Indochino Review

Is Indochino Still Worth It in 2026? The 10-Year Quality Audit

lorenzloidl@gmail.com — Sun, 18 Jan 2026 11:56:05 +0000

The landscape of custom tailoring has changed. In 2017, Indochino was the “wild west” of online MTM—insane deals, hit-or-miss fit, and a disruptive $300 price point. Fast forward to 2026, and the brand is a global retail giant with a different identity.

As someone who has audited Indochino since the early days, here is the unfiltered reality of buying a custom suit today.

1. The Price Reality: The $300 Suit is Dead

The biggest shock for returning customers is the price tag. Driven by global tariffs and increased labor costs, a standard Indochino suit now starts at $599 USD. While frequent sales can bring this down to $449, the days of the sub-$400 “steal” are largely over.

2. Construction Audit: Consistency vs. Craftsmanship

Indochino has traded “craftsmanship” for “process.”

The Good: Their digital measurement algorithm has become incredibly accurate. If you get measured in a showroom, your first-fit success rate is now much higher than it was in 2017.
The Bad: The construction remains primarily fused (glued). While durable for the office, it lacks the drape and longevity of a half-canvas suit you might find at StudioSuits or SuitSupply for a similar price.

3. The Showroom Factor: Why it’s now Mandatory

In 2017, I reviewed suits based on self-measurements. In 2026, I no longer recommend measuring yourself. Indochino’s business model has shifted toward the “Omnichannel” experience. Their stores are now the “brains” of the fit. If you don’t live near a showroom, the risk of a “404 Fit Error” is still too high.

2026 Comparison Table: Where to Spend Your Money

Feature	Indochino (2026)	StudioSuits (2026)	Proper Cloth (2026)
Best For	Modern Business Look	Budget/Specialty Fabric	Premium Custom Luxury
Price Range	$599 – $949	$250 – $600	$750 – $1,200+
Key Fabric	Stretch Wool Blends	Tweed & Linen	Italian Heritage Wools
Fit Safety	High (Showroom focus)	Low (Self-measure)	High (Fit Guarantee)

The 2026 Verdict

Buy Indochino if: You want a streamlined, modern experience, live near a showroom, and can catch a seasonal sale (aim for $450).

Skip Indochino if: You are looking for traditional tailoring “soul” or if you want high-end fabrics like Irish Tweed—you’ll find better leverage at StudioSuits or Spier & Mackay.

What’s your experience with the 2026 price hikes? Let me know in the comments.

The post Is Indochino Still Worth It in 2026? The 10-Year Quality Audit first appeared on Indochino Review.

Indochino Summer Blowout – Up to 70% off

Lorenz — Mon, 07 Aug 2017 19:37:00 +0000

Indochino’s Summer Blowout Sale 2017

Indochino is having a pretty big summer sale, officially dubbed the “Summer Blowout”. You can save up to 70% using the coupon code BLOWOUT at checkout. I even found a couple of suits for as low as $299 – that is amazing value for a custom suit.

The post Indochino Summer Blowout – Up to 70% off first appeared on Indochino Review.

Indochino Memorial Sale: Get up to 60% off

Lorenz — Fri, 26 May 2017 08:27:00 +0000

Indochino Memorial Sale 2017

Just a quick note: Indochino is having a special Memorial Sale, you can get up to 60% off on many items. Use the coupon code MEMORIAL at checkout to benefit from the discounts.

The post Indochino Memorial Sale: Get up to 60% off first appeared on Indochino Review.

Indochino Review – Midnight Blue Suit

Lorenz — Sat, 20 May 2017 12:02:00 +0000

The Outfit
Indochino Midnight Blue Suit (medium weight)
Indochino Blue Wrinkle-free Shirt
Indochino Tie

The other day I looked back at my blog and realised it’s been up and running for more than 7 years now. That’s a long time and I actually remember those beginnings quite well. There was a genuine excitement around this new company, promising to sell custom suits online. I decided to give them a try and the suit didn’t fit that bad. There were a couple of issues in those first years. Experts actually said the Indochino guys don’t know how a suit should be constructed and another blog posted helpful tips on how to get a good fit (e.g. add 2 inches in length, -0.5 inch on biceps, etc.). There was a buzz around the company, it was new, exciting and controversial. Indochino became more and more professional and today, it’s a well-established player and on a whole different level.

So, how are the suits these days? The last suit I had ordered was from a few years ago, I think in 2013 (you can see the review here). There are more recent reviews, like here on “Busted Wallet” 2016 and apparently, it was a good experience (read the review). Well, I needed a new go-to suit and decided to go for a nice navy /midnight blue suit with an “underwater scenery” lining. Personally, I don’t experiment much with my suits anymore. I tend not to go overboard with options. Just because you can customise it, doesn’t mean it’s going to end up looking great – especially if you tick all the options.

Depending on your body (tall or short, slim or not, etc.) there are certain options that help you look better. As I have a rather long upper body, I usually order the ticket pocket. I also like to wear my jacket a little longer than is currently shown on my Indochino models. I believe it should mostly cover your bum and meet your thumb around the beginning to the middle if you let your arms hang freely. I’m also not a big fan of suit pants that sit too low. One reason is that shirts simply stay in place easier if the pants don’t sit that low. Don’t compare it to jeans, at least that’s my approach.

Here’s what I chose:

Ticket pocket/waist pocket
Functional sleeve buttonholes
Functional boutonniere
Matching colour felt & matching buttonhole colour
No pleats on the trousers
Simple belt loops
Notch lapels
One vent (I usually go for two and actually, it’s the better choice in my opinion)
Two buttons

The quality is really just great. It is obvious that production now happens on a different level. This is not your young start-up anymore. My new Indochino suit is simply a well-made piece, with good components. No loose buttons, no stray threads. Buttonholes are sewn very accurately. The suit doesn’t feel stiff (cheap fused suits often feel stiff) and drapes well.

