<?xml version="1.0" encoding="utf-8" standalone="no"?><rss xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:media="http://search.yahoo.com/mrss/" version="2.0"><channel><title>The Official Google Blog</title><link>https://blog.google/</link><description>Insights from Googlers into our products, technology, and the Google culture.</description><atom:link href="https://blog.google/rss/" rel="self"/><language>en-us</language><lastBuildDate>Tue, 05 May 2026 18:00:00 +0000</lastBuildDate><image><url>https://blog.google/static/blogv2/images/google.png</url><title>The Keyword</title><link>https://blog.google/</link></image><item><title>Gemini API File Search is now multimodal: build efficient, verifiable RAG</title><link>https://blog.google/innovation-and-ai/technology/developers-tools/expanded-gemini-api-file-search-multimodal-rag/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Gemini_File-Search_Blog-Hero_ne.max-600x600.format-webp.webp" width="540"/><media:description>Gemini API File Search</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Gemini_File-Search_Blog-Hero_ne.max-600x600.format-webp.webp"&gt;Updates to the Gemini API File Search tool makes building efficient, multimodal file retrieval systems easier for developers.</description><pubDate>Tue, 05 May 2026 18:00:00 +0000</pubDate><guid>https://blog.google/innovation-and-ai/technology/developers-tools/expanded-gemini-api-file-search-multimodal-rag/</guid><category>Developer tools</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Gemini API File Search is now multimodal: build efficient, verifiable RAG</title><description>Updates to the Gemini API File Search tool makes building efficient, multimodal file retrieval systems easier for developers.</description><site_name>Google</site_name><url>https://blog.google/innovation-and-ai/technology/developers-tools/expanded-gemini-api-file-search-multimodal-rag/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Ivan Solovyev</name><title>Product Manager</title><department>Google DeepMind</department><company/></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Kriti Dwivedi</name><title>Software Engineer</title><department/><company/></author></item><item><title>Approximate location sharing gives you more control over your location data in Chrome.</title><link>https://blog.google/products-and-platforms/products/chrome/approximate-location-chrome-on-android/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Approx_Location_-_Social_media.max-600x600.format-webp.webp" width="540"/><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Approx_Location_-_Social_media.max-600x600.format-webp.webp"&gt;Chrome on Android users can now choose to share their approximate location with websites, instead of sharing their precise location.</description><pubDate>Tue, 05 May 2026 17:00:00 +0000</pubDate><guid>https://blog.google/products-and-platforms/products/chrome/approximate-location-chrome-on-android/</guid><category>Chrome</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Approximate location sharing gives you more control over your location data in Chrome.</title><description></description><site_name>Google</site_name><url>https://blog.google/products-and-platforms/products/chrome/approximate-location-chrome-on-android/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Archit Agarwal</name><title>Product Manager, Chrome</title><department/><company/></author></item><item><title>Google is partnering with XPRIZE and Range Media Partners on the $3.5 million Future Vision film competition.</title><link>https://blog.google/innovation-and-ai/technology/ai/future-vision-film-competition-xprize/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/futurevisionxprize_social.max-600x600.format-webp.webp" width="540"/><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/futurevisionxprize_social.max-600x600.format-webp.webp"&gt;Google is partnering with XPRIZE and Range Media Partners on the $3.5 million Future Vision film competition.</description><pubDate>Tue, 05 May 2026 16:00:00 +0000</pubDate><guid>https://blog.google/innovation-and-ai/technology/ai/future-vision-film-competition-xprize/</guid><category>AI</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Google is partnering with XPRIZE and Range Media Partners on the $3.5 million Future Vision film competition.</title><description></description><site_name>Google</site_name><url>https://blog.google/innovation-and-ai/technology/ai/future-vision-film-competition-xprize/</url></og></item><item><title>Accelerating Gemma 4: faster inference with  multi-token prediction drafters</title><link>https://blog.google/innovation-and-ai/technology/developers-tools/multi-token-prediction-gemma-4/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Hero_Visual.max-600x600.format-webp.webp" width="540"/><media:description>Gemma 4 MTP Drafter</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Hero_Visual.max-600x600.format-webp.webp"&gt;An overview of how Multi-Token Prediction (MTP) drafters are making Gemma 4 models up to 3x faster at inference.</description><pubDate>Tue, 05 May 2026 16:00:00 +0000</pubDate><guid>https://blog.google/innovation-and-ai/technology/developers-tools/multi-token-prediction-gemma-4/</guid><category>Developer tools</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Accelerating Gemma 4: faster inference with  multi-token prediction drafters</title><description>An overview of how Multi-Token Prediction (MTP) drafters are making Gemma 4 models up to 3x faster at inference.