cikemiau

Tasha Buka Cerita -Ranau Rindu Yang Hampir Hilang

2018-11-27T07:01:00.001-08:00

(petikan sambungan cerita Ranau Rindu Yang Hampir Hilang)

Tasha Buka Cerita

“Alam semesta yang luas ini, sebenarnya punya banyak misteri. Diantaranya adalah tentang cerita purba mengenai percintaan 2 nyawa yang meletuskan persengketaan di segenap 7 alam atau dimensi. 7 alam ini mempunyai Kerajaan terkuat masing2 yang menguasai tempat mereka. Sekian lama hidup dalam perdamaian tetapi akhirnya terpaksa beralah kepada peperangan yang panjang. 2 nyawa ini akhirnya dipisahkan bagi menjamin keselamatan 7 alam tersebut”.

Lidahku seolah2 beku macam ais. Terasa macam kena gam melekat. Tak tahu nak cakap apa. Dahlah 12 jam dalam kapal terbang kami teruk mabuk muntah2. Penerbangan dari Kota Kinabalu melalui Kuala Lumpur ke Kota London memang menjemukan. Tasha yang baru kami temui seolah2 jadi tukang karut dalam dikir barat. Syikin macam nak tergelak. Baguslah sekurang2nya Syikin dah hilang rasa ketakutan semasa pengembaraan di udara semalam. Tapi aku rasa macam deep deep apa yang Tasha cuba sampaikan.

Alex…mmmm masih demam. Entah berapa kali Alex telan Panadol semasa dalam perjalanan ke London. Tapi hairan juga sebab Alex diam tapi asyik tersenyum mengikuti kisah yang Tasha lontarkan. Tasha berhenti bercerita seketika sambil matanya memandang kepada kami bertiga. “Are you still with me guys!!”, suara merdu Tasha bersambung. Alex menongkah arus dan berkata “tak payah nak ayu sangat Tasha. Kami ni masih penat. Kau pendekkan je la cerita kau ni.”

“50 ribu tahun dahulu, Kesatuan Kerajaan itu ada di situ..”, “stoop!!!” Alex pantas menutup ruang bicara Tasha. Jari Tasha baru sahaja menunjukkan ke satu arah. Tanpa peduli kepada aku dan Syikin yang sedang mencari2 objek yang ditunjukkan oleh jari Tasha, Alex agaknya masih demam walaupun nampak tersenyum dan meredah saja kesungguhan Tasha bercerita lalu berkata “Syikin, aku tak boleh angkatlah cerita Tasha ni. Aku yang demam kah atau Tasha yang demam ni.”

Mungkin sedikit fantastik cerita Tasha ni, itu pasal Alex komplen agaknya. Aku cuba meredakan keadaan, “Lex tak pe, biar Tasha abiskan dulu cerita tadi.” Kemudiannya Tasha menyambung dan membuka tiraian kisah sebenarnya yang hendak ia sampaikan. “Tapi sebelum Tasha teruskan. Syikin…..apasal muka kau macam orang nak tergelak je. Lucu ke apa yang Tasha cerita ni?” Dengan suara terketar2 Syikin menjawab…eehh tak la…bibir aku ni menggigil kesejukan la.” Patutlah dari tadi nampak seolah2 wajah Syikin semacam model ubat gigi, kesejukan rupanya.

Bulan November, memasuki Disember. London dah mula disirami salju. Empingan2 nipis airbatu baru saja nak memenuhi pemandangan landskap Ibukota London….

“Sebenarnya Tasha yang kamu baru kenal ni bukanlah Tasha yang sebenar!!!, Maafkan aku Sykin, Alex, dan Shah…maafkan aku”……….???????

Tergamam. Itu respon yang paling sopan untuk detik detik sebegini. Pernyataan menghiris Tasha tersebut menikam ke kalbu hatiku. Teringin rasanya nak bernyanyi lagu ‘Sua Sue Kemuning’ (Filem Nasib Do Re Me – P.Ramlee), semacam aku, Alex dan Syikin sebagai Do Re Me pula. Apa lah nasib kami bertiga jika benar Tasha ni bukan Tasha yang sebenar.

Syikin yang tadinya asyik menggigil kesejukan nampaknya dah bertukar menjadi kaku tanpa bicara. Alex tanpa sepatah kata terus spontan berdiri dan menuju ke bilik air. “Alex kau nak ke mana tu” aku bertanya kepada Alex yang tidak menghiraukan pertanyaan aku. 30 saat kemudian kedengaran suara Alex seperti sedang muntah dalam bilik air. Bunyi seperti orang sedang berkumur2 dan membasuh muka. Mungkin Alex perlukan Panadol lagi selepas ni.

Yang satu, dari sejuk dah jadi kaku, sorang lagi dah memang masih pening lalat…muntah lah pula. Memang twist abis apa yang Tasha kata tadi. Pusing seputar2nya. Tapi aku masih ingat kata2 Alex dahulu…”Ram..kau mesti terus interested dengan cerita Tasha..” mmmm… baik la.

So nampaknya tinggal aku sahaja saat ini yang masih mampu mendengar cerita Tasha. “Ram, aku pening ni, aku masuk tidur dulu”, Alex terus saja ke bilik tidur. Syikin pun nampaknya dah terlelap di atas sofa di ruang tamu tempat kami berempat berbual tadi. “Biarkan Syikin, dah tentu dia masih penat.” Tasha mengambil selimut dan menutupi badan Syikin yang terbaring lena di atas sofa.

Aku dan Tasha mencuri rehatkan minda seketika. Pandangan kami sama2 menjelajahi ruang luar bangunan Hotel tempat kami menginap. Kami berdiri bersebelahan bertentangan kaca ruang beranda. Pintu kaca beranda tertutup rapat memandangkan angin yang sejuk di luar. Aku teringatkan rantaian manik2 hujan semasa di Kota Kinabalu. Atmosfera di Kota London agak berbeza. Tempias angin salju ke dinding kaca tingkap meninggalkan kristal2 salji.

Emosi begitu sukar disaat saat aku berhadapan dengan Tasha seperti sekarang ni……ya sekurang kurangnya dialah Tasha……betul ni????jiwa ku meruntun dan hendakkan jawapan……aku bingkas menggerakkan pandanganku ke arah Tasha……Tasha, memang dialah Tasha…tak payah nak bezakan lagi. Mata, lesung pipit……….aduuuh pening juga sebab dia kata dirinya bukan Tasha pula….

Aku malas mahu mengingati semua detik2 lalu. Kerana tujuan aku untuk menemui Tasha di Kota London adalah untuk meminta penjelasan darinya tentang bagaimana mungkin dia tergerak untuk menyerahkan pemilikan harta arwah ayahnya kepadaku. Aku nak tahu cerita disebaliknya.

“Shah”. “ya Shah”…. Tasha beralih pandang ke wajahku. Tasha merenungku, tenungan mata bulatnya bisa mencairkan apa saja walau salju sekalipun. “Ramsah, Tasha tak nak hangatkan cuaca sejuk di Kota London nie…I kan da kata tadi yang I bukanlah Tasha yang u nak cari”

Hormon lelakiku yang baru nak naik dah beransur menurun selepas mendengar ayat ayat yang tak seberapa nak romantik dari Tasha. Tasha seolah2 menekan butang ‘off’ dan menuntut keseriusan bicara dariku. “Tahu tak apa yang Tasha tunjuk tadi???”. Aku cuba meneka apa yang Tasha maksudkan, dan Tasha terus berkata lagi “ come here Mr. Ramsah”. Tasha mengajakku semula ke ruang tamu.

Jari Tasha menuding semula ke arah sesuatu. “Kesatuan Kerajaan itu ada di situ”. Aku cuba memahami maksud Tasha. Apa yang aku lihat, jari Tasha mengarah ke suatu peta yg terpampang di dinding. “Ia memang ada di situ sejak sekian lama”, Tasha seolah2 mahu aku memahami maksud yang dia cuba sampaikan.

Apa tu???........jajaran jari telunjuk Tasha menghala ke dinding. Namun aku masih terkial kial cuba memahami erti maksud sebenar Tasha. Aku tekan habis semua 5 deria yang aku ada, hanya untuk cuba merumuskan perkaitan benda yang ditunjuk dengan ayat Tasha yang berbunyi “kesatuan kerajaan itu ada di situ”.

Mungkin saja derapan takulan minda aku kurang kencang menerjah titik2 penting maksud Tasha. Atau…ya agaknya aku juga memang kepenatan seperti Alex dan Syikin yg sudah lena tertidur akibat keletihan dek perjalanan jauh yang kami tempuhi dari Kota KInabalu ke Kota London.

Perlahan lahan aku mendekati ke arah dinding. Wallpaper yang menutupi dinding agak kenampakan pudar. Hotel ini agak kecil dan rasanya hampir2 berada di pinggir Kota London. Kedatangan kami ke London tidaklah mengharapkan sambutan yang terbaik dari Tasha. Kami pun cuma menaiki teksi yang sudah dipesan oleh Tasha untuk kami sampai ke hotel tempat Tasha menginap. Yang menghairankan hotel ini terlalu jauh dari sebarang universiti. Bagaimanakah agaknya Tasha menghadiri kelas???

Aku hampir pasti sedang mengelamun. Fikiranku berserabut. Setidak tidaknya paling kurang aku masih bertahan tidak seperti Syikin dan Alex. “Ramsah!!...aku tahu u penat. Memang berat untuk memahami apa yang baru saja aku bagi tahu tadi”. Bagai terpaksa, aku kuatkan saja keterbukaan mindaku untuk mahu terus mendengar cerita Tasha.

Aku melihat dengan dekat peta yang Tasha maksudkan. Aku mencari petanda2 penting. “Tasha…are you sure you are not Tasha”. Arrrghh, nampaknya aku masih belum dapat memusatkan fikiran dan tumpuanku. Kenapa aku masih berminat tentang siapa Tasha sebenarnya???. Tasha cuma tersenyum. Tak tahu kenapa. Tapi kepenatan dan keletihan diriku nampaknya segar bugar kembali setelah menikmati lirikan mata dan senyuman dari Tasha. Sambil memuncungkan mulutnya, Tasha berkata. Dear Mr. Ramsah, engkau tahu tak lagu apa aku paling suka dekat Kota London ni. Soalan Tasha itu makin menarik aku ke waktu pertemuan kali ke2 kami dahulu. Lalu aku terfikir untuk bertanya “maaf Tasha, kamukah malam tu yang bermain piano dengan aku masa dekat kedai makan Syikin???”

Reaksi nakal semulajadi Tasha sebiji sama dengan Tasha yang aku temui sebelum dia ke Kota London. Cara Tasha berinteraksi denganku dan cubaan gurau sendanya memang tak lari. “Aku minta maaf Shah..err…mmm..Ramsah. Ya memang aku yang menemui kamu waktu di Kota Kinabalu dulu. Memang aku yang bermain piano waktu tu. Tapi kenapa kamu bertanya tentang tu pula”. Aku terbatuk. Batuk yang ikhlas dari tubuhku yang sedang goncang. “Boleh tak kita duduk Tasha”. Aku mengajak Tasha untuk duduk, memandangkan aku tak larat untuk berdiri. Otot badanku rasa kejang, mungkin sebab otakku yang sudah berantakan. Kami duduk di sofa semula. Tenang nampaknya Syikin tidur tanpa bunyi, sedangkan Alex begitu kuat berdengkur. Boleh kedengaran irama dengkuran Alex seperti sedang meratapi cerita pelik dari Tasha yang baru sahaja Tasha ceritakan kepada kami bertiga.

Aku cuba mengingati semula soalan Tasha tentang apa lagu yang dia paling suka di Kota London???...manalah aku tahu..malas mahu fikir!!!....seperti dapat membaca fikiranku, Tasha menjawab sendiri soalan yang ia berikan tadi… “I Don’t Want To Talk About It” kata Tasha. Lagu tu aku memang tahu. Lagu Rod Stewart yang memang berasal dari negara tempat kami berada sekarang ni. Rasanya Tasha tak mahu berbicara soal siapa Tasha sebenarnya seperti yang aku tanyakan tadi “are u sure u are not Tasha”….mmmm....

Sebelum kami selesaikan isu siapa Tasha???, ada baiknya aku memahami dulu tentang kerajaan purba yang dimaksudkan tadi. Tasha meneruskan kemahuannya untuk menyampaikan maksud ceritanya tadi. “Apa yang u nampak tadi dekat peta tu”, Tasha bertanya. Aku diam dan membisu seketika... pernafasanku agak terganggu..sedikit semput...mungkin saja disebabkan cuaca sejuk di Kota London. “Peta tu nampaknya cuma peta biasa saja”, aku membalas. Itu ialah peta Kepulauan Borneo dan sekitarnya. Sabah, Sarawak, dan Kalimantan. Takkan Tasha maksudkan yang kerajaan purba tersebut berada di situ pula.

Aku bingkas bangun dan kembali berjalan ke arah dinding. “Tasha!!....ni peta Kepulauan Borneo!!!... Ni tempat kita tinggal!!!......aku kurang faham". Dalam tempoh hampir 2 jam, tapi aku masih tidak memahami maksud Tasha. “Maafkan Tasha. Sebenarnya kami sudah lama menunggu untuk bertemu dengan diri kamu Ramsah!!!. Izinkan Tasha buka cerita sebenarnya!!!". Lalu Tasha bangun dan membuka helaian sejarah seterusnya. "Saya berasal dari dunia yang berbeza dengan dunia kamu dan dunia Tasha kamu. Pun begitu kita semua bertiga asalnya disatukan di dunia yang satu sebelum kita dipisahkan, begitulah juga dengan yang lain2”. Rasanya aku dah hampir tertewas, sama seperti Alex dan Syikin. Aku sudah mula rasa mual nak muntah. Darah seram sejuk mula menguasai urat darahku.

Tasha mengorak lebih jauh dalam membawa aku menyelami misteri yang baru aku ketahui. Tapi sebelum itu aku memberanikan diri menyisih ketakutan dan cuba menggapai awan gelap di kotak fikiranku. Aku kembali bertanya, “baik…baik Tasha….kerajaan purba di Kepulauan Borneo …50 ribu tahun dahulu…..aku…kau…dan Tasha berasal dari dunia yang satu termasuk yang lain2???? Tapi siapa yang lain2 maksud kamu Tasha????" Terasa seolah2 terseru. Entah mengapa otak aku masih kuat demi mencari jawapan…identiti????....aku tahu. Aku seharusnya bertanya tentang identiti!!!! Jika benar apa yang aku baru dengar tadi. Huhhh..cukup dulu…tapi macamana pula dengan cerita diawal2 tadi tentang percintaan 2 nyawa yang mencetuskan pertelingkahan di segenap alam dan dimensi……siapakah 2 nyawa tersebut……akukah????.....Tasha????.....atau orang lain selain kami??????

(bersambung)

RRYHH – 0105 – 28/11/18 – ram’s

Cerita Sebelum Ranau Rindu Yang Hampir Hilang - Sinopsis
😮😮😮

Ranau Rindu Yang Hampir Hilang -Sinopsis

2018-11-27T06:56:00.004-08:00

😘

"This ancient battle was and is inevitable"….

"Pertarungan purbakala tersebut memang tidak dapat dielakkan dan bakal berulang"......

mcm mo d sambung pula cerita 'ranau rindu yang hampir hilang' atau singkatannya RRYHH.....aku tdk pasti siapa yg membaca..

tp aku terasa bertanggungjawab untuk menyambungnya pula.

mcm aku mau delete ja dari blog cikemiau aku tu...

aku mula bercerita mengenainya pd tahun 2011..

1. bermula dari pengenalan RRYHH (2011)
2. "buku 10 tahun akan datang" (2012)
3 ."back to the future" (2012)
4. "berita dari BBC London" (2015)
5. "wanita termuda terkaya di Malaysia" (2015)

dan terakhir...

6. "Tasha melanjutkan pelajaran ke Eropah" (2015)

tapi...ada juga rasa mcm mau kasi siap...

ada jugalah aku cuba utk teruskan cerita ni.....jangan trkjut kalau kamu pernah mngikuti cerita RRYHH ini...... sambungan cerita seterusnya lebih menduga imaginasi....bini tidak setuju dengan sambungan RRYHH ni...tu psl aku hold bertahun2...bini kata terlalu advance atau kompleks or complicated untuk difahami...hahahaha.....ingatkan cerita jiwang kannn....

apa2 pun kalau belum baca silalah ke blog saya cikemiau..link d bawah..

http://cikemiau.blogspot.com/p/rindu-yang-hampir-hilang-syi…

saya akan delete semua cerita RRYHH ini dari blog saya.

sedikit maklumat ttg RRYHH.....sorry dlm english...(bgus terus buat dlm bahasa inggeris kann...hahahahaha)

Ram has friends (alex & ekin). Transferred working to Ranau (recall something when ‘RAINING”) had caused........twisted with Tasha memories…why???............ Ram concern about the girl…. (Tasha) which he met about 5 years ago in Ranau. This long lost relationship made her special in his life……….. Tasha never replies all those letters that Ram sent to her………..

Tasha re-emerged into ram's life in a new version…she is different compared to 5 yrs ago…out of sudden she left for study in England..

Ram inherited Tasha's father wealth by long lost WILL (Tasha's letter)…shocking????...... ..... Tasha comes from a rich family, her father died when she was 2 years old……….. she will only inherits his father wealth when she is 21 years old but that did not materialised as she is not fit due to amnesia………..

But she did write a will in a letter in replying Ram’s letter that never comes to Ram’s hand……….. At that time Tasha was dying due to cancer………. Thus she named Ram as the person to inherits the wealth, in any event if she is found not fit when her age becomes 21 years old….….

???……… Ram needs Tasha answers, So many questions??? Why Tasha did not relates this so called 'will' b4 she went abroad. Thus to locates her is a must for him..

"Ram, alex and ekin went to London…………. ram figuring ways on how to return Tasha wealth back to her……..as this is not a quick to rich scheme for him…..adventurous happens in their way to see Tasha………..Tasha did not study in any university but searching for a secret society of some lost ancient civilization……..the old story resurfaces …the legend...the lost powerful and high tech civilization existed about 50,000 years ago…… the leader of the Dark Warriors that has been around secretly waiting for an ancient hero every thousands of years in a pursue to eliminates all his enemies ……

A Legend Warrior, an army leader and "protector of the nation" with other 11 equal Committees ruled the civilization….so powerful with their advance 'SS' technologies originated from 7 essences of 7 universes are in their DNA possession……..

but conflict happened....The warrior fought against other 11 committees and failed in his battle debut..

He escaped, became time traveller, dominates the future and destined everything in other dimension.……later the 11 committee’s members frozen and vacuumed the nation in order to prevent from next attack…………they embodied their 11 DNAs in human form and sent 9 of them out scattered throughout the entire 7 universes and 2 twins DNA remain???…………

but some questions were unanswerable to Ram……… what was their functions, those out from and stay??………….these questions remain unsolved to uncover the truth behind the legend except for the enemy that has prepared everything in the future………

"For generations this bloodline were protected and made separated from each other….so many keys to unlock the secret…….

Those mysterious life was and is hidden, even not known by their ancestors....Mysterious Tasha riddles got deepen………. 'somebody' is the twin DNA for Tasha in order to weaken SS defense in the old frozen civilization………..

she is not Tasha!!!! but who is she???
revelations in a form of dreams and voices unleashed some connection with Ram’s dejavu about ‘Rain’..

But the mysterious Tasha riddles never stop there and in fact only at its beginning. Problems getting deepen as they found out that Ram is the twin for Tasha in order to weaken SS defense by means if there is outside power wants to re-rise AD1’s world.

Tasha2 goals is to prepare AD1 to be ready for any possibilities in 10 years from now. It is vital as Dark Warriors reportedly has been progressing into their secret project of MI2 high tech time machine success.

With Project MI2, they can gather all 10 Dark Time energy through portal which is called as super tunnel energy. This superpower Dark Time combined energy will easily destroy AD1 shield of 12 SS DNA Twins DNA Energy .

On their course to encounter TASHA enigma, then there emerge the image of ‘Dark warrior’…..about those bad things they had done and still doing………. For thousands years ‘Dark Warriors’ preparing for their coming Leader, he had done many wars against his ‘own’ people since 50,000 years ago………..

and each and every time he was defeated by those 2 Twin DNA ………… and has to wait for another 5,000 years……… But this time he may win as one of the Twin DNA is dying…...

These 2 Twin DNA has never met before not until Ram met Tasha in the current world……….. also Ram learned the consequences that either Tasha or him must leave or die!!!!!!.........

