Digital Marketing Course

Kevin Kelly The main four trends of digital life

noreply@blogger.com (Unknown) — Thu, 26 Apr 2012 06:21:00 +0000

FOUR trends in the future: Screening、Flowing、Sharing、Accessing

In 1993, Kevin Kelly established the "WIRED," a Steve Jobs's favorite magazine. 28 years ago, he predicted that all computers would be networked. People would be closely linked as bees in the hive-like. Followed by the cloud era, internet becomes a country and PC will be dead.

Kevin proposed FOUR trends in the future: Screening、Flowing、Sharing、Accessing

Kevin said the future screen will be everywhere, and any flat object can be screen. We can interact with screen which means screen will detect the expression of action, eye movement, time pausing, and then give us response.

Screening、Flowing、Sharing、Accessing

A screen will follow its own; for example, "Project Glass" which has been launched by Google recently. The glasses not only support augmented reality technology but also be controlled by voice; for example, to make a phone call. This will create a paradigm shift in human culture. In the past, the cultural center is books. The future will be screens. Screens will change the way of human interaction.

Followed by a lot of information, and Kevin said that screens capture data.
He proposed a new term: "Movage" which replaced the word, Storage, because this information is dynamic and countless.

When Facebook privacy controversy has been lambasted, Kevin pointed out one thing: all this is just the beginning. If the "share" is calculated by percentage, it will be just single figure at this stage.
Everything is bound to be shared out even if the individual's health information; thus, a new health care system has been created.

All we can do is try to keep the balance between personal and public information, Kevin said. The last point is a new business model. Kevin said that consumers will not spend money to buy the ownership of digital music or writings, but only to buy the access .

Some of audience have asked interesting questions in the speech. For example, one audience asked what kind of mobile did the lecturer use, but Kevin Kelly said he didn't have a smart phone. Usually he uses only an old Moto phone, and only his wife knows the number. They asked him why, he said he is waiting for the iPhone 5, and he was serious.

And this question is somehow related to another question.
People asked Kevin Kelly's opinions about Facebook spent ONE billion to acquire Instagram, but he seemed not have much interested in this question. He said he is not particularly to pay attention to the market valuation of some companies that sort of thing. Instagram has not earned money yet, but FB has a lot of cash and they can spend money to buy anything they want.

Kevin Kelly's article has always been not from the perspective of general business to look at things, and neither from a quantitative view of the venture capital / investors to see something valuable. He observed the phenomenon of large pieces of subtle signals rather than a single issue, so he is a magazine publisher rather than investors. Therefore, it won't be surprise if he answers like that. But I think another reason is he did not use smart phones, and the addicted users of iPhone, somehow can understand why the reason why FB bought Instagram with a high price.

Kevin Kelly TED Lecture

noreply@blogger.com (Unknown) — Tue, 24 Apr 2012 21:02:00 +0000

Kevin Kelly

VIDEO: Kevin Kelly on how technology evolves

We imagine the future network will how to be developed, but there is always limited by the thinking of the past. It's like before we saw the development of television. With more and more channels, we thought the foreseeable future is TV and channels everywhere, but this is wrong. When the number to a certain extent, this change will move towards another direction and begin to produce a qualitative change.

In the video, Kevin Kelly thought that "a new direction is the connection of information." In the past, we had two computers connected into a network. Now, we connect the two pages to become the Internet. Future , we combine two data together and become a whole <the one> for sharing the concept and project. Through the extent of our network, the network's next step will have the opportunity to be improved and achieved to this level. "

VIDEO: Kevin Kelly on the next 5,000 days of the web

Kevin Kelly, not only had a speech in 2007 and talked about the future would be more open and FREE, but also talk about the inference again in the follow-up blog. In order to survive in this free generation, personal customization is one of the directions. For example, the rapid growth of Amazon. Its monetary value is low, but the real value is to use the personalized information to become personal recommendation and add personalized advertising. In addition, such as immediacy or authenticity, it's a good way to gain profits in this free generation.

Network is the text of next generation

Kevin Kelly talked about the next generation network will be highly interdependent in the video. Some people find it impossible to feel terrible, but let us imagine the life without NUMBER and TEXTS, is it difficult? It shows a very high degree of interdependence. Kevin Kelly believes the future of our dependency on the network may come to like relying on the text and figures.

