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I did.

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10 Great things NOT to do with Google AdSense

noreply@blogger.com (Aruna Das) — Sat, 17 Nov 2007 18:11:00 +0000

I read this article on the web. I forget how i got there! so many links i keep clicking. Anyway when i read this i thought i should share it with others. Specially people are into blogging and love earning online with Adsense. So go on read and enjoy and keep the tips in mind!

There is no question that you can make some good money with Google AdSense, but you’re setting yourself up for disaster if you make any of these Top 10 mistakes!

1. Do not use fake information when opening your Google AdSense account.

Google says that’s a no-no and they will cut your account off and keep all the money you may have earned. Besides, trying to hide your true identity can cause serious problems with the I.R.S. or whoever your tax authority is.

2. Do not hack or modify Google AdSense code other than to change the parameters that Google authorizes you to change.

Any attempt to bypass Google’s built-in algorithms not only poses a danger to the integrity of the network, but it threatens the financial modle that Google operates under. You’re not dealing with some Mom-and-Pop company here, and Google has the legal muscle and deep enough pockets to drag you through every court in the land if you damage their business with your hacking antics.

3. Keep AdSense ads off of your registration, confirmation, and all "thank you" pages.

Don’t ask me why you can’t put your ads there. It makes sense to me that those would be wonderful locations. Google thinks otherwise, however, and doing so is a hanging offense according to their Terms of Service.

4. Do not display AdSense ads and a competitor's ads (like Overture's) on the same page at the same time.

That just makes plain good sense. Google doesn’t demand 100% SITE loyalty from you, but they do insist that their own ads not be cluttered up by offerings from their competitors.

5. Don't "beg for clicks" or provide any incentive for clicking on your Google AdSense ads.

This is a biggie and you see this rule violated all the time. Any of the “get paid to do stuff” sites that put Google ads in the member’s control panels are walking the plank and they don’t even realize it. Even those sites with the polite little messages asking you to “help keep my site running by clicking on our sponsor’s ads” are asking to be cut off if those happen to be Google ads.

6. Never click on the ads running on your own site, even if you are genuinely interested in the product or service and are thinking of buying it!

Nothing screams FRAUD louder than a webmaster running up his or her own click counts by happily clicking on ads fromtheir own site. The Google Gods can track this activity and it won’t be long until you find yourself getting a goodbye note from their fraud team.

7. No misleading labeling

Google is very specific about what text can be placed around their ads. Their Terms of Service state: “Publishers may not label the ads with text other than ‘sponsored links’ or ‘advertisements.’ This includes any text directly above our ads that could be confused with, or attempt to be associated with Google ads.”

This is to keep visitors from becoming confused and barking up Google’s tree when they clicked on an ad that led to a porn site instead of the recipe site they were expecting to visit.

8. Avoid keyword spamming and other divisive tricks

You may be tempted to buy one of those “generates thousands of key-word rich pages in seconds” programs that are so popular these days but I’ll tell you this: Their days are numbered. Google is wise to such shenanigans and they will be hot on your trail. Other prohibited gimmicks include:

• ”Sneaky” page redirects that send a visitor off to a different site then they were expecting to visit.

• Multiple sites, domains, pages, etc. which have substantially duplicate content.

• Hidden text or links of any type.

• Excessive outbound links on any page. Google recommends no more than 100. I’d keep it way below that.

• And here is a nugget of wisdom straight from Google’s mouth: “Do not participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your website may be affected adversely by those links.

9. Don’t advertise anything on Google’s prohibited items list.

It’s a lot shorter lists than PayPal’s or eBay’s, but it includes a lot of the same stuff like hacking/cracking content, porn, illegal drugs, gambling sites, beer or hard alcohol (I guess wine is OK), weapons, and the other usual stuff.

10. And the 10th dumbest thing NOT to do with Google AdSense is to let the other nine things stop you from running an honest site that’s designed to make the most out of this very profitable opportunity that Google offers!

SEO Services from CLEARPATH

noreply@blogger.com (Aruna Das) — Fri, 09 Nov 2007 14:58:00 +0000

Search engine optimization has evolved into a competitive, growing industry. There are plenty of hoaxes and scams on the web. It seems that as the Internet grows more complex, so do the scams. Choosing an effective company can be quite a challenge. There are many factors to consider when hiring an SEO service. This article gives advice on how to select a credible website optimization service.

Assess the services and credibility of the SEO company. Customer service is always the key factor that one should look at. There are many ways of assessing an SEO service. One can try to inquire by placing a call or by sending an email to the company. Depending on the courtesy and time of response, you can initially assess its customer service. Does the company provide an "about us" page on their website? A reputable online business will provide an informative look at the personal side of their company and who they are. Look for other company details such as, the company address and location.

Avoid a guarantee of instant results or the #1 position. There are many factors to consider when optimizing a webpage. Search engines use different algorithms and their spiders can vary. Any SEO company that guarantees the #1 position in the search results should be avoided. A legitimate company will be straight forward and honest and will tell its clients that no single company can give a guarantee of the top positions in the search results. A desireable SEO service should also provide reports and details regarding the standing of a client's website. They will be able to track the developments of their clients website in terms of keywords, links and their rankings in the major search engines.

