tag:blogger.com,1999:blog-3164381484816572812Thu, 17 May 2012 14:03:00 +0000Twitter and publishingZappos.comSocial media return on investmentGospelrgoogle acquisitionsDisaporaanalyticsInteractionthe man your man could smell likeForming online communitieswildfire whitepaperbusiness uses for twittercommunity interactionROI Customer Servicebusiness blogFile Sharingwork hoursRedditlack of experienceAirlinebusiness communitiesCustomer Company collaborationMultiplyapple pingCitizen journalismGoogle+Kelly Ripley FellerRead Write WebKansas City StarDiabetes Research Instituteonline dataBrand evangelismLivestrongBen WidkernetworkingSilicon Valley Business Journalkenyan 2010 electionsold spice viral campaignSpeakersOlympic GamesFTCVirtual GoodsWeb 2.0 and educationSeth GreenbergJason HarrisonSouthwest AirlinesMethodcheck in foursquareCollege admissionssocial network advertisingBlogSlideshareDavid SachsStatisticsmommy bloggersToy Story 3Iowanaccm 2009Solicitationfacebook blogThe ConsumeristreutersiPhone Appsbillboard advertisingFEI Europedefinition of social mediaRSS ReadersGolfers UniteDawn LacalladeLeadershipPenguinshopper marketingPMEsocial media markting strategyBeth DunnOlympics and Social MediaAdam Metzcommunity 20 meet upObamapodcastsUrban DictionaryMobile Social NetworkingFadsweb 2Dion Hinchcliffe2012 Summer Olympicscorporate bloggingWebsiteCommunity 2.0 and the Olympics. 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communitiescommunity 2.0working with millenialsvideoIntegrating online marketing effortsmusic marketingKenneth ColetelephonesCommunity 2.0 West Coast MeetupcnnSales 2.0The Columbus DispatchFox BusinessIBMsocial media and youthcommunity20facebook updatesChief Community Officerslate blogInquisitrMARS snackfoodStarwood Hotelsh1n1 fluSocialVibe25 random thingsChallengeFavoritessocial media future trendsConnie BensenParenthoodJeremiah OwyangJoe CoethrelNetworking onlineAccountability of online networksTMMC Main Day OneProject Wonderfulmyspace revivalpublishing articlesPlayStation 3h1n1 social mediaHow SociableWriterGoogle LabsOnline viewershipBrownfieldBlogItDane CookMeeboeventmoms and social networkingtwitter terms of serviceSubwaysocial media obamatext messagingreturn of myspacebuilding communitiesBostonI Am The SolutionFast CompanyRoyal Bank of Canada Next Great Innovator SinceBen Rosalesnew marketing toolsNewsGatorriva richmondZoom Channelfacebook and amazon 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Hughesfinding social mediaChris MischlerOrkutHolly Harman FacklerSocial CurrencyDawn FosterSecond LifeSocial Mediasecure communityProduct Development 2.0product improvementTreeHuggerBrand marketingcommunityAndrew Paulsoncollaborative tools for customer serviceFocus groupsMarket Research and InnovationAir France-KLMStreaming mediaconsumer communitiesrevenue for social networksJoe CothrlmysydneyUser privacygoogle checkoutcory doctorowNew ScientistDemocratic Presidential NomineeBlack PlanetFace personChristmas LightsNBC OlympicsAmerican Family Insurancesocial media industryStephenie Meyercdc social mediaad servingWorld Wildlife Fundpurchasingliving roomssara lee social mediasocial networks facebookMatt Warburtonfacebook c20IntelconferencesirantechnoratiDesign NewsInuda InnovationsCaroline McCarthysocial network newsjulian dibbelsocial media corporateWashington PostCommunity ROIagchatsocial networks and schoolsSports online communityTweetupsNielsenPapers Villagenews roundupBest 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TMREbryan safisocial media and newspapersTweetieForrester Wave ReportConsumer opinonsRage Against the MachineRasmussenAnand SanwalUGCSUPMayo ClinicProfitFinancial servicesOnline communties for customer servicePrimal CodeTwitter and College SportsmeasurementDeloittePlay Station 3PayPalGoogle translatingEducation and Community 2.0BlockbusterMcAfeeNew product designCustomer Centricmandeseafrica social mediaThe Social Media Club of Salt Lake CityTeam workscommunity 2.0 and politicsMeasure online communitiesCBSUbercool speakinggoogle musicsocial adssocial network fatiguetrimthought leadership on internetNon Believersb2bFriendsterUnited StatesUKchicago tribuneSeth GodinMotherschicago newsinnovationb2cCommunity 2.0 east coastzoopy.comSony Computer EntertainmentRecord LabelbloggingInternet Identity WorkshopEmotionsSocial NewsiTunes AppsGeniVanessa HudgensJob SearchBlog commentersNew York City meet upProBloggerSocial GamingMarketing 2.0 Conferencemario aminasocial networking 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social mediaOnline AdsNYC meet upRelationshipsTeens onlineChris Aldenfarhad manjoosocial media facebookofflineyouth newsmarketing for social mediaChangeDirect marketingTateNBASkypeJohn MayerScobleizerBarack Obama presidential campaign 2008The Social Customeronline privacyLithium InsightDavid Pattersdigital east asiaPhilipssports andJacob Morgannon-profit social mediaCommunity Connectgoogle jamboolUSCDiabetesMadan Sheinasocial media harrisburg universitysocial mentionFemales and online networksNBCVenture BeatMySpaceBlog Netowrksocial media in AsiaDrop.ioAmy GraffSocial media futurepodcastingsocial networking and catholic churchCommunity plansDoctors on facebookrachel happeDay TwoAgriculture CommunityRajshri Groupsocial media and marketingGreat Lakes IT ReportDaily BeautyCommunity 2.0 ConferneceOnline MarketingContestOAuthFacebook BeaconEnterprise communitiesMcDonaldsGeneration YGoogle Friend Connectpodcasts and social mediaSupport organizationgmail priority inboxold spice commercialCustomer engagementSocialC20 SitdownBreaking Dawnsocial media teensonline community podcastJackson J OnlineQueen flickr pageIMsocial networking newsVegasRevenue from social mediaGroundswell AwardGoogle WavefreshnetworksCommunity 2.0 discountMichael Tchongoil spillsocial media mistakesSwitzerlandLong TailITunesprice breakEmbedableDemographicsComcastThe American MalltelligentPurpose of online communities2009 Marketing Industry Trends Reportniche social networksResearch BloggingmichiganCustomer ThinkJared Cohentwitterberrynegative feedbackmatt rhodesgimmickscustomer reviewsguardian ukfuture trends conferenceSolar Windsdoppelganger weekcurtis silverSacred Wordsmobile Community 2.0William HurleyYouTube Indialive from tmreStephen GatesCystic Fibrosiswriters strikeConsumer Electronics ShowMagazine Circusnew mediaBestBuySheSpeakslinkedin groupscraigslistHiring a community consultantsocial media fashionVirtual MarketingUS Navysocial media eventsocial media goalsCommunity members voicesbob dylanSonyVoice of the Customerpriority inbox newsBon AppetitMilwaukeeOxfamGeneration Xtwitter wordaffiliate marketingRichmondtag cloudsonline contentChickletsJosh PetersCRM NewsShalabh Pandeyadvertise on facebookComScoreNew York TimesRSS FeedsOnline branded communitiesTwitter ROIVisit CaliforniaePharma Summittwitter advertisingRobert HalfTwitchhikingthe