Each other's privacy

The moderation of PRIVACY has been a vexed issue by many experts and scholars, and it seems do not have a consensus. Kevin Kelly said "People worry about privacy because they can't assure that it will be safe if giving their private information to a large company." But we think about it, we meet a friend in the real life, he will recognize you and you recognize him. Therefore, if the privacy to the company is small to large and one-way now, but it will be from small to small and two-way in the future. Then, that question it is possible to be solved.

Listen to the footsteps of the technology

Accurate prediction comes to listen carefully to the pace of technology.

In 1960-1970, Kevin Kelly boldly proposed to guide the future of our technology towards a new biological civilization." And it was successfully verified. But these past success does not make him complacent. On the other hand, he paid more careful attention to the main trend.

Kevin Kelly suggested that the observed trend must listen to the pace of technology, and we need to look at the technology in order to know which direction towards evolution will be in the end. Present technology, it actually went to where there will be a lot of DIGITAL products. How can it produce value in order to be able to be sold? That means the free information can provide people to have a real experience. It is clear that there will be more advanced in cash and income from output in the future. "

Enterprise should pay attention to which trend of Digital Marketing in 2012?

noreply@blogger.com (Unknown) — Mon, 23 Apr 2012 07:16:00 +0000

Trend of Digital Marketing in 2012

A report which is written by USA Today columnist Steve Strauss presents the observations of the U.S. Small Business enterprises. He believes a noteworthy trend in 2012, including ONLINE VIDEO, SOCIAL MEDIA AND MOBILE MARKETING will rise.

In addition, the digital marketing tools has become mature. enterprises not only invest large budgets in digital marketing but also work on how effectively assess and measure the benefits created by digital marketing.

2012 Internet Marketing focuses on integration of AUDIO and VIDEO, COMMUNITY, and ACTION: how ACTION and VIDEO generate deeper interaction (ex. blenddtec), how ACTION and VIDEO create broader share (ex. why Instagram is popular), how ACTION and VIDEO create more content, and how to strengthen consumer's branding impression through mobile video advertising in order to increase the click through rate of advertising.

In the report, according to Cisco's statistics, online video accounted for 50% of all network traffic. Last year, nearly 200 million Americans watch online video EACH MONTH, and about 100 million people watch online video everyday.

The report also pointed out that many people like to watch video. It's not only for entertainment but also for "increasing sales".
The Onlineshoes.com pointed out that using video marketing increased the site conversion rate up to 45%. The Zappos.com also said that selling shoes via video marketing strategies increased the sales rate up to 30%.
Small companies should strengthen the combination of audio and video marketing which is very important for no matter the marketing goods or instructional videos.

How to create more

Good issues can lead to more "resonance", and this resonance is most from emotional or fun. Due to the rise of resonate, naturally it lets your fans or consumers to create identity. However, as soon as the identity has been created, the original relations of production system may be instantly reversed, and fans or consumers are transformed into content producers in order to create more and new content for the brand.

However, when there are plenty of content, the next step is to make your fans and consumers have more "convenient" access to these. It is necessary to establish your good "path", which is like Facebook currently has over 800 million members. Many companies have established a fan groups, but it may be also believed that the business official website with only a Facebook fan group is enough. It's not true, because these are not the same platform. Facebook fans group emphasizes on social contact, because it involves in your real social life. On the other hand, Youtube is like a multi-channel studios.

According to the latest report of Econsultancy, it shows that the mobile marketing budget this year focuses on the mainstream of "APP" and "QR Code". This report is based on 500 global companies and agencies' marketing budget. In 2012, approximately 45% of company will increase the overall marketing budget, but only 16% of enterprises will increase the marketing budget of traditional media and more than 68% of company will prepare to increase marketing budget.

However, not starting to use a variety of digital marketing tools or invest large sums of budget will be able to show amazing results, which is different with the traditional media in the past: exposure.

Using CPC advertising model, digital media focuses more on analysis, observation and optimization. Previous marketing emphasized on activity-oriented and measure the performance by is its achievements with the "numbers". However, digital marketing is supposed to "OPTIMIZE" which shows the pursuit of per second, every minute and daily progress.

