Real to Reel

Full Sail's EBMS Program: Training the Entertainment Leaders of Tomorrow

2012-05-24T10:24:00.000-07:00

Ladies and Gentlemen:

I am proud to tell you that I have completed my Graduate program at Full Sail University. CLASS OF 2012!!! I have created a presentation on my reflection of the Entertainment Business Master's of Science program over the past year. I would like to thank each of you for taking the journey with me and please take a look at the presentation by clicking on the following link.

Link to Presentation: http://youtu.be/ve4MZMKonQQ

In my theme of this blog, I like to give ratings and I definitely give the EBMS program 5 stars out of 5 for development and curriculum interaction provided for the student.

Thank you for your time and attention. This is KB and this has been Real to Reel.

Hasbro's Battleship

2012-05-21T11:38:00.001-07:00

Well Ladies and Gentlemen,

I bring another special blog from Real to Reel. This particular blog will be somewhat sentimental to me because it will be my last blog post under the Entertainment Business Master’s of Science program with Full Sail University (Class of 2012!!!). I have achieved my goal of completing a Post Graduate program in my desired field of Entertainment. In this post, I will discuss a few current issues with the film industry that has caught my attention.

I recently viewed Hasbro’s Battleship film this past weekend and thoroughly enjoyed it. Being prior military, I naturally scanned the movie for flaws in continuity and poor portrayals of naval personnel, which I didn’t find. What I did find was a well-written script and overall well produced film based upon a popular board game. I actually forgot the film was centered on the board game until the closing scenes of the movie. This film was definitely one worth the price of admission.

I give Hasbro’s Battleship 4.75 stars out of 5 for great story development and effects. They did such a good job with Transformers and continued the successful method with this film.

I am noticing the latest films that have been released have been adaptations of various muses. We have seen our favorite superheroes and childhood fairytales come to the silver screen in more than one adaptation in recent years. There have also been film adaptations of popular video games and now we can add popular board games to that list, which I thought would stop with Dungeons and Dragons. Don’t even try to count the number of book turned film adaptations that we have witnessed in the past 18 months.

Honestly, I am not complaining about this method because I have been enjoying its results. What I am referencing the fact that we (the audience) need more originality because we are becoming accustomed to remakes. For example, how many of us have seen Spiderman, Batman, and Snow White unaccountable amounts? Yet we cannot wait for the new version (film) to premiere because of the new twist that Hollywood has put on the film. Being the film fanatic that I am, I simply feel that Tinsel town needs to hear my voice, as well as others, and know that we crave originality and for them to actually execute.

Thank you all for taking this journey through Full Sail University with me and faithfully reading my blog post. Although I have finished my program, I will continue to post on this blog weekly.

This is KB and this has been Real to Reel.

Marvel's Avengers: Heavy Hitting Blockbuster (In more ways than one!)

2012-05-08T19:41:00.000-07:00

Ladies and Gentlemen:

I am back with another movie review post. This time I have the pleasure of discussing Marvel’s Avengers, which is currently in movie theaters. The film has already broken records after its opening weekend to become the biggest selling film during it opening weekend.

Marvel’s Avengers, in my opinion, was definitely NOT a waste of time or money. I make this statement with the up most confidence. It may even have been one of the best films that I have seen in the past few months. I was so intrigued by the previews for the film that I went to the midnight screening to see it before everyone else. From the beginning to the very end (an by the term “end” I mean the “continued” ending) I was lost in the world of Avengers. I could not believe that there were not any dreadfully slow parts to this film as there should not have been. As a matter of fact, if you stepped out to go to the concession stand or the restroom you would have missed a piece of vital information.

As I sit here describing my thoughts and experiences of the film, I ponder whether I should give you (the reader) a basic overview on the storyline of the movie or just dive in and give you a full description of the film. So after quickly pondering about my decision, I think the basic overview will do for right now. Being that it is such a great film I do not want to spoil it for you (the reader).

The storyline to Marvel’s Avengers is the point where all the team members of the once defunct (before it ever actually started) Avenger’s program assemble. Those members being Captain America, Iron Man, Thor, the Hulk, Black Widow, and Hawkeye. For the die-hard Avenger fans, like myself, there are no references to the other original members such as Black Panther, Wasp, and Giant Man from the original comics. The Avengers face an ill-hearted Loki, Thor’s brother, whom wants to take over the world and rule it as his own. Loki and the Avengers face off in an epic battle over the fate of the Earth as cliche as it sounds.

I cannot state enough how eye-catching this movie is for the audience. The movie definitely sews all of the previously released character storylines together. It also leaves the audience wanting more and speculating about the remaining films within the Avengers franchise. I leave you with two points for this film. First of all, GO SEE THE FILM…SOON! Lastly, make sure you keep and eye out for the Hulk and his antics.

This film definitely gets 5 out of 5 stars for the completeness of the action, storyline, comedy, drama, and everything else that the film has to offer.

This is KB and this has been Real to Reel!

Want to Start a Business? Start with the Business Plan: Part 2

2012-04-24T12:34:00.000-07:00

In my last post, I expressed that I am currently taking a class in Business Plan Development and nearing the end of my Post-Graduate studies at Full Sail University. I also told of my desire to become a successful entrepreneur within the entertainment industry and wanting to develop the best possible business plan that I can for my company. In desiring to develop the best business plan for my company I researched two individuals, Mr. Nathan Furr and Mr. Paul Heyworth that emphasize the importance of developing a fully established business plan.

Mr. Furr caught my attention because he speaks about focusing primarily on developing a business model process for my company before focusing on the business plan itself. I found this piece of information to be very valuable because how else would I be able to create my business plan if I am not sure how my business will operate. So I began constructing my business model and its process of

operation to give me a better sense of my business. By doing this, it was very easy to develop my business plan.

Mr. Heyworth deals with the finance side of the business sector but endorses the importance of having a business plan just the same. He also expresses that having a business plan cannot be overlooked even if a person is not seeking finance and is important if only benefiting oneself. After reading this, I began to develop a business plan with every section from the executive summary to the budget to the fullest extent and as if my life depended upon it (just a statement). Mr. Heyworth also made the point about business plan giving possible investors the confidence to invest in my business. I find this very important because it relates the business plan to my business as a resume to myself. I wrote my business plan with an outline to give it an identity to be precisely and clearly recognized by the possible investors.

Lastly, after developing my business plan I believe that possible investors will be interested in the identity and originality of my company. They will be most interested in the Company’s mission, Industry Analysis & Trends, and the budget of the operation. Investors will want to have a clear understanding of my company through the company’s Mission. They will want to know that I have a clear understanding of the industry and how my company will fit within it from the Industry Analysis and Trends. Lastly, the investor will want to inquire about how their money will be spent and paid back via the budget of my business plan. I believe that the sections will be what the investor will desire to view most of all.

In conclusion, I have learned much more than I ever possible imagined. Not only have I learned persistent amounts of information for developing a business plan but gained a large amount of understanding for it as well. I feel confident about my company and myself from my business plan.

This has been Real to Reel and I’m KB bringing you another informative post.

Want to Start a Business? Start with the Business Plan.