PopeNetflixIIRSocial Media 2011 LiveTwitter feedbackRevenueDigital Mediasocial media networkscorporate communityFemalesBeaconphish3Gfarmers and social mediaBebosocial media blogPlay StationBloggerstwitter usesinternetOvumBill Drummysocial multimedia sitesThe Wuffie Factorsocial media and governmentAndroidsocial media and videosushahidiReviewsbetty white snlMobileOnline community for Californiadigital marketingBenefitsKaliya HamlinDavid HasselhoffInovis Social Networksocial media blogsGadgetscommunicationWeb 2.0 and politicsWeb 2.0SocialC20The CWSEOms officeStephanie NelsonDigital Impact Blog covers 360 degrees of digital marketing - be it social, mobile, or the next big thing.http://www.digitalimpactblog.com/noreply@blogger.com (Michelle)Blogger760125http://creativecommons.org/licenses/by-sa/2.0/blogspot/RRzdhttp://feedburner.google.comtag:blogger.com,1999:blog-3164381484816572812.post-1810037290589613166Thu, 17 May 2012 14:03:00 +00002012-05-17T10:03:00.553-04:00ROImeasurementAdvertising revenue from Social Media Source: ComScore via Ad Age In the graph above, shown on AdAge Digital we find that YouTube views are falling.  But how can this be? After all "60 hours of video are uploaded every minute." Well, it looks like in an effort to monetize the service further, YouTube is becoming more channel driven and changing it's metrics away from views. "On March 15, YouTube altered its recommendation system http://feedproxy.google.com/~r/blogspot/RRzd/~3/Lx1uS-n87aQ/news-round-up-on-measurement.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Lx1uS-n87aQ:NqDBxauUJEc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Lx1uS-n87aQ:NqDBxauUJEc:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Lx1uS-n87aQ:NqDBxauUJEc:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=Lx1uS-n87aQ:NqDBxauUJEc:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Lx1uS-n87aQ:NqDBxauUJEc:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Lx1uS-n87aQ:NqDBxauUJEc:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=Lx1uS-n87aQ:NqDBxauUJEc:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Lx1uS-n87aQ:NqDBxauUJEc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Lx1uS-n87aQ:NqDBxauUJEc:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=Lx1uS-n87aQ:NqDBxauUJEc:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Lx1uS-n87aQ:NqDBxauUJEc:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Lx1uS-n87aQ:NqDBxauUJEc:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=Lx1uS-n87aQ:NqDBxauUJEc:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Lx1uS-n87aQ:NqDBxauUJEc:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/Lx1uS-n87aQ" height="1" width="1"/>http://www.digitalimpactblog.com/2012/05/news-round-up-on-measurement.htmltag:blogger.com,1999:blog-3164381484816572812.post-1071577208178671083Fri, 11 May 2012 14:22:00 +00002012-05-11T10:22:49.224-04:00In case you missed it, some of the Mobile Marketing Conference team headed back to Miami this week for the Millennial Mega Mashup event. Focused on understanding the mindset of the millennial, there was obviously a lot of talk about Mobile technology. Some highlights and key takeaways from the event were: Instagram has already passed the Web verb test. You know something is sticking around http://feedproxy.google.com/~r/blogspot/RRzd/~3/3jpjxwrk42Q/mobile-social-insights-from-megamashup.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=3jpjxwrk42Q:5YUT0JekX38:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=3jpjxwrk42Q:5YUT0JekX38:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=3jpjxwrk42Q:5YUT0JekX38:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=3jpjxwrk42Q:5YUT0JekX38:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=3jpjxwrk42Q:5YUT0JekX38:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=3jpjxwrk42Q:5YUT0JekX38:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=3jpjxwrk42Q:5YUT0JekX38:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=3jpjxwrk42Q:5YUT0JekX38:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=3jpjxwrk42Q:5YUT0JekX38:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=3jpjxwrk42Q:5YUT0JekX38:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=3jpjxwrk42Q:5YUT0JekX38:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=3jpjxwrk42Q:5YUT0JekX38:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=3jpjxwrk42Q:5YUT0JekX38:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=3jpjxwrk42Q:5YUT0JekX38:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/3jpjxwrk42Q" height="1" width="1"/>http://www.digitalimpactblog.com/2012/05/mobile-social-insights-from-megamashup.htmltag:blogger.com,1999:blog-3164381484816572812.post-7584159501857455480Fri, 04 May 2012 16:27:00 +00002012-05-04T12:27:04.509-04:00One of our favorite pastimes around here is keeping an ear our for trends happening in the digital and social space. Inspired by our recent learnings at The Mobile Marketing conference and always eager to know what else is out there, let's use this space to browse and share together throughout the year. In the mobile space, Marketing Profs shared some findings from Sensis and White Horse (http://feedproxy.google.com/~r/blogspot/RRzd/~3/Cgn13kSPPrw/digital-news-roundup-whats-new-whats.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Cgn13kSPPrw:LI7hYJrtO68:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Cgn13kSPPrw:LI7hYJrtO68:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Cgn13kSPPrw:LI7hYJrtO68:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=Cgn13kSPPrw:LI7hYJrtO68:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Cgn13kSPPrw:LI7hYJrtO68:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Cgn13kSPPrw:LI7hYJrtO68:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=Cgn13kSPPrw:LI7hYJrtO68:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Cgn13kSPPrw:LI7hYJrtO68:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Cgn13kSPPrw:LI7hYJrtO68:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=Cgn13kSPPrw:LI7hYJrtO68:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Cgn13kSPPrw:LI7hYJrtO68:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Cgn13kSPPrw:LI7hYJrtO68:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=Cgn13kSPPrw:LI7hYJrtO68:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Cgn13kSPPrw:LI7hYJrtO68:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/Cgn13kSPPrw" height="1" width="1"/>http://www.digitalimpactblog.com/2012/05/digital-news-roundup-whats-new-whats.htmltag:blogger.com,1999:blog-3164381484816572812.post-1606945008079072294Mon, 30 Apr 2012 15:32:00 +00002012-04-30T11:32:47.044-04:00future trends conferenceWorld Future Trends Summit Event Date: October, 2012 Location: Miami, FL INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS The Institute for International Research (IIR) presents: World Future Trends Summit A meeting of Styles: Where West Influences East, & East Influences West October, 2012 Due to the high volume of submissions, we suggest you submit your proposal early and no later than Fridayhttp://feedproxy.google.com/~r/blogspot/RRzd/~3/B_xS8eLeWmQ/official-call-for-presenters-now-open.