Nielsen: The Trust of Online Advertising is Rising

noreply@blogger.com (Unknown) — Sun, 22 Apr 2012 17:02:00 +0000

The latest survey from marketing research agency Nielsen pointed out an interesting trend: the trust of online advertising is slowly "RISING" but the trust of traditional advertising and TV advertising has continued to decline.

According to Nielsen, when the 92% of consumers trust in interpersonal oral communication (WOM), but the trust of TV and advertising such as paid advertising is less than 50%. This ratio has decreased 20% since 2009, which shows the trust of traditional advertising from consumers has become less and less.

Although consumer's trust of online advertising is less than traditional advertising, but it shows a slow growth trend. According to the survey, 33 percent of consumers trust online banner ads.

Compared to 26 percent in 2007, it has grown. The trust of search advertising is up to 40% and the trust of advertising on social networking sites has increased to 36%. Also there is a similar trend in the mobile platform section, 33 percent of mobile phone users trust banner ads and 29% of people trust mobile text ads.

The survey lists the degree of consumer trust in the following various forms of online advertising: search advertising (42%), video ads (36 percent), social networking site advertising (36%), banner ads (33%). Nielsen online survey for 56 countries around the world and 28000 consumers.

From techcrunch

Google glass project

noreply@blogger.com (Unknown) — Fri, 20 Apr 2012 15:37:00 +0000

Google glass project

The project called Google glass has already been studied for a long time. Google glasses project launched a special page so that we better understand the progress of the works.

Although there is not much detail, but Google released a description of Project Glass via video. The film entirely in first person point of view, and described through Augmented Reality (AR) and projection technology glasses, we can use navigation, voice texting, camera and video call at any time on the road.

The Google glasses not only extensively uses location and AR technology to give users information when needed, but also gains access to the current popular re-picking up voice technology.

If the research of Google glass really is successful, we may not need to use a mobile phone. Because the glasses allow to use video phone at any time, Google map to find the map, or share video to a friend. These functions are why people prefer to use mobile phones!

Americn singers invite fans to use Instagram for the creation of new MV

noreply@blogger.com (Unknown) — Thu, 19 Apr 2012 20:26:00 +0000

The Canadian-American singer, Rufus Wainwrigh, invited fans to share photos via Instagram mobile application, and using collected photos to create a new single music video, "Out of the Game". The plan launched by The UprisingCreative which invited fans to photograph pics which can represent lyrics. To tag # OutOfTheGame on the photos, and mark lyrics which can represent photos. Fans who upload the photos have a chance to become a part of music video, and the selected photos will be printed in the limited edition book.

This is not the first time The Uprising the Creative used Instagram for singer marketing. In February of this year, singer Jason Mraz used Instagram for the song "I Will not Give Up" to organize Photography Competition. And the selected photos would be exhibited in New York City.Jeff Nicholas of The Uprising Creative said that Instagram doesn't work for every singer, but for Rufus Wainwrigh's new song, the constantly repeated lyrics are very suitable. The photo-sharing applications can be successful in attracting rufus Wainwrigh's fans. The launched timing of this marketing plan is now. And, Facebook just announced to acquire the most popular photo sharing mobile application by one billion U.S. dollars.

Facebook acquired Instagram by $1 billions

noreply@blogger.com (Unknown) — Thu, 19 Apr 2012 14:45:00 +0000

If you think that the release of Android version is photo sharing application Instaram, the biggest issue recently, you'd be wrong! Because the latest news pointed out that Facebook just spent $ 1 billions to buy photo community which owns more than 30 million users.

However, despite the users are so many, no matter the iOS platform or fledgling Android Free App as Instagram, in fact, up to now they have not any "income". Although relying on the basis of a large amount of users to attract investors, after all, it's not a permanent solution. Fortunately, now these are not the things that the owner of Facebook nees to worry.

Undoubtedly, this is by far the largest amount of acquisition for Facebook. A few weeks ago, caused everyone envy of Zynga ─ OMGPOP (the developer of Draw Something ) $ 200 million, has also been more than down. Although Facebook is the social leader, it doesn't present outstanding performance in the field of action. However, while adding Instagram, which belongs to the field of action, what will happen? It's exciting.

