Strategic Business, Marketing & Media

Digital Advertising Creative Execution Account for 52% of Results, comScore

noreply@blogger.com (SantaMonicaMarketing) — Mon, 30 Jan 2012 02:08:00 +0000

A recent study by comScore shows that digital advertising creative execution had four times the impact of the media plan on overall campaign results. The research firm analyzed the results of 396 online campaigns and found that creative execution accounted for 52 percent of the results, while the media plan was responsible for 13 percent and other contributors accounted for 35 percent.

More marketers are targeting baby boomers online, be sure to understand their life transitions as a grandparent, going through divorce or empty-nest and provide a solution. Engage them by knowing their personal challenges.

Find baby boomers while they are researching their passions - health sites, travel sites, grandparent sites, caregiving sites, money sites, garden sites and hobby sites.

Navigate Boomer Media, Largest Online Boomer Media Source
http://navigateboomermedia.com

Baby Boomer Facts

noreply@blogger.com (SantaMonicaMarketing) — Sat, 21 Jan 2012 02:12:00 +0000

There are 78 million Baby Boomers in the U.S. born between 1946 and 1964. They are the healthiest, wealthiest, most educated, and prosperous generation.The U.S. changed from a manufacturing economy to a knowledge economy because of the boomer's love of higher education.

Boomers became mobile due to the Interstate Highway System enabling them to live, work and play—away from their hometown. Boomers embraced technology as they watched the number of television sets grow from 4 to 50 million from 1950 to 1960. Boomers have already surpassed their parents economically.

Boomers are Buying

3 out of 5 of all new cars
60% of healthcare
74% of prescription drugs
51% of over the counter drugs
80% of luxury vacations

Navigate Boomer Media - Baby Boomer Facts
http://www.navboom.com/boomerfacts.htm

Baby Boomers Love their Tablets and eReaders, Driving Growth

noreply@blogger.com (SantaMonicaMarketing) — Mon, 16 Jan 2012 02:03:00 +0000

Newly published research by the Pew Research Center's Internet & American Life Project shows that tablet ownership among Americans aged 50 to 64 has increased from 8 to 15 percent since December of last year. Similarly, E-reader ownership jumped from 11 to 19 percent for the same age group. 2011 Holiday gift-giving fueled the rise. Baby Boomers spend $7 Billion annually online - much more then Gen X and Gen Y.

Consumer Electronic Show, Digital Health Summit and Silvers Summit 2012

noreply@blogger.com (SantaMonicaMarketing) — Sat, 14 Jan 2012 23:56:00 +0000

Once again, the Consumer Electronic Show (CES) was filled with energy, big ideas and big brands. In fact the buzz from the marketing crowd was a new name for the show – Consumers Engaged Socially (CES). A name that makes sense to us involved in media and marketing. I enjoyed listening to CMO and VP of Marketing panelists from the following companies share their thoughts about new media. The consistent theme over the 60-minute discussion focused on social media, connectivity, listening to the customer, responding to the customer and using data effectively:

· Unilever’s, Keith Weed

· Hyundai, Steve Shannon

· Walmart, Stephen Quinn

· Facebook, Carolyn Everson

· GE, Beth Comstock

· ATT, David Christopher

One of the questions asked of the big brand panelists, “what could you not give up in your daily life?” Unanimous answer was clear, “my smart phone.” I believe that would be the answer for just about anyone who owns one too. Not only is our smart phone a business tool, even more importantly it connects us emotionally to our loved ones, friends, passions and interests.

When technology and healthcare converge

Within the CES there were two fast trending conferences called the Digital Health Summit http://digitalhealthsummit.com and Silvers Summit. http://silverssummit.com The information imparted across panels believed the technology of the future will have accurate diagnoses, effective treatments and individualized treatment programs. Not one size fits all. In fact, one amazing and long-awaited technology was announced by Life Technologies that reads human genes, detects mutations and prescribes solutions, under $1,000 and under two hours. Additional announcements and growth technologies included remote monitoring, smart watches, improved sensors and body monitoring that will help understand and affect behavioral change. It didn’t take long to understand all these devices will target and help baby boomers improve their health and quality of life.

Top 10 Highlights from CES, Digital Health Summit and Silvers Summit

Connectivity

Social Engagement

Community

Using consumer data effectively

Engaging women Age 50 + Online

Diabetes pandemic

Digital transformation

Personalized health

Don’t sell me, educate me

Baby Boomer’s hold 70% of the U.S. Wealth

Generally we are all in agreement that technology improves lives. One of the trends discussed centered around home - bring family back to the kitchen. Current stats say only one third of meals are consumed at the dinner table and grades go up as well as drug and alcohol use go down when more meals are shared at home. And note 40% of tablets are now used for reading recipes while cooking in the kitchen.

