The Official Google Bloghttps://blog.google/Insights from Googlers into our products, technology, and the Google culture.en-usThu, 23 Apr 2026 19:00:00 +0000https://blog.google/static/blogv2/images/google.pngThe Keywordhttps://blog.google/There's a new playbook for partnering with creators on marketing campaigns.https://blog.google/products/ads-commerce/ads-decoded-podcast-creator-marketing/<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Decoded_Podcast_-_Thumbnail_-_S.max-600x600.format-webp_0PzWtaK.webp">How Google is building tools to make creator partnerships accessible and effective.Thu, 23 Apr 2026 19:00:00 +0000https://blog.google/products/ads-commerce/ads-decoded-podcast-creator-marketing/Google AdsarticleThere's a new playbook for partnering with creators on marketing campaigns.Googlehttps://blog.google/products/ads-commerce/ads-decoded-podcast-creator-marketing/Fitbit's personal health coach is now even more personalized.https://blog.google/products-and-platforms/devices/fitbit/personal-health-coach-updates/<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/personal_health_coach_more_cust.max-600x600.format-webp.webp">With these updates, it’s even easier to chat with your Coach and tailor workouts to suit your specific health goals.Thu, 23 Apr 2026 17:00:00 +0000https://blog.google/products-and-platforms/devices/fitbit/personal-health-coach-updates/FitbitarticleFitbit's personal health coach is now even more personalized.Googlehttps://blog.google/products-and-platforms/devices/fitbit/personal-health-coach-updates/Capris, bright makeup and more trending spring style searcheshttps://blog.google/products-and-platforms/products/search/spring-2026-fashion-beauty-trends/Colorful illustration of two people wearing trending spring style items like blue shoes and a silk scarf, surrounded by larger items, including a coral oblong handbag<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/SpringFashionTrends_Hero.max-600x600.format-webp.webp">Take a look at Google’s trending fashion and beauty searches for spring 2026, including capris, blue mascara, French tips and more.Thu, 23 Apr 2026 16:00:00 +0000https://blog.google/products-and-platforms/products/search/spring-2026-fashion-beauty-trends/SearcharticleCapris, bright makeup and more trending spring style searchesTake a look at Google’s trending fashion and beauty searches for spring 2026, including capris, blue mascara, French tips and more.Googlehttps://blog.google/products-and-platforms/products/search/spring-2026-fashion-beauty-trends/Jenny LeeLead Trends Analyst3 easy ways to shop for spring with Googlehttps://blog.google/products-and-platforms/products/search/spring-fashion-shopping-tips/Illustration of two phone screens showing a user using Google's try on technology on a person wearing a bright yellow top and white cropped pants, and Circle to Search on a person wearing a dark yellow top and white pants<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/spring_shopping_hero.max-600x600.format-webp.webp">Here are three Google Search and Shopping tools that can help you shop for spring fashion.Thu, 23 Apr 2026 16:00:00 +0000https://blog.google/products-and-platforms/products/search/spring-fashion-shopping-tips/SearchShoppingarticle3 easy ways to shop for spring with GoogleHere are three Google Search and Shopping tools that can help you shop for spring fashion.Googlehttps://blog.google/products-and-platforms/products/search/spring-fashion-shopping-tips/Megan StonerKeyword ContributorConvert faster on YouTube with April’s Demand Gen Drop.https://blog.google/products/ads-commerce/demand-gen-drop-april-2026/<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DG_Road_to_GML_Master-Header_zX.max-600x600.format-webp.webp">Learn more about our latest Demand Gen Drop and ways to maximize campaign performance in Demand Gen campaigns.Thu, 23 Apr 2026 16:00:00 +0000https://blog.google/products/ads-commerce/demand-gen-drop-april-2026/Google AdsYouTubearticleConvert faster on YouTube with April’s Demand Gen Drop.Googlehttps://blog.google/products/ads-commerce/demand-gen-drop-april-2026/3 creative tips from our Flow Sessions artistshttps://blog.google/innovation-and-ai/models-and-research/google-labs/flow-sessions-artists-lessons/Flow Sessions image<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/3_creative_tips_from_our_Flow_S.max-600x600.format-webp.webp">Learn more about Google’s Flow Sessions, an artist cohort focusing on using AI in film while also using Google’s AI filmmaking tool, Flow.Thu, 23 Apr 2026 13:00:00 +0000https://blog.google/innovation-and-ai/models-and-research/google-labs/flow-sessions-artists-lessons/Google Labsarticle3 creative tips from our Flow Sessions artistsLearn more about Google’s Flow Sessions, an artist cohort focusing on using AI in film while also using Google’s AI filmmaking tool, Flow.Googlehttps://blog.google/innovation-and-ai/models-and-research/google-labs/flow-sessions-artists-lessons/Brianna DoyleHead of Community, Google LabsHere’s how our TPUs power increasingly demanding AI workloads.https://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/what-is-a-tpu/<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/What_is_a_TPU_social.max-600x600.format-webp.webp">Learn how Google’s TPUs power increasingly demanding AI workloads with this new video.Thu, 23 Apr 2026 12:00:00 +0000https://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/what-is-a-tpu/Google CloudAIarticleHere’s how our TPUs power increasingly demanding AI workloads.Googlehttps://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/what-is-a-tpu/Elevating Austria: Google invests in its first data center in the Alps.https://blog.google/innovation-and-ai/infrastructure-and-cloud/global-network/google-data-center-austria/Aerial image of the data center<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google_Kronstorf_Data_Center_1.max-600x600.format-webp.webp">Google has been a proud part of Austria’s landscape for years, and today, we’re announcing our first data center in Kronstorf, generating 100 direct jobs. This facility …Thu, 23 Apr 2026 09:00:00 +0000https://blog.google/innovation-and-ai/infrastructure-and-cloud/global-network/google-data-center-austria/Global NetworkSustainabilityGrow with GoogleAIarticleElevating Austria: Google invests in its first data center in the Alps.Googlehttps://blog.google/innovation-and-ai/infrastructure-and-cloud/global-network/google-data-center-austria/10 leading enterprises show why agents mean businesshttps://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/cloud-next-2026-customer-round-up/Blog hero<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GCN26_103A_BlogHeader_2096x1182.max-600x600.format-webp.webp">Capcom, Home Depot, Mars and more businesses that are turning AI into an operational advantage.Wed, 22 Apr 2026 18:45:00 +0000https://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/cloud-next-2026-customer-round-up/Google Cloudarticle10 leading enterprises show why agents mean businessCapcom, Home Depot, Mars and more businesses that are turning AI into an operational advantage.Googlehttps://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/cloud-next-2026-customer-round-up/Karthik NarainChief Product and Business OfficerGoogle CloudGemini Embedding 2 is now generally available.https://blog.google/innovation-and-ai/models-and-research/gemini-models/gemini-embedding-2-generally-available/<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Gemini_Embedding_2_social.max-600x600.format-webp.webp">We’re announcing the general availability of Gemini Embedding 2 via the Gemini API and Vertex AI.Wed, 22 Apr 2026 16:15:00 +0000https://blog.google/innovation-and-ai/models-and-research/gemini-models/gemini-embedding-2-generally-available/Gemini modelsarticleGemini Embedding 2 is now generally available.Googlehttps://blog.google/innovation-and-ai/models-and-research/gemini-models/gemini-embedding-2-generally-available/1,302 real-world gen AI use cases from the world's leading organizationshttps://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/gen-ai-business-use-cases/Text reads "Google Cloud Next 26"<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GCN26_102_BlogHeader_2436x1200_.max-600x600.format-webp_DGOjQgk.webp">A snapshot of how top companies, governments, researchers and startups are enhancing their work with Google's AI solutions.Wed, 22 Apr 2026 16:00:00 +0000https://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/gen-ai-business-use-cases/AI ProductsGoogle Cloudarticle1,302 real-world gen AI use cases from the world's leading organizationsA snapshot of how top companies, governments, researchers and startups are enhancing their work with Google's AI solutions.Googlehttps://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/gen-ai-business-use-cases/Matt RennerPresident, Global Revenue at Google CloudMatt A.V. ChabanKeyword ContributorGemini Enterprise Agent Platform lets you build, govern and optimize your agents.https://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/gemini-enterprise-agent-platform/<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GeminiEnterprise_social.max-600x600.format-webp.webp">This new platform creates a single environment for technical teams to build, scale, govern and optimize autonomous agents.Wed, 22 Apr 2026 13:00:00 +0000https://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/gemini-enterprise-agent-platform/Google CloudarticleGemini Enterprise Agent Platform lets you build, govern and optimize your agents.Googlehttps://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/gemini-enterprise-agent-platform/Amy EisingerEditorial & Content Communications ManagerGoogle Cloud Next ‘26https://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/next-2026/<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Cloud_Next_Collection_Header.max-600x600.format-webp.webp">Here’s a look at what Google announced at Google Cloud Next ‘26.Wed, 22 Apr 2026 12:00:00 +0000https://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/next-2026/Google CloudarticleGoogle Cloud Next ‘26<p data-block-key="kfwhf">Here’s a look at what Google announced at Google Cloud Next ‘26.