The Writing Life

Fuel for Author Disappointment

2026-05-17T04:30:00.000-07:00

Running on empty? Not selling as many books as you want to sell? Just like a car needs gas for fuel, authors need to take action to reach readers. Which actions are effective? I’m going to give you some answers below.

First, some background about some situations where I asked these questions. As an acquisitions editor at a New York publisher, Morgan James Publishing, often I speak with authors about their books. One our novelists with a trilogy of books, published his first novel with us about six months ago. Now he's speaking with me about getting a contract for books two and three in his series. Doing my due dilligence, I asked about the sales of his first novel. I learned this book has sold 40 copies in the bookstores. What disappointing news and shows this author did little (if anything) to promote those bookstore sales. The primary way our company makes money is selling books in the bookstores.

I’m speaking with another author who years ago published his first book with Morgan James. Now he is approaching me about publishing his second book. As a part of my preparation, I asked about his book sales for the first book. During the years his book has been in print, he has sold several hundred books inside the bookstore. Also this author has purchased a couple of hundred additional books. From a publisher viewpoint, these numbers are dismal. Often I tell my authors about the thousands of dollars Morgan James invests in the creation of their books and that to become profitable we need to sell about 4,000 copies.

Here’s the good news: despite those past sales numbers, we are working with these authors and all our other authors over the long haul. We don’t charge for our marketing training and are still helping authors who we published over 20 years ago. From my work in publishing, I know how different these actions are compared to other publishers. We do it because we understand that if the author takes steady and persistent effort, then the sales of their book can change. As a publisher, Morgan James is focused on the long haul and not a short period.

What to do with Author Disappointment

1. I encouraged both of these authors to get active and tell readers about the benefits of their book. It’s been proven that readers have to hear about the value of your book over and over before they take action (buy it). There are many different ways to show that activity such as blog posts, podcasts, radio, newspaper, live events, etc. Get a copy of John Kremer’s over 700 page book 1001 Ways to Market Your Book. Then read this book and try to execute as many of those ideas as you can.

2. As an acquisitions editor speaking with authors about their book, I’m searching for active authors who understand they have to take consistent action to reach readers and sell books. It is a constant area of my discussion with authors.

3. Another way I handle my author disappointment is to take action to get more of my work into the market. If you have heard any of my podcasts, I often talk about my own season of author disappointment when my books were not selling and how I turned that situation around through taking 100% responsibility for my own success. The process takes consistent and persistent work but is possible and every author can do it.

Finally I encourage you to watch this 55 second Facebook reel from “Starside” author Alex Aster on the impact that social media has had on her career. She tells Drew Barrymore about how she could not find a literary agent or a publisher for her novel. Alex believed in her story and created hundreds of videos on TikTok. Her readers watched and agreed. Now she is publishing her ninth novel. It’s a remarkable story about her determination, persistence and going directly to the readers with her books.

What fuel are you using for author disappointment? Let me know in the comments. Whatever you do, don’t quit and keep looking for the right place. I believe your persistence will pay off.

Tweetable:

When you experience author disappointment, what action do you take? This prolific author and editor suggests actions to fuel author disappointment. (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week another podcat recording launched:

Morgan McCarver (@GodTheArtistBk) and I spoke about publishing myths on God the Artist Podcast. Listen at: https://bit.ly/4ddVwQT

Currently I’m working with my third publisher as an acquisitions editor. During these years, I’ve spoken with many authors about their expectations, dreams and desires for their books. I find many unrealistic expectations. Many aspects of the publishing process are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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When You Hear Crickets

2026-05-10T04:30:00.000-07:00

By Terry Whalin @terrywhalin

It happens to every writer. We pitch oaur books to editors and agents. We work for hours on creating a thorough and complete book proposal. We craft a query for a book publisher or a magazine editor. Select any of these active steps you are taking as a writer.

After this action, what happens? No response or crickets. What do you do next? First, my encouragement for one action not to take: quit. Here’s a second one not to take: stall and work on your piece and not submit or do anything.

From my years in publishing, I understand the challenges in the work but also I understand the opportunities. There are abundant opportunities for your work to be published and your words to enter the marketplace. In this article I want to present some ideas and encourage you to move forward.

While your desire to write and tell stories is a good one, publishing is a business and each of us (including me) need the help of others to find the right fit. Are you connected to other writers? Do you belong to a local writer’s group? If so, when does it meet and are you making the time to attend these sessions? Every writer needs these connections. Read this article for more reasons.

Another important writer activity is to join a critique group. Whether you do it face to face (ideal) or online (also possible), these groups are a free method to get insight and help for your storytelling. Whether it is a writer's group or a writer’s critique group, it will take some effort on your part to find the right connection. Don’t be surprised if you have to try several groups before you make the right connection. This trial and error is part of the journey that each of us have to make as writers.

For example, I’ve been in some incredible critique groups which helped me month after month for years. I've also been in some critique groups that I attended a couple of times, then dropped out of them. The critical element is to find the right one for you and your writing journey. It is different for each of us.

If you are not getting responses to your writing, I encourage you to try a different type of writing. Read the first free chapter of Jumpstart Your Publishing Dreams (follow this link). Maybe you want to write a book which is a good goal in my view as a book editor. But your first step should be to write some magazine articles. The 2026 Christian Writers Market Guide includes over 150 magazines where your writing could be published. The information changes from year to year so make sure you are using the latest guide. Articles are shorter than a 50,000 to 80,000 word book. As a writer, when you craft these articles you are learning some important skills about headlines, beginning paragraphs, writing to a single takeaway point and many other details. Use these links to learn more about magazine writing.

Another wise action when you are not getting any response is to attend a writer’s conference. There are large and small writers conferences with a variety of emphasis, cost and connections. The majority of us as writers are introverts but during these events,we have to push ourselves to interact with others, ask good questions and make new connections. At these events, I’ve made life-long friends who I can call or email when I'm stuck or need help. You can attend these events and take in the information yet not make new friends or connections. Bring plenty of business cards during these conferences and exchange with everyone you meet.

Recently I called a local writer friend. We had not spoken in years but during our conversation, she recalled the details of a conversation from over 20 years ago. The event where we met no longer exists but the details from our conversation has stood the test of time for this writer. You can have the same sort of impact with your writing and your conversations. More than reading about writing or listening to teaching about writing or thinking about it, getting your writing into the world takes consistent action. Every writer needs to spend time sitting at their keyboard and writing. You can make it happen through your continued actions.

When you hear crickets for your writing, what actions do you take? I look forward to your comments.

Tweetable:

Sometimes when we submit our writing, the response is silence or crickets. This prolific author and editor encourages a series of actions in this article. (ClickToTweet)

Editor’s note. For some reason, I could not get ClickToTweet to work. I’m including it below so you can easily cut and paste it on to others with my gratitude:

Sometimes when we submit our writing, the response is silence or crickets. This prolific author and editor Terry Whalin (@terrywhalin) encourages a series of actions in this article: https://bit.ly/3QYoXze #writinglife #pubtip

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Not every podcast host tells me about the launch of our recording. I found a couple more podcasts last week and here are those recordings:

Cameron Cowan (@cameroncowan) and I spoke about the publishing industry and much more on the Cameron Journal Podcast at: https://bit.ly/4uFDdLH

Christian Brim (@christian_brim) and I spoke about navigating the myths and realities of the publishing world on The Profitable Creative Podcast at: https://bit.ly/42VXW1R

As I’ve worked in the publishing world for years, I’ve spoken with many authors about their expectations and dreams for their books. I’ve found many of these authors have unrealistic expectations about what will happen with their published book. Many aspects of the publishing process are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help and take actions no matter what the publisher does for your book. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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Avoid Something Terrible

2026-05-03T04:30:00.001-07:00

By Terry Whalin @terrywhalin

Thoughout my years in publishing, I’ve learned a critical insight that I will capture in this article. The sky looks threatening and the bench holds three monkeys who silently declare, “See no evil. Speak no evil. Say no evil.” They know something terrible is coming. I want to help you know how to avoid this experience as a book author.

I’m talking about the experience of looking at the sales numbers on your book and seeing single digits or zeros. I’ve had this experience with some of my books and it is not one that I recommend. When this happens, I have to ask myself, what am I actively doing to tell others about my book?

Most writers (including me) would prefer to be writing than telling others about my book (marketing or promotion). There are several things going on which make marketing or promotion necessary for every author whether they want to do it or not.

--Thousands of new books enter the market every day.

--Surveys have proven that someone has to hear about your book at least seven or eight times and maybe as many as 20 times before they purchase a book.

--Your book needs to be available everywhere (not just on one or two websites like your own website and Amazon).

--The process of telling others about the benefits of your book is often repetative and boring.

--Every author has excuses like I want to write or I dislike/ hate promotion and talking about myself and my book or I want someone else to do it. I’ve made and heard many different excuses. Don’t use it to let yourself off from it.

If marketing is something many writers avoid or don’t do, why should you do it? As the circus promoter P.T. Barnum said, “Without promotion, something terrible happens. Nothing.”

The Good News

--It’s never too early or too late. Every author can start and take action to sell their book.

--You can’t depend on someone else to do it. You must take your own action and your responsibility.

--You can learn to market and promote

--There are tools to help you in this process

--There are many different ways

--It doesn’t have to consume your day or time (you can still write)

--It can be fun if you do it consistently and perservere

Author Resources

You have to learn from other successful authors and use the right tools. I’ve tried Facebook ads and wasted money with no results. Follow bestselling novelist Mark Dawson and his LaunchPad course. Open now and only available a few times each year. Explore it. Buy it over time (as I did and have lifetime access). Watch the videos then apply them to your promotion work.

Years ago, I met and interviewed marketing expert Raleigh Pinskey. She has promoted many people and books throughout her career. Follow this link to get some of her details and insight. Raleigh gave me a copy of her excellent book, 101 Ways to Promote Yourself. The book includes a wealth of practical and easy to accomplish ideas for every author.

You have to craft your words and explore different methods. This weekend I received this email. Harrison House sent it out because I am a subscribers to ShelfAwareness.

Intrigued with the book, I saw YouTube video of an interview on Fox News. I watched the eight minute interview then I noticed some other wise marketing details. The first comment was from the author and included a link to purchase the book on Barnes & Noble. The email gave information which led me to additional information which led me to a link to buy the book on Barnes & Noble. Some wise person created a series of steps to attract and inform readers.

While I appreciate you reading this article and even passing it on to others (use the ClickToTweet), what actions are you going to take for your books? Thinking about it does not do it. You have to take consistent actions. Let me know in the comments below. I’m cheering for your success.

Tweetable:

Every author needs to avoid something terrible. Read this article from this prolific author and editor to learn the specifics. (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week I had another podcast recording launch:

Danielle Hutchinson and I spoke on the Authority on Demand Podcast about 10 Publishing Myths and my 40+ years of experience as an author, ghostwriter, editor, and acquisitions editor. Watch our interview at:https://bit.ly/4tPFT9m

Publishing is a complex business and much of the process is outside of anything an author can control—no matter how they publish. I wrote 10 PUBLISHING MYTHS to give authors realistic expectations and practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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Create a System for Consistency

2026-04-26T06:12:00.000-07:00

By Terry Whalin @terrywhalin

One of the key habits every writer and communicator needs to develop is consistency. It’s a habit I learned years ago and continue to this day.

In the early days of social media, in my mind, I built a grid for my posts. I decided to begin with an inspirational quotation. Then I launch into several posts about my own writing. Each post includes a photo, a benefit and focus on the reader. After those few posts, I created another pattern to promote and teach from others. At the end of my day, I return to my writing and resources and end with one of my online articles. I use a scheduling tool called Hootsuite. There are others like Buffer. I spend about 30 focused minutes every day on this effort. You should create whatever will work for you. Make sure you create something you can do over and over without quiting.

You begin the system creation process with a focus on the end goal: to create something with a limit that is focused on your readers (audience). Also whatever you create has to be something you feel comfortable doing repeatedly and consistently.

For example, my audience for The Writing Life and my newsletter (follow these links to subscribe and get on your email) is people interested in publishing and writing. I use these two words in the broadest sense to give me lots of flexibility and options. Write down several words which capture your audience (or do it in your mind).

There are dozens of social media platforms. I do not own these platforms and my involvement is as a guest or rented. I'm aware that I’m a guest and could unknowningly violate their terms and be banned or kicked off. I encourage you to choose carefully. Early in the process, I chose three social media platforms: X/Twitter, LinkedIN and Facebook. Notice some of what is missing here (also a choice). I do not have a presence on Pinterest or Instagram or YouTube or many other places. These choices are important and something you do in the beginning to narrow your focus. You want to start something that you can consistently continue.

When I set up my system, I decided to post 12 to 15 times every day. I use a grid or pattern for this process. For years, I’ve been creating and posting in this pattern. My personal system is not time consuming but something I do in about 30 minutes every day.

