Success In Life

Shameful secret: It's possible to recover a life lost to hoarding - Rock Hill Herald

noreply@blogger.com (Success In Life) — Wed, 11 Nov 2009 14:45:00 +0000

MINNEAPOLIS -- It starts with one box. Because that box is handy, you stack another one on top of it. The magazines land there, then the mail. Some letters spill to the floor, hidden by a shopping bag set down, just for the moment, because you had Read More

- U.S. president, advisers to meet over U.S. Afghanistan strategy. - Chinese economy accelerates in October. - Geithner voices support for strong dollar and budget fixes Read More

Social Networking

noreply@blogger.com (Success In Life) — Mon, 09 Nov 2009 17:15:00 +0000

Google Suggest Goes Worldwide

Google Suggest was released in the U.S. about seven months ago, and when it came to search terms like "supercalifragilisticexpialidocious," the tool could be a helpful, allowing you to type just seven letters instead of thirty-four. And now, people outside the U.S. will also be able to benefit, with some neat region-specific twists tossed in.

Yes, if you type "superc" into the main search box of Google UK, Google Ireland, Google India, or a number of other localized versions, you'll see the full Mary Poppins word given as a suggestion. On the Official Google Blog, David Kadouch explained, "Google Suggest now covers 155 domains in 51 languages."

But the really neat part is this: "We've localized our suggestions to account for various cultural and local factors to offer suggestions that look familiar to our users."

So if, for example, you type "liver" into the Google.com interface, you'll see recommendations related to various health issues. But try it with Google UK interface, and the suggestions lean towards the city in England and the Liverpool Football Club.

You can test Google Australia with "kangaroo" and Google Ireland with "pubs," too, if you please.

Although Google Suggest wasn't too impressive when it first came out, this is a fairly interesting turn of events.

Blogging

noreply@blogger.com (Success In Life) — Mon, 09 Nov 2009 17:15:00 +0000

Google Suggest Goes Worldwide

But the really neat part is this: "We've localized our suggestions to account for various cultural and local factors to offer suggestions that look familiar to our users."

You can test Google Australia with "kangaroo" and Google Ireland with "pubs," too, if you please.

Although Google Suggest wasn't too impressive when it first came out, this is a fairly interesting turn of events.

CBS show sales help offset drop in 3Q ad revenue - WCAX

noreply@blogger.com (Success In Life) — Sun, 08 Nov 2009 20:00:00 +0000

quarter advertising revenue at CBS Corp. but the company said ad trends are improving in the final three months of the year. "The light at the end of the tunnel continues each day to get brighter," Sumner Redstone Executive Leslie Moonves Read More

Makers of Fast Moving Consumer Goods (FMCGs) are setting aside a much larger slice of their sales towards advertising and promotions (A&P) this year. Take the case of Hindustan Unilever. Its advertising and promotion spends in the six months ended Read More

Zee Entertainment’s advertising revenues will get a fillip from the popularity of the regional channels that it has acquired from Zee News. Zee Entertainment stands to gain substantially from the channels it would get to own after Zee News de Read More

Twitter

noreply@blogger.com (Success In Life) — Sun, 08 Nov 2009 17:15:00 +0000

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noreply@blogger.com (Success In Life) — Sun, 08 Nov 2009 17:15:00 +0000

Affiliate Programs

noreply@blogger.com (Success In Life) — Sat, 07 Nov 2009 17:16:00 +0000

PubCon South: Universal And Personal Search

How can you make sure your site ranks well in SERPs when there are many more things to consider when doing SEO? The PubCon South session "Universal and Personal Search - This Changes Everything" offers the answers.

Coverage of PubCon South Austin continues at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week. In the following interview, Mike Grehan talks about Universal search:

More WebProNews Videos

Brian Combs, Senior VP, Apogee Search touched on the vertical search types including video, local, image and blog.

"It's not all text anymore. We're now looking at rich media experiences," said Combs. Vertical listings are often more prominent and accessible to all searchers. Many verticals are less competitive and help with reputation management.

Best practices:

SEO has become more complicated

Assess current inventory

Define the search landscape for your category (consider enhanced video)

Start with images

Then target local results

Start a blog

Keep message consistent

Don't forget your keyword research

Amanda Watlington, Ph.D., Searching for Profit, said, "today we have to look beyond the site. SEO must be the visibility manager, not a soloist."

