Parachute

Example of Resume

2011-10-28T17:55:00.002-04:00

Sally Huffstetler

1540 Harvest Lane

Alpharetta, GA 30004

www.wcimy.blogspot.com

786.239.2632


Experience
2009-Present	Alzheimer’s Association, Georgia Chapter Atlanta, GA Statewide Development Coordinator Integrated national branding strategy at the local level, building relationships with national and international publications such as USA Today, WSJ, and The Economist · Obtained unprecedented donation of print advertising space, totaling $789K with potential reach for 28M viewers nationwide · Raised $20K in six days following burglary utilizing coordinated campaign across local television, radio, and print outlets · Represented organization to more than 5M viewers through creation and use of rapid response capability · Leveraged donated professional layout and design for end of year campaign, used in print, outdoor, and public service announcements · Convinced public officials from the City of Atlanta to formally recognize Alzheimer’s Awareness Month at City Hall with declaration and rebranding · Decreased donor acknowledgment response time by 80%

2008-2009	Americorps Atlanta, GA Service Leader Engaged with community development organization to work with at-risk youth at Brown Middle School addressing unmet community needs · Led 120 students in activities including neighborhood renewal, service projects, parental involvement, and after school programs · Managed six classes of tutors partnered within peer groups through benchmarking performance · Authored and edited $75K grant proposal, outlining budget and strategy for first annual community recognition event

2007-2008	Wildlife Conservation Society Bronx, NY Executive Assistant, Senior Vice President for Development and Membership Process Improvement · Increased on-time delivery by 20% through reformed proposal approval guidelines · Decreased lag-time on acknowledgment process by 50% Administration · Coordinated operations and communications across 30 departments, steering the success of a $650M campaign · Managed communications, schedules, and requests amongst staff of 55 to raise $765K annually Writing & Editing · Produced and edited grants, acquiring funds utilized across 60 countries for global projects · Wrote and edited material for more than 70 Board Members for meetings, newsletters, annual report, travel support, proposals, and acknowledgments

2003-2007	Harrington, Righter, Parsons New York, NY Sales Associate/Account Executive Television advertising sales associate representing wide-range of network stations nationally · Booked $5M in revenue across 57 national network stations by creating strategic marketing campaigns · Persuaded agency to enter new media market with first media purchase in 7^th largest market

Education
1998-2002	Georgia State University Atlanta, GA Anthropology, English Literature
Awards	Huffington Post Book Award for best “Missed Connection.” Jelly Bean counting contest at Trader Joe’s.

Personal	Favorite book A Prayer for Owen Meany. Enjoy reading, writing, and running.

Published Articles

2011-10-27T09:54:00.000-04:00

For Pleasure
AGBeat Task Master Applications
Technorati 1% Got Pus?
Technorati Bra Whisperer
Technorati Rod Stewart Memoir

For Work

Agriculture Threatens a Tiger Sanctuary in Myanmar

$1K Karma Cupcakes for Charity

2011-09-15T09:45:00.002-04:00

I convinced my manager to let me to contact the media after a third break-in at our Chapter's Headquarters. We were not enticing to the media because the disease we were trying to cure usually harmed the elderly. I was certain this would get us instant exposure. Afterall, what news source doesn't like crime. I sent my first press release and was hooked.

CBS and FOX immediatly came to cover the story and checks began arriving from people who could not believe that anyone would steal from the elderly.

From there, I initiated the $1K Karma Cupcakes for Charity bake sale to help raise $20K from our break-in. The media ate up the Karma Cupcakes. We were featured on WSB, USA Today, AJC Buzz, Project 96.1, Star 94, The Fish, The Fan 680, The Regular Guys, The Bert Show, and 99X. I persuaded my boss to take some $1K Karma Cupcakes to local radio and television stations to be delivered with the press release on the morning of our bake sale. My marketing strategy was a success and we were featured on several morning radio and television shows.

We had never gotten media coverage to this extent before, and I really wanted to secure the top rated news station in Atlanta, so I started calling 11 Alive at 4am on the morning of the bake sale. I made friends with the newsroom secretary and used this to get Julie Wolfe to come film at the bake sale for the Noon News. CBS, and WSB came out to film also, along with AJC, and the Marietta Daily Journal. AJC featured us in a follow up story, so for the first time we were top of mind, even as an old person's disease.

