Myra's HumanGeneticEvolution

„Alin Dinica” - un nou brand, o noua forma a frumosului

2011-05-15T14:55:00.000-07:00

Original , unic si particular prin modul sau de a fi ne transmite un mesaj conturat cu detalii frumoase care dau valoare ... personalitatii noastre! Crede in conceptul ''hand-made'' si in faptul ca acesta poate caracteriza personalitatea individuala printr-un mic detaliu care poate face diferenta plecand de la ''coffee time'' la ''lovely bracelet'' ...

Nimic mai mult decat momente unice adaptate personajului din interiorul nostru ...

Tanarul designer Alin Dinica si-a lansat pe piata propriul brand de accesorii printr-o expozitie de bijuterii pentru sezonul primavara - vara 2011. In cadrul evenimentului artistul a sustinut si o demonstratie, realizand un colier pentru participantele la acest eveniment. Lansarea designerului a insemnat si lansarea evenimentelor Fashion Tea Party.

Prima editie a evenimentului Fashion Tea Party a avut loc joi, 14 aprilie, in showroomul Trends & Ideas (Piata 1 Mai) unde s-a desfasurat sesiunea „Fashion Tips and Tricks”- live cu Alin Dinica. Designerul a demonstrat inca o data ca lucrurile simple fac viata mai frumoasa. Pe parcursul workshopului tanarul a prezentat bijuteriile expuse in showroom, dar a si explicat care sunt publicurile sale tinta, mentionand in acelasi timp faptul ca prefera sa creeze in afara trendurilor, folosind din acestea doar cateva elemente de baza, in rest optand pentru unicitate.

~~WHO IS THE ARTIST ALIN DINICA....~~

Alin Dinica este designer de accesorii, dar si designer vestimentar. S-a dedicat frumosului inca din timpul scolii, absolvind Facultatea de Arte Plastice (Timisoara, sectia Design de produs & ambiental). In prezent urmeaza programul de Master in cadrul Universitatii de Arte Plastice Bucuresti, sectia Moda.

In paralel a absolvit cursuri aditionale de Design Vestimentar precum cele din cadrul Eurocor, dar a participat si la numeroase consursuri, obtinand multiple distinctii, cum ar fi: Budapest Fashion Night, 2007, mentiune; Avon, 2004, “Cel mai bun design: colectia Oriental”; Primaria Motru, 2003, “Cea mai buna colectie de vara”.

La 25 de ani, Alin Dinica are un parcurs profesional deosebit, lucrand pentru branduri cu renume international precum ZARA si Oviesse, ca visual merchandiser.

Prin pasiune si rafinament, inca din 2009, Alin Dinica este un brand in sine, bijuteriile si creatiile sale vestimentare fiind purtate de diverse personalitati din lumea afacerilor si nu numai.

...

INTERVIEW

Myra : Who is the artist Alin Dinica?

AD : Alin Dinica, este un tanar designer, absolvent al facultatii de arte din Timisoara, in momentul de fata masterand al Universitatii de Arte Bucuresti, care doreste sa isi construiasca o cariera de succes in moda.

Myra : Cum a luat nastere pasiunea pentru creatiile hand-made?

Cand a devenit AD un brand in sine?

AD :

In momentul in care mi-am descoperit pasiunea pentru bijuterii, m-am hotarat ca ar fi cazul sa imi lansez si propriul brand. AD a luat nastere in decembrie 2009 la sugestia unor prieteni, carora le lcrasem niste accesorii, iar pe parcurs am incercat sa il dezvolt cat de mult am putut.'' In curand voi pregatii surprize foarte mari, Brandul AD nu se va rezuma doar la bjuterii'' .

Myra : Ce anume te inspira in ‘’creation moments’’?

AD : In general imi aleg anumite teme inainte de a ma apuca de creatie, dureaza o perioada documentarea , iar apoi trecem la practica.Nu pot spune ca ma inspira ceva anume in momentul creatiei, stiu doar ca imi place sa ascult muzica in timp ce creez.

Myra : Ce materiale folosesti si care sunt instrumentele de baza pentru a deveni un designer hand-made?

AD : Nu cred ca este cazul sa dau eu sfaturi fiind inca la inceput, dar cel mai mult conteaza sa creezi lucruri de calitate, sa fii foarte atent la materiale si la finisaje. Eu lucrez cu perle de sticla, portelan, perle de cultura, cristale de boemia dar si cu materiale metalice din argint tibetan si metale inoxidabile.

Myra : Accesoriile create de tine sunt adaptate oricarui target de varsta?

AD : In momentul in care am lansat Brandul AD mi-am ales foarte clar pentru cine lucrez, si nu am vrut sa ma adresez unui singur tip de persoane. La mine gasesti colectii pentu adolescenti, colectia de bratari de piele unisex, si colectiile de coliere si bratari mai sofisticate care pot fi purtate in anuminte momente ale zilei. In curand voi lansa si o linie special pentru barbati dar si una mai exclusivista la preturi putin mai ridicate si calitatea mult mai buna.

Myra : Care este partea preferata a muncii tale?

AD : Imi place ceea ce fac, imi place sa-mi pierd noptile lucrand, dar cea mai mare satisfactie este atunci cand un client este incantat de munca mea si revine de fiecare data.

Myra : Care este creatia preferata by AD?

AD : Nu am o creatie preferata, imi plac majoritatea pieselor realizate de mine.In general daca nu imi place ceva refac pana in momentul in care totul imi iasa asa cum imi doresc.

Myra : Puncte forte si puncte slabe ale creatiilor AD?

AD : Puncte forte: calitatea si pretul, iar in cazul punctelor slabe ar trebui sa vorbeasca clientii si cum nu am avut plangeri pana acum, cred si sper ca totul este asa cum isi doresc acestia.

Myra : Care a fost cel mai mare succes al acestui brand?

AD : Succesul abea acum incepe sa se simta usor usor, pana in acest moment am incercat sa imi promovez brandul.

Myra : Care este strategia de promovare a brand-ului AD?

AD : Pana in acest moment m-am promovat datorita datorita targurilor de specialitate si pe facebook, dar acum am schimbat putin registrul, am inceput o serie de evenimente de promovare, primul a avut loc in luna aprilie si voi continua cu si in lunile urmatoare in momentul in care voi lansa si prima line vestimentara.

Myra : Descrie-mi conceptul Alin Dinica&Friends.

AD : Alin Dinica & Friends este proiectul unui eveniment care il voi desfasura o data pe luna incepand din iunie, si la fiecare editie pe langa lansarile noilor colectii de bijuterii voi avea ca invitat cate un tanar designer din diferite domenii( La prima editie - Adriana Nedelea- Lust of Creation).

Myra : Fashion Tea Party a fost un eveniment de succes . Cum a luat nastere ideea?

AD : Proiectul Fashion Tea Party a avut ca scop lansarea brandului AD.in media. L-am gandit cu ceva timp in urma, dar amasteptat sa pun la punct toate detaliile pentru a putea fi un eveniment de succes. In urma acestui evenimet am inceput cateva colaborari despre care prefer sa vobesc la momentul potrivit. '' ... promit ca in cel mai scurt timp ... ''

Myra : Cum crezi ca este vazuta piata romaneasca a bijuteriilor hand-made de catre cumparatorul roman?

AD : Piata hand-made din Romania a inceput sa fie din ce in ce mai apreciata si acest lucru se vede cel mai bine la targurile de specialitate unde se gasesc din ce in ce mai multi cumparatori, iar acest lucru nu poate decat sa bucure creatorii de hand-made.

Myra : Crezi ca Ministerul Culturii ar putea face mai mult pentru designerii romani?

AD : In general s-ar putea face mult mai mult pentru designerii romani, dar la noi din pacate prodomina festivalurile de genul ”Bucharest Fashion Week” unde intalnesti asa zisi creatori de moda cu notorietate, care nu fac moda, ei fac un mare circ. Si din pacate tinerii designeri care au talent nu se pot promova pentru ca nu exista sustinere.Stim destul de bine ca pentru a face moda iti trebuie un buget destul de mare, iar daca nu te poti sustine vei ramane intr-un con de umbra.

Myra : Fashion-blog-urile reprezinta un nou ‘’trend’’ care influenteaza mult gandirea cumparatorilor romani si nu numai! Ce ar trebui sa contina unul pentru a avea succes?

AD : Din punctul meu de vedere, pentru a detine un blog de fashion design trebuie sa ai anumite cunostiinte, asa este foarte usor sa preiei materiale de pe site-urile internationale sa le traduci si sa le postezi, iar daca vrei sa ai succes ai nevoie de ceva nou,ceva original sa iesi in evidenta cu materiale de calitate.

Myra : Your favourite?

AD : AloModa

http://www.alomoda.ro/

Myra : Cum anume a luat nastere pasiunea pentru fashion-design?

AD : Pasiunea pentru fashion-design o am inca din copilarie, de atunci visam sa fac ceva in acest domeniu, am urmat liceu de arte, apoi facultatea la Timisoara si acum iata-ma in Bucuresti incercand sa pun bazele unui brand frumos. Nu am facut nimic pana acum in moda pentru ca am considerat ca nu a fost momentul, am preferat sa stau sa astept sa studiez, sa muncesc iar acum, dupa cativa ani de munca a sosit si mult asteptatul momentJ. Iar in cel mai scurt timp veti avea si prima colectie de moda semnata AD.

Myra : Cat este de importanta relatia fashion-design&hand-made pentru AD? Care este obiectivul acestei combinatii?

AD : In momentul in care m-am apucat sa fac bijuterii nu m-am gandit ca va dura foarte mult timp, dar uite ca timpul a trecut a inceput sa-mi placa, iar acum voi imbina designul de biuterii cu fashion designul, iar pentru a lansa o coloctie completa am nevoie de ambele. Si din acest moment brandul AD va detine o linie de bijuterii si una de haine pentru fiecare sezon.

Myra : Te indrepti catre orizonturi internationale?

AD : Inca nu este cazul sa vorbim de orizonturi internationale, prefer sa lucrez cu pasi marunti dar siguri.