Overall, priorities have changed because there is a lack of focus on some SEO programs.

Steps to Success:

Inventory the available digital assets

Look for overlooked opportunities

Audit current optimization success

Find the gaps and close them

Plan an attack based on business needs, not on what you think engines want

Monitor the results

Get smart with the metrics

Jackie Bodine

Product Manager

Google

Jackie Bodine, Product Manager, Google, said many times you don't know ahead of time what the best result you want is.

Google Universal Search:

Comprehensiveness - images, maps, news, video, books, and more (not just Google content)

Relevance - run every query against every index. Decide what to show only after they collect all data and then blend results in single ranked list.

Presentation - summarize the content in the most efficient way possible and keeps results easily scan-able

Google wishes: 3 themes:

Improving relevance

Help users explore

Improved results summary

For webmasters this means that webmaster guidelines still apply.

Take advantage of prominent new verticals:

Publish high-quality images

Create Google Video Sitemap

Submit your feed to Google Product Search

Create high-quality company blog

Update business listings in Local Business Center

"The best way to get good ranking is to have good content," said Bodine.

WebProNews Reporter/Anchor Abby Johnson contributed to this report.

Make Money Online

noreply@blogger.com (Success In Life) — Sat, 07 Nov 2009 17:15:00 +0000

PubCon South: Universal And Personal Search

Brian Combs, Senior VP, Apogee Search touched on the vertical search types including video, local, image and blog.

Amanda Watlington, Ph.D., Searching for Profit, said, "today we have to look beyond the site. SEO must be the visibility manager, not a soloist."

Overall, priorities have changed because there is a lack of focus on some SEO programs.

Jackie Bodine

Product Manager

Google

Jackie Bodine, Product Manager, Google, said many times you don't know ahead of time what the best result you want is.

Google wishes: 3 themes:

Improving relevance

Help users explore

Improved results summary

For webmasters this means that webmaster guidelines still apply.

"The best way to get good ranking is to have good content," said Bodine.

WebProNews Reporter/Anchor Abby Johnson contributed to this report.

Google's Music Service In China Attracting Advertisers - WebProNews

noreply@blogger.com (Success In Life) — Sat, 07 Nov 2009 08:30:00 +0000

Google's music service in China hasn't achieved much so far; no one should look for Google's next quarterly financial report to say it's brought in hundreds of millions of dollars in revenue or toppled Baidu. But neither has it failed, and one person Read More

Google says its Google Dashboard is designed to let users see what data the search giant has saved on users in 20 of its products. But critics question how private Google's data is and how easy it is to set privacy controls. Some of the data can be Read More

SAN FRANCISCO - Google on Thursday opened a window for users to see what records the Internet giant keeps regarding their activities at YouTube, Gmail, Reader and other accounts. Dashboard summarizes data kept about use of more than 20 of the Read More

Microsoft lays off 800 people - Computerworld Australia

noreply@blogger.com (Success In Life) — Fri, 06 Nov 2009 02:45:00 +0000

Microsoft is laying off another 800 people, adding to the 5,000 the company has already let go this year. The Techflash blog first reported the news. The affected people are based around the world and work in various groups and will be notified on Read More

As mentioned, Roadguy was in Utah and Las Vegas last weekend, and of course there were plenty of eye-grabbers along the streets and highways. Here's one of the first sights after picking up the rental car in Sin City: We fled town upon arrival Read More

Late in what was still a close game, Jay Triano sidles up to Antoine Wright and asks him if he’s loose and ready to go. Wright politely declines, Jay doesn’t have a heart attack from surprise and the Raptors pull away for a victory Read More

It is said that in Britain, the best and the brightest go into government but in America, the best and brightest go into business. You can argue that but there seems little doubt that we have built a two-class society in America. No, not the "two Read More

Tina Dupuy of our sister blog FishbowlLA has an interview with Richard Rushfield, who (get this) quit his job at the Los Angeles Times -- not laid off, quit -- to write for a blog. OK, it isn't just any blog, as Dupuy points out, but the popular Read More

