Shahbaz Ansari

Tarbela Dam views

2023-04-15T22:11:00.001-07:00

Directorate General Public Relations Electronic Media Section

2021-10-02T23:32:00.001-07:00

History Notes

2021-07-28T03:10:00.002-07:00

Indus Vally Civilization in one of the oldest Civilization of the World. The signs of this civilization is founded at Mohenjo Daro (Larkana) Near River Sindh and in punjab at Harappa(Sahiwal) along with River Ravi. Indus Vally Civilization Consisted Three Periods Primary Period 3800BC - 2500BC Middle Period 2500BC - 1700BC Last Period 1700CB - 1300BC Mohenjo Daro: It is ancient city and most important Centre of Indus Vally situated in District Larkana eastern part of River Sindh. The Signs of Indus Vally Civilization were first time discovered in 1922 by Sir John Herbet Marshall. Four ancient Civilizations of World have been discovered in Aisa. Egipt, Masopotamia (Iraq), Sumeria and the Indus vally these considered contemporary of each others.

The Lahore Arts Council has organized its 17th annual exhibition for the Young Artists at Alhamra Art Gallery

2021-04-05T21:39:00.001-07:00

LAHORE: The Lahore Arts Council has organized its 17th annual exhibition for the Young Artists at Alhamra Art Gallery, the Mall, on the 1st week of April.

This exhibition is the most prominent yearly feature of the Alhamra Art Gallery, in which every year young artist's across the country participated. This year Alhamra has received more than 600 artworks from all over the country, from which 500 best artworks were selected for display, created by 380 artists, including painting, miniature painting, drawings, printmaking, sculpture, installation, video, ceramic and graphic arts.

Minister for culture Khayal Ahmed Kastro along with Chairperson LAC Moneeza Hashmi and Executive Director Lahore Arts Council Dr. Aslam Dogar, inaugurated the exhibition.

On the occasion, Minister for culture Khayal Ahmed Kastro said that Alhamra's "Young Artists" Exhibition undoubtedly offers a platform for the young and creative souls to exhibit their artworks to a greater audience at the national level. I appreciate Alhamra's efforts to promote art and culture, he added.

Chairperson Alhamra Moneeza Hashmi said that she was happy to see the work of young artists. This show will be a source of encouragement to the youth, she added.

Director Arts and Culture Zulfiqar Ali Zulfi said that Alhamra is thankful to all the artists for their participation with a tremendous amount of enthusiasm.

The Executive Director, LAC Dr. Aslam Dogar, said that I would like to congratulate all the participants whose works are on display. He further said that Alhamra has always taken the work of young artists to the forefront of the world so that our young people have the opportunity to showcase their talents, and we will continue this tradition with more enthusiasm and improvement, he added.

The ceremony was broadcast live on Alhamra's Facebook page, and the virtual tour of the exhibition is also uploaded on the website of Lahore Arts Council.

MOU Signed Between LDA and Bank of Punjab to Construct 4000 Apartments in Lahore for Home Less People under PM's NAYA PAKISTAN APARTMENT SCHEME

2021-02-24T11:10:00.001-08:00

A Good News for homeless people in Lahore Punjab, Chief Minister of Punjab Sardar Usman Buzdar Chair a ceremony in Which a MOU signed between Lahore Development Authority and Bank of Punjab in Chief Minister Punjab Office to construct a 4000 Apartments under New Pakistan Apartments Schemes in Lahore.

CM Punjab on these occasion stated today the vision of Prime Minister of Pakistan providing shelter to the homeless has been put into the practice. This is first time in Pakistan, Both Government Department and National Bank are working with mutual understanding to provide the homes to common People.This MOU will be consider First Step to Introduce a new culture in Pakistan to provide Homes to Common people.

Director General Ahmad Aziz Tarar on behalf of LDA and President Bank of Punjab Zaffar Masood singed the MOU.

LDA will insure transparency in this process and look after these apartments.

