Simple Business

YOUR AUTORESPONDER

2017-01-19T11:31:00.000-08:00

YOUR AUTORESPONDER

In this business I firmly believe that automation should be taken

advantage of at every opportunity. Email marketing is so powerful, as

you have seen so far – and it is one of the things we can put into auto

drive very easily without needing to know any technical skills, without

having to keep spreadsheets and without having to manually collect

personal information from our prospects. This is all handled for us with the “autoresponder”

Here’s “wikipedias” formal definition of autoresponders…

AN AUTORESPONDER IS A COMPUTER PROGRAM THAT AUTOMATICALLY ANSWERS

E-MAIL SENT TO IT. THEY CAN BE VERY SIMPLE OR QUITE COMPLEX.

AUTORESPONDERS ARE OFTEN USED AS E-MAIL MARKETING TOOLS, TO

IMMEDIATELY PROVIDE INFORMATION TO THEIR PROSPECTIVE CUSTOMERS AND

THEN FOLLOW-UP WITH THEM AT PRESET TIME INTERVALS. AUTORESPONDERS ARE

ALSO INCORPORATED INTO ELECTRONIC MAILING LIST SOFTWARE, TO CONFIRM

SUBSCRIPTIONS, UNSUBSCRIPTIONS, POSTS, AND OTHER LIST ACTIVITIES.

AN AUTORESPONDER WILL TAKE CARE OF EVERY ASPECT OF YOUR LIST BUILDING,

FROM COLLECTION, STORAGE AND MANAGEMENT OF CONTACTS – REDIRECTS TO

THANK YOU PAGES – AUTOMATION OF FOLLOWUP EMAILS – SUBSCRIPTIONS TO

YOUR NEWSLETTER – CONVERSION STATISTICS – SEGMENTATION – REPORTING – AS

WELL AS MANY OTHER FEATURES. THEY REALLY ARE THE HOLY GRAIL OF EMAIL

MARKETING, AND YOU CAN THANK YOUR LUCKY STARS THEY EXIST FOR USE INSIDE

YOUR BUSINESS.

WITH MANY SERVICES OUT THERE TO CHOOSE FROM, I HIGHLY RECOMMEND YOU
PICK ONE FROM THE FOLLOWING FOUR…

AWEBER
GETRESPONSE
ICONTACT
MAILCHIMP

I USE AWEBER IN MY OWN BUSINESS AND HAVE FOUND THEM TO BE THE BEST
CHOICE. GET RESPONSE IS AN EQUALLY GOOD SERVICE TO CHOOSE FROM BUT I

FIND AWEBER TO BE THE EASIEST TO USE.

Important: Deliverability rates, functionality and automation abilities
are paramount to any email marketers business, for this reason I
strongly suggest you steer clear of any free autoresponders, which are
seriously lacking in these particular areas. You have been warned.

The best way to learn anything in this business is by doing. This is just
as important when it comes to aweber, or any other autoresponder
service. They will all have the best tutorials on how best to set up your
campaigns. Since this is a report on email marketing and not aweber,
the remainder of this tutorial will be focused on outlining email

marketing tactics.

The Key To Business

2017-01-09T06:52:00.002-08:00

The Key To Business

So what is the key to business?

Some people say it the numbers, profits, costumers... all of

those are partially right.

The overall encompassing key to business is SIMPLICITY! If

you guessed it good for you, you're already ahead of the

game.

"If you can't explain it to a six-year-old, you don't understand it

yourself" -Albert Einstein

I don't care if you're company is General Motors or Average

Joe's Blog site, your business model will only succeed in the

short and long run if it is simple. With that said, let us go over

the principle elements that you are going to need for your

business:

1). A great sales copy

2). A relevant and amazing offer

3). A great product

4). High-quality traffic

Now these things are the easiest things in the world to get. If

any of these things have given you trouble in your business

before, do not fear, I am going to shatter all of your problems

in this course. In addition, If your business includes any more

facets or moving parts than these 4 elements, then I would

recommend removing them from your business as you will not

need them!

Knowing your business is about knowing your numbers. I.E

how many clicks you're getting, your conversion rates, the

value per customer, EPC (We'll talk a lot about this), as well

as various other important metrics.

This is part of the reason why we must keep our business

simple. If our business is too complicated, there is no way are

going to be able to properly track these numbers.

A recent study shows that over 83% of online marketers don't

keep track of any of their metrics. Don't be part of that

percentage. Imagine the advantage you will have when you

keep your business simple and you know these numbers.

Here is what we are about to get into with this course:

1). How to do niche research in just a few minutes (If you're

not in the IM niche or if don't already have your own niche)

2). How to create a product in just a few more minutes

3). Why you only need a one-page simple website or in some

cases no website at all.

4). How to get other to drive your all the traffic you need for

free

5). How to get more money to your business than your ever

thought possible

First, I will show you how to find an insanely profitable niche in

just a few minutes.

THE 4 STAGES OF EMAIL MARKETING:

2017-01-09T06:16:00.001-08:00

THE 4 STAGES OF EMAIL MARKETING:

Stranger Stage:

This is the first stage of the relationship. You will need to get more information about the person if you want to find out what their interests are.. what their goals are, and so on. At the beginning of any relationship, It takes a little bit of time for that initial trust to be formed.

In order to get a chance to do this, you ask for some information (email address) in return for something of value… preferably something they are in search for already. If you provide them with something of value, you can then proceed to the next stage of the relationship.

Acquaintance Stage:

This is the stage we turn a person from a complete stranger into an acquaintance. We must continue to provide value and communicate our personality through email newsletters/messages. This can be a tricky part for a lot of people, and yet it’s the most important stage to get right.

People don’t want to build a relationship with someone they can’t relate to.

They similarly do not want to communicate with another hard selling marketer either. (there’s enough of those out there already.) Give them a reason to like you, to want to hear more from you, and most importantly, give them a reason to want to buy from you. Be truthful, open, sincere, helpful and let your true personality shine through with every interaction. If you get this right the transition to the next stage becomes easier.

Friends (Customer) Stage:

At this stage you should have built up rapport with our prospect. You have given them valuable free advice and/or training. You have shared information about yourself, your family and your pet poodle rocky. They feel like they know the person behind the computer screen now.

So, how do we get to this next level? Well, it’s important to note that not everybody wants to be your friend. Not everybody is going to connect with you. Some take longer, some never come around. This shouldn’t worry you though. It’s not a numbers game, it’s a conversions game.

You can now offer products to your list. If you have provided enough value to their lives and they like you, then this transition is easier than you think. You see, people love to buy stuff… it’s true. They will buy from you ahead of other marketers if they trust you. It really is a simple as that. This is why stage 2 is very important. Without that trust being built, you will not stand

a chance in selling your offer.

