml .html .htm
Options Indexes FollowSymLinks Includes
DirectoryIndex index.shtml index.html

IIS Redirect

In internet services manager, right click on the file or folder you wish to redirect
Select the radio titled "a redirection to a URL".
Enter the redirection page
Check "The exact url entered above" and the "A permanent redirection for this resource"
Click on 'Apply'

ColdFusion Redirect

<.cfheader statuscode="301" statustext="Moved permanently">
<.cfheader name="Location" value="http://www.new-url.com">

PHP Redirect

Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location: http://www.new-url.com" );
?>

ASP Redirect

<%@ Language=VBScript %>
<% Response.Status="301 Moved Permanently" Response.AddHeader "Location","http://www.new-url.com/" %>

ASP .NET Redirect

JSP (Java) Redirect

<% response.setStatus(301); response.setHeader( "Location", "http://www.new-url.com/" ); response.setHeader( "Connection", "close" ); %>

CGI PERL Redirect

$q = new CGI;
print $q->redirect("http://www.new-url.com/");

Ruby on Rails Redirect

def old_action
headers["Status"] = "301 Moved Permanently"
redirect_to "http://www.new-url.com/"
end

HTML Redirect

The HTML redirect allows to introduce a delay before the redirection is performed. It is sometimes called “META refresh” redirect.

Browsers will display the page during the specified time and then move forward to the page pointed to by the redirection.

HTML Redirect Source Code

…
seconds;URL=the-other-url">
…

…

Seconds: the number of seconds the page is displayed, before performing the redirection.

the-other-url : any absolute or relative URL that will be displayed after the delay has expired.

It is recommended that a standard link be added in the page for the few users of browsers that do not automatically follow redirections.

Examples of HTML Redirects

The redirecting page will be displayed during 5 seconds. After this 5 seconds delay, it will be replaced by “the-other-page.html”.

The redirecting page will be displayed during 12 seconds. After this 12 seconds delay, it will be replaced by the home page of this site.

The redirecting page will be displayed and immediately replaced by “another-page.html”. With this zero-delay, many users will not even notice the presence of the redirecting page.

The Complete Guide to the Lead Generation Process

noreply@blogger.com (Online Marketing Services) — Wed, 27 Apr 2011 03:02:00 -0700

The lead generation process is powerful virtuous circle with 5 components, each supporting the one that follows.

The fifth segment of the circle provides valuable information that greatly improves the results obtained in the next campaign (i.e. virtuous in nature). The 5 components are...

Set objectives
Get visitors
Convert to leads
Follow up
Analyse and report

This diagram shows where each of these components fits, and how they work together. Note how component 5 flows back into component one, providing useful information to the next lead generation campaign.

Each component has a specific job to do. In the rest of this article we'll take a quick look at how each of them works.

1. Set Objectives:

The objective of any lead generation campaign is to generate a certain amount of revenue. For example, I might invest £500 in lead generation and aim to make £2,000 in gross sales (400% return on investment).

The main metrics that make up your campaign objectives are...

Campaign budget
Target ROI (return on investment) expressed as a percentage
Number of leads needed to achieve target ROI

If you've run lead generation campaigns previously, you can use the results from step 5 to provide some of the ratios you'll need to work out the number of leads required to reach your target for the current campaign.

2. Get visitors

Use online and offline methods to attract people to your lead generation landing page. The following sources can be used to provide visitors to the campaign...

Offline advertising
Direct mail
Email sent to existing clients
Email sent to a purchased list
Twitter - click and see how
Pay per click (PPC) advertising and search engine marketing (SEM)
Search engine optimisation (SEO)
Forum posts (via the signature)
Press releases
Article marketing
Newspaper and online classified sites
Directories
Online and offline business networking (e.g. LinkedIn, BNI, BRX)
Your own, your company's, and 3rd party Blogs
Social bookmarking sites (e.g. Delicious, Stumble Upon)
Create and promote a Squidoo lens
Use an SEO virtuous circle

As you can see, there are a wealth of free and paid options open to you. In fact, there are many more ways to send visitors to your site than I can possibly include in this article. As always, Google is your friend (as is Bing and Yahoo search).

The teaser ads used during this stage have one job to do. They have to persuade people to visit your landing page (see next section).

They must not try to sell the idea of becoming a lead, or buying your product (a common mistake). These teaser ads should also be planned in conjunction with your landing page and the follow up (i.e. sales) conversation.

Everything has to makes sense to the lead, and support the next stage of the process.

3. Convert to leads

This stage is what most people tend to think of as lead generation. It involves a landing page specifically designed to convert a visitor into a lead. Click the link if you're asking yourself what is a lead?

The biggest mistake most people make is to try and sell the product. That's online selling, not lead generation. The job of the landing page isn't to sell the product. It's to sell the value of...

A phone call
An appointment
More information

And that's all it has to do. Stick to that objective, and you'll find your lead generation delivers more leads. It's also worth taking a quick look at the approach outlined in this article (very powerful).

4. Follow up

Once a lead has been generated, it should be followed up within 24 hours (unless the lead specifies otherwise). The sooner you do it, the warmer the lead will be.

If your landing page sells people on the idea of requesting more information, deliver it digitally so it can arrive instantly. You should do this even if you also post the information.

Why? Because the process of becoming a lead is something most of us do on the spur of the moment. The lead generator needs to get in touch as soon as possible and strike while the iron is hot.

It's worth noting that the follow up conversation ought to meet these criteria...

It picks up where the landing page left off
It's designed in conjunction with the landing page so it makes sense (and is powerful)
The person following up must have something useful to offer (i.e. a strong benefit even if the lead doesn't buy)
The fulfilment material should prepare the way for the follow up call
It's part of an overall strategy designed to prepare the lead to close
Don't run lead generation in isolation from, and without incorporating the needs of the sales team

5. Analyse and report

What do successful lead generators do that unsuccessful ones don't? They test and measure absolutely everything. This is much easier than it used to be, thanks to the web's ability to track everything automatically.

This article explains how to use and work out simple direct response measures. It's designed for absolute beginners, and will get you started. This one goes into more detail.

The metrics you produce during this final stage deliver valuable data that can inform the targets and budgets of your next campaign. And the data gleaned from the tests you run can be used to produce ever more powerful ads that send you more visitors per dollar invested, and improve your lead conversion rates.