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=B_xS8eLeWmQ:sPPAIPF7Tj8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=B_xS8eLeWmQ:sPPAIPF7Tj8:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=B_xS8eLeWmQ:sPPAIPF7Tj8:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=B_xS8eLeWmQ:sPPAIPF7Tj8:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=B_xS8eLeWmQ:sPPAIPF7Tj8:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=B_xS8eLeWmQ:sPPAIPF7Tj8:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=B_xS8eLeWmQ:sPPAIPF7Tj8:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=B_xS8eLeWmQ:sPPAIPF7Tj8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=B_xS8eLeWmQ:sPPAIPF7Tj8:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=B_xS8eLeWmQ:sPPAIPF7Tj8:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=B_xS8eLeWmQ:sPPAIPF7Tj8:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=B_xS8eLeWmQ:sPPAIPF7Tj8:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=B_xS8eLeWmQ:sPPAIPF7Tj8:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=B_xS8eLeWmQ:sPPAIPF7Tj8:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/B_xS8eLeWmQ" height="1" width="1"/>http://www.digitalimpactblog.com/2012/04/official-call-for-presenters-now-open.htmltag:blogger.com,1999:blog-3164381484816572812.post-3501257971670572605Thu, 26 Apr 2012 15:41:00 +00002012-04-26T11:41:32.522-04:00It's been more than a month since we returned from The Mobile Marketing Conference and we wanted to check in on what you've been up to.  Have you made sure all of your email marketing strategies are mobile optimized? Launched a new app or QR code campaign? Share with us in the comments or email mleblanc@iirusa.com to submit a guest blog post about your strategy steps. Photos from The Mobile http://feedproxy.google.com/~r/blogspot/RRzd/~3/VtxbRtvnqmg/one-month-since-tmmc-do-you-know-where.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=VtxbRtvnqmg:43p_j-Ku1po:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=VtxbRtvnqmg:43p_j-Ku1po:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=VtxbRtvnqmg:43p_j-Ku1po:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=VtxbRtvnqmg:43p_j-Ku1po:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=VtxbRtvnqmg:43p_j-Ku1po:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=VtxbRtvnqmg:43p_j-Ku1po:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=VtxbRtvnqmg:43p_j-Ku1po:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=VtxbRtvnqmg:43p_j-Ku1po:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=VtxbRtvnqmg:43p_j-Ku1po:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=VtxbRtvnqmg:43p_j-Ku1po:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=VtxbRtvnqmg:43p_j-Ku1po:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=VtxbRtvnqmg:43p_j-Ku1po:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=VtxbRtvnqmg:43p_j-Ku1po:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=VtxbRtvnqmg:43p_j-Ku1po:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/VtxbRtvnqmg" height="1" width="1"/>http://www.digitalimpactblog.com/2012/04/one-month-since-tmmc-do-you-know-where.htmltag:blogger.com,1999:blog-3164381484816572812.post-2299697052167591930Wed, 11 Apr 2012 19:46:00 +00002012-04-11T15:50:19.073-04:00videoAppsmobile marketingHotelTravelStephen Gates, Senior Creative Director, Starwood Hotels & Resorts recently spoke at The Mobile Marketing Conference on Best Practices for Creating Mobile Websites. We caught up with him to chat about the future of mobile marketing, Starwood's mobile strategy, and advice for those just starting out. One exciting development from Starwood? The new Starwood Preferred Guest app, which offers an http://feedproxy.google.com/~r/blogspot/RRzd/~3/xKS3PkVCJ6I/exclusive-interview-stephen-gates.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=xKS3PkVCJ6I:_R5tdnPLpuk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=xKS3PkVCJ6I:_R5tdnPLpuk:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=xKS3PkVCJ6I:_R5tdnPLpuk:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=xKS3PkVCJ6I:_R5tdnPLpuk:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=xKS3PkVCJ6I:_R5tdnPLpuk:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=xKS3PkVCJ6I:_R5tdnPLpuk:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=xKS3PkVCJ6I:_R5tdnPLpuk:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=xKS3PkVCJ6I:_R5tdnPLpuk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=xKS3PkVCJ6I:_R5tdnPLpuk:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=xKS3PkVCJ6I:_R5tdnPLpuk:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=xKS3PkVCJ6I:_R5tdnPLpuk:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=xKS3PkVCJ6I:_R5tdnPLpuk:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=xKS3PkVCJ6I:_R5tdnPLpuk:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=xKS3PkVCJ6I:_R5tdnPLpuk:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/xKS3PkVCJ6I" height="1" width="1"/>http://www.digitalimpactblog.com/2012/04/exclusive-interview-stephen-gates.htmltag:blogger.com,1999:blog-3164381484816572812.post-4993529683789123397Fri, 06 Apr 2012 20:29:00 +00002012-04-09T17:13:54.821-04:00 In association with Autonomy, an HP Company, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar. The Future of Online Testing Thursday, April 12, 2012, 1:00 - 2:00 PM (ET) Presenter: • Joe Stanhope, Senior Analyst, Forrester Research, Inc. • Annie Weinberger, VP of Marketing, Autonomy, an HP Company Reserve your Webinar seat now at: httpshttp://feedproxy.google.com/~r/blogspot/RRzd/~3/6aha5c-pGk4/insights-into-future-of-online-testing.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=6aha5c-pGk4:iuM0Fjv0K0A:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=6aha5c-pGk4:iuM0Fjv0K0A:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=6aha5c-pGk4:iuM0Fjv0K0A:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=6aha5c-pGk4:iuM0Fjv0K0A:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=6aha5c-pGk4:iuM0Fjv0K0A:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=6aha5c-pGk4:iuM0Fjv0K0A:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=6aha5c-pGk4:iuM0Fjv0K0A:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=6aha5c-pGk4:iuM0Fjv0K0A:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=6aha5c-pGk4:iuM0Fjv0K0A:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=6aha5c-pGk4:iuM0Fjv0K0A:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=6aha5c-pGk4:iuM0Fjv0K0A:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=6aha5c-pGk4:iuM0Fjv0K0A:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=6aha5c-pGk4:iuM0Fjv0K0A:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=6aha5c-pGk4:iuM0Fjv0K0A:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/6aha5c-pGk4" height="1" width="1"/>http://www.digitalimpactblog.com/2012/04/insights-into-future-of-online-testing.htmltag:blogger.com,1999:blog-3164381484816572812.post-2755810682373236524Wed, 04 Apr 2012 20:36:00 +00002012-04-04T16:36:21.365-04:00Millennials are on the way to becoming one of the most influential generations in history. They've changed the game - from the way organizations communicate with them, to the way they share their passions and opinions, Millennials are reshaping the way that companies are doing business. At Millennial Mega Mashup you will find the insights you need to win this new generation of influencers andhttp://feedproxy.google.com/~r/blogspot/RRzd/~3/jRKdOmxStcM/find-out-how-digital-millennials-are.