Tasha2 said she is not Tasha – in fact she told her mission is to be prepared for 'Dark Warriors' invasion in 10 years from now on (during Dark Time) and said that Tasha 1 found out that Ram as Tasha’s Twins DNA for SS, as such they cannot get nearer to each other since that will open the possibility to weaken AD1 defense…

10 years from now is the era of Dark Time of which all 7 universes will be aligned. This will only happen once in 5,000 years time. During Dark Time, energy will be released through all universes of which in a position circling Earth AD1 universe. Dark Time energy is so powerful that it can penetrate SS defense.

Either Ram or Tasha must leave, just like others 6 twins DNA that had been separated by sending one of them to other universe. These have happened for 50,000 years and will always happens in order to keep AD1 safe from outsider.

Ram learned that he is one of those Twins DNA. Ram saved Tasha from cancer.

Ram must go to into the future and find where they keep the portals and dysfunction them…..

but Ram is the weakest among all DNA as inherited, how is it possible to defends AD1. This is what makes Ram the most powerful protecter to defend AD1 from Dark Warrior…...

"This ancient battle was and is inevitable"….(ramsah sabdin - ranau rindu yang hampir hilang)

Cerita Seterusnya Tasha Buka Cerita
Cerita Sebelumnya Surat Tasha

Surat Tasha - Ranau Rindu Yang Hampir Hilang

2018-11-27T06:53:00.001-08:00

“Betul ke ni, ayah Syikin ingin berjumpa denganku esok pagi???”. Aku agak terkejut, mesej itu disampaikan oleh Encik Adam melalui Syikin yang kemudiannya meminta Alex segera memberitahuku . Encik Adam merupakan Peguam kepada Keluarga Syikin. “Tapi Lex, apa kena mengena aku dengan Yayasan Ismail?”, ayah Syikin merupakan Pengerusi kepada Yayasan Ismail. Alex dengan cermat membalas pertanyaanku “Ram, aku harap kau ikut saja apa yang mereka mahu, aku sendiri kurang faham sebab itu urusan peribadi keluarga Tasha dan Syikin”. Tak berpuashati, lalu aku bertanya lagi, “mmm…Lex, tak abis lagi ke cerita tentang Tasha???”. Alex terus memujukku agar bersetuju untuk berjumpa dengan ayah Syikin. Menurut Alex Yayasan ismail akan mengadakan mesyuarat dalam masa terdekat dan ianya ada berkaitan dengan perjumpaan aku dengan ayah Syikin esok.

Perbualan kami aku anjakkan dengan mengemudikan topik cerita kepada Tasha. Sebelum tu aku bertanya dengan lebih lanjut tentang Yayasan Ismail, tentang ayah Syikin dan seterusnya memusatkan perkaitannya dengan aku dan Tasha. Hari masih lagi diawal pagi sebenarnya dan kami berdua sedang duduk berbual di kedai kopi setelah melewati ‘Tamu’ di Jalan Gaya Street Kota Kinabalu. Memang aku respek Alex ni, sebab banyak perkara dia tahu tentang keluarga Syikin. Tapi bila aku cuba kaitkan dengan Tasha, mesti Alex beri jawapan yang stereotype. Mesti dia akan kata “yang itu kau kena tanya dengan Syikin”, atau jawapan jawapan yang sewaktu dengannya. Agaknya bilalah aku akan mendapatkan maklumat kelas pertama dari mereka berdua ni. Peluang aku nak bertanya sendiri dekat Tasha dah tak mungkin, sebab dia dah ke London menyambung pelajaran ke sana.…

Kebelakangan ini Alex kelihatannya banyak berahsia daripadaku. Mungkin agaknya dia tak ingin masuk campur dengan urusan keluarga Syikin. Kekadang aku terasa memang ada sejarah tersembunyi yang aku tidak ketahui tentang keluarga Tasha dan Syikin. Aku akui yang aku semakin interesting untuk merungkai misteri itu. “Memang best meneroka dan mengintai di sepanjang Tamu di Jalan Gaya ini”, keterujaan hatiku berkenaan dengan budaya rakyat negeri Sabah yang versatile tidak mampu aku elakkan. Aura fizikal yang berwarna warni yang didendangkan diantara para pengunjung dengan penjual di sini terasa begitu istimewa. Kekalutan emosi aku tentang Tasha hilang begitu sahaja di lautan Tamu yang diadakan pada setiap hari Ahad ini. Ianya merupakan Tamu yang terbesar selain Tamu di Daerah Kota Belud. Ramai penjual beraksi di sini dengan barangan jualan masing masing. Mereka datang dari seluruh pelusuk negeri Sabah. Sebut sahaja apa jenis barang, semuanya ada dijual di sini.

(Keesokan harinya)

Tepat jam 10 pagi Alex dan Syikin membawaku untuk bertemu Encik Adam yang sedang menungguku di sebuah Hotel yang terkenal di bandar Kota Kinabalu. “Selamat pagi Encik Ramsah, saya Adam. Saya adalah peguam kepada keluarga Syikin.” Encik Adam mempelawaku menaiki kereta, aku tidak bercakap banyak. Aku cuma teringin nak mengetahui maksud sebenar perjumpaan ini. Kereta yang membawaku terus beredar dari Kota Kinabalu dan menuju ke suatu tempat yang aku sendiri tidak mengetahuinya. Perjumpaan ini diadakan di luar Bandar Kota Kinabalu. Terdapat jalan berpasir di sekililing perjalanan, seolah olah kami menuju ke pantai. Sejam kemudian perjalanan kami berhenti di sebuah kawasan luas di pinggir pantai. Rombongan kami yang menggunakan 2 buah kereta berhenti di situ. Encik Adam membawa aku keluar dari kereta untuk bertemu seseorang yang kelihatannya tidak berseorangan sedang menungguku di tepi pantai.

Encik Adam berbisik kepadaku, “lihat di sana dekat pantai.” Aku memandang ke arah pantai seperti yang dituding oleh jari telunjuk Encik Adam. Kelihatan ayah Syikin dengan 2 orang lelaki yang agak lanjut usia sedang berjalan di tepi pantai sambil berbual. Encik Adam menyuruh aku pergi menemui mereka. Hatiku terasa sikit berdebar kerana belum pernah berjumpa dengan Encik Ibrahim iaitu ayah Syikin. Aku terus menghampiri mereka bertiga dan nampaknya mereka memang tak sabar menunggu kedatanganku. “Assalamualaikum” aku memberi salam kepada mereka. “Walaikumsalam Ramsah, perkenalkan Mr. Smith dan Mr. Rudolf”. Aku bersalaman dengan mereka bertiga.
Encik Ibrahim memberitahuku yang Yayasan Ismail banyak melakukan kerja amal seperti pendidikan sejarah tempatan dan pemuliharaan hutan.

Seperkara lagi ialah mengenai perniagaan Syarikat Arwah Ayah Tasha, Encik Ibrahim ada menyebut tentang pembidaan kontrak Kerajaan British yang sedang mereka usahakan. “Maaf Encik Ibrahim, saya masih tidak faham”, aku cuba menarik perhatian ayah Syikin tentang apa pertalian yang dia ceritakan dengan diriku. Aku kemudian menyambung lagi “rasanya, saya tak perlu tahu tentang semua ini, maaf kalau saya kurang jelas”. Encik Ibrahim tersenyum dan cuba mengelak dari menjawab pertanyaanku tadi lalu berkata “Ramsah, Mr. Smith adalah peguam kepada keluarga Tasha selepas kematian ayah Tasha, manakala Mr. Rudolf adalah bekas peguam kepada arwah ayah Tasha. Atas permintaan arwah ibu Tasha saya telah bersetuju untuk mengendalikan Yayasan Ismail selama 19 tahun. Saya juga memegang jawatan Pengerusi bersama dalam Syarikat ayah Tasha sementara menunggu Tasha genap berusia 21 tahun. Tahun depan sepatutnya secara rasmi Tasha akan mengambil alih tanggungjawab ini daripada saya”. Aku masih tidak faham dan kemudian mengemukakan persoalan lagi“Jadi, apa pula perkaitan dengan saya???”

Encik Ibrahim kemudian membuka tirai rahsia mereka “Gentleman, explain to him”, Encik Ibrahim beralih pandang kepada 2 rakannya. Mr. Smith berkata “now look son, the late Ismail’s wealth were meant to be inherited by Tasha and her mother” kelihatan Mr. Rudolf menganggukkan kepalanya tanda menyokong pernyataan kata kata dari Mr Smith tadi. Mr. Smith menambah lagi “5 years ago I witnessed a letter written by Tasha and signed by Tasha, her mother and me”. Mereka menceritakan bahawa aku lah pewaris tunggal yg berhak keatas harta kekayaan ayah Tasha. Ini kerana menurut wasiat surat Tasha sekiranya dia tiada atau tidak fit pada usia 21 tahun utk memegang amanah maka dia akan mewariskan harta sepenuhnya kepada ibunya dan diriku 50%/50%. Menurut mereka lagi Tasha tidak mengetahui perkara ini memandangkan dia hilang ingatan, sementara ibu Tasha pula sudah meninggal. Ini bermakna aku mewarisi seluruh kekayaan yg ada.

Perkara tersebut menjadi antara isi kandungan di dalam surat balasan dari Tasha terhadap surat surat yang aku kirim dahulu. Namun surat surat itu tidak sampai ketanganku kerana disembunyikan oleh ibu Tasha setelah mendapat nasihat daripada ayah Syikin. “Encik Ramsah, surat surat itu ada dalam simpanan saya”, ayah Syikin menerangkan padaku tentang surat itu. Dia memberitahuku yang surat persetujuan tentang pindahmilik seluruh harta milik ayah Tasha kepadaku telah disediakan.

Aku tak tahu apa nak fikir, fikiranku buntu. Sudah tentu perkara ini merupakan suatu kejutan bagiku. “So bagaimana Encik Ramsah??”. Pertanyaan Encik Ibrahim itu masih tidak dapat membuka mindaku. Aku kaku tidak menjawab. Apa harus kukatakan pada keluargaku nanti. Aku semakin keliru, otakku seakan beku bila memikikirkannya “apakah ini yang Tasha mahu, sehingga sanggup menyerahkan semua kekayaan miliknya kepadaku. Tapi kenapa dan untuk apa, dan kenapa pula aku yang Tasha pilih???”. Encik Ibrahim dan 2 rakannya cuma tersenyum melihat keberadaan diriku ketika itu yang nyata kebingungan. Aku memang kelihatan begitu naïf pada diri mereka.

Sekembalinya dari berjumpa dengan mereka, aku terus sahaja balik ke rumah. Aku kena cepat dan harus pantas memandangkan aku kena kembali ke Ranau. Aku menelepon ke Pejabat di Ranau meminta cuti sehari kerana tak sempat datang kerja untuk hari Isnin ini. Aku tidak memberitahu keluargaku tentang berita baru yang terjadi padaku pagi tadi. Aku mengambil keputusan untuk berhenti kerja jika perkara ini betul betul berlaku padaku. Itulah yang muncul buat masa ini dari dalam benak fikiranku. Kata kata ayah Syikin dan 2 rakannya masih bermain difikiranku. Sepanjang hari aku berkurung di dalam bilik berseorangan memikirkan apa yang sedang terjadi padaku. Perkara ini memang tidak masuk akal akan berlaku. Lagipun terlalu deras pusaran hidup Tasha yang menghanyut dan melemaskan aku. Kekadang rasa menyesal pun ada kerana Tasha muncul semula dalam hidupku.

Cerita Seterusnya Ranau Rindu Yang Hampir Hilang - Sinopsis

Cerita Sebelumnya Tasha Melanjutkan Pelajaran Ke Eropah

Kenapa Perempuan tak boleh kahwin 4 ????

2016-03-07T07:00:00.002-08:00

Assalamualaikum dan salam sejahtera,

Persoalan serupa sebegini mungkin menjadi antara persoalan yang memerlukan pemikiran yang tajam untuk memahaminya. Saya pernah terbaca di media bertulis tentangnya. Menurut pemikiran Islam yang berlandaskan Al Quran dan ketentuan Allah berkenaan fitrah manusia, maka jawapan yang diberi memang sungguh memukau fikiran saya.

Kenapa Perempuan tak boleh kahwin 4 ????, atau kenapa lelaki dibenarkan berkahwin 4 dalam ajaran islam. Kita tidak membincangkan soal layak atau tidak lelaki tertentu untuk berkahwin 4 atau maknanya memiliki 4 isteri dalam masa yang sama. Tetapi di sini bermaksud mengapa lelaki dibenarkan berbuat demikian dan tidak pula bagi wanita.

Memang ada aturannya dunia ini, kerana Allah S.W.T sendiri telah menyatakan yang setiap ciptaannya memiliki pasangan atau terdapat 2 gender yang berbeza. Ini termasuklah bentuk kehidupan selain manusia, contohnya binatang dan tumbuh tumbuhan. Maka sudah tentu ada sebab terhadap penciptaan sebegitu rupa.

Baiklah, mari saya sampaikan jawapan kepada tajuk "Kenapa Perempuan tak boleh kahwin 4 ????".
Ini bukan jawapan saya, tetapi hasil dari pembacaan sumber yang pernah saya temui di media bertulis. Ini juga boleh menjadi jawapan kepada umat Islam sekiranya ada pihak yang ingin mengetahui kenapa dan mengapa tentang persoalan tersebut (Topik).

Alkisah, maka penghuraian yang diberikan memang amat rasional. Mari kita mulakan diskusi minda diantara diri anda dan sumber yang akan cuba saya sampaikan ini.

........................

1. Semua anak anak yang dilahirkan adalah daripada ibunya yang mengandungkan mereka. Sudah tentu perempuanlah yang akan mengandung dan beranak.

2. Namun semua anak anak itu akan di bin kan dengan nama ayah atau bapa mereka.

Kalau menurut logik No. 1 & 2, maka mari kita selusuri analogi di bawah berikut :

Terdapat satu Teko Teh untuk 4 cawan.

Teko Teh tersebut memiliki isi teh yang akan dituang dan memenuhi keempat empat cawan tersebut.

Keempat empat cawan tadi diketahui mendapatkan teh daripada satu Teko tadi....saya ulang diketahui.

........................

Baik, cuba anda bayangkan kalau kita tuang semula atau masukkan semula semua teh dalam 4 cawan tadi ke dalam Teko ?????

Dah faham ????

Belum ????

Tak apa, mari saya jelaskan.

...............................

Ya...sudah tentu teh tersebut akan bercampur dan kita tidak dapat bezakan yang mana berasal dari cawan yang mana....bukan begitu ke ????...betulkan !!!!

Tak faham lagi ????

Tak apa....biar saya perhalusi dalam ertikata sebenar dan lebih mudah.

Zuriat berasal dari tubuh sang lelaki..sama seperti Hawa yang berasal dari Adam.

Jadi, bagaimana mungkin cawan(perempuan) boleh memberi kepada Teko(lelaki), sedangkan teh tersebut dihasilkan di dalam Teko dan kemudiannya dituangkan kepada cawan cawan tersebut.

Masih tak faham ke ????

Baik, katalah perempuan boleh kahwin 4 lelaki dalam masa yang sama atau bermaksud dibenarkan memiliki 4 orang suami dalam masa yang sama....

Ni dia....Sekiranya perempuan tersebut mengandung dan mempunyai 4 suami dan kemudian melahirkan anak...

Soooo...persoalannya siapa bapa sebenar anak tersebut....

Harap anda faham lah ..... until next time....

mahu terus membaca..anda mungkin berminat posting berikut

kisah-perdebatan diantara si alim dan atheist

sesungguhnya akal manusia itu tunduk dengan kebijaksanaan Allah

Kenapa Food Cost % bulan ni tinggi ???

2016-02-14T04:28:00.001-08:00

Hii semua,

anda mungkin membaca post ini disebabkan samada anda seorang Cost Controller (Hotel/Resort/Outlet), F&B Manager, Financial Controller, atau mungkin GM/Owner sesebuah F&B outlet.

Baik, biar saya terangkan maksud tajuk kali ni.

1. CARA PENGIRAAN

Food Cost % adalah kos peratus bilamana kos Food/makanan dibahagikan dengan hasil/keuntungan/revenue Food/makanan anda (Net/Bersih).

Contoh di sini ialah katakan anda menjual Nasi Lemak dgn harga RM5.00 (Net/Bersih - tolak GST/Service charge, atau charge2 yg lain). Jadi revenue = RM5.00

Manakala kosnya pula seperti nasi + santan + telur - daun pisang + minyak + dan sbgainya. Katakan kos makanan tersebut berjumlah RM2.50 (bersih - tidak termasuk kos operasi seperti gaji pekerja, sewa kedai dan sebagainya.

Oleh itu Kos % Food/makanan = RM2.50 dibahagikan dengan RM5.00 = 50%

2. BUDGET KOS %

Kita katakan kos tersebut tinggi haya bilamana ianya melebihi budget/belanjawan yg telah ditetapkan.

Contoh Nasi Lemak tadi...kita telah membuat kajian bahawa budget kos cuma 50%, maka kita tetapkan kos tersebut pada tahap 50%. Inilah cara menetapkan budget kos %. Maka dari sini kita tahu sekiranya kos kita tinggi atau berada pada tahap budget yg telah ditetapkan.

3. KOS % SEBENAR

Di dalam industri perniagaan outlet pemakanan, terdapat banyak MENU yg disediakan. Oleh itu Average atau purata kos% akan ditetapkan sebagai Budget Kos % pada keseluruhannya. Yakni harus dihitung jumlah Total semua kos% yg telah ditetapkan.

Perlu diingat tidak semua Menu akan mempunyai Kos % yg sama. Ini harus ditetapkan berdasarkan Polisi Organisasi masing2 yg menjurus kepada Polisi Harga. Ianya bersifat taktikal samada untuk jangka masa panjang atau pendek mengikut keadaan perniagaan semasa. Contohnya Promosi (mengikut musim perayaan), Penghabisan Stok (Yield Management), dan sebagainya.

Pun begitu, ini cuma pada Ala Carte sahaja. Harga Buffet pula agak sukar ditentukan Kos% kerana ia mempunyai cara pengiraan yg berbeza. Di posting yg lain nanti saya akan perincikan.

4. PERKARA LAIN YG PERLU DIKETAHUI TENTANG KOS %

Food/makanan Kos% juga mendapat impak daripada akaun lain seperti Staff Canteen, Non Revenue Function, Room Turndown, giveaway, OC & ENT, dan sebagainya.

Maksud di sini ialah, semua transfer credit keluar daripada Kos haruslah dibuat sekiranya perkara2 tersebut terdapat pada bulan tersebut.

5. KENAIKAN HARGA BARANG

Perkara ini sangat penting dan merupakan faktor utama menyumbang kepada kenaikan Kos. Barangan kegunaan utama (Mahal/kuantit besar pengunaan) harusla di monitor selalu. Lebih mudah sekiranya terdapat sistem tender bagi mengekang sebarang kenaikan kos yg drastik.

6. SISTEM PERAKAUNAN GENERAL LEDGER YG TALLY DGN SISTEM F&B

Pembelian atau Purchasing haruslah negotiate harga yg betul dan akhirnya Receiving membuat pemeriksaan dan pengrekodan/Posting yg betul. Perkara seperti harga/kuantiti/kualiti haruslah diperiksa bersama dengan Cost Controller.

Posting oleh pihak Receiving pula haruslah dengan kod akaun yg betul yg mengasingkan kod stock/inventory daripada kod direct expenses yg lain.

Selepas itu pihak General Ledger (Akaun) pula haruslah merekod semula ke dalam sistem perakaunan mereka seperti apa yg telah direkodkan di dalam sistem F&B oleh pihak Receiving. Ianya haruslah sama/Tally.

7. BANQUET FUNCTION

Kerap kali Banquet merupakan penyumbang margin utama yg membantu kepada prestasi kos. Maka Revenue Banquet yg tinggi adalah lebih baik. Ini disebabkan setiap hidangan yg disediakan adalah mengikut kepada jumlah Pax/kuantiti yg hadir.

Kos Food/makanan di sini awal2 lagi sudah boleh ditentukan. Ini tidak berlaku kepada Buffet (Breakfast/Lunch/Dinner) pada sesebuah Main Outlet.

8. FIZIKAL INVENTORY (OPENING & CLOSING)

Inventory atau stocktake memang jelas penting dan tidak boleh berlaku sebarang kesilapan. Opening Inventory haruslah betul, yakni F&B System = General Ledger.