Think of it as a virtuous circle that feeds back into itself. It's very much a 'pull yourself up by your bootlaces' approach to marketing.

Google’s New Algorithms Technology – Latest 2010 / 2011 Overview

noreply@blogger.com (Online Marketing Services) — Mon, 14 Feb 2011 02:40:00 -0800

Latest 2010 / 2011 Overview

Hey To all- Here is Google New Algorithm 2011……Big changes in Search Engine Optimization.

Google’s co-founder Larry Page focused on developing the “perfect search engine,” an algorithm that would understand what you mean when you are typing a search term and the search engine will give you the exact results that you were looking for.In our last count, we can happily reveal that there were more than 120 different factors that effect the natural rankings by Google’s latest algorithm. The latest algorithm was updated to penalise websites that use forums with negative feedback to boost their rankings.

Google’s New Algorithm 2010 / 2011 Revealed
Many SEO Gurus have attempted to give a rough outline of what the Google algorithm might look like. Based on research and suggestions this might be how the formula basically could look like;

Google’s Score = (Kw Usage Score * 0.3) + (Domain * 0.25) + (PR Score * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) – (Automated & Manual Penalties)
If you are asking yourself how does the latest 2011 algorithm work or what does SEO mean, you will find on this website all the secrets you want revealed for absolutely free. Learn how the algorithm best works and the most common factors that effect your website ranking with this breakthrough revealed information.
Search Engine Optimisation Key Word Usage Factors:-
• Keyword in title tags
• Rich Header tags
• Documents rich with relevant text information
• Keyword in alt tag
• Keywords in internal links pointing to the page
• Keywords in the domain and/or URL
• The order key words appear

Google New Algorithm

Domain Strength / Speed-
• Domain Strength
• Domain Speed
• Local/specific domain name
• Quality Hosting

Registration history-

• When the Domain was registered
• Strength of the links pointing to the domain
• The topical neighborhood of domain based on the in bound and out bound links
• Historical use and links pattern to domain
• Inbound links and referrals from social media
• Inbound Link Score

Age & Quality of links

• Quality of the domains sending links (non paid)
• Links from Authority Websites
• Quality of pages sending links and relevance
• Anchor text of links
• Link quantity/weight metric (Page Rank or a variation)
• Subject matter of linking pages/sites
• User Data

Historical CTR to page in SERPs

• Time users spend on a page
• Search requests for URL/domain
• Historical visits/use of URL/domain by users

Content Quality Score

• Duplicate content filter
• Order of key words in content
• Content update frequency
• Highlighted and visibility of keywords
• Usability and W3C rules

Negative Penalties (for SEO purposes)

• Forums
• Facebook
• Twitter
• Article Submissions
• Blogs
• Link Exchange
• Paid Links
• FFA’s (Free for all backlinks)
Google over the years have persistently pursued innovation, constantly updated its algorithm or algorythm (if that is the way you spell it) and refused to accept the limitations of existing models.As a result, Google’s latest development was the breakthrough PageRank™ technology that changed the way searches are conducted today. And if there is one SEO company that knows how the algorithm works and how would it would boost your rankings on Google organic search that would be White Hat Works.
What’s new about Google’s latest algorithm in 2010 / 2011?
There is much talk in the SEO world about what Google is going to focus on in 2010. Matt Cutts, head of Google’s Webspam team has mentioned and hinted in various forums, Youtube and on his Blog that SEO professionals’ latest focus should be in 2010. Part of the Caffeine project, apparently in 2010 the speed of your website and web pages loading will now play a major factor in the algorithm.
To achieve faster speed your website needs to be hosted on a super fast host and reducing the overall size of your web pages. Obviously this means moving to a better Internet Service Provider and serving faster websites by increasing the download speed.
This will mean less content on a page, utilising CSS (Cascading Style Sheets) and images have to load faster. A webpage downloading speed of 3 seconds or less is pretty good, but 1 second or lower might have to be achieved in cases. You can now measure the speed with a program in the Google’s Webmaster Tools.
Does this mean Google in a way is pushing developers to write and create better websites that load faster and content writers to write quality content instead of quantity content? and the digital marketing guys, will they have to be at the same time creative but their art work must be short, sweat and fast loading? Does using flash animations go out the window? Hosting Video clips on your own website? would that be wise? or better to be hosted on You Tube instead?All these are questions and probably the answers you are looking for is, yes it is!What could happen is Google favouring certain websites and in the other hand penalise other ones. Websites owners that keep stuffing their pages with content, customer reviews, endless blogs and articles, videos, links and endless images will be penalised.
The good news is websites that are clean, focused, compatible and fast will benefit.
Many SEO professionals are saying that this is not fair for the SME’s (small to medium sized business) that cannot afford to be hosted on super fast hosts and do not have large teams that can restructure their websites to go faster. The question is how fast can the cooperate companies react to the ever growing demands of the Internet? Probably not and it will take them months before they even decide what to do. In the other hand SME’s probably will be in a better position to react a lot faster due to quick decision making compensating for all the other factors.
The SEO e-marketers also mention about countries that have slow internet access, like in Scotland and other rural areas where you cannot get broadband? Are they going to get penalised? Probably not, as its the Google Bots measuring the speed and not at what speed the website is loaded in these areas on an end users computer. Actually Google in a way by “forcing” developers to increase their websites overall speed would mean these areas with no broadband will benefit in the long run. Mobile phone users with their web enabled devices like the iPhone and Nexus by Google will be able to load more and more websites, specially the ones that are more lean and load faster.

