SEO Techniques

Cloaking is not White Hat SEO

2011-11-21T09:50:00.000-08:00

Cloaking is showing of different page to user than to Google bot. Suppose, if a user comes to a server and asks for a webpage, server responds him with a sort of page having particular content on it. However, when Google bot asks for the same page and server provides the page with different content, this is called Google cloaking.

Matt cutts says "there is no such thing as white hat cloaking".

Imagine that a server is showing a webpage with content about iphones to Google bot and it's showing the page with content having illegal stuff to users. Hence, if a user searches for iphones on a search engine, he may get the page on iphones and when clicked,will be directed to page with illegal stuff which is totally a bad experience for the user. This is really against the quality rules of Google. As user and Google bot are getting different contents for the same url, Cloaking can not be considered white hat.

Most of the people consider Cloaking similar to geolocation or mobousers but it's not so. In geoloacation, server makes decisions on the basis of IP addressess. If request for page is coming from French IP address, either server may provide content in French Language or provide the page in .fr domain. The response of server is not same for Google bot and a country is not specified for Google bot belongs to. But, the content for both, user as well as Bot, is same and hence it's not similar to Cloaking. Similarly, it's fine to respond by giving more squeezed version of website to mobo user but not to google bot.

Process of mapping multiple keywords in content

2011-11-19T09:21:00.000-08:00

It has been seen that most of the site owners try to optimize a webpage for a particular keyword and the content is well stuffed with that keyword. However, very often, he may try to make changes in the content so as to optimize the same page for some other keyword relevant to the previous one. This thing is really irritating and shows uncertainty regarding what content should be on the page as well as what should be the targeting keyword in the content and hence, may result in a Frakenpage. To avoid this problem and to map multiple keywords onto the content for maximum SEO benefits, the following process may be implemented.

Make a list of keywords you want to target. All the keywords should be relevant to each other. Now, you can make content relevant to these keywords. However, only those keywords should be included in the content that may make the visitor happy. We should target user intent that is the page should not only relevant to keyword but it also satisfy the user needs. It should be considered that what actually user would like to have on visiting the webpage.

Taking this consideration into account, the more number of relevant keywords as per user intentions can be put into the content. This will definately make the user happy and may benefit you in different aspects for example, he may click a like button, may sign up for an email, may bookmark this page and many more. In this way, you will not only be able to target more relevant keywords resulting in better rankings and more traffic to your site, but also be more capable of converting the visitors.

What is SEO?

2011-11-18T09:06:00.000-08:00

Search Engine Optimization or simply SEO is a powerful technique used to rank a website in search engines like Google, Yahoo or Bing for a particular keyword or search. Whenever we enter a keyword (say shoes) inside the search box of a search engine (say Google), a list of sites relevant to the keyword are shown. We tend to visit top sites because we believe that the top searches will be enough to satisfy our requirement. However, it seems really surprising that why some websites are shown at the top positions in search engine than the sites we must know. The answer to this question is SEO. Since, the site for that keyword is highly optimized that's why it is at the top position among the various other sites relevant to the same keyword. The more the site is optimized, the better it will be going to rank in search engine.

The mostly used Search Engines like Google, Yahoo! or Bing use crawlers or spiders to visit a site. These crawlers follow the internal links and many other links to index all the pages on the way. These indexed pages are kept in a giant database of search engine. Whenever a keyword is typed into the search box of a search engine, the most relevant indexed pages are shown as a result. How much a page is optimized for that keyword depends upon a number of SEO factors. Different sorts of SEO techniques for example, organisation of content to increase it's relevancy for the keyword, keyword density, internal or external links and many more, are used to optimize the page and hence it's ranking also improves. Search Engines use various algorithms to check the relevancy of a page.