Over the years, my body didn’t change that much so I am still working with virtually the same set of measurements. I have adjusted a few things over time, but essentially ordering is a 5-minute process – and that’s what Indochino is aiming for, once you have a working set of measurements. Of course, if you are in the US or Canada, you can now go to an Indochino store and get yourself measured by a specialist – less trouble trying to figure out how to do it right yourself. Indochino’s return policy is very customer friendly. If something doesn’t fit right, you can either go have it fixed at one of their stores or you can ask your local tailor and get up to USD 75 reimbursed. If that isn’t possible (because either your or Indochino really messed it up) you can return it for a store credit. The remake option itself does not seem to be available anymore, but essential returning it and re-ordering on store credit is a similar option.

Both of the original founders have left the day-to-day business at Indochino and I don’t think anyone would have thought the massive brick-and-mortar expansion could have been possible. Or maybe they did and it just worked out so well. In either case: there is a company that – without a very obvious equal in its field – offers great custom suits. During the years there is one thing that I found out, also while talking to other online MTM tailors. The result depends very much on your body shape. Tall and slim guys (even with weird proportions) are always easier to fit than smaller or chubby guys.

As you can see – and hopefully agree- the suit fits really well. Looking at the pics, I realise how important collar stays really are – the way the shirt collar slightly turns up at the tips can easily be avoided. I’ll have to get another set of the metal ones from Indochino, I fear I lost them over the years…

To sum up: My latest Indochino suit fits really well. Personally, I think their process just really works and production quality has improved tremendously over the past few years. This is a mature product now and it’s still great value for money. There are a number of deals available, so unless you really urgently need a suit it usually pays off to just sign up for the newsletter and wait for a good deal. There is probably one available right now, you can check right here.

Indochino Midnight Blue Suit

Reviewed by Lorenz Loidl. Rated:

10/10 (Excellent). A great and very versatile Indochino suit, perfect for all seasons.

The post Indochino Review – Midnight Blue Suit first appeared on Indochino Review.

Black Friday in May? All Indochino Premium suits for just USD 379

Lorenz — Sat, 13 May 2017 07:53:00 +0000

Indochino Black Friday in May – Save on premium suits

Special Sale at Indochino! Black Friday is early this year, with a special sales event during the weekend. You can get all Premium Suits for just USD 379 by using the coupon code BLKMAY. Premium suits usually sell for USD 799, so indeed this is a good chance to get great fabrics for a bargain.

Coupon Code: BLKMAY
SHOP HERE

The post Black Friday in May? All Indochino Premium suits for just USD 379 first appeared on Indochino Review.

Indochino Summer Suits from just USD 375

Lorenz — Thu, 04 May 2017 18:09:00 +0000

Indochino is already teasing their upcoming Summer 2017 collection. The focus this year is on a slightly stretchy material. This means the suits are made of wool, with just a bit of spandex added for additional comfort. A couple of the new suits appear to be already online and can be had for quite a good price with the coupon code mentioned below. More suits, shirts, and accessories are about to be released when the full Indochino Summer 2017 Collection hits the shelves.

Use the coupon code NEW17 to benefit from the current promotion and get even the newest suits from USD 375.

The post Indochino Summer Suits from just USD 375 first appeared on Indochino Review.

Indochino Clearance Sale – Suits from $349

Lorenz — Tue, 14 Feb 2017 13:09:00 +0000

Indochino has added a couple of new items well worth checking out to their Sales page at indochino.com/sale. This is a good chance to get some the heavier autumn/winter fabrics for an excellent price or even get some of the 2016 summer fabrics in preparation for warmer weather. Among the suits are also a few premium materials. A selection of shirts is also reduced to as much as $50, making them excellent value for a custom shirt.

Indochino Sale: http://bit.ly/2akvV8h

The post Indochino Clearance Sale – Suits from $349 first appeared on Indochino Review.

New coupon code: use READY to save up to 60%

Lorenz — Sat, 11 Feb 2017 17:00:00 +0000

Indochino’s strategy this year seems to be simple enough to grasp: sell as many suits as possible. What does it mean for us customers? Many, many sales and good discounts. Let’s be honest here, if I look at the past couple of months, it’s quite obvious that a good deal can be made pretty much every day. There is not really a big need to wait for end of season sales or black friday deals. Right now, you can save up to 60% on selected items by using the coupon code READY.

So check out the selection and get a new suit if you are READY!

The post New coupon code: use READY to save up to 60% first appeared on Indochino Review.

Indochino pushes retail expension

Lorenz — Fri, 10 Feb 2017 09:51:00 +0000

Indochino retail location. Photo via betakit.com

According to several news sources, Indochino is pushing their retail expansion in 2017. Up to 8 new showrooms will be opened in cities across the US and Canada. Retail locations are a big part of Indochino’s growth strategy. Many customers prefer the in-store experience, the ability to touch fabrics and to receive help from Indochino’s style guides.

“This year, we’re almost doubling our showroom network as we focus on significantly expanding our experiential retail model,” said Drew Green, the CEO of Indochino. “As we continue to bring our unique showrooms to more cities and introduce custom clothing as an attractive and affordable alternative to ready-to-wear, we’re beginning to change the way a generation of men suit up, and that’s incredibly exciting to see.” (Source: betakit.com)

Check out current offers and the full suit selection at Indochino.com.

The post Indochino pushes retail expension first appeared on Indochino Review.