CES is the largest tradeshow in the world drawing 140,000 industry executives. Four days of over 1.7 million square feet of exhibit space that is equivalent to 35 football fields. The average U.S. household has 24 consumer electronics and sales will exceed $190 billion in 2012 – marketers should keep in mind that boomers purchase the majority of technology.

In fact, Boomer spending according to Forrester Research includes telecom fees, gadget and device spending and overall online purchases. Boomers averaged $650 spent online vs Gen X $581 and Gen Y $429. It also is worth noting that boomers internet behavior includes 91% use email, 88% search engines, 80% research health and 74% get news. For additional Baby Boomer facts and stats visit Navigate Boomer Media http://navigateboomermedia.com Perhaps the new name for CES could be BES – Boomers Engaged Socially.

Nancy Shonka Padberg, CEO of Navigate Boomer Media Speaking at Silvers Summit 2012 about the Profile and Economic Strength of Women Online Gamers

noreply@blogger.com (SantaMonicaMarketing) — Thu, 05 Jan 2012 19:26:00 +0000

PRESS RELEASE NAVIGATE BOOMER MEDIA

SANTA MONICA, CA – December 29, 2011 – The 2012 Consumer Electronic Show’s Silvers Summit takes place on January 10, 2012. Nancy Shonka Padberg, CEO Navigate Boomer Media will be on a billion dollar industry panel discussing the health and wealth of boomer women. http://silverssummit.com

The “Games Silvers Play” panel includes Randy Paynter from Care2, Asi Burak of Games for Change and Fred Howard of Kingsisle Entertainment. Together, they will uncover the facts and stats of this growing industry and dismiss the myths and misconceptions of boomers and seniors. Attendees and marketers will also better understand the key female target audience economic strength, who makes or influences 80% of the household decisions and one of the ways to reach her online.

Data from the recent Harris Interactive Survey confirms that women over the age 35 are having more sex then non-gamer females.

Women Gamer Stats Include:

64% over age 35
57% have sex once per week
86% socialize once per day online
61% play to relieve stress
58% play to alleviate boredom and take a mental break

Marketers and ad agencies are looking for new online ideas – beyond the banners. Some of the unique online advertising programs utilized at Navigate Boomer Media is integrating brands into games, pages, video and content into their 140 site partners. The questions Navigate Boomer Media answers for marketers include - Is my brand reaching and engaging baby boomers online where they spend their time on a trusted site with relevant content? Is this custom program scalable? Will my brand be in a premium position?

Whether its gaming, gardening, grandparenting, socializing, gaming, quilting, chatting on auto sites, learning about finance and wealth strategies, reading about health issues or planning the next big trip – the fact is boomers/seniors are on that site by choice. They have a relationship with the site, content and other members.

About Navigate Boomer Media Navigate Boomer Media, (www.navigateboomermedia.com), Santa Monica, CA is the largest online baby boomer media resource delivering 112 million monthly visitors on 140 sites through banner advertising, sponsorships, email, mobile, research, and content placement with complete transparency. Their sites serve the 78 million U.S. Baby Boomers, born between 1946 and 1964, which control 70% of the U.S. wealth.

Political Race and Summer Olympics Drive Advertising Increases in 2012

noreply@blogger.com (SantaMonicaMarketing) — Tue, 06 Dec 2011 16:52:00 +0000

Excerpt Mediapost by Steve McClellan, December 5, 2011

In its latest forecast, released Monday, Publicis Groupe’s Zenith Optimedia is predicting global ad spending growth next year of 4.7% to nearly $486 billion -- more than a full percentage point higher than the 3.5% growth the agency now says to expect for full-year 2011, which would bring this year’s worldwide total to $464.3 billion.

In the U.S., growth next year will be short of the global pace -- up 3.5% to $160.3 billion, per the ZO forecast. But year-to-year growth in the U.S. will be up, as the agency is standing by its October call that 2011 will be up 2.2% to nearly $155 billion.

Separately, WPP’s GroupM predicts that the quadrennial effect will provide a somewhat higher boost to global ad spend growth, which it predicts will climb 6.4% reaching $522 billion. Much like ZO, GroupM says growth next year will be higher than 2011, which will close out with a 5% spending gain to $490 billion.

In the U.S., GroupM predicts that spending next year will grow 4% to $153 billion, which would be slightly higher than the 3.3% growth expected for full-year 2011, when the total is expected to reach $147 billion. Both ZO and GroupM are presenting their ad spending forecasts in detail at the UBS Media and Communications Conference in New York on Monday.

