E-books For Free

2010-12-06T12:41:00.007-08:00

Free books (update) http://ping.fm/V3gUh

2010-12-06T12:41:00.005-08:00

MBA In A Day : What You Would Learn At Top-Tier Business Schools http://ping.fm/g8ACR

2010-12-06T12:41:00.003-08:00

Personal MBA Books List (Part 2) http://ping.fm/UiQXV

2010-12-06T12:41:00.001-08:00

What's Your MBA IQ: A Manager's Career Development Tool http://ping.fm/pjApQ

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

2010-08-08T10:25:00.000-07:00

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
By Damian Ryan, Calvin Jones

Publisher: Kogan Page
Number Of Pages: 304
Publication Date: 2009-02-28
ISBN-10 / ASIN: 0749453893
ISBN-13 / EAN: 9780749453893

Product Description:

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and their evolving uses, are transforming how we access information and how we interact and communicate with one another on a global scale.

Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies.

Including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give readers the tools to utilize the power of the internet to take their businesses wherever they want them to go.

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Online Marketing Inside Out (Online Marketing: Sitepoint)

2010-08-01T12:33:00.000-07:00

Online Marketing Inside Out (Online Marketing: Sitepoint)
By Brandon Eley, Shayne Tilley

Publisher: SitePoint
Number Of Pages: 250
Publication Date: 2009-05-28
ISBN-10 / ASIN: 0980576822
ISBN-13 / EAN: 9780980576825

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Product Description:

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.

With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases.

You will learn about:

The changing face of marketing
The new frontier of PR and media
Using your web site to generate income
Getting the most from the search engine crowd
Promote your message through socializing
Implementing profitable email marketing campaigns
Getting others to sell your products for you
Spreading your message through online advertising.

Editorial Reviews

"I highly recommend Online Marketing Inside Out as a reference point for people who want to get started with their online marketing efforts and for experienced marketers who might need a solid checklist to compare their existing campaigns against." Cory Huff - Sparkplugging

"Online Marketing Inside Out is a great book for those who want a no-hype understanding on the how and why of online marketing" Miles Burke

Summary: Very Handy, very simple!
Rating: 5

Specially good for those of us with an offline marketing background, because it reteaches you marketing from a new angle. You don't have to be a marketer to understand this book. It's meant for everyone getting started in web marketing. I just wanted to point out that for some of us, and for our better understanding, many of the examples they use in the book are great analogies from the offline world, and we appreciate that!

It is definitely a must have for everyone who runs a business and wants to advertise online. Why? Because internet has changed and now the dynamics of the game are different than what they were in 2000? 2005?

The authors have done a wonderful job explaining everything very thoroughly and yet in very short precise chunks, so that readers can digest things more easily and smoothly. No jargon whatsoever. From beginning to end they put things in perspective in very simple words.

Summary: Concise, informative
Rating: 5

Eley covers practically all the bases in this easy-to-read, concise, informative book. The chapters stand alone really well, so whether you're a one-man band or prefer to have different members of your team study the sections that apply to them most directly, this book is well worth it.

He is covering so many topics with so many moving parts that each segment is a bit higher level than the "Dummies" books, but if you know enough about the internet (and marketing) not to need a lot of hand-holding, but are wanting to know "best practices" and where the resources are, you'll find this an enjoyable and informative read. The focus is truly on what works and will produce practical results for your organization, which makes sense because Eley is both an experienced entrepreneur AND a web expert.

Summary: Invaluable for aspiring entrepreneurs, small business owners, and corporate executives
Rating: 5

Selling on the internet is a core aspect of the modern business plan. It expands the marketplace for goods and services across the country and around the world. But online marketing has its own 'rules of the road' that must be mastered to be successful. That's why "Online Marketing Inside Out", an indispensable instruction manual and reference guide, is so timely and so welcome. The collaboration of SitePoint's marketing manager Shayne Tiley, and online shoe retailer Brandon Eley, "Online Marketing Inside Out" is a compendium of practical advise, insightful commentary, and basic information regarding the utilization of modern marketing techniques such as search engine optimization, email marketing, affiliate marketing, online advertising, the social media outlets, web site designs, and internet based public relations and media. Of special note is the chapter dedicated organizing together all the disparate elements of an online marketing plan. Thoroughly 'user friendly', "Online Marketing Inside Out" is very highly recommended and invaluable for aspiring entrepreneurs, small business owners, and corporate executives charged with the responsibility for designing, developing, and implementing a competitive and successful online marketing program.

Summary: Online Marketing Inside Out - A Must Have
Rating: 5

Online Marketing Inside Out is the premier guide to a company's digital marketing efforts. Whether you are a small business owner or a part of a corporate marketing team, this book offers proven solutions to reach new customers and to expand your digital reach.