A customer testimonial can provide a valuable insight when assessing a company’s credibility. A satisfied customer is always a good indication of the effectiveness of a company’s operations and will always be the most valuable piece of information about its integrity. If possible try to locate and contact people who have received benefits from hiring an optimization service or at least try to validate the testimonials.

It's important to consider the cost of website optimization. Keep in mind a higher price does not necessarily mean the expensive services are more effective than the less expensive ones. The optimization rates companies charge may vary greatly. Search engine optimization is a trial and error process which requires research, hard work and dedication. Make sure the SEO service is primarily involved in search engine optimization and does not treat it as a sideline.

Now that you have learned about SEO and it importance GO TO CLEARPATH

Clearpath was founded in 2004 out of the great need and opportunity to deliver web solutions that provide businesses with real results to their basic business objectives. Dave Cree, Founder and President, came from a background in marketing and sales. Dave was frustrated with the current outlook for organizations doing business online because most weren't seeing any real profit from their Search marketing efforts. Websites with good design weren't enough, there had to be better solutions. See what Clearpath has to offer by clicking on this link SEO Edmonton

You will find some great strategies in Internet marketing strategies, with significant experience in both online and off line marketing and sales. They bring services that are relevant to the needs of your business, not just your web department.
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How to stay on the Top page of Search Engines?

noreply@blogger.com (Aruna Das) — Wed, 07 Nov 2007 14:46:00 +0000

Everybody is familiar with search engines such as Google & Yahoo. Search Engines have radically changed the Internet. Radically! Over 50% of all consumer purchases of all business purchases are now pursued by searches. That’s what was said months ago and it is obviously going higher. So the majority of people Worldwide who now are on computers, the first place they go to is a Search Engine to find information, for what they are looking for.

The Search Engine technology is now based and what Search Engine is trying to do as they are trying to put out in front of their searchers, the most current relative information possible. Google knows that what it can give you is exactly what you want to see and it’s relative to the current & it’s timely. And you are going to come back to Google over, over and over again.

Why all those Bloggers out there for years have been making a lot of money and how they are promoting for free, and how they getting free publicity and generating MASS traffic to their sites? Because Bloggers took advantage of what Google had determined was the secret to the Internet right now. A WEB SITE THAT CHANGES A LOT GETS MORE RATING WITH A SEARCH ENGINE. So if your website is changing a lot and adjusting a lot and is current, Google will push you up on the rating. That means you are getting closer, closer and closer to the first page. And this is extremely important, particularly if you know how to what is called “games the system.

What those Bloggers do – they “game the system”. And here is how they game the system: They went out and found the websites that have the absolute most change going on in a web site every single day, every single hour, every single minute, and every single second. They are powerful websites that have constant change, constant upgrading going on every minute of every day. Theses website are called “Article Hubs”. These web sites grow out of the whole change in how Search Engines work because people realized that the more websites change, the more powerful website are in searches, they realized there better be constant change. This is particularly true in Media sites & this is particularly true with Bloggers, because they began to figure out that if they have more constant change on their sites every day their Bloggs will lift on the searches. And I am going to show you one of those hugs sites. It is an extremely powerful site, 5000-7000 writers, authors, reporters & Bloggers place their articles in this site every day.

Do you understand that that site is not just visited by tens of thousands of writers and author’s who have submitted articles everyday? Do you realize this site is visited by over a million unique visitors every single day? So these sites, these Article Hubs are incredibly potent. And when you put one article in one of these sites, guess what you start to do? You start to dominate keywords. And if you can get on the first page of any major keyword you have hit a Gold Mine! One article! One keyword! Traffic, traffic, traffic! There is one example “Religion and online marketing”, this article was written two years ago and guess where they are.

Do you know when you put a keyword in worldwide there are over 35 millions places on the web that have this constant in here with Religion and Online Marketing? And this article is still having a first result, first page. That was written TWO YEARS AGO! He has been getting traffic every single day for almost 800 days for this article. One Article! One keyword! Traffic, Traffic, Traffic! And if you go page after page, after page you are going to see that article over and over and over … That Company continues to get traffic to this very day. That’s the power of Article Hubs.

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How The Google Search Results Is Related To Gerrymandering

noreply@blogger.com (Aruna Das) — Wed, 07 Nov 2007 14:42:00 +0000

Every few months, you will see posts by many people declaring that Google has it in for their website. Often, you see threats about how the webmaster plans to sue Google for hurting their business' profits. On and on it goes... Every webmaster who was dropped from Google's top search result pages wants to believe that Google singled out their website and their business for punishment and extinction.

How The Google Search Results Is Related To Gerrymandering

According to Wikipedia.com, "Gerrymandering is a form of redistricting in which electoral district or constituency boundaries are manipulated for an electoral advantage."

Most states in the US redraw their electoral districts at least every decade. In 36 of the states, the state legislature is responsible for drawing the new districts -- in principle to account for shifts in population -- and the governor is required to approve those changes.