Digital Revolution

noreply@blogger.com (Unknown) — Thu, 19 Apr 2012 08:07:00 +0000

Since figures have been invented, it's very an convenient tool.
In ancient times, humans use figures to communicate and record.
Until now, the significance of figures represents is still very powerful.
This year comes to the web 3.0 era, and figures have been given a new meaning.
Google search engine created a huge online database, and collected a large amount of network information.

In the past, these data can not be fast computing, such information is rubbish.
Parallel computing techniques can accelerate data from Google operations, these data have been instantly turned into gold.In the past, marketing staffs always rely on a market survey to obtain data in order to analyse marketing strategies.
To provide such information at the same time, I have always words with a reservation: "reference data, not the current market conditions."
Because of inadequate sample size, these data have been unavailable.
Human beings are not rational, so their words always inconsistent with deeds.

Network data are more meaningful

Data under the evolution of computer technology have become more meaningful.
Especially the behaviors that browsers have used and which pages they stay.

Click which button, boys usually see what kin of pictures? What are you interested?
What type is girl's favorite?
These problems can only guess or experiment using a questionnaire.
It's now available through a huge cloud computing technology secretly track your every move on the network.

According to the integrated result, the right remedy which is base on your network behavioral patterns of commercial advertising will be given to fit your favorites.o r link directly to the shopping site and let you buy.

In the past, these obscure figures or historical network information can be monitored immediately. You can know you are on my website and did something.
It sounds terrible, but for producers and enterprises, it is convenient.
Because the existent purpose of manufacturers is to meet customers' needs, and these data couldn't be analyzed in the past. But now, it can be analyzed!

Therefore, it is able to understand what customers need and meet their needs.
Being able to buy products which meet their needs, it is good for me.

The second revolution of retail industry

Traditional grocery stores, their purchase, sales and inventory are always relying on the elder's experience.

The rule of thumb may rely on intuitive judgment. It's not bad, but just magical.
Sometimes we are in the unknown situation, but always have a way to make a right decision.

In the mechanical logic of thinking, it is incomprehensible.
But if all conditions are very clear, you do not have to rely on the intuition.
Convenience stores, supermarkets and department stores are relying on huge sales data.
And according to sales data, changing stores merchandise shelf decoration makes sales revolution.

The most famous case in marketing is U.S. Walmart.

When the day comes to Friday, nappies and beer will be placed on the checkout basket.
After a marketing survey has done, marketers found that American women called their husband to buy diapers in the Friday.

Then, the husband would easily buy the beer that they want to drink.
As a result, Walmart changed shelf furnishings, and put nappies and beer together in order to increase the amount of sales of two products.

The fashion industry has to learn from digital

Zara dominates global fashion industry. The factors of success are not only suspected of copying designs of top brands but also analysing sales data of clothing products.

Yes! Actual sales data is a reference to one of the factors, but the network on the browsing data and community data can not be ignored, which are also important references.
Because the sales data have met the demands, which are also purchased information, the individual analysis of unmet needs can be done through product categories on the site.

For example, Zara male trousers products are the most browsed category on the internet, but in fact trousers sales data are very poor.
Comparing both of data, you can see that trousers are not designed to meet consumers' demands.

However, consumers want to buy a pair of trousers, but the cutting is not good.
The marketers of fashion industry must rely on the figures to make rational judgments, and this is the only way of industry in the future.

Google Insights

noreply@blogger.com (Unknown) — Fri, 13 Apr 2012 19:22:00 +0000

Google Insights can be recommended as popular keywords for your collection, which can jump into the need of special attention, but also based on a different area to check the popularity of certain keywords in a region. This SEO tool owns forecast usage of keyword popularity feature, which will help us to explore more hidden keywords and catch the future trends.

We can enter one or more keywords at the same time(different keywords to the lines of different colors to be presented), but also to choose the areas you want to query, time interval, keyword categories. If we were located in the UK, do a keyword should be on the regional election of UK, click on "Search" button after typing.

Then will show the keyword trend map, chart the longitudinal axis of time, the solid line part of the horizontal axis of the search volume for Google based on the user's keyword, type a number of statistical lines, dotted lines for Google under the keyword forecastinput If the dotted line there is an increasing tendency on behalf of more and more valuable set of keywords can be considered as the site's theme, the right for that keyword attached to the words.