Now, if you were to sell an item to one of your offline friends, what would you offer? I mean, would you offer support? Would you take time out to help them with the information/product you provided? Would you give them tips on how to get the most out of the product? These are the things people want to know before they buy from you.

If you are at the “friends” stage of this email marketing ladder, you should offer as much support as possible to sweeten the deal. Be a friend, be a person who actually cares, be yourself and treat your prospect like you would a close friend offline.

Best Buddy (Lifetime Customer)

This is the last stage and the one all marketers want to achieve. Very few actually get to this stage, at least not on a large enough scale. The best buddy person on your list is the one who opens all your emails, clicks on all the links, downloads all the reports, watches all the videos and buys whatever you recommend to them. You have built up such a strong bond that they know you will only recommend valuable stuff to them.

To get your prospect to this level you need to provide consistent value to them. You need to help them in any way you possibly can. You must only recommend top quality information/products to them. You must over deliver in everything you do… period. Repeat buyers are the holy grail of any business and you need to bend over backwards and do whatever it takes to get to this stage.

Building a lifetime buyer doesn’t happen by sending offer after offer. It doesn’t happen by sending crappy eBooks. It doesn’t happen by hyping up content that simply isn’t that great, and it doesn’t happen by being dishonest in your marketing

So, there you have the 4 stages of email marketing. These are very important to keep in mind when setting up your campaigns. Remember, there are people out there that will buy products off you for $5k, $10k, even $20k, but rest assured, they will NEVER spend this amount of money from a person they don’t know, like, and trust.

the best strategy to get money with clickbank 1

2017-01-05T02:28:00.003-08:00

Overview

Let’s get straight to the business Without wasting our time. After all time is money right…
So here is what you will be learning in this book…

1) How to find highly converting offers on ClickBank in merely minutes.
2) How to set up Your Bing ads account.
3) How to make use of affiliate resources section to make your campaigns even faster
4) How to set up a complete profitable Bing campaign for a particular ClickBank product.
5) How to research highly profitable keywords in under one minute.
6) Tool that I personally use to multiply the number of keywords generated.
This will literally fast track your success when it comes to making money online. This is very fast model that works. So let’s just dive into it right away.
Firstly you need to create a ClickBank.com account. For those of you who don’t know, it is free to create.

Step 1: Choosing A Right Offer To Promote

Simply follow the steps below
Go to cbengine.com which is the best website to find out highly converting offers on ClickBank

After clicking Browse button, you will find that there will be a number of categories displayed on the screen. You can choose

any category that you are interested in but since health offers are highly converting, I will pick up health category. Click the health link which you will find after scrolling down a bit.

hen go ahead and click on the averages section on the top right corner. This is very crucial step as this let you know about the various parameters required to judge the competition.

Immediately after clicking averages, the below screen will pop up and then you will need to click on gravity. Remember this is a very crucial factor for you to decide which product you should pick and what not. The gravity indicates how many sales the particular product has made for last week. The higher the gravity, the higher the sales the product is having and the higher is the competition because there are a lot of affiliates promoting that product.
What I recommend is that you choose the gravity below 60 and this work really well for you

In this case we will choose the below circled product.

Once we click on that product we will be taken to the page below and then on the right side you will find the information about the affiliate resources. Take that web address and open in your another browser

Once you open the affiliate resources website, you will find some resources for your PPC campaigns. You can straightaway take this info as this will help you to create your Bing ad.

Once you have that resources, you come back to the cbengine product page from where you took the affiliate resources info. When you scroll down, you will see that Get affiliate link section. Just click it.

Simply fill in the information and then grab your affiliate link.

Now that since we have obtained that the affiliate link. Now is the time for generating keywords for our campaigns. For this we will be using Google keyword planner. Head over to it and click on the section shown below.

Then type in your main keyword which in this case is how to grow taller. Make sure you select country united states and then click on get ideas.

How To Choose A High Paying Niche

2017-01-02T13:27:00.001-08:00

How To Choose A High Paying Niche

The key to making alot of money with CPA is choosing a

niche that actually pays

you alot per sale/lead.

Now there are a bunch

of different niches that

you could potentially go

into.

But I would recommend

sticking to these 3

niches as the CPA payout is alot higher which means you

make alot more money.

So the 3 niches to go into are :

1) Health/Fitness/Weight Loss

2) Make Money Online

3) Dating Niche

IF you want to validate that these niches are actually

commercially viable you just need to do a Google search

and you’ll see a bunch of ads on the right hand side of

the page.

What this means is that are advertisers are paying to get

their ads in front of potential customers because this

market is extremely lucrative.

Now try that for yourself and you’ll see a bunch of ads on

Google.

Another way to validate the markets is to either look at

potential views on YouTube for these niches or head

over to clickbank and look at the popular products that

are being sold most will be in these 3 niches.

For example here we have a YouTube video with over 3

million views now that’s telling you something. Only 1

video with 3 million views means this particular it HOT!

Here’s another example:

So as you can this weight loss niche video on belly fat has

close 10 million views now do you think people in this

market have a problem? More important do you they’re

willing to take action and buy a solution to solve their

problem?

How To Get Approved By CPA Networks

2017-01-02T13:12:00.000-08:00

How To Get Approved By CPA Networks

One of the biggest hurdles for new comers is getting

approved by CPA networks.

I’m going to reveal how you can get approved by the

traditional CPA networks and how you can use a new CPA

network that doesn't require you to be approved.

Ok so the first part of getting approved is obviously you

need to go ahead and sign up to some of the networks.

Now here’s a list of a few of the popular CPA networks:

1) https://peerfly.com/

2) http://maxbounty.com/

3) http://neverblue.com

4) http://clickbooth.com

5) http://mundomedia.com

Ok so once you’ve signed up the next thing todo is

usually they’ll send you an email and most times they

have a phone number that you can call to speed up the

approval process.

If you call them up and explain how you will be driving

traffic with mainly paid and free traffic sources they will

usually approve you within a few hours of calling them.

However if you don’t want to go

through the process of calling up

someone then you can stick to the

non-approval CPA network being

http://clicksure.com

So these guys don’t require any

approval you simply register for a free affiliate/CPA

account and you’re ready for step 2.

Clickbank Traffic

2017-01-01T13:07:00.002-08:00

Clickbank Traffic

Intro

Are you bright enough to bring in cash online with Google?

Are you even interested in recognizing how to earn online! Maybe you'll be if you know that a few individuals bring in great money online with Google and Clickbank and furthermore they do it from home. But there are a lot more who fail miserably. All the same it’s not precisely about being bright it’s more about mental attitude.

