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likethought leadership on internettimes squaretmre newstracy morgantransparencytransportationtrimtwapperkeepertwitpictwitter advertisingtwitter and teenstwitter growthtwitter jockeytwitter search resultstwitter terms of servicetwitter updatestwitter usagetwitter wordtwitterberrytwitterfeedunited states militaryuser genereated conferenceushahidiusing twittervancouver sunvanessa dimauroviewerviewingviewing behaviorviral marketingvisualwearable technologyweb 1.0 bubble burstweb 2web revolution Africawebinarwidgetwildfire whitepaperwiredwootwork hoursworking with millenialsworld aids daywriters strikeyouth newszoopy.comDigital Impact Blog covers media research and insights on cable, satellite, broadcast, telecommunications, OTT, agencies, research firms and industry thought-leadershttp://digitalimpactblog.iirusa.com/noreply@blogger.com (Anonymous)Blogger909125tag:blogger.com,1999:blog-3164381484816572812.post-4699696695052377761Tue, 05 May 2015 14:45:00 +00002016-01-20T15:56:06.280-05:00Big dataBlogbloggerbloggingconsumer insightsdigitalfeaturedIIRinsightsMarket researchMediaMRXresearch The Digital Impact Blog is now part of The Market Research Blog – an editorial hub for all things market research and consumer insights. The Market Research Blog delivers unique information and perspectives from the best and brightest in research every day, and is devoted to advancing the research profession and careers of market researchers. We will continue to feature specialized media http://digitalimpactblog.iirusa.com/2015/05/weve-moved-to-new-blog.htmlnoreply@blogger.com (Amanda Ciccatelli)0tag:blogger.com,1999:blog-3164381484816572812.post-2365669997923403484Mon, 30 Mar 2015 19:20:00 +00002016-01-20T14:19:54.457-05:00Apple Inc.Big dataconsumerdigitalfeaturedGoogleinnovationinsightinsightsNew York CitySan FranciscoTechnology &nbsp;"The biggest disrupting factor in market research is the emergence of behavioral data." - Joris Merks-Benjaminsen, Head of Digital Transformation,&nbsp;Google Will behavioral data replace the need for 'classical' questionnaire based research? Or for qualitative research? According to a recent interview with Joris Merks-Benjaminsen, Head of Digital Transformation at Google, behavioral http://digitalimpactblog.iirusa.com/2015/03/uncover-googles-impact-on-market.htmlnoreply@blogger.com (Amanda Ciccatelli)0tag:blogger.com,1999:blog-3164381484816572812.post-3196648298929518413Thu, 12 Mar 2015 12:00:00 +00002016-01-20T14:17:58.468-05:00A&E (TV channel)A+E NetworksAdvertisingBrand managementBroadcastingfeaturedinsightsMarket researchmarketingMediaMRXOnline AdvertisingresearchTelevision &nbsp;Last month at the Media Insights &amp; Engagement Conference, we launched the first annual Case Study Competition. Voted by an audience of their peers, A&amp;E’s Julya Fridman, Vice President, Business Development &amp; Distribution Analytics and Duane Varan, CEO, MediaScience walked away the winners. If you weren’t able to join us onsite, or if you had to catch an early flight, we’re http://digitalimpactblog.iirusa.com/2015/03/free-webinar-not-so-fast-benefits-of.htmlnoreply@blogger.com (Amanda Ciccatelli)0tag:blogger.com,1999:blog-3164381484816572812.post-6573751459519628896Tue, 10 Mar 2015 15:52:00 +00002016-01-20T14:36:41.836-05:00Barack ObamaconsumerCustomersdigitaldisruptionfeaturedFutureInsighTechinsightsSan FranciscoTechnologytrends &nbsp; Technology is having a profound effect on the state of your industry.