My favorite element of Online Marketing Inside Out is the framework of its content. You can read the entire book as a complete guide to online marketing or you can segment areas you are looking to improve within your company. Each section offer specific techniques to achieve the goal of the guide to increase your customer base. Along with pratical steps for each area of online marketing, additional resources are provided for a further examination.

Online Marketing Inside Out is a must-have for marketing professionals, executives, and business owners because it provides proven techniques to develop your digital presence and reach more customers. Bottom-Line: Online Marketing Inside Out will work for you becuase its working for me.

Summary: Welcome to the brave new world of online marketing!
Rating: 4

//Online Marketing Inside Out// is an easy-to-follow guide that teaches the principles of building a profitable online business. Authored by SitePoint's own Marketing Manager, Shayne Tilley, and Brandon Eley, founder of online shoe retailer, [...] and Interactive Director for Kelsey Advertising and Design, this book combines the insights of two people who are pushing the boundaries of online marketing every day.

In this book you'll find information on: 21st century public relations and media, turning page views into profit, search engine optimization, social media, email marketing, affiliate marketing, and online advertising. The book concludes with a chapter on how to pull it all together in a powerful marketing plan. All in all, //Online Marketing Inside Out// is an invaluable resource for anyone wanting to market products or services on the web. With so many potential customers online, this book will show you how to reach them through podcasting, blogs, social networks, video, email, and contextual advertising.

"If you've ever Googled `online marketing' and found the amount of information overwhelming, or been unsure which guru to trust with their ground-breaking, new marketing method, then you're not alone. We created this book for you; everything you need to know is in one place, step by step, that anyone can follow," explained co-author Shayne Tilley. "We understand that when you're a small business or solo entrepreneur, you're unable to afford hiring a marketing team or PR consultant. With this book, you can do it yourself and start building your online business today."

Reviewed by
Dominique James

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The Fast Forward MBA in Project Management

2010-03-21T11:02:00.000-07:00

The Fast Forward MBA in Project Management
by: Eric Verzuh

Publisher: Wiley
Number Of Pages: 248
Publication Date: 1999-07-15
ISBN-10 / ASIN: 0471325465
ISBN-13 / EAN: 9780471325468
Binding: Paperback

Product Description:

The Fast Forward MBA in Project Management brings you the information you need when you need it most- now! This practical, easy-to-use guide gives you instant access to the cutting-edge ideas and hard-won wisdom of one of today's leading experts on project management. In short, lively segments using real-world examples, it delivers the information you need to navigate complex project management issues. You'll find brief descriptions of key concepts, tips on real-world applications, compact case studies, the most sought-after skills, and warnings on how to avoid pitfalls. Here are all the tools you need to manage even the most complex project.

You'll discover how to:

Coordinate a team by getting everyone to agree on the objectives and schedules
Find the best sponsor for your specific project
Set a realistic schedule and budget projections
Outline and build a specific project plan, step-by-step
Make accurate estimates and better manage the expectations of customers as well as management
And much more

The Portable MBA From the creators of the bestselling Portable MBA series comes The Fast Forward MBA.

A quick way to brush up on new ideas
An easy-to-use format that his in any briefcase
Real-world information that you can put to use now!

Amazon.com Review:

Until the early '90s, project management was definitely located somewhere near the unsexy end of the business spectrum. But now, with the rise of downsizing and outsourcing, it has become one of the hot disciplines. Professional membership of the U.S.-based Project Management Institute has quadrupled in the last decade, and Microsoft claimed recently to have over 2 million users worldwide of its project-management software. The reasons for this growth are simple. Project management is about managing "projects," that is, unique pieces of work (as opposed to ongoing operations). Downsizing, outsourcing, and the accelerating pace of change have meant that, increasingly, work is carried out on an ad-hoc, one-off project basis. The Fast Forward MBA in Project Management is designed as an advanced textbook for businesspeople with a grasp of the basics and insufficient time (or inclination) to go back to school to learn more. Written by Eric Verzuh, president of the Versatile Company, a leading project-management consultancy, this is not a heavy academic text.

Like the rest of the Fast Forward series, this book is designed to let the reader extract maximum information in minimum time. There is a strong use of graphics with tables, charts cross-heads, and bullet points. Important passages are flagged in bold and/or emblazoned with the words key concept. When you read it, you realize that there is nothing magical about project management, just the application of careful common sense. The book covers all the basic stuff like planning, time-tabling, quantity and price estimation, resource allocation, and scheduling. But it also acknowledges that there is inevitably a political dimension to every project, no matter how small. So it has important sections on how to ensure that all the stakeholders in the project are kept "on board" and the importance of communication.