I wrote these details for the simple reason to encourage you to create your system or habit to become consistent. You may post less times a day or a week but do it over and over. Your consistency will pay off for you.

In addition, I’ve gathered content and resources for others in my particular audience. These people interested in writing and publishing can learn a great deal just following me and reading the various posts. In my own writing life, I have learned a tremendous amount of information reading these articles.

After Creating Your System

When I have created a system, I consistently use it. The response varies. Sometimes others comment about the posts. Other times I hear nothing. The point is consistent effort and in the creation process, set up somthing you can accomplish over and over.

Once your system is working, you can add elements to this process. For example, my additional elements include a weekly newsletter, a presence and consistent use of Goodreads, my use of PodMatch for guest podcasting, my consistent creation of new content for my blog and guest blogging in several places.

Beyond this system for my social media, for the last 14 years, I’ve got fulltime work as an acquisitions editor at Morgan James Publishing. Throughout my day, I’m regularly working with authors on the details of their books.

No one can do everything. Where will you get the greatest reach and be able to build an audience that you can continue? Are you creating a system for consistency? Let me know in the comments.

Tweetable:

As a writer, can you create a system for consistency? Read this article to discover how this prolific author and editor is consistent. (ClickToTweet)

Every type of publishing has its own complexity, and many parts of the process are outside of anything that an author can control. In addition, from speaking with authors, I find many of them have unrealistic expectations about publishing. I wrote 10 PUBLISHING MYTHS to give authors practical help. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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Learn The Hard Way

2026-04-19T04:30:00.000-07:00

By Terry Whalin @terrywhalin

Often on my social media feed I will see some news about an author that turned down our Morgan James Publishing contract offer. It happened again today. This author decided to go with another company that I also know very well.

When I saw this news, I “almost” picked up the phone to call the author and tell her what I know about her choice. In the early days of my writing life, I may have completed that call and likely disrupted my relationship with this author. I would have said some things about that other publishing house which I would later regret.

Because I paused before I acted, I went another route. My call wouldn’t change this author’s choice. She had signed a publishing contract and was committed to this direction. Like many of our choices, she was going to have to learn the hard way. Whether they know it or not, this particular publisher has a reputation for charging their authors for every large or small service. Some people would call these actions “nickel and dime.” These authors can spend spend a great deal of money on such services (with little return from my experience). I could not teach this author those publishing lessons. They were going to learn them the hard way.

During my last exchange with this author, I wished her well and hope we can work together in the future. Sometimes years later, these authors do return to me. Why? They return bccause they have learned the hard way.

Here’s a different situation. At a conference, I find a solid author with a growing market presence. Instead of taking the Morgan James Publishing contract offer, they sign with a literary agent and move toward the traditional route. When you make this choice, the author gives up their rights and control. Also they don’t understand agents do not sell all of their submissions. I hear their stories about the higher standards (platform and reader connections) of traditional publishers and the poor marketing efforts from these publishers. To successfully publish a book involves a lot of details which can go off the rails and produce little for the author or that publisher. The risks are there. This author will have to learn the hard way.

It is not my responsibility to fix every publishing situation. Instead I have to let this author and situation go and realize that person will have to learn it through their own hard earned experience. I’ll admit I have to hold back my opinion and let go of the book and the author. Throughout the publishing process, each of us are making dozens of critical choices. Do we self-publish? Do we find an agent and go the traditional route? Will that choice work out for our goals for the book? There are no simple answers.

Often I return to a principle that I’ve learned in my years in pubishing. I am 100% responsible for my own success and others have to take responsibility for their own success. Everyone of us has blindspots. Some people have to try the other flawed system and learn the hard way.

How can you avoid learning the hard way?

1. Understand the various options and explore each of them.

2. Use your network to ask questions and talk with various authors about their experiences.

3. Read how-to books and understand your choices.

4. Go to conferences and ask questions and listen for options and choices.

5. Build and maintain your relationships with publishing professionals.

Before you sign a publishing contract or an agency agreement, ask detailed questions, speak with their authors and ask more questions. Take a hard look, then sign and move forward with that person and company.

As I’ve mentioned in these articles, publishing is not easy and selling books and reaching readers has many different paths. New books are streaming into the marketplace every day. If you take 100% responsibility for your own success, you can find your right path and have to learn the hard way.

In the comments below, let me know how you have made good choices or learned the hard way. If I can help you not learn the hard way, don’t hesitate to reach out to me.

Tweetable:

Publishing is filled with good and bad choices. In this article, prolific author and editor writes about how sometimes authors have to learn the hard way. (ClickToTweet)

Create A Better Submission

Do you need a better submission? I’m teaching a free Live Webinar on Tuesday, April 21st at 6 pm Eastern. I'm an acquisitions editor at my third publisher and have reviewed thousands of submissions. Register and details at: https://bit.ly/4lIx91y

Throughout my many years in publishing, I’ve co-authored over a dozen books and reviewed thousands of submissions (no exaggeration). As a part of the process of working with these authors, I speak with them about their dreams and plans. Many of these authors have unrealistic expectations about what will happen with their published book. Many aspects of the details of publishing are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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Two Critical Author Actions

2026-04-12T04:30:00.000-07:00

By Terry Whalin @terrywhalin

Every day thousands of new books pour into the market. How can you standout and sell books? Are you depending on someone else to sell your books? Maybe you have a traditional publisher or have hired a publicist or marketing person. As the author, you have the greatest passion and investment in your book. I continue to encourage you to take 100% responsibility for your own success and selling your book. If you aren’t taking consistent action, then you aren't reaching new readers and telling them about the benefits of your book. It’s why last week I recorded another podcast about publishing expectations and told listeners about 10 Publishing Myths. Follow the link to get it, read it and take action.

Today, I’m giving you the stories about two critical actions that every author needs to take to sell books: positioning and follow-up.

First, position your book for readers to know about it and easily purchase your book. Several years ago right before the pandemic, I made a large investment in 10 Publishing Myths. With eight other authors I took three days away from home to attend a book funnel book bootcamp. The hours and work at this camp were long and intense. We brainstormed about each other’s work, learned how to use new tools and launched this effort. In the years since, several of my fellow participants have removed their book funnel and given up on these tools. I have continued to promote it and use it which is one of the keys for me. If you give up and quit, the effort stops.

In addition to this website, I have continued promotion and used PodMatch to book or record over 70 podcasts. I do not have a podcast but have been guesting and promoting the podcasts of others. Before each podcast (whether it is live or recorded), I review my talking points or stories that I want to make sure I tell during these sessions. I can only control my part of the process but I can thoughtfully take that control. I purchased a website Publishing Offer.com. On this website, I forward to my book funnel site. The words are clear and easy for every listener to recall and use. People listen to podcasts when exercising or driving in their car or any number of other places away from a computer. I consider my listeners and want to make it easy for them to get to my website.

I’m telling you these specific actions so you can apply them to your own books and your readers. How you position your book and continue to promote it is an important aspect of this work.

Last Saturday, I spent three hours listening to about 15 pitches online from different writers. Over the last several years, as an acquisitions editor, I’ve participated in this conference. I have a track record of results from these pitches because Morgan James Publishing has published several books from these authors.

The leaders of this conference understand that I’m eager to get the email addresses and contact information from these various authors who pitched their books. During a five or ten minute author pitch, I did not gather or exchange any contact information with these authors. It is the second action, I want to write about in this article: followup. Without follow-up the chain of commuication is broken. Unless I communicate, they don't how how to reach me and likely will not submit their manuscript to me. This communication gap is necessary to fill or I will miss an opportunity. I emailed the leaders and requested the information (even though they told me orally that they were going to send it). When I received the information, I carefully entered their names, emails and phone numbers into my address book. Then early last week or a few days after our meeting, I sent each one an email asking for their submission. This follow-up step is critical for every author. These authors may send their submission in months or even next year. The timing is unimportant but the followup is critical.

For a moment, let’s return to book positioning. In my email signature, I include several links and the first one says:

Get 10 Publishing Myths for only $10 at:

http://publishingoffer.com/

One of those authors who pitched bought my book. When I mailed the printed book, I made a point to personalize the book (sign and date it on the title page) and include my business cards which have additional links and information.

I’m writing about these details because every author (including you) can take these types of actions. It involves thoughtful preparation, continued effort and action. It is through these actions you seize opportunities for your book.

One final idea for you: below this article, each week I create a ClickToTweet. I take this simple action to encourage you to easily pass this information to others. Can you please pass on this information?

What actions are you taking to reach new readers? How are you positioning your book? What followup steps are you taking to knock on doors and open opportunity? Let me know in the comments below.

Tweetable:

This prolific author and editor details two critical actions that every author can take. Read the stories here. (ClickToTweet)

For many years, I have spoken with individuals who want to publish a book. I’ve listened to their plans and found many of them have an unrealistic idea about the details of publishing. To sell books and succeed, these details are important. 10 PUBLISHING MYTHS is a practical easy reading book to help you. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of

bonuses.

Every author needs a better submission for editors or literary agents. I’m teaching a free Live Webinar on Tuesday, April 21st at 6 pm Eastern. Register and details at: https://bit.ly/4lIx91y

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Editor, Do Your Work!

2026-04-05T04:30:00.000-07:00

By Terry Whalin @terrywhalin

Editors have a critical responsibility in the process of producing excellent books. They are working on the foundation of the book. Every editor is charged to provide storytelling strength to the manuscript, feedback about the meaning and validation of the story and the information in the manuscript. For example, are they choosing the right words? In a novel, does the plot work? Does the author keep the reader turning the pages? Each of these questions have techniques and details the editor helps evaluate and improve the manuscript.

In addition, this editor guides the author about the realities of today's publishing marketplace. They give honest feedback about how this manuscript will fit into the bookstores. Through the years, I’ve worked with many different types of editors. Some editors are more skilled in one area of editing than another. If you are going the self-publishing or independent (hybrid) route with your book, then as the author you will get to select your editor. Even if you go the traditional route, you may hire an editor to help you shape an excellent submission.

I’m going to tell you about a recent editorial situation. I admit this article is a bit of a rant but I’m doing it because of the lessons that I can pass on to you.

As an acquisitions editor, I’m on the front lines of receiving submissions from authors and literary agents. Frequently I’m the first one to receive a submission. We make many different types of books at Morgan James Publishing. If it is a novel, I need the complete manuscript and synopsis in the submission.

This type of request is standard within the publishing community. There are basically two different types of novelists: plotters and panters. The plotters have laid out exactly where their novel is going while the pantsers don’t know their ending and write by the seat of their pants. Publishers have contracted novels which have great beginning chapters then later the novelist will reveal they are a pantser and stuck on how to complete the novel. This situation puts the publisher in a difficult position because they have spent money and effort but do not have a novel to publish.

I received a submision from an author which was 240,000 words. I requested and received the full manuscript. In case you don't see an issue, a 240,000 novel will be 850 pages when poured into pages. This first-time novelist was headed for repeated rejection for this large book. As the acquisitions editor, I told this author and suggested he break the story into four novels. When I made the suggestion, I knew it would involve editorial work to create a new “ending” which leaves the reader looking for the next book. Each of these four reworked novels could be 60,000 words or about 200 pages. This smaller page count allows for a reasonable (and saleable) retail price and repositions this novelist to be shopping a book which could sell in the bookstores--making the author and the publisher money. Many people never think about the commercial or business aspects of the book but they are a critical element in the decision-making process.

Before I championed this long novel to my colleagues and they possibly gave a contract offer, I needed reassurances from this author that he was willing to make these changes and deliver a manuscript with a commercially viable length.

The author was reluctant to divide the story. He said he could send a 120,000 word submission. I asked for a maximum 90,000 word novel and said my collegues would like it better if it was 80,000 words. The author balked and could not agree. Our negotiation broke down. This author had hired a freelance editor who worked through the entire story and been paid $3,000 for such work.

When I learned this information about the editor, I understood this editor got caught up in developing the story and took her eye off her main job: delivering a manuscript which would sell to a publisher. The editor did not do his work on this important detail of advising the author and providing a reality check of the fiction marketplace.

Each of us can easily name bestselling novelists who have written large works like James A. Michener. But a first time novelist? This large manuscript is facing multiple rejections searching for the right fit with a publisher. Novels are getting shorter in the marketplace for multiple reasons.

People are reading shorter novels (50,000 to 80,000 words). Also since 2020, the price of paper has increased 70% to 80% which compels publishers to look for shorter novels with a reasonable and saleable retail price. This editor neglected to teach his author about this important publishing detail.

The editorial process is subjective. One editor wants to overhaul your work for a high pricetag and many changes. A different editor will love your storytelling and make only a few critical modifications at a much lower cost. The selection of your editor is a critical decision.

Last week an author reached out to me. It had been almost two years since we had spoken. Her unedited novel was huge and I recommended an editor. It was another large novel and the author worked with her editor to split the novel. Through the editing process one novel is going to ultimately become a trilogy of novels. Each one is the right length to be published and sell into the bookstore.

