The Official Google Blog

A look inside our 2011 diversity report

2012-05-18T11:13:00.000-07:00

We work hard to ensure that our commitment to diversity is built into everything we do—from hiring our employees and building our company culture to running our business and developing our products, tools and services. To recap our diversity efforts in 2011, a year in which we partnered with and donated $19 million to more than 150 organizations working on advancing diversity, we created the 2011 Global Diversity & Talent Inclusion Report. Below are some highlights.

In the U.S., fewer and fewer students are graduating with computer science degrees each year, and enrollment rates are even lower for women and underrepresented groups. It’s important to grow a diverse talent pool and help develop the technologists of tomorrow who will be integral to the success of the technology industry. Here are a few of the things we did last year aimed at this goal in the U.S. and around the world:

We held our third annual HBCU (Historically Black Colleges and Universities) Faculty Summit at Google New York, hosting 50 professors and administrators from 16 HBCUs, who came together to collaborate, share insights and engage with Googlers.
We helped 100,000 students and faculty at 22 HBCUs in the U.S. “go Google;” they now use Google Apps for Education.
To date, 3,000 students in 77 countries have received Google scholarships and we also expanded our scholarship programs for women in technology.
We piloted the Top Black Talent U.K. program to help the U.K.’s top black engineering and business students transition into the tech industry. We also partnered with the African Caribbean Society to offer 100 students workshops and mentoring with Googlers from engineering, sales and marketing.

We not only promoted diversity and inclusion outside of Google, but within Google as well.

We had more than 10,000 members participate in one of our 18 Global Employee Resource Groups (ERGs). Membership and reach expanded as Women@Google held the first ever Women’s Summit in both Mountain View, Calif. and Japan; the Black Googler Network (BGN) made their fourth visit to New Orleans, La., contributing 360 volunteer hours in just two days; and the Google Veterans Network partnered with GoogleServe, resulting in 250 Googlers working on nine Veteran-related projects from San Francisco to London.
Googlers in more than 50 offices participated in the Sum of Google, a celebration about diversity and inclusion, in their respective offices around the globe.
We sponsored 464 events in 70 countries to celebrate the anniversary of International Women's Day. Google.org collaborated with Women for Women International to launch the “Join me on the Bridge” campaign. Represented in 20 languages, the campaign invited people to celebrate by joining each other on bridges around the world—either physically or virtually—to show their support.

Since our early days, it’s been important to make our tools and services accessible and useful to a global array of businesses and user communities. Last year:

We introduced ChromeVox, a screen reader for Google Chrome, which helps people with vision impairment navigate websites. It's easy to learn and free to install as a Chrome Extension.
We grew Accelerate with Google to make Google’s tools, information and services more accessible and useful to underrepresented communities and diverse business partners.
On Veterans Day in the U.S., we launched a new platform for military veterans and their families. The Google for Veterans and Families website helps veterans and their families stay connected through products like Google+, YouTube and Google Earth.

We invite you to take a look back with us at our 2011 diversity and inclusion highlights. We’re proud of the work we’ve done so far, but also recognize that there’s much more to do to. These advances may not happen at Internet speed, but through our collective commitment and involvement, we can be a catalyst for change.

Posted by Yolanda Mangolini, Director, Global Diversity & Inclusion/Talent & Outreach Programs

Helping students fish for a better future in the land of 10,000 lakes

2012-05-17T12:50:00.000-07:00

Minnesota has long been a state that’s prided itself on its commitment to education. Now the state has taken on the mission of becoming a technology hub as well, setting the goal to become one of the country’s top five technology states by 2020. Last week, we travelled to Minnesota to pilot two new programs designed to help students with an interest in technology get a jump on the job market, and learn directly from Google engineers over Google+ Hangout.

First, we partnered with Teach for America on a classroom mentorship project that pairs Google engineers with middle school science and math classes via Google+ Hangouts. A dozen Googlers paired up with classrooms in Minneapolis/St. Paul last week to introduce a curriculum modelled after Solve for X, Google’s initiative that celebrates technology-based moonshot thinking to solve real-world problems. In the coming weeks, each classroom will chose a big problem to tackle (world hunger, homelessness, climate change, etc.) and develop an innovative technology solution to address it—with help from the Google mentor who will join the classroom via Google+ Hangout for coaching sessions. We think hangouts are a great way to connect Googlers with classrooms far away, and are looking to expand this pilot to other states in the fall.

Google Engineer Selim Onal talks with students at the Minneapolis KIPP Academy about Solve for X

We also kicked off our first-ever youth entrepreneurship training as part of our Google for Entrepreneurs programs. The summit brought together 60 high school students from the Minneapolis STEP-UP program, an effort designed to place students from lower-income communities as interns at Minnesota businesses over the summer. Our goal was to give these students some basic training in Google tools like Docs, Apps, YouTube and Google+ so that they can enter their internships with a better understanding of how technology and the Internet can be of help to them, as well as spark these students with an entrepreneurial drive that will serve them well in these opportunities. After a morning of learning about Google tools, the students broke out into teams to pitch their own business ideas to solve challenges in education, government, transportation and the music industry. A number of mentors from the Minneapolis tech community joined us to help coach the students, and Minneapolis Mayor R.T. Rybak was on hand himself to help get the students started.

Minneapolis STEP-UP students pitch their start-up ideas to address a series of real-world challenges

Science and technology disciplines are projected to add 70,000 jobs to the Minnesota job market by 2019. We hope by partnering with local organizations, we can help give students the inspiration and skills to enter that job market ready to excel.

Posted by Steve Grove, Head of Community Partnerships, Google+

Shiver me timbers, the 2012 D4G Winner is....

2012-05-17T10:04:00.000-07:00

After 114,000 submissions and millions of your votes, second grader Dylan Hoffman of Caledonia, Wisc. is this year’s U.S. Doodle 4 Google National Winner. His doodle “Pirate Times” will be featured on the U.S. Google homepage tomorrow, May 18.

Hoffman, who attends the Prairie School in Racine, Wisc., responded to this year’s theme “If I could travel in time I’d visit...” with a colorful depiction of his dream visit to an era filled with swashbucklers. There, he’d “sail a pirate ship looking for treasure, have a colorful pet parrot and enjoy beautiful sunsets from deserted islands.” With his win, Dylan has come into some treasure of his own: a $30,000 college scholarship, a Chromebook computer and a $50,000 technology grant for his school. As an added bonus, Dylan’s doodle will grace the front of a special edition of the Crayola 64-crayon box, available this fall.

After this year's record-breaking submissions, choosing the National Winner and the four National Finalists wasn’t an easy decision. In addition to selecting Dylan, millions of public votes also helped us determine the four National Finalists, each of which will receive a $5,000 college scholarship:

Grades 4-5: Talia Mastalski, Grade 5, East Pike Elementary School, Indiana, Penn., for her doodle “Traveling to me.” Talia says, “When I think of Google, I think of a wormhole leading me to knowledge. If I could travel in time, I would visit a similar wormhole into the future to find out about ME.”
Grades 6-7: Herman Wang, Grade 6, Suzanne Middle School, West Covina, Calif., for his doodle “Retro City.” Herman says, “If I could travel in time, I'd visit Retro City. A future city made of robots and humans.”
Grades 8-9: Susan Olvera, Grade 8, SOAR Alternative School, Lafayette, In., for her doodle “Traveling Back to the Future.” Susan says, “If I could travel in time, I'd travel back to the future. If there is life on other planets, I believe we'd visit the natives as well as invent different ships and rockets for quicker transportation. With what we have accomplished currently, I believe the ‘future’ isn’t so far away.”
Grades 10-12: Cynthia Cheng, Grade 11, Edison High School, Edison, NJ, for her doodle “A World of Adventure.” Cynthia says, “If I could travel in time, I'd visit the age of the Vikings. Though their tales of monsters may not have been entirely true, they were some of the greatest explorers in history. It would be a remarkable experience to share adventures and discover new lands with them.”