As Verzuh states in his introduction, "Every project participant from part-time team member to executive sponsor, becomes more effective once he or she understands the basics of project management." Really, this is a book about management that every manager should read, whether he or she has a project or not. --Alex Benady

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The Future of the MBA: Designing the Thinker of the Future

2010-03-21T10:58:00.000-07:00

The Future of the MBA: Designing the Thinker of the Future
by: Mihnea C. Moldoveanu, Roger L. Martin

Publisher: OUP USA
Number Of Pages: 160
Publication Date: 2008-05-01
ISBN-10 / ASIN: 0195340140
ISBN-13 / EAN: 9780195340143
Binding: Hardcover

In a recent interview of Roger Martin, I asked him about the title of this book, co-authored with Mihnea C. Moldoveanu. "We envision a world in which there will be a greater focus in business education on developing the thinking styles and capacities of MBAs rather than filling their heads with analytical tools. We see teaching them to think and act responsibly and responsively in the face of multiple, incommensurable and possibly conflicting models of oneself, the world and others. This in turn requires development of their thinking capacity along three dimensions. First is nimble-mindedness, which we see as the ability to understand apparently conflicting models, walk around them and internalize rather than reject the tensions among them. Second is big-mindedness, which we see as the ability to contain and behold the conflicting models while, in the words of F. Scott Fitzgerald, "retaining the ability to function." Third is tough-mindedness, which we see as the capacity to utilize the tension among the existing models to forge a new model. This in turn requires the rigorous testing and discarding of potential solutions rather than fixating on the first one and hoping it is sound."

In this volume, Moldoveanu and Martin respond to several critiques of the MBA as a program during discussions of "The Future of the MBA" during a conference co-hosted by the co-authors at the Rotman School of Management in 2006. They assert that many of the critiques do not recognize the selection value of the MBA. For example, the failure to appreciate the value of the selection value of the MBA. That is, "its value as a selection mechanism or filter that picks out individuals with high potential for management positions based on relatively powerful predictors of performance, such as general intelligence and conscientiousness." They insist that, on the contrary, it does have "a significant, demonstrable, and robust value to prospective employers." They share their vision of the high-value decision maker of the future whom they call an "integrator," one who solves a problem through effective action what the narrow specialist can often not solve even in theory. Having shared their profile of the integrator, Moldoveanu and Martin argue that the selection metric of MBA programs be expanded and refined to include "measures of openness in combination with an executive function that allows the integrator to manage his or her affective and cognitive processes." That is, to develop what the authors refer to as an "opposable" mind that, as Martin suggests in his response to the interview question, is "nimble," "big," and "tough." Especially in today's business world, executives must be able to function effectively, under control, despite what Moldoveanu and Martin describe as "an inherent and inherently irresolvable state of practical ambiguity." The tools they require include generative reasoning capacity, assertive inquiry, and causal modeling.

They then pose this rhetorical question: "Can business academia deliver a development program more likely to cultivate the high-value decision maker of the future than is currently the case?" Of course it can. Moldoveanu and Martin suggest that, "although the value of the know-what imparted by business school may be in many cases low, the value of the know-how that business school academics can provide is undervalued and can be significantly increased by recognizing and amplifying powerful trends that have emerged in the field over the past 20 years." I agree that relevant, valuable know-how can be successfully transferred through discursive interaction and mimetic imprinting; moreover, when redesigning the training experience of the MBA focused on the performative dimension of knowledge, it is highly desirable - as Moldoveanu and Martin recommend - to "bring the ontic [i.e. real-world] and ontological dimensions of training together in the same elements of a training program."

While acknowledging the value of training that increases an MBA student's know-how, however, I am again reminded of what Peter Drucker asserted in 1963: "There is surely nothing quite so useless as doing with great efficiency what should not be done at all." The Maginot Line is a case in point. Guided and informed by lessons learned from World War One, the French established a line of concrete fortifications along its borders with Germany and Italy. Had the French been engaged in World War One again, this defense would have been very effective. However, the Germans had other ideas. On May 10, 1040, their forces by-passed the defenses, either by going around them or flying over them, and the Maginot Line -- although intact -- was quickly surrounded and isolated. The French surrendered on June 22, only six weeks after the German invasion. Many decision-makers in businesses make the same mistake: however sound the given strategy may be, the tactics and resources they use to execute it are antiquated. Hence the importance of accommodating both ontic and ontological dimensions within an MBA program. As Moldoveanu and Martin correctly observe, understanding and then preparing for the future of the MBA requires a vision "that articulates the value of academic know-how to the cognitive-behavioral repertoire of the high-value decision maker."

Those who share my regard for this book are urged to check out Martin's The Opposable Mind and Gary Hamel's The Future of Management as well as Phil Rosenzweig's The Halo Effect:...and the Eight Other Business Delusions That Deceive Managers, Marshall Goldsmith's What Got You Here Won't Get You There, and Judgment co-authored by Noel Tichy and Warren Bennis.