Spending next year in political, Olympics and the European Football finals will contribute between 1 and 1.5 percentage points of the expected 2012 growth in ad spend, according to the forecaster. But the underlying ad economy is being weighed down by the turmoil in the Euro-Zone, job worries and concerns about consumer confidence in the U.S.

Comment:

Baby Boomers fuel the purchase power in the U.S. by holding 70% of the U.S. wealth. Baby boomers are online 15 hours per week and spend 2X as Gen X. Navigate Boomer Media has created a company that WPP and Publicis use to reach baby boomers online with 140 websites for ads, content and sponsorships.

Link to Full Story:

http://www.mediapost.com/publications/article/163406/agency-forecasters-flex-their-quads-say-effects-w.html

Baby Boomers Want Engagement - eMarketer Interview with Nancy Shonka Padberg, CEO Navigate Boomer Media

noreply@blogger.com (SantaMonicaMarketing) — Fri, 02 Dec 2011 03:56:00 +0000

AN INTERVIEW WITH:

Nancy Shonka Padberg, CEO

Navigate Boomer Media

March 08, 2011

Nancy Shonka Padberg is CEO of Navigate Boomer Media, which represents140 websites in the US and Canada for display, content delivering 1.5 billion page impressions per month, as well as email, mobile and caregiver databases. Nancy is a former Fortune 500 executive with 19 years of media leadership experience and has consulted with consumer brands such as PETCO, Whole Foods Market, Fairmont Hotels & Resorts, Volvo, Pillsbury, Disneyland, Universal Studios and Discovery Network. She is also the founder of BestBoomerTowns.com. She answered questions from eMarketer senior analyst Lisa E. Phillips about how marketers can make digital connections with baby boomers.

eMarketer: How do boomers view advertisers and marketing messages? Are

they as brand loyal as some marketers assume?

Nancy Shonka Padberg: The answer is both yes and no. For the brands that

have evolved and stayed relevant and engaged with boomers, they are very

loyal. For brands that are relying on the same strategy and tactics they used

over the last few decades, no, boomers are no longer showing loyalty to them.

“Boomers want engagement and connection.They want advertisers to understand their evolving needs without stereotyping them intotraditional aging segments.”

Boomers want engagement and connection. They want advertisers to understand their evolving needs without stereotyping them into traditional aging segments. For example, entertainment as a category, if boomers are engaged by movies such as “The King's Speech,” “Black Swan,” “True Grit” and “It's Complicated,” sales increase. Ticket sales for movies are increasing in the boomer demographic and the same will happen for other categories of business. Boomers spend over $3 trillion annually. Those brands that engage will get their share of the boomer wallet.

eMarketer: How can advertisers reach this audience online, and through other digital media?

Padberg: First, brands need to know their customers better. Media buyers

think people over age 50 are dead, so they need to do their research and learn

that:

78 million US boomers spend billions annually online
Their number one hobby is gardening
They spend 15 hours per week online
Purchase 80% of luxury travel
Buy three out of five new cars today
Women over age 50 buy or influence 80% of all household purchases

There are many digital tactics marketers can use that leverage display, content, email, mobile, e-newsletters, sponsorships and social media. But the real ROI comes from packaging these into initiatives that foster open community and communication with their consumers.

The idea of a campaign with a start and an end is really ineffectual online. Marketers need to think about ongoing relationship management with their online spend.

Building a brand doesn't happen overnight in traditional media or online. Both take time, should tell a story and have consistency in message. Placing ads online around appropriate content and the right demographic is a good place to start.

eMarketer: Is anyone doing a good job, or are they still mostly using TV

eMarketer: Is anyone doing a good job, or are they still mostly using TV and

print to reach boomers?

“Some brands like Lincoln, Cadillac, CVS, General Mills, Microsoft and even CBS and CNN are starting to leverage the internet to go beyond one way brand communication and create two-way communication in vibrant communities across diverse platforms.”

Padberg: In our opinion, not really. Some brands like Lincoln, Cadillac, CVS, General Mills, Microsoft and even CBS and CNN are starting to leverage the internet to go beyond one-way brand communication and create two-way communication in vibrant communities across diverse platforms.

We are beginning to have more inquiries and media buys right now from brands in the pharmaceutical, travel, wealth, automotive and health categories based on the rapid growth of boomers online in the past 18 months.

Behavior has noticeably changed. Facebook, LinkedIn and women-focused websites have captured the most powerful consumer in the US: women ages 45- to 65-years-old. They spend more time online each week than watching TV or reading a magazine or newspaper. And they spend more money online each month than Gen X.