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=jRKdOmxStcM:vUCrP1ZlKbw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=jRKdOmxStcM:vUCrP1ZlKbw:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=jRKdOmxStcM:vUCrP1ZlKbw:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=jRKdOmxStcM:vUCrP1ZlKbw:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=jRKdOmxStcM:vUCrP1ZlKbw:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=jRKdOmxStcM:vUCrP1ZlKbw:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=jRKdOmxStcM:vUCrP1ZlKbw:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=jRKdOmxStcM:vUCrP1ZlKbw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=jRKdOmxStcM:vUCrP1ZlKbw:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=jRKdOmxStcM:vUCrP1ZlKbw:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=jRKdOmxStcM:vUCrP1ZlKbw:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=jRKdOmxStcM:vUCrP1ZlKbw:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=jRKdOmxStcM:vUCrP1ZlKbw:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=jRKdOmxStcM:vUCrP1ZlKbw:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/jRKdOmxStcM" height="1" width="1"/>http://www.digitalimpactblog.com/2012/04/find-out-how-digital-millennials-are.htmltag:blogger.com,1999:blog-3164381484816572812.post-5963405041492275939Fri, 30 Mar 2012 13:23:00 +00002012-03-30T09:23:00.182-04:00MobileOne Mobile YearGuest BlogKit Hughes, Managing Director and Head of Strategy for strategic branding studio Look-Listen, recently spoke at The Mobile Marketing Conference. He is living one year not using a personal computer and blogging about it at http://onemobileyear.com. The following is his summary of the first three months of the project. Read the original post here. It’s been a mixed bag. As I talked/ranted/joked http://feedproxy.google.com/~r/blogspot/RRzd/~3/aTBvixiGVwc/one-mobile-year-three-months-of-good.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=aTBvixiGVwc:QwB_1Rq9vJ0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=aTBvixiGVwc:QwB_1Rq9vJ0:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=aTBvixiGVwc:QwB_1Rq9vJ0:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=aTBvixiGVwc:QwB_1Rq9vJ0:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=aTBvixiGVwc:QwB_1Rq9vJ0:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=aTBvixiGVwc:QwB_1Rq9vJ0:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=aTBvixiGVwc:QwB_1Rq9vJ0:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=aTBvixiGVwc:QwB_1Rq9vJ0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=aTBvixiGVwc:QwB_1Rq9vJ0:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=aTBvixiGVwc:QwB_1Rq9vJ0:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=aTBvixiGVwc:QwB_1Rq9vJ0:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=aTBvixiGVwc:QwB_1Rq9vJ0:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=aTBvixiGVwc:QwB_1Rq9vJ0:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=aTBvixiGVwc:QwB_1Rq9vJ0:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/aTBvixiGVwc" height="1" width="1"/>http://www.digitalimpactblog.com/2012/03/one-mobile-year-three-months-of-good.htmltag:blogger.com,1999:blog-3164381484816572812.post-6529850854181143891Thu, 29 Mar 2012 15:33:00 +00002012-03-29T15:38:29.564-04:00TMMC Main Day OneExpert PanelLast week at The Mobile Marketing conference we were pleased to host an expert panel featuring Carrie Chitsey, CEO, 3Seventy, Joseph Cox, President, VMBC and Brent Drake, Vice President, Sales & Marketing, Best Fit Mobile & Marketing. Our expects tackled a range of topics that we had gathered ahead here on the blog and on LinkedIn and other social media as well as questions from the audience. http://feedproxy.google.com/~r/blogspot/RRzd/~3/3-r5m0w-h_0/tmmc-recap-crowdsourcing-hottest-topics.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=3-r5m0w-h_0:A9FXFv7XoVM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=3-r5m0w-h_0:A9FXFv7XoVM:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=3-r5m0w-h_0:A9FXFv7XoVM:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=3-r5m0w-h_0:A9FXFv7XoVM:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=3-r5m0w-h_0:A9FXFv7XoVM:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=3-r5m0w-h_0:A9FXFv7XoVM:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=3-r5m0w-h_0:A9FXFv7XoVM:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=3-r5m0w-h_0:A9FXFv7XoVM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=3-r5m0w-h_0:A9FXFv7XoVM:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=3-r5m0w-h_0:A9FXFv7XoVM:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=3-r5m0w-h_0:A9FXFv7XoVM:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=3-r5m0w-h_0:A9FXFv7XoVM:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=3-r5m0w-h_0:A9FXFv7XoVM:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=3-r5m0w-h_0:A9FXFv7XoVM:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/3-r5m0w-h_0" height="1" width="1"/>http://www.digitalimpactblog.com/2012/03/tmmc-recap-crowdsourcing-hottest-topics.htmltag:blogger.com,1999:blog-3164381484816572812.post-2498175689212762841Mon, 26 Mar 2012 18:01:00 +00002012-03-26T14:01:54.451-04:00ThanksStatisticsTMMCFirst off, we'd like to thank everyone who attended The Mobile Marketing Conference last week and helped to make it such a great experience. As we start to sift through out video footage and notes, expect lots more coverage of the subject right here. Our partners at 3Seventy have put together a great wrap-up post already, sharing their main takeaways. Check it out here. One question that came http://feedproxy.google.com/~r/blogspot/RRzd/~3/oL3iBHh2PVI/thanks-for-attending-tmmc-plus-whats.