White Hat Works Conclusion for 2010 and 2011:

Host your website on a super fast Internet Service Provider
Use CSS as much as possible and comply with website usability
Write quality content, not quantity content
Convert your a Flash website to a HTML website
Export your Flash animations where possible – more SEO Tips
Keep images and their size to a minimum without loosing the quality
Test your website in various browsers and mobile phone devices
Make your website Google Friendly
Get free guidance from a reputable SEO E-marketing Company

Faster websites means Google can keep up with the growth of the Internet without the need to keep buying and installing new servers. Many have asked, how many servers does Google have? This is a well kept secret, but if you do your maths and calculations the number of servers could be around 700,000 and growing. These servers are spread over 100 data-centres around the globe and makes Google the largest IT producer of (Co2) carbon emissions on Earth.
Google is in the business of providing a top notch service and encouraging growth, but at the same time be profitable by keeping their costs and carbon emissions down.
Hence the need for this new factor that will be included in the updated Google 2010 Algorythm. Maybe the main reason Google is focusing on speed is because what they really are trying to do is to reduce their carbon foot print and we (SEO guys and website owners) all need to help them achieve this.
One effected company said:
We are an ecommerce site that has been running for almost 5 months and have seen steadily growing traffic. We have made no major changes to our website recently but are continually adding content and products to the site. Our site has been severely affected (almost 50% down on traffic) since last Tuesday (07/12/10) which coincides with the latest 2011 algorithm change which was the response to the New York Times article regarding Black Hat SEO techniques.
I have struggled to find much information about it and it doesn’t seem to be widely talked about at the moment. As far as I can tell it will specifically target site reviews and penalise people with negative feedback. Because we are a relatively young site we don’t have any feedback (negative or otherwise). Is it visible that this could have such a dramatic effect on a site that has essentially done nothing wrong and has anyone had the same problem?
Any advice would be greatly appreciated because we are being hit particularly hard in the lead up to Christmas which should be our busiest weeks.
Thanks Matt Cutt.

Web Marketing Strategy

noreply@blogger.com (Online Marketing Services) — Thu, 20 Jan 2011 04:33:00 -0800

A sample document for Web Marketing SEO Strategy/Plan
Developed by
Bojja Balasubrahmanyam

      1) Executive Summary:
This strategy and web marketing plan includes a search engine strategy to get the customer placed at top positions in the search engines online. This strategy is particularly tailored according to your time and financial constraints/budget. This comprises of selecting and focusing on the most appropriate key words suiting your business, paid listings campaigns management, improving and maintaining search engine rankings, directory listings, increasing link popularity, writing web copies (Articles & PRs) and various other marketing tactics & strategies to boost traffic and ROI growth.
Results of all these will be measured by industry standard web analytics tools & software. It will help in reporting our success and to focus and strategize in a better way.

2.    Industry Analyses:
            SWOT Analysis:
Strengths:
Weaknesses:
Opportunities
Threats:
Analysis of the Company, Customers, Competitors and regulatory environment.
3.    Target Market:

Showcase the current market demographics:
This will reveal customer’s income, interests, psychological mindsets, trends, activities, needs & preferences based on age groups and geographical areas.

Marketing Strategy and Objectives:

                    Marketing Objective and Mission Statement:
   To be given by the concerned authority.
•    General Strategies to reach objectives and fulfill mission.
                       On Page Optimization (Organic Listings):
•    Website preliminary Analysis.
•    Keyword Research.
•    Identifying Keywords for particular pages.
•    Basic Design and Page layout.
•    Website verification for validation of source codes (HTML & CSS).
•    Site internal Link Analysis. (Linking of pages with other pages)
•    Broken Link Check.
•    Check for non-crawler friendly portions in website. Flash, Java Script, frames.
•    Website Navigation and flow corrections – Search engine friendly.
•    Website Architecture Suggestion and corrections – SE friendly.
•    Title & Meta Tag Optimization.
•    Anchor Text and Image Tag Optimization.
•    Check for unique content. Remove plagiarism.
•    Content Optimization –

1.    Keyword Density, Keyword Proximity & Prominence.
2.    Header Tag Optimization.
3.    Website XML Sitemap development and Search Engine Syndication.
•    Determine a minimum page size according to the content and info provided in the pages.
•    Website Usability Analysis, suggestion & Correction.

                   Off Page Optimization Website Promotion:
•    Directory Submissions.
•    Site External Link analysis.
•    One Way Link Building.
•    Two Way Link building – Reciprocal Links.
•    Three Way link building.
•    Submitting site to niche directory website.

                                        Articles writing & submissions to top Article Directory.
•    Creating and Publishing Ezines.
•    Press Releases creation and top PR website Submissions.

      Specific Marketing strategies and plans suiting needs. (Organic & Inorganic)

•    Blog Creation & Maintenance.
1.    Blogger, Typepad, Server Based.
2.    Custom developed blogging.
3.    Opens Source blogging software like Word press.

•    Viral Marketing
1.    Blog Marketing.
2.    Promotion of website products and services in relevant online Forums and Chat groups.
3.    Promotion website products and services in Online Groups and communities.

•    Social Media Optimization & Marketing.
1.    Book-marking sites.
2.    Profile Sharing sites, community portals & websites.
3.    Websites of genre My Space etc.
4.    Local Business Listings

•    Search Engine Marketing.
1.    Google Adwords - Pay Per Click
2.    Yahoo Search Marketing
3.    MSN Ad center

•    Product Listings in Shopping & Auctions Sites.
1.    Froogle, Bizrate, mySimons.
2.    Yahoo Shopping auction, Amazon, shopping.com.

•    Affiliate Marketing.
1.    Content and niche sites, including product review sites.
2.    Network Websites.
3.    Coupon and rebate sites that focus on Sales promotions
4.    Blogs & RSS.

•    Content Syndication.
1.    Website Content RSS & Atom Feeds.
2.    RSS Directory Submission.
3.    Blog RSS syndication.

                                             Email Marketing.
1.    Server based tools.
2.    Mailworkz, Lyris ListManager etc.

•    Others – Offers, surveys, contests, exchanging ads – banner, text etc.

•    Website Analytics & Reporting.
1.    Website Traffic Tracking and prediction.
2.    Identifying Leads and Weak areas.
3.    Analysis and Reporting Tools like Web Trends, Omniture, and Google Analytics.

5.    Budgets, Implementation, and Time Span:

•    Budgeting and Analysis
•    Implementation
•    Time Span

6.    Appendices:

7.    References:

Improve Your Online Presence

noreply@blogger.com (Online Marketing Services) — Tue, 28 Dec 2010 00:36:00 -0800

Having a virtual presence through website has become very required now-a-days but what is the use of having a website if your potential customers can't find it!

Having belief in the fact above, Internet Marketers can no longer ignore the huge impact Facebook and Twitter has had on the internet marketing world. Being social on the worldwide web has never been more important to business owners, Internet marketers or anyone trying to market and sell products and services through the online media. Like any other high end products and services Google offers on the web they will be continuously updated, tested and reinvented search results.