2012-04-01T09:48:00.000-07:00

So I am nearing the end of my Post-graduate studies at Full Sail University and I am currently studying “Business Plan Development”. Although I am fairly excited about nearing the end of my learning process, I am much more interested in developing my business plan to become a successful entrepreneur within the entertainment industry at this time. I have been reviewing “experts” takes on having a well-documented business plan for the past week and chose two established people to blog about this week; Mr. Nathan Furr and Mr. Paul Heyworth.

I want to focus on their feelings on the importance of having business plans being that both have been in the realm of business for quite an extended period of time. In short, I want to know what simple fundamentals of business they carry around with themselves on a daily basis.

I discovered Mr. Nathan Furr because I am an avid Forbes.com reader and came across his published blog about, you guessed it, “business plans”. Mr. Nathan Furr currently teaches entrepreneurship at BYU and received his doctorate from the Stanford Technology Ventures Program at Stanford University. In his blog, “Burn Your Business Plan!” Mr. Furr speaks strongly about having a business model process before having a business plan. According to (Furr, 2012), the business model process is more important because it recognizes all business aspects, which should be tested and learned, to become and stay successful. After which should the business plan be produced to reflect the business structure derived from the business model process. He does not state that the business plan is useless but rather that it should be done after reflecting upon the important aspects of one’s business pros and cons.

Mr. Paul Heyworth, Director of Business at Orvia Group Limited and Director of the Business Venture Group Limited, provides my second source on the importance of having a business plan. Mr. Heyworth has over 40 years of experience within the business industry with 32 years in the Financial Services Industry and 9 years in the Management Consulting Industry. He feels the “importance of business planning cannot be overlooked even if your business is not seeking finance” (Heyworth, 2009). Heyworth states that it is also useful to have a business plan even if it only benefits oneself. Also that a business plan should clearly recognize a businesses goals and targets because without them, how do you measure what has been achieved? Lastly, Mr. Heyworth conveys how a “business plan gives investors the confidence to invest in your business” (Heyworth, 2009). All of which are very important points to have an established business plan.

In conclusion, these two experts have given me additional sense as to why I should development my business plan(s) as much as I can. My business plan and processes will give me the ins and outs, pros and cons, and plan of action to run the successful business that I desire.

This is KB and this has been Real to Reel. Now get planning!!!

References:

Furr, N. (2012, February 24). Burn your business plan!. Retrieved from http://blogs.forbes.com/nathanfurr/

Furr, N. (2012). Retrieved from http://blogs.forbes.com/people/nathanfurr/

Heyworth, P. (2009). Expert view: Do I need a business plan?. Retrieved from http://www.lancashirebusinessview.co.uk/news-details.htm?news_id=212

Heyworth, P. (2012). Retrieved from http://www.linkedin.com/pub/paul-heyworth/19/74b/a61

Weekly Review of John Carter: Disney's Newest Hero

2012-03-12T20:06:00.000-07:00

Ladies and Gentlemen, this is KB and I’m back once again with another weekly Real to Reel post and review from on new movies currently in theaters. This past weekend I had the pleasure of viewing a delightful film from Disney called “John Carter”. This movie is clearly one of Disney’s successful installments of non-animated adventure films.

John Carter takes place in the 1800s and between the two worlds of Earth and Mars. Yes, I did say Earth and Mars! The movie opens up in 1881, post civil-war era with our protagonist, main character, John Carter walking through the streets of New York City. Apparently being followed, John Carter has sent an urgent telegram to his nephew, Ned, to “come see him at once”. By the time Ned reaches his uncle, it is revealed that it is too late because John Carter has passed away and left all his rightful belongings to his favorite nephew, Ned.

John Cater has left Ned a large estate and an even larger amount of monetary wealth. Yet of all that Ned acquires in his uncle’s will, it is John Carter’s journal that seems the most important. As Ned reads the journal, it takes him back 13 years to when John Carter’s adventure began. The adventures of John Carter begin in the year of 1868 in New Mexico. As Ned reads on, he learns of his uncle’s fight with the U.S. Union Soldiers and a tribe of Apache Indian bandits. Also of his exploration and findings of gold and a mysterious “Spider” figure.

The story takes a turn for the weird once he goes in description of his deportation from Earth to Mars (or Barsoom as it is called by the natives). John Carter awakens to find himself in a foreign land and realizes that he has supernatural abilities. Ned goes on to read about his uncle’s involvement with the natives and being caught inside of civil war within the planet.

John Cater is definitely an enjoyable movie for all to see. The movie has a well-written story, which includes action, adventurewww.imdb.com/title/tt0401729/, science fiction, and a love story. This has been one of the best films that I have seen for overall and would definitely recommend it for anyone interested in seeing a well-rounded movie over a warm bag of popcorn and a cold drink.

I will have to give this film a 4.75 out of 5 stars because it doesn’t leave of any indication that there will be a sequel when there should be one.

Once again (as I normally end) this has been Real to Reel and I am KB saying “Be Easy”! Now go see the movie!

Review: Ghost Rider 2: Spirit of Vengeance

2012-03-03T14:06:00.001-08:00

Photo Courtesy of IMDb (2011)

So as I have promised for the past week or so, I am returning with posts of my latest major film reviews. During this time of the 2012, there have been plenty of interesting movies to choose from for review. This time around, I chose Ghost Rider 2: Spirit of Vengeance for my subject of review. I am very happy to do so for particular reasons that will become clear throughout this post.

First of all, I have to say that when I first heard during the end of 2011 that a sequel to Ghost Rider would be premiering; I was ecstatic. I began searching various Videos on Demand (VOD) websites such as www.Youtube.com and www.WorldStarHipHop.com to find trailers and sneak peeks for the film. So after patiently awaiting the sequel for one of my favorite films and comic book characters. I was awarded the opportunity to see Ghost Rider 2: Spirit of Vengeance.

Check out the trailer of the movie for yourself by clicking on the hyperlink for the websites above.

I will be completely honest with my opinion and review of the movie to benefit those that have not had the opportunity to see it as of yet. Let me start off by informing any potential viewers of this film that it has totally separated itself (in storyline) of the first Ghost Rider film. Although Nicolas Cage has returned to play the famed part of Johnny Blaze/ Ghost Rider, the movie gives no reference to the original Ghost Rider film. After viewing the introduction to Ghost Rider 2, the viewer will notice that it does not coincide with how the original Ghost Rider movie concluded.

Throughout the progression of the movie, I noticed that it focused more on the visual effects rather than the storyline. The movie also never focused on the main trait of the Ghost Rider character when faced with opposition. MY GOODNESS…the Ghost Rider never cast judgment and sucked the soul of anyone that deserved so! The Ghost Rider producers and writers must have overlooked this important aspect of the franchise. What were they thinking?!

In conclusion, for those that believe they will be viewing a continuation of the first film in Spirit of Vengeance; they will be disappointed. It seems as though there should have been another sequel between the two films to give them some sort of connection. I will state that the one eye-catching part of the film would be the backstory of the Ghost Rider character. This gave clarification to the origin of the Ghost Rider, which AGAIN, was the most entertaining part of the movie. It is imperative that I inform those interested in viewing this film to WAIT until this film comes to NETFLIX, Blockbuster, Redbox, or any other DVD/VOD rental service before standing in line and purchasing an overcharged ticket for this film.

So here is my rating for this film for those interested…2.75 out of 5 stars. I simply based this rating on the liking of the visual effects and backstory of the Ghost Rider.

Until next time, this is KB and this has been Real to Reel!