9. REVENUE CUKUPKAH TIDAK ???

Mengikut pengalaman saya, sekiranya kos % tinggi....perkara pertama yg perlu dilihat ialah Revenue Function. Penting untuk kita memeriksa Income Audit dan bertanya dengan Chef/F&B department tentang Revenue mereka. Mereka seharusnya monitor semua revenue setiap function. Daily Revenue Report (DRR) harus mereka ketahui.

Di sini sekiranya penghujung bulan terdapat Function besar, maka harus diketahui samada revenue tersebut di post pada bulan tersebut atau next month.

Disamping itu, setiap Event (Event Order/EO) haruslah tepat dan dipersetujui oleh semua pihak. F&B/Chef harus tahu Revenue & Kos breakdown. Jika ianya tidak berpihak kepada mereka, maka mereka harus usahakan.

PENUTUP

OK....sekarang saya ringkaskan untuk menjawab persoalan "Kenapa Food Cost % bulan ni tinggi ???

Sebelum menjawab, anda kena periksa 9 perkara di atas tadi.

Lepas tu baru bertindak

Periksa Top Selling Ala Carte anda...KOS %

Periksa Wastage Buffet anda....kasi bangun itu Chef !!!!

Semua di atas penting.

JUMPA LAGI...

Anda mungkin berminat membaca post berikut:

Halangan Dan Cabaran Dalam Membina Ketamadunan Islam

KENAPA FIZIKAL INVENTORY TAK TALLY DENGAN GENERAL LEDGER (GL) ????

2016-01-25T09:43:00.000-08:00

Assalamualaikum semua...

Tajuk kali ni memang perlu diketahui oleh semua Cost Controller atau sesiapa yang terlibat dalam bidang ini.

Saya akan tekankan kepada bidang F&B, walaubagaimanapun ianya juga terpakai untuk bidang2 yang lain.

Pada penutupan akaun bulanan, semua baki akaun akan dibawa untuk menghasilkan akaun Profit & Loss(P&L)/Akaun Untung Rugi. Bahagian Kos dan Perbelanjaan adalah yang terbesar di dalam keseluruhan P&L. Akaun Inventory/Stok ini akan terdapat pada BALANCE SHEET yang merekodkan asset inventory.

Baik, mari kita tengok istilahnya terlebih dahulu...

FIZIKAL INVENTORY - jumlah baki penutup atau closing inventory pada akaun penutup. Biasanya pada akhir setiap bulan. Tarikh akhir pengiraan memang tidak sama, bergantung kepada setiap organisasi (Hotel/F&B Outlet/dan lain2).

TALLY - bermaksud jumlah nilai/value Fizikal Inventory adalah bersamaan dengan apa yang direkodkan di dalam akaun (General Ledger/Lejar Am).

GENERAL LEDGER - Lejar Am, merupakan akaun umum yg padanya termasuk Akaun Inventory. Di sini ianya bermaksud samada inventory/stok makanan (Food Inventory) / minuman/beverage /General Items, atau Tobacco dan sebagainya.

Saya pendekkan dan terus kpd jawapan kepada tajuk di atas, kerana proses merekod ke dalam F&B sistem dan kemudian General Ledger itu agak panjang. Mungkin di post yang lain akan saya huraikan.....

FIZIKAL INVENTORY haruslah dibuat ke atas semua stok yang mempunyai kod perakaunan sebagai stok/inventory sahaja. 'Kod Perakaunan'/Account Code tersebut haruslah ditentukan pada awalnya semasa merekod 'item baru ke dalam F&B sistem.....Cluenya seperti di bawah:

1. Barang2 makanan/minuman/tobacco merupakan 'Revenue' atau saleable - oleh itu nilai yang berkurang merupakan kos. Namun perlu diingat ada sebahagian tertentu mungkin juga telah digunakan sebagai 'expenses/perbelanjaan seperti staff meal - Staff Cafe/Officer Check (OC)/Entertaiment/GM Expenses atau other expenses related seperti event tertentu yang perlu di charge kepada account code yang tepat dan dikeluarkan daripada akaun inventory/stok.

Untuk Staff Cafe/Kantin - terdapat 2 cara berbeza, iaitu invois haruslah direkodkan samada sebagai inventory/stok atau terus sebagai staff meal. Cara terbaik adalah rekodkan sebagai inventory/stok dan pada penutupan akaun bulanan mestilah ditolak keluar kepada expenses staff meal. Pada post yang lain saya akan huraikan.

2. Barang2 lain yang mempunyai value yang tinggi memandangkan perlu penyimpanan stok yang banyak. General item seperti 'Guest Supplies' (tisu..etc.), Stationary & Printing (kertas A4/pen), Cleaning (Chemical), dan juga barang2 Engineering/maintenance seperti bulb/lampu/Diesel/petrol...etc.).....Pada penghujung bulan..perbezaan stok antara opening vs closing akan di charge sebagai expenses/perbelanjaan mengikut pengunaan ke dalam akaun tertentu.

Saya harap anda jelas tentang huraian tadi. Sekali lagi saya cuba pendekkan dan terus kepada jawapan tajuk kita pada kali ini.....apa tajuknya post kali ini...

KENAPA FIZIKAL INVENTORY TAK TALLY DENGAN GENERAL LEDGER (GL) ????

Ya..saat yang ditunggu telah tiba....Pada penutup akaun tahunan/Year End Closing...masa ni lah Pihak Auditor luar yang datang akan memeriksa perkara atau tajuk kita pada kali ini. Saya sudah banyak kali melalui perkara ini, maka itulah saya ingin berkongsi tips dan ilmu yang sedikit ini demi perkongsian bersama dengan anda semua yang berminat. Saya telah berkecimpung dalam bidang Cost Control Perhotelan/Resort selama 12 tahun. Maka dengar ini...kadang2..tidak semua lah...even Financial Controller/Finance Manager or Accountant pun kadangkala bengang juga kerana akhirnya akhirnya terpaksa melakukan AUDIT ADJUSTMENT pada setiap kali YEAR END CLOSING...

TIPSnya seperti berikut:

1. Pastikan jumlah nilai/value opening akaun inventory (F&B System) = dengan GL.

2. Pastikan jumlah nilai/value Purchases/Pembelian (F&B System) = dengan GL

3. Pastikan account code pada jumlah nilai/value Purchase/Pembelian kedua2nya sama.

4. Pastikan Setting/Treatment Akaun Staff Kantin/Cafe/ dibuat dengan cara yang betul. Maknanya, kalau pada awalnya sudah di charge sebagai direct expenses ke Staff Meal, maka janganlah pula dikira lagi sebagai fizikal inventory. Atau jika sebaliknya maka harus pada penutup akaun ditolak daripada inventory agar tidak dikira sebagai F&B kos.

5. Segala barang2 berkaitan yang dipindah/transfer daripada Outlet/Store ke Staff Canteen/GM/other Department atau lain2 event haruslah di entrykan atau di charge dalam F&B Sistem dan disertakan dalam Journal Voucher(JV) untuk rekod dalam GL.

6. Timely posting - maknanya kecilkan kemungkinan untuk lari daripada perkara ini. Timely posting atau merekod pada masa yang tepat amat penting. Kerana kadang2 terdapat Supplier menghantar barang dahulu sedangkan invois belum direkodkan kerana masalah2 tertentu seperti kehilangan invois/PO/PR atau mungkin penghantaran barang belum sempurna sepenuhnya seperti mengikut PO.

Akhir sekali....Perakaunan memang tugasnya untuk mengimbang atau balancing...maka sebarang adjustment pada akaun inventory memang akan sentiasa ada. Tapi mustahil angka balancing itu untuk mencecah ratusan ribu. Jika perkara ini berlaku maka No.5 di atas (Staff Kantin) adalah perkara yang dahulu anda perlu selesaikan.

JUMPA LAGI...

TASHA MELANJUTKAN PELAJARAN KE EROPAH (RRYHH bahagian 2.5)

2015-10-13T09:16:00.002-07:00

(Sebulan kemudian)

Bulan November kini menjelma. Hampir sebulan Tasha telah ke Kuala Lumpur. Sejak peristiwa tanah runtuh tersebut, aku tidak pernah berjumpa Tasha. Alex menceritakan tentang keluarga Syikin yang mahukan Tasha menyambung pelajarannya ke Eropah? Alex sendiri tidak mempunyai maklumat tentang lawatan Ayah Syikin bersama Tasha ke Ranau tempohari. Tasha telah kembali ke Kuala Lumpur. Aku sebenarnya teringin sangat nak tahu perkara sebenar.

“Ram, ada beberapa pesanan dari Syikin”, Alex memulakan cerita diawal pagi. Hari ini adalah hari keluarga sebuah Koperasi yang terbesar di Ranau. Aku dan Alex turut serta sebagai wakil Ranau dan ibu pejabat Kota Kinabalu. “Larian mini marathon di sekitar Pekan Kundasang akan dimulakan sebentar lagi” , pengumuman telah dibuat dan aku tidak respon kepada pernyataan Alex tentang pesanan dari Syikin tersebut. Pekan Kundasang adalah pekan yang cantik di kaki gunung kinabalu, ia terletak di daerah ranau. Keindahan persekitaran pekan Kundasang begitu mengasyikkan. Pasti persekitaran hebat sebegini dapat menyihatkan minda dan badan. Walaupun langit agak mendung, namun cuaca begitu segar. Acara larian ini menarik ramai peserta yang terdiri daripada komuniti di sekitar Kundasang.

Alex membiarkan saja diriku yang bagai tidak tertarik dengan mukadimah darinya. Siapa lagi yang harus menelaah dan menoreh mitos tentang Tasha? “Alahai!!! Larian telah dimulakan. Jumlah peserta begitu ramai. Aku berlari seadanya memandangkan kudrat yang tak seberapa. Mengerah tenaga di tanah pergunungan tak sama dengan di tanah ketinggian yang biasa. Maksudnya, oksigen begitu nipis dan menyebabkan kesukaran untuk bernafas. “Kesukaran bernafas pernah terjadi kepada Tasha semasa kami bersama 5 tahun dulu....??? ”. Kenapa tiba-tiba beberapa bilah ingatan yang hilang muncul semula. Rasanya seperti bilah kipas yang semakin lengkap dan semakin kuat hembusan anginnya, kini terasa torehan memori itu semakin dalam.

Laluan jalan jalan kampung menjadi trek larian. Aku sendiri kurang pasti samada pernah atau tidak melalui atau singgah di kampung kampung tersebut. “Abang!!! Nak air? , seorang pembantu remaja wanita menghulurkan segelas air kepadaku. Tanpa aku sedari, rupanya aku sedang duduk di tepi jalan. Dalam keadaan tercungap-cungap kepenatan, baru terfikir nak cari Alex, badanku terasa begitu letih. Aku memang kurang bersenam. “Jauh lagi ke adik”, “lebih kurang 4km cam tu ”. “mmmm...baik aku habiskan larian”, aku mesti sampai ke garisan penamat walaupun terasa sangat letih. Terdapat ramai orang memberikan sokongan di sepanjang pinggir jalan.

Nampaknya larian mini marathon sejauh 7km ni baru sampai dipertengahan . Aku kuatkan semangat untuk menghabiskan baki larian. Dalam pada itu hujan mulai turun dengan lebatnya. Kelihatan para peserta yang lain terus berlari merobek rantaian hujan yang turun. Udara lembab dan basah serta angin dingin menyebabkan tubuhku menggeletar kesejukan. Aku yang berlari tanpa teman tiba tiba terasa seperti Tasha berlari bersamaku, atau mungkin memang kami pernah berlari dalam hujan suatu masa dahulu? “Sudah sampai masanya untuk kamu mendapatkan surat itu!!!”, terdengar seseorang berkata sesuatu daripada kerumunan orang ramai di pinggir jalan. Aku memperlahankan larian sambil melihat ke arah belakang. Seperti ada seseorang cuba memberitahuku sesuatu atau cuma mindaku memanipulasi pendengaranku. Aku tidak memperdulikan suara tadi dan terus berlari.
Larian baru saja ditamatkan. Acara penyampaian hadiah menutup majlis hari keluarga pada hari ini. Mana agaknya Alex? Agaknya dia telah kembali ke hotel penginapannya. Nanti malam aku akan pergi berjumpa dengan Alex.

(Siapa Tasha sebenarnya?)

Malam itu, aku dan Alex keluar makan malam. Kami mengunjungi kedai makan berdekatan Pekan Kundasang. Badanku terasa begitu letih. Alex juga kelihatan kepenatan selepas menyertai larian petang tadi. Makanan malam ini terasa begitu menyelerakan bagi kami berdua. Pekan Kundasang begitu popular sebagai pekan utama bagi pendaki Gunung Kinabalu. Banyak rumah rehat serta hotel dibangunkan di sini. “Tak nampak pun kamu tadi Lex masa larian tu?”, kami masih berbual tentang larian petang tadi.

“Aku tak habiskan larian sebenarnya”, Alex menghirup kopi panas sambil memberitahu yang dirinya membatalkan hasrat untuk menghabiskan larian disebabkan kemungkinan hujan akan turun. “Apalah kau ni Lex, aku pun basah juga dalam hujan. Best juga lari masuk kampung, naik turun bukit”. Aku terus bertanya tentang pesanan dari Syikin yang cuba disampaikan oleh Alex sejurus sebelum larian dimulakan petang tadi.... “kau kata Syikin pesan sesuatu..apa dia?”. Alex mengambil masa yang agak lama untuk membalas pertanyaan dariku. Agaknya dia kekenyangan lantaran terlebih makan tadi. Sementara itu suasana dipersekitaran kedai makan tersebut agak sibuk. Terdapat ramai pengunjung sedang menjamu selera.

“Tak boleh cakap banyak Ram, cukuplah kalau aku kata....Ayah Syikin nak kau jauhi Tasha”. “Apa..???”, aku termanggu seketika semacam terkilan dengan mesej yang Alex sampaikan kepadaku. Aku pun langsung meneguk kopi yang semakin hilang panasnya dan meminta segelas kopi panas yang baru sebagai ganti. “mmmm...Lex...aku kurang faham...”, sebenarnya mesej yang sedang cuba disampaikan oleh Alex kepadaku kurang jelas. Menurut Alex, Tasha akan ke London bagi melanjutkan pelajarannya di sana. Aku sebenarnya gembira dengan berita tersebut. Bukanlah sesuatu yang aneh bagi orang muda seperti Tasha untuk berhajat menimba ilmu di luar negara. “Alex!, kau masih belum memberitahu aku satu perkara. Kenapa mesti aku nak tahu semua ni?”

Alex kemudian dengan panjang lebar menceritakan semuanya yang perlu aku ketahui. Ibu bapa Tasha bercerai setahun sebelum ayahnya meninggal dunia dalam keadaan yang penuh misteri. Arwah ayah Tasha iaitu Datuk Ismail adalah seorang ahli perniagaan yang cukup berjaya. Kekayaan beliau mencecah ratusan juta ringgit hasil kerja keras bertahun lamanya. Perniagaannya melangkaui sempadan antarabangsa bersama kerjasama syarikat syarikat di Eropah dan Asia. Beliau bermula dengan perkongsian bersama seorang sahabat akrabnya yang menjadi rakan kongsi sejak sekian lama. Namun persahabatan itu berakhir setelah kedua duanya tidak sehaluan didalam menentukan halatuju syarikat mereka. Permusuhan yang telah bermula menyebabkan banyak perebutan peluang diantara mereka berdua memandangkan mereka mempunyai kemahiran perniagaan yang sama. Mereka kemudian menubuhkan syarikat baru masing masing hasil dari pepecahan perkongsian perniagaan sebelum itu.

Tasha adalah anak tunggal kepada Datuk Ismail dan pewaris sah kekayaan dan harta beliau. Namun begitu segala bentuk kekayaan yang bakal dimiliki oleh Tasha cuma boleh diperolehi sesudah Tasha berusia 21 tahun. Perkara tersebut terkandung di dalam surat amanah waris yang ditandatangani oleh Datuk Ismail sendiri. Ini bermakna sudah 19 tahun kekayaan arwah Datuk Ismail ditadbir dibawah Yayasan Ismail yang diwujudkan oleh arwah Datuk Ismail. Yayasan Ismail dipengerusikan oleh ayah Syikin iaitu Tuan Syed Ibrahim.

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Cerita Seterusnya - Surat Tasha

Cerita Sebelumnya - wanita termuda terkaya di Malaysia

(RRYHH bhg 2.4) WANITA TERMUDA TERKAYA DI MALAYSIA

2015-10-13T09:14:00.002-07:00

Okestra alam semulajadi masih memilih untuk mengalunkan irama percikan renyai renyai air hujan dan basah dingin. Pagi ini adalah hari terakhir sebelum aku kembali ke Pekan Ranau. Selesai bersarapan aku seperti biasa berjalan kaki ke ibu pejabat Jabatan Pembangunan Koperasi yang terletak kira-kira 30 minit perjalanan kaki dari Ibu Pejabat Polis Karamunsing KK. Sekaki payung masih mampu membuatkan bajuku agak lembab akibat manik manik hujam monsun di bulan Disember akibat tempias tiupan angin . Hari ini aku perlu menyelesaikan beberapa laporan dari Pejabat Cawangan Ranau untuk di serahkan kepada Pengarah Negeri Sabah.

Seperti biasa aku bersama Alex yang masih bertugas di Ibu Pejabat KK. “Ram....kejap lagi kita turun minum...mmmm...ada orang nak jumpa kau”, Alex menyampaikan pesan seseorang yang mahu berjumpa denganku. “Nak jumpa aku???....siapa Lex????, aku bertanya kepada Alex sambil terfikir siapa pula yang berminat berjumpa diriku selain daripada ahli-ahli koperasi dibawah selenggaraan kawasanku. “ikut saja lah ram, adalah hal sikit”. “baiklah Lex...bagi aku berjumpa Pengarah dulu dan lepas tu kita turun minum dan jumpa orang tu....tapi lepas tu kau tolong hantar aku ke bus stop”, “jangan risau ram...hari ni Tasha yang hantar kau ke Ranau”. “Apa...oh ye ke???...baguslah macam tu”, aku gembira bila mendapat tahu Tasha akan menghantar aku ke Ranau.

(Setelah berjumpa Pengarah) “Done...jom Lex kita minum”, kami terus saja turun dan keluar dari kawasan Wisma Dang Bandang dan mencari kedai minum yang biasa kami kunjungi iaitu kedai soto Pak Abu. Nampaknya Syikin bersama Tasha sedang minum di meja dalam ruang kedai. Aku dan Alex terus saja menuju ke tempat mereka. “Selamat pagi Syikin....hii!! Tasha”, Tasha kelihatan begitu ceria pada pagi ini. Jelas dia seperti tak sabar nak ke Ranau. Sambil minum pagi Tasha berkata sesuatu kepada kami “sepatutnya Tasha ambik order untuk ram kan!!!”, aku segera menemplak dan berkata “ahhh...tak payah Tasha!!!...jangan nak memandai....takda sapa nak mandi soto hari ni”. Kami semua tergelak bila mengingati peristiwa 5 tahun dulu, yang pasti hanya aku yang merakam cerita itu sedangkan Alex dan Syikin cuma mendengar cerita dariku tentangnya. Sementara Tasha pula mungkin mendengar cerita dari mereka sahaja dan tidak mungkin mengingatinya. Aku mengerling mata kearah Tasha yang masih ketawa, dalam diam Tasha tiba-tiba membisu. Mungkin kerana memikirkan yang dialah sebenarnya pelakon utama bersamaku didalam cerita tersebut dan tidak harus mengungkit kembali benda yang jiwanya sendiri tak terusik.

“Kenapa Tasha nak ke Ranau???”, pertanyaan itu terkeluar dari mulutku tanpa dirancang. Syikin dengan pantas menjawab soalan tersebut bagi pihak Tasha “sebenarnya inilah kali pertama Tasha akan kembali ke Ranau setelah sekian lama berada di luar Sabah, tapi ram...mmmm kami akan ditemani oleh ayah saya sekali. Kami Cuma nak bawa Tasha melihat disekitar Ranau dan kalau ram ada masa....boleh juga ram ikut sama”. “ye ke, maknanya Syikin ikut sekali lah ni???....kalau macam tu aku tak nak kacau lah Syikin, mungkin ayah kamu ada urusan peribadi” aku mencelah setelah merasakan yang mereka ada misi tersendiri memandangkan mereka pernah menetap di Ranau sebelum ni.

