The F.I.R.S.T. School Orlando, FL

A F.I.R.S.T Makeover

2012-02-21T12:33:00.012-08:00

Coming back from the holidays, the Recording Arts program students received a very delightful gift: “Studio A” classroom was revamped and technology was upgraded! The master behind the plan was Donny Smith, Director of the Florida Institute of Recording, Sound, and Technology (F.I.R.S.T. School). “We really felt that since Pro Tools had launched a new version of the software we teach on, it would be a good time to completely build a control room centered around this software.”

Feeling they needed a good couple of weeks to get this done, the school Directors chose to work on this daunting task during the long Christmas break. First, the task was to expand on the size of the room, so a general contractor was hired to tackle the project, and they built a 20 x 15 control room, complete with an added feature of recessed lighting. The contractors also added a 12 input snake from live room to control room; a 6 x 10 isolation booth with 8 input snake from isolation booth to control room; hard-wood flooring, glass doors, and double-layered drywall with an acoustic sound-proofing mat in-between. Mounted on the wall are now 28 ATS acoustic baffles and bass traps and a 42 inch LCD TV!

Donny Smith not only re-modeled the studio - but gave the audio class brand-new gear: 8 core Mac Pros; TI Audio Vp1 Mic Pre; Lexcon PCM 80; Event Tr5 monitor speakers; JBL LSR28P monitor speakers; a JBL LsrP 15 inch subwoofer; and a Pro Tool 10 HD system. That’s a whole lot of gifts!

The audio students can now be seen in the new “Studio A” classroom, complete with 12 new computer workstations equipped with Pro Tools 10 and Logic Studio. With smiles on their faces doing what they love to do best - Donny Smith stands in the back ground with a sense of pride and accomplishment surrounding him like a proud father, as he watches his students fill themselves with knowledge knowing they have the best technology they can get their hands on and states, “I had a great time trying to design a space for students that would be fun and inspirational to learn in. I think we achieved that with new addition of the room here at the F.I.R.S.T School.”

Great job, F.I.R.S.T. School! The big question now remains: When will the Film and Video Production students get their toys upgraded? Next Christmas, perhaps, says Santa.

The Super Bowl and the Film Industry

2012-02-13T12:59:00.003-08:00

The Super Bowl: an event that grabs the attention of pretty much all of America. The sidelines are covered with videographers trying to get the perfect shot. The commercials are the next best thing to watch besides the game itself. All these different media outlets that the game creates, brings thousands of jobs for the film industry... from production assistant work all the way to editing and camera op.

“You don’t really think about the jobs being created by the Super Bowl. It’s much more than a game. It’s an opportunity.” says Callie Rasmussen of the F.I.R.S.T. School of Digital Media film program. Beside the beer, junk food and screaming people, the whole event creates jobs for not only videography and film - but also for food service, security, etc. The Super Bowl is a strong asset that gives people in the industry an outlet for their talents and a source that should be tapped into by graduates looking for a start in the industry!

What's Happening in Class?

2012-02-06T08:31:00.000-08:00

Film Video class 113

Breaking into the New Year strong, film class 113 was all business. Gathering knowledge from their instructor, David Lopez, they take the helm to produce a master-piece of a music video. After going through several bands in their search, they finally rocked with an up-and-coming group called “Social Wealth”. An electronic indie rock band, they came into the studio with guns blaring, blasting a single called “Believer”. With the songs’ epic structure, students on the set broke into a sudden dance! The footage is currently being gathered for crafting into a work of art for the bands’ and students’ demo reel. Don’t forget to check out the “Social Wealth” Facebook page to hear their music: http://www.facebook.com/Social.Wealth

Blog post written by Jason Smolowitz

Congrats to 2008 RA Grad Tyron Williams!

2012-02-06T06:56:00.000-08:00

"Savannahian parlays lifelong passion for music into success"

Congrats to 2008 RA Grad Tyron Williams! All of us here at F.I.R.S.T. School are very proud!

SavannahNow.com

Savannah Morning News

Read the full article here.

Where are they now?

2012-02-01T12:27:00.000-08:00

Rumor has it that “The Social”, a music venue in downtown Orlando, Florida, has a new audio engineer. Whispers say it’s a recent graduate from the accredited F.I.R.S.T School. Sound-checking bands and rocking the sound board is Jeremy Burchell. A graduate of the Florida Institute of Recording, Sound and Technology, who has left his mark among the hallways of the F.I.R.S.T School, is now living his dream. “I get to work in downtown Orlando every day!” says Burchell.

Finishing school in November, the current audio classes still talk about him. Finishing all the necessary lab and intern hours way before the halfway mark of graduating, he raised the bar of what a F.I.R.S.T School student work ethic should resemble. Interning at Alpaca Ranch Studios, he swept floors - all the way to getting paid gigs. “Hard work will get you far. Hard work will get you to your dream. You just have to want it.” It’s only up from here for Jeremy Burchell who graced the halls of F.I.R.S.T School. We are sure he will continue to be a strong asset in the music industry.

Blog post written by Jason Smolowitz

Online Music Business Workshop Launched - The F.I.R.S.T. School

2012-01-27T08:24:00.000-08:00

You're pursuing your career in the music industry, right? Knowledge is power when it comes to understanding the music business. The F.I.R.S.T. School has your solution right here, right now.

Register online for only $149.99 to take our 1 month Music Business Workshop Online! Register by (clicking here), or go to www.startatfirst.digitalchalk.com.

With a blend of video lectures, PowerPoint presentations, and testing, you will feel like you are right there in the classroom!

Attend eight classes in a one-month workshop where you will learn everything from contract negotiations to copyright law and artist management. You have 45 days to complete course from registration!

Music Business Management
Marketing & Distribution
Accounting and Finance
Music Business Law
Artist Management
Intellectual Property
Promotion & Publicity
Live Events

This is a must have course for anyone pursuing a career in the Music Industry, Starting their own business, or working freelance.

Here is an in depth breakdown:

Music Business Management 34 mins,21 secs
This class will provide students with an overview of the corporate structure seen in the music industry and also supporting companies who assist in the development and distribution of music. Students will learn about the different types of music-business entities (from concert promotion companies to major and independent record labels), and how management is configured with regards to specific job responsibilities of various positions within these companies. We will inquire into the characteristics that are essential to inspire others to action. Students will identify their personal strengths and weaknesses through self-assessment - expanding their awareness of their qualities and the effect they have on other individuals and group behavior. We will discuss strategies for decision-making and building effective teams, while students explore the difficulties, compromises, and rewards of the collaboration process.