After the awards ceremony in New York City today, all 50 of our State Winners will unveil an exhibition of their artwork at the New York Public Library, where their doodles will be displayed from May 18-July 19. In addition, the artwork of all our State Finalists and Winners will be displayed at exhibitions in their home states across the country over the summer. Be sure to check out the local exhibition near you.

Thanks to all of you who voted and helped us select this year's winner. Even more important, thank you to all of the students who submitted entries. Keep on doodling and we’ll see you next year!

Posted by Marissa Mayer, VP, Product Management

Introducing the Knowledge Graph: things, not strings

2012-05-16T10:00:00.000-07:00

Cross-posted on the Inside Search Blog

Search is a lot about discovery—the basic human need to learn and broaden your horizons. But searching still requires a lot of hard work by you, the user. So today I’m really excited to launch the Knowledge Graph, which will help you discover new information quickly and easily.

Take a query like [taj mahal]. For more than four decades, search has essentially been about matching keywords to queries. To a search engine the words [taj mahal] have been just that—two words.

But we all know that [taj mahal] has a much richer meaning. You might think of one of the world’s most beautiful monuments, or a Grammy Award-winning musician, or possibly even a casino in Atlantic City, NJ. Or, depending on when you last ate, the nearest Indian restaurant. It’s why we’ve been working on an intelligent model—in geek-speak, a “graph”—that understands real-world entities and their relationships to one another: things, not strings.

The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.

Google’s Knowledge Graph isn’t just rooted in public sources such as Freebase, Wikipedia and the CIA World Factbook. It’s also augmented at a much larger scale—because we’re focused on comprehensive breadth and depth. It currently contains more than 500 million objects, as well as more than 3.5 billion facts about and relationships between these different objects. And it’s tuned based on what people search for, and what we find out on the web.

The Knowledge Graph enhances Google Search in three main ways to start:

1. Find the right thing
Language can be ambiguous—do you mean Taj Mahal the monument, or Taj Mahal the musician? Now Google understands the difference, and can narrow your search results just to the one you mean—just click on one of the links to see that particular slice of results:

This is one way the Knowledge Graph makes Google Search more intelligent—your results are more relevant because we understand these entities, and the nuances in their meaning, the way you do.

2. Get the best summary
With the Knowledge Graph, Google can better understand your query, so we can summarize relevant content around that topic, including key facts you’re likely to need for that particular thing. For example, if you’re looking for Marie Curie, you’ll see when she was born and died, but you’ll also get details on her education and scientific discoveries:

How do we know which facts are most likely to be needed for each item? For that, we go back to our users and study in aggregate what they’ve been asking Google about each item. For example, people are interested in knowing what books Charles Dickens wrote, whereas they’re less interested in what books Frank Lloyd Wright wrote, and more in what buildings he designed.

The Knowledge Graph also helps us understand the relationships between things. Marie Curie is a person in the Knowledge Graph, and she had two children, one of whom also won a Nobel Prize, as well as a husband, Pierre Curie, who claimed a third Nobel Prize for the family. All of these are linked in our graph. It’s not just a catalog of objects; it also models all these inter-relationships. It’s the intelligence between these different entities that’s the key.

3. Go deeper and broader
Finally, the part that’s the most fun of all—the Knowledge Graph can help you make some unexpected discoveries. You might learn a new fact or new connection that prompts a whole new line of inquiry. Do you know where Matt Groening, the creator of the Simpsons (one of my all-time favorite shows), got the idea for Homer, Marge and Lisa’s names? It’s a bit of a surprise:

We’ve always believed that the perfect search engine should understand exactly what you mean and give you back exactly what you want. And we can now sometimes help answer your next question before you’ve asked it, because the facts we show are informed by what other people have searched for. For example, the information we show for Tom Cruise answers 37 percent of next queries that people ask about him. In fact, some of the most serendipitous discoveries I’ve made using the Knowledge Graph are through the magical “People also search for” feature. One of my favorite books is The White Tiger, the debut novel by Aravind Adiga, which won the prestigious Man Booker Prize. Using the Knowledge Graph, I discovered three other books that had won the same prize and one that won the Pulitzer. I can tell you, this suggestion was spot on!

We’ve begun to gradually roll out this view of the Knowledge Graph to U.S. English users. It’s also going to be available on smartphones and tablets—read more about how we’ve tailored this to mobile devices. And watch our video (also available on our site about the Knowledge Graph) that gives a deeper dive into the details and technology, in the words of people who've worked on this project:

We hope this added intelligence will give you a more complete picture of your interest, provide smarter search results, and pique your curiosity on new topics. We’re proud of our first baby step—the Knowledge Graph—which will enable us to make search more intelligent, moving us closer to the "Star Trek computer" that I've always dreamt of building. Enjoy your lifelong journey of discovery, made easier by Google Search, so you can spend less time searching and more time doing what you love.

Posted by Amit Singhal, SVP, Engineering

New research shows smartphone growth is global

2012-05-15T11:20:00.000-07:00

Last October, we launched Our Mobile Planet, a resource enabling anyone to visualize the ways smartphones are transforming how people connect with information, each other and the places around them.

Today, we're releasing new 2012 research data, and the findings are clear—smartphone adoption has gone global. Today, Australia, U.K., Sweden, Norway, Saudi Arabia and UAE each have more than 50 percent of their population on smartphones. An additional seven countries—U.S., New Zealand, Denmark, Ireland, Netherlands, Spain and Switzerland—now have greater than 40 percent smartphone penetration. In the U.S., 80 percent of smartphone owners say they don’t leave home without their device—and one in three would even give up their TV before their mobile devices!

We conducted this research to help people to better understand how mobile is changing our world. You can learn about mobile-specific usage trends, use this tool to create custom visualizations of data and more. There's plenty to discover in the latest research—to dig into new survey data about smartphone consumers in 26 countries from around the world, read our post on the Google Mobile Ads blog or visit http://thinkwithgoogle.com/mobileplanet.

Posted by Dai Pham, Group Product Marketing Manager, Google Mobile Ads

Follow an email’s journey with Story of Send

2012-05-15T03:00:00.000-07:00

If you’re anything like me, you send and receive a lot of emails every day. But have you ever wondered where your message goes after you hit “send?” How does an email travel from your computer to your friend’s smartphone across the country or around the world?

We’re answering those questions with Story of Send, a new site that gives you a behind-the-scenes look into how all that virtual information makes its journey through the real world—from your Internet service provider to our data centers and beyond. Along the way, you’ll discover everything from where we filter for spam and scan for viruses to how we’re minimizing our impact on the environment through energy efficiency and renewable power.