Perhaps you feel too much trouble to re-enter every time you want to see keyword trends is not necessary to run here. Google provides a chart embedded in a Web page, so you can create a special part of your own keyword trends. As long as you choose the bottom of this chart embedded in a Web page "you can get the SCRIPT" and paste it into an HTML page on it.

Click regions around the world, so the global keyword popularity will be displayed. If we only select the UK, it will only show the popularity of UK regions. The deeper color represents the higher popularity observed the input "ZARA" global "Spain," which also represents that the Spainish is also very keen on the development of ZARA.

Like the chart above, suppose you want to constantly monitor the most popular keywords or rocketing keywords. You can also use this set of SEO tools these results to the dynamic embedded in your personal web page, so you can watch a lot of keywords and very convenient!

(Click here ZARA UK, it can compare the differences between the two)

Free fast submission of you website to each popular search engine! Let your SEO becom worldwide.

noreply@blogger.com (Unknown) — Thu, 12 Apr 2012 12:49:00 +0000

SEO teaching books and websites, not only to teach you how to optimize your own website, but also to teach you how to use several well-known search engines like: Google, and Yahoo. These sites are the world leading search engine, but in fact, the world there are hundreds of search engines, and there are many search engines have a very large number of users. However, one by one logging in to these search engines seems a waste of time, and hundreds of search engines are not well-known. Introducing to you a very convenient site Submitexprss to make your site more quickly become a global SEO website.

A lot of search engine submissions are very troublesome. Not only need to enter to individual input verification code, but also need to obtain a lot of personal information. So, this SEO tool is to find the top 40 search engine submit

In fact, submission is very simple. Just go to the FREE (Update Now) Website, the submission can be made (FREE Web Submission). It will ask you to enter the URL , webmaster-mail and verification code.

http://www.submitexpress.com/free-submission.html

RFID

noreply@blogger.com (Unknown) — Sun, 18 Mar 2012 16:20:00 +0000

RFID technology has become more popular and wide range of applications. Imura (2006) offered a type of RFID tag application notes, such as RFID tag is widely used into the process of food production. Micro RFID Tag is attached to the medical supplies. Medical personnel can double check before injection by read the RFID tag information and also check the medicine.

Chow, et al (2005) using RFID technology to improve the efficiency of warehouse management. The study was to paste RFID Tag on inventory in the warehouse and installed RFID Reader in the truck in order to grasp the inventory and lorries position.

Ergen et al (2007) using RFID technology to enhance the efficiency of the production of materials management. This study used RFID Tag attached on materials and installed RFID Reader in factories. When the producer want to change strategy, they can quickly order new materials or returned items. Huang et al (2007) using RFID Tag for raw materials and the number of personnel in order to immediately grasp the plant raw materials and the number of personnel to improve efficiency.

Hontani et al (2004) RFID technology combined with image recognition technology to build the object activity recognition system. The research purpose for Krahnstoever et al (2005) is to avoid the theft and destruction of goods. The study was attached RFID Tag on the goods in order to determine whether the goods to be moved or destroyed, and also determine the customer's action to reduce loss.

Ting et al (2006) use RFID technology to improve the efficiency of shipping baggage management. De et al (2004) use RFID technology to track the location of production tools in the factory.

SOURCE:

De, p., Basu, K. and Das S. K. (2004) An RFID based technique for handing object distribution and recalls in pervasive transaction environments

Chow, H.K.H., Choy, L. K., Lee, W.B. and Lau, K. C., (2005) Design for RFID-based resource management system for warehouse operation

Ergen, E., Akinci, B. and Sacks, R. (2006) Life-cycle data management of engineered-to-order components using radio frequency identification

Hontani, H., Nakagawa, M., Kugimiya, T., Baba, K. and Sato, M. (2004) A visual tracking system using an RFID-tag

Imura, R (2006) The role of networked RFID for driving the ubiquitous

Krahnstoever, N., Rittscher, J., Tu, P., Chean, K. and Tomlinson, T. (2005) Activity recognition using visual tracking and RFID

Ting, Z., Zhang, X. and Yuanxin, O. (2006)A framework of networked RFID system supporting location tracking

Facebook profile VS Job

noreply@blogger.com (Unknown) — Fri, 16 Mar 2012 23:57:00 +0000

In one case using Facebook profile of the candidate. In accordance with the content divided into five personality traits: extraversion, conscientiousness, agreeableness, emotional stability, and experience to competitions future performance. The candidate must do the intelligence tests. After six months of the study, researcher gives a score. The results show that the predictions are very close more than the accuracy of the results of intelligence tests.

