PartyPlanetng

How To Start a Career in Event and Wedding Planning

2016-06-10T06:44:00.001+01:00

Starting a career in event and wedding planning may sound like a dream, and for some, it is.
So how do you know if it’s the right career for you or if you have what it takes to excel in this competitive industry?
Is a Career in Event and Wedding Planning Right For You?

Start by doing a self-asssessment of your core values, how you like to work (9-5pm vs. evenings and weekends, for example), your abilities, and your skills (like interpersonal and communication skills).

In addition to interpersonal and communication skills, here are 3 must-have skills needed to be successful as an event and wedding planner:
*Business Knowledge – having the ability to know and understand business jargon is the difference between running small, local events or running large, high budget events. To work on your business acumen, register for business classes at http://cwep2016.eventbrite.com and put yourself in situations where you have to make quick and effective decisions.
*Project Management – the best way for a new event planner to learn is to find an event mentor (Tokunbo Odusanya, CEO @PartyPlanetng) and get involved in industry associations.

*Emotional Intelligence – as an event and wedding planner, it’s critical that you know how to manage your own emotions so you can adjust to change, work better in teams and are more flexible.

Why He Started a Career in Event and Wedding Planning
If you’re trying to figure out if a career in event and wedding planning is for you, talk to Tokunbo through message to #Partyplanetng on facebook or to partyplanetng@gmail.com for free consultation and counseling to know more about how he got started and why he chose to do what he love.

With a motto, “do what you love, and love what you do,” Tokunbo takes care of all your event needs from planning and arrangements to appetizer displays to decorations, and event management.

Why did he start his event business? “The love I have for people, and making their day perfect.”

Tokunbo loves to plan social events wanted to continue to be involved with people, to create, organize and plan events.

I’d love to hear from you.

In the email or phone number below, let me know what questions you have about starting a career in event and wedding planning.

I will love hearing from you, email: partyplanetng@gmail.com

No matter what decision you make, make sure it’s the right one for you.

Call or whatsapp 08030725241
Here’s to your success!

In Event Planning, Are You For Research or Procrastination?

2016-04-29T11:49:00.000+01:00

Many atimes, we need to do a lot of assessments of our engagement with this industry of event planing. And continue to have strategies, that will change our business growth.
According to Melanie, "aside from Facebook or watching Homeland, one of my biggest procrastination ‘strategies’ is to research something to death. I feel like I’m actually working as long as I’m gathering more event planning information".

Can you relate?

Endless event planning research may be masking your procrastination but it won’t grow your business, help you find clients or plan an event.

Event planning research may take the form of looking at endless websites or spending countless hours in online groups or forums. It gives you the illusion that you’re making progress with your event or business because you’re gathering information.

But, procrastination is a time and energy killer and at some point, you have to realize that you’re not getting anything done because you haven’t created a strategy nor taken any (real) action to move your event or business forward.

Event Planning Research

Gathering all the information in the world won’t get you anywhere until you start taking action.

That’s why I’m sharing a simple strategy you can start using today to get over those time when you find yourself procrastinating and unsure of what steps to take next.

For the next 30 days set aside 30mins (or more if you can) each day to develop a plan.

With a plan, you’ll get clear on the type of events you want to plan and the client you want to work with — it’s easier to find clients when you know exactly who you’re looking for.

In your plan, include the following information:

Define your business (or event) objective
Create an event planning budget that you can use over and over again
Determine what to look for on a venue site visit
Create diagrams for various room layouts that suit any occasion and event
Decide what food to choose for the perfect menu
Learn how to create a contingency (back up) plan
Decide on a pricing strategy so you know how to charge for your services

Hear Melaine again, "When I started my event planning business in 2004, I was overwhelmed and flying by the seat of my pants – often making it up as I went".

So, if you’re tired spinning your wheels and creating ‘busy work’ , use the outline above to create a strategic plan to help you identify what steps you need to get started and stop procrastinating.

Have you fallen into the trap of endless event planning research? How did you get yourself out of that pattern and move forward?

Please share your thoughts and ideas in the comment below.

Remember we love to hear from you.

If you enjoyed this post, feel free to share the love with other event planners!

Partyplanetng
08030725241

Why You Don’t Need An Event Planning Certificate

2016-04-21T07:27:00.001+01:00

Have you ever wondered whether or not it’s important to have an event planning certificate for people to take you seriously or to get started in the events industry – especially when you have no real experience?

For example, let’s say you’re deeply passionate about event planning and all things related to events, you read everything you can get your hands on and spend countless hours surfing the Internet for that one piece of information that’s going to change everything for you.

You’ve never been paid to plan an event nor have you been hired by another event planner or client to plan their events.

Is it necessary to get an event planning certificate so you start getting paid to plan events and feel like a legitimate event planner?

Alternatives to an Event Planning Certificate:

That’s exactly what we’re talking about today.

We’re sharing 2 reasons why you don’t need an event planning certificate to be successful, especially when you’re starting in the industry, and how to get started without any experience.

Obtaining an event planning certification is not necessary to get started, nor will it assure you get hired.

Education is important but without actually planning and managing events and networking, you’re gaining little more than theory-based information.

Alternative: Find an event planning course that teaches you the basics and start planning events to gain experience by planning your own events or by working with an event mentor to gain hands-on experience.

It’s more valuable to get experience in sales, marketing and catering – through courses or with vendor experts – than it is to take a general event certification program.

Alternative: make a list of the areas where you need experience.

For example, catering. Then, create a list of caterers in your area that you will like to work with and schedule a call or visit them with your resume, letting them know why you’d like to work with them, how you will benefit their business, and what you’d like to gain from the experience.

Note: Most professional event certification programs require that you have 3-5 years of experience before you can apply to their program, though not what is practice in Nigeria. Every one are professionals in the country!

Clients (and employers) want you to have event experience (likely not a must for MOST in Nigeria) before they hire you to plan their events, so it’s important to make a list of the areas where you need experience (for example: catering, floral design, décoration, logistics, sales, marketing, etc.), then highlight this experience in your event planning portfolio.

Needing an event planning certificate is a big misunderstanding that many event planners believe is required to break into the industry and get hired.

In the comments below, I’d love to hear from you.

What’s your take on getting an event planning certificate?

If you’re an established event planner, what did you do to learn and get experience in the event industry?

Please share your story in the comments below.

We love hearing from our community, but links to outside posts.

Thank you, as always, for reading and sharing your experience with our industry.

Originally written by Melanie.

Event Consultation and planning

Tokunbo: 08030725241

KEEMASCO CAKES 'N' EVENT NIGERIA #1 CATERING SERVICE

2016-04-08T12:34:00.000+01:00

There are many food vendors in Nigeria but very few are clients' choice.

The reason, not all have the capability in terms of training and equipment for exceptional service nor with ability of been creative with quality.

Keemasco Cakes 'n' Event has history of quality service rendering, attested to by clients and guests in like.

It is managed by dexterous and talented, season caterer Mrs Omolara Akinsanya.
This quiet and ever smiling professional food vendors, has had years of experience catering for all status in the society.