We’ve included videos and photos throughout the journey so you can explore certain areas more deeply. For example, if you’re curious what data center servers look like, we’ve included some photos. Or you can watch a video to learn about how we purchase clean energy from wind farms near our data centers. And because technology doesn’t always have to be serious, you might find a vampire or two lurking around or uncover other surprises on the journey.

In the past, Gmail fans have shown us how emails connect people across the world. Now we’re providing a glimpse into how those emails go from one place to another. So hit send and start the journey today.

Posted by Erin Reilly, Google Green team

Think Insights now includes research from 21 countries

2012-05-15T00:00:00.000-07:00

Whether you’re a marketer in Milan or a planner in Pretoria, you can now get your hands on more Google research and tools to help you better understand your audience and how consumer behavior is changing. Our Think Insights website has just expanded to cover 21 different countries across Europe, the Middle East and Africa.

Think Insights can help you understand your customers better, develop your digital strategy, find data to support a business case, stay on top of the latest consumer and industry trends and get insights directly from industry thought leaders. Here are just a few examples of what you can do on the updated site:

Access our research library of studies and whitepapers from across 21 different countries. You can search for research by country, sector, marketing objective or media type.
Use the Insights MENA tool to explore the media habits of consumers in the Middle East and North Africa, or do the same for consumers in Sub-Saharan Africa with our Insights Africa tool.
Watch new videos on the consumer journey, with information on behaviors such as “research online, purchase offline” (ROPO).

Visit Think Insights to see how the site can help you, and follow Think with Google on Google+ for ongoing updates.

Posted by Eileen Munnelly, Director Large Customer Marketing and Insights, EMEA

Celebrating our super-mom users

2012-05-10T08:06:00.000-07:00

These days, moms use technology in a ton of creative and resourceful ways to keep their families running smoothly. As a working mom myself, I use Google Calendar to keep track of our three busy kids and all their different activities, sports and schools. Technology also keeps us connected—I’m always amazed at how a Google+ Hangout between my kids in California and their grandparents in France can make the distance between them feel so small.

In celebration of Mother’s Day this weekend, we thought we’d applaud the many tech-savvy super-moms out there by sharing a few of their stories.

Heather Fay, using Google+ to make her dream a reality
Heather, from New Haven, Conn., is a stay-at-home mom of two who has always had a passion for music and performing. Until recently, her music career took a backseat to her responsibilities at home, but when she signed up for Google+ in 2011, she realized she could find an audience using Hangouts—without stepping foot outside of her home. Now Heather can sing and play her guitar for people, no matter where they live in the world. Between changing diapers and cleaning up spilled cereal, she’s on Google+ engaging with more than 13,000 fans, collaborating with other musicians on an epic live concert and sharing the occasional mommy woes. You can find out more about her music on Google Play, where you can also hear a tribute to her daughter called “Ruby’s Song.”

Sarah Stocker, bringing robots to life with Chrome
Sarah, from San Francisco, is the co-founder of My Robot Nation, a Chrome web app that lets you create a unique robot online, then have it printed in full-color 3D and mailed to your door. When developing My Robot Nation, Sarah employed some of the most advanced web technologies, such as WebGL, to bring the 3D experience to the browser; however, making the app easy for people to use was paramount. Enter Sarah’s 10-year-old son Max. He designed the first robot and was My Robot Nation’s first “customer.” The fact that Max could create something online and then hold it in his hands made Sarah feel like the coolest mom ever—and he’s already told her that he wants to be an inventor, just like her.

Carol Galland Wildey and Danielle Yates, founders of Headcovers Unlimited
Almost 25 years ago, at the age of 40, Carol was diagnosed with breast cancer. After losing her hair due to chemotherapy treatments, she and her daughter Danielle realized how few options there were to help cancer patients look and feel like themselves throughout their treatment. In 1994, she and Danielle started Headcovers Unlimited, selling hats, wigs and scarves for patients with hair loss. Danielle helped take the business online in 1995, launching www.headcovers.com. Based in League City, Tex., the Internet helps them reach women in more than 60 countries; and more than half their customers have come through online advertising with AdWords.

Betty Givan, preserving family recipes with YouTube
For years, Betty has been cataloguing and saving family recipes to pass along to her own daughter. At first, she used a scrapbook of recipe cards, but one day, while making nachos for a football game, she decided to make a video of the process and asked her daughter to film it. Soon, she was filming and posting her favorites on a YouTube channel and today, it’s become her full-time business from her Richmond, Ky. home. With more than 1,100 videos of her southern cooking recipes and 16 million video views, Betty has become a mom to people all around the world.

Karen Castelletti, Googler reunited with her birth mother using Google Search
Not only can search help you find what you’re looking for, it can also help you reconnect with the people you care about. Karen grew up knowing she was adopted, and always thought it would be too difficult to find and connect with her birth parents. Then, when she was 22, she received a message from her birth mom, Mary Ellen. Mary Ellen found Karen's name through public birth records, and used Google Search to find one of Karen's social networking profiles. They reconnected in time for Mary Ellen to watch Karen graduate from college alongside her adoptive parents, and today they speak regularly.

I hope the stories of these super-moms have inspired you to use technology in ways that keep you connected, organized and creative, so you can spend more time doing the things that matter—having fun with your kids!

Posted by Francoise Brougher, Vice President of SMB Sales and Operations and proud mom of three young boys

Supporting Innovation in African News

2012-05-10T05:04:00.000-07:00

Cross-posted from the European Public Policy Blog

We’re eager to see journalism flourish in the digital age, in all forms and on all continents. Today, with half a dozen other generous sponsors, we’re taking a big step forward with a new $1 million African News Innovation Challenge.

This initiative is the latest in a series of projects to spur innovation in African journalism. Since 2010 we’ve been working with newsrooms across the continent to show journalists how the Internet can help them be better reporter. In Ghana we’re helping journalists produce evidence-based reporting on the country’s new oil wealth; in Senegal we gave journalists training on election reporting, and in Kenya we helped pioneer Africa’s first data journalism boot camp. Participants produced eight separate data-driven stories or news apps, including a TV documentary that exposed the plight of rural schools and an analysis of government spending at county level that has been nominated for an international award.

Now, we’re looking for even more innovations aimed at strengthening and transforming African news media. The News Innovation Challenge will provide grants ranging from $12,500 to $100,000 for project proposals falling into four categories: news gathering, storytelling, audience engagement and the business of news. Proposals can include ideas that improve everything from data-based investigative journalism and crowdsourced citizen reporting, to new ways of distributing news on mobile platforms, or new revenue models that help wean media off a reliance on advertising. In addition to cash grants, winners will receive technical, business development and marketing advice.

The African Media Initiative, Africa’s largest association of media owners and operators, is running the Challenge. Other partners include Omidyar Network, the Bill & Melinda Gates Foundation, the John S. and James L. Knight Foundation, the U.S. State Department, the Konrad Adenhauer Stiftung and the World Association of Newspapers & News Producers.

Entries must be submitted to this website by midnight Central African Time on July 10, 2012. While news pioneers from anywhere in the world are welcome, all entries must have an African partner that will help develop and test the innovation. Entries will be judged by an international jury, and finalists will get a chance to refine their proposals during one-on-one mentoring sessions at a “tech camp” in Zanzibar in August 2012.