Lessons From These Stories

1. Choose your editor carefully. Ask other authors that you respect for their recommendation. Ask the editor for their evaluation and a sample edit. From this sample, you can see the level of editing and it will help you make a decision if it is the right editor for you and your work.

2. Continually learn about the marketplace. As an author, it is your responsibility to understand the length of your book is an important issue. It could be preventing you from finding the right literary agent or the right publisher.

What lessons did you learn from my stories in this article? What am I missing that you can add? I look forward to your comments.

Tweetable:

Every submission is different. This prolific author and acquisitions editor highlights the importance of an editor’s work. Read the stories here. (ClickToTweet)

As I’ve worked in the publishing world for years, I’ve spoken with many authors about their expectations and dreams for their books. I’ve found many of these authors have unrealistic expectations about what will happen with their published book. Many aspects of the publishing process are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help and take actions no matter what the publisher does for your book. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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It Only Takes One

2026-03-29T04:30:00.000-07:00

By Terry Whalin @terrywhalin

As an author, on the surface some of my actions look like failures. Then I have to recall that it only takes one new connection to make a difference. Like the image I have for this article with the highlighted puzzle piece. Without this final piece, the puzzle does not work or look whole.

A couple of months ago, I spoke at a Publicity Club meeting. Before the meeting, I promoted it on social media to my various connections. Also I added it to these articles in The Writing Life which each week reaches several hundred people on their email. When the event happened, a small audience of six people attended.

As a speaker, I’ve had this experience in the past. For example, at a large conference where each workshop is recorded, I’ve spoken in a packed room where they are dragging in chairs from another room. At this same event and on other years, I’ve spoken with one or two people for my audience. No matter how many people, each time I speak with enthusiasm and insight. You never know what can happen with those people in front of you.

Let’s go back to the publicity club event with a small crowd. During the event, I gave them my Morgan James Publishing contact information and encouraged their submission. It’s something I do often in these meetings. When I receive an email submission, I like to process it as soon as possible but that doesn’t always happen. Sometimes that submission gets stuck in the draft folder of my work email.

On a regular basis, people read about my special offer on 10 Publishing Myths where they can get my printed book for only $10 including the shipping along with over $200 of free bonuses. Like some of you, occasionally I have some technical issue that prevents me from mailing the book right away. During one of my tech challenge periods, an attendee from the Publicity Club ordered my book. After it didn’t come for several weeks, she followed up and asked about her printed book and mentioned she had a young adult novel.

I looked through my records, found the missing entry, packed a book for her and put it into the mail. Also I followed up about the young adult novel and asked her to send it to me. That same day she responded that a month or two earlier she had already sent me her submission. When I searched for it, her submission was stuck in my draft folder. I moved the submission forward through the process.

Speaking with this author, I learned this submission was the second book in a trilogy of novels. The author had self-published the first and third novel in the series. She sold a substantial number herself but taken these novels out of print. Other in the publishing community had told her that no publisher would be interested in re-releasing these self-published books. That information about publishing wasn’t true.

Also I learned this author had extensive writing and publishing experience. Publishers including editors like me are actively looking for these types of authors. I encouraged this author to send me the details I needed to champion her book to my publishing colleagues. I wanted to try and get a book contract for the first novel in the trilogy.

Last week I learned my colleagues agreed and wanted to offer this author a contract for her young adult novel. Nothing has been finalized with this situation and the contract hasn’t been signed. I understand authors have many publishing options. I believe Morgan James Publishing offers the best path. Not everyone agrees with me and that is OK too.

I’ve written a number of details in this story for several reasons. For every author (even the unpublished or traditional published), there are insights:

1. It only takes one person in the room to respond to your teaching for it to be worthwhile. When you teach, you don’t know who will be that person.

2. No one can know the needs or intention of another person unless you talk and listen to them then follow through with action.

3. Every author has to explore many different options to find the right path for their book and readers. You have to learn the information, then actively use that information. It’s worthless to have results if you don’t do something proactive.

4. On a consistent basis, keep making new connections and offering to help others. You never know where those connections will lead or when one of them will become significant. Use LinkedIN or online groups or in person meetings to expand your connections to the world.

5. When you submit and do not hear any response, use the gentle follow-up with that professional. Did they receive your submission? Do you need to resend it? Unless you ask, you have no idea what that other person is going through. A simple question could lead you to a remarkable opportunity.

6. Persistence and consistency pays off. Whatever you are writing, take the long view. At first, it may look like nothing is happening but keep at it and if you don’t give up, you will find the right open door.

Where are you getting silence or rejection? How are you expanding and using your connections to reach more people? Let me know in the comments below. Remember: it only takes one.

Tweetable:

It takes action for authors to reach new readers. Sometimes a small crowd appears like a failure. According to this prolific author and editor, it only takes one. Get the details here. (ClickToTweet)

My Writing In Other Places:

With these articles, I encourage you to publish your work beyond your blog in other places. Below are three articles which were published in other online locations than this blog.

Each month I guest blog on Writers on the Move. This month I wrote about how new habits and experimentation can increase the productivity of your writing life. You can read this article at: https://bit.ly/4rvr8GN

Also each month I guest blog on the Blue Ridge Mountains Christian Writer’s Conference blog. I wrote about the importance of boundaries in your writing life at: https://bit.ly/4t1eD7i

Finally once a month I guest blog about book proposal creation on Almost An Author. This month I answered the question, How Many Pages in a Book Proposal? at: https://bit.ly/41whrgH

During my decades in publishing, I’ve co-authored over a dozen books and reviewed thousands of submissions (no exaggeration). As a part of the process of working with these authors, I speak with them about their dreams and plans. Many of these authors have unrealistic expectations about what will happen with their published book. Many aspects of the publishing process are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

Do you need a better submission? I’m teaching a free Live Webinar on Tuesday, April 21st at 6 pm Eastern. I’m an acquisitions editor at my third publisher and have reviewed thousands of submissions. Register and details at: https://bit.ly/4lIx91y

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Everyone Gets Rejected

2026-03-22T04:30:00.000-07:00

By Terry Whalin @terrywhalin

When I opened the email, I moaned internally, “Rejected again.” Several times this past week, I heard from authors where I had championed their book and received a contract from my colleagues. These authors wrote gracious emails to me but the bottom-line was they were going to pass on our Morgan James Publishing contract offer. I understand there are many choices in the publishing world. After decades in publishing, I believe our choice is the best way to get your book into the bookstores.

We are not a self-publisher and Morgan James pays for all of the books that are shipped to bookstores. Any bookstore can keep the book for the lifetime of the book, then return it for a complete refund. Admittedly the economic pressure is on the publisher for this effort and it can amount to thousands of dollars.

As an editor, I do not make the decisions which book we publish but I have a role in that process. The team evaluates the manuscript and decides if we offer a publishing contract. Less than 3% of the 5,000 submissions we receive each year gets a contract offer. There is definitely a consideration process and I champion authors and their manuscript to my colleagues. I get invested in the author’s message and their books. That’s why it doesn’t feel good when the author decides to pass on our contract offer. Everyone (even editors) get rejected.

On the surface, publishing looks simple and straight forward. Write a manuscript then publish a book. Yet there is a great deal of complexity built into each step in the process. Do you want a traditional publisher with a large reach to readers? Then you need to first find a literary agent because those big publishers will not look at your submission or speak with you? The complications begin with many critical choices along the journey. At the time, you may not understand it is a critical choice until later in the journey.

Also many authors don’t understand because of the growth in self-publishing, there are about 11,000 new books that are published every day. This fact amounts to huge competition between authors to find readers and sell their books.

I’ve met authors who have invested $6,000 or even $20,000 with publishers and later understand those self-publishers (which they do not call themselves) are only online. Nothing is sold in brick and mortar bookstores. When an author selects these companies to publish their book, they also don’t understand they are establishing a public sales record of their book. Many years ago, publishers and agents didn’t have access to this information but now they do through an expensive subscription to Nielsen Book Scan. If someone wants to know about your book sales, with a subscription and a few keystrokes they can get the information. These professionals use this sales information to make wise decisions about your manuscript submission.

For the author, they may not respond (ghost you) or send you a polite rejection letter but these decisions are being made all the time.

At the end of the day, each of us in the publishing community have to make our own choices. It’s called free will.

How do you make a wise publishing choice?

The first step is to get educated about the possibilities. I always encourage authors to meet publishing professionals face to face at a writers’ conference. I meet many author who have never been to a conference. It takes investment, time and energy to attend and make new relationships. Here’s a list of some possibilities. In May, I will be at the Blue Ridge Mountains Christian Writers Conference (follow this link to learn more). When you go, meet as many people as you can at meals and in the hallway. I’m rarely in my room alone but I’m talking with people the entire conference. Ask good questions and bring your business cards and one-page pitches. After the conference, send the editor or agent what they have requested. Many people do not follow through so be the exception.

As you make new relatiohships and explore your options, you will be able to determine your path to publishing.

Here’s another resource that’s free and you don't have to travel. David Hancock, the founder of Morgan James Publishing, has a new book called The Babylon Blueprint for Authors. Follow this link and get the free Ebook. It has a lot of great marketing insight. The key reason I'm encouraging you to get it is about 40 pages which compare the three main paths to publish: traditional, self-publishing and hybrid or independent publishing. As you study these details, you will get some clarity about your next steps in the publishing journey.

To show you that everyone gets rejected, I want to finish this article with a reminder. The co-authors of Chicken Soup for the Soul Jack Canfield and Mark Victor Hansen were rejected 140 times. Mark tells the story in the foreword of my book, Jumpstart Your Publishing Dreams. Follow this link to download the foreword and first chapter. They told their small publisher they were going to sell a million books during the first year. Their publisher laughed because they had not sold a million copies of any book. It took Jack and Mark a year and a half to sell their first million books. They practiced the Rule of Five and worked hard to get those readers and booksales. Many authors never take those actions but I encourage you to follow their example and be different.

For you to find the right fit for your book will take work but is possible. If I can help you, let me know.

How does this message that everyone gets rejected resonate with you? Let me know your experience with rejection in the comments below.

Tweetable:

Rejection is built into the fabric of the publishing world. According to this prolific author and editor, everyone gets rejected. Get ideas and resources to handle it in this article. (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week two more podcast recording launched:

Shilo Creed and I spoke about How to Get a Book Published: What Most Writers Get Wrong on The Author’s Mind Podcast. Listen (https://bit.ly/4bdHM9d) or watch at: https://bit.ly/4ryDBJK

Sharon C. Jenkins (@Sharon_Jenkins) and I spoke about breaking the 10 myths of publishing on the Doing Love God’s Way with Dr. J Podcast at: https://bit.ly/4rE4RGY

Currently I’m working with my third publisher as an acquisitions editor. During these years, I’ve spoken with many authors about their expectations, dreams and desires for their books. I find many unrealistic expectations. Many aspects of the publishing process are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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Selling Books During War

2026-03-15T04:30:00.000-07:00

By Terry Whalin @terrywhalin

As a life-long journalist, I follow the news and major world-wide events. While I care about these events, in general they do not touch my work in publishing--but they did last week and this article will tell these stories.

For the last 13 years, I’ve worked at Morgan James Publishing which has a global business working with authors and selling books. One day last week, David Hancock, our founder, began receiving a series of texts and emails from author concerned about their books on Amazon being unavailable. As he looked into it, all of our books were not available which was strange and then he learned the reason.

Amazon was shut down for five hours. Why? The Iranians bombed and destroyed two data centers. One of them was in Iran and the other was in the United Arab Emirates (UAE). One of these data centers had the data for Amazon and it took their technicians several hours to restore their service.

For many authors, Amazon is a key part of their bookselling effort. They are a large Morgan James customer but only 24% of our overall business. As David Hancock likes to say, we are selling our books in 98% of the bookstores in North America including the brick and mortar bookstores. If Amazon isn’t working then you have many different other places to purchase our books. This diversity for our distribution is an important aspect of bookselling.

Our Morgan James team encourages authors when they set up their websites to “share the bookselling love.” Don’t send all your readers to Amazon but include links to other locations like your local independent bookseller, Barnes and Noble, BooksAMillion and give your readers the option to buy an autographed copy directly from you, the author. As an example, look at how I set up my book site for Jumpstart Your Publishing Dreams with these various buy buttons. Notice I include an Amazon button but it is intentionally the last one on the list.

Booksellers do not like Amazon because right or wrong, they believe this company has destroyed their business. Years ago at a conference when I was talking with a bookseller about my Book Proposals That Sell book, with pride, I mentioned this book had over 100 Five Star Amazon reviews.

“I don’t care about Amazon reviews,” the bookseller retorted. It was my last time using this statement. Instead I told about the book having over 100 five star reviews and left out the word Amazon.