They work round clients budget seamlessly and professionally, and this has been the beautiful reason the outfit is never less busy week in and out to handle catering services to huge customers they have gathered in the course of years of delivering exceptional catering services.

Keemasco Cakes 'n' Event has in their services, aside catering Cake baking and planning events such as Wedding Ceremony, Birthday, Corporate Events, Anniversary and so on.

Keemasco Cakes 'n' Events is based in Lagos, Nigeria.
However, have the capacity to service clients outside Lagos.

In order to continually serve quality and outstanding service, keemasco has invested much to acquire first class equipment and are manned by well groomed staffs.

Keemasco waiters are sight to behold at events, with their artistic customers friendly serving style.

This is an outfit with class and style.
The CEO, has done tremendous work on the total package of this outfit. They always come out to event in style and branded.

For Enquiry and Booking.

Call /Whatsapp : 08037429710 and 09026098823

Email: keemascocakesnevent@gmail.com

Twitter & Instagram: keemasco

Pinterest: keemascocakes

Have any comment and suggestion.
Or willing to know more on how to get across to keemasco.
Perhaps, thinking of Catering or Cake Training.
Whatsapp :08037429710

THE PRINCIPLES OF EXTRAORDINARY LIVING.

2016-03-21T06:07:00.001+01:00

There are seven identified fears that are negatively impacts the attitude of individuals to success in life.
They are:
1. The fear of CRITICISM(positive or negative).
People live their under the fear of what others might say or react to what they do in life.
Most times they are afraid of condemnation,even whilst their intend act is positive but because they life under constant fear of criticism,they shy away from good cause.
Either you do it right or otherwise,one thing is certain about life,people will talk,because they have their mouth to talk. Why not go ahead to say or do what is right according to your personal conviction than been allowed and influenced by the fear of critics!

2. The Fear of loss of Liberty.
Some people essentially put themselves in perpentual bondage and life long slavery. Where their voice are supposed be heard but because of fear to loose their liberty and grip over affairs or situations,they look other side.

3. The fear of Poverty.
This is the greatest fear of most opportunist that found themselves in helms of power. The amass wealth even things they don't necessarily need because they constantly presume,without all these,they are nothing in life.
The fear of poverty breed corruption and all manner evil vices witness around the world now. Most people,especially young dont want to go the process of labour to rich but want to be wealthy overnight and remain atop.

4. Fear of Death.
It is appointed to man to live once! Death is an inevitable end of every man on earth. Once you are born(make alive),death(cease to live) is the terminal end.
People are so scare of death, that they die eventually before their prime age. The fear of death bring restlessness,depression,oppression and makes life meaningless to most people,but if fearless and accept the fact that you "came" and must sure "go" through death,life will be worthy of living and fulfilling.

5. The Fear of loss of Love.
When a person loss love,they lost trust. Human are unpredictable,they are constantly not stable and when anybody has come to term with this fact,he will fear less to loose love from anybody.
Love is not forceful,its mutual and it grows,it brings respect and it is the sweetest of all human virtues.

6. Fear of ill health and physical pains.
When our mind is set on anything,that thing get interpreted from our brain and manifest through our physical being.
The fear of sickness,attacks or any affliction has overwhelms some that they life miserably under the cause of ill health and has eat through their physical being and live permanently in their souls and spirits......out of the abundance of a man's heart,he says and act! If you health and okay in spirit,definitely you are sound physically.

7. The fear of Old Age.
Laughable....law of diminishing returns! Nothing new,used that will not get old and worn out.
If you are afraid of getting old,preserve your life..Die Young! For it is only unuse thing,kept and preserved well that will never get old!

Note: Real victory over every fear is not to fear it at all.
God dont want us to have fear or even nurse it,because He is with us and He command you not to(Ps. 23:4; Isa. 8:12; Rev. 12:11)

Culled from the powerful book: The Principles of Extraordinary Living by Dr. D. K. Olukoya.(MFM)

Body Text is by me.( Tokunbo Odusanya)

SIMPLE KEYS TO IMPROVE YOUR COMMUNICATION SKILLS

2016-03-18T07:45:00.000+01:00

The key to improve your communication skills is to make the other person feel like they matter!
Making a person feel he/she worth all the attentions and care, give way to freer mind, ignite hope and affection and give him/her courage to want to really talk to you.

So how do you do that?

3 quick and easy tips to improve your communication skills are what i'll mention here, and its going to be in series.

Here, let me give you insight of the series to come up -
* Enthusiasm and Confidence go a long way, so go build yours and oil your engine.
* Be clear and Specific with what you want (or dont want).
* Be yourself. People gravitate to those who are authentic, and it's much easier to be you.

Develop the act to always use and say, "Please", "Thank You" and "Sorry" they ease close communication gap faster than you might think.

Politeness goes a long way when you communicating and acknowledging others.

Stay here for the series in details of the three tips.

Tokunbo Odusanya is the CEO of PartyPlanetng. An Event Planning and Management outfit.
He is also an authority in Consultancy, Marketing and Branding of Events

Phone: 08030725241

5 Ps That Changed The Life Of Bread Seller To Super Model

2016-02-16T18:23:00.000+01:00

Some may call it sheer luck, others divine favour and to another it was a reward of hard work.
There is always something awaiting every deed of everybody in due course on earth.

I came across this sometimes, its a chain of words "OPPORTUNITYISNOWHERE" that gives two different meaning to different mindsets.
This is typically the way some of us sees things. Or how life pushes its happening to individual, that may either change such life to greatness or otherwise.

Opportunity is no where to some, so they keep searching. while some may resign to fate.

However, there are the resilient, who never quit one.
These are the one, who believed and used the principles of the 5 Ps, just like Olajumoke Orisaguna the former Agege bread seller who was brought to fame by amiable and creative per excellence TY Bello of the famous KUSH of those yesteryears.

What are these 5Ps?

The 5Ps are just all needed in life to keep going on, until the life story changes to fame and glory.
They are hope and the horse of life to grace.

1. Patience.
Nothing will be achievable on earth, if there isn't enough patient to carry on any task or responsibility.
Patient help and feed hope to be alive, and give the mind calculative ideas and creativity to navigate on.
Without much patience, .Olajumoke might have run off the bread selling business, that only earn her paltry N800 daily.and join the restless and reckless life style, in pursuit of high life.

2. Perseverance.
This is just the engine room of hope, that get your endurance high on, like liquor in the system.
Perseverance want you to continue when all hopes seem lost, it helps you to maintain consistency. You just want to hold on, till there is result no matter how poor and harsh the situation might be. It makes you stronger and stoic.

3. Persistence.
Like the saying "winners don't quit because the quitters has never win". If you don't hold on to your dream and get consistently doing the same thing over and over, you can never be the master, who eventually will be the winner.
When you are known for a particular task, it becomes the medium to channel whatever reward for doing that same task comes.