If you are seriously determined to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media marketing

Use Twitter for Internet Marketing

noreply@blogger.com (Online Marketing Services) — Tue, 28 Dec 2010 00:30:00 -0800

Twitter is an online community of people writing text-based, miniature-scale (max 140 characters) tweets about every single moment in their lives. Twitter is a tool for "micro-blogging" or posting very short updates, comments or thoughts. Truly, a micro-blog.

So if you’re researching social networks, chances are good you’ve stumbled across Twitter in recent months.

At first I did not get it at all. Then I thought I understood it, but thought it was stupid and useless. Then I used it a bit more and got some more followers and followed a few more people. Now I think it has some value, especially as a marketing and PR tool.

We see companies and savvy Internet marketers coming up with new ways to use Twitter to their advantage. It is really easy to follow someone on Twitter. And you'll be surprised how often they decide to follow you as well. If you are a retailer or anyone who often has special offers, you can use Twitter to announce these deals instantly to a large audience.

Also if you participate in a large trade show or run your own corporate event, you can use Twitter to announce last minute changes, cool events that are happening. It is a great last minute marketing tool. It’s really easy to post a link to something in Twitter, and I often post links to blog articles on this blog, or other news articles relevant to HubSpot.

Just as today is a chance to introduce your business through exciting, new trend associations, it’s best to stick to the day's trends to attract as many eyes as possible. To help you achieve exactly this, Twitter holds great potential for improved online communication, collaboration and relationship building for business.

Website Security Models

noreply@blogger.com (Online Marketing Services) — Thu, 21 Oct 2010 22:44:00 -0700

Do you have a website or ready to creating one. What is the first things came into your mind may be from where u got a developer who develop your site. But you need to think again the first and foremost thing one needs to do is to chalk out a security plan and policy model for your site.A security model for your site helps you to finding out what type of site you can create which is secure in terms of privacy.
Here i am going to tell you many security models. you can apply anyone according to your site.

   1. The Open House: In this case, the front door and all the rooms are unlocked. visitors will be free to move around anywhere from any room to any room. This resembles an unprotected site where users do not require any special authentication to view the information.
   2. The Owner: A case where the front door is locked but all the rooms are unlocked. The owner lives in the house and locks the front door in order to keep the neighbours out but once anyone gets into the house, they will be free to go into all other rooms. This is a useful security model if any company gets to go into all other rooms. This is a useful security model if any company gets a lot of outsiders passing through but only want to have its employees access the site.
   3. The Garden Party: An excellent case in which the front door is unlocked but certain rooms inside the house are locked. Anyone may wish to allow people to help themselves to the bar on the front lawn and get into the washrooms but not necessarily into the bedrooms where the owner has kept all of his personal things.
   4. The Paying Guest: This is a more stringent measure than the above in which the front door is locked and certain rooms are locked. The guest has a key to enter the house and is able to get into his room only but the other rooms are off his limits. This model will verify whether or not a user would be allowed to enter the site. Once this user is authenticated, only then may he or she move freely throughout the other rooms as log as s/he has access to them.
   5. The Fort: A locked massive iron gate with barbed wire, front door locked, all rooms also locked, and there is a watchman guarding the house. Simple, unless teh users have the proper credentials or certificates or entry passes, they will not be allowed to get in.

Competitor Analysis

noreply@blogger.com (Online Marketing Services) — Thu, 21 Oct 2010 22:36:00 -0700

Compititor analysis is used to analylize what your compititors did to get higher ranking in google or major search engines. Compititor analysis is very important task. In compititor analysis we analyze first 5 or 10 compitors and find out what they did in their title tag,meta tag.

Steps to find what your compititor did:-

   1. Find all related compititors.
   2. Find how important these websites are.
   3. Find link popularity.
   4. Find number of indexed page.
   5. Select a website that rankes #1 in google.
   6. Right click to their homepage. A small popup found click on view page source.
   7. When you click view page source a new window opens that contains all the programming of your compititors site.
   8. Find title tag and meta tag and found out what your compititor did.

How to become a trusted website to increase your search engine rankings

noreply@blogger.com (Online Marketing Services) — Wed, 13 Oct 2010 04:20:00 -0700

The authority of a website influences its position in the search results on Google and other search engines. If you want to see your website on Google’s first result page, you have to make sure that search engines trust your site.

There are several things that you can do to show search engines that your website is trustworthy:
1. Get links from seed sites or from websites that are linked from seed sites

Seed sites are websites that are manually marked as trustworthy by the search engine owners. For example, if Apple.com has been chosen as a seed website by Google then a link from Apple.com will have a positive effect on the TrustRank of your website.
Of course, it is very difficult to get a link from a trusted seed site. Fortunately, the websites that are linked from the seed sites also have a positive effect on the linked sites.
If Apple.com links to website site2.com, website site2.com links to website site3.com and website site3.com links to your website then your website will still get a good TrustRank.

2. Get links from related websites

Does your website get links from related websites and does it link to other related websites?
Is your website a lonely island with no links from and to other websites or is it integrated in a network that deals with a special topic? The better your website is integrated in a network of topical sites (by different owners), the more likely it is that your website is a good resource for that topic.

3. Don’t link to spam websites

Avoid links to websites of dubious quality. If a website is a known spammer, do not link to the site at all.
If you link to such a website, you show search engines that you support them and that your own website should not be trusted too much.

5. Try to get links from social networks

The more often your website is mentioned on social media websites, the more likely it is that your website is a trustworthy high quality website. The more votes your bookmarks on social media sites get, the better.

6. Offer more than just a few websites

A website that consists of only one page won’t be considered an authority website. Search engines want to show good websites with good content in the search results.
If your website has many pages that contain great content about a certain topic then it is much easier to get a good TrustRank.

If search engines trust your website, it is much easier to get high rankings.

Google News Testing Twitter Integration With “Friends”

noreply@blogger.com (Online Marketing Services) — Wed, 13 Oct 2010 04:19:00 -0700

Google is testing a new feature that lets you connect your Twitter account to Google News. Some people are seeing a “Friends” box on the right hand side of Google News inviting them to do this.
The friends box asks you to enter your Twitter username and click “Save.” When you click save, Google News will refresh, and you will see a list of updates containing news articles shared by the people you follow. Google even has a help document on this feature.
@jblukin spotted this and posted a picture of the sign-up box:

Google’s help page on the feature clarifies that the Friends box only shows you links to news content that can also be found in Google News. Other links they share, if they aren’t Google News-worthy, so to speak, won’t be shown.

