<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/atom10full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><feed xmlns="http://www.w3.org/2005/Atom" xmlns:openSearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:georss="http://www.georss.org/georss" xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr="http://purl.org/syndication/thread/1.0" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" gd:etag="W/&quot;CEMCQX84eCp7ImA9WhRaE0U.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156</id><updated>2012-02-16T00:54:20.130-08:00</updated><category term="google.org" /><category term="sustainable" /><category term="PowerMeter" /><category term="Google Earth Outreach" /><category term="carbon offsets" /><category term="food" /><category term="campus" /><category term="Energy + Environment" /><category term="transportation" /><category term="organic" /><category term="mountain view" /><title>Google Green Blog</title><subtitle type="html">Updates from Google's green team on energy efficiency, renewable energy and sustainability</subtitle><link rel="http://schemas.google.com/g/2005#feed" type="application/atom+xml" href="http://googlegreenblog.blogspot.com/feeds/posts/default" /><link rel="alternate" type="text/html" href="http://googlegreenblog.blogspot.com/" /><link rel="next" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default?start-index=26&amp;max-results=25&amp;redirect=false&amp;v=2" /><author><name>Rachel Durfee</name><uri>http://www.blogger.com/profile/16428609225474396121</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><generator version="7.00" uri="http://www.blogger.com">Blogger</generator><openSearch:totalResults>157</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/blogspot/IZOuQ" /><feedburner:info uri="blogspot/izouq" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><entry gd:etag="W/&quot;DEQCQ347cSp7ImA9WhRVGUo.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-3106168528075051007</id><published>2012-01-19T04:30:00.000-08:00</published><updated>2012-01-19T04:32:42.009-08:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2012-01-19T04:32:42.009-08:00</app:edited><title>Keeping our environmental management and workforce safety standards high</title><content type="html">For the last year, our data center team has been working on a project to bring our facilities to even higher standards for environmental management and workforce safety. Recently we got the good news that our work paid off.&lt;br /&gt;&lt;br /&gt;All of our U.S. owned and operated data centers have received &lt;a href="http://www.iso.org/iso/iso_14000_essentials"&gt;ISO 14001&lt;/a&gt; and &lt;a href="http://www.bsi-emea.com/OHS/OHSAS18001_2007.xalter"&gt;OHSAS 18001&lt;/a&gt; certification. We’re the first major Internet services company to gain external certification for those high standards at all of our U.S. data centers.&lt;br /&gt;&lt;br /&gt;&lt;iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/fhtp2tuQ9y0" width="560"&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;br /&gt;In a nutshell, both standards are built around a very simple concept: Say what you’re going to do, then do what you say—and then keep improving. The standards say what key elements are required, but not how to do it—that part’s up to us. So we set some challenging goals for ourselves, and we asked our auditors to confirm that we’ve followed through on them.&lt;br /&gt;&lt;br /&gt;Here’s an example of the kind of improvements we’ve implemented: Like most data centers, ours have emergency backup generators on hand to keep things up and running in case of a power outage. To reduce the environmental impact of these generators, we’ve done two things: first, we minimized the amount of run time and need for maintenance of those generators. Second, we worked with the oil and generator manufacturers to extend the lifetime between oil changes. So far we’ve managed to reduce our oil consumption in those generators by 67 percent.&lt;br /&gt;&lt;br /&gt;A second example: each of our servers in the data center has a battery on board to eliminate any interruptions to our power supply. To ensure the safety of the environment and our workers, we devised a system to make sure we handle, package, ship and recycle every single battery properly.&lt;br /&gt;&lt;br /&gt;These are just two elements of what ultimately adds up to a comprehensive system of policies that our data center teams follow in their day-to-day operations.  We do this because we want to be the gold standard in environmental and workforce safety, and because we care about the communities where we live and work. This is one more reason you can feel confident that when you're using our products, you're making an &lt;a href="http://www.google.com/green/the-big-picture.html"&gt;environmentally responsible choice&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;Our data centers in the following U.S. locations have received this dual certification.  We plan to pursue certification in our European data centers as well.&lt;br /&gt;&lt;ul&gt;&lt;li&gt;The Dalles, Ore.&lt;/li&gt;&lt;li&gt;Council Bluffs, Iowa&lt;/li&gt;&lt;li&gt;Mayes County, Okla.&lt;/li&gt;&lt;li&gt;Lenoir, N.C.&lt;/li&gt;&lt;li&gt;Monck’s Corner, S.C.&lt;/li&gt;&lt;li&gt;Douglas County, Ga.&lt;/li&gt;&lt;/ul&gt;&lt;br /&gt;&lt;br /&gt;&lt;span class="byline-author"&gt;Joe Kava, Senior Director, data center construction and operations&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-3106168528075051007?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/yzVj_lUE6Yc" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/3106168528075051007?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/3106168528075051007?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/yzVj_lUE6Yc/keeping-our-environmental-management.html" title="Keeping our environmental management and workforce safety standards high" /><author><name>Kate</name><uri>http://www.blogger.com/profile/15158569009170263277</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://img.youtube.com/vi/fhtp2tuQ9y0/default.jpg" height="72" width="72" /><feedburner:origLink>http://googlegreenblog.blogspot.com/2012/01/keeping-our-environmental-management.html</feedburner:origLink></entry><entry gd:etag="W/&quot;Ak8ER388fip7ImA9WhRXE0o.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-2596311362683578752</id><published>2011-12-20T03:00:00.000-08:00</published><updated>2011-12-20T03:00:06.176-08:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-12-20T03:00:06.176-08:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="Energy + Environment" /><category scheme="http://www.blogger.com/atom/ns#" term="sustainable" /><title>Ending the year with another clean energy investment</title><content type="html">We’ve made a new $94 million investment in a portfolio of four solar photovoltaic (PV) projects being built by Recurrent Energy near Sacramento, California. This brings our &lt;a href="http://www.google.com/green/collaborations/investments.html"&gt;portfolio of clean energy investments&lt;/a&gt; to more than $915 million. We’ve already committed to providing funding this year to help more than 10,000 homeowners install solar PV panels on their rooftops. But this investment represents our first investment in the U.S. in larger scale solar PV power plants that generate energy for the &lt;i&gt;grid&lt;/i&gt;—instead of on individual rooftops. These projects have a total capacity of 88 MW, equivalent to the electricity consumed by more than 13,000 homes.&lt;br /&gt;
&lt;br /&gt;
&lt;table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"&gt;&lt;tbody&gt;
&lt;tr&gt;&lt;td style="text-align: center;"&gt;&lt;a href="http://1.bp.blogspot.com/-W8jeNKBPuI4/TvAtNZkkBMI/AAAAAAAAI0I/9hn0Yeiroro/s1600/Recurrent+Energy+-+SMUD+-+1.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto; text-align: right;"&gt;&lt;img border="0" height="265" src="http://1.bp.blogspot.com/-W8jeNKBPuI4/TvAtNZkkBMI/AAAAAAAAI0I/9hn0Yeiroro/s400/Recurrent+Energy+-+SMUD+-+1.jpg" width="400" /&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class="tr-caption" style="text-align: center;"&gt;&lt;div&gt;
&lt;i&gt;&lt;span style="font-size: small;"&gt;Solar panels at one of the Recurrent projects&lt;/span&gt;&lt;/i&gt;&lt;/div&gt;
&lt;/td&gt;&lt;/tr&gt;
&lt;/tbody&gt;&lt;/table&gt;
We’re investing alongside global investment firm &lt;a href="http://www.kkr.com/"&gt;KKR&lt;/a&gt; and &lt;a href="http://www.recurrentenergy.com/"&gt;Recurrent Energy&lt;/a&gt;, a leading solar developer. Google will provide a $94 million equity investment and SunTap Energy, a new venture formed today by KKR to invest in solar projects in the U.S., will provide the remaining equity.  

We’re joining KKR on their first renewable energy investment in the U.S. We believe investing in the renewable energy sector makes business sense and hope clean energy projects continue to attract new sources of capital to help the world move towards a more sustainable energy future.&lt;br /&gt;
&lt;div style="text-align: center;"&gt;
&lt;div style="text-align: -webkit-auto;"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;/div&gt;
The energy produced by these projects is already contracted for 20 years with the Sacramento Municipal Utility District (SMUD). SMUD recently created a &lt;a href="https://www.smud.org/en/residential/environment/solar-for-your-home/feed-in-tariffs/index.htm"&gt;feed-in tariff program&lt;/a&gt; (FIT) to help green the grid for Sacramento-area residents. We’re excited that these projects are the first to be built under the program.&lt;br /&gt;
&lt;br /&gt;
&amp;nbsp;We’ve had a busy year at Google. Since January, we’ve invested &lt;a href="http://www.google.com/green/collaborations/investments.html"&gt;more than $880 million&lt;/a&gt; in clean energy projects. We believe the world needs a &lt;a href="http://www.google.com/green/collaborations/investments.html"&gt;wide range of solutions&lt;/a&gt;—from wind, to transmission, to solar PV and concentrated solar—and we look forward to new opportunities next year to further expand our portfolio of clean energy investments.&lt;br /&gt;
&lt;br /&gt;
&lt;span class="byline-author"&gt;Posted by Axel Martinez, Assistant Treasurer, Google Treasury&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-2596311362683578752?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/SR6KNBHHuW0" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/2596311362683578752?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/2596311362683578752?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/SR6KNBHHuW0/ending-year-with-another-clean-energy.html" title="Ending the year with another clean energy investment" /><author><name>Parag Chokshi</name><uri>http://www.blogger.com/profile/14461254969195491811</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/-W8jeNKBPuI4/TvAtNZkkBMI/AAAAAAAAI0I/9hn0Yeiroro/s72-c/Recurrent+Energy+-+SMUD+-+1.jpg" height="72" width="72" /><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/12/ending-year-with-another-clean-energy.html</feedburner:origLink></entry><entry gd:etag="W/&quot;DU4DRXo8eyp7ImA9WhRQGUU.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-2615198819672133667</id><published>2011-12-15T10:26:00.000-08:00</published><updated>2011-12-15T14:26:14.473-08:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-12-15T14:26:14.473-08:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="Energy + Environment" /><category scheme="http://www.blogger.com/atom/ns#" term="sustainable" /><title>2011 Google Green Search Trends</title><content type="html">One of the things I enjoy most about working on &lt;a href="http://google.com/green"&gt;Google’s green team&lt;/a&gt; is understanding what gets people interested in green topics.  One way to uncover that is to look at the most popular searches.  This year’s &lt;a href="http://google.com/zeitgeist"&gt;Zeitgeist&lt;/a&gt;, released today, highlights the fastest rising searches in 2011 and includes several categories related to the environment.&lt;br /&gt;
&lt;br /&gt;
We could have guessed that &lt;a href="https://www.google.com/search?sourceid=UTF-8&amp;amp;q=solar"&gt;solar&lt;/a&gt; would be popular, but who knew so many people were searching for &lt;a href="https://www.google.com/search?sourceid=UTF-8&amp;amp;q=backyard+chickens"&gt;backyard chickens&lt;/a&gt; and &lt;a href="https://www.google.com/search?sourceid=UTF-8&amp;amp;q=garbage+island"&gt;garbage island&lt;/a&gt;?  I learned a few things, too -- about an &lt;a href="https://www.google.com/search?gcx=w&amp;amp;q=earless+bunny"&gt;earless bunny&lt;/a&gt; that created a stir about radiation, and microorganisms that light up Puerto Rico’s famous &lt;a href="https://www.google.com/search?gcx=w&amp;amp;q=bioluminescent+bay"&gt;bioluminescent bay&lt;/a&gt;.&lt;br /&gt;
&lt;br /&gt;
To explore top green searches in the US in the Zeitgeist, you can find lists in the &lt;a href="http://www.googlezeitgeist.com/top-lists/us/science/"&gt;Science&lt;/a&gt;, &lt;a href="http://www.googlezeitgeist.com/en/top-lists/us/tech-gadgets/"&gt;Tech &amp;amp; Gadgets&lt;/a&gt;, and &lt;a href="http://www.googlezeitgeist.com/en/top-lists/us/quirky"&gt;Quirky&lt;/a&gt; categories.  The lists include top searches in alternative energy, rare wild animals, hybrid and alternative vehicles, environmental questions, what people are reusing, quirky environmental, waste disposal, and sustainability.&lt;br /&gt;
&lt;br /&gt;
As part of &lt;a href="http://google.com/green"&gt;Google Green&lt;/a&gt;, we created the &lt;a href="http://www.google.com/url?q=http%3A%2F%2Fwww.google.com%2Fgreen%2Fscrapbook%2F2011%2Findex.html%23utm_source%3Dblog%26utm_medium%3Dgreen%26utm_campaign%3Dscrapbook"&gt;Green Scrapbook&lt;/a&gt; so you can explore these green trends, choose your favorites, and reveal videos and surprising facts about them.  As you click around, you create your very own 2011 Green Scrapbook, which you can personalize with your name on top and share with your friends. Check out the highlights video: &lt;br /&gt;
&lt;br /&gt;
&lt;iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/K0YyykQ8a7I" width="560"&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;br /&gt;
Google continues to create a &lt;a href="http://www.google.com/url?q=http%3A%2F%2Fwww.google.com%2Fgreen%2Fthe-big-picture.html"&gt;better web that’s better for the environment&lt;/a&gt;.  So it’s encouraging to see that 2011 was another year when people were using the web to find information and resources to make greener choices. We hope that the more we understand about garbage islands, the more we’ll choose to use &lt;a href="https://www.google.com/search?aq=UTF-8&amp;amp;q=reusable+bags"&gt;reusable bags&lt;/a&gt;. And the more we understand &lt;a href="https://www.google.com/search?sourceid=UTF-8&amp;amp;q=what+deforestation+is"&gt;what deforestation is&lt;/a&gt;, the more we’ll want to protect the cute &lt;a href="https://www.google.com/search?sourceid=UTF-8&amp;amp;q=red+panda"&gt;red panda&lt;/a&gt;.  