In 2019, Morgan James published a business book from Steve Anderson named The Bezos Letters: 14 Principles to Grow Your Business Like Amazon. As you can imagine, it is impossible to avoid the word Amazon inside this book. As expected when the book released, Barnes & Noble, BooksAMillion and other national bookstore accounts refused to carry and sell the book. Yet The Bezos Letters was a USA Today and Wall Street Journal bestseller (as noted on the cover). Through the years, it has been a steady and continual seller.

A little over a year ago, these booksellers changed course and began to stock The Bezos Letters. The selling track record of this book overcame their objections about the word Amazon. Booksellers are in the business of selling books to their customers.

Lessons for Every Author

-Whether we know it or not, as authors, we are a part of a global economy. The war and bookselling can be disruptive to us.

-No matter how you publish, diversity where your books are sold--not just Amazon.

-If you diversity, then a disruption on one online store --even a major one like Amazon--will not affect your book sales.

-Where you publish and their distribution should be an important part of your decision process. As an author, you want your books to be sold everywhere. Then readers don’t have to go to a particular website or location to buy your books.

-Finally as an author, don’t constantly watch your Amazon page then contact your publisher if you see your book is unavailable. It’s nothing that I’ve ever done with my many books with different publishers. There are better ways to spend your time.

How are you selling your books? Are you diversified or only on Amazon and your own website? Let me know in the comments below what action steps you are going to take. I look forward to your comments.

Tweetable:

Selling books is connected to the war in the Middle East. This prolific author and editor tells an unusual story. Read the details here. (ClickToTweet)

Let’s be honest. Publishing is a complex business and much of the process is outside of anything an author can control—no matter how they publish. I wrote 10 PUBLISHING MYTHS to give authors realistic expectations and practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week one more podcast recording launched:

Lou, Teresa and I spoke about how to create a solid book proposal and business plan on the Earrings Off Podcast. Listen to our conversation at: https://bit.ly/4sPu1n9 Then get a free copy of Terry's book at: https://bookproposals.ws/ #publishingtip #writingtip

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Willing If Asked

2026-03-08T04:30:00.000-07:00

By Terry Whalin @terrywhalin

If you are reading this article and you are honest, I suspect you have some big dreams for your writing. Who do you want to reach or what type of readership do you want to grow? Are you trying to change your world or make a valuable contribution to it? In this article, I want to tell some stories and give you some action points for your writing life.

First, let’s talk about asking and your motivation. In the Epistle of James, he writes, “You desire but do not have, so you kill. You covet but you cannot get what you want, so you quarrel and fight. You do not have because you do not ask God. When you ask, you do not receive, because you ask with wrong motives, that you may spend what you get on your pleasures.” James 4:2-3 (NIV). Notice you have to take action (ask) and have the right motivation when you ask.

As I’ve written in these articles, for the last 13 years I’ve worked as an acquisitions editor at Morgan James Publishing. Authors, literary agents and others approach me about their book proposals and pitches. I want to tell you about someone in the “other” category who approached me. Within the publishing community, I’ve read that at any given day there are over a million proposals and manuscripts in circulation. You breakthrough these incredible numbers as you make the right connection and the right pitch at the right time. Your persistence and consistency will pay off for you if you don’t give up.

Many years ago, I wrote a couple of books for Pearson Education and worked with an editor. Through LinkedIN we maintained our connection. This editor moved away from her publisher and is a freelance editor/ ghostwriter/ publishing fixer. She ghostwrote a proposal and a manuscript for two health care CEOs. One author is in New York City and the other is in Australia.

With an excellent book proposal, these authors landed a top literary agent who shopped the book to many different publishers--including all of the big five publishers. Their proposal was rejected over and over. Ultimately the agent dropped the project (which happens). The editor remembered our work from years ago and reached out to me at Morgan James. I read the proposal, put it in the consideration process, spoke with the authors and my colleagues, then got them a book contract which they signed. I’m giving you these details so you can see how the process works and the importance of maintaining and using your connections.

Last November, these authors were keynote speakers at a large health conference in Boston. Because they worked with Morgan James, they had real books to sell at their event--even though the book doesn’t release in the bookstores (brick and mortar plus online) until the end of this month. From my publishing experience, many publishers would not have produced this book early and ahead of their schedule to help these authors sell books. The choice you make as an author of your publisher is an important one. Are they flexible? Are they willing to go the extra mile to help you so everyone can sell books? These questions and others are important ones to ask and discover the answers--before you sign with them.

I want to tell you another aspect about this book that I have been working on--one that is rare and I’ve never done before as an editor. I wanted to help these authors get book reviews when the book launched. I’ve written many reviews but I do not write reviews for books that I’ve brought into Morgan James because of the conflict of interest. Instead I worked the book review need from a different angle.

I ordered a series of print copies, then I reached out one by one to some of my reading friends. I told them about the book, sent them the catalog page and asked if they would be interested in reading the book and asked if they would write an honest review about the book. Also I asked for their mailing address to make sure I had the right address.

As these friends agreed to read the book (and some of my friends said no thanks), I packed the book and mailed it to them. In the package, I sent the catalog page (remind them when the book is releasing), a note thanking them and reminding them of their commitment to write an honest review. If I knew they probably haven’t written many book reviews, I also printed a book review template with questions to help them. In case, you’ve not seen it, I wrote a promotion page for 10 Publishing Myths (follow this link).

My little behind-the-scenes book review campaign is still in the works because this book doesn't officially launch for several more weeks. The actual results have not happened yet but I know for certain that asking and following through is going to make some difference in the promotion of this book. The book is Your Aging Advantage I encourage you to follow the link and download the ebook version.

To conclude this article, what types of dreams and plans do you have for your writing? Who in your connections can help you and are you willing to ask them? Will you follow through with your plans? I encourage you to dream big and reach out to others and ask for their help then see what happens.

Let me know in the comments, what plans you are making or who you will ask? I look forward to your comments.

Tweetable:

This prolific author and editor believes your connections are willing to help you if you ask. Read the stories and details here. (ClickToTweet)

I’m working at my third publisher as an acquisition’s editor. I’ve spoken with numerous authors about their books and their expectations. I find many of them have unrealistic expectations about publishing. It doesn’t matter what type of book they are writing—fiction, nonfiction, a children’s book or a coffee table book. Each type of book contains its own challenges and complexity. Many aspects of the publishing process are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week one more podcast recording launched:

Cameron Cowan (@cameroncowan) and I spoke about the publishing on The Cameron Journal Podcast. Listen or watch at: https://bit.ly/4rmtCXT

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Change Is Hard

2026-03-01T04:30:00.000-08:00

By Terry Whalin @terrywhalin

Change is hard and no one (including me) likes to change. Yet change is how we grow, improve and become better every day. In this article for The Writing Life, I encourage you that each of us have resistance to change, then we have to make a decision and finally get a result.

The Resistance

As an author, for my writing life, I have created and used a variety of habits and systems. My goal is to be consistent and to reach new areas of the market and find readers. For example, every day I post 12 to 15 times on social media. I have been doing this pattern for years on three different “rented” platforms (that I do not control). The engagement or feedback from these actions is often minimal. Sometimes I wonder if anyone is reading them but I continue doing it. About the time I think about stopping someone responds and shows me that people do read these actions.

Since I started my blog in 2004, I have been writing these weekly articles. Because of my consistency, the blog has over 1800 entries and about 400 people receive my new articles on their email. In addition, each week I send a different piece of writing to my newsletter. Through the years, my newsletter has been sporadic and inconsistent. I changed this pattern over a year ago and send it each week. Use this link to subscribe and get a free 87-page Ebook and my newsletter with my gratitude.

Beyond my work as an author, I have my regular work as an acquisitions editor at Morgan James Publishing. For the last 13 years I’ve been working with authors, hearing about their new books then championing their book to my colleagues. Through this work, I’m hopefully getting a contract that they will possibly sign and return to get their book into the bookstores. This work has it’s own patterns and systems. As with any work, Morgan James has continued to make shifts and changes. With this ebb and flow, some days my work is more successful than others. The bulk of it is in a familiar pattern.

Without going into unnecessary detail, sometimes my acquisitions work has been more successful with authors than others. Several months ago I continued doing the work but went through weeks with no authors completing their contract with Morgan James. Our founder David Hancock reached out to me with some suggestions for some shifts in my actions. In a completely normal fashion, at first I resisted making these changes, but I understand making these changes is important and can lead to improvements in results.

The Decision

I made a number of shifts in this process and began to use different tools in in the procedure. These changes were not easy. The first time I did these procedures, I made some mistakes (nothing fatal). I was committed to making these changes and improvements. Despite being hard, I continued forward. Many of the decisions in the publishing process are outside of my control. I’ve learned that I can control my actions and my decisions. In that effort, I continue to try and be the best person that I can be for myself and my authors. It’s not a straight forward decision but a journey and a process.

The Result

While the results of my changes are not complete, I can tell you the improvements have made for increasing results. I’m certain there will be additional changes in the future but I’m committed to continuing to do my part (large or small) in this process. In a number of areas, I’m becoming better every day and continue to learn and grow.

What about your journey as a writer or communicator? What resistance do you have to change and how can you decide to become better every day? Let me know in the comments below and I look forward to your feedback.

Tweetable:

Change is Hard. The prolific author and editor explains his resistance, his decision and his result of making changes. Get the detailed actions here. (ClickToTweet)

Let’s be honest. Publishing is a complex business and much of the process is outside of anything an author can control—no matter how they publish. I I wrote 10 PUBLISHING MYTHS to give authors realistic expectations and practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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Don't Count Your Chickens

2026-02-22T04:30:00.000-08:00

By Terry Whalin @terrywhalin

There is an old saying that figures into our lives as writers, “Don’t count on your chickens until they hatch.” These chickens lay eggs but the reality is until they hatch, you can’t depend on getting a new baby chick.

In the early days of my writing life, I’ll admit I counted chickens before they hatched. I wrote query letters to magazine editors and counted on an acceptance and payment. I crafted book proposals then pitched them to agents and editors. The agent would take my proposal to pitch traditional publishers. I believed the literary agent would find a publisher. I believed the publisher would sell my book into bookstores and I would earn royalties. I believed my book would earn back it’s advance and then additional royalties.

For the last 13 years, I’ve been an acquisitions editor at Morgan James Publishing. With authors and agents, I work to understand their book, see if it is a good fit for our publisher, then pitch the book to my colleagues. When I get a contract, I send it to the author (or agent) and believe they will sign it and publish with us. When I bring an active author into the publisher, I believe they will sell books in the bookstore. I believe bookstores will carry the book and sell it to readers.

While it is great to be optimistic and have these beliefs, here's the downside: I'm counting my publishing before it happens. I'm assuming actions outside of anything that I can control. The truth is many of these things don’t happen and breed disappointment and regret.

Without beating the image, I hope you can begin to see the challenge with this attitude of counting on actions which are outside of your control.

What I Do Instead

These actions are not easy because in many ways I loved counting on results which were outside of my control. I encourage you to take a different mindset. Here’s a series of actions you can do:

1. Enjoy the journey. Celebrate the new relationships you can form and foster. For example, last week I connected with a new person on LinkedIN. She emailed me and told about reading a couple of my books. I looked up her contact information which included her phone number. I dialed the number and had a great 30+ minute conversation. It’s a simple example of what you can do. Keep expanding your relationships and helping others. As you enjoy the journey, you will find new opportunities for your writing life.

2. Continual to learn and grow. No working writer ever stops learning and trying new possibilities--including me. Recently one of my friends, Alice Crider, offered a five day book proposal challenge. It starts on Monday but use the link and you can still do it. While I have a lot of book proposal experience (and a book about it), I know I will learn some new insights in these sessions.

3. When Others Succeed, Celebrate. Often throughout my day, I will read newsletters and other things from authors. I celebrate their success and will write a short email or repost somthing on a social media website. There are dozens of different actions but I’m encouraging you to celebrate others.

4. With Your Opportunities, follow-up. I have a number of authors where I’ve championed their book to my colleagues and gotten them a book contract. They have not signed it and returned it (as I said earlier, it's something I can’t control or predict). I can gently follow-up with them and see if they have any questions. Last week I made a number of these calls. Frequently I got their voicemail where I left a cheerful and enthusiastic message for them. Maybe I sent them a contract weeks or months ago. I continued to follow-up. My experience in this area tells me that the longer it takes someone to respond and return their contract, the less likely it is they will publish their book with Morgan James Publishing. Knowing this track record does not prevent me from making those follow-up calls. Through the years, I’ve had a few authors surprise me and engage with questions, sign and return their contract.

I have one certain fact: if I don’t follow-up, then the author will not know that I continue to pull for their success and want them to publish with Morgan James. The follow-up work is something that I can do. Maybe they will not publish the book that I'm calling about but because of the good experience with my follow-up, they will give us an opportunty on their next book. See the optimism and hope and action that is built into my attitude about follow-up? I hope so.

What actions are you going to take so that you have the right mindset? Let me know in the comments below.