Myra : Unde anume ar fi AD daca nu ar fi ‘’aici’’…?

AD : Cu siguranta tot “aici” nu ma vad in alt loc si facand altceva, aceata meserie a devenit pentru mine mai mult decat o pasiune, face parte din viata mea.

Myra : Unde ti-ai dori sa iti petreci restul vietii ? De ce?

AD : Sincer in Romania, pentru ca imi place si aici ma simt cel mai bine, nu as putea sa stau prea mult timp departe de casa.

Myra : Locul preferat al planetei ‘’Terra’’...

AD : Imi place foarte mult Budapesta, am ramas placut impresionat de acel oras minunat si de istoria lui, m-as intoarce ori de cate ori as avea ocazia.

Myra : Momentul preferat ...

AD : Noaptea ma simt cel mai bine si sunt foarte creativ, in timpul zilei nu am chef sa fac nimic.

Myra : Care este locul secret in care creezi ? Ce anume iti transmite acest loc?

AD : La mine in apartament , cu muzica in surdina, imi intind lucrurile peste tot si asa incepe mmentul creatiei. J

Myra : Sfaturi pentru cei care si-ar dori sa faca primii pasi in fashion-design...

AD : Nu sunt in masura sa dau sfaturi, dar pentru a reusi trebuie sa muncesti si sa ai rabdare.Toate se vor aseza asa cum trebuie, daca esti calculat si nu te arunci cu capul inainte.Nu face ceva doar de dragul de a face, gandeste de 2- 3 ori inainte sa te apuci de treaba.

Thank You!

CONTACT

Pentru comenzi sau alte detalii, ma puteti contacta la nr. de telefon: 0720 099 698 sau la adresa de mail: dinicaalin@yahoo.com

'' What 2 Wear On A RainY DaY ''

2011-05-15T12:18:00.000-07:00

Rainy Day Fashion Tips

oggetti in questo set

	3.1 Phillip Lim Crisscross Dress $288 - lagarconne.com Sleeveless dresses »
	ALPACA KNITTED CARDIGAN $390 - mytheresa.com Knit tops »
	Luella Harold wool-blend coat $528 - net-a-porter.com Wool blend coat »
	Mimi Holliday by Damaris Zepherine tulle and silk-satin plunge bra $70 - net-a-porter.com Plunge bras »
	UrbanOutfitters.com > Lettuce Edge Over The Knee Sock $12 - urbanoutfitters.com Over the knee socks »
	Osman Yousefzada Sculptural suede shoe 320 EUR - brownsfashion.com Platform heels »
	Betsey Johnson Lipstick Fever Satchel Handbag bagborroworsteal.com Patent leather tote bag »
	airmail pouch $12 - fredflare.com Heart bag »
	24-karat gold leaf flower necklace $410 - net-a-porter.com Flower jewelry »
	Beige Bangles $145 - joanshepp.com Bracelets »
	Fulton Birdcage Domed Umbrella, Black $26 - johnlewis.com Dome umbrella »
	John Lewis Leather Gloves, Red $32 - johnlewis.com Red gloves »

oggetti in questo set

If you really want to turn some heads and make a statement you could try this super chic Philip Lim collarless trench. Sure it will cost you a pretty penny ($1,200) but what’s a little money compared to the wealth of compliments you’ll get strutting down the street wearing this coat. Or you could go for some eye popping color to make your rainy day statement. This well coordinated outfit (come on, even the umbrella matches) is not only adorable but super stylish. If only we could all pull it together so perfectly all the time.

Chanel - Resort 2012

2011-05-12T12:53:00.000-07:00

~~CHANEL ''RESORT 2012''~~

Chi l’ha detto che i giovani fanno tendenza? La Regina Madre ha anticipato il trend della prossima primavera estate con la sua mise giallo mimosa e lo conferma la collezione Resort 2012 di Chanel, che apre le danze proprio con il colore giallo. Il classico tailleur di bouclè nella nuova versione con giacca corta e gonna midi e gli abitini da giorno sempre sotto il ginocchio. Una bella carrellata di completi con giacca, aprono la sfilata, per poi lasciare la scena a particolari camicie, che giocano con una sovrapposizione tra uno stile sportivo rigato e il vezzoso nero trasparente. La parte centrale dello show è un gioco di black & white, che parte dal costume, per arrivare di nuovo al tailleur. Tema floreale, con abitini in soffice chiffon, micro fantasia geometrica e di nuovo si passa al bianco, “macchiato” di fiori rossi. Una piccola parentesi di bianco, con abiti in pizzo e in satin da sera, con dettagli gioiello e applicazioni floreali colorate e poi, ancora bianco e nero, ma è il blu a chiudere la passerella, calcata da un elegante maraja e da un abito da mille e una notte in chiffon, con profili argento.

AvanPremiere Fest '' 2011 '' - ''Moda romaneasca are viitor ... puternic!''

2011-05-01T12:58:00.000-07:00

Proiectul ''Avanpremiere'' devine din ce in ce mai interesant si afascinant , il urmaresc cu entuziasm pentru ca este o combinatie perfecta intre arta, moda si life-style - Sec. XXI... intr-un mediu ''academic remarcabil'' ca si Bucuresti. Ideea este foarte inovativa mai ales ca nu exista multe festivaluri care sa arate o combinatie intre cele trei aspecte si nu numai ... Domnul Alin Galatescu , director general al acestui proiect , demonstreaza cat de bine se pot imbina arhitectura , literatura , arta , moda si toate ''detaliile'' sec. XXI ... o idee ''futuristica'' care poate fi un exemplu chiar si peste granitele Romaniei . Apoi Romania este un ''suflet'' concentrat din ce in ce mai mult pe unele aspecte ca si NOU, MODERNITATE si ''FOAME DE ARTA''...

AVANPREMIERE reuneste ''pietre pretioase'' pe scena modei romanesti , intr-un context absolut mirific , original si complex ... Pune in evidenta cultura conturata cu stilul futuristic , tinteste catre un obiectiv ''frumos'' , sperand ca peste catva timp acest concept numit ''AVANPREMIERE'' va fi prezent pe scenele internationale ca efect al unor proiecte trans-frontaliere...

...the diamonds are made under pressure...

ANDREEA TINCU & SENSE

http://www.andreeatincu.com/

RUE DES TRUCS

http://ruedestrucs.blogspot.com/

ANCA & SILVIA NEGULESCU

http://www.anca-silvia-negulescu.com/

VIKA GORENCU

http://magvera.blogspot.com/

BIANCA POPP

http://www.biancapopp.blogspot.com/

RHEA COSTA

http://rheacosta.blogspot.com/

SANDRA CHIRA

http://ccsandrafashiondesign.blogspot.com/

IRIS SERBAN

http://www.irisserban.com/

CHRISTELEN B.

http://www.musettegroup.ro/

''Moda romaneasca are viitor ... PUTERNIC!''

A.Galatescu

Lumea modei romanesti avea nevoie de un eveniment amplu care sa o aduca in simfonia celorlalte arte, alaturi de integrarea ei fireasca in life-style-ul modern – un astfel de eveniment complex este AVANPREMIERE - Fashion and Life-style Fest.

Sistemul international al modei implica deasemenea un calendar complex si stabil de evenimente in care sa se prezinte, intr-un cadru profesional, colectiile pentru sezoanele de moda, la fiecare 6 luni, cu un avans de 6 luni – la jumatatea lui Aprilie si Noiembrie, la noi.

Bucurestiul are un mediu cultural si academic remarcabil, care inlesneste inradacinarea pe lunga durata a unui eveniment de anvergura si complexitatea multi-arte ale AVANPREMIERE - Fashion and Life-style Fest.

In acelasi timp AVANPREMIERE - Fashion and Life-style Fest este un festival national cu preocupari europene – prin anvergura, participanti, arie de abordare a temelor si domeniile de larg interes si de maxima modernitate / actualitate.

Impreuna chiar putem sa facem ceva real pentru moda, life-style-ul si cultura romanesca, pentru creatia vestimentara in concert deplin cu lumea artistica nationala si europeana.

Cu deosebita stima,

Alin Galatescu

Director AVANPREMIERE

Fashion and Life-style Fest

Earth DaY in Style by Luisa Via Roma

2011-05-01T08:19:00.000-07:00

For the event Luisa Via Roma picked some of their favourite pieces for Spring/Summer that have been influenced by nature.Jonathan Saunders, Erdem, Jil Sanders and Thomsen all created elegant prints inspired by flowers that are perfect for a sunny afternoon in the park. So, seize the day and take time out not only to appreciate your surroundings but also to raise awareness for a great cause.

7 Ways Bloggers Can Build Their Brands Through Meaningful Content

2011-05-01T06:40:00.000-07:00

by Krista Peck

Guest Post by Hilary Peterson of Lyst

If you want to be an effective and successful blogger, consider these seven things when looking at meaningful blog content creation.

1. Creating Influence

You want influence because it gives you leverage to turn blogging from hobby to a career. It is difficult to make a living blogging. We all know there are both direct (ads, affiliates) and indirect (consulting, book deals) ways to earn money; however, neither option is going to result in a livable income if you don’t have influence.

2. Content And Distribution

Let’s start by breaking down blog creation into two parts: content creation and publishing or syndication of that content. Of course we all know that “content is king” and therefore critical to your success; however, creating amazing content and not publishing it in a strategic manner is like writing an amazing journal and keeping it locked away in your drawer.

More tools and channels are available to you today than ever before, which makes it easier than ever to publish content, but harder than ever to rise above the noise. Strategic consideration about what channels to spend time and effort publishing is essential. So how do you decide what tools you will pack in your communications tool kit?

3. Incentive Behind Blogging

The first thing to consider is your incentive behind blogging.

Passion is necessary, but what is it that you want from blogging? A creative outlet? Fame? Front row seats? Money? To start a media empire? Use it as a launchpad for a new career? All of the above?

Here are a few examples of well-known fashion and style bloggers along with insight to each of their approaches:

Bryan Boy has gone for the fame approach. Aided with timing and luck (getting noticed my Marc Jacobs early on) in conjunction with talent, he has succeeded. However, his influence is not as much a result of the traffic as contacts. His traffic is about a 1/3 that of Rumi Neely’s Fashiontoast, yet he still receives the same access. Marc Jacobs has even named a bag after him.