</p>Googlehttps://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/next-2026/Our eighth generation TPUs: two chips for the agentic erahttps://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/eighth-generation-tpu-agentic-era/Computer chips<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/two_chips_for_the_agentic_era_h.max-600x600.format-webp.webp">An overview of Google’s eighth generation TPUs, built for the agentic era.Wed, 22 Apr 2026 12:00:00 +0000https://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/eighth-generation-tpu-agentic-era/Google CloudarticleOur eighth generation TPUs: two chips for the agentic eraAn overview of Google’s eighth generation TPUs, built for the agentic era.Googlehttps://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/eighth-generation-tpu-agentic-era/Amin VahdatSVP and Chief TechnologistAI and InfrastructureCloud Next ‘26: Momentum and innovation at Google scalehttps://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/cloud-next-2026-sundar-pichai/Red V, blue gradient loop, yellow X, and green star<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Cloud_Next_Header.max-600x600.format-webp.webp">Google CEO Sundar Pichai discusses the top announcements at Cloud Next 2026.Wed, 22 Apr 2026 12:00:00 +0000https://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/cloud-next-2026-sundar-pichai/Google CloudA message from our CEOarticleCloud Next ‘26: Momentum and innovation at Google scaleGoogle CEO Sundar Pichai discusses the top announcements at Cloud Next 2026.Googlehttps://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/cloud-next-2026-sundar-pichai/Sundar PichaiCEO of Google and AlphabetWe're launching two specialized TPUs for the agentic era.https://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/tpus-8t-8i-cloud-next/<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Were_launching_two_TPUs_social.max-600x600.format-webp.webp">The eighth generation of Google’s TPU includes two specialized chips that will power the future of AI.Wed, 22 Apr 2026 12:00:00 +0000https://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/tpus-8t-8i-cloud-next/Google CloudAIarticleWe're launching two specialized TPUs for the agentic era.Googlehttps://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/tpus-8t-8i-cloud-next/Stitch’s DESIGN.md format is now open-source so you can use it across platforms.https://blog.google/innovation-and-ai/models-and-research/google-labs/stitch-design-md/<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google_Stitch_Thumbnail_Sets_A_.max-600x600.format-webp.webp">We’ve open-sourced the draft specification for DESIGN.md, so it can be used across any single tool or platform.Tue, 21 Apr 2026 16:00:00 +0000https://blog.google/innovation-and-ai/models-and-research/google-labs/stitch-design-md/Google LabsarticleStitch’s DESIGN.md format is now open-source so you can use it across platforms.Googlehttps://blog.google/innovation-and-ai/models-and-research/google-labs/stitch-design-md/Cassia XuSoftware EngineerMake chats more natural and efficient with Continued Conversation, now in Gemini for Homehttps://blog.google/products-and-platforms/devices/how-to-use-gemini-continued-conversation/A mom and daughter relaxes in the living room with a smart speaker with Gemini for Home voice assistant on the side table.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/CoolingTo78F.max-600x600.format-webp.webp">Since early access launched, millions of you have opted in to help shape Gemini for Home through your daily use and feedback. Today, we’re delivering on one of your top …Tue, 21 Apr 2026 16:00:00 +0000https://blog.google/products-and-platforms/devices/how-to-use-gemini-continued-conversation/GeminiGoogle NestarticleMake chats more natural and efficient with Continued Conversation, now in Gemini for HomeGooglehttps://blog.google/products-and-platforms/devices/how-to-use-gemini-continued-conversation/Mark AlexanderGroup Product ManagerGemini for Home Voice AssistantDeep Research Max: a step change for autonomous research agentshttps://blog.google/innovation-and-ai/models-and-research/gemini-models/next-generation-gemini-deep-research/Gemini Deep Research Agent<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/gemini-3.1-pro_deep-research-an.max-600x600.format-webp.webp">Introducing Deep Research and Deep Research Max, the next generation of Google’s autonomous research agents.Tue, 21 Apr 2026 15:30:00 +0000https://blog.google/innovation-and-ai/models-and-research/gemini-models/next-generation-gemini-deep-research/Gemini modelsDeveloper toolsarticleDeep Research Max: a step change for autonomous research agentsIntroducing Deep Research and Deep Research Max, the next generation of Google’s autonomous research agents.Googlehttps://blog.google/innovation-and-ai/models-and-research/gemini-models/next-generation-gemini-deep-research/Lukas HaasProduct ManagerGoogle DeepMindSrinivas TadepalliProgram ManagerGoogle DeepMind3 new ways Ads Advisor is making Google Ads safer and fasterhttps://blog.google/products/ads-commerce/ads-advisor-google-ads/The Road to Google Marketing Live graphic. May 20, 2026, 9am PT. White background with colorful bottom gradient.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Road_to_GML_Master-Header.max-600x600.format-webp.webp">Three new agentic safety and policy features integrated into Ads Advisor will help protect and streamline your Google Ads account.Tue, 21 Apr 2026 14:30:00 +0000https://blog.google/products/ads-commerce/ads-advisor-google-ads/Google AdsSafety & SecurityAIarticle3 new ways Ads Advisor is making Google Ads safer and fasterThree new agentic safety and policy features integrated into Ads Advisor will help protect and streamline your Google Ads account.Googlehttps://blog.google/products/ads-commerce/ads-advisor-google-ads/Priya BaligaSenior Engineering DirectorAd Platforms