Black Friday and Cyber Monday - Boomers will be Buying

noreply@blogger.com (SantaMonicaMarketing) — Mon, 21 Nov 2011 03:43:00 +0000

Born between 1946 and 1964 (46 – 64 years of age) Baby Boomers are 78 million strong. Baby Boomers have led social and cultural revolutions and built companies, families and created vision. They have helped shape the social, political and economic times of our country today. Their achievements have made them one of the greatest generations of all time and their wealth and influence is greater than any other generation today.

The Boomer is the largest generation, with a population nearly doubles that of Gen X. Boomers are poised at the very top of the worlds largest, most successful companies and as established careers and they have incredible buying power online and offline.

Online they spend 15 hours per week, more time than teenagers. Baby Boomers also spend 2X as much online than Gen X or Gen Y. Look out Black Friday and Cyber Monday.

Reaching Boomers Online - Navigate Boomer Media http://navigateboomermedia.com

Baby Boomers Spend Double Online

noreply@blogger.com (SantaMonicaMarketing) — Tue, 08 Nov 2011 17:22:00 +0000

Baby boomers have become more comfortable with technology and have begin to spend more money online. And while nearly all online U.S. Adults own a mobile phone, more than one third own a smart phone.

According to the Forrester Research study "The State of Consumers and Technology: Benchmark 2011, U.S.", consumers ages 56 to 66 spend the most online among all the generations. In the past three months, they spent on average $367 more than double the amount of those ages 18 to 22 spend online.

Finally, more than 70% of consumers ages 45 to 55 made an online purchase in the past three months.

Contributed by Pauline Reuter

Sources: Mediapost

http://www.mediapost.com/publications/article/161763/baby-boomers-feeding-money-into-online-sales.html

Baby Boomers Will Influence 2012 Election

noreply@blogger.com (SantaMonicaMarketing) — Tue, 08 Nov 2011 17:11:00 +0000

With the Baby Boomer Generation representing about 28 percent of our total population, Boomers have a significant influence on the politics and economics of the United States. Today Baby Boomers influence the Government with a dominant number of them office - 78 Million of them.

Here are some facts a marketers should know about Boomers and politics:

Boomers represent 37 percent of the voting age population, bigger than any other age group.

Boomers are far more conservatives than liberals and the percentage of self-described conservatives has increased since 2000 from 35% to 42% among Boomers.

Contributed by: Pauline Reuter

Sources:

http://pewresearch.org/pubs/2122/generation-gap-barack-obama-mitt-romney-republicans-democrats-silent-generation-millenials-genxers-baby-boomers?src=prc-newsletter

http://www.npr.org/2011/11/04/142016986/baby-boomers-remain-skeptical-of-the-establishment

Navigate Boomer Media Delivers Higher Conversion Rates than Ad Networks with Baby Boomer Sponsorships

noreply@blogger.com (SantaMonicaMarketing) — Fri, 28 Oct 2011 16:04:00 +0000

SANTA MONICA, Calif., Oct. 28, 2011 Advertisers and marketers are targeting baby boomers, the largest, most influential audience online. Nancy Shonka Padberg, CEO of Navigate Boomer Media saw this trend and launched the online media rep firm two years ago to work with the health, wealth, travel, auto, home builders, political and lifestyle advertisers. Today, Navigate Boomer Media's core focus of 140 boomer focused web site partners deliver more than an ad network or RTB. They create sponsorship packages with ads, content, eNewsletters and social media to increase brand awareness and conversion with complete transparency.

"Leading marketers and media buyers know their demographic and who is spending money online. Boomer's and seniors have many life transitions such as becoming a grandparent, getting divorced, becoming an empty nester or being a caregiver. This offers marketers opportunities to connect with baby boomers online where they spend over 15 hours per week," said Ms. Shonka Padberg. Many seniors approaching retirement say that travel, gardening, volunteering and grandchildren are on their radar as they have more time according to a study from The Nielsen Company.

Baby Boomer focused marketers and advertisers don't have much time and have taken note that Navigate Boomer Media is a one stop online resource targeting boomers with: Online Sponsorships Banner Ads Content eNewsletter ads and content BoomerMania the Musical Sponsorship Women's 50 + Fashion Show Sponsorship Tweets and Facebook posts eMail database Mobile database Caregiver databases There are 78 million U.S. baby boomers that spend billions online annually.

Marketers and advertisers know that boomers hold 70% of the U.S. wealth, women age 50 + buy or influence 80% of household purchases and that women ages 50+ click on ads 31% more than younger adults.

