CHERRY GABRILLO SEO BLOG

The Importance Of Link Building - Why Link Building is gaining so much Value?

2011-07-15T03:56:00.000-07:00

SEO companies are quick to stress the importance of link building. Search engine optimisation is no exact science, as the theories behind it are constantly changing along with the search engine’s complex algorithms, but one thing’s for sure – the process of building strong, secure links from authoritative websites to your own is a crucial part of the campaign. In fact, many website owners decide to undertake the link building without any of the other aspects of SEO as a cheaper alternative.

If you’re looking for link building services that are both affordable and effective, the SEO experts at SEO Positive are able to offer their expertise at extremely competitive rates. This company, based in Essex, UK, is relatively young in comparison to the other industry leaders but has experienced rapid growth in all departments throughout the past couple of years. This is mainly down to their enthusiastic approach to customer service and their flexibility in exploring the latest SEO techniques.

When it comes to UK SEO, one size definitely does not fit all, and the consultants at SEO Positive are particularly adept at arranging bespoke link building packages for clients that really draw upon the requirements of the individual.

Their methods are proven to work, too – just ask the hundreds of satisfied customers who have approach SEO Positive for their extensive link building services and have since joined the elite on the first pages of major search engines such as Google.co.uk. Clients who sign up for the link building packages are not tied into any long agreements and so aren’t required to stay with the company for any lengthy period of time.

However, as SEO Positive boast a jaw-dropping 97% client retention rate, it’s clear that customers stay with the company because they want to, not because they are contractually obliged to. Get in touch with SEO Positive to enquire about their affordable link building packages and kick start your online marketing campaign today.

The above article is written by RP, who is associated with many Technology and SEO companies as their staff writer. She has been writing articles on various subjects and she excels in writing articles mainly on link building services and pay per click management.

How to Use RSS Feeds

2010-09-16T20:02:00.000-07:00

RSS feeds (Really Simple Syndication) automatically deliver fresh information straight to your website. In this manner, you update content without actually writing or uploading them yourself, making your blog site more searchable by search engines. You can also monitor blogs, classifieds, news, and many other types of content useful to your site. Tagging keywords is also an effective way to improve your visibility in search engines.

More and more sites offer feeds, identifiable by a small button (typically at the bottom of a webpage) that says RSS or XML. Clicking on these links, however, would likely open a page full of codes on your browser. An RSS reader will resolve this problem. Here’s how:

Step 1: Search for RSS readers and download one. Many are free while some offer free trial periods and would cost you around $20-30 on a purchase.

Step 2: Organise RSS feeds (also known as “channels”) into categories and you’ll have the content displayed at the lower right panel. Standalone readers that hook into other applications, such as Outlook and Internet Explorer typically have a channels column and display area for headlines, article preview, and URL.

Step 3: Start adding channels and channel groups. Although most readers are preloaded with many different channels, it’s good to pick your choices, too, as you see fit.

Step 4: Amassing large amounts of articles from various feeds is normal, but it can make it difficult to locate specific information. Use the Filter tool to customise keyword-specific articles by simply typing in the keyword of your choice.

Lastly, prune your RSS feeds eventually by deleting a feed to stop the reader from seeking information from those sites.

Google Crawling and Indexation 101

2010-08-31T00:25:00.000-07:00

A very insufficient Google crawl rate and incomplete indexation are the scourge of many websites, especially those large and new. Many people are having issues on indexation. My advice here is focused on Google, but the same general principles apply to crawling and indexation by Bing and Yahoo! as well.

Above all, Google indexation is hard to measure for a huge site. There can be false alarms having to do with people using Google's site: operator, supposed to report the site's indexation count. It works well for small sites but is wildly unreliable for large ones and tends to severely underreport the count.

Webmaster Tools is better for this, but possibly also unreliable. If your site is enormous, there is simply no certain way of knowing how many pages Google has indexed. For additional helpful data, check Google Analytics to see the total number of pages that have received visits. I also recommend that you manually run cache: checks of all your most important pages and of various random secondary pages to get a further idea of how your site is doing on the indexation front.

