tag:blogger.com,1999:blog-52524098358288661602012-02-06T11:30:22.569ZWhat's happening at Direct and Digital Agency Proximity London. The London hub of the world's most creatively awarded direct and digital agency network.Caitlin Ryanhttp://www.blogger.com/profile/07764325787819815631noreply@blogger.comBlogger217125tag:blogger.com,1999:blog-5252409835828866160.post-72003848182865850652011-10-20T15:13:00.003+01:002011-10-20T15:13:25.739+01:002011-10-20T15:13:25.739+01:00

Comparing Amazon's new colour tablet, Fire to an iPad is missing the point. http://marketingblogged.marketingmagazine.co.uk/2011/10/10/amazon-kindles-a-fire/My first blog for Marketing.  

Mark Iremongerhttp://www.blogger.com/profile/13209774613363302466noreply@blogger.com1tag:blogger.com,1999:blog-5252409835828866160.post-28382722607601563922011-09-22T09:35:00.002+01:002011-09-22T09:39:35.655+01:002011-09-22T09:39:35.655+01:00

Google allow everyone to join Google+ and get direct to the point from the homepage. A simple arrow.

Paul Rasmussenhttp://www.blogger.com/profile/18005833512595537703noreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-65490406601682884362011-06-29T13:06:00.001+01:002011-06-29T16:20:51.049+01:002011-06-29T16:20:51.049+01:00

Google does Facebook.  This is interesting.  I think Google's comment about Facebook turning friendship into one size fits all is absolutely spot on.  They are acting on a powerful, simple insight:  we have different circles of friends and communicate with them differently.  For those of you who know (and most don't for the reason above)  I've been aggressively pruning my Facebook friends

Mark Iremongerhttp://www.blogger.com/profile/13209774613363302466noreply@blogger.com2tag:blogger.com,1999:blog-5252409835828866160.post-9875317544349305012011-06-27T16:24:00.001+01:002011-06-28T14:23:57.512+01:002011-06-28T14:23:57.512+01:00

Well done Elizabeth, Ruth, Zoe and Kate for a fabulous effort, on a lovely day, and of course team organiser and after race cake baker Marie-Clare.<!--[if gte mso 9]> Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 <![endif]--><!--[if

Mark Iremongerhttp://www.blogger.com/profile/13209774613363302466noreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-68004149621604387642011-06-16T13:19:00.000+01:002011-06-16T13:19:12.329+01:002011-06-16T13:19:12.329+01:00

For all those lucky enough to receive one of the invitations to Proximity's 20th Birthday party.  Curiosity got the better of the planners yesterday who carefully peeled the label off the album to discover it's s an LP called 'Supernatural Lancashire'. The ever resourceful Adrian found it online - Listen and be spooked here: http://www.finderskeepersrecords.com/discog_dim005.html

Mark Iremongerhttp://www.blogger.com/profile/13209774613363302466noreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-79306273754058630912011-06-15T17:30:00.001+01:002011-06-16T13:37:31.895+01:002011-06-16T13:37:31.895+01:00

Let's hear it for the ladies who are participating in this year’s Cancer Research Race for Life. Donate here: http://www.raceforlifesponsorme.org/TeamProximity

Mark Iremongerhttp://www.blogger.com/profile/13209774613363302466noreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-21818650979005223772011-06-06T18:11:00.001+01:002011-06-08T12:14:38.527+01:002011-06-08T12:14:38.527+01:00

Written by our own Scott Hendry. This paper provides an overview into some of the emergent behaviours and trends happening through digital channels that are influencing the beauty consumer.Click here to download

Mark Iremongerhttp://www.blogger.com/profile/13209774613363302466noreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-88276339913177253792011-05-26T16:29:00.000+01:002011-05-26T16:29:20.308+01:002011-05-26T16:29:20.308+01:00

... from our very own Will Harvey. Here:  http://gradvantage.blogspot.com/2011/05/day-in-life-of-part-ii_25.html Quote unquote from Will, "...and apologies for the standard jibes at the Creative and Planning stereotypes! Had to be done." Hmmm.