“So...Syikin ambik cuti dua hari untuk menemani ayah dan Tasha ke ranau. Balik dari ranau, sebelah malam Tasha akan terus fly ke KL”. “ahhhh...Tasha nak balik KL???..buat apa nak balik KL???” aku tertanya tanya dan berharap Tasha berkata sesuatu. “Ram, maaf lah. Sebenarnya Tasha datang ke Sabah atas urusan keluarga dan kebetulan berkenalan dengan Ram dalam waktu yang singkat ini. Itupun atas permintaan Syikin” kata kata Tasha itu bagai mengejutkanku dari mimpi. Kemudian Tasha menyambung lagi “Tasha jangka akan ada orang dari Yayasan Ismail datang berjumpa dengan Ram. Sebenarnya Tasha tak nak dah menyusahkan sesiapa lagi seperti sebelum ni”. Aku tak mahu berfikir lebih panjang. Yang nyata hidup Tasha bukan urusan aku. Tapi pelik? Apa itu Yayasan Ismail? “maaf Syikin...Tasha...ahhh...ram, ada benda nak sampaikan pada pegawai audit Ranau...mari naik opis jap!!!” Alex memotong cerita kami, aku faham Alex cuba meleraikan isu berkenaan Tasha yang sedang kami bahaskan.

Aku dan Alex keluar dari kedai minum Pak Abu. “Ram...jom cari kedai minum lain, ada perkara nak aku bagi tau dekat kau!!!”, suara Alex seakan menyembunyikan sesuatu dan semacam perlu untuk diluahkan. “ok...ok...Alex!!!....aku dan Tasha takda apa apa hubungan. Mungkin cuma sebagai kawan lama saja. Agaknya aku tidak perlu tahu tentang dia, cukuplah Tasha yang aku kenal 5 tahun dulu. Tasha tak perlukan aku. Tolong hantar aku ke terminal bas sekarang juga.....mmmm...takpa lah...gini...biar aku ke bas stand sendiri. Aku harap kau dan Syikin tidak ambil hati. Aku pergi dulu!!!”. “Ram...Ram...tunggu dulu. Ada benda penting kau perlu tahu tentang Tasha.”

Alex bergegas mendapatkan aku yang sedang cuba meninggalkan perbualan diantara kami. Aku cuba berlalu pergi secepat mungkin ke terminal bas. Namun baru beberapa langkah, Alex mencapai dan menarik bahuku dari arah belakang dan berkata “Ram!!! Kau kena dengar cerita dari aku dulu berkenaan tentang Tasha”. Aku terus berpusing dan menghadap ke arah Alex dan menghembuskan nafas keluar sehabis habisnya. “Alex, apa lagi yang aku nak dari Tasha, cuba kau bagi aku jawapan kenapa aku masih nak mencari ‘Tasha’, maksud aku Tasha yang aku kenal 5 tahun dulu.... ada apa dengan Tasha????....Tasha tak kenal aku....dia tak rasa macam yang aku rasa....kenapa mesti dia nak buang masa untuk cuba mengingati aku???”. Alex tersenyum dan membalas soalan aku itu “kalau kau nak tahu, maka perlu untuk kau terus ‘interested’ dengan Tasha!!!”

Suasana senyap seketika diantara aku dan Alex. Kami berada di luar pintu masuk Wisma Dang Bandang. “Apa pun Lex, aku rasa aku tidak perlu terlibat dengan hidup Tasha, ya aku tahu aku kesiankan nasib dia yang...ahhh...hilang ingatan...apa lagi...ayah dah meninggal sejak berusia 2 tahun...ibu Tasha juga telah meninggal...so what???....Tapi aku tak berkaitan dan tak seinci pun wujud dalam diari baru hidup dia sekarang ni!!!”. “Tapi ram...kan kau kata nak tolong kembalikan ingatan Tasha”, (sedang kami hangat berbicara) “maaf kepada kamu berdua. Alex...saya diarah oleh Tuan Syed Ibrahim untuk membawa Syikin dan Tasha ke Ranau sekarang juga. Tuan Syed Ibrahim telah bergerak kira kira 15 minit yang lalu”.

“Sorry Lex, mmmmm...tu siapa???” aku bertanya Alex tentang lelaki yang baru beredar sesudah menyampaikan mesej dari seseorang. “Rashid, dia pembantu peribadi kepada Tuan Syed Ibrahim iaitu ayah Syikin”. “Biar betul...pembantu peribadi....mmmm...ayah Syikin ada pembantu peribadi”, fikiranku semakin buntu. “So....kau tak nak ikut ke....maksud aku tumpang sekali dengan dia orang ke Ranau”. “hissh...rasanya tak payahlah Lex....segan pula...anyway...anything update je lah...aku nak gerak dah ni...ok...see you Lex”. “Baiklah Ram, jumpa lagi”. Aku meninggalkan Alex, Syikin dan Tasha tanpa mahu memikirkan sangat hal hal perbadi Tasha dan sepupunya Syikin. “Tapi apa pula kaitannya dengan cerita Tasha tentang Yayasan Ismail dan kononnya berkemungkinan ada orang nak berjumpa aku...mmmm???, minda aku berpusar tentang teori diri Tasha, Syikin, dan tentang diriku. Malangnya otak ini masih keliru dan terbatas maklumat yang boleh dicapai.

Aku sudah tiba di terminal bas Pantai Barat Sabah. Bas akan bertolak jam 2 petang. Agaknya Syikin dan ayahnya sudah berada di Pekan Ranau. “Tak boleh ke kalau tak fikir tentang mereka dan Ranau”, hatiku memarahi benak fikiranku sendiri. Semacam konflik dalam sejarah hidupku yang sebelum ini begitu ceria tanpa kelibat Tasha. Sekarang dah jam 1.15 tengahari. Perut terasa lapar, tapi tak sempat agaknya nak duduk makan. Lebih baik aku beli bun dan air kotak saja. Baik aku singgah ke kedai buku berdekatan untuk membeli majalah muzik dan mendekati perkembangan industri hiburan seni tempatan dan tanahair, boleh juga dibaca semasa menaiki bas ke Ranau nanti. Aku suka kepada semua jenis bahan bacaan. Kewangan, ekonomi, korporat, sukan dan semestinya seni muzik. Namun, itu menjadi masalah kepada diriku yang punya kecenderungan dalam semua bidang. Aku jenis yang cepat bosan.

Terdapat deretan kedai berdekatan Terminal Bas. Aku pun terus menyeberangi jalan untuk ke sana. Aku perasan jam dinding di kedai kek tempat aku memilih bun dan air kotak sudah menunjukkan jam 1.45 tengahari. “ni memang tak sempat nak kedai buku”, aku terasa masa semakin singkat dan aku terus keluar dari kedai kek tersebut selepas membayar barangan yang dibeli. Dalam pada itu aku sempat membeli surat khabar di kedai runcit bersebelahan dengan kedai kek yang aku kunjungi tadi. Rata rata semua surat khabar tempatan Sabah menyiarkan laporan kaji cuaca tentang hujan lebat yang dijangka berlarutan hingga ke bulan Mac tahun depan. Juga terdapat amaran tentang kemungkinan kejadian tanah runtuh di lereng lereng tanah tinggi disepanjang perjalanan bermula dari Daerah Tamparuli. Daerah Tamparuli merupakan jalan persinggahan dan tempat bermulanya pendakian perjalanan semua kenderaan yang ingin ke Pantai Timur Sabah. Laluan inilah yang digunakan untuk ke Sandakan, Lahad Datu, Semporna, dan Tawau.

Aku masih menunggu isyarat dari van yang bakal aku naiki ke Ranau. Tapi jam 2 petang telah berlalu , nampaknya jadual bertolak mungkin akan dilanjutkan. Mungkin van tersebut belum mempunyai penumpang yang cukup. Aku menyambung semula membaca akhbar sambil duduk di ruang menunggu. Aku mengambil sebatang rokok dan menyedut asap rokok yang berjenama Dunhill itu. Dalam pada itu angin yang terus bertiup dalam keadaan masih hujan menyelak surat khabar yang aku baca. Terpampang cerita tentang “wanita termuda terkaya di Malaysia”. Aku tak kisah kalau sesiapa menjadi kaya. Tapi ada sesuatu yang menyinar dari tajuk cerita ni. ‘Wanita termuda?’, aku terus saja melayan info berkenaan. Bersumberkan ‘Reuters’ iaitu agensi berita dari luar negara..... “...dia mungkin bakal memiliki apa saja termasuklah musuh yang telah lama menanti.....dikatakan aset utamanya yang sebenar adalah ingatannya yang telah hilang. Sejauh mana beliau akan menguasai warisan kekayaan keluarganya akan bergantung kepada sejauh mana dia mengenali siapa diri dan keluarganya?”. “Maaf adik, van tak jadi jalan sebab ada tanah runtuh dekat Kundasang”. alamak!!!, nampaknya aku kena usaha cari kenderaan lain, atau mungkin meminta cuti sehingga jalan diperbaiki.

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cerita selanjutnya - Tasha melanjutkan pelajaran ke Eropah

cerita sebelumnya - berita dari BBC London

BERITA DARI BBC LONDON ( RRYHH bhg2.3)

2015-10-13T09:11:00.001-07:00

‘Huhhh....kuatnya bunyi guntur’. Tanpa aku sedari rupanya aku akhirnya terlelap dan tertidur. Namun perut kosong memaksaku bangun dari katil. Pakcik Blues rupanya berada di ruang tamu sedang menonton perlawanan bolasepak Piala Dunia di kaca TV. Aku terus menuju ke dapur. Angin kuat menyebabkan air hujan membasahi gigi tingkap kaca. Tempias hujan masuk melalui celah bawah pintu balkoni luar dapur. Bunyi deruan angin berserta guruh selepas kilat berterusan menguasai bening malam. Aku pantas mencapai lauk pauk yang sedia terhidang dan makan bersama nasi yang aku ambil dari periuk nasi elektrik.

Selesai makan lewat malam aku terus masuk ke bilik tidur semula. ‘Kuat sangat bunyi TV di ruang tamu ni’, aku terganggu dengan kebisingan suasana lantaran audio daripada TV yang sedang ditonton oleh Pakcik Blues. Bunyi sorakan penonton kedengaran seolah olah aku berada di dalam stadium bolasepak, aku lantas menghidupkan siaran radio. Radio milikku di sebelah kiri katil tidurku sering menjadi temanku semasa di bilik tidur. Aku suka siaran BBC, iaitu siaran langsung dari London. Selain bahasa inggerisnya yang baku, aku juga suka mendengar berita luar negara dari Radio BBC London sebagai alternatif kepada berita CNN Amerika Syarikat. Aku merasakan seperti berada di Eropah bila setiap kali mengikuti cerita perkembangan secara langsung oleh stesen penyiaran negara ‘Union Jack’ itu.

‘Malaysian Consortium might fail in a bid to secure the biggest deal of the year in an international race to win a contract of becoming the most important partner of Great Britain Government long term project....Edward Michael our BBC correspondence in Kuala Lumpur has the story.....

Bill: Edward...could you tell us whats happening?...

Edward: thanks Bill...it was the most promising news months ago regarding the possibility of sealing a mutual agreements among members of this Malaysian Consortium here in Malaysia. But now it seems vague in reaching even the ground works as the board members of the biggest members of the consortium unable to find a consensus of whose to lead the consortium.

Bill: what is actually dragging the decision...would it be a failure of communication among them? I mean....mmmm... the supposed girl that hold the biggest share....is she still not elligible in a sense of legitimately perform as the owner of the Group Company or Group CEO.

Edward: Well...it is not quite clear Bill.....the only news what I have now is that medical official statement report will conclude over her health state....and this is the reason why the Tender Committee of Project asiggned by British Government might reject Malaysian Consortium Proposal after received many feedback from others interested bidders world wide.

Bill: thx Edward.....Edward Michael from Kuala Lumpur Malaysia.

‘Ni cerita apa pula?...mmmm????....Baik aku tidur, aku pun matikan siaran radio BBC dan zzzzzzz.

bersambung

cerita selanjutnya - wanita termuda terkaya

cerita sebelumnya - Back To The Future

adam cute baby

2015-06-21T08:47:00.001-07:00

SHELL REFINING COMPANY MALAYSIA : 2015 MARKETING ANALYSES

2015-04-22T02:41:00.000-07:00

Executive Summary

1.0 Company Background & Objectives

2.0 Situational Analysis

2.1 Market Analysis

2.2 Target Market

2.3 Market Demographics

2.3.1 Consumer Segments

2.3.2 Business Market Segments

2.3.3 Behaviour Factors

2.4 Market Needs

2.5 Market Trend

2.6 Market Growth

3.0 Company Analysis (SWOT ANALYSIS)

4.0 Competitor analysis

4.1 Financial Performance 2014

4.2 Organization Size

4.3 Market Share

4.4 Comparative Product Quality

4.5 Growth

4.6 Available Capital & Resources

4.7 Image & Positioning

4.8 Marketing Strategic Partner

5.0 Marketing Elements

5.1 The Products

5.1.1 Refinery Products

5.1.2 Crude Oil

5.1.3 On The Road

5.1.4 Fuels

5.1.5 Oils & Lubricants

5.1.6 Solution For Business

5.2 Price

5.3 Distribution Channels

5.4 Promotion

6.0 Marketing Strategy

6.1 Mission

6.2 Marketing Objective

7.0 Implementation & Control

Conclusion

References

1. COMPANY BACKGROUND AND OBJECTIVES

SRC is the supplier for Shell Malaysia products, was formed in 1960 and is a public listed company with 49% public participation.

At its plant in Port Dickson, its produces a comprehensive range of petroleum products, most of which are consumed within Malaysia. In 1999 the Company completed its RM 1.4 billion investment in Malaysia's first Long Residue Catalytic Cracking (LRCC), a medium-sized simple refinery complex refinery capable of processing 125 kbpd (thousand barrels per day). The LRCC has quadrupled the refinery's LPG production and doubled its motor gasoline. It has also enabled the refinery to manufacture propylene for the first time - a highly valued feedstock for the petrochemical industry.

2. SITUATION ANALYSIS

2.1 MARKET ANALYSIS

As the background of this paper suggests that SRC main products are petroleum, petrochemical, and diesel with the new diesel processing unit called ‘Hijau’. Then, we will explore in depth the surrounding matters related to these products. To start let us define the business terms of ‘downstream’ as it is the business of SRC. (Strategic Report, 2014, 2014,p. 8) Shell definition of ‘downstream’ is refining and marketing activities for oil products and chemicals. Refining includes manufacturing, supply and shipping of crude oil. Marketing sells a range of products including fuels, lubricants, bitumen and liquefied petroleum gas (LPG) for home, transport and industrial use, chemicals produces and markets petrochemicals for industrial customers, including the raw materials for plastics, coatings and detergents. Downstream also trades Shell’s hydrocarbons and other energy-related products, supplies the Downstream businesses and provides shipping services. Additionally, Downstream oversees Shell’s interests in alternative energy (including biofuels but excluding wind).

Bloomberg had been cited saying (Oil continues slump as global glut expands, 2015, para 3) “Oil has renewed its slump after losing almost 50 per cent last year as US crude stockpiles expand to the highest levels in more than three decades, even as drillers idled the number of active rigs to the fewest since 2011. OPEC maintained its quota at 30 million barrels a day in November, resisting calls to curb output amid surging supply from shale producers”.

This by far the reason with Shell Refining Company Malaysia (SRC) reported (Shell Refining Company FY2014 Results Impacted By Falling Oil Prices, 2015, para 1) that the company announces revenue of RM14.3 billion YTD Q4-2014, but with impairment loss of RM461.The revenue registered is 3% lower than the same period in 2013. It also posted after-tax loss of RM 1,188.7 million in 2014 compared to an after-tax loss of RM155.9 million in 2013. Losses were mainly due to fall in oil price.

“In 2013, comparatively, the company recorded a stockholding gain of RM95.5 million, which resulted in operational losses of RM251.5million. The refinery processed 37.9 million barrels of crude oil, and this is higher by 1% as compared to 2013”, as stated in Shell 2014 Report (Shell Refining Company FY2014 Results Impacted By Falling Oil Prices, 2015, para 2).

Amir Bakar the Managing Director of the Shell Refining Company (Federation of Malaya) Berhad said that, (Shell Refining Company FY2014 Results Impacted By Falling Oil Prices, 2015, para 4-6), “ “The Company will continue to pursue operational excellence, proactive margin improvement and cost effectiveness whilst maintaining a strong Health, Safety and Environment performance”.

In lieu to the turbulence scenario and commitment given by the SRC and Shell Malaysia top management, thus any information about customer will be leveraged on how to serve and feed their needs.

2.2 TARGET MARKET

Below is the Target Market as stated in the global Shell report (Strategic Report, 2015, p.40) globally and by Shell Malaysia locally:

Ø Retail, Lubricants, Business To Business, and Chemicals

2.3 MARKET DEMOGRAPHICS

Shell Refinery Company under Shell Malaysia has customer consist of Consumers end users and Business Markets as following:

2.3.1 CONSUMERS SEGMENT –

(“Shell at Glance”, n.d., para 4), there are 1,000,000 retail customers served daily with more than 950 geographically Retail Station in Malaysia, where else (Strategic Report, 2015, p.40) close to 43,000 Shell-branded retail stations in over 70 countries at the end of 2014. More than 100 years’ experiences in fuel development and in recent years have concentrated on developing fuels with special formulations designed to clean engines and improve performance. Shell V-Power brand in more sell in more than 60 countries.

Shell products is for fuel automobile consumption and suit to all type of person that can drive with ‘quality and safe driving’ in their mind

2.3.2 BUSINESS MARKETS SEGMENT-

Shell Malaysia provides its products for industrial and commercial customers in Malaysia and aviation industry. They are big size companies. In Malaysia Shell has appointed nationwide approved agent.

On the other hand globally Shell Global was reported stated (Strategic Report, 2015, p.40) “Our Business to Business (B2B) activities encompass the sale of fuels and speciality products and services to a broad range of commercial customers.

Shell Aviation fuels more than 7,000 aircraft every day at approximately 800 airports in around 40 countries and Shell Malaysia served 175 aircrafts daily… for industrial machinery in the manufacturing, mining, power generation, agricultural and construction sectors.

(“Shell at Glance”, n.d., para 4) 600 types of lubricants made for various sectors in Malaysia alone. Further explained by Shell Global “Across approximately 100 countries we make, market or sell technically-advanced lubricants not only for passenger cars, trucks and coaches but also for industrial machinery in the manufacturing, mining, power generation, agriculture and construction sectors (“Strategic Report”, 2015, p.40).

In manufacturing (“Shell at Glance”, n.d., para 4) 125,000 barrels are produce in refinery production daily in Malaysia. It has also enabled the refinery to manufacture propylene. At Global scale (“Strategic Report”, 2015, p.40) “….plants produce a range of base chemicals, including ethylene, propylene and aromatics, as well as intermediate chemicals, such as styrene monomer, propylene oxide, solvents, detergent alcohols, ethylene oxide and ethylene glycol. We have the capacity to produce nearly 6 million tonnes of ethylene a year”.

2.3.3 Behaviour Factors

For consumers, since the price is determined by floating managed system and as under controlled goods items then it is meaningless to compare in terms of price. The only thing is which one can suits their preference based on their preference. Thus, Shell should take advantage of being the pioneer leader as established worldwide companies may attract customers easily.

2.4 MARKET NEEDS

Consumer, be it the industries and consumers are aware of the green house effects. As such technological driven is at its utmost driver to affected petroleum and petrochemicals industry over the future. Thus the cheapest, renewable, and safest products are required.

(Strategic Report, 2014, p. 5) “In the long term, we expect demand for energy to continue to rise as populations and prosperity increase. Billions of people across the developing world need better access to energy to improve their lives.

(Strategic Report, 2014, p. 8) “Such levels of investment in R&D enable us to advance technologies that help us access new resources and better meet the needs of our customers and partners….As in 2014, in 2015 we continue to focus strongly on technologies that support our various businesses and reduce the environmental footprint of our operations and products”. This by far is meant to reduce CO2 emission as the global related authorities have set priority to use more LNG then gas.

2.5 MARKET TREND

REFINING AND PETROCHEMICAL MARKET TRENDS

Industry refining margins were higher on average in 2014 than in 2013 in the key refining hubs of the USA and Singapore, and were little changed in Europe. In particular, margins improved in the USA where increased domestic crude oil and natural gas production lowered oil acquisition costs (relative to international prices). Some demand growth, especially around the summer driving season in the USA, also contributed to higher US Gulf Coast margins. In 2015, increased demand for middle distillates is expected to be a key driver of refining margins, supported by demand for gasoline in the middle of the year.

