Santa Monica Marketing, SEO & Public Relations

"Advertisers, Agencies Need a Better Understanding of Our Feisty, Evolving Generation"

noreply@blogger.com (SantaMonicaMarketing) — Mon, 26 Jul 2010 15:00:00 +0000

In keeping with our theme here of this economic phenomenon of 78 million baby boomers in the U.S. spending $2.3 trillion + dollars annually - and what marketers need to understand about them. Here is an excerpt from Ad Age Article by Judann Pollack

"Nielsen said that boomers in 2010 will account for approximately 38.5% of all dollars spent on consumer package goods such as diapers (the baby variety, not the adult variety), toothpaste and laundry detergent. We account for 40% of customers paying for wireless services and 41% of customers paying for Apple personal computers. And, apparently, we account for a lot of booze sales. "Alcohol is a bigger part of [boomers] lives," said Nielsen Senior VP-Research Doug Anderson. "They aren't going to just stop."

What can I say? I'm doing my part.

The point is, with apologies to Dylan Thomas, we boomers aren't going to go gentle into that good night. This generation is unlike any other. We are feisty and we are fighters. The words "getting old" aren't even in our lexicon.

So you can keep the denture creams thanks; I'll buy the collagen creams, toning shoes and Spanx."

Ad Age Article July 20, 2010
http://adage.com/columns/article?article_id=145006

Ad Age Article July 19, 2010 - Youth Audience Losing Dominance, Boomers Take Their Place

noreply@blogger.com (SantaMonicaMarketing) — Tue, 20 Jul 2010 05:08:00 +0000

Nice to see boomers finally getting the respect they deserve in the marketing world. Ad Age published great article today about Youth Losing Their Dominance, and they should, they don't have the money boomers have acquired. Since boomers control 70% of the U.S. wealth, buy 80% of luxury travel, 8 out of 10 own their own homes, buy 7 cars over the age 50 and 40% will move upon retirement and boomers spending 15 hours per week online - they are large and in charge - 78 million of them in the U.S.

Nielsen: This Isn't Your Grandfather's Baby Boomer Youth Audience Lose Dominance http://bit.ly/dpQZrM

Baby Boomer Brands

noreply@blogger.com (SantaMonicaMarketing) — Mon, 19 Jul 2010 03:48:00 +0000

Good Boomer article in Ad Age earlier this year. They list the Boomer Brands: Do
you recognize, have brand loyalty to these brands, and buy these brands?

Harley Davidson
Levis
Coach
Clairol
Club Med
Facebook
Frye Boots
Saturday Night Live
Absolut Vodka

Pepsi
L'eggs
Beatles
Noxema
Slinky
Volkswagen

The 78 million boomers in the U.S. made these brands!

Baby Boomers Are On Line 15 Hours Per Week

noreply@blogger.com (SantaMonicaMarketing) — Thu, 08 Jul 2010 04:27:00 +0000

Baby boomers are online 15 hours per week according to Harris Interactive Survey in December 2009. That's more time than teenagers - which is 13 hours per week! Baby boomer spend more time and money online than any other generation. Additional stats from Pew Research Study:

69% get their news online
70% buying product online
50% banking online
48% are conducting job-related research

Advertisers and marketers reach boomers online with media buys on Navigate Boomer Media, largest boomer online source and ad network.
http://navigateboomermedia.com

Marketers and Ad Agency's Target Baby Boomers (Ages 46 - 64) to Increase Revenue

noreply@blogger.com (SantaMonicaMarketing) — Sun, 27 Jun 2010 20:29:00 +0000

As marketers, brands and agencies look for new revenue streams they are turning their eye to the boomer consumer according to AAF.