4. Passion.
Passion come when doing what we love and love what we do.
Perhaps, Olajumoke Orisaguna must have been selling her bread, with so much love and passion before TY Bello spotted her. And I think, this passion at which she has been doing her business helped to radiate the inner beauty which pushed the outward real self.
Taking tasking grudgingly, will affect virtually all about your result in the business and bring out the ugly side of you.
No ugliness can get positive results, no way.

When you are passionately doing your work, you are a positive magnet that attracts positives.

Olajumoke Orisaguna and TY Bello

5. Prayer.
This last sum all the above. Even if you are not religious as the case maybe, your desire and aspiration of your task becoming successful can be likened to PRAY.Yea, you are praying to be excellent and meet up necessity.

It was the silent moments of prayers, crazy moments of hustling and bustling and survival spirit that eventually changes the game.

Olajumoke story is a such that touched the very inner part of my heart, when think what grace can do to cause men to favour you.
There are others out there, wanting and lost. Resigned to fate or just hardened their hearts to enjoy the flashing moments of enjoyment, that will never last or take them any where.

It takes discipline, to operate under the influence of these

5Ps. You can't be a vagabond and an indolent to achieve greatness or be favoured to be lifted to stardom.

Jumoke must have paid the price, before divine touched the heart of TY and led her to be the agent of transformation.

Honestly, this is one of happening that motivates and encourages hard work and consistency.
It is a touchy story of never, think all is ended and loose self esteem to the extend you now turn to be public nuisance instead of public figure, worthy of emulation.

Just like a dream, who says its going to be like this.

Last year January, Jumoke hope to succeed was high but she didnt have the inkling of how and what will change the story of her life at a snaps of the fingers.
So much, that corporate organisations now falling heads on toes for endorsements and ambassadorship of their corporate images and products.....waoooh!!!

All Photos are courtesy of TY BELLO Studio Collection.
Thanks for the use of them.......

Plum Photography Creativity and Professionalism

2016-02-15T18:43:00.001+01:00

The art of photographic is a means of translating the inner creativity and telling story of any event moments by moments in a static recording.

There used to be a thinking, that after the advent of smart and android phones, the services of professional photographers might not be needed anymore.

No, I think these professionals are very much relevant and needed, because they have been trained to make difference while handling your job and possess some secret that distinguished their services to your quick, unprofessional shots!

There is an outstanding photography outfit in Lagos
Plum Photography, been led by Aderinsoye Adeniyi ( Lead Visualist).
These young professional photographers has covered numerous high class events around and outside Lagos.

The simplicity and creative class they put in their total events coverage and packages, has been a continuous selling point.

They are situated at a very accessible and choice location in Lagos.

Address: 20, Fashade Close, Oregun Lagos.

PHONE NO: 07036387009

EMAIL: plumphotography01@gmail.com

WEBSITE; http://plumphotographie.blogspot.com.ng/

You are sure better of world class service, when you contract the coverage of your next event.

SHINA AMUSAN PHOTOGRAPHY

2016-02-11T18:32:00.000+01:00

SHINA AMUSAN PHOTOGRAPHY

"Happy Times are the flowers in the garden of Sweet Memories"

Your event is not complete if you have professional photo shots and create some memorable moments to fall back to in time.

Are you planning your next social event and you need a professional photographer, who will help to put your happy moment in right and beautiful perspective.

You can't allow amateurs or anyhow persons ruin your day, considering the efforts and financial obligation you have invested to ensure your event colorful and memorable.

Shina Amusan Photography
13, Amusa Street
Abule Oja,
Lagos.

Call: 08068725769 07053654017
shinaamusan@gmail.com
facebook.com/shinaamusanphotography

Is It Right For Planners To Collect Commission From Vendors?

2016-02-02T07:07:00.001+01:00

This is an adaptation from Preston Bailey blog, and I felt oblige to share it because, it is a "norm" practice so strongly here and it has always disturbing.

Times are that, this practice back fire and affect the overall outcome of the event in question, when a vendor feel cheated or undervalued and therefore, will give service commiserate the paid offered.

Let me tell you a little story.
Not too long ago, I interviewed a lovely young bride who mentioned that she had a “huge” celebration that she loved–until she learned of her planners deceit. She explained that the party was a lot of fun.

There was great decor, food and wonderful music.

The only huge disappointment was that this planner (who shall remain nameless) charged the floral designer, lighting designer, invitation designer, band, and all the other vendors a 20% kick back in addition to the already hefty fee the bride had paid her.
My client was furious not only because she felt deceived, but that she was left to feel that she received 20% less than what she had paid for.

I make no secret about the fact that I am completely against the practice of paying and receiving commissions without the consent of clients.

For the first time, I am going to put it out there and pose some very provocative questions.

Why is it that planners feel the need to collect commissions?

Is it because most planners feel that they can not survive on the service they are being paid?

I want to add that a lot of clients have a hard time paying for the many hours and services provided by planners.

Could it also be that because this is such a general practice in their areas that they feel entitled to it?

I have been told that this is the norm in many cities and countries.

The thought is, “If I get you a job, you give me a cut.”

Or is simply because some planners are greedy. At the end of a job after collecting so many commissions, they end up making more of a profit than all of the other vendors?

What do you think?

I want your comments on this, do you think its a right practice or a must stop?.

Tokunbo Odusanya
CEO
#PartyPlanetng
08030725241

Your 10 Steps To Becoming An Event Planner

2015-12-27T10:31:00.001+01:00

Time and again I am asked, “what are the steps to becoming an event planner and how do I get started in the event industry?”

It’s a question so many women ask themselves but often struggle with because they don’t believe they have the right experience to get started.

Many years, when I started, I questioned myself because I loved planning parties and events for friends and family, but I wasn’t sure how to begin my event planning career or where to start looking to get the experience I wanted.

Today I share the 10 steps to getting started because I want you to live your dream, and if becoming an event planner is what you want to do, then you should have a rewarding and meaningful career in the event industry, and I hope these steps help you figure out how to use your skills and experience to get started and get paid.

You don’t need a background in event planning to become an expert. If you have a knack for organizing and planning, you have the basic skills required to plan your own events.

A common mistake is to be all things to all people. Focus on your strengths and an area you’re most passionate about.

Steps To Becoming An Event Planner

Step 1 – Get experience and volunteer your time in a variety of event services.

There are so many aspects of events including, working for a caterer, a florist, volunteering for nonprofits, and working for an established event planner. Your long-term success in event planning will be based on the experience that you bring to your clients.
That means, if you’re thinking about starting an event planning business, you should have a strong grasp as to what an event planner is, and make sure you have some solid skills in:

    Verbal and written communications
    Organization and time management
    Negotiation and budget management
    Creativity, marketing, public relations and more.

Step 2 – Move into a position with some responsibility.
Instead of just volunteering, become the coordinator of your church anniversary, your family get together, become a catering manager, or take on a lead role at an event planning outfit.
Determine your preferred event planning market and focus on getting experience in those areas.

You can offer a wider range of services later; once you’re established, but determining your market will help you focus on the right type of vendors to work with, clients to establish relationships with, and events to plan.