Extra, Extra…Read All About It!!! Infringement On The Loose!

2012-02-22T16:33:00.000-08:00

I know as of lately that I have not posted my typical movie reviews and replaced them with other aspects of the entertainment industry. I assure you that I will continue my film reviews soon enough. So let’s get to the matter at hand. I would like to provide additional insight and reviews to my intellectual property infringement within the entertainment industry post that I provided a few weeks ago.

I researched a few podcasts from a credible source to obtain knowledge of various types of infringement and display factual cases for examples. I found them to be very informative to anyone interested about the legalities within the entertainment industry. I have included those podcasts as well as my views and opinions for the readers to take a look at themselves.

1. Entertainment Law Update Podcast

Episode 8 – Rights of Publicity, Et. Al.

Speakers – Gordon Firemark, Esp. and Tamara Bennett

January 25, 2009

http://www.entertainmentlawupdate.com/2010/01/entertainment-law-update-podcast-episode-8-rights-of-publicity-et-al/

In this podcast, Mr. Gordon Firemark, Esq. (Los Angeles) and Ms. Tamara Bennett (Dallas-Fort Worth) discuss several (actual) cases of “Intellectual Property Rights” and their infringement. Within the cases were infringements such as Trademark Infringement and Copyright Infringement and whether “Fair Use” was practiced. Most of the discussed cases dealt with major entertainment companies and/or celebrities. After listening to the discussion of podcast, I gained a stronger sense to protect all IP (Intellectual Property) works whether big or small. In other words, no matter if the IP are photos that my company will use to promote and/or advertise business or a film that my company has produced…protect it!

2. Entertainment Law Update Podcast

Episode 13 – Copyrights, Trademarks, Fair Use, and Net Profit.

Speakers – Gordon Firemark, Esq. and Tamara Bennett

August 25, 2010

http://www.entertainmentlawupdate.com/2010/08/episode_13/

In this particular podcast, Mr. Firemark, Esq. and Ms. Bennett discuss further practices of copyrights and trademarks. They also go into detail about “Fair Use” and the need for license agreements. The speakers use actual cases in which opposing parties did not have a license agreement between them. Thus resulting in court cases of copyright and trademark infringement. This podcast was very enlightening because people can be misinformed on how the misuse of another’s derivative work(s) or trademark(s) and logo(s) can become a violation. In conclusion, I have learned that no matter what type of item(s) a person(s) intends to use…Ensure that it does not belong to someone else. If so, gain permission to use that particular item(s) or else it could become costly.

3. Entertainment Law Update Podcast

Episode 22 – Violent Games, (anti) Slapps and other painless fun.

Speakers – Gordon Firemark, Esq. and Tamara Bennett

July 14, 2011

http://www.entertainmentlawupdate.com/2011/07/761/

Gordon Firemark, Esq. and Tamara Bennett speak on subjects and items that others do not typically discuss. Cases such as the popular Mike Tyson/ Hangover II tattoo were used to display a violation of Trademark Infringement even on items such as tattoos. Other cases discussed the use of the Copyright Act and Copyright Infringement for other fields such as the Video Game and Mobile Phone Industries. As a fan of tattoos, mobile phones and video games, this podcast has given me a sense of insight towards items outside of the film and music industry where these violations happen more often. Since listening to this particular podcast, I have kept an watchful eye of all items within my company that will be used to promote and advertise. Also those that will be used in the everyday operations of my business.

Final Thought

These podcasts were very informative and definitely gave me additional insight on the practices of copyrights, trademarks, and fair use within the entertainment industry. I plan to use this information to build a stronger practices for my business plan and operations.

If you would like to check out Mr. Gordon Firemark, Esq. and Ms. Tamara Bennett podcast and/ or contact them here is their information:

Website: www.Entertainmentlawupdate.com

Email: Entertainmentlawupdate@gmail.com

Twitter: ENTLAWUPDATE

Gordon Firemark, Esq. website: www.firemark.com

Tamara Bennett website: http://www.tbennettlaw.com

Until the next time...this is KB and this has been Real to Reel.

Violations within the Film Industry...Ready, Set, Copyright!

2012-02-05T07:27:00.000-08:00

(Photo taken from Media Institute)

How many times have you seen this sign and others similar to it on your DVDs? Have you ever paid any attention to them? So you guys know that I am a film buff and would even go a little further to call myself a film fanatic. Being so, one has to not only pay close attention to what is taking place on the silver screen but also know about that which occurs behind the scenes as well. So for your knowledge, I will provide some information and insight on the area of legal issues and liabilities within the film industry. I will start off by defining and giving examples, in forms of recent and actual legal cases, of those particular legal liabilities such as copyright infringement, trademark infringement, and intellectual property clearance violation.

Let’s begin with copyright infringement, which according to the U.S. Copyright Office, “occurs when a copyrighted work is made into a derivative work without the permission of the copyright owner” (U.S. Copyright Office, 2012). This is a very simple and informative statement that carries a lot of weight. There are many legal cases in which copyright infringement takes place for a multitude of reasons.

One particular case, that I remember pretty well, that dealt with this legal issue was centered around the film documentary “More than a Game”, which happens to be one of my favorite films. The film gives a visual account of LeBron James and his childhood friends/teammates’ bond and ascension through basketball. The film did very well with the audiences and film critics but did not go without its share of problems. The chant that the teammates used within the movie, “We Ready”, was remixed “into a hip hop song, by an artist named Ya Boy and put into the film’s soundtrack” (E. Gardner, 2011). A lawsuit between a Mr. Mason Hall and Lionsgate Films soon followed due to Mr. Hall stating that he composed a copyrighted version of the same song and title. Before Mr. Hall could pursue his case of “copyright infringement”, “he had to convince a judge that his song in question is really his” (E. Gardner, 2011).

The next liability is trademark infringement, which is a “violation of exclusive rights that are attached to a trademark without the authorization of the trademark owner” (Forbes, 2010). Being a big fan of the Godfather Trilogy and Marlon Brando, I’ve read about a lawsuit between Brando Enterprises and Rooms To Go. Sounds like two things that definitely have no comparison right?! Anyway, the case between the two parties claimed that Rooms To Go unlawfully violated trademark rights by naming a line of “sofas and sectionals as the Brando” (E. Gardner, 2011).

My final legal controversy would be that of intellectual property clearance violation, which is another form of copyright infringement. Many cases of clearance violation happen on a reoccurring basis over the use of intellectual property such as literary, music, etc. One case that sticks out in my mind would be that of the movie “All Things Fall Apart” starring Curtis “50 Cent” Jackson and Mario Van Peebles. The film went through a title change because it never received clearance from famed author Chinua Achebe, whom wrote the 1958 classic novel “Things Fall Apart”, which the film was originally titled. “50 Cent tried to settle out of court and receive use of the title by offering Achebe’s Foundation $1 Million dollars, but the foundation refused” (BET, 2011). These events and the final renaming of the film prolonged the release of the movie until the following year.

These cases reflect many of the legal issues that occur within the film industry. These legal issues are easy to occur without the proper time and attention being used to give the proper credit and/or gain the proper clearance. All of the cases presented could have been avoided by taking the proper precautions and research. So next time you watch your favorite film, take a minute and ponder the legalities that occurred to get it to the silver screen. Also make sure to pay attention to the copyright and trademark violation screenshots at the beginning and end of the film. DON”T TAKE IT FOR GRANTED!