Tweetable:

What does counting your chickens have to do with the writing life? Get the details here from this prolific author and editor. (ClickToTweet)

When I’ve worked with different publishers on a variety of books, I’ve learned the hard way that much of the publishing process is outside of anything an author can control. As an editor, I’ve spoken with different authors about their books, I’ve found many unrealistic expectations. There are actions every author can take with their books. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week one more podcast recording launched:

Author and coach Tommy Thompson (@TommyPThompson) I spoke for a second time on the Space for Life Podcast. Here’s our first conversation: https://bit.ly/4g4b5uO In this new podcast, we talked about how to start writing and actually get published at: https://bit.ly/46gBov3 Also check out my book Jumpstart Your Publishing Dreams at: https://jumpstartdreams.com/

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Overcome Your Challenges

2026-02-15T04:30:00.000-08:00

By Terry Whalin @terrywhalin

Think about your writing life. Do you have a series of “can’ts” about what you can or can’t write? For example, some writers say they can’t write outside of their office and need quiet in order to be able to create their stories. Others say they need to be in the corner of a coffee shop to do their best writing.

My journalism training taught me to ditch the can’ts. I can write in a noisy city room full of reporters on the phone, talking and even banging out their stories. I can write on an airplane. I can write in a hotel room. I can write during a busy conference. I can also write in the quiet of my office. The critical element is sitting in your chair at your keyboard and moving your fingers cranking out words. It does not happen in your mind but only through your actions. I encourage you to try it and experiment with those negatives and conquer them. It will make you a more flexible writer.

As writers, each of us have experiences which could prevent our writing and moving forward. During my years as an editor, I’ve heard almost every possible excuse why an author did not meet their deadline. After listening to their story, I grant them the extension and set a new deadline. When they move forward, we will get a manuscript and be able to publish it and get it into the bookstores. I can’t do that work for them but I can do it with them.

Last week I faced my own challenge. A tech person worked remotely on my desktop and killed the sound and produced a number of other behind-the-scenes errors. Another remote tech person worked for over and hour, but he could not resolve the errors. My only path forward was to disconnect my desktop and take it into the store for repair. Talk about a painful path! I have a lot of writing and specialized programs and other details on this computer. Plus it is connected to my printer. Because it was my only path for repair, I took it to the store and had to leave it for three days.

Did I stop working for those days? No, I began using my laptop which I rarely use. This computer doesn’t have many of the tools I needed. It took time and energy but I persisted. While it was not rapid, I continued to get the necessary work completed. I met with my Morgan James authors and answered their questions. Two of them signed their contracts last week and other things happened despite these interruptions.

At the end of the day, it’s about your mindset in this situation. Do you persist and try different options or do you quit? My encouragement is for you to find your path forward with your writing life. Maybe you have to skip some television or get up a bit earlier or stay up later at night to get your writing done. It is critical to keep moving forward despite the challenges.

This week I heard bestselling author Darren Hardy encourage us to enjoy the journey in the midst of the ups and downs of our lives as writers and entrepreneurs. Also he includes two hashtags and says them on a regular basis: #BeTheException and #BetterEveryDay Notice these words are focused on the journey and not the end result.

There are many of life’s experiences which are outside of my control. Through hard experience, I’ve learned there is only one person on the planet where I have any measure of control: me.

As a final key point with your writing: focus on your readers and serve them. Make a conscious choice to serve your readers with a well-crafted story or point them to a new tool or resource. Your path forward is filled with many choices and opportunitites.

What steps are you taking to be the exception and become better every day?How are you overcoming the challenges in your everyday life? Let me know in the comments below.

Tweetable:

As writers, our lives are full of challenges and opportunities. This prolific author and editor gives some personal examples then action steps in this article. (ClickToTweet)

Publishing is a complex business and much of the process is outside of anything an author can control—no matter how they publish. I wrote 10 PUBLISHING MYTHS to give authors realistic expectations and practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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For over a year and once a week, I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

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Important Bookstore Insights

2026-02-08T04:30:00.000-08:00

By Terry Whalin @terrywhalin

With thousands of books entering our world every day, how do readers determine which books to buy and which books to skip? It’s an age-old question that authors, publishing professionals and many others have been trying to understand.

As an author your book may only be in an online bookstore. Sometimes that bookstore is only Amazon and other times you are in many online bookstores. In other articles, I’ve pointed out that bookstores have limited shelf space for books. How are those decisions made about which books to carry in that limited space?

From my years in publishing, I understand behind the scenes there are many individuals in this decision process. I encourage each of you to be constantly learning about this process and glean insights that can be used for your own books.

Last week I heard this podcast What It’s Like to Be a Kid with Jon Anderson, the President and Publisher of Simon & Schuster Children’s Publishing. As the show notes say, “Jon Anderson has been President and Publisher of Simon & Schuster Children’s since 2009, after a career in both publishing and bookselling that began at age 16 at a B. Dalton mall store in South Dakota. His journey through Barnes & Noble, Penguin, and Perseus to his current position is one marked by creativity, humor, and iconic books and brands, from Mad Libs to Nancy Drew.”

I learned a great deal from listening to this interview including Anderson’s insights about the current children’s book market. For many years, he was the book buyer at the corporate office of Barnes & Noble. Publishers and their representatives regularly pitched Anderson because of the significance of his decisions about which books to put into the stores. To make decisions, he said he looked at the cover then read the back cover. These two elements are details that you as an author have control and influence (no matter how you publish). Yet you have to take action in this area.

Much of the decision-making process is outside of anything that an author can control or influence. Instead of shrugging this responsibility, I want to call to your attention several elements where you do have control: the book cover and the back cover. Depending on your publishing path, some authors have more decision-making influence than others. Every author can make an impact in this area and I’m encouraging you to seize it.

Years ago when I worked at another publishing house, I spoke with the Vice-President of Sales when he had returned from a trip to present our new books to buyers at bookstores. With frustration in his tone, he said, “After hearing about our new books, the buyer would say, “I’ll take two copies of each. One to sell and one to show.” I could hear the disappointment in his story because no publisher is trying to sell only two copies of any book. It shows the difficulty for every publisher to get their books into the bookstore.

What Authors Can Control

Whether your book is going to be online or inside a brick and mortar bookstore, there are some elements that you as the author have control. First, create an attractive and attention-getting cover. First impressions count and I’ve seen some poor book covers and others garner attention. Your choice of a designer and a publisher are in the author’s control.

Your words on the back cover are another area where the author has influence and control (depending on your publishing path). It is a learned skill to write these words which sell your book. I recommend you get Shelley Ring’s book How To Write Back Cover Copy That Sells: And Other Marketing Materials to Promote Your Book as a resource. I’ve written many back covers and your experience in this area will be a boost to your ability. You can read my review of Shelley’s book here.

The third way to influence book buyers is to include high profile endorsements. As a new or unpublished author you may think you have no ability to get these types of endorsements. That assumption is wrong.

You can take action and collect great endorsements for your book--even if you self-publish. In other articles (follow this link), I’ve written about these details. Also look at this article from Jacqueline Marcel about getting endorsements for her self-published book. If she can do it, you can do it. To get these endorsements you have to ask and make it easy for that person to agree and return the endorsement (even if you write a “draft” yourself when you ask because well-known people are busy. It takes author effort and not just once but over and over.

There are obstacles to getting your book into the hands of readers but with your activity and continued promotion, you can overcome these hurdles and turn them into opportunities.

What actions are you going to take in this area? What am I missing that you can add? I look forward to your comments.

Tweetable:

How can authors influence the discovery of their books inside bookstores? Learn specific actions from this prolific author and editor. Get the details here. (ClickToTweet)

My Writing In Other Places:

With these articles, I encourage you to publish your work beyond your blog in other places. Below are three articles which were published in other online locations than this blog.

How to Get Your Book Into Libraries. I wrote the details into a two part article and you can get both parts here.

When you submit your book proposal, I explain why you shuld simultaneously submit. Read the details in this article.

When an author selects a publishing path, there is an often forgotten and critical element (distribution). In this article, I encourage awareness and wisdom in your choice.

During my years in publishing, I’ve reviewed thousands of submissions and spoken with many authors about their plans and dreams for their book. I’ve found many of these authors have unrealistic expectations about what will happen with their published book. From my experience, many aspects of the details of publishing are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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What To Do with Strange Experiences

2026-02-01T04:30:00.000-08:00

By Terry Whalin @terrywhalin

Throughout my life, I’ve had a number of strange personal experiences. It’s part of our lives that we have these different encounters and experiences. As a writer, what do you do with these stuations?

Some people write a book manuscript. Others use the material as background for their novel and other storytelling methods. While I love books and work as an acquisitions editor for a New York publisher, this usage for your stories and experiences has limitations. Thousands of new books enter the marketplace every day. I’ve read estimates between 4,500 and 11,000 new books enter our world every day (depending on your source and including the self-published books). These numbers involve a lot of competition for readers for your books.

In this article, I want to suggest a different starting place for your experiences. Instead of a book, I encourage you to use your personal experiences as storytelling material for magazine articles. When you write a magazine article, it’s easy to reach 100,000 to a million readers (depending on the circulation of the publication). Magazine editors tell writers what they are looking to publish in their writer’s guidelines. Often you can find these guidelines on their website or in a market guide.

Each publication has a specific readership or audience. As you craft your article or your query (pitch), you have to be focused on the audience. When I worked as the Association Editor at Decision with the Billy Graham Evangelistic Association, we were printing 1.8 million copies of each issue. This circulation has dropped through the years but is still over 400,000 (see this link).

Some of the greatest readership for my writing has come through my personal experience stories in Decision. Decades ago we taught our oldest child about death through the passing of our second child. I called this article Schooled In Death. As I went through this difficult personal experience in a journal, I captured little pieces of dialogue and feelings. Then later as I wrote my story, I used these snippets in my magazine storytelling.

It’s a pattern I suggest you use for your personal experiences--write down the feelings and dialogue then use them in a magazine article. When you write a magazine article, you learn some specific skills which will build into your writing life. You learn how to create an interesting title and how to begin your article and pull the reader into your story. Magazine articles have a limited word count (500 to 1,200 words--again depending on the publication. As you write your article, you learn how to have a beginning, middle and a strong ending which leads the reader to a single point called a takeaway.

Where do you find these magazines? First, which ones do you read on a regular basis? I would begin there because you are familiar with their readership and target audience. Almost every magazine will take a well-crafted personal experience story for their publication. If you sell “first rights” to the magazine (noted at the top of your first page of your submission), then these rights return to you once the magazine publishes your article.

I’m suggesting a simpe strategy with your personal experience stories. Write a series of these types of articles which likely can be interconnected. With some editorial adjustments, each article can be the start of the chapter in a book. If you string together 15 to 20 of these articles, then you have a book manuscript. I have a lot more detail about this type of strategy in my free webinar Get More Mileage from Your Content.

As writers, we have an abundance of opportunity. I encourage you to use the Christian Writers’ Market Guide to look for more publications and opportunties to publish your writing. From going to writer’s conferences, many writers are focused on getting their book published and never consider teh magazine world. You can do both--write for publications and write books. Your magazine articles can tell people about your latest book in your one-sentence bio at the end of the article. Your persistence and consistency as a writer will pay off.

What steps are you going to take to write and publish your strange experiences? Let me know in the comments and I look foward to hearing about it.

Tweetable:

As a writer, what do you do with your strange personal experiences? This prolific author and editor encourages an unexpected series of actions. (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week one more podcast recording launched:

David Newman (@dnewman) and I spoke about Real Deal Publishing on The Selling Show Podcast. Listen at: https://bit.ly/4q7yDDl

Throughout my many years in publishing, I’ve co-authored over a dozen books and reviewed thousands of submissions (no exaggeration). As a part of the process of working with these authors, I speak with them about their dreams and plans. Many of these authors have unrealistic expectations about what will happen with their published book. Many aspects of the details of publishing are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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Don't Quit Your Day Job

2026-01-25T04:30:00.000-08:00

By Terry Whalin @terrywhalin

From time to time through the years, I’ve met authors who lean in and confide to me, “I’m all in on writing my book. In fact, I’ve quit my day job so I can write full-time.” When I hear this information, I appreciate this author’s commitment but also worry about the wisdom of such a decision. Maybe your dream job is to write fulltime. It’s something I want to address in this article with some ideas for you.

Several times, I have been working at a terrific job and to my surprise, I was fired. My past experience in these positions has been useful to me. We can grow from these experiences in our past (something I’ve tried to do) and none of us know what will happen in our future. Each of us have today to take action. Often at writer’s conferences, I hear this conventional wisdom: don’t quit your day job.

Through the years, I’ve met many authors who have written bestselling books and kept their day job. Over 40 years ago I met bestselling author Jerry B. Jenkins at an Evangelical Press Association meeting. Late one night three of us as magazine editors were playing scrabble against Jerry--and we lost. He is a world-class scrabble player. At the time I was a missionary magazine editor with Wycliffe Bible Translators. Jerry was an editor at Moody magazine, part of the Moody Bible Institute.