Rumi Neely, with 3 times as much traffic, has used the blog as a platform to create opportunities designing for Erin Wasson’s line, building an amazing eBay shop and collaborating with designers like Ungaro and retailers like Revolve.

Susie Bubble has talked openly about how her income is generated from outside gigs like styling, freelance journalism, writing other blogs and only a small amount and occasionally from advertising. She saw that focusing on trademarking her brand and promoting her skill set were a better use of her talent.

Tommy Ton of Jack & Jil made a decision very early on not to embrace advertising on his site as it was harmful to his end goal. With a long-term view, he was better off focusing on using his blog to acquire more photography jobs as his form of revenue.

Join It! Business In Fashion ... Tutti Pazzi Per ''La Moda''

2011-04-20T12:39:00.000-07:00

BusineSS-in-FaShioN

~~Business In Fashion~~

il primo e unico social network dedicato al settore della moda a 360° - un complesso di valori
un luogo dove poter sviluppare il proprio Brand
un ambiente selezionato, dedicato solo ai professionisti di talento che lavorano in questo settore e vogliono ampliare il proprio business
la cornice ideale per creare opportunità lavorative e collaborazioni. Attraverso Business in Fashion si ha un interazione immediata e continua nel tempo.
una vetrina virtuale per promuovere se stessi, il proprio lavoro, il proprio talento e la propria anima in continua evoluzione
qualità, creatività e innovazione.

~~HiStorY & To be continued...~~

Il 16 Settembre 2010 nasce il primo social network interamente dedicato ai protagonisti della moda che desiderano promuoversi, sviluppare la propria attività e farsi conoscere. Con la possibilità di interagire con i veri talenti della moda
Binf (www.businessinfashion.com), nasce dal progetto di Davide Gambarotto, dalla sua passione per il settore della moda e dall’idea di agevolare gli addetti ai lavori, grazie alla magia di internet, poiché non è facile affermarsi nel mondo competitivo del fashion.
Questa “piattaforma della moda” è aperta a manager, redattori, buyer, shoowroom, agenti, boutique, fashion designer, stylist, make up artist, fotografi, personal shopper, image consultant, PR, cool hunter, visual merchandiser e chi si iscrive al portale gode di diversi benefici, ai quali si aggiungono un servizio di Press Office e l’organizzazione di diversi eventi, quali sfilate e concorsi, dando ad ognuno di loro la possibilità di farsi conoscere.
Entrare a far parte della community è semplice: una volta compilato il form di iscrizione viene fatta una selezione degli iscritti, che vengono contattati e fornite loro una user ed una password, che consentono l’accesso all’area utenti e la creazione di un profilo, in cui è possibile inserire informazioni, quali biografia e contatti, ma anche foto e video personali e delle proprie creazioni.
In homepage, alla quale hanno accesso tutti, si possono trovare interviste e news del settore, così da ampliare lo spazio di conoscenza degli iscritti anche all’esterno.
Come si può capire, Binf è un’idea innovativa, non ancora presente in Italia, che sfrutta la rete per aiutare figure emergenti o già affermate a dare voce al loro lavoro, interagire e scambiarsi consigli e creare collaborazioni proficue. In un mondo in cui è sempre più utile la collaborazione, questo social network mette a contatto diverse figure professionali, che operano però nello stesso campo.

''by Talk Is Cheap''

~~IMPRESSIONS..&..INTENTIONS~~

Giuseppe Ceccarelli, redattore l’Uomo Vogue

“Ci voleva! Binf è uno strumento innovativo che in Italia non c’era ancora. Mettere diverse professionalità che operano però in uno stesso campo è molto importante e soprattutto è una condizione ormai imprenscidibile per chi pensa al lavoro in modo moderno.”

Letizia Maestri, Top Make Up Artist

''BinF ha certamente fatto una ricerca accurata e minuziosa x dare a noi, professionisti collaudati, la possibilità di incontrarci x creare nuove sinergie all’unisono….
Va da se che BinF sia diventato l’unico social network x addetti ai lavori in H.Q.!
Personalmente ho già sperimentato collaborazioni BinF sul “campo” confermando la mia fiducia ai validi fondatori….''

Arnoldo Battois, fashion designer

“Businessinfashion è una delle poche realtà in cui le professionalità che agiscono nel mondo della moda possono entrare in contatto tra loro, mostrando le proprie capacità e arricchendosi attraverso il confronto.”

Romina Toscano, direttore DModa Magazine

“Businessinfashion è una piattaforma esclusiva dove il mondo della moda, giovane, intraprendente e interattivo si incontra. La qualità dei Members offre la possibilità di ottime collaborazioni.
Noi di DModa abbiamo conosciuto giovani brand davvero interessanti, con i quali stiamo portando avanti nuovi progetti editoriali.”

Marco D’Amico, fotografo

''Penso che Binf sia molto utile perchè, rispetto agli altri social network, racchiude solo gli addetti ai lavori, rendendo i contatti molto più semplici e mirati.''

Elena Scotti, coordinatrice ufficio stile uomo Costume National

“Nell’era dei social network, BINF si dimostra innovativo nel voler riunire in un portale persone legate all’ambiente della moda e dargli modo di scambiarsi idee, consigli e chissà mai…creare future collaborazioni!”

~~FASHION SHOW 2011~~

~~''HOW COOL''~~

''SO..JOIN IT''

Have a nice evening...Myra

''Romantic Style'' - ''WonderLolita''

2011-04-17T15:03:00.001-07:00

~~’’Romantic Style’’ by Wonder Lolita~~

Nella sua collezione ‘’Romantic Style’’, Maria Simion parla di emozioni e sensazioni di primavera, ci fa credere in un mondo migliore, ci porta in un posto lontano ... dove circondati dal verde e dal profumo dei fiori ,ci vestiamo dei loro colori regalandoci benessere, determinazione e fiducia in noi stesse. Sono creazioni uniche, romantiche e autoctone che esprimono la personalità di una donna decisa e creativa. ‘’Wonder Lolita’’ sprigiona femminilità ed eccentricità senza dimenticare la genuninità dei valori di una donna , riuscendo ad unire concetti eccezionali in modo perfetto.

La nuova collezione è ispirata a bellissimi giardini reali che abbondano di fiori e farfalle.E’ il tema della primavera che con la magia dei suoi colori lascia strascichi di unicità.

Abiti by WonderLolita e accessori handmade in pizzo e cristalli provenienti dall’ età vittoriana by AncaSpiridon. ‘’Romantic Style’’ by WonderLolita e ‘’Victorian Nobleness’’ by Anca Spiridon si fondono srigionando eleganza, nobiltà e mistero.

''Nella mia anima non c’è mai stato spazio per invidia o rancore, ma solo per la gioia che si può raccogliere da qualsiasi luogo e in qualsiasi momento. Penso che ciò che ci rende davvero felici è la nostra infanzia che rappresenta il sentimento di permanenza nella nostra vita.''

Mission : ‘’Farti vedere il mondo come una favola!’’

Special thanks to :

Castel Film
Shooting :Tudor Cucu www.cucuandcucu.com
Make-up : Alex Radulescu
Accessori by Anca Spiridon
Myra’s Blog http://evolutionofmyra.blogspot.com/
Catalin Dardea (video)
Anca Neacsu (Singer).

Dana Maria Simion , Fashion Designer

www.wonderlolita.ro

Adress : B-dul Burebista Nr 3
Bl. D-16 Intern 72
Sector 3 Bucharest
Tel. 0760/521556

''Romantic Style'' - ''WonderLolita''

2011-04-17T15:03:00.000-07:00

Mission : ‘’Farti vedere il mondo come una favola!’’

Dana Maria Simion , Fashion Designer

www.wonderlolita.ro

Adress : B-dul Burebista Nr 3
Bl. D-16 Intern 72
Sector 3 Bucharest
Tel. 0760/521556

Thriller by Alejandro Ingelmo

2011-04-17T06:38:00.001-07:00

Ha debuttato nel 2006 ma non è ancora noto al grande pubblico anche perché le sue creazioni sopra le righe non si candidavano certo a diventare la scarpa perfetta quanto piuttosto esperimenti di ricerca. Ma da quando le bizzarrie sono diventate pane quotidiano e tra Brian Atwood e Nicholas Kirkwood – per citare solo i più noti – ci siamo quasi abituati a vedere stranezze prendere possesso delle scarpe non stupirà più di tanto qualche creazione di Alejandro Ingelmo.

Newyorkese d’adozione, cubano d’ascendenza, ha riunito nelle sue collezioni le influenze della tradizione con la ricerca sperimentale tra materiali e forme. Lo stivaletto che vedete nella foto fa parte della sua ultima collezione donna per questa stagione autunno-inverno 2010-11.

Possente, altissimo, rigorosamente aderente alla tendenza che sceglie altezze medie sul polpaccio, è realizzato in morbidissimo suede completamente ricoperto da un reticolo di pelle ton sur ton, con un efficacissimo contrasto di texture. Il nome della scarpa è Thriller.

''OnMyShoes.it''

Thriller by Alejandro Ingelmo

2011-04-17T06:38:00.000-07:00

''OnMyShoes.it''

The Fashion Industry’s Guide To Facebook Commerce

2011-04-15T11:22:00.001-07:00

There are 600 millions users on Facebook and 70 percent of them are outside the US; Facebook commerce is the topic at the front of every brand marketer’s mind. Though seemingly premature, retailers are starting to explore how they convert brand enthusiast “likes” into purchases.

In Mark Zuckerberg’s first interview on 60 Minutes in 2008, he spoke about the power of Facebook as a shopping tool. Referring to a scarf from Bloomingdale’s, he offhandedly suggested that if your friend or someone you respect as an expert bought that scarf and “liked” that scarf, it would make it a more attractive scarf to you as a consumer to purchase.