The chief factor that differentiates those who discover how to earn online – the achievers – from the losers is that the achievers are geared up to work at it. They don’t trust the get rich quick hype, they simply continue building on their small successes till they look around and discover they've learned how to earn online in big quantities and, they have a little empire in the making. Do you believe

they're smiling?

This guide will set you on the correct road.

How To Do Keyword Research

There are lots of tools and techniques that can be used to find great keywords. Keywords that will blast your competition out of the water. Here we will look at one strategy.

Choosing Your Techniques

Google Keyword Tool

We all have an astonishing gratis tool at our disposal which instantaneously shows us demand. It's known as the Google Keyword Tool.

To utilize this tool, merely enter a word or phrase, and click on the search button. The Google Keyword Tool will then exhibit you the term you introduced, along with a lot of other related terms. Google may effectively demonstrate demand as they put out the Global Monthly searches for the various terms in the Google search engine.

Utilizing the Keyword Tool to get keyword ideas.

You are able to search for keyword themes by entering a keyword related to your line of work or service or a URL to a page bearing material related to your line of work or service. Or, you are able to go directly to filtering keyword categories next to the statistics table. You are able to utilize one or the other or both collectively; the tool is entirely flexible depending upon how you would like to utilize it. Things to attempt:

Click on Advanced options to additionally fine-tune your search, for instance, by area, language, or mobile search.

Relevant classes will come out to the left. All the same, you are able to click on Show all categories to look at all the categories you can use. Your relevant categories stay highlighted. Choose or deselect the keyword match type checkboxes below the useable categories to further fine-tune your search in the main web browser pane.

Click on the Columns button above the resultants table to custom-make the columns you see inside your results information.

Further keyword ideas utilizing categories or related terms.

After you initially submit keywords or a URL to the Keyword Tool, further keyword sets will come up beneath the useable keyword categories. They'll include common keyword sets that bear the original keyword, in addition to terms that contain both synonyms and terms related to your keyword or URL lookup.

Further keyword sets will come up at a lower place the keyword categories after you've submitted a search utilizing keywords or a site URL.

If you submit simply words or phrases for your search, standard keyword sets that bear the original keyword you put in appear here. For instance, you might put in the word "watches." Your keyword group resultants include keyword sets that contain the term "watches." This might include the keyword set "ladies watches" and "gentlemen’s watches." These terms both bear your input keyword.

Further Terms

If you put in both words or phrases and a site URL for your search, further keyword sets might come up. These are all potential terms that bear all of your keywords in any order, including synonyms. They might likewise include terms that are associated if you have submitted a site URL. For instance, if you put in the term "ladies hats," one other word may be "beach hat," which doesn't contain your precise keywords but which is related to ladies hats.

This tool includes the following advantages:

• Discover the most relevant search information from the original Keyword Tool and the Searchbased Keyword Tool. • Look for keyword ideas utilizing any combination of keywords, a URL, and categories. • Keep particular keyword ideas while you look for fresh ones, by placing stars on your results. • Download picked out or starred keywords, all keyword outcomes, or all keywords for particular queries. • Opt to see statistics for Mobile Search, and filter out your results by lookup volume (Global Monthly Searches, and so forth.) and competitor types. • Equate statistics for your

keywords with one or more match sorts at the same time.

Gauging Competition
Have you ever attempted to optimize your internet site for Google and other search engines, only to be unsuccessful at accomplishing the desired outcome you were after? The majority of online marketers sooner or later discover themselves to be rather frustrated with their short comings of search engine success.
Several will simply choose to give up and engage in other methods of traffic. Sadly, this is much of the time an error on their part. The majority of online marketers fail to understand that merely one uncomplicated alteration to their approach to search engine optimization could dramatically improve his or her outcome.

You may be asking, "What is that one uncomplicated alteration? Simple - The answer is keywords. Online traffic success hinges on the keywords you select, and the majority of marketers choose the incorrect ones, which inescapably steers you towards failure and wasted time. Importance of Keyword Research
Luckily, selecting the correct keywords is a rather elementary and straightforward process. You are not required to be a search engine optimization master, and you are not required to expend a great deal of time, funds, or effort.

In this content I will demonstrate to you how to choose the correct keywords to receive the best possible organic search engine rankings, thereby insuring a costless stream of highly targeted traffic to your internet site.
Prior to beginning with keyword research, we will answer the question: how come search engine

traffic is so important for internet site possessors?

Here are some of the key reasons:

• Search engines put together are one of the most immense traffic generators around the world. • Search engine traffic is composed of extremely targeted traffic. • Organic search engine traffic is costless.
Furthermore, organic search engine traffic requires very little up keeping and produces small amounts of headaches. When you've gained lead rankings for your “Cash words” (we will specify this term later on), your rankings, oftentimes, will continue for great periods of time. This implies that you aren't required to continuously stress over falling behind on your rankings, thereby allowing you to aim more positive energy towards additional prospects of your business.
As well, holding top rankings in Google (and additional search engines) is a beneficial situation for both you and the search engines.

This is why:

• Google would like to provide people with the most relevant search results possible. Google succeeds when it can supply prime, relevant search results.

• Those who explore on Google succeed when they discover internet sites that yield to them the info they’re looking for. • You succeed by targeting the correct keywords and delivering your web site to the top of the organic search results, therefore gaining the attention of those who are searching for the very subject or niche you are marketing.
So in the end, everybody acquires what they desire. What could be better? With that stated, let’s move into the “heart and soul” of keyword searching and how you are able to utilize it to direct clouds of costless search engine traffic to your internet site.

First of all - what is keyword research precisely?

Simply put, keyword research is the substructure of online marketing. If you have knowledge of what phrases or terms your purchasers use to discover data in search engines, you will recognize how to grasp them. You will see precisely which keyword phrases you should concentrate on so that your marketing attempts harvest the most payoffs.
I am certain you have heard the famous marketing tenet, “discover what people desire, then provide it to them.” The trouble is, nobody genuinely explains how to execute this. That is where keyword research comes in. It allows you to determine what people genuinely desire.
By being aware of precisely what keywords people are utilizing to search, and by understanding how to pin point those keyword phrases and terms, you will be able to rank at the top of Google’s organic search results at any time you wish.
Now we will explore a couple of the primary approaches to keyword research.
Do a self examination and ask yourself if you fall under either or both of these categories: • Targeting the most eminent search volume keywords in your niche • Targeting only long-tail keywords in your niche
Although both of these techniques are basic, neither of the pair is ideal.