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=oL3iBHh2PVI:ObQg7nOLT1A:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=oL3iBHh2PVI:ObQg7nOLT1A:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=oL3iBHh2PVI:ObQg7nOLT1A:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=oL3iBHh2PVI:ObQg7nOLT1A:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=oL3iBHh2PVI:ObQg7nOLT1A:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=oL3iBHh2PVI:ObQg7nOLT1A:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=oL3iBHh2PVI:ObQg7nOLT1A:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=oL3iBHh2PVI:ObQg7nOLT1A:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=oL3iBHh2PVI:ObQg7nOLT1A:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=oL3iBHh2PVI:ObQg7nOLT1A:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=oL3iBHh2PVI:ObQg7nOLT1A:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=oL3iBHh2PVI:ObQg7nOLT1A:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=oL3iBHh2PVI:ObQg7nOLT1A:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=oL3iBHh2PVI:ObQg7nOLT1A:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/oL3iBHh2PVI" height="1" width="1"/>http://www.digitalimpactblog.com/2012/03/thanks-for-attending-tmmc-plus-whats.htmltag:blogger.com,1999:blog-3164381484816572812.post-8026810372117105764Thu, 22 Mar 2012 20:12:00 +00002012-03-22T16:12:21.556-04:00In association with Autonomy, an HP Company, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar. Harnessing the Insight from Big Data to Increase Online Marketing Performance Wednesday, March 28, 2012, 1:00 - 2:00 PM (ET) Presenter: • Matt Malden, Vice President, Promote Division, Autonomy, an HP Company Reserve your Webinar seat now. http://feedproxy.google.com/~r/blogspot/RRzd/~3/1uQfSeag95k/using-customer-insights-to-increase.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=1uQfSeag95k:7uEsR3xjSWs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=1uQfSeag95k:7uEsR3xjSWs:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=1uQfSeag95k:7uEsR3xjSWs:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=1uQfSeag95k:7uEsR3xjSWs:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=1uQfSeag95k:7uEsR3xjSWs:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=1uQfSeag95k:7uEsR3xjSWs:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=1uQfSeag95k:7uEsR3xjSWs:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=1uQfSeag95k:7uEsR3xjSWs:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=1uQfSeag95k:7uEsR3xjSWs:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=1uQfSeag95k:7uEsR3xjSWs:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=1uQfSeag95k:7uEsR3xjSWs:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=1uQfSeag95k:7uEsR3xjSWs:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=1uQfSeag95k:7uEsR3xjSWs:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=1uQfSeag95k:7uEsR3xjSWs:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/1uQfSeag95k" height="1" width="1"/>http://www.digitalimpactblog.com/2012/03/using-customer-insights-to-increase.htmltag:blogger.com,1999:blog-3164381484816572812.post-5074282508469774344Wed, 21 Mar 2012 18:14:00 +00002012-03-21T14:14:00.079-04:00TMMC Main Day TwoI started off the final afternoon in the Mobile Experience and Engagement track at The Mobile Marketing Conference. First up, Julie DeWolf spoke about the Sunkist Growers approach to mobile.  Shaun Quigley: Sunkist's approach to mobile #cpg Btw: the app is dead When approaching mobile, Sunkist first started out with a app, but http://feedproxy.google.com/~r/blogspot/RRzd/~3/IKmzEss3xPk/from-qr-to-ar-mobile-experience-and.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=IKmzEss3xPk:jtJ-RU5t_KE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=IKmzEss3xPk:jtJ-RU5t_KE:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=IKmzEss3xPk:jtJ-RU5t_KE:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=IKmzEss3xPk:jtJ-RU5t_KE:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=IKmzEss3xPk:jtJ-RU5t_KE:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=IKmzEss3xPk:jtJ-RU5t_KE:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=IKmzEss3xPk:jtJ-RU5t_KE:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=IKmzEss3xPk:jtJ-RU5t_KE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=IKmzEss3xPk:jtJ-RU5t_KE:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=IKmzEss3xPk:jtJ-RU5t_KE:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=IKmzEss3xPk:jtJ-RU5t_KE:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=IKmzEss3xPk:jtJ-RU5t_KE:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=IKmzEss3xPk:jtJ-RU5t_KE:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=IKmzEss3xPk:jtJ-RU5t_KE:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/IKmzEss3xPk" height="1" width="1"/>http://www.digitalimpactblog.com/2012/03/from-qr-to-ar-mobile-experience-and.htmltag:blogger.com,1999:blog-3164381484816572812.post-4812412366218567933Wed, 21 Mar 2012 15:12:00 +00002012-03-21T11:12:56.429-04:00TMMC Main Day TwoCatherine Roe, Head of Consumer Packaged Goods, Google just spoke at The Mobile Marketing Conference on "Mobile: The Game Changer in Shopper Experience." At Google, Roe has a unique insight into changing consumer behaviors. Google has found that 93% of mobile searches seek local intent and 89% take action. Mobile and tablet searches spike in the evenings as consumers leave the office or seek http://feedproxy.google.com/~r/blogspot/RRzd/~3/Vm4dgICMhJY/shopper-experience-crashing-plane-live.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Vm4dgICMhJY:M5W-tno6JZI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Vm4dgICMhJY:M5W-tno6JZI:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Vm4dgICMhJY:M5W-tno6JZI:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=Vm4dgICMhJY:M5W-tno6JZI:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Vm4dgICMhJY:M5W-tno6JZI:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Vm4dgICMhJY:M5W-tno6JZI:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=Vm4dgICMhJY:M5W-tno6JZI:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Vm4dgICMhJY:M5W-tno6JZI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Vm4dgICMhJY:M5W-tno6JZI:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=Vm4dgICMhJY:M5W-tno6JZI:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Vm4dgICMhJY:M5W-tno6JZI:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Vm4dgICMhJY:M5W-tno6JZI:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=Vm4dgICMhJY:M5W-tno6JZI:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=Vm4dgICMhJY:M5W-tno6JZI:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/Vm4dgICMhJY" height="1" width="1"/>http://www.digitalimpactblog.com/2012/03/shopper-experience-crashing-plane-live.htmltag:blogger.com,1999:blog-3164381484816572812.post-52347870922387466Wed, 21 Mar 2012 13:56:00 +00002012-03-21T09:56:45.130-04:00TMMC Main Day Two Our final day at The Mobile Marketing Conference began with a fascinating and tactical presentation by Nick Sheth, Senior Director, Global Business Development, Gap Inc. Direct. Sheth got the sleepy crowd energized the crowd with some exciting insights from Gap's mobile experience. 