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The Complete MBA for Dummies

2010-03-21T10:56:00.000-07:00

The Complete MBA for Dummies
by: Kathleen, Ph.D. Allen, Peter Economy

Publisher: For Dummies
Number Of Pages: 433
Publication Date: 2000-03-15
ISBN-10 / ASIN: 076455204X
ISBN-13 / EAN: 9780764552045
Binding: Paperback

Book Description:

If you work in a business, a nonprofit organization, or for the government, chances are you’ve considered getting a Masters of Business Administration (MBA) degree. If you want to get ahead in your organization or just do a better job, obtaining an MBA is one of the best ways to do just that. But is it the degree that makes a difference, or is there something else at work here? Although that piece of paper with your name and the words “Masters of Business Administration” mean a lot, what’s even more important are the things that you learn during the course of your MBA studies.

The Complete MBA for Dummies is full of useful information, tips, and checklists that you can use to lead, manage, or participate— at a high level of competence —in any business. And if you already have your MBA, you’ll find that this book is a handy refresher and reference that can be used wherever you go.

Written in a fun, easy-to-access format, The Complete MBA for Dummi es presents and explains the very same information that you would encounter in a typical MBA program in any high-quality business school today. Whether it’s strategic planning, management, accounting, finance, marketing, negotiation, or any other core MBA topic, you’ll find it here. For a fraction of the amount you would pay to get your MBA, this book provides you with an easily understandable road map to today’s most innovative and effective business techniques and strategies, including how to:

Motivate employees and build great teams
Understand financial fundamentals
Create effective marketing plans
Come out ahead in negotiations
Examine management trends
Make the Internet work for you
Apply effective risk management techniques in business

Business isn’t just for managers anymore. The Complete MBA for Dummies provides you with the very best ideas, concepts, and tools taught in today’s top business schools. Apply them, and you will see a noticeable difference in your everyday business dealings.

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Your MBA Game Plan: Proven Strategies for Getting into the Top Business Schools 2003-08

2010-03-21T10:54:00.000-07:00

Your MBA Game Plan: Proven Strategies for Getting into the Top Business Schools
by: Omari Bouknight Scott Shrum

Publisher: Career Press
Number Of Pages: 240
Publication Date: 2003-08-01
ISBN-10 / ASIN: 1564146839
ISBN-13 / EAN: 9781564146830
Binding: Paperback

Product Description:

Getting into graduate business school has become an increasingly competitive and complicated process. Each year approximately 100,000 applications are sent to top schools. Written by two current MBA students who successfully gained admission into multiple schools, Your MBA Game Plan provides a strategic framework for putting together winning applications.

Your MBA Game Plan helps you navigate the application process by providing detailed analyses of every application component including:

--GMAT
--TOEFL
--Essays
--Recommendations
--Interview
--Data sheets
--Transcript
--Resume

Essays and other application samples are provided to highlight strategies that successful applicants have employed to get into top schools. Your MBA Game Plan also demonstrates how to assemble a document that crystallizes your application strategy. Finally, this book shows you how to apply application strategy to 30 top schools.

With Your MBA Game Plan in hand you will be well positioned to gain admission to the top business schools.

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MBA Admissions Strategy

2010-03-21T10:51:00.000-07:00

MBA Admissions Strategy: from profile building to essay writing
by: A.V. Gordon

Publisher: Open University Press
Number Of Pages: 200
Publication Date: 2005-09-01
ISBN-10 / ASIN: 0335218903
ISBN-13 / EAN: 9780335218905
Binding: Paperback

Product Description:

"I would definitely buy this book if I were applying again."--Rodney Bryant, Macquarie Bank, Australia, formerly of Morgan Stanley, New York

Learn all about MBA admissions techniques and skills from an expert!

MBA Admissions Strategy guides candidates through the four most important aspects of a successful, competitive business school application:

Competitive Strategy
Profile Development
Essay Management and
Writing Technique

This lively and accessible new book takes you step-by-step through the process of producing a successful MBA application, with primary emphasis on the essays.

The book outlines a system for candidates to identify the competitive value of their past and construct an application profile and compelling message from this. The book then deals with the typical essay questions that applicants face and shows candidates how to fit their profile message to each question: how to know what to write, which essay to write it in, and how to write it well. Along with specific templates and solutions for improving expression, the book shows readers how to avoid common essay pitfalls. An essential must-read for all those considering applying for a MBA.

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MBA In A Day : What You Would Learn At Top-Tier Business Schools

2010-03-21T10:49:00.000-07:00

MBA In A Day : What You Would Learn At Top-Tier Business Schools
by: Steven Stralser

Product Details

Hardcover: 320 pages
Publisher: Wiley (September 24, 2004)
Language: English
ISBN-10: 0471680540
ISBN-13: 978-0471680543
Product Dimensions: 9.1 x 6.3 x 1.2 inches
Shipping Weight: 1.10 pounds

Based on Steven Stralser’s popular seminar series, MBA in a Day® offers concise, comprehensive coverage of the vital business topics, important concepts, and proven strategies taught at top business schools. For busy professionals, this straightforward guide offers a comprehensive business education without the time and money of graduate school.