Alzheimer's Ad Fame

2011-09-14T09:47:00.000-04:00

After the Cupcakes, I worked with my manager to get as much free ad space as possible for this Alzheimer's Ad. If you mentioned the ad to almost anyone who read the WSJ, the knew which ad you were referring to. People took photos and posted on their blogs. Many wondered where this type of compelling ad was for their disease. It even got an honorable mention on The Alzheimer's Spouse Message Board. Adrants posted it , (yes the same Adrants that initiated Occupy Wall Street, I knew them before they were famous) and M3 gave it the Killer Ad of the Week Award. I got national free ad space in USA Today, Wall Street Journal, The Economist, Time Magazine, and the Atlanta Journal Constitution. The ad ran in the WSJ, until March of 2011--I got a total of $789,000 in free ad space. I worked to get this banner on our web page for end-of-year giving and wrote this letter, which was sent to our major donors.

Turning City Hall Purple

2011-09-11T09:33:00.000-04:00

With City Councilmember Felicia Moore, I turned City Hall purple for Alzheimer's Awareness Month from November 23-29.

Press Releases

2011-09-10T09:26:00.000-04:00

$1,000 Cupcakes for Charity at Alzheimer's Bake Sale

Alzheimer’s $1k Karma Cupcakes Deliver

Why Tailgate for Alzheimer’s?

Letters to the Editor

2011-09-09T11:02:00.000-04:00

Follow-up Article to the Editor

Alzheimer’s is Your Disease Article

World Alzheimer's Day Article

Case Statement

2011-09-08T12:07:00.000-04:00

Mission

Our mission is to eliminate Alzheimer’s disease through the advancement of research and promotion of brain health, while simultaneously enhancing care and support for all individuals, their families, and caregivers. Our vision is a world without Alzheimer’s disease.

Research

Alzheimer’s disease affects more than 5.3 million Americans and has recently become a priority within the scientific community. According to a statement made by a group of Concerned Universities and Research Institutions, Alzheimer’s disease has emerged as one of the most important diseases in the 21^st Century, with a new case diagnosed every 70 seconds. Discoveries acknowledged at the International Conference on Alzheimer’s Disease in 2008 include:

Early Alzheimer’s detection—improved diagnostic procedures allow both a better quality of life as well as provide the path for clinical trials targeted to one day finding a cure.

Risk factors—empowering individuals to modify diet, exercise, and other lifestyle factors to improve brain health.

Innovative treatments—allowing patients to live more comfortably.

Without these research advancements, clinical trials—which are imperative for finding a cure—would not be possible. If a cure is not found:

Alzheimer’s disease will bankrupt the healthcare system as we know it.

By mid-century, someone will develop Alzheimer’s every 33 seconds.

Programs and Services

Our Georgia Chapter is a recognized leader nationwide in providing exemplary Programs and Services to families. We served more than 125,000 individuals in 2008. Alzheimer’s has become the sixth leading cause of death in our country and demand for Programs and Services is multiplying. Deaths from the top five causes has decreased from 2000-2006, while deaths from Alzheimer’s has increased a staggering 41.7 percent. Due to this rapid growth, if financial support is not there to meet the demand, families could be denied the programs and services we provide. Of your contribution, 79 percent will go directly to aid these individuals.

“As I write this letter to you and your organization, I think how wonderful it is to be able to leave home for a few hours and, while I’m gone, I don’t have to worry about what is going on with mom.” I. Brown, Caregiver—Participant Caregiver Timeout Program.

Wandering

Georgia has 200,000 individuals with Alzheimer’s and 70 percent of these wander. Six individuals have been found deceased this year alone, most only miles from their homes. If found within 24 hours, with adequate tracking, their chances of survival would have increased by more than 50 percent. Funding for our Medic Alert/Safe Return Program as well as comprehensive education provided to law enforcement is desperately needed to keep Georgians safe.