3 standout takeaways included: "The killer app for iPhone is email." Half of Gap Inc. emails are opened on a http://feedproxy.google.com/~r/blogspot/RRzd/~3/2IFiCpOvkeY/mobile-roi-learnings-live-at-tmmc.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=2IFiCpOvkeY:y9akejQmJEU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=2IFiCpOvkeY:y9akejQmJEU:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=2IFiCpOvkeY:y9akejQmJEU:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=2IFiCpOvkeY:y9akejQmJEU:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=2IFiCpOvkeY:y9akejQmJEU:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=2IFiCpOvkeY:y9akejQmJEU:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=2IFiCpOvkeY:y9akejQmJEU:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=2IFiCpOvkeY:y9akejQmJEU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=2IFiCpOvkeY:y9akejQmJEU:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=2IFiCpOvkeY:y9akejQmJEU:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=2IFiCpOvkeY:y9akejQmJEU:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=2IFiCpOvkeY:y9akejQmJEU:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=2IFiCpOvkeY:y9akejQmJEU:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=2IFiCpOvkeY:y9akejQmJEU:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/2IFiCpOvkeY" height="1" width="1"/>http://www.digitalimpactblog.com/2012/03/mobile-roi-learnings-live-at-tmmc.htmltag:blogger.com,1999:blog-3164381484816572812.post-2345115509216030118Tue, 20 Mar 2012 19:28:00 +00002012-03-20T15:41:19.363-04:00TMMC Main Day OneThe afternoon of the first main conference day at The Mobile Marketing Conference was all about Customer Experience, User Experience and Brand Experience. After our first session of the afternoon with Darin Wonn which touched on user experience design and building brand love and loyalty through experiences, Kim McNealy, Director, TurboTax Marketing Strategy, Intuit spoke about building the http://feedproxy.google.com/~r/blogspot/RRzd/~3/LEQrEeprfTY/live-at-tmmc-customer-experience-brand.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=LEQrEeprfTY:r1rsQ8A_0Cw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=LEQrEeprfTY:r1rsQ8A_0Cw:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=LEQrEeprfTY:r1rsQ8A_0Cw:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=LEQrEeprfTY:r1rsQ8A_0Cw:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=LEQrEeprfTY:r1rsQ8A_0Cw:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=LEQrEeprfTY:r1rsQ8A_0Cw:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=LEQrEeprfTY:r1rsQ8A_0Cw:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=LEQrEeprfTY:r1rsQ8A_0Cw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=LEQrEeprfTY:r1rsQ8A_0Cw:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=LEQrEeprfTY:r1rsQ8A_0Cw:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=LEQrEeprfTY:r1rsQ8A_0Cw:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=LEQrEeprfTY:r1rsQ8A_0Cw:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=LEQrEeprfTY:r1rsQ8A_0Cw:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=LEQrEeprfTY:r1rsQ8A_0Cw:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/LEQrEeprfTY" height="1" width="1"/>http://www.digitalimpactblog.com/2012/03/live-at-tmmc-customer-experience-brand.htmltag:blogger.com,1999:blog-3164381484816572812.post-3211564283989615015Tue, 20 Mar 2012 17:45:00 +00002012-03-20T13:45:48.145-04:00TMMC Main Day One Our afternoon sessions just started at The Mobile Marketing Conference with competing sessions from Darin Wonn, Product Manager for Mobile Apps, Intercontinental Hotels Group and Melissa Parrish, Senior Analyst, Forrester Research. It was a difficult choice, but I sat in on "The Mobile Traveler: Always On and Always Tethered" in our strategy track. Darin identified some key points for reachinghttp://feedproxy.google.com/~r/blogspot/RRzd/~3/DCCG8FqPZqk/mobile-traveler-always-on-and-always.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=DCCG8FqPZqk:2LdwjG-IGWI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=DCCG8FqPZqk:2LdwjG-IGWI:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=DCCG8FqPZqk:2LdwjG-IGWI:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=DCCG8FqPZqk:2LdwjG-IGWI:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=DCCG8FqPZqk:2LdwjG-IGWI:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=DCCG8FqPZqk:2LdwjG-IGWI:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=DCCG8FqPZqk:2LdwjG-IGWI:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=DCCG8FqPZqk:2LdwjG-IGWI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=DCCG8FqPZqk:2LdwjG-IGWI:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=DCCG8FqPZqk:2LdwjG-IGWI:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=DCCG8FqPZqk:2LdwjG-IGWI:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=DCCG8FqPZqk:2LdwjG-IGWI:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=DCCG8FqPZqk:2LdwjG-IGWI:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=DCCG8FqPZqk:2LdwjG-IGWI:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/DCCG8FqPZqk" height="1" width="1"/>http://www.digitalimpactblog.com/2012/03/mobile-traveler-always-on-and-always.htmltag:blogger.com,1999:blog-3164381484816572812.post-4594046131656632977Tue, 20 Mar 2012 16:08:00 +00002012-03-20T12:09:06.739-04:00TMMC Main Day One Our last keynote of the morning was a journey into a sci-fi future with Jason Tester, yet each technological trend he visited was something that we're actually seeing in the world. We heard about hacks for our lives that can nag us to go to the gym with a vibrating phone, give us coaching on interactions by monitoring phone conversations or pick a place for dinner. Technology we have today http://feedproxy.google.com/~r/blogspot/RRzd/~3/fMgZ6fuMs1g/future-of-persuasion-live-at-tmmc.