Though suitable for anyone, this book is especially helpful for professional service providers–such as doctors and lawyers–who have extensive training in their profession, but want to learn the business skills necessary to manage a practice or small business. MBA in a Day fills the gap for those who need to understand fundamental business principles they were never taught during their professional education in specialized fields such as law, medicine, engineering, and architecture.

Small business owners and entrepreneurs will find here the same tactics and strategies that full-time MBA students use to get ahead. These classic business essentials are written in plain English, adaptable to any industry or profession, and applicable to today’s complex economic world. Packed with illustrative examples, helpful anecdotes, and real-world case studies, it’s useful as both a guide to learning the fundamentals of business and as a handy reference on your bookshelf.

Divided into four sections–covering management and policy; economics, finance, and accounting; marketing; and systems and processes–this handy resource is easy to navigate and simple to use.

Inside, you’ll find MBA-level advice on these topics and many more:

Human resources and personal interaction
Ethics and leadership skills
Fair negotiation tactics
Basic business accounting practices
Fundamentals of economics
Marketing strategies
Advertising and promotion
Effective communication and presentations
Project management
Information technology
Using the Internet for business purposes
Quality control measures

For professionals focused on the day-to-day challenges of running a successful practice, operating a small business, or launching a new venture, MBA in a Day presents the essential principles and concepts taught at today’s best business schools.

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What's Your MBA IQ: A Manager's Career Development Tool

2010-03-21T10:40:00.000-07:00

What's Your MBA IQ: A Manager's Career Development Tool
By Devi Vallabhaneni

Publisher: Wiley
Number Of Pages: 384
Publication Date: 2009-09-22
ISBN-10 / ASIN: 0470439572
ISBN-13 / EAN: 9780470439579

Product Description:

What’s your MBA IQ? A combination of what you know and how much you’ve applied this knowledge on the job, your MBA IQ is what defines your management knowledge in today’s business climate. It’s what keeps you at the top of your profession, an expert in your specialized field with an understanding, as well, of cross-functional disciplines.

Arming you with a solid foundation across the entire MBA curriculum to interact with colleagues, clients, senior management, and professors at a higher, more advanced level, international business expert Devi Vallabhaneni helps you get the most from MBA-level topics—and ultimately, develop your career. This authoritative road map facilitates advanced management education and reveals a structured approach for career development in the management profession, equipping you with nuts and bolts coverage of:

General management, leadership, and strategy
Operations management • Marketing management
Quality and process management • Human resources management
Accounting • Finance
Information technology
Corporate control, law, ethics, and governance
International business
Project management
Decision sciences and managerial economics

The related self-assessment exercises available at www.mbaiq.com allow you to compute your MBA IQ. You can find out where your weaknesses are and then begin to develop your knowledge base to gain proficiency in all management areas and become a true business generalist.

Since the MBA degree has become a de facto standard in management education, the goal of What’s Your MBA IQ? is to make the knowledge contained in an MBA accessible to all business practitioners. As a result, this book is equally relevant to business practitioners, whether or not they pursue an MBA. Also, your organization can use What’s Your MBA IQ? to assess its business practitioners’ readiness for corporate rotation programs, high potential programs, the CABM, the CBM, or an MBA degree.

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The Portable MBA (Portable MBA Series)

2010-03-21T10:38:00.000-07:00

The Portable MBA (Portable MBA Series)

by: Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg

Publisher: John Wiley & Sons
Number Of Pages: 368
Publication Date: 1997-10-10
ISBN-10 / ASIN: 0471180939
ISBN-13 / EAN: 9780471180937
Binding: Hardcover

Product Description:

"This is a first-rate book by a first-rate group of scholars. It provides a clear distillation of some very powerful new concepts and integrates [them] into a practical general management framework that will help managers meet the challenges of the 21st century." -W. Carl Kester James R. Williston Professor of Business Management Harvard Business School.

"The Portable MBA is an outstanding resource. Every prospective MBA student should read it to jump-start their course work; every practicing manager, even those with MBAs, would also profit greatly from time spent with this excellent book." -Dennis E. Logue, Steven Roth Professor of Management The Amos Tuck School, Dartmouth College.

"An excellent launching pad for anybody interested in an overview of the state of business administration in the 1990s . . . an indispensable guide for the beginner and seasoned manager alike." -L. L. Marlantes, President and CEO The Rockefeller Group.

"The Portable MBA will appeal to those who recognize that the tired old rules of business no longer apply in today's rapidly changing global environment. This book offers students and business professionals an up-to-date approach that integrates all the key functional areas of the business enterprise." -John D. Finnerty, PhD, Partner, Coopers & Lybrand LLP Professor of Finance, Fordham University.