Government of Punjab allocated 10 billion for this project, One Apartment cost is 2.7 Million. Apartment booking will be on 10% down payment.

Buyers of apartment will be facilitated under PM NAYA PAKISTAN Housing Authority with 0.3 million subsidy and loan will be given under Islamic Banking (Takafal) on easy installments.

On these occasion CM Punjab Usman Buzdar appreciate the Vice Chairman LDA S.M.Imran who plays vital role to minimize apartment cost. In Staring estimated cost of apartment was 4.5 millions and now Government of Punjab will construct a apartment in just 2.7 millions for low income families to put practical the Vision of PM Imran Khan.

For this Purpose Mortgage Financing facility established by connecting 7 Banks including Bank of Punjab, Habib Bank, Faisal Bank, UBL Bank, Bank Al Falah , National Bank and Mezan Bank.These Banks Provide loan for 5 to 10 and till 20 Years installments.

CM Also told on these moments a directorate has been eastablished to complete work fast and in time limits.125 Block will be construct consist on 4 floor apartments. One Block will be consist on 32 Family Units.In these apartments 60% land cover Roads, Green belts Parks and Foot paths. Every Apartment area will be 650 feet and consist of 2 bedrooms with one bath attached and second detached. These apartment will be handed over to owner in record time line one and a half year.Bank of Punjab will take applications and also issue letter of comfort after Lucky Draw.

Bank of punjab Provide Loan Under Islamic Mortgage Financing.The loan of this scheme could be never use for other purpose.These Apartments will be construct on 800 Kanal land with cost of 10 billions. According to MOU Bank of Punjab will provide the financial Assistance.

Lahore Arts Council (Vocal Performance) in Alhamra

2020-09-23T00:29:00.002-07:00

Vocal performance by Khadim Hussain Warsi in Warish Shah Memories

An Introduction of Vocational Training Center Jhang (Destructive Industry)

2019-10-23T01:47:00.000-07:00

Government Vocational Center Jhang was established in 1950 to fulfill needs of new established country "Pakistan".

After the partition of subcontinent Pakistan was facing a lot of problems, one of them was lack of textile and Woolen industry to fulfill the needs of Public, Pakistan Army (Overcoat), and Hospitals (blanket) and Technical Institution to train the skillful worker class for industry.

Just few textile industries (Sargodha Textile, Colony Textile in Multan, Volica Textile in Karachi and Koh e Noor Textile in Faislabad) came into the part of Pakistan were not sufficient to fulfill needs of Pakistan. There was no single technical institution for training of worker force for industry.

In 1950 Government of Pakistan take steps to establish industry in Pakistan and established weaving factory and Technical Education Institution located at Shahdra, Lahore Provincial capital city of Punjab. In this institution government of Pakistan start production of cotton as well as Technical Education Program of two years diploma after Matric.

Under this Institution Government of Pakistan also established a Woolen Vocational and Technical Education institute in District Jhang. Because a skillful work force of Indian woolen industry of Panipat migrated to District Jhang. Woolen center in Panipat, India was under control of United Kingdom to prepare overcoat and blanket for Allies group of World War 2 (Britain, France, Australia, United State) . Panipat was famous for woolen industry and called "City of Weavers" and City of Textile, small industries was also established in every house of paanipat because the demand of wool industry was increasing day by day.

After the Partition it was need of time to establish a Industrial institute to fulfill need of public and also demand of Blanket for Hospitals and overcoat and blanket for Pakistan Army. Under the supervision of Chaudhary Ahmad Deen Gujar established Vocational Center for production of wool products and Technical Education.

Chaudhary Ahmad Deen was the Employee of Woolen center Panipat, India with designation of "Weaving Supervisor" take responsibility of Assistant Development Officer Woolen and Vocational training institute of Jhang.