(Picture taken from the Media Institute)

References:

(E. Gardner, 2011.) Hollywood Reporter. Lionsgate Sued Over Music Used In LeBron James Documentary. Retrieved from: http://www.hollywoodreporter.com/thr-esq/lionsgate-sued-music-used-lebron-232957

(E. Gardner, 2011.) Hollywood Reporter. Marlon Brando Estate Sues Over "Brando" Sofas. Retrieved from: http://www.hollywoodreporter.com/thr-esq/marlon-brando-estate-sues-brando-223596

(BET Staff, 2011.) BET Music. Famed Nigerian Author Wins Legal Battle Against 50 Cent. Retrieved from: http://www.bet.com/news/music/2011/09/14/famed-nigerian-author-wins-suit-against-50-cent.html

(K. Watson, 2010.) Forbes. Crash Course In Trademark Infringement. Retrieved from: http://www.forbes.com/2010/11/08/trademark-infringment-business-name-forbes-woman-entrepreneurs-rebranding.html

(No Author, 2012.) U.S. Copyright Office. Definitions. Retrieved from: http://www.copyright.gov/help/faq/faq-definitions.html

Getting that Script Out there!!!

2012-01-17T20:21:00.000-08:00

For some time now I have been practicing my screenplay writing skills (thanks to Final Draft) and have not pursued the act of actually have my script published. Since taking my current class at Full Sail University, I have become interested in the processes of publishing and distribution. I have found the process of publishing scripts, which will assist me in the next step of getting my script to the silver screen. Now having a step-by-step process, in my opinion, is the best knowledge that any aspiring person can receive. So I have listed some very important steps for publishing a script, which I am using as we speak to publish my own script.

Here we go:

· First of all, one must ensure that the script that you planned to turn in is formatted and edited correctly. The script must also have research information and a voice that speaks directly to its audience. In this case, we want it to speak clear enough to for the right persons to hear and take it straight to the silver screen.

· Secondly, begin writing query letters to a few agents (minimum of 3). Within the letters, ensure to include the genre of the script and a treatment.

· Next, search for a literary agent. They can be located via industry referrals or union directories.

· The next move will be to join a union. This move will help with the publication process by providing a support system. The union can help with the availability of your work to studios and producers. Also the union can provide the author with legitimism and originality. For the publication of the script.

· Lastly and most importantly, copyright (protect) your work! Make sure that you contact the U.S. Copyright Office to obtain the needed application and list of fees. I cannot stress the importance of this step enough. This process will prevent copyright infringement and publication of your material.

Hopefully the information I have provided you will be beneficial to you as it is for me. This is KB and this has been Real to Reel.

Sources:

http://www.jamesrussellpublishing.biz/advice1.html

http://www.lazybeescripts.co.uk/Publishing/Index.htm

From Cutting Room Floor to the Big Screen

2012-01-17T16:20:00.000-08:00

So since I have been attending Full Sail University for the past year and I have learned a tremendous amount about the entertainment industry. What is most exciting is that I have been learning about the Film industry that I did not learn in my undergraduate studies of Film and Theater. I learn about the production side of thing but now I am experiencing the business side of the house.

So I’m currently taking a Media Publishing and Distribution class in which I learn the concepts of, you’ve guess it, publishing and distribution within the entertainment industry. Now this is exciting to me because I have always had an interest in how a film makes it from the production studio to the movie theater. So now that I am able to gather the information on this particular process, let’s take a look at it. Now I will use bullets to individualize each step for clarification:

From Cutting Room Floor to the Big Screen

· Idea for movie is presented. (This is where the screenplay would be written)

· Treatment is written and presented to promote interest in the Film (idea)/screenplay.

· A studio or investor purchases rights to the Film.

· The film production team (director, producer, etc.) is brought together to make the film.

· The film production is completed and the film is sent to the studio.

· A licensing agreement is completed between the studio and distribution company. (To ensure the power that both entities have over the control of the film)

· The distribution company determines how many copies (prints) of the film to make.

· The distribution company shows the movie (screening) to buyers representing the theaters.

· Negotiation between the Distribution Company and theater(s) determine which movies will be leased and the terms of the lease agreement.

· Prints of the movie are sent to the theaters days before the official release date. (Gives time for additional promotions)

· The movie shows for a specific number of weeks (engagement). (Determined in the negotiations between the distribution company and theaters)

· The step we all know and love: We buy our ticket and enjoy the movie (or not).

· The engagement ends and the theater send the movie back to the distribution company and make a payment on the lease agreement.

As you see here there are a lot of steps to get those films you have loved, currently like, and desire to see in the future into the theater. Those steps take place before and after we enjoy them in our local theaters. This has been a very informative topic for me and I hope that it was for you guys as well. So for those, like myself, that desire to have a screenplay reach the majors; these steps should help you as they have helped me.

This is KB and this has been Real to Real.

Sources:

http://www.independent-magazine.org/magazine/2009/03/prepfordistribution

http://entertainment.howstuffworks.com/movie-distribution.htm

Important tool to use and understand in the World of Entertainment....Copyrighting!!!

2011-12-14T15:09:00.000-08:00

Hello World! I'm back for another intriguing entry into the world of Real to Reel. Last week I was discussing formatting for a track with up and coming, North Carolina hip hop artist, Keyahna Shanelle, she posed a question about copyrighting her work and other questions about copyright laws in general. I explained to her that my main focus within the entertainment field was mainly film and video but I couldn't resist finding out more about a general topic that circulates throughout the world of entertainment no matter the specific industry of it.

So I began browsing and researching the world wide web and came across a few sites and podcasts from credible resources about Copyright Laws, Copyright Infringement, and Copyrighting materials within the entertainment industry. Here is some information on them for you to check out:

1. Duke Law Podcast - "Copyright Liabilities"
Information on Ecology Lecture Services
Professor Jessica Litman
March, 30, 2007
  http://mediastream.law.duke.edu/mp3cast/03302007litman64.mp3

Within this podcast, Jessica Litman, a Professor at the University of Michigan Law School, speaks about how Copyright Laws give the "freedom", which she calls "copyright liberties" to enjoy and not exploit copyrighted material. She also touches on the importance of having your work(s) immediately copyrighted not only for the protection but for the protection of generations' enjoy to come. She I gained the aspect and understanding that one's original work whether visual, audio, or print must be protected with for the importance of history and science.

2. Entertainment Law Update Request - "Monkeying around with Copyright Law"
Gordon Firemark, Esq.
August 19, 2011
  http://www.entertainmentlawupdate.com/2011/08/elu-episode-023-monkeying-around-with- copyright-law/

In this particular podcast, the speakers, Mr. Firemark, Esq. and Ms. Bennett, discuss past (actual) cases as examples of copyright laws being enforced, copyright infringement, and other possible issues with copyrighting. The cases give clear and informative examples of how the copyright laws and practices apply within the world of entertainment on many different (artist, management and executive) levels. This podcast definitely gave a sense of insight as what to be mindful of as I enter the business and entertainment industries. I have to ensure that I protect my work(s) as well as research any possible similarities of my business plans and structures to others to better protect my assets as well as my investors.

