Search is the Internet OS!

Study: Blogging in decline as social media takes over

noreply@blogger.com (Arnaud Fischer) — Mon, 23 Apr 2012 13:41:00 +0000

New research by the University of Massachusetts Dartmouth reveals that corporate blogging is in decline as corporates turn to social media to keep consumers up-to-date and engaged.

Back in 2010, half of companies had a corporate blog. In 2011 that figure declined significantly to just 37%. Among Fortune 500 companies, growth in blogging has leveled off with 23% continuing to blog in 2011, the same as in 2010, compared to 91% who use social media.

More ...

Domain names 101 [infographic]

noreply@blogger.com (Arnaud Fischer) — Sun, 11 Mar 2012 14:29:00 +0000

Facebook, Twitter, LinkedIn

noreply@blogger.com (Arnaud Fischer) — Mon, 13 Feb 2012 03:50:00 +0000

Blogs have become so 17-seconds ago ...

Glam announces new verticals, deeper social integration and ad serving for direct advertisers

noreply@blogger.com (Arnaud Fischer) — Wed, 05 May 2010 02:41:00 +0000

Paris, May 4^th 2010: Glam One (http://Glam.fr), owner of the “GLAM” brand in France and developer of France’s first vertical media platform is announcing the launch of 13 more verticals, deeper social integration withFaceBook “Like” and the deployment of Google DoubleClick For Publishers (dfp) ad serving technology to support direct advertisers. Glam’s vision is to evolve Web engagement by providing independent professionals with the tools to better manage their online reputation and cultivate their Personal Brand.

Glam launched 13 new verticals over the past weeks in both French and English for aviation, law, healthcare, hospitality, and finance independent professionals. Glam now counts 20 verticals, including:

GlamBook.com (http://GlamBook.com) and GlamParis.com (http://GlamParis.com) for fashion professionals, models, photographers and stylists
GlamFame.com (http://GlamFame.com), GlamAct.com (http://GlamAct.com) and GlamShows.com (http://GlamShows.com) for show business professionals, actors, producers and directors
GlamPitch.com (http://GlamPitch.com) and GlamFree.com (http://GlamFree.com) for advertising, media, public relations and communication professionals
GlamChic.com (http://GlamChic.com) and GlamSport.com (http://GlamSport.com) for events and sport professionals
GlamTechno.com (http://GlamTechno.com) for technology and GlamAero.com (http://GlamAero.com) for aviation, airlines, avionics, aircrafts & aerospace professionals
GlamFin.com (http://GlamFin.com) and GlamCompta.com (http://GlamCompta.com) for accountants, finance and banking professionals
GlamMD.com (http://GlamMD.com) and GlamMedic.com (http://GlamMedic.com) for healthcare and medical professionals
GlamTour.com (http://GlamTour.com) for tourism and hospitality professionals
GlamReal.com (http://GlamReal.com) for real estate professionals, realtors, property managers and brokers
GlamLegal.com (http://GlamLegal.com) for law professionals, attorneys, lawyers and paralegals
GlamLabel.com (http://GlamLabel.com) and GlamZic.com (http://GlamZic.com) for music professionals, authors and producers

Users could already connect using their favorite social network account credentials, import and aggregate their online activities from FourSquare, YouTube, Flickr and other networks and directly publish their status to Twitter. Users can now more broadly share profiles and other contents leveraging FaceBook’s newly released “Like”, Google Buzz and Digg’s smart buttons.

In addition, Glam selected and deployed newly upgraded Google dfp’s best in class ad serving technology for its forecasting, reporting and targeting capabilities to better manage its growing inventory while remaining dynamically connected to Google’s large pool of advertisers. With the deployment of Google dfp, Glam’s direct advertisers benefit from greater control of when, where and to whom their campaigns appear, using multiple targeting options such as geography, day and time on a CPM or CPC basis.