&nbsp; When it comes to staying ahead of the curve, timing is everything. Technology is revolutionizing the way we understand and engage with customers more rapidly than ever before. Understanding the impact of technology on how to gather data and curate insights has become a critical part of our job. From the http://digitalimpactblog.iirusa.com/2015/03/the-future-of-technology-future-of.htmlnoreply@blogger.com (Amanda Ciccatelli)0tag:blogger.com,1999:blog-3164381484816572812.post-559508061817409202Wed, 04 Mar 2015 16:36:00 +00002016-01-20T14:29:10.892-05:00AdvertisingconsumerdigitalfeaturedFutureHealthcareinsightsMarket researchmarketingMRXphysicianTechnologytrends Digital impacts on consumer insights have grown more vital in improving customer inclusion. Disruptive innovations are becoming paramount to improving consumer experience. These innovations span a wide variety of fields and a recent system has been introduced to the healthcare industry that has revolutionized patient involvement, physician time management and the health of patients. http://digitalimpactblog.iirusa.com/2015/03/digital-improves-patientdoctor-relations.htmlnoreply@blogger.com (Amanda Ciccatelli)0tag:blogger.com,1999:blog-3164381484816572812.post-3304449160515892154Fri, 20 Feb 2015 16:01:00 +00002016-01-20T16:04:11.502-05:00ABCAMC NetworksBBC World NewsComcastconsumerCrown MediainsightsMarket researchMediaNetflixNickelodeonresearchSocial MediaYouTube &nbsp;This year, The Media Insights &amp; Engagement Conference brought together leaders from the best of the media industry including: ESPN, NBCUniversal, Disney, ABC, Viacom, CBS, Scripps Networks, Turner Broadcasting, Revolt TV, Comcast, Netflix, AMC, Discovery Communications and more. They collectively explored the changing media experience to create better engagement strategies informed by http://digitalimpactblog.iirusa.com/2015/02/the-media-insights-engagement.htmlnoreply@blogger.com (Amanda Ciccatelli)0tag:blogger.com,1999:blog-3164381484816572812.post-1282758883243862582Thu, 12 Feb 2015 19:20:00 +00002015-02-12T14:20:30.484-05:00AdvertisingBrandbrand strategycablecreativitydesigndigitalinsightsMediaSeattle SeahawksSuper BowlSuper Bowl XLIXTom Bradytv The 2015 Super Bowl saw last gasp defending, dancing palm trees and a 4th Super Bowl win for New England Patriots quarterback Tom Brady. However, off the field there was a lot of hype over the commercial breaks and which ad would get the best reaction. Despite there being a general consensus that the majority of the adverts didn’t live up to the excitement I picked out my favorites that I http://digitalimpactblog.iirusa.com/2015/02/the-most-creative-super-bowl-ads-of-2015.htmlnoreply@blogger.com (Amanda Ciccatelli)0tag:blogger.com,1999:blog-3164381484816572812.post-2826546487896262547Fri, 06 Feb 2015 19:06:00 +00002015-02-06T14:06:39.186-05:00AdvertisingBuzzFeedcnnconsumerCrown MediainsightsMarket researchMediaMRXMTVresearchSan DiegoViacomViral videoYouTube The final day of The Media Insights &amp;Engagement Conference started off with co-chair Tom Ziangas giving us a recap of Day two. Once again, we had a top-notched entertaining and informative keynote speaker, B. Bonin Bough, VP of Global Media and Consumer Engagement at Mondelez International, who discussed Turning Talent into New Rockstars. Bonin talked about the challenges of media and http://digitalimpactblog.iirusa.com/2015/02/summary-of-media-insights-engagement_6.htmlnoreply@blogger.com (Amanda Ciccatelli)0tag:blogger.com,1999:blog-3164381484816572812.post-1208487270897129984Thu, 05 Feb 2015 20:27:00 +00002015-02-05T15:27:11.621-05:00Community of Latin American and Caribbean StatesconsumergenerationHBOinsightsLatin AmericaMediamillennialsMobileSan DiegoTechnologytvUnited StatesVenezuela This morning at The Media Insights &amp; Engagement Conference 2015 in San Diego Laura Berga, Director, Strategy &amp; Programming Analysis, HBO Latin America and Danielle Escasena, Research Manager, HBO Latin America talked to us about how to decode the entertainment landscape in Latin America across multiple generations. In order to understand the Latin American consumer, HBO conducted a http://digitalimpactblog.iirusa.com/2015/02/decoding-entertainment-landscape-in.htmlnoreply@blogger.com (Amanda Ciccatelli)0tag:blogger.com,1999:blog-3164381484816572812.post-6200484538526415088Thu, 05 Feb 2015 16:18:00 +00002015-02-05T11:18:15.332-05:00AdvertisingaudienceBrandconsumerCrown MediaengagementinsightsJim BonomarketingMediaMRXresearchSan Diegotv By: Jim Bono, Vice President, Research, Crown Media Family Networks The afternoon portion of Day two at The Media Insights &amp; Engagement Conference consisted once again of the Strategic Lab sessions. At 2 pm, there were three choices: <!