I’m off to make my &lt;a href="http://www.google.com/url?q=http%3A%2F%2Fwww.google.com%2Fgreen%2Fscrapbook%2F2011%2Findex.html%23utm_source%3Dblog%26utm_medium%3Dgreen%26utm_campaign%3Dscrapbook"&gt;2011 Green Scrapbook&lt;/a&gt; to help spread the word!&lt;br /&gt;
&lt;br /&gt;
Posted by Erin Carlson Reilly, Google Green Team&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-2615198819672133667?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/MWvYtlUPNcw" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/2615198819672133667?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/2615198819672133667?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/MWvYtlUPNcw/2011-google-green-search-trends.html" title="2011 Google Green Search Trends" /><author><name>Parag Chokshi</name><uri>http://www.blogger.com/profile/14461254969195491811</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://img.youtube.com/vi/K0YyykQ8a7I/default.jpg" height="72" width="72" /><georss:featurename>Mountain View, CA, USA</georss:featurename><georss:point>37.3860517 -122.0838511</georss:point><georss:box>37.335585200000004 -122.1628151 37.4365182 -122.0048871</georss:box><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/12/2011-google-green-search-trends.html</feedburner:origLink></entry><entry gd:etag="W/&quot;CkAARXc5cSp7ImA9WhRQGE4.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-8371429281312379329</id><published>2011-12-13T18:21:00.000-08:00</published><updated>2011-12-13T18:45:44.929-08:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-12-13T18:45:44.929-08:00</app:edited><title>Skelion: A solar energy design plugin for SketchUp</title><content type="html">&lt;div&gt;&lt;i&gt;(cross-posted from the &lt;a href="http://sketchupdate.blogspot.com/2011/12/skelion-solar-energy-design-plugin-for.html"&gt;Official Google SketchUp Blog&lt;/a&gt;)&lt;/i&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;span style="font-style: italic;"&gt;&lt;a href="http://skelion.net/"&gt;Skelion&lt;/a&gt; was designed to make working in SketchUp quite a bit easier for solar professionals. It features the ability to automatically insert solar panels on SketchUp surfaces. Because the developers are solar professionals themselves, I have a feeling others in the industry will find this plugin quite useful. I had a chance to ask one of Skelion’s developers some questions:&lt;/span&gt;&lt;br /&gt;&lt;p&gt;&lt;span style="font-weight: bold;"&gt;Please tell us a little bit about yourself.&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Well, I am Sam Jankis, industrial engineer and co-developer of Skelion, although my partner  is the real code developer of the plugin: Juan Pons is a Spanish engineer and programmer. Skelion was born in July 2011 after two years of development. It is a plugin for Google SketchUp that allows you to, among other things, insert solar panels on surfaces automatically.&lt;br /&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: bold;"&gt;Why did you build Skelion?&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Skelion was developed to automate the design of solar systems using Google SketchUp. The goal was to do all the design work we were doing, but automatically. Now we can do with four clicks what we were doing in four hours. Skelion reduced considerably our average time expended on doing layouts and energy production reports of solar systems, and allowed us to multiply by four the preliminary studies we could do.&lt;br /&gt;&lt;br /&gt;&lt;a href="https://lh3.googleusercontent.com/-XvNY9noU8nI/TufSEBJ3uLI/AAAAAAAAYCs/_RASTICmidk/s640/_99Hickoryv61.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 500px; height: 375px;" src="https://lh3.googleusercontent.com/-XvNY9noU8nI/TufSEBJ3uLI/AAAAAAAAYCs/_RASTICmidk/s640/_99Hickoryv61.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: bold;"&gt;How does it work?&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Basically, you select a surface where you want to insert solar panels and click on the solar cell logo. A menu appears that asks you about tilt and orientation for the panels, the type of panel, and a shading range for a given day. Photovoltaic panels can be selected from our database or you can create your own, and they can be placed in portrait or landscape orientation. After that, the plugin automatically inserts the solar panels on your selected surface. It also works with irregular surfaces. For more information, take a look at our &lt;a href="http://skelion.net/en/tutorials.htm?key=33"&gt;video tutorials&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;&lt;a href="https://lh4.googleusercontent.com/-atmbeEddTJ4/TufSEErkVDI/AAAAAAAAYCo/vvdStVnwWvQ/s1000/mallbrickyard_por_Denoall.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 500px; height: 273px;" src="https://lh4.googleusercontent.com/-atmbeEddTJ4/TufSEErkVDI/AAAAAAAAYCo/vvdStVnwWvQ/s1000/mallbrickyard_por_Denoall.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;a href="https://lh5.googleusercontent.com/-Jr1JDHy3cyk/TufSDuuzNMI/AAAAAAAAYCY/UTL7VDqcNDc/s1000/mallbrickyard_por_Denoall_moduls.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 500px; height: 273px;" src="https://lh5.googleusercontent.com/-Jr1JDHy3cyk/TufSDuuzNMI/AAAAAAAAYCY/UTL7VDqcNDc/s1000/mallbrickyard_por_Denoall_moduls.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;What are your goals for the plugin?&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;The goal for Skelion is to become a standard design tool in the solar industry. We believe that as soon as solar designers get familiar with the plugin they are going to love it—as we do.&lt;br /&gt;&lt;br /&gt;&lt;a href="https://lh6.googleusercontent.com/-xs77_m0WUHg/TufSDig4tTI/AAAAAAAAYCc/cBnhNAWcwZU/s912/_7332Cranellv6_3.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 500px; height: 303px;" src="https://lh6.googleusercontent.com/-xs77_m0WUHg/TufSDig4tTI/AAAAAAAAYCc/cBnhNAWcwZU/s912/_7332Cranellv6_3.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;How can SketchUp modelers try Skelion?&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;They can download the plugin from our &lt;a href="http://www.skelion.net/en/installation.htm"&gt;download page&lt;/a&gt;. The Free version includes the most powerful feature: the automatic insertion of solar panels. With the Pro version, you get some interesting and useful features such as energy reports.&lt;br /&gt;&lt;br /&gt;&lt;object height="297" width="525"&gt;&lt;param name="movie" value="http://www.youtube.com/v/k_tFwL_h-NE?version=3&amp;amp;hl=en_US"&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;param name="allowscriptaccess" value="always"&gt;&lt;embed src="http://www.youtube.com/v/k_tFwL_h-NE?version=3&amp;amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="297" width="525"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;&lt;span class="byline-author"&gt;Posted by Chris Cronin, SketchUp Sales Team&lt;/span&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-8371429281312379329?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/npRDDYUkTK4" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/8371429281312379329?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/8371429281312379329?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/npRDDYUkTK4/skelion-solar-energy-design-plugin-for.html" title="Skelion: A solar energy design plugin for SketchUp" /><author><name>Therese</name><uri>http://www.blogger.com/profile/13612726138713644279</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://lh3.googleusercontent.com/-XvNY9noU8nI/TufSEBJ3uLI/AAAAAAAAYCs/_RASTICmidk/s72-c/_99Hickoryv61.jpg" height="72" width="72" /><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/12/skelion-solar-energy-design-plugin-for.html</feedburner:origLink></entry><entry gd:etag="W/&quot;A0UMR3g7fSp7ImA9WhdaGEw.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-1123558734345255858</id><published>2011-10-25T09:03:00.001-07:00</published><updated>2011-10-28T09:28:06.605-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-10-28T09:28:06.605-07:00</app:edited><title>A New Geothermal Map of the United States</title><content type="html">Imagine a renewable energy resource capable of producing more than 10 times the energy of the installed capacity of coal in the US. That’s the potential for Geothermal Energy in the United States, according to a recently completed 3-year project supported by Google.org to update the &lt;a href="http://smu.edu/geothermal/2004NAMap/2004NAmap.htm"&gt;Geothermal Map of North America&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;The study conducted by &lt;a href="http://smu.edu/geothermal/"&gt;SMU Geothermal Laboratory&lt;/a&gt;, led by Principal Investigator &lt;a href="http://smu.edu/earthsciences/people/faculty/blackwell.asp"&gt;Dr. David Blackwell&lt;/a&gt;, incorporated tens of thousands of new thermal data points to create the most data rich perspective on US geothermal resources to date.  The full results can be seen in the updated &lt;a href="http://www.google.org/egs/"&gt;Google Earth layer&lt;/a&gt; on U.S. Geothermal Resources and in SMU’s paper to be presented at the &lt;a href="http://www.geothermal.org/"&gt;Geothermal Resources Council&lt;/a&gt; Annual Meeting.&lt;br /&gt;&lt;br /&gt;The project estimates that Technical Potential for the continental US exceeds 2,980,295 megawatts using Enhanced Geothermal Systems (EGS) and other advanced geothermal technologies such as Low Temperature Hydrothermal.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-FwgShzqTeqY/TqrX5az1FnI/AAAAAAAAAKU/xFmQK7GZiHk/s1600/2011USHeatFlowMap_detail_legend%2B%25281%2529.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 234px;" src="http://3.bp.blogspot.com/-FwgShzqTeqY/TqrX5az1FnI/AAAAAAAAAKU/xFmQK7GZiHk/s400/2011USHeatFlowMap_detail_legend%2B%25281%2529.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5668580462448416370" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;div style="text-align: center;"&gt;&lt;span class="Apple-style-span" style="font-style: italic; "&gt;2011 Geothermal Heat Flow Map of the US&lt;/span&gt;&lt;/div&gt;&lt;br /&gt;The new estimates are compliant with the new global geothermal mapping protocol developed by &lt;a href="http://smu.edu/geothermal/"&gt;SMU&lt;/a&gt;, &lt;a href="http://www.hotdryrocks.com/"&gt;Hot Dry Rocks PTY&lt;/a&gt;, &lt;a href="http://www.geowatt.ch/"&gt;GeoWatt Ag&lt;/a&gt;, and &lt;a href="http://www.google.org/"&gt;Google.org&lt;/a&gt; which is now recognized by the &lt;a href="http://www.iea-gia.org/default.asp"&gt;International Energy Agency&lt;/a&gt; and the &lt;a href="http://www.geothermal-energy.org/"&gt;International Geothermal Association&lt;/a&gt;.  Under the protocol, Technical Potential is limited to depths of 3.5 to 6.5 km (6.5 to 10 km is considered “Theoretical Potential” under the protocol) and inaccessible zones such as national parks and protected lands are eliminated.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight:bold;"&gt;How'd they do it?&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;The SMU team has been developing entirely new pictures of the earth's geothermal resources. They started by aggregating thousands of new Bottom Hole Temperature (BHT) readings from oil, gas, and water wells in previously under-sampled regions of the U.S. For example, The &lt;a href="http://smu.edu/geothermal/2004NAMap/2004NAmap.htm"&gt;2004 Geothermal Map of North America&lt;/a&gt; used only 5 heat flow points informing geothermal estimates for West Virginia, compared to the additional 1,455 BHT points in the updated version. In addition, the team has improved estimates of heat flow through the earth's crust with better regional lithologic data.&lt;br /&gt;&lt;br /&gt;The updated map is a testament to the incredible SMU team: Dr. David Blackwell, Maria Richards, Zachary Frone, Joseph Batir, Ryan Dingwall, Andrés Ruzo, and Mitchell Williams.&lt;br /&gt;&lt;br /&gt;We’re excited that with improvements in EGS technology, all of these resources could one day be harnessed to provide clean, reliable, &lt;a href="http://en.wikipedia.org/wiki/Base_load_power_plant"&gt;baseload power&lt;/a&gt; -- energy that’s available every hour of every day.&lt;br /&gt;&lt;br /&gt;Posted by Parag Chokshi, Clean Energy Team, Google.org&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-1123558734345255858?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/73ewgx7ikZI" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/1123558734345255858?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/1123558734345255858?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/73ewgx7ikZI/new-geothermal-map-of-united-states.html" title="A New Geothermal Map of the United States" /><author><name>Parag Chokshi</name><uri>http://www.blogger.com/profile/14461254969195491811</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/-FwgShzqTeqY/TqrX5az1FnI/AAAAAAAAAKU/xFmQK7GZiHk/s72-c/2011USHeatFlowMap_detail_legend%2B%25281%2529.jpg" height="72" width="72" /><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/10/new-geothermal-map-of-united-states.html</feedburner:origLink></entry><entry gd:etag="W/&quot;D0AMRHc-fyp7ImA9WhdbE0k.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-1272472785862316948</id><published>2011-10-10T07:57:00.000-07:00</published><updated>2011-10-11T08:09:45.957-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-10-11T08:09:45.957-07:00</app:edited><title>Take the green route in Google Maps</title><content type="html">We’ve learned that most people who use Google Maps just want to get from Point A to Point B -- as quickly and painlessly as possible. Whether it’s planning a weekend bike route, finding the quickest roads during rush hour, or identifying bus paths with the fewest transfers, people are making the most out of Maps features to travel faster and greener. Here’s how you can use Google Maps to minimize your impact on the environment.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Commuting by bike&lt;br /&gt;&lt;/b&gt;As an avid cyclist, I feel very fortunate to live in Boulder, Colorado and be surrounded by over 300 miles of bike lanes, routes and paths. When the weather is cooperating, I try to commute to work every day. It’s a great way to stay healthy and arrive at the office feeling awake! According to &lt;a href="http://maps.google.com/biking"&gt;Biking Directions in Google Maps&lt;/a&gt;, it takes me 10 minutes to travel 2 miles from Point A (my house) to Point B (the office). It also shows three alternative routes, and I can &lt;a href="http://google-latlong.blogspot.com/2011/08/rain-or-shine-see-weather-in-google.html"&gt;check the weather&lt;/a&gt; in Google Maps to see if I’ll need a rain jacket for the ride home. I can also use Biking Directions on my mobile phone, which came in handy for me during a biking trip in Austin when I got lost on a major highway and needed a &lt;a href="http://maps.google.com/maps?saddr=Barton+Creek+Square,+Austin,+TX&amp;amp;daddr=30.2727452,-97.7727948+to:Radisson+Hotel+near+Cesar+Chavez+Street,+Austin,+TX&amp;amp;hl=en&amp;amp;sll=30.26241,-97.777395&amp;amp;sspn=0.043887,0.090895&amp;amp;geocode=FZW3zQEdjJAr-imJ4F1j50pbhjHINuLDJ8wBaw%3BFenszQEdBRss-g%3BFTPIzQEd7oks-iHA0Rn2NrTSxA&amp;amp;vpsrc=0&amp;amp;dirflg=b&amp;amp;mra=ltm"&gt;safe route&lt;/a&gt; back to the hotel.&lt;br /&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="  ;font-family:Times;font-size:medium;"  &gt;&lt;div style="text-align: center;background-color: transparent; "&gt;&lt;img style="width: 500px; height: 279px;" src="https://lh3.googleusercontent.com/dxs3mIN8Rllou0L8pPhkPOUeKxtKEnAG01tBGnNf6WbjRonCjFj2eRo0xQIEFbnYCsy51XfGB5prbX8b6FuNVGgk0AQnkSIlUYQ17mnzGTCyYH8z5wI" id="internal-source-marker_0.43951894831843674" /&gt;&lt;/div&gt;&lt;/span&gt;&lt;div&gt;&lt;i&gt;&lt;span class="Apple-style-span"&gt;Did you know that Google Maps has biking directions available in over 200 US cities and in 9 Canadian regions? A collaboration with &lt;a href="http://www.railstotrails.org/index.html"&gt;Rails to Trails&lt;/a&gt;, an organization that converts old railroad tracks into bike paths, has made information about over 12,000 miles of bike paths available to Google Maps users.