In Chemicals, industry naphtha cracker margins increased from 2013, particularly in Asia where there was less cracker capacity available. US ethane cracker margins were high relative to naphtha cracker margins in other regions due to ample ethane supply. The outlook for petrochemicals for 2015 is dependent on the growth of the global economy, especially in Asia, and developments in raw material prices.

Source: (Strategic Report, 2014,p. 15)

2.6 MARKET GROWTH

Shell has projected the global gas and oil demand and supply as stated in their report (Shell, 2015, p.14) Reflecting the economic conditions described above, global oil demand rose by 0.7% (0.6 million barrels per day (b/d)) in 2014, according to the International Energy Agency’s (IEA) January 2015 Oil Market Report. The IEA repeatedly revised down its oil demand growth estimate for the year from 1.4 million b/d in early 2014. Demand grew in emerging economies, while remaining almost flat in advanced economies.

On the non-OPEC supply side, the US Energy Information Administration

Reported that another year of continued supply growth in the Lower 48 US states: in 2014 supply grew by some 1 million b/d year-on-year. As a consequence of somewhat reduced demand growth and strong non-OPEC supply growth, oil prices fell from about $110 per barrel (/b) in mid-2014 to $75/b just ahead of the November OPEC meeting at which the members decided to maintain their production at 30 million b/d, rather than to reduce their production to balance non-OPEC supply growth. The market interpreted this decision as an increased risk of oversupply and oil prices further declined to lows of around $54/b in December.

3. COMPANY ANALYSIS

At the moment 90% of refined products produced by SRC are sold in Malaysia (“SHELL MALAYSIA DOWNSTREAM – REFINING”, 2014, p. 5).

SRC gets its raw supplies for refinery from Malaysia (40%) far east Australia & Africa (32%), and Russia (28%) (“SRC REFINERY INTAKE _ SOURCES OF SUPPLY”, 2014, p. 16).

Meanwhile, SRC next data is SRC’s Turn Over by Products as produced for June 2014 :

Gas Oil – 44%, Motor Gasoline – 38%, Jet Fuel – 9%, LPG – 4%, Propylene – 2%, HCO – 2%, TOPS – 1%

Source: (“SRC TURNOVER PRODUCTS”, 2014, p. 17)

SWOT ANALYSIS

STRENGTH

1. (“Highlights”, n.d., para 3-5) “With over 900 service stations, Shell has the leading market share in the petroleum retail business in Malaysia. Our fuels are tailored to improve engine and environmental performance…..Shell is the only petrol retailer in the country to offer premium fuels through Shell V-Power Racing and Shell Diesel with Fuel Economy formula….In Malaysia, we make and sell more than 600 different lubricants for the automotive sector, heavy-duty transport, food processing and power generation. We are the lubricants market leader in Sabah and Sarawak”

2. PROJECT HIJAU diesel – big capital to swift operation.“Known as Project Hijau, SRC last year constructed and commissioned a 6,000-tonne/day diesel processing plant at the refinery, the company said in its 2013 annual report (Robert, 2015, para 4-5). In an effort to improve refining margins at Port Dickson, SRC last year constructed and commissioned a 6,000-tonne/day diesel processing plant at the refinery, the company said in its 2013 annual report (OGJ Online, Sept. 29, 2010).

3. R&D - Shell Global. (2015, para 9), “Such levels of investment in R&D enable us to advance technologies that help us access new resources and better meet the needs of our customers and partners”…. Shell Global,“As in 2014, in 2015 we continue to focus strongly on technologies that support our various businesses and reduce the environmental footprint of our operations and products”.

WEAKNESS

1. An erosion of our business reputation - Shell Global. (2015, para 9), “would have a negative impact on our brand, our ability to secure new resources and our licence to operate – Our challenge is to ensure that all employees and contractors, more than 100,000 in total, comply with these Principles and Code. Failure – real or perceived – to follow these Principles, or other real or perceived failures of governance or regulatory compliance, could harm our reputation”.

OPPORTUNITIES

1. Infrastructure world class – Malaysian Government has tremendously fully support by providing good policies on Oil & Gas and petrochemical industries. A good governance of long term vision by Malaysian Government has uplifted the industries. To compete with the oil refining and storage hub in Singapore, Petronas plans to build a RM60 billion Refinery And Petrochemicals Integrated Development (RAPID) complex in Pengerang, Johor by the end of 2017 (“Refining, Storage and Transit”, 2014, p.6). In short the player has been supported by the Malaysian Government.

2. Tax incentive for Petrochemical industry - MIDA. ( n.d., p.8) A corporate tax rate of 25% applies to both local and foreign-owned companies in Malaysia. A wide range of tax incentives is also available to these companies. These incentives are constantly reviewed by the government to ensure that companies in Malaysia maintain their competitive edge.

3. Incentives for Manufacturing Companies, MIDA. ( n.d., p.8) :

• Pioneer Status: Income tax exemption of 70% or 100% on the statutory income for five years; or

• Investment Tax Allowance: Investment tax allowance of 60% or 100% on the qualifying capital expenditure for five years. The allowance can be utilised to offset against 70% or 100% of the statutory income.

• Reinvestment Allowance: Reinvestment allowance of 60% for 15 years on the qualifying capital expenditure. The allowance can be offset against 70% or 100% of the statutory income.

• Accelerated Capital Allowance: An accelerated capital allowance consisting of an initial allowance of 40% and an annual allowance of 20% is available for three years after the reinvestment allowance period.

Incentives for High Technology Companies

• Pioneer Status with a tax exemption of 100% on the statutory income for five years; or

• Investment Tax Allowance of 60% on the qualifying capital expenditure for five years which can be offset against 100% of the statutory income.

Incentives for Strategic Projects

• Pioneer Status with a tax exemption of 100% on the statutory income for ten years; or

• Investment Tax Allowance of 100% on the qualifying capital expenditure for five years which can be offset against 100% of the statutory income.

Pre-packaged Incentives

· Customised packages that cover tax and non-tax incentives.

· Incentives to Strengthen Industrial Linkages

· Incentives for R&D

General Incentives

• Industrial Building Allowance, Tariff Related Incentives, Tax Incentives for Small and Medium Enterprises to register patent and trademarks.

Incentives for Growth Above and below:

Among the business organisations foreign investors can approach for assistance is the Malaysian International Chamber of Commerce & Industry which represents business communities from about 40 countries.

THREATS

1. Future competition locally – Oil & Gas operator in Malaysia are subject to be given contract by Petronas based on Act 1974. There are many Oil and Gas contractors nowadays in Malaysia. (“Marginal Oil Fields Development”, 2014, p.3) over the past few years, Petronas has initiated Risk Sharing Contracts (RSC) for marginal oil fields development replacing the Production Sharing Contract PSC)…Petronas had identified between 25 and 27 to be awarded to RSC contractors for development. As of January 2014, four RSCs were awarded and successes have been achieved from some of the contract areas, namely the Berantai Field which first achieved gas production in October 2012, while oil gushed forth from the Balai Cluster in November last year (“Marginal Oil Fields Development”, 2014, p.3). This will limit Shell Malaysia capacity in producing oil and subsequently lower SRC production.

2. Government run companies – (Strategic Report”, 2015, p.9), “Today, these government-run companies control vastly greater quantities of oil and gas resources than the major, publicly held oil and gas companies. Government-run entities have access to significant resources and may be motivated by political or other factors in their business decisions, which may harm our competitive position or hinder our access to desirable projects.

3. (“What can it actually do?”, 2014, No. 11) “It has mentioned in its 2013 Annual Report that the challenge is coming mainly from the complex and mega refining capacity surge in the Asia Middle Eastern region….This is changing the supply-demand balances in such a way that refining margins are under pressure.

4. Oil Price drop – due to oversupply and low in demand with SRC reported (Shell Refining Company FY2014 Results Impacted By Falling Oil Prices, 2015, para 1). But on the other hand, SRC will benefit as the raw material of oil supply become cheaper.

4. COMPETITOR ANALYSIS

The competitive analysis process presents 3 Petronas main downstream public listed companies, they are Petronas Dagangan Berhad, Petronas Gas Berhad, and Petronas Chemicals Berhad as the combined producers for Petronas petroleum/petrochemical and gas products and main competitors for Shell Refinery Malaysia. Keys analyses are as below :

4.1 Financial performance 2014

Petronas Q4 FY performance - (Khairul, 2015, para 6) “PetDag’s plummeting net profits in 4Q14 — down a whopping 99% due to the oil price slump –dragged down its entire FY14 financial results and doesn’t bode well for Petronas”.

Shell - (Shell Refining Company FY2014 Results Impacted By Falling Oil Prices, 2015, para 1) The revenue as reported in 2014 is “The revenue registered is 3% lower than the same period in 2013. It also posted after-tax loss of RM 1,188.7 million in 2014 compared to an after-tax loss of RM155.9 million in 2013. Losses were mainly due to fall in oil price”.

4.2 Organization Size

Ø Petronas – (Khairul, 2015, para 6) “PetDag’s retail business also includes the largest petroleum retail network in the country, with over 1,000 Petronas petrol stations and 725 Kedai Mesra convenience stores nationwide”.

Ø Shell - (“Shell at Glance”, n.d., para 4) “there are 1,000,000 retail customers served daily with more than 950 Retail Station in Malaysia”.

4.3 Market Share

In terms of market share Shell has 36% while Petronas 31% in Malaysia and the rest are others (Intan, 2014, para 15-16).

Meanwhile Petronas has 70% of share in Juet Fuel segment and the rest is including Shell (Intan, 2014, para 35).

4.4 Comparative Product Quality

In Malaysia, Petronas Dagangan Berhad is the main arm for Petronas. It is the main competitors for Shell Refinery Comapany of Malaysia. Christopher (2011, para 2) “Malaysia's own oil company, Petronas. Does it gives the best car fuel consumption?”. He further describes (Christopher, 2011, para 4)… “Judging from the typical long queue of cars at Shell and Petronas fuel pumps, it appears that Shell and Petronas are the two most popular petrol brands in Malaysia”. This is the scenario people giving comparison on both giants.

Petronas is the main player in Malaysia retail oil & gas finish products, this is due to its capability to sustain by backed by the Malaysian Government. Nevertheless Shell stick to its strategy and positioning to be the leader based on cost and quality and being the oldest company with good R&D. (INTERIM REPORT FOR THE THREE MONTHS ENDED 31 MARCH 2014, 2014, p. 18) Refinery margins are expected to be continuously under pressure. Operational and product quality will continue to remain the refinery’s key focus area to maximize margin opportunities.

4.5 Growth

RHB Research Institute says Shell has been expanding at the rate of 20 to 30 stations per year….“This implies a relatively less aggressive appetite versus PetDag’s 40 to 50 stations per year. “It remains to be seen if PetDag can eventually dethrone Shell’s leading position in the retail market,” it says in a note to clients (Intan, 2014, para 21 – 23).

4.6 Available Capital and Resources

Ø PETRONAS - in combined has many plants for refinery production in many location, they are 2 in Melaka 93,000 capacity (bbl/d) and 126,000 capacity (bbl/d), Kertih 40,000 crude distillation (bbl/d).

Ø Shell - The Company's oil refinery at Port Dickson produces a comprehensive range of petroleum products with its completed RM 1.4 billion investment in Malaysia's first Long Residue Catalytic Cracking (LRCC capable of processing 125 kbpd (thousand barrels per day). SRC also has the completed RM850 million investments on new diesel processing unit “Hijau”.

4.7 Image & Positioning

Both Shell and Petronas has been shaping the Oil & Gas industries in Malaysia. Stiff competition between the two giants has not giving much competitive advantage upon each other. The only thing is that Petronas is a National Petroleum company and backed by the Government.

Petronas is set to be the Market Leader in petroleum oil & gas industries. It always be the proud national Oil & Gas company for Malaysia, while being global payers it also trying to reach its customer by the slogan “MESRA”. At the same time Petronas also wants to secure its place in the technological primary as it invested in Formula 1 Racing.

Same with SRC, while also involved in technological advancement in Formula 1 Racing, it on the other hand will maintain itself as the cost leadership and being the oldest in the countries will bring a high quality R&D for the benefit of its customers with its premium and known quality products.

4.8 Marketing Strategic Partner

Ø Petronas - – (Khairul, 2015, para 7) “It also has international partnerships with various Formula One racing teams for its retail and lubricant businesses, including its current partner the Mercedes AMG Petronas Formula One team”.

Ø Shell – Shell has many strategic partner including ;

(‘The history of Shell's technical partnership with Ferrari”,n.d., picture 2012 500 not out) Shell’s technical partnership with Scuderia Ferrari reached a new milestone in 2012. At the Singapore Grand Prix the teams celebrated 500 Formula One races together – an incredible achievement marked with a specially designed ‘Shell 500 Races’ logo on the rear wing of the F2012.

5 MARKETING ELEMENTS

5.1 The Product

Shell Refining Company has listed its main products (“REFINING PROCESS”, n.d., para 1 – 6) as below:

5.1.1 Refinery Products

Shell Refining Company (SRC) produces the following petroleum products:

Ø Liquefied Petroleum Gas, or "LPG", Propylene, Gasoline, or Petrol, Jet Fuel, or Avtur, Gasoil, or Diesel, and Sulphur.

5.1.2 Crude Oil

SRC also produces a number of petroleum components which can either be sold or processed in the refinery.

Petroleum products are made from Crude Oil. There are many types of crude oil which come from many different sources around the world.

Selection of the right crude oil is a key part of the refining process. The decision as to what crude oil, or combination of crude oil, to process depends on many factors including; quality, availability, volume, and price.

Shipping costs (or "Freight") are another important element in crude oil selection and are determined by the size of the cargo and the distance from the supplier to the refinery.

SRC has many finish products. (“Products and Services”, n.d., bla bla bla) stated that SRC supplies to Shell Malaysia is divided into 2 categories. The categories and products & services are :

5.1.3 On the road

CARD – These cards are for the cashless, convenient, and secure way to buy fuel and other motor-related products. They are:

Ø Shell Card for Businesses, Bonus Link, Shell Citibank Credit Card,

Shell easiGO American Express Prepaid Card.

5.1.4 FUELS of which are Shell FuelSave and Shell V – Power.

5.1.5 OILS & LUBRICANTS, of which are produced for :

Ø Cars, Motorcycles, Trucks and heavy duty vehicles, Shell Lubricants Authorised Distributors, and Shell LubeMatch.

5.1.6 Solution For Business

Ø Shell Aviation

Every day at over 800 airports across more than 40 countries, Shell Aviation provides fuel for around 7,000 aircraft, refuelling a plane every 12 seconds. Shell Aviation’s customers range from the private pilot to the largest global airlines.

Ø Shell Bitumen

Shell Bitumen provides sustainable and cost-effective bitumen solutions for professional, trade and home-based needs.

Ø Shell Chemicals

Shell Chemicals companies operate around the world, making and supplying a range of petrochemicals that are used by our customers to make many different materials and end products.

Ø Shell Global Solutions

Shell Global Solutions helps improve its customers' business performance by providing leading-edge energy consulting and innovative technology.

5.2 PRICE

Malaysia’s retail fuel products are part of controlled goods. 2015 onwards there will be no more subsidies due to global price drop, means it will be managed under floating system mechanism. “New prices are fixed according to a managed float system, which is based on the monthly average world price of crude oil. The move was followed by a 4 sen decline in the price of RON95 from RM2.30 to RM2.26 per litre for the month of December” (Fiona, 2015, para 4).

As such Shell will continuously looks at its cost operational efficiency in order to mitigate any further losses amidst the uncertainties in oil price drops. It means its price will be based on the current price’s float system mechanism.

5.3 DISTRIBUTION CHANNELS

Kotler & Keller (2012, p. 437) describe marketing channel or distribution channel as a sets of interdependent organizations participating in the process of making product or services available. “With over 900 service stations, Shell has the leading market share in the petroleum retail business in Malaysia. Our fuels are tailored to improve engine and environmental performance. On the other hand the distribution of petroleum products once blended and tested they can then be delivered to the customers through ship, pipeline, road tanker, and rail car” (Product Distribution, n.d., para 18).

5.4 PROMOTION

Shell Malaysia has many promotion events and programs, they are (“Events and Promotions”, n.d., para 1-5) :

Ø Shell Helix Gift with Purchase, Shell Win Free Fuel, Shell Online Survey, Shell Fuel save College Competition 2014, and Target One Million. Other program has been realised in the past was Shell’s Pump and Stand to Win RM500,000 contest. Chai Lee, (2011) “At Shell, we believe in rewarding all of our loyal customers regardless of which products of ours they purchase. By the end of November, we would have rewarded more than 23,000 Malaysians for simply filling up with Shell”.

6 MARKETING STRATEGY

Although downstream operations has been reduced due to oil price uncertainty, nevertheless 20% given as strategic measures by Shell Global to cut cost has not prevent SRC from moves forward in 2015 in a quest to supply Shell Malaysia. Current Petronas growth is expected will surpasses Shell as the Market Leader in the near future, as such it is unadvisable to compete. Thus Shell alternative strategy will be the market cost leadership.

6.1 Mission

(“Our Mission”, n.d., para 1) it will “manufacturing and supplying oil products and services that satisfy the needs of our customers”.

6.2 Marketing Objective

(“Our Objectives”, n.d., para 3) Shell is committed to deliver sustainable excellence in business performance by focusing on meeting their customer requirements.

By far Shell Malaysia had decided, according to Annual General Meeting June 2014 (Shell Malaysia, 2014, p. 1), SRC will optimise refinery capability and stretch its processing constraints by continuing with the following measures:

Ø Processing cheaper crude with Hijau.

Ø Increase upgrading of fuel oil to gas oil.

Ø Drive improvement in energy efficiency.

Ø Continue to improve with strategies and initiatives that target cost and capital efficiency.

7 IMPLEMENTATION & CONTROL

Below are the keys to regulates implementation :

1. “Implementing energy efficiency measures in our operations” (Strategic Report, 2014 p. 50).

2. “….there is always the possibility that a new technology brings with it environmental impacts that have not been assessed, foreseen or determined to be harmful implemented” (Strategic Report, 2014 p. 54).

Below are the keys to regulates control :

1. “To improve returns and control costs during this period of low prices, we have also reduced our potential spending on organic growth by $15 billion for 2015-2017” (Strategic Report, 2014 p. 5).

2. Parts of our Downstream activities are subject to price controls in some countries. From time to time, cultural and political factors play a role in unprecedented and unanticipated judicial outcomes that could adversely affect Shell. If we do not comply with policies and regulations, this may result in regulatory investigations, litigation and ultimately sanctions. (Strategic Report, 2014 p. 10)

3. SAFETY – “Sustaining our licence to operate depends on maintaining the safety and reliability of our operations. We manage safety risk across our businesses through controls and compliance systems combined with a safety-focused culture.” (Strategic Report, 2014 p. 50).

CONCLUSION

SRC will focus on cost leadership by providing its customers with quality product, less emission, and financially objective.

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Prepared By : ram's Apr 2015

Kisah Perdebatan diantara Si Alim dengan Si Atheist

2015-03-06T05:56:00.000-08:00

Saya teringat kisah ini yg pernah saya baca dulu....ceritanya lebih kurang begini...ia mengisahkan tentang perdebatan yg bakal berlangsung diantara seorang alim yang akan menentang seorang yang tidak percaya akan kewujudan Tuhan......Pada hari yang dijanjikan dengan sekian tempat dan masa, maka berduyun2 datang untuk mengikuti akal kepintaran si Atheist dengan si Alim ugama ini....Si Atheist dan penonton telah lama menunggu tetapi si Alim tidak juga kunjung tiba........Namun selang waktu yg agak lama akhirnya muncul juga si Alim itu.......Ceritanya lebih kurang begini seterusnya.....ini saya ceritakan semula....