Marketing and Distribution 41 mins,3 secs
We will explore general marketing concepts as they relate to the nuances of the music business, discuss strategic plans in the selection and development of media products, examine consumer behavior and it’s effect on the success of entertainment products, and introduce entertainment licensing concepts and promotional avenues, such as trade shows, trade publications and the Internet. Students will strengthen their understanding of analytical tools and strategic analysis of the music business, providing them with knowledge that can facilitate the success of their creative work. We will also examine real-world scenarios of issues that are currently affecting entertainment business companies media publishing and distribution.

Accounting and Finance 32 mins,41 secs
Designed to familiarize students with a range of business procedures requiring the use of mathematics and accounting. The effects and implications of accounting principles in real world settings are considered from investment, management, and creditor viewpoints. Students are introduced to measurement, reporting, and evaluating software-tools that are used to gauge and disclose financial activity.

Music Business Law 40 mins,33 secs
Expands on business law as it relates to the music industry. Students are introduced to contract-writing strategies as they examine strengths and weaknesses of real world contracts. You will be given the opportunity to learn and practice various negotiating skills and tactics and also learn about the role of lawyers, business managers, and agents in music business.

Artist Management 36 mins,7 secs
Explores the career path of the manager, a position that plays a significant role in the entertainment business community and in the career of an artist/band. Class topics include: the artist-manager relationship, launching an artist’s career, management contracts, development of an artist’s career path, and sustaining an artist’s career

Intellectual Property 36 mins,1 sec
Teaches students how to protect their creative works and provides an overview of the business mechanisms that can affect the use of their songs and those of their clients. Along with the global topics of copyright and publishing, the class also covers the history of the publishing industry, royalties, songwriter contracts, publishing options, and an overview of publishing companies.

Publicity and Promotion 53 mins,35 secs
Exposes students to various forms of written and oral communication through technical, proposal, grant, electronic, and creative writing activities. Attention is given to the impact of audience analysis, image and content. Through practice and development of written and oral skills, students sharpen their writing and speaking abilities while gaining confidence in both the content of their message and their ability to clearly convey that message.

Live Events 42 mins,36 secs
Covers the variety of topics that are specific to concert production and touring industry. This class takes a ground level approach to concert promotion basics, including how to develop and execute an artist’s tour and production management. We will also cover public safety guidelines, contract riders, unions, staff and equipment booking, and daily execution of tour schedules.

Register online for only $149.99 to take our 1 month Music Business Workshop Online! Register by (clicking here), or go to www.startatfirst.digitalchalk.com.

Internships Available

2012-01-24T07:25:00.000-08:00

Internships Available

Overview

Internships available directly for The F.I.R.S.T. School

Internships

· Audio Blogger – write 1 weekly blog about happening at school or in the audio industry, at least 250 words, with 1 photo. 40 hours/4 month internship

· Video Blogger - write 1 weekly blog about happening at school or in the video industry, at least 250 words, with 1 photo. 40 hours/4 month internship

· Film Blogger - write 1 weekly blog about a movie, in theatres or a classic, through the eyes of an aspiring filmmaker/student, at least 250 words, with 1 photo. 40 hours/4 month internship

· Video Transcriber – transcribe 12 videos, about 5 minutes each in length, into Q & A text interviews. 40 hours/4 month internship

· Event Blogger – write about school events: graduation, workshops, speakers, class projects, instructor news, internships & employment secured by students. 40 hours/4 month internship

· Event Assistant – assist with coordinating monthly entertainment industry events at school, working with Career Development. Making copies, coordinating literature, internet research, social media.
4 events/40 hours/4 month internship

Apply

Email resume and cover letter to: careerdevelopment@startatfirst.com

The F.I.R.S.T. School: Career Development Workshop

2012-01-10T12:45:00.000-08:00

YOU'RE INVITED: Career Development Workshop!
Tuesday, January 31, 6:00pm - 9:00pm
Click Here to RSVP!!!

GREAT NEWS, GRADUATES AND CURRENT STUDENTS!

Here at F.I.R.S.T. School, we care about your future, and want to help you learn how to secure a great job! THIS MONTH, we will be offering a brand-new, FREE, 3-hour workshop for you: "How To Get A Job In Digital Media"!

If you're currently looking for a job - or if you're currently employed and need to have a back-up plan and/or get additional work - then this is one event you DON'T WANT TO MISS!

During the full, 4-hour workshop led by F.I.R.S.T. School Director, Alan Forbes, you will learn:
*Where & how to apply for jobs
*How to get 100 job leads in your email box each week!
*How to research the job market (and yourself)
*Do's and Don'ts about networking
*Rules for submitting your resume and cover letter
*Do's and Don'ts during an interview
*Reasons for rejection
*Branding & marketing yourself
*Industry resources and information to find job openings
*Using social media in a professional job-search manner
*Which job titles are right for you
*Q & A session after the workshop
... and much more info!
As a BONUS, each attendee will receive a FREE, 50-page F.I.R.S.T School exclusive "Career Development Handbook".

Cookies and punch will be served during the break.

This special event is open ONLY TO GRADUATE AND CURRENT F.I.R.S.T. SCHOOL STUDENTS.

R.S.V.P. IS REQUIRED! To R.S.V.P, simply "Click Here" to RSVP your request. Be sure to include all your current contact information.

* IF YOU CANNOT ATTEND THIS EVENT, don't worry! It will be videotaped in full (including the Q & A session), and will be available for you to privately view soon after the event... and the 50-page F.I.R.S.T. School exclusive "Career Development Handbook" will be emailed to you to follow along.

Film Students Land Internships Early!

2011-12-18T06:14:00.000-08:00

F.I.R.S.T. School Film Students Paul Lucero and Jason Smolowitz strive for the best and start their interning early. They are both working with Domino Effect Productions, a young company that produces commercials, music videos, public service announcements
and short films. Also Andrew Ruben and Jason Smolowitz received the opportunity to work with Art Smith who is the film program instructor David Lopez’s mentor. Art Smith has been in the industry for years and his credits include working on Anger Management, Snake Eyes, Ocean City, Super Mario Bros and many more. Congratulations on working hard and keep producing amazing results.

