Techkat Tales

Internet Marketing Strategy - SEO through Classified Advertising

kat@techakt.net (Kathy Maestas) — Sat, 20 May 2006 20:28:00 +0000

Another powerful way to create backlinks to your site, and thus improve your search engine rankings, is to post classified ads on various sites. But not just any classified ads. Keyword Rich classified ads.

Now I am fully aware that you could spend a bundle of money posting classified ads to sites that require you to login to read ads, pay to post and pay even more to add HTML and images to your advertisements. But I have some Better Ideas!

Adland Pro welcomes your classified ads. You can post your ads in any or all of the categories and post as often as you like - for Free!

Techkat Forum has a Keyword Directory where you can post articles and ads for your keywords. You can include links, banners and images. Registration is free and you can post all you like.

LinkScout is another great tool that you can use to promote everything you're doing, all from a single portal.

Remember as you write your ads that the search engine spiders are your primary audience. Keep those keywords front and center!

Happy Posting!

Internet Marketing Strategy - SEO through Forums and Blogs

kat@techakt.net (Kathy Maestas) — Thu, 18 May 2006 08:28:00 +0000

Tonight in our Night Owls training for the Veretekk system, we started a several weeks series of classes on Search Engine Optimization. We started off talking about how SEO is a long-term part of an Internet marketing strategy because it takes some time to see the results you want to achieve - top placement in the major search engines for specific keywords.

The first step in any SEO strategy is selecting the keywords you want to optimize for. There is some art involved here, because you must achieve a balance between words that are searched frequently (and also generally have hundreds of millions of sites with the same keywords) and words that are very "vertically targeted", meaning you don't want everyone who searches for "marketing" to be delivered to your site, just those who search for "automated internet marketing" or "automated marketing system".

The art is coming up with targeted keywords. The science is finding the keywords that people are actually searching for. My motto is "If no one is looking for you, they're NOT going to find you!" So your challenge is to "be" or offer what people want to find. Sounds simple, right?

We have some tools available to help us make our choices. Traffic Travis is a free tool that I recommend using like this: type in a broad search criteria, like "marketing" and let the selector tool tell you what specific key phrases people actually search for, like "search engine marketing" or "internet marketing article". You will notice that the tool also will tell you how many searches have been performed for that keyword over the past month or 30 days.

Once you have chosen a few targeted (and very focused) keywords select ONE of them to be your primary keyword for your site.

A couple of definitions are in order here.

A keyword can be either a single word or a phrase. In other words, "marketing" is a keyword and "internet marketing strategy" is a keyword.

By "very focused" I mean that your keywords should contain similar words like this: "internet marketing, marketing strategy, internet marketing tool" and NOT like this: "internet marketing, work from home, pet accessories". See what I mean?

Now, once you have chosen your keywords for your site, you can start having some fun!

What you want to do is find (or start your own) some forums and blogs where you can post articles and comments. The foremost thing to keep in mind here is that WHENEVER you are writing on the Internet, you are writing for the search engine spiders. ALWAYS! And when you are "feeding spiders" you need to feed them food they like.

What to spiders like to eat? Keywords and Fresh Content!

So as you are writing your articles, posts and comments, Remember the Keywords! You may not be able to include a link to your site in your actual post, but most forums and blogs will allow you to include a link in your "sig file" or signature at the end of your post. BE SURE TO READ THE RULES for each forum or blog and FOLLOW THE RULES! Failure to read and follow the forum or blog guidelines will result in Banishment, Public Humiliation or BOTH!

Keep in mind that the search engine spiders are looking for relevant links from other sites into your site. When you post to forums, blogs and newsgroups, you are creating just the kind of "back links" the spiders love to see! Remember, too, that the more often you post, the more you are providing the spiders with the Fresh Content they crave.

Posts to forums and blogs will get spidered very quickly because this kind of site has new content being added all the time. The spiders literally never leave some of the busier sites. So when you post to a well trafficked forum or blog, your post will get spidered almost immediately. When the spiders follow your link, they will also spider your site.

Time To Play Catch Up

kat@techakt.net (Kathy Maestas) — Wed, 26 Apr 2006 02:23:00 +0000

I have let this blogging thing go for far too long. Now I need to catch up with myself.

I am doing some posting for a training I am doing tomorrow night. My plan is to train on blogging, pinging and RSS feeds. I hope I have time to cover everthing!

The blogging training is part of a series of trainings I am doing on Search Engine Optimization. We've covered a lot so far. As I have time I am going to post recordings of the trainings on my Techkat web site. I have a section there specifically for support resources for programs I am involved with.

I will come back shortly and post some reviews on things that I am involved in that are working. But for now, gotta ping!

The Kat

Oh Yes You Can! Creative Writing for the Internet

kat@techakt.net (Kathy Maestas) — Fri, 04 Nov 2005 20:23:00 +0000

Hello Everyone,

The newest issue of our newsletter, Techkat Tips, is now online at:

http://techkat.net/Tips-CreativeWriting-1.htm

Because creative writing seems to be one of the biggest challenges facing new Internet entrepreneurs today, we decided to bring together a collection of ideas and resources (many of them FREE) to help you in this area.

This article is Part 1 of a series, so keep your eyes open for the next issues too!

Happy writing!

Kathy Maestas
Techkat Enterprises
info@techkat.net

Coming Attractions . . .

kat@techakt.net (Kathy Maestas) — Sat, 08 Oct 2005 07:11:00 +0000

The Techkat web site is due for a major overhaul! We have already planned a sleek new design and are in the process of reorganizing content to make the site easier to use and simpler to navigate. We will be adding a lot of new content and resources.

We'll keep you posted on our progress, but you can look forward with us to a fabulous new site! I can hardly wait!

Kathy Maestas
Techkat Technical Services

You're Invited . . .

kat@techakt.net (Kathy Maestas) — Sat, 08 Oct 2005 07:07:00 +0000

You are cordially invited to join our Techkat Forum where members meet to share resources, publish articles and post their links.

You will find us at:

http://www.techkatforum.com

Kathy Maestas
Techkat Technical Services
http://techkat.net
katmae@veretekk.com

Welcome to Techkat Tales Blog

kat@techakt.net (Kathy Maestas) — Sat, 08 Oct 2005 06:57:00 +0000

Welcome to the Techkat Tales Blog. We are glad you chose to spend a while with us.

Techkat Tales is one vehicle by which we help small and home based businesses find the right technology solutions for their unique situation.

Thank you for stopping by. Bookmark this page and come back often.

Kathy Maestas
Techkat Technical Services

New RSS Feed

kat@techakt.net (Kathy Maestas) — Fri, 23 Sep 2005 07:58:00 +0000

We have a new RSS Feed available at http://360.yahoo.com/cyberkam2001. You should really check it out. There's some really cool stuff there!

The Kat