Kelewatan si Alim diperli oleh si Atheist dengan mengatakan "adakah tuhanmu mengajar untuk tidak menepati masa???". Si Alim berkata "sebenarnya dalam perjalanan saya ke sini, tiba2 hujan kuat dan jambatan yang menghubungkan tempat saya keseberang telah hanyut oleh banjir sungai. Setelah hujan beransur kurang...tiba2 sepohon pokok telah tumbang dan membentuk sebuah perahu dan perahu itulah yg saya gunakan untuk menyeberang sehinggalah saya mampu sampai di sini walaupun agak terlewat". Si Atheist kemudian menyampuk "nampaknya Tuhan kamu juga mengajar kamu untuk bercakap bohong". Si Alim bertanya pula "kenapa kamu si Atheist bercakap begitu.....Si Atheist memberi penerangan pula "Macamana pula kamu boleh kata sebuah perahu terbentuk dengan sendirinya daripada pokok yang tiba2 tumbang...mana logiknya tanpa pencipta perahu boleh terbuat sendiri"....orang ramai semua seakan bersetuju dengan si Atheist dengan merasakan si Alim cuba menipu untuk mengada2kan cerita untuk menutup kelewatan beliau dan sikap tidak menepati masa beliau. Orang ramai mula menunjukkan sokongan kepada si Atheist yang tidak percaya kpd Tuhan tersebut.

Pun begitu si Alim cuma tersenyum...Senyuman si Alim menambah kemarahan si Atheist yg masih marah dengan sikap tidak menepati masa dan alasan tidak logik si Alim tentang kelewatannya sampai tadi. Sesudah suasana reda si Alim pun berkata "nampaknya kita tidak perlu meneruskan sesi dialog ini lagi, kerana saudara (Si Atheist) sendiri telah menjawab kekeliruan pihak Tuan dan orang ramai tentang kebenaran kewujudan Tuhan yg satu".....Si Atheist dan orang ramai menjadi bingung...kemudian si Atheist menuntut penjelasan lebih lanjut dari si alim....si Alim menjelaskan "pihak saudara (si Atheist sendiri tidak percaya bagaimana mungkin perahu tadi boleh terbentuk sendiri tanpa pencipta....maka ini bermakna saudara (si Atheist) telah mengaku yg alam semesta ini dan kita manusia mesti ada Penciptanya....dan Pencipta yang Maha Agung itu adalah Dia Tuhan kita"

Rujukan asal adalah daripada hasil pembacaan saya yang kurang saya ketahui sumber asalnya.

KERANA NILA SETITIK ROSAK SUSU SEBELANGA

2015-02-19T06:55:00.001-08:00

Gatal pula tangan nak menulis...kebetulan tengah duduk di restoran Sri Sempelang Sinsuran K.Kinabalu. Waktu sekarang jam 9.55pm. Happy Chinese New Year to all rakyat Malaysia and seluruh dunia, terutamanya di Sabah . Tengah cuti CNY ni, check in dekat hotel budget. RM65 agak berbaloi berbanding the rest yang mengikut harga weekdays dan weekends. Apapun still consider mahal berbanding K.Lumpur somewhere in Petaling Street for budget hotel....WHY???mungkin due to still not enough budget hotel dekat KK ni compare to KL. So it means biz opportunity is still there.

Anyway, baru balik dari karaoke box dengan sister, anak, dan anak buah tadi. Terkejut juga so banyak KBox dekat Center Point Mall. Harga sejam around RM12.50 to RM15 for normal size room. Teringat pula dulu saya sering ke UTC Pudu KBox..harga sekitar RM13 sejam tapi bilik agak kecil berbanding KK.

Melalut jauh pula, terkenang K.Lumpur yang dah jauh di mata. Sebenarnya saya nak beri pendapat tentang isu SSKM...ya "Sabah Sarawak Keluar Malaysia". Definitely kalau nak keluar memang kena fikir secara mendalam. Apa isu sebenarnya???

Tahun 70an, Sandakan adalah bandar yang mempunyai sekurang kurangnya 30 jutawan dalam satu bandar dan itu merupakan rekod tertinggi pada masa itu berbanding dengan mana mana bandar di seluruh dunia....KAYA Kan!!!!.....Dan lagi dua orang dari Sabah merupakan orang yang ke6 dan ke7 terkaya di dunia....KAYA Kan!!!!....40 years later?????....KAYA Kah?????

Now, jarak antara kemerdekaan Tanah Melayu vs Sabah is only around 6 years (1957 vs 1963)....Let us compare KL vs KK...how many years agak2 perbezaan antara kedua dua bandaraya ini....6 years????...10...20...30????

When I was in Tioman, a friend Semenanjung guy told me that it was Sabahan past leaders fault on why there is a big gap between Sabah and Semenanjung in terms of development in general. We did had a very long and true experiences told by this man in his late 50's. So think of this?????....He might be true on his explanation to me...the one that he might not dare to say may be is most that Sabahan had been manipulated at that period of time. By saying this, I have to press that we should not blame all the new generation of Semenanjung people just because of our own past mistakes. It is not fair for us at the past and it is not fair for them now...remember the wise saying "KERANA NILA SETITIK ROSAK SUSU SEBELANGA".

To all Sabahan, lets be fair to all Malaysian!!!!....don’t creates scapegoat…don’t create silly and narrow minded movement…you are wrong to do that…be smart and wise…You are in a ship or car…don’t change the transport, instead see where the driver or captain heading us…It means participates pro actively inside not outside. Thinks of others…they are same as you…and that is to live harmony with each other. Forget the politician…we are the susu not the nila…get rid of the nila and not the susu and the belanga…If You Cannot Beat Them, then Join Them…the rest after that will be yours to drive your passengers….PEACE YOOO….

Everybody has a fair shares…rightly to say….Like me…kalau ada rezeki boleh belanja adik, anak, dan anak buah…biar sama merasa….Kalau nak kenyang sendiri..uiii naa bro itu tamak namanya dan menyalahi tata susila berkeluarga seperti semangat kita SEMALAYSIA…saya ada itu semangat SEMALAYSIA bah…ko ada????

HOTEL COST CONTROLLER P.1

2015-01-03T05:58:00.001-08:00

It's 3rd Jan 2015...I am in the mids of preparing all relevant report such as Inventory Closing, Cost Board, Journal Voucher (JV), Credit Out such as Officer Check (OC), etc...

A life as a Cost Controller doesn't seems much attraction to others or nobody bothers I should say...same like others in the Account & Finance related jobs. MONTH END CLOSING!!!!...more precisely the beginning or preparing the Profit & Loss Report....

Oh Yaa Hell!!!...

As I promised, let me elaborate a little bit further about Cost Control tasks and the eco system it attached with. Depends whether you are as a F&B CC or General CC. Your job would be more paramount if you are as a General CC, due to the loaded areas that you have to monitor. This merely because of Gen CC will have to look after all dept in lieu of their cost or expenses.

But basically, the COS or Cost Of Sales is generated by dividing the cost over revenue (%). Say you purchased item A for RM10 and sold at RM100, means the cost % will be 10 over 100 or 10%.

I will continue in the next posting.....see you

Happy New Year 2015

2015-01-01T07:33:00.003-08:00

Selamat Tahun Baru 2015....Secara peribadi, baik tinggalkan 2014 dan move forward in another level "2015"....Bunyinya memang sinonim...setiap tahun sama sahaja...yang berbeza ialah umur dan pengalaman kita.

"RESOLUTION" atau AZAM 2015????....just keep going!!!!

Analoginya mudah...tahu distance yang dituju - maknanya kemampuan kayuhan dan viability diri....tahu bila perlu tekan break, guna gear, dan guna steering...selebihnya bonus untuk anda.

distance atau jarak penting kerana itulah kayu ukur kemampuan yang perlu digunakan secara optima. Destinasi????....Priority tahap mana????....Penting sangatkah destinasi yang dituju? ataupun biasa kita dengar sebagai HALATUJU....

SABAR dulu!!!!! HALATUJU sebenarnya seperti umpan...umpan yang sentiasa berada dihadapan dan tak akan tercapai perfectly!!!....kenapa?????.....Ya benar!!!!....Tak akan ada projection yang benar2 gagah di arus laut yang bergelombang....SO????....bukankah KAPTEN Kapal akan mengoptimakan semua arus semulajadi yang tidak mungkin dapat dikawal itu????

Hotel Cost Controller

2014-12-30T02:48:00.002-08:00

Cost Controller (CC) is often left out due to Hotel's policies, in terms of its importance as a care taker. There are few Hotel Cost Controller, while many of them are F&B Cost Controller. What exactly the difference between them? A Hotel Cost Controller takes in charge of all cost and expenses related, at some extent up to CAPEX (capital expenditure) and OPEX ( operation expenditure) and some in charge of projects etc.

CC involves in every area, such as in operation, inventory management, procurement/tenders/purchasing, general ledger, reporting, projects, P&L,..etc. It all focuses in the area of minimises cost to maximises profit.
Before I proceed in length, it is organization's objective to keep all moves towards projected goals by meaning to achieved budget.

I will elaborate more in next posting.

HOW AIR ASIA MANAGEMENT MANAGING DOWNTURN 2008 TO 2009 - REVISIT

2014-12-18T04:03:00.003-08:00

INTRODUCTION

In the year 2008 to 2009, Malaysia had been hit by global financial crisis or downturn. United States of America (US) with its Mortgage subprime issues has had its links on fire all over the world. Inevitably, Malaysia also got affected due to high dependency to US market. This paper will analyse and evaluate those downturn issues on its management challenges upon Malaysian low cost airlines namely AirAsia.

(The Institute of Strategic and International Studies (ISIS) and University Malaya (UM), 2009) reported that US economic contracting sharply. Hence this will cast doubt on the Government’s 2020 plan. The report further explained that Malaysian GDP declined over the first two quarters of 2009 and was forecasted a shortfall of 26% of targeted 2020’s GDP. Malaysian Government had put stimulus packages to counter the falling aggregated demand on Malaysian economy.

As for airlines industry, oil is the main cost generated to fuel the business. Rembrandt, (2012) stated that “oil price appears to have played a role in the subprime crisis”, and this was the same tone expressed by Giuseppe Marconi (2009) as he mentioned a quote from Dr Nouriel that oil prices caused the 2009 financial crisis. AirAsia on the other hand did not get affected by these turbulent scenarios, neither it needed any intervention by local government during the downturn. As a matter of fact the motto ‘Now everyone can fly’has had much more to explored during the period of time. As an example the owner of AirAsia Tony Fernandez had expanding into the downturn as he reportedly to speak “At a time when most carriers capacity and cutting routes, AirAsia has been adding destination” (AirAsia Blog, 2009 para 1.) In 2008, he unwind his fuel hedges resulted a profit of 697.6 million ringgit in 2007 and to post a loss of 471.7 million ringgit in 2008. While other airlines were still locked in to higher prices, AirAsia get the full benefit of oil at $40 a barrel.

1. BACKGROUND

The year was 1993 as Hicom Bhd and Mofaz Air became AirAsia shareholders. Tony Fernandez took over the helm by acquiring AirAsia through Tune Air in December 2001. He was partnered by Dato’Pahamin Ab. Rajab as Chairman of AirAsia, Dato’Kamarudin bin Meranun as Deputy Group Chief Excitive Officer, AirAsia and Abdul Aziz bin Abu Bakar as Director of AirAsia. Although the price paid is at only RM1 but Tune Air assumed AirAsia debts of RM40 million. Their strategy is to become a low cost carrier, and AirAsia was the first in Asia in 2002.

AirAsia expanding since 2001 with fleet of 72 aircrafts to flies to 108 routes, which 61 of them are domestic. With 55 million guest flown with over 400 flights daily, whether from Thailand’s hubs, Malaysia, and Indonesia.

Financially, the new AirAsia CEO had made RM35 million net profit in 2003. As a leader in low cost carrier Airlines in South East Asian Fernanez transformed AirAsia into a big brand in three years later. In 2007 it was valued at RM4.5 billion (AirAsia Annual Report Corporate, 2007).AirAsia Berhad Annual Report, 2009 shown that AirAsia net profit keep increase since 2006 (RM202 million), 2007 (RM924 million), and drop to a loss of RM496 million in 2008, and 2009 (RM506 million). Despite economic downturn in 2009, AirAsia managed to recover to a net profit RM506 million. In 2009 AirAsia has a market capitalization of RM 2 billion.

In 2009, AirAsia Organizational Structure reflected in AirAsia Berhad Group of which comprises many business entities worldwide including business partners were as follows: :

AA Capital Ltd - 100%

AirAsia (Hong Kong) Ltd - 100%

AirAsia Go Holiday Co. Ltd - 49%

AirAsia Pte Ltd - 49%

PT Indonesia AirAsia - 49%

Thai AirAsia Co. Ltd - 49%

Airspace Communications Sdn Bhd - 100%

AirAsia (Mauritius) Ltd - 100%

AirAsia Go Holiday Sdn Bhd - 100%

AirAsia Corporate Services Limited - 100%

Aras Sejagat Sdn Bhd - 100%

Crunchtime Culinary Services Sdn Bhd - 100%

AirAsia (B) Sdn Bhd - 100%

Asian Contact Centres Sdn Bhd - 100%

Asia Air Limited - 100%

AirAsia Philippines Inc – 39.9%

AA International Ltd – 100%

(As at 31 December 2009)

Source: (AirAsia Berhad, 2009, p.15 – p.17)

As for organizational management structure, apart from those five founders of AirAsia mentioned earlier, there are others AirAsia’s Directors, they are :

Dato’ leong Khee Seong, Malaysian, aged 71, was appointed Independent Non-Executive Director of the Company on 8 October 2004. He is Chairman of the Audit Committee and a member of the Remuneration Committee of the Board.

Datuk Alias Bin Ali, Malaysian, aged 62, was appointed Independent Non-Executive Director of the Company on 23 September 2005. He is also the Chairman of the Remuneration Committee and a member of the Audit and Nomination Committees of the Board.

Dato’ Mohamed Khadar Bin Merican, Malaysian, aged 54, was appointed Independent Non-Executive Director of the Company on 10 September 2007. He is also a member of the Safety Review Board and Audit Committee of the Board.

Source: (AirAsia Berhad, 2009, p.15 – p.17)

The year 2008 to 2009 was really turbulence for everybody, but yet AirAsia Bhd triplet its advertising spending. AirAsia saw opportunities to expand beyond economic slowdown. “I always believe nothing is impossible and for me, at this time of uncertainty, a lot of opportunities are there for us to grab,” CEO Boss, Fernandes further explained in airasiafansclub.blogspot.com (2009). Later he stressed “... This is the best time for you to build your brand as others are taking a step backward,” he said.

In order to revise targets and goals during economic downturn, hence SWOT Analysis for AirAsia needed to be defined such as below :

Strengths, Weaknesses, Opportunities and Threats Analysis for AirAsia

1. Strengths

Air Asia has a very strong management team with strong links with governments and airline industry leaders. This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example, Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has helped AirAsia to open up and capture a sizeable market in Thailand. With their strong working relationship with Airbus, they managed to get big discount for aircraft purchase which is also more fuel efficient compared to Boeing 737 planes which is being used by many other airlines.

The management team is also very good in strategy formulation and execution. The strategy that they have formulated at the beginnings was a clever blend of proven strategies by other low cost airlines is US and Europe. They are Ryanair’s operational strategy (no frills, landing in secondary airport), Southwest’s people strategy (employee comes first) and Easyjet’s branding strategy (linking with other service providers like hotels, car rental).

AirAsia’s brand name is well established in Asia Pacific. Besides the normal print media advertising & promotions, AirAsia’s top management also capitalised on promotions through news by being very “media friendly” and freely sharing the latest information on Air Asia as well as the airline industry. Their partnership with other service providers such as hotels and hostels, car rental firms, hospitals (medical tourism), Citibank (AirAsia Citibank card) has created a very unique image among travellers. Alliance with Galileo GDS (Global Distribution System) that enables travel agents from around the world to check flight details and make bookings have also contributed to their string brand name. Air Asia’s local presence in few countries such as Indonesia (Indonesia AirAsia) and Thailand (Thai AirAsia) have successfully “elevated” the brand to become a regional brand beyond just Malaysia. The links with Manchaster United (one of the world’s most famous football teams) and AT&T Williams Formula One team have further boosted their image to a greater extend beyond just the this region.

AirAsia is the low cost leader in Asia. With the help of AirAsia Academy, AirAsia has successfully created a “low-cost airline mentality” among their workforce. The workforce is very flexible and high committed and very critical in making AirAsia the lowest cost airline in Asia.

The excellent utilization of IT have directly contributed to their promotional activities (email alerts and desktop widget which was jointly developed with Microsoft for new promotions), brand building exercise (with over 3 million hits per month and on the most widely surfed booking engines in the world) as well keep the cost low by enabling direct purchase of tickets by consumer thus saving on airline agent fees.

2. Weaknesses

Air Asia does not have its own maintenance, repair and overhaul (MRO) facility. It may be a good strategy when they first started with only Malaysia as the hub and few planes to maintain. But now, with few hubs (Malaysia, Thailand and Indonesia) and over 100 planes currently owned and about another 100 planes to be received in the next few years, AirAsia have to ensure proper and continuous maintenance of the planes which will also help to keep the overall costs low. It is a competitive disadvantage not to have its own MRO facility.

AirAsia receives a lot complaints from customers on their service. Examples of complaints are around flight delays, being charged for a lot of things and not able to change flight or get a refund if customers could not make it. Good customer service and management is critical especially when competition is getting intense.

3. Opportunities

There are 2 major events that are taking place now or going to take place in less than 6 months from now. First, is the ever increasing oil price. Second, is the “ASEAN Open Skies” agreement that has been reached.

The increasing oil price at the first glance may appear like a threat for AirAsia. But being a low cost leader, AirAsia an upper hand because its cost will be still the lowest among all the regional airlines. Thus, AirAsia has a great opportunity to capture some of the existing customers of full service and other low cost airline’s customers. However, there will be also some reduction in overall travel especially by casual or budget travellers.

The “ASEAN Open Skies” allows unlimited flights among ASEAN’s regional air carriers beginning December 2008. This will definitely increase the competition among the regional airlines. However, with the “first mover” advantage as well as its strengths in management, strategy formulation, strategy execution, strong brand and “low-cost” culture among its workforce, this agreement can be seen as more of an opportunity.

There is also some opportunity to partner with other low cost airlines as Virgin to tap into their existing strengths or competitive advantages such as brand name, landing rights and landing slots (time to land).

The population of Asian middle class will be reaching almost 700 million by 2010. This creates a larger market and a huge opportunity for all low cost airlines in this region including AirAsia.

4. Threats

Certain rates like airport departure, security charges and landing charges are beyond the control of airline operators and this is a threat to all airlines especially low cost airlines which tries to keep their cost as low as possible. For example, Changi airport in Singapore charges SGD21 for every person who departs from Singapore.

AirAsia’s profit margin is about 30% and this has already attracted many competitors. Most of the full service airlines have or planning to create a low cost subsidiary to compete directly with AirAsia. For example, Singapore Airlines has created a low cost carrier Tiger Airways.

Users’ perception that budget airlines may compromise safety to keep costs low.

2. PLANNING

In most cases, everybody agreed that AirAsia has its own Finance Guru, and that has to be the CEO himself. Since 2009 AirAsia has been named the ‘’The World’s Best Low Cost Airlines’’ in the world. The best strategies seem applied during the economic downturn by AirAsia in 2008 to 2009. During global downturn, Wong (2014) stated “AirAsia increased efforts during the global downturn as Air Asia’s fellow competitors shrank back and cut down on flight routes. This strategy is called “Seize the opportunity to lead the sheep away”. AirAsia even gave millions of free seats and increased advertising. What AirAsia did is to fill up the vacuum left in the industry and use to poach customers from other airlines.

AirAsia’s success as referred to (AirAsia Berhad, 2009, p.6) had something to do with its guest confidence who prefer low fare with no-frills, convenient while at the same time hassle free in air travel. The key is to consistently maintaining lower cost. AirAsia made it possible by following these key strategies:

( I ) Operational Strategies

As Bateman & Snell (2013) has expressed that Öperational planning identifies the specific procedures and processes required at lower levels of the organization”.

Safety First – Never compromise on Safety is the single most important criterion in every aspect of the operations, an area that AirAsia will. AirAsia complies with the conditions set by regulators in all the countries where the airline operates. In addition, AirAsia partners with the world’s most renowned maintenance providers to ensure that its fleet is always in the best condition.

High Aircraft Utilisation – AirAsia’s high frequency flights have made it more convenient for guests to travel as the airline implements a quick turnaround of 25 minutes, which is the fastest in the region. This has resulted in high aircraft utilisation, lower costs and greater airline and staff productivity.

Low Fare, No Frills – AirAsia targets guests who are prepared to do away with frills such as meals, frequent flyer miles or airport lounges in exchange for fares lower than those currently offered without comprising on quality and service. Guests have the choice of buying exclusively prepared meals, snacks and drinks from our in-flight service at an affordable price.

Streamlined Operations – Making the process as simple as possible is the key to AirAsia’s success. We are working towards a single aircraft fleet; this greatly reduces duplicating manpower requirements as well as stocking of maintenance parts.