Teachers convention provides boost to local economy - Atlantic City Press

noreply@blogger.com (Success In Life) — Thu, 05 Nov 2009 12:00:00 +0000

Teachers convention provides boost to local economy - Atlantic City Press
They're not big gamblers, and most don't stay overnight. But the arrival of an estimated 50,000 educators for the annual New Jersey Education Association Convention this week is being welcomed as a two-day economic stimulus plan for the region. "In

Internet Marketing

noreply@blogger.com (Success In Life) — Wed, 04 Nov 2009 17:15:00 +0000

Getting More Income Out Of Your Existing Site

I probably don't have to tell you that people are looking for ways to make extra income in this economy. Luckily there are ways you can get extra revenue out of sites you already have.

A Google spokesperson tells WebProNews that the company is seeing more and more people doing just that. "We've also been seeing regular people capitalizing on changes in consumer behavior (ie, more people searching for recipe sites and therefore stay at home mom's creating recipe blogs as a result)," he says.

The bottom line is that there are real people pulling through the economy by giving more focus to their existing sites. The spokesperson cites Tim Carter as an example. He runs AskTheBuilder.com, and has seen a significant significant increase in traffic and revenue even during the recession.

Sidenote: Google AdWords evangelist Frederick Vallaeys spoke with Mike McDonald at Search Engine Strategies NY this week about a "recession keyword tool" for AdWords that can help advertisers "do more with less:

More WebProNews Videos

Kim Malone Scott, director of sales and operations of AdSense has some AdSense ideas for users to boost their income. For one, she notes that more ads don't necessarily mean more money.

"Test different combinations and numbers of ad units on your site," she says. "There's usually a 'tipping point' where you hit a ceiling of how many ads your users will accept -- push it too far and you could hurt reader engagement, traffic, and in the long run your earnings."

She also suggests experimenting with the different AdSense ad sizes, and stresses the importance of web design. Using Google's Website optimizer tool, which I recently discussed is a good way to test different designs. Things to take into consideration include:

- Font Size

"Colonial Candles increased font size, highlighted certain text and saw a 20% lift in sales made on its site, which translated to $20,000," says Scott.

- Color

Scott says NerdyShirts tested a white button versus an orange button and saw a 6.9% increase in conversions. "Big red buttons tend to work."

- Call-to-action

"Run different special offers and see which lifts your sales the most," she says citing Moishe's Moving, which tested three different promotions: $100 off the move; free moving boxes ($80 value); and 1-hour of professional packing ($130 value). The $100 off promotion moved the most sales for them.

Sure, when Google talks about this stuff, they're keeping their own AdSense product in mind, and for many people that alone is enough to get some extra income. Much of this advice can be applied to any advertising you may include on your site though.

People are out there making it happen. There's no reason you can't do so yourself with some effort and free tools that are available to you.

New AdWords Templates From an Analytical Standpoint

Google recently launched some new templates for the AdWords Display Ad Builder. These templates cater to rich media and video ad content.

The templates allow advertisers to highlight several different products in one ad, and send them each to different landing pages with unique URLs. If you're not familiar with the templates, watch the following clip:

The templates offer a way to potentially get consumers more engaged with ads, but from an analytics standpoint, they can also curb bounce rate. "Using Google Analytics, you can add tracking parameters to the end of each destination URL, telling you exactly which items users found to be most interesting in the ad," explains Ryan Hayward at the Google Analytics Blog. "This will give you insights on your creative, such as which items to focus on and how prominently they should be featured in the ads."

He gives an example of running ads selling different kinds of shoes with unique landing pages. You can take the analytical data and figure out which shoe is getting clicked on the most, then tailor your campaign to focus more on that particular shoe.

I'd go a bit further and say you could look at the ones that aren't getting clicked on as much and perhaps make adjustments in how they are being presented.

So in other words, the templates are not only giving you a way to sell various items through a single clickable ad, but they can ultimately help you decide which products need more focus, for better or for worse.

Online Ad Revenue Up 10.6%

Internet advertising revenues in the U.S. remain solid, reaching $23 billion in 2008, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.

Overall 2008 revenues totaled a record $23.4 billion, surpassing 2007's record of $21.2 billion by $2.2 billion or 10.6 percent.