“We had a good first quarter and April marked our 6th straight month of consecutive viral organic adoption at a triple digit average growth rate. We upgraded our hosting solution for improved speed and stability, and kept releasing new verticals and functionalities at a good pace. Glam is now well positioned to benefit from distribution and integration partnerships”, says Arnaud Fischer, Glam’s CEO.

Privately-held Glam One, with offices in Paris, France, owns over 500 2-sylable “glam” domains. The Glam vertical media platform and social networks bring together professionals into communities of common affinities, organized around targeted sectors. The Glam architecture is built on open, innovative, original and integrated best-of-breed technology. The platform is available as a white label solution in French and English for brands and enterprises to deploy their own vertical networks.

Contact:

Arnaud Fischer, CEO Glam

arnaud@glam.fr

http://Twitter.com/arnaudfischer

http://Twitter.com/GlamFrance

Glam on FaceBook

More people are online in China than in U.S.

noreply@blogger.com (Arnaud Fischer) — Wed, 06 Jan 2010 11:51:00 +0000

Internet usage in China has been expanding rapidly in the past year, with several research firms agreeing that the country has passed the 300 million Internet user mark in 2009. In doing so, China has become the top country in the world by number of Internet users. eMarketer estimates that the number of Internet users in China will surpass the entire population of the US in 2009, at 396 million, eMarketer.

Vertical Ad Networks Take Root, Grow

noreply@blogger.com (Arnaud Fischer) — Wed, 06 Jan 2010 11:26:00 +0000

Recent statistics and funding projects are a continued testament to the strong momentum of vertical ad networks' industry-specific approach to placing and distributing ads, Adify.

The Entertainment vertical’s average CPM was $7.07 in Q3 2009, which represents an 8% increase from the previous quarter. This is the fourth consecutive quarter where CPMs in this vertical have risen, indicating advertisers’ acknowledgement of the value of this inventory, and the increasing value of reaching this audience. In Q3 2009, the Entertainment vertical’s audience has been spending more time per visit on entertainment sites, and has also experienced an increase in their buying power index.

10.5% Rebound In U.S. Display Advertising in 2010

noreply@blogger.com (Arnaud Fischer) — Wed, 06 Jan 2010 11:01:00 +0000

In the advertising industry overall, revenues generated by direct and brand advertising are roughly split 50/50. The online world split is closer to 70/30 in favor of direct ads.

Last year's display portion of the U.S. online advertising revenues were down 5.2% to $7.5 billion, estimates JPMorgan
2010 U.S. display advertising will rebound 10.5% to $8.3 billion
U.S. search advertising to grow 13.2% in 2010 to $16.6 billion
Average display RPM to be $1.92 this year, while the average RPS is forecast to be $70.14

Total U.S. mobile advertising for 2009 is estimated at $2.6 billion, up 62%, of which $2.3 billion was from text messaging. 178 million was mobile search, and $140 million was display
In 2010, mobile advertising is forecast to grow 45% to $3.8 billion, with $3.2 billion SMS advertising, $253 million mobile display, and $321 million mobile search.

1/3 annonceurs français ont accru leurs dépenses en ligne en '09

noreply@blogger.com (Arnaud Fischer) — Sun, 13 Dec 2009 14:27:00 +0000

Malgré la crise, 36% des annonceurs français ont augmenté leurs dépenses en ligne en 2009, selon la troisième édition du Baromètre des investissements digitaux, publié par Digitas avec le concours de Performics. Internet est ainsi le média qui a le moins souffert des réductions et des annulations de budgets (11% et 18%). Il sauve la mise en raison de sa réactivité, de son coût, de son retour sur investissement et des actions d'innovation qu'il propose. Les liens sponsorisés, les campagnes display, le conseil stratégique, le social media ainsi que le marketing mobile sont en croissance en 2009. L'e-mailing (fidélisation) et la conception de site, respectivement utilisés par 74% et 59% des annonceurs, demeurent le duo gagnant des leviers numériques. En 2010, outre la conception de site, les annonceurs privilégieront la création de contenus et le social media marketing pour dynamiser et renforcer leur relation avec les consommateurs.