In his books and teaching, Jerry talks about working a day job, coming home and spending focused time with his wife and children. Then after they went to bed, late at night Jerry devoted several hours to his writing. Many people assume this 21-Time New York Times bestselling author was an overnight success with his books. As he writes in the foreword of 10 Publishing Myths,the mega-bestselling series Left Behind was his 125th book. For many years, Jerry kept his day job and was not an overnight success.

As I’ve met and interviewed various bestselling authors, I learned about a number of authors who have a day job and wrote their books outside of their work. Sarah Sundin is another example. For many years she was a pharmacist and wrote historical novels.

I encourage you to read this article about Famous Authors Who Also Had Full-Time Professions. You will be surprised at some of the well-known people who wrote while keeping their full-time job.

Is writing full-time your dream job? It could happen. I’m writing this article to encourage you to take several actions in this process:

1. Without thinking about it long and hard, don’t quit your day job. As I mentioned, no one knows the future and you want to make wise decisions in this area.

2. Begin to develop multiple streams of income such as editing, coaching, and other sources outside of your writing. There are many different ways to make money with books. Follow this link to a free webinar where I list the details about a dozen different ways.

3. Learn to mix and match the different activities in your life (day job, writing, marketing, newsletter creation along with sending it on a regular basis plus many other tasks).

Each of us are on this journey called The Writing Life. Your path will be different than mine. To discover it, you will have to try many different things. Some of them will fail while others will succeed. You will be able to lean in and continue the ones which succeed.

What have you learned about quiting your day job? Let me know in the comments below and I look forward to hearing from you.

Tweetable:

What is behind the writing conventional wisdom: don’t quit your day job? This prolific author and editor gives his insights and possible actions in this article. (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week two more podcast recordings launched:

Joe Rooz (@JoeRooz) and I spoke LIVE on the Joe Rooz Podcast about 10 Publishing Myths Busted: What Authors Must Know. Listen and watch at: https://bit.ly/4pXO8gN

Daniel Lucas (@dsl_lucas) and I spoke LIVE on the sixth season of the Abstract Essay Podcast. Listen at: https://bit.ly/45qLwRv

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Keep Up With Publishing

2026-01-18T04:30:00.000-08:00

By Terry Whalin @terrywhalin

The publishing world is in constant motion or change. How do you keep up? One of the best ways to monitor and learn about the changes is through online newsletters. Since 2001, I’ve been a part of an online group called The Writer’s View. It has an amazing resource of the various topics behind the scenes. (Read this post and follow the links to join this free group. Each week we change the topic and several times a year, I am one of their leaders. Last week I guided an online conversation on keeping up in the publishing world. For this article, I’ve compiled some of what I posted and the various links as a resource for you. These resources are in no particular order and for each one, I’ve included the link where if it is interesting to you, you can subscribe.

As background, some of these publications are once a week while others are daily. If they are not right for your writing life, then you can unsubscribe. I do not study every line of these publications. Some of them I skim for the information but each of them are resources that I use to keep up on the world of publishing.

Rush to Press is the weekly newsletter from the Evangelical Christian Publisher Association. For example, a week or so ago the issue included a release about The Quest Study Bible (Zondervan) which has sold two million copies worldwide. Many years ago I worked the study notes on a ten-chapter segment in Chronicles with a professor from Fuller Theological Seminary. As a contributor, my name is in the tiny print in the front of this Bible. It was fun to see this information in Rush to Press.

Evangelical Press Association. This is the group of Evangelical magazines like Christianity Today and many others.

Shelf Awareness published five days a week and is targeted to Bookstores. Last week, they sent a special issue with different stories tied to Jesus Calling, a devotional from Thomas Nelson which has sold millions of copies. Follow this link to read this newsletter.

Editor and publishing expert Jane Friedman has a newsletter called The Bottom-line with a free version. Here’s just one reason to subscribe to The Bottom Line. I’m quoting a couple of paragraphs from her WEDNESDAY, JANUARY 7, 2026 newsletter:

“Nonfiction decline deepens

I love nonfiction, so it gives me no pleasure to say this, but I think the declining sales of nonfiction will continue in 2026. Of the top nonfiction bestsellers in 2025, only one of them (Kamala Harris’s campaign memoir) was published in 2025. Mel Robbins’s self-help book The Let Them Theory performed best and released in 2024; Circana BookScan’s Brenna Connor told the New York Times that Robbins is “essentially carrying the entire self-help category right now.” The bright spot for nonfiction is in the Christian market: sales of Bibles, Bible studies, and other religious titles have been growing in the double digits.

Why the nonfiction decline? Most agents and publishers cite escapism, given the current sociopolitical environment. But more than that, I think it’s the increasing competition of other information sources that are right at your fingertips when you need them; they may require less time and even provide more clarity. Pick your favorite: newsletters, podcasts, information-rich social media posts, short-form video, long-form video, online education of all kinds. People can get the insight they need without buying or spending time on a book. The bright side: Audiobook sales are increasing, and that includes nonfiction.” I hope these trends are helpful to you. Like Jane, I love nonfiction and the decline shows me once again the need for everyone (including nonfiction authors like me) to include have great storytelling.

Publishers Lunch. I used to be on the free version but I’ve been on their paid version for years and find a lot of value in this subscription--beyond the newsletter.

Publishers Weekly has a number of free newsletters (use the link).

Newsletter specialist Kate Huff has a free Newsletters Made Simple newsletter with tips at: https://bit.ly/49A8A1o

Midwest Book Review. Each month, I get an email from editor Jim Cox. They are a respected publication and especially among libraries. I could not easily find where to subscribe but it is a publication you should know about and monitor.

As a journalist, I also take a publication called The Muck Rack and it has connections to journalists and other media resources. I often skim it and find something of interest. Here’s where you can subscibe.

WildFire Marketing expert and author Rob Eagar has a weekly newsletter.

Also I subscribe to Author Marketing Experts from Penny Sansevieri Founder and CEO Author Marketing Experts, Inc., bestselling author and internationally recognized.

Another marketing expert is Thomas Umstattd Jr. and his Author Media website. Last week, Thomas sent out his interview with Jerry B. Jenkins. You can catch the audio or the transcript at: https://bit.ly/49zSDYK

I also read the substack called Writerly Things from Brooke Warner who is a publisher, writing coach, podcaster, and author advocate.

Also I read Ilise Benun the marketing mentor, who is a wise marketing person. Scroll down on her site and the pop up menu to subscribe will appear on your screen.

Phil Cooke is a media expert and Christian author who has valuable insights.

Media expert Brian Feinblum writes the Book Marketing Buzz Blog with thousands of articles.

Finally my long-time friend and mentor Robert Bly (Bob) sends a daily email. Subscribe here.

There are probably more newsletters and resources that I use to keep up with publishing but these will get you started. I understand this article is different from my normal articles on The Writing Life. What tools do you use to keep up with publishing? Let me know in the comments below.

Tweetable:

The publishing world is constantly changing. This prolific author and editor provides details about how he keeps up with these changes in this article. (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week one more podcast recording launched:

Barry LaBov, author and CEO of LABOV and I spoke about author secrets for writing and promoting books on the Difference Talks Podcast. Listen and watch at: https://bit.ly/49Wx8mo or you can watch a short reel here.

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Get Diversity in Your Communication Skills

2026-01-11T04:30:00.000-08:00

By Terry Whalin @terrywhalin

Persistence and perserverance are important skills for every writer to develop and use. As writers we need to reach the right person (an editor or a literary agent) to move our book forward and get it into the bookstores. This process involves using a variety of communication skills.

Recently I was trying to reconnect with a long-time editor friend. We had not spoken or emailed in many years. I tried to reach this friend on email (bounced) and phone (didn’t connect). Then I looked at LinkedIN and her contact information there didn’t help me to connect. As a last resort, I turned to something I rarely use: Facebook Messenger. I was still connected with this friend on Facebook and used the messenger feature to send her a personal note. It turned out that worked and I revived my connection with this friend.

As an acqusitions editor at Morgan James Publishing, I’m in touch with a number of authors and their agents. I need to reach them in a timely manner and don’t always use email but other methods as well. If I have not connected with this person in a long time (read years), my first action is to look at the contact area their LinkedIN profile. Here’s where my LinkedIN profile is located. If you and I are not connected, let’s get connected on LinkedIN. Often people will put an email on that form which will be active even if they have changed companies. There is a lot of movement and transition in the publishing world.

Also through the years, I’ve collected a lot of information in my own address book. I will use this information (in particular email and phone numbers--including their cell phone) to reach out to this person. Sometimes they bounce or do not work.

When you need to reach someone, I encourage you to use different forms of communication but match your response with the one you got from the person. For example, I received a text from an author where I sent them a new contract. They were asking for a phone call to go over next steps. Ironically to me, one of the items I sent them as an attachment with the contract was called “next steps.” None-the-less, I responded to this text with a text giving some options to this author.

Are you showing your diversity in the types of writing? Do you only write books? How about magazine articles? How abouts short stories or guest blog posts or devotions or many other things. There are many different ways and places to publish our writing. In the opening chapter of Jumpstart Your Publishing Dreams, I created a detailed list (follow this link to download this chapter if you need some ideas).

In the publishing community, there are also multiple ways to communicate with each other. Some people prefer a phone call. As I’ve often written in these articles, the phone is probably the last option to use with an unknown publishing professional like an editor or literary agent. Others use email or text. I'm not the best at texting but because I know some people will respond and view their text before an email, I will use this form of communication. The key action from my perspective is to use various forms and find the one which will work for you to communicate what you need to commuicate.

Many people downplay email but that is one of the most effective and consistent communication tools every writer needs to use. If you do not have an email list, I encourage you to start one--then use it on a consistent and persistent basis. If you are not one of my newsletter subscribers, I encourage you to follow this link. When you subscribe, with my gratitude, you will receive a free 87-page Ebook.

Are you diverse in your communication skills? If not, what steps can you take to grow in this area and become better. Let me know in the comments what skills you are working on or if I am missing something. I look forward to hearing from you.

Tweetable:

It is important to have diverse communication skills according to this prolific author and editor. Read the details here. (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week I recorded a second podcast with Lou and Teresa from the Earrings Off Podcast. Here’s my first conversation with them where we spoke about publishing myths at: https://bit.ly/4iFaP6z:

Whatever type of writing you do, I know that writing contains its own complexity. Many aspects of the publishing process are outside of anything that an author can control. Through the years, I’ve spoken with many authors, I find many of them have unrealistic expectations about publishing. I wrote 10 PUBLISHING MYTHS to give authors practical help. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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Critical Author Habits

2026-01-04T04:30:00.000-08:00

By Terry Whalin @terrywhalin

While it was many years ago, I recall my first sip of coffee and the horrible taste.I wondered how or why people drank it. Many people around me were drinking coffee so I continued trying it and developed the habit of loving the taste of coffee. As a young writer, I leaned into the caffiene from my coffee drinking. In my early days of writing, I was drinking a full pot or two of coffee every day. Now many years later, I only drink a couple of cups of coffee but I still love the taste of it.

If you want to learn more about habit formation, I recommend reading or hearing Atomic Habits by James Clear. In 2019, I listened to the audiobook and wrote in my review, “Clear contends to make a new effective habit means developing a system. This audiobook is loaded with insights for every reader. I listened to this audiobook cover to cover and highly recommend ATOMIC HABITS.”

Often in these entries, I’ve written in detail about the various personal systems that I use in my critical author habits. I have over 1800 articles in The Writing Life and encourage you to search for a particular topic if I don’t include what you need in this article.

Today I want to pull out several of these habits with stories and my encouragement for you to incorporate them into your writing life.

Consistent Writing

No one sits down and writes a novel or a nonfiction book manuscript. The manuscript is written with a consistent and persistent gameplan. The majority of writers use a word count as their benchmark. For example, they decide to write 500 words (which is about two pages) every day or four times a week or whatever pattern. They select a pattern then do that pattern over and over to get a draft of their manuscript. There are many different types of writing. In the first chapter of Jumpstart Your Publishing Dream, I have an extensive list (follow this link to see it).

Also professional writers learn how to pitch their work to editors and literary agents. They learn how to write a query letter and a book proposal (no matter what type of book they are writing). Your book proposal is your business plan for your book and will include many important details which is not in your manuscript. The consistent use of these tools is an important habit to develop. If you want to know more about these tools, follow the links that I include. I’ve been using these tools for many years to be published in magazines and publishing houses.

Last month in an email, Mike Salisbury literary agent at Yates & Yates wrote about Beth Adams who I met years ago at a Seattle Writers Conference. Mike introduced Beth saying:

“Beth Adams is the Editorial Director for FaithWords and Worthy Books, imprints of the Hachette Book Group, where she’s worked on numerous bestselling and award-winning books. She also writes books as a side-hustle and has published over eighty books to date. Every day at 5 am, you can find her on the couch with her laptop and a strong cup of coffee, making up stories. An introverted book lover/cat lady at heart, she lives in Brooklyn with her husband and two daughters.”