With nearly every redistricting, the party who is out-of-power generally screams foul. The argument is always that the political party in power adjusted the lines to improve their ability to win elections and control the electoral power structure.

The entire process of redistricting is a good analogy for the Google algorithm changes. The people in power (Google) redraw the lines, and the party out-of-power (the webmasters who dropped in ranking) cry foul, threatening lawsuits and other actions.

Something Right And Something Wrong

Of course, the same webmasters screaming about having dropped in Google's search results did not have a problem when Google allowed them to climb in the search results previously.

People only moan about things when they are on the way down. When they were on the way up, they danced on the coffins of their competitors without a care in the world.

The truly funny thing about it is that when people were on their way up in the Google search results, they told all of their friends that "they" did something right. When they are on their way down, "Google" did something wrong.

Shaky Foundations For Search Engine Optimization (SEO)

PROBLEM: If the website dropped out of Google's top 1000 results, then I am willing to bet that in nearly every situation of this type, the webmaster had done something wrong in the last few years, and Google has just now caught on to this infraction.

For example, in years past, link farms were utilized by webmasters and accepted by Google. Then Google began to consider link farms to be "bad neighborhoods."

Link farms are the kind of thing that can be easily recognized by human and search engine alike. So, the link farms were tagged as "bad neighborhoods" and their values were discounted to zero, and the websites linked from link farms got a minus points for their participation in the link farms.

It was a bad practice that the webmaster had participated, and Google finally got around to penalizing the websites whose rankings were supported by these shaky foundations.

SOLUTION: If you try to put yourself into the shoes of the experts at Google, and you wanted to improve the Google search results, what would YOU do? Before you answer this question, remember that you work for Google and not for yourself. What would you do? What would you do different?

"White hat" and "black hat" SEO methods are an analogy of Search Engine Optimization techniques that refers back to the old cowboy classics, where the "good guy" always wore a "white hat" and the 'bad guy" always wore a "black hat".

While you are working for Google, take a look at the SEO technique you are thinking about using for your own website. Chances are that if you deem a SEO technique to be "gray hat" (something in between ethical SEO and unethical SEO), then chances are that someday that technique will be deemed "black hat" by the Google engineers. And if the SEO technique is "black hat," it will likely be targeted for discount by Google at some time in the future.

If you delve into "gray hat" or "black hat" SEO, you may be able to rocket to the top of the Google search results quickly, but you will not be able to hold that position for long. Google will eventually get wise to your gimmick.

If you can "white hat" your website to the top of the search results, your future ranking will likely hold its ground for many years to come.

Your Competition Out-Played You

PROBLEM: If a website dropped a few positions in the Google search results, I am willing to bet that in nearly every situation, one of the website's major competitors out-performed them in the search results.

There are certain things that you can do correctly, to elevate your own listings in the search engine results. Because you have the capability to do these things, your competitors also have the capability to do these things.

Well guess what? Your competitor did what you should have done. They set up marketing systems to ensure that they could climb in the search results, and they climbed enough to pass you by.

SOLUTION: Do those things that you know you should be doing. And more importantly, do them consistently. Your competitor wants your placement in the search results, and they are going to do what it takes for them to get there.

So, it is imperative for you to keep moving forward in the process of building your ranking in the search engines. When you stand still, resting in the comfort zone of where you reside today, then you are bound to be overtaken by someone who wants to be where you are, a little bit more than you do.

Stir That Pot

PROBLEM: If a website dropped a few pages in the search results, the cause for the drop may have been caused by a combination of the two above-mentioned problems: shaky SEO foundations, and hungry competitors.

SOLUTION: Keep your eye on the big picture. You know what you have done to strengthen your website in the past. Keep learning and keep growing.

If you find that something you had done in the past may affect your website negatively in the future, implement "white hat" SEO techniques to strengthen your position, and make plans to eliminate your reliance on "black hat" SEO systems before Google does it for you.

Don't Make The Mess And You Won't Have To Clean It Up

Some may think my approach to housecleaning is an indication of laziness. I consider it to be an indication of good time management. I prefer to reserve my time for things that are more enjoyable.

My theory towards housework -- and I try to teach this to my kids often -- is that if you don't want to clean up the mess, don't make the mess in the first place. If the house is not messy, you don't have to clean it. So, don't make the house messy.

I utilize the same approach to my websites. If I do it "white hat" and above-reproach the first time, then I won't have to go in and fix my rankings everytime Google changes their algorithms.

Stop Standing Still

Do remember that for most every search term you compete to rank for, there are probably another one million web pages competing to rank for the same keyword phrase. Getting to the top of the search engine results is a process, not a destination. You must keep competing to maintain your spot at the top of the search results.

If you want to get to the top of the search results, you will have to take positive steps to get there. And, if you want to maintain your top position in the search engines, you need to keep doing the things that put you in that top spot in the first place.

noreply@blogger.com (Aruna Das) — Tue, 06 Nov 2007 11:22:00 +0000

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