About Navigate Boomer Media
Navigate Boomer Media (www.navigateboomermedia.com), Santa Monica, CA is the largest online baby boomer media resource delivering 112 million monthly visitors on 140 sites through banner advertising, sponsorships, email, mobile, research, and content placement with complete transparency. Their sites serve the 78 million U.S. Baby Boomers, born between 1946 and 1964, which control 70% of the U.S. wealth.

Baby Boomer Life Transitions Create New Opportunities for Marketers

noreply@blogger.com (SantaMonicaMarketing) — Tue, 18 Oct 2011 18:42:00 +0000

MediaPost Engage Boomers October 17, 2011
by Nancy Shonka Padberg

The American Advertising Federation Central Regional Conference was terrific last month. I presented there about the economic strength of baby Boomers and their behavior online and began with this statement: if you are a marketing or media executive and you don’t know that Boomers hold 70% of the U.S. wealth and Boomer women make or influence 80% of household purchase decisions – then you should be looking for a new job.

Next, I posed the question, how many in the audience are currently targeting Boomers with their media dollars? About half of the audience raised their hands. After the presentation several attendees gathered to discuss targeting Boomers online. I sensed there was a new media strategy burgeoning - targeting Boomers online. It certainly is sound rationale with the increased time Boomers spend online each week, 15 hours vs. teenager's 13 hours per week. Overall, digital advertising will receive an estimated 22% of marketer's overall marketing communication budget according to eMarketer in 2012.

Baby Boomer Transitions
From ages 45 to 65, individuals experience more life transitions than at any other time in their lives. This means opportunity for brands and marketers to engage Boomers and build their brand promise in Boomers’ hearts and minds. The promise should have one or all of these key elements:

We make your life better.

We make your life easier.

We understand you.

One or more of the following Baby Boomer life transitions are eminent as well as marketing opportunities:

Largest Transfer of Wealth: An estimated $14 Trillion will be inherited by Baby Boomers.

Luxury travel
Automotive
Second homes
Health (spa, trainer, home gym)
Physical rejuvenation

Empty Nest:

Decorate home
Create a home office
Travel
Pets - especially dogs and cats for companionship
Pursing passions

Caregiver:

Need time
Need support
Need pampering
Need time off

Divorce:

Condo sales
Active adult living locations
Wealth management
Travel
Girlfriend getaways
Downsizing

Grandparent:

Education
Travel (cruises, theme, adventure, education)
Books
Gifts
Savings accounts
Hip or knee replacement

Menopause

Comfort
Understanding
Education
Support
Wellness

In addition to brands positioning themselves as being helpful, web sites are providing invaluable resources and building their brands in the hearts and minds of Boomers and seniors. There are many sites today where Boomers are seeking information and pursuing their passions. For instance, when Boomers become empty-nesters, they need information on gardening, golfing, traveling, health issues, spending time with grandchildren, and redecorating. It's understanding life.

A few Boomer brands that are doing a good job targeting ages 45 - 65 are Lincoln, Olay, Lee Jeans and we can't forget to mention Apple. Apple made a brand promise to Boomers long ago to Think Different. And they delivered. Now the average age of a Mac customer is 50. Apple creates products like the Mac, iPhone and iPad that are user friendly, intuitive and become a part of you. Now that is truly getting into the hearts and minds of Boomers. Thank you Steve Jobs. We will miss you.

Note: Some sites that are helping baby boomers:
www.silverplanet.com - eldercare, answers when you need them
www.grandparents.com - where grandparents are grand
www.vibrantnation.com - What women 50 + know

Link to Article:
http://www.mediapost.com/publications/article/160581/life-transitions-create-new-opportunities-for-mark.html

Boomers are Healthy, Wealthy and Online

noreply@blogger.com (SantaMonicaMarketing) — Mon, 10 Oct 2011 22:22:00 +0000

Reaching Boomers Online. Engaging Boomers Online. There has never been a better time! Boomers are healthy, wealthy, and online. While generation Y, also known as the millenniums are thought to be the most media savvy, many Boomers spend more time of the web than their children and grandchildren. Many brands are targeting this lucrative audience online because they spend 15 hours per week online, more time than teenagers.