Fourth-quarter revenues of $6.1 billion mark the first time the interactive advertising industry reached and exceeded $6 billion in a single quarter. The figures represent a $154 million or 2.6 percent increase from 2007's fourth quarter, which had revenues of $5.9 billion.

"We are seeing an ongoing secular shift from traditional to online media as marketers recognize that ad dollars invested in interactive media are effective at influencing consumers and delivering measurable results," said Randall Rothenberg, president and CEO of the IAB.

"In this uncertain economy, where marketers know they need to do more with less, interactive advertising provides the tools for them to build deep, engaging relationships with consumers-the experience marketers gain from this will deliver dividends especially after the economy turns around."

Search remains the main driver of revenue growth, showing a 19.8 percent increase over 2007. Digital video is still a small overall contributor, more than doubled its revenue with an increase to $734 million from $324 million in 2007.

As in 2007, retail, financial services, computing and automotive remained the four largest verticals among Internet advertisers in 2008. Consumer packaged goods, an industry historically slow to embrace interactive advertising, increased its share of total Internet ad revenues by 60 percent over 2007. The Internet is now the third largest ad-supported medium.

"Though some categories in the fourth quarter slowed or even dipped, reflecting the current economic challenges, the overall performance is up, confirming interactive's ever-growing importance to the successful marketing mix," said David Silverman, Partner, Assurance, PricewaterhouseCoopers.

Oppportunity

noreply@blogger.com (Success In Life) — Wed, 04 Nov 2009 17:15:00 +0000

Getting More Income Out Of Your Existing Site

More WebProNews Videos

New AdWords Templates From an Analytical Standpoint

Online Ad Revenue Up 10.6%

Internet advertising revenues in the U.S. remain solid, reaching $23 billion in 2008, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.

Overall 2008 revenues totaled a record $23.4 billion, surpassing 2007's record of $21.2 billion by $2.2 billion or 10.6 percent.

Lite reaches end of the road - Media Week Online

noreply@blogger.com (Success In Life) — Tue, 03 Nov 2009 10:00:00 +0000

LONDON - Associated Newspapers last week announced plans to review the future of the London Lite, putting 36 jobs at risk. London Lite: set to cut losses and follow thelondonpaper into oblivion The Lite's likely closure comes just weeks after News Read More

Logistics news: ISM takes steps to re-launch Logistics and - Logistics Management

noreply@blogger.com (Success In Life) — Mon, 02 Nov 2009 16:30:00 +0000

Logistics news: ISM takes steps to re-launch Logistics and - Logistics Management
In an effort to provide a fresh start for its members, the Institute for Supply Management (ISM) recently announced it is taking steps to "rejuvenate and reconstitute" its Logistics and Transportation Group (LTG). The ISM LTG was first established in

Introducing Lingonol™ - A proprietary Lingonberry Extract - NPI center
Cyvex Nutrition has announced that its launching Lingonol™ - lingonberry extract standardized to a minimum of 5% Proanthocyanidins known as PACs (mixture of proanthocyanidins A-type and B-type). “Lingonol™ represents the quality distinction of

Best Practices: Workshop offers tips for using social media - Des Moines Register

noreply@blogger.com (Success In Life) — Sun, 01 Nov 2009 23:45:00 +0000

The Greater Des Moines Convention and Visitors Bureau hosted a social media marketing workshop on Tuesday, uniting four local social media marketing specialists. The four-hour workshop, held at Connxions in Urbandale, attracted about 75 business Read More

PRLog (Press Release) – Oct 27, 2009 – It may be tempting to save money on marketing by focusing solely on Internet opportunities, but Seattle Biz Coach Terry Corbell says multi-channel marketing works best. In response to a query by a reader at Read More

Get answers to your most pressing marketing questions in fuelNet Monthly , your one-stop resource for effective communications strategies that result in secure, long-lasting customer relationships.. Learn more Niche marketing programs are very Read More

Most artists would rather be working in their studio than out marketing themselves. However, marketing is an important part of a successful artist’s career. An upcoming workshop from the Oklahoma Visual Arts Coalition (OVAC) will offer tips for Read More

Advertising Copywriter - Mediabistro.com

noreply@blogger.com (Success In Life) — Sun, 01 Nov 2009 23:45:00 +0000

If you answered YES! YES! YES! We should talk. We're looking to hire an Advertising Copywriter to develop concepts and copy for national commercials (yep, that includes the Super Bowl), radio shows, video blogs and just about everything in between Read More