Activities of Village Wash Committee in District Jhang

2019-08-28T00:24:00.001-07:00

UNICEF with help of Public Health Engineering Department Government of Punjab launch a WASH campaign with Title (Pakistan Approach to Total Sanitation) in Villages of Punjab.

This human right based approached was launched to improve sanitation, encouraging communities to construct their own toilets and adopt improved hygiene practices and reducing the burden of water and sanitation related diseases by CRP (Community Resource Person) approach.

Some Activities of this campaign were conducted in District Jhang,mention below in pictorial form.

Mapping Activity for WASH

Community Resource Person Reading Wash Martial during Map Activity in Public, Tehsill Shorkot, District Jhang

Mapping Activity for Wash

Village Wash Committee Chairman Conduct Glass Activity for Wash during a Mapping in Public

Glass Activity in Public for Wash

Literacy & Non Formal Basic Education Department Jhang Provided Education Facilities to Illiterate Girls

2019-07-26T06:02:00.001-07:00

Literacy and Non Formal Basic Education Department Government of Punjab Provided Basic Education Facilities in Pathan Abadi Gojra Road District Jhang to Illiterate Girls in a community where girls were not allowed to go away from home to get Education.

Literacy and Non Formal Basic Education School in Pathan Abadi Gojra Road District Jhang

Pathan Abadi Gojra Road, District Jhang was established when government migrate the population of Tarbela Dam for construction purpose. There formal school was established to promote education in the area but community was not ready to send their girls away from home due to their cultural and traditional values. Because they felt fare and insecurity in girls matters. while they were not only aware of the importance of education, they also recognize the acquisition of Education in religious context.

Literacy and Non Formal Basic Education School in Pathan Abadi Gojra Road District Jhang

So, when the literacy & Non Formal Education Department told the community to establish a Non Formal School here to educate the girls, they were instantly prepared and also provided a room for establishment of School. The Department immediately arranged a teacher from the nearby area books were provided free of charge to students. In such a way department provided a education facility to illiterate girls, Now thirty-three girls studding here.

Literacy and Non Formal Basic Education School in Pathan Abadi Gojra Road District Jhang

Literacy and Non Formal Basic Education Department Government of Punjab is provided basic education facility in such areas in all over the Punjab. So for the department providing the basic education to 419546 children through the establishment and operation of 12019 Non Formal Basic Education School in lowest cost 200 per Student with compare to 6000 per student cost of in Formal
Schools for a month.

Sunset View at Tarbela lake

2019-03-09T01:03:00.007-08:00

Tarbela Lake is one of biggest lake of Pakistan, situated in HariPur District of Khyber Pakhtunkhwa province. If you are in planning to spend your weekend on a beautiful and natural place then you should plan a weekend visit on this spot.

Sunset View at Tarbela lake, District Haripur Hazara, KPK Province

Non Formal Education fastest way to achieve 100% Literacy rate in Punjab

2019-03-08T22:15:00.000-08:00

Literacy is important tool to make social, cultural, economic and political sense of individuals and societies. Prosperity and good future of nations depend on 100% literacy rate of country, which is challenge for Punjab Government to achieved it.

According to 5th MDG (Millennium Development Goals) 100% literacy, Government of Punjab goal was to achieved target 88% literacy rate in 2015 and 100% in 2020. For this purpose Government launched NFBE in 2002 with public and private partnership to reach every corner of county to provide Basic Education for all. The idea was one room, one teacher and one primary school to minimize the expenditures.

Non Formal and Basic Education School located in District Jhang working under
Literacy & Non Formal Basic Education Department , Government of Punjab

In 2002 Government of Punjab launched literacy & Non Formal Basic Education Programme to get fastest results but government performance in previous 16 years remain very low, due to lack of interest and barriers in policy making. A target was set to 88% literacy rate in Punjab till 2015 not achieved until 2018 government literacy rate remains just 63% which is horrible condition for policy makers and show the scale of interest in education.