&lt;/span&gt;&lt;/i&gt;&lt;/div&gt;&lt;br /&gt;&lt;b&gt;Taking public transit&lt;br /&gt;&lt;/b&gt;Millions of people use Google Transit every week, viewing public transit routes on both Google Maps and Google Maps for mobile in over &lt;a href="http://maps.google.com/intl/en/landing/transit/index.html#mdy"&gt;470 cities&lt;/a&gt; around the world. You can &lt;a href="http://g.co/maps/vtkjs"&gt;take a train from Kyoto to Osaka&lt;/a&gt; or &lt;a href="http://googleblog.blogspot.com/2011/07/catch-london-underground-with-google.html"&gt;find your way around London on the Tube&lt;/a&gt;. In some places, you can compare the cost of taking public transit and driving by viewing the calculation below the list of directions (like in &lt;a href="http://g.co/maps/m5bc"&gt;this&lt;/a&gt; example). Feel free to customize your routes and departure and arrival times under “Show options” to minimize walking or limit the number of transfers. You’ll know if your bus is late by checking out &lt;a href="http://google-latlong.blogspot.com/2011/06/know-when-your-bus-is-late-with-live.html"&gt;live transit updates&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Being green in the car&lt;/b&gt;&lt;br /&gt;According to the &lt;a href="http://tti.tamu.edu/documents/mobility-report-2011.pdf"&gt;2011 Urban Mobility Report&lt;/a&gt; by Texas Transportation Institute at Texas A&amp;amp;M University, motorists wasted 1.9 billion gallons of fuel last year in the US because of traffic congestion, costing the average commuter an additional $713 in commuting costs. You can save time and money by clicking on the Traffic layer in the top right corner to view real-time traffic conditions on your route, and then drag and adjust your route to green. If you need directions in advance, save paper by sending your directions directly to your car, GPS, or phone. The Send-to-Car feature is available to more than 20 car brands worldwide, and the Send-to-GPS feature is available to more than 10 GPS brands. And for those of you who drive electric vehicles, you can &lt;a href="http://google-latlong.blogspot.com/2011/03/find-electric-vehicle-charging-stations.html"&gt;search for electric vehicle charging stations&lt;/a&gt; by typing “ev charging station in [your city]” and recharge.&lt;br /&gt;&lt;br /&gt;As you can see, &lt;a href="http://maps.google.com/"&gt;Google Maps&lt;/a&gt; is loaded with features to help you save time, save money, and get where you need to be -- all while minimizing your commute’s impact on the environment. Go green with Google Maps, and safe travels!&lt;br /&gt;&lt;br /&gt;Posted by Tasha Danko, Geo Team&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-1272472785862316948?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/XOxlSNk5Qhw" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/1272472785862316948?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/1272472785862316948?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/XOxlSNk5Qhw/take-green-route-in-google-maps.html" title="Take the green route in Google Maps" /><author><name>Therese</name><uri>http://www.blogger.com/profile/13612726138713644279</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/10/take-green-route-in-google-maps.html</feedburner:origLink></entry><entry gd:etag="W/&quot;CEQCQHYyeSp7ImA9WhdUFko.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-118441949287245943</id><published>2011-10-03T11:50:00.000-07:00</published><updated>2011-10-03T13:06:01.891-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-10-03T13:06:01.891-07:00</app:edited><title>One step closer to greening aviation</title><content type="html">This past week has been an exciting time in the history of green aviation. Qualifying teams took part in the &lt;a href="http://cafefoundation.org/v2/gfc_main.php"&gt;2011 Green Flight Challenge&lt;/a&gt;, a competition challenging independent teams to fly their aircraft 200 miles in less than two hours using the energy equivalent of just 1 gallon of gas per occupant. As we &lt;a href="http://googlegreenblog.blogspot.com/2011/08/greening-aviation.html "&gt;previously announced&lt;/a&gt;, we’re sponsoring the Exposition being held today, hosted by NASA at Moffett Field in Mountain View, where the competing aircraft are on display.&lt;br /&gt;&lt;br /&gt;At the CAFE Flight Test Center at Santa Rosa airport, several teams participated in a &lt;a href="http://cafefoundation.org/v2/gfc_2011_schedule.php"&gt;series of flight tests&lt;/a&gt; to determine &lt;a href="http://en.wikipedia.org/wiki/MPGe"&gt;miles per gallon equivalent&lt;/a&gt; (MPGe), speed, noise, and take off ability. The &lt;a href="http://cafefoundation.org/v2/gfc_2011_teams.php"&gt;teams&lt;/a&gt; -- e-Genius, ERAU, Pipstrel-USA and Phoenix -- were all vying for the  $1.3 million prize purse from NASA. Check out scenes from day 2 of the challenge:&lt;br /&gt;&lt;br /&gt;&lt;iframe width="560" height="315" src="http://www.youtube.com/embed/ujeJB8dlie8" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;br /&gt;The awards ceremony just finished and we’re excited to announce the winners. The all-electric Taurus G4 Pipestrel aircraft took home first place, achieving an amazing 403.5 MPGe. The e-Genius team came in second place at 375.8 MPGe, but came out on top for the noise test, winning the Lindberg prize for the quietest aircraft. &lt;br /&gt;&lt;br /&gt;All of the planes were five to ten times more efficient than standard aircraft. We’ve come a long way from Kitty Hawk! And we’re excited to be part of this next frontier in aviation.&lt;br /&gt;&lt;br /&gt;Posted by Alec Proudfoot, Project Manager and Aviation Enthusiast, Google&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-118441949287245943?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/APsJci6CDJg" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/118441949287245943?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/118441949287245943?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/APsJci6CDJg/one-step-closer-to-greening-aviation.html" title="One step closer to greening aviation" /><author><name>Parag Chokshi</name><uri>http://www.blogger.com/profile/14461254969195491811</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://img.youtube.com/vi/ujeJB8dlie8/default.jpg" height="72" width="72" /><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/10/one-step-closer-to-greening-aviation.html</feedburner:origLink></entry><entry gd:etag="W/&quot;AkcEQX8zfCp7ImA9WhdUFE0.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-6855365630121842144</id><published>2011-09-30T11:40:00.000-07:00</published><updated>2011-09-30T11:40:00.184-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-09-30T11:40:00.184-07:00</app:edited><title>Get out and Join the National Solar Tour</title><content type="html">&lt;span style="font-style:italic;"&gt;Editor’s Note: At Google, we are committed to renewable energy and are excited to see others join the cause. Today's guest author is Dave Strenski, founder of SolarYpsi.org, a group in Ypsilanti, Michigan dedicated to the use of renewable energy. Dave has spearheaded his hometown’s transformation to solar and is taking part in the American Solar Energy Society’s National Solar Tour on October 1 that showcases solar projects throughout the country.&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;If you’re into solar, head out to see some of the cool projects in your area showcased as part of the &lt;a href="http://nationalsolartour.org/ "&gt;National Solar Tour&lt;/a&gt; this Saturday, October 1. And don’t assume you need to be in sunny spots like Texas or Arizona to see solar projects in action. Thanks to a group of dedicated locals, Ypsilanti, a snowy, cloudy corner of Michigan is turning into a model solar community.&lt;br /&gt;&lt;br /&gt;Our story shows that not only can you go solar just about anywhere, you don’t even need to be an expert to start with -- all the information you need is already out there on the web, you just need to go search for it. &lt;br /&gt;&lt;br /&gt;The &lt;a href="http://solar.ypsi.com/"&gt;SolarYpsi&lt;/a&gt; project was started six years ago by a group of volunteers to design, install, and educate the public about renewable energy and energy conservation. I’m an engineer, but knew nothing about solar technology then. I began searching online when the manager of the &lt;a href="http://ypsifoodcoop.org/"&gt;Ypsilanti Food Cooperative&lt;/a&gt; expressed interest in putting solar panels on the roof of the store. I quickly found a grant program, and we won our first small grant. The search was then broadened to find information on various panels and how to install them. Volunteers and friends rallied to help, and four solar panels were quickly mounted on the Ypsi Food Coop’s roof. &lt;br /&gt;&lt;br /&gt;&lt;iframe width="560" height="315" src="http://www.youtube.com/embed/gK7lUK0711E" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;br /&gt;Since then, we’ve won more grants to designed installations to expand the Ypsi Food Coop’s installation, designe a new system for Ypsilanti’s &lt;a href="http://cityofypsilanti.com/about/solarypsi "&gt;City Hall&lt;/a&gt;, and the River Street Bakery. We also helped a local public school, Adams S.T.E.M. Academy to find a solar grant. To help monitor the economic impact of these installations, we also developed an open-source program to track and visualize energy patterns. To spread the word, we’ve been giving talks to educate the public on how solar power works, how it compares to other energy sources, metering, and the importance of efficiency.&lt;br /&gt;&lt;br /&gt;Over the years, we’ve compiled lots of information on all things solar on &lt;a href="http://solar.ypsi.com/"&gt;SolarYpsi.org&lt;/a&gt;. The site also provides real-time, visual graphs of the power being generated, consumed, and exported at buildings with solar installations around Ypsilanti. My wildest dream is to have a hundred locations in my hometown generating solar power - all connected to SolarYpsi. &lt;br /&gt;&lt;br /&gt;Every year, the &lt;a href="http://www.ases.org/ "&gt;American Solar Energy Society&lt;/a&gt; organizes the tour where home and business owners show and talk “brag” about their solar installations. The tour runs from 10 a.m. to 4 p.m. and is a great opportunity to enjoy the fall weather and learn about renewable energies in your local area. When you visit the National Solar Tour website, you can click on a map to locate the tour closest to you. &lt;br /&gt;&lt;br /&gt;If you happen to be in Southeast Michigan, stop by Ypsilanti and visit our six locations, all within walking distance of each other. &lt;br /&gt;&lt;br /&gt;Posted by Dave Strenski, founder of SolarYpsi.org&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-6855365630121842144?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/3k9j8Pew6AA" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/6855365630121842144?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/6855365630121842144?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/3k9j8Pew6AA/get-out-and-join-national-solar-tour.html" title="Get out and Join the National Solar Tour" /><author><name>Parag Chokshi</name><uri>http://www.blogger.com/profile/14461254969195491811</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://img.youtube.com/vi/gK7lUK0711E/default.jpg" height="72" width="72" /><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/09/get-out-and-join-national-solar-tour.html</feedburner:origLink></entry><entry gd:etag="W/&quot;A0UER30zfyp7ImA9WhdUEU4.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-3566342455540003047</id><published>2011-09-27T09:00:00.000-07:00</published><updated>2011-09-27T09:00:06.387-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-09-27T09:00:06.387-07:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="Energy + Environment" /><title>Taking in more sun with Clean Power Finance</title><content type="html">&lt;span style="font-style:italic;"&gt;(cross-posted on the &lt;a href="http://googleblog.blogspot.com/"&gt;Official Google Blog&lt;/a&gt;)&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;This morning, at the &lt;a href="http://www.reffwest.com/"&gt;Renewable Energy Finance Forum&lt;/a&gt; (REFF-West) in San Francisco, I announced a new $75 million investment to create an initial fund with &lt;a href="http://www.cleanpowerfinance.com/"&gt;Clean Power Finance&lt;/a&gt; that will help up to 3,000 homeowners go solar. This is our second investment in residential solar, and we’ve now &lt;a href="http://www.google.com/green/collaborations/investments.html"&gt;invested more than $850 million&lt;/a&gt; overall to develop and deploy clean energy.&lt;br /&gt;&lt;br /&gt;As we said when we made our &lt;a href="http://googleblog.blogspot.com/2011/06/helping-homeowners-harness-sun.html"&gt;first residential solar investment&lt;/a&gt;, we think it makes a lot of sense to use solar photovoltaic (PV) technology—rooftop solar panels—to generate electricity right where you need it at home. It greens our energy mix by using existing roof space while avoiding transmission constraints, and it can be cheaper than drawing electricity from the traditional grid.&lt;br /&gt;&lt;br /&gt;Purchasing a solar system is a major home improvement, but the upfront cost has historically been one of the biggest barriers for homeowners. Solar installers across the country don’t always have the resources to find financing for customers, or the capital to provide it themselves. And for investors like Google, banks and others, it can be difficult to enter a fragmented solar market with many companies, and get connected to individual homeowners.&lt;br /&gt;&lt;br /&gt;That’s where Clean Power Finance comes in. They’ve developed an open platform that connects installers with investors like Google to provide financing to homeowners. Solar installers sign up with Clean Power Finance to get access to the company’s comprehensive sales solutions, including consumer financing from investors, like the Google fund. This enables installers to sell more systems and grow their business. The installer builds the system, the investor owns it (in this case, Google), and homeowners pay a monthly payment for the system, at a price that’s often less than paying for energy from the grid. Maintenance and performance are taken care of by Clean Power Finance and its network of installers.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-KOWWP7VmxBQ/ToFic0iKyqI/AAAAAAAAAGE/wBy13X8_K0Y/s1600/Colin%2BFinal.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 246px;" src="http://1.bp.blogspot.com/-KOWWP7VmxBQ/ToFic0iKyqI/AAAAAAAAAGE/wBy13X8_K0Y/s400/Colin%2BFinal.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5656910854231870114" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-style:italic;"&gt;Owned by Google, operated by Clean Power Finance, and installed by American Vision Solar, the Colin family of Santa Clarita, Calif. has a 4.14 kW solar system&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;This innovative and scalable model makes business sense for Google, Clean Power Finance, solar installers and homeowners too. We’re excited to be one of the first investors to partner with Clean Power Finance and enable the company to continue forging strong relationships with solar installers (like the ones they announced last week with SunLogic, California Solar Systems, American Vision Solar—learn more on Clean Power Finance’s &lt;a href="http://www.cleanpowerfinance.com/2011/09/solar-installers-partner-with-clean-power-finance-gain-financing-advantages/"&gt;website&lt;/a&gt;). By making financing more readily available, the Clean Power Finance platform has the potential to lower costs and accelerate adoption of solar energy.&lt;br /&gt;&lt;br /&gt;We’ve already installed a 1.6MW rooftop &lt;a href="http://www.google.com/green/innovations/renewables.html"&gt;solar installation at the Googleplex&lt;/a&gt; back in 2007. Now, through Clean Power Finance and our &lt;a href="http://www.google.com/url?q=http%3A%2F%2Fgoogleblog.blogspot.com%2F2011%2F06%2Fhelping-homeowners-harness-sun.html"&gt;previous investment&lt;/a&gt; this year, we’re hoping to have an even larger impact. We look forward to watching our funding help more than 10,000 homeowners generate clean electricity from the sun.&lt;br /&gt;&lt;br /&gt;Posted by Rick Needham, Director of Green Business Operations&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-3566342455540003047?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/eu_67ZFkuh8" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/3566342455540003047?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/3566342455540003047?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/eu_67ZFkuh8/taking-in-more-sun-with-clean-power.html" title="Taking in more sun with Clean Power Finance" /><author><name>Parag Chokshi</name><uri>http://www.blogger.com/profile/14461254969195491811</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/-KOWWP7VmxBQ/ToFic0iKyqI/AAAAAAAAAGE/wBy13X8_K0Y/s72-c/Colin%2BFinal.jpg" height="72" width="72" /><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/09/taking-in-more-sun-with-clean-power.html</feedburner:origLink></entry><entry gd:etag="W/&quot;D0QFRHoyfip7ImA9WhdWFU0.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-4834559795606976949</id><published>2011-09-08T09:00:00.001-07:00</published><updated>2011-09-08T11:08:35.496-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-09-08T11:08:35.496-07:00</app:edited><title>How our cloud does more with less</title><content type="html">&lt;div&gt;&lt;i&gt;(cross-posted from the &lt;a href="http://googleblog.blogspot.com/2011/09/how-our-cloud-does-more-with-less.html"&gt;Official Google Blog&lt;/a&gt;)&lt;/i&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;