</description><site_name>Google</site_name><url>https://blog.google/innovation-and-ai/technology/developers-tools/multi-token-prediction-gemma-4/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Olivier Lacombe</name><title>Director</title><department>Product Management</department><company/></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Maarten Grootendorst</name><title>Developer Relations Engineer</title><department/><company/></author></item><item><title>Here’s what’s new with Google Home.</title><link>https://blog.google/products-and-platforms/devices/google-nest/home-updates/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/HH_Hero_image.max-600x600.format-webp.webp" width="540"/><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/HH_Hero_image.max-600x600.format-webp.webp"&gt;From a complete camera overhaul to updated automations, there are several new updates coming to Google Home.</description><pubDate>Tue, 05 May 2026 16:00:00 +0000</pubDate><guid>https://blog.google/products-and-platforms/devices/google-nest/home-updates/</guid><category>Google Nest</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Here’s what’s new with Google Home.</title><description></description><site_name>Google</site_name><url>https://blog.google/products-and-platforms/devices/google-nest/home-updates/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Bryant Herron-Patmon</name><title>Director, Product Management</title><department>Google Home</department><company/></author></item><item><title>Celebrating educators’ creativity this Teacher Appreciation Week</title><link>https://blog.google/products-and-platforms/products/education/teacher-appreciation-week-2026/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Teacher_Appreciation_Week_hero_.max-600x600.format-webp.webp" width="540"/><media:description>A teacher smiles next to a student in a classroom full of instruments.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Teacher_Appreciation_Week_hero_.max-600x600.format-webp.webp"&gt;Google celebrates Teacher Appreciation Week 2026 with an essay from the Arkansas Teacher of the Year.</description><pubDate>Tue, 05 May 2026 16:00:00 +0000</pubDate><guid>https://blog.google/products-and-platforms/products/education/teacher-appreciation-week-2026/</guid><category>Learning &amp; Education</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Celebrating educators’ creativity this Teacher Appreciation Week</title><description>Google celebrates Teacher Appreciation Week 2026 with an essay from the Arkansas Teacher of the Year.</description><site_name>Google</site_name><url>https://blog.google/products-and-platforms/products/education/teacher-appreciation-week-2026/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Stephanie Williams</name><title>Arkansas State Teacher of the Year</title><department/><company/></author></item><item><title>Turn your data into decisions: 3 things your business needs for growth in the AI era</title><link>https://blog.google/products/ads-commerce/google-marketing-live-2026-turn-your-data-into-decisions/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/MSMT_Hero_-_Measurement_22x.max-600x600.format-webp.webp" width="540"/><media:description>The Road To Google Marketing Live</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/MSMT_Hero_-_Measurement_22x.max-600x600.format-webp.webp"&gt;To move at the speed of AI, simplify your data and understand what’s driving growth. Learn more in the lead-up to Google Marketing Live.</description><pubDate>Tue, 05 May 2026 13:00:00 +0000</pubDate><guid>https://blog.google/products/ads-commerce/google-marketing-live-2026-turn-your-data-into-decisions/</guid><category>Google Ads</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Turn your data into decisions: 3 things your business needs for growth in the AI era</title><description>To move at the speed of AI, simplify your data and understand what’s driving growth. Learn more in the lead-up to Google Marketing Live.</description><site_name>Google</site_name><url>https://blog.google/products/ads-commerce/google-marketing-live-2026-turn-your-data-into-decisions/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Gaurav Bhaya</name><title>VP &amp; GM Buying</title><department>Analytics and Measurement</department><company/></author></item><item><title>Here’s how we’re helping Belgium's farmers save water with AI.</title><link>https://blog.google/company-news/outreach-and-initiatives/sustainability/heres-how-were-helping-belgiums-farmers-save-water-with-ai/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Screenshot_2026-05-05_11.20.04_.max-600x600.format-webp.webp" width="540"/><media:description>Agrow’s technology platform integrates climate, water and soil data from satellite and thermal imagery to provide precise irrigation and fertilization recommendations.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Screenshot_2026-05-05_11.20.04_.max-600x600.format-webp.webp"&gt;To address the challenges of water quality and availability in the Scheldt Basin, a vital river network flowing through Belgium, Google is supporting Agua Segura and Agr…</description><pubDate>Tue, 05 May 2026 09:00:00 +0000</pubDate><guid>https://blog.google/company-news/outreach-and-initiatives/sustainability/heres-how-were-helping-belgiums-farmers-save-water-with-ai/</guid><category>Google Cloud</category><category>Sustainability</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Here’s how we’re helping Belgium's farmers save water with AI.