The Google crawl rate cannot be reliably controlled, but it can influenced by positive factors (listed here roughly in receding order of importance).

• Domain importance. Google’s Matt Cutts has recently admitted, interviewed by Eric Enge, that your site's crawl rate and depth of crawling are roughly proportional to PR. SEOs have long known this.

• Backlinks. PR is computed based on backlinks, which are absolutely central to indexation. If a site's page count is growing fast but the site is not earning enough new links, this may suggest to Google that the content is of low quality (guaranteed reduce your crawl and indexation rates).

• Deep Linking. Backlinks to individual pages (so-called "deep linking") are an effective way to ensure the indexation of those pages and their keep in the main Google index (as distinct from the supplementary index). Internal links to the same pages also help. Make sure that at least your most important pages get enough of both kinds of links. These need to be followed links (i.e. they should not contain the rel="nofollow" attribute).

• Site navigation and hierarchy. To the extent possible, a flat site hierarchy should be used. (An exemplary illustration is http://www.fanbase.com, with all the main categories appearing in the top-level navigation, enabling quick drilldown to individual pages.) This means (a) as few subdomains, subfolders and subdirectories as possible and (b) that all important pages must be reachable via the fewest clicks possible from the home page (more than 3-4 clicks is problematic).

• XML sitemaps. This a must. Here is one good tool -- http://www.xml-sitemaps.com -- for generating sitemaps; there are others too. Submit your sitemaps to the search engines via webmaster tools.

Further notes:

Sitemaps generally support and attributes, whose use may influence the crawl, although the impact is likely to be minor.

Check WMT for sitemap errors and fix them.

Just recently, Michael Gray has recommended that creating small sitemaps of (100 pages or less) to supplement your regular sitemaps can help get new content indexed faster. He has found using a dedicated sitemap for fresh content to be highly effective. I have not tested this personally yet, but it makes sense and Michael's mileage counts for a great deal.

• Duplicate content reduction. In general, duplicate content on a site is not a significant problem and does not entail "Google penalties." However, on very large sites high-volume duplicated content (identical pages sitting under different URLs) can confuse Google and impede proper indexing. One classic example of duplication occurs under different forms of site URLs: those that include the www. subdomain and those that don't (e.g. http://example.com/file1.html and http://www.example.com/file1.html typically have the same content). The way to handle this and other kinds of duplication it is via some form of URL canonicalization (see next item).

• URL canonicalization means creating a single SEO-friendly and user-friendly URL for each page and letting Google know that that URL is canonical. SEO reasons for canonicalization are various go beyond indexation issues:

(1) Google, in spite of occasional denial, may assigns less importance to pages that contain extra slashed (subdirectories);

(2) Google may sometimes have difficulties with URLs that are parameter-laden;

(3) long ugly URLs are a turnoff for site visitors;

(4) a clear, well-structures consistent URL convention is best for the user, for branding and for SEO;

(5) canonicalization consolidates PageRank and link equity to the canonical version of the page, giving it a better chance to rank.

Depending on your platform, various rewrite engines (see http://en.wikipedia.org/wiki/Rewrite_engine) can be used to automate the rewriting of URLs from "ugly" into friendly ones. URL canonicalization can be performed in any of 3 different ways:

301-redirect ("moved permanently") of all duplicate URLs to the canonical. IMHO this is the most reliable method of canonicalization, but it may have certain overheads.

rel="canonical": Place a link of the form link href="http://example.com/canonical-url-example.html" rel="canonical" at the end of the of each duplicate page. (Yes, it's OK for the canonical version to include this link to itself; and no, there is no limit on how many canonical links you can have.)

"Display URLs as": the effect of this setting in the Google Webmaster Tools is similar to that of rel="canonical" and is the easiest option if you prefer not to write any code.

• URL stability and page uniqueness. While the issues surrounding duplicate content are fairly well known, one potential problem that is rarely discussed is the opposite. The term I have coined for it is multitasking URLs.