Before General Election winning party PTI make promises about betterment in education was included in 10 points Agenda. Now PTI policy maker should learn lesson from previous government policies and focus on education sector specially Non Formal and Basic Education because this alternative way in Developing countries considers a fastest way to provide Basic Education in low experience with compare to Formal Education.

According to Literacy and Non Formal Basic Education Department Government of Punjab average monthly cost per student in Non Formal Education is just 200 with compare to Cost in Formal Education 6000 per student in a month.

In Punjab literacy and Non Formal Education Department have some serious challenges but previous government did not give proper attention. First of all PTI Government should establish a Directorate in first 100 days and prepare a long term policy . Second challenge is insecurity of employees should be consider top priority and regular the all employees those are working in project of Non Formal Education and take advantage from experience staff.

Third Challenge is minimum honorarium of NFBE teacher and utility allowance. should be equal to a minimum salary of a labour. Fourth big challenge is establishment of international standers Capacity Building Training center for teachers to improve teaching methods.

If PTI lead Punjab Government addressed to these four challenges in first 100 days then we will be hopeful to 100 % literacy in Punjab.

جھنگ میں تبدیلی ممکن یا صرف مفروضہ!!!

2013-04-24T01:02:00.002-07:00

Shahbaz Ansari

Politics in Jhang only For Personal Matters!!! جھنگ میں سیاست صرف ذاتی مفادات کیلئے!!!!!1

2013-04-22T22:46:00.002-07:00

Shahbaz Ansari

Public Relation Functions and Process

2013-01-17T13:30:00.002-08:00

Definition of Public Relation

“The deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its publics”

(British Institute of Public relations (BIPR))

“The Management function which gives the same organized and careful attention to the asset of goodwill as is given to any other major asset of business.”

(John W. Hill)

Intro to Public Relation

Public Relations is distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics; involves the management of problems or issues; helps management to keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trends; and uses research and sound and ethical communication as its principal tools.

Public relations efforts must ensure that not only does the organization understand its publics; the publics must equally understand the organization. It must understand its reasons for whatever actions it takes.

As a public relations officer or manager of your firm, for instance, it is your duty to ensure that mutual understanding is achieved between your firm and its several publics. More often than not, the publics are passive at performing this role. Therefore, your organization must take proactive steps towards achieving it.

‘Sustained effort’ means that it is not enough to start the plan; it must be carried through to a logical end. This is not usually very easy in the face of a precarious economy, political instability and other factors.

NEED FOR PUBLIC RELATIONS

Investing on Public relations will help the organization to achieve its objective effectively and smoothly. Public Relations is not creating good image for a bad team. Since false image cannot be sustained for a long time. Though the organization product or services are good it need an effective Public Relations campaign for attracting, motivating the public to the product or service or towards the purpose of the program. It is not only encouraging the involvement from the public and also resulting in better image.

Effective Public Relations can create and build up the image of an individual or an organization or a nation. At the time of adverse publicity or when the organization is under crisis an effective Public Relations can remove the "misunderstanding" and can create mutual understanding between the organization and the public.

FUNCTIONS OF PUBLIC RELATIONS

Ø Public Relations are establishing the relationship among the two groups (organization and public).

Ø Art or Science of developing reciprocal understanding and goodwill.

Ø It analyses the public perception & attitude, identifies the organization policy with public interest and then executes the programs for communication with the public.

ELEMENTS OF PUBLIC RELATIONS

Ø A planned effort or management function.

Ø The relationship between an organization and its publics

Ø Evaluation of public attitudes and opinions.

Ø An organization’s policies, procedures and actions as they relate to said organization’s publics.

Ø Steps taken to ensure that said policies, procedures and actions are in the public interest and socially responsible.

Ø Execution of an action and or communication program. Development of rapport, goodwill, understanding and acceptance as the chief end result sought by public relations activities.

(BY Raymond Simon, Public relations: concepts and practices, 2nd ed.

(Columbus, O.Grid, 1980), pp 9, 11.)

