Search Engine Optimization

SEO Branding: Appearance In Search Results Impacts Brand Perception

noreply@blogger.com (Ashish Pratap Singh Rathore) — Sat, 04 May 2013 14:48:00 +0000

Stop a search marketer on the street, whether a grizzled veteran or relative newcomer, and ask him/her to list the top goals of ranking in the search results; they will talk to you about traffic, revenue and conversions. Likewise, in reflecting what is top of mind for search marketers, a perusal of industry websites shows a majority of articles focused on the same.

Far less covered — whether research, POVs or even “thinking-out-loud” blog posts — is content focused on other benefits of appearing in the search results, such as brand development.

For decades, marketers have invested in getting their brand in front of eyeballs in traditional media channels such as TV, billboards and radio. Yet today, in the digital age, few brands think about the brand development benefits of appearing in the search results. Even though getting their brand in front of the search listings could mean millions and even tens of millions of eyeballs, brands are only laser-focused on driving traffic and conversions.

Research On Brand Benefits In Search

I am going to explore the question of whether there are, in fact, brand benefits above and beyond traffic and conversions to appearing in the SERPs. My hope is to leave the search marketer with food for thought around the ancillary benefits of appearing in search that they may not have previously considered when engaged in budget and strategy considerations.

To explore the issue, we’ll take a look at research on the subject from a number of different sources.

Searchers Recall Brands In SERPS; Higher Recall For Clicked Vs. Non-Clicked

To start, we must determine if the searcher even recalls the brands they encounter in the SERPs. A Microsoft study that asked searchers to recall search listings hours after viewing them showed that searchers did, in fact, recall the brands they viewed. There was also a correlation between (1) the higher ranking in search listings for brands showing a higher likelihood of recall and (2) clicked listings being far more likely to be recalled than non-clicked.

*Note: The Microsoft study dates back several years, prior to the addition of many of the visual elements of the SERPs such as authorship, etc. Research shows that CTR can be significantly higher with visual SERP elements, and results that incorporate these elements are, therefore, also more likely to increase brand recall.

16% Lift For Brand Recall When Appearing In Search Results

Next, we look at a Google and Enquiro study that measured lift when a target brand appears in search results. The research found that there was a 16% lift in brand recall when a target brand appeared in the search results vs. control brands that did not.

When it came to purchase intent, they found purchase intent increased by 8% when the brand appears in the search listings vs. control brands.

Conductor Study: Up To 30% Brand Lift For Brands Appearing In Search Results

A study we recently published at Conductor shows a similar finding, with brands appearing above the fold in the natural search listings experiencing a 10% lift in brand awareness, quality and purchase consideration. The findings showed, when it comes to reaping brand development benefits, placement above vs. below the fold is particularly crucial. And, the study found the greatest brand benefit was from those brands appearing both above the fold and in universal results (images, video, etc.).

When it came to retailers, the study found a 20% lift in purchase intent for a target retailer when compared to control retailers for above the fold results. For below the fold retailer results, there was a 10% lift.

Search Impacts Brand Perception: Control Your Brand Messaging In The SERPs

Analysis of the research around recall and impact to the brand suggests there is a definite brand impact to appearing in the search results, both in perception of brand and intent to purchase. Although marketers are not likely to drastically shift their focus from the primary goals of driving traffic and conversions from organic search, understanding the brand benefits in appearing in the search results may impact strategic approaches to marketing channels and could be used as an ancillary benefit cited when appealing to management for budget.

And, with the knowledge that exposure to a brand impacts perception of the brand in the mind of the searcher, paying close attention to how the brand is presenting itself in search snippets and leveraging visuals such as Google + authorship and digital assets in universal search becomes increasingly important.

Google to Announce Zebra Update?

noreply@blogger.com (Ashish Pratap Singh Rathore) — Sat, 09 Mar 2013 14:00:00 +0000

Since the strikes of Panda and Penguin, the online world has been waiting with baited breath for the release of the next black and white monster.

There have been whisperings of skunks, orcas and magpies. But pandas and penguins aren't aggressive animals, and our sources from within Google have told us it will come from an altogether more placid beast...

Behold, The Zebra Update!

Looks menacing doesn't he?

But What Will The Zebra Update Target?

Panda hit on-site elements. Penguin mainly focused on off-site issues. Zebra is going to town on social...

Too many retweets with keywords included around a link
Facebook updates with too many shares from people not in your industry
Any Google+ shares as this will look spammy (Google+ is a graveyard right, so any activity looks suspicious?!)
Owning a Pinterest page - brands only use these for SEO benefit no?

If you've been creating great content which may be being shared extensively by people on the web, some of which might not be bloggers in your niche, then start looking over your shoulder. The Big G doesn't want anyone messing with their rankings.

It's time the social web started cleaning itself up, The Zebra Update is coming...

Useful SEO Tips to Sustain the Post-Penguin Panda Updates

noreply@blogger.com (Ashish Pratap Singh Rathore) — Sun, 24 Feb 2013 08:42:00 +0000

In a constantly changing SEO landscape, it is important to remain up-to-date with the changing practices and strategies of optimization. Every year, search engines like Google introduce new updates in the SERPs, thereby widely affecting the rankings of the various websites, most commonly by dropping ranking.

In 2012, Google launched Knowledge Graph, which aimed at helping users find relevant search result to their query. It also assists users with summary, details, and relevant facts about the search query in question. For instance, if you’ll type ‘McDonald’ in the Google search box, you will be suggested several options to help you find the right match for your query.

Additionally, Knowledge Graph will provide a broader and deeper understanding of the topic/search item in question. Today, SERPs aren’t only focused on website ranking, but also on providing relevant information about the search query. For instance, if you search for a serial called “Friends” in Google, you will be presented with exhaustive information about the show.

In addition to changes in the SERP tool, the recent algorithm changes by the search engine giant have changed the SEO handling techniques comprehensively. Google no longer entertains keyword-rich anchor text. Also, keyword stuffing is heavily penalized by Google. Instead, it is essential for businesses and websites to focus on ethical SEO techniques like developing neat website, populating it with unique content, including relevant keywords that come naturally in the content. It is a fact that good and ethical SEO can improve a site’s visibility and ranking.

To survive the Penguin and Panda update, it is essential for websites to follow these basic rules:

Originality matters – SEO success is possible only through relevant and unique content. Add fresh content to your portal, update old ones, or remove the irrelevant ones from your site. The main purpose of your content should be to prove of a great help to readers or visitors. Your website content should be engrossing, unique, and simple. Avoid ‘black-hat” SEO tactics like keyword-stuffing or cloaking, EMD, etc.

Add authenticity – A website's authenticity is more important for driving positive and relevant traffic to your website. The more authentic your website is, the more trust you can earn from customers for your business. One of the finest ways to achieve this through credible links from relevant and quality sites. And to get authentic links, it is essential that your content is engaging and fresh.

Develop a unique and clean website - Ensure your website looks simple yet interesting. There should be adequate internal linking between pages and external links from quality websites. Maintain website clarity, without adding unnecessary colors and options on your portal.