Pistons guard Rodney Stuckey hires family friend as agent - Detroit Free Press

noreply@blogger.com (Success In Life) — Sun, 01 Nov 2009 08:45:00 +0000

MILWAUKEE -- There is a lot of news in the NBA about teams making decisions on whether to pick up the options of young stars entering their third and fourth seasons before Monday's deadline. That's one thing Rodney Stuckey and the Pistons have Read More

Well, it's the last day of October and it's a busy night. Let me review quickly. 1. Halloween: for those of you who are celebrating this holiday and brave enough to combat the elements. This year there appears to be more concern about the swine flu Read More

Gunman kills office worker, self near Rosedale - San Francisco Examiner

noreply@blogger.com (Success In Life) — Sat, 31 Oct 2009 14:30:00 +0000

Gunman kills office worker, self near Rosedale - San Francisco Examiner
ROSEDALE, MD. — Baltimore County Police say a man walked into an advertising company near Rosedale and shot a man several times, killing him. It happened about 12:30 p.m. on Friday. Police spokesman Bill Toohey says the gunman then walked outside

jexbo Teams with SmallBiz America Radio to Help Self-Published Authors - dBusinessNews.com

noreply@blogger.com (Success In Life) — Fri, 30 Oct 2009 05:15:00 +0000

jexbo Teams with SmallBiz America Radio to Help Self-Published Authors - dBusinessNews.com
jexbo.com, the site for self-published authors, and SmallBiz America ’s streaming radio channel for small businesses to provide self-publishing tips, free marketing and more Dearborn, MI – October 12, 2009 – Today, jexbo.com, the site for self

Miller Mosaic, LLC Introduces Power Marketing – Putting Power in - PRLog (free press release)
What is power marketing? Quite simply it is putting the power of marketing into the hands of business owners by combining traditional marketing principles and Internet marketing strategies. Until recently the power of marketing was in the hands of

Carl Sandburg College CABI Classes for November - Daily Review Atlas
GALESBURG — Carl Sandburg College Center for Agriculture, Business and Industry (CABI) is offering the following workshops and courses during November. All the classes will be held at the Educational Technology Center in the Sandburg Mall in

Chiropractic Marketing Online Coach Launches First-of-a-Kind Wealth - Chiropractic Economics

noreply@blogger.com (Success In Life) — Wed, 28 Oct 2009 23:15:00 +0000

Chiropractic marketing expert, Dr. Matthew Loop, launches a new, first-of-a-kind club aimed at helping fellow chiropractors improve their income using the internet, more specifically affiliate marketing. Atlanta, GA (PRWEB) October 19, 2009 Read More

Odds 'n' Ends: Maria Shriver in traffic hot water again - Everett Herald

noreply@blogger.com (Success In Life) — Tue, 27 Oct 2009 13:45:00 +0000

California first lady Maria Shriver appears to need a refresher on California traffic laws, based on a video posted Monday that shows her parking in a so-called red zone. Two weeks ago, she apologized after the Web site TMZ.com posted photographs and Read More

StockPreacher.com announces an investment report featuring Qwest Communications International Inc. (NYSE:Q). The report includes financial and investment analysis, analyst consensus, and pertinent industry information you need to know to make an Read More

Blog

noreply@blogger.com (Success In Life) — Mon, 26 Oct 2009 16:30:00 +0000

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noreply@blogger.com (Success In Life) — Mon, 26 Oct 2009 16:30:00 +0000

Online rally may sidestep newspapers - The Malaysian Insider

noreply@blogger.com (Success In Life) — Mon, 26 Oct 2009 02:45:00 +0000

NEW YORK, Oct 26 — It was a good day for newspaper websites when Mercedes-Benz USA introduced its updated E-Class cars this summer. Mercedes bought out the ad space on the home pages of The Washington Post, The Wall Street Journal and The New York Read More

PRLog (Press Release) – Oct 25, 2009 – Concord,Ontario- E-Hanger In-Home media is proud to announce that, on October 22, it won a silver award at the Recycling council of Ontario’s Waste Management Awards for most sustainable product of 2009 Read More