En savoir +

U.S. Online Holiday Spending Reaches $16 Billion for First 36 Days of the November-December Shopping Season

noreply@blogger.com (Arnaud Fischer) — Fri, 11 Dec 2009 20:54:00 +0000

For the holiday season-to-date, nearly $16 billion has been spent online, a 3% increase versus the corresponding days last year.

28% of those who have begun their holiday shopping this season indicated that social media has influenced their purchases.

Online Will Take More Ad Dollars Than Newspapers By 2015

noreply@blogger.com (Arnaud Fischer) — Fri, 11 Dec 2009 20:46:00 +0000

Three industry forecasts are raising their expectations for next year’s ad spend…

Magna Global is predicting a 6%
GroupM just 0.8%
ZenithOptimedia is raising its cross-media global advertising forecast for the first time in 18 months to 0.9%%. The net was the only medium to attract more money in 2009 in Zenith’s figures. It’s now on track for more modest but consistent growth pace of 9.5% (2010), 12% (2011) and 13% (2012).

Geotargeted Display to Grow 16% to $1.9B in 2013

noreply@blogger.com (Arnaud Fischer) — Fri, 11 Dec 2009 18:02:00 +0000

Though the bulk of today’s geotarged ad sales take place in the search arena, the geotargeted display ad market in the US is expected to grow from $897 million in 2008 to $1.9 billion in 2013, representing a compound annual growth rate of 16%, according to a new report from BIA/Kelsey.

86% of Companies Plan Social Media Budget Bumps

noreply@blogger.com (Arnaud Fischer) — Fri, 11 Dec 2009 17:59:00 +0000

The majority of companies in a recent survey are planning to invest more in social media next year but are struggling to find the time and resources to manage their activity, Econsultancy and bigmouthmedia.

86% plan to spend more money on social media in '10
54% saying the lack of resources is a significant problem
90% say social media is taking up more time internally than a year ago
88% of execs at US non-profit organizations are currently experimenting with social media
Only 51% report using it actively
79% are uncertain about how to demonstrate its value for their organization
52% of companies who are heavily involved in social media marketing say that they have gained real value
Twitter is now the most widely adopted social media tactic, used by 78% of company respondents and 74% of agency respondents
62% say they are using the micro-blogging site for publicizing new content
54% are using the channel for marketing or brand monitoring
27% of companies are using Twitter as a customer service tool for reacting to issues and inquiries
25% say they use Twitter as a customer feedback tool
31% saying that there are “tremendous opportunities” available

LeWeb real time search with avec http://GlamLive.fr

noreply@blogger.com (Arnaud Fischer) — Fri, 04 Dec 2009 11:13:00 +0000

Glam Live (beta) est un engin de recherche différent. Le Web change en temps réel. En partenariat avec Collecta, Glam Live vous presente l'information publiée a chaque instant sur les sites de news, blogs populaires et média sociaux incluant Flickr et YouTube.

LeWeb en temps réel

Glam announces two more verticals, Glam Live‘s real time search and forms Advisory Board

noreply@blogger.com (Arnaud Fischer) — Thu, 03 Dec 2009 13:42:00 +0000

Paris, France, December 3^rd, 2009: Glam One, owner of the “glam” brand in France and developer of France’s first vertical media platform is announcing the launch of two more verticals, GlamZic.com and GlamSport.com, for music and sport’s independent professionals. In addition, Glam is announcing the release and integration of Glam Live’s real time search capability through its partnership with Collecta.