The Florida Institute of Recording, Sound, and Technology.

Film Class 112: "Two Men and a Robot" Short Film

2011-12-16T05:55:00.000-08:00

Laughing has never come so easy. Class 112 gives birth to a potential web series. Titled “ Two Men and Robot” it stars Jason Smolowitz as the goof ball always getting in trouble, Ben played by David Lopez as the conservative, John who always gets sucked into Ben’s schemes and Michael Mendez as the mysterious Simon. The first episode introduces the characters as roommates living together in an apartment. A package is delivered and instead of being received by Simon, nosy Ben gets his hands on it resulting in their world turned up side down and death being a certain factor. Written and directed by Stoney Swaze and David Lopez, it delivers tear jerking humor that can be received by all audiences. Andrew Ruben and Michael Mendez tackle the audio and Anthony Arriaga as the camera man. The team is currently in the writing room coming up with ideas that will surpass the pilot episode in content. As always the F.I.R.S.T School lends its facilities to the students allowing them to turn their imagination into works of art.

The Florida Institute of Recording, Sound, and Technology.

Film Class 114: Get your crunch on!

2011-12-14T05:50:00.000-08:00

As of November 2011, F.I.R.S.T. School Film Class 114 created and launched four stunning Doritos commercials for "Crash the Superbowl Party". Not only will these commercials be for demo reel content but also for a potential crash prize. Film Students Paul Lucero, Callie Rasmussen, Audrey Ramos, Geraldo Molano and Jason Smolowitz make use of the F.I.R.S.T School’s technology and the teachings of instructor David Lopez to produce the entertaining 30 second commercials. The Doritos contest judges will sort through the submissions and eliminate until they have the top 5. Only then will the public be allowed to vote. Voting begins January 4, 2012. Cast your vote in support of the F.I.R.S.T. School's Film Program! "Click Here" to cast your vote!

Veterans Day Activities at the F.I.R.S.T. School

2011-11-11T08:24:00.001-08:00

November 11th is Veterans Day. The F.I.R.S.T. School would like to extend our thanks and honor our men and woman in the armed forces. We would also like to thank the F.I.R.S.T. School students who are volunteering their time to assist the the Veterans Day Parade in Downtown Orlando, FL. The Veterans Day Parade is being hosted by Mayor Buddy Dyer on Saturday, November 12, 2011. We look forward to seeing everyone down there. For more info on this event, please "click here".

The F.I.R.S.T. School: Post 911 Benifits Now Accepted!

2011-10-26T12:43:00.000-07:00

The F.I.R.S.T. School has always been able to accept VA Benefits such as the G.I. Bill. However, this month F.I.R.S.T. is now able to accept the Post 911 G.I. Bill. This bill provides financial support for education and housing to individuals with at least 90 days of aggregate service on or after September 11, 2001, or individuals discharged with a service-connected disability after 30 days. You must have received an honorable discharge to be eligible for the Post-9/11 GI Bill.

Visit www.gibill.va.gov for more info.

The F.I.R.S.T. School: Music Business Workshop Online

2011-10-26T12:21:00.000-07:00

With the great success of our "Music Business Workshop" offered at the F.I.R.S.T. School, we decided it was time to create an online course to offer to all students interested in learning more about Music Business. The online version of this 1 month workshop will be accepting registrations for the January launch date. The F.I.R.S.T. School has been offering this 1 month workshop on campus for the past few years and is designed to accent the business needs of those students looking to create a entertainment business or understand more about the music industry. The topics that will be covered are Leadership, Marketing, Distribution, Merchandizing, Finance, Contract Negotiations, Artist Management, Copyright Law, Promotion, Publicity, Event and Show Production. If you are interested in "pre registering" for this online workshop, please email your contact info to alankay@startatfirst.com The "Music Business Workshop Online" is launching Jan. 9th, 2012. Registration Fee will be $149.99. "Click Here" to register now!

The F.I.R.S.T. School : Graduate signs production deal with Cool n Dre

2011-09-28T07:04:00.000-07:00

F.I.R.S.T. School graduate Brian (Yung Ladd) Pickens is making major over in the music industry. After meeting Brian he expressed to me that he wanted to become a music producer. I then explained to him that having the skills of a good Audio Engineer would help him greatly. Brian took the next step and enrolled into our Audio Engineering and Music Production course here at the F.I.R.S.T. School. He graduated from the program in September of 2010. Since then he has been back in forth from Orlando to Miami working on various music projects for Cool n Dre. Be on the look out for Yung Ladd!!!

Cool & Dre’s recent signee and protégée, 20-year old Brian Pickens known as Yung Ladd is quickly making a name for himself as a producer. Having produced “It’s Good”, one of the most talked about tracks off of Lil Wayne’s Platinum album Tha Carter IV, he is on his way to a bright future as a music creator.

What makes this story even more special is that Yung Ladd was introduced to Cool & Dre through his mother, Lisa Truss 4 years ago when she sent a humanitarian request via MYSPACE to Cool & Dre. Yung Ladd was 16 years old when he became gravely ill and his mom thought an encouraging word from his idols would help lift his spirits. To Lisa’s surprise Cool responded to her request and the super producers met with Yung Ladd in Florida with the assistance of The Make A Wish Foundation. Thankfully, Ladd received the life changing care he needed and his health continues to improve.

Over the years Cool & Dre saw how incredibly talented Yung Ladd was as a producer and signed him to a production deal through their imprint Epidemic Music. Ladd then made the move from his hometown of Milwaukee, Wisconsin to Orlando, Florida to continue his mentorship with Cool & Dre. Ladd’s next track will be Fat Joe’s “Another Round” featuring Chris Brown. Ladd is also producing tracks for Don Trip, Bird Man, The Game, Chris Brown, Usher and more. Expect to hear much more music from this incredible young talent. Add him on Facebook.
com/Yung Ladd and follow him on Twitter @YungLadd.

www.startatfirst.com

Wax Tracks

2011-09-26T09:30:00.000-07:00

Wax Tracks

The F.I.R.S.T. School staff was treated to a great day of nature, sun and fun recently at Wekiva Island. While our fearless leader Alan was grilling some great burgers by the riverside, the conversation amongst the staff turned to music distribution.

