New Materials

New titles in Marketing and Management

2015-04-09T14:33:00.000-05:00

Marketing with social media : 10 easy steps to success for business
    Coles, Linda

The Bitcoin big bang : how alternative currencies are about to change the world
    Kelly, Brian

Riding the Creative Rollercoaster [electronic resource] : How Leaders Evoke Creativity, Productivity and Innovation
    Udall, Nick.

Global marketing and public relations

Neuromarketing in action : how to talk and sell to the brain
    Bayle-Tourtoulou, Anne-Sophie.

New titles in Marketing and Management

2014-07-07T13:35:00.002-05:00

Brave girl: Clara and the Shirtwaist Makers' Strike of 1909 by Michelle Markel

Inside Apple: how America's most admired and secretive company really works by Adam Lashinsky

I'm feeling lucky: the confessions of Google employee number 59 by Douglas Edwards

The butterfly defect: how globalization creates systemic risks, and what to do about it by Ian Goldin and others

New titles in Marketing and Management

2014-04-08T14:10:00.000-05:00

Performance based project management: increasing the probability of project success by Glen B. Alleman

The secret to peak productivity : a simple guide to reaching your personal best
    Myles, Tamara Schwambach Kano

First time leader: foundational tools for inspiring and enabling your new team by George Bradt and Gillian Davis

Trade secret theft, industrial espionage, and the China threat
    Roper, C. A.

An introduction to the psychodynamics of workplace bullying
    White, Sheila.

Leaderhip and Cultural Webs in Organisations : Weavers' Tales
    McLean, A. J.

New titles in Marketing and Management

2014-04-07T09:57:00.000-05:00

Jab, jab, jab, right hook : how to tell your story in a noisy, social world
    Vaynerchuk, Gary.

Financial services partnerships : labor-management dynamics
    Samuel, Peter J.

Start with hello : how to convert today's stranger into tomorrow's client
    Coles, Linda

Selling under the swastika : advertising and commercial culture in Nazi Germany
    Swett, Pamela E.

True alignment : linking company culture with customer needs for extraordinary results
    Papke, Edgar

I hear you : repair communication breakdowns, negotiate successfully, and build consensus ... in three simple steps
    Ebenstein, Donny.

Leadership
    Tracy, Brian

New titles in Marketing and Management

2014-01-27T09:03:00.002-06:00

The leader's guide to speaking with presence : how to project confidence, conviction, and authority
    Baldoni, John.

The new corporate facts of life : rethink your business to transform today's challenges into tomorrow's profits
    Rivenburgh, Diana,

The star factor
    Seidman, William Henry,

Wiki management : a revolutionary new model for a rapidly changing and collaborative world
    Collins, Rod

New titles in Marketing and Management

2014-01-27T09:03:00.000-06:00

The edge: 50 tips from brands that lead by Allen P. Adamson

Job stress and the librarian : coping strategies from the professionals
by Carol Smallwood

Disrupt or be disrupted : a blueprint for change in management education

Marketing for cultural organizations : new strategies for attracting and engaging audiences
by Bonita M. Kolb

Smart sales manager [electronic resource] : the ultimate playbook for building and running a high-performance inside sales team by Josiane Chriqui Feigon

Fail-safe management [electronic resource] : five rules to avoid project failure by Jody Zall Kusek

New titles in Marketing and Management

2014-01-01T15:01:00.000-06:00

Web copy that sells [electronic resource] : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy
    Veloso, Maria.

Grow the core [electronic resource] : how to focus on your core business for brand success
    Taylor, David

Transforming business [electronic resource] : big data, mobility, and globalization
    Cerra, Allison.

Delivering business analytics [electronic resource] : practical guidelines for best practice
    Stubbs, Evan.