The winners will be announced at the Africa’s largest gathering of media owners and executives, at the Africa Media Leaders Forum, in Ivory Coast in November 2012.

We’re also active in promoting digital journalism outside of Africa, such as supporting the Nordic News Hacker, the Global Editor Network’s data journalism prize and International Press Institute media innovation prizes. As media organizations continue to adapt to the new digital world, we’re committed to working with journalists to help them use technologies to gather and tell important stories.

Julie Taylor, Head of Communications, Sub Saharan Africa

A Google guide to summer vacation

2012-05-09T14:45:00.000-07:00

In the northern hemisphere, summer is just around the corner and U.S. National Travel & Tourism Week, recognized every year in May, officially marks the start of the biggest travel season of the year in the United States. Here are a few quick tips from us to make planning, traveling and sharing your summer adventures a bit easier.

Plan flights and hotels with just a few clicks: Flight Search & Hotel Finder

Left: Flight Search, Right: Hotel Finder

Begin your trip by finding, comparing and booking domestic or international flights from the U.S with Flight Search. Search for airports or cities, e.g., [flights to JFK] or [flights to New York City], at google.com and flight results will immediately appear below. Select the time and price that work best for you or click "more results" to further filter your search.

You can use our Hotel Finder experiment to find your perfect hotel based on price, time, proximity to landmarks and user images and reviews. As you glance over specific hotels, add the ones you might be interested in to your own personal shortlist. Click the red “Book” button to go ahead and make the reservation.

Live like the locals: Maps, Translate and Goggles

Left and center: Know where you are and find offers near you with Google Maps, Right: Know how to ask with Google Translate

If you’re in need of a local guide, Google Maps for Android can help. Find driving, transit, walking and biking directions, voice-guided navigation and nearby places to eat, shop and play. We just added a few more improvements to the app, including walking directions for indoor maps (U.S. and Japan) and Google Offers near you (U.S. only) so you can discover great deals on the go. Street View technology is also taking you indoors on your mobile—view interiors of participating businesses and museums so you know what to expect before your visit. And of course, you can always use the Street View feature in Google Maps to preview vacations spots around the world, from public landmarks and gardens to amusement parks, zoos and other popular attractions that have partnered with us to get their locations online.

If you’re traveling to a region where you don’t speak the language, use the Google Translate app to bargain with a local vendor or tell a taxi driver where you need to go. You’ve also got Google Goggles at your disposal—one click and you’ll know exactly what you are ordering on a menu. Get it for both your Android and iOS devices.

Keep your memories, even if you lose your device: Google+ Instant Upload

Your photos from your phone get uploaded instantly to Google+, ready to share.

The Instant Upload feature, part of the Google+ app on Android and iOS, ensures that any photo snapped along the way will be instantly saved to the cloud for safekeeping in a private album, no matter what happens to your phone. Once uploaded it's easy to go into your Google+ photos via the mobile app or your computer, view photos “From Phone” and then easily choose to share to the circles you want. In the case above, I took some sunrise pictures, sorted them on my computer when I got back from my trip and then shared them with my family (if you’re wondering how I shot that panorama above, here’s a tip—if you have the latest Android operating system you can take beautiful panorama pictures by clicking panoramic mode).

For a live, firsthand look at how you can use Google to plan your summer vacation, join us for a Hangout on Air at 10:30am PT tomorrow, Thursday, May 10, on the Google +page. We'll have some in-house experts on hand to show you how to use Google to take your dream vacation.

Of course, we don’t want to make it too easy on you. Part of the joy of traveling is being adventurous and encountering the unexpected. We hope these tools help make your travels more informed and enjoyable, without losing the thrill of spontaneity or that hidden gem you may find when you take a wrong turn. Bon voyage!

Posted by Dave Kim, Product Marketing Manager, Google Maps

Google+: a mobile app with sense and soul

2012-05-09T12:11:00.000-07:00

Sharing is deeply sensory. From cooking a favorite meal to getting together with friends, it's the smells and the stories and the smiles that make human connections so essential. With Google+ we want to extend these moments online, so it’s only right to focus on the most personal of personal computers: your mobile phone.

To be clear, we’re not interested in a mobile or social experience that’s just smaller. We’re embracing the sensor-rich smartphone (with its touchable screen and high-density display), and transforming Google+ into something more intimate, and more expressive. Today’s new iPhone app is an important step in this direction—toward a simpler, more beautiful Google.

A feast for the eyes
Full-bleed photos and videos are cool. But you know what’s really cool? Content so immersive it remakes your mobile device into a rich carousel of beloved memories and breaking news. That’s the Google+ experience we aspire to, and today’s release helps us get closer:

Whether you post photos or articles or text, we’re making ‘em look gooood
We’re adding crisper fonts, larger profile pics and a friendlier homescreen
We’re making the stream easier to scan, and easier on the eyes with overlays, gradients and other visual elements

A stream you can swim in
Looks alone aren't enough—you also need an app that's fast and fluid. Even a simple swipe gesture can inspire the same “wheeee!” as the bubble wands and ball pits we enjoy(ed) as kids. So today’s update pays special attention to fun and performance:

Conversations fall into view as you move forward and backward in time
Optical cues (like parallax) help the mind linger on individual posts
Important actions like +1 now float atop the stream, making it easy to endorse all your favorites

The end result—we hope—is an app that brings you closer to the people you care about, and the stuff you’re into; an app with sense and soul. But please, give it a go and let us know what you think. The iPhone update is rolling out now to the App Store (version 2.0.0.5888), and the Android update is coming in a few weeks (with a few extra surprises).

Selected screenshots from today’s mobile update

Posted by Vic Gundotra, Senior Vice President

Accelerating diversity in entrepreneurship with NewME

2012-05-08T11:02:00.000-07:00

For the last three months, the NewMe Accelerator class of spring 2012 has been fully immersed in the entrepreneurial process. The NewMe “founders” have been busy working long days at The Hub in San Francisco and living together in a house nearby. The goal: to develop, design and launch new startup companies.

Last week these NewMe founders held their demo day in the Google San Francisco office, where they presented the fruits of their efforts—seven brand new companies—to an audience of more than 100 investors, entrepreneurs and supporters.

This is the second year of NewME, a program designed by founder and CEO Angela Benton to be an accelerator in Silicon Valley for minority-led startups from around the country. We’ve been delighted to participate in and sponsor both seasons.

Some NewME products have already launched in beta and are live in market. Founder Naithan Jones of AgLocal has 20 farms using the beta version of his Local Meat Lovers Service, which is running in his hometown of Kansas City and in the Bay Area. Similarly, Butlr, Ubi, Helpr, Kairos, Citizen Made and PictureMENU have all hit the ground running. In addition, the reach of NewME has gone beyond Silicon Valley. Through NewMe Communities entrepreneurs all across the U.S. have been getting together monthly to share stories and support.

Google supports NewMe as part of our Google for Entrepreneurs and Accelerate with Google programs, which help minority-owned and underrepresented small businesses use online tools to grow. We are committed to supporting diversity in entrepreneurship through great programs like NewMe, and we’re excited to continue working together to ensure diversity of perspectives, talent and experiences within the tech community.

