Internet Marketing Solutions

Internet Marketing - Live Chat for upsales - Mass Mailings

2012-05-17T10:14:00.000-06:00

Recently I saw an ad for the United States Post Office pressing the value of Direct Marketing with mass mailing. This concept is something we have talked about for years. So I slithered back into the dark and dusty archive of things I researched years ago and came up with a few things of interest. Note that some of these statistics are "aged", many of them actually represent an optimistic point of view.

What is Direct Marketing?

Advertisements that are directed to a specific target. Whether it be a demographic or Income Type, Home Type, etc. Find a way to target exactly who your prospective clients are.

** For the sake of size – we will limit coverage of mediums.

Defining characteristics of direct marketing are:

Precise targeting and market segmentation.
Research and testing.
Quick consumer response time.
ROI.

There are many different types of mediums to choose from.

Internet: Internet Advertising has changed over many years and how to place your Internet ads is constantly revolving. The most common and successful way is with PPC (Pay Per Click). In my experience, this format can be costly and only works when you are competing highly for SEO(Search Engine Optimization). So before you pay for clicks, make sure your website is Optimized for ALL Search Engines.
Yellow Pages: I mention the Yellow Pages only out of respect for a dying breed. With the increase in cell phone usage, less and less phone numbers are actually showing up in phone books unless you place a paid ad. This mean less and less customers are using the phone books (I don't even know where mine is). This form of advertising seems to be most successful for Doctors, Lawyers and Mortuaries(for those dying breeds).
Radio: Great option – so how far do you want your advertising to reach? This works only if you have a storefront that needs locals to walk through the front door.
Newspaper: Because I started my career as the Internet Director in a local newspaper, this saddens me greatly. But statistically newspapers loose over 10% of their readership every year. With the use of the Internet the GenX and BabyBoomers have all but gone over to some form of online edition. The printed format has such a small circle of readers, usually the elderly who don't have access to the Internet are left. So considering the loss of readers and the packing of so many ads on 1 page, I would ask you what you think your ROI would be. For those of you who still run newspaper ads, please chime in and let me know how you are making this work, I have clients that would love the knowledge.
Direct Mail: This form of advertising allows you to target your customer by demographics, income, and interest. You can choose who and where you think you will have the best response. Plus you can document the success of any Direct Marketing Campaign with simple and effective tricks.

So lets ask ourselves a few simple questions about how we get started. Direct Marketing can be made so much more affordable than you think.

How can I make Direct Marketing work for me?

The key to a successful Direct Marketing Campaign is to create your tarket area with “Success” in mind.

Who are your prospective clients
What are their interests (How do we gain their attention).
Do I offer a unique perspective.

Why is Direct Mail so effective?

Direct mail captures consumers' attention in a way no other media can. Almost everyone checks his or her mailbox daily. By using the correct format in my direct marketing, I increases my chances of success (Post Cards, Brochures, Shared Coupon Packs).

Consider how you handle these situations.

When you receive a colorful post card in the mail, do you take a look at the artwork? If the art includes an intriguing message, do you read the back?

Brochures usually come in a company designed envelope to cause intrigue, and then the brochure inside is full of all the information that may answer any questions you may have about a company.

Shared Coupon Packs offer what seems to be an affordable alternative (I did a comparison once and they actually charged more) to your own direct marketing. They do offer design services, and the mailing list comes from them.

How can I track my ROI?

The most successful Direct Mailing Campaigns is done with a specific tracking devise on your post. Whether you use a coupon, coupon code for your web orders, landing page on your website with analytics (try using “Live Chat” for upsales , read our previous article), or a separate phone line. Tracking the success of your mailing is as simple as doing your mailing.

You can get started today for a low as $81.00.

Start your Direct Mailing Today

2012-05-09T09:51:00.000-06:00

Just In......