Glam’s vision is to evolve Web engagement by providing talent showrooms, personal productivity, branding tools and transactional ecommerce storefronts. With GlamSport.com and GlamZic.com, sport and music professionals now have an environment to better market their skills. Glam counts 7 verticals:

GlamFree (http://www.glamfree.com): freelances en communication pour annonceurs et agences
GlamParis (http://www.glamparis.com): photographes, mannequins, stylistes, maquilleurs
GlamShows (http://www.glamshows.com): artistes du spectacle vivant
GlamAct (http://www.glamact.com): comédiens pour directeurs de casting et producteurs
GlamChic (http://www.glamchic.com): hôtesses pour agences de communication événementielle
GlamSport (http://www.glamsport.com): professionnels du sport
GlamZic (http://www.glamzic.com): professionnels de la musique, artistes, compositeurs et producteurs

Glam owns over 400 two-syllable “glam” domains and verticals can be deployed in under 48 hours from start to finish. The Glam architecture is built on innovative, original and integrated best-of-breed technology and is available as a white label solution for enterprises and advertisers to deploy their own vertical networks.

In addition, Glam is introducing Glam Live (http://www.glamlive.fr). The web is alive and real-time generated content is accelerating. Glam Live, integrated at the core of every vertical, provides real time Webwide search results. Through its technology partnership with Collecta (http://www.collecta.com), Glam users, independent professionals and agencies can now keep pace with real time information, brand conversations, trends and comments every minute. Collecta monitors the update streams of news sites, popular blogs and social networks including multimedia content from Flickr and YouTube.

“Real-time search is a window into the heart of the social network. It reveals the vibrancy of the network, community, and conversations to both users and outside observers,” said Collecta CEO Gerry Campbell. “Through streaming search, users see a deeper, more complex view of what’s taking place in the world right now.”

Real time is at the heart of the Glam platform. Users can automatically post statuses, publish their profiles and import online activities from their social network accounts including Twitter, YouTube, DailyMotion, Flickr, Del.icio.us and other networks.

Glam is also adding close to a century of professional experience through the formation of its Advisory Board. The charter of the Board is to guide Glam’s long term vision and support the executive team navigate through the company’s tactical growth milestones. Glam’s Advisory Board members include:

Chris Kitze, Publisher at “Before It’s News”, Board Director of Intelius, former Chairman of Wine.com and CEO of NBCi
Thierry Happe, founder of NetExplorateur thinktank, former President of Euro-RSCG Futurs and Havas Advertising’s Pôle Communication et Nouvelles Technologies
Sylvain Bellaiche, Founder and CEO of publicly traded Groupe Referencement.com
Franck Debane, former head of search technology for AOL Europe and more recently BBC.com

Privately-held Glam One, with offices in Paris, Glam is the legal owner of several French trademarks protecting the word “glam”, registered with the French Intellectual Property office. Any unauthorized commercial use of the word “glam” for goods or services in France similar to those of classes 35, 38 or 41 constitutes trademark infringement and could lead to criminal prosecution.

Contact:

Arnaud Fischer - @arnaudfischer

arnaud [at] glam.fr

33 (6) 21 84 33 96

Tendances de la Silicon Valley et LeWeb pour l'IAB

noreply@blogger.com (Arnaud Fischer) — Thu, 03 Dec 2009 08:50:00 +0000

French Online Video Consumption Surges 141%

noreply@blogger.com (Arnaud Fischer) — Thu, 03 Dec 2009 04:46:00 +0000

French Online Video Consumption Surges 141% in the Past Year to 5.4 Billion Videos Viewed In Sep. '09, up 36 percent versus the previous year - comScore

Google Captures 34% of French Online Video Market with 1.8 Billion Videos Viewed on YouTube.com

Geotargeted display ads to reach $1.9 billion

noreply@blogger.com (Arnaud Fischer) — Thu, 03 Dec 2009 04:36:00 +0000

With the rise of consumer mobility, mobile handsets and the increased use of laptop computers, geo-targeted advertising revenue is set to skyrocket over the coming three years.

In 2008, geographically targeted display ads brought in just under $900 million
Forecasters predict that by 2013 geo-targeted display ad revenue will reach nearly $2 billion, a 66% increase

U.S. Ad Impressions up 21 Percent in October

noreply@blogger.com (Arnaud Fischer) — Tue, 01 Dec 2009 07:49:00 +0000

Ad impressions for October up by over 20%, with growth in almost every vertical category, according to Nielsen Online. In 2008, however, overall impressions grew just 3% over the previous month.