3. Intellectual Property Colloquium - "Copyright Termination"
Doug Litchman, UCLA School of Law
  http://www.ipcolloquium.com/Programs/13.html

Within this podcast, Peter Menell, Professor of UC Berkeley, and David Nimmer, author and copyright guru, discuss the practices of modern day copyrighting. The speakers give an historical account of the development of copyrighting and its changes and practices from past to present (which most wouldn't know has not been around that long). Included within the discussion was the topic of "termination rights" ,which was very new to me, of copyrighted work(s) and how the author possess the rights to terminate the contract of copyright 35 years after the contract has been signed to sell their work(s) if desired. (Side note: Any work that is copyrighted is protected for the life of the original author plus 70 years.)

Final Thought:

These podcast are very informative and will hopefully answer your questions about copyrighting as they did my own. So I will now be taking my newfound information back to my friend and hopefully give her better understanding for protecting her work(s) as well as my own. The questions that I had over the years as far as copyrights go have been cleared up and now I will use them to build a stronger foundation for my business plan, strutcure and dealings.

Until the next time...this is KB and this has been Real to Reel.

O . . . EMMM . . GEEEEE!!! Girl Goes On Facebook . . . Brags That She Has THE MONSTER . . . And Claims She's Trying To INFECT EVERY DUDE SHE KNOWS!!! - MediaTakeOut.com™ 2011

2011-11-28T16:52:00.000-08:00

O . . . EMMM . . GEEEEE!!! Girl Goes On Facebook . . . Brags That She Has THE MONSTER . . . And Claims She's Trying To INFECT EVERY DUDE SHE KNOWS!!! - MediaTakeOut.com™ 2011

Read All About It...Unseen legalities within Entertainment!

2011-11-25T20:37:00.000-08:00

So I am sitting here reading up on my daily gossip for the day and I run across a few articles about about some of our beloved stars and programs. Seems that they have been in a little trouble recently and are working out their legalities. So let's take a look at a few stories that I ran past today:

1) "Sesame Street" Composer Pleads Not Guilty to Child Porn Chargers

Now this story hits home as being part of a generation that grew up on Sesame Street. One of the composers for the grammy-award winning Sesame Street plead "not-guilty" to producing, possessing, and distributing pornography of a 4-year old child. The composer, Fernando Rivas, is currently under house arrest. Rivas was arrested in April 2011 after photos of the 4-year old being restrained "bondage-style" were discovered. Rivas admitted to having sent those photos to two other persons.

Now as much as I love "Sesame Street" growing up and still love it for my children...this seriously needs to be handled as quick as possible and in a discreet manner to save its reputation.

Resource: http://www.starpulse.com/news/index.php/2011/11/22/sesame_street_composer_pleads_not_guil

2) Rihanna's "We Found Love" Video Banned In France

So once again (and I mean this in a daily sense) Rihanna is in the headlines of recent Entertainment news, blogs, and vlogs. So Ms. Rihanna has put out another racy music video that has caught the attention of France. The French censors have made this decision based on the "self-destructive" behavior they feel the video contains. The Supreme Audiovisual Council of France have ruled the video to only be shown after 10pm due to its explicitness. This video will be the second video for Rihanna within recent months to have been banned. Her video for "S&M' had been banned in 10 other countries besides France in earlier months.

Now I am honestly not sure that Rihanna and her record company actually cares for other countries banning her music videos because her career seems to be built off of controversy.

Resource: http://www.starpulse.com/news/index.php/2011/11/21/rihannas_we_found_love_video_banned_in

3) Wesley Snipes Sued Over Credit Card Debt

Wesley Snipes is once again in financial trouble and having to face a credit card company in dispute of repayment for $30,000 in unpaid charges. He is currently serving a 3 year sentence for tax evasion. American Express, who has filed this lawsuit, attempted to recover their money prior to Mr. Snipes sentencing. They are now wanting to recover their owed monies in addition to associated legal fees.

I am no celebrity but I do know that your name is like credit within the Entertainment Industry and like credit you want to ensure that you keep your name in good standings. This is not a good example of keeping your name, finances and/or credit in good standing and this will follow him for quite some time.

Resource: http://www.starpulse.com/news/index.php/2011/11/21/wesley_snipes_sued_over_credit_card_de

These are just a few of the many legalities that are currently going on within the Entertainment Industry. Hopefully I brought light to few situations that you may or may not have known were occurring. So hopefully I have enlightened you minds on a different sector of the Entertainment Industry.

This is KB and this has been Real to Reel.

Where in the World is Andre 3000? (OutKast for that matter)

2011-11-07T23:24:00.000-08:00

Now for all of my OutKast and "Andre 3 Stacks" fans, have any of you been wondering why Mr. Benjamin has not been on any of the music videos for songs that he has lent his lyrical genius? Well after a lot of pondering and asking various family members and friends of mine I think I have finally found a few possible answers. I have checked various sites, blogs, and social media networks looking for answers to this mystery as well.

Now for those of you unfortunate souls that do not know of Andre 3000 or OutKast, let me give you a little background information to bring you up to speed. OutKast is a hip-hop duo, consisting of Big Boi and Andre 3000, out of East Point, Georgia that was signed to LaFace Records as their first hip-hop group in 1992. (Side note: They were called "2 Shades Deep" and the "Misfits" before officially changing it to OutKast due to those names previously being taken...Let's be happy that happened!!!) Each member of OutKast has their own style of lyricism, hence the moniker "The Pimp and The Poet".

OutKast went on to form the Dungeon Family with close friends and label mates; Organized Noize and Goodie MOB. In 1992, they would also initially be heard on another label mate's hit; TLC's remix for "What about your friend's". In 1993, OutKast would release their debut single, Player's Ball, which would go on to top the BillBoard charts. Afterwards, OutKast would go on to release 6 albums, be nominated for countless awards, and win the majority of those that they were nominated for. Their efforts would influence amplified "southern hip-hop" and it various artists to follow. Big Boi and Andre 3000 have gone to establish successful collaborations as well as solo projects. Both members of the duo have gone on to emerge themselves as successful actors with numerous titles under their belts.

Now that we have the introduction out of the way, let's get to the business at hand. Why in the world has Andre 3000 not been appearing in music videos of songs that he has been featured in? Well it was initially speculated that Andre had issues with those particular artist. Well this was not true! It was also speculated that his management company, Family Tree Entertainment, and his manager, Michael "Blue" Williams wouldn't allow him to appear due to contractual reasons. It was also stated that Andre did not want to apear in any other artist's video before appearing in Big Boi's solo efforts (if this is true...talk about loyalty). Whatever the case may be...I would like to extend a request to "Mr. 3 Stacks" from myself and the rest of his fans by stating that we are definitely ready for some overdue lyrical mastery. The same goes for Big Boi "Daddy Phat Sacks", we are checking for your music as well to be on the racks and on iTunes.

All of this speculation brings the old saying to mind..."The world may never know".

This has been another Real to Reel word provided by yours truly.

XM5 Music Management: Right place, Right Time, Right People

2011-10-30T06:43:00.000-07:00

(Photo contributed)

This week I had the pleasure of speaking with Renata Smith, CEO and Founder, of XM5 Music Management. Smith currently manages XM5 Music Management, an independent artist management firm, out of her native state of North Carolina. XM5 MM strives to manage, inspire, and educate as well as develop independent artist within a struggling industry.