First of all we will take a look at high search volume keywords.

These oftentimes are keywords that are merely a few words in length, such as “Pink Roses,” or simply the term “Flowers.” Yes, it perhaps might be a profit generating market, but becoming ranked for such short keywords can be quite complicated.
The amount of additional web sites targeting or contending with you for these keywords is frequently tremendous, so even if you do pull through to the top of the organic results for these keywords, somebody is constantly biting at your heels, attempting to remove you from Google’s top page.
It is a non winning situation. You will constantly be contending for the top pages, constantly marketing to remain in the top rankings where others may discover you.
Long-tail keyword targeting as well bear severe drawbacks.
These are terms, words, or long phrases consisting of between four, five, or more words inside any granted keyword phrase. (For example, “pink flowers mature best in organic soil”.)

The trouble with long-tail keywords is that they capture small amounts traffic if any from month to month. You are recommended to target and keep up high-ranking results for hundreds, if not thousands, of keywords to bring forth adequate traffic to continuously maintain a profit generating internet site. That is a great deal of hard work. Producing material for that many keywords is time depleting and may be very pricey.

That leads us to a master of techniques for executing keyword research - targeting “Cash words.” This approach analyzes keywords in a more scientific manner. A “Cash word” is a keyword that consists of really high search volume (high numbers of people are searching for the keyword from month to month) and really low competition in the search engines (small amounts of internet sites are targeting the keyword).

The profits of targeting Cash words are plenty:

• You will accomplish multiple first-page ranking in Google’s organic results in the matter of weeks, and occasionally even within days. • You will spend minimal effort. • Your site ranking will adhere to the top of the organic search results like crazy glue.
All of this leads to long-term, automated traffic.

Picking the Right Niche

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Picking the Right Niche

“ Move fast and break things. Unless you are breaking stuff, you are not moving fast enough ” – Mark Zuckerberg

The first thing I want to make clear is that if you spend too much time on this step, you’ll never make it to step 2. Most people REALLY over-analyze picking a niche, but it doesn’t have to be very difficult.

Just like list building as a whole, simpler is better.

All you really need to do is look for people that are desperate for help. Like the saying goes, you can’t sell ice to an Eskimo, but you can certainly sell water to a man in the desert!

The point is that you want to get into a market with people who are DESPERATE for help.

For some people, they may need to make a little more money each month to cover the bills.

Others may have some marriage issues, and are facing a possible divorce if things don’t change.

Tens of millions of people are struggling with their weight, and despite trying every diet under the sun they just can’t keep the pounds off.

These are very different situations than someone who (for example) likes model trains. Not only will this market be fairly small, but these people aren’t going to be as passionate as someone facing a divorce.

To make it easy on you, there are really only three massively huge and desperate markets you should choose from. Those three are health, wealth, and relationships.

There are three main reasons why we want to get into these markets:

1) They’re HUGE (millions and millions of people) 2) They’re desperate (as we discussed earlier) 3) There are dozens of possible solutions (meaning more products you can make and promote)

A good example is weight loss for women under 30. Your free gift can be report explaining a few fatburning spices and herbs to help kick-start their metabolism. Then you might promote a product that gives them a complete diet program to follow. Finally, you may offer higher-priced coaching or mentorship programs for implementing exercise and stress relief into their busy lives.

But there’s just a little bit more to choosing a niche than picking something in one of these markets. To be successful, you can’t be a small fish in a big ocean. Instead, try to be the big fish in a small pond.

Niche it Down

How many generic weight loss products and programs are out there?

If I had to guess, I’d say it’s in the THOUSANDS.

Think about all of the products out there: - Exercise programs (calisthenics, kettlebells, circuit training, etc.) - Diets (low-carb, low-calorie, based on your blood type, etc.) - Fat burning pills

And that’s not even counting the combinations, where a product uses both exercise and nutrition to help the person lose weight.

Because there is so much noise out there, you need to do something that makes you stand out in the marketplace. The best way to do that- especially when you’re first starting out, is to specialize in a certain area.

One of my favorite markets says to “niche it down” three times. So it’d look like this:

1) Weight loss 2) Weight loss for men 3) Weight loss for men with kettlebells 4) Weight loss for men over 40 with kettlebells

Do you see how that worked? So instead of just trying to reach everyone who wants to lose weight, you’re trying to just help the men over 40 who want to burn fat by implementing kettlebell workouts.

If you’re a guy over 40 who loves the idea of kettlebells, this will be PERFECT for you!

That is how you pick a niche. You want the audience to feel like the product or service you’re promoting is 100%, without a doubt, designed to help them with their problems. Only then will you be able to establish yourself as an expert and build a trusting, loyal audience.

Granted- you can’t take this to the extreme. Don’t expect to have a big market if you’re trying to reach men between 40 and 42 who want to lose weight with kettlebells and live in Nowheresville, Michigan. You want to be specific, but don’t get so specific that nobody fits the bill!

So to sum it up:

1) Pick a major market (health, wealth or relationships) 2) “Niche it down” three times 3) Confirm that there is a sizable market (a.k.a. you’re not too specific)

Once you’ve picked a niche, it’s time to get all of the tools you’ll need for building a list.

Proper List Building

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Proper List Building

“ Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” – Stephen

Anyone (with a bit of practice) can master the art of throwing up a WordPress blog, creating products or even writing sales copy. But building a list? That requires all of these efforts as well as some creative thinking and courage.

Besides that, a lot of people don’t understand what makes for a good email list. Everybody wants a “big” list, and focuses only on getting more subscribers onto their list. But that’s not necessarily the best kind of list to look for in a long term business.

So what do you think a big, successful email list actually looks like?

Is it:

a) A list of 100,000 people? b) How about a list of 20,000 people? c) Maybe 500 people? d) Or do you think the size of the list doesn’t matter?

If you picked “d” you’re already ahead of the game!

That’s right- at the end of the day, the size of your list doesn’t matter all that much.

Some marketers out there with lists of 5,000 and 10,000 subscribers will consistently get tons of sales from each email, whereas others with lists of well over 100,000 subscribers can barely make enough sales to cover their rent!

Doesn’t make sense, does it?

But here’s the deal. Successful list builders understand “big lists” differently than the people with 100,000 subscribers. They’ve learned that a successful list is all about having a good relationship with the people on their list. They focus on influence, not numbers. Influence is the real marker of success.

When we talk about influence as a business owner, what we mean is:

1) Your subscribers open most, if not all of your emails

2) Your subscribers actually read the emails- they don’t open it up just to delete it!