In 2011, the study showed 90% of employment has reviewed candidate's Facebook profile to do a reference for the assessment of candidates. However, the researcher said that using Facebook has value and practicality in the hire of employees. Comparing to other appraisal methods which have been detected after many studies, Facebook in this area is not yet mature and the need for more empirical.

source: http://lat.ms/zHLZrh

http://bit.ly/raomzc

Flair and Pixazza

noreply@blogger.com (Unknown) — Tue, 13 Mar 2012 11:15:00 +0000

Flair launched a Fashion Tag application on Facebook. Let's look at the video

This app allows girls to share dress with photos from FACEBOOK friends to mark the friends whose clothing or accessories your favorite is, and since you are interested in, you must be curious where the place of purchase is as well as how much it is, and sending message to ask. As long as you tag photos and ask questions, this message will appear in the graffiti on the wall of the friend, he/she can answer your questions, and have interactions with each other.

This will be integrated into the Flair brand album as well, so you can see more people how to dress; also, you can know the place of purchase and prices

Flair will select the best photo per week and publish in the current magazine. It is not only to stimulate the desire of female consumers to buy the magazine (everyone will look forward to yourself or friends whether they appear in the magazine!), but also to enhance the interaction between friends and indirectly enhance the clothing accessories for purchase or inquiry.

Pixazza can provide photos of the League Web site and product providers, and you have only to add a small program, Javascript, on the web page. Pixazza will automatically interpret the photos of now and future.

For commodity providers, advertisers, or shopping sites, it greatly increases the opportunitie of product exposure. Of course, the revenue will increase as well, even if we do not buy the goods which attracts us, at least it leads us to buy other goods.

Pixazza, merchandise providers, advertisers or shopping sites collect advertising fees via CPA to charge per action, CPC to charge per click or CPM to charge per millennium.

The most greatness of this model depends on the participation of all parties. It does not need to change. This is similar to Google's AdSense concept, but AdSense sends advertising, which is based on the text of the article in order to determine what kind of advertising should be sent; on the other hand, Pixazza is based on pictures.

This form of advertising also has more intimate characteristics. If you want to know things, just move the mouse on the Pop up product introduction, and click what you are interested. It does not need to jump to another site, and the use of diagrams is more attractive than single words.

Pictures may easily lead to impulsive more than texts, especially as a celebrity to wear with, people feel more impulsive. The degree to clothing with the price is directly proportional to, which means the more unique clothing and bags are, the more precisely to be identified as expensive boutique. Also, how much the impulse of the price to let you can not see the real product and click it to buy without trying.

Nest Learning Thermostat

noreply@blogger.com (Unknown) — Wed, 07 Mar 2012 21:18:00 +0000

Nest, Learning Thermostat is less complex and unlike conventional temperature controller. When you use it, just turning the outer and the temperature can be adjusted .

It also has many intelligent features, such as shutting down the screen at night and setting the temperature automatically. And also, it will automatically learn and remember your settings. For example, you will increase temperature every night before going to bed. After few days, it will remember your settings in order to help you to adjust the temperature automatically at the same time. Through the learning, it will adjust the temperature in your home in different environment at different time. By the way, you can also use more detailed settings to adjust your temperature schedule. It can also set the timer function to adjust the temperature of a certain period of time. When you go out, just setting the mode, and it will be able to reduce energy consumption.

In addition to manually adjust the settings, it also can use computers or smart-phone to connect directly in order to adjust the temperature if you are not at home.

Fashion and technology (Topshop)

noreply@blogger.com (Unknown) — Tue, 06 Mar 2012 01:51:00 +0000

3D technology brings consumers sensory enjoyment;however, for fashion designers, 3D simulation has brought innovative solutions for apparel designs and development of process, and we have devotion in this category.This technique has changed apparel manufacturers and consumers' wearing experiences.