Stay focused on:

    What’s your product or service?
    Who is your target market?
    Will you offer full service planning and execution?
    Will you specialize in one particular aspect of the planning?

Step 3 – Are you familiar with the saying, “it’s not what you know, but who you know”?
In event planning, networking is key!
Wherever you go, collect contact information for the people you meet. I always followed up a meeting or introduction with a “nice to meet you” email and below my signature was an elevator pitch on what event planning services we provided.
For me, this was subtle and allowed me to build stronger relationships rather than just solicit people for business.

Step 4 – Create an event portfolio.
Showcase your work with photos, brochures, and invitations of the events you’ve worked on. Organize each piece in a book to easily present your experience and event stories. Most people are visual so paint the picture for them!

Step 5 – While you’re gaining valuable event planning experience, you can also become a certified event planner. Get your Certified Wedding & Event Planners (CWEP) credentials or The Nigeria Event Advocate and Networking Society offers a Certified Events Planner Advocacy (CEPA) program, which can help you learn a few tricks and establish your credibility with clients.
It’s also helpful to get involved with Meeting International and Nigeria Event Planner (MINEP) to keep up with industry trends and establish international contacts within the industry.

Step 6 – Form your business entity.
Where you live will depend on what you need to register for in order to create your legal business. Do some local online research to find out if you need to create corporate company or corporate business partnership and where and how to register your business name. If you are opening an office, get a business license from government company registration authority and at your Local Govt office. And don’t forget to obtain business insurance to protect your business interests.
Several forms of insurance exist, so it’s best to speak with an insurance agent to learn more.

Step 7 – Before you tell everyone you know that you’re now in business, develop a Business Plan.

Just because you’ve decided on your market, doesn’t mean you’re ready to share the news about what you offer. Google ‘event planning business plan’ and find a template that works for you.

Two key pieces of your plan is to establish your event planning business name and fee structure. As an independent or small event planning firm be aware of the various ways to cover your expenses and make a profit. This will keep you in business for years to come. But, before you decide which fee structure is best for you, determine your event planning operating expenses, salaries and your profit.
Different fee structures to consider

    Flat Fee – Most clients prefer to know how much a project will cost, inclusive of all fees. The event planner must determine a flat fee and determine what services will be covered for that amount. This is good for packaged events.
Percentage of Expenses – Qualified event planners should feel comfortable with charging between 15-20% of the total cost of an event. Depending on the complexity of the program and amount of time it takes to plan and execute an event, sometimes this is enough to cover a planner’s entire cost and source of profit.
    Hourly Rate – Similar to the flat fee rate, establishing an hourly rate allows for more flexibility for both parties to adjust to changes that along the way. The average tends to be determined/hr. (This concept of charging is still under going talk among event professionals in Nigeria).
    Percentage of Budget PLUS Expenses – this is my preferred way to charge for event planning services. Charge 15-25% of the overall event budget as a service fee plus all expenses. This way you’re charging for your time and your client pays all expenses associated with the event. A detailed event budget needs to be presented to your client for every event so they know how much the event will cost them.
    Commission able Rate – Another way that event planners may collect fees for services is by securing event space through venues that offer commissions. Many travel agents take advantage of this for booking tickets, hotel rooms and possibly transportation. Beware of this option because your client may question your sense of loyalty.

Step 8 – Secure Funding For Your Event Planning Business.
Businesses require an operating budget, and it will be important to have access to cash while getting established. It’s possible to establish your business on limited funds, but it’s important to have enough money to start your business and cover any living expenses as you build a profitable business

Step 9 – Then, create a website, a Facebook fan page, Pinterest page, LinkedIn profile, and twitter account to help keep your services top of mind.

Let your former clients and contacts know you’re now an independent event planner and use those contacts you’ve been saving to solicit business and referrals. You will also need to create business cards, company stationery, sales collateral, client terms & agreements, and more.

Step 10 – Develop your network of suppliers and staff resources and network with vendors you’ve met or worked with at events.

Often caterers, photographers, or florists will recommend an event planner to their client, as long as they know and trust you. Clients with major events prefer to use planners and vendors who work well together.

Join The Nigeria Event Advocate and Networking Society to network with industry professionals.

I’d love to hear from you, whatsapp or sms: 08030725241.

Email : planet2party@yahoo.com.

Fill out our short survey and let me know your most burning questions about becoming an event planner. Then watch our blog because we’ll be featuring your questions in upcoming posts!

Have an eventful week,

P.S. If this post helped you, share it with someone who could use help getting started.

Are you ready to start your event planning career?
Call: 08030725241 or 08029738290
Email : planet2party@yahoo.com
facebook.com/partyplanetng
twitter.com/partyplanetng
Instagram. Pinterest. Linkedin

How To Stand Out From The Event Competition

2015-12-24T13:37:00.001+01:00

In a world of lookalike event services, it’s tough for event managers to make their mark and build brand awareness.

If you want to be an event manager who stands out from the event competition in your area, it’ll take more than planning and managing your event well.

Trying to reinvent the wheel because you believe it’ll set you a part from the event competition or slashing your prices in hopes that your low fee will stand out, isn’t the best strategy to differentiate yourself.

Often it’s strategies like these that do the opposite.

Instead of making people remember you, and making the difference you were looking for, you get lost in the mix.

How To Stand Out From The Event Competition

So, how do you make a noticeable difference and show off your best talents so you create a lasting impression and clients sit up and take notice?

Social Media!

You’re on it so use it to your advantage…and it’s free!

It is often asked by people, that how to get noticed, how to meet clients, and how to get hired…so I took to the Interwebs and asked other planners how they got started, and 9/10 people said they got their first client through social media.

So, whether you’re posting pictures of your events on Instagram or Pinterest, sharing your expertise through your event planning blog, or you’re offering valuable advice and insights in a forum that your ideal client participates in, the best way to sell your event services is to offer people YOUR talents, unique gifts and, above all else, value.

That’s how you’re going to stand out from the event competition.

Here are 4 ways to offer your clients more value and stand out from your event competition:

1. Provide amazing customer service. Always. The primary focus is 100% customer satisfaction and make it your mission to always deliver on promise.

2. Be thoughtful and listen, then surprise your client with a special gift at the end of the event or after they’re referred you. This is my favorite and one I’m good at. I listen for the small, seemingly insignificant details in a conversation and then use that information to make clients feel special with a gift or token of appreciation.

3. Make it personal and get to know your clients, and allow them to get to know you. This works well in person but you can easily use social media to connect with people too.

4. Before you meet a potential client, do your research.

In today’s technological world it’s easy to find out about their family, friends, likes and dislikes. Look them up on Facebook and see what groups and/or pages they’ve liked.

Tweet It!

“I have been up against tough competition all my life.

I’d love to hear from you.

What is one talent you have that helps you stand out from the event competition in your area?

I’d love to hear your thoughts and comments below.

Looking forward to hearing from you!

Partyplanetng

14 Things Event Pro Should Own

2015-11-12T22:04:00.001+01:00

Each and every event professional has their own personal list of items, tools and gadgets that lead them towards accomplishing their goals at events.