Some applications may display different dynamically generated content under the same URL (for example, content specific the user's geographical location).

Additionally, the title tags for such pages may also be generated on the fly and contradictory. I have seen this lead to a variety of indexation and search issues. For best results, the content of each page, whether dynamic or static, must be unique and must appear under its proper, unique and stable URL and title tag.

• Unique title tags. If you use the same title tags across multiple pages, Google may assume that those pages are duplicate and be reluctant to index them. Make your titles unique.

• Manual crawl rate setting. Google's Webmaster Tools offer a choice between letting Google determine the crawl rate automatically and setting it manually via a slide bar. Although setting it manually to max is unlikely to boost the crawl rate dramatically, it may brings about marginal improvement.

• Original content. It's good for all your important pages to have significant and unique original content.

• Updates, feeds, pinging. Frequent content updates both site-wide and on individual pages can significantly improve the crawl rate. Further, exporting RSS feeds and implementing automated search engine pinging have a beneficial effect. Pinging resources include http://pingomatic.com/ and http://pingler.com/.

• Social Media. Links from social media, although they are nofollow, help Google discover and index new content. Including sharing buttons on your pages and promoting them on social media sites can help get your pages into the index faster.

Credits to: PhilipSEO

SEO Madness

2010-08-29T08:35:00.000-07:00

The process of getting your website to the top of the search engines is known as Search Engine Optimization (SEO). SEO has proven to be one of the most cost-effective forms of marketing available. SEO has started turning submission to directories and articles to its advantage. It is one of the most effective ways to get leads and sales to your website, and in some cases, a good alternative to doing SEO. It is a hyper-competitive endeavor that requires intense focus and a thorough, up-to-date understanding of how the search engine algorithms and robots operate. In the uncertain world of search engine optimization, our straightforward approach has consistently delivered results, which is why we are so optimistic about search marketing.

There are so many leading SEO resource focused on helping successful webmasters make money and increase their profits through driving targeted traffic to their sites by improving their rankings in Google and other major search engines. Internet marketing services including: search-friendly web design, pay-per-click PPC advertising campaigns, link building programs, social media optimization, blog optimization and marketing, targeted local search marketing, and mobile marketing optimization. Many modules also include how to videos and other bonuses like spreadsheets of common keyword modifiers and an example of aligning keyword research data with site structure and on page optimization.

Is your website performing? SEO can deliver you more visitors, by ensuring your pages appear in the top results when people search online for relevant keywords. SEO involves examining every element of your site to make sure it will be ranked highly by the main search engines. Analyzing a competitor's keyword and description meta values is a good way to find ideas for key terms and more effective copy for your site.
Just Search are natural search engine optimisation SEO, Pay Per Click Management PPC & internet marketing specialists to companies throughout the UK and the World. PageRank Search Enter your Google search here, and our tool will search Google and display the PageRank next to each resulting answer. As it presents users with the most relevant search results, Google is now the most successful search engine in the World, so in order to rank highly you need to make sure that your site is the most relevant for your market. The more relevant and unique content that your site contains, the better your chances of the search engines providing results that link to your site will be. Google has implemented LSI and has already started shunting out link farms, and pointless paid links.

A Meta Tag Generator - if you're new to web development and SEO, you may find this tool useful to ensure that your meta tags are correctly formed. Keyword Cloud This tool provides a visual representation of keywords used on a website. Keyword Density This tool will analyze your chosen URL, and return a table of keyword density values for one-, two-, or three-word key terms. If you target the right keywords, you will see a big difference in the amount and quality of traffic you receive.

Cherry Mae Gabrillo is an SEO Specialist, Link Builder and Article Marketer. You can view her SEO Blog to learn tips, tricks and techniques for optimizing websites and better search engine rankings. Visit: What Lies Beneath SEO for linkbuilding resources.