Here are 10 Boomer Consumer Facts:

There are 78 million boomers in the U.S.
Boomers spend 15 hours per week online -
Boomers purchase 7 cars on average over the age 50
Boomers purchase 80% of luxury travel
8 of 10 Boomers own their homes
By the end of 2010 - 40% of the U.S. will be boomers
Boomers control 70% of the U.S. Wealth
Boomers buy for 3 generations - children, themselves, for their parents
Boomer women make 80% of the household purchase decisions
Boomer spend 3x as much online then other demographics (travel, concerts, gifts)

Is Your Brand Targeting the Boomer Consumer?

Sources:
Harris Interactive December 2009
Pew Research
Yankelovich
Census Bureau

Navigate Boomer Media, The Source for Reaching Boomers Online
http://navigateboomermedia.com

Navigate Boomer Media, Largest Boomer Online Ad Network

noreply@blogger.com (SantaMonicaMarketing) — Tue, 15 Jun 2010 06:32:00 +0000

Navigate Boomer Media is now the largest boomer online ad network with 118 boomer focused sites delivering 107 million monthly unique visitors and 1.5 billion page impressions.

We work with Ad Agencies, Digital Agencies, VP's Marketing and Brand Managers targeting the lucrative boomer online.
Boomers control 70% of the U.S. Wealth, buy 80% of the
luxury travel and purchase 7 cars over the age 50.

Advertising Sales:

New York - Nora Gervais 424.239.6242

Mid-Atlantic - Bill Lage 424.239.6264

Mid-West - Tom Brookover 424.238.2159

Western Region - Capri Inge 424.239.6266

Travel & Tourism - Jean-Luc Valentin 424.239.6247

Roger Stallard, EVP - rstallard@navigateboomermedia.com
Kyle Murphy, COO - kmurphy@navigateboomermedia.com
Nancy Shonka Padberg, CEO - npadberg@navigateboomermedia.com

Navigate Boomer Media
www.navigateboomermedia.com

info@navigateboomermedia.com

8 Linkedin Benefits

noreply@blogger.com (SantaMonicaMarketing) — Mon, 07 Jun 2010 00:30:00 +0000

Linkedin is a powerful professional networking tool. Linkedin has million users, it serves virtually every industry and profession. It has 12.5 million small business users alone. Joining a network like LinkedIn is simple, but turning it into a powerful networking tool takes a bit of savvy. Here are 8 Ideas and Benefits for using Linkedin as a professional network:

1. Create a Compelling Profile, Make it clear what you've done in your career. Show results.

2. Build Your Network, Connect with others who share your professional interests and can help you meet your goals.

3. Get the Most from Your Network, Ask and Answer Questions, recommend and introduce colleagues.

4. Increase Your Credibility and develop credibility, looks better to have a strong presence.

5. Brand Yourself, its important to develop your own personal brand, a strong presence reinforces.

6. Find People in Business, re-establish relationships with former colleagues, employees.

7. Help Others, best way to success is to help others, they won't forget you. Connect with them, Link with them and Recommend if appropriate.

8. Get to Know a Company - using Linked in Search to learn about a company and its employees is better than a Google search.

Personally, I don't connect with everyone, my preference is that I have met them and or done business with them. It took me 5 years to build over 500 connections, I attend many events, am a guest speaker or am a panelist at conferences and have connected with many of my colleagues and clients over the years. Whether you are conducting industry research, connecting with colleagues or acquiring new customers - Linkedin is the best professional social network around!

Nancy Shonka Padberg Linkedin Profile
http://www.linkedin.com/in/nancy1

Boomer Venture Summit - How to Finance Your Start Up? June 15, 16, 2010 in San Jose

noreply@blogger.com (SantaMonicaMarketing) — Sat, 29 May 2010 22:43:00 +0000

How to Finance Your Start Up is just one of the many topics covered at the Boomer Venture Summit in San Jose on June 15 & 16, 2010.

Meet the Crossroads of Market Opportunity, Entrepreneurial Talent and Leading Investors: The Power of the 40+ Market.