Not only boomers spend more time online, they are also more likely to interact with online ads and click on them.
76% of respondents age 55+ had clicked on online ads during the preceding six months, compared to just 58% of 15-24 year-olds. (AARP Survey)
Younger demographics have been shown to be more cynical about advertising, boomers seem to use the internet as a way to gather information for a future purchase

Here are reasons why marketers are targeting boomers:

• 98% more likely to have an investment portfolio $100,000+
• 80% more likely to own a vacation home
• 60% more likely to have a valid passport
• 57% more likely to have a master's/higher degree
• 54% more likely to be an influential
• 42% higher median household net worth

Sources: AARP, US Census; GfK MRI Fall 2010 AARP

Boomes are Most Influential Group

noreply@blogger.com (SantaMonicaMarketing) — Fri, 07 Oct 2011 22:23:00 +0000

Marketers cannot ignore Boomers anymore: Largest generational group, they buy and spend more than any others.

They are the largest generational groups: Baby boomers. They are also the most influential, fastest growing and longest lasting. 42% of the adult population is composed of boomers; they are growing fast, and estimated to grow 7 times faster than their successors aged 18-49. It is essential that businesses tap on this demographic, understand their needs and develop a strategic communication plan to reach them today.

Indeed, Boomers are in the market, and will not leave it for a while
According to 2010 US census figures, they will dominate the market for the next 40 years.
No wonder the demo is the battle cry of many retailers such as CVS or Wal-Mart.

Here are Five Boomer Facts that demonstrate the attractiveness:

• Biggest demographic - 42% of adult population
• Boomer Group - 84% of Boomers are already 50+
• Buy more - 45% of all consumer goods
• Most assets - 75% of discretionary wealth
• Most influential - 68% give money to their adult kids

Sources: AARP, US Census; GfK MRI

American Advertising Federation Central Region Conference September 18, 2011

noreply@blogger.com (SantaMonicaMarketing) — Thu, 15 Sep 2011 06:33:00 +0000

Nancy Shonka Padberg, CEO of Navigate Boomer Media, Speaking at the American Advertising Federation Central Region Conference

SANTA MONICA, CA - September 14, 2011 - Navigate Boomer Media’s CEO, Nancy Shonka Padberg will speak at the American Advertising Federation Central Region Conference on September 16-18, 2011 in Ft. Worth, Texas. She will emphasize the economic strength of the U.S. healthy, wealthy baby boomer as well as their online behavior.

Recently, eMarketer asked Ms. Shonka Padberg about which brands are targeting baby boomers. “Brands such as like Lincoln, Cadillac, CVS, General Mills, Microsoft and even CBS and CNN are starting to leverage the Internet to go beyond traditional brand communication. The reoccurring issue we have found is that an inexperienced media buyer is incapable of leading the brand marketer to their share of the baby boomer wallet,” said Ms. Shonka Padberg.

Leading marketers and media buyers know their demographic and who is spending money online. The AAF Conference Keynote Speaker is Brent Bouchez, Founding Partner, Five-0, who will focus on baby boomers as well. His topic will be, "45 to 64 is the New 18 to 35 and Why You Want to Get There First."

About Navigate Boomer Media Navigate Boomer Media, LLC (www.navigateboomermedia.com), Santa Monica, CA is the largest online baby boomer media resource representing over 110 boomer focused sites for display banner advertising, sponsorships, email, mobile, research, and content placement with complete transparency. Their sites serve the 78 million U.S. Baby Boomers, born between 1946 and 1964, which control 70% of the total net worth in the U.S and spend 15 hours per week online according to Pew Research for the Associated Press.

Digital East September 28-29, 2011

noreply@blogger.com (SantaMonicaMarketing) — Tue, 06 Sep 2011 06:28:00 +0000

Digital executives, senior marketers, entrepreneurs, web strategists, bloggers, and investors will attend the Second Annual Digital East for expert content on opportunities and trends created by the latest in web innovation. Innovators and thought leaders will discuss topics such as Social Media, Mobile, Cloud, Analytics, Big Data, Search, Online Advertising, Ecommerce, Email and much more!

Check out the Agenda, Speakers and Sponsors at Link Below -

Digital East
http://digitaleast.com/index.html

Benefits of Targeting Baby Boomers & Seniors with Your Marketing Dollars

noreply@blogger.com (SantaMonicaMarketing) — Fri, 02 Sep 2011 19:17:00 +0000

Spending Power and Voting Power

Voting power. The reason AARP has so much clout, of course, is that seniors show up to vote. More than 70 percent of Americans between ages 65 and 74 voted in the 2008 national elections—the highest turnout of any age group. The second-highest turnout was nearly 66 percent, among voters age 75 and older. For all Americans of voting age, 58 percent went to the polls. Older Americans and Baby Boomers will be comprising growing percentages of our overall population, so senior power at the polls will only grow.