Since many of us are DJ’s, engineers, and multi-media buffs the topic of vinyl records came up.

The total sales of vinyl were up 14% in 2010, selling 2.8 million total units. Classic album releases account for many of the sales, as the Beatles' Abbey Road was the top selling vinyl record last year, but new releases from Black Keys, Vampire Weekend and Arcade Fire also had remarkable sales on vinyl. The sales of CDs fell by nearly 20% for the fourth year in a row and digital sales only gained 1%, with an overall 12.8% drop in all U.S. album sales. All of this is mostly due to rampant piracy still very prevalent in the music industry.

So it seems the only medium that is not only maintaining it’s sales levels, but growing rapidly is the trusty vinyl LP. Almost every major label and working independent artist are being released on vinyl because of these figures. So as professional audio engineers we should be familiar with some of the techniques and standards of recording and mixing for vinyl.

To properly mix for vinyl requires an awareness of what the medium can and cannot do. Unlike digital the laws of physics dictate the way we work with wax (wax is what many engineers and DJ’s call vinyl, referring to the original wax masters audio was recorded to). This first thing to take into account with vinyl is playing time. Your standard 33 1/3 LP can fit approximately 23 minutes of program material per side the 45 7” can fit around 4 minutes per side (now you see why the length of a typical pop song is under 4 minutes).

The length of your songs per side dictate the loudness of your wax. In basic terms the wider the groove, called the lateral excursion, the louder or stronger the signal is. This is why the 12” single became popular with dance music. One song taking up the entire side of a LP would have a giant groove and play really loud with extended low frequencies, conversely trying to fit 5 or 6 songs on one side of a 12” would make the grooves very narrow and there therefore would be quieter. Talk with the vinyl mastering engineer to advise you on level versus playing time to help you decide on song order or wether you need more than on LP for release.

With mixing for vinyl you must be careful with extreme high frequencies (HF). Vocal sibilance, cymbals, some brass instruments, and any aggressive high frequency EQ will cause real problems with cutting the wax. Prior to cutting the vinyl the RIAA HF pre-emphasis is added to the audio and if the signal has too high levels of HF there is a chance of damaging the disc cutting head or a least a very unpleasant effect on the record.

Low frequencies (LF) will present a different set of problems, in particular equal levels of opposing phase information. This will make the record player (typically with cheaper cartridges) unable to properly track the vertical movement while the vinyl spins and the groove changes form shallow/narrow to deep/wide. Usually a LF crossover system is employed to make sure that low frequencies are reordered and and cut so LF is equal in both left and right channels. These errors can be caused by improper mic technique that cause phase issues, over panning of LF instruments (this is why your kick drum and bass instruments are typically best in the center of a mix), effects that create extreme out of phase conditions like flangers and too much reverb, or over equalization of low end. All of these recording and mixing errors will make the vinyl uncuttable.

Also keep in mind that the vinyl disc doesn’t have the full range that digital media has. Keep this in mind when mixing and mastering. Don’t make your mix levels too loud or use a brick wall limiter to aggressively when mastering. If you approach your mixing with these basics in mind, the transfer to wax will be a successful and great sounding process. But if you don’t you will leave your mixes to the skill of the cutting engineer, who will use whatever processing needed to protect their equipment and get you mix to play on vinyl. These leaves no guarantee that your mix will sound like what you had envisioned once it hits wax.

Rust Is Your Friend

2011-09-26T09:08:00.000-07:00

Rust Is Your Friend

What does a popular music crooner, a cigarette paper manufacturer, and the Nazi WWII propaganda machine have in common? Well, let me tell you if you haven’t already guessed. One clue is that these are a few of the key elements that helped change the recording industry forever, turning it into a multi-million dollar industry virtually overnight.

In 1877 Thomas Edison became the first recognized person to record and playback sound, using his new invention the phonograph. Next the Polish engineer Valdemar Poulson got the stone rolling for the recording industry by inventing the Telegraphone, the first magnetic recorder. In 1896 Telegraphone used wire to capture sound and later steel tape and coated steel discs. This a revolutionary concept, but tube amplification was still 10 or so years away, there wasn’t enough quality for these devices to become popular.

All of this leads us to WWII, where U.S. Army Signal Corps lieutenant Jack Mullin is stationed in Europe working on RADAR and other allied electronics. The military tasked Mullin with investigating Germany’s many advances in electronics and technology. While listening to German radio broadcasts, Mullin noticed that all of the music was much clearer and sounded better than the discs the Americans and British were using.

After some investigating he found out that the Germans were using the Magnetophon, the first iron oxide based tape recorder, for all of their productions.

It seems that an Austrian inventor, Fritz Pfleumer, working on cigarette manufacturing, discovered a method for applying iron particles to a strip of paper. Being an audio enthusiast, he invented a recording machine to utilize this ferrous oxide (rust)coated “tape”. By 1935 Pfleumer had partnered with several German companies to become BASF, which would in turn be a leading manufacturer of magnetic tape and the first quality tape recorder the Magnetophon.

While Mullin was still in Germany he shipped parts from the Magnetophon and 50 reels of tape back to his home in San Francisco. When he returned home from the war in 1945 he partnered with film sound pioneer Bill Palmer. Together they reverse engineered the Magnetophon and built their own tape machine. Throughout 1946 and 1947 they gave demonstrations of their tape machine to the film industry with rave reviews.

This is where famous crooner Bing Crosby enters the story. Crosby’s technical director was at one of Mullin’s presentations and immediately saw the value of the machine for Bing’s weekly radio show on NBC. Bing had been performing the same radio show live two time each week, one show broadcast to the East Coast then another three hours later to the West Coast. Bing had just quit the show for the upcoming 1946-47 season when NBC executives refused to let him record the show in the studio to acetate transcription discs.

When Crosby signed his new contract with the then new ABC he decided to use Mullin’s tape machine to pre-record his shows, eliminating the need to do two live broadcasts of the same show. He hired Mullin on as his chief engineer and then invested heavily into the company that would refine and mass produce the reworked Magnetophon as the Ampex Model 200 tape machine. This would make Bing Crosby the first music start to produce all his following commercial releases on tape. Also, Cosby would be the first to pre-record radio broadcasts.