As I spoke with Smith, I not only was given information about her company, but also received much needed insight on the dire state of the music industry, and how it motivates her daily. Check out this snippet of our interview:

KB: Why did you feel the need to start XM5 MM?

Smith: Basically to groom the artist for the music industry which is struggling right now.

KB: I’ve noticed. Is that what drove you in your creation of XM5?

Smith: Well…before the creation of XM5 I was an artist myself.

KB: So you definitely have a first hand account of the in-and-outs factors within the music industry from a management side and an artist side.

Smith goes on to educate me as well as inform me that, “No one is buying music due to the piracy movement.” Smith also speaks about the fact that the music industry started to take a downfall in 1999 and continuously drop 8%-9% every year there after. She goes on to speak about the truths from a consumer standpoint to which we can all relate. The fact that “people are tired, of buying junk (music) and/or want to invest their money into music/artist that is worthwhile. Also that it is much more convenient to buy songs you want for 99 cents rather than purchase and entire album where you may end up feeling as if you wasted money after initially listening to it.

When asked about the present state of artist management, Smith informed me that more artist (even those that are or have been well-known) are becoming independent as well as taking on other ventures such as acting, fashion, etc. to have longevity with the Entertainment Industry (to basically cut out the middle man i.e. Record Companies). In addition to becoming independent, artists are “maximizing distribution deals” to keep majority control of their product and heavily touring to make additional monies outside of record sales within the music industry.

Smith currently represents up-and-coming Hip Hop and R&B artist Lady Capone (known to the industry as "The Lady"), which by the sound of her product will become a household name among popular female artist and an addition to purely talented Lyricists within the music industry very soon! Believe that I checked out the talent thoroughly before stating this truth. With the motivating knowledge of Renata Smith plus the “sharp lyrical intelligence” that Lady Capone carries with her, both are surely set to be in your ears and in your minds…if they haven’t reached you already. They are also blazing a path of success for not only women but also for the Manager/Artist relationships and its product within the Entertainment (Music) Industry.

In the immortal words of Ms. Renata Smith, the music industry is “lacking very heavy.” I concur with her on this because we have lost the feeling of consciousness and awareness that music once had and traded if for party anthems given by one-hit wonders (most looking for a quick payday). Glad to see that there are people striving to pertain the pureness of music.

This is KB and this has been Real to Reel.

(Photo Contributed) (Photo Contributed)

Check out the following links to get additional insight on XM5 MM and what they have to offer:

Sources:

http://www.reverbnation.com/ladycapone

http://www.facebook.com/pages/THE-LADY-CAPONE/111777405523403

http://www.myspace.com/xm5musicmanagement5

https://twitter.com/#!/ms_xm5

*All photos were contributed and property of XM5 Music Management*

Real to Reel: Interview with "Lucky" of Wet Dreamz PromotionsO...

2011-10-16T20:05:00.000-07:00

Real to Reel: Interview with "Lucky" of Wet Dreamz Promotions

O...: Interview with "Lucky" of Wet Dreamz Promotions Ok ladies and gents…I had the pleasure of sitting down for an interview with Mr. Stuart By...

2011-10-16T19:40:00.000-07:00

Interview with "Lucky" of Wet Dreamz Promotions

Ok ladies and gents…I had the pleasure of sitting down for an interview with Mr. Stuart Bynes of Wet Dreamz Promotionz, Inc. of Charlotte, NC. Mr. Bynes or better yet “Lucky” (which he asked me to call him) is the Founder and CEO of an primarily hip-hop, rap, and rhythm and blues genre parties and events and private entertainment promotion company that is primarily based out of Charlotte, NC with plans to branch out nationally by the end of this year. So with interviewing him on a professional manner, I was able to dive into his business realm and get the inside scoop on how he wheels and deals in the negotiation realm of his business.

KB: Mr. Bynes, I want to thank you for taking the time to speak with me today.

Lucky: It’s cool….I had time to do it but just call me “Lucky”.

KB: Well ok Lucky. First of all, I have to ask how did you come about a name like that?

Lucky: Well we’ll just say it definitely fits my persona and it came about while doing my time in the US Marines.

KB: Ok, I definitely hear you Lucky and I must say that I also did my time in the Armed Forces for the US Army.

Lucky: Cool! Well you definitely know that a lot of situations we dealt with resulted in so-called “Lucky” results and I had a LOT of them! (Laughs)

KB: I definitely feel you! (Laughs) Well let me get this interview underway so I don’t take up too much of your time.

Lucky: Cool! (I see he says that a lot)

KB: So Lucky, how did you come about getting into the promoting game?

Lucky: Well it came about in a way that I honestly didn’t even think it would happen.

KB: What do you mean?

Lucky: Well I love clubs and parties. Everything about them; from the crowds of people and the way that they are enjoying themselves and all the factors surrounding it.

KB: Ok. Definitely understand that. So you would say that your love of clubbing inspired your now promoting of parties?

Lucky: No. It wasn’t just that. It actually came one night when a friend asked me to help him with his birthday party. He wanted the club where he was having it packed, especially with females, and I did my thing. The rest is history I guess because it popped off with a major bang and people loved it. My boy spread my name throughout the “Queen City” (Charlotte, NC) and next thing I know I was promoting parties for everyone from local celebrities to athletes and everyone in between.

KB: Alright, so they definitely call you “Lucky” for a reason.

Lucky: Yea and I embrace it.

KB: Well let me get into reason of the interview and why I wanted to sit down and speak with you.

Lucky: Ok shoot.

KB: I want to know how you negotiate with your clients. How do you get the result that you want out of the deals that you have when you negotiate with your clients?

Lucky: Well first of all, you must remember that every deal is an opportunity to exceed your business. Not saying that they will always be easy. Promoting is a hard game just as any other aspect in entertainment.

KB: Can you explain?

Lucky: Ok, well I will say it like this. Every client is not an easy client to work with and some you can never work with or complete a project with due to difference of opinions.

KB: Okay. Well I definitely know you don’t want to approach a deal with negative emotions.

Lucky: Oh hell no! You want to stay professional and cordial at all times but definitely step up and speak your mind when you need to.

KB: I feel you. I appreciate that advice. Are there any other ways you negotiate your deals? I am trying to find out how do you get what you want out of agreements.

Lucky: Oh that’s simple. I am straight up and honest with all of my clients from the start. I ask them what they want and I tell them what I am able to perform. I let my name and work do the major talking for me. People know when they come to me for any type of promotion that they are getting quality work.

KB: So you use your status and role as a major player in the entertainment promotion game to help you to land more work and beneficial, mutual agreements with your clients?

Lucky: Exactly! It’s all about supply and demand.

KB: (Laughs) Ok. I definitely understand that.

Lucky: It’s all about giving the customer what they want and in return for me giving them that I get what I want.

KB: And that is?

Lucky: More business…more opportunity…and more money.

KB: Well I can honestly say that I have attended a few of your CIAA tournament parties and I see that time and energy was definitely put into them. Let me ask this though; why do you not promote yourself as much as your parties?

Lucky: Well because I learned that exclusive parties are where the big business is at and word of mouth is actually the best promotion tool and will always be.

KB: Enough said. I definitely learned a t lot from you and am grateful for your time this evening.

Lucky: Cool! No prob. It’s been a pleasure as well. Be easy.

KB: You do the same.