</title><description></description><site_name>Google</site_name><url>https://blog.google/company-news/outreach-and-initiatives/sustainability/heres-how-were-helping-belgiums-farmers-save-water-with-ai/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Ben Townsend</name><title>Head of Infrastructure Strategy &amp; Sustainability</title><department/><company/></author></item><item><title>Putting educators at the center of AI learning</title><link>https://blog.google/company-news/inside-google/around-the-globe/google-asia/putting-educators-at-the-center-of-ai-learning/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/HelpingStudentsAPAC_Hero.max-600x600.format-webp.webp" width="540"/><media:description>A collage of photos showcasing community engagement and professional events, including a workshop presentation, a woman outdoors near a bridge, a large group meeting, and a professional group photo in front of a Google sign.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/HelpingStudentsAPAC_Hero.max-600x600.format-webp.webp"&gt;We are adding $10 million to the AI Opportunity Fund to help students, educators and workers learn essential AI skills.</description><pubDate>Tue, 05 May 2026 01:00:00 +0000</pubDate><guid>https://blog.google/company-news/inside-google/around-the-globe/google-asia/putting-educators-at-the-center-of-ai-learning/</guid><category>Learning &amp; Education</category><category>Google in Asia</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Putting educators at the center of AI learning</title><description>We are adding $10 million to the AI Opportunity Fund to help students, educators and workers learn essential AI skills.</description><site_name>Google</site_name><url>https://blog.google/company-news/inside-google/around-the-globe/google-asia/putting-educators-at-the-center-of-ai-learning/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Sanjay Gupta</name><title>President</title><department>Asia Pacific</department><company>Google</company></author></item><item><title>The latest AI news we announced in April 2026</title><link>https://blog.google/innovation-and-ai/technology/ai/google-ai-updates-april-2026/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/April_2026_AI_Recap_still.max-600x600.format-webp.webp" width="540"/><media:description>mp4 featuring an underwater video and a mobile AI video mockup.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/April_2026_AI_Recap_still.max-600x600.format-webp.webp"&gt;Here are Google’s latest AI updates from April 2026</description><pubDate>Mon, 04 May 2026 17:00:00 +0000</pubDate><guid>https://blog.google/innovation-and-ai/technology/ai/google-ai-updates-april-2026/</guid><category>Translate</category><category>Google Labs</category><category>Developer tools</category><category>Google Workspace</category><category>Google.org</category><category>Google Cloud</category><category>AI</category><category>Gemini models</category><category>Fitbit</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>The latest AI news we announced in April 2026</title><description>Here are Google’s latest AI updates from April 2026</description><site_name>Google</site_name><url>https://blog.google/innovation-and-ai/technology/ai/google-ai-updates-april-2026/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>The Keyword Team</name><title/><department/><company/></author></item><item><title>Here's how Google AI is powering small business growth</title><link>https://blog.google/company-news/outreach-and-initiatives/small-business/ai-for-small-businesses/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/NSBW_keyword_banner_2026_1.max-600x600.format-webp.webp" width="540"/><media:description>A grid of 4 business owners. Top left is a man pouring coffee beans into a grinder. Top right is a woman in a pink dress placing a lampshade on a shelf of lampshades. Bottom left is a main in a fly fishing store. Bottom right is a woman in an office.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/NSBW_keyword_banner_2026_1.max-600x600.format-webp.webp"&gt;During National Small Business Week, jumpstart your growth with tools like Gemini, Workspace and Ads — plus, resources and exclusive offers from Google.</description><pubDate>Mon, 04 May 2026 16:00:00 +0000</pubDate><guid>https://blog.google/company-news/outreach-and-initiatives/small-business/ai-for-small-businesses/</guid><category>Small Business</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Here's how Google AI is powering small business growth</title><description>During National Small Business Week, jumpstart your growth with tools like Gemini, Workspace and Ads — plus, resources and exclusive offers from Google.</description><site_name>Google</site_name><url>https://blog.google/company-news/outreach-and-initiatives/small-business/ai-for-small-businesses/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Selin Song</name><title>President, Google Customer Solutions</title><department/><company/></author></item><item><title>Reduce friction and latency for long-running jobs with Webhooks in Gemini API</title><link>https://blog.google/innovation-and-ai/technology/developers-tools/event-driven-webhooks/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/WebhooksGeminiAPI-hero.max-600x600.format-webp.webp" width="540"/><media:description>Gemini API</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/WebhooksGeminiAPI-hero.max-600x600.format-webp.webp"&gt;Event-Driven Webhooks are a push-based notification system that eliminates the need for inefficient polling.