America's 78 million boomers mean business! This exciting one-day event brings together entrepreneurs, venture capitalists, marketers, and thought leaders in a unique, rich forum that supports innovative, emerging businesses.
HIGHLIGHTS

The top VC's investing in this market

Leaders from the largest U.S. non-profit organizations in aging

Finalists in the 2009 Silicon Valley Boomer Business Plan Competition

Authors, VC's and "Influentials" Luncheon

Summit Agenda and Details

http://www.scuboomerventure.com/index.html

Receive 20% Discount with MPR10 Code when Registering

Navigate Boomer Media - Largest Boomer Online Ad

Network with 119 sites and 112 million unique is a proud

sponsor of the Boomer Venture Summit.

http://navigateboomermedia.com

Best Boomer Towns, Best 21 Towns to Retire or Relocate in the U.S.

noreply@blogger.com (SantaMonicaMarketing) — Mon, 24 May 2010 05:15:00 +0000

You are a Boomer if you were born between 1946 and 1964. You are stylish, active and resourceful. You are searching for less stress and more living, you may be an empty nester, you prefer less traffic, fewer taxes and more fresh air and exciting activities! There are no rocking chairs in your future - you prefer pilates, hiking, biking, volunteering, wine club, book club, university classes, surfing the web, telecommuting, yoga, golf, tennis, walking your dog and plenty of social activities.

Grab your Blackberry or iPhone and schedule your week!

The 21 U.S. towns have the following key criteria: excellent health care, university, airport access, fine dining, low crime, cultural activities, beautiful weather, active lifestyle, average cost of living and a range of home sizes and prices.

Each Town Page You Will Find:

Live Weather Feed
Live News Feed
Facts and stats
Video

The team at Best Boomer Towns has gathered research from AARP, DEL WEBB, Money, CNN, Wall Street Journal and local Chambers of Commerce to bring you the relevant data you need for your decision. Spend some time on the site, look at the book section from Amazon.com, read blog entries and subscribe to the newsletter.

Each city has been chosen for the on-the-go active boomer. Every blog has been written to meet your needs and each book selected for your fabulous future! This is not your parent’s retirement.

More Info on the 21 towns
www.bestboomertowns.com

Email Founder & Publisher Nancy Shonka Padberg
nancy@bestboomertowns.com

Baby Boomer Facts

noreply@blogger.com (SantaMonicaMarketing) — Sat, 22 May 2010 04:49:00 +0000

Did you know.....

...8 out of 10 baby boomers (ages 46 -64) own their homes?

...baby boomers purchase 80% of the luxury travel?

...consumers purchase an average of 13 autos over a lifetime, 7 of them over age 50?

....age 50 + consumers control 75% of the U.S. financial assets?

....consumers over age 50 collectively hold $7 trillion in personal wealth?

...mature consumers account for 74% of prescription drug sales?

We Reach Boomers Online.

Navigate Boomer Media
http://navigateboomermedia.com
Largest Boomer Online Ad Network.

Navigate Boomer Media - The Best At Reaching Boomers Online

noreply@blogger.com (SantaMonicaMarketing) — Wed, 19 May 2010 00:28:00 +0000

Navigate Boomer Media is now the largest boomer online ad network with 116 boomer focused sites delivering 107 million monthly unique visitors and 1.8 billion page impressions.

We work with Ad Agencies, Digital Agencies, VP's Marketing
and Brand Managers targeting the lucrative boomer online.
Boomers control 70% of the U.S. Wealth, buy 80% of the
luxury travel and purchase 7 cars over the age 50.

Advertising Sales:

New York - Nora Gervais 424.239.6242

Mid-Atlantic - Bill Lage 424.239.6264

Mid-West - Tom Brookover 424.238.2159

Western Region - Capri Inge 424.239.6266

Travel & Tourism - Jean-Luc Valentin 424.239.6247

Roger Stallard, EVP - rstallard@navigateboomermedia.com
Kyle Murphy, COO - kmurphy@navigateboomermedia.com
Nancy Shonka Padberg, CEO - npadberg@navigateboomermedia.com

Navigate Boomer Media
www.navigateboomermedia.com

info@navigateboomermedia.com

Boomers Thinking About International Travel? Westside Travel Medicine & Immunizations in Santa Monica and West Los Angeles

noreply@blogger.com (SantaMonicaMarketing) — Fri, 14 May 2010 18:39:00 +0000

Baby boomers purchase 80% of the luxury travel in the U.S. If you are a boomer in Southern California planning a international trip, check in with Westside Travel Medicine and Immunizations. It was established by Robert Winters, M.D. after seeing a need for individualized pre-travel medical evaluations in the Santa Monica and West Los Angeles area.