New titles in Marketing and Management

2013-08-08T12:04:00.000-05:00

Market your way to growth [electronic resource]: 8 ways to win by Philip and Milton Kotler

Lean in : women, work, and the will to lead by Sheryl Sandberg

Crowdsourcing [electronic resource] by Daren C. Brabham

Get clients now! [electronic resource]: a 28-day marketing program for professionals, consultants and coaches by C.J. Hayden'

Whiteboard selling [electronic resource]: empowering sales through visuals by Corey Sommers, David Jenkins

The retail revival [electronic resource]: reimagining business for the new age of consumerism by Doug Stephens

New titles in Marketing and Management

2013-04-15T10:00:00.000-05:00

Leadership from the inside out [electronic resource]: becoming a leader for life by Kevin Cashman

Extreme productivity : boost your results, reduce your hours by Robert C. Pozen

Conflict management for managers [electronic resource]: resolving workplace, client and policy disputes by Susan S. Raines

Positioned [electronic resource]: strategic workforce planning that gets the right person in the right job by Dan L. War and Rob Tripp with Bill Maki

Marketing to the ageing consumer [electronic resource]: the secrets to building an age-friendly business by Dick Stroud, Kim Walker

Generations at work : managing the clash of boomers, Gen Xers, and Gen Yers in the workplace by Ron Zemke
.

New titles in Marketing and Management

2013-03-05T12:15:00.001-06:00

Essential concepts of cross-cultural management [electronic resource] : building on what we all share by Lawence A. Beer

Strategic IQ [electronic resource] : creating smarter corporations by John R.Wells

Leading effective virtual teams [electronic resource] : overcoming time and distance to achieve exceptional results by Nancy M. Settle-Murphy

Benefits management [electronic resource] : how to increase the business value of your IT projects by John Ward

Search and social [electronic resource] : the definitive guide to real-time content marketing by Rob Garner

New titles in Marketing and Management

2012-12-18T13:25:00.000-06:00

The market-driven supply chain : a revolutionary model for sales and operations planning in the new demand economy by Robert P. Burrows

Idea agent: leadership that liberates creativity and accelerates innovation by Lina M. Echeverria

The facilitator's fieldbook: step-by-step guides, checklists, samples and templates by Thomas Justice and David W. Jamieson

Talent leadership: a proven method for identifying and developing high-potential employees by John Mattone

New titles in Marketing and Management

2012-11-13T11:27:00.000-06:00

Utilizing the 3Ms of process improvement [electronic resource] : a step-by-step guide to better outcomes leading to performance excellence by Richard Morrow

Institutions, economic performance and the visible hand [electronic resource] : theory and evidence by Ashok Chakravarti

Behavioral finance and investor types [electronic resource] : managing behavior to make better investment decisions by Michael M. Pompian

The 7 hidden reasons employees leave [electronic resource]: how to recognize the subtle signs and act before it's too late by Leigh Branham

Millenials and the workplace [electronic resource]: challenges for architecting the organizations of tomorrow by Pritam Singh, Asha Bhandarker and Sumita Rai

Complete B2B online marketing [electronic resource] by Maura Ginty, Lauren Vaccarello and William Leake

The right skills for the job? [electronic resource]: rethinking training policies for workers by Rita Almeda, Jere Behrman and David Robalino editors

New titles in Marketing and Management

2012-10-01T10:08:00.000-05:00

Project benefits management [electronic resource]: linking your project to the business by Trish Melton, Peter Ties-smith and Jim Yates

Product development [electronic resource]: a structured approach to consumer product development, design and manufacture by Anil Mital et al

Keeping found things found [electronic resource]: the study and practice of personal information management by William Jones

The 7 hidden reasons employees leave: how to recognize the subtle signs and act before it's too late by Leigh Branham

The AMA handbook of business letters by Jeffrey L. Seglin and Edward Coleman

Leadership isn't for cowards [electronic resource]: how to drive performance by challenging people and confronting problems by Mike Staver

Breakthrough branding [electronic resource]: how smart entrepreneurs and intrapreneurs transform a small idea into a big brand by Catherine Kaputa

New titles in Marketing and Management

2012-09-05T14:07:00.000-05:00

Corporate governance and initial public offerings [electronic resource]: an international perspective edited by Alessandro Zattoni and William Judge

The women of Berkshire Hathaway [electronic resource]: lessons from Warren Buffet's female CEOs and directors by Karen Linder

The social media bible [electronic resource]: tactics, tools & strategies for business success by Lon Safko

@ your service [electronic resource]: how to attract new customers, increase sales, and grow your business using simple customer service techniques by Frank Eliason

Hey, Whipple! squeeze this! [electronic resource]: the classic guide to creating great ads by Luke Sullivan with Sam Bennett

The accidental salesperson: how to take control of your sales career and earn the respect and income you deserve by Chris Lytle

Recruiting, interviewing, selecting and orienting new employees by Diane Arthur

Visual merchandising [electronic resource]: window and in-store displays for retail by Tony Morgan