Google top ranking factors

noreply@blogger.com (Online Marketing Services) — Mon, 11 Oct 2010 00:08:00 -0700

Google have so many ranking factors that its hard to keep up, many of these factors when compared by importance have different values. So its fair to say that if you cant keep up with them all then try and focus on the main factors with the highest of importance. Below we dig deeper into some more ranking factors.

Keyword usage in the title tag

We discussed this to be amongst the top 5 ranking factors in the previous article – again i cant stress enough how important it is to spend some time and optimise your titles. Better still if you can use your keyword as the first word in your title tags then your on your way to a great start.

Using your keyword in your domain name.

This is something you need to consider before registering a domain name. Its clear that domains that are using keywords as the name have a better chance of ranking for the given keyword. This is important but not the end of the world if you dont have your keywords in the domain. Ive worked on many sites and have outranked keyword rich domains for their own keywords. If you pay close attention to other ranking factors then you will be fine.

Using your keywords in your <h1> tag

A great deal of emphases is placed on <h1> tags – using your keyword within this tag will not only help search engines understand you website better but it will also make sure your giving the robots the right message as to what keywords your website should rank for.

Using your keywords as anchor text when linking internally.

linking internally using your anchor text is a great way to show search engine robots what your webpages are about. In the same way that its important in using your keywords for your backlinks its just as important to link back to your pages internally using your keywords.

Using anchor text when building backlinks

Again this was mentioned in the previous article, but just to emphasis that its important to use your keywords as the anchor text when building backlinks. Dont always use the same keywords – vary them and use the LSI structure.

Keyword use in the first 50-100 words in the html of the page

Its also important to continue with the usage of varied keywords in the first paragraph of your body text.
I will continue this subject and explore deeper into more ranking factors in our next article to come.

SEO techniques for Beginners

noreply@blogger.com (Online Marketing Services) — Mon, 11 Oct 2010 00:06:00 -0700

Search Engine Optimization (SEO) is the technique of increasing the web site's exposure to different search engines. The goal of the search engine optimizer is to get top rankings on the search engine result page for search queries. Most of the internet users used to click on the first few results of a search, especially if their search needs were met with an exact find (maximum up to 3rd page of search engine result page). SEO techniques also help to bring new visitors to sites through referrals from many other sites and directories.

How it works!
Search engines use what is called a spider to reach out into the Internet to find new and updated websites. As a page is published, the spider stumbles upon the page depending on what words, images, video or other content is on the page. The spiders don’t actually recognize the images or the videos; they recognize the words in the description of the image or video. When someone does a search that includes these words, the search engine pulls that up in its results. These words are called keywords. The more often these keywords are used in a webpage the better chance the search engine will see it and put it up on the results. The more keywords, including combinations of keywords, the higher the page will show up in the search engine ranking.

The spider also used to refer to the Title and the Meta tags on the page, Heading, content and links to the site from other websites. But you have to make sure that you stock each of these areas well with your primary keywords (for which you are optimizing your site) but don’t overdo it because the spiders do seem to have a temper and pages do get banned. A 2% to 7% density of keywords is the preferred standard. Also it depends upon the page. If it sounds good and relevant to your page content, then there is no problem even if the percentage increases to 12.

This is why the webpage code is so important. Many people spend a lot of time making their web pages look visually appealing to people, but they don’t think about the spiders in the search engines. Spend more time on your web site’s code for search engine optimization and you will find yourself getting high rankings. I am not saying to create a page for any spider (or software), the page should be for the human visitors but should be well optimized from search engine's point of view.

SEO techniques for top ranking
Title: This is the name that you can see at the top of the window of your web browser (Blue Bar), also called the Title Bar. Make sure that your title is short and descriptive. It also needs to contain the targeted keywords that are relevant to your site. The search engines also use to show this title in the search engine results. Hence, it should clearly describe your sites content so that the users will be interested in coming to your site.

Keywords: Keywords are an important part of SEO techniques. Unfortunately many webmasters overdo it. Keywords are one of the most important factors in ranking high on search engines. You will find many tips on adding keywords, such as ALT tags, anchors and other areas. While these are meant to be used if you want to help boost your keywords, they should be relevant to the image or the place where you are linking. Many people try to stuff keywords into every possible place. As a general rule, I would say you can optimize one page with 3 keywords or phrases. I would recommend starting with one or two. But never overuse the keywords. Again, it is wise to put other relative key words (secondary & tertiary) that are similar but not quite the same as your main key words. The main benefit of using such keywords for bringing new visitors to your site through long tail key phrases. By having a wide variety and volume of key words in your webpage you may very well be the only result when someone uses one of those combinations of keywords in their search. This technique is very successful but many people do not use it. When trying to get new visitors to your site you will want to use as many strategies as possible. Using alternative keywords is a strategy that you should use for every page just like you use main keywords.

Meta tags: There are two parts to the Meta-tag:
1. Description
2. Keywords

The description should be short, but it should sound logical and descriptive to the reader. Many times this will be the text that is seen under your title during the search. You will want to give the reader a small overview of the page. Write something that will make them understand what the page is all about and force them want to click on your site.

The keywords will be the same keywords that you have thought of while running your SEO research. These are the same key words that are also in the text of your page.

Links: When other sites on the web link to your site, the search engine spider finds these links and counts it as a vote of support. The more quality pages that link to your page, higher ranking in the search engine. A great way to get one way links is directory submission. Also if you have unique and informative content on your page, then other sites will be interested in linking to your site and refer their visitors to your site.

Many websites don’t get visitors because of low search engine rankings. Use the above discussed SEO techniques to maximize your search engine rankings and achieve your objective with good number of visitors through organic results

SEO for Google PR

noreply@blogger.com (Online Marketing Services) — Tue, 5 Oct 2010 00:26:00 -0700

Is Google PR really dead? Some web hosting and web development companies believe that it is a business opportunity and claim that they can do SEO and help you position websites in top of search engines results. Unfortunately, they only help you to open a paid search marketing account in Yahoo! Search Marketing or Google Adwords and take some of your budget as service fee. No matter you open an account yourself or use those service provider, you require to bid and pay for each click in search engines.