ZenCart set up complete

Just off the presses. Set up Zen Cart Template for Round Rocks Fly Fishing. Get a Zen Cart Template on your Ecommerce website and start selling today.

www.cassie-designs.com

2012-04-25T10:27:00.000-06:00

Royal Purple Elegance Business Card

Business Cards starting at 35.99

Weekly Featured Business Card at Cassie Designs and Marketing Solutions. A perfect Impression of your business.

www.cassie-designs.com

also check out our sister at

www.thepaperpalace.com

Grunge Business Card

2012-04-14T09:47:00.002-06:00

Grunge Business Card

Grunge Business Card Printing starting at $35.99. Full Color on both sides of card with UV gloss. Customize your color scheme and the information on your business card. Just Contact us for customizations.

2012-04-10T09:24:00.000-06:00

Idaho Website Design

Brand New Website Designers added overnight. If you are in need of a Website then get FREE Quotes and listings of website designers.

www.free-website-design.com

2012-04-09T11:19:00.001-06:00

Add caption

Real Estate - House - Home

Business Card

Starting at 35.99

This Business Card can be customized to include logo's, change photos of your choice and color options. Contact us and we will alter the layout to fit your needs.

www.cassie-designs.com

2012-04-05T18:47:00.000-06:00

Family Dental Group Notepads

The notepad brings a funny side to the dentist. Personalize your stationary with this notepad.
Every notepad has 50 sheets and are 4"X5.5".

www.cassie-designs.com

Live Chat for Sales

2012-04-04T09:10:00.001-06:00

Live Chat for Sales

www.business2business-magazine.info

Who could be the newest employee on your team? Does your website work for you or do you work for your website? I believe that your website should work for you or its just another expense that could be cut from your budget.

Lets take a look at your website and what it does for you. First lets ask a few questions about what you ado and what you expect from your website.

Read Full Article Here

2012-03-30T10:19:00.000-06:00

Old Italy Business Card

Starting at $35.99

Ever want to travel to Old Italy. This business card will take you there. If your business needs a touch of harmony and old world this is the Business Card for you.

Matching Post Cards starting at $48.99. Ask us about our mass mailing services. Mass mail can be cheaper than many other marketing services and targets your prospective customers directly. They see at least 1 side of your post card every single time. Let us show you how.

2012-03-28T07:34:00.001-06:00

Dark Floral Notepad

2012-03-23T10:33:00.000-06:00

Customized Notepads

Personalize your stationary, with customized notepads.
Specifications:
4" X 5.5"
50 Sheets Per Notepad
Choose your own custom colors:

Royal Blue

Green

visit us at Cassie Designs for all of your business printing and website needs

2012-03-21T09:50:00.000-06:00

Business Card Printing

Starting at 35.99

Full Color on both sides of your Business Card

Personalize your Business Card and let your customers know who you are and what you do. Include links to your most favorite Social Networking.

Specifications: 2" X 3.5"
14pt paper weight
UV Gloss Front/Back of card
Full Color on both the front and back of your card

2012-03-19T10:17:00.001-06:00

House and Home Business Cards

250 Business Cards - $35.99

Full Color on both sides of your business card.

FREE UV or Matte coating

Business Cards are a Perfect Impression of Your Business

2012-03-09T10:30:00.002-07:00

Looking for Graphic Artist

We are looking for artist to submit designs for Business Cards, Post Cards, Brochures, flyers, ZenCart, Joomla, Wordpress and more.

You get paid every time one of your designs is purchased.

For information Contact us.

2012-03-08T09:29:00.001-07:00

Floral Business Cards starting at $35.99

Personalize your Business Card and let your customers know who you are and what you do. Include links to your most favorite Social Networking.

Specifications:

2" X 3.5"
14pt paper weight
UV Gloss Front/Back of card

2012-02-18T22:42:00.000-07:00

Business Card Design by Cassie Designs and Marketing Solutions

Business Card Printing starting at 34.99

Specifications:

2" X 3.5"
14pt paper weight
UV Gloss Front/Back of card

2012-02-18T22:38:00.000-07:00

Business Card Design at Cassie Designs and Marketing Solutions

Business Card Prices starting at 34.95

Specifications:

2" X 3.5"
14pt paper weight
UV Gloss Front/Back of card

2012-02-05T20:17:00.006-07:00

Personalized Business Card 2

Just added another personalized business card template. Upload your own photo and make it your personalized introduction to the world.