Posted by Mary Himinkool, Head of Global Entrepreneurship Outreach

Celebrating teachers on National Teacher Day

2012-05-08T09:21:00.000-07:00

One of the best parts of my job working on the Google Education team has been hearing inspiring stories time and again of great teachers who build strong relationships with and bring out the best in their students. We recognize that there are many factors that can impact a student's ability to learn, and that technology can be a valuable assistant in overcoming educational barriers, but that it’s really teachers, not technology, who help students realize their full potential. In honor of National Teacher Day today in the U.S., we wanted to showcase a few amazing stories of dedicated teachers who have shown us how they used technology to make learning magical for their students.

At Eastfield Global Magnet School in North Carolina, seventh-grade teacher Elaine Waters was looking for a way to help a student of hers named Malachi, who struggled when it came to putting pen to paper. Elaine decided to have Malachi try using a Chromebook to write—watch what happened below:

Across the country at Xavier College Prep in Arizona, beloved history teacher Gina Nunez had to take a medical leave of absence. With her students panicking over their final exam, Gina found a way to help them study from afar:

We'll be posting more of these stories on our Google in Education +page and encourage you to share your stories in the comments. We’re always eager to hear about excellent educators who have used technology in ways small and large to make a difference in the lives of students. If you're interested in learning about more ways to integrate technology in school, you can watch recordings from our first Education On Air conference, a free education technology conference held entirely online from our Google in Education page last week. Watch the sessions on our YouTube channel.

Thanks to all the creative teachers out there who find a way to spark each student’s passion—we hope to hear more stories from you soon.

Posted by Cristin Frodella, Group Marketing Manager, Google Education

Google+ Hangouts On Air: broadcast your conversation to the world

2012-05-07T06:11:00.002-07:00

Last year we introduced Hangouts On Air to a limited number of broadcasters, enabling them to go live with friends and fans, for all the world to see. Since then, this small community has grown the feature in lots of creative ways. And they’ve made one thing crystal clear: when groups of passionate individuals can broadcast live, together, the results are truly remarkable:

Today we're excited to launch Hangouts On Air to Google+ users worldwide. So if you have something to say—as an aspiring artist, a global celebrity, or a concerned citizen—you can now go live in front of a global audience. With just a few clicks, you’ll be able to:

Broadcast publicly. By checking "Enable Hangouts On Air," you can broadcast your live hangout—from the Google+ stream, your YouTube channel or your website—to the entire world.
See how many viewers you’ve got. During your broadcast, you can look inside the hangout to see how many people are watching live.
Record and re-share. Once you're off the air, we’ll upload a public recording to your YouTube channel, and to your original Google+ post. This way it's easy to share and discuss your broadcast after it's over.

Of course, launching millions of live stations takes some doing, so we're rolling out Hangouts On Air gradually, over the next few weeks. In the meantime you can save the date for an upcoming hangout...

- CBS This Morning: May 8th at 4:20am PT / 7:20am ET	- Cadbury UK: May 11th at 1:30pm PT / 4:30pm ET
- Conan O’Brien: May 8th at 7:30pm PT / 10:30pm ET	- The Nerdist: May 11th at 3:00pm PT / 6:00pm ET
- CNBC: May 10th at 1:15pm PT / 4:15pm ET	- Jamie Oliver on Food Revolution Day: May 19th at 5:00pm PT / 8:00pm ET
- Global Poverty Project: May 10th at 4:00pm PT / 7:00pm ET	- A special series from The New York Times’ Opinion department

… sign in to Google+ to see what’s live right now, or find inspiration in the many broadcasts that have already aired.


A news van for everyone. KOMU-TV anchor +Sarah Hill invited locals to share live coverage of the recent protests in Montreal; Fox 11 LA anchor +Maria Quiban invites viewers to join her on Good Day LA.	Town halls with today’s leaders. President +Barack Obama, Governor +Mitt Romney, UN Secretary-General +Ban Ki-moon, and many others have connected with citizens via hangout.


Live concerts from your living room. Musical artists like +Suite 709 and +Daria Musk perform live for those inside the hangout, and for everyone else tuning in.	Classes anyone can attend. Chef +Larry Fournillier, Professor +Noah Diffenbaugh, and +FAWN share their cooking, climate change and fashion expertise, respectively, via hangout.


Roundtables about any topic. Photographer +Trey Ratcliff, ~~soccer~~ football enthusiast +Sabotage Times and celebrity trend spotter +Young Hollywood talk about the issues they find interesting.	Face-to-face meetups with all of your favorites. +David Beckham, the +Miami Hurricanes, +Tyra Banks, the +Indianapolis Colts and +Geek & Sundry have all enjoyed meet-and-greets with their fans.

We can’t wait to see what you’ll share with the world.

Posted by Chee Chew, Engineering Director

70 young women recognized as Google Anita Borg Memorial scholars

2012-05-02T13:05:00.001-07:00

The Google Anita Borg Memorial Scholarship honors the memory of Dr. Anita Borg, who devoted her life to encouraging the presence of women in computing and founded the Institute for Women in Technology in 1997. Anita passed away in 2003, and we created the Anita Borg Memorial Scholarship in 2004 to honor her memory. Anita’s legacy lives on today through this scholarship and the organization she created, which has since been re-named the Anita Borg Institute for Women in Technology.

This year we’d like to recognize and congratulate the 70 Google Anita Borg Memorial scholars and the 79 Google Anita Borg Memorial finalists, all of whom attend universities in the United States, Canada, Europe, the Middle East or Africa. These students will attend the annual Google Scholars Retreat this summer, where they will have the opportunity to attend tech talks on Google products, network with other scholars and participate in social activities. Students from the U.S. and Canada will attend the retreat in Mountain View, Calif., and students from Europe, the Middle East and Africa will attend the retreat in Zurich, Switzerland.

Here’s a full list of this year’s scholars and finalists along with the institutions they attend. In the coming months, we’ll also announce the recipients of the Google Anita Borg Memorial Scholarship in Asia, Australia and New Zealand.

For more information on all our scholarships, visit the Google Scholarships site.

Posted by Jenny McColl, University Programs Specialist

Get stuff done in the cloud. Go Google.

2012-05-02T10:00:00.000-07:00

You probably hear terms like “the cloud” or “cloud computing” being used a lot these days. While the idea of the cloud may seem abstract, many things you already do on your computer and smartphone today, such as email, photo sharing and video streaming, are made possible by the cloud.

At the heart of it, Google is about cloud computing—helping people live online and get things done in the cloud. Whether you need to add “milk” to a shared shopping list from the train, collaborate with your teammate back in the office to finish your presentation from a hotel lobby, or chat face-to-face with your mom from halfway around the world, we believe that getting stuff done in the cloud is a better way. We like to call it “going Google.”

We’ve built cloud-based tools like Gmail, Google Calendar and Google Docs to help you connect and collaborate online with others more quickly and easily, without having to deal with the hassles and frustrations of installing and managing traditional software. Last week’s launch of Google Drive is the next step: Google Drive brings together many Google services—documents, spreadsheets, images and more—all in one place so you can easily create, collaborate, and share in real-time. Files are saved automatically, and friends, teammates, roommates, families and co-workers can do things together—even when they’re not. If you haven’t already tried it, Google Drive is a great place to start going Google.