Lean Distribution System – AirAsia offers a wide and innovative range of distribution channels to make booking and travelling easier for its guests. AirAsia’s ticketless service provides a low cost alternative to issuing printed tickets.

Point to Point Network – The LCC model adopts the simple point-to-point network. All AirAsia flights are short haul (four-hour flight radius or less) while our sister airline AirAsia X focuses more on the medium to long haul flights (more than four-hour flight radius). The underlying business is to fly a person from point A to B.

(II) Tactical Strategies

As Bateman & Snell (2013) elaborated, “Tactical planning translates broad strategic goals and plans into specific goals and plans….often are functional area like marketing or human resources…”. This was how the biggest budget airlines was built. Lee (2013) wrote that Tony Fernandes had mentioned 12 success strategies applied by AirAsia during 2009 until 2013, they are :

A good grasp of finance - Similar to Megaworld’s Andrew Tan, Fernandes is an accountant by training and good at numbers. Educated at the London School of Economics, from 1987 to 1989 he worked as the financial controller of British tycoon Richard Branson’s Virgin Records in London. He is from Malaysia’s ethnic Indian minority, with ancestral roots in India’s former Portuguese colony of Goa, which explains his Portuguese-sounding surname. Fernandes was formerly Southeast Asian regional vice president for Warner Music Group from 1992-2001. No need to become accountants, but we all need a good understanding of accounting and finance.

Determination - During a speech at the Sabah International Business Luncheon Talk 2012, Fernandes was quoted by the Borneo Post as saying nothing is impossible to achieve as long as there is determination. He turned around an unprofitable and small airline company with only two airplanes to one that now has a 160-strong fleet of aircraft in only 12 years!

Do not fear failure - ”I don’t care about failing because I do not want to sit down in my older years and say, ‘How come I didn’t try?’ So we did and Malaysia is the country which allowed four Malaysians to go out and make their dreams come true,” Fernandes said.

Take care of key assets, your people — One of Fernandes’ strengths is his caring for and nurturing good employees. He sees people as the “key asset” of any business and hopes to help develop their full potential, passions and dreams. His business offices have no walls and he seeks ideas from his staff. On Dec. 12, Fernandes gave 263 Chopard watches totaling five million ringgit as gifts to 263 staff members who’ve been with the company 10 years. Chopard is a 153-year-old Swiss luxury watch brand. Also, after typhoon Yolanda destroyed Tacloban City, Fernandes reportedly sought out one of his employees whose home was wiped out and I heard the tycoon will help rebuild the house.

Branding - JG Summit Holdings founder John Gokongwei Jr. years ago told me that earning profits is not enough in business, that it is important to create a brand or brands. One believer in the power of brands is Tony Fernandes. He said it took him seven years to consciously and consistently build up the AirAsia brand name and logo as distinct and internationally known.

Marketing - Tony Fernandes invests in and excels in marketing. He said: “If you have a great product but no one knows about it, it’s history.” Fernandes reminds me of his former boss, Virgin Group’s colorful Richard Branson and America’s high-profile realty developer Donald Trump. Like Trump, Fernandes this year hosted the Asian version of the TV series The Apprentice Asia, with the winner being Filipino UP Diliman economics graduate Jonathan Allen S. Yabut, who is now also chief marketing officer of AirAsia Zest.

Support from Government - As in most societies, entrepreneurs cannot go against the government but need their support. Fernandes got his break in 2001 when then Malaysian Prime Minister Dr. Mahathir Mohamad heard of his dream to start an airline and advised him to just buy the heavily in-debt, government-linked AirAsia. Fernandes mortgaged his house and got personal savings to buy this firm with two old jets and US$11 million worth of debt. He bought the company for one ringgit (about 26 US cents). After he turned around AirAsia, in 2003 Fernandes lobbied Dr. Mahathir to raise the “Open Skies” idea with leaders of Thailand, Indonesia, and Singapore, leading to these nations giving AirAsia and other budget airlines landing rights.

Use digital technologies - Fernandes believes in using digital technology for his businesses. Much of his business comes from AirAsia.com. In fact, one unique thing about AirAsia flights is its inflight magazine Travel 3Sixty, which has this reminder: “Touch me, feel me and flip me over, but you can’t take me home. Read me online.” I think Fernandes isn’t scrimping on publishing costs, it is part of his clever marketing strategy to make passengers discover and enjoy his website.

Generosities -Fernandes is legendary for his personal and corporate generosity. He gives people big gifts, not only to generate loyalty to the business, but he is also generous in philanthropy, for example, his relief assistance to typhoon Yolanda victims here in the Philippines. His AirAsia Foundation also recently supported the social enterprise Rags2Riches led by Reese Fernandez-Ruiz of the Philippines. Rags2Riches is a genuine NGO helping underprivileged Filipino artisans transform their lives and turn scrap into high-fashion bags and other items.

Passion Passion seems to be a common denominator among achievers in business, the arts, sports and other fields. Tony Fernandes hires people with passion. He is exceptionally passionate, not only about his firms, charities and employees, but also about sports. He owns a football team in England, an F1 car racing team and is a major supporter of Asia’s biggest mixed martial arts sport, the OneFC.

Bold VisionTony Fernandes has a bold, global and long-range vision for his various companies. As a child, he dreamt of three things: running an airline, owning an English football club and owning a Formula One racing team.

Dynamic Corporate value - Fernandes said: “In AirAsia we consider ourselves basically a dream factory. We deliberately decided that we wanted a company where people can pursue their passion and we wanted to make use of all the talent that we have in-house. The culture that we have stems from the fact that we want openness and we want people to be creative and passionate about what they do. In order to do that, we’ve got to inspire them.”

3. HUMAN RESOURCE

Apart from traditional Human Resources, it is learned that Airasia has one of the most flexible and dynamic workforce structure, even recruitment process, training, reward systems, and labor system. According to airasiafanclub, (2009) the success stems from AirAsia's work culture, which stresses innovation, openness and a never-say-die attitude. Its offices have few physical barriers between desks, there are no titles on name cards and everyone is encouraged to use first names. Cabin crew are pushed to develop their own personality, instead of conforming to preconceived notions about their role, resulting in a relaxed onboard environment. There are no reduction process during downturn of 2008 to 2009. This is due to expansion made to create more routes instead of hold on to cost as others airlines did.

Recruitment is vital due to AirAsia principal to get the best and the right person. There are no limit on staff career’s opportunity as proven Miss Thailand is AirAsia’s Thailand Staff. Training is held at the AirAsia Academy and every staff is encouraged to be involved.

4. LEADING

Nextup Asia (2014), found the leader behaviors in Tony Fernandez as he adopts a walk around management style. “Ïf you sit up in your ivory tower and just look at financial reports, you are doing to make some big mistakes.” For him, few days in a month he will works on the ground or in the cabin and getting feedback from the crew before making important decision. This type of management is called Transformational Leadership. “Leaders who motivate people to transcend their personal interests for the good of the group.” Bateman, 2013, p.425. Further examined by (Kamisan & King, 2013) they found that Tony Fernandes has more freedom in decision making and traits of entrepreneuship skills. This proven b expanding his businesses to various portfolios such as Tune Talk,Tune Insurance, Tune Hotel, etc. Due to this it is understood that Tony Fernandes can be very effective in manoeuvring the organization in the downturn scenario. Moreover his kind of interpersonal communication has no barriers when it comes to mix with subordinates. It always been said that there are no walls in AirAsia office, so everybody can directly meet Mr Tony Fernandes.

5. MOTIVATING

The CEO sets the tone. Anyone can walk up to "Tony", exchange a high-five, and offer a suggestion or just grumble about football. Talk to almost any of the 6,000-strong AirAsia staff, and a strong sense of ownership is evident (airasiafanclub, 2009). He even gave a woman pilot’s job as asked. The way Tony Fernandez motivates his staff is through his own iconic personalities, ambitious, and always strike for the best.

6. CONTROLLING

AirAsia is the leader in airline business. According to airasiafanclub, (2009) "Commerce, rather than governments, drives Asean. Countries will always want more want tourists and traffic. Asean governments realised they had to open up or always play second fiddle to China and India,". That was on the bureaucratic control system. As the first mover into low cost carriers businesses, AirAsia definitely has the competitive advantage over rival. Business expansion is inevitably, in airasiafanclub, (2009) Fernandes quote to said AirAsia is now the region's largest low-cost operator, with a network of 122 routes covering more than 65 destinations. It has carried over 65 million passengers since its inception and grown its fleet to 80 aircraft. It has gone public, ordered 175 Airbus A320s, started associates in Indonesia and Thailand, and finally secured access to Singapore after overcoming various obstacles. Fernandes and AirAsia have also helped to start AirAsia X, a long-haul, low-cost airline that has 25 Airbus A330s on order and will imminently sign a deal for around 25 Airbus A350s.

CONCLUSION

Economic downturn 2008 to 2009 has given many opportunities to AirAsia. With Tony Fernandes leadership’s style, AirAsia has become the biggest airlines players in South East Asia.

REFERENCES

1. ISIS, UM (2012). The Global Financial Crisis and the Malaysian Economy:Impact and Responses. (A Joint Report by the Institute of Strategic and International Studies (ISIS) Malaysia and the Faculty of Economics and Administration, Universiti Malaya (UM ) Commissioned by the United Nations Development Programme (UNDP). Washington, DC: Author. Retrieved from http://www.isis.org.my/attachments/e-books/The_Global_Financial_Crisis_and_the_Malaysian_Economy.pdf

2. Rembrandt, T. (2012). Oil's Role in the Global Economic Crisis, retrieved from oilprice.com/Finance/the-Economy/Oils-Role-in-the-Global-Economic-Crisis.html

3. GIUSEPPE, M. (2009) Did High Oil Prices cause the Financial Crash? By for OIL-PRICE.NET, retrieved from http://oil-price.net/en/articles/did-high-oil-prices-cause-financial-crash.php

4. Expanding into a downturn. (2009). Retrieved from http://airasiafansclub.blogspot.com/2009/05/expanding-into-downturn.html

5. AirAsia annual report (2013). Retrieved from http://klse.i3investor.com/servlets/staticfile/239160.jsp, pg.60

6. WASSENER, B. (2009, June 8) Downturn in Asia Turns the Tables on Airlines. Retrieved fromhttp://www.nytimes.com/2009/06/08/business/global/08iht-air.html?pagewanted=all&_r=0

7. Flores, W.,L. (2013, Dec 16). 12 success strategies of AirAsia boss Tony FernandesRetrieved from http://www.philstar.com/business-life/2013/12/16/1268045/12-success-strategies-airasia-boss-tony-fernandes 8. Beh, W. (2014). 3 AirAsia Success Factors 2014Retrieved from http://www.nextupasia.com/3-airasia-success-factors/

9. Kamisan, A. (2013). International Journal of Business and Management; Vol. 8, No. 24; (2013). Transactional and Transformational Leadership: A Comparative Study of the Difference between Tony Fernandes (Airasia) and Idris Jala (Malaysia Airlines) Leadership Styles from 2005-2009, ISSN 1833-3850 E-ISSN 1833-8119, Published by Canadian Center of Science and Education.

10. SWOT Analysis for AirAsia, (2008). Strengths, Weaknesses, Opportunities and Threats Analysis for AirAsia. Retrieved from http://strategy.agileworks.asia/2008/07/swot-analysis-for-airasia.html

11. Interview with Tony Fernandes, (2009). Retrieved from http://airasiafansclub.blogspot.com/2009/05/interview-with-tony-fernandes.html

12. Bateman & Snell, (2013). Management: Leading & Collaborating in Competitive World, 11^th edition, Mcgraw Hill International Edition

(RAM'S 2014)

MH370 - 777 - 2H6ER ('Intelligent Code' by MR.7)

2014-03-13T08:48:00.001-07:00

BELOW UPDATED 17/03/2014

I have said before that MH370 could be somewhere in the area of Gulf of Guinea. But I have not given any specific Lat & Long. Well read this article....click here

Aviation experts said the aircraft can be flown to an extra 7,000km. This suggest that Africa can be reached by MH370.

What if the whereabouts could be at Latitude 9.70 & Longitude 6.30 or 3.7 & 3.3?????
as long as it add up to number 7......

Do the simple maths and association/patterns recognition...then you'll be surprised???

BELOW UPDATED 15/3/14

Hii again...

Just to remind that I am trying to give an option as to problem solving of this mysterious case. I believe that all the passengers are still alive.

I had been trying to matching/guessing the association and have had came up with the latitude & longitude since few days ago. Guess what??? the various parameters of doing it still resulted within the same range.

It went beyond India and Middle East, but not Europe. The destination was somewhere in the Gulf of Guinea????...But a bit curious....was the fuel supply enough to cross Indian ocean????

The creator of this well ambitious organised mission is playing with numbers 7 and 3 and 7 is the phenomenal number. Also The latitude & longitude add up to number 7. Soon or later there will be a cutting session by the director of this 'drama', and the time also will be governed by number 7 ????

SHOULD WE CALL THIS PERSON AS MR. 7

It seems that the aircraft was most likely in 'remote control' mode.

I presume this is a mind game. MR.7 has had practiced quite hard for this event.

MH370 777 2H6ER - someone should seriously unraveled this code....

My suggestions:

1. study the premise of the code...break it by its functions

the flight...MH370
the aircraft....777
the aircraft particulars/reference....2H6ER

PLUS

the date.....7 march or 8 March
the year...2014
time lost contact.....16:41
the passengers....239 (12 crews)

BELOW UPDATED 14/03/14

Hii again,

new finding below...

1. It's getting interesting if you do >>> 7+3 = 1+0 = (1).........7-3=(4).....7x3 =2x1= (2).....on 7 divide 3 so on and so forth = 10,000 = 1/0 = (0) ????
above calculation result is 1420 or 2014 ????

BELOW POSTED ON 13/03/14

Does anyone ever thought of doing this? I mean 360 degrees checking on every possibilities??
Doesn't it looks like some serious jobs in hiding the aircraft so intelligently???

1. MHthreeseven0 = 777
2. Lost on (GMT 7th March 2014)
3. Lost on 8th March(3) (malaysian) = 12 crews = (8+3) plus another (one)
3. Lost at (2.40/2.39am Local time) or GMT 16.41(1+6=7 and 4-1=3)
4. Passenger 239 = 2.40am at least

could be = threeseven = 777 = 7th March)
AND
could be MH = 2014

OR

could be MH = 2H6ER = 2014

Whatever they are....by associating those numbers, then we can come to a latitude & longitude....
By the way these are only possibilities...since the aircraft was missing in a very mysterious ways....

I'll leave it to you all to think about it...??????

Internet Facebook China India Malaysian

2013-05-11T10:21:00.000-07:00

Social Media..Young Malaysian..General Election or GE13...
These the issues transform Malaysian new topics across the nation.

I am writing this while a friend of mine giving his thoughts on Malaysian current issues and histories of Chinese immigrants in old 'Tanah Melayu'. As we all Malaysian already crossed the GE13 bridge and have come to the new testament of political solidarity urgency. Quite elusive to some. I mean the result of GE13. Hopefuly it will not becomes a pandora to the majority of Malaysian as some had claimed that they are the winner and 'people champion'.

When I was in Tioman Island for almost 3 years, I could not see any such misinterpretation in behaving among different races. In particular Berjaya Tioman Resort well managed all skepticm pertaining to race sensitivities. What I did found that even as a Sabahan..I myself did sometimes forgot about my borneon born state. So when I heard issue about 'borneosisation', then for me it is immatured to fight for it.

Back to China or Chinese Malaysian or India Indian Malaysian..I must say that these two are distant races in terms of religion, strength, and culture in order to inculcate harmony with Malay in Peninsular Malaysia. My point is that in comparison ones cannot adapting the ways that Sabahan or Sarawakian success in promoting unity among different races in this 2 states. Borneon people in contrast much more easiear to harness unity due to all of them are Malay.

I myself was a student in a class full of Chinese with 2 Malay and 1 Indian during School time. Of course there were lot of imbalance among us. I never went to tuition. I never join elite Club such as Computer Club at that time. I know you understand what I mean. These were things we should accept. But that was decades ago. Gov long term vision should had countered such problems and extend it to Chinese and Indian also.

This is the new millenium. We have come stumbled upon cries of others to relooked at our National Constitution. Facebook and internet has done much part in this. But it is wise to remember tht we don't want to get amputated just because we think that in our hands vested the future of our Malaysian people's destiny.

Talk about my Chinese's friend just now. I knew the tension hightened among different races during the GE13. But it might not be true considering the racism it represent in most major political parties in Malaysia.

Ram's Facebook's Quote

2013-03-28T12:04:00.006-07:00

Pemimpin yg cemerlang dan Pemimpin yg zalim umpama kuntuman bunga yg punya cahaya tampak seri.....atau kuntuman bunga yg menolak cahaya kebaikan lalu layu dan menafikan sokongan akar yang menyokong sekian lama....sesungguhnya sebuah pokok itu akan mati bermula pabila bahagian atasnya menolak cahaya kebaikan....apr 18 2013

masyarakat yg pincang sosio ekonomi dan budaya tak berupaya merasa erti sebenar kemenangan sbg rakyat. Ianya umpama akar yang berkorban..kerana memang darjatnya utk terkorban ....dan tak siapa tahu kisahnya kerana terus terkubur di bawah tanah.....apr 18 2013

apa yg tersirat haruslah kita ungguli....bagi memastikan yg tersurat memihak kpd kita....apr 18 2013...

We are the BOSS...We create Leaders not Monsters.....
apr 13 2013....

In football...just make sure you move the ball away from your rival and the ball must be always moved within your reach...next is to narrow down your rival movement in order to make space and advantage of movements ahead of your rival...when it comes to attacking, then play like chess until you break the wall...this is life...(ram's 29/03/13)

Keseimbangan adalah asas kpd semua kejadian ..kejadian adalah asas kpd kepintaran..kepintaran adalah asas kpd ilmu..ilmu adalah asas kepada kekuasaan..kekuasaan adalah asas kpd keseimbangan.....(ram's 21/03/13)

Stupid people never enlightened coz they simply a joker..Smart people dynamically sterns on any possibility to challenge status quo...failing to see the line lead to a dictatorship...are you?...(ram's 16/03/13)

Nowadays we r selling services which accountable for 70% of total sales. Fundamentally speaking d pillars of d biz is entertaintment or soothing senses..can d poor pay 4 these things...these all ancient tricks n resulting to some new painting on the same block.. (ram's 15/03/13)

absolutely true all the times...what else can we do if we were expecting something good for our future...think about it b4 u do something bad to others..means it will hit u back...