PUBLIC RELATIONS PROCESS

The definition of Public Relations as relations with the general public through publicity, those functions of a corporation, organization, branch of military service, etc., concerned with informing the public of its activities, policies, etc., attempting to create favorable public opinions.

Public Relations are the planned effort to influence opinion through good character and responsible performance, based upon mutually satisfactory two-way communications.

Research-listening: This involves probing the opinions, attitudes and reactions of those concerned with the acts and policies of an organization, then evaluating the inflow. This task also requires determining facts regarding the organization: "what's our problem?"

Planning-decision making: This involves bringing these attitudes, opinions, ideas and reactions to bear on the policies and programs of the organization. It will enable the organization to chart a course in the interests of all concerned: "Here's what we can do."

Communication-action: This involves explaining and dramatizing the chosen course to all those who may be affected and whose support is essential: "Here's what we did and why."

Evaluation: This involves evaluating the results of the program and the effectiveness of techniques used: "How did we do?"

Seven steps of Public relation Process

Ø The first phase of Public Relations process is identifying and listing out the information or message to the communicator.

Ø The second phase of Public Relations is process to ascertain the existing image or awareness level about the issue in the target group or common public.

Ø The third phase of Public Relations is developing of communication objectives and priorities.

Ø The fourth phase of Public Relations is deals with developing the message and choosing the media to transit.

Ø The fifth phase of Public Relations is the implementation of the message and media, coordination or the dissemination of message.

Ø The sixth phase of Public Relations is communication process to check whether message reached properly and the expected action or behavior or knowledge on image factors.

The seventh phases of Public Relations in case the message did not reach properly identified the reason for the ineffectiveness and rectification of the same and disseminate the revised message.

Public Relation and Corporate Social Responsibility

2013-01-17T13:26:00.001-08:00

Definition of Public Relation

The deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its publics.

(British Institute of Public relations (BIPR))

Definition of Corporate Social Responsibility

CSR as an action that perform to further some social good, beyond the interests of the firm and social that which is required by law.

McWilliams and Siegel (2001)

Introduction

(CSR) is the practice through which firm’s try to improve all its actions concerned with the five organizational dimensions: stakeholders, social, economic, voluntariness and environmental.

CSR as actions of firms carried out to meet the economic, legal, ethical, and discretionary responsibilities that are imposed on them by their stakeholders. Economic responsibility refers to producing profits and meeting consumption needs, and legal responsibility of firms’ is to fulfill their economic operations and mission within a legal framework. With respect to the ethical responsibilities, firms have an obligation to obey moral rules defining appropriate behaviors in society. Finally, discretionary responsibilities are those business deeds that are not mandatory but are anticipated by stakeholders as an evidence of good citizenship (Galbreath, 2010).

Differentiate between Public Relation and Corporate Social Responsibility

Corporate social responsibility and public relations are nowadays reference points in the communicational and image activity of companies within the context of communities where they operate. Both concepts refer, each in its own representative way, to the way in which organizations choose to communicate with the categories of public involved in their activity. While Public Relations propose to build and maintain a long term positive image, reputation and popularity of the company, so that all categories of public have a most transparent and clear vision of the company and its activity, Corporate Social Responsibility intends to meet various social problems facing the communities where the company operates in order to help improve their quality of life. Corporate social responsibility was a phenomenon that easily spread in developed countries because its necessity was understood both by the companies initiating such programs and by the beneficiary communities, considering that a company has the duty to support the community, to be its “good citizen” and neighbor.

How it work…

CSR is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders. Public Relation Officers designed Strategy of CSR and go in market to launch the campaign and take benefits for organization.

Corporate Social Responsibility in Pakistan

Different organizations have derived different meanings for the term corporate social responsibility, however there continues to be much in common between all the strategies adopted by companies for CSR programs. While it is commonly argued that Pakistan is a country that is still lacking in CSR practices among companies there have been certain organizations that have taken the lead and must be lauded for their efforts in contributing to the society and people of Pakistan.