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=fMgZ6fuMs1g:a8fh10R4eZU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=fMgZ6fuMs1g:a8fh10R4eZU:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=fMgZ6fuMs1g:a8fh10R4eZU:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=fMgZ6fuMs1g:a8fh10R4eZU:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=fMgZ6fuMs1g:a8fh10R4eZU:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=fMgZ6fuMs1g:a8fh10R4eZU:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=fMgZ6fuMs1g:a8fh10R4eZU:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=fMgZ6fuMs1g:a8fh10R4eZU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=fMgZ6fuMs1g:a8fh10R4eZU:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=fMgZ6fuMs1g:a8fh10R4eZU:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=fMgZ6fuMs1g:a8fh10R4eZU:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=fMgZ6fuMs1g:a8fh10R4eZU:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=fMgZ6fuMs1g:a8fh10R4eZU:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=fMgZ6fuMs1g:a8fh10R4eZU:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/fMgZ6fuMs1g" height="1" width="1"/>http://www.digitalimpactblog.com/2012/03/future-of-persuasion-live-at-tmmc.htmltag:blogger.com,1999:blog-3164381484816572812.post-7432752372926273492Tue, 20 Mar 2012 14:08:00 +00002012-03-20T10:08:32.881-04:00AppsTMMC Main Day OneUp next at The Mobile Marketing Conference was Thomas Poole, Managing Vice President, Digital Mobile & Emerging Channels, Capital One Financial Corp. Poole started us off with the fact that one smartphone has more computing power than 100 Atari 800s, modern smartphones are cloud connected "super computers" and we have them with us 24/7. This mobile connectivity allows for improved customer http://feedproxy.google.com/~r/blogspot/RRzd/~3/mfp4b23pBk8/live-at-tmmc-strategies-to-measuring.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=mfp4b23pBk8:Kop4WPO_Izw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=mfp4b23pBk8:Kop4WPO_Izw:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=mfp4b23pBk8:Kop4WPO_Izw:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=mfp4b23pBk8:Kop4WPO_Izw:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=mfp4b23pBk8:Kop4WPO_Izw:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=mfp4b23pBk8:Kop4WPO_Izw:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=mfp4b23pBk8:Kop4WPO_Izw:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=mfp4b23pBk8:Kop4WPO_Izw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=mfp4b23pBk8:Kop4WPO_Izw:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=mfp4b23pBk8:Kop4WPO_Izw:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=mfp4b23pBk8:Kop4WPO_Izw:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=mfp4b23pBk8:Kop4WPO_Izw:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=mfp4b23pBk8:Kop4WPO_Izw:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=mfp4b23pBk8:Kop4WPO_Izw:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/mfp4b23pBk8" height="1" width="1"/>http://www.digitalimpactblog.com/2012/03/live-at-tmmc-strategies-to-measuring.htmltag:blogger.com,1999:blog-3164381484816572812.post-4380064791351442351Tue, 20 Mar 2012 13:24:00 +00002012-03-20T10:08:49.043-04:00TMMC Main Day OneHayzlett Our main conference kicked off this morning with "Building Brands in the Mobile Medium," a session by our conference chair Jeffrey Hayzlett. Hayzlett began the day by talking on the more general topic of driving change, starting with the story of Kodak and the digital camera and leading to a discussion of ink and printers. As he said, if you're being asked to show ROI of new technologies, askhttp://feedproxy.google.com/~r/blogspot/RRzd/~3/WwTQAbC_Wv4/building-brands-in-mobile-medium-live.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=WwTQAbC_Wv4:8MLPBsCP1qQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=WwTQAbC_Wv4:8MLPBsCP1qQ:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=WwTQAbC_Wv4:8MLPBsCP1qQ:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=WwTQAbC_Wv4:8MLPBsCP1qQ:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=WwTQAbC_Wv4:8MLPBsCP1qQ:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=WwTQAbC_Wv4:8MLPBsCP1qQ:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=WwTQAbC_Wv4:8MLPBsCP1qQ:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=WwTQAbC_Wv4:8MLPBsCP1qQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=WwTQAbC_Wv4:8MLPBsCP1qQ:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=WwTQAbC_Wv4:8MLPBsCP1qQ:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=WwTQAbC_Wv4:8MLPBsCP1qQ:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=WwTQAbC_Wv4:8MLPBsCP1qQ:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=WwTQAbC_Wv4:8MLPBsCP1qQ:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=WwTQAbC_Wv4:8MLPBsCP1qQ:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/WwTQAbC_Wv4" height="1" width="1"/>http://www.digitalimpactblog.com/2012/03/building-brands-in-mobile-medium-live.htmltag:blogger.com,1999:blog-3164381484816572812.post-5388313494808929225Mon, 19 Mar 2012 20:15:00 +00002012-03-19T16:15:10.905-04:00TMMC workshopThe afternoon workshop at The Mobile Marketing Conference began with attendees identifying which aspects of mobile web design and development they were interested in. Interestingly, many attendees mentioned that they were relatively new to mobile and looking for a "crash course" from this workshop. To provide a crash course to you our readers, here are some key takeaways from the session. http://feedproxy.google.com/~r/blogspot/RRzd/~3/V9wXO70KzUQ/best-practices-in-creating-mobile.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=V9wXO70KzUQ:XdGbHxd5l6M:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=V9wXO70KzUQ:XdGbHxd5l6M:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=V9wXO70KzUQ:XdGbHxd5l6M:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=V9wXO70KzUQ:XdGbHxd5l6M:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=V9wXO70KzUQ:XdGbHxd5l6M:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=V9wXO70KzUQ:XdGbHxd5l6M:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=V9wXO70KzUQ:XdGbHxd5l6M:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=V9wXO70KzUQ:XdGbHxd5l6M:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=V9wXO70KzUQ:XdGbHxd5l6M:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=V9wXO70KzUQ:XdGbHxd5l6M:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=V9wXO70KzUQ:XdGbHxd5l6M:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=V9wXO70KzUQ:XdGbHxd5l6M:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=V9wXO70KzUQ:XdGbHxd5l6M:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=V9wXO70KzUQ:XdGbHxd5l6M:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/V9wXO70KzUQ" height="1" width="1"/>http://www.digitalimpactblog.com/2012/03/best-practices-in-creating-mobile.htmltag:blogger.com,1999:blog-3164381484816572812.post-9112664963457442258Mon, 19 Mar 2012 14:06:00 +00002012-03-19T10:06:42.119-04:00TMMC workshopWe kicked off the morning workshop at the Mobile Marketing conference by discussing the app spectrum: from information to info-tainment to entertainment. Rick Gardinier & Shaun Quigley of Brunner started off with a very important point: Apps aren't for marketing, they're for people...who expect value. Any app development initiative needs to fall somewhere on that value spectrum. So, given thathttp://feedproxy.google.com/~r/blogspot/RRzd/~3/nF08ZK05Hwo/developing-brand-building-apps-to-last.