Today, hundreds of millions of people, including 16 million students and teachers at 66 of the top 100 U.S. universities, employees at more than 4 million businesses worldwide including Burberry, Costco and National Geographic (and maybe even your 13-year-old daughter and her entire soccer team) have all already gone Google.

If you’re going Google to build a company, great. If you write your grand opus poem, even better. If you have to turn a project around from different time zones overnight, awesome. And if you video-chat with grandma while you do—well, that’s just showing off.

So go on. See what it’s like to get stuff done and go Google.

Posted by Venkat Panchapakesan, VP Engineering

The Doodle 4 Google State Winners—and time to vote for the National!

2012-05-02T06:24:00.000-07:00

Today we’re excited to announce the 50 State Winners of the 2012 U.S. Doodle 4 Google competition. We received a record-breaking 114,000 submissions from all corners of the country—from North Pole, Alaska, to Suwanee, Ga. Young artists doodled their way from the prehistoric to the futuristic and everywhere in between with this year’s theme, “If I could travel in time, I’d visit...”.

To recognize the amazing level of talent, Googlers are celebrating the young artists at school events in their communities along with thousands of their teachers, parents, friends and classmates.

Now it’s time for your voice to be heard. From today until May 10, we invite the public to vote and help us select the five National Finalists. On May 17 at our national award ceremony in New York City, we’ll announce the National Winner. You’ll be able to see the winning doodle on the Google homepage on May 18.

We also hope everyone gets a chance to see these State Winners’ masterpieces, so at the end of the contest, all of the 50 State Winners will have their doodles displayed in an exhibit at the New York Public Library. And, for the first time this year, the artwork of all 250 State Finalists (including the 50 State Winners) will be displayed in local exhibitions in their respective states.

We’d like to thank the countless teachers, parents and administrators for supporting their young artists as they doodled their way through time for this year’s contest. Please join us in congratulating all participants—they did a fantastic job of inspiring us with their creativity.

Posted by Marissa Mayer, Vice President of Product Management

Supporting data innovation in journalism throughout Europe

2012-04-30T07:26:00.000-07:00

Cross-posted from the Google European Public Policy Blog

The digital age generates reams of raw data. Much of that data is interesting or important, but since there’s a lot of it out there it’s often hard to find and analyze. This is where journalists can help. Journalists are experts at delving into complex issues and writing stories that make them accessible—essential skills for dealing with the data deluge of the digital age. In order to support and encourage innovative data journalism, we’re sponsoring a series of prizes all across Europe.

Let’s start in the Nordics, where we recently partnered with Danish newspaper Dagbladet Information and Southern Denmark University’s Center for Journalism to sponsor the Nordic News Hacker 2012 contest. Contestants were asked to create and submit a piece of data journalism—anything from a data mash-up to a new mobile app.

This year’s winner is Anders Pedersen. Ander’s project, Doctors for Sale, inspired by Pro Publica’s Docs for Dollars investigation in the United States, used raw data to uncover doctors who receive money from the pharmaceutical industry. He wins a $20,000 scholarship to work with the Guardian Data Blog in London for one month to further his investigative skills.

Several thousand kilometers south of Denmark at the International Journalism Festival, the Global Editors Network announced the 60 shortlisted projects for the Google-sponsored Data Journalism Awards. Some 320 projects were submitted from a diverse group of applicants including major media groups, regional newspapers, press associations, and entrepreneurial journalists from more than 60 countries. Six winners will be announced during the News World Summit, on May 31, 2012 in Paris.

In Vienna, the International Press Institute recently announced the winners of their News Innovation contest, sponsored by Google. Fourteen projects were selected, including digital training in the Middle East, corruption chasing in the Balkans, and citizen photojournalism in the UK. All use digital data and new technologies to tell stories or reach new audiences. The winners received a total of more than $1.7 million.

Congratulations to all the journalists and publications who are embracing the digital world!

Posted by Peter Barron, Director, External Relations Europe Middle East and Africa

In Nashville, the sweet sound of entrepreneurship

2012-04-27T08:30:00.002-07:00

Nashville and Silicon Valley have a lot in common. They're both filled with smart, creative people building businesses together. Nashville's start-up scene may be less well known, but it's bursting with energy and creativity like the rest of the city, and on April 19, we brought our Google for Entrepreneurs program down to the home of honky tonks to learn more about how we might help out.

Event crowd in our rustic music hall venue.

Google for Entrepreneurs was a full day of sessions exploring topics from how to use Google+ and Youtube to publicize your content, to ads and analytics tools for businesses to our various platforms for developers. The crowd of 430 attendees ranged from tech startups like Populr.me, which is building a beautiful HTML5 micropublishing app, to ArtistGrowth, which is creating a platform for artists to organize and monetize a music business from their phone. A group of eight enterprising Googlers led conversations on getting your business on the global map, while the Creator’s Freedom Project hosted a panel of local artists discussing how creative people can make a living using today's technology. We closed the day by discussing how music and tech can work together to make the Internet awesome. Then, naturally, it was time to let the live music and beverages flow. For more photos, check out our web album here.

Google panel taking any and all questions.

We’d like to thank all our partners Flo {thinkery}, Entrepreneur Center, Nashville Area Chamber of Commerce, Nashville Technology Council and Tennessee Film, Entertainment & Music Commission, as well as Karl Dean, the Mayor of Nashville and Beth Harwell, Speaker of the House (Tenn.) for making this event truly memorable. In one amazing day, we came together to bring the magic of Google to Nashville and made friends with one talented city. We look forward to connecting with more entrepreneurial cities around the country, and the world.

Posted by Bridgette Sexton, Global Entrepreneurship Manager

Breaking down the language barrier—six years in

2012-04-26T11:00:00.000-07:00

The rise of the web has brought the world’s collective knowledge to the fingertips of more than two billion people. With just a short query you can access a webpage on a server thousands of miles away in a different country, or read a note from someone halfway around the world. But what happens if it’s in Hindi or Afrikaans or Icelandic, and you speak only English—or vice versa?

In 2001, Google started providing a service that could translate eight languages to and from English. It used what was then state-of-the-art commercial machine translation (MT), but the translation quality wasn’t very good, and it didn’t improve much in those first few years. In 2003, a few Google engineers decided to ramp up the translation quality and tackle more languages. That's when I got involved. I was working as a researcher on DARPA projects looking at a new approach to machine translation—learning from data—which held the promise of much better translation quality. I got a phone call from those Googlers who convinced me (I was skeptical!) that this data-driven approach might work at Google scale.

I joined Google, and we started to retool our translation system toward competing in the NIST Machine Translation Evaluation, a “bake-off” among research institutions and companies to build better machine translation. Google’s massive computing infrastructure and ability to crunch vast sets of web data gave us strong results. This was a major turning point: it underscored how effective the data-driven approach could be.

But at that time our system was too slow to run as a practical service—it took us 40 hours and 1,000 machines to translate 1,000 sentences. So we focused on speed, and a year later our system could translate a sentence in under a second, and with better quality. In early 2006, we rolled out our first languages: Chinese, then Arabic.