Corporate Social Responsibility Example in Pakistan

Siemens is a German multinational industrial conglomerate company headquartered in Munich, Germany. It is the largest Europe-based electronics and electrical engineering company and Siemens (Pakistan) Engineering Company Limited was founded in 1953.

Siemens launch many CSR programs in Pakistan like University Liaison program under which the company not only awards educational scholarships for studies in medical, engineering and business studies but its officials also volunteer to teach, give lectures, share experiences and discuss their methodologies with students and academia.

The Managing Director and CEO of Siemens Pakistan devotes his time to a number of such activities and is a member of several boards of various educational institutions of high repute where he contributes positively towards enhancement of educational standards in the country.

Major institutes benefiting from the countless hours devoted to teaching, lecturing and guest speaker appearances by Siemens Pakistan management are:

Lahore University of Management Sciences

Institute of Business Management

NED University

Dawood College of Engineering

NUST, Islamabad

NIPA (National Institute for Public Administration)

Pakistan Advertising Association Institute

Technical Institutes

Award of gold medals to engineering students

Siemens has instituted “Siemens Gold Medals” for top performers in the field of Electric and Electronics from Engineering Universities of the country. This impetus has provided unsurpassed motivation for outstanding performance and academic excellence.

Each year top students from the four provinces are invited for a special ceremony where their achievements are highlighted and they are awarded the (coveted) gold medal. All expenses for the trip are fully paid by Siemens.

The ceremony is attended by top academia, high ranking government officials, diplomats and representatives of business and industry thus motivating the young achievers and instilling a spirit of competition in the youth.

Publishing of book to help students select a career

Mr. Taha Rizvi of our business unit switchboards and his team (which includes engineers from NED) has published a book first of its kind to guide students of intermediate in selecting their career. This book covers:

1. How to choose a career

2. Different educational field

3. Different bachelor’s degree program

4. Complete information about information requirement of HEC recognized universities in Pakistan

5. Definition of prominent discipline

The book has been published with the support of “National welfare & educational trust” purely on noncommercial basis.

Earthquake relief efforts by Siemens Pakistan

Light for life project

After the disastrous earthquake in Northern Areas, we received donations from Siemens companies, their employees and from Siemens Germany to help the earthquake victims. A committee was formed to propose a project that would best benefit the people of this devastated area. Many suggestions were considered including providing generating sets or kiosk sub stations but in the end it was decided that for this program to be meaningful and long term and for it not to become a burden on the local people we should install Solar Energy for the villages.

A typical village was selected and the basis of that selection was that the village will not have any electrical energy so far and in the near future there is no possibility that it can get electrical energy from Utility. The model village selected was Sharda Maidan. It is a very remote village the travel time to village Sharda Maidan from Muzaffarabad (Capital of Azad Kashmir) is 8 hours’ drive on Jeep-able road and 1 hour hiking. The nearest telephone facility is in Tehsil Athmaquam, which is at a distance of 4 hours’ drive from Tehsil Sharda. The village has 40 families residing in it who have never enjoyed the facility of electricity that most of the world takes for granted. In addition to the village the rural health centre and the mother and child centre have also been hooked up to solar power by Siemens.

Historical Facts of Bhawana Tehsil

2012-09-25T21:44:00.002-07:00

Bhawana (also spelled as Bhowana) is the capital of Bhawana tehsil and a city of Punjab, Pakistan. It is located on the bank of the Chenab river. Bhawana was announced as a tehsil, or sub-division and Chiniot also got the level of district when Mian Shahbaz Sharif (CM of Punjab) came to Chiniot on February 2, 2009. Before that, Bhawana was a sub-tehsil of Chiniot tehsil and Chiniot tehsil was a part of the Jhang district.