AR : App - Starbucks & Lacta for Valentine's Day

noreply@blogger.com (Unknown) — Thu, 01 Mar 2012 10:23:00 +0000

Augmented Reality (AR) is a virtual image integrated into the real world. Most of usage uses camera to film special graphics, then you will see the shot graphic appears next to the virtual scene on the screen. Due to smart phones have camera mostly, the App can be showed.In this case, download the App 'Cup Magic', then use the lens at the heart-shaped pattern. There will be a lot of Heart fly out. You can also use your fingers to shift the heart-shaped.

Lacta is a famous chocolate brand in Greece. An app for Valentine's Day, which can be marked on the chocolate, is for he/she who want to say and send to your GF/BF. If your GF/BF also install this app, he/she can shoot into the chocolate. Then, he/she will see some surprising animations.

MINI Getaway Stockholm

noreply@blogger.com (Unknown) — Wed, 29 Feb 2012 16:59:00 +0000

Mobile commerce application has more and more developments in recent years and more services are combined with user's location information; for instance, Marks & Spencer moved into mobile commerce in 2010, and New Look launched mobile commerce site in 2011. These retailers used APP in order to provide users with instant messages and online shopping; furthermore, it also combined with the Location commerce which provides users with the nearest location of stores. Positioning technology of smart phone can assign localized information to mobile users. The applications include security tracking of vehicle, tracking theft, telemetry, emergency services, location, identification, navigation, information services, and advertising campaigns.
For example, the MINI Getaway Stockholm, participant can use mobile phones to join activities downloading the app of iphone. As long as you are within 50 meters of the venue, it will through the GPS function and tell you which site a MINI car is; moreover, as long as you immediately arrive the spot, you will have a car. Of course the car is virtual, but the location is real. When respondents receive a message, they will begin to run and go to the destination. Having a car is not easy. In this game, you must take care of your car in your phone for a week, because it is easy for someone to stay within 50 meters from the car as you, and also download the app. The car is likely to be snatched away. Since you have gotten this car at the first time, you would be exhausted. Especially, through the GPS, your whereabouts can be mastered and tracked; in addition, escaping from the limited range would be disqualified.

Pay with a Tweet

noreply@blogger.com (Unknown) — Wed, 22 Feb 2012 23:52:00 +0000

"Oh My God What Happened and What Should I Do?"
Pay with a Tweet is a social payment system where people pay with the value of their social network.

It’s simple, every time somebody pays with a tweet, he/she tells all their friends about the product. You only need to do is to create a download button on your website. Your product can be a digital document which is a book, video, coupon etc. When the netizen wants to have this kind of thing then he/she just needs to press the button and tweet on his/her twitter after that his/her web page will jump to download page. The netizen can download it by free. As a result, the most important thing is that product will be spread on twitter largely.

However, in this website http://bit.ly/lzgdcp, he gave a different way to let me think about Twitter. In his point of view, he claimed that Pay with a Tweet as spam, because it used free gifts to attract and tease people. He said,"it's just the old marketing in the new jacket." Also, he gave some examples to explain why it's so popular. First of all, many people want something for ‘free’, they will do what is necessary to get it. Secondly, people don’t mind doing this.

The most important thing is how we give our follower more qualities of information before we tweet it. We need to value and consider this question.

Email Marketing

noreply@blogger.com (Unknown) — Tue, 21 Feb 2012 13:30:00 +0000

Driving business online: email innovation across leading brands such as Boden and ITV.

Presenter: Steve Lomax

Date: 23/02/2010

Company: Experian CheetahMail

Venue: TFM&A, Earls Court, London

VIDEO:

http://www.seminarstreams.com/seminars/seminar-player.aspx?sid=IKFm9Ag7PLI%3d

In this speech, Lomax pointed out that Email marketing has been changed. First of all, during 2008 and 2009, the volume of sending email in the observed company increased 42% as well as revenue increased 35%, which showed that email marketing has reached a new level of using different forms of email. However, the rate of opening email is regarded as an important point of email marketing. If the rate of opening email is over 100%, it offers more opportunities to increase profits. Moreover, giving customers to have opportunities to choose whether they want to receive email from the company is not only offering a chance to increase company's profit, but also helping customers to control received emails without being bombarded by useless SPAM. Lomax also pointed out that the order rate decreased slightly; however, it did not refer to email marketing but the economy.
In this speech, it shows that there is an innovation in email marketing, which not only increases company's revenue or profit, but also prevents customers from receiving a lot of irrelevant SPAM.