Sometimes life is how u forget the past n decide 4 d betterment of everybody's future....(ram's 15/03/13)

Malaysia adalah negara islam yg sedang membina ketamadunan dan menonjol dikalangan negara negara islam...apa perlunya digoyah masa depan kita dengan isu tuntutan Kesultanan Sulu...mereka yg bijak dan berwawasan tidak akan menjadi seperti negara negara arab yg menjatuhkan ketamadunan islam ottoman...(ram's 05/03/13)

the strongest moment is not becoz we r millions but becoz simply we r one...rams2013....(ram's 27/02/13)

every things in life has a price to offer..beyond supply and demand there is dignity..project your future..know your asset..put things in the right place..just don't hold back possibilities but go wisely with them...(ram's 17/02/13)

absolutely true all the times...what else can we do if we were expecting something good for our future...think about it b4 u do something bad to others..means it will hit u back...(ram's 15/02/13)

Isu pencerobohan bersenjata di Lahad Datu. Saya menentang sekeras2nya kedatangan tanpa izin apa lagi bersenjata ke Sabah. Lahad Datu kampung saya..keluarga dan emak saya tentunya x senang di sana..Kedaulatan Sabah Malaysia sering bocor dan dicabar...They must respect Sabahan People... The conflict shouldn't be extended and shared by Sabahan...To whom it may concern..Leaders both countries shouldn't jeopardise security in Sabah.... What ever it is..it is clearly described that we shouldn't allowed this thing happens... Be civilized to all parties....Political gain or not doesn't matter...we talk about millions Sabahan and Malaysian not just a few people mileage....(ram's 15/02/13)

hahaha..apa maknanya menang bertempur tapi tewas dalam perjuangan....apa maknanya 'English Opening' dalam pergerakan catur???...hati memang sasaran untuk disakiti...kenapa tidak langkaui keupayaan kebiasaan deria anda....apa langkah bijak jika orang lain cuba menyakiti pemikiran dan jiwa anda??????...Wise man says only fool rush in!!!!!!!....ikuti maksud dan huraian saya seterusnya dalam blog saya...cikemiau...(ram's 14/02/13)

To all Malaysian..kwn2..saudara2 dkt n jauh..yg bkn saudara dan juga yg bkn kwn mhu pun yg bru jd kwn atau pun yg x mhu jd kwn...this is the Next Big Thing...welcome to the world of World Art Games (wag)...1st wag will be held in Croatia on 29 june to 10th july 2013...a new platform to appreciate contemporary art from around the world...(ram's 12/02/13)

courage that born from our brain will enlighten us..courage that born from nature will guide us (rams2013)...(ram's 31/01/13)

Never ever ending smthing at d end of it..law of diminish return...(ram's 31/01/13)

There is no boundary to take or keep the helm, but please at the same time do teach us something that those outsiders cannot...(ram's 17/01/13)

Oleh itu...secara short term, kemampuan untuk terus meningkatkan diri dengan mengangkat secara holistik komuniti anda dalam kehidupan dan survive dalam apa cabaran sekalipun adalah intipati untuk meraih matlamat pada jangkamasa long term. Dipermudahkan ianya adalah bagaimana anda dan rantaian sumber anda berubah mengikut arus dan mengambil ruang yang diperlukan secara secukupnya hingga keakhirnya dengan rantaian sumber yang tak pernah putus2 dan matlamat yang tak putus2 darjatnya....(ram's 17/01/13)

Tak semestinya risiko itu 'FOR SALE', akibatnya berkemungkinan pembeli sendiri yang akan menanggung liabiliti itu kelak....(ram's 17/01/13)

biasakan melihat dengan telinga…mendengar dengan mata….(ram's 17/01/13)

Future equivalent to present time in the past. Past is equivalent to present time in the future...(ram's 17/01/13)

Andai musibah menimpa....walau sekurun kehormatan diberi kepada mereka....janganlah sesiapa lupa bahawa...."Sesungguhnya akal manusia itu tunduk dengan kebijaksanaanNya...(ram's 17/01/13)

what goes around comes around...maka sebahagian daripada rezeki itu adalah hak orang lain...demikianlah juga sebaliknya...I prefer rezeki...what do you think???...(ram's 06/04/12)

Brilliant people is not the one who accomplish thing fast but the one that did with the most promising truth and excellence (Ram's 2009)

Natasha

2012-12-27T21:51:00.001-08:00

hey Natasha
kali pertama kuterpandang
wajahmu
sungguh ayu.....

bagai terasa
kita berdua
bermadu cinta
saling bercumbu cinta......

ukirlah senyummu pada pelangi
lihatlah sinar rembulan
andainya kau masih lagi kesunyian
dekatlah padaku.......

dikala aku rindu
kubayangkan mimpi mimpiku
dikala engkau senyum
kau panahi hatiku......

(ramsnatasha1987)

We need to change on how we see things

2012-12-27T02:21:00.002-08:00

Cikemiau...2013 is coming. I hate to leave 2012, but I cannot wait to see pinnacles in 2013.

Can you feel something that...hey that is me!!!. Precisely, people is in common. Same thoughts and recycling ideas. Comfort zone is nothing to be prevail. The world is changing. Not because of we have to, but due to the exciting it would becomes instead of staying put and follow the ladder. It is not jumping over something that you could not do, it might be seem eccentric to someone but that is totally not the case. At the bigger scale...unleashing potentials...reap all what it takes. Vividly it does not need for you to say sorry for others, or do not think of it at all.

Remember how we thought that we were so fragile to embrace the Free Trade Area. Some contemplations...You want to stay safe and still be the winner among your yourselves? Nothing can survive not even the Big China if only the leaders chose to 'close policy'. Nothing is easy, but something has to be started somewhere. Never question your credibility. There are no absurdites in life. Everybody is equal. Creativity does not killing any opportunity, instead creates a platform and synergy to a new possibility and it is infinite.

We need to change on how we see things.

(ram's cikemiau 27 Dec 2012)

Ranau Rindu Yg Hampir Hilang - Bhg 2 (Back To The Future)

2012-12-21T01:51:00.004-08:00

Sewaktu menonton kami tak banyak berkomunikasi. Seingat aku kami cuma berkomunikasi semasa mencari tempat duduk sebelum layar filem bermula. "Tasha..pegang tangan ram ye..", keadaan agak gelap dimana penonton masing-masing mencari tempat duduk. Masing-masing asyik dan teruja. Cerita filem ni memang menarik. Agaknya banyak yang boleh kami kongsi selepas menonton filem ni.

"Huhh...bestnya ram!!!..tak rugi u belanja tasha tengok wayang hari ini...memang puas hati'. Tasha kelihatan masih anggun walaupun sedikit menggigil setelah lebih 2 jam dalam panggung wayang. Sesampai di luar panggung aku menggeliat "adoooiii..sakit punggung duduk macam ni..nasib baik cerita tu best..tapi sejuk sangatlah dalam tadi!!!" Keadaan di luar sebenarnya masih hujan dan dingin yang menyebabkan suhu dalam panggung wayang bertambah sejuk.

Sesudah menunggu seketika, hujan pun mulai reda. Dah hampir jam 5 petang. Perlahan-lahan matahari mulai menampakkan diri dan mulai menguasai persada langit. Apabila awan mendung mengesot pergi, aku mengajak Tasha ke tepi laut disepanjang tembok kampung Sembulan. Kawasan pejalan kaki ini menganjur dari Kampung Tanjung Aru melintasi Kampung Sembulan hingga ke Pusat Membeli belah Center Point. Hamparan pemandangan santai di sepanjang tembok ini berlatarbelakangkan jalanraya besar menuju ke pertemuan Persimpangan traffic light petak kuning yang terbesar di Asia Tenggara. Jalan ini sebenarnya melalui Balai Polis Karamunsing, tempat dimana dah 3 tahun keluargaku tinggal di situ sebagai keluarga PDRM. Saujana mata memandang, begitulah yang boleh diungkapkan disepanjang tembok ini. Laut membiru dengan gugusan pulau-pulau yang begitu hampir ke tanah besar. Gunung Kinabalu yang sesekali sekala megah kelihatan nun dikejauhan. Apa lagi yang kurang ditanah bertuah ini? Tempat ini menjadi tempat pengunjung beriadah, jogging memancing dan tempat terbaik di bandar Kota Kinabalu untuk melihat matahari terbenam. Sebenarnya di sini memang sangat indah, menarik dan mampu meleraikan apa jua kekusutan dijiwa.

Sabah secara amnya memiliki keindahan semulajadi yang meletakkanya jauh terkehadapan berbanding tempat-tempat lain. Banyak kemajuan yang terlihat. Aku masih ingat semasa bersekolah ditingkatan satu Sekolah Agama Limau Limauan. Pada masa itu Sandakan merupakan bandar yang terbesar di Sabah dan bukannya Kota Kinabalu seperti sekarang. Setiap hari Ahad kami akan berpeluang keluar ke bandar Kota Kinabalu. Dengan berpakaian lengkap sekolah, bertali leher dan bersongkok, kami menaiki bas sekolah dan keluar secara berkumpulan. Masa itu bandar Kota Kinabalu belum mempunyai kompleks membeli belah yang besar. Yang ada cuma Emporium Cash & Carry dan Supermarket Kojasa. "Ram...apa yang u menungkan tu?", aku tersedar dengan sapaan tasha. Mataku agak terpanah oleh biasan cahaya mentari yang lewat pada deria pandang milik tasha. Mata tasha tampak bersinar memantulkan cahaya kemataku. "mmm..tak apa tasha..cuma ram teringat masa dulu..masa tu tempat ni tak wujud..tak seperti sekarang". Memang benar, sebahagian besar bandar Kota Kinabalu adalah hasil tambakan tanah.

Kami menikmati suasana laut biru sambil duduk ditembok. Angin menderu dan ombak memukul batuan besar disepanjang tembok ini. Kelihatan bot-bot pelancong dan sesekali perahu-perahu nelayan kecil beredar balik dan pergi. Yang nyata kebanyakan bot-bot pelancong itu menuju ke destinasi seperti Shangri La Tanjung Aru Resort dan sebahagian ke Hyatt Hotel. Sambil tasha memandang kearah pulau-pulau di hadapan kami, dia menghayunkan kakinya secara berkala ke depan dan belakang. Aku memerhatikan saja gerak geri tasha.

Sambil mengetip bibirnya tasha sesekali memandang kearahku. Setiap kali aku membalas renungannya dia melepaskan penguasaan mataku dengan melirik dan mengubah laras pandangannya kesebelah kiriku dan kekadang kearah jalanraya dibelakang kami. Lalu aku pun terikut sama mengalihkan pandangan untuk memastikan apa yang sebenarnya diperhatikan oleh tasha. Perlakuan tasha yang berulang-ulang tersebut membuatkan aku bertanya padanya "haiii...u tengok apa tasha?', lalu tasha menjawab "tengok u la!!!", "jadi apasal asyik tengok kebelakang je..kata tengok I ?". Tasha tersenyum nakal sambil mengetip lagi bibirnya. Matanya dikecilkan dengan kelopak matanya yang meluas. Sebenarnya itulah identiti diri tasha, ekspresi manja semulajadi sebegitu memang masih ada pada dirinya.

Tasha menghela nafas panjang sambil menutup kedua-dua matanya. Aku mencuri pandang wajah tasha sepuas-puasnya. Agak lama tasha mendiamkan diri dengan keadaan matanya yang terus tertutup. Hayunan dikakinya juga sudah terhenti. Wajahnya tiba-tiba kelihatan sugul, lesung pipitnya pun seakan lesu. Dia semacam sedang bertafakur. Tasha lalu mengerdipkan matanya sesudah hampir lima minit menutup deria penglihatannya itu.

Aku membiarkan saja perlakuan pelik tasha. Sekali lagi tasha mengulangi helaan nafasnya secara panjang sambil didahului oleh suatu hirupan udara yang amat dalam seolah-olah memenuhi seluruh kantong paru-parunya. Tasha kemudian mendongak kelangit. Aku masih terus memerhatikan drama yang tasha hidangkan dan turut sama mendongak kelangit. Langit kelihatan kemerahan dengan sudut pancaran matahari dari barat semakin rendah terbenam.

Aku tidak pasti jika masa ini kami sedang menikmati perasaan yang sama? Kelihatan nun di udara sekumpulan burung helang sedang terbang dalam format bulatan. Aku juga tidak pasti jika itu turut sama menarik perhatian tasha atau mungkin tasha sebenarnya sedang menerobos sesuatu dalam kotak fikirannya secara separa sedar???

"Tasha...u ok ke?" Aku resah melihat tasha yang berdiam diri. Lalu tasha mengerling padaku dan tersenyum dengan tusukan keayuan diwajahnya. Rambut hitam miliknya menambah seri. Memang kecantikan pada dirinya lebih terserlah berbanding 5 tahun dulu. Keasyikan memandang pada raut wajahnya ketika dia tersenyum semakin memukau kalbuku. "Ramsah....tasha tau kenapa u masih suka melihat wajah I. Ram dah semacam menghafal tiap ceruk rupa tasha...kan!!!". Aku cuma mampu tersenyum dengan apa yang dikatakan oleh tasha. "Memang pun. Tahi lalat bawah bibir kanan. Dua lesung pipit, senyuman, dan mata besar galak milikmu", hatiku seakan menjawab persoalan tasha tadi. Aku mengimbau kembali wajah tasha dan pertentangan mata buat kali pertama antara kami berdua sewaktu bertembung di pintu keluar dari bilik air kedai makan ibu tasha. "Kalau boleh...tasha pun nak menghafal rupa ram...boleh?" Gurauan tasha itu membuatkan hatiku tersentuh, kerana ada benarnya. Dia tentu masih tercari-cari wajahku dalam memorinya yang musnah akibat peristiwa kebakaran 5 tahun dulu.

Sebelum beredar kami terus berbual sambil menunggu saat matahari terbenam. Tasha menghayun semula kakinya sambil berulang-ulang memandang ke belakang dan sesekali beralih pandang ke sisi sebelah kiriku. "Tasha u ni pelik lah...kejap tengok belakang...kejap tengok belah kiri aku...apasal?" Sekali lagi hayunan kaki tasha tiba-tiba terhenti...aahhhh...rupanya aku juga turut terkejut ombak yang datang agak besar dan menghentam batu lalu memercikkan sedikit air laut kearah kami. Kami berdua terus berpusing kebelakang dan terus bangun berdiri kearah belakang bagi mengelak dibasahi percikan air laut tadi. Pun begitu bunyi ombak laut yang memukul batuan agak mengasyikkan dan melenakan.

Bayu laut bertiup sesekali sekala dan kadang-kadang hampir tiada langsung. Hujan pun sudah berhenti sejam yang lalu. "Ram tak reti bawa kereta ke?" Persoalan tasha membuatkan aku berasa malu. "Nape...u nak ajar I?" Tasha tersenyum memandangku sambil menggerak-gerakkan keningnya, lalu jari telunjuknya menuding kearah kereta Syikin yang terletak di belakang kami. Aku pun menoleh ke belakang dan kemudian kearah tasha semula yang mengalihkan laras jari telunjuknya kearah sebelah kiriku pula. Sesudah itu tasha berkata "u drive..i duduk belah kiri u...boleh?" Aku semakin rimas dan spontan memberi jawaban "ala tasha...i tak nak!!!..lain kalilah...ok!!!..dah lewat ni" Tasha pun tergelak seorang diri dan dirinya kelihatan semakin manja. "Hahaha...takkan u takut dengan I ?", nampaknya tasha semakin berani mengujiku. Patutpun dari tadi dia asyik tengok belakang dan kekieri sisiku. Rupanya dia tengah merancang sesuatu.

"Tasha saja nak test u..takkanlah tasha nak u jahanamkan kereta Syikin pula. Hahaha...huhuhu" Panas terasa hatiku dengan gurauan tasha. Aku lalu mengubah cerita untuk meleraikan penguasaan tasha, "mmm..cuba kita bayangkan kereta Syikin tu... macam kereta dalam filem tadi" Tapi tasha nampaknya masih gelihati kerana menganggap seolah-olah aku pengecut. "Tasha..orang cakap..siapa yang banyak ketawa akhirnya akan banyak menangis...faham!!!" Tasha lalu reda semacam terancam dengan nasihatku tadi. "Ok...kejap...kejap. Kereta back to the future tu ke?...Nape?..u nak pandu kereta tu???...hahah...rrrr...ram ni luculah!!!" Tasha nampaknya benar-benar membakar kesabaranku. Mata bulat tasha mulai digenangi air. Aku lalu memberinya saputangan milikku, "kan aku dah cakap tadi..pas ketawa mesti menangis...lap airmata tu!!!"

"Tasha...kereta dalam wayang tadi cuma perlu tekan button dan set masa, tak payah guna steering pun!!! Maknanya...ram boleh pandu...isshhh!!!...u ni!!!" Aku cuba mempertahankan diri agar tidak tewas dengan akal tasha sesudah berjaya mengubah topik cerita. "Baik..janganlah ram marah...gurau je. Kita nak kemana dengan kereta tu? Kalau tasha..mmm...I nak ke 10 tahun akan datang...nak ambik hadiah Center Point tadi...boleh?". Nampaknya tasha lebih berminat dengan masa depan. Aku membiarkan saja tasha meneruskan penerawangan imaginasinya. Sebenarnya aku mahu berbicara tentang masa lampau kami, itu yang lebih menarik minat aku.

Teori Einstein mengatakan cahaya bergerak dalam garisan lurus. Aku masih ingat bagaimana teori Einstein mengatakan seandainya kenderaan boleh bergerak selaju cahaya maka dua orang kembar yang menuju kearah bertentangan akan mengalami perubahan usia yang berbeza. Tasha kembali sugul seketika, dan berkata "garisan lurus adalah bagaimana cahaya bergerak, bermaksud sepanjang laluan sejarah adalah terikat bersama." aku memahami maksud tersebut lalu menambah "benar tasha...kita cuma boleh mengatur masa hadapan mengikut sejarah yang kita hasilkan hari ini." Tasha lalu menyambung.."5 tahun lalu..pasti menghasilkan apa yang berlaku selepas u kehilangan I kan!!!". Nampaknya kami mulai memahami keadaan dan maksud apa yang mungkin terjadi dan kesannya kini selepas kami terpisah selama 5 tahun dulu.

bersambung

cerita selanjutnya - berita dari bbc london

cerita sebelumnya - Buku 10 tahun akan datang

Meaning of Supremacy

2012-10-30T10:40:00.001-07:00

So many things nowadays have came up desperately need to be addressed wisely. I heard opinions, condemnations, and some cheap childish talks. Come on guys, show us some respect. There is no boundary to take or keep the helm, but please at the same time do teach us something that those outsiders cannot.

Everybody agree that it is not who's the deliver but what delivered. As far as the histories concern, it was not the leaders that counts but their ideas and end results. Superman does not exist. Only super human with great consciousness that met all needs as required at their supremacy.

Steering the country progression under microscopic observation by embracing good governance is a must. Vast credibility resembles good leader. Not just that but also their tracks records. I believe everybody is at the same courage if they pursue forward on what it takes.

Sometimes we don't need the legacies more than we need perseverance in order to overcome adversity. We are not selling anything, because when we do then we will tend to lose something that we ourselves did not know how to replenish it. People will keep asking more, and at the end we can only give lesser.

Killing your enemy is not the only way. What is more important is to enlighten some harmonious win win situation that can even better scaling the meaning of supremacy.

(rams)

'FOR SALE'

2012-10-21T06:50:00.001-07:00

Sesuatu yang berisiko biasanya mempunyai kemungkinan pulangan yang sangat tinggi. Vice versa juga sekiranya kita ingin kekal di kawasan 'Comfort Zone'. Saya teringat tentang peristiwa 'sub prima' yang melanda dunia beberapa tahun lepas. Kesan itu berakar umbi di dunia barat. Bercerita tentang risiko, inilah sebenarnya yang terjadi bila kita tidak mempunyai 'contingency plan' ataupun kemungkinan kerana disebabkan perhitungan yang salah.

Mendengar kepada amanat yang disampaikan oleh Perdana Menteri dalam Perhimpunan MCA yang terakhir sebelum Pilihanraya, semestinya beliau mengundang resah kepada mereka mereka yang berhasrat untuk menukar kepimpinan Malaysia. Datuk Seri Najib mengatakan yang bermaksud ada dikalangan kita yang berkata tak salah kalau memberi 5 tahun percubaan kepada 'Kerajaan Baru'...Beliau menambah kononnya mereka berkata jika kerajaan itu tak bagus maka kita tukar pula lagi 5 tahun kemudian. Memang benar ada dikalangan rakyat yang berpendapat sebegitu.

Kata - kata beliau memang ada benarnya. Biar saya jelaskan peristiwa 'sub prima' yang pernah berlaku di barat dan kesannya keseluruh dunia pada akhirnya. Akibat daripada falsafah sistem kapitalis yang terlalu liberal di barat, maka sistem kewangan mereka terlalu longgar. Instrumen kewangan begitu dirancakkan bagi membantu perkembangan ekonomi di sana. Salah perhitungan terjadi bilamana pinjaman tak berbayar menjadi liabiliti utama kepada semua pemain ekonomi samada syarikat mahupun bank. Istilah 'bubbles' mendominasi ekonomi, iaitu bilamana tidak terdapat pulangan masuk kepada pihak industri terlibat sedangkan pelaburan telah dibuat. Dasar kewangan yang terlalu fleksible ini pula ditanggung oleh pihak ketiga dengan penjualan bon- bon risiko. Risiko ini telah terjual keseluruh dunia. Apa yang berlaku ialah 'Non Performing Loan' ini menyebabkan syarikat - syarikat gulung tikar yang kemudiannya diikuti oleh bank-bank. Banyak syarikat gergasi tumbang, begitu juga dengan bank-bank ternama. Kegagalan mereka seterusnya dirasai bilamana bon-bon risiko itu tidak berbayar yang mengakibatkan pihak ketiga menanggung kerugian di seluruh dunia.

Apa yang dapat dipelajari disini ialah setiap risiko haruslah diperincikan. Tak semudah membuat keputusan, kerana akibatnya mungkin tak nampak sekarang. Pulangan yang tinggi adalah hasil daripada pengambilan risiko yang terancang. Tak semestinya risiko itu 'FOR SALE', akibatnya berkemungkinan pembeli sendiri yang akan menanggung liabiliti itu kelak.

(rams)