We announced our statistical MT approach on April 28, 2006, and in the six years since then we’ve focused primarily on core translation quality and language coverage. We can now translate among any of 64 different languages, including many with a small web presence, such as Bengali, Basque, Swahili, Yiddish, even Esperanto.

Today we have more than 200 million monthly active users on translate.google.com (and even more in other places where you can use Translate, such as Chrome, mobile apps, YouTube, etc.). People also seem eager to access Google Translate on the go (the language barrier is never more acute than when you’re traveling)—we’ve seen our mobile traffic more than quadruple year over year. And our users are truly global: more than 92 percent of our traffic comes from outside the United States.

In a given day we translate roughly as much text as you’d find in 1 million books. To put it another way: what all the professional human translators in the world produce in a year, our system translates in roughly a single day. By this estimate, most of the translation on the planet is now done by Google Translate. (We can’t speak for the galaxy; Douglas Adams’s “Babel fish” probably has us beat there.) Of course, for nuanced or mission-critical translations, nothing beats a human translator—and we believe that as machine translation encourages people to speak their own languages more and carry on more global conversations, translation experts will be more crucial than ever.

We imagine a future where anyone in the world can consume and share any information, no matter what language it’s in, and no matter where it pops up. We already provide translation for webpages on the fly as you browse in Chrome, text in mobile photos, YouTube video captions, and speech-to-speech “conversation mode” on smartphones. We want to knock down the language barrier wherever it trips people up, and we can’t wait to see what the next six years will bring.

Posted by Franz Och, Distinguished Research Scientist, Google Translate

From countering radicalization to disrupting illicit networks: What’s next for Google Ideas

2012-04-25T09:31:00.000-07:00

What do a former violent jihadist from Indonesia, an ex-neo-Nazi from Sweden and a Canadian who was held hostage for 15 months in Somalia have in common? In addition to their past experiences with radicalization, they are all also members of Against Violent Extremism (AVE), a new online network that is launching today from the Institute for Strategic Dialogue (ISD) with support from our think/do tank Google Ideas, the Gen Next Foundation and other partners. This is the first time that former extremists, survivors, nonprofits and private sector leaders from around the world are combining forces and using online tools to tackle the problem of violent extremism.

The idea for this network first came about last summer when we hosted the Summit Against Violent Extremism in Dublin. We wanted to initiate a global conversation on how best to prevent youth from becoming radicalized. In some ways, it was a bit of an experiment to see if we could get so-called “formers”—those who had renounced their previous lives of violent extremism—and survivors of such violence to come together in one place.

To reframe the issue of counter-radicalization, we decided to spotlight formers as positive role models for youth. We also knew that there has traditionally been an over-reliance on governments to tackle these problems, so we wanted to see what diverse groups outside the public sector could offer. Finally, we needed to go beyond the in-person, physical conversations we had at the summit into the realm of the virtual, using the Internet to ensure sustained discussion and debate.

Until now, there has never before been a one-stop shop for people who want to help fight these challenges—a place to connect with others across sectors and disciplines to get expertise and resources. The AVE web platform contains tools for those wanting to act on this issue, forums for dialogue, and information about the projects that the network has spawned. The site, which is in beta, will be managed by ISD, a London-based think tank that has long worked on issues surrounding radicalization. AVE’s seed members are a global network of formers, survivors of violent extremism, NGOs, academics, think tanks and private sector execs—all with a shared goal of preventing youth from becoming radicalized. You can hear from some of the participants in this video here:

Working with the formers over the past several months has turned out to be an exploration of a kind of illicit network: violent extremism. But it’s touched on other types of illicit networks too—such as drug smuggling, human trafficking and the underground arms trade. With the launch of the AVE network, we plan to turn much of our attention over the next several months to these other areas. This afternoon as part of the Tribeca Film Festival, I will be moderating a panel discussion, Illicit Networks: Portrayal Through Film, talking to a former child soldier, a farm laborer who’s gone undercover to investigate modern-day slavery, a survivor of trafficking and abuse, and a former arms broker. We’ll be watching various movie clips and discussing what people learn from Hollywood when it comes to the mysterious and misunderstood world of illicit networks.

This will be an early look at what’s to come this summer when we will again partner with Tribeca Enterprises and the Council on Foreign Relations (as we did last year in Dublin) to convene the Illicit Networks: Forces in Opposition (INFO) Summit. We plan to bring together a diverse cross-section of activists, survivors, policymakers and engineers to come up with creative ideas about how technology can disrupt some of the world’s most dangerous illicit networks. We want to look not only at how technology has been part of the problem, but how it can be part of the solution by empowering those who are adversely affected by illicit networks. We look forward to sharing with you what we learn.

Posted by Jared Cohen, Director, Google Ideas

The Google Photography Prize 2012 winner

2012-04-25T02:00:00.001-07:00

Last week we shared the names of the 10 Finalists for the Google Photography Prize 2012. Today we’re delighted to announce the winner: Viktor Johansson from Sweden.

Viktor is a 24-year-old student at the Swedish photography school Nordens Fotoskola Biskops-Arnö. The judges were captivated by his series that focused on Christoffer Eskilsson, Sweden’s best male diver from 10 meters. Viktor spent three days with Christoffer in Eriksdalsbadet, Stockholm where Christoffer trains and perfects his craft. Viktor came to realize that training to become the number-one male high diver in Sweden is a lonely pursuit.

Viktor has chosen to show us an alternative perspective on the life of a professional athlete—a view that we’re not used to seeing from sport photography in the media. Instead of glamorous action shots of an athlete in competition, he’s produced arresting and unexpected photographs that focus on the long, lonely hours of repetitive training and practice that it takes to excel in a field.

In addition to the exhibition at Saatchi Gallery, London, Viktor will go on a once-in-a-lifetime photography trip to a destination of his choice with a professional photography coach.

Posted by Obi Felten, Director of Consumer Marketing EMEA

Introducing Google Drive... yes, really

2012-04-24T09:30:00.000-07:00

Just like the Loch Ness Monster, you may have heard the rumors about Google Drive. It turns out, one of the two actually does exist.

Today, we’re introducing Google Drive—a place where you can create, share, collaborate, and keep all of your stuff. Whether you’re working with a friend on a joint research project, planning a wedding with your fiancé or tracking a budget with roommates, you can do it in Drive. You can upload and access all of your files, including videos, photos, Google Docs, PDFs and beyond.

With Google Drive, you can:

Create and collaborate. Google Docs is built right into Google Drive, so you can work with others in real time on documents, spreadsheets and presentations. Once you choose to share content with others, you can add and reply to comments on anything (PDF, image, video file, etc.) and receive notifications when other people comment on shared items.
Store everything safely and access it anywhere (especially while on the go). All your stuff is just... there. You can access your stuff from anywhere—on the web, in your home, at the office, while running errands and from all of your devices. You can install Drive on your Mac or PC and can download the Drive app to your Android phone or tablet. We’re also working hard on a Drive app for your iOS devices. And regardless of platform, blind users can access Drive with a screen reader.
Search everything. Search by keyword and filter by file type, owner and more. Drive can even recognize text in scanned documents using Optical Character Recognition (OCR) technology. Let’s say you upload a scanned image of an old newspaper clipping. You can search for a word from the text of the actual article. We also use image recognition so that if you drag and drop photos from your Grand Canyon trip into Drive, you can later search for [grand canyon] and photos of its gorges should pop up. This technology is still in its early stages, and we expect it to get better over time.