Everything You Need To Know About The Latest Google Algorithm Update

noreply@blogger.com (Ashish Pratap Singh Rathore) — Wed, 20 Feb 2013 13:41:00 +0000

The recent changes in the search algorithms have been developed to update the website content. Google's Panda algorithm update penguins and the date and penalties for poor quality sites made up of old, began to add up. Support in terms of SEO, in essence, they are available in an easy-to-use keyword and keyword content updates, the focus shifted with quality content.
Panda with low quality sites penalized construction materials. Penguin took it one step further and come up with a link to a website and started to look inside. Third parties, regardless of quality sites related to your site in order to promote the use of the penguins, and links to more closely examine the link for many more emphasis on social media began. Now, Facebook, YouTube, LinkedIn and Twitter, in order to influence the stock links with similar sites. Google is well aware of its impact on social media and search.
Changes to the Google algorithm, it is important that business owners, bloggers and some site owners to monitor their websites and blogs on their SEO methods to manage and monitor your traffic. Penguin greater emphasis on social media, but Panda fresh and relevant content that promotes organic traffic is required. Here are some methods to deal with these changes.
SEO Techniques Google's latest algorithm change
No recent mathematical rules also sites that one central URL of the penalty - canonicalization. General or more URL redirect URL, you can reduce any punishment. This is called SEO canonicalization. '
Identify their high-ranking pages on the site as soon as the decision to include these keywords, keyword, then - the URL mapping. The objects around you to increase the keywords you want to optimize.
Social Bookmarking : on your website, Facebook, Twitter, Reddit, and various other button or link embedded so that visitors to social media, make sure that you can promote your site. Also, to ensure that social media promotions directly to your website visitors. As already mentioned, a large number of social media traffic.
Post a Comment: - that is to say, that any other content on your site should have a lot of comments on the respective sites. Comments on the biological quality back links to your website is a link to help.
Article Submissions: - products and other objects and the forums, you can collect the content of the comments to the same effect.
Resources Blog Writing - musty, old content and quality content on your site to create a number of new changes in speed.
On their blog, business or web site to increase your ranking methods consider support for the latest Google algorithm update.

Penguin’s effect on Google search results

noreply@blogger.com (Ashish Pratap Singh Rathore) — Wed, 20 Feb 2013 13:29:00 +0000

Google Penguin is a code namefor a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques, such as keyword stuffing,cloaking, participating in link schemes,deliberate creation of duplicate content,and others.

Naming the algorithm update

The Penguin update went live on April 24, 2012. However, Google did not announce an official name for it until two days later.

Penguin’s effect on Google search results

By Google’s estimates, Penguin affects approximately 3.1% of search queries in English, about 3% of queries in languages like German, Chinese, and Arabic, and an even bigger percentage of them in "highly spammed" languages. On May 25, 2012, Google unveiled the latest Penguin update, called Penguin 1.1. This update, according to Matt Cutts, was supposed to affect less than one-tenth of a percent of English searches. The guiding principle for the update was to penalise websites using manipulative techniques to achieve high rankings. Penguin 3 was released Oct. 5, 2012 and affected 0.3% of queries.

The differences between Penguin and previous updates

Before Penguin, Google released a series of algorithm updates called Panda with the first appearing in February 2011. Panda aimed at downranking websites that provided poor user experience. The algorithm follows the logic by which Google’s human quality raters determine a website’s quality.

In January 2012, so-called page layout algorithm update was released, which targeted websites with little content above the fold.

The strategic goal that Panda, Penguin, and page layout update share is to display higher quality websites at the top of Google’s search results. However, sites that were downranked as the result of these updates have different sets of characteristics. The main target of Google Penguin is spamdexing (including link bombing).

Google’s Penguin feedback form

Two days after Penguin update was released Google prepared a feedback form, designed for two categories of users: those who want to report web spam that still ranks highly after the search algorithm change, and those who think that their site got unfairly hit by the update. Google also has a reconsideration form through Google Webmaster Tools for the 700,000 sites. Matt Cutts explained that over 600,000 of them were about black hat and less than 25,000 about unnatural links.

how to done best seo

noreply@blogger.com (Ashish Pratap Singh Rathore) — Sun, 24 Jun 2012 09:56:00 +0000

Internet sites should vote well in search engines to offer the customer more in the internet and check the website. Must resort to queuing in the area to earn an income is important and possible. This is possible as a search engine optimization is implemented effectively. But it does not guarantee that almost all, however, increase your exposure to direct viewers online.
Google performs automated program as a "crawler" or "spiders" to explore the Internet and the placement of your site. Items to be used as the basis for Google position may not be open to suppliers. However, you can easily create more links to your website to improve scores. But Google will offer a more reliable value of the ingredients, so you should ensure that the cost of membership directories, like Yahoo, Bing and other relevant websites.
Meta tags, which provides advice for search engines. The basis for this is the word or phrase that users are used to encode the online search engines identify your site. Whether it will lead to your website, ensuring that the content of your website so that it reflects. You must specify the amount of keywords your site is actually included in the meta tag information. This makes online customers find your site with ease.
Improve the exposure of your website on search engines, employers invest time and money on search engine optimizers to help increase your website ranking. SEO firm offers several methods, including blogs, write articles, create forums, videos and press releases to promote your site. This can increase the number of links required for its website to improve its position.
Ambassadors and write, write to the Department for good writers to create online publications and blogs to your website. It is usually provided by the service provider to outsource work to SEO professionals. Articles and blogs tend to market goods or services in place, and you can show exactly how it can benefit the consumer. However, these compounds may be on a daily basis to provide updates on the website. As it appears on this site are links back to your site.
The production of the video is the only way to develop and provide network market. It gives the idea of just the products or services offered on your site and how it can benefit. It is believed that the advertising campaigns and offer exactly what and exactly how people can get. Video clips are usually present in the designated folders to members of YouTube and others. The consumer has to make an assessment of their articles. This includes techniques, the amount of ingredients needed for your site.
Promotional advertising for everyone and the media about what exactly is new and in stock for your site. This provides a significant impact for your business, especially when using the alarm completely new products. The session allows you to interact with other users on specific topics to be offered on their website. It can help determine how easy it improve its users.
Search engine optimization should be done properly to provide the best results. You can seek help from professionals to help you understand that such a task.

How to Write Web Content-Centric keyword

noreply@blogger.com (Ashish Pratap Singh Rathore) — Sun, 24 Jun 2012 09:44:00 +0000

If you want your site on success and attracts many visitors, you need to know how to create good content websites. One part is that you should update your site content or to add new content regularly (at least once a week, if possible). Not only does this give visitors a reason to return to your site, but also helps your site rank better in search results.A good investment is one of the best ways to generate great traffic to your website. When most people use search engines like Google to find something that they do not look past the first page or two of results. This is the reason why you want to make your site appear on the first or second hand.In addition to posting new content, it is often also necessary to know how to write content. You have to write content on SEO (Search Engine Optimization). SEO is just a nice term for getting your website included in search engines.Part of how search engines decide where to place their web pages based on content and use of your keywords. Placing keywords in strategic places in the content, you can improve your SEO and better search engine ranking (which is more traffic).Here are some of the best places to use keywords when writing content:• Your headlines and sub-headlines.: • subtitle image files.• At least once in the first paragraph of content on one side (two or three times is better).• At least once in the last paragraph of the content of each page (two or three times is better).• minimum size of the body's own content on each page.It is important to remember that you should just throw keywords everywhere, but why put them on their site. Your content must make sense and flow naturally. Try to read the content, whether it is reasonable.If this is not just include as many keywords as you can in a way that does not make sense, it can really hurt SEO and result in poor search engine ranking. This is called "keyword stuffing" and search engines do not like it!Simple tips above will help you write good web content that is not only attracts visitors but also to attract the attention of search engines too!