</description><pubDate>Mon, 04 May 2026 15:30:00 +0000</pubDate><guid>https://blog.google/innovation-and-ai/technology/developers-tools/event-driven-webhooks/</guid><category>Developer tools</category><category>AI</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Reduce friction and latency for long-running jobs with Webhooks in Gemini API</title><description>Event-Driven Webhooks are a push-based notification system that eliminates the need for inefficient polling.</description><site_name>Google</site_name><url>https://blog.google/innovation-and-ai/technology/developers-tools/event-driven-webhooks/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Lucia Loher</name><title>Product Manager</title><department>Gemini API</department><company/></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Hussein Hassan Harrirou</name><title>Engineering</title><department>Gemini API</department><company/></author></item><item><title>Celebrating America’s 250th on Google Arts &amp; Culture</title><link>https://blog.google/company-news/outreach-and-initiatives/arts-culture/celebrating-america/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Making_of_the_Nation_-_America_.max-600x600.format-webp.webp" width="540"/><media:description>Video trailer for the Making of the Nation - America at 250 project. The video features inspiring music and and a guide through the historical American artifacts that can be explored on Google Arts &amp; Culture.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Making_of_the_Nation_-_America_.max-600x600.format-webp.webp"&gt;Together with the National Archives and others, we’re launching an interactive journey through America’s history.</description><pubDate>Mon, 04 May 2026 15:00:00 +0000</pubDate><guid>https://blog.google/company-news/outreach-and-initiatives/arts-culture/celebrating-america/</guid><category>Arts &amp; Culture</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Celebrating America’s 250th on Google Arts &amp; Culture</title><description>Together with the National Archives and others, we’re launching an interactive journey through America’s history.</description><site_name>Google</site_name><url>https://blog.google/company-news/outreach-and-initiatives/arts-culture/celebrating-america/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Karan Bhatia</name><title>Vice President</title><department>Government Affairs &amp; Public Policy</department><company/></author></item><item><title>Supporting startups that are shaping the future of energy</title><link>https://blog.google/company-news/outreach-and-initiatives/entrepreneurs/google-for-startups-accelerator/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Hero1.max-600x600.format-webp.webp" width="540"/><media:description>Photos from the Google for Startups Accelerator</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Hero1.max-600x600.format-webp.webp"&gt;The Google for Startups Accelerator offers mentorship and technical support to companies using AI to disrupt the energy sector.</description><pubDate>Mon, 04 May 2026 14:00:00 +0000</pubDate><guid>https://blog.google/company-news/outreach-and-initiatives/entrepreneurs/google-for-startups-accelerator/</guid><category>Entrepreneurs</category><category>Sustainability</category><category>Google in Europe</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Supporting startups that are shaping the future of energy</title><description>The Google for Startups Accelerator offers mentorship and technical support to companies using AI to disrupt the energy sector.</description><site_name>Google</site_name><url>https://blog.google/company-news/outreach-and-initiatives/entrepreneurs/google-for-startups-accelerator/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Allegra Reister</name><title/><department>Advanced Energy Partnerships</department><company/></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Bogdan Popescu</name><title/><department>Energy Market Development</department><company/></author></item><item><title>Your car with Google built-in is about to get smarter, thanks to Gemini</title><link>https://blog.google/products-and-platforms/platforms/android/cars-with-google-built-in-gemini-tips-2026/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/I_O_26_Gemini_AAE_blog_post_-_H.max-600x600.format-webp.webp" width="540"/><media:description>Gemini navigation on a car screen</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/I_O_26_Gemini_AAE_blog_post_-_H.max-600x600.format-webp.webp"&gt;Thanks to deep integrations with both your vehicle and your apps, Gemini in cars with Google built-in will help drivers do more safely while still focusing on the road.</description><pubDate>Thu, 30 Apr 2026 16:00:00 +0000</pubDate><guid>https://blog.google/products-and-platforms/platforms/android/cars-with-google-built-in-gemini-tips-2026/</guid><category>Android</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Your car with Google built-in is about to get smarter, thanks to Gemini</title><description>Thanks to deep integrations with both your vehicle and your apps, Gemini in cars with Google built-in will help drivers do more safely while still focusing on the road.