Dr. Winters is Board-Certified in Infectious Diseases and Internal Medicine and has maintained a medical practice in Santa Monica since 1992. He is on staff at Saint John's Health Center and Santa Monica-UCLA Medical Center. He has over fifteen years experience preparing travelers for their international destinations as well as identifying and treating travel-related illnesses upon their return.

Dr. Winters understands that “a healthy traveler is a happy traveler” and strives to ensure that each patient receives the proper medical risk assessment and management prior to travel.

It is important to receive proper immunizations when traveling abroad in order to prevent serious illness. Westside Travel Medicine and Immunizations maintains a large supply of vaccines to help prevent the following diseases:

Hepatitis A – This common viral infection is acquired from contaminated food and water and is found throughout the world. Hepatitis A infection can cause fever, fatigue, nausea/vomiting, and jaundice. This illness typically lasts a few weeks to several months.
Hepatitis B – A serious viral infection that attacks the liver; acquired from blood, blood products or unprotected sexual contacts. It can lead to chronic liver disease, liver cancer, and death. Hepatitis B is found throughout the world, but is especially common in Southeast Asia, Africa, the Amazon River basin, and certain parts of the Carribean.
Influenza – This common and seasonal viral infection can cause wide-spread epidemics throughout the world. This illness lasts 1-2 weeks, causing fever, cough, weakness, headache, and many other possible complications.
Meningitis – A bacterial infection of the brain that causes fever, severe headache, nausea/vomiting and can be life-threatening. Seasonal outbreaks can be found throughout the world.
Pneumonia – A bacterial infection of the lungs that causes fever, cough, weakness, and shortness of breath. Pneumococcal disease is found worldwide and may be life-threatening for certain individuals (the very young, the elderly, and those with chronic health conditions).
Polio – A serious viral infection that can cause paralysis or weakness of specific body parts; sporadic outbreaks occur primarily in underdeveloped countries within Southeast Asia, Africa, and parts of the Middle East.
Tetanus – A serious bacterial infection that affects the nervous system causing painful muscle spasms, convulsions, and can be life-threatening. Tetanus can be found throughout the world,
Typhoid Fever – A common bacterial infection of the gastrointestinal tract that can cause persistent fever, headache, weakness, and loss of apetite; acquired from contaminated food and water and has a worldwide distribution.
Yellow Fever – A serious viral infection acquired from mosquito bites that can cause an influenza-like illness, severe hepatitis, and uncontrolled bleeding. Yellow fever is found only within sub-Saharan Africa and tropical South America. Westside Travel Medicine is a certified Yellow Fever Vaccination Center.

Westside Travel Medicine Site http://www.westsidetravelmedicine.com/

Best Boomer Towns, Best 21 Retirement Cities in the U.S.

noreply@blogger.com (SantaMonicaMarketing) — Mon, 10 May 2010 04:04:00 +0000

Best Boomer Towns http://bestboomertowns.com selected the best 21 retirement
cities and towns in the U.S. based on retirement criteria: good weather, reasonable
cost of living, university presence, airport access, culture, community, above average doctors per capita. The result, 21 best retirement places to live in the U.S.

From the Villages in Florida to Prescott, Arizona to Austin, Texas you will find live news feeds, real time weather feeds and a video on each of the towns. Many of the lists provided by Money Magazine or CNN or 100 - 200 long. Best Boomer Towns narrowed it down with details on each location.