Well there you have it! I had and interesting and informative sit-down with Lucky of Wet Dreamz Entertainment. Also was able to get clear insight on his style of negotiating as well. Definitely check him out at this upcoming 2012 CIAA tournament week-long festivities and your next uptown Charlotte heavy-hitting party! I know I will be. Make sure to tune into these websites to check out any Wet Dreamz promoted parties:

www.wetdreamzpromo.com - coming soon

www.ciaatournament.org

www.ciaa.com

www.charlottesgotalot.com

This is KB and this has been Real to Reel.

Protecting our Children through Entertainment

2011-09-16T12:26:00.000-07:00

I regularly check out out the Motion Picture Association of America website aka www.MPAA.org to get the latest info on the film industry. While skimming through the webpages of very useful and important information (especially to a film buff such as myself); I found a webpage titled "Parent Resources"(http://www.mpaa.org/parentsresources). Upon reviewing this webpage, it gave me a great sense that the MPAA is well aware of the dangers that lurk in our realms of entertainment. It is full of active links and up-to-date information that will assist parents in knowing what to look for themselves and their family. It is very refreshing to see that companies are taking to the time to provide information that will protect our children.

The listed resources such as Filmratings.com, which is the official site for MPAA film ratings, provides a full database of films and film ratings searchable by parents dating back from 1968 (birth year of the rating system) up until the current year. Parents are able to view information able the history and process of the film rating system for better understanding. It is very important that parents know and understand that every film and its advertisement submitted to MPAA must be approved by the Advertising Administration before being displayed to the public. There are also resources for parents in regards to Online Entertainment and Programming through the MPAA approved list (http://www.mpaa.org/contentprotection/get-movies-tv-shows) of providers and tips (http://www.mpaa.org/contentprotection/faq) for finding others as well.

Now I did find out some very useful information and resources such as WiredSafety.org, which is the world's largest online safety and help group. It solely gets its information from volunteers and the information that they provide. After taking a spin myself on the websites, it gave me insight on how to protect my children and enhance their safety while they are online. WiredSafety.org is comprised of five websites with unlimited amounts of forums that give an infinite amount of information and tips. Here are a few more websites and how they could assist parents with protecting their children from the wrong types of programming and entertainment:

1. www.pauseparentplay.org - dedicated to helping parents choose television, movies, video games, and songs. Endorsing members include the Girl Scouts of America, YMCA, and the Film/ Cable TV, music, and Video Game industries.
2. www.thetvboss.org/ www.tvguidleines.org - Provides information for all parents to be aware of what their children are watching and to be more actively involved. The MPAA is a proud sponsor od the AD Council's TV Boss Campaign.
3. Parent File Scan (Software) - this is a software program to assist parents in identifying peer-to-peer software on your computer and know what is going on with their computer.
4. www.ESRB.org - The Entertainment Ratings Board gives a rating for video game software and provides guidelines on video game advertising. The ESRB does the same thing for video games that the MPAA does for films.
5. www.playitcybersafe.com - Created by the Business Software Alliance with interactive resources to educate children, parents, and teachers about internet safety.

Well these are a few of the sites provided by the MPAA's resources for parents webpage. I highly believe that each and every parent should check out each website and save them to their favorites as references. With all of the dangers outside of the home that await our children, we sometimes forget about the dangers in our homes that are only a touch away.

Til next time....This is KB and this is Real to Reel!!!

Captain America...The First Avenger

2011-08-17T20:06:00.000-07:00

Captain-America-movie-picture-2.jpg

So I finally am able to catch the long-awaited new member (or should I say "First" member) of the Avengers....the man himself...Captain America! We receive a visual insight of the origins of ole' Cappy. I must say that in this season of superheroes; that it was refreshing to see some ole' school superhero butt-kicking.

The story tells of Steve Rogers (played by Chris Evans), a weakling from Brooklyn, NY that undergoes a super soldier transformation to become Captain America. Funny thing about the transformation is that Chris Evans plays both "before' and "after" parts of the transformation thanks to CG special effects. Captain America was brought forth by the America Forces out of the Lost Project Rebirth to battle Red Skull (played by Hugo Weaving), Adolf Hitler's head of weaponry and leader of terrorist organization, HYDRA. Red Skull intends to use tesseract technology or "magic" to win the war and dominate the world. Sidenote: Look and listen very closely and it MAY be a link to the THOR and future Avengers movie plot!!! Anyway, after Steve Rogers is created into Captain America the project and Dr. Abraham Erskine are lost to sabotage by HYDRA agents.

Afterwards Captain America is paraded around the US as a logo and character for war bonds. When visiting troops in Italy, his good friend Buckey Barnes (played by Sebastian Stan) and his unit are captured by HYDRA. Captain America goes against the orders of Colonel Chester Phillips (played by Tommy Lee Jones) along with British agent Peggy Carter (played by Hayley Atwell) and Howard Stark (played by Dominic Cooper) and fly behind enemy lines in attempt to rescue the captured soldiers. Sidenote: Being that Howard Stark (yes...Tony Stark's, Iron Man, father) is in this movie and plot...do we see another connection?!!! Well I definitely do not want to give up too much of the movie and familiar stars that we see within the film. This is definitely a must-see film and I recommend all super-hero (especially Avenger) fans to go out and see it ASAP!!!

I give this film 4 Reels and state that I am very much happy that this film DID NOT come out before the rest, which would have caused viewers to NOT LIKE the other AVENGER movies.

Sources:
www.marvel.com
http://captainamerica.marvel.com/
http://www.imdb.com/title/tt0458339/

MY RETURN....Harry Potter and the Deathly Hallows 2

2011-08-05T11:43:00.000-07:00

Well I know it's been a minute since I have let you guys with a post, but after my move from NC to MD and having to get everything together; I'm BACK!!! So I went to check out the latest and final Harry Potter installment (Harry Potter and the Deathly Hallows 2 or HP7-2) to get back in to my moviegoing attitude back into gear. So why did I choose a 2.5 hour movie to get me going??? Why not?

So here I am watching a movie that I am actually excited about viewing. Here we are after a full decade of J.K. Rawling's hit Harry Potter and the (Various Titles) and the amazement and wonderment that they have brought us. I know...I sound like a big kid right about now. Anyway, this franchise has gained so much during its tenure within the literal and film industries. It's latest achievement is that this HP7 hit $495 million globally. It surpassed the Harry Potter and the Half-Blood Prince film which was the previous crown holder.

So now to the movie description.....We enter where HP7-1 (Harry Potter and the Deathly Hallows left off) where Harry just lost his little friend Dobby, whom just recently assisted Harry in escaping being captured and killed. Harry, Ron, and Hermione search for Voldemont's horcruxes (hidden enchanted items linked to his life and powers) to destroy the dark lord and save the world. They also discover secret about Harry's past and his presence at the school. This covers secrets and occurrences over the past 8 films that uncover Harry's origin. The film ends with the final battle between Harry and Voldemont and the future of the school of Wizardly and our heroes.

THis is definitely a film that is good for the entire family and adults (or kids) of all ages. I give this film a 4.5 Reels and has definitely ended on a good note.