</description><site_name>Google</site_name><url>https://blog.google/products-and-platforms/platforms/android/cars-with-google-built-in-gemini-tips-2026/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Alankar Agnihotri</name><title>Senior Product Manager</title><department>Cars with Google built-in</department><company/></author></item><item><title>Check out the new ways to explore Route 66 on Google Maps.</title><link>https://blog.google/products-and-platforms/products/maps/route-66/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Route_66_Doodle.max-600x600.format-webp.webp" width="540"/><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Route_66_Doodle.max-600x600.format-webp.webp"&gt;In celebration of Route 66’s 100th anniversary, Google Maps is rolling out two new ways to help you explore it, virtually or IRL.</description><pubDate>Thu, 30 Apr 2026 14:00:00 +0000</pubDate><guid>https://blog.google/products-and-platforms/products/maps/route-66/</guid><category>Maps</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Check out the new ways to explore Route 66 on Google Maps.</title><description></description><site_name>Google</site_name><url>https://blog.google/products-and-platforms/products/maps/route-66/</url></og></item><item><title>Preferred Sources is now available in all languages.</title><link>https://blog.google/products-and-platforms/products/search/preferred-sources-language-expansion/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/HeroImage_Template-v1_gADFpm0.max-600x600.format-webp.webp" width="540"/><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/HeroImage_Template-v1_gADFpm0.max-600x600.format-webp.webp"&gt;Preferred Sources is now rolling out globally in all supported languages, giving users more control over the news they see on Search.</description><pubDate>Thu, 30 Apr 2026 13:00:00 +0000</pubDate><guid>https://blog.google/products-and-platforms/products/search/preferred-sources-language-expansion/</guid><category>Search</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Preferred Sources is now available in all languages.</title><description></description><site_name>Google</site_name><url>https://blog.google/products-and-platforms/products/search/preferred-sources-language-expansion/</url></og></item><item><title>Adapt your Shopping campaigns to modern Search with AI Max.</title><link>https://blog.google/products/ads-commerce/ai-max-for-shopping/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Shopping_x_AI_Max_Road_to_GML_M.max-600x600.format-webp.webp" width="540"/><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Shopping_x_AI_Max_Road_to_GML_M.max-600x600.format-webp.webp"&gt;Built for the next generation of Search, AI Max for Shopping campaigns helps retailers reach shoppers the moment discovery begins.</description><pubDate>Thu, 30 Apr 2026 13:00:00 +0000</pubDate><guid>https://blog.google/products/ads-commerce/ai-max-for-shopping/</guid><category>Google Ads</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Adapt your Shopping campaigns to modern Search with AI Max.</title><description></description><site_name>Google</site_name><url>https://blog.google/products/ads-commerce/ai-max-for-shopping/</url></og></item><item><title>AI Max Turns 1 with new ways to steer performance and expansion to more advertisers</title><link>https://blog.google/products/ads-commerce/ai-max-new-features/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/AI_Max_Road_to_GML_Master-Heade.max-600x600.format-webp.webp" width="540"/><media:description>"The Road to Google Marketing Live" surrounded by various shopping items</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/AI_Max_Road_to_GML_Master-Heade.max-600x600.format-webp.webp"&gt;As AI Max turns 1, we’re helping you capture even more opportunities in the expanding Search universe.</description><pubDate>Thu, 30 Apr 2026 13:00:00 +0000</pubDate><guid>https://blog.google/products/ads-commerce/ai-max-new-features/</guid><category>Google Ads</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>AI Max Turns 1 with new ways to steer performance and expansion to more advertisers</title><description>As AI Max turns 1, we’re helping you capture even more opportunities in the expanding Search universe.</description><site_name>Google</site_name><url>https://blog.google/products/ads-commerce/ai-max-new-features/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Brandon Ervin</name><title>Director of Product Management, Google Ads</title><department/><company/></author></item><item><title>Meet travelers in the moments that matter with Search Campaigns for Travel.</title><link>https://blog.google/products/ads-commerce/ai-max-for-travel/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/AI_Max_Travel_Hero_-_Bidding_2x.max-600x600.format-webp.webp" width="540"/><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/AI_Max_Travel_Hero_-_Bidding_2x.max-600x600.format-webp.webp"&gt;Upgrade to AI Max to simplify your workflow and access our most advanced tools.</description><pubDate>Thu, 30 Apr 2026 13:00:00 +0000</pubDate><guid>https://blog.google/products/ads-commerce/ai-max-for-travel/</guid><category>Google Ads</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Meet travelers in the moments that matter with Search Campaigns for Travel.</title><description></description><site_name>Google</site_name><url>https://blog.google/products/ads-commerce/ai-max-for-travel/</url></og></item></channel></rss>