Spending power. Boomer retirements will differ from earlier generations in many ways, not the least of which will be a voracious appetite for continuing everything they've been doing—working, learning, traveling, and other pursuits that cost money. Consumer-product companies are already well into the transition of developing new marketing and advertising strategies to capture the dollars of older consumers. Staying in the materialistic mainstream will have enormous practical and psychological benefits to seniors.

Full Article US News & World Report - August 29, 2011
http://money.usnews.com/money/blogs/the-best-life/2011/08/29/4-benefits-of-a-surging-senior-population

Navigate Boomer Media - 100 + Sites to Engage Baby Boomers with Ads, Content, eNewsletters as well as email, mobile and caregiver databases
http://navigateboomermedia.com

Baby Boomers Fastest Growing Group in Social Media, Boomers Connected!

noreply@blogger.com (SantaMonicaMarketing) — Fri, 02 Sep 2011 17:04:00 +0000

Baby boomers are now considered the most powerful consumers in the marketplace. That's a big turnaround because for years, marketing efforts focused on young adults. Not Old Yet, Boomers Take Marketplace by Storm -

David Weigelt, author of the book, Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, said that boomers are the fastest growing groups on social media. "Eighty percent of boomers are now using some form of a smart phone, and we just think that's going to be huge in terms of how marketers reach and engage these consumers," he explained

"I have everything," Salzman, 56 told CBN News. "I have an iPhone. I have an iPad, and I have an iPod. And the reason for that is I love it. I love gadgets."

See full article and best marketing and video yet about boomers health, attitude & wealth:

http://www.cbn.com/cbnnews/finance/2011/July/Not-Old-Yet-Boomers-Take-Marketplace-by-Storm/

Navigate Boomer Media, Largest online boomer media source with 100 + sites, email, mobile & caregiver databases for advertisers and marketers to target boomers online:

http://navigateboomermedia.com

Counting Calories? Need Recipe Ideas? New Site to Launch Soon! UFoodz to the Recipe Rescue!

noreply@blogger.com (SantaMonicaMarketing) — Fri, 26 Aug 2011 18:58:00 +0000

If you are a foodie or aspiring home chef - stay tuned.....A New and Exciting Helpful Recipe Site is launching soon!

This site will have many new technology capabilities as well as customizing your own cookbook, recipes and more. Baby Boomers and Gen X alike will love it!

Need a Diabetic recipe? Need a Gluten Free Recipe? Yep. They have it! Need a menu for the week, plan it here! Need ideas for the Football party or cocktail party? Calorie Counter? Recipe Substituter? You will find the delicious and easy recipes and answers here!

uFoodz, It's all about Taste!
www.ufoodz.com

Baby Boomers Purchased 3 out of 5 New Cars in 2010

noreply@blogger.com (SantaMonicaMarketing) — Thu, 18 Aug 2011 23:42:00 +0000

Baby Boomers Purchased 3 out of 5 New Cars in 2010.

When baby boomers are looking for a new car, they search JD Powers and Consumer Reports. In Seattle Washington they go to Ford & Hyundai of Kirkland. Ford sold the most vehicles in 2010 in the State of Washington. They also hired a local pro, top Sales Associate Miles E. Padberg, known for his outstanding customer service and product knowledge. If you are a baby boomer looking for a new Ford or Hyundai in the state of Washington, ask for Miles E. Padberg in the Kirkland location.

Horizontal or Vertical Growth?

noreply@blogger.com (SantaMonicaMarketing) — Wed, 17 Aug 2011 23:40:00 +0000

When growing your business you need to decide on a growth strategy.
Here are two examples:

1) Vertical growth - focusing on current customers to make additional purchases of your product or services. Develop new products or services to appeal to existing customer base.

2) Horizontal growth - finding new customers to buy existing products or services. Expand the geographic reach of your business as well as sell to different customers in same area.

Don't limit yourself. You can combine both strategies. If you are a smaller firm, concentrate on one at a time.

Communication Tip - when communicating to your target market - U.S. Mail postage, envelope, paper and labor on average will cost you $1 per person, an email about 3 cents per person.

eMail Open Rates run around 15%

eNewsletter Open Rates average 35%

Boomer's Hair Loss - Samson Hair Restoration in San Diego

noreply@blogger.com (SantaMonicaMarketing) — Wed, 17 Aug 2011 03:47:00 +0000

Boomer's love their cars, hair and music. Hair restoration is better today than ever.

Hair loss is the single most bothersome physical condition experienced by men. It affects some 40 - 50 million men in the US alone. In addition, some 20 - 30 million American women are also affected by hair loss. Samson Hair Restoration specializes in the treatment of hair loss through follicular relocation, more commonly known as hair transplant.