"[The Portable MBA] offers an interdisciplinary, succinct, and practical approach to tools, concepts, and emerging trends facing executives who compete in the global economy." -Barry D. Leskin National Head of Human Resources Ernst&Young, London.

The Portable MBA, Third Edition offers you an opportunity to learn the cutting-edge business theory and practice now being taught at today's top MBA programs. Written by faculty members of the prestigious Darden School at the University of Virginia, and structured around that school's world-renowned general management program, this completely new edition reflects the most important current trends in MBA education, namely cross-functional management, leading from the middle, alliance management, and an understanding of global trade and investing.

Like its predecessors, The Portable MBA, Third Edition delves into all the core material covered in the first year of a typical MBA program: marketing, economics, business ethics, technology, strategy, and human resources management to select a few. But here the authors take an integrated approach, highlighting concepts that cross functional lines and responsibility and provide an enterprise-wide perspective. In addition, numerous case studies, vignettes, and first-person accounts from managers and executives at leading companies create a richer understanding of business transformation. Finally, this updated version contains capstone material that highlights the challenges facing the twenty-first-century manager building customer value, creating new paradigms for managing in periods of turbulence, and managing technology.

In the grand tradition of the internationally bestselling Portable MBA Series, The Portable MBA, Third Edition brings the insight and wisdom of some of the world's top business educators to the comfort of your favorite reading chair.

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Personal MBA Books List (Final)

2010-03-05T12:44:00.000-08:00

Law/Ethical Matters
Law 101 (Feinman)
A Primer on Business Ethics

Leadership
Leadership (Northouse)
The 21 Irrefutable Laws of Leadership (Maxwell)
Monday Morning Leadership (Cottrell)
The Future of Leadership (Bennis et.al.)
The Prince (Machiavelli)
Less is More Leadership (Burke)
Leadership and the One Minute Manager (Blanchard)
The Leadership Challenge (Kouzes and Posner)
Leadership (Bennis)
On Becoming a Leader (Bennis)
Leading on the Creative Edge (Firestien)
The Cycle of Leadership (Tichy)
The Leadership Engine (Tichy)
The Leadership Pipeline (Charan)
On Leadership (Gardner)
Hardwiring Excellence (Studer)

Learning/Systems
The Fifth Discipline (Senge)
A Whole New Mind (Pink)
Critical Thinking (Cedarbloom)
Thinking for a Change (Maxwell)
Peak Learning (Gross)
Love is the Killer App (Sanders)
deBono’s Thinking Course
Mozart’s Brain and the Fighter Pilot (Restack)
Building the Learning Organization (Marquadt)
Mega Memory (Trudeau)
E-Myth Mastery (Gerber)

Management
Execution (Bossidy)
The Knowing Doing Gap
The Goal: A Process of Ongoing Improvement (Goldratt)
Confronting Reality (Bossidy)
The Essential Drucker (Drucker)
Principles of Statistics (Bulmer)
The Art of Project Management (Berkum)
The Little Book of Business Wisdom (Krass)
First, Break All the Rules (Buckingham)
The One Thing You Need to Know (Buckingham)
American Business 1920-2000
The Tom Peters Seminar

Marketing/Branding
Purple Cow (Godin)
The Marketing Playbook (Zagula)
Getting Everything You Can Out of All You’ve Got (Abraham)
Your Secret Wealth (Abraham)
Positioning (Ries and Trout)
Brand New (Kochn)
Becoming a Category of One (Callaway)
The 22 Immutable Laws of Marketing (Ries)
Guerrilla Marketing (Levinson)
Permission Marketing (Godin)
All Marketers are Liars (Godin)
Ogilvy on Advertising Duct Tape Marketing (Jantsch)

Negotiating/Conflict Resolution
Crucial Conversations (Patterson, et.al.)
Crucial Confrontations (Patterson et.al.)
Getting to Yes (Ury and Fischer)
The Art and Science of Negotiation (Raiffa)
Networking/People Skills
Never Eat Alone (Ferrazzi)
How to Win Friends and influence People (Carnegie)
Emotional Intelligence (Goleman)
Likeability (Sanders)
Dig Your Well Before You’re Thirsty (MacKay)
Get More Referrals (Cates)

Productivity/Personal Growth
Getting Things Done (Allen)
The 80/20 Principle (Koch)
Mastery (Leonard)
The Fred Factor (Sanborn)
Creating You and Company (Bridges)
The 7 Habits of Highly Effective People (Covey)
Now, Discover Your Strengths (Buckingham)
The Art of Possibility (Zander)
How to Have Your Best Year Ever (Rohn)
Million Dollar Habits (Tracy)
Goals (Tracy)
Focal Point (Tracy)
How the Best Get Better (Sullivan)
How to Succed in Business (Kriegel)
The Power of Full Engagement (Loehr)
The Success Principles (Canfield)