You can get started with 5GB of storage for free—that’s enough to store the high-res photos of your trip to the Mt. Everest, scanned copies of your grandparents’ love letters or a career’s worth of business proposals, and still have space for the novel you’re working on. You can choose to upgrade to 25GB for $2.49/month, 100GB for $4.99/month or even 1TB for $49.99/month. When you upgrade to a paid account, your Gmail account storage will also expand to 25GB.

Drive is built to work seamlessly with your overall Google experience. You can attach photos from Drive to posts in Google+, and soon you’ll be able to attach stuff from Drive directly to emails in Gmail. Drive is also an open platform, so we’re working with many third-party developers so you can do things like send faxes, edit videos and create website mockups directly from Drive. To install these apps, visit the Chrome Web Store—and look out for even more useful apps in the future.

This is just the beginning for Google Drive; there’s a lot more to come.

Get started with Drive today at drive.google.com/start—and keep looking for Nessie...

Posted by Sundar Pichai, SVP, Chrome & Apps

YouTube Marketing Ambassadors play big at Google

2012-04-22T21:01:00.000-07:00

From time to time, we post about how entrepreneurs have used Google tools to build successful businesses—both on and offline. Today, we’re recognizing a group of businesses that have used a particular online platform—YouTube—to grow their customer base. - Ed.

You’d be hard pressed to run into someone who hasn’t heard of a musician or two that have gotten their big break on YouTube (Justin Bieber ring a bell?). But success on YouTube isn’t limited to aspiring celebrities: we’ve also seen a growing number of businesses that have either gotten their start on YouTube or grown an existing business with video.

To recognize these businesses and their work in fostering a culture of entrepreneurship on YouTube, we’re introducing our first ever YouTube Marketing Ambassadors—a group of outstanding organizations that have used YouTube to drive sales and grow operations. We’ve invited nine businesses from across the country to participate in this program, and last week our YouTube Ambassadors joined us at our headquarters for a two-day summit to meet with executives and learn more about online tools for businesses.

Hanging out with our Ambassadors at the YouTube headquarters. Check out more photos on Google+. Photo credit: Bryan Davis.

Our Ambassadors span a variety of industries, from knitting to motorcycle gear to musical education. Each has a unique customer base and distinct business objectives, and yet, video has helped each and every one of them achieve their goals:

Find new customers from around the corner and across the world

BerkleeMusic.com (Boston, Mass.) - Berkleemusic.com is the award-winning online extension school of Boston's Berklee College of Music. To encourage enrollment for online courses, this renowned school posts video music lessons and in-depth clinics with professors to give prospective students a true-to-life preview of online study with Berkleemusic.com. Bringing access to Berklee’s acclaimed curriculum to students around the world, Berkleemusic.com has taught over 30,000 students from 135 countries since 2002.
Undercover Tourist (Daytona Beach, Fla.) - If you’ve ever planned a theme park vacation and wanted more than what’s offered in travel guides, you’re not alone. This travel business uses first-person videos to show the rides, shows and experiences offered at their partner destinations in Florida to potential customers around the world. The destinations now attract approximately 14% of their customers from the U.K., Australia, and Germany.
VeryPink.com (Austin, Tex.) - Owner Staci Perry discovered a global classroom on YouTube, and now she offers knitting instruction classes and patterns online as a full-time business. Thanks to Google Translate and closed captioning on her videos, she has students in Greece, Turkey, Thailand, Italy, India and Syria—just to name a few.

Spark a conversation

ModCloth (San Francisco, Calif.) - ModCloth, an online retailer selling vintage-inspired clothing, engages fans with how-to tutorials, behind the scenes tours and DIY videos (ever try your hand at DIY studded socks?). Their video contests have earned them nearly a million video views from happy ModCloth brand evangelists.
Richard Petty Driving Experience (Concord, N.C.) - To show that there’s nothing quite like being behind the wheel of a NASCAR race car, the Richard Petty Driving Experience team records celebrity customers’ reactions after their final lap around the racetrack and uses the videos as compelling testimonials.
Rokenbok (Solano Beach, Calif.) - This toy company transformed itself into an e-commerce powerhouse, gaining 50% of all customers from their YouTube videos. They also encourage fans to upload their own videos, which they regularly feature on their YouTube channel.

Launch a new product

BBQ Guys (Baton Rouge, La.) - To showcase their collection of high-end BBQ grills, the BBQ Guys film video reviews of new products so customers can get a personal walk-through of all the features and how they perform in action.
RevZilla (Philadelphia, Pa.) - RevZilla co-founder Anthony Bucci deconstructs highly technical motorcycle gear through simple video reviews, giving tips on sizing and features. They’ve filmed more than 1,400 videos to help motorcyclists shop with confidence.
Zagg (Salt Lake City, Utah) - ZAGG drives traffic to their website with engaging scratch test TrueView video ads showcasing their clear protective shield for electronics. Their iPhone 4 Scratch Test alone has more than two million views.

We’ve awarded these Ambassadors with a badge for their YouTube channel and retail storefront, and will feature them on the YouTube homepage. To pay it forward, each Ambassador will mentor a nonprofit organization of their choice on how to get started with a video presence on YouTube. They’ll also host Google+ Hangouts throughout the year to share their strategies. To find out when the Ambassadors will be hosting a Hangout, stay tuned to our YouTube for marketers Google+ page.

Meet one of our Ambassadors, Rokenbok toy company

To learn more about how to bring your business to life with YouTube, visit the Get Started page, or if you already have a video and want to learn how to promote it, read about the new AdWords for video on the YouTube blog.

Posted Baljeet Singh, Group Product Manager, YouTube

Planting some green this Earth Day

2012-04-22T06:00:00.000-07:00

Cross-posted on the Lat Long and Google Green blogs

Since 1970, people all over the world have recognized April 22 as Earth Day, an opportunity to appreciate and generate awareness about the natural environment. Here at Google we strive to do our part to make sure our planet is healthy for years to come. From investing in renewable energy to building products that help people be greener in their own lives, we’re building a better web that’s better for the environment.

Today, we’re celebrating Earth Day in a variety of ways. The coming of spring inspired us to grow our annual Earth Day doodle right in our backyard. We planted seeds on a balcony at our Mountain View headquarters and watched them grow into what you see today. We’re also partnering with Friends of the Urban Forest to help make San Francisco schools a little greener.

To help you start a garden of your own, we’ve put together an Earth Day resource page. Explore community gardens and farmers’ markets on our interactive map, get discounted seeds to plant flowers, herbs and vegetables in your own backyard and connect with other gardeners for planting tips and inspiration.

We hope you find these resources useful and enjoy gardening as much as we do. On our Mountain View, Calif. campus, we have community gardens where Googlers can grow and harvest their choice of herbs and vegetables. Company-wide, we focus on getting organic, locally-grown produce for our cafes. We purchase food directly from farms near our campuses, and learn about how our suppliers raise, farm and harvest their food—all to ensure that we’re eating sustainably and being good to the environment.

We hope this Earth Day you are inspired to add a little green to the planet. Earth Day may only be a single day, but the actions we take can last for years to come.

Posted by Erin Reilly, Google Green Team