&lt;/div&gt;We’ve worked hard to reduce the amount of energy our services use.  In fact, to provide you with Google products for a month—not just search, but Google+, Gmail, YouTube and everything else we have to offer—our servers use less energy per user than a light left on for three hours. And, because we’ve been a carbon-neutral company since 2007, even that small amount of energy is offset completely, so the carbon footprint of your life on Google is zero.&lt;br /&gt;
&lt;br /&gt;
We’ve learned a lot in the process of reducing our environmental impact, so we’ve added a new section called &lt;a href="http://www.google.com/green/the-big-picture.html"&gt;“The Big Picture”&lt;/a&gt; to our &lt;a href="http://google.com/green"&gt;Google Green site&lt;/a&gt; with numbers on our annual energy use and carbon footprint.&lt;br /&gt;
&lt;br /&gt;
We started the process of getting to zero by making sure our operations use as little energy as possible.  For the last decade, energy use has been an obsession. We’ve designed and built some of the most efficient servers and &lt;a href="http://www.google.com/corporate/datacenter/"&gt;data centers&lt;/a&gt; in the world—using half the electricity of a typical data center. Our &lt;a href="http://www.youtube.com/googlegreen#p/a/u/0/VChOEvKicQQ"&gt;newest facility&lt;/a&gt; in Hamina, Finland, opening this weekend, uses a unique seawater cooling system that requires very little electricity.&lt;br /&gt;
&lt;br /&gt;
Whenever possible, we use renewable energy. We have a large solar panel installation at our Mountain View campus, and we’ve &lt;a href="http://www.google.com/green/innovations/renewables.html"&gt;purchased the output&lt;/a&gt; of two wind farms to power our data centers.  For the greenhouse gas emissions we can’t eliminate, we purchase high-quality &lt;a href="http://googlegreenblog.blogspot.com/2011/09/sometimes-greening-google-means-getting.html"&gt;carbon offsets&lt;/a&gt;.&lt;br /&gt;
&lt;br /&gt;
But we’re not stopping there.  By &lt;a href="http://www.google.com/green/collaborations/investments.html"&gt;investing&lt;/a&gt; hundreds of millions of dollars in renewable energy projects and companies, we’re helping to create 1.7 GW of renewable power. That’s the same amount of energy used to power over 350,000 homes, and far more than what our operations consume.&lt;br /&gt;
&lt;br /&gt;
Finally, our products can help people reduce their own carbon footprints.  The &lt;a href="http://www.google.com/green/pdfs/google-green-computing.pdf"&gt;study&lt;/a&gt; (PDF) we released yesterday on Gmail is just one example of how cloud-based services can be much more energy efficient than locally hosted services helping businesses cut their electricity bills.&lt;br /&gt;
&lt;br /&gt;
Visit our &lt;a href="http://www.google.com/green"&gt;Google Green site&lt;/a&gt; to find out more.&lt;br /&gt;
&lt;br /&gt;
&lt;span class="byline-author"&gt;Posted by Urs Hoelzle, Senior Vice President, Technical Infrastructure&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-4834559795606976949?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/i7rEn4BW7cU" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/4834559795606976949?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/4834559795606976949?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/i7rEn4BW7cU/how-our-cloud-does-more-with-less.html" title="How our cloud does more with less" /><author><name>Kate</name><uri>http://www.blogger.com/profile/15158569009170263277</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/09/how-our-cloud-does-more-with-less.html</feedburner:origLink></entry><entry gd:etag="W/&quot;A0QNQXs4eip7ImA9WhdWFUw.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-296242565969039180</id><published>2011-09-08T08:55:00.000-07:00</published><updated>2011-09-08T15:03:10.532-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-09-08T15:03:10.532-07:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="sustainable" /><category scheme="http://www.blogger.com/atom/ns#" term="carbon offsets" /><title>Sometimes greening Google means getting a little dirty</title><content type="html">Back in 2007, when we decided to be &lt;a href="http://googleblog.blogspot.com/2007/06/carbon-neutrality-by-end-of-2007.html"&gt;carbon neutral&lt;/a&gt;, we knew the basic outline of how to do it, but there were many details to be worked out. Since then we've learned a lot about the nitty gritty details of carbon neutrality and are ready to share some of our knowledge. Our first priority is &lt;a href="http://www.google.com/about/datacenters/"&gt;energy efficiency&lt;/a&gt; of our operations: for the last decade we’ve been engineering and building our data centers, machines and software to have the power of a sports car with the fuel economy of a hybrid. Next, we find ways to run our offices and data centers on &lt;a href="http://www.google.com/green/innovations/renewables.html"&gt;renewable energy&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;For what’s left over, we buy carbon offsets.&lt;br /&gt;&lt;br /&gt;It’s my job to manage Google’s carbon offset portfolio, which means finding carbon offsets and making sure they meet our high standards. Since carbon offsets aren’t the most intuitive concept—you can’t pick one up and touch it—it’s worth spending a moment describing what one is.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://2.bp.blogspot.com/-C3bm6YsDvbk/TmjcxDPr3hI/AAAAAAAAASo/HaSxPDq0r6I/s1600/carbonoffsets.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 247px;" src="http://2.bp.blogspot.com/-C3bm6YsDvbk/TmjcxDPr3hI/AAAAAAAAASo/HaSxPDq0r6I/s400/carbonoffsets.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5650008467779083794" /&gt;&lt;/a&gt;&lt;span class="Apple-style-span" style="font-style: italic; "&gt;&lt;div style="text-align: center;"&gt;&lt;span class="Apple-style-span" &gt;The anatomy of a carbon offset&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;/span&gt;A carbon offset represents a reduction in greenhouse gas emissions. A developer can create a carbon offset when she builds a project that lowers greenhouse gas emissions. Revenue from the sale of the offset finances the installation of the project. Google decided from the start that we wanted to be sure that the carbon offsets we buy lead to real reductions in greenhouse gas emissions. There are lots of different flavors and styles of carbon offsets, so I review each project’s history, documentation and financials to be confident that the project we’re investing in results in greenhouse gas reductions that wouldn’t have happened without our investment. To be sure we’re buying what we think we’re buying, I also visit each site to get my hands dirty—to see the equipment and interview the staff. Finally, a third-party verifier makes sure the project is delivering the reductions claimed.&lt;br /&gt;&lt;br /&gt;This video provides a window into how we evaluate projects, showing two examples of the types of projects we buy. The first project is located at the St. Landry Parish landfill in Louisiana. This landfill is a perfect example of how big reductions in greenhouse gas emissions can pop up in some out-of-the-way places. (As my little brother likes to say, I am in the business of “dump investigations.”) We then visit a project at a hog farm in North Carolina. Both of these projects reduce greenhouse gas emissions by capturing and destroying methane, a potent greenhouse gas.&lt;br /&gt;&lt;br /&gt;&lt;iframe width="560" height="345" src="http://www.youtube.com/embed/znw7t9aqrf4" frameborder="0" allowfullscreen=""&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;br /&gt;We’re particularly proud of the hog farm project as it represents our new partnership with Duke University. The &lt;a href="http://sustainability.duke.edu/carbon_offsets/index.php"&gt;Duke Carbon Offsets Initiative&lt;/a&gt; and its partners built an innovative waste management system at Loyd Ray Farms in Yadkin County, outside of Winston-Salem, NC. The system reduces greenhouse gas emissions, generates electricity, makes for a healthier local environment and benefits farmers and communities economically. Through this pilot, Duke is showing how these projects can make economic sense for North Carolinians and lead to dramatic reductions in emissions over the long term. We hope that technologies like this can scale across the U.S. and the world.&lt;br /&gt;&lt;br /&gt;If you want to learn more about how we evaluate carbon offsets and apply them to our carbon footprint, check out this &lt;a href="http://www.google.com/green/pdfs/google-carbon-offsets.pdf"&gt;white paper&lt;/a&gt;. Today, we believe that high-quality carbon offsets are the best way to eliminate the emissions we can’t yet get rid of through efficiency and renewable energy. We are continuing to search for new and better ways to cancel out our greenhouse gas emissions—with more efficient operations, with more renewable energy and with more reductions from innovative products, projects and technologies.&lt;br /&gt;&lt;br /&gt;&lt;span class="byline-author"&gt;Posted by Jolanka Nickerman, Program Manager, Carbon Offsets Team&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-296242565969039180?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/XHj7yBt7csQ" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/296242565969039180?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/296242565969039180?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/XHj7yBt7csQ/sometimes-greening-google-means-getting.html" title="Sometimes greening Google means getting a little dirty" /><author><name>Kate</name><uri>http://www.blogger.com/profile/15158569009170263277</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://2.bp.blogspot.com/-C3bm6YsDvbk/TmjcxDPr3hI/AAAAAAAAASo/HaSxPDq0r6I/s72-c/carbonoffsets.png" height="72" width="72" /><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/09/sometimes-greening-google-means-getting.html</feedburner:origLink></entry><entry gd:etag="W/&quot;AkEBSH07fyp7ImA9WhdWFEw.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-5554694331621983015</id><published>2011-09-07T08:55:00.000-07:00</published><updated>2011-09-07T11:04:19.307-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-09-07T11:04:19.307-07:00</app:edited><title>Gmail: It’s cooler in the cloud</title><content type="html">&lt;div&gt;&lt;i&gt;(Cross-posted on the &lt;a href="http://googleblog.blogspot.com/2011/09/gmail-its-cooler-in-cloud.html"&gt;Official Google Blog&lt;/a&gt;)&lt;/i&gt;&lt;br /&gt;&lt;br /&gt;Cloud computing is &lt;a href="http://googleenterprise.blogspot.com/2011/04/security-first-security-and-data.html"&gt;secure&lt;/a&gt;, &lt;a href="http://googleenterprise.blogspot.com/2011/08/look-back-as-we-move-ahead-google-apps.html"&gt;simple&lt;/a&gt;, keeps you &lt;a href="http://googleenterprise.blogspot.com/2010/11/how-much-is-faster-collaboration-worth.html"&gt;productive&lt;/a&gt; and saves you money.  But the cloud can also save energy.  A &lt;a href="https://www.cdproject.net/en-US/WhatWeDo/Pages/Cloud-Computing.aspx"&gt;recent report&lt;/a&gt; by the Carbon Disclosure Project (CDP) and Verdantix estimates that cloud computing has the potential to reduce global carbon emissions by millions of metric tons. And Jonathan Koomey, a consulting professor at Stanford who has led several studies on data center energy use, has &lt;a href="http://www.koomey.com/post/8014999803"&gt;written&lt;/a&gt; that for many enterprises, the cloud “is significantly more energy efficient than using in-house data centers.”&lt;br /&gt;&lt;br /&gt;Because we’re &lt;a href="http://www.google.com/green/"&gt;committed to sustainability&lt;/a&gt;, we sharpened our pencils and looked at our own services to see how they stack up against the alternatives.&lt;br /&gt;&lt;br /&gt;We compared Gmail to the traditional enterprise email solutions it’s replaced for &lt;a href="http://googleenterprise.blogspot.com/2011/09/evolution-of-enterprise-software.html"&gt;more than 4 million&lt;/a&gt; businesses. &lt;a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/green/pdfs/google-green-computing.pdf"&gt;The results were clear&lt;/a&gt;: switching to Gmail can be &lt;a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/green/pdfs/google-green-computing.pdf"&gt;almost 80 times more energy efficient&lt;/a&gt; (PDF)  than running in-house email. This is because cloud-based services are typically housed in highly efficient data centers that operate at higher server utilization rates and use hardware and software that’s built specifically for the services they provide—conditions that small businesses are rarely able to create on their own. &lt;br /&gt;&lt;br /&gt;&lt;div style="text-align: center;"&gt;&lt;a href="http://3.bp.blogspot.com/-8FGaDr4ztLo/TmeF8ukId1I/AAAAAAAAIc4/zeQXmE1ztv4/s1600/cloud_server_8.24.11.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"&gt;&lt;img border="0" src="http://3.bp.blogspot.com/-8FGaDr4ztLo/TmeF8ukId1I/AAAAAAAAIc4/zeQXmE1ztv4/cloud_server_8.24.11.png" width="500" /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;i&gt;An illustration of inefficient server utilization by smaller companies compared to efficient utilization in the cloud. &lt;/i&gt;&lt;/div&gt;&lt;br /&gt;If you’re more of a romantic than a businessperson, think of it this way: It takes more energy to send a message in a bottle than it does to use Gmail for a year, as long as you &lt;a href="http://www.wine-economics.org/workingpapers/AAWE_WP09.pdf"&gt;count&lt;/a&gt;&amp;nbsp;(PDF)&amp;nbsp;the energy used to make the bottle and the wine you drank.&lt;br /&gt;&lt;div class="separator" style="clear: both; text-align: center;"&gt;&lt;a href="http://4.bp.blogspot.com/-W5pOwXcRoUI/TmeRdcT5AdI/AAAAAAAAIdA/qaSwg8nfSPc/s1600/Google-Green_YouTube.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"&gt;&lt;br /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;We ran a similar calculation for YouTube and the results are even more striking: the servers needed to play one minute of YouTube consume about 0.0002 kWh of energy. To put that in perspective, it takes about eight seconds for the human body to burn off that same amount. You’d have to watch YouTube for three straight days for our servers to consume the amount of energy required to manufacture, package and ship a single DVD.&lt;br /&gt;&lt;br /&gt;&lt;div style="text-align: center;"&gt;&lt;a href="http://1.bp.blogspot.com/-FWafKRxTCyE/TmeRbhuenXI/AAAAAAAAIc8/qbi5u-wFE_0/s1600/Google-Green_Gmail.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"&gt;&lt;img border="0" height="320" id=":current_picnik_image" src="http://1.bp.blogspot.com/-FWafKRxTCyE/TmeRbhuenXI/AAAAAAAAIc8/qbi5u-wFE_0/s320/Google-Green_Gmail.png" width="149" /&gt;&lt;/a&gt;&lt;a href="http://4.bp.blogspot.com/-W5pOwXcRoUI/TmeRdcT5AdI/AAAAAAAAIdA/qaSwg8nfSPc/s1600/Google-Green_YouTube.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: 1em;"&gt;&lt;img border="0" height="320" src="http://4.bp.blogspot.com/-W5pOwXcRoUI/TmeRdcT5AdI/AAAAAAAAIdA/qaSwg8nfSPc/s320/Google-Green_YouTube.png" width="149" /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;In calculating these numbers, we included the energy used by all the Google infrastructure supporting Gmail and YouTube. Of course, your own laptop or phone also consumes energy while you’re accessing Google, so it’s important to &lt;a href="http://www.climatesaverscomputing.org/"&gt;choose an efficient model&lt;/a&gt;.  &lt;br /&gt;&lt;br /&gt;There’s still a lot to learn about the global impacts of cloud computing, but one thing we can say with certainty: bit for bit, email for email, and video for video, it’s more efficient in the cloud.&lt;br /&gt;&lt;br /&gt;&lt;span class="byline-author"&gt;Posted by David Jacobowitz, Program Manager, Green Engineering and Operations&lt;/span&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-5554694331621983015?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/Im8XkaezwQU" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/5554694331621983015?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/5554694331621983015?