In an online forum post a discussion on Google PR, people from anywhere are speculating about what is going on. In fact, one member was quick to point out that the last big shift Google had, we saw the PR system go down as well. This begs the question... Are we seeing a Google marketing scheme just to shake people up?

What will it mean if Google's PR systems stays down?

In many ways, Google needs to be improved upon their busted PR system. There are so many areas they payed attention to forums and blogs all around the world, they would have more than enough feedback about their PR system to fix this growing PR issue.

Page ranking is a potentially a great system. It can be a great system if it directly ranks websites properly by relevancy, content and not simply by the number of links pointing to an individual website.

These days, you see a website with few medium relevant links pointing to it while its front page holds a PR of 7-8 out of 10. How does SEO company justify that?

Until then, take this old story and find other ways to build your business online. Don't worry about what Google is doing, worry about what you are doing to improve your internet marketing campaign.

PPC beat Long tail keywords

noreply@blogger.com (Online Marketing Services) — Tue, 5 Oct 2010 00:24:00 -0700

After most years of selling upon a internet, we have come to comprehend which a most creative selling plan is PPC advertising. Adwords Pay Per Click however has it’s drawbacks. If you have been new marketing with really small believe of keywords, you mount a possibility of losing a lot of money. It is utterly a plea perplexing to contest for same keywords with a some-more knowledge marketers who have a income to outbid their competitors. That is a reason we indicate expanding your horizons by regulating prolonged tail keywords for improved formula with PPC.

Long tail keywords have been shady treasures which most home commercial operation entrepreneurs mostly fail to notice. A lengthened tail keyword is a password as against to a singular word. Instead of regulating a keyword related to topic, you can put together to have a prolonged tail keyword such as how to get topic. Long tail keywords have been really in effect since not all people simply dig for a singular word, in actuality most internet searches will be a mixed word search.

Living in renouned make make use of of prolonged tail keyword word in your PPC ad campaign, regulating keyword collection such as Google AdWords Keyword Tool and SEO Book. These supports have been now used for working out a volume of a competitors to a stream buzzword. You will additionally be means to find out how most searches per month for any keyword word is created. In further to assisting you win a Keyword Tool PPC promotion costs for a due series of keyword phrases to urge your campaign.

Using prolonged tail keyword not usually assistance me to beat a price of PPC promotion though it additionally assistance me to get front page chain with my blogs and articles. Long tail keywords has been obliged for branch my PPC campaigns in to an online income creation machine. Before you give up upon regulating Pay Per Click promotion we indicate you cruise regulating prolonged tail keywords in your campaign.

Web Marketing Strategy

noreply@blogger.com (Online Marketing Services) — Mon, 4 Oct 2010 03:20:00 -0700

A sample document for Web Marketing SEO Strategy/Plan

Developed by
Bojja Balasubrahmanyam

1) Executive Summary:
This strategy and web marketing plan includes a search engine strategy to get the customer placed at top positions in the search engines online. This strategy is particularly tailored according to your time and financial constraints/budget. This comprises of selecting and focusing on the most appropriate key words suiting your business, paid listings campaigns management, improving and maintaining search engine rankings, directory listings, increasing link popularity, writing web copies (Articles & PRs) and various other marketing tactics & strategies to boost traffic and ROI growth.
Results of all these will be measured by industry standard web analytics tools & software. It will help in reporting our success and to focus and strategize in a better way.

2.Industry Analyses:

SWOT Analysis:
Strengths:
Weaknesses:
Opportunities
Threats:

Analysis of the Company, Customers, Competitors and regulatory environment.

3.Target Market:

Showcase the current market demographics:
This will reveal customer’s income, interests, psychological mindsets, trends, activities, needs & preferences based on age groups and geographical areas.

Marketing Strategy and Objectives:

Marketing Objective and Mission Statement:
To be given by the concerned authority.
• General Strategies to reach objectives and fulfill mission.
On Page Optimization (Organic Listings):
• Website preliminary Analysis.
• Keyword Research.
• Identifying Keywords for particular pages.
• Basic Design and Page layout.
• Website verification for validation of source codes (HTML & CSS).
• Site internal Link Analysis. (Linking of pages with other pages)
• Broken Link Check.
• Check for non-crawler friendly portions in website. Flash, Java Script, frames.
• Website Navigation and flow corrections – Search engine friendly.
• Website Architecture Suggestion and corrections – SE friendly.
• Title & Meta Tag Optimization.
• Anchor Text and Image Tag Optimization.
• Check for unique content. Remove plagiarism.
• Content Optimization –

1. Keyword Density, Keyword Proximity & Prominence.
2. Header Tag Optimization.
3. Website XML Sitemap development and Search Engine Syndication.
• Determine a minimum page size according to the content and info provided in the pages.
• Website Usability Analysis, suggestion & Correction.

Off Page Optimization Website Promotion:
• Directory Submissions.
• Site External Link analysis.
• One Way Link Building.
• Two Way Link building – Reciprocal Links.
• Three Way link building.
• Submitting site to niche directory website.

Articles writing & submissions to top Article Directory.

• Creating and Publishing Ezines.
• Press Releases creation and top PR website Submissions.

Specific Marketing strategies and plans suiting needs. (Organic & Inorganic)

• Blog Creation & Maintenance.
1. Blogger, Typepad, Server Based.
2. Custom developed blogging.
3. Opens Source blogging software like Word press.

• Viral Marketing
1. Blog Marketing.
2. Promotion of website products and services in relevant online Forums and Chat groups.
3. Promotion website products and services in Online Groups and communities.

• Social Media Optimization & Marketing.

1. Book-marking sites.
2. Profile Sharing sites, community portals & websites.
3. Websites of genre My Space etc.
4. Local Business Listings

• Search Engine Marketing.
1. Google Adwords - Pay Per Click
2. Yahoo Search Marketing
3. MSN Ad center

• Product Listings in Shopping & Auctions Sites.
1. Froogle, Bizrate, mySimons.
2. Yahoo Shopping auction, Amazon, shopping.com.

• Affiliate Marketing.
1. Content and niche sites, including product review sites.
2. Network Websites.
3. Coupon and rebate sites that focus on Sales promotions
4. Blogs & RSS.