Also Mike included Beth’s advice to writer saying: “Beth: Do it every day. You need to carve out consistent time in your schedule, even if it’s at 5 am, to work every single day. If you write only when you feel like it, you’ll never do it, and if you go more than a day or two without returning to your story, it becomes too hard to get back into it. You have to spend too much time getting back up to speed. But setting a regular rhythm allows you to stay in your work and also forces you to treat it like work, which it is.”

Expanded Connections

Your connections to the publishing world is an important one and should be a part of your habits. Who you know is as important as what you know. Are you continually expanding and using your connections? For example, are we connected on LinkedIN? If not, follow this link and send me a connection invitation. Publishing professionals move around a great deal and LinkedIN is a great place to begin if you want to connect or reconnect with someone. Often when they move they will take their LinkedIN account with them and their LinkedIN contact information will have this email address. I say “often” because I’ve had several recent situations where I know someone has left their publishing role and not left a non-publishing email address in LinkedIN.

Grow Readers

Every author needs to be growing readers for their writing. One of the critical elements is in a consistent newsletter. Everyone begins with a small list but the key habit is to consistently use and grow these connections. I’ve had a newsletter for many years and my downfall has been the lack of consistency. Over a year ago, I changed this pattern and have een sending my newsletter each week to subscribers. Here’s the link to subscribe and with my gratitude you will receive an 87-page ebook.

I spoke with one of my Morgan James Publishing authors who has done multiple books with us. This author knows about the importance of a newsletter but hasn’t started one. If you fall into this category, I encourage you to start a newsletter then send it consistently and grow your readership. I understand a newsletter takes continued time and effor. It is another critical author habit.

Continual Learning

For decades I’ve been studying and reading about different aspects of publishing. I continue to learn and experiment with differeent areas. In these articles I’ve mentioned doing guest podcasting. In several articles, I’ve detailed my process. As new podcasts launch, I’ve included the links and the details. During the last year, I’ve recorded or booked over 60 podcasts using PodMatch which is connected to over 90,000 podcasts. I encourage you to continue to experiment and learn new skills. At least once a year, get to a writer’s conference and take a class to open a different type of writing for you. The world is full of opportunity but you have to take continued action for it to happen.

Consistency and Persistence

Reading these words is a good first step but what actions are you going to take for your writing life? How can you develop a system where you consistently move forward? Let me know in the comments.

Tweetable:

According to this prolific author and editor, there are a series of critical author habits. You can read the details in this article. (ClickToTweet)

Start Your Writing Year with a Bang

I’m speaking at the Publicity Club on Tuesday, January 6th from 5 pm to 6 pm Pacific. I’m teaching on Seven Simple Actions to Boost Your Publishing This Year. The first meeting is free and here’s the Facebook event link with the details. I will be telling some stories but also including an action-packed handout. I hope many of you will attend and get my free resource.

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Time To Get Organized

2025-12-28T04:30:00.000-08:00

By Terry Whalin @terrywhalin

With the New Year’s Day coming this week, I'm writing my final article about The Writing Life for this year. The bulk of the publishing community is silent. It’s something I call the Silent Days and I wrote an article about how to thrive during this period (follow the link). Officially Morgan James Publishing closes for the last two weeks of the year and reopens on Monday, January 5th. I’m still sending a few emails and doing a little work but not my typical effort.

From my perspective, these days are a great time to get organized. In this article, I’m going to show several of the activities that I’m doing and hopefully it will stir you to take action for your writing life. Toward the end of this article, I have information about a FREE live event on January 6th. I hope many of you will attend and take advantage of this opportunity.

Time to Reset

For many years, I’ve read through the Bible from cover to cover. I have at least four different versions of the printed book which I use:

The Daily Walk (the one I’ve read this year)

The Daily Messenge (the one for next year)

The One Year Bible

The Daily Bible in Chronological Order

For each version, I’ve purchased the digital version on my phone because I can make the type bigger for ease of reading. Also when I travel and I’m away from the printed copy, I continue to read my Bible each day. These volumes help me to set the pace and pattern of my day. If you don’t use one of these tools, I highly recommend it to keep you moving forward and connected to the most important book, The Bible.

Also I keep my financial receipts for the year in a box. This time of year I find an empty box and get it labeled and ready for the new year.

Sort, Organize and Throw Away

I have several stacks of print magazines that I will sort through, use and discard. Then I do the same task several shelves of books. Overall I read less last year than the year before (something Goodreads managed to tell me with an email). It moved me to recommit to doing more consistent reading during the coming year.

Reconnect with Friends and Colleagues

The holidays are a great time to reconnect with friends and colleagues. I’ve been doing a bit of that effort this year and hope you will take the time to do it as well.

Make Plans for the New Year

While I don’t make resolutions which are easy to break and not fulfill. Instead I take time to reflect on what happened last year. For example I traveled to and taught at three writer’s conferences. Each one opened up new opportunities in my writing life--and not always in the expected way. For example, at one event I met another faculty member and we recorded a podcast. At another event, I did not bring a single author into Morgan James Publishing (even though I tried and presented contracts to several new authors I met). Instead I met a freelance editor and author who referred an author to me. This referred author did publish her book with Morgan James and it will release this coming year. My lesson for you is to seize whatever opportunities open from a particular event even if not exactly the one you were projecting.

Podcasts

Throughout this year, I’ve been guesting on various podcasts. The bulk of these podcasts I’ve made through PodMatch which is connected to over 90,000 podcasts. I have booked or recorded over 60 different podcasts which have been downloaded 7,200 times. Each podcast opens a new door of opportunity for others to learn about my work and reach me. One key lesson I’ve learned is I can’t control when the podcaster will launch our recording. What I can control is the stories and answers I give during our time together. Before each podcast, I review my key stories, talking points and websites that I want to mention (no matter what question is asked). Within the writing world, we call this skill media training. If you want to learn more or take a refresher course in this area, I recommend this FREE training with Gayl Murphy (follow the link).

Plan to Attend a Writer’s Conference

Some of my greatest relationships in the publishing world started at a writer’s conference. There are some amazing opportunities at these events. Follow this link for some possibilities. In May 2026, I will be at the Blue Ridge Mountains Christian Writers Conference. This link contains my speaking schedule.

Boost Your Writing Year on January 6th

I’m speaking at the Publicity Club on Tuesday, January 6th from 5 pm to 6 pm Pacific. I'm teaching on Seven Simple Actions to Boost Your Publishing This Year. The first meeting is free and here’s the Facebook event link with the details. I will be telling some stories but also including an action-packed handout. I hope many of you will attend and get my free resource.

Throughout my years in publishing, I appreciate the insights and knowledge I’ve gained from others. Here’s a simple truth: knowledge alone is worthless. It’s your consistent and persistent actions that will make the difference in the results of your writing life. Maybe you wanted to write a book or some other goal last year and it did not happen. The year ahead can be different if you take consistent and persistent actions.

Organized people accomplish more than working in chaos and a mess.Ideas are fleeting so capture them then work to get them accomplished. The image I chose for this article is not my actual desk but hopefully this organized office gives you some ideas and motivation for what your office could be like. Take a little time to get organized and it will pay off for your productivity and accomplishments in the days ahead.

How are you using these days to get organized? What am I missing? Let me know in the comments below.

Tweetable:

The slower pace of these days can provide time to get organized according to this prolific author and editor. Get the details and specifics about a free event. (ClickToTweet)

As I’ve worked in the publishing world for years, I’ve spoken with many authors about their expectations and dreams for their books. I’ve found many of these authors have unrealistic expectations about what will happen with their published book. Many aspects of the publishing process are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help and take actions no matter what the publisher does for your book. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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Make Self-Imposted Deadlines

2025-12-21T04:30:00.000-08:00

By Terry Whalin @terrywhalin

As a writer, you can stand out from other writers with a simple action: meet or exceed your deadlines. From my work as a magazine editor and now a book editor, I’ve watched the results with many types of authors. The majority of them are notorious late. Book authors agree to the deadline when they sign the contract. As an editor, I’ve heard almost every possible excuse from the authors why they can’t meet their deadline. Some editors build fudge room into their schedule planning

editors and others count on that deadline to launch product in the market.

Recently at Morgan James Publishing, the leadership changed the point in production process when they were setting the launch date for the book. They were setting the date at a point when the author had not delivered the final manuscript. The authors were missing that deadline, then the launch release date had to be changed internally. In the chain of a book release, the sales team, the retailers and many others depend on the accuracy of this release date. When the date gets moved it causes issues with these various groups. The author is oblivious to this chaos from simply delivering a late manuscript. Now the team including the author will set the launch date at a point where the manuscript is finished and in place so this deadline will not need to be moved.

When I worked at David C. Cook as an acqusitions editor, one day the managing editor came to my desk with an assignment saying, “Get this author to turn in his book manuscript.” I agreed to get in touch with this author, who I knew and several years earlier I had ghostwritten one of his books.

Before I reached out to the author about the book, I gathered more details about the book. It turned out to be years late. Cook had paid a sizeable advance for this book and nothing would be recovered for that payment until we got the manuscript and sold it into the bookstores. I asked my editor for the author’s phone number but she didn’t have it nor was it in our internal records--and I found this missing detail fascinating. I had a number but it was old and didn't connect with the author.

As a representative of the publisher, I decided to call this author’s office. I spoke with his assistant. She refused to give me the number, saying she had no idea if I worked for the publisher (during the days before caller ID). I persisted and read the number that I had including the area code. She told me I had the right phone number but felt comfortable to tell me that the area code had been changed. Now with the number, I called this author’s home and immediately was in touch with his wife about the very late manuscript. Later I spoke with the author about this manuscript and I made sure my colleagues at Cook had his home phone number in their records.

When you (or your agent) negotiates a book contract, you will have a deadline (which you can change and extend before you sign). Once you agree to this deadline, then you have to figure out how to commit the time and make or exceed your deadline.

As a young journalist, I learned the importance of deadlines. At the newspaper, we would have story meetings at 7 am where we got our writing assignments. Our deadline for delivering that story was 11 am then the story was edited, typeset and in the afternoon paper which came out at 3 pm. In those days we did not have a computer but used a manual typewriter and learned the importance of meeting deadlines.

I’ve worked at newspapers, magazines and book publishers. The quickest deadlines are with newspapers, then magazines have a longer deadline. Books have the longest deadline but are also more words than a magazine article.

For every deadline, the writer has to figure out how many words they need to write in a certain time period to meet the deadline. Also you need to build in some time to review your writing, make revisions then submit your final version. In the old days, we mailed our computer disk or our manuscript. Now with the speed of internet, you have to meet your deadline.

As a writer, you have to understand how many hours will you have to be at your computer and how many words can you write during that time period so you will achieve your deadline. No one writes a 50,000 or 100,000 word book in a single day. Instead the story is written in chunks of time and persistent work to complete and successfully send the work. This process is the same whether it is your first book or you have written many books.

Are you committed to hitting your deadlines? Have you understood the chaos you produce for others when you miss a deadline? What self-imposed steps do you take with your writing to meet your deadlines? I look forward to your answers in the comments.

Tweetable:

Every writer has to make self-imposed deadlines according to this prolific author and editor. Also he explains some of the unforeseen events when a writer misses the deadline. Get the details here. (ClickToTweet)

I’m currently working for my third publisher as an acquisitions editor. Without exaggeration, I’ve spoken with hundreds of authors about their books and plans. Over and over, I find many authors have an unrealistic expectation for what will happen when their book gets published. I know much of the publishing process is outside of anything that an author can control. I wrote 10 PUBLISHING MYTHS, which is a practical easy reading book to help you. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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A Cautionary Tale: Tech Error

2025-12-14T08:41:00.000-08:00

By Terry Whalin @terrywhalin

Since 2004, each week I’ve been writing and posting these articles about The Writing Life. I’ve had many different experiences and enjoy helping you with these stories and the various resources. Don’t worry. I’m not going to stop writing these pieces and giving back to the writing community through them.

I had a tech error which interrupted the article I was going to show you today. Throughout my week I get ideas for these articles and will write a few sentences into a file then save it.

Yesterday I took one of those ideas and wrote the article for today. It contained links to other resources and a series of action steps for writers. In the completion process, I swept through it several final times and perfected every detail including ClickToTweet and even posting it into my social media plans.When I “published” it, one of the settings was wrong and instead of publishing it on the typical Sunday morning time, it instantly published it.

I did not want this article released. I checked the behind-the-scenes setting and could not determine how to put it back on schedule. Then I made a fatal error to this article: I deleted it and put it into the trash. It disappeared and when I searched the help menu, I learned it could not be recovered.