Google’s New Algorithms Technology – Latest 2010 / 2011 Overview

noreply@blogger.com (Ashish Pratap Singh Rathore) — Wed, 09 Feb 2011 07:30:00 +0000

Big changes in Search Engine Optimization. To all- Here is Google New Algorithm 2011……

Google’s co-founder Larry Page focused on developing the “perfect search engine,” an algorithm that would understand what you mean when you are typing a search term and the search engine will give you the exact results that you were looking for.In our last count, we can happily reveal that there were more than 120 different factors that effect the natural rankings by Google’s latest algorithm. The latest algorithm was updated to penalise websites that use forums with negative feedback to boost their rankings.

Google’s New Algorithm 2010 / 2011 Revealed

Many SEO Gurus have attempted to give a rough outline of what the Google algorithm might look like. Based on research and suggestions this might be how the formula basically could look like;

Google’s Score = (Kw Usage Score * 0.3) + (Domain * 0.25) + (PR Score * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) – (Automated & Manual Penalties)

If you are asking yourself how does the latest 2011 algorithm work or what does SEO mean, you will find on this website all the secrets you want revealed for absolutely free. Learn how the algorithm best works and the most common factors that effect your website ranking with this breakthrough revealed information.

Search Engine Optimisation Key Word Usage Factors:-

• Keyword in title tags

• Rich Header tags

• Documents rich with relevant text information

• Keyword in alt tag

• Keywords in internal links pointing to the page

• Keywords in the domain and/or URL

• The order key words appear

Google New Algorithm

Domain Strength / Speed-

• Domain Strength

• Domain Speed

• Local/specific domain name

• Quality Hosting

Registration history-

• When the Domain was registered

• Strength of the links pointing to the domain

• The topical neighborhood of domain based on the in bound and out bound links

• Historical use and links pattern to domain

• Inbound links and referrals from social media

• Inbound Link Score

Age & Quality of links

• Quality of the domains sending links (non paid)

• Links from Authority Websites

• Quality of pages sending links and relevance

• Anchor text of links

• Link quantity/weight metric (Page Rank or a variation)

• Subject matter of linking pages/sites

• User Data

Historical CTR to page in SERPs

• Time users spend on a page

• Search requests for URL/domain

• Historical visits/use of URL/domain by users

Content Quality Score

• Duplicate content filter

• Order of key words in content

• Content update frequency

• Highlighted and visibility of keywords

• Usability and W3C rules

Negative Penalties (for SEO purposes)

• Forums

• Facebook

• Twitter

• Article Submissions

• Blogs

• Link Exchange

• Paid Links

• FFA’s (Free for all backlinks)

Google over the years have persistently pursued innovation, constantly updated its algorithm or algorythm (if that is the way you spell it) and refused to accept the limitations of existing models.As a result, Google’s latest development was the breakthrough PageRank™ technology that changed the way searches are conducted today. And if there is one SEO company that knows how the algorithm works and how would it would boost your rankings on Google organic search that would be White Hat Works.

What’s new about Google’s latest algorithm in 2010 / 2011?

There is much talk in the SEO world about what Google is going to focus on in 2010. Matt Cutts, head of Google’s Webspam team has mentioned and hinted in various forums, Youtube and on his Blog that SEO professionals’ latest focus should be in 2010. Part of the Caffeine project, apparently in 2010 the speed of your website and web pages loading will now play a major factor in the algorithm.

To achieve faster speed your website needs to be hosted on a super fast host and reducing the overall size of your web pages. Obviously this means moving to a better Internet Service Provider and serving faster websites by increasing the download speed.

This will mean less content on a page, utilising CSS (Cascading Style Sheets) and images have to load faster. A webpage downloading speed of 3 seconds or less is pretty good, but 1 second or lower might have to be achieved in cases. You can now measure the speed with a program in the Google’s Webmaster Tools.

Does this mean Google in a way is pushing developers to write and create better websites that load faster and content writers to write quality content instead of quantity content? and the digital marketing guys, will they have to be at the same time creative but their art work must be short, sweat and fast loading? Does using flash animations go out the window? Hosting Video clips on your own website? would that be wise? or better to be hosted on You Tube instead?All these are questions and probably the answers you are looking for is, yes it is!What could happen is Google favouring certain websites and in the other hand penalise other ones. Websites owners that keep stuffing their pages with content, customer reviews, endless blogs and articles, videos, links and endless images will be penalised.

The good news is websites that are clean, focused, compatible and fast will benefit.

Many SEO professionals are saying that this is not fair for the SME’s (small to medium sized business) that cannot afford to be hosted on super fast hosts and do not have large teams that can restructure their websites to go faster. The question is how fast can the cooperate companies react to the ever growing demands of the Internet? Probably not and it will take them months before they even decide what to do. In the other hand SME’s probably will be in a better position to react a lot faster due to quick decision making compensating for all the other factors.

The SEO e-marketers also mention about countries that have slow internet access, like in Scotland and other rural areas where you cannot get broadband? Are they going to get penalised? Probably not, as its the Google Bots measuring the speed and not at what speed the website is loaded in these areas on an end users computer. Actually Google in a way by “forcing” developers to increase their websites overall speed would mean these areas with no broadband will benefit in the long run. Mobile phone users with their web enabled devices like the iPhone and Nexus by Google will be able to load more and more websites, specially the ones that are more lean and load faster.

White Hat Works Conclusion for 2010 and 2011:

Host your website on a super fast Internet Service Provider
Use CSS as much as possible and comply with website usability
Write quality content, not quantity content
Convert your a Flash website to a HTML website
Export your Flash animations where possible – more SEO Tips
Keep images and their size to a minimum without loosing the quality
Test your website in various browsers and mobile phone devices
Make your website Google Friendly
Get free guidance from a reputable SEO E-marketing Company
Faster websites means Google can keep up with the growth of the Internet without the need to keep buying and installing new servers. Many have asked, how many servers does Google have? This is a well kept secret, but if you do your maths and calculations the number of servers could be around 700,000 and growing. These servers are spread over 100 data-centres around the globe and makes Google the largest IT producer of (Co2) carbon emissions on Earth.

Google is in the business of providing a top notch service and encouraging growth, but at the same time be profitable by keeping their costs and carbon emissions down.

Hence the need for this new factor that will be included in the updated Google 2010 Algorythm. Maybe the main reason Google is focusing on speed is because what they really are trying to do is to reduce their carbon foot print and we (SEO guys and website owners) all need to help them achieve this.