Three years later, retailers clearly recognize the power of “F-Commerce,”with more than half of the top 25 retail sites like eBay and Amazon integrating the “connect with Facebook” feature into their sites at the very least of their social extension into the largest social network in the world. Retailers and brands are now going a few steps further, experimenting with different forms of Facebook commerce. From a simple “connect with Facebook” feature to full e-commerce integration, all the ways to shop via Facebook are showing signs of success and revenue in the low millions of dollars.

Pop-Up Shops & Insider Shopping Events

In August 2010, Rachelle Roy launched a fan-only pop-up store on Facebook. The insider shopping event gave the brand’s Facebook fans early access to Rachel Roy’s new jewelry line collaboration with British R&B artist Estelle. The pop-up store lasted three days and launched with a limited edition jewelry collection. The collection featured an exclusive, limited edition piece that sold out in only six hours.

During the three day campaign, Rachel Roy’s fan base grew by 25 percent in the first day and 100 percent by the end of the campaign. The Facebook page was acquiring 1 fan every 1.5 seconds.

The Rachel Roy pop-up shop was built on a productized software-as-a-service solution, Fluid Social Fan Shop. Peter Goldie, the Vice President of Marketing at Fluid Agency, an e-commerce firm whose clients include Diane Von Furstenberg, Nine West, Theory, Vans and Coach, believes that retailers need to create engaging social merchandising experiences that increase a brand’s fan base while driving transactions.

At the same time, digital savvy retailer Coach launched a pop-up shop as part of it’s Poppy Campaign. Within an hour of the announcement of their Poppy handbag pre-sale, Coach had 1,000 likes and 100 comments.

“Marketers are always looking for ways to drive customer purchases,” says Goldie. “Having limited edition, time sensitive sales helps retailers drive sales without having to discount.” Goldie added that pop-up shops are a great way for brand manufacturers to test the e-commerce waters without going into full scale website development.

“Few retailers are delivering premium Facebook shopping that not only rewards fans but pulls them into a deeper relationship with the brand,” says Goldie. “Slapping a store on Facebook doesn’t deliver. Fan Shop enabled Rachelle Roy and Coach to create immersive brand experiences that fully integrate shopping as well as the shopper’s wider social network.”

Private, Fan Only Sales

In August 2010, Philadelphia-based Kembrel launched a private shopping community for students that sold them clothing, books and computer gadgets at 40-75% off – and they did it via entirely via Facebook.Kembrel’s summer beta period successfully attracted over 20,0000 registered student members. This initial growth was mostly organic through word of mouth, with little reliance on traditional marketing.

“The total market is 17 million students and every year, they spend over $300 billion. Now two thirds of that $300 billion dollars [goes towards] school, housing, food and essentials. There’s $100 billion dollars spent on apparel, shoes and accessories, and that’s the market we’re going after,” said CEO Cherif Kembrel.

by Macala Wright

The Fashion Industry’s Guide To Facebook Commerce

2011-04-15T11:22:00.000-07:00

Pop-Up Shops & Insider Shopping Events

During the three day campaign, Rachel Roy’s fan base grew by 25 percent in the first day and 100 percent by the end of the campaign. The Facebook page was acquiring 1 fan every 1.5 seconds.

Private, Fan Only Sales

InterVieW - FLORENTA POPA - ''‎"Moda e doar un fel de-a spune: sunt de partea voastră. Port uniforma armatei voastre, nu trageţi!"

2011-03-29T13:14:00.000-07:00

FLORENTA POPA

‎

Florenta Popa - o fetita complexata de ochelarii sai mari si de corpul sau ''snur'' care, pentru altii reprezenta ''a diamond'' , o valoare care poate face diferenta ... Ironia povestii este tocmai aceea ca uneori ceea ce nu ne ucide, ne face sa devenim mai puternici , iar partea uratului devine un frumos ''inestimabil'' ... Cred ca multe fete se vor regasi in aceasta poveste si as vrea ca ''mesajul'' propus sa fie perceput in maniera pozitiva , de catre persoanele care nu cred in valorile proprii ... De ce? Tocmai pentru a regasi acea valoare care o cautam din adancul trecutului...

Voiam sa o cunosc pe Florenta , sa cunosc starea ei de spirit in momentul in care simte toti ochii atintiti spre ea , emotiile simtite in momentul in care o atinge ''creatorul frumosului'' ...

Un interviu reprezinta povestea unei realitati în care se pot regasi multi, dar si elementul ''singular'' care sa diferentieze destinele intr-o lume globalizata intr-un fel sau altul , evident diferita intr-un fel sau altul . Un ''fashion model'' … ce-ar putea spune in cuvinte mai mult decat o face prin ''prezenta'' sa?

IntervieW

Cum era Florenta Popa la 12 ani ? J

Florenta: Eram o eleva cuminte si purtam ochelari de vedere cu dioptrii destul de mari, hahaha.

Cand te-ai decis sa faci marele pas in lumea modei ?

F: La 16 ani am facut primul job ca model, filmasem pentru un videoclip. Eram foarte slaba si cu o figura de copila, cum era si normal la 16 ani. Nu visam sa fiu model international, era un hobby din care castigam banutii mei. Luam si prea mult in serios parerile altora legate de corpul meu de ‘’femeie snur”, care uneori ma faceau sa ma simt urata si fara sanse in lumea modellingului. Verisoara mea m-a indrumat insistent sa incerc, urmata de tatal meu.

A fi model implica multe sacrificii in viata personala . Puncte slabe si puncte forte a profesiei de model.

F: Am sa incep cu cele slabe. Ca sa te dedici modellingului 100% ar insemna sa renunti la studii, pt ca fashion week-urile se suprapun cu sesiunile de la facultate. Nu am fost niciodata de acord cu renuntarea la studii in favoarea modellingului. E adevarat, sunt modele ce lucreaza foarte bine si care au note mari pe merit. Insa acestea sunt putine. E nevoie de multa vointa pentru ca lumea modellingului e plina de tentatii. Unei firi usor influentabile nu ii este o profesie indicata, parerea mea. Depinde foarte mult de fiecare persoana in parte, de valorile impuse de propria-i persoana. Pe unele le maturizeaza, intrucat sunt nevoite sa se descurce singure in afara tarii, departe de cei dragi. Cunoastem persoane noi, din toate partile lumii, de multe ori legam prietenii cu acestea.

Inainte ma deranja etichetarea, insa am trecut peste. Consider ca un om matur si demn nu pune etichete fara macar a incerca sa ma cunoasca.

Cat este de important instrumentul ‘’fashion design’’pentru tine ?

F: Nu sunt o “fashion victim”. Ma imbrac cu ce-mi sta bine, imi place sa-mi arat linia corpului purtand haine feminine, sexy dar nu vulgare, uneori foarte simple, alteori vaporoase si foarte colorate. Desigur ca tin cont si de tendinte insa daca nu ma avantajeaza, merg pe simplitate.

Lucrezi cu multi designeri la nivel international… Care a fost cel care ti-a transmis emotii unice?

F: Dintre cei pentru care am lucrat, imi plac mult Marithe Francois Girbaud si Valentino. Insa emotii unice mi-a transmis Afshin Feiz. M-am simtit WOW in rochiile lui. Iar Afshin este un tip foarte cool, comunicativ si sincer. Pastrez si port cu drag, un costum alb superb, primit cadou in urma unui shooting.

Descrie-mi in cateva cuvinte ‘’femeia’’ Florenta Popa’’ .

F: Responsabila, independenta, sensibila, generoasa.

Cum ai descrie momentele , pe podium , cand toate privirile sunt indreptate spre tine la un Fashion Week?

F: Sunt intotdeauna momente placute. Secundele sau minutele mele, pasii mei, atitudinea mea pentru a incanta atat publicul cat si designerii. Le-as prelungi daca as putea. Ma simt frumoasa si dorita acolo, punand in valoare tinutele in care defilez. Ma simt bine J

De ce crezi ca Legatura Model-Creatie este importanta pentru un designer?

F: Modelul trebuie sa se potriveasca cu stilul respectiv. De multe ori modelul poate fi inspiratie, prin ceea ce transmite. Oricum, orice haina e pusa in valoare de un manechin viu, prezent acolo nu doar fizic.

Daca nu ai fi pe podiumurile internationale a prezenta creatii unice, unde ai fi acum?

F: La birou...

Fotograful preferat? De ce?

F: Nu am unul singur preferat. Sunt multi talentati, ii apreciez pe toti care sunt buni si ale caror poze le am si acum in book-ul personal.

Reusesti sa imi faci descrierea diferentelor intre scena modei romanesti si cele internationale? Pe care dintre acestea te simti in largul tau si ce iti ofera in plus fata de Romania?

Sunt deschisa solicitarilor atat din domeniul autohton, cat si celor din moda internationala. Totusi, prefer scena internationala, mai serioasa si mai bine organizata. Desigur, oriunde sunt si exceptii.

Cu care Agentie de Moda ai dori sa colaborezi intr-un viitor?

F: Nu am fixuri pe o anumita agentie, important e ca ea sa fie potrivita pentru mine.

Ai un designer preferat pentru care ai dori sa prezinti pe podium? Who? Why?

F: Mi-ar placea sa prezint pentru Elie Saab. Ma declar indragostita de senzualitatea, romantismul si eleganta tinutelor semnate de faimosul libanez Elie Saab J

In ce masura ajuta sistemul din Romania fetele care impartasesc acelasi vis – ‘’become a model’’ ?

F: Cred ca daca e frumoasa, serioasa si cu atitudine, la locul potrivit si la momentul potrivit, va reusi. Avem agentii in Romania care pot reprezenta modele cu potential. Fiecare trebuie sa-si gaseasca agentia potrivita, care s-o reprezinte cum se cuvine ca agentie-mama, in capitalele modei din lume.

Ce lipseste actual acestui sistem?

F: Seriozitatea, acolo unde este cazul...

Daca ai avea ocazia , ce intrebare ai adresa modelului tau preferat? Who’s…?

F: Imi plac foarte mult Gisele si Bianca Balti. Le-as intreba pe cine admira cel mai mult si... de ce?

Creatia Haute-Couture favorita…

F: Poarta semnatura Elie Saab.

Outfit-ul preferat…

F: O rochie de seara, cu spatele gol, din matase.