3) They act on what you recommend or teach them

4) They buy stuff from you (or products you recommend as an affiliate)

5) They beg you to put out more products that they can buy 6) They help you learn the market by telling you what they need when you ask questions If you have influence with your subscribers, a list of 500 people who are “true fans” can be more successful than that 100,000 subscriber guy who simply hammers his list with one offer after another.

Want proof?

Ask someone with a huge list of over 100K people to show you their open rates. Chances are, they’re horrible! They might get a few thousand opens, but that doesn’t mean a lot of those people will buy anything.

That’s because what these “marketers” are doing isn’t marketing. They are spammers, and waiting to see what sticks.

Note that they may not be illegally spamming, but because they’re sending their list a bunch of unwanted junk, they’re essentially spamming. That is NOT what you want to do if your plan is to do this for the long term.

What Successful Marketers Do

Successful marketers continually provide solutions to problems their customers have. They make sure every word they say or write to their customers is geared towards benefitting them

Period.

They don’t resort to hard sale tactics. They know that “hard selling” makes people tune them out. It makes them sound sleazy and greedy.

Like that used car salesman down the street in the polyester suit.

People aren’t stupid.

Most “marketers” are just out to make a quick buck. They want to press a button, send an email to 50,000 people and walk away with $20,000 the next morning.

Sorry folks, it just doesn’t work that way.

How to Build Trust

You have to make a connection each time you communicate with your subscribers. You have to like them and make them like you. You want them to read your emails and make them feel like you’re talking directly to them.

The way you do that is by giving away helpful, informative, valuable content that actually solves your subscribers’ problems.

After all, isn’t that the goal of a business? To provide a valuable product or service in exchange for something else- usually money?

Find a way to earn their trust by giving them the high value information they are looking for, so you can sell to them in the future. In addition you’ve got to keep yourself at the top of their mind.

Otherwise, when they are ready to buy, they’re going to go looking for other solutions, spot another website, and buy from someone else.

You’ve likely heard this before, but I’ll repeat it anyways just in case. Most customers require 7-12 exposures to your products or services before they’re going to make a purchase.

They’re going to need to hear from you MULTIPLE times before they’re going to take out that credit card for you. This is especially true if they don’t know, like or trust you yet.

So stop just trying to make a few sales, and start building connections with your subscribers. Once you do that, and you start taking care of them, your sales numbers will skyrocket.

As the great Zig Ziglar said, “You can have everything in life you want if you just help enough other people get what they want.”

So focus on providing value, providing solutions to your subscribers rather than just milking them for their hard-earned cash.

How do you do that? Well the first step is figuring out what market you’ll get into, which we’ll cover next.

Fast Commissions Bluprint

2016-12-30T06:41:00.001-08:00

The ’Bing Fast Commissions Bluprint’ Overview

This method is all about directing good hungry crowd that is looking for his solution right now (Remember: we are targeting people that are looking for you – not the opposite) to a high demand product that actually will help this crowd. This is exactly how you dominate the fast commission game! (You will see why very soon).
Here are the steps that will be broken down into more detail:

1) 1 Domain
– Endless projects
2) High Demand Product
3) Only 1 keyword (maximum 3)
4) Your Stage
5) Bing For Traffic

As you can see these are the steps to go to war with! The bulk of your time will actually revolve around step 2. If you want to use this system for the long term (Here we are talking about fast money) – you will spend more time with step 4.

I Need You In The Right Mindset

Before diving in I need you guys in the right mindset to fully understand this system. I will summarize it in 2 main key points:
Forget about ranking – In this method we are not trying to rank on google or Bing, but only use PPC to direct to an affiliate offer. That is why you can copy the copy from the affiliate sales page (no duplicate content issues, etc…)
Later, if you want to pay less and be in a better position with your ads…. In another words – get good quality score, I will suggest you to build a landing page (1 page style), copy almost everything from the sales page(add more content or even build 2 more pages and hyper link to them) and redirect to the affiliate offer. For now let’s make it stupid easy.
Remember the 2 types of marketing – the second key point you need to understand and remember through your marketing life is the 2 types of marketing:

1) interruption marketing (Facebook):

Facebook is all about interruption marketing because people have to stop what they're doing to pay attention to your marketing message
2) discoverability marketing (Search engines and content):
It’s based on presenting offers to people who are actively looking for similar products, services, tools or solving their health problems(remember I said in the system overview that we are targeting hungry crowd that is going to hunt and look for you – you solution).

 So here are the 2 types of marketing.

- In 1 hand – You have Facebook where they have details on anything you want (Quick question for you – why do you think Facebook started with their like buttons in pages outside of Faceook ? the answer is simple: they did it to gather as much information as they can, even about your buying habits). Before they disabled my ads account – I used only online spenders(online and active – you can do it in the interests option) so I had a very good ROI with my Facebook ads.
- In the other hand we have the search and content networks. In this method we are going to use the search and content marketing by using Bing ads – most easy to use. You can find more search and content ad networks – this course is all about stupid easy stuff to make you understand that you can scale it up like a freak!

So let’s go on!

Step 1: 1 domain – Endless Projects

In this method we are going to use only 1 short broad named domain – only 1 that will host all our profit pages.

In matter a fact in my internet marketing years I bought dozens of domains (when I was in a stage of buying all the shiny objects out there – I mean every product out there!!!!!) But today I’m using only 3 main domains

The only 3 domains I’m using (Can’t believe I’m showing it)

1) www.gtrinfo.com – broad and short domain I’m using for all my other than internet marketing projects , Cpa marketing and hosting squeeze pages for my freebie seekers lists(for solo ads selling).

2) www.yossiyagudaiv.com - For my internet marketing projects.

I’m using my name for the basic reason that the Internet marketing is all about BRANDING so my name is in the domain (by the way don’t try to see what is in the site because I’m using it only to host my squeeze pages with optimize press for now – maybe I will build a blog with that later !

3) Third one is for my other income source – my local businesses niche.

So as you can see – think about a very broad and short domain. you don’t need more guys !! really !! Change your mindset – do it wisely and as cheapest as you can do it !! this is my golden nugget here !

Ok let’s move on…..

Step 2: High Demand Product

So in this step we are not going to overcomplicate things….

How To Approach This Step

Before I will introduce you to the best niches for this method to work I will need to tell you how to approach this research, to make it as shirt as can be. So here it is:

1) Look for a product that people need rather than want. It’s a key factor in this method… This is the mindset you need to be in before going to search phase.

2) always open a new page with 2 tabs (I’m always doing it in my research)

1. Google planner

2. Google trends

No need of using ‘’Market Samurai’’, ‘’Freshkey’’ (great tool) or something like that (We are using maybe 3 keywords - TOP).

What Are The Best Niches ?