Best Retirement Towns, Best Retirement Cities, Best Boomer Towns!
http://bestboomertowns.com

Advertising Available on the site as well as a Home Development Directory

Dr. Barton Goldsmith's New Book, "100 Ways to Boost Your Self Confidence" Book Party On May 20, 2010 Los Angeles

noreply@blogger.com (SantaMonicaMarketing) — Wed, 05 May 2010 16:44:00 +0000

My friend and colleague, Dr. Barton Goldsmith has a incredible new book out this month. One that can change your life. Join us at the Book Release Party at Firenze Osteria this month, details below.

"100 Ways to Boost Your Self-Confidence" is packed with
practical wisdom that is easy to apply. Dr. Barton Goldsmith shows you how to believe in yourself and how to become the kind of person whom others are drawn to believe in"

Marci Shimoff, New York Times best-selling author of
"Happy for No Reason"

Book is Available Now on Amazon.com
www.amazon.com

About Dr. Barton Goldsmith
http://www.bartongoldsmith.com/
Dr. Barton Goldsmith is a three-time award winning psychotherapist, a syndicated columnist and radio host, and a recognized keynote speaker. He has appeared on CNN, Good Morning America, Fox & Friends, CBS News, NBC News, and Beauty and The Geek.

Teen Art Reception at the Whole Foods Market on Lincoln/Rose Saturday, May 8 from 5 - 7 pm

noreply@blogger.com (SantaMonicaMarketing) — Mon, 03 May 2010 19:48:00 +0000

We are familiar with teens hanging around but teen art hanging

around in Whole Foods Market is something to celebrate. Artist

and instructor Marty Katon has transformed teenage lives

by showing them how to use oil paintings to express

themselves and build self-confidence.

The art classes and paintings are manifested by gifted, at risk, learning difference and handicapped students! The beauty of it all is that every painting is beautiful and successful, thus, every student gains equal self esteem.

Reception Honoring the Local Teen Artists
Saturday May 8 from 5 - 7:00 p.m.

All the paintings are available for sale with the funds going to the Virginia Park Teen Center. All the painting are in created with oil and are painted by teens from Venice, Santa Monica, LA, Inglewood, and other surrounding areas. The art work will be displayed until May 30.

About Marty Katon

Marty Katon has painted for close to forty years, earned his BA in Fine Arts at Ursuline College. He paints with English oils on linen canvas, uses three primary colors and translucent. His techniques of using large bristled brushes, cloth or knives to make hairs is what makes his art work masterpieces. He also creates painting for gifts and has private art classes. Learn more at 310.399.8701 www.katonart.us

About Virginia Park Teen Center Virginia Park Teen Center is in Santa Monica Directed by Carla Fantozzi. The Teen Center offers a variety of classes and activities for youth in High School and College. For more information please call 310.458.8688

Navigate Boomer Media, Largest Boomer Online Ad Network

noreply@blogger.com (SantaMonicaMarketing) — Thu, 22 Apr 2010 21:48:00 +0000

Navigate Boomer Media is now the largest boomer online ad network with 116 boomer focused sites delivering 112 million monthly unique visitors and 1.8 billion page impressions.

We work with Ad Agencies, Digital Agencies, VP's Marketing, Brand
Managers wanting to reach the lucrative boomer online. Boomers control 70% of the U.S. Wealth, buy 80% of the luxury travel and purchase 7 cars over the age 50.