• Content Syndication.
1. Website Content RSS & Atom Feeds.
2. RSS Directory Submission.
3. Blog RSS syndication.

Email Marketing
.
1. Server based tools.
2. Mailworkz, Lyris ListManager etc.

• Others – Offers, surveys, contests, exchanging ads – banner, text etc.

• Website Analytics & Reporting.
1. Website Traffic Tracking and prediction.
2. Identifying Leads and Weak areas.
3. Analysis and Reporting Tools like Web Trends, Omniture, and Google Analytics.

5. Budgets, Implementation, and Time Span:

• Budgeting and Analysis
• Implementation
• Time Span

6. Appendices:

7. References:

5 New SEO Tactics Replace 5 Old SEO Tactics

noreply@blogger.com (Online Marketing Services) — Thu, 30 Sep 2010 23:19:00 -0700

5 New SEO Tactics Replace 5 Old SEO Tactics

1.Keyword Stuffing
Old Tactics – Websites and blogs used to stuff a page with as many keywords as the webmaster could. Search engines were not smart as they are now. Keyword stuffing worked just fine before but not anymore.
New Tactics – If you want your keywords to have maximum impact, do the following:
Create content for humans, not search engines
Make sure keywords are present in prominent places of the page, including headers, subheads, title tags and meta description
Place important and relevant keywords in the beginning of the page to be easily spotted by search engines as well as humans
2.Blog Comment Spamming
Old Tactics – Some folks still leave comments on blogs such as “Visit my discount pharmaceuticals site” and not even reading the article.
New Tactics – Read the article and make comments and suggestions about the article such as taking part in the discussion of the subject matter.
3.Search Engine Submission
Old Tactics – This is no longer necessary. However, it is still being done by new and even more experienced webmasters, thinking that robots might skip their sites.
New Tactics – A better approach to get discovered is get links. You can use your favorite social media and drop a link there. Twitter, facebook and others are crawled by search engines so your new site can be discovered quickly. You can use a site like ping.fm that offers the ability to post a message and link to dozens of social media sites almost instantaneously.
4.Meta Tag Optimization
Old Tactics – Search engines used to love meta tags such as keywords attribute. However, search engines no longer use them because many webmasters have abused them.
New Tactics – Google is on record they pay no attention to keywords meta tag. Instead, try using category and tag systems to better label and organize your site content.
5.Link Exchanges
Old Tactics – Granted Interlinking is glue that binds the Web, webmasters must not actively engage in link exchange schemes to intentionally influence ranking, in turn bringing Google’s wrath.
New Tactics – A better approach is to offer testimonials to business vendors you work with. Write something favorable but sincere about a vendor.

30+ Advanced SEO Tactics, Techniques and Resources (55+ Links)

noreply@blogger.com (Online Marketing Services) — Thu, 30 Sep 2010 23:17:00 -0700

• There is no single definition of advanced SEO. There are a few of attempts to describe what it might mean or consist of and what not but there is no entity or authority that could define such a broad term like advanced SEO.

I can’t define advanced SEO either. What I can do though is to collect 30+ advanced SEO tactics, techniques and resources.

•    These methods are no doubt advanced in the sense that they are new and progressive, sometimes more difficult than basic SEO or require special tools and expertise. Some of the tactics are no short term tactics, they’re probably strategies.
•    Also I’ll attempt to debunk the wide spread notion that just a few tactics out there are somehow advanced SEO by virtue of their sheer complexity, difficulty in implementing or tediousness.
•    Most notably I refer to the controversial practices of so called PageRank sculpting and IP delivery. While both are highly contested to be valuable at all or “advanced SEO” most SEO methods below are not controversial. They have an undeniably positive impact on your SEO efforts. Some will contest whether they are advanced or even SEO but they don’t hurt your site or business like the two above often do or at least might when badly executed.

•    Web Design/Development
•    Landing page optimization for organic search results
•    ROI oriented usability testing (Split A/B Testing etc.)
•    Streamlining information architecture towards a predefined sales funnel
•    Enforcing security considerations to prevent crackers from compromising your system and hijacking your site’s authority
•    Implementing dynamic scalability for large sites by self replicating processes
•    Siloing content on important keyword optimized pages (instead of PageRank sculpting)
•    Web Analytics
•    Identifying the target audience by age, income, education, computer skills, region and understanding it
•    Conversion attribution to find out how many stages were involved in making a person finally appear on site or buy
•    Twitter analytics to follow your true fans and connectors who spread the word and realistic Twitter traffic numbers
•    Monitoring long tail keyword combinations and frequency for early acknowledgment of trends
•    Time based and historic keyword research to identify potentials for recurring traffic spikes
•    Content Creation
•    Creating videos, ebooks, infographics and other rich media for SEO purposes
•    Semantic SEO trying to understand user intent and serving the appropriate content
•    Business blogging beyond solely SEO copywriting keyword rich content for search engines
•    Writing of “magnetic Web content“, with “killer headlines” and irresistible hooks
•    Defining an SEO code of ethics for your company and anticipating upcoming industry standards
•    Allowing and managing and user generated conent with crowdsourcing, tagging/folksonomy
•    Predictive SEO in order to be the first to offer supplies for demands that don’t exist yet
•    Link Acquisition
•    On topic widget bait for long term recurring results (not just link bait)
•    Creating both funny and engaging quizzes. Example: SEO expert quiz
•    Preparing and implementing contests to actively empower audiences as brand evangelists
•    Establishing reputable awards or annual best of collections. Examples: Web 2.0 awards, Semmys
•    “Pulling a Calacanis” that is stirring controversy to gain attention and make adversaries and supporters to link to you
•    Social Media Outreach
•    Proactive online reputation building, instead of just reactive firemen like management
•    Social CRM for all relevant groups (beyond “customers”). Example: Influencers
•    Creating and spreading viral memes through various media independently of your own presence there
•    Creating communities both inside and outside your own websites. Example: Dell Idea storm
•    Disseminating social media press releases and cultivating blogger relations

Expanding into New Markets
•    Embracing Twitter plus other Microblogging for business purposes
•    International multilingual SEO on one site or creating parallel sites
•    Geo-location based local SEO and IP delivery for international businesses
•    Mobile search optimization with appropriate CSS formats for different use cases