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/Im8XkaezwQU/gmail-its-cooler-in-cloud.html" title="Gmail: It’s cooler in the cloud" /><author><name>annadph</name><uri>http://www.blogger.com/profile/11309061781428593543</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/-8FGaDr4ztLo/TmeF8ukId1I/AAAAAAAAIc4/zeQXmE1ztv4/s72-c/cloud_server_8.24.11.png" height="72" width="72" /><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/09/gmail-its-cooler-in-cloud.html</feedburner:origLink></entry><entry gd:etag="W/&quot;AkYGQXg9fSp7ImA9WhdWFkw.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-5749422789319519881</id><published>2011-08-31T09:35:00.000-07:00</published><updated>2011-09-09T18:28:40.665-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-09-09T18:28:40.665-07:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="campus" /><category scheme="http://www.blogger.com/atom/ns#" term="transportation" /><title>Taking cars off the road with our transportation programs</title><content type="html">&lt;i&gt;This is the third in a short series of posts and videos spotlighting our efforts to make Google greener. In this post, we give you a glimpse at how our transportation programs help Googlers get to work while leaving their cars at home. -Ed.&lt;/i&gt;&lt;br /&gt;&lt;br /&gt;Commuting to work without driving, meeting with someone on another continent without flying and riding cars without gasoline? It’s not a futuristic dream, but a way of life at Google. We &lt;a href="http://www.google.com/green/operations/commuting-carbon-free.html"&gt;support and encourage carbon-free commuting&lt;/a&gt; because it’s a vital part of our longstanding commitment to sustainability.&lt;br /&gt;&lt;br /&gt;We help take cars off of the road—not quite like the &lt;a href="http://www.google.com/search?q=incredible+hulk+car&amp;amp;um=1&amp;amp;hl=en&amp;amp;imgrefurl=http://dadvautism.blogspot.com/2011/07/dad-v-incredible-hulk-anger-management.html&amp;amp;w=1280&amp;amp;h=720&amp;amp;ndsp=15&amp;amp;tbm=isch&amp;amp;tbs=simg:CAESEgnTm6JaIIMbRiENvklsbCJVUQ&amp;amp;biw=1280&amp;amp;bih=679"&gt;Hulk&lt;/a&gt;, but we &lt;i&gt;are&lt;/i&gt; green.  Back in 2004, one motivated Googler started a vanpool that ran from San Francisco to Mountain View as a &lt;a href="http://googleblog.blogspot.com/2006/05/googles-20-percent-time-in-action.html"&gt;20 percent project&lt;/a&gt;. As demand grew, the program morphed into what is now one of the largest corporate shuttle services in the country. Today, up to a third of employees ride the GBus shuttles throughout our Bay Area offices five days a week—that’s more than  3,500 daily riders, or 7,000 one-way car trips avoided each day.&lt;br /&gt;&lt;br /&gt;&lt;iframe allowfullscreen="" frameborder="0" height="345" src="http://www.youtube.com/embed/Dt5sMxYMkGs" width="560"&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;br /&gt;Beyond the convenience and comfort that our shuttle rides offer—of which I’m reminded during my daily 35-mile commute from Alameda  to Mountain View—they’re also environmentally friendly. Our shuttles have the cleanest diesel engines ever built and run on 5 percent bio-diesel, so they’re partly powered by renewable resources that help reduce our carbon footprint. In fact, we’re the first and largest company with a corporate transportation fleet using engines that meet the Environmental Protection Agency’s 2010 emission standards. &lt;br /&gt;&lt;br /&gt;Not only do we encourage self-powered commuting, we reward it. Googlers earn credits each time they get to work via alternative (non-engine) means—by bike, foot, skateboard or kayak. These credits are then translated into a dollar amount that gets donated—up to about $140 every 3 months—to the Googler’s charity of choice. This year, 56 offices also participated in “Bike to Work Day,” with more than 2,500 Googlers who biked to work worldwide. The annual celebration is meant to reward daily cyclists as well as introduce many new riders to biking. &lt;br /&gt;&lt;br /&gt;The green life doesn’t stop once Googlers get to work. In Mountain View, our GBike system distributes about 1,000 bikes across the campus that Googlers can pick up whenever they have to get to another building. For longer distances and off-campus trips, we have the &lt;a href="http://www.google.org/recharge/"&gt;GFleet&lt;/a&gt;, our electric vehicle car share program, and our on-campus taxi service GRide. We're also installing hundreds of electric vehicle charging stations throughout several of our offices, making it easy for Googlers to charge up their own electric cars for free at work. If Googlers need to chat with their colleagues in other cities or continents they can use video conferencing technology, which cuts down on potential air travel. &lt;br /&gt;&lt;br /&gt;In total, the combination of the GFleet and our shuttles result in net annual savings of more than 5,400 metric tons of CO2. That's like taking over 2,000 cars off the road every day, or avoiding 14 million vehicle miles every year. With the help of Googlers, we’ll continue powering the wheels of sustainable transit innovation.&lt;br /&gt;&lt;br /&gt;UPDATE: 09/11/11 18:30: Corrected amount Googlers can donate to a charity of choice through the self-powered commute program from '$100 for every 20 days of participation' to '~$140 every 3 months'. &lt;br /&gt;&lt;br /&gt;&lt;span class="byline-author"&gt;Posted by Kevin Mathy, Transportation Manager&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-5749422789319519881?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/ttMYbeO7r1Y" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/5749422789319519881?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/5749422789319519881?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/ttMYbeO7r1Y/taking-cars-off-road-with-our.html" title="Taking cars off the road with our transportation programs" /><author><name>Kate</name><uri>http://www.blogger.com/profile/15158569009170263277</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://img.youtube.com/vi/Dt5sMxYMkGs/default.jpg" height="72" width="72" /><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/08/taking-cars-off-road-with-our.html</feedburner:origLink></entry><entry gd:etag="W/&quot;DEcMQ3o4cCp7ImA9WhdXE00.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-2947206254222071900</id><published>2011-08-25T13:45:00.000-07:00</published><updated>2011-08-25T14:01:22.438-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-08-25T14:01:22.438-07:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="campus" /><category scheme="http://www.blogger.com/atom/ns#" term="sustainable" /><category scheme="http://www.blogger.com/atom/ns#" term="organic" /><category scheme="http://www.blogger.com/atom/ns#" term="mountain view" /><category scheme="http://www.blogger.com/atom/ns#" term="food" /><title>Food for (green) thought</title><content type="html">&lt;div&gt;&lt;i&gt;(Cross-posted on the &lt;a href="http://googleblog.blogspot.com/2011/08/building-healthier-greener-google.html"&gt;Official Google Blog&lt;/a&gt;)&lt;/i&gt;&lt;/div&gt;&lt;div&gt;
&lt;br /&gt;&lt;i&gt;This is the second in a short series of posts and videos spotlighting our efforts to make Google greener. In this post, we give you a glimpse at our sustainable food programs. -Ed. &lt;/i&gt;
&lt;br /&gt;
&lt;br /&gt;When it comes to eating sustainably, it’s about more than being organic, grass-fed or cage-free. Through our food program, we delight and support Googlers as well as uphold our company’s health and environmental values. And it’s a job we relish, because food is such a defining part of our unique culture. Our cafes and microkitchens help spark greater innovation and collaboration, allowing different teams to come together to share ideas, problem-solve or just get to know each other better over lunch or a mid-morning snack.
&lt;br /&gt;
&lt;br /&gt;As part of Google’s Food Team, we serve roughly 50,000 healthy and delicious meals every day at nearly 100 cafes around the world—and strive to apply &lt;a href="http://google.com/green/operations/sustainable-food.html"&gt;sustainable food principles&lt;/a&gt; to all the cafes we operate. We aim to source food that’s as local, seasonal and organic as possible. This helps us prevent artificial additives, pesticides and hormones from entering Google’s food supply—whether that means sourcing our eggs from cage-free chickens or using steroid- and antibiotic-free poultry. It’s fresher, and it tastes better! 
&lt;br /&gt;
&lt;br /&gt;&lt;iframe allowfullscreen="" frameborder="0" height="345" src="http://www.youtube.com/embed/5qAnOEs6Hnw" width="560"&gt;&lt;/iframe&gt;
&lt;br /&gt;
&lt;br /&gt;Through &lt;a href="http://google.com/green/operations/seafood-policy.html"&gt;Google’s Green Seafood Policy&lt;/a&gt;, we’ve established guidelines to help ensure that (whenever and wherever possible) we purchase species caught locally from independently managed fisheries that use environmentally responsible catch practices. At our Mountain View headquarters, where we benefit from our proximity to the ocean and local agriculture, we’ve been able to establish close relationships with several local, independent farmers and fishermen. We see firsthand how they raise and harvest their stock, and what sustainable catch methods they use. Much of our Mountain View produce (nearly half of which is organic) comes from farms in California, and our seafood comes from within 200 miles. Many of our campuses also have edible gardens that empower green-thumbed Googlers to grow herbs for their own cooking.
&lt;br /&gt;
&lt;br /&gt;Because optimal eating habits extend beyond the walls of our offices, we’re committed to helping Googlers make the most informed choices possible as part of a healthy lifestyle. We want to not only become the healthiest workforce, but also make it easier for employees to take Google’s sustainable food values home to share with friends and family. Many of our offices in the U.S. offer &lt;a href="http://en.wikipedia.org/wiki/Community-supported_agriculture"&gt;Community Supported Agriculture (CSA)&lt;/a&gt; programs where Googlers can buy fresh, seasonal produce directly from local farms that’s delivered right to campus. In Mountain View, we also recently launched the Google Green Grocer program, where Googlers can order the same high-quality, sustainably sourced seafood, meat and eggs they already enjoy in our cafes, while supporting local community fisheries and farms.
&lt;br /&gt;
&lt;br /&gt;We also pay very close attention to how we manage and reduce waste from our food program. Most employees use non-disposable dishware, and all of our grab-and-go containers are compostable. We have recycling and composting bins throughout many of our offices worldwide, and 20 percent of food waste from our cafes is recycled. In fact, organic food waste from our cafes in Europe, the Middle East and Africa is recycled to help produce bio-diesel or electricity. In some of our U.S. offices, any untouched, edible food is donated to local shelters, and the rest is put to use as compost. 
&lt;br /&gt;
&lt;br /&gt;Through our our cafes, microkitchens, edible gardens and community-supported food programs, we’re connecting Googlers to sustainable values on a daily basis. The more we care about what happens to the food on our plates and where it comes from, the more it can improve our health, our local economies and the environment.
&lt;br /&gt;
&lt;br /&gt;&lt;span class="byline-author"&gt;Posted by Scott Giambastiani, Executive Chef&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-2947206254222071900?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/gC-FD9KWAIs" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/2947206254222071900?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/2947206254222071900?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/gC-FD9KWAIs/food-for-green-thought.html" title="Food for (green) thought" /><author><name>annadph</name><uri>http://www.blogger.com/profile/11309061781428593543</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://img.youtube.com/vi/5qAnOEs6Hnw/default.jpg" height="72" width="72" /><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/08/food-for-green-thought.html</feedburner:origLink></entry><entry gd:etag="W/&quot;AkIHQXw4fyp7ImA9WhdQFUQ.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-2247203372002237280</id><published>2011-08-17T09:26:00.000-07:00</published><updated>2011-08-17T09:28:50.237-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-08-17T09:28:50.237-07:00</app:edited><title>Building a healthier, greener Google</title><content type="html">&lt;div&gt;&lt;i&gt;(Cross-posted on the &lt;a href="http://googleblog.blogspot.com/2011/08/building-healthier-greener-google.html"&gt;Official Google Blog&lt;/a&gt;)&lt;/i&gt;&lt;/div&gt;&lt;div&gt;
&lt;br /&gt;&lt;/div&gt;When it comes to greening our office buildings, we apply the same focus that we use for any of our products: put the user first. We want to create the healthiest work environments possible where Googlers can thrive and innovate. From concept through design, construction and operations, we create buildings that function like living and breathing systems by optimizing access to nature, clean air and daylight.
&lt;br /&gt;
&lt;br /&gt;&lt;iframe allowfullscreen="" frameborder="0" height="349" src="http://www.youtube.com/embed/iUdI-XADqB4" width="560"&gt;&lt;/iframe&gt;
&lt;br /&gt;
&lt;br /&gt;Since I arrived at Google in 2006, I’ve been part of a team working to create life-sustaining buildings that support the health and productivity of Googlers. We avoid materials that contain volatile organic compounds (&lt;a href="http://www.epa.gov/iaq/voc.html"&gt;VOCs&lt;/a&gt;) and other known toxins that may harm human health, so Googlers don’t have to worry about the air they’re breathing or the toxicity of the furniture, carpet or other materials in their workspaces. We also use dual stage air filtration systems to eliminate particulates and remaining VOCs, which further improves indoor air quality.
&lt;br /&gt;
&lt;br /&gt;Since building materials don’t have ingredient labels, we’re pushing the industry to adopt product transparency practices that will lead to real market transformation. In North America, we purchase materials free of the &lt;a href="https://ilbi.org/lbc/v2-0"&gt;Living Building Challenge Red List Materials&lt;/a&gt; and &lt;a href="http://www.epa.gov/opptintr/existingchemicals/pubs/ecactionpln.html"&gt;EPA Chemicals of Concern&lt;/a&gt;, and through the &lt;a href="http://www.pharosproject.net/"&gt;Pharos Project&lt;/a&gt; we ask our suppliers to meet strict transparency requirements.
&lt;br /&gt;
&lt;br /&gt;We also strive to shrink our environmental footprint by investing in the most efficient heating, cooling and lighting systems. Throughout many of our offices, we’ve performed energy and water audits and implemented conservation measures to develop best practices that are applied to our offices worldwide. To the extent possible, we seek out renewable sources for the energy that we do use. One of the earliest projects I worked on at Google involved &lt;a href="http://googleblog.blogspot.com/2006/10/corporate-solar-is-coming.html"&gt;installing the first solar panels on campus&lt;/a&gt; back in 2007. They have the capacity to produce 1.6 megawatts of clean, renewable electricity for us, which supplies about 30 percent of our peak energy use on the buildings they cover. 
&lt;br /&gt;
&lt;br /&gt;With a little healthy competition, we’ve gotten Google’s offices around the world involved in greening our operations. Our internal Sustainable Pursuit program allows teams to earn points based on their office’s green performance—whether it’s through green cleaning programs, water efficiency or innovative waste management strategies. We use Google Apps to help us track progress toward our goals—which meet or exceed the U.S. Green Building Council’s &lt;a href="http://www.usgbc.org/DisplayPage.aspx?CategoryID=19"&gt;LEED&lt;/a&gt; standards—and share what we’ve learned among our global facilities teams.
&lt;br /&gt;
&lt;br /&gt;We’re proud of our latest LEED Platinum achievement for the interior renovation of an office building at the Googleplex. While we have other LEED Platinum buildings in our portfolio, it’s a first for our headquarters and a first for the City of Mountain View. The interior renovation was designed by Boora Architects and built by XL Construction, using healthy building materials and practices. In fact, we now have more than 4.5 million square feet of building space around the world on deck to earn LEED Certification.
&lt;br /&gt;
&lt;br /&gt;Looking ahead, our team will have many more opportunities to redefine how we green our buildings and workspaces. It’s a win for Googlers, our business and the environment.