Since tape could be easily edited, unlike wire or acetate recording discs, this changed the entire music and broadcast industry. Shows could now be edited to improve pacing or remove parts that didn’t work. Crosby also created the “laugh track” by having the engineers edit in laughter from other takes and performances. All of this is standard today, but in the late 1940’s it was unheard of. By 1948 Ampex Model 200 machines were being used at all the major networks.

When Crosby gave Les Paul on of the first Ampex 200 machines the industry would change again. Les Paul always an innovator and pioneer in the music industry found a way to use the tape machine to record along with previously recorded tracks, inventing overdubbing. Soon with Les Paul’s ideas, Ampex would create the multi-track recorder, first 2 tracks, then 3, and eventually 8 tracks. Les Paul was the first to receive a custom built 8 track recorder that he named the “octopus”. A year later in 1958 Atlantic Records purchased their own 8 track Ampex for renowned engineer and producer Tom Dowd. The recording industry was now changed forever. Artists no longer needed to perform live to record, musicians began overdubbing, and tape editing for corrective or creative reasons became commonplace. All of this thanks to a popular singer, a cigarette manufacturer, and the German war machine.

Dance Hall Super Star "Sean Paul" Visits the F.I.R.S.T. School

2011-09-20T11:27:00.000-07:00

Jamaican dance hall super star visits the F.I.R.S.T. School Orlando, Fl to promote his new single "Got 2 Luv U" featuring Alexis Jordan. Thanks to Power 95.3, Orlando's #1 Station for Hip Hop and R&B, Listeners were able to win a chance to be apart of this huge event at the F.I.R.S.T. School. The afternoon started out with the Power 95.3 street team prepping the school with Sean Paul Flyers, Posters, and creating an interview area in the Film Sound Stage. F.I.R.S.T. School Director Alan K. Forbes says " It's great to have such an influential music icon interact with fans and up and coming entertainment professionals. This really means a lot to our students". Thanks to Cox Media Group Production Manager, and F.I.R.S.T. School graduate Erik Velez the F.I.R.S.T. School continues to have excellent opportunities like this on a regular basis. Once the event was set up, Sean Paul and his entourage entered through the front door and was meet with tons of students and fans taking pictures and signing autographs. Once Sean Paul made it to the interview area it was all about the fans. He played songs from his new album, and was open to answering any question that was asked to him. Totally unscripted were two up and coming Hip Hop artist from the F.I.R.S.T. School that actually got to sign a hook and rap with Sean Paul. Director Donney Smith says, " I was completely amazed that when these two up and coming artist asked if they could sing a hook and freestyle with Sean Paul that he took the challenge. The energy in the room was amazing!" We look forward to other great events at the F.I.R.S.T. School.

International Songwriting Competition 2011

2011-08-23T07:55:00.000-07:00

What is ISC?

The International Songwriting Competition (ISC) is an annual song contest whose mission is to provide the opportunity for both aspiring and established songwriters to have their songs heard in a professional, international arena. ISC is designed to nurture the musical talent of songwriters on all levels and promote excellence in the art of songwriting. Amateur and professional songwriters and musicians are invited to participate. ISC has the most prestigious panel of judges of all the songwriting and music contests in the world, offering exposure and the opportunity to have your songs heard by the most influential decision-makers in the music industry.

This year, more than $150,000 in cash and prizes will be shared among the 68 winners, including an overall Grand Prize of $25,000 (US) cash and $20,000 in music equipment, services, and more! The deadline is approaching soon on September 21, so enter your songs now.

It's very easy to submit your songs. If you have a Myspace page, you can enter through Myspace - which is really easy because ISC will go to your page and listen to your songs there (you don't even need to send us your songs!). Of course, you can also enter online with an mp3, or you can mail your songs (ISC accepts CD, tape, or DVD for music video entries).

Not only does ISC give away the largest cash Grand Prize of any songwriting competition in the world, but ISC also has the most high-profile judges, the most categories, and the coolest winners. ISC has lots of great new judges for 2011, so scroll down and check them out - this means new judges listening to all the finalists' songs and picking the 2011 winners (this could be you!).

Winning ISC isn't just about the cash and prizes. The recognition, exposure, and kudos of winning ISC add to the reasons to enter and the benefits of winning. ISC is looking for great songs and songwriters - so, whether you're a professional songwriter or just starting out, ISC welcomes your entries. In the past four years, three of ISC's Grand Prize winners have been signed to major label record deals (Epic, Universal, and Motown) and the fourth winner was signed to Peer Music, a publishing company. Additionally, many winners have been signed to other publishing deals, licensing deals, etc. A few years ago, an unknown band called The Band Perry was a finalist with the song, "If I Die Young." This year they were nominated for a Grammy in the category of Best Country Song for the same song.

Click here to enter through Myspace.

Click here if you prefer to enter online or through the mail.

CATEGORIES:

AAA (Adult Album Alternative), Adult Contemporary (AC), Americana, Blues, Children's Music, Comedy/Novelty, Country, Dance/Electronica, Folk/Singer-Songwriter, Gospel/Christian, Instrumental, Jazz, Latin Music, Lyrics Only, Music Video, Performance, Pop/Top 40, R&B/Hip-Hop, Rock, Teen, Unsigned Only, and World Music

2011 ISC JUDGES

Recording Artists: Tom Waits; Ozzy Osbourne; Tori Amos; My Morning Jacket; Jeff Beck; Keane; Janelle Monae; Billy Currington; Kelly Clarkson; McCoy Tyner; Wynonna; Francesca Battistelli; Massive Attack; Michael W. Smith; Alejandro Sanz; Tegan and Sara; Jeremy Camp; Ray Wylie Hubbard; John Mayall; Craig Morgan; James Cotton; Trombone Shorty; Johnny Clegg; Robert Earl Keen; Black Francis (The Pixies); Roger Taylor and Simon Le Bon (Duran Duran); Basement Jaxx; Mose Allison; Robert Smith (The Cure); Darryl McDaniels (Run D.M.C.); Toots Hibbert (Toots & The Maytals); Chayanne; Amadou & Mariam; Sandra Bernhard; and more to be announced...