--[if !supportLists]-->·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <!--[endif]-->Cross-Platform Insights &amp; Monetization - Emotional Tonalityhttp://digitalimpactblog.iirusa.com/2015/02/summary-of-media-insights-engagement_5.htmlnoreply@blogger.com (Amanda Ciccatelli)0tag:blogger.com,1999:blog-3164381484816572812.post-5497866475594168096Wed, 04 Feb 2015 23:09:00 +00002015-02-04T18:23:14.396-05:00Ashlee GouldstoneJimmy KimmelNBCUniversalSharknadoSharknado 2Social MediaSyfyTara Reidtwitter Syfy's Sharknado and Sharknado 2&nbsp;has taken the social media by storm over the past few years. &nbsp;The buzz and tremendous media coverage drove viewership for the movie and it's encore, Sharknado 2, into the social media stratosphere. &nbsp; Ashlee Gouldstone, VP, Syfy and Digital Research, NBCUniversal tells us what was in&nbsp;Syfy's secret sauce&nbsp;that generated unprecedented buzz http://digitalimpactblog.iirusa.com/2015/02/new-disruptors-in-mediaunderstanding.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-3164381484816572812.post-8262006248784880412Wed, 04 Feb 2015 21:55:00 +00002015-02-04T16:55:24.441-05:00AdvertisingBusinessconsumercultureEntertainmentinsightsMarket researchmarketingMediaMRXresearchtv By: Jim Bono, Vice President, Research, Crown Media Family Networks We started Day two of The Media Insights &amp; Engagement Conference with our event producer, Rachel McDonald introducing co-chair Jess Aguirre who gave us a recap of Day a, and informed us of what's in store for today. Our first keynote speaker was professional poker player Casper Berry, who gave us some insights about http://digitalimpactblog.iirusa.com/2015/02/summary-of-media-insights-engagement_4.htmlnoreply@blogger.com (Amanda Ciccatelli)0tag:blogger.com,1999:blog-3164381484816572812.post-6744492454685163623Wed, 04 Feb 2015 20:24:00 +00002015-02-04T15:24:35.520-05:00AdvertisingaudienceengagementinsightMarket researchmarketingMediaMRXNielsenresearchSan DiegoSocial Mediasocial TVtv This morning at the second day of The Media Insights &amp; Engagement Conference in San Diego, Erika Faust, Client Service at Nielsen Social spoke to us about the impact of social TV on consumers and brands today. According to Nielsen’s research, one quarter of social media users are aware of programming because of social TV. &nbsp;Understanding social TV and the brand chatter taking place. http://digitalimpactblog.iirusa.com/2015/02/the-impact-of-socialtv-on-consumers-and.htmlnoreply@blogger.com (Amanda Ciccatelli)0tag:blogger.com,1999:blog-3164381484816572812.post-9026170686346772443Wed, 04 Feb 2015 19:40:00 +00002015-02-04T18:25:01.553-05:00Butterfly Effectcalculating riskCasper Berrycounter/intuitivedecision-makingKerryInserraMoneyballPokerRisk TakingZip2media"Uncertainty is a good thing" says Britain's&nbsp;Caspar Berry, Professional Poker Player and Risk Taking &amp; Decision Making expert. &nbsp;Risk has become a subject very close to all of us. How much risk are we willing to assume? &nbsp;Berry says that whenever we make a decision in a world of uncertainty, where we do not know the outcome of that decision, we are effectively taking a risk. http://digitalimpactblog.iirusa.com/2015/02/risk-taking-and-decision.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-3164381484816572812.post-7311016217369159574Wed, 04 Feb 2015 01:15:00 +00002015-02-04T16:47:22.919-05:00AdvertisingconferenceconsumerCrown MediainsightsmarketingMediaresearchSan Diegosmart TVSocial Mediatv By: Jim Bono, Vice President, Research, Crown Media Family Networks The afternoon portion of day one at The Media Insights &amp; Engagement Conference consisted of the Strategic Lab sessions. At 2 pm, there were three choices: <!