One effected company said:

We are an ecommerce site that has been running for almost 5 months and have seen steadily growing traffic. We have made no major changes to our website recently but are continually adding content and products to the site. Our site has been severely affected (almost 50% down on traffic) since last Tuesday (07/12/10) which coincides with the latest 2011 algorithm change which was the response to the New York Times article regarding Black Hat SEO techniques.

I have struggled to find much information about it and it doesn’t seem to be widely talked about at the moment. As far as I can tell it will specifically target site reviews and penalise people with negative feedback. Because we are a relatively young site we don’t have any feedback (negative or otherwise). Is it visible that this could have such a dramatic effect on a site that has essentially done nothing wrong and has anyone had the same problem?

Any advice would be greatly appreciated because we are being hit particularly hard in the lead up to Christmas which should be our busiest weeks.

Thanks

Keyword Research

noreply@blogger.com (Ashish Pratap Singh Rathore) — Thu, 03 Feb 2011 05:16:00 +0000

You can be sure that the site of attacks if you only attack places
undefended.You is able to provide security for protection, if you only
positions can not be attacked ...

The biggest problem I see now a day of Internet marketing for small
companies is a lack of understanding from the owners of businesses
Analysis of the keyword.
Internet marketing starts with keywords. Before a small business
The owner or webmaster is launching a new Web site, they should know, understand and
embrace the keywords they want to target. We need to think about "words" in
Internet marketing, the key that will help us open the door to
results. Many of the errors I see every day with companies trying to compete
Internet forum is based on poor keyword decision.

When you make an analysis of keywords and keyword research when business owners
should understand that when we think of keywords, we need to think about
perspective, "internet users". What people are looking for?

Not understanding what people are really required, can direct companies to
choosing the wrong password, so that the process of policy that can bring
Major efforts will not bring clear economic and traffic performance.

It is important to clarify: You can pick one: the location for all keywords.

Theoretically possible.

The question is: how long you wait for the fight for first place
select your keywords?

"When I was 8 years ... my mom took me for chess lessons.
- Can my son's day world champion - ask mom chess teacher
- Yes, madam, that he will one day be world champion, failed to
The warranty is that it will be enough years to become good enough "

By using keyword research, you can find the most effective keywords for your
website. And find the right keywords to be effective more quickly, will
RIGHT traffic and ideal location.

Iternet marketing is a battlefield, and in this war are the winners
even understand the meaning of time, patience, resources, energy and
hard work.

As a small business owner needs to think twice when deciding to fight
Giants against Internet marketing.

* Would it be worth it?
* Want to achieve victory?
* We will time and resources to achieve this rank
will pay for?

Welcome to the real world of Internet marketing and there is no magic bullet
There is currently no solution that will put you in the Grand Google in less than 2
months. There is no guarantee or secure location First Square ... a
guarantee that if enough research, youir efforts have improved
opportunity to bring good results.

Keyword research and analysis is directly related to the way Google works. If
They do not understand how Google ranks search terms will be impossible for you
To determine whether a serious chance to reach the first position
selected keywords.

Search Engine Marketing is about connecting. You hook your prospect
Customers and visitors through search engine visibility conditions
according to their thought processes. Search engines collect keywords
content and rank sites based on a series of complex variables.
These variables are the one that determines the probability of location
Keywords ...

So how to clear Internet Ninja Keyword Research Works?

So what we have to consider ...

The process came to closing, and that's when we
seriously

Off page Optimization is over 75% SEO

noreply@blogger.com (Ashish Pratap Singh Rathore) — Sat, 04 Sep 2010 05:56:00 +0000

Article Summary

Off Page Optimization is most important phase of Internet Marketing Process. Off Page Process ensuring that your website/brand name has the better visibility as compare to your competitors. Smartly done Off Page Optimization give you chance not to only Internet Traffic while provide strong bonding with existing clients, healthy brand reputation for potential and design a forte of backlinks, Google PageRank, SERP and Strong Brand Image.

“I noticed a lot of website that have very good and professionally designed but don’t even in top 10 pages of Google; they don’t have backlinks or may be zero pagerank; as a result, don’t get deserved internet traffic at his site. Proper SEO is solution in this case.

Few months or a year later (after completing SEO); most of websites again notice a fall in traffic/relevant business leads because now your competitors are active and pushing you down in search engine. Now what is the solution? Is it again invest on SEO process or some thing else?”

After completing SEO / On Page Optimization; “Off Page Optimization” is solution of your problem. During off page optimization process; we show the world that we are the reputed product/service provide in associated business industry with number of recommendations (backlinks) and available for service through social media presence.

Off Page Optimization – actually a technique which has been proved as most efficient approach for Internet Marketing/ Web Promotion/ Online Brand Reputation Management if its done by experienced and professional hands. “Off Page Optimization” is a bunch of techniques and its efficiency depend upon selection of Right Techniques at Right Time with Right Quantity".

Here are some techniques of “Off Page Optimization” approach–

Traditional Link Exchange

· Natural Link Building

A thematic link building provides you high popularity and internet traffic. Every business wants endorsements over its targeted market place doesn’t matter its offline or online.Natural Link Building process is highly compatible with search engine algorithms.

· High Page Rank Links

Pagerank means trust point to your website given by Google; its represent, how reliable you are? Pagerank algorithm depend upon pagerank of your backlinks up to a extent so Link over high pagerank webpage enhance creditability and reliability of your business website but, be careful, this techniques is very sensitive and should be done smartly otherwise complete off page process will be treated as forced by search engines.

· Reciprocal Link Building

Reciprocal linking has its own advantages of ease and cost, it may not give you any high page rank links but link will be at niche and thematic content from authentic super domain. Reciprocal Link Building is relatively cost effective techniques but treated as outdated these days.

· Paid Link Building

Google primary focus on to show relevant and quality sites for searchers; their success depends upon producing the best outcome of searched keyword. Google see people buying links as a threat to this. Someone with a poor 'spammy' site, but some may be “cash” behind this, could simply buy loads of links and gain a top position. It may be good for some site which already has good PR and niche content, but it isn't good for the searcher and therefore it isn't good for Google. This technique works at later stage of web promotion/ off page optimization.

· Contextual Link Building

Contextual link building (Link in between niche and thematic content, may be hyper of keyword from content) is treated as best link building approach among all of them; it is most effective; means of attaining link popularity with Google. CLB is expensive enough but an extremely potent technique of getting your rankings up.

· Blogroll Links

A Blog Roll is a list of links (Friends/Partner) that the webmaster likes. These links refer to other blogs or webpage. The blogroll link is usually included in the blog’s sidebar as a widget, which is the standard way to do it. Link may split your blogroll up into categories if you desire so. Blogroll links don’t contain link description but show at every page of that blog. An indexed blogroll link may give you more than one backlink to your website. A number of blog available which have hundreds of pages means may give you hundred backlinks.

· Banner Links

Banner links may be a powerful promotional tool for advertising your most important product/service. Using banner advertising is a valuable resource facilitate you for visibility and location at page; only drawback is, image don’t cache so you should give appropriate img tag to banner.

· Link at Competitor’s Back links

Link at competitor’s back links is upcoming link development technique for link creation which facilitates you for maximum backlink count. During this approach you have to collect all back links web pages of your competitor’s which hold position at top 10 pages of Google than approach them for link exchange. This technique will surely enhance your back link count but pagerank of these links will be very low or may be zero.