Industry Executives: Monte Lipman (President, Universal Republic Records); David Massey (President, Mercury Records); Brian Malouf (VP of A&R, Walt Disney Records); Trevor Jerideau (VP of A&R, J Records); Bruce Iglauer (Founder/President, Alligator Records); Angel Carrasco (Sr. VP of A&R, Latin America, Sony/BMG); Ric Arboit (President, Nettwerk Music Group); Steve Smith (VP of A&R, Aware Records); Cory Robbins (Founder/President, Robbins Entertainment); Anastasia Brown (Music Supervisor, FORMAT); Antony Bland (A&R, American Recordings); Allison Jones (VP of A&R, Big Machine Label Group); Steve Lillywhite (Producer); Trevor Jerideau (VP of A&R, J Records); Dan Storper (President, Putamayo World Music Records and Putumayo Kids); Kim Buie (VP of A&R, Lost Highway); Douglas C. Cohn (Sr. VP, Music Marketing & Talent, Nickelodeon); Dr. Demento (Radio Host, The Dr. Demento Show); and more to be announced..

Casting Call for Student Short Film, "WereCougars"

2011-08-11T08:08:00.000-07:00

CASTING CALL

F.I.R.S.T. School Film Production presents....
"WereCougars"

UNION & NON-UNION TALENT WELCOME

Casting for:
• Mike: Male 20's, good looking, cocky frat guy and best friend to Brian.
• Brian: Male, 20's, shy and laid back college guy and friends with Mike.
• Tony: Male, 20's, Jersey Shore type guy who sells out Mike and Brian.
• Bouncer: Male, 20 to 30's big guy, should look like a bouncer.
• Bartender: Male/Female, 40 or older, creepy looking.
• Alexis: Female, 35 to 45, leader of the were-cougars.
• Roxy: Female, 35 to 45, latina, a were-cougar and second in command to Alexis.
• Vicky: Female, 35 to 45, any race, a were-cougar and comedy relief character.

Extras Needed for Club Scene. Any sex, race, between ages 25 to 45.

**TALENT should be from the ORLANDO AREA.**

Casting Dates:
August 15th, 2011. 6pm to 9 pm
(APPOINTMENT NECESSARY. MONOLOGUE REQUIRED)

Contact for appointments: gigs-d49w3-2540738126@craigslist.org

Shooting Dates:
It'll be 3 days between August 22, 2011 to September 30, 2011

Location:
F.I.R.S.T. School, 2309 Silver Star Rd. Orlando, FL 32804
(407) 316-8310

FMPTA Invites you to hear FMPTA Co-Founder & Florida Film Legend, Bill Grefe!

2011-08-11T07:04:00.000-07:00

Altamonte Springs, Florida – Florida Motion Picture & Television Association (FMPTA), Metro Orlando Chapter is proud to present Mr. Bill Grefe, FMPTA’s Co-Founder, Lifetime Achievement Award Recipient, and Metro Orlando Chapter Life Member as well as Film Florida Legend, as its honored guest and speaker on Monday, August 15th at 7:02pm at The Hilton Orlando|Almamonte Springs. A reception for Mr. Grefe precedes the presentation at 6pm.

William Grefe’s career began as a television writer, and when the opportunity presented itself, he turned to writing feature films. During the production of his first motion picture script, The Checkered Flag, the movie’s director became ill and Grefe was drafted into assuming the director’s chores. He brought the film in ahead of schedule and it ended up grossing ten times its negative costs. Riding the wave of that first big success, Grefe continued to write, produce and direct many theatrical, money-making, motion pictures, including Stanley, Mako, and Cease Fire.

Grefe’s film and television career has run the gamut from Producer/Director of over 25 feature films, to chief operating officer of three film companies. He has directed countless TV commercials for major corporations such as General Motors, Whirlpool, and Bacardi. He is a filmmaker who has the reputation of controlling the budget, yet delivering quality film. He is an all around filmmaker who has worked as a producer, director, writer, executive producer, line producer, studio executive, and distributor whose feature films and television shows are being shown theatrically, on TV, cable, video tape, and DVD worldwide. He is not only an internationally known filmmaker, but is a respected business man and executive who has excellent experience in film distribution. He has advised and negotiated distribution contracts for dozens of companies and individuals.

“I am absolutely thrilled to have Bill, as our founder, reach out to me, expressing his pleasure of the FMPTA’s current activities and that he has agreed to share his experience with us,” explained Metro Orlando Chapter President and State President, Thomas P. Mitchell, Sr. “We are honored to be in the presence of an FMPTA Lifetime Achievement Award recipient and a Film Florida Legend and look forward to experiencing Florida’s motion picture history and opportunities through his eyes.” Reception and presentation are open to the public.

FMPTA serves the motion picture, television, audio recording, theater, and digital media industries in the State of Florida. Members include producers, directors, casting agents, cameramen, actors, stuntmen, technicians, make-up artists, set designers, equipment rental companies, recording studios and trade/craft services.

Graduate Spotlight: Jimmy Dempsey

2011-07-26T06:59:00.000-07:00

We got to sit down and speak with one of our Film & Video Graduates, Jimmy Dempsey, who is now working on some really neat stuff! Check out our interview below!

1.) Hello, Jimmy! Thanks for taking the time to sit down and talk to us.

Answer: It's my pleasure.

2.) Well, Tell us a little bit about you and what program you attended here at F.I.R.S.T?

Answer: Well, my name is Jimmy Dempsey. I'm 25, grew up in a little town called Bradenton, FL and just graduated recently from the F.I.R.S.T. School about 2 months ago, getting a diploma in Comprehensive Film and Video Production.

3.) What made you decide to choose the F.I.R.S.T. School over other schools?

Answer: Main reason why I decided to go to The F.I.R.S.T. School first and foremost was the financial factor! Every school I wanted to go to was at least $80,000 for 2 years or so! The F.I.R.S.T. School offered me what I needed in only 8 months for far less! Also, other schools were way over-crowded and too large of classes when my classroom was only a total of 7 people. I got to actually get close with my teachers and classmates and learn everything I needed to know one on one, unlike most other schools.

4.) What were your career plans while attending F.I.R.S.T, what did you want to do?

Answer: Originally, my main focus was going to learn more about post-production. Final Cut Pro, After Effects, DVD Studio Pro, etc. I loved everything about it and wanted to learn to my utmost capability to do it for a living. Thanks to F.I.R.S.T., I started off interning at a Studio in Sarasota, FL while in school called Sanborn Studios. It's a state-of-the-art sound stage and post-production facility with the 2nd largest green-screen in Florida. I got to use these tools in the field, the chance to work side-by-side with the V.P. of Productions, and did a lot of editing for different projects.