There are just certain things we can’t work without.

So what is on your list of must-have essentials?

The following list includes 14 things that have led my events towards organization and success.
By owning these items, you are sure to rock your next big event!

What would you add to this list of things event pro should own?

14. Organized Filing System
Staying organized is very crucial to success as an event manager. Having your own style of filing and tracking documents both on and offline will keep you on track and save precious time during busy events.

13. Well-Maintained Calendar

Everyone has their own system for maintaining a daily to-do list. Most of us keep a calendar or agenda to provide a look at each day, week and month. Maintaining a digital calendar is one popular method as it allows you to view your obligations at just the click of a button, although some managers still prefer a handwritten calendar. Finding what works most efficiently for you and your style is always the best method.

12. Emergency Kit
Having your own emergency kits for events is a great way to stay prepared and ahead of the game. If you are a wedding planner, keeping things like bobby pins, mints, and stain remover would all be great items for your kit. If you plan more corporate events items like pens, notebooks and back up batteries might be more your style. Whatever your event, having these clutch little kits can save you in a pinch.

11. Extra Cell Phone Charger
For those of us who travel, we have sacrificed our fair share of cell phone chargers to hotels and rentals cars. Always keeping an extra one handy is sure to keep your battery charged and could help out an attendee that might be in a tight spot. Another item to keep handy is a car charger, as these are vital for planners on the move.

10. Extra Copies of Everything
Back up copies of all vital event documents will prove to be your best friend during a busy event. On many occasions documents get misplaced or distributed leaving you, the planner, in a tight spot. Unless you have quick access to a copier you could be left carefully guarding your master list!

For example, at a large-scale golf outing you may need many sets of pairings for the tournament staff, club staff, additional guests and volunteers. The last thing you ever want is to run out of copies for your VIPs, so when in doubt print additional. Don’t forget to think green by recycling the leftover copies after the outing!

9. Well-Trained Staff and Volunteers
While you may not “own” them, you should definitely have reliable people to count on at your events. Take the time to train your team and educate them on your event, your client or your organization. This will give the staff a sense of ownership in the event and increase their customer service skills on the day of the event.

8. Emergency Funds
Having emergency funds will give you a nice cushion when things don’t go as expected. Perhaps you lose a big account or your end of year bonus doesn’t come through as planned. Having funds to rely on will help make ends meet when your income is less than expected.

Extra funds can also be handy for big purchases or upgrades that your company may need. Saving up these funds can be a challenge at first, but could pay off big in the long run!

7. Proper Technology
Owning the latest and greatest technology can make your event stand out above the rest. On occasion this upgrade may come along with a hefty a price tag, but you at least want to make sure your tech levels are up to par. When possible push the envelope and get ahead of the curve!

Some exciting technology can be free to use, but may require skills to implement. For example, many of the live streaming apps such as Periscope can add a fun new element for your event without costing much more than time and effort.

6. A Great Clipboard or Binder
As an event manager you spend the majority of your time on event day, putting out fires and seeing to it that the logistics of the event are being executed. When you are busying moving around you need your important documents to travel with you. Finding a high-quality binder or clipboard will be a great tool that you will enjoy having at every event.

5. Food and Beverage
Always have your own supply of snacks and lots of water on hand. When you get busy as a planner it is easy to forget to eat or become dehydrated. Pick up a nice reusable water bottle and handy snacks you can eat on the go. This will help you to keep your energy levels high while maintaining focus and productivity.

4. Stress Reliever
Finding the best way to reduce your stress level is a secret weapon among event planners. For me, it is going on a nice long run at the end of the day. For some people it might be a little glass of wine after work, spending time with friends or listening to music. Finding your stress reliever and making it a special part of your routine will go a long way in keeping you sane and happy as a planner.

3. A Positive Attitude
Having a great outlook on your events, career and work life will pay huge dividends towards your event outcomes. Nothing kills the vibe quicker than working with someone who has a bad attitude. Own your attitude and always do your best to bring a positive energy to your events.

2. Your Personal Brand
Owning your personal brand and style will show your clients that you have a unique and creative energy. Find something to set your events apart from everyone else. Maybe you thrive on providing the best customer service in your city, or perhaps your connections in the community are your calling card. Whatever your niche is, be great at it and make it known!

1. Your Event
Taking ownership in your event is the ultimate way to show your clients and attendees that you take pride in your career and business. Sometimes things will go wrong and in these moments it may be hard to take responsibility, but you must. On many more occasions your event will be a roaring success and you can be proud to call the event your own!

In Conclusion
There are many different items you may need to own as an event planner. Some are vital, while others may be considered more of a luxury.

New tools, systems and gadgets are always evolving, so don’t be afraid to try out something new!

Work hard to find the right set of items for you and your team to own. This will help your events to flow and improve your overall planning process.

Partyplanetng has some years experience in event management, creative marketing, volunteer coordination and non-profit fundraising.

You can follow us at @ partyplanetng on all social media or learn more on our blog using same handle.

Fearful a Risk, Fearsome the Thrill.

2015-09-11T07:27:00.001+01:00

It is easier to fall prey of your own architect of FEAR.
Fearsome and fearful has a prefix rhyming but obviously are on parallel pedestrian lines resonating in the heart of the bearer of either word. And whichever a person possesses depict his appearance and predisposition character at which he is view and handles life challenges.

Fearful and feeble is the chicken hearted, who definitely a prey to failure and disappointment.
The fearsome and fearless is he of Eagle's might and strength, his appearance and presence radiate with aurora of success, he excel when the going get tough like an eagle will always glides through in the storms.

I have trended some pathways in life that has interpreted what line to be drawn and way to go between fearless and successful eagle hearted or live a miserable chicken mindset and remain a total failure walloping in abject poverty.

Fear has dominated the conscience of the weak, unstable and lazy hearted. Laziness an attitude, conducive for idleness and indolent and display 2 characteristics; apathy to work and procrastination of action. ( How laziness kills success will be a topic for another day).
Another grip of fear on the minds of the chicken hearted, is being coward and not bold enough to take risk.
There is already a RISK in not taking risk !!

The fearsome are strong and risk taker, who are not afraid to face the consequence of their deeds. Always at the threshold of the impossibility, turning risk to thrill.
They are eagle in the sky, gliding better and stronger when there is storm, in fact storm is their motivation and strength to exploit. They are like the rolling stone, that gather no moss; or the moving stream that gather no dirt ( unlike the stagnant water, the fearful).

Fear harper success.
It is being overwhelmed by a False Expression that Appear Real. It limit potential, destroy goals and make the future blink. Fear is not real because what is afraid of, is not worth the fear display.

Fear grips the weak, get the mind to be afraid of rejection, persecution, condemnation, lose and failure and it ignites being sentimental and judgmental, which are chief elements of procrastination, the characteristic of laziness.

You can't get anywhere in life, if fear is your companion and chief adviser.