Managing organizational knowledge [electronic resource] : 3rd generation knowledge management ... and beyond! by Charles A. Tryon

When teams collide [electronic resource]: managing the international team successfully by Richard D. Lewis

New titles in Marketing and Management

2012-08-21T08:16:00.000-05:00

MisLeading indicators [electronic resource]: how to reliably measure your business by Philip Green and George Gabor

Social media marketing [electronic resource]: an hour a day by Dave Evans

RFID for the supply chain and operations professional [electronic resource]: by Pamela Zelbst and Victor Sower

UnMarketing [electronic resource]: stop marketing. Start engaging by Scott Stratten

Professional web video [electronic resource]: plan, produce, distribute, promote and monetize quality video by Richard Harrington and Mark Weiser with Rhed Pixel

Building a marketing plan [electronic resource]: a complete guide by Ho Yin Wong

Facebook marketing [electronic resource]: an hour a day by Chris Treadway and Mari Smith

Customer in the boardroom [electronic resource]: crafting customer-based business strategy by Rama Bijapurkar

The management training tool kit: 35 exercises to prepare managers for the challenges they face every day by Alan Clardy

The RDS Forex system [electronic resource]: a breakthrough method to profiting from market turning points by Michael Radkay and Stephanie Radkay

New titles in Marketing and Management

2012-06-05T10:59:00.000-05:00

The B2B social media book [electronic resource] : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more by Kipp Bodnar

High performance companies [electronic resource] : successful strategies from the world's top achievers by Nitin Pangarkar

Leading at the edge : leadership lessons from the extraordinary saga of Shackleton's Antarctic expedition by Dennis N. T. Perkins

Enterprise project governance : a guide to the successful management of projects across the organization by Paul C. Dinsmore

New titles in Marketing and Management

2012-05-01T09:58:00.000-05:00

The advanced dictionary of marketing [electronic resource] : putting theory to use by Scott G. Dacko

Pattern making, pattern breaking [electronic resource] : using past experience and new behaviour in training, education and change management by Ann Alder

A quick start guide to mobile marketing [electronic resource] : how to create a dynamic campaign and improve your competitive advantage by Neil Richardson

Unmarketing [electronic resource] : stop marketing, start engaging by Scott Stratten

The sales growth imperative [electronic resource] : how world class sales organizations successfully manage the four stages of growth by David J. Cichelli

Search engine marketing [electronic resource] by Andreas Ramos

The complete new manager [electronic resource] : essential tips and techniques for managers by John H. Zenger

Brand champions [electronic resource] : how superheroes bring brands to life by Ian P. Buckingham

Job search solution: the ultimate system for finding a great job now! by Tony Beshara

New titles in Marketing and Management

2012-04-10T09:21:00.000-05:00

Manager's guide to mentoring [electronic resource] by Curtis J. Crawford

Perfect phrases for customer service [electronic resource] : hundreds of ready-to-use phrases for handling any customer service situation by Robert Bacal

The IKEA edge : building global growth and social good at the world's most iconic home store by Anders Dahlvig

The cool factor : building your brand's image through partnership marketing by Del Breckenfeld

Marketing management [electronic resource] by Brian Sheehan

Go mobile [electronic resource] : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business by Jeanne Hopkins

New titles in Marketing and Management

2011-12-30T10:00:00.000-06:00

The enemy of engagement : put an end to workplace frustration--and get the most from your employees by Mark Royal

It's your biz : the complete guide to becoming your own boss by Susan Wilson Solovic

Delivering knock your socks off service by Performance Associates, Inc

Harvesting intangible assets : uncover hidden revenue in your company's intellectual property by Andrew J. Sherman

YouTube and video marketing [electronic resource] : an hour a day by Greg Jarboe

New titles in Marketing and Management

2011-12-09T09:37:00.004-06:00

Ethical issues and social dilemmas in knowledge management : organizational innovation by Goncalo Jorge Morais da Costa

Innovative knowledge management : concepts for organizational creativity and collaborative design by Alan Eardley

Complexity and knowledge management : understanding the role of knowledge in the management of social networks by Andrew Tait

The new rules of marketing & PR [electronic resource] : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly by David Meerman Scott

Leadership in the digital enterprise : issues and challenges by Pak Yoong

Advertising and cultural politics in global times [electronic resource] by Pamela Odih