Sales
The Little Red Book of Selling (Gitomer)
Influence (Cialdini)
Persuasion (Lakhani)
Free Prize Inside (Godin)

Team Work
The Wisdom of Teams (Katzenbach)
Top Grading (Smart)
High Five (Blanchard)
Five Dysfunctions of a Team (Lencioni)
Fish (Lundun)
Top Grading (Smart)

Magazines
Harvard Business Review
Fast Company
Business Week
Inc.
Fortune

Personal MBA Books List (Part 2)

2010-03-05T12:41:00.000-08:00

Customer Service
Lovemarks (Roberts)
Secret Service: Hidden Systems that Deliver Unforgettable Service (DiJulius)
Bag the Elephant: Win and Keep Customers (Kaplan)
Raving Fans (Blanchard)
Inside the Magic Kingdom (Connellan)
Moments of Truth (Carlzon)
The Experience Economy (Pine et. al.)
What Customers Really Want (McKain)
Firms of Endearment (Sisodia)

Design
Re-imagine (Peters)
The Substance of Style (Postrel)
The Design of Everyday Things (Norman)
The Non-Designer’s Guide to Design (Willimas)

Economics
Economics in One Lesson (Hazlitt)
Entrepreneurism The Art of the Start (Kawasaki)
The Bootstrapper’s Bible (Godin)
The E-Myth (Gerber)
No Man’s Land The Big Book of Small Business (Gegax)

General/Miscellaneous
The World is Flat (Friedman)
The 10-Day MBA (Silbiger)
MBA in a Box
The Great Game of Business (Stack et.al.)
Blink (Gladwell)

Innovation/Creativity
The Art of Innovation (Kelley)
Project 50 (Peters)
The Circle of Innovation (Peters)
Seeing What’s Next (Christensen, Roth, etc.)
Diffusions of Innovation (Everett)
The Innovator’s Solution (Christensen)
The Art of Business (Davis)
The Medici Effect (Johansson)
The Power of WOW (Peters)
The Innovator’s Dilemma (Christensen)
Orbiting the Giant Hairball (MacKenzie)
Cracking Creativity (Michalko)
Thinker Toys (Michalko)

Personal MBA Books List (Part 1)

2010-03-05T12:38:00.000-08:00

Accounting/Finance
Essentials of Accounting (Anthony and Pearlman)
The McGraw Hill 36-Hour Course in Finance for Non-Financial Managers
How to Read a Financial Report (Tracy)
What Your CEO Wants You to Know (Charan)
Analysis for Financial Management (Higgins)

Change
The Dance of Change (Senge)
Harvard Business Review on Change (Kotter et. al.)
Reframing Organizations (Bolman)
The Forgotten Half of Change (BeBrabandere)
Who Moved the Cheese? (Johnson)
The Heart of Change (Kotter)
Leading Change (Kotter)
Managing Transitions (Bridges)
Our Iceberg is Melting (Kotter)

Communication/Writing
On Writing Well (Zinser)
Eats, Shoots and Leaves (Truss)
Envisioning Information (Tufte)
Beyond Bullets and Points (Atkinson)

Consulting/Coaching
Flawless Consulting (Block)
Million Dollar Consulting (Weiss)
The McKinsey Way (Rasel)
Gurus, Hired Guns and Warm Bodies (Barley et. al.)
Guerrilla Marketing for Consultants (Levinson)
The Trusted Advisor (Maister)
Coaching for Performance (Whitmore)
What CEO’s Expect From Corporate Training (Rothwell)

Corporate Strategy
Unstoppable (Zook)
The Mind of a Strategist (Ohmae)
Good to Great (Collins)
Built to Last (Collins)
Will and Vision: How Latecomers Grow to Dominate Markets (Tellis)
On Competition (Porter)
Lean Thinking (Womack & Jones)
Profitable Growth is Everyone’s Business (Ram Charas)
The Discipline of Market Leaders (Treacy and Wiersma)
The Tipping Point (Gladwell)
Competitive Advantage (Porter)
Book of Five Rings (Musashi)
Confidence: How Winning Streaks and Losing Streaks Begin and End (Kanter)
Reinventing Strategy Unstuck (Yamashita)
Double Digit Growth (Treacy)
Winning (Welch)
Turbo Strategy (Tracy)
Zag (Neumeier)

(will be continued)

Personal MBA (update)

2010-03-05T12:36:00.000-08:00

THE PERSONAL MBA IS NOT:

‡ A stand-alone venture. You can’t learn about business solely from books — you have to be willing to go out and learn by doing. Whether you’re working full-time for a company or building your own business, a full 2/3 of your learning will be a direct result of your day-today work experiences, which provide the necessary context for understanding what you read.