Stop being a lay back but a frontier of risk taker. Taking risk help you to get rid of failure with time and climb faster the ladder to success.
Fear is a down caster, fearless set the emotion on fire to do the exploit.
Fearsomeness makes you rugged, determine and bold.
The fearless, move against the tides and never flows along the waves. He does not follow or join the multitude in the same direction, rather always a lone ranger and achiever who build his own follower and earn respect.

No success story without the gory tales of overcoming fear.
The real success and breakthrough is by going head in collision with the FEAR; which after all, you will amazingly discover is a false barrier built up in your mind, by imaginary falsehood!!.

Your achievements are measure by how many fear you subdue in taking the pathway of life adventures and the number of risk taken determines how successful you are in your life endeavors.

I'll rather fails 100 times, stand up fearlessly again and get going than be a stagnant, fall once and dies 100 times in fear.

Living the life is a risk and most risky not to take the risk for fear of the unknown which is falsehood in deception for perpetual life poverty.

I refuse to be poor because I reject to be fearful.

HOW TO CHOOSE YOUR WEDDING COLOURS

2015-09-02T01:00:00.001+01:00

Most times, settling for particular color setting can be tasking and confusing.
While you love looking at color boards and palettes and real weddings, you’re having a hard time actually choosing your wedding colors.

You aren’t alone.

Many brides don’t have just one or two colors that they love, and selecting a scheme for the big event can seem daunting.

Read below for advice on how to narrow down your selection and choose the right palette for your wedding!

Mood
If you also don’t have a specific theme in mind (vintage, retro, modern, etc.), it might help to think about what you want the mood of your event to be.
Most couples may not have colors selected, and may not know whether or not they would prefer a garden or urban theme, but chances are, they have a vision for their wedding.

Do you want the vibe of your event to be relaxed? Sophisticated? Festive? Playful? Romantic? Or just what is your "crazy" or wildest mood?.

Colors can play a huge role in not just how things look, but in how they feel.

Colors have the power to invigorate and relax us.
If you know how you want guests to describe your wedding, move from that vision to your colors.

For example, if you are eager to plan the party of the year–full of loud music, laughter, and lots of good beer, you might want to consider the bright, cheery color palettes that go with fiesta-themed weddings.

Juicy, bold colors will excite your guests and give your event that pop of happy you are looking for.

On the other hand, if you want your guests to be impressed by your wedding’s chic atmosphere and elegant vibe, brights probably aren’t the way to go.

Consider soft, muted tones and touches of such as the ones used in the blue mood lighting event picture above.( courtesy EventRoyale).

Theme
If you do have a theme in mind, you can probably eliminate a lot of potential color palettes.

For example, vintage weddings normally don’t feature bold colors.

Now, keep in mind, it’s fine if you have a navy blue fiesta wedding.

You do you.

But if you need to have fewer options choosing a theme can really help.

Many themes have elements that will naturally give you one part of your palette.

Rustic weddings, for example, often use burlap.

Colors like blush, coral with blend well with yellow detail below in the pix.

Modern weddings sing with bold details, so you might look for palettes that create juxtaposition, such as black and white. This bold palette is a stunner and is perfect for an evening weddings.

Preferences
While you may not think that you have a favorite color, look around your home and in your closet.

Is every sweater in an earth tone?

Are you unable resist a bubblegum pink accent for your kitchen?

Our buying habits often reveal that we are more attracted to some colors than others.

In the end, it might be easier for you to eliminate what you don’t like to get to your chosen palette.

Look through real weddings and Pinterest to find palettes that you don’t care for and check them off your list.

Still need help deciding?

You can find plenty more color inspiration here partyplanetng/pinterest.com.

Consult 2348030725241

THE SECRET OF THE WEALTHY PERSONS

2015-09-01T11:19:00.001+01:00

To be #rich, you MUST #think and #act like the rich!

What are the Riches doing differently?

While others are searching and looking for #WORK.
The Rich look for, and build #NETWORK of people.

To be a #MILLIONAIRE, you need to mind your own business, be an #ENTREPRENEUR!!!

Don't just be anyhow #ENTREPRENEUR but a person that create and build NET -WORK.

NET-WORKERS are such caring, sharing, giving, and excited people, who, like me, are seeking success, peace, and #FREEDOM.

Do want to partner with me for success. I am available....
Inbox Or WhatsApp: +2348030725241
Bbm Pin: 557A67B0
Email: tokstokz@gmail.com

TWO IMPORTANT LESSONS OF LIFE AND FINANCIAL BREAKTHROUGH.

2015-08-25T20:28:00.001+01:00

You are just exactly what you make out of life. Whatever you put in; your act, your deed and words are value of what life will push to you at long run.
Carefully read this super story and learn great lesson of life.

It happened some time ago, I was in the audience listening to a Motivational Speaker.
The speaker got out his wallet and pulled out a N500 note.
Holding it up, he asked, "Who wants this N500 note?" Lots of hands went up, including mine.
A slow chorus began to build as people began to shout "Me!" "Me!" .
I began to wonder who the lucky one would the speaker choose. And I also, secretly wondered (I am sure others did too ), why would he simply want to give away N500?.

As the shouts of "I want it" grew louder, I noticed a young woman running down the aisle.
She ran up onto the stage, went up to the speaker, and grabbed the N500 note from his hand.
"Well done, young lady," said the speaker into the microphone.

The speaker simply said, "Most of us just sit and wait for good things to happen. That's of no use.
You've got to make things happen.
Make a move"
''Simply thinking about doing something is of no use and not good enough'.
Our lives are like that. We all see opportunities around us.
We all want the good things, but the problem is, we don't take action.
We all want the 500 naira notes on offer. But we don't make the move. We look at it longingly.
Get up, and do something about it.
Don't worry about what other people might think.
Take action.!!

2. Later, the speaker got another 500 naira note out and held it up for all to see.
I thought I knew what's up. But he just asked a simple question. "How much is this worth?" "Five Hundred naira!" the crowd yelled in unison.
"Right," said the speaker.
He then took the note and crumpled it into a ball and asked "How much is it worth now?" "Five Hundred naira!" screamed the audience.

He then threw the note on the ground, stamped all over it and picked up the note, then asked one more time: "And how much is it worth now?" "Five Hundred naira!" was the response.

"I want you to remember this," said the speaker.
"Just because someone crumples it, or stamps on it, the value of the note does not diminish.

"We should all be like the 500 naira note...
In our lives, there will be times when we feel crushed, stamped over, beaten.
But never let your self-worth diminish.

Just because someone chooses to crush you -- that doesn't change your worth one bit!

Don't allow your self-worth to diminish because someone says something nasty -- or does something dirty -- to you.
"Never let your self-worth diminish.

I hope, surely you have seen yourself clearly, where you are standing in the game of life for success.
Thanks

Cake Decoration Tips : How to Add a Bow to Cake Decorations

2012-12-07T18:40:00.001+01:00

Barbie Doll Cake How to decorate a Barbie Doll/Princess Cake with icing

2012-12-07T18:39:00.001+01:00

Christmas Cakes Pictures

2012-12-04T19:21:00.001+01:00

Christmas cakes ideas
...you can also make booking check!!!:
http://www.partyplanet.com.ng/Special+Offers

Communication Tools

2012-11-29T16:25:00.001+01:00

Communication Tools

Bar equipment;be the one for all Events & Parties!