While the process of hair transplant is straightforward, creating a truly natural-looking result requires the consideration of a number of factors, and a highly-trained, experienced hair transplant surgical team.

Samson Hair Restoration, San Diego
http://www.samsonhairrestorationsandiego.com/

How to Increase Online Conversions with Online Sponsorship

noreply@blogger.com (SantaMonicaMarketing) — Mon, 15 Aug 2011 18:02:00 +0000

Excerpt from Mediapost Engage Boomers
"Automating Online Ads Could Erode Agency Jobs"
Nancy Shonka Padberg, August 15, 2011

A custom online media sponsorship is not a "one step load up the demos into the computer and spit out impression" formula. No, it takes a person to create the presenting sponsor package, Gold Package, Silver Package and so on. Not a computer. A great example for a Boomer-focused sponsorship is for the Baby Boomer musical, "BoomerMania the Musical." The musical is a trip down nostalgia lane taking place in the '50s, '60s and '70s.

Marketers who are reviewing a movie, musical, play, concert or sponsorship with their online media should consider the following elements:

Marquis signage

Product placement

Product giveaway

Lobby exposure

Contest

Ticket giveaways

Custom video with cast members

Custom TV commercial with cast members

Rose Bowl Parade Float with dancing and singing cast members

"BoomerMania" has cultural icons of the Baby Boomer era such as television's "Ed Sullivan Show" and "Bonanza," music, politics, the love affair with autos, famous Madison Avenue jingles, disco dancing, TV dinners and cereal. Not only does the show engage Baby Boomers emotionally, integrating an online and offline sponsorship makes sense for several brand categories. This custom integration can't be automated.

Generally it takes five to seven impressions for brand engagement. Not only should the online and offline elements be aligned to the target audience, the creative should be consistent. Note, the new rising-star ad sizes from IAB this fall will create more options for impactful online creative, lending itself to higher conversions. Combining digital online and offline sponsor elements are powerful for increasing engagement and ultimately revenue.

Mediapost Article:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=155793

Navigate Boomer Media, Largest Online Boomer Media Source
www.navigateboomermedia.com

BoomerMania the Musical - Extended in LA Again! The Next Blue Man Group! Don't Miss it, I loved it!

noreply@blogger.com (SantaMonicaMarketing) — Sun, 14 Aug 2011 18:21:00 +0000

It's the year 2525...a schoolboy brings a 20th century time capsule to class for show and tell. Baffled by the Boomer-era artifacts inside -- (Micky Mouse ears, hula hoops, records, etc.), he begs his teacher to show the memory 'histologs' of this ancient civilization to uncover the truth about the generation. She unfolds 17 skits which tell the story of this "out of control" generation.

This unfolding is BoomerMania.

FLASHBACKS INCLUDED! BoomerMania lovingly lampoons the "ME" generation's journey from fifties romper roomers to beach party innocents to Summer of Lovers--on through the hazy crazy seventies, to the dizzy days of disco, and beyond. Through this series of sketches, complete with classic Boomer music, clever parody lyrics, dances and multi media images, we visit four decades of Boomer history. It's more than a rollicking musical comedy.

It's a celebratory journey through the life and times of America's most populous generation. Whether you're a Baby Boomer, were raised by a Baby Boomer, raised a Baby Boomer, or have heard of a Baby Boomer--you'll love this joyous trip through Americana.

The 78 million baby boomers in the U.S. will love this show! Its witty, original and filled with a very talented and energetic cast. We loved every minute of the show and did not want it to end. The narrative about the first man on the moon, Dick Clark, Jimi Hendrix, Woodstock, Madison Avenue advertising, the original lyrics in familiar tunes, Brady Bunch, I Love Lucy, family rides in the car, the music, the hair, the protests were spot on - Bravo and standing ovation!

Boomer Mania the Musical Web Site:

http://www.boomermaniathemusical.com/

UFoodz, Its All About Taste, New Website Coming Soon!

noreply@blogger.com (SantaMonicaMarketing) — Fri, 05 Aug 2011 06:45:00 +0000

If you are a foodie or home chef - stay tuned.....A New and Exciting Food and Recipe Site is launching soon! This site will have many new technology capabilities as well as customizing your own cookbook, recipes and more. Baby Boomers and Gen X alike will love it!

Need a diabetic recipe? Need a Gluten Free Recipe? Yep. They have it! Need a menu for the week, plan it here! Need ideas for the Football party or cocktail party, you will find the delicious and easy recipes here!

uFoodz, It's all about Taste!
www.ufoodz.com