Submission Services / Search Engine Maximization (SEM)

· Directory

Submit your website to all the directories (business to business and business to customer) under thematic category. Directory Submission provide backlinks in search engines specially in yahoo and help to make targeted page indexed if its not. Because of directory submission you may get good SERP by targeted keyword.

· Blog Scrap/Blog Comment

Blogs comment is a really cost effective way to generate links over a page that has pagerank. Don't get this confused with blog spam. Blog spam involves leaving meaningless comments on un-thematic stranger’s blogs. Blog owners that used to monitor their blogs will likely just delete them or may already use controls that prevent spammers. This right approach for this technique is to first search relevant blog and then makes a meaningful comment. Again, look for high page rank blogs.

· Press Release

Write an appealing release for your business/product/service keeping in mind your visitors and submit it to press release sites with marketing tone. Press Release helps quickly publish your website over internet.

· Article Distribution

Write some appealing content about your product/Service/New Launches/ Corporate brand and submit this to various available articles directory. Articles should be informative and not too long. More the information you will give with consideration of keyword density to your article visitors more the chances your website been visited. Put your link in the resource section of author area to enhance quality link in your backlink kitty.

· XML Map

Create a Sitemap in .xml/.txt for the website. For this you can take the help of free sitemap generator tool. If you generate site map in *.xml format than it is compatible for all search engines while *.txt is only for yahoo. After creating the sitemap upload it on the root at website FTP and than submit it to the webmaster console of search engines. It will help identifying the deeper links by search engine spiders as a result more webpages of your website will be indexed.

· RSS Feed

If you have a website/blog you should generate an RSS feed from the entire content in XML format. This RSS feed will be updated automatically when you make any change at your website or your blog. Subscribers of your website/blog who are interested in updated content of your website will receive the updates via email.

· E-Book

Marketers have e-books written for highly searched topics on the internet or may be related to your business category, E book based on topics that solve or provide solutions of your problems. Reader who buys the e-book to distribute it to his circle for motivation or to get solution of your problem and you have marketers spreading it for the benefits of the sales generated from the links in the e-books.

· Classified

There is a bundle of free classified ads websites over internet. Posting ads with link on these websites is like to find particular droop in a sea of visitors' part; so create your link in such a way to attract attention of visitors and place them on such domains which help to navigate for creating desired result.

· Video

Video Submission Service; give you backlink recognition faster and the better part is, it is video separate ranking in Google. Video submission process is cost effective and produces good results in term of backlinking and brand building. During this process you first upload video file in youtube or google video and than spread video URL everywhere over internet.

· Corporate Profile (.ppt/.pdf)

Corporate profile (ppt/pdf) submission process is very similer to Video submission. Here also; we first upload a file at supported platform and than spread file URL to internet.

· Job Posting

Job posting also provides backlink to your website. This is non-recommended off page techniques; during this process; you post a job (real/fake) at various job portals and get backlink. In this process; link will come from n/a page rank (most probably) but will cache/index soon due to huge traffic.

· Forum Post

Online Communities (forum) are very popular on internet. During your keyword search at reputed search engines specially Google and Yahoo, you will probably find forum result within top 10 results. Forum supports deep linking without an issue; Forums are considered as great, fun and easy link building method. There are 3 ways you can build links from forums. (1) Links at profile; (2) Links in Signature; (3) URL at post

Online Brand Visibility/ Social Media Optimization (SMO)

· Bookmarking

Social bookmarking sites are very good way to make his website bookmark at huge traffic oriented bookmark’s website. These contain very good home page PR, may be 7 or 8 or 9, and number of regular visitor visit these sites. Links put near to related niche content. Bookmarking techniques help to make indexed your webpage; drive traffic toward your webpage and may increase your search engine rank page.

· Lens Formation

Lens at squidoo is an informative webpage at squidoo portal; this webpage is called as lens. Squidoo facilitate you to represent information about your product/service/company with impressive images and overlook. Squidoo have descent internet traffic and qualitative lenses so link from there is treated as good quality link by top rank search engines.

· Testimonial Writing

Testimonial writing is a traditional link building technique which helps in domain maximization more. During this technique; you write few good lines about other website/blog and put your url with your name; This approach don’t support any keyword but provide strong backlink to you.

· Personal Blog

Personal blog is another indirect approach to promote a website through off page optimization process; during this process, you design a external blog and support your website via that blog. You put your link at thematic content in between the content and support key thoughts of your brands. Your customers also feel secure to find you online for support and updates.

· Wikipedia Post

Wikipedia is well known knowledge base of current time and information from wikipedia is considered as authentic and reliable. Post a informative article about engaged product/service with link of external blog (your personal/corporate blog; must be informative again) will enhance your credibility with quality back links and traffic as well but article at wikipedia could not considered as permanent because of very high quality parameters.

· Social Networking

Brand Promotion from Social Networking Platform are most effective tool for brand awareness and brand visibility online in Google Architecture -2010. Real Time Search and Google Caffeine are milestones which may be crossed by this easily. By this technique, you can communicate, aware and persuade your prospect clients/customers about your product feature/service benefits/your USP more of “How you are better than your competitors.” You will be directly connected with your clients and they will feel more secure with you because you are 24*7 accessible for support. You may create link in these 3 forms

Link at Profile

Link with informative post

Link in form of comment at similar Posts

· Brand Review

Brand review is traditional way of brand promotion. During this technique, you/your customer post nice and good lines about you/your brand name with targeted keyword. This technique influence new purchase for your brand by customer. Due to good traffic at such website, you will get frequent crawling and business leads.

These are “Off Page Optimization” techniques which will give success all around in 360 degree.

These are neither commonly used techniques nor only techniques while these are few droops of an ocean known as - Off Page Optimization.

As these techniques will seems interesting and useful but let me warn you they may equally harm your website and may cause of banned by search engines if you don’t select right technique at right time for right webpage. Actually it should be done by experienced professionals.

So Be careful and enjoy success

For more details or queries don’t hesitate to mail me

Ashish Pratap Singh

SEO Expert

ashishrathore12@gmail.com

6 Painless Ways to Boost Your Productivity as a Freelancer

noreply@blogger.com (Ashish Pratap Singh Rathore) — Wed, 25 Aug 2010 09:44:00 +0000

I love working from home. The flexibility to take my lunch break whenever I want, visit the gym when it’s not crowded or walk my dog when I need to clear my mind...

You just can’t put a price on that!

But with that flexibility comes temptation. The temptation to watch a bit of TV (which turns into a two-hour break). Eat a snack and call a friend about last night’s football game. Take a nap. Go shopping. Name your weakness.

That’s not good. Because as a freelancer, your most precious nonrenewable resource (besides your knowledge, talents and experience) is your time. Using it wisely is one of the quickest ways to boost your income and get more free time.

How can you become more productive? Here are six simple and easy-to-implement tips that have helped me boost my productivity by more than 30 percent over the last two years. I guarantee that you’ll get similar (or even better) results if you apply them.

#1: Start by developing a productive attitude. Treat your craft as a business, not a hobby. And treat your time as a business owner would treat her most valuable inventory: with great care. After all, time is part of your own “inventory.”