Locul preferat pe planeta ‘’Terra’’ ! De ce?

F: Imi place foarte mult sa calatoresc, sa descopar frumusetea fiecarui oras in parte, cu harta in mana. Respectiv sa simt nisipul fin pe orice insula exotica frumoasa. Mi-a placut foarte mult in Phuket, Tailanda. Iar orasul meu preferat din Europa este Florence. Da, sunt pasionata de arta.

Unde anume faci shopping?

F: Prefer sa cumpar din strainatate. Din, cand in cand, mai cumpar si de la noi, din mall-uri. Si din aeroport, atunci cand e vorba de parfumuri, ceasuri si bijuterii Swarovski .Desigur, incercand sa nu pierd zborul, hahaha.

Ultima carte citita…

F: Paulo Coelho- “Invingatorul este intotdeauna singur”

Momentul preferat al zilei…

F: Seara tarziu... inceputul noptii.

Next shooting? When? Where?

F: Sunt optiune pentru doua shootinguri de lenjerie, unul la Amsterdam, celalalt in Spania. Posibil intr-un loc mentionat mai sus, daca se va confirma. Daca nu, cu siguranta la Milano.

Thank You , Myra

Thank You as well, Florenta.

IntervieW - FLORIN DOBRE - ''Without Love , We Have Nothing''

2011-03-20T14:37:00.000-07:00

Florin Dobre

Once upon a time

with

~~Florin Dobre~~

''A diamond'' - un adevarat artist care a crezut dintotdeauna in talentul sau , ii plac lucrurile particulare ''conturate'' cu inteligenta , un artist plin de idei originale care reuseste sa le dea ''viata'' in masura exceptionala , a realizat prima creatie cand avea doar 12 ani ... iar visul sau de a realiza o familie numeroasa de artisti care isi impartasesc visele , gandurile si talentele ... este aproape de REALITATE. Contureaza in maniera extrema proiectul KulturHaus & ne vorbeste despre lupta la nesfarsit pentru a iesi din ''globul de cristal''!

Creatiile by Florin Dobre ne poarta in locuri fascinante , moderne , care ne dau incredere , stima si respect fata de propria persoana - noua colectie este prezentata pe site-ul oficial al artistului Florin Dobre:

www.florindobre.ro

NeWs

Pe data de 23 martie 2011, la ora 19:00, Florin Dobre va invita la mall-ul AFI Palace Cotroceni, la magazinul People’s Fashion Gallery, situat in apropierea intrarii principale din bulevardul Timisoara, unde va avea loc lansarea noilor colectii Spring-Summer ale designerilor Florin Dobre, Corina Vladescu, Iris Serban , Anca si Silvia Negulescu. Cei cinci creatori vor avea un spatiu destinat vanzarii produselor lor in acest magazin, alaturi de alte branduri internationale déjà prezente.

WheN? WheRe?

The 25th March 2011, 23:00

''La Blanca'' Club , Street Calea Dorobantilor , 18 , Bucharest

Atmosphere by NotSoCommonDj.

Limited Edition - People's Fashion GallerY

‘’Precious moments’’ with Florin Dobre… Thank You !

...

1. D-le Dobre, ati reusit sa promovati diverse culturi in Romania … ce este mai important pentru dumneavoastra , interesul pentru design sau faptul de a ajuta tinerii talentati din lumea modei tinand cont ca faceti parte din proiectul KulturHAUS?

F.D. : Am crezut in proiectul KULTURFEST si ma bucur ca pot ajuta si alti artisti din domenii diferite scopul fiind crearea unei familii mari si bine organizate mergand pe premiza ,,mai multi ,mai puternici".

2. Interesul pentru fashion design in Romania ... by Florin Dobre ! Cand a luat nastere acest interes si Cuma ti reusit in timp atat de scurt ... ? Dificil de realizat pentru multi , dar ati reusit in masura exceptionala.

F.D. : Interesul pentru a crea, pentru a face haine este de foarte mult timp, este bine instalat in mine, prima pereche de pantaloni pe care mi-am facut-o la croitor a fost in anul 1988 la numai 12 ani, iar in 1999 am capatat prima masina de cusut, asa incepand nebunia...

3. Va plac mult lucrurile ciudate , dar posibile , misterioase , moderne si reale in acelasi timp . Cum a luat nastere conceptul ‘’Once upon a time by Florin Dobre’’ ?

F.D. : Da, imi plac lucrurile iesite din comun, ciudate dar create inteligent, estetic, cat despre prezentarile mele pot spune ca in cei 11 ani in care nu am facut niciuna s-au acumulat atatea idei incat cu siguranta mai pot continua cativa ani fara sa am nevoie de o implicare masiva de ganduri si proiecte. Pentru Once upon a time... au contat Londra si Sergio Leone, in Londra am intalnit un personaj care mi-a placut sa-l pun pe podium iar S.L. a creat unul dintre cele mai spectaculoase filme posibile si asa a iesit acea prezentare, una mult peste asteptarile mele, sincer!!

4. Cat de important este rolul festivalurilor Fashion pe piata romaneasca?

F.D. : Din punctul meu de vedere nu sunt foarte importante atata timp cat in 11, 12 ani de festivaluri cei care au participat de-a lungul timpului nu au reusit sa se ridice la nivel national, ca niste adevarate branduri.

5. KulturHAUS este un mix perfect intre cultura , arta , moda , arhitectura , fotografie etc … o noutate pe piata romanesca si nu numai. In ce conditii te-ai gandit la aceasta idee si care a fost impulsul final pentru a duce la bun sfarsit acest proiect?

F. D. : Mi-a venit fulger ideea si am crezut in ea, totul a plecat de la KULTURHaus care putea oferii aceasta magie.

6. Puteti descrie Florin Dobre in 3 cuvinte?

F.D. : Ambitie , Intuitie , Inteligenta.

7. Your favourite collection in Romania …? Your favourite designer?

F. D . : Nu am un designer preferat dar colectia unui designer roman este ''Perceptii'' by Lena Criveanu - a fost cea mai comlexa prezentare care am vazut-o in Romania in ultimii 10 ani

8. Your favourite outfit by Florin Dobre?

F.D. : Este cea purtata de Sava Ionut in Soiree de la mode-futurist.

9. Florin Dobre va deveni un BRAND pe piata internationala?

F.D. : Prioritatea este sa avansam pe plan national si daca vom reusi aici cu siguranta vom incerca si in alte zone mai dezvoltate vestimentar.

10. Descrieti in cateva cuvinte proiectul ‘KulturHAUS’ …

F.D. : Incercam sa facem o familie de artisti, cat mai mare si cat mai multe lucruri frumoase...

11. Cum ati descrie reactia publicului la acest proiect?

F.D. : Reactia este superba si mult peste asteptari, la editia a 2 -a au fost peste 1000 de persoane, deci, un succes.

12. Va concentrati foarte mult pe ‘’atmosfera din backstage’ , este importanta pentru Dvs. starea de suflet a persoanelor care prezinta colectiile Dvs. ?

F.D. : Da, imi place sa le dau incredere si sa creez o buna dispozitie.

13. Credeti ca marketing-ul are un rol important in moda ?

F.D. : Bineinteles, pentru a realiza ceva este nevoie de echipa iar pentru a reusi sa facem un brand puternic e nevoie de o strategie buna si de o promovare pe masura.

14. Resursele umane sunt importante , acolo unde este o echipa puternica de persoane talentate ( designeri, fotografi, modele etc. ) rezultatul este unul bun . Credeti ca in Romania sunt multe talente ''ascunse’’ care ar avea ceva de spus? Cum ar avea posibilitatea de a iesi pe scena?

F.D. : Romanii au ‘’geniu’’, cu siguranta sunt foarte multi oameni talentati care au ceva de oferit dar din pacate sansa nu o au toti iar Romania nu iti ofera mai nimic nici macar speranta, marele meu noroc este ca m-am nascut cu ea si mereu stiu ca putem reusi trebuie doar sa credem si sa luptam pana la epuizare pt a ne atinge scopul.

15. Ce sfaturi aveti pentru designeri (non-designeri) de pe piata romanesca?

F.D. : Sa incerce sa depaseasca "globul de cristal" in care se afla. sunt foarte multi designeri talentati in Romania, de care nu va auzi nimeni insa.

16. Cat de important este un fashion-blog?

F.D. : Depinde cine il administreaza. din pacate, la noi in tara inclusiv cei de la revistele de specialitate sunt subiectivi si nu foarte bine pregatiti, vad multe topuri si clasamente ireale, bazate pe prietenie.

17. Aveti unul preferat ? Care anume?

F.D. : Sartorialist.

http://thesartorialist.blogspot.com/

18. Ce credeti ca lipseste la fashion-blog-urile din Romania ?

F.D. : Specialistul din spatele calculatorului, pentru multi e doar un hobby. Nu au pregatirea necesara pentru a ajunge la un nivel pe care mi l-as dori eu, insa apreciez perseveranta efortului lor si dorinta de a evolua.

19. Credeti ca pierdem anumite valori si traditii in ceea ce priveste lumea modei?

F.D. : Din punctul meu de vedere, lumea modei in Romania este la un nivel destul de scazut si nu am

reusit inca sa avem o traditie in moda, ea neexistand inainte de revolutie (chiar si multi ani dupa, pana la aparitia fenomenului Janine).

20. Care ar fi perspectivele de viitor a modei romanesti?

F.D. : Din fericire, exista designeri talentati, cu reale calitati, insa nimeni nu lupta pentru a crea o unitate a lor si un festival de moda real, care sa incurajeze moda pentru a deveni o industrie si la noi.

21. Ce lipseste in momentul actual?

F.D. : Bani , oameni , strategii.

22. In ce masura ar ajuta evenimentele fashion designerii din Romania? Puncte slabe si puncte forte ale acestor evenimente...

F.D. : Plus: in cazul unui festival de moda real, ar atrage atentia intregii industrii (buyeri, tesaturi, etc).
Minus: cele care exista sunt facute pentru orgolii marunte si o punga de galbeni.