Article Source:
Cherry Mae Gabrillo
SEO Madness

Profile Backlinks

2010-08-29T08:21:00.000-07:00

As you probably know, getting backlinks pointing to your sites and to your pages more specifically is extremely important for getting the pages ranked in Google, especially in Google. Well maybe other search engines also pay attention to the amount of backlinks you get, but Google is probably the one that pays most attention to this factor. I would like to talk about the three factors that matters when it comes to backlinks. And those three factors are: First, the amount of backlinks you have pointing to your sites. Second, the value of those backlinks or the authority of those backlinks. Lastly, the anchored text of those backlinks.

So let's discuss the first one, that's the most obvious one. The amount of backlinks, the more & the higher the number of backlinks pointing to your site or to your page, the better it will ranked. The thinking behind this is simply that a backlink if I link it to your site that is like a recommendation. It's like me saying this site is worth looking at or something worth reading on that site. And of course, the more people are saying that, the more people are linking to a page saying: "this is worth looking at" the better it must be. So it makes sense to rank pages that get more backlinks higher up. So more backlinks are generally better.

But, that's not all the reason to it. That's where the second factor comes in. Backlinks have different values. And let me first say, no one knows exactly how value of a backlink is determined except a few people who were programming the Google search engine. But most of it, are just guess or speculations and looking at what the results you get and trying to deduce what's going on in the background. But here are somethings we can be pretty sure of when it comes to link value.

First of all, the more authoritative the page is that the link is placed on, the more value the link carries. So for example: if you get a link from a PR10 site, that gets thousands & thousands of visitors everyday and that has a really reactive community and so on, then that link is gonna be more valuable than if you get a link from you know some blog that has only 10 readers that never gets updated. Right? So the more is going on in a site, the higher authority of a site the more valuable the link from that site will be. And the other important factor is Context. If you look at where your link is placed on the site that's linking to you. So for example: first of all the location, if your link is placed in the footer of the page or in a side bar or somewhere like that; it carries less value than if it is place in the body of the main text somewhere.

Another very important thing is, another example: if you're just in a links page. So if your link is one among dozens or maybe a hundreds and hundreds of links on the same page, then it's less valuable than if its the only link on a page or just one among a few links. So the ideal case is getting a link that is integrated in the textflow is just part of the text and that is on a page that doesn't have too many other links that is going out from it as well. And then looking at the bigger picture of all of your links, it also matters where they're coming from. And quite simply, you want your links to come from many different sites placed on many different servers and so on. And that's just to reduce link spamming because obviously otherwise; you could just have your money side over here and you can build the second site that does nothing else but just list of thousands & thousands of links to your money side. But of course that doesn't count, right? If all of the links are coming from the same site. Same domain or even just the same server, then it's much less valuable than if they're coming from different places.

Finally, the very important factor to your backlink is the anchored text. The anchored text is a piece of text that the people click on to get to your site. And ideally, this anchored text should be your keyword. It's the keyword you're trying to target or closely related to your keyword. So for example: I'll take Dog Training. If you're trying to rank for the term "dog training", then you want to get backlinks that reads "dog training", right? Because again this makes a lot of sense 'cause this anchored text helps the search engine determine what the site is all about. Obviously, if I link to a page with the text "dog training" that must have something to do with dog training. It's not gonna be about cars, right? But what you have to look at here, if you're building your own links and for example: let's say you're doing articles and you're submitting articles, don't submit articles with all of them having the same anchored text. If you just submit hundreds and hundreds of articles each one has "dog training" as the anchored text pointed to your site, then that looks spamming because it is just not real. It doesn't happen with natural link building with everyone links to you with the same text. So you may wanna mix it up a little. You may wanna get "dog training" maybe "dog obedience" or something and also just those completely unrelated ones. Maybe "click here" as your anchored text. Just to make it look more natural.

So those are the three factors that matter concerning backlinks. And the general rule for your profile backlinks is just this; make it look as natural as possible. You know, get links from diversed sources from many different websites with different anchored text related to your keyword. So when it comes to link building when in doubt, diversified.

Article Source:

By Cherry Mae Gabrillo

Profile Backlinks