Advertising Sales:
New York - Nora Gervais 424.239.6242
Mid-Atlantic - Bill Lage 424.239.6264
Mid-West - Tom Brookover 424.238.2159
Western Region - Capri Inge 424.239.6266
Travel & Tourism - Jean-Luc Valentin 424.239.6247

Roger Stallard, EVP - rstallard@navigateboomermedia.com
Kyle Murphy, COO - kmurphy@navigateboomermedia.com
Nancy Shonka Padberg, CEO - npadberg@navigateboomermedia.com

Website Publishers: 424.239.6277

info@navigateboomermedia.com

Additional information, Boomer news and Online news highlights:
http://www.navigateboomermedia.com/

Introducing a Smart and Savvy Magazine for Women Entrepreneurs! StarLee, Success on Your Terms

noreply@blogger.com (SantaMonicaMarketing) — Wed, 21 Apr 2010 21:41:00 +0000

Congratulations are in order for Publisher Star Lee Ladin and Editorial Director Dawn Mena. They have created an incredible robust and meaningful new magazine for women in business. Appropriate first cover image is Star as Rosie!

StarLee Magazine is dedicated to providing inspiration and valuable content for the reader. 'Just like women in Rosie's era, women uphold themselves, their community and country by sharing their gifts with the world' (Star)

This month features fitness personality Kathy Kaehler, GLASS Founder Kristine Olsen, Anzuri Founder Cynthia DeSoto, The Plug Nickel owner Dixie Vollmer, Navigate Boomer Media Founder and CEO Nancy Shonka Padberg and HINT Beverage Founder and CEO Kara Goldin.

Learn about the 5 Stages of Entrepreneurship, What's Hot in Books, Technology, Websites, Health & Beauty and Style! You will find advice on business management, health, work-life balance as well as insights and how to pursue your own success!

Get Your Very Own Subscription and Connect Here -
Website http://starleemagazine.com
Facebook http://facebook.com/starleemagazine
Twitter http://twitter.com/starleemag

Marketing to Boomers One Day Conference May 14, 2010 New York City

noreply@blogger.com (SantaMonicaMarketing) — Tue, 20 Apr 2010 16:54:00 +0000

Boomers are big business. More than 15 experts on the topic of marketing to the Baby Boomer generation (those born between 1946 and 1964) will share marketing strategies in a workshop at the Manhattan Marriott on May 14, 2010.

The workshop presentations will identify the importance of the 50-plus marketplace and educate marketers about the $7 trillion in personal wealth that is held collectively by people over the age of 50.

Control 70% of the U.S.Wealth
Boomers purchase 80% of luxury travel vacations
Purchase 7 cars on average over age 50
Purchase majority of health care and pharma products

Speakers include Brent Bouchez, Kevin Lavery,
Jerry Shereshewsky,
Adriane Berg, Helen Foster, Todd Harff,
Dr. Elaine Lyons, Ken Lyons,
Paul E. Johnson, Tom Mann, Pat Burns,
Kurt Medina and Steve Howard.

Marketing to Boomer Women Panel Presentation
using social media will be moderated by
Martin Diano, with panelists
Marva Goldsmith, Sandra Levitin and
Navigate Boomer Media CEO, Nancy Shonka Padberg.

The workshop program will cover topics relating to Boomer marketing, including marketing with social media, family and community issues, caregiver concerns, Baby Boomer trends and research findings. Sponsorships are available; contact Paul Johnson at pejconsulting@hotmail.com. Early bird registration - attend for $157 per person as a Boomer Authority member discount rate or $275 for two attendees http://www.beyondboomers.com/workshop.html

In addition to breakfast and lunch, each attendee will receive a copy of the book 77 Truths About Marketing to the 50+ Consumer and a copy of one of Harris's books – either After Fifty or After Sixty; both are described at www.beyondboomers.com.

Sponsored by Navigate Boomer Media
www.navigateboomermedia.com

3 Social Media Platforms for Marketing Vice Presidents

noreply@blogger.com (SantaMonicaMarketing) — Tue, 13 Apr 2010 16:03:00 +0000

Twitter - Microblogging site enables users to send "tweets" messages of 140 characters or less
Good for Customer Communication
Good for Brand Exposure
Okay for Traffic to your site
Okay for SEO

Facebook - Social networking where users add friends, post life or business events, share messages
Good for Engaging people and customer to your brand
Great for brand exposure
Good for building traffic to you site
Not good for SEO, little to no value

Linkedin - Social networking site for professionals
Okay for customer communication if start a group
Good for personal branding and professional prowess
Not good for driving traffic to your site
Increases SEO for individual and company

One Day Boomer Conference Manhattan May 14, 2010

noreply@blogger.com (SantaMonicaMarketing) — Sat, 03 Apr 2010 05:52:00 +0000

More than 15 experts on the topic of marketing to the Baby Boomer generation (those born between 1946 and 1964) will share marketing strategies in a workshop at the Manhattan Marriott on May 14, 2010.