This doesn’t mean you should work more hours. You could be working full-time, part-time or half-time. It doesn’t matter. But when you’re at work… work! Which leads me to the next point…

#2: Set working hours every day. And stick to them. For instance, I’m at my desk every day by 7:00 a.m. I find that the early morning hours are the most productive for me. My mind is clearer and my creative energies sharper.

End time is 6:00 p.m. That sounds like a long day, but I take an hour to go to the gym every day. I also pick up my son from school four days a week. Some days I take him to school in the mornings. And when we get home, we usually spend an hour doing homework and playing. I also often have meetings, lunches or coffee with friends and personal appointments. So it’s not all work time.

#3: Schedule your day. The night before or first thing in the morning, look at your overall project schedule and determine how you’ll allocate your time that day, hour by hour. Include personal time in that schedule. Above all, stick to it. Be disciplined. This tip alone will boost your productivity by 10 or 20 percent almost immediately.

#4: Always work on the task at hand. If you’ve allocated 8:00 a.m. to 10:00 a.m. to Project XYZ, work on that project for the whole two hours. It’s OK to take a break halfway through (more on that in a minute). But then get back to work on time. Don’t turn on the TV. Don’t check Facebook. You’re at work!

#5: Turn your phone’s ringer off if you’re easily distracted. Let calls go to voice mail and return calls during two or three designated times during the day. Similarly, turn your email program off if you don’t have the discipline to stay away from it. And at a minimum, turn off the chime or indicators your email program uses to notify you of incoming emails. Not only is it distracting, it also keeps you from building momentum on the task at hand.

#6: Use the “50-minute focus” technique. Developed by marketing whiz Dean Jackson, this technique is like strapping a jet engine to the back of a Ferrari! (OK, maybe not that fast, but still!). It’s amazingly simple and equally as effective. Here's how it works:

* Get a timer with an alarm. I use an online egg timer, but you can use a wristwatch or a kitchen timer.

* Select the project you want to work on, preferably one where you really need to make some serious progress.

* Set the timer for 50 minutes.

* During those 50 minutes, be totally focused on that project, just as you would be at an important client meeting. Don't check email. Don't take a break. Don't let your mind wander to the plans you have for the weekend. Be totally immersed.

* When the timer goes off, stop working. Completely unplug from the project for 20 minutes (yes, 20 full minutes!). During that time, you can take a break or get a few non-project tasks done. (I like to read.)

* After 20 minutes, assuming you still plan on working, do another 50-minute focus.

Fifty-minute focus sessions are like blocks of super-productive time you can squeeze in anywhere, anytime. I find this technique particularly helpful when I'm tired, under deadline pressure, or just feel unmotivated for some reason. Once I get absorbed in the project, my lack of motivation often disappears. Plus, I love the built-in incentive — that 20-minute break!

What about you? What techniques have helped you stay focused and boosted your productivity? What has NOT worked for you? Share with us in the comments below.

5 SEO Tips Every Newbie Should Know

noreply@blogger.com (Ashish Pratap Singh Rathore) — Wed, 25 Aug 2010 09:39:00 +0000

If you want your website to rank higher and more often in Google (or any other search engine), it’s essential that you know a handful of techniques regarding SEO (search engine optimization). When you optimize your web pages so Google can more easily find you, you’re sure to be found much more often when prospects are searching for your products or services while searching online. If you can take advantage of the five tips that follow, your web pages will receive more traffic from the people you really want to find you…potential clients and customers.

The most important word to remember through each of these tips is, “keywords.” Think of keywords as search engine magnets. The more relevant keywords you have, in the right places on your pages, the more energy you are giving Google to find your website and have it appear in search results.

Tip #1: The Power of Links
Each tip that follows is something you can do to your actual web pages that can improve your Google visibility, but this one doesn’t. My first tip is for you to get as many links as you can to your website, from other websites. These are called, “inbound links,” and Google loves them. When other websites have a link to your website, Google is more likely to see your website as authoritative and more important. This means everything else you do on your web pages when it comes to SEO will be more valuable. However, not all inbound links are created equal. The bigger the website you can get to link to you, the more impressed Google will be. Start with your Chamber of Commerce website, and keep it going from there.

Bonus Tip - Remember, “keywords” still matter in links. A link to your site (or even within your site) that is hyperlinked as a keyword is much (MUCH) more valuable than just a hyperlink that says, “click here” or “www.yourwebsiteaddress.com.”

Tip #2: Page Titles
Page titles appear as the headline in Google search results. You should have page titles that are both relevant to what’s on that specific page, as well as keyword rich. Google allows you to use up to 70 characters in your page title, so maximize that real estate wisely. A perfect headline example for an accountant in Raleigh, NC may be: “Raleigh, NC Accounting Services | Acme Accounting and Bookkeeping.” That took up 65-characters and contained several keywords that may be used when someone is looking for an accountant in Raleigh, NC. See how easy this is? :)

Bonus Tip: Here’s a link to a free SEO character counter. By the way, did you see how the link we just mentioned used keywords as the hyperlink? This is what I was talking about in Tip #1.

Tip #3: Page Descriptions
When you’re looking at any search result in Google, the non-bold text under the page title is a “page description.” Google allows you to utilize 155 characters for your page description. Use the same rules as the page titles tip, but also think of these 155 characters as a mini-ad for the content that’s on the specific page your optimizing. To follow up on the Raleigh, NC accountant example above, your page description may be: “Acme Accounting and Bookkeeping is a local Raleigh, NC firm specializing in accounting, write up, bookkeeping, payroll and tax preparation services.” That’s 148 characters that contains both a perfect description of your home page, which is also keyword rich.

Again, use the free SEO character counter to help you maximize the perfect page description.

Tip #4: Maximizing Page Content
The power of keywords also extends to the content on your web pages. Although your page copy doesn’t appear in the Google search results, Google will index this content to make sure it matches up with your page title and page description. You’re going to want at least 300 words on each of your pages for Google to index (500 is even better). Be sure your keywords are mentioned close to 3-5% of the page content. This means in our example, that the words, “Raleigh, NC Accounting” should be mentioned in some form at least 15 times in a 500 word page. But remember, you don’t want to make your keywords feel “stuffed” into your page. Spread them out, so they feel natural, and not forced.

Tip #5: More Pages = More Juice
The more pages you feed Google, the more juice you have on your site to be found by Google. The best way to do this is by having a blog as part of your website. A blog is a simple way to produce weekly, bi-weekly, or even monthly articles, posts, or company information that can be picked up by Google. Not only do more pages give Google more information to find you (and display you in more search results), it also keeps your site fresh with content, which is another thing that Google loves.

Read the SEO Tools

noreply@blogger.com (Ashish Pratap Singh Rathore) — Wed, 14 Jul 2010 11:24:00 +0000

All SEO experts agree that there is no SEO
Some of the tools necessary to support the final agreement dead. SEO
This program creates time consuming work and service
Quick and very easy. There are a number of SEO
Equipment designed to serve every purpose site
Optimization. They give a helping hand in every step
Full SEO Keyword research and start with
Analysis of the results of your SEO campaign.