French court slams eBay with €1.7M fine over LVMH product resale dispute

noreply@blogger.com (Arnaud Fischer) — Mon, 30 Nov 2009 19:00:00 +0000

A commercial court in Paris has fined eBay €1.7 million euros (roughly £1.6 million) for allegedly not sticking to an injunction banning users from selling on products of luxury goods conglomerate Moët Hennessy Louis Vuitton (LVMH in short).
Allowing the LVMH perfumes and cosmetics to be purchased by Frenchmen on its French and UK website according to the ruling violated a prior court order to remove all such postings (June 2008), part of a €38 million verdict saying eBay had not done enough to stop the sale of counterfeited LVMH items.

Lire la suite ...

SocNet Users Enhance Relationships, Lose Inhibitions

noreply@blogger.com (Arnaud Fischer) — Thu, 26 Nov 2009 06:56:00 +0000

Online social networking is becoming entrenched in everyday life and is profoundly affecting how US consumers connect with family and friends, shop and interact with retailers and brands, and participate in political and humanitarian issues, according to a recent study from Euro RSCG Worldwide.

Online social networking is enhancing rather than deteriorating, relationships among Americans
54% have met new people through electronic media
Consumers are engaging in more multi-way exchanges of ideas and opinions among consumers and brands
Consumers have increased their involvement in political and humanitarian issues
40% agree that social groupings online can be truly social

Social media are now a vital consideration in any communications strategy in any country where digital media are accessible to citizens and consumers.

Marketers Find Web Chat Can Be Inspiring

noreply@blogger.com (Arnaud Fischer) — Wed, 25 Nov 2009 10:43:00 +0000

International Business Machines and a handful of other major marketers, including casino operator Harrah's Entertainment and software giant Microsoft, are experimenting with developing ad campaigns based in part on what consumers are chatting about on the Web.

For decades, advertisers have relied heavily on sometimes-dated consumer surveys and focus groups to provide grist for their ads. Now, some are using new technologies to scan the Web for key words to find out what consumers are—and aren't—saying about their brands.

Ogilvy
A Lotus print ad reflects findings that consumers tend to talk online about meetings, rather than the technologies that enable them.
Then, they are incorporating those findings into their more-conventional research and using them not only to choose the overall themes of their marketing campaigns, but also specific text and photos for their ads.

Once the campaigns are up and running, the companies and their ad firms are using the same Web-scanning technologies to gauge consumer reaction to their messages, and to fine-tune them to boost performance.

Full article

Mobile Social Networks: Marketing by Location Shows Potential

noreply@blogger.com (Arnaud Fischer) — Wed, 25 Nov 2009 10:38:00 +0000

Social networking is one of the fastest-growing activities among mobile users and has become a significant driver of Internet usage on mobile devices.

Demand for ROI Fuels Online Growth in Europe

noreply@blogger.com (Arnaud Fischer) — Mon, 16 Nov 2009 20:10:00 +0000

More than eight in 10 European marketers say they increased their online advertising spending during '09 - European Interactive Advertising Association (EIAA).

93% of European marketers expect to further increase their online advertising spend in '11
7.6% year-over-year rise in '10 and more than 15% forecast for '11
Fueled by i) increased online spending, ii) growth of mobile advertising, iii) ongoing shift from traditional to online

PDF

Glam Who? Glam Media Faces French Competition From Glam One

noreply@blogger.com (Arnaud Fischer) — Wed, 04 Nov 2009 21:12:00 +0000

by Patrick Smith @psmith - Nov 3, 2009 3:39 PM ET

Before it has even launched in France, Glam Media is facing competition from a French online media company with a very similar name. Glam One, which owns more than 400 domains and five vertical content networks, on Tuesday announced the launch of its “vertically integrated social media platform” (release). Sound familiar? It should: Glam Media has for years marketed itself as a “vertical content network”.