Mark Iremongerhttp://www.blogger.com/profile/13209774613363302466noreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-51778273243268790672011-04-05T11:13:00.003+01:002011-04-13T14:13:50.977+01:002011-04-13T14:13:50.977+01:00

The quote above is from Tony Spong at AAR which made me chuckle.Matthew Chapman at Marketing Week has published an article on the overlap and competition between direct agencies and digital agencies. For me this is a moot point: although we have a short hand 'label' of a 'digital and direct agency' we define ourselves by how we create value.Read the article here: http://bit.ly/hhLM3y

Mark Iremongerhttp://www.blogger.com/profile/13209774613363302466noreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-10686293856753508482011-03-24T16:28:00.003Z2011-04-13T14:13:12.151+01:002011-04-13T14:13:12.151+01:00

Read up on the latest innovations making their mark in 2011, from app-powered flat screen TVs to scene stealer tablets. Decoder is the monthly e-zine designed to decipher the digital world's latest innovations and unlock the secret code to success in this new age of interactive marketing.Click through to the following link to read the newest issue: http://decoder.digitallabblog.com/issue2/

Mark Iremongerhttp://www.blogger.com/profile/13209774613363302466noreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-57526786319068469612011-03-14T11:46:00.001Z2011-04-13T14:14:23.390+01:002011-04-13T14:14:23.390+01:00

Some great datagraphics on Europe on the Guardian Website.For example, go to 'How we Live' and 'Trust in the EU' to see how different countries stack u: Slovakia is an advocate with more than 60% of the population expressing trust in a European Parliament, while the UK is the laggard at less than 20%. And deeper in, Geece has 160 mobile phone subscriptions for every 100 people.http://

Mark Iremongerhttp://www.blogger.com/profile/13209774613363302466noreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-91405099002186500752011-03-09T16:45:00.000Z2011-03-09T16:45:11.885Z2011-03-09T16:45:11.885Z

In 2015 it'll be the Mobile Revolution we point at as 'the next big thing' after Web 2.0.  The semantic web is interesting, but it's the Mobile Revolution that will transform people's lives. And by Mobile Revolution I mean everything connected through one or two lightweight devices with super-long battery life. Full article here:http://mediatel.co.uk/newsline/2011/03/09/

Mark Iremongerhttp://www.blogger.com/profile/13209774613363302466noreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-70306631842224419082011-02-24T12:24:00.013Z2011-04-05T12:28:32.784+01:002011-04-05T12:28:32.784+01:00

A retrospective post on the week of woo... We all love a good office romance don't we. So to celebrate Valentines Day wegot everyone at 191 to spread a little love around the agency... and wow.  Did it happen! http://www.facebook.com/pages/Proximity-Office-Romance/163250063723914?sk=photos

Mark Iremongerhttp://www.blogger.com/profile/13209774613363302466noreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-43641945341721256612011-02-15T11:39:00.000Z2011-02-15T11:45:34.416Z2011-02-15T11:45:34.416Z

Here's me bigging up my latest piece on MMC...Full article available http://www.mmc.co.uk/Knowledge-centre/Expert-advice/How-to-best-use-branding-in-direct-mail-campaigns/ShareAuthor: Adrian Hoole Date: 07 February 2011Like reality, brands can be difficult to pin down. Brands only exist as a collection of perceptions in a consumer’s mind, created by a myriad of historical experiences that define

Adrianhttp://www.blogger.com/profile/03664224136653149345noreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-47089730716329173532011-02-07T12:30:00.004Z2011-02-07T12:44:41.065Z2011-02-07T12:44:41.065Z

Seedcamp recently held their London expo for business start-ups, and there are some great new ideas out there.Of note, is MinuteBox – a micro-consultancy site where you can find an expert and book them online in small blocks of advice-laden facetime... (Perhaps similar to zintro).Also, Parcura sounds interesting – a networking site for parents looking for a babysitter/ caregiver etc with strong

rob kavanaghhttp://www.blogger.com/profile/03798100192897902616noreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-33805344698383433062011-02-03T15:25:00.002Z2011-02-03T15:49:58.795Z2011-02-03T15:49:58.795Z