Today you can find a full range of Vietnamese SEO
Resources available on the web. Some of us will pass
SEO Tools Internet based website will benefit their
Marketing strategies.

Keyword Suggestion Tool

Keywords are the building bricks of all SEO campaigns.
Many people get confused when deciding on the right
Keywords for your site. There are many devices
Which words available for comment may be correct
Your Business. Google Adwords Keyword tool
Downloads Keyword suggestion Tools out there. Although
The fact is that this device is primarily aimed at supporting
Google AdWords ads, you can use words
Reading. It helps you to find out which words
Objective, and competitive words that you choose
Helping you see the amount of traffic and provide estimates
View the list of popular words.

Keyword density Analyzer

Keyword density is the number of your words
A web page appears relative to the total
The word on the page. Although it may
Keywords Kiswahili Swahili and then counting all
Stores amount Keyword density analysis
You can use easily, quickly and give
Good results.

Backlink Tracker

Google link popularity is an important piece
Sport. More on quality of your backlink
The site of the bridge on your profile. That is why good
SEO Links is a must have tool for research and analysis.

XML Sitemap generator

Ensure that all pages crawled and indexed you
Sitemap should install and your site. They are as
That allows them to prepare for the Google spiders crawl on EbS
Discover early and last pages you've
People have been updated recently. Sitemaps can also be
It is useful for human visitors as they held
The site merchandise and make the system
Navigation is very simple. XML Sitemap generator for
You create XML, you can release relating Sitemap
Google, Yahoo and other search engines too. It
HTML Sitemap will also create SEO Tools
For the sake of humanity and improve site navigation and make your web site
The guest-friendly.

Link popularity correction

Your popularity is evaluated and the success of the campaign.
A very important thing in the popularity of your site
Search engine rankings. show how this tool
You are connecting to other areas. Search engines use more
The data to account how popular your site. You
Even the URL of your competitors can check by comparing their
In their website.

Why keyword research is important in SEO?

noreply@blogger.com (Ashish Pratap Singh Rathore) — Mon, 29 Mar 2010 08:03:00 +0000

Why is Keyword Research Critical?
Keyword research determines which keywords you should be targeting with the SEO. Most people think that they know which keywords they should target. Instinct can be a great resource, but it can also be misleading and is almost always not enough. For example, "search engine optimization" gets an estimated 16,000 searches a day while "search engine marketing" gets an estimated 8,800 searches a day. If your gut tells you to target "search engine marketing", you may get great rankings, but it would only get you half of the traffic that you could have had if you had targeted and ranked well for "search engine optimization". There are also keywords that you may not be able to rank well for without a lot of time and significant amount of link building regardless of how well you optimize your site. In addition, there are keywords that other people will use to search for what your site offers that you would never even think of. So, in addition to letting you know which keywords are more popular, the research can also provide new keywords to target.

Drawing on the analogy in our search marketing parable (found on the Church Marketing Online blog), optimizing your website without first doing keyword research is like trying to pick apples from a tree without first checking to see if there are any apples on it or if the apples are within your reach. You could end up putting in a lot of effort but going home with little fruit from your labor. So it's a key component of search engine optimization.

What Do I Research?
There are two main aspects to keyword research. The first is popularity, how often are keywords actually searched for. Unfortunately, Google, Yahoo, and MSN don't share the actual number of searches for specific keywords; however, there are a few tools online which are generally thought to be pretty accurate and Google does offer a free tool that gives the "approximate" number of searches for some keywords. The keyword popularity tools (other than Google's) use the search data from a number of other smaller search engines along with a few algorithms to predict how many searches are being made for specific keywords. It's not perfect, but it gives you an idea of which keywords are most popular. Since Google's figures come from…well…Google, they are probably the most accurate, but even their figures are only estimates and I've found that many keywords return a "Not enough data" result. You may wish to use both Google and another keyword popularity tool.

The second aspect to keyword research is competition research. Competition research starts with analyzing your web pages to determine how competitive your site is both in general and for specific keywords. This is sometimes referred to as page strength. I should note that there are really two aspects to page strength, the general strength of a site and the specific strength of a page within the site. For the sake of simplicity, in this article I will use "web page" for both. The next step is to examine the keywords themselves to see how competitive they are. This is sometimes called keyword difficulty. Determining keyword difficulty is done partially by examining how competitive the pages are that rank well for this keyword, though other methods can be helpful as well. This can be tricky for two reasons.

1. No one other than that search engine designers knows how each search engine determines how competitive a site or page is and the search engine folks aren't talking.
2. Each search engine has a different way of determining how competitive a site or page is. So, even if you could figure out one, it wouldn't necessarily be so with the other search engines.

Despite these difficulties the search engines do give us some general information about what makes web pages competitive (what determines page strength). I'll look more into how you determine keyword competition in my next article.

Without good keyword research, your search engine optimization efforts will be like firing a gun into the dark. You may hit something, you may not. You may choose keywords that are not searched for or keywords that are way too competitive for your site at that time. It's best to know what you need to be targeting.

4 Critical ways to drive traffic to your website New

noreply@blogger.com (Ashish Pratap Singh Rathore) — Mon, 29 Mar 2010 07:49:00 +0000

New website and is willing to start selling something! If you can not but how do I sell a large volume of traffic to your website?
People from the traffic of your site, start a new online solutions to business problems. Website for the four important steps in this article should be managed in production operations.

1. Your site content is not unique. Search engine robots to all websites regularly between fresh and new sites. So you quickly search your indexed web pages and new high-quality content is important to you.

2. Take all of your keywords on your website. This is all relevant keywords on web pages to the subject of any type have been published on the website is important. Search Engine ranking of your website before placing in search engines to your website, which means that increasing the relevant keywords people type. Many visitors to your site so search engines of the future situation. People, people more time and finally something on your site to purchase goods or services offered on your web site expenses, high-quality content for your visit.

3. Since the new website, you must submit to a search engine. Because it means search engines will appear in search engines, your website URL to send and receive visits, is an important step. Your website URL search engines, then the search engine to learn about these people, can be found on its website to look for funds.

4. Link exchange website, some web sites with high popularity ranking (PR). And links to related Web sites popular with foreign operations to manage your website and improve your site's digging is an effective way. Transfer to other websites through our website is linked to income.

Tips in this article as directed by their website traffic and more people to my new website very easy to understand, to increase. To follow all these steps and soon your website on the internet online sales and trading profits would increase traffic also sees the need!

3 links referansman aggressive strategy to get your site I saw

noreply@blogger.com (Ashish Pratap Singh Rathore) — Mon, 29 Mar 2010 06:52:00 +0000

Using search engine optimization for one-way link building is a critical factor for obtaining high level keyword. Search engines list, since the results of your link popularity to your SEO strategy ranked first for a high PageRank.
SEO Tip # 1

When using aggressive link campaign, to begin not connected to a network with multiple domains that are hosted on the same server, or buy some links hosted within a single IP address. What your website needs are natural linkages can be drawn for a long time. One of the best ways to do this is to express to-follow blogs (not a spam, but a few comments per day) where your site grows naturally.