--[if !supportLists]-->·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <!--[endif]-->Multi-Platform Research &amp; Measurement - Discovering White Space: How http://digitalimpactblog.iirusa.com/2015/02/summary-of-media-insights-engagement_3.htmlnoreply@blogger.com (Amanda Ciccatelli)0tag:blogger.com,1999:blog-3164381484816572812.post-6660792938788995060Wed, 04 Feb 2015 00:32:00 +00002015-02-03T19:33:42.519-05:00binge viewingdigitalDVRLive TVLive ViewingPrimeScandalStreamingtwitterVODJust what exactly is Videobiquity? &nbsp; According to today's Media Insights and Engagement Conference Speakers, Brian West, Director, Research Multiplatform Measurement Strategy, ABC Television&nbsp;and Lisa Heimann, VP of Multiplatform Research, ABC TV, Videobiquity is the presence of video everywhere, simultaneously. &nbsp;ABC coined this term and recently had it trademarked. The media http://digitalimpactblog.iirusa.com/2015/02/videobiquitysay-what.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-3164381484816572812.post-7185791889179852656Wed, 04 Feb 2015 00:22:00 +00002015-02-04T16:47:35.235-05:00AdvertisingaudienceconferenceCrown MediaengagementinsightsJim BonoMarket researchmarketingMediaMRXresearchSan DiegoSocial Mediatv By: Jim Bono, Vice President, Research, Crown Media Family Networks&nbsp; Day one of The Media Insights &amp; Engagement Conference started off with our co-chairs Jess Aguirre of Crown Media Family Networks and Tom Ziangas of AMC Networks discussing the day’s upcoming events. I was totally blown away by our first Keynote speaker, Dr. Jeffery Cole, who addressed media entertainment at its "http://digitalimpactblog.iirusa.com/2015/02/summary-of-media-insights-engagement.htmlnoreply@blogger.com (Amanda Ciccatelli)0tag:blogger.com,1999:blog-3164381484816572812.post-1676901793037399070Tue, 03 Feb 2015 23:26:00 +00002015-02-03T18:26:30.039-05:00Beth RockwoodconsumerDiscovery CommunicationsinsightsMediaMRXresearchSan Diegosmart TVTelevisiontvviewer Today, smart TV is dominant in home television viewing. In fact, according to research by Discovery Communications, 90 percent of viewers prefer the smart TV for watching TV and they like to watch it with other people. One third of people would actually prefer to do all of their interacting on their Smart TV and not have a second screen. At The Media Insights &amp; Engagement Conference in http://digitalimpactblog.iirusa.com/2015/02/smart-viewers-with-smarter-tvs.htmlnoreply@blogger.com (Amanda Ciccatelli)0tag:blogger.com,1999:blog-3164381484816572812.post-6837264718284173486Tue, 03 Feb 2015 21:46:00 +00002015-02-03T16:49:33.148-05:00ComScorecontentHuluMediaNielsenresearchTurner Broadcasting SystemTV viewershipVideo on demandWarner Bros When did television and digital media buying become so complex and fragmented? A distinguished panel of guests including Justin Fromm, Head of Ad Sales Research, Hulu, Howard Shimmel, Chief Research Officer, Turner Broadcasting, Liz Huszarik, EVP Media Research &amp; Insight, Warner Bros,&nbsp;Tom Ziangas, SVP, Research, AMC Networks and Moderator Eric Solomon, SVP, Digital Audience Measurementhttp://digitalimpactblog.iirusa.com/2015/02/the-state-of-television-and-digital.htmlnoreply@blogger.com (Anonymous)0San Diego, CA, USA32.715738 -117.1610838000000331.861779000000002 -118.45197730000002 33.569697000000005 -115.87019030000003tag:blogger.com,1999:blog-3164381484816572812.post-8421181965857137605Tue, 03 Feb 2015 19:20:00 +00002015-02-03T14:20:47.382-05:00AmericanAsianaudienceconsumerengagementHispanicinsightsMediaMRXmutlimediaTelevisiontvUnivision Did you know that one in three people in the United States is a minority? The nation’s population