5.) Have your career plans changed since then, how so?

Answer: Absolutely! Later on in school, I got hired on at Sanborn Studios full-time, and got pushed a lot to be a camera operator for different productions. Then a day came around and I had the pleasure of working as a 2nd AC for my first TV Pilot called Workers Comp with Morgan Fairchild (General Hospital), Robert Carradine (Revenge of the Nerds), Jay LaRose (Saw III, Saw IV), and Charley Koontz (Community). After that experience, I started enjoying that more than anything else. Now, if there's a camera in front of me, there's not a chance I won't be messing with it and different primes! Now, I'm always pursuing different productions doing AC work and I've never enjoyed life as much as I do now.

6.) What have you been doing since graduation? I hear you're working on a lot of cool productions right now?

Answer: It's been crazy actually! Immediately after graduation, I ventured off into the freelance business and had the chance to do my first full feature called The Perfect Wedding with Jim Rebhorn (Independence Day) and Kristine Sutherland (Honey, I Shrunk The Kids). I was a 2nd AC/DIT, living out of a mansion for 3 weeks in Sarasota, FL on the bay, and got to with the most amazing crew I could ever ask for. Probably one of the most amazing experiences of my life by far. After we wrapped, 2 days later, I was picked up for a new TV Show called Magic City for Starz Miami Productions, LLC, which I was completely stoked about! So, I packed my bags, and am now living out of Miami, FL! It's been pretty epic so far, never seen such a massive set and crew before.

7.) Neat! So what are your plans for the future?

Answer: Right now, I'm planning on staying down here in Miami until at least Season 1 is over. I'm gonna keep pursuing other productions around here since there are so many opportunities in the area. It's unreal how many there are! I will be also launching a brand new website within the next month or 2, so please keep on the look-out for it! I also have some other stuff my sleeve but I won't be announcing that for some time now.

8.) If you had one thing to tell future students wanting to get into this career field, what would you tell them?

Answer: All I can say is NETWORK NETWORK NETWORK! Getting in the field is hard; you can send hundreds of resumes out there constantly and never get a reply. Trust me, I know... But, the minute you do get an opportunity, work your hardest, work diligently, and work smart! Also, take any internship opportunities that are available up, it's the best way to start your networking and to make your starting mark in the industry. Experience is power! Also, be someone YOU would want to work around with! You could be the greatest camera operator I've ever met in my life, but if you act stuck-up, high and mighty, and/or a jerk, why would I ever want to work with you again or refer you to someone else... The industry is big, but it's a small network, everyone knows everyone so never burn a bridge and always make a great first impression. Make your first opportunities your foundation, and build your network from that point on.

9.) Great advice! Well thank you so much for sitting down with us Jimmy and we look forward to hearing more good news from you in the future.

Answer: Absolutely. Thanks for everything!

FVP 1111 Shoots Their Short Film, "Hood & The Wolf"

2011-07-20T13:02:00.000-07:00

One of our Film & Video classes shoot their final senior project which is their short film entitled, "Hood & The Wolf." It's an action packed film. So watch out for it! Here's a couple of shots of them working on our green screen sound stage!

Resume Tips!

2011-07-06T11:31:00.000-07:00

Ti

p 1 - Use Titles or Headings That Match The Jobs You Want

With employers receiving hundreds of resumes you must make sure that your resume hooks an employer's attention within a 5-second glance. A great way to do this is to use job titles and skill headings that relate to and match the jobs you want. For example, compare the headings Roger used in his before resume to the headings used in his after resume.

Before Resume:
Accounting / Recordkeeping
Administrative
Computer Skills

After Resume:
Management of A/R and A/P Accounts
Computerized Accounting Applications
Departmental Administration / Recordkeeping

Which set of headings are the strongest for an Accounts Payable / Receivable Manager position?

Even though Roger's title was Accounting Assistant, he actually managed over 1,000 A/R and A/P accounts. Using skill headings that market the true nature of Roger's job duties will generate him more interviews and higher salary offers. For more examples, like this one and the ones discussed below, click NEW - 180 resume branding and writing tips!

Tip 2 - Use Design That Grabs Attention

Employers make snap judgments when glancing at your resume. If they see unrelated job titles or skills the likelihood is very high that they will make an immediate assumption that you are not qualified for the job you want. Adding to this problem is the fact that employers don't have the time to read through each of your job descriptions to determine if you have the skills they need.

You Must Do That For Them! The design of your resume must highlight the most important information about your work experience, skills and education. At first glance this information forms the image that employers have of your skills and abilities.

Tip 3 - Create Content That Sells

Resume design should get attention but it's really the content of your resume, the descriptions you include of your skills and abilities, that determine how many interviews you generate--as well as the level of salary offers you receive. Compare the before and after statements from Roger's resume shown below:

Before Resume:
Maintained records for accounts receivable and accounts payable accounts.

After Resume:
Managed over 1,000 accounts receivable and payable accounts working directly with the Chief Financial Officer.

Which of these examples presents Roger as being more qualified, having higher skills and worth a higher salary? As this example illustrates, our image of Roger is changed and elevated when we read the after example.

Tip 4 - Quantify and Use Power Words

As Roger's after statement demonstrates, using numbers to describe your achievements and responsibilities can greatly expand and elevate your image. Using numbers and quantifying creates vivid images in our mind when we read them, whereas general statements like the before examples are easy to skip over or forget. Typically the more specific you can be in describing your duties the better.

Another strategy that is extremely important in controlling the image that employers develop about you--is to use Power Words or verbs that match the level of position you want. For example, Roger wants to use the experience he's gained to move into a management position. To strengthen his image he should use as many "management oriented" words as possible. Which example below do you think is the strongest?

Typical Verbs:
Gave work assignments to staff of entry level accounting clerks.

Power Words:
Directed workflow, supervised and trained accounting staff performing posting to general ledger, accounts receivable and payable accounts.

Tip 5 - Analyze Ads and Job Descriptions to Identify Key Words

Learning how to analyze the key words that employers provide in help wanted ads and job descriptions is a key element in creating powerful resumes. For example, read the ad Roger found for an Accounts Receivable Manager below and see how many key words, phrases, or skill descriptions that it includes.