2012-11-29T16:17:00.001+01:00

Do you plan to be a bartender and will like to make a living attending events or just open a small bar to thrill your customers with variety of some exotic drinks

Check this list,start preparing yourself!

Being well equipped is one of the basic steps to running a successful bar. As well as having the right tools for the job, your equipment should be good quality and durable.

Here's a list of the equipment you'll need, as well as a short description or tip to help guide you.

Can Opener: Useful for opening cans of fruit and syrup.

Corkscrew: For opening wine and champagne bottles.

Cloths: For wiping surfaces and equipment. These should be damp and not wet.

Cutting Board: For slicing fruit and other garnishes. This should be heavy and laminated.

Bar Towels: These are 100% cotton and have sewn edges for durability. Use these along with cloths to keep things clean. Make good use of times where you have no guests to clean bottles and wipe surfaces.

Bottle Opener: For opening screw top bottles.

Bottle Sealers: For keeping liquors and other bottle contents fresh.

Cocktail Shaker: Essential for blending ingredients in cocktails and mixed drinks. Use a short, sharp and snappy shaking technique unless otherwise stated. There are many cocktail shakers available mostly all get the job done. Choose one that's right for you. Always pour the least expensive ingredient into the cocktail shaker first, and then if you find you've made a mistake, you've not wasted the expensive liquors.

Electric Blender: Many cocktails require a blender to blend the ingredients smoothly together.Useful for drinks with fruit pieces or ice cream etc.

Grater: To grate spices like nutmeg and others.

Ice Bucket: A metal or insulated ice bucket keeps your ice cold and clean.

Ice Tongs and Scoops: Use these to add ice to drinks. Never handle ice with your hands, it's not only unhygienic, but the heat from your hand will begin to melt the ice. Don't use glassware as a scoop it’ll break or chip at best, then you'll have blood and glass in your ice.

Jigger: A measurement tool.

Juice Squeezer/Extractor: Needed for getting the most juice out of your fruits. It helps to soak citrus fruit in hot water before squeezing.

Bar Spoon: A bar spoon with a long handle and a muddler end will allow you to mix and measure ingredients as well as crush garnishes.

Measuring Cups: Normally glass or chrome with incremented measurements imprinted up the side. These are needed for accurate measurements. They usually come with a set of measuring spoons which are needed for the smaller quantities.

Mixing Glass: Useful for long drinks where it is required to mix the ingredients without shaking.

Sharp Knife: For cutting fruit and garnishes.

Strainer: Removes the ice and fruit pulp from juices. This may come with a cocktail shaker.

Non Alcoholic Drinks 1

2012-11-29T15:24:00.000+01:00

Banana Milk Shake

Drink Type: Non-Alcoholic

Ingredients:
10 cl cold milk
4 cl orange juice
2 tsp sugar syrup
1/2 mashed banana

Read more: Banana Milk Shake recipe http://www.drinksmixer.com/drink1040.html#ixzz2DcTS5HUw

Instructions
Blend until smooth and pour into a wine glass. Garnish with whipped cream and a piece of banana.

Honey Milk Shake

Drink Type: Non-Alcoholic

Ingredients
1 cup(s) Milk
1 1/2 oz. Vanilla Ice Cream
1 tbsp. Honey

Instructions
Blend until smooth and serve in a highball glass with a straw.

Pussy Foot
Drink Type: Non-Alcoholic

Ingredients
1/3 oz. Grenadine
1 1/3 oz. Pineapple Juice
1 1/3 oz. Orange Juice
1 1/3 oz. Grapefruit Juice

Instructions
Shake or blend briefly, strain into a long drink glass. Garnish with fresh fruit, a cherry, and a drinking straw.

Communication Tools

2012-11-27T16:25:00.001+01:00

OBJECTIVE: Communication is necessary to any business success. In this session we will review the basic forms of communication and equipment available for your business. Communication is key to any business success. Unless potential clients and customers are aware of your business, they will not have the information to contact you or to purchase your products. When they are aware of your business, they must be able to contact it easily. Two types of communication are essential - external and internal. • External communication reaches out to the customer to make him or her aware of your product or service and to give the customer a reason to buy. This type of communication includes your brochures, various forms of advertising, contact letters, telephone calls, Web sites and anything else that makes the public aware of what you do. Image is extremely important in external communication! Your logo should represent who you are; your letterhead should be a selling tool; your telephone message should reflect your professionalism. • Internal communication is essential to attracting and retaining a talented staff. You must provide the direction for the company by consistently communicating that message; you must motivate your staff. Effective communication requires tools and planning. The following discussion will be grouped into: *Basic communication tools *Computers *The Internet Specific tools that can be used for communication include: Landline telephones, cell phones, and Smartphone and fax machines. 1. Mail Even with all the modern methods of communication, regular postal mail is still one of the most powerful tools for a business. It adds a personal touch; it's used for delivering secure documents, contracts, and shipping items. 2. Landline Telephones There are many types of telephones, and only you can decide which type(s) or combinations of types are right for you. Even the standard telephone (landline) that is installed in your office has many options. You should start with at least one line that is unique to your business. This line should have the capability to take messages in case it is not answered personally. 3. Cell phones/Mobile Phones The cell phone, also called a mobile phone, is used for mobile communications over a cellular network of cell sites. 4. Smartphones Growth in demand for advanced mobile devices boasting powerful memory, larger screens and open operating systems has outpaced the rest of the mobile phone market for several years. A smartphone is a cell phone offering advanced capabilities with computer-like functionality. Asmartphone can incorporate advanced features like e-mail, Internet and e-book reader capabilities and include a full keyboard or an external keyboard. In other words, a smartphone is a miniature computer that has phone capability. 5. Social networking sites A social network is a social structure made of individuals or organizations that are tied together by common interests, often like a community. Internet-based social networking occurs through a variety of websites that allow users to share content and interact around similar interests. It has expanded to include a company's customers. This has created a great opportunity for businesses to generate interaction with present and potential customers through Web-based sites such as MySpace, Facebook and Twitter. A note of caution on Internet social networking: once you put something out there it's hard to take it back, so you have to be careful. 5. Computer A computer is so affordable that it should be included as a key tool in your business. Computers can be purchased for a wide range of prices. For basic word processing, e-mail, accounting, and spreadsheet work you will not require a top-of-the-line computer. The following discussion will focus on the growing number of options that are available: • Desktop • Laptop • Notebook (or netbook) 5a. Desktops: This is the most common type of computer: one that is set up to operate in your office. The computer system should include: • Internet connectivity, a CD/DVD drive and USB ports. • A printer. • Some type of backup storage should also be considered, such as a USB Flash Drive, External Hard Drive or a writable CD or DVD. • An antivirus program is essential. You can purchase one or use a free program; however the free programs will not afford you as much security as the paid versions. 5b. Laptops: A laptop computer offers portability with many of the features offered by a desktop which make it ideal for meetings or if you travel frequently. Drawbacks for laptops include: they are higher in price than desktops, have smaller keyboards and monitors and are subject to theft. 5c. Notebooks and Netbooks: Since their recent appearance,notebooks have become smaller and lighter. The result is that for practical purposes we are going to use the two words interchangeably since there is no longer a significant distinction between them. They both can be described as rapidly evolving categories of small, light and inexpensive laptop computers suited for general computing and accessing web-based applications. They are gaining in popularity especially with students, bloggers, and even some businesses. A caution: their compact size makes them attractive for traveling but if you are considering one to save on the cost of a laptop, you probably will be getting less memory and many do not have full applications or compatibility with your other business applications. Things to keep in mind if getting a desktop, laptop or netbook: • Get as much capability as you can afford. Laptops are not typically as easy to upgrade as desktop computers because of the nature of their construction. • Be sure you get all the features you need when you purchase. • If you do not normally have access to an electrical outlet, get a laptop or netbook with extended battery life. • Keep all documentation, software, and accessories that come with your device. Tablet Computers A tablet computer is equipped with a touch screen or stylus rather than a keyboard to operate the computer. The advantages include using when it is not convenient to use a keyboard and mouse, recording diagrams and symbols, and easier navigation than a keyboard and mouse or touch pad. Disadvantages include higher cost, slower input speed and risk of damage to the tablet screen. *Handheld Devices *Software Auxiliary Products Many products can be used in conjunction with your computer to enhance the functionality and image of your business. These also require software specifically designed to facilitate its usage. • Digital Camera • Scanner. • Don't overlook the importance of making regular external backups to the individual programs used in your business. Backups are commonly stored on CD's DVDs, USB Flash Drives and External Hard Drives. There are also services provided on the Web to facilitate this process. Internet The Internet has become a very important marketing and communication tool. For example, a new marketing tool that is a huge benefit to local businesses is the "local" link on search engines. To demonstrate the power of this tool, please go to a search engine such as Google or Yahoo and enter "Cakes Shops". Then, click on the "local" link at the top of the page and enter your zip code. Presto: local cakes shops will be displayed on a map along with links to their Web sites. Savvy businesses today are taking advantage of this marketing tool. It can be used at a basic level for e-mail communication and for research and it can be used at a more comprehensive level as a channel for selling your products and services. How you use the Internet in your business is up to you. Perhaps you are not ready to sell your products on the Internet, but you are interested in developing a Web site that lets people know what you do. At the other extreme, you may want to use the Internet as your main sales channel. Just remember, the basics are still on the ground - you need products and services that people need; you need to attract people to your Internet site so that they have the option of purchasing these products and services from you; you need to convince them to buy; you need a place to store your products; and you need a way to get them to the purchaser. Edited from My Own Business