Glam Media plans to launch in France next year, following roll-outs in the UK, Australia, Canada,Germany and Japan. But there’s a snag: seven-year-old Glam One owns the “Glam” trademark in France and in a shot across Glam Media’s bows it uses its release to remind people that “all unauthorised use of these brands could lead to counterfeiting penalties”.

Lire la suite ...

Glam One Launches First Socially Integrated Vertical Media Platform in France

noreply@blogger.com (Arnaud Fischer) — Tue, 03 Nov 2009 15:42:00 +0000

- For immediate release -

Paris, France, November 3^rd, 2009. Glam One (http://www.glam.fr), owner of the “Glam” brand in France and the glam.fr domain name, is announcing the release of France’s first integrated social media platform. The Glam vertical marketplaces bring together professionals into communities organized around targeted sectors. Self-employed independent workers now have an environment to better market their skills. Brands and agencies can post business and contract opportunities, search, browse, and reach professionals.

The Glam vision is to evolve Web engagement by providing talent showrooms, personal productivity and branding tools, and transactional ecommerce storefronts, while facilitating the communication between parties.

Glam One owns over 400 two-syllable “glam” domains and new verticals can be deployed in under 48 hours from start to finish. Glam has already released five verticals in France, including:

GlamFree.com (http://www.GlamFree.com): freelances en communication pour annonceurs et agences.
GlamParis.com (http://www.glamparis.com): photographes, mannequins, stylistes, maquilleurs pour marques de mode, beauté, luxe.
GlamShows.com (http://www.GlamShows.com): artistes du spectacle vivant pour agences, annonceurs et municipalités
GlamAct.com (http://www.GlamAct.com): comédiens pour directeurs de casting et producteurs.
GlamChic.com (http://www.GlamChic.com): hôtesses pour agences de communication événementielle et annonceurs.

The platform supports built-in paid search, display advertising and subscription models and is already available as a white label solution for enterprises and advertisers to deploy their own vertical networks. The Glam architecture is built on innovative, original and integrated best-of-breed tools leveraging the Drupal open source technology maintained and developed by a community of thousands of users and developers.

Google’s powerful Custom Search technology at the core of each vertical community allows visitors to search targeted content from the open Web as well as opportunities and profiles.
Users can connect and invite friends using their existing FaceBook, Twitter, Google, Yahoo!, MySpace or AOL accounts.
Users can import content and online activities from their respective social network accounts including YouTube, DailyMotion, Flickr, Del.icio.us, Twitter and other networks.
Users can post statuses and automatically publish their profiles to Twitter from within the Glam platform and retweet others using Tweetmeme's integrated technology.

In addition, Glam is announcing that Arnaud Fischer was recently named CEO of the company. Arnaud has over 15 years of experience planning, building, taking to market and monetizing consumer Web services and online advertising solutions with Microsoft (MSFT) in Redmond, WA, AltaVista acquired by Yahoo! (YHOO) in Palo Alto, CA, and AOL Search (TWX) in Dulles, VA.

“Over the past seven years, Glam has worked and established strong relationships with France’s top brands and advertisers. We have also been running a successful pilot program over the past 10 months assessing important behavioral and technology trends that clearly validate the needs of an increasing population of independent workers to better market themselves. Internet users have flooded FaceBook to connect with friends, Meetic.com (Match.com in the US) to fulfill their private lives. We plan to make of the Glam verticals the destinations for independent professionals to better market and sell their skills and talents. Our vision is to build a better, different, disruptive, socially-integrated, real time platform in-synch with the market.”

Privately-held Glam One, with offices in Paris, France, is the legal owner of the “Glam” brand in France. “Glam”® and “Glamchic“® are registered trademarks. All unauthorized use of these brands could lead to counterfeiting penalties.

Contact:

Arnaud Fischer

arnaud [at] glam.fr

33 (6) 21 84 33 96

Twitter: @glamfrance

Facebook.com/pages/Glam/192857155760