Write a Keyword-Rich Article to Increase Site Traffic

noreply@blogger.com (Online Marketing Services) — Wed, 29 Sep 2010 00:39:00 -0700

Write a Keyword-Rich Article to Increase Site Traffic

Want to increase traffic, build credibility, improve your search engine rankings and get people talking about your business--at no cost? Then open up your word processor, and start writing. By determining your best search keywords, writing an article that includes those keywords and getting it distributed online, you'll be putting yourself on the radar of people looking for what you provide.
Step 1: Set up your site for maximum "searchability."Your site has to feature the keywords your potential customers use to search for your product if you want them to find you. To determine your keywords, type a word or term you think people in your market might search for into Yahoo! Search Marketing's Keyword Selector Tool to find out how many people searched for that particular term over the past month. It'll also show you a list of related words and phrases and how often they were searched over the last month, too.
Once you’ve generated a list of useful keyword ideas, you can do some more serious research. Wordtracker goes into more depth to show you not only what people are searching for online but also how many other sites are competing for the same audience. You're looking for search terms that are popular but don't have too many sites competing for them. Wordtracker is a paid service, but you can sign up for a day for less than $8 and for a week for less than $27.
Now that you have some great keywords for your market, find as many places as you can to plug them into your site. Use them in your title tags, source code, page copy, headers and subheads, and your opt-in.
Step 2: Create a keyword-rich article.Write a keyword-rich article that relates to what you sell, then give it away to other sites--for free. Believe it or not, this is one of the best ways to drive a steady stream of eager customers to your site.
Why does it work? Well, people basically come online for one of two reasons: to check their e-mail or to look for information. Sure, some of them end up making purchases, but this isn't generally the reason they log on. They want the answer to a question or the solution to a problem--and you can provide that in a short article.
Make sure that each article you write contains rare, valuable or hard-to-find information. Not only will this increase the chances that other site owners or managers will post your article, it'll also increase the number of visitors who click through to your site after reading it.
For example, if you have a site that sells used golf equipment, you could write an article about three things to look for in a good, pre-owned putter. Or if you sell an e-book about setting up your own home computer network, why not write an article about common problems people have in setting up a wireless router?
Look for article ideas in the questions people ask you all the time or in the things you often see people doing wrong. Share hot new tips on how to use the products you sell, or talk about trends you've spotted in your industry. Your quick piece should:

Be no longer than 400 words (not even a whole page in Microsoft Word)
Contain a relevant keyword in the first 90 characters
Contain the keyword in the first and last paragraphs
Have a short, credibility-building bio with a link to your site at the end. For instance, "Joe Smith is a recognized authority on the subject of widgets. His site, www.JoesWidgets.com, provides a wealth of informative articles and resources on everything you'll ever need to know about widgets."

Step 3: Get your content headed everywhere on the web.Once you've taken the time to write one or two articles, head to one of these top online content distribution sites. Upload your keyword-rich content to:

These sites carry hundreds (some carry thousands) of articles on a range of topics. If someone's looking for content for their site, they can download or copy an article from the distribution site without paying a dime to use it. They can't change the text of the article, and they must publish it with the author's name and information intact.
Now people plugging your keywords into search engines will be directed to your content at these highly ranked sites, and site owners looking for fresh, search engine-attracting content will download your article--along with your bio and link--and put it up on their pages. And once visitors see that you know what you're talking about, they'll click on the link in your bio and head straight to your site.
Some content distribution sites also offer "send to a friend" links next to articles posted on their sites, so make sure you're uploading your articles to sites with this kind of capability. Every time someone enjoys your article enough to pass it on, your audience grows. And since people don't forward bad content to their friends, they're basically recommending you as a credible source just by passing it on.
The best thing about this strategy is these visitors are quality, targeted traffic--they actually want what you're selling because you're meeting a need or giving them help with the problem they came online to solve.

Work the social networking way to get the most out of your online presence.

noreply@blogger.com (Online Marketing Services) — Wed, 29 Sep 2010 00:37:00 -0700

Work the social networking way to get the most out of your online presence.

If you've jumped on the social networking bandwagon and are wondering "Is this all there is?" don't give up just yet. It's not so much about what you can get out of social networks today but what you can gain tomorrow-- when they become personalized. If you've ignored the social networking trend up until now, consider this handy list your set of training wheels.

1. Read 10 blogs. Sign up for a Bloglines account and search for and subscribe to 10 blogs about social networking; you can return to your page on Bloglines to read all the new content. Of course, you can add blogs about your industry and interests here, too.

2. Comment on 10 blogs. Posting relevant comments on blogs you read is a simple form of social networking. It's also a good way to get extra visitors to your site or blog.

3. Join Facebook. You'd be surprised at how many of your existing contacts have Facebook accounts. With its rich set of tools and large community of active users, Facebook is a great place to observe how people interact in social networks. Once you get your feet wet, you can use Facebook to connect with business contacts you don't bump into often.

4. Create a MySpace page. This service is embraced primarily by musicians and the younger set, but it's a great tool for learning how to build a presence outside of your website. It also happens to have a large underbelly contingent, so be warned.

5. Join LinkedIn. This service has been called "the Facebook for business." It's about meeting and connecting with like-minded businesspeople, and it's great for making connections with people who may otherwise be out of reach.

6. Visit Ning. This is the largest custom social networking service that allows you to create your own community using a variety of tools branded to match your current site.

7. Create a Workbench profile. This tip is a little self-serving, as this is my new social business networking site, but it's a good example of the next wave of personalized business communities for entrepreneurs.

8. Create a Twitter account. Twitter is pretty silly on the surface: It gives you up to 160 characters to tell your network what you're doing right now. It feels like a giant waste of time, but a large and active community has formed around this kind of microblogging, and you should understand how people are using it.

9. Create a StumbledUpon profile. This social network is built around discovering and recommending sites you like. Active stumblers can send a lot of traffic your way. 10. Create a Digg account. Keep updated with what's happening in the world of business and join other users by submitting content and voting on what you consider most important.

Also consider Flikr, Mixx and Squidoo as places to find and develop niche communities when you're ready to really get out there. Think of Facebook, LinkedIn and MySpace as your labs--get in there and experiment for the future. Then start planning your own personalized social business network.

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