23. Credeti ca sunt mari diferente intre scolile de moda din strainatate si cele din Romania?

F.D. : In U.E. suntem cam la toate capitolele pe ultimul loc, iar moda nu cred ca este o exceptie, insa cunosc oameni de la universitatile de profil din Bucuresti si Cluj care se lupta cu morile de vant si uneori au avut niste reusite in fata acestui sistem total imperfect.

24. Credeti cu adevarat in globalizare ?

F.D. : NU.

25. Momentul preferat al zilei…

F.D. : Duminica dimineata , cand merg pe strazi pustii.

26. Lucrul cel mai important din viata…

F.D. : Sanatatea.

27. Locatia preferata din lume… De ce?

F.D. : Paris , pentru libertatea oferita.

28. Ce personalitate ati dori sa intalniti in viata? De ce?

F.D. : Pe Arsenie Papacioc, ca sa ne aducem aminte de unde venim si unde trebuie sa ajungem ...

29. Aveti o mare pasiune pentru sport ... Are vreo legatura aceasta pasiune cu conceptul ‘’Florin Dobre’’?

F.D. : Din fericire, inca fac mult sport, insa nu are nicio legatura cu conceptul "Florin Dobre".

Thank You. Myra

Ingrid Vlasov - Paris FW 2011

2011-03-17T11:07:00.000-07:00

Fashion Marketing - ''Defining Your Brand'' -

2011-03-14T03:59:00.000-07:00

''Colorize'' You - ''Colorize'' Your Brand

When it comes to our personal and company brands, people and companies often have an have identity crisis at some point in their growth. When that happens, we have to pause and ask ourselves:

Who am I/we?
What do I/we do best?
Who’s my target client? Or – What do I want to do with my life?
What are my/our long term goals for my/our company?
What do I want to be known for?

If you don’t have answers to these questions, then it’s time to do a brand audit and put your personal or company brand into context by defining your identity. You’ve got to know what makes you, your clients and their customers tick — even if you’re an individual person!

Agencies With Identities and Focus

Last week, Ad Age published their “Agency – A-List,” a guide of the best large scale advertising agencies in the world. Coming in at number four was women-owned and run Resource Interactive. What caught my attention was that this Ohio-based agency is setting itself apart because they know exactly who they and what they do.

Regularly employed by Victoria’s Secret, Limited Brands, Proactiv, Diesel and Kohls, the agency’s core competency is e-commerce solutions for clients in the retail, package goods and technology sectors. As you can see, they’re very FOCUSED in the services they provide clients. “Focus is a big part of what we’re about,” CEO Kelly Mooney told Ad Age. “We’re going to focus on the areas we can bring the most value.”

Strength Comes From Knowing Who You Are And Are Not

Last week, I had dinner with a woman I consider a friend and would go to the ends of the earth for, Erica Domesek of PS…I Made This. Erica and I are currently working on project for Teen Vogue and WWDMAGIC to bring 30 (now close to 45) fashion bloggers to Las Vegas to experience their first industry tradeshow. For this event, we’re adding a laundry list of consumer focused activities that have one goal: to create an unforgettable experience that connects 45 people that may never have met in their lives unless we’d done this.

During our planning, Erica said one of the most powerful things I’ve heard in all of 2010 and 2011 regarding herself as an entrepreneur and her brand, she said:

“I am a digital platform with a DIY media brand. My brand is aspirational, inspirational and educational for the people that follow me.”

She said this without the power of the statement she’d just uttered. I quickly scribbled them on a cocktail napkin with my purple P.S. I MADE THIS Sharpie she’d given me. Erica clearly doesn’t have an identity crisis. She knows who she is, what she wants and how she’s going to get it. This will be clearly brought to life when she graces the pages of Vogue Italia soon.

If you’re having an identity crisis, after market and fashion weeks, add a brand assessment to your spring to-do list along with the Blueprint Cleanse you’ve been considering.

by Macala Wright

Wonder Lolita for ''NOAH'' by AnK Neacsu& MC Robinho

2011-03-13T10:47:00.000-07:00

''WONDER LOLITA'' BRAND for AnK Neacsu

Welcome back to Ank Neacsu...

...''A diamond'' a scenei romanesti care a starnit mereu emotii prin originalitatea vocii sale si mai ales prin prezenta sa ... Ank Neacsu revine in lumea muzicii romanesti in colaborare cu MC Robinho prin lansarea noului hit ''NOAH''...

Music, Fashion & Attitude - O combinatie excelenta care atrage atentia publicului ... Originalitatea hainutelor ''Wonder Lolita'' si vocea unei frumuseti ca AnK Neacsu sunt elementele care duc la un succes sigur , speram si la nivel international. Dana Maria Simion , fashion designer al brand-ului ''Wonder Lolita'' a demonstrat si de aceasta data ca buna dispozitie , pozitivitatea , energia si frumosul se pot imbina cu succes. Un exemplu care ne demonstreaza ca indiferent de ''punctele negative'' ale vietii , suntem noi cei care fac diferenta , suntem noi cei care alegem sa vedem binele sau raul , partile frumoase sau partile urate a tot ceea ce ne inconjoara . AnK Neacsu a lasat multe amprente in muzica romaneasca, iar de aceasta data vedem ''renasterea'' sa intr-un complex ''globalizat'' , evident in hit-ul NOAH... noi ii dorim mult succes si speram ca ii vom auzi hit-urile pe scene internationale!

Dana Maria Simion ne-a oferit deja un interviu ''necenzurat'' in care ne vorbea despre dorinte, basme si flori... Lucreaza din greu, este un talent desavarsit si ne demonstreaza asta prin tinutele originale si vesele care le putem achizitiona on-line pe site-ul www.wonderlolita.ro .

News...? Wonder Lolita Brand on ''LooK'' ... Creatiile Wonder Lolita le puteti admira de acum si in revista Look!, tricoul cu aplicatiile florale fiind si coperta revistei , in interior mai puteti gasi si alte produse by Wonder Lolita...

Showroom : B-dul Burebista,nr3,bl D-16,sc 3,int 72 ,sector 3,Bucuresti .

Wonder Lolita a inceput o noua colaborare cu Anca Spiridon, designer de bijuterii hand-made , finalizand prima colectie de accesorii denumita ''Victorian Nobleness''...

...colectie incredibila de accesorii lucrate manual in mare parte unicate cu dantele si aplicatii de cristale care cu siguranta de vor purta in nobila epoca victoriana! Colectia se caracterizeaza prin eleganta,noblete si mister …

Totalitatea sentimentelor dintr-o zi sau o noapte se pot regasi intr-o tinuta fabuloasa. Asta numim noi … Moda !

By Wonder Lolita

Time flies ... have a good evening! Myra

8 Things Your Fashion Business Does & Doesn’t Have To Do ...

2011-02-20T07:03:00.000-08:00

Fashion Business ... To Do & not To Do ...

Macala Wright , Interactive Marketing Strategist & Social Influencer

5 Things You Must Do:

1. Have A Reputable Website: There’s a growing trend that I’ve been seeing among fashion business professionals. Agencies, retail consultants and individual company figure heads are abandoning the traditional professional calling card that is the foundation of every business: their website.

Retail, Apparel and Fashion business service providers are abandoning their websites for Posterous, Tumblr and free Blogger or WordPress powered sites. Does living in a real-time, social media, web 2.0 world give professionals the right to abandon or create alternative solutions to the portal that once explained who they are, what they do and what work they’ve done? The answer is, “NO.” If you want to be taken seriously, you have to have a professional web presence — PERIOD. Uses your social properties to show your subject matter expertise, but always have a professional site.

2. Manage Client Expectations: Whether you are a consultancy of one or a firm of 40, your clients are the life’s blood of your business; you need them in order to thrive. This year, the biggest lesson I learned about those who put the roof over my head is to manage their expectations. I am a doer and always strive to go above and beyond the call of duty for my clients. While this is good, it can also set false — unrealistic — expectations of just what we can do and the time in which we can do them in. The first thing you should do when you acquire a new client or project is to create a plan of action regarding what exactly can reasonably be achieved in a given amount of time.

3. Set Boundaries: This ties into managing client expectations. No matter what, you’ve got to keep scheduled hours. If you get into the habit of answering your emails at 2AM and on the weekends, your clients are going to expect you to do this. It’s not such a great thing when you need a weekend of R&R.

4.Toot Your Own Horn: When you do something well and it’s successful, you have to talk about it. It’s hard to talk about ourselves, but we have to. It not only showcases our abilities for future clients and perspective partners, it also shows how our business grows and develops. By tastefully tooting your own horn, you bring in new business and open new doors for yourself.

5. A Litte PR Is Good For Everyone: As we must toot our horn, it’s always good to have the spotlight shined on us once in awhile. At least once every 4-8 weeks, I speak on a panel, lend an expert opinion or I guest blog for another website. This not only shows my expertise in fashion and retail, it also establishes credibility to my clients, allowing them to treat me as a business adviser, not just a marketer. This perception is crucial for building long-lasting, fruitful relationships with clients and partners.

3 Things You Don’t Have To Do:

1. Deal With Abusive Clients: I am going to be the first person to tell you that you don’t have to accept abuse from your clients. If you have a client who is verbally abusive to you or your staff or makes demands and doesn’t expect to pay for the time required to make those demands happen, nip that problem in the bud quickly. If the problem persists, you may have to divorce the client.

2. Chase New Business: I’ve made a policy this year that when it comes to new business proposals; after an initial phonecall or in person meeting, I provide a proposal for the requested services. In my proposals, I will not lay out any of my ideas (they are my intellectual property and that’s what you’re paying me for). If a client can’t make up their mind as to the proposal I’ve provided, I have them put me on retainer in order to continue assessing their needs. I believe that professionals spend too much time chasing new business. Keep this process streamlined.

3. Publish Your Client List: Publishing your current client list is like telling all your direct and indirect competitors to go solicit your clients. You don’t have to do it, that’s what case studies are for!

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MarC JacobS - ''NY FashioN ShowS'' Fall 2011 .... LovE MJ

2011-02-15T13:04:00.000-08:00

~~'' Marc Jacobs ''~~

There are a few components vital to a Marc Jacobs show that everyone likes to analyze intently. First is the set. Designed by Stefan Beckman, this season's looked like a French boudoir, with padded columns lit pink, mirrored floors, and violin music in the background. When the show began, the columns turned a bright and shiny white.