Name and etymology
Bhawana is also spelled as "Bhowana", being written in Urdu and Punjabi language as "بهوانه". Its name's suffix, "ana", refers to the "Sial". "Ana" is a suffix that appears in the name of every sub-tribe or sept of the main Sial-Rajputs, such as Jabuana, Rahmuana and Chuchkana. Bhawana (tribe) is also with the same name of a prominent sub-tribe, or group, of Sial families. In fact, many Sial families still reside in this area.

History
Bhawana is one of the ancient cities of Pakistan. The Mughal Emperor Zahir-ud-din Babur also mentions the area in his book the Tuzk-e-Babari for its fine architecture and excellently handicrafted jharoka windows to many of the old havelis (manors) and other buildings of the old/medieval town.

By Muhammad Hanif

Today’s a new killer appearing.

2012-06-08T23:50:00.000-07:00

You know today a new cleaver killer is appearing!!!!!!!!!!!
That’s cleaver killer is media.
Media quickly has killed many countries tradition and culture but we are silent. Like Indian media approximately have killed Pakistan culture and traditions.
Its big example is that we use Hindi words on our traditional Functions... Like Jija jee, Chinta, Wishwas Ghat...ect
Indian Drama Play a strong role to Kill Pakistani old traditions and cultures.
It is very horrible news for us our media also use Hindi words to portray news and entertainment news.
Government, Political Parties, judiciary and religious group should take an action on this dimension to influence on media.
Pakistan Government institution PEMRA should take a action on this media act by playing a positive role in construction of Pakistan.

What is SudEditing and Role of Sub Editer?

2012-06-08T23:25:00.001-07:00

Definition
A process in which a sub editor puts the news story into its acceptable and its wonderful setting and converts the mass of undigested and ill assorted matters into a connected readable, and fascineting by constructive ability.

OR

A type of editing in which a editor checks the content, accuracy, logical flow, repetition word usage, headings and sub headings, grammar and spelling.

In simple words
Selection, Correction, Headlining, Designing Translation and make material into presentable form is process known Sub Editing.

Role of Sub-editing

Ensure the story edit are easy to understand

Its means Words and sentences are according to audience mind. Audience can understand you newspaper stories ans broadcasting material
Check everything that can be checked and check again,

Natural views of Pakistan

2012-06-08T23:19:00.002-07:00

Natural views of Pakistan

Natural and Beautiful Wallpaper from Haripur Pakistan BY M.Shahbaz

2012-06-03T13:32:00.000-07:00

Natural and Beautiful Wallpaper from Haripur Pakistan BY M.Shahbaz

Newspaper Terminology?

2011-05-10T08:35:00.000-07:00

Newspaper Terminology means specific newspaper styles and words that use in newspaper language.
Flag
A place in which newspaper name writes this place known as flag.
Banner/Streamer
Means main headline of newspaper known as Banner/Streamer.
Lead
Means a important part of story that lead all the story.
Inverted Pyramid
Means most important information of story that contain the answer of 5Ws and 1H
(who, what, when,where, why and how)

By Line story
A news story which is especially published with reporter name. Reporter get as story by public relation.
Upper Half/ Lower Half
A newspaper's page consist two parts. upper known as upper half and lower known as lower half.
Chain Newspaper
A newspaper that published from many places at one time. Like Pakistan's Newspaper JANG.
ABC

Adult Bureau circulation
Beat
A reporter have specific, assigned duties to perform each day called Beat.
Editorial
Editorial means a story in newspaper that show the newspaper opinion for public.
Column
A feature that published on daily basis and individual opinion in newspaper on any topi called column.
Dateline
In the Beginning of Story in first line news area name and date published that line called Dateline. .