is drastically changing. At the Media Insights &amp; Engagement Conference 2015 this morning in sunny San Diego, Moderator Marilyn Stephens, Data Dissemination Specialist; Media Lead, US Census Bureau, kicked off the Keynote Panel entitled, “The Changing Face of America” featuring panelists http://digitalimpactblog.iirusa.com/2015/02/the-changing-face-of-america.htmlnoreply@blogger.com (Amanda Ciccatelli)0tag:blogger.com,1999:blog-3164381484816572812.post-6037851773815736371Tue, 03 Feb 2015 18:15:00 +00002015-02-03T13:34:37.022-05:00@_mediafusionAmazonAnnenberg SchoolESPNHBOJeffrey ColeKeynote SpeakerMedia Insights & Engagement ConferenceNetflixUSCZip2media"I'm a television guy. &nbsp;TV is the most powerful medium ever invented" says Keynote Speaker Jeffrey Cole, Center for the Digital Future and Research Professor, USC Annenberg School for Communication. &nbsp;Keynote Speaker Jeffrey Cole, kicked off the Media Insights and Engagement Conference here in San Diego this morning discussing all things television-where it is today and where it's http://digitalimpactblog.iirusa.com/2015/02/content-is-kinger-than-ever.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-3164381484816572812.post-4966230666662778596Tue, 03 Feb 2015 17:17:00 +00002015-02-03T12:18:10.006-05:00AdvertisingconsumerEventiflierEventsinsightsMarket researchmarketingMediaMRXSan DiegoSocial MediaTelevisiontv http://digitalimpactblog.iirusa.com/2015/02/live-from-media-insights-engagement.htmlnoreply@blogger.com (Amanda Ciccatelli)0tag:blogger.com,1999:blog-3164381484816572812.post-7478535728548429507Tue, 03 Feb 2015 15:34:00 +00002015-02-03T10:34:14.959-05:00Amazon Instant VideoAmazon.comAOLaudienceconsumer insightsFacebookinsightsintelligencemeasurementMediaMRXSan DiegoTubularTubular LabsvideoVimeoYouTube As video platforms and social data proliferate, traditional measurement techniques haven’t been able to keep up, which has made the audiences and conversations about online video almost impossible to track. Tubular, an innovative video intelligence service, has introduced software that tracks the creators and content of one billion videos across over 30 platforms. After unlocking YouTube, http://digitalimpactblog.iirusa.com/2015/02/tubular-labs-revolutionizes-digital.htmlnoreply@blogger.com (Amanda Ciccatelli)0tag:blogger.com,1999:blog-3164381484816572812.post-2249490538665357308Tue, 03 Feb 2015 03:36:00 +00002015-02-02T22:39:25.214-05:00@_mediafusionblogsCBSCorporationJeffrey ColeKerryInserraKeynote PanelKeynote SpeakersmeasurementMediaMedia Insights & Engagement ConferenceNirandFar.comresearchtvZip2mediaWelcome to beautiful, sunny San Diego. I run a boutique Ad Agency in the San Francisco Bay Area-Zip2Media-that keeps me hopping and jumping (and sometimes kicking and screaming) trying to manage client expectations and produce quality work that drives revenue and customer engagement. &nbsp;It'a a tall order and it keeps me busy. But I made a promise to myself when I launched Zip2Media thathttp://digitalimpactblog.iirusa.com/2015/02/kick-off-with-keynotes.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-3164381484816572812.post-4968158890175182264Thu, 29 Jan 2015 16:36:00 +00002015-01-29T11:37:00.415-05:00AdvertisingAdweekconsumer insightsGo DaddyinsightsKim KardashianMarket researchmarketingMediaMercedes-BenzMRXSan DiegoSuper BowlSuper Bowl advertisingSuper Bowl XLIXT-Mobile The annual Super Bowl has come around again and much of the pre-game excitement is not only about what is happening on the field but about what will be happening during the breaks in play. The Super Bowl commercials are as eagerly awaited for some as the football itself, with studies showing that 50% of people tune in just to watch the adverts. The slots for this year’s game have been sold at $http://digitalimpactblog.iirusa.com/2015/01/are-super-bowl-commercial-slots-worth.htmlnoreply@blogger.com (Amanda Ciccatelli)0