Digital Marketing Strategies

Google Search Ranking algorithm Update July 2019

2013-10-21T05:07:00.001-07:00

Well, we could literally see few chats in the SEO community about a Google algorithm update that was happening around 11th & 12th of July 2019. Actually saying, it's not that huge but it is 100% more than normal. Also when you have any automated tools to track website traffic and analytics, you could see some potential increase of your website stats as well.

Source: https://www.seroundtable.com/google-seo-update-27883.html

Google AdWords Bid Adjustment Reports now available in Google Analytics

2013-07-29T05:29:00.001-07:00

Recently Google enhanced its Adwords bid adjustment reports with Google Analytics. this helps online marketers to know more effective performances of the bids and decides to increase of decrease the bid in accordance with keywords, location, devices and time of display. Early to this Google introduced mobile bid adjustments. We Can access the new report by going to Traffic Sources > Advertising >AdWords and clicking the Bid Adjustments link.

With the new Bid Adjustments report, you can take advantage of the full range of visitor metrics available in Google Analytics to optimize your bid adjustments.Imagine a hotel chain has set Time bid adjustments of +20% on Saturday and Sunday after observing a better ROI on those days. Using this new report in GA, the hotel chain now observes that their ROI on Sundays is actually higher than on other days of the week. The hotel chain's analyst finds that customers book more expensive rooms and longer stays on Sundays. Using this information, the hotel chain increases its existing Time bid adjustment for Sundays.

This new bid adjustment report is available in all Analytics accounts that are linked to AdWords.

Google Adwords Bid Adjustments now available in Google Analytics

Google Webmaster Academy – Google Webmaster Tools Help

2013-02-22T00:13:00.000-08:00

Google Webmaster Academy
Google webmaster academy helps to drive targeted visits and traffic to your website a great result in terms of popularity and revenue. Google webmaster speaks about your sites compatibility and search engine friendliness for Google. Websites which are verified in Google webmasters gives better output initially terms of search results, when compared with other websites.

Google webmaster academy provides four types of major lessons [i.e. classification] for experts and professionals in every level of Google webmasters.

For Google Webmaster Beginners:
Learn how Google search works
Make Google to know about your website
Reference your site listing in Google search
Write unique content
Pictures, images and videos
Link with Google plus [Google+]
Additional resources

Experienced Google Webmasters:
Remove content from Google
XML sitemaps, RSS feeds
Great snippets
Work with video
Website globalization
Malware and hacking
Changing your domain
Re considerations and webspam

Webmaster Tips for Business:
Don’t have a website? Get it free online
Get free business listings in Google places
Optimize your website
Get socialized with Google Plus – Google+
Tell more about your products and services
Supplementary resources

Google Webmaster Tools:
Add your site to Google webmaster tools
Enable message forwarding in Google webmasters
Update your settings
Make sure Google can crawl your site
Monitor and manage your site
Additional resources

Webmasters could validate them from the above tutors of Google Webmaster Academy.

Internet Marketing Structure Overview

2013-02-13T04:50:00.000-08:00

Internet Marketing Structure Overview

Official Google Panda Updates

2013-02-09T04:42:00.000-08:00

Google Panda Algorithm 2012 – Versions/Timeline of Google Updates

2012-06-29T01:20:00.002-07:00

Google Panda Algorithm 2012

Google Panda is a change to the Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites”, and return higher-quality sites near the top of the search results. CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising. This change reportedly affected the rankings of almost 12 percent of all search results. Soon after the Panda rollout, many websites, including Google’s webmaster forum, became filled with complaints of scrapers or copyright infringers getting better rankings than sites with original content. At one point, Google publicly asked for data points to help detect scrapers better. Google’s Panda has received several updates since the original rollout in February 2011, and the effect went global in April 2011. To help affected publishers, Google published an advisory on its blog[citation needed], thus giving some direction for self-evaluation of a website’s quality.

Google Panda Algorithm and Functionality

Google Panda was built through an algorithm update that used artificial intelligence in a more sophisticated and scalable way than previously possible. Human quality testers rated thousands of websites based on measures of quality, including design, trustworthiness, speed and whether or not they would return to the website. Google’s new Panda machine-learning algorithm, made possible by and named after engineer Navneet Panda, was then used to look for similarities between websites people found to be high quality and low quality.

Many new ranking factors have been introduced to the Google algorithm as a result, while older ranking factors like PageRank have been downgraded in importance. Google Panda is updated from time to time and the algorithm is run by Google on a regular basis.On April 24, 2012 the ‘Penguin’ update was released, which affected a further 3.1% of all English language search queries, highlighting the ongoing volatility of search rankings.

source: http://en.wikipedia.org/wiki/Google_Panda

SEO Do’s Dont’s

2012-06-27T02:05:00.000-07:00

Almost four years ago, Google also gathered information from all of you (our readers) aboutyour SEO recommendations and updated our related help center articlegiven your feedback. Much of the same advice from 2008 still holds true today — here’s to more years ahead building a great site!

Avoid these common mistakes

1. Having no value proposition: Try not to assume that a site should rank #1 without knowing why it’s helpful to searchers (and better than the competition.