Boomers Buy 7 Cars Over Age 50
Boomers buy 80% of Luxury Travel
Boomers Control 70% of U.S. Wealth

One Day Boomer Conference May 14, 2010
http://www.beyondboomers.com/workshop.html

Marketing to Boomers and Beyond Workshop May 14, 2010 in Manhattan

noreply@blogger.com (SantaMonicaMarketing) — Sun, 28 Mar 2010 23:12:00 +0000

Boomers purchase 80% of luxury travel vacations, purchase 7 cars on average over age 50 as well as most of the financial and health care products.

"The Boomer and Beyond generations are the most written-about age segment however, marketers continue to undervalue Boomer and Beyond consumers and therefore allow these consumers to make buying decisions with few marketing or advertising programs to gain their loyalty or favorable brand attitudes," Dr. Leslie Harris says.

Speakers include Brent Bouchez, Kevin Lavery, Jerry Shereshewsky, Adriane Berg, Helen Foster, Todd Harff, Dr. Elaine Lyons, Ken Lyons, Paul E. Johnson, Tom Mann, Pat Burns, Kurt Medina and Steve Howard. A panel presentation on marketing to Boomer women using social media will be moderated by Martin Diano, with panelists Marva Goldsmith, Sandra Levitin and Nancy Shonka Padberg.

The workshop program will cover topics relating to Boomer marketing, including marketing with social media, family and community issues, caregiver concerns, Baby Boomer trends and research findings. Sponsorships are available; contact Paul Johnson at pejconsulting@hotmail.com. Early bird registration - attend for $175 per person or $275 for two attendees http://www.beyondboomers.com/workshop.html

In addition to breakfast and lunch, each attendee will receive a copy of the book 77 Truths About Marketing to the 50+ Consumer and a copy of one of Harris's books – either After Fifty or After Sixty; both are described at www.beyondboomers.com.

Suspect Corporate Fraud? Where do You Find the Best Forensic Accountant?

noreply@blogger.com (SantaMonicaMarketing) — Wed, 17 Mar 2010 05:47:00 +0000

You have that sick feeling in your stomach? The Association of Certified Fraud Examiners estimates that employee fraud and abuse costs U.S. organizations nearly $1 trillion a year. Fraud Solutions is your number one source for preventing, detecting and investigating fraud.

John Tonsick

www.fraudsol.com

Fraud Investigation

Anti-Fraud Programs

Fraud Risk Assessment

Anti-Fraud Controls

Fraud Incident Response Plans

Keynote Speakers

Training

Fraud Awareness

Internal Controls

Fraud Risk Assessment

Fraud Investigation

John is hired by the top U.S. corporations for detecting fraud and preventing fraud.

Marketers & Ad Agencies Looking for a Boomer Digital Ad Network

noreply@blogger.com (SantaMonicaMarketing) — Wed, 17 Mar 2010 05:40:00 +0000

Marketers who are trying to reach the healthy, wealthy boomers - all 78 million of them. Navigate Boomer Media, the largest boomer digital ad network now represents 115 boomer websites with 112 million unique monthly visitors. The sites combine for over 1.4 billion page impressions.

Navigate Boomer Media Website:
www.navigateboomermedia.com

ASHLEY FORCE HOOD ‘NEWSMAKER’ GUEST ON THE RACE REPORTERS RADIO SHOW; WEDNESDAY, MARCH 17, 7 P.M. ET

noreply@blogger.com (SantaMonicaMarketing) — Wed, 17 Mar 2010 05:35:00 +0000

Ashley Force Hood, the first woman to win drag racing’s most important Funny Car event and one of America’s most popular drivers, will be the Newsmaker of the Week on The Race Reporters radio show, Wednesday, March 17, 7 p.m. EDT, on www.PowerUpChannel.com.