Alexis Ohanian: How to make a splash in social media | Video on TED.com

2011-07-06T17:00:00.000-07:00

Alexis Ohanian: How to make a splash in social media | Video on TED.com

Today's blog will discuss Alexis Ohanian's, co-founder of Reddit.com, speech on boosting exposure with the Social Media. He keeps the audience entertained with humor throughout his four and half minute speech while exposing very important information on "not being so serious" in advertising for a "serious" cause. He uses the example of Green Peace and their mission to stop whale hunting off the coast of Japan. During their advertisement to name their logo (mascot), Green Peace used social media to obtain help from the people in naming their mascot. After a week or so of voting, they officially used the name "Mr. Splashy Pants", which they weren't so fond of at first.

After a few months, "Mr. Splashy Pants"T-Shirts and other souvenirs were created, Internet sites posted pictures of the mascot, and even e-cards were created in commemoration of the logo. After the vast amounts of publicity of the name and the movement to stop whaling in which; Japan put a halt on the hunting of whales. All of this was great because it displays that a serious mission was completed by a "not so serious" action.

The speaker definitely related with the audience from the very beginning. His fast paced speak had the audience playing catch up but once they caught up and were drawn in....the audience was hooked. His humor and well-delivered information kept the audience well-informed and made the speech seems much longer than the given time. His presentation made we understand that by not taking things so serious that I am able to pass a serious topic off to people. He used the same information within his speech to deliver his speech. I really enjoyed the timing of the verbal parts and how it coincided with the slides that the speaker had prepared. More enjoyable was his tone and how he not only related to the audience but made them feel comfortable as he spoke to them.

Take a look for yourselves......

Bad Teacher...Bad Movie???

2011-07-06T16:00:00.000-07:00

(Photo Courtesy of Sony Pictures)

Well I finally made myself go check out "Bad Teacher" and heeeeerrrree we go! Honestly some teachers just don't give an F. For example, we have Elizabeth Halsey(played by Cameron Diaz), a foul-mouthed, ruthless, and inappropriate middle school teacher. She drinks, she gets high, and she can't wait to marry her meal ticket and get out of her day job. When she's dumped by her opera-officiating fiancé, she sets her plan in motion to win over a rich, handsome substitute named Scott Delacorte (played by Justin Timberlake). She competes for his affections with an overly energetic colleague named Amy (played by Lucy Punch). When Elizabeth also finds herself fighting off the advances of a sarcastic, irreverent gym teacher (played by Jason Segel), the consequences of her wild and outrageous schemes give her students, her coworkers, and even herself an education like no other.

In my opinion this is another edition of "Bad Santa" and if you loved the crude humor in that film; you will surely love it in this film. It is definitely worth watching but I will honestly say to save your money and catch it at in a month or so at your local Red Box for that dollar. It will make for an enjoyable friday night movie at the house.

I will give this film 3.5 Reels and say "Keep it pushing"!!!

Source: [www.areyouabadteacher.com]

Summer of SuperHeroes: Bust or Not?

2011-07-02T10:54:00.000-07:00

(Photo courtesy of Yahoo! Movies)

Now it has been an exciting superhero summer for some while there are an analytical few that feel that it has been a major fail for the Film industry. In fact, the superhero franchise this season has not had the ability to achieve the vast success of that which Iron Man and it's even better sequel has gained. According to Movie Talk, there are 5 reasons as to why this superhero season is tanking.

1. Too Many Men In Tights

Honestly I have to agree with this myself. I do love the sight of all my childhood superheroes coming to the screen but how many times are we going to see the world get saved? Do you ever wonder why in the films we never see another hero show up out of the blue (in response) to another heroes quest of saving the world? I mean the world is only so big and we have so many superheroes out here. It's just funny to think of Wolverine showing up to Green lantern's battle. Guess that the reasons for the multitude of Fake cities (i.e. Coast City, Gotham City, etc.) and alliances such as the Justice League, Avengers, and others.

2. Not Enough Young Dudes Going To The Movies

Now this should honestly be your target audience, but one thing you have to remember is that the 25 and up club was the main source of the comic-reading audience before the adaptation to film. 67% of the "Green Lantern's" film audience were men but only 37% of those men were under 25. "Thor's" audience consisted of only 28% of men under 25, while "X-Men: First Class" consisted 46% for the same demographic. Men under 25 are definitely the most active moviegoers and have to accommodated to make these films much more successful.

3. 3D Is Dragging The Genre Down

Just like the rest of the Film Industry at this point, viewers are have grown past the 3D Fade and continue to view films in 2D Format as we have always. What is so crazy is how we are constantly pushed into viewing interested films in the 3D Format every week and how the Film Industry is continually spending so much money to convert the films in this format when honestly people could care less. Only people that honestly care are the children because they think the classes are so cool.

For example, Green Lantern added $200 million to its production cost to convert it into the 3D Format. Now do you really think that it will recoup those costs at the box office?

4. Superhero Stars Cannot Measure Up To Robert Downey Jr.'s Comeback

We all know the turbulent history that Robert Downey Jr. has had with drugs and run-ins with the law and the audiences expectations of a successful comeback is what has given it much more appeal that other superhero films. Not to say that any of the lead characters did any less of a great job themselves, but we all know "Everyone loves Drama". Also the fact that Robert Downey Jr. had something to prove. Having the comedic touch and good direction of Jon Favreau also added that appeal to a good script.

5. They're Called Second-Tier Superheroes For a Reason

Very few superheroes outside of "Batman", "Spiderman", and "Superman" have been able to establish themselves as a worldwide hit. "Ironman" has definitely shown to be a certified exception. Most of the films have achieved good success in the box office with the adaptation of the superhero films, but lost out dramatically with their sequels. For example, the adaptation of "Fantastic Four" did exceptionally well but "Rise of the Silver Surfer" only did 65% of what the original accomplished. Others films such as "The Incredible Hulk" and its many adaptations, have failed to have a great start or even develop a sequel.

In conclusion, the film industry needs to perform much more extensive research during pre-production to ensure that the right target audience is being accommodated.

Til Next time...Continue to check out other post on Reel to Real.

Transformers: Dark of the Moon (Transformers 3)

2011-06-29T09:01:00.000-07:00

(Photo Courtesy of www.transformermovie.com)

Now here's the deal...I am only gonna give you a brief overview of this AWESOME Film because I want you to experience the excitement that I did at the premiere of the film last night without knowing exactly what you are walking into....SORRY!!!....but it's for your own benefit. All I can honestly say that this third installment to the Transformers is a very complete movie that is perfect for ALL ages and genres. I was already eager to see the film but afterwards I just walked out with a smile upon my face thinking that this was a very satisfying film.

"Transformers 3" has brought back our favorite characters (minus Megan Fox of course) as well as added some very fresh faces to the cast for both Humans and Robots. So be on the lookout of Sam Witwicky (played by Shia LeBeouf) and Optimus Prime (voiceover by Peter Cullen).What's different within this clash of Autobots/ Humans against the Decepticons is the history of the war that we are informed of during the movie. Be sure to pay very close attention to every detail, which will be very hard while viewing the beautiful new cars that are able to transform, the visual wonderment of battle sequences, and the vivacious (Megan Fox) replacement of Victoria Secret Model, Rosie-Huntington-Whiteley. This is another exceptional addition to the Transformers Franchise and by Michael Bay and Steven Spielberg.

I could not help to give this film anything less than 5 Reels for it excellence!!! Hell it's honestly worth seeing more than once and I'm already on my way!!!