E-WOM Theory:ZARA- Customers' feedback on reviewcentre.com

noreply@blogger.com (Unknown) — Mon, 20 Feb 2012 00:29:00 +0000

After internet was invented and well-developed, E-WOM has become a way of receiving information for customers (Henning-Thurau etal. 2004). Due to having characteristics of immediacy, interactivity, anonymity, convenience and without time or space limits, people are willing to use internet as a tool for researching information; furthermore, it has become a medium for communication (Henning-Thurau etal. 2004). This article discussed the reputation of internet (positive and negative) as well as how the reputation of website impacts the reputation of internet. In this article, it mentioned that the influence of negative reputation on internet is larger than positive reputation (Hommer & Yoon, 1992), which shows that negative image is easy to be noticed and received. Moreover, negative message will enlarge customer's uncertainty and negative image. In addition, the reputation of website can influence customer's assessment of products. High credibility of the sources is convincing (Jain & Posavac,2001).

Source: Park, C. and Lee, M. T., (2009) Information direction, website reputation and E-WOM effect: A moderatingrole of product type. Journal of Business Research, Volume 62, Issue 1, January 2009, Pages 61-67

ZARA- Customers' feedback on reviewcentre.com

This website (http://bit.ly/1ZDn3V) offers a space which customers can write opinions on it. From those customers' opinions and points of view, I found that customers' responses were positive before 2010. For instance, they considered that Zara followed the trend of fashion and agreed with its quality in that price. On the other hand, some customers pointed out different opinions. Between 2011 and 2012, more customers' responses were negative. Some customers considered the service of quality was not like what they thought, such as problems of refund and deliver, or questions of products. Seller could not take responsibility immediately. Moreover, some customers pointed out that quality of product was not in that price, and clothes had some flaws after few weeks.

CAPTCHA

noreply@blogger.com (Unknown) — Fri, 17 Feb 2012 22:53:00 +0000

What is Captcha? It's a small thing and when people want to register or log-in, they will be requested to type a code which includes numbers and letters.

I think it's really interesting. You can see the previous banner moves to the Captcha area. Every time when people want to skip this, they have to focus quite carefully on reading those characters. While paying attention on it, those kinds of characters will be in your mind.

VW advertising

noreply@blogger.com (Unknown) — Fri, 17 Feb 2012 10:48:00 +0000

look at this interesting video :)

"After all, the advertising should be as impressive as the car!" VW street advertising with mobile & the tablet has become a new kind of interactive advertising.

The Future of Online Digital Marketing 2012 -2015

noreply@blogger.com (Unknown) — Fri, 17 Feb 2012 02:07:00 +0000

This video illustrates the well-developed Internet, and how to affect people's lifestyle such as the allocation of time, more and more people use the Internet. Also, more and more people choose the shopping online. In addition, the development of social networks has also led people to use smart phone such as the APP. In 2015, this video predicts that lifestyle will be combined with the concept of marketing and digital.

Advertisment made by celebrity

noreply@blogger.com (Unknown) — Fri, 17 Feb 2012 00:24:00 +0000

British Heart Foundation invited Vinnie Jones to show how to do the CPR which is different than before. ONLY using Hands.

This advertising attracts people successfully by using celebrity and different ways to show this commercial.

INFORMATION SYSTEM

noreply@blogger.com (Unknown) — Thu, 16 Feb 2012 01:01:00 +0000

Information system (IS) is a planned as well as effective process or methods of collecting, analyzing and managing data in order to offer useful information. This model makes marketers have broad views on marketing. I think the main parts are ERP, CRM System, Data Warehouse and Operational EIS. ERP is to integrate the resources of corporations; for instance, combining logistics, service and finance with human resource as an integration of management systems. CRM is to improve fields of marketing and customer service automatically, which is an integration system that relates to customers. Data Warehouse means through different database, it is allowed to collect customer-related information in order to integrate information of interacting with customers. As a result, marketers should know how to use the advantages of Data Warehouse for developing customer loyalty in order to increase profits. This model combines seven similar but individual cases, and becomes an organized system for the purpose of offering a complete method of marketing.

source:Daniel, E., Wilson, H. and McDonald, M. (2003) "Towards a map of marketing information systems: an inductive study" European Journal of Marketing Vol.37 No.5/6