1) Health niches - and I don’t mean only weight loss – there are many problems that need to be solved and a lot of product that will solve this pain.

2) Tools - (examples: Hide My Ass, tracking tools, telephone solutions for companies and more). Remember – they need it rather than want it).

3) Services - (services for companies, internet marketers and more). Not many marketers talking about promoting services. As I said already – it’s needed more than wanted so it’s a goldmine for me and should be for you too!!!!

Just for letting you to know – In my One Time Offer I attached a list with many good niches.

Where can I find these products ?

1) Market Health – For the health niches. 2) Clickbank – there are many niches. 3) Commission Junction – For tools and services. 4) Jvzoo – Mainly for IM niche.

step 3 - only 1 keyword (3 - top)

So in this step we are going to talk about the keywords. As you remember, in the second step I mentioned to open the keyword planner for the quick look for the demand before picking the main product. So here we already know that this is a very good and highly searched problem that people want to solve.

Start the research

1) Just open google planner and a document file to write your findings.

2) Search for the most logical seed keyword for the product and organize the results from large to small search volume.

3) Pick the most searched but in the same time, most logical keyword that you think people will type for your solution (your money page). If you want – pick more LSI keywords(keywords that are the most relevant to your main keyword).

4) Document the maximum 3 keywords you picked in the DOC file we opened.

 In this method we are going to use only the high and most logical keyword people will look for – for the best ROI and less budget spend. Of course – later you can scale it with more keywords- but never stay with many keywords in your campaigns – always test them and then use the 80/20 Rule to filter the bad ROI keywords

step 4 - Your Stage

The 3 Stage Types In This Method

In this method we are going to talk about 3 types of pages you can use: 1) Direct linking - For newbies – The easiest way to make a buck.

2) Landing page - Copy the sales page copy – very simple and redirect with special buttons to the affiliate offer.

3) Squeeze page – With this method a long style squeeze page can be great (offering free e-book). You can even copy the sales page and in the bottom insert the Optin form.

 In my One Time Offer I’m showing you the first ‘’direct linking’’ option because in this course I want to show you the easiest way to make a buck, and show you how easy it is, at the point you are going to laugh out loud!!!! From this point I don’t want to hear your excuses about you - not making money online !

- Of course I’m not showing you squeeze pages when I can make in less than 3 minutes through optimize press or a landing pages etc... I do it purposely!

- Why is that ?? The answer is because you can see here in this course a proof of making money with the most silly basic foundations. I’m sorry to say it like that but if you are not

making money with that – you are just a quitter – I’m sorry to say that but this is the true! The sky is the limit here.

ok so let’s go on…

What do you need ?

1) Buy the broad domain (we already talked about it - you will use this domain for all your campaigns).

2) Any Hosting company.

3) Install WordPress (very easy, and you have a lot of information in YouTube about how to set it up).

4) Pretty Links Plugin – this is a plugin that we will use to redirect to our affiliate offer (you can use landing page/squeeze page if you want – but use it as 1 page style and not a blog with widgets, etc…).

 If you have any, any (!!!!) problem in the process because I’m always thinking about the newbies or anyone – Email me ASAP and I will answer these questions….

Let’s Set It Up!

Now that we know what we need – now it’s the time to start to work. All this process will take no more than 7 minutes. I’ll do some screen captures here with my gtrinfo.com domain.

1) I hope you already purchased a broad domain + hosting

2) Now we need to host the domain in Hostgator (in my example)

HOW Ways to Write More Effective Ads (PART 1)

2016-12-30T06:14:00.000-08:00

What is advertising?

Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?

It’s none of the above.

Advertising is salesmanship multiplied .
Nothing more.

And advertising copy, or copywriting, is salesmanship in print .
The purpose of a copywriter’s job is to sell. Period.
The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.

As Claude Hopkins wrote in his timeless classic, Scientific Advertising :

“To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards.
“Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
“It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result.
Accept no excuses which good salesmen do not make. Then you will not go far wrong.
“The difference is only in degree. Advertising is multiplied salesmanship. It may appeal to thousands while the salesman talks to one. It involves a corresponding cost. Some people spend $10 per word on an average advertisement. Therefore every ad should be a super-salesman.

“A salesman's mistake may cost little. An advertiser’s mistake may cost a thousand times that much. Be more cautious, more exacting, therefore. A mediocre salesman may affect a small part of your trade. Mediocre advertising affects all of your trade.”

These points are as true today as they were when they were written nearly one hundred years ago!
So the goal then becomes: how can we make our advertising as effective as possible.
The answer is to test. Test again. And then test some more.
If ad “A” receives a two percent response rate, and ad “B” receives three percent, then we can deduce that ad “B” will continue to outperform ad “A” on a larger scale.
Testing takes time, however, and can be expensive if not kept in check. Therefore, it’s ideal to start with some proven tested known ideas and work from there.
For example, if testing has shown for decades or more that targeted advertising significantly outperforms untargeted advertising (and it does), then we can start with that assumption and go from there.
If we know based on test results that crafting an ad that speaks directly to an individual performs better than addressing the masses (again, it does), then it makes little sense to start testing with the assumption that it does not. This is common sense.
Page 4 of 27
So it stands to reason that knowing some basic rules or techniques about writing effective copy is in order. Test results will always trump everything, but it’s better to have a starting point before you test.
So this starting point is the essence of this book.
The ten tips expressed here have been generally time-tested and known to be effective.
But I can’t emphasize enough that when using these techniques, you should always test them before rolling out a large (and expensive) campaign.
Sometimes a little tweak here or there is all that is needed to increase response rates dramatically.

And with that, let’s move onward…

Focus on Them, Not You

When a prospect reads your ad, letter, brochure, etc., the one thing he will be wondering from the start is: “what’s in it for me?”
And if your copy doesn’t tell him, it’ll land in the trash faster than he can read the headline or lead.
A lot of advertisers make this mistake. They focus on them as a company. How long they’ve been in business, who their biggest customers are, how they’ve spent ten years of research and millions of dollars on developing this product, blah, blah.
Actually, those points are important. But they should be expressed in a way that matters to your potential customer. Remember, once he’s thrown it in the garbage, the sale is lost!
When writing your copy, it helps to think of it as writing a letter to an old friend. In fact, I often picture a friend of mine who most closely

fits my prospect’s profile. What would I say to convince this friend to try my product? How would I target my friend’s objections and beliefs to help my cause?
When you’re writing to a friend, you’ll use the pronouns “I” and “you.” When trying to convince your friend, you might say: “Look, I know you think you’ve tried every widget out there. But you should know that…”
And it goes beyond just writing in the second person. That is, addressing your prospect as “you” within the copy. The fact of the matter is there are many successful ads that weren’t written in the second person. Some are written in the first person perspective, where the writer uses “I.” Other times the third person is used, with “she,” “he,” and “them.”
And even if you do write in the second person, it doesn’t necessarily mean your copy is about them.
For example:
“As a real estate agent, you can take comfort in the fact that I’ve sold over 10,000 homes and mastered the tricks of the trade”
Although you’re writing in the second person, you’re really still focusing on yourself.