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=nF08ZK05Hwo:HGV-NB5bpXE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=nF08ZK05Hwo:HGV-NB5bpXE:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=nF08ZK05Hwo:HGV-NB5bpXE:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=nF08ZK05Hwo:HGV-NB5bpXE:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=nF08ZK05Hwo:HGV-NB5bpXE:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=nF08ZK05Hwo:HGV-NB5bpXE:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=nF08ZK05Hwo:HGV-NB5bpXE:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=nF08ZK05Hwo:HGV-NB5bpXE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=nF08ZK05Hwo:HGV-NB5bpXE:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=nF08ZK05Hwo:HGV-NB5bpXE:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=nF08ZK05Hwo:HGV-NB5bpXE:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=nF08ZK05Hwo:HGV-NB5bpXE:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=nF08ZK05Hwo:HGV-NB5bpXE:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=nF08ZK05Hwo:HGV-NB5bpXE:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/nF08ZK05Hwo" height="1" width="1"/>http://www.digitalimpactblog.com/2012/03/developing-brand-building-apps-to-last.htmltag:blogger.com,1999:blog-3164381484816572812.post-8663130791233641960Mon, 19 Mar 2012 12:30:00 +00002012-03-19T08:30:05.311-04:00mobile marketingGuest BlogTMMCAs The Mobile Marketing Conference kicks off this week, we'll be featuring thoughts from some of our speakers, partners and attendees. This post is by Carrie Chitsey, CEO, 3Seventy. Over the last four years of being in the mobile business, I’ve seen a lot of mobile companies come and go. Someone every day says, “Have you heard of “XYZ Company”?” There is a ton of money being invested in mobile http://feedproxy.google.com/~r/blogspot/RRzd/~3/i4paQwB8PCg/picking-mobile-partner-is-like-playing.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=i4paQwB8PCg:-V7ihf-lLmA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=i4paQwB8PCg:-V7ihf-lLmA:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=i4paQwB8PCg:-V7ihf-lLmA:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=i4paQwB8PCg:-V7ihf-lLmA:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=i4paQwB8PCg:-V7ihf-lLmA:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=i4paQwB8PCg:-V7ihf-lLmA:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=i4paQwB8PCg:-V7ihf-lLmA:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=i4paQwB8PCg:-V7ihf-lLmA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=i4paQwB8PCg:-V7ihf-lLmA:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=i4paQwB8PCg:-V7ihf-lLmA:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=i4paQwB8PCg:-V7ihf-lLmA:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=i4paQwB8PCg:-V7ihf-lLmA:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=i4paQwB8PCg:-V7ihf-lLmA:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=i4paQwB8PCg:-V7ihf-lLmA:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/i4paQwB8PCg" height="1" width="1"/>http://www.digitalimpactblog.com/2012/03/picking-mobile-partner-is-like-playing.htmltag:blogger.com,1999:blog-3164381484816572812.post-5938837270376970054Thu, 15 Mar 2012 16:12:00 +00002012-03-15T12:12:30.125-04:00We're off to The Mobile Marketing Conference soon, where we'll be providing coverage of some of the most exciting sessions, interviewing mobile marketing experts, and live tweeting. Follow the stream next week at #TMMC on twitter for immediate updates from the event, or stay tuned to this space for session write ups and photos from the event. Attending the event? RSVP on Lanyrd, LinkedIn, or http://feedproxy.google.com/~r/blogspot/RRzd/~3/FZRNgulxmwU/mobile-starts-monday-this-weeks-news.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=FZRNgulxmwU:QTsCOZTBaDA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=FZRNgulxmwU:QTsCOZTBaDA:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=FZRNgulxmwU:QTsCOZTBaDA:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=FZRNgulxmwU:QTsCOZTBaDA:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=FZRNgulxmwU:QTsCOZTBaDA:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=FZRNgulxmwU:QTsCOZTBaDA:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=FZRNgulxmwU:QTsCOZTBaDA:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=FZRNgulxmwU:QTsCOZTBaDA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=FZRNgulxmwU:QTsCOZTBaDA:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=FZRNgulxmwU:QTsCOZTBaDA:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=FZRNgulxmwU:QTsCOZTBaDA:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=FZRNgulxmwU:QTsCOZTBaDA:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=FZRNgulxmwU:QTsCOZTBaDA:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=FZRNgulxmwU:QTsCOZTBaDA:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/FZRNgulxmwU" height="1" width="1"/>http://www.digitalimpactblog.com/2012/03/mobile-starts-monday-this-weeks-news.htmltag:blogger.com,1999:blog-3164381484816572812.post-5517864906686242583Mon, 12 Mar 2012 15:29:00 +00002012-03-12T11:29:20.748-04:00When it comes to Mobile Marketing, you hear a lot of buzz about apps, mobile websites, QR codes and more, but what about the simple text message? A recent study by Columbia Business School’s Center on Global Brand Leadership and the New York American Marketing Association found that: "mobile advertising (ads within mobile apps, or via SMS message) has been adopted by 51% of marketers. Financialhttp://feedproxy.google.com/~r/blogspot/RRzd/~3/bPGKwW_Sid4/lets-talk-texting.htmlnoreply@blogger.com (Michelle)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=bPGKwW_Sid4:xGln-x9uss8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=bPGKwW_Sid4:xGln-x9uss8:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=bPGKwW_Sid4:xGln-x9uss8:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=bPGKwW_Sid4:xGln-x9uss8:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=bPGKwW_Sid4:xGln-x9uss8:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=bPGKwW_Sid4:xGln-x9uss8:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=bPGKwW_Sid4:xGln-x9uss8:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=bPGKwW_Sid4:xGln-x9uss8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=bPGKwW_Sid4:xGln-x9uss8:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=bPGKwW_Sid4:xGln-x9uss8:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=bPGKwW_Sid4:xGln-x9uss8:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=bPGKwW_Sid4:xGln-x9uss8:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?i=bPGKwW_Sid4:xGln-x9uss8:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/RRzd?a=bPGKwW_Sid4:xGln-x9uss8:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/blogspot/RRzd?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/RRzd/~4/bPGKwW_Sid4" height="1" width="1"/>http://www.digitalimpactblog.com/2012/03/lets-talk-texting.html