2. Segmented approach: Be wary of setting SEO-related goals without making sure they’re aligned with your company’s overall objectives and the goals of other departments. For example, in tandem with your work optimizing product pages (and the full user experience once they come to your site), also contribute your expertise to your Marketing team’s upcoming campaign. So if Marketing is launching new videos or a more interactive site, be sure that searchers can find their content, too.

3. Time-consuming workarounds: Avoid implementing a hack rather than researching new features or best practices that could simplify development (e.g., changing the timestamp on an updated URL so it’s crawled more quickly instead of easily submitting the URL through Fetch as Googlebot).

4. Caught in SEO trends: Consider spending less time obsessing about the latest “trick” to boost your rankings and instead focus on the fundamental tasks/efforts that will bring lasting visitors.

5. Slow iteration: Aim to be agile rather than promote an environment where the infrastructure and/or processes make improving your site, or even testing possible improvements, difficult.

Six fundamental SEO tips

1. Do something cool: Make sure your site stands out from the competition — in a good way!

2. Include relevant words in your copy: Try to put yourself in the shoes of searchers. What would they query to find you? Your name/business name, location, products, etc., are important. It’s also helpful to use the same terms in your site that your users might type (e.g., you might be a trained “flower designer” but most searchers might type [florist]), and to answer the questions they might have (e.g., store hours, product specs, reviews). It helps to know your customers.

3. Be smart about your tags and site architecture: Create unique title tags and meta descriptions; include Rich Snippets markup from schema.org where appropriate. Have intuitive navigation and good internal links.

4. Sign up for email forwarding in Webmaster Tools: Help us communicate with you, especially when we notice something awry with your site.

5. Attract buzz: Natural links, +1s, likes, follows… In every business there’s something compelling, interesting, entertaining, or surprising that you can offer or share with your users. Provide a helpful service, tell fun stories, paint a vivid picture and users will share and reshare your content.

6. Stay fresh and relevant: Keep content up-to-date and consider options such as building a social media presence (if that’s where a potential audience exists) or creating an ideal mobile experience if your users are often on-the-go.

HTTP Status Messages - Broswer Compatibility

2011-03-14T06:38:00.000-07:00

When a browser requests a service from a web server, an error might occur.

This is a list of HTTP status messages that might be returned:

1xx: Information

Message:	Description:
100 Continue	Only a part of the request has been received by the server, but as long as it has not been rejected, the client should continue with the request
101 Switching Protocols	The server switches protocol

2xx: Successful

Message:	Description:
200 OK	The request is OK
201 Created	The request is complete, and a new resource is created
202 Accepted	The request is accepted for processing, but the processing is not complete
203 Non-authoritative Information
204 No Content
205 Reset Content
206 Partial Content

3xx: Redirection

Message:	Description:
300 Multiple Choices	A link list. The user can select a link and go to that location. Maximum five addresses
301 Moved Permanently	The requested page has moved to a new url
302 Found	The requested page has moved temporarily to a new url
303 See Other	The requested page can be found under a different url
304 Not Modified
305 Use Proxy
306 Unused	This code was used in a previous version. It is no longer used, but the code is reserved
307 Temporary Redirect	The requested page has moved temporarily to a new url

4xx: Client Error

Message:	Description:
400 Bad Request	The server did not understand the request
401 Unauthorized	The requested page needs a username and a password
402 Payment Required	You can not use this code yet
403 Forbidden	Access is forbidden to the requested page
404 Not Found	The server can not find the requested page
405 Method Not Allowed	The method specified in the request is not allowed
406 Not Acceptable	The server can only generate a response that is not accepted by the client
407 Proxy Authentication Required	You must authenticate with a proxy server before this request can be served
408 Request Timeout	The request took longer than the server was prepared to wait
409 Conflict	The request could not be completed because of a conflict
410 Gone	The requested page is no longer available
411 Length Required	The "Content-Length" is not defined. The server will not accept the request without it
412 Precondition Failed	The precondition given in the request evaluated to false by the server
413 Request Entity Too Large	The server will not accept the request, because the request entity is too large
414 Request-url Too Long	The server will not accept the request, because the url is too long. Occurs when you convert a "post" request to a "get" request with a long query information
415 Unsupported Media Type	The server will not accept the request, because the media type is not supported
416
417 Expectation Failed

5xx: Server Error

Message:	Description:
500 Internal Server Error	The request was not completed. The server met an unexpected condition
501 Not Implemented	The request was not completed. The server did not support the functionality required
502 Bad Gateway	The request was not completed. The server received an invalid response from the upstream server
503 Service Unavailable	The request was not completed. The server is temporarily overloading or down
504 Gateway Timeout	The gateway has timed out
505 HTTP Version Not Supported	The server does not support the "http protocol" version

SEM - Link Building

2011-03-14T06:24:00.000-07:00

We provide unparalleled service with an Expert Team to perform SEO and link building tasks tailor cut to meet client requirements. We believe in providing the best quality Link Building Service at competitive prices in the market.