As I look back, I could have prevented this error by opening a new post, cutting and pasting my work into a new article, then saving it. But that possibility disappeared when I deleted the article. I was disappointed with my error. While I knew I created it in the first place and can write it again, I could not muster the energy to start it immediately. Instead I went on to other tasks for the rest of my day.

Sometime in the future, I will write again that deleted article and post it in The Writing Life. Instead today, I’m posting this cautionary tale about a tech error. In my writing life, I’ve rarely lost a piece of writing because I have faced this situation in the past. Admittedly it has happened rarely but happened. It’s why I often draft my writing in a Microsoft Word file then save it and return to finish it off and finalize it. That carefully created process didn’t happen this time. Instead I pushed the delete button and it erased.

How do you protect your writing from such errors? What steps to you take with your creative work? When it happens does it throw off your work? Does it make you take a break? How do you return and keep moving forward? This situation has the possibility of quiting and ending the writing process. It’s not an alternative I’m willing to take. Instead I take a break from it, then return to it and continue. I’m committed to continuing to post these articles about the writing life.

A Broader Perspective

For this article, I have focused on my crafted then deleted article. I want to conclude this article with another step I took to focus on some of the other things that happened in my publishing life. Because of my work with Morgan James Publishing, I championed the work of authors and my publication board agreed with the merits of these authors and sent me three book contracts. I sent these contracts on to the authors. Also I established some new publishing relationships in the community. These activities are only a few of what I accomplished last week including sending my weekly email newsletter and posting on social media 12-15 times a day. In addition, I learned a book that I championed and was published through Morgan James Publishing ten years ago in 2015. It was one of the top five books MJP sold this year.

The Paleo Cardiologist: The Natural Way to Heart Health was this book. I refuse to let one tech error downgrade the other positive things which happened during the week.

Each of us are on this publishing journey. What steps are you taking to continue and move forward in your journey? Let me know in the comments below.

Tweetable:

Have you accidentally deleted a new piece of writing? This prolific author and editor gives the details and a cautionary tele of his tech error. (ClickToTweet)

During my decades in publishing, I’ve spoken with hundreds of writers about their dreams and plans. Many of these authors have unrealistic expectations about what will happen with their published book. Many aspects of the publishing process are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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Finding the Right Fit

2025-12-07T04:30:00.000-08:00

By Terry Whalin @terrywhalin

At any given time in the publishing world, I’ve heard there are at least a million book proposals and manuscripts in circulation. They are piled in editor’s and literary agent’s email and sometimes physically on their desks. There are many reasons for this volume of submissions. Some authors have no idea where to send their manuscript. These authors send a “dear editor” email and use a blindcopy so it could be going to thousands of addresses. These types of submissions do not get processed and are instantly deleted.

The publishing community is constantly changing. Recently I was going to reach out to an editorial director at a large publisher. Before I sent my email, I went to their LinkedIn account where we are connected. I learned this editor is now a freelance consultant and left her long-term relationship with that publishing house last April.

The image for this article shows a woman building a jigsaw puzzle. In many ways, writers looking for the right publishing connection is almost like working on a puzzle. Like the trial and error process you use when assembling a puzzle, publishing also has this same process. From my years in this business, to discover the right fit takes effort and work. I’m going to give you some ideas, examples and resources in this article.

Before you send your submission, you need to consider the publisher and the fit. For example, you don’t pitch a full color cookbook or a full color coffee table book to an agent or publisher who has no interest. Or a novel to a publisher which handles serious nonfiction. Look at their website first. Who are their authors or clients? Use this research to make sure you are pitching the right publishing companies.

The next question is do you have a relationship with them? Have you met them at a writer’s conference or book event? Do you have a connection with them in LinkedIN or in some other way? Are they still at that publishing company or have they moved or retired or changed to another position? It’s always a good idea to check their LinkedIN profile--even if you aren’t connected to this particular publishing professional.

Have you included all the right details in your pitch? Have you createde an excellent book proposal? If you don’t understand what I’m talking about, get the free version of Book Proposals That Sell and use my book proposal checklist.

Before I overwhelm you with this process, I want to give you some good news. Every editor and literary agent that I know is actively looking for the next bestseller. They are reading their emails and their physical mail looking for the right fit.

For example, at Morgan James Publishing, I connected with an author who had written a middle grade novel. She was in the United Kingdom and after several email exchanges, I learned this author was 15 and soon turning 16. When I spoke with this author and her father, I was impressed with the organization and storytelling skills of this young author. Morgan James distributes and prints in the UK but all of the other details did not fit for this author. During my years with MJP, I have contracted and published several young authors who have written novels. The details have to fit for this process to happen.

As editors, we are looking for the right author and their right book. For example, I want to find authors who understand they need to reach readers with their message and actively sell books using the thousand different ways. Last week I spoke with an author who had written a story. As we spoke, he told me that he had no interest in promoting his writing. Instead he wanted to take a smaller royalty and have someone else do that marketing effort. Instead this author just wanted to spend their days writing stories--not promoting their books. From the conversation, I could see this author was not going to be a good fit. Also this author wasn’t taking responsibility for his own success and looking for others to do it. Instead of leading this author to Morgan James, I encouraged this author to write for magazines because you can reach many people with publications yet do not have to do the marketing work like you do with books.

When it comes to publishing books, there are basically three paths: traditional, self-publishing and hybrid or independent publishing. David Hancock, the founder of Morgan James, has written The Babylon Blueprint for Authors. This book has great low-cost and no-cost marketing suggestions. It also includes 40 pages comparing these three options. Follow this link to get a free copy of this resource.

In last week’s mail, I got the best resource for any writer who wants to publish in the Christian market: The Christian Writers Market Guide 2026. It releases in the bookstores on December 16th.

If you have an older guide, recycle it and get this one because each year the information changes, editors move, publications open and others close. The key is not to just get the book and put it on your bookshelf. You have to use the information inside it. I’m encouraging you to use this book over and over to open new opportunities and relationships.

Last week, a writer that I met during the summer at a conference called and left a voicemail. He wanted my input about an “opportunity” had found from a PR firm to attend the Los Angeles Book Festival. It would cost him over $1,500 to the PR firm along with his travel expenses from the midwest. To me this opportunity had several red flags. First, I had never heard of the PR firm (red flag because I’ve been in this business for many years). The second red flag was the hefty fee from the PR firm. The third red flag is that I’ve been to book festivals and know that I “could” make a good connection or they could be a waste of time and money. I encouraged this author that this opportunity was not the right fit.

I applaud this author for getting input before he made a decision. I would not suggest calling any professional publishing person. Instead use other methods like email. As writers, we have many opportunities and ways to publishing, promote, and reach new readers with our writing. The key is to continue to explore these various ways and work to find the right fit. The only way you can stop this process is to quit--which I encourage you not to do.

What actions are you taking to find the right fit for your writing? How can you open some new doors for your work and reach new readers? What am I missing? Let me know in the comments below.

Tweetable:

A crucial part of the writing journey is finding the right fit for your work. This prolific author and editor provides the details and resources in this article. (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week one more podcast recording launched:

Mike Wagner and I spoke about 10 PUBLISHING MYTHS on The Mike Wagner Show. Listen at: https://bit.ly/4pkXCDn

During my decades in publishing, I’ve heard the unrealistic expectations of writers. The reality is many aspects of the publishing process are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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Our Days Are Short

2025-11-30T04:30:00.000-08:00

By Terry Whalin @terrywhalin

Each of us have a limited number of days on this planet. We may not think about it but sometimes this fact comes roaring our lives.

In my Bible, I have a series of friends photos that I pray for every day. A number of these people are missionaries that I served with through Wycliffe Bible Translators. A few weeks ago one of these friends that I’ve known since the 70s and appeared in great health. He had a heart-attack and died. While I’ve often read heart attacks are a leading cause of death, the passing of this friend touched me personally--way more than any statistic.

As I’ve grown older and had many different experiences, I’m aware that our days on this planet are not endless but overall short. As writers, we need to be aware of the shortness of time and use this limited resource wisely. In Latin the term carp deim or pluck the day and seize the moment.

Use Your Time Wisely

The bulk of these articles on The Writing Life give insights and encouragement for your work in publishing. I wanted to mke sure this article also includes this element. For the rest of this article, I’m highlighting a set of principles or maxims which are buried in the final pages of both versions of Book Proposals That Sell. I wrote the original version of this book as a frustrated acquisitions editor trying to receive better submissions. The book has helped many writers and has over 150 Five Star Reviews and exceeded any of my expectations.

12 Maxims for Any Writer

Throughout my career, I’ve used these operating principles. I hope these maxims will aid you in your overall writing career.

1. Never forget the impact of your words—positive or negative. Most days, I feel the pressure of motivation to make money as a freelancer. I’ve got bills and obligations which demand payment. Yet if you are so money-driven that you never make any decisions about your writing except ones which are motivated from finances, it will be difficult for you to advance in nonfiction or fiction. Don’t get me wrong. I want to be fairly compensated for my work but I also want to enjoy my work and what I do day in and day out. You need to be conscious of your motivation behind your writing and let that drive your daily efforts.

2. Never forget your writing is a privilege and a business—so seek to maintain balance. Too many writers hesitate to ask for their materials or for a decision about a query or proposal. They send it out once or twice, then it’s rejected and they don’t properly market or even follow-up.

3. Celebrate your writing successes. Never lose the wonder of the opportunity. At another conference I attended—a secular writing conference in Southern California—I was fascinated by a secular novelist and his message. While waiting to ask him a question after the session, I turned to another person and asked if she had taken this instructor’s writing class. The woman puffed up her face in disgust and replied, “No, I’m a published author.” Just because our material is printed in magazines or books, it should not build us up in pride. Believe me, sometimes it’s difficult but as writers we need to keep things in balance, especially when it comes to books.

4. Believe in the quality of your work and the value of your message. Surprises always happen. I work hard at my craft and perseverance is a key factor. Don’t get me wrong but I love to receive my material in print. It’s a surprise and a special blessing. It’s the new box of books hot off the press or the magazine article in a missionary publication. I marvel at the grace in my life. I’d encourage you to absorb the same attitude no matter how many books you publish.

5. Expect to serve an apprenticeship. It’s a false expectation to go from nothing to book contracts. Everyone is expected to move through the ranks of this business. It takes diligence and perseverance to succeed.

6. Learn all you can from every possible source. If you approach life in this fashion, you will find that you can learn from a multitude of sources.

7. Act wisely and thoughtfully. Haste usually makes waste.

8. Never resist rewriting. Your words are not etched in stone.

9. Never resist editing. Again, your words are not etched in stone.

10. When you receive advice about your writing, learn to evaluate it critically. Sometimes you will get advice from a fellow writer or a family member and it doesn’t “feel” like something you should take. Follow that instinct.

11. Treat editors as the coach on your team. They know their audience, so respect their counsel and only reject it with good reason.

12. Never rest on your laurels. Be looking for your next opportunity. I’ve discovered that writing opportunities abound—particularly when I’m actively looking for them.

As I read through each of these principles, I know the stories and experiences which are baked into each one. My hope is they will encourage you to seize the day and continue moving forward with your writing life. You are the only person who can stop the writing journey through your quiting (which I hope you don’t do).

In the comments, let me know which principle spoke to you and your writing life. Or tell me about another principle which is missing from my list. I look forward to your comments.

Tweetable:

It’s easy to believe our days are endless. This prolific author and editor encourages us to understand our days are short. Also this article highlights 12 maxims. (ClickToTweet)

My Writing In Other Places:

With these articles, I encourage you to publish your work beyond your blog in other places. Below are three articles which were published in other online locations than this blog.

At Almost An Author, I guest blog each month about an aspect of book proposal creation. This month I asked and answered a common question: Why Do Editors Take So Long with my Submission? at: https://bit.ly/3Xk7Urg

This time of year, many writers feel like they have missed their goals. At Writers on the Move, I guest blogged about how writers can meet their goals and how to create a strategy for their writing at: https://bit.ly/48lT4Xe

Each year between Thanksgiving and New Year’s Day, the majority of publishing is silent. At the Blue Ridge Mountains Christian Writers Conference Blog, I encourage writers to thrive during the silent days at: https://bit.ly/3JTpbo6

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week two more of my podcast recordings were launched:

Jan Johnson and I spoke about Revolutionary Jesus: Shifting Paradigms on Just Talkin' About Jesus Podcast. Watch at: https://bit.ly/4pwPqzM or listen at: https://bit.ly/4p6SVgi

Ken Primus (@ThreadsofEnlig1) and I spoke about the art of storytelling: how powerful stories shape identity and purpose on The Threads of Enlightenment Podcast. Watch at: https://bit.ly/43X2hTB or listen at: https://bit.ly/48qShU4

Even if you self-publish your book, you need to be cautious about your decisions and who you choose to work with for your book production. I’ve met authors who have spent thousands of dollars in the self-publishing process and unknowingly worked with someone in the Philippines and produced a terrible looking book which is only sold online. I’ve heard the unrealistic expectations of writers. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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