Request

The scientific community is generating advances with Alzheimer’s daily, and necessity for our Programs and Services is on the rise. Please consider making a gift today to the Alzheimer’s Association. Your general contribution will be allocated among our Programs and Services, which will assist Alzheimer’s patients and their families directly. Your gift of:

$2,500 provides a year of Caregiver Timeout for two families

$5,000 assists 120 people through our 24-Hour Help Line

$10,000 enrolls 180 individuals in our Medic Alert/Safe Return Program

$25,000 serves 1,155 individuals yearly through our support groups

Ten years ago I was diagnosed with Alzheimer’s and the first place I turned to was the Georgia Chapter of the Alzheimer’s Association. My family and I knew nothing about what we were facing and what to expect. When we called the Association, we were greeted by friendly people who referred us to resources to help us deal with our situation. Over these last few years the Association has been there to guide us, support us and to put us in touch with other families that are dealing with this dreaded disease. Their support has given us a comfort level in dealing with our challenges. – Kris Bakowski, Advocate/Patient

By contributing to the Alzheimer’s Association, you are engaging in the lives of Alzheimer’s individuals daily—providing care and support otherwise unattainable. On behalf of the Georgia Chapter of the Alzheimer’s Association, we are grateful for your generosity and your belief in our mission.

Proposal

2011-08-15T10:14:00.000-04:00

A Proposal

To help us find a cure for Alzheimer’s disease while providing continuous care and support to Georgians and their families during their journey through the stages of Alzheimer’s disease.

Alzheimer’s Association

Until we discover a cure, our Chapter continues to successfully serve the 200,000 Georgians living with Alzheimer’s, along with their families and caregivers. Based on performance ratings, our Programs and Services are consistently used as a national model. Innovative breakthroughs in Alzheimer’s research were made in 2008 dubbing this, ‘The Year in Alzheimer Science’. Among our most successful advocacy efforts is our implementation of ‘Mattie’s Call’ – a standard operating procedure for missing persons with dementia or other cognitive impairment. These advances could not be accomplished without supporters like yourself. We ask you to consider a gift of $10,000 to help us continue gaining ground as we uncover a cure.

Programs and Services

Our Chapter’s Programs and Services are consistently ranked among the best he nation by our peers and the individuals we serve. We remain the lead organization in Alzheimer’s care and support by providing resources to patients, families, and caregivers through our 131 support groups, and 12 Caring Closets around Georgia. We counsel individuals at no cost, guiding them to accessible medical care, medications, and even housing. Partnering with search and rescue dogs, our team has found a missing person in less than 1.5 minutes after arriving at the scene. During 2009, more than 77 individuals were reunited with their families using our Medic Alert + Safe Return program. As the influx of Georgians developing Alzheimer’s increases, your assistance becomes increasingly imperative.

Advocacy

In 2009 alone we lobbied for the passing of legislation allowing the state of Georgia to better identify individuals suffering with Alzheimer’s, restored Alzheimer’s respite care cuts, and sponsored legislation to prevent abuse, neglect, or exploitation of an adult with dementia or other cognitive impairment. Legislature was passed to ‘compassionately streamline’ social security applications from an Alzheimer’s individual, consequently phasing out the 24 month waiting period. Our 4,500 Georgia advocates will continue lobbying for positive legislature change with assistance from our donors.

Alzheimer’s Research

We remain the largest private funder of Alzheimer’s research worldwide. As a result of breakthrough advances in research during 2008, applicants for our Research Program rose by 48 percent. Among our advances, scientists uncovered indicators for early detection, new genetic and lifestyle risk factors, and a better understanding of the disease process. Our achievements can only be ensured with support from donors like yourself. With assistance, Alzheimer’s research will continue developing prevention methods, finding treatment options, and eventually discovering a cure.

Our Structure
The leadership of the Alzheimer’s Association Georgia Chapter includes Peter Armstrong; Chairman of our Board of Governors, and Leslie Anderson; President and CEO. Our seven regional offices are sustained by 30 dedicated staff and more than 10,000 volunteers across the state.

Conclusion

After three decades of leadership, the Alzheimer’s Association is determined to find a cure for Alzheimer’s disease. In this critical time we are optimizing breakthroughs in research and advocacy to aid those individuals with Alzheimer’s and their family. No single strategy will suffice, but with your support, we will continue to make progress. We thank you for your consideration and look forward to our future partnership.