Prices starting at $35.99

Personalized Business Card 1

2012-02-03T07:35:00.000-07:00

Personalize your Business Card and print with Cassie Designs and Marketing Solutions. Business Card Printing starts at $25.99.

Upload your image, include your social networking links and business information.

Purchase this Business Card Template

2011-12-01T07:42:00.001-07:00

http://www.business2business-magazine.info

We are looking for writers and contributors to become a part of our national marketing push.
Join us and become part of one big business 2 business social network.

Joomla Web Site Template 91611

2011-10-05T10:21:00.000-06:00

Joomla Tempate

Product InformationItem number: 91611
Type: Joomla
Author: Christy

Software Required:

PHP 4.3.2 or higher (PHP 4.4.x for optimal performance);
Apache 1.3.x and MySQL 3.2.x or higher;
For uncompressing a template ZIP package:
WinZip 9+ (Windows);
Stuffit Expander 10+ (Mac);
Joomla 1.5 above

Raising Momentum

2011-09-27T14:14:00.002-06:00

By: Gloria Willis

www.gloriawillisconsulting.com

When you become more clear in any part of your operations, momentum increases....and you produce results...every time. It always works. Train yourself to look for the positive outcomes when you clear away clutter of any kind.

Momentum is forward moving energy, positive activity, new clients, great cash flow,enjoyment of work. You can feel it in your bones. If the momentum in your company is 5 or less on a scale of 1-10, you very likely have disappointing results as well.

Determine where you are unclear, what is not working, where you are stuck. Working harder does not clear up anything such as more calls, longer hours, etc. Being successful is an inside job. We have to stop and take a close look at what is going on. It may be fear of success or fear of failure and sometimes the closer we get to our goals, the more defensive we become. Ask yourself what this is all about. Take a look at the following areas to determine changes you may need to make.

Read Full Article Here

Featured Zen Cart Template

2011-09-22T10:56:00.000-06:00

www.Cassie-Designs.com

Start your Zen Cart E-Commerce Solution

Starting and online store or trying to improve your current Zen Cart store. This template is available for

Download and personal set up
Professional Set up by Cassie Designs
Complete Basic Zen Cart Set Up (We will set up your Zen Cart for you - all you have to do is add the products and sell)

Template comes with .css files - necessary core cart changes - images.

Available soon in

Joomla
Word Press
Blogger Template

Zen Cart Featured Template

2011-09-13T10:35:00.001-06:00

This weeks Featured Zen Cart Template

See it live at www.betterhomeinteriors.com

Get your Basic Zen Cart set up and ready for you to ad products at Cassie Designs.

We can't wait to get you started towards selling your products online.

Comes with Paypal and USPS and UPS already installed. Great for you, all you have to do is add your products, set your prices and start selling today.

Visit us at Cassie Designs and Marketing Solutions

THE BRANDING AND CONSTRUCTION OF A NEW BUSINESS

2011-09-07T12:23:00.002-06:00

THE BRANDING AND CONSTRUCTION OF A NEW BUSINESS

Business 2 Business Magazine

JennifferPearce.com

The branding and construction of a new business; what does that mean? It seems so complicated when you are starting out, especially to new business owners like us, Chris Manfre and Jenniffer Pearce owners of SeaViolet Designs. Using an analogy that is familiar to explain steps may make the project a little easier to swallow. Body building is something that comes naturally so referencing that topic in comparison maybe of some help.
When you make the decision to start your own business you can be bombarded with information; everyone has an opinion and wants to share their views and/or techniques on what they think will work best. It’s good to collect all the research you can and then weed out all the unnecessary details. Too much information can be overwhelming so focus in what feels right and what matches up with your projected end goals.
One way to get started is to come up with a training program for your company; get it ready for a body building competition.

Read the Full Story