Next, you need celebrities. This year's front-row set included Martha Stewart; Josh Duhamel and his wife, Fergie; Leighton Meester; and one of the designer's muses and best friends, Sofia Coppola (who looked amazing in a maroon, short-sleeve knit sweater, slim black pants, and the Louis Vuitton shoes she designed herself in a collaboration with Jacobs). It was not the usual big parade of stars, but Jacobs was competing with the Grammys and the BAFTAs. Then there is the music: Marilyn Manson's "The Beautiful People" blared on repeat as the models stomped down the runway and Josh Duhamel bobbed his head and sang along enthusiastically.

Finally, it's time to look at the clothes. The models wore shiny, heavy boots with minimal makeup and super-sleek, straight ponytails. Sex (or sex clothes) is obviously on Jacobs's brain, at least according to his shoes: cordovan sex brogue, snuff suede snow boot, and snuff suede galosh. Jacobs played with fabrics — he made rubber look like sequins, sequins look like fur, and so forth. The clothes were body-conscious and ladylike (most of the pencil skirts went well past the knees) but retained the twisted glamour we've come to expect from Jacobs. Everything was tight and stiff, a far cry from last season's loose and flowing dresses. This Marc Jacobs woman, like many before her, is not sexy in an obvious or vulgar way; her clothes are tight, but they don't reveal much skin. It'll take time to process this show, but we're already dreaming about owning wide-legged polka-dot trousers made from thick, heavy navy wool, and amazing peplum jackets.

BACKSTAGE

COLLECTION

Vera Wang - ''NY FashioN ShowS'' Fall 2011 RTW

2011-02-15T12:34:00.000-08:00

~~VERA WANG~~

Wang was a senior fashion editor for Vogue for sixteen years. In 1985, she left Vogue after being turned down for the editor-in-chief position currently filled by Anna Wintour and joined Ralph Lauren as a design director for two years. In 1990, she opened her own design salon in the Carlyle Hotel in New York that features her trademark bridal gowns.

Wang has made wedding gowns for many well-known public figures, such as Chelsea Clinton, Karenna Gore,Ivanka Trump and news reporter Campbell Brown. She has made wedding gowns for celebrities ranging from artists such as Alicia Keys, Mariah Carey, Victoria Beckham, Avril Lavigne, Jennifer Lopez to actresses such asJennifer Garner, Sharon Stone, Sarah Michelle Gellar, Hilary Duff, Uma Thurman, Holly Hunter, Kate Hudson, and among various other celebrities.

She has designed costumes for figure skaters, including Nancy Kerrigan, Michelle Kwan and Evan Lysacek. Silver medalist Nancy Kerrigan wore a unique design of Vera's for the 1994 Olympics. She designed the two-piece uniforms currently worn by the Philadelphia Eagles cheerleaders.

Wang's works have often been referenced in popular culture. In the Sex and the City TV series, Charlotte York found Wang's wedding dress to be the perfect wedding dress, and wore it for her wedding to Trey MacDougal. In the Sex and the City movie, Vera Wang was featured amongst the bridal gowns Carrie Bradshaw wore in her Vogue photo shoot. In the movie Bride Wars, Anne Hathaway and Kate Hudson both wore custom-made Vera Wang gowns.Vera Wang's design was referenced in the NBC television show The West Wing in the episode, The Black Vera Wang.

Wang has expanded her brand name through her fragrance, jewelry, eyewear, shoe and houseware collections. On October 23, 2001, her book, Vera Wang on Weddings, was released. In June 2005, she won the CFDA (Council of Fashion Designers of America) Womenswear Designer of the Year. On May 27, 2006, Wang was awarded the André Leon TalleyLifetime Achievement Award from the Savannah College of Art and Design.

In 2002, Vera Wang began to enter the home fashion industry and launched The Vera Wang China and Crystal Collection, followed by the 2007 release of her diffusion line called Simply Vera, which are sold exclusively by Kohl's.

Wang was inducted into the U.S. Figure Skating Hall of Fame in 2009, and was honored for her contribution to the sport as a costume designer.

Twenty years after opening her first bridal boutique, Wang was awarded the Leadership in the Arts Award by the Harvard-Radcliffe Asian American Association. She accepted the award on April 17, 2010 at Identities, the Harvard association's annual charity fashion show.

RAD by RAD HOURANI - ''NY FashioN ShowS'' Fall 2011 RTW

2011-02-15T12:26:00.000-08:00

~~RAD by RAD HOURANI~~

Rad Hourani is a fashion designer and visualist. He was born in 1982 in Jordan from a Jordanian father and a Syrian mother. When he was 16 years old, he moved with his family to Montreal (Canada) where he completed his high school studies. Shortly after his graduation, he started scouting for a modelling agency and eventually worked full time as a stylist. He moved to Paris in 2005, where he designed his first clothing collection. It is also in Paris that he launched his namesake label for a debut show on October 2007 at age 25.

While the Rad Hourani line functions as a laboratory, and experiments with new shapes and fabrics in a couture-like approach, the "RAD by Rad Hourani" collection focuses on styles and silhouettes of the same unisex signature look offered in different materials and a more casual transformable fit. Hourani forgoes the biannual, seasonal fashion calendar with collections identified only by their sequential number. Both unisex lines are sold in the same stores by retailers such as Seven New York, Podium (Moscow), Antonioli (Milan), Daily Projects (Seoul) Maria Luisa at Printemps (Paris), Luisa Via Roma (Florence), Midwest (Tokyo), Joyce, and I.T (Hong Kong).

Rad Hourani has been interviewed by Interview Magazine, French ELLE, Canadian ELLE, 160g Magazine, Lurve Magazine, Paper Magazine, AmericanELLE, and more. He also assisted in the curation of the N°11 edition of Prim Magazine along with A.F. Vandevorst, Ohne Titel, BLESS, Romain Kremer, and editor in chief Kristin Prim. Editorial credits include Dazed & Confused, WWD, Love Magazine, V Man, Mykromag, Vogue, S Magazine, and i-D Magazine.

Gender-agnosticism is the driving conceptual direction in Rad Hourani's work as all of his products are specifically designed to be unisex.

IntervieW - CALLISTI - ''For the most beautiful''

2011-02-06T23:57:00.000-08:00

CALLISTI

INTERVIEW

Thank you Ms. Muller for being with me today...

1. Myra: In your earlier years, how did you decide that you eventually wanted to become a designer?

I started creating and sewing at the young age of 13. I studied graphic design but from the beginning on I used every free minute to design clothes... 19 years old, I presented my first collection successfully in an avant-garde fashion shop in the Viennese 1 District. My big and very successfull career started in 2007 with launching my label CALLISTI.

2. Myra : What inspired you to get into Fashion Design?

When I started I designed and sewed clothes for myself, friends and people around me. In this time you could not get any funky, outstanding designed and well-fitting figure-hugging clothes in my hometown Vienna in

Austria

so I decided to create and produce it by myself!

3. Myra : Martina Muller as a child …. As a woman?

As a child I always wanted to be an adult... to be independent & self-contained... wanted to do my own thing... never really needed help of my parents... and this kept being the same way until now.

4. Myra : How do you intend women to feel when wearing Callisti labeled clothing?

The CALLISTI style emphasizes the female body and its lines. Bringing out each unique woman‘s own femininity, not disguising it, it is a request to focus and bring out the advantages of the female body. CALLISTI is Greek origins. “KALISTE”, means: “For the most beautiful“. This is how a woman should feel while wearing my creations.

5. Myra : Describe in some words - the values of the brand ‘’Callisti’’.

CALLISTI focuses on Prêt-à-porter / Ready to Wear collections and since 2009 as well on the Couture-clothing-line that shows elegant an stylish evening dresses. The CALLISTI style is feminine, tailored, enhancing & sexy but always with a noble, classical touch. A dress is a gown to me who combines a romantic imagination and a passion for glamour with business sense. Every single piece, whilst never being to outrageous is essentially all about sensuality and feminine power.

6. Myra : Describe your philosophy about the art of fashion.

My vision is to be recognised as a design driven and inspiring global brand. Based on loyalty, honesty and long-lasting relationships the company aims to be a well respected player in the industry. The goal is to achieve international acclaim and commercial success in boutiques around the world. Started last year I am planning to sell my collections to appropriate stores around the globe. At the same time I am keen to retain the exclusivity of the brand, so I have limits of the production of each piece.

7. Myra : What about fashion as a business?

It is a lot of work, you need to love what you do and always give 100%... you must hang on than it is possible.

8. Myra : I saw ‘’Callisti’’ on some important shows in the world , like NY Fashion Week, London Fashion Week, Paris Fashion Week . Can you tell me the differences between these markets?

New York is more casual and wearable... it is all about money, you must sell what you produce! Paris & London are absolutely crazy... the more freaky & funky the design the better is the chance to be seen & successful.

9. Myra : Your favourite Fashion Week was…?

I prefer New York Fashion Week and also Vienna Fashion Week as an upcoming successful fashion-event.

10. Myra : Your favourite outfit by ‘’Callisti’’…

Is the scandalous ripped dress... it is a leather-dress with cut-outstyle.

11. Myra : ...your inspiration?

I get inspired mostly from travelling, the people on the streets, movies, different cultures, magazines, on fairs..

12. Myra : How do you put your chosen colors together?

Nude or green mixed up with grey, beige or brown is a must this summer.

13. Myra : Name 3 things that inspired you in your latest collection….

Gladiators, Space-Shuttle-Uniforms, the suit of armor.

14. Myra : When you create something, what goes through your mind?

The most important thing for me always is not to encase and cover someone than to ctothe someone... emphasizing the female body and its lines.

15. Myra : If you could do anything else, what would it be?

I really love and also do photography. If I would be able to I would probably be a singer ;-)

16. Myra : What for you is exciting in fashion now?

I think it's exciting that nowadays you can wear pretty much everything as soon as it is combined well & with taste... there are all different kind of looks and styles … a rock´n roller also can look great just as well as a super-diva in a figure-hugging costume.