‡ A mindless replica of a traditional MBA program. The PMBA was created to expose you to a core set of advanced business concepts quickly and effectively. By design, it does not include anything and everything you might come across in business school. If you’re looking for a detailed analysis of the Black-Scholes option pricing model and its relationship to the volatility surfaces of certain financial derivatives, you’re going to be very disappointed.

‡ An impersonal curriculum. You’ll find more material about learning who you are, what you’re good at, and how you can work more effectively with other people in the PMBA than you will in a standard business school curriculum. There’s a reason why these topics are included here: they are skills that will really help you in your life and work.

‡ An infallible educational revelation. It’s perfectly okay if you disagree with one of the selections or think that a critical book has been overlooked. Feel free to make substitutions as you deem necessary. If you’re skeptical about the value of a title you haven’t read yet, I encourage you to borrow the book from your local library and give it a try. If you’re of the same opinion after reading a few chapters, put it down and read something else! (Life is short.)

‡ Easy. Working your way through this list will take time, energy, and persistence. There is no substitute for hard work and dedication.

Personal MBA

2010-03-05T12:32:00.000-08:00

What is the Personal MBA?

“ You wasted $150,000 on an education you coulda got for a buck fifty in late charges at the public library.” — Will Hunting (played by Matt Damon), Good Will Hunting

The Personal MBA (PMBA) is an experiment in educational entrepreneurism. This manifesto will show you how to substantially increase your knowledge of business on your own time and with little cost, all without setting foot inside a classroom.

The PMBA is more flexible than a traditional MBA program, doesn’t involve going into massive debt, and won’t interrupt your income stream for two years. Just set aside some dedicated reading time, pick up a good book, learn as much as you can, and go out and make great things happen.

It’s all about the books

“ If I read a book that cost me $20 and I get one good idea, I’ve gotten one of the greatest bargains of all time.” — Tom Peters

“ The difference between where you are today and where you’ll be five years from now will be found in the quality of books you’ve read.” — Jim Rohn

At the core of the PMBA is a list of 42 books and periodicals. By investing time and effort in using these resources, you will progressively develop a greater understanding of business and increase your effectiveness at work. Even if you only read a few, you’ll get a substantial return on your investment.

Free books (update)

2010-03-05T12:24:00.000-08:00

www.ebooksclub.org

The areas covered by this site are Computers and Information Technology, Science and Engineering, Medical and Health, Business and Commerce, Literature and Fiction, History and Military History, Graphics and Photography, Travel and Adventure ect. Each of these sections contains thousands of books. You MUST register to see and download books. After registration they will send to you activation link through email. It also has discussion forums. Books are stored in Rapidshare, or Mihd ect.

XPMATH is a good one as well for Maths. It has an ebooks library which contains ebooks on Algebra, EverydayMaths, Probability, Calculus, Geometry, Math Puzzles etc. This one is a very excellent website.

Some sources for free books on internet

2010-03-05T12:10:00.000-08:00

Hello friends,

Are you searching for free technical/Engineering eBooks on the net, then this is the right place to come. Here are the few links to try it out.

My favaourite link is www.gigapedia.info
This weblog contains a lot of e-book links related to MBA list, hospitality, marketing, advertising, software, and self-help etc. This site is upated on an daily (or even hourly) basis. Most probably they won't ask for your login and password. You can register for free. The search feature is not so good. This website is also giving a list of free proxies.

My second favourite link for ebooks is www.templateen.com
There are a lot of catergories like ASP & ASP.Net, CGI & Perl, PHP, Jsp, Database, WebPage, Magazine, Design, Office, System, Network, Game, Exam, Comic, Other, Development, Communication, Society, Server, Business and MultiMedia. These categories are not shown in the homepage. If you click on any ebook on the home page, the page for that book will come along with all the categories mentioned above. There are three server links for each ebook. This website also contains web templates and fonts for downloading. One defect is that the website search is not working.

Another website for ebooks is www.pdfchm.com.
The catalogue is seen in the link www.pdfchm.com/catalogue/ where books are categorized by year and publishers.
You MUST register to download books. This can be done at www.pdfchm.com/register/
If you select "Send information about new eBooks", they will send news about new addition of ebooks regularly.
You will be getting a password to your email after successful registration. The procedure to download a book is like this:
- Go to any book link you want.
- Click on "my profile" on the top of the website.
- You will be asked to enter your email and password.
- After doing this you can go back to your original book page.
- You will be shown a book link at the bottom of the page.
- Click on that link.
- A new web page will open on the same window.
- Click on "I agree".
- Download of the book will start immediately.
- If the book is in pdf format it will take sometime to load depending on the filesize.
- To save pdf files to your disk, please use the pdf's save icon.
- Don't use browser's "Save As" or "Save" option.
One word of caution: Please don't download books more than one at a time. Otherwise they will block your IP address from downloading.