Force Hood finished second in last season’s NHRA Full Throttle standings, with two wins in the Castrol GTX Ford Mustang. One of those victories came at the U.S. Nationals, the series’ most prestigious race. The daughter of 14-time Funny Car champion John Force also advanced to six other final rounds and had six No. 1 qualifying runs. She was NHRA’s top rookie in 2007.

This will be Force Hood’s second appearance on The Race Reporters, the top-rated program on the PowerUp Channel.

More at www.bestboomertowns.com

Vibrantnation.com Women are Going to Red Mountain Resort and Spa in Fabulous St. George, Utah!

noreply@blogger.com (SantaMonicaMarketing) — Sun, 14 Mar 2010 20:21:00 +0000

Join VibrantNation.com for a 3-night “Destination Spa Retreat” at the luxurious Red Mountain Resort and Spa in the legendary “Red Rocks” region of southern Utah (near Zion National Park and only 90 minutes from Las Vegas) for 4 days and 3 nights of exercise, reinvention, conversation, great food, and relaxation.

You will be joined by up to 24 other VibrantNation.com members and VibrantNation.com Senior Strategist Carol Orsborn, Ph.D., author of 16 books on women’s personal and spiritual development. Carol will lead you through her unique “The Art of Resilience Workshop,” designed as a guided path for Vibrant Women to acknowledge the lessons and strength life has given them and to envision the ways to use that resilience in the years ahead.

A unique part of the retreat is gaining the interaction, support and good company from other Vibrant Women. Because activity on VibrantNation.com teaches us that women can serve as the best source of information, guidance and support for other women like them, we will build in time (at meals and otherwise) for you to engage and encourage each other in the discoveries you make at Red Mountain and beyond.

And the Retreat is being held at what the New York Times called “the quintessential adventure spa,” where VibrantNation.com members will have a choice of all free spa/exercise activities, ranging from:
- Morning meditation classes
- Guided morning hikes in next-door Snow Canyon State Park
- Yoga, Tai Chi, Qi Gong, and Zumba classes
- Core conditioning and stretch classes
- Use of all gym facilities, including indoor/outdoor pools, walking trails, bikes, strength/cardio studio
- Makeovers
- Staff talks on special topics and cooking classes/demonstrations
- Other custom fitness/adventure opportunities are available for additional fees

Red Mountain also houses the Sagestone Spa/Salon, and all Vibrant Nation guests will receive a $100 spa credit to be used towards any spa treatment, including:
- Massages and body treatments
- Facials and skin treatment
- Manicure/Pedicures
- Salon services (haircuts, extensions, waxing)

Spa Finder Magazine rated Red Mountain as one of its 2009 Top 10 Best Spas for:

- Affordability
- Best Cuisine
- Best for Mind-Body-Spirit
- Best for Weight Loss
- Best for Hiking
- Best for Yoga

The price of the Vibrant Nation Destination Spa Retreat is $1,295 and includes the following:

- 3 nights in a deluxe single occupancy room (Deluxe King) with high-speed internet access (price is $1,115 per person for double occupancy)
- All meals and non-alcoholic beverages during your stay (wine and beer are available for purchase)
- A $100 spa credit at the Sagestone Spa/Salon
- Daily guided morning hikes and all fitness activities and classes
- Carol Orsborn’s The Art of Resilience Workshop (up to 5 hours)

This price does not include:

- Transportation to and from Red Mountain Spa (largest and closest airport is Las Vegas – Delta also has several daily flights to St. George, Utah, from Salt Lake City). Shuttles from Las Vegas airport cost approximately $50 each way.
- Fitness training/classes with additional fees

Register Here!