New demographics, new workspace [electronic resource] : office design for the changing workforce / Jeremy Myerson, Jo-Anne Bichard, and Alma Erlich

Street-smart advertising [electronic resource] : how to win the battle of the buzz / Margo Berman

Evidence-based reward management [electronic resource] : creating measurable business impact from your pay and reward practices / Michael Armstrong, Duncan Brown, Peter Reilly

Perspectives on social media marketing [electronic resource] : the agency perspective/the brand perspective / Stephanie Agresta, B. Bonin Bough

New titles in Marketing and Management

2011-11-30T06:00:00.001-06:00

An American's guide to doing business in China [electronic resource] : negotiating contracts and agreements, understanding culture and customs, marketing products and services / Mike Saxon

Beyond performance [electronic resource] : how great organizations build ultimate competitive advantage / Scott Keller, Colin Price

Innovative tools for business coalitions in B2B applications [electronic resource] : how negotiation, auction and game theory can support small-and medium-sized business in e-business / Pierluigi Argoneto, Paolo Renna.

The shame of reason in organizational change [electronic resource] : a Levinassian perspective / by Naud Van der Ven ; translated by David Bevan.

The triple m of organizations [electronic resource] : man, management and myth / Edeltraud Hanappi-Egger.

Understanding proactive customer orientation [electronic resource] :construct development and managerial implications / Dennis Herhausen ;with a foreword by Marcus Schogel.

Four essays on international entrepreneurship [electronic resource] /Gordian R*attich ; with a preface by Evi Hartmann

Corporate governance and business ethics [electronic resource] / Alexander Brink, editor.

Reputation management [electronic resource] / Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck, editors.

Leadership-- What really matters [electronic resource] : a handbook on systemic leadership / Daniel F. Pinnow.

New titles in Marketing and Management

2011-11-03T06:00:00.004-05:00

Supply chain finance solutions [electronic resource] : relevance -propositions - market value / Erik Hofmann, Oliver Belin.

A manager's guide to virtual teams by Yael S. Zofi

Fundamentals of project management by Joseph Heagney

The 11 laws of likability : relationship networking-- because people do business with people they like by Michelle Tillis Lederman

Customer service mangement training 101: quick and easy techniques that get great results by Renee Evenson

The diversity index : the alarming truth about diversity in corporate America and what can be done about it by Susan E.

Collaboration : how leaders avoid the traps, create unity, and reap big results by Morten T. Hansen

Killer Facebook ads [electronic resource] : master cutting-edge Facebook advertising techniques by Marty
Weintraub

Project management metrics, KPIs, and dashboards [electronic resource] : a guide to measuring and monitoring project performance by Harold Kerzner

Work and organizational behaviour by John Bratton

New titles in Marketing and Management

2011-08-25T06:00:00.002-05:00

Improving your project management skills by Larry L. Richman

Management and entrepreneurship [electronic resource] Veerabhadrappa Havinal

Going global [electronic resource] : managing the HR function across countries and cultures by Cat Rickard\

The trouble with HR [electronic resource] : an insider's guide to finding and keeping the best talent by Johnny C. Taylor

Fundamentals of enterprise risk management [electronic resource] : how top companies assess risk, manage exposures, and seize opportunities by John J. Hampton

Financial management [electronic resource] by C. Paramasivan

New titles in Marketing and Management

2011-06-17T06:00:00.000-05:00

The power of convergence : linking business strategies and technology decisions to create sustainable success by Faisal Hoque

The cultural intelligence difference : master the one skill you can't do without in today's global economy by David A. Livermore

Conflict 101 [electronic resource] : a manager's guide to resolving problems so everyone can get back to work by Susan H. Shearouse

The AMA handbook of public relations by Robert L. Dilenschneider

The AMA handbook of business documents : guidelines and sample documents that make business writing easy by K. Wilson

New titles in Marketing and Management

2011-06-08T06:00:00.000-05:00

The aging consumer : perspectives from psychology and economics by Aimee Leigh Drolet

Marketing theory : foundations, controversy, strategy, resource-advantage theory by Shelby D. Hunt

Theories of organization by Henry L. Tosi
Nonprofit management 101 : a complete and practical guide for leaders and professionals by Darian Rodriguez Heyman
Team effectiveness in complex organizations : cross-disciplinary perspectives and approaches by Eduardo Salas