&lt;br /&gt;
&lt;br /&gt;&lt;span class="byline-author"&gt;Posted by Anthony Ravitz, Green Team Lead, Real Estate &amp;amp; Workplace Services&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-2247203372002237280?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/eZLTsehy0E0" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/2247203372002237280?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/2247203372002237280?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/eZLTsehy0E0/building-healthier-greener-google.html" title="Building a healthier, greener Google" /><author><name>Kate</name><uri>http://www.blogger.com/profile/15158569009170263277</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://img.youtube.com/vi/iUdI-XADqB4/default.jpg" height="72" width="72" /><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/08/building-healthier-greener-google.html</feedburner:origLink></entry><entry gd:etag="W/&quot;CUUGR3w5eSp7ImA9WhdREkw.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-2353818235172959674</id><published>2011-08-01T08:07:00.000-07:00</published><updated>2011-08-01T08:40:26.221-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-08-01T08:40:26.221-07:00</app:edited><title>Greening Aviation</title><content type="html">We’ve gone a long way from the &lt;a href="http://en.wikipedia.org/wiki/Wright_brothers"&gt;Wright brother’s&lt;/a&gt; flying machine, but imagine taking a flight from San Francisco to &lt;a href="http://en.wikipedia.org/wiki/Kitty_Hawk,_North_Carolina"&gt;Kitty Hawk, North Carolina&lt;/a&gt; in an aircraft with zero emissions. It’s not possible yet, but we hope it will be. That’s why we’re sponsoring the &lt;a href="http://cafefoundation.org/v2/gfc_main.php"&gt;Green Flight Challenge&lt;/a&gt;, a flight competition to demonstrate aircraft with the potential to fly across the country emissions-free. &lt;br /&gt;&lt;br /&gt;The competition is being organized and conducted by the &lt;a href="http://cafefoundation.org/v2/aboutcafe_main.php"&gt;CAFE Foundation&lt;/a&gt;, a non-profit organization devoted to the advancement of aviation technology. NASA will fund the &lt;a href="http://cafefoundation.org/v2/pdf_GFC/2011_06_30_GFC_Prize_Structure.pdf"&gt;$1.65 million prize purse&lt;/a&gt;, the largest in aviation history. There’s a $1.3 million grand prize and several additional prizes, including one for biofuel-powered aircraft that achieve certain targets. &lt;br /&gt;&lt;br /&gt;There are &lt;a href="http://cafefoundation.org/v2/gfc_2011_teams.php"&gt;several teams&lt;/a&gt; in the running, using a wide range of energy sources. The CAFE Flight Test Center at the Santa Rosa Airport will even feature the world’s first Electric Aircraft Charging station, where the competition’s electric-powered aircraft will recharge. The contestants have to fly 200 miles in less than two hours using the energy equivalent of just 1 gallon of gas or less per occupant. &lt;br /&gt;&lt;br /&gt;The Green Flight Challenge will run from September 25th to October 3rd at the Charles M. Schulz Sonoma County Airport. On October 3rd, you’ll get a chance to see the competing aircraft at &lt;a href="http://maps.google.com/maps/place?q=Moffett+Field,+Mountain+View,+CA&amp;hl=en&amp;cid=11751238861184949510"&gt;Moffett Field&lt;/a&gt;, right here in Mountain View CA, at the Google sponsored exposition hosted by NASA. Tickets will be available soon on the &lt;a href="http://cafefoundation.org/v2/gfc_main.php"&gt;CAFE website&lt;/a&gt;! &lt;br /&gt;&lt;br /&gt;At Google, we’ve been working to make our transportation system &lt;a href="http://googlegreenblog.blogspot.com/2011/06/leading-charge-toward-electric-vehicle.html"&gt;as green as possible&lt;/a&gt; by incorporating the latest plug-in vehicles into our G-fleet and building the largest electric vehicle charging infrastructure in the country, among other initiatives. We’re excited by the potential of emissions-free air travel too. So fasten your seatbelts and stow your tray tables, we’re ready for green aviation to take off.  &lt;br /&gt;&lt;br /&gt;Posted by Alec Proudfoot, Project Manager and Aviation Enthusiast, Google&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-2353818235172959674?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/zkGBWskdDog" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/2353818235172959674?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/2353818235172959674?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/zkGBWskdDog/greening-aviation.html" title="Greening Aviation" /><author><name>Parag Chokshi</name><uri>http://www.blogger.com/profile/14461254969195491811</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/08/greening-aviation.html</feedburner:origLink></entry><entry gd:etag="W/&quot;DU8CQXo7eyp7ImA9WhdSGUg.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-3486419891167585582</id><published>2011-07-29T09:44:00.000-07:00</published><updated>2011-07-29T09:44:20.403-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-07-29T09:44:20.403-07:00</app:edited><title>Gone fishin’—piloting community supported fisheries at Google</title><content type="html">&lt;i&gt;(Cross-posted on the &lt;a href="http://googleblog.blogspot.com/2011/07/gone-fishinpiloting-community-supported.html"&gt;Official Google Blog&lt;/a&gt;)&lt;/i&gt;&lt;br /&gt;
&lt;br /&gt;
I've always loved the ocean—I was born in Shanghai, which means "upon the sea.” And as a chef, I'm always drawn to food that claims a spirit of place. After moving to California, near &lt;a href="http://maps.google.com/maps?q=half+moon+bay&amp;amp;hl=en&amp;amp;sll=37.467774,-122.43576&amp;amp;sspn=0.298653,0.613861&amp;amp;t=h&amp;amp;z=13"&gt;Half Moon Bay&lt;/a&gt;, I began visiting the docks to buy seafood, and got to know the fishermen.&lt;br /&gt;
&lt;br /&gt;
Over time, it became evident to me that this part of our food supply is broken: many consumers purchase stale, unsustainably-raised fish from chain grocers. Meanwhile, fishermen often sell their diminishing catch to wholesalers at a very low profit, meaning their livelihoods are no longer sustained by their catch. There’s also the environmental factor to consider: Overfishing and illegal practices cause worldwide decline in ocean wildlife populations and wreak havoc on underwater habitats—not to mention the carbon footprint of transporting seafood far from its origin.&lt;br /&gt;
&lt;br /&gt;
Google’s chefs have long been committed to sourcing food for our cafes as locally, seasonally and organically as possible. And in our Mountain View headquarters, many employees cook with the same ingredients at home thanks to on-site &lt;a href="http://en.wikipedia.org/wiki/Community-supported_agriculture"&gt;Community Supported Agriculture&lt;/a&gt; (CSA) programs. When I joined the team as an executive chef in Mountain View, I wanted to make a difference in our purchasing program for seafood. For the five years leading up to then, I wrote a column for the &lt;i&gt;San Francisco Chronicle&lt;/i&gt; called “Seafood by the Season,” and I knew it could be done. In early 2010, we began a push to apply the most rigorous standards to our seafood-buying practices, and respond to the in-the-moment fluctuations of the catch from small, independent fishermen.&lt;br /&gt;
&lt;br /&gt;
Things took off from there. My colleague Quentin Topping dreamed of providing the same high-quality seafood we serve in our cafes for Googlers to take home to their families. That idea became the Google Community Supported Fishery (CSF), which we launched in May 2011. In this program, Googlers sign up to purchase a weekly supply of local, sustainable seafood, supplied through a partnership with the &lt;a href="https://sites.google.com/site/hmbfishing/home"&gt;Half Moon Bay (HMB) Fisherman’s Association&lt;/a&gt;.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;div class="separator" style="clear: both; text-align: center;"&gt;
&lt;a href="http://3.bp.blogspot.com/-cp_xoW9XQok/TjLeveUPWyI/AAAAAAAAIUk/c5kO3pDncA8/s1600/fishermen+visit.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"&gt;&lt;img border="0" src="http://3.bp.blogspot.com/-cp_xoW9XQok/TjLeveUPWyI/AAAAAAAAIUk/c5kO3pDncA8/fishermen+visit.jpeg" width="450" /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;div style="text-align: center;"&gt;
&lt;i&gt;The Google Culinary team on a visit with fishermen in Half Moon Bay, Calif.—Quentin and I are the second and third from the left, in black.&lt;/i&gt;&lt;/div&gt;
&lt;br /&gt;
We tend to think on a massive scale at Google—whether it’s how to deliver instant search results around the globe or help thousands of small businesses get online—but when it comes to feeding our employees at work and at home, it really comes down to a local touch. Knowing where our seafood, meat and produce come from, as well as knowing how they’re raised, farmed or harvested, makes all the difference in the on-the-ground work of sustainability. We see many bright spots ahead for our Community Supported Agriculture and Fishery programs, such as expansion to other offices and adding a grass-fed beef and pasture-raised poultry program. It’s exciting to work someplace where we can think big &lt;i&gt;and&lt;/i&gt; local. &lt;br /&gt;
&lt;br /&gt;
We know of two CSFs in the Bay Area. The Half Moon Bay Fishermen’s Association supplies only Google at the moment, but will soon add public drop-off sites—keep posted by visiting &lt;a href="http://farmigo.com/"&gt;Farmigo.com&lt;/a&gt;. The other is CSea out of Bodega Bay. If you live elsewhere, we hope you’ll consider stepping up to create one in your area. &lt;br /&gt;
&lt;br /&gt;
And even if you don’t live near the ocean or have direct access to fresh-caught seafood, the choices you make about what fish to purchase or order in restaurants can make a real difference. You may want to consider following the guidelines that we used for our Google Green Seafood policy: Whenever possible, purchase species caught locally and in-season, by small, independent fisher-families, using environmentally-responsible methods. We think it’s important to be responsive to the fluctuations of catch too, and source from fisheries that enforce catch limits or are guided by ecosystem-based management programs. As for us, we’ll continue to research and source responsibly managed farmed seafood, and always keep transparency and Googler health at the center of our program. &lt;br /&gt;
&lt;br /&gt;
&lt;iframe allowfullscreen="" frameborder="0" height="349" src="http://www.youtube.com/embed/SbmMdm053vc" width="560"&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;span class="byline-author"&gt;Posted by Liv Wu, Executive Chef&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-3486419891167585582?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/kjTpa1u_zro" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/3486419891167585582?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/3486419891167585582?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/kjTpa1u_zro/gone-fishinpiloting-community-supported.html" title="Gone fishin’—piloting community supported fisheries at Google" /><author><name>A Googler</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/-cp_xoW9XQok/TjLeveUPWyI/AAAAAAAAIUk/c5kO3pDncA8/s72-c/fishermen+visit.jpeg" height="72" width="72" /><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/07/gone-fishinpiloting-community-supported.html</feedburner:origLink></entry><entry gd:etag="W/&quot;C0QASHY8eSp7ImA9WhZaE0o.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-6392459930270810843</id><published>2011-06-29T10:01:00.000-07:00</published><updated>2011-06-29T11:15:49.871-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-06-29T11:15:49.871-07:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="google.org" /><category scheme="http://www.blogger.com/atom/ns#" term="Google Earth Outreach" /><title>Getting Data From the Ground To the Cloud</title><content type="html">&lt;div&gt;&lt;i&gt;(Cross-posted from the &lt;a href="http://googlepublicsector.blogspot.com/2011/06/getting-data-from-ground-to-cloud.html"&gt;Google Public Sector Blog&lt;/a&gt;)&lt;/i&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;Last week, the Google Earth Outreach and Google.org teams, in collaboration with the &lt;a href="http://http//globalcanopy.org/"&gt;Global Canopy Programme&lt;/a&gt;, hosted partners from non-governmental organizations (NGOs) for the first gathering of the Community Forest Monitoring Working Group. The goals of the working group are to provide a platform for groups engaged in community forest monitoring activities - across continents - to share knowledge and experience. Equally important is for these groups to provide recommendations for the development of tools, methodologies, and common protocols.  For example, the Surui tribe in the Brazilian Amazon is using &lt;a href="http://www.youtube.com/watch?v=riYSJBD8gEM"&gt;modern technology&lt;/a&gt; to implement their community’s Surui Carbon Project.&lt;br /&gt;&lt;br /&gt;This effort isn't isolated, as many NGOs and stakeholders support community-based approaches to forest monitoring for their efficiency, cultural relevance, and reliability. Community Forest Monitoring will play a role in the United Nations’ Reducing Emissions from Deforestation and Forest Degradation (REDD+) effort which aims to incentivize developing countries to adopt a low-emission path to development. In thinking about best methods for data collection, this working group is tackling a host of data collection issues including usability, security, accountability, cultural relevance, and scalability.&lt;br /&gt;&lt;div style="text-align: center;"&gt;&lt;br /&gt;&lt;a href="http://4.bp.blogspot.com/-TghcB3KpOsw/TgsuL5rJRSI/AAAAAAAAAAU/W0Yisg9hfQA/s1600/earth-outreach-photo-for-post.jpg" imageanchor="1"&gt;&lt;img align="center" border="0" height="300" src="http://4.bp.blogspot.com/-TghcB3KpOsw/TgsuL5rJRSI/AAAAAAAAAAU/W0Yisg9hfQA/s400/earth-outreach-photo-for-post.jpg" width="400" /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;These are all concerns that the team at &lt;a href="http://opendatakit.org/"&gt;Open Data Kit&lt;/a&gt; (ODK), an open source suite of data collection tools, have fleshed out and iterated upon. ODK was born in 2008 as a Google sabbatical project of University of Washington computer science professor Gaetano Borriello. Borriello wanted to take advantage of Google’s data collection tools: maps, visualization, databases and has said that his team saw a gap in mobile data collection.  Thus, Borriello’s team developed ODK Build, ODK Collect, and ODK Aggregate, mobile tools that have attracted thousands of users and dozens of active developers. &lt;/div&gt;&lt;br /&gt;&lt;div&gt;As ODK iterates and evolves, the Public Sector Engineering team is learning about the challenges and opportunities in mobile data collection and exploring how we can contribute to this space. ODK already &lt;a href="http://earth.google.com/outreach/tutorial_odk_visualize.html"&gt;gives users the option&lt;/a&gt; to visualize data in Google Earth and Google Fusion Tables, and we are exploring how to take advantage of some of Google’s other tools (what if photos collected on the ground could be easily posted to Picasa, or videos to YouTube?) It’s our goal to make sure that all meaningful data is effectively organized and made discoverable, accessible and usable.&lt;/div&gt;&lt;br /&gt;&lt;div&gt;Ultimately, community forest monitoring represents just one slice of the potential that effective data collection tools create.  ODK was initially motivated by the needs of community health workers and has proven flexible enough to be used to track everything from&lt;a href="http://koboproject.org/"&gt; human rights violations&lt;/a&gt; in the Central African Republic to &lt;a href="http://opendatakit.org/2011/05/carbon-for-water-collects-40000-forms-per-day-with-odk-and-monitors-results-from-international-space-station/"&gt;water quality in Ghana&lt;/a&gt;. As the nature of scientific research diversifies and the volume of data collected increases, reliable, flexible, and lightweight tools will become more and more crucial.&lt;/div&gt;&lt;br /&gt;&lt;div&gt;What’s next? As the engineering teams continue to work on improving mobile data collection tools, this working group will convene policymakers at the next workshop to discuss standards and best practices. “The greatest barrier isn’t a technological one, but the challenge of leveraging this data so that communities can help ensure better governance for their forests,” says Niki Mardas, Head of Strategy and Communications for the Global Canopy Programme and &lt;a href="http://theredddesk.org/"&gt;theredddesk.org&lt;/a&gt;.  As with many other public data collection efforts, it will become the job of advocates and analysts to shape meaningful narratives and press for the change the world needs.  We're proud to be playing a part in this effort and we're committed to working with our partners to transform data collection from a passive, closed process into an active and empowering one.  &lt;/div&gt;&lt;br /&gt;&lt;div&gt;&lt;i&gt;Posted by Tanya Keen, Google Earth Outreach and Jenny Ye, Public Sector Engineering Intern&lt;/i&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-6392459930270810843?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/d4XFyz0bAl0" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/6392459930270810843?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/6392459930270810843?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/d4XFyz0bAl0/getting-data-from-ground-to-cloud.html" title="Getting Data From the Ground To the Cloud" /><author><name>Kate</name><uri>http://www.blogger.com/profile/15158569009170263277</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/-TghcB3KpOsw/TgsuL5rJRSI/AAAAAAAAAAU/W0Yisg9hfQA/s72-c/earth-outreach-photo-for-post.jpg" height="72" width="72" /><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/06/getting-data-from-ground-to-cloud.html</feedburner:origLink></entry><entry gd:etag="W/&quot;AkAGSHg_eSp7ImA9WhZaEkU.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-6204247938344707479</id><published>2011-06-28T07:00:00.000-07:00</published><updated>2011-06-28T12:18:49.641-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-06-28T12:18:49.641-07:00</app:edited><title>Examining the Impact of Clean Energy Innovation</title><content type="html">At Google, we’re committed to using technology to solve one of the greatest challenges we face as a country: building a clean energy future. That’s why we’ve worked hard to be carbon neutral as a company, launched our &lt;a href="http://www.google.org/rec.html"&gt;renewable energy cheaper than coal&lt;/a&gt; initiative and have &lt;a href="http://www.google.com/green/collaborations/support-innovations.html"&gt;invested&lt;/a&gt; in several clean energy companies and projects around the world. &lt;br /&gt;&lt;br /&gt;But what if we knew the value of innovation in clean energy technologies? How much could new technologies contribute to our economic growth, enhance our energy security or reduce greenhouse gas (GHG) emissions? Robust data can help us understand these important questions, and the role innovation in clean energy could play in addressing our future economic, security and climate challenges.&lt;br /&gt;&lt;br /&gt;Through Google.org, our energy team set out to answer some of these questions. Using &lt;a href="http://www.mckinsey.com/clientservice/sustainability/low_carbon_economics_tool.asp"&gt;McKinsey’s Low Carbon Economics Tool&lt;/a&gt; (LCET), we assessed the long-term economic impacts for the U.S. assuming breakthroughs were made in several different clean energy technologies, like wind, geothermal and electric vehicles. McKinsey’s LCET is a neutral, analytic set of interlinked models that estimates the potential economic and technology implications of various policy and technology assumptions. &lt;br /&gt;&lt;br /&gt;The analysis is based on a model and includes assumptions and conclusions that Google.org developed, so it isn’t a prediction of the future. We’ve decided to make the analysis and associated data available everywhere because we believe it could provide a new perspective on the economic value of public and private investment in energy innovation. Here are just some of the most compelling findings: &lt;br /&gt;&lt;br /&gt;&lt;li&gt;&lt;b&gt;Energy innovation pays off big:&lt;/b&gt; We compared “business as usual” (BAU) to scenarios with breakthroughs in clean energy technologies. On top of those, we layered a series of possible clean energy policies (more details in the &lt;a href="http://www.google.org/energyinnovation"&gt;report&lt;/a&gt;). We found that by 2030, when compared to BAU,  breakthroughs could help the U.S.:&lt;br /&gt;&lt;ul&gt;&lt;br /&gt;&lt;li&gt;Grow GDP by over $155 billion/year ($244 billion in our Clean Policy scenario)&lt;br /&gt;&lt;li&gt;Create over 1.1 million new full-time jobs/year (1.9 million with Clean Policy)&lt;br /&gt;&lt;li&gt;Reduce household energy costs by over $942/year ($995 with Clean Policy)&lt;br /&gt;&lt;li&gt;Reduce U.S. oil consumption by over 1.1 billion barrels/year&lt;br /&gt;&lt;li&gt;Reduce U.S. total carbon emissions by 13% in 2030 (21% with Clean Policy)&lt;br /&gt;&lt;/ul&gt;&lt;br /&gt;&lt;li&gt;&lt;b&gt;Speed matters and delay is costly:&lt;/b&gt; Our model found a mere five year delay (2010-2015) in accelerating technology innovation led to $2.3-3.2 trillion in unrealized GDP, an aggregate 1.2-1.4 million net unrealized jobs and 8-28 more gigatons of potential GHG emissions by 2050.&lt;/li&gt;&lt;br /&gt;&lt;li&gt;&lt;b&gt;Policy and innovation can enhance each other:&lt;/b&gt; Combining clean energy policies with technological breakthroughs increased the economic, security and pollution benefits for either innovation or policy alone. Take GHG emissions: the model showed that combining policy and innovation led to 59% GHG reductions by 2050 (vs. 2005 levels), while maintaining economic growth.&lt;br /&gt;&lt;br /&gt;This analysis assumed that breakthroughs in clean energy happened and that policies were put in place, and then tried to understand the impact. The data here allows us to imagine a world in which the U.S. captures the potential benefits of some clean energy technologies: economic growth, job generation and a reduction in harmful emissions. We haven’t developed the roadmap, and getting there will take the right mix of policies, sustained investment in technological innovation by public and private institutions and mobilization of the private sector’s entrepreneurial energies. We hope this analysis encourages further discussion and debate on these important issues.&lt;br /&gt;&lt;br /&gt;&lt;span class="byline-author"&gt;Posted by Bill Weihl, Green Energy Czar, and Charles Baron, Google.org, Clean Energy Team&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-6204247938344707479?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/ghqr6v6yha0" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/6204247938344707479?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/6204247938344707479?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/ghqr6v6yha0/examining-impact-of-clean-energy.html" title="Examining the Impact of Clean Energy Innovation" /><author><name>Parag Chokshi</name><uri>http://www.blogger.com/profile/14461254969195491811</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/06/examining-impact-of-clean-energy.html</feedburner:origLink></entry><entry gd:etag="W/&quot;CU4MR309eCp7ImA9WhZbF0g.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-1363757154130802058</id><published>2011-06-22T07:30:00.000-07:00</published><updated>2011-06-22T07:46:26.360-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-06-22T07:46:26.360-07:00</app:edited><title>Update: Investing another $102 million in the Alta Wind Energy Center</title><content type="html">Today, we’re increasing our investment in the &lt;a href="http://altawindenergycenter.com/"&gt;Alta Wind Energy Center&lt;/a&gt; (AWEC) in Tehachapi, Calif. by providing another $102 million to finance the 168 MW Alta V Project. This adds to the $55 million &lt;a href="http://googlegreenblog.blogspot.com/2011/05/investing-in-alta-wind-energy-center.html"&gt; we invested last month &lt;/a&gt; for the 102 MW Alta IV project. Citibank is joining us again to invest in Alta V.&lt;br /&gt;&lt;br /&gt;We are particularly excited about AWEC because it will be one of the largest wind energy centers in the world, with over 1 GW of production scheduled to be on line by the end of the year and 1,550 MW when fully completed. It’ll deliver that energy using the Tehachapi Renewable Transmission Project (TRTP), one of the first and largest transmission projects developed specifically for clean energy.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://2.bp.blogspot.com/-D5lK_g2tJAc/TgFvcHWO54I/AAAAAAAAAFA/EdLwj4YMGcc/s1600/arielle%2Bon%2Bturbine.JPG" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 500px; height: 375px;" src="http://2.bp.blogspot.com/-D5lK_g2tJAc/TgFvcHWO54I/AAAAAAAAAFA/EdLwj4YMGcc/s400/arielle%2Bon%2Bturbine.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5620896338734409602" /&gt; &lt;/a&gt; &lt;div style="text-align: center;"&gt; My colleague Arielle Bertman on a turbine at AWEC&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;/div&gt;&lt;br /&gt;As we &lt;a href="http://googlegreenblog.blogspot.com/2011/05/investing-in-alta-wind-energy-center.html"&gt; noted before&lt;/a&gt;, the energy produced at AWEC will be sold to Southern California Edison under a power purchase agreement signed with the developer, Terra-Gen Power, in 2006. So we won’t be purchasing any of the energy produced at Alta V. Rather, we’re investors and will be using the same innovative &lt;a href="http://en.wikipedia.org/wiki/Leveraged_lease"&gt; leveraged lease&lt;/a&gt; financial structure we used for Alta IV, meaning Google and Citibank will own Alta V and lease it back to Terra-Gen, who will manage and operate both projects under long-term agreements. It’s a financial structure that we hope will encourage new types of investors to consider investing in wind.&lt;br /&gt;&lt;br /&gt;With these two projects, we’ve now invested $157 million in 270 MW of clean, wind energy generation at AWEC. That brings our total invested to more than $780 million, with approximately $700 million invested this year alone -- all in projects that not only provide us attractive financial returns but also help to accelerate the deployment of over 1.7 GWs of clean renewable energy.&lt;br /&gt;&lt;br /&gt;Posted by Rick Needham, Director of Green Business Operations&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-1363757154130802058?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/tIQY6JH9AVQ" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/1363757154130802058?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/1363757154130802058?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/tIQY6JH9AVQ/update-investing-another-102-million-in.html" title="Update: Investing another $102 million in the Alta Wind Energy Center" /><author><name>Parag Chokshi</name><uri>http://www.blogger.com/profile/14461254969195491811</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://2.bp.blogspot.com/-D5lK_g2tJAc/TgFvcHWO54I/AAAAAAAAAFA/EdLwj4YMGcc/s72-c/arielle%2Bon%2Bturbine.JPG" height="72" width="72" /><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/06/update-investing-another-102-million-in.html</feedburner:origLink></entry><entry gd:etag="W/&quot;DkcDQ3Y8fCp7ImA9WhZbEEs.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-5294657972587516202</id><published>2011-06-14T06:00:00.000-07:00</published><updated>2011-06-14T08:07:52.874-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-06-14T08:07:52.874-07:00</app:edited><title>Helping homeowners harness the sun</title><content type="html">&lt;span style="font-style:italic;"&gt;(Cross-posted on the &lt;a href="http://googleblog.blogspot.com/2011/06/helping-homeowners-harness-sun.html"&gt;Official Google Blog&lt;/a&gt;)&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;Imagine sitting on your patio watching the sun’s rays pass overhead, knowing that they power your home with clean energy—at a cost that’s less that what you would have paid using just the grid. That’s what my colleague, engineer Michael Flaster, has been doing at his home in Menlo Park, Calif. since March of this year. He did it with the help of a company called &lt;a href="http://www.solarcity.com/"&gt;SolarCity&lt;/a&gt;, which enables homeowners and businesses to begin using solar energy to power their homes and buildings.&lt;br /&gt;&lt;br /&gt;Today, we’re announcing that we’ve investing $280 million to create a fund that will help SolarCity finance more solar installations across the country. This is our largest clean energy project investment to date and brings our total invested in the clean energy sector to more than $680 million. We’ve also launched a partnership to offer SolarCity services to Googlers at a discount.&lt;br /&gt;&lt;br /&gt;&lt;iframe allowfullscreen="" frameborder="0" height="349" src="http://www.youtube.com/embed/5M5k6dc9W40" width="560"&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;br /&gt;In SolarCity’s innovative financing model, the company covers installation and maintenance of the system over the life of the lease. You can prepay, or pay nothing upfront after which you make monthly solar lease payments. All told, Michael will save $100 per month on his energy bills this year, and more than $16,000 over his 15 year lease, after factoring in his lease payment and lower energy bills.&lt;br /&gt;&lt;br /&gt;&lt;div class="separator" style="clear: both; text-align: center;"&gt;&lt;br /&gt;&lt;a href="http://4.bp.blogspot.com/-XEz5O5gvddU/TfaldUqCIRI/AAAAAAAAIHc/pZvMAw8uy5g/s1600/solarcity%2Bgraphic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"&gt;&lt;img border="0" height="216" src="http://4.bp.blogspot.com/-XEz5O5gvddU/TfaldUqCIRI/AAAAAAAAIHc/pZvMAw8uy5g/s400/solarcity%2Bgraphic.jpg" width="350" /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;br /&gt;We believe the world needs a wide range of clean energy options in the future, each serving different needs. We’ve &lt;a href="http://www.google.com/green/collaborations/support-innovations.html"&gt;already invested&lt;/a&gt; in several large-scale renewable energy projects, so we’re excited that this new partnership with SolarCity helps people power their homes directly with solar energy, too. We think “distributed” renewable energy (generated and used right at home) is a smart way to use &lt;a href="http://en.wikipedia.org/wiki/Photovoltaics"&gt;solar photovoltaic (PV)&lt;/a&gt; technology to improve our power system since it helps avoid or alleviate distribution constraints on the traditional electricity grid.  &lt;br /&gt;&lt;br /&gt;Our investment is a quadruple-win for Google, SolarCity, its new customers and the environment. We continue to look for other renewable energy investments that make business sense and help develop and deploy cleaner sources of energy. Whether harnessing the sun on rooftops like Michael’s or in the &lt;a href="http://googleblog.blogspot.com/2011/04/investing-in-worlds-largest-solar-power.html"&gt;desert sands of the Mojave&lt;/a&gt;, it’s all part of building a clean energy future.&lt;br /&gt;&lt;br /&gt;&lt;span class="byline-author"&gt;Posted by Rick Needham, Director of Green Business Operations&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-5294657972587516202?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/0eCNnBfhsZo" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/5294657972587516202?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/5294657972587516202?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/0eCNnBfhsZo/helping-homeowners-harness-sun.html" title="Helping homeowners harness the sun" /><author><name>Parag Chokshi</name><uri>http://www.blogger.com/profile/14461254969195491811</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://img.youtube.com/vi/5M5k6dc9W40/default.jpg" height="72" width="72" /><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/06/helping-homeowners-harness-sun.html</feedburner:origLink></entry><entry gd:etag="W/&quot;AkUHRH85cSp7ImA9WhZbEUg.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-3929324357697474246</id><published>2011-06-13T07:45:00.000-07:00</published><updated>2011-06-15T10:17:15.129-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-06-15T10:17:15.129-07:00</app:edited><title>Energy data access for consumers gaining momentum</title><content type="html">&lt;span style="font-style:italic;"&gt;(Cross-posted from the &lt;a href="http://googlepublicpolicy.blogspot.com/2011/06/energy-data-access-for-consumers.html"&gt;Google Public Policy Blog&lt;/a&gt;)&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.aceee.org/research-report/e105"&gt;Studies show&lt;/a&gt; when people have more direct feedback on their electricity consumption, they make simple changes that save them energy and money. Take &lt;a href="http://online.wsj.com/article/SB10001424052748703293204576105964069755504.html"&gt;Tom Tassi&lt;/a&gt; from Kenosha, Wisconsin, for example.  He cut his monthly electric bill from $300 to $85 – more than $2,500 per year – by using a home energy monitor to immediately see what was using the most power in his home and changing fixtures and bulbs. Making better energy information widely available could result in &lt;a href="http://www.broadband.gov/plan/12-energy-and-the-environment/#_ednref47"&gt;billions of dollars in savings&lt;/a&gt; by consumers and businesses. It can also provide a foundation for innovation as new technologies and apps are developed to help people manage energy.