The new Lloyds team have moved up onto the 4th Floor this week. Please come see us!With that in mind, here is a blog post about banks that I've dusted off - feel free to take a look - http://fresheyeddeer.wordpress.com/

willharveyhttp://www.blogger.com/profile/02475210388692000614noreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-55732761013709873082011-02-02T15:45:00.000Z2011-02-02T15:54:44.409Z2011-02-02T15:54:44.409Z

You may have seen news of Facebook Deals recently - potentially a big deal in the development of geo-location marketing i.e. using Facebook Places to target deals to FB users matched to their check-in destination. Several brands are particpating in trials, the one to watch is Mazda - a proper ‘big ticket’ item (i.e. 20% off an MX5 when you check-in at a dealer = more than just ‘free coffee at

Adrianhttp://www.blogger.com/profile/03664224136653149345noreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-23038994796154110932011-02-01T17:59:00.000Z2011-02-01T17:59:00.878Z2011-02-01T17:59:00.878Z

Google Art Project let's you view a selection of artwork and galleries from around the world from the comfort of your armchair. Registering for the service also unlocks the ability to create your own art collection.Speaking of art, special shout out to Proximity London's Bob Lambourne for his win at the National Gallery's 'Modern Perspectives' competition. The judges said: "This image captures

Nick Myershttp://www.blogger.com/profile/09716015094589364728noreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-27589248994954849752010-12-09T10:02:00.002Z2010-12-09T10:18:21.596Z2010-12-09T10:18:21.596Z

Here's a little party starter ahead of tonight....http://www.youtube.com/watch?v=tnOxvbGOTbMp.s. And for something less talented but hopefully a little more insightful, here's a little post about newspapers...http://fresheyeddeer.wordpress.com/

willharveyhttp://www.blogger.com/profile/02475210388692000614noreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-40600003311379754732010-11-24T13:55:00.004Z2010-11-24T14:03:21.544Z2010-11-24T14:03:21.544Z

As Sepas says, I feel sorry for people on IE.The new social browser - sign up and wait for you invite ... it's really nice with seamless social integration each side (hightlighted in red).rockmelt.com

Paul Rasmussenhttp://www.blogger.com/profile/18005833512595537703noreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-60872822619026714932010-11-24T13:54:00.001Z2010-11-24T13:56:59.619Z2010-11-24T13:56:59.619Z

I figured it's only right that I should put a final blog entry on here... so here it goes!For those of you who haven't heard of it yet, check out ROCKMELT. I feel sorry for all those people still stuck on IE.http://www.rockmelt.com/

Sepasnoreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-29133248206455995402010-11-16T10:30:00.003Z2010-11-16T10:39:23.969Z2010-11-16T10:39:23.969Z

One person's life seen through their social media account... http://www.youtube.com/watch?v=F2n8Ma7y4-I

Katie Hnoreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-3771482124417815122010-11-09T15:07:00.003Z2010-11-09T15:20:47.928Z2010-11-09T15:20:47.928Z

A few weeks ago, the Volkswagen team – from data, to production, to creative - were whisked away to Germany for a truly awesome tour of the VW factory in Wolfsburg. It was pretty fascinating to see the huge effort that goes behind making a car, so we thought we’d share the story... Equal to the size of Monaco, this is VW’s largest production facility producing a whopping 2,800 completed Golf,

Nat Bhttp://www.blogger.com/profile/03063013261772883437noreply@blogger.com0tag:blogger.com,1999:blog-5252409835828866160.post-1455042197397070362010-11-04T11:39:00.009Z2010-11-04T11:56:42.434Z2010-11-04T11:56:42.434Z

The huge volume of personal data that we share on sites like Facebook is starting to throw up insights into human behaviour that we would never have had access to before. I am not sure how we're going to use this one but I love the peak at April Fool's Day.This is a great site, full of beautiful ways to present really interesting information:http://www.informationisbeautiful.net/2010/

Garynoreply@blogger.com0