Link Building plays a vital role in search engine positioning and ranking of keywords. That’s why Link building has a prominent position in search engine optimization for any website. Link building not only helps improve rankings on search engines but also helps in getting targeted traffic and boosts sales. Our Team of SEO Experts analyze, research and compile a comprehensive list of keywords that best suit your business and ensure high volumes of relevant traffic and hits to your online business

A good Link Building strategy is vital necessity before one starts a link building campaign. Link building Services is dedicated to help our clients improve their website's search engine ranking visibility, targeted traffic, and link popularity using cost effective methods in One way Link Building, Reciprocal Link Building and Three Way Link Building, using the most ethical Link building techniques that ensure your long lasting position at the head of the pack.

How Does Search Engine Spiders Work?

2010-03-15T04:46:00.000-07:00

Most of the major search engines like Google, Yahoo, MSN, Altavista uses a crawler known as "SPIDER" to crawl(to follow) the websites for indexing.

Spiders are robots or crawlers, that are actually an automated program which follows the links found in the internet and the web servers.
Spiders crawl from one link to another and also from one website to another. For this reason links are considered to be an important asset for a website.
To make spiders crawl a website is to submit the site to the search engines and also by getting back links(inbound links) from a reputed recognized website.
The best way for submitting the website to the search engines is the manual way of submission and not by means of any automated tool or software programs.
The links submitted by the automated tool to the search engines are mostly not crawled by the search engines since they don't have the capacity to recognize the anti-bot codes and security codes provided by the search engines and the submitting sites.
The important thing is submitting a URL to a search engine is well considered. But there are also some search engines that may crawl your website this day or some other day even without submitting it to them and this may take any period of time for the search engines.
some of the major search engines's spiders names are mentioned here and they can be noted for references.

www.google.com - googlebot.
www.yahoo.com - yahooslurp.
www.msn.com - scooter.
www.altavista.com - scooterbot.

Internet Marketing Services - Website Optimization Salem

2010-03-10T00:21:00.000-08:00

Internet Marketing

                    The term internet refers to different meanings for different types of people all over the world. The phrase internet marketing refers the marketing of products, services, applications etc., through internet. Internet marketing has increased its strategies through the growth and importance of internet.
                   Most of the companies established all over the world is getting online space and makes them to get a way for their marketing through internet. Today companies are using internet to increase their business even they are partly built or not completely built in the internet. The most of the decisions of the companies or other business involves in the name of internet these days directly or indirectly.
                     The most important internet marketing objectives are 1.communication to a company 2.Research campaign 3.Selling of services, goods or ad-apace through internet. The internet marketing components are 1.website setup 2.Email marketing 3.Search engine marketing 4.Online press releases 5.Banner advertising 6.Blog marketing 7.Article marketing.

The components of internet marketing can also been known as online marketing, web marketing, online business, internet business.

Search Engine Optimization - SEO Blog

2010-03-05T03:42:00.000-08:00

Search Engine Optimization - SEO is one of the ethical methodologies followed by the search engines for the purpose of gaining traffic and to the visibility of the visitor to his relevant search terms. Search Engine Optimization(SEO) enables a person or organization with presence on the web to get good ranking.
A search engine is a pre-written automated algorithmic tool which provides answers to the queries and replies to the suggestions and comments of the user. The typical search query is commonly known as "search term" or "keyword". Search Engine Optimization(SEO) is a way to make a website highly ranked in major search engines like Google, Yahoo, MSN, Alta vista, Miva, ask etc,.
Search engine is a doorway or hall way to find the necessary potential of a product or your services or some other needs through global access. Search engine is also a mode of communication through which a marketing business has its products or sales and services qualities is done for a consumer. Search engine Optimization(SEO) is also a way to find the competitors of a business from search engine.
While in the way of internet, each and every business needs to overcome their competitors and also their advantages and offers should reach the consumer completely as soon as possible. For this process the website has to be highly ranked in the search engines and to be attractive to the visitor. This process of optimizing a website is called Search Engine Optimization(SEO).
1. First the search engine has to crawl the website using their crawlers called robots. The names of the robots may vary accordingly to the different search engines. GOOGLE robots are called as "googlebot" and for YAHOO is "slurp" and for MSN is "scooter".
2. These robots will make a surf in the internet daily, since a human can't surf the internet which has over 20 million pages daily added and updated. But these robots will surf them quickly and also by 24/7 routine for the new entry of the websites.
3. After crawling the websites, the robots take an archive of each and every page of the website. And moreover these robots used to crawl a website for which the content is often updated. Robots are content lovers.
4. These robots also make a note of the available number of backlinks to a website and these plays one important role in the ranking of the website.
5. The pages that are crawled by the robots are stored in a index under a large database and can be retrieved at any time of necessary.
6. whenever a visitor enters into a search engine's query with a search term, these robots will have a look over the terms and displays the results from the database with those relevant search terms accordingly.
7. The robots which notifies the back links of a website should be of high quality with good page rank and important is to be not considered as spam or malware sites.
At last it is essential that your website is well targeted to find the right clients through search engines. Search Engine Optimization(SEO) is a combined effort of the site owner and the vendor.