Qualities of Good News Reporter

2011-05-09T10:52:00.000-07:00

Qualities of Good News Reporter

A good reporter should have well awareness about environment.
A good reporter should energetic.
A good reporter should physically strong.
A good reporter should emotionally strong.
A good reporter should unbiased.
A good reporter should have good command on many languages.
A good reporter reached on time everywhere.
A good reporter should have keen observation.
A good reporter should have nose for news smell.
A good reporter should attends all the seminars and meetings according to beat.
A good reporter has sharp memory.
A good reporter has good and quick writing skills.
A good reporter should have strong decision making power.
A good reporter should quick, swift and alert.
A good reporter should duty full.
A good reporter has great tolerance.
A good reporter has large public relation.

Who is Copywriter? What is copy? A Successful Copywriter...

2011-04-30T04:21:00.000-07:00

Who is Copywriter?

A person who Shapes and Sculpts the words in an advertisement is a copywriter....

What is Copy?

"Copy is text of words"

In advertisement we can say copy is text of ad that people say in commercials.

In many advertisement agencies Copywriters works in teams with art directors who design the way in which ad will look.

a copywriter in advertising try to write and shapes the words in the way target audience think and talk. Often he used direct address to get attention of audience.

Who is Successful Copywriter?

A successful and famous copywriter savvy marketer and a literary master. sometime people called it "Killer Poet" . He love words and they always search for the clever twist the pun.

A successful copywriter expert on words, he observes and well known the meanings and derivations as well as the moods and feelings of words, those create a readers mind.

A successful copywriter known the about

Copy-writing should be as simple as possible.

Copy-writing should be tight. (Because every word counts the both time and space).

Copy writing should be persuading and informative for audience interest.

Copy-writing should be easier to understanding.

Copy-writing should Be Brief, use sort, familiar words, short sentences and paragraphs.

Copy writing should be single minded and focus on one main point.

Copy-writing should have imaginative description to build a picture in the consumer mind.

Copywriter should be conversational like two or more friends talking to one another.

Copywriter should develop the right tone of voice..

Copywriter should know the about target audience.

Advertising &3 Function of Advertising & Challenges in Pakistan

2011-04-29T11:24:00.000-07:00

What is Advertising?
Advertising is a idea that create relationship between producer and consumer & products and consumer.

Advertising have different function to create relationship between producer and consumer & products and consumer.

Three main Functions of Advertising

Informing

Advertising inform to consumer about products importance and consumer needs.

Persuading

Advertising persuade the attentions of consumer toward needy products.

Reminding

Sometime Advertising remind the memory about products. This product was and till now the need of consumer.

Challenges to Advertising in Pakistan

As we know Pakistan is not developed nation. Pakistan is a developing country and many sectors of Pakistan facing many problems. So in Pakistan Advertising also facing much challenges.

Like

Research
Advertising is new field in Pakistan so there are Lack of research in advertising sector in Pakistan. Because was a Agriculture state in beginning. Recently the industrial sector make progress in Pakistan and now advertising making a place in Pakistan.
Advertising Agencies
Lack of Advertising Agencies in Pakistan. its reason is that adverting is newest trend in Pakistan.
Lack of Expert
In Pakistan lack of expert in Advertising sometime they do not fulfill all necessaries of advertisement.
Medium of Advertising
More mediums have very little area of coverage in Pakistan.
Electricity
A Big area of Pakistan have no electricity.
Expensive
Advertisement is very expensive. More business units in Pakistan are very small they can not bear the expensive of advertisement.

Qualities of Good A Reporter

2011-04-24T21:54:00.000-07:00

Reporting

What is Reporting?
Reporting means gather, analyzes and published information and facts.
Who is reporter?
A person who gather, analyze and published information and facts called Reporter.
Qualities of Good Reporter

Strong Observation

A reporter should have strong observation about search of news. he feel smell of news anywhere.

Quick\Swift\Alert

A reporter should quick and fast in search of news. He should reach on time at news place.

Unbiased

A good reporter should neutral in search of news.

Emotionally Strong

A good reporter should sensitively Strong.

Decision Making Power

A good reporter should have strong and quick decision making power.

Energetic

A good reporter should physically energetic and vigorous.