Accounts Receivable Manager
Seeking experienced A/R Manager to oversee accounts, manage billing and collections, train accounting and clerical staff, develop status reports for management and prepare monthly balance sheets. B.A. Degree or A.A. Degree with minimum of 2 years experience required.

Even though this ad is small it contains 12-13 key words or phrases that should be addressed in Roger's resume. Roger can also key words from an ad like this to create headings for his resume such as:

Key Word Skill Headings
Management of A/R Accounts
Billing and Collections
Supervision of Accounting and Administrative Staff
Balance Sheet and Management Status Reports

Tip 6 - Identify and Solve Employer's Hidden Needs

In addition to the skills or needs listed in the ad shown above, the employer will have many more needs that Roger should identify and address in his resume and cover letter. For example, this employer will need someone who can deal effectively with other departments, research accounting issues and records to solve problems. To beat today's heavy competition for jobs, it's important that you identify and anticipate the full range of needs each employer faces and show how you can solve those needs.

Tip 7 - Sell the Benefits of Your Skills

Most resumes provide a list of duties that each applicant has been responsible for--without explaining the benefit of those skills to employers. For example, a secretary's resume might state she can type 80 wpm and is extremely accurate. This statement lacks an explanation of how her typing speed and accuracy benefit an employer's bottom line. The real benefit is that the employee can produce more work and ultimately save the employer money. A better statement for this person's resume would be:

Selling The Benefits of Skills
· Achieved top production volume by maintaining high degree of accuracy with typing speed at 80 wpm.
· Cut labor expense over $6,000 annually by eliminating the need for part-time wordprocessing staff.

Tip 8 - Create An Image That Matches The Salary You Want

As you write your resume, keep in mind the level of job and salary you want. Be sure to create an image that presents you at the appropriate level. For example, language used in a resume for an $8 an hour position is much different than the language used for a $16 an hour position. I recently met Lynn, who had held a Health Insurance Claims Management position making $42,000 per year. She had retrained for the accounting field and hadn't yet gained any "direct accounting experience" although she had prepared monthly accounting reports as a Department Manager.

I was appalled when she shared the resume she had been counseled to create. It began with this statement:

Seeking an entry level position in the accounting field.

Now what pay rate do you think this statement would motivate employers to offer Lynn? A much better statement would be:

Seek an Accounting position utilizing my experience: · Managing a department and accounting for up to $250,000 in monthly claims.

My goal is to help people either stay at their current salary level or move up--not go backwards. As you can see, the last statement greatly elevates Lynn's image and will be much more likely to generate salary offers comparable to her last pay rate.

Tip 9 - Prioritize the Content of Your Resume

Another big mistake that job seekers make is to list very important data in the lower sections of their job descriptions. As you compile statements for your resume, prioritize them by importance, impressiveness and relevance to the job you want. Remember that a strong statement which uses power words and quantifies will affect every statement under it. Read the two examples below. Which one has the most impact?

Unprioritized
Maintained records control, filing, office supply purchasing and equipment maintenance.
Managed front office functions to support the President, Vice President and staff of 20 Sales Representatives.

Prioritized
Managed front office functions to support the President, Vice President and staff of 20 Sales Representatives. Maintained records control, filing, office supply purchasing and equipment maintenance.

Tip 10 - Tweak and Target Your Resumes and Cover Letters

You will generate many more interviews by tweaking your resume and cover letter so that they address the specific skills each employer requests. For example, Sally originally wanted a customer service position, then found an ad for a Retail Management opening. How well qualified do the headings in the left hand column present her for the Retail Management position? Do you think the headings in the right hand column will generate more and better interviews for Retail Management positions?

Customer Service
Cash Accountability
Computer Skills

Retail Management / Customer Service
Cash Accountability / Supervision of Retail Stations
Retail Accounting Applications

Sally's actual title had been Lead Cashier, even though she managed her own retail cashiering station in addition to 6 other cashiers and stations. Once Sally had created her original resume, it only took about 5 minutes to tweak and relabel her skill descriptions to fit Retail Management positions. This "relabeling" is entirely truthful and is extremely important in landing more interviews because it allows job seekers to apply for, and look qualified for, a wider range of jobs.

Five Things You Can Do to Make Sure Your Resume Gets Seen

2011-06-28T07:25:00.000-07:00

Five Pragmatic Things You Can Do to Make Sure Your Resume Gets Seen by Hiring Managers

By Martin Yate

1. Target Job Title. A resume cannot be all things to all people. It needs to focus on a specific job and carry a target job title, coming right after contact information ( 80% of resumes lack this and start instead with a Job Objective); your email address should be hyperlinked. Recruiters use the target job title in database searches and using one helps your resume be pulled for review by a hiring manager, and the title then gives the hiring manager an immediate focus.

2. Sell to the customer's needs: Don't sell what you think are your strong points in a resume, find out what the customers (hiring manager) want to buy. Do a Target Job Deconstruction (TJD) on 6 job postings to determine how employers prioritize their needs, and the words they use to describe them. Recruiters search resume databases using the approved job title and the words used in the job description. By doing TJD you know what skills employers value in this job, how they prioritize them and the words they are likely to use in database searches: in short you have a template for the story your resume must tell.

3. Replace Job/Career Objective (no one cares what you want), with Performance Profile. Managers do performance reviews on all employees every year so the phrase has immediacy and relevance. Beneath the heading address the heart of what you do in your professional work: Take the first 4-5 priorities from your TJD and turn them into short sentences running no more than five lines.

4. Core Competencies. Follow the Performance Profile with a Core Competency section. This contains all the words and phrases that were used in the job postings to describe your work (example: A/P, A/R, Quarterly P&L). List all the words and phrases that apply to you in columns; then repeat the words in the context of each of the jobs where they were applied, this way you get to use keywords that will be used by recruiters as search terms at least once and possibly two or three times; this will improve your database ranking. A hiring manager will read Core Competency section as headlines for all the skills you can talk about.

5. Together, a Target Job title, Target Job Deconstruction, Performance Profile and Core Competency section pack all the information into the first half page of your resume, to improve its database performance and to tell any recruiter or hiring manager of your ability and suitability for the job. This opening to a resume tells any reader you can do the job and you "get" what is truly important.