So how can you focus on them? Glad you asked. One way is to…

Emphasize Benefits, Not Features

What are features? They are descriptions of what qualities a product possesses.
 The XYZ car delivers 55 miles per gallon in the city.

 Our ladder’s frame is made from a lightweight durable steel alloy.  Our glue is protected by a patent.  This database has a built-in data-mining system.
And what are benefits? They are what those features mean to your prospects.
 You’ll save money on gas and cut down on environmental pollutants when you use our energy saving high-performance hybrid car. Plus, you’ll feel the extra oomph when you’re passing cars, courtesy of the efficient electric motor, which they don’t have !  Lightweight durable steel-alloy frame means you’ll be able to take it with you with ease, and use it in places most other ladders can’t go, while still supporting up to 800 pounds. No more backaches lugging around that heavy ladder. And it’ll last for 150 years, so you’ll never need to buy another ladder again!  Patent-protected glue ensures you can use it on wood, plastic, metal, ceramic, glass, and tile…without messy cleanup and without ever having to re-glue it again—guaranteed!  You can instantly see the “big picture” hidden in your data, and pull the most arcane statistics on demand. Watch your business do a “180” in no time flat, when you instantly know why it’s failing in the first place! It’s all done with our built-in datamining system that’s so easy to use, my twelve year-old son used it successfully right out of the box .
I just made up those examples, but I think you understand my point.
By the way, did you notice in the list of features where I wrote “steel alloy?” But in the benefits I wrote “steel-alloy” (with a hyphen). Not sure off-hand which one is correct, but I know which one I’d use.

Here’s why: you are not writing to impress your English teacher or win any awards. The only award you’re after is your copy beating the control (control being the best-selling copy so far), so take some

liberty in grammar, punctuation, and sentence structure. You want it to be read and acted upon, not read and admired!

But—back to benefits…

If you were selling an expensive watch, you wouldn’t tell your reader that the face is 2 inches in diameter and the band is made of leather.

You show him how the extra-large face will tell him the time at a glance. No sir! He won’t have to squint and look foolish to everyone around him trying to read this magnificent timepiece. And how about the way he’ll project success and charisma when he wears the beautiful gold watch with its handcrafted custom leather band? How his lover will find him irresistible when he’s all dressed up to go out, wearing the watch. Or how the watch’s status and beauty will attract the ladies.
Incidentally, did you notice how I brought up not squinting as a benefit? Does that sound like a silly benefit? Not if you are selling to affluent baby boomers suffering from degrading vision. They probably hate it when someone they’re trying to impress sees them squint in order to read something. It’s all part of their inner desire, which you need to discover. And which even they may not know about. That is, until you show them a better way.

The point is to address the benefits of the product, not its features. And when you do that, you’re focusing on your reader and his interests, his desires. The trick is to highlight those specific benefits (and word them correctly) that push your reader’s emotional hot buttons.
How do you do that? Read on!

Push Their Emotional Hot Buttons

This is where research really pays off. Because in order to push those buttons, you need to first know what they are.

Listen to this story first, and I’ll tell you what I mean: Once upon a time a young man walked into a Chevrolet dealer’s showroom to check out a Chevy Camaro. He had the money, and he was ready to make a buying decision. But he couldn’t decide if he wanted to buy the Camaro or the Ford Mustang up the road at the Ford dealer.

A salesman approached him and soon discovered the man’s dilemma.
“Tell me what you like best about the Camaro,” said the salesman.
“It’s a fast car. I like it for its speed.”

After some more discussion, the salesman learned the man had just started dating a cute college

cheerleader. So what did the salesman do?

Simple. He changed his pitch accordingly, to push the hot buttons he knew would help advance the sale. He told the man about how impressed his new girlfriend would be when he came home with this car ! He placed the mental image in the man’s mind of he and his girlfriend cruising to the beach in the Camaro. How all of his friends will be envious when they see him riding around with a beautiful girl in a beautiful car.

And suddenly the man saw it. He got it. And the salesman recognized this and piled it on even more. Before you know it, the man wrote a nice fat check to the Chevy dealership, because he was sold!
The salesman found those hot buttons and pushed them like never before until the man realized he wanted the Camaro more than he wanted his money.

I know what you’re thinking…the man said he liked the car because it was fast, didn’t he?
Yes, he did. But subconsciously, what he really desired was a car that would impress his girlfriend, his friends, and in his mind make them love him more! In his mind he equated speed with thrill. Not because

Simple. He changed his pitch accordingly, to push the hot buttons he knew would help advance the sale. He told the man about how impressed his new girlfriend would be when he came home with this car ! He placed the mental image in the man’s mind of he and his girlfriend cruising to the beach in the Camaro. How all of his friends will be envious when they see him riding around with a beautiful girl in a beautiful car.
And suddenly the man saw it. He got it. And the salesman recognized this and piled it on even more. Before you know it, the man wrote a nice fat check to the Chevy dealership, because he was sold!
The salesman found those hot buttons and pushed them like never before until the man realized he wanted the Camaro more than he wanted his money.
I know what you’re thinking…the man said he liked the car because it was fast, didn’t he?
Yes, he did. But subconsciously, what he really desired was a car that would impress his girlfriend, his friends, and in his mind make them love him more! In his mind he equated speed with thrill. Not because

he wanted an endless supply of speeding tickets, but because he thought that thrill would make him more attractive, more likeable.

Perhaps the man didn’t even realize this fact himself. But the salesman sure did. And he knew which emotional hot buttons to press to get the sale.

Now, where does the research pay off?

Well, a good salesman knows how to ask the kinds of questions that will tell him which buttons to press on the fly. When you’re writing copy, you don’t have that luxury. It’s therefore very important to know upfront the wants, needs, and desires of your prospects for that very reason. If you haven’t done your homework, your prospect is going to decide that he’d rather keep his money than buy your product. Remember, copywriting is salesmanship in print!

It’s been said many times: People don’t like to be sold.
But they do like to buy.

And they buy based on emotion first and foremost. Then they justify their decision with logic, even after they are already sold emotionally . So be sure to back up your emotional pitch with logic to nurture that justification at the end.