CUSTOMER ACQUISITION STRATEGIES FOR YOUR BUSINESS (2) by williamsp(Mocality)

2012-11-23T13:48:00.000+01:00

In the first part of this series, we discussed growing your business by bringing in more customers. The post today will talk about making more sales without necessarily increasing the number of your customers! To understand this strategy, it is pertinent you understand why people buy anything. You see, customers don’t buy products or service; they buy end result. They buy a product because it is a means to an end (they want). For instance, someone who buys a book doesn’t really need the book, but the knowledge in the book. Or the product could be body cream, but in the customer’s mind, the end result is a smoother, fresher, youthful, and more beautiful skin. If you recognize this, you can always add products and services that help customers achieve their end result more completely, conveniently, and efficiently and in the process get them to buy more from you. The hard part is getting customers to know and trust you to make that first purchase. Once that is achieved, you simply need to let them know how you can give them more of what they want. There are basically two techniques that can help you deliver greater benefits to your customers while increasing your revenue and profit at the same time: Cross selling This is offering your customers the opportunity to add related items to their basic purchase from you. Items that when combined together will increase the level of satisfaction or significance of the ultimate result more completely. I once worked in a Christian bookstore. Whenever a customer bought a bible, it was customary for me or any other sales attendant to ask the customer whether he would like to buy a bible cover to protect and prolong the life of the bible. Not only that, it would also be suggested to the customer to buy a bible marker to mark his favorite parts of the new bible. That is cross selling. The bible is the front end product while the bible cover and the marker are back end products. However, key to successful cross-selling is to focus your efforts on meeting the customer’s needs, rather than simply pushing more products and service. In the bible store example, the customer would definitely benefit more from buying a cover to protect his bible. And a bible marker would enhance his study of the bible; while the store will invariably make more money from the customer. You have probably been cross sold too. Have you ever bought a camera phone? You may have picked a reasonably affordable one of say N15000, but after adding memory card, car charger, and case, you ended up spending N18000. This simple strategy works because people hardly hesitate in situations like this. They are already there to buy something, so buying more is an easy next step. Once a prospect has made a purchase, he is in “buying mode” This strategy can work in all kinds of business. That pepper seller on your street is another good example. You buy a N200 pepper from her and she offers to grind it for only N50 naira. Even if you have a blender at home, you sometimes allow her to grind the pepper because her doing so would save you the trouble of washing and cleaning the pepper (which she will do at no extra charge) So, you can—and should make use of cross selling to make more money from each customer. Offer your prospect a related product or service when they make a purchase. How to come up with cross-selling opportunities in your business Action steps Step 1 Identify where your customer goes before he or she buys your product or service and offer complimentary product or service your customer is likely to buy anyway. For example, if you run a music training academy, be sure to sell equipment necessary to perform the task you are teaching (keyboard, piano, trumpet, violin, music manuscript etc.). If you cannot directly sell this equipment for one reason or the other, form an alliance with a provider (for a share of the profit). Step 2 Find out where customers go or what they need after they buy your product or service. Using the music academy example, once they have gained mastery of a musical instrument, some of your students might want to monetize their newly acquired skill. Thus, you can offer brokerage service where you link schools and churches that are in need of talented musicians with your recently graduated students. Up selling This is simply increasing the value of what a customer buys from you. It is offering your customer a slightly different product from what they thought they needed if the different product will satisfy the customer more completely, conveniently and efficiently. A few years ago, we needed to change the water pumping machine in our house. The intention was to replace the bad (surface) pump with a newer one of the same type. At the machine sales store, the salesman asked me a couple of questions about the depth and location of our borehole, and based on my responses, he advised that a submersible pumping machine will be more suitable for our house than a surface pump. He gave a couple of reasons while this was so. Thus, rather than buy a N14000 surface pump as I planned, I ended up buying a N27000 submersible pump. The key point here is to understand your customers’ needs and that you are genuinely giving them something that‘ll help them better achieve the satisfying end result they want. “Dozen price,” “three for fifty naira,” “super pack”: these are all popular parts of our lexicon but more importantly, they are a great example of upselling a customer on the quantity of the purchase. This strategy is effective because people are willing to buy more than they ordinarily do when given the option or incentive; just try offering four for the price of three, or buy three and get one free, of almost anything and you ‘ll see customers that typically buy just one item going for the higher quantity.