&lt;br /&gt;&lt;br /&gt;With that in mind, last year Google joined more than 45 companies and other organizations in &lt;a href="http://googlepublicpolicy.blogspot.com/2010/04/powering-consumers-with-information.html"&gt;calling for&lt;/a&gt; consumers to have more ready access to their energy data. &lt;br /&gt;&lt;br /&gt;We’re excited to see that momentum continue. This morning the White House &lt;a href="http://www.whitehouse.gov/administration/eop/ostp/pressroom/06132011"&gt;announced&lt;/a&gt; a series of measures aimed at making energy data accessible to consumers. Part of a national effort to modernize the nation’s electricity grid, the plan calls for ensuring people can access their energy data in “consumer-friendly and computer-friendly formats” and includes measures to track progress, assistance to states to implement data access policies, and funds for supporting smart grid innovation. &lt;br /&gt;&lt;br /&gt;Today’s announcement comes on the heels of bipartisan &lt;a href="http://ase.org/resources/senators-mark-udall-and-scott-brown-release-revised-e-know-bill-112th-congress"&gt;legislation&lt;/a&gt; introduced by Senators Mark Udall and Scott Brown that would ensure consumers can access digital information generated from “smart” electricity meters.&lt;br /&gt;&lt;br /&gt;We hope these recent developments will help unlock energy information and ensure that everyone can use that data to save energy and cut their power bills.&lt;br /&gt;&lt;br /&gt;Posted by Michael Terrell, Energy Policy Counsel&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-3929324357697474246?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/EHU2JzaGaVs" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/3929324357697474246?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/3929324357697474246?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/EHU2JzaGaVs/energy-data-access-for-consumers.html" title="Energy data access for consumers gaining momentum" /><author><name>Parag Chokshi</name><uri>http://www.blogger.com/profile/14461254969195491811</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/06/energy-data-access-for-consumers.html</feedburner:origLink></entry><entry gd:etag="W/&quot;CEcDRn87cSp7ImA9WhZUFkk.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-4897929691315970286</id><published>2011-06-09T10:00:00.000-07:00</published><updated>2011-06-09T10:54:37.109-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-06-09T10:54:37.109-07:00</app:edited><title>Leading the charge toward an electric vehicle fleet</title><content type="html">Cross-posted on the &lt;a href="http://googleblog.blogspot.com/2011/06/leading-charge-toward-electric-vehicle.html"&gt;Official Google Blog&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Over the last few years, several innovative electric vehicle (EV) technologies have emerged in the marketplace and we’ve been working to update our green transportation infrastructure. As a result, we’ve now developed the largest corporate EV charging infrastructure in the country. We’re also including the next generation of plug-in vehicles in Gfleet, our car-sharing program for Googlers. &lt;br /&gt;&lt;br /&gt;When Google.org launched the &lt;a href="http://www.google.org/recharge"&gt;RechargeIt&lt;/a&gt; initiative in 2007, there were no commercially available plug-in hybrid EVs on the market. So we bought several Toyota Priuses and had them retrofitted with &lt;a href="http://www.hymotion.com/"&gt;A123 Hymotion&lt;/a&gt; batteries to create our own mini-fleet of plug-in hybrids to demonstrate the technology. It was the birth of Gfleet, which has since become a valued perk and makes it easier for Googlers to use our biodiesel shuttle system to commute to work by providing green transportation options for people after they arrive at the Googleplex. The new Gfleet will include more than 30 plug-ins, starting with &lt;a href="http://www.chevrolet.com/volt/"&gt;Chevrolet Volts&lt;/a&gt; and &lt;a href="http://www.nissanusa.com/leaf-electric-car/index#/leaf-electric-car/index"&gt;Nissan LEAFs&lt;/a&gt;, several of which have already arrived and are available for Googlers to use today. We’ll be adding models from other manufacturers as they become available.&lt;br /&gt;&lt;br /&gt;To juice up our new cars and provide more charging options for Googlers, we’ve been working with &lt;a href="http://www.coulombtech.com/"&gt;Coulomb Technologies’&lt;/a&gt; &lt;a href="http://www.mychargepoint.net/"&gt;ChargePoint® Network&lt;/a&gt; to continue to expand our EV charging infrastructure. We’ve added 71 new and faster &lt;a href="http://en.wikipedia.org/wiki/Level_1,_2,_and_3_charging#Level_1.2C_2.2C_and_3_charging"&gt;Level 2 chargers&lt;/a&gt; to the 150 Level 1 chargers we’ve installed over the last few years, bringing our total capacity to more than 200 chargers, with another 250 new ones on the way. The ChargePoint Network provides us the charging data necessary to track and report on the success of our green transportation initiative. &lt;br /&gt;&lt;br /&gt;Overall, our goal is to electrify five percent of our parking spaces—all over campus and free of charge (pun intended) to Googlers. Our expanded charging system has already helped several Googlers decide to buy new EVs of their own, and we hope others will, too. &lt;br /&gt;&lt;br /&gt;&lt;iframe allowfullscreen="" frameborder="0" height="349" src="http://www.youtube.com/embed/9d9DeznVVsA" width="560"&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;br /&gt;All told, Gfleet and our biodiesel shuttle system result in net annual savings of more than 5,400 &lt;a href="http://en.wikipedia.org/wiki/Tonne"&gt;tonnes&lt;/a&gt; of CO2. That’s like taking over 2,000 cars off the road, or avoiding 14 million vehicle miles every year! But we’re only one company, so we hope other companies think about how they can incorporate these new technologies into their own infrastructure. By supporting new, green transportation technologies, we’re enabling our employees to be green and doing our part to help spur growth in the industry.&lt;br /&gt;&lt;br /&gt;&lt;span class="byline-author"&gt;Posted by Rolf Schreiber, Technical Program Manager, Electric Transportation&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-4897929691315970286?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/R6E2YNaPsEE" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/4897929691315970286?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/4897929691315970286?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/R6E2YNaPsEE/leading-charge-toward-electric-vehicle.html" title="Leading the charge toward an electric vehicle fleet" /><author><name>Parag Chokshi</name><uri>http://www.blogger.com/profile/14461254969195491811</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://img.youtube.com/vi/9d9DeznVVsA/default.jpg" height="72" width="72" /><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/06/leading-charge-toward-electric-vehicle.html</feedburner:origLink></entry><entry gd:etag="W/&quot;CU4NRXY-cSp7ImA9WhZUEEs.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-2331336791898256931</id><published>2011-06-02T18:18:00.000-07:00</published><updated>2011-06-02T18:19:54.859-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-06-02T18:19:54.859-07:00</app:edited><title>Practical steps towards a greener, energy-efficient cloud</title><content type="html">&lt;i&gt;(Cross-posted from the &lt;a href="http://googlepolicyeurope.blogspot.com/2011/06/practical-steps-towards-greener-energy.html"&gt;European Public Policy Blog&lt;/a&gt;)&lt;/i&gt;&lt;br /&gt;&lt;br /&gt;Data centers are very important to us—they’re critical to the cloud services we deliver. Over the last 12 years, we’ve put a lot of effort into &lt;a href="http://www.google.com/green/operations.html"&gt;minimizing&lt;/a&gt; the amount of energy, water and other resources we use—because it makes financial sense, and because it’s good for the environment too. That work means that today, we use &lt;a href="http://www.google.com/corporate/datacenter/efficiency-measurements.html"&gt;half the energy&lt;/a&gt; of a typical industry data center. &lt;br /&gt;&lt;br /&gt;Last week, we brought together more than 150 industry professionals in Zürich, Switzerland for our &lt;a href="http://www.google.com/events/datacentersummit2011/index.html"&gt;second conference on data center efficiency&lt;/a&gt;. Since our &lt;a href="http://googleblog.blogspot.com/2009/04/designing-lean-green-energy-saving.html"&gt;first conference&lt;/a&gt;  two years ago in the U.S., the industry’s come a long way, with large operators now very focused on energy efficiency. &lt;br /&gt;&lt;br /&gt;&lt;iframe allowfullscreen="" frameborder="0" height="349" src="http://www.youtube.com/embed/kNowoQofTk4" width="560"&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;br /&gt;With “free cooling” we can dramatically reduce energy consumption by using the local environment to cool servers, instead of energy-intensive chillers. In our data centers we use both air cooling and evaporative cooling—and we revealed the details of the seawater cooling system we’ve custom-engineered for our new data center in Hamina, Finland. &lt;br /&gt;&lt;br /&gt;&lt;iframe allowfullscreen="" frameborder="0" height="349" src="http://www.youtube.com/embed/VChOEvKicQQ" width="560"&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;br /&gt;Google is lucky enough to have the resources and experts to continually improve efficiency. But around &lt;a href="http://dcee.svlg.org/images/stories/pdf/DCES10/reducingenergyusetheater1030.pdf"&gt;70% of the world’s data centers&lt;/a&gt; are operated by companies that probably don’t.&lt;br /&gt;&lt;br /&gt;That’s why we shared &lt;a href="http://www.google.com/corporate/datacenter/best-practices.html"&gt;five simple and low-cost steps&lt;/a&gt; that any company, large or small, can use. These include using plastic meat locker curtains to separate hot and cold air, or welding your own air-conditioning chimney out of cheap sheet metal. These techniques are proven to increase energy efficiency, reduce electricity consumption and improve environmental footprint.  &lt;br /&gt;&lt;br /&gt;We also announced that we’re now participating in the European Commission’s &lt;a href="http://re.jrc.ec.europa.eu/energyefficiency/pdf/CoC%20DC%20new%20rep%20form%20and%20guidelines/Participant%20Guidelines%20v2%200-final.pdf"&gt;Code of Conduct for Data Centres&lt;/a&gt;, a framework for designing and operating data centers efficiently. It ties in closely with the way we build and run our facilities, and has a robust checklist of efficiency best practices that are well worth trying out. &lt;br /&gt;&lt;br /&gt;The main take-away was that there is no magic in data center efficiency. With the right information and a bit of creativity, anyone can make their computing infrastructure efficient. If you operate a data center or server room, please &lt;a href="http://www.google.com/corporate/datacenter/best-practices.html"&gt;visit our website&lt;/a&gt; and make use of the techniques we’ve outlined. Videos of all the presentations from the Summit will be available on the &lt;a href="http://www.google.com/corporate/datacenter/events/dc-summit-2011.html"&gt;site&lt;/a&gt; next week.&lt;br /&gt;&lt;br /&gt;&lt;span class="byline-author"&gt;Posted by Urs Hoelzle, Senior Vice President, Technical Infrastructure&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-2331336791898256931?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/6RsaIuqvspE" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/2331336791898256931?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/2331336791898256931?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/6RsaIuqvspE/practical-steps-towards-greener-energy.html" title="Practical steps towards a greener, energy-efficient cloud" /><author><name>annadph</name><uri>http://www.blogger.com/profile/11309061781428593543</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://img.youtube.com/vi/kNowoQofTk4/default.jpg" height="72" width="72" /><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/06/practical-steps-towards-greener-energy.html</feedburner:origLink></entry><entry gd:etag="W/&quot;A0UBRnkzfSp7ImA9WhZVEkk.&quot;"><id>tag:blogger.com,1999:blog-1804075762199744156.post-3197242697401143185</id><published>2011-05-24T07:07:00.000-07:00</published><updated>2011-05-24T08:00:57.785-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2011-05-24T08:00:57.785-07:00</app:edited><title>Investing in the Alta Wind Energy Center</title><content type="html">&lt;i&gt;(Cross-posted from the &lt;a href="http://googleblog.blogspot.com/2011/05/investing-in-alta-wind-energy-center.html"&gt;Official Google Blog&lt;/a&gt;)&lt;/i&gt;&lt;br /&gt;
&lt;br /&gt;
The Mojave Desert might be best known for its &lt;a href="http://googleblog.blogspot.com/2011/04/investing-in-worlds-largest-solar-power.html"&gt;scorching sun&lt;/a&gt; and &lt;a href="http://en.wikipedia.org/wiki/Crotalus_cerastes"&gt;scary sidewinders&lt;/a&gt;, but the wind blows hard where the Mojave sands meet the Tehachapi Mountains in southern California, making it a &lt;a href="http://maps.google.com/maps?q=tehachapi&amp;amp;um=1&amp;amp;ie=UTF-8&amp;amp;hq=&amp;amp;hnear=0x80c1f63459df4611:0x4fa974d6b84a9cd4,Tehachapi,+CA&amp;amp;gl=us&amp;amp;ei=QLzWTdv3I5GasAPAttGxBw&amp;amp;sa=X&amp;amp;oi=geocode_result&amp;amp;ct=title&amp;amp;resnum=1&amp;amp;ved=0CDEQ8gEwAA"&gt;great spot&lt;/a&gt; for wind turbines. It’s the site of the &lt;a href="http://altawindenergycenter.com/"&gt;Alta Wind Energy Center&lt;/a&gt; (AWEC), which will generate 1,550 megawatts (MW) of energy when complete, making it one of the largest sites in the country for wind energy generation—enough to power 450,000 homes. Renewable energy developer Terra-Gen Power is constructing the site in several phases and we’ll provide $55 million to finance the 102 MW Alta IV project. Citibank, which has underwritten the equity for Alta Projects II-V, is also investing in this project.&lt;br /&gt;
&lt;br /&gt;
We’re always looking for projects that are uniquely positioned to transform our energy sector. As part of the new 4,500 MW Tehachapi Renewable Transmission Project (TRTP), AWEC uses some of the first transmission lines developed specifically to transport renewable energy from remote, resource-rich areas (like the Mojave) to major population centers.&lt;br /&gt;
&lt;br /&gt;
&lt;div style="text-align: center;"&gt;&lt;a href="http://1.bp.blogspot.com/-EOvMxnAbVEI/Tdr0_uzKtMI/AAAAAAAAID0/hs3Yn4DK_Pg/s1600/Turbine+77.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"&gt;&lt;img border="0" src="http://1.bp.blogspot.com/-EOvMxnAbVEI/Tdr0_uzKtMI/AAAAAAAAID0/hs3Yn4DK_Pg/Turbine+77.jpg" width="500" /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;The Alta Wind Energy Center under construction&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;br /&gt;
&lt;/div&gt;The Alta projects also employ an innovative financial structure called a &lt;a href="http://en.wikipedia.org/wiki/Leveraged_lease"&gt;leveraged lease&lt;/a&gt;, which has been used previously in the solar industry but has only recently become an option for wind projects. Under the leveraged lease, Google and Citi are purchasing the Alta IV project and will lease it back to Terra-Gen, who will manage and operate the wind projects under long-term agreements. We hope this structure encourages more investment by enabling other types of investors who might not typically consider wind projects.&lt;br /&gt;
&lt;br /&gt;
The first five Alta projects are already operational, delivering 720 MW of energy to Southern California Edison, which will receive all 1,550 MW when completed, under a power purchase agreement signed with Terra-Gen in 2006. While Google won’t be purchasing the electricity from this project, AWEC will help California meet its &lt;a href="http://en.wikipedia.org/wiki/Renewable_portfolio_standard#California"&gt;ambitious renewable portfolio standard&lt;/a&gt; of 33 percent clean power by 2020. The whole site will boost California’s wind generation by 30 percent.&lt;br /&gt;
&lt;br /&gt;
With this deal, we’ve now invested more than $400 million in the clean energy sector. We hope AWEC’s success, with its unique deal structure and renewable energy transmission, encourages more financing and development of renewables that will usher in a new energy future.&lt;br /&gt;
&lt;br /&gt;
&lt;span class="byline-author"&gt;Posted by Rick Needham, Director of Green Business Operations&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1804075762199744156-3197242697401143185?l=googlegreenblog.blogspot.com' alt='' /&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/blogspot/IZOuQ/~4/sBJiUjGFPSs" height="1" width="1"/&gt;</content><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/3197242697401143185?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1804075762199744156/posts/default/3197242697401143185?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/blogspot/IZOuQ/~3/sBJiUjGFPSs/investing-in-alta-wind-energy-center.html" title="Investing in the Alta Wind Energy Center" /><author><name>Parag Chokshi</name><uri>http://www.blogger.com/profile/14461254969195491811</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/-EOvMxnAbVEI/Tdr0_uzKtMI/AAAAAAAAID0/hs3Yn4DK_Pg/s72-c/Turbine+77.jpg" height="72" width="72" /><feedburner:origLink>http://googlegreenblog.blogspot.com/2011/05/investing-in-alta-wind-energy-center.html</feedburner:origLink></entry></feed>