And while we’re on the subject, let’s talk a moment about perceived “hype” in a sales letter. A lot of more “conservative” advertisers have decided that they don’t like hype, because they consider hype to be old news, been-there-and-done-that, my customers won’t fall for hype, it’s not believable anymore.

What they should realize is that hype itself does not sell well. Some less experienced copywriters often try to compensate for their lack of research or not fully understanding their target market or the product itself by adding tons of adjectives and adverbs and exclamation points and big bold type.

Whew! If you do your job right, it’s just not needed.
That’s not to say some adverbs or adjectives don’t have their place…only if they’re used sparingly, and only if they advance the sale .

But I think you’d agree that backing up your copy with proof and believability will go a lot farther in convincing your prospects than “power words” alone. I say power words , because there are certain adverbs and adjectives that have been proven to make a difference when they’re included. This by itself is not hype. But repeated too often, they become less effective, and they take away (at least in your prospect’s mind) from the proof.

Which brings us into our next tip…

Incorporating Proof and Believability

When your prospect reads your ad, you want to make sure he believes any claims you make about your product or service. Because if there’s any doubt in his mind, he won’t bite, no matter how sweet the deal. In fact, the “too good to be true” mentality will virtually guarantee a lost sale…even if it is all true.

So what can you do to increase the perception of believability? Because after all, it’s the perception you need to address up front. But of course you also must make sure your copy is accurate and truthful.

Here are some tried and tested methods that will help:

 If you’re dealing with existing customers who already know you deliver as promised, emphasize that trust. Don’t leave it up to them to figure it out. Make them stop, cock their heads, and say, “Oh, yeah. The ABC Company has never done me wrong before. I can trust them.”

 Include testimonials of satisfied customers. Be sure to put full names and locations, where possible. Remember, “A.S.” is a lot less believable than “Andy Sherman, Voorhees, NJ.” If you can also include a picture of the customer and/or a professional title, that’s even better. It doesn’t matter that your testimonials aren’t from somebody famous or that your prospect does not know these people personally. If you have enough compelling testimonials, and they’re believable, you’re much better off than not including them at all.

 Pepper your copy with facts and research findings to support your claims. Be sure to credit all sources, even if the fact is common knowledge, because a neutral source goes a long way towards credibility.

 For a direct mail letter or certain space ads where the copy is in the form of a letter from a specific individual, including a picture of that person helps. But unlike “traditional” real estate letters and other similar ads, I’d put the picture at the end near your signature, or midway through the copy, rather than at the top where it will detract from your headline. And…if your sales letter is from a specific individual, be sure to include his credentials to establish him as an expert in his field (relating to your product or service, of course).

 If applicable, cite any awards or third-party reviews the product or service has received.

 If you’ve sold a lot of widgets, tell them. It’s the old “10 million people can’t be wrong” adage (they can be, but your prospect will likely take your side on the matter).

 Include a GREAT return policy and stand by it ! This is just good business policy. Many times, offering a double refund guarantee for certain products will result in higher profits. Yes, you’ll dish out more refunds, but if you sell three times as many widgets as before, and only have to refund twice as much as before, it may be worth it, depending on your offer and return

on investment. Crunch the numbers and see what makes sense. More importantly, test! Make them think, “Gee, they wouldn’t be so generous with returns if they didn’t stand behind their product!”

 If you can swing it, adding a celebrity endorsement will always help to establish credibility. Heck, if ‘ol honest Abe Lincoln recommended your product and backs up your claims, it must be true! Ok, you get the idea, though.

 When it makes sense, use 3rd party testimonials. What are 3rd party testimonials? Here’s some examples from some Web site copy I wrote when there weren’t many customer testimonials available yet:

“Spyware, without question, is on an exponential rise over the last six months.” - Alfred Huger, Senior Director of Engineering, Symantec Security Response (maker of Norton security software)
“Simply clicking on a banner ad can install spyware.” - Dave Methvin, Chief Technology Officer, PC Pitstop
A deployment method is to “trick users into consenting to a software download they think they absolutely need” - Paul Bryan, Director, Security And Technology Unit, Microsoft
Do you see what I did?

I took quotes from experts in their respective fields and turned them to my side. But…be sure to get their consent or permission from the copyright holder if there’s ever any question about copyrighted materials as your source.

Note that I also pushed an emotional hot button: fear.

It’s been proven that people will generally do more to avoid pain than to obtain pleasure. So why not use that tidbit of info to your advantage?

 Reveal a flaw about your product. This helps alleviate the “too good to be true” syndrome. You reveal a flaw that isn’t really a flaw. Or reveal a flaw that is minor, just to show that you’re being “up front” about your product’s shortcomings.

Example:

“You’re probably thinking right now that this tennis racket is a miracle worker—and it is. But I must tell you that it has one little…shortcoming.
My racket takes about 2 weeks to get used to. In fact, when you first start using it, your game will actually get worse. But if you can just ride it out, you’ll see a tremendous improvement in your volleys, net play, serves, …” And so on.
There’s a tendency to think, with all of the ads that we are bombarded with today that every advertiser is always putting his best foot forward, so to speak. And I think that line of reasoning is accurate, to a point.
But isn’t it refreshing when someone stands out from the crowd and is honest? In other words, your reader will start to subconsciously believe that you are revealing all of the flaws, even though your best foot still stands forward.
 Use “lift notes.” These are a brief note or letter from a person of authority. Not necessary a celebrity, although that can add credibility, too. A person of authority is someone well recognized in their field (which is related to your product) that they are qualified to talk about. Lift notes may be distributed as

EMAIL MARKETING (AN INTRODUCTION)

2016-12-30T05:21:00.002-08:00

EMAIL MARKETING (AN INTRODUCTION)

The most stable and long term revenue generating strategy that exists on the internet today,

WHAT is email marketing.

What Is Email Marketing? Collecting email addresses from people who visit your online space in exchange for something is what’s known as email marketing. The purpose of this strategy is to give a visitor to your website a free gift in exchange for their personal details. You can offer anything really, but it’s best to give them something of value.

A video course, eBook and/or a weekly newsletter can be enough to “squeeze” an email address out of a visitor to your site.

What’s Important about marketing your business in this way is that you are given “permission” to contact these people to offer your products. Contrast this approach to what people are used to each day, which is “interruption” marketing, where you are forced to sit through advertisements without much consent from yourself.

Everywhere we look these days we are being interrupted with advertising and people are being programmed to tune all this B.S out. The beauty about permission marketing is that you are giving your prospect a choice as to whether they want to listen to you or not.

If they like what you have to offer, then marketing to these people becomes a whole lot easier.