17. Myra : Are there any designers, past or present, that you would have liked to work with?

AF Vandervorst, Tom Ford, Yigal Azrouël, Marc Jacobs, Rick Owens.

18. Myra : What skills do you need to be a fashion designer?

What u need to have is a an outranging sense for design, creativity & style.... u need to have the right feeling for what people like to wear in 2 years and what colors will be hip... you need to know what styles are fitting good together and what are no-goes... you need to have endless new great ideas and be able to implement them...

19. Myra : What do you do during the day?

Creating, designing, producing.

20. Myra : The best place for shopping is…

New Nork.

21. Myra : Your passion is…

Designing clothes.

22. Myra : Do you think that fashion blogs are important? Why?

Definitely because its a lot easier, faster & cheaper than going to the store and getting some magazines .. turn on your computer and brows!

23. Myra : The best moment of the day…

The first hours after waking up... than I’m full of 100% energy.

24. Myra : Finally, do you have any fashion advice or styling tips you could give to our readers? If we invest in one thing this season, what should it be?

Totally hip is the mix of strong but fine materials like lamb nappa leather in combination with light and flowy silk-chiffon pieces of clothing.

Thank You

Myra

Martina Mueller

BiograpgY

Born in 1975, in Vienna, Martina Mueller has arrived enthusiastically on the fashion and design scene after several years. She started creating and sewing at the young age of 13 for her friends and family. At 19 years old, she presented her first collection successfully in an avant-garde fashion shop in the Viennese 1 District. Then at 23, at the end of her university studies as a graphic-designer, Martina Mueller went to Miami and New York, where she derived the influences for her next collections. Her inspirations came from the diversity of the people, the Broadway theaters and the art and architecture. The elegance and simplicity of the architectural landscape, glamourized by mirrored glass and classical lines, with elegant, ornate details shows up impressively in her latest work.

In January 2007 Martina Mueller launched her label "CALLISTI" and opened up her first store in Vienna. She is the Creative Director, the heart and the brain behind CALLISTI. Her unique sense of aesthetics has already earned her a distinguished place in the fashion business nationwide and everything she produces reflects her exclusive approach to elegance. She has a deep understanding of woman’s form and shape and there is a huge amount of integrity in her work. The ambition behind CALLISTI is to evolve and develop the distinctive design universe reflecting Ms. Muellers unique style.

In January 2007 Martina Mueller launched her own label CALLISTI and in the very same year she opened her first store in Vienna. The designer focuses on Prêt-à-porter / Ready to Wear Collections. In 2009 she broadened her range by designing her first Couture Line, the “Luxury Couture Line” that from now on will re-emerge annually. The designer kept a collection in mind that is meant to embody timeless elegance and modern sensuality! Within the last 3 years and with each new collection the company and reputation have grown considerably! The store has seen each collection evolve with ever more ingenuity, reinforcing her unique brand of modern couture.

The label is extremely well featured in the media, both on tv, and in all renowned Austrian magazines and newspapers. Furthermore Martina Mueller is dressing famous austrian and german actresses, singers and topmodels like Katrin Lampe, Lena Gercke, Gitta Saxx, Lena Reichmuth, Sabine Petzl, Lilian Klebow und lots more. Most recently Martina Mueller presented her Label CALLISTI at the Vienna Fashion Week and the LUXURYPlease Exhibition.

Martina Mueller’s vision is to be recognised as a design driven and inspiring global brand. Based on loyalty, honesty and long-lasting relationships the company aims to be a well respected player in the industry. The goal is to achieve international acclaim and commercial success in boutiques around the world. Starting from now Martina Mueller is planning to sell her collections to appropriate stores around the globe. At the same time the designer is keen to retain the exclusivity of the brand, so she limits the production of each piece.

~~Collections~~

Creme

Robes

Blue

Glamour

Urban-Chic

Couture

Zuccabar's Concubine I

Zuccabar's Concubine II

Venezia Drama Fashionista

Summer 2011 PrevieW

Sito Web:

http://www.callisti.at

Posizione geografica:

Lerchenfelder Straße 92
Vienna, Austria, 1080

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11 - Steps For Fashionable Success In 20-11

2011-02-05T12:21:00.000-08:00

Fashionable Success

''This has been a week for catching up, checking in and coordinating. After reviewing all of the emails I saved six months ago to follow up on, I realized that the most common question I’ve been asked in 2010 is: “How do I become a success in the fashion industry?” The question came from bloggers, designers, students and professionals — individuals who wanted to become social media consultants, start an agency or become the next top blogger — they all had voices that wanted to be heard.

Here are my 11 insights for moving towards a more successful existence in the fashion industry in 2011 — in no particular order:

1. LOVE: You have to LOVE the what you do. You have to LOVE your business, your blog, your company and your talents. LOVE is the only constant through the ups and downs you’re going to experience as your move forward in your life and career.

2. LOYALTY: A successful business is built on LOYALTY. If someone helps you move forward, seize the opportunity to help him or her when you’re in the position to return the favor; do it no questions asked! Be cautious about burning bridges; as you grow older, you’ll find that rebuilding those bridges becomes harder and harder to do. But remember, never allow kindness and LOYALTY to be mistaken for weakness. Stay away from relationships that contain one way streets, no reciprocity and parties who think your kind intentions make you a door mat.

3. GUT: You’ve got to trust your GUT — the inner core of your being that contributes to your success. Unfortunately, we sometimes give our LOYALTY to the wrong person or alliance. Learn from these mistakes; if your GUT tells you no, stirring those familiar feelings of deceit or anxiety, move gracefully and swiftly away. This is a necessary art to master in your personal and professional worlds.

4. PASSION: Closely interwoven with LOVE, you need PASSION. Do you know how Margiela was inspired by 17th century Japanese footwear? Do you find that website code creates fashionable, poetic haiku? Do you Tumblr towards ecstasy in search of fashionable online content? That PASSION is fueled by your LOVE of fashion. That PASSION enables you to stop following trends in fashion and business and become an expert — a person who is a trendsetter and adviser within a specific niche.

5. SELF: Can you remove yourself and analyze a problem from a non-biased point of view? Do you follow the latest trends that the Internet and magazines are raving about, or are the trends they’re introducing already old in your mind by the time they’ve reached your ears? Learn to transcend the now — stop living your life in perpetual beta or real-time; take some time to focus on teaching your SELF to transcend being reactionary and become a visionary. The evolution of SELF is something that only you can do.

6. MARCH: You have to MARCH to the beat of your own drum. It’s important to cultivate this practice, as opposed to mindlessly marching along with the masses. Working on SELF will help you MARCH with confidence on your path. I would also recommend taking up a Yoga practice of your choice.

7. RISE: A few years ago, I experienced career epiphanies through slight intoxication with a well known figure in technology (It was SXSW – you kinda have to drink in Texas). Not realizing the impact and truthfulness of the conversation until later, I’d like to share it now.

This person told me, “Macala, cream rises to the top. Stop paying attention to your perceived competition, because you know what? It’s exactly what I said, it’s your perception. Go create your own world through the content you produce. Tell your story and your industry’s story from your perspective. If you’re right, you’ll RISE. The people you can’t get to to will come to you.”

8. INVEST: I’ve always said that FashionablyMarketing.Me and my other properties were companies or ideas built on Open Source and Broken Dreams. There’s a commonality in everyone that works for any media property or company of mine. They love fashion and they’re hungry. Their PASSION drives them to work for what they ultimately want. What’s more, open source software and social platforms enabled me to find them.

Once I found them, I got to know them, and interestingly enough, found that each of us had a story that had caused our lives to shatter in some way; leaving us with broken dreams and hearts. But our PASSION and sense of SELF caused us to rebuild and MARCH towards our dreams. I’ve INVESTED in every partner or employee related to my business. I’m a firm believer in the “hire for attitude, train for skill” approach. All that glitters is not gold; it’s better to mold what you need than to find a pre-made, perfect (or what seems to be perfect) person to fill a role.

9. RELIEVE: Sometimes after we’ve INVESTED, we realize we’ve made the wrong choices. It’s okay — to err is human, to forgive is divine. But once you realize that you’ve made an error, you have to RELIEVE that situation. In order to grow the right way, hire people and partner with other companies slowly and smartly. Build long term relationships instead of one night stands. If you make a mistake, dissolve the relationship quickly and tactfully.

10. RISK: Sometimes you have to trust your GUT and take a RISK — whether calculated or simply crazy. If you don’t investigate or implement those ideas you just have a hunch about or that idea that took you from your sleep at 2AM on Tuesday, you can miss valuable opportunities! The Internet is a digital experimentation playground. Go for broke – why do you think VCs invest in so many technologies?

11. FREE: I hate the model of FREE, but in paying your dues, you are going to do things for FREE. But here’s the key to FREE: always do things for FREE or for profit, but never do them for cheap. After you’ve paid your dues, make sure you get your value. ''

by Macala Wright

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Chanel - Reflect your stYle with thE Chanel Mirror Collection

2011-02-03T14:15:00.000-08:00

CHANEL

...like...like...like...like! Maison Chanel ... new sunglasses stYle.... carui femei ii lipseste ''oglinjoara'' din poseta cand nu mai simte gustul ''rosu'' al capsunilor de pe buze ... Eh...Maison Chanel ne surprinde in mod placut si a creat ochelarii de soare cu oglinjoara ascunsa ''in piele'' ... montata in lateral :) Linea propusa pentru SS 2011 cuprinde 5 variante in culori diferite...

.....where...? Chanel Boutiques! :) Like...like...like...YaY

Le fashioniste sempre in tiro e alla ricerca di prodotti esclusivi non potranno farsi sfuggire questa chicca della Maison Chanel. Un bellissimo paio d’occhiali da sole con specchietto a scomparsa montato sulla stanghetta e rivestito di pelle trapuntata, la stessa usata per le borse. La linea, proposta per la primavera/estate 2011, comprende cinque varianti colore e saranno in vendita presso le boutiques Chanel.

...Have a nice evening!| mYra |

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