SEO Tip # 2

PageRank quality of these sites to link to you must be natural to search engines. Be careful not to link to a page with high pagerank 8 or 9, you should also find some helpful links from sites with high and low page rank values. This is especially for new sites and post articles to different directories, this article will be achieved.

SEO Tip # 3

Try to look at your link campaign from a purely scientific point of view. Easy, you know what visitors are looking for on your site, and then find out which phrases to sell and then draw the link text to your visitors. Once you've found the best value phrases, these phrases in the anchor text you ask from your link partners. This method to get references for maximum return on investment (ROI), as well as discover the natural search engines.

Using this strategy, above you can reach a link campaign, which is also highly relevant and targeted to your most important phrases. Link quality is more important than link quantity and anchor text is more important than PageRank. About the author
11amDesign meet designers, programmers, webmasters and SEO. 11amDesign is also a provider of many additional resources for our guests, including articles, scripts and programming source code, graphics, search engine optimization and graphics layers, and much more!

Keyword stuffing site.

noreply@blogger.com (Ashish Pratap Singh Rathore) — Mon, 29 Mar 2010 06:47:00 +0000

Insert the meat-key is the intent of a particular word on a web page. This technique is Optimasi search engine web site promotion for adults. History entry input keywords in the history of more harassment, which use them. It was used as bait to catch more and more traffic to your web shovel ethical or unethical classification of the site.
Consider some cases --

enter keywords used to disguise the words are not relevant, such as background color for Web pages to their mountain nests soft.
This web content designers more complete words of the most intellectually didambakan as "sex", but has much to do with reason.
Some fans are full of art, as such, at the end of the day there are more words in page content and sites most closely resembles standard American tattoo.
Then suddenly one day, search engines like Google, MSN, fell heavily on the procedures and standards that provide excessive amounts of keywords, without any web designers and web pages took a fall.
This manual --
Destroyed in the frequency of practice of key skills.
Instead, change the keywords associated with topics related to the contents of the site.
Determines the extent of any keyword can diresapi, and also the place where they are full.
Fill 10% in the main post, first paragraph, completion and dissemination of media desirable to support adult sites. Attention is suitable for adults Stuffers web marketing, according to the basic concepts, such as search engines on the web using sophisticated equipment such as analyzers, density of keywords and not the engine was completely unintentional.

10 ways to get Free Traffic in Our Site

noreply@blogger.com (Ashish Pratap Singh Rathore) — Thu, 14 Jan 2010 11:54:00 +0000

Any network traffic manager is one of the most significant. What's more, when you get traffic, and therefore can only benefit. Work is in progress and traffic is constant, which should be done, if you have traffic and want to keep. Here are some ways to get free traffic:

1-Optimize your site for search engines.
Traffic generated by search engines for free always to a significant extent. Therefore, do your homework, and that has a very targeted keywords require optimization. SEO is the most effective way to get free traffic and really optimize your site for some time and effort necessary investment. SEO is difficult, and you know, if you want to be short, not check out our SEO tutorial. If you're too busy, you can start a 15-minute SEO articles.

2-Frequently update content on the site. .
If you're waiting for something terrible secret was revealed, perhaps a bit "disappointed. The first step to get free traffic is a small but important - to get a lot of content and update often. On the SEO, content is king. If the content is good, and often is used only for visitors who come often to see what's new building is a faithful public, but also search engines love your site is updated.

3-Use Social Bookmarking Take sites.
Bookmarking sites (especially the most popular of them) is an effective way to get free traffic. If you learn how to do this, consider how the social bookmarking sites to get traffic to the articles we have explained, that if you want to Digg, Delicious, etc, how you want to get traffic free sites

4-Use Twitter account and Facebook.
Social network, free traffic. If you have a network known as Twitter and Facebook, to ease traffic comes from Google and search engines, traffic can pass. It is true that Twitter and Facebook supporters targeted followers of time and effort to build a large network, but it usually takes a lot of profit should be.

5-Other sites Get join.
Another way to get free traffic to other niche sites. Links to other sites is a good niche in SEO, especially if you do not get famous are links without nofollow attribute. But even if the links are nofollow seo (they are useless), are still too much traffic on your site. If you set the vision for high-traffic site-to provide a coherent link, you get thousands of hits just on this link. If you need a list of niche sites is at your own when you come back, reverse Builder Tool. But be careful, because if you change the bad links with its neighbors, much damage can increase.

6-Use the site for free to promote the connection.
Promoting free is always welcome, is not considered. In many ways it free of charge and some of the most popular are promoting your site for free classified advertising, directory listings may include different observations, etc. It is true that not all methods of self and to promote right to choose a site to promote places, you can import tons of traffic.

7-Product or a free Create.
Drive content is useful to provide some of the traffic. We create useful materials, and depend largely on your site can replace a number of types. You have tons of tips, articles, or at least to propose the most effective methods of traffic that may be necessary to develop a product or a service fee. When a product or service will be popular and people started on your site, and the possibility that he will visit other sites.

8-Use viral content.
Products and services free for your site is free and transport is in this context, is one of the best varieties are great viral content. Viral content is divided into so-called because it is a virus - which is when users, such as content, send them to friends, send them to different locations and how to promote freedom of a number of ways . Viral materials and their work and to couple to share popular sites are listed. After the user can make and distribute for you. Hot Video viral for the content or presentation but can be also a good article or picture may be old.

9-Use offline promotion.
Offline promotion is often forgotten, but is a way to get traffic for free. Yes, computers are everywhere, and online and offline more, but life has not yet been transferred to the web spend. Promoting the network is very strong, and if you know how to use it, you can also get a lot of visitors. Traditional way to promote your site offline, including some souvenirs or visit the Stick your business card and print vehicles of the URL. You can start also selling T logo and brand more popular in this way can make shirts and other goods.

10-Include signature URL.
One way to sign the URL Forum free traffic. November forums where millions of visitors a day, and if you like this first phase of a popular user, this experiment, you can get traffic to your website. Forum views and send people like you when they click on a site to add the signature is much more than that. In rare cases, can be profound connection (the link inside the link and home page), and this is a way to focus on a particular page, can. Unfortunately, only deep links are allowed.

Get free traffic is a broad topic, and it is not possible via the list. However, if you know the main ways - the way we described in this article shall apply, mutatis mutandis, be sure that you get a lot of free traffic.

Website Promotion Strategies ignored

noreply@blogger.com (Ashish Pratap Singh Rathore) — Wed, 13 Jan 2010 07:07:00 +0000

I notice that one of the most common questions asked by small business owners how they can promote their sites? Followed by how much will it cost?

There are several ways of promoting a website and many of them are actually free of monetary cost, but takes time.

However, a new online community, vibrant and interesting way is to promote and fully aware of your product or service without having to fork over money to receive. In fact, the only limit is the creativity of the mind is in Internet marketing. But never forget ... which is free, requires work.

If the average person starting their first website, have a lot of time and not enough knowledge or resources. This will force the learning to work. There are many services to find out how this is done for you you can not ignore obtained.

But the question remains, how do I get a free method to promote my website. Let me explain to you directly.

Press Releases
Well written communication can have the amount of traffic and its extraordinary Garner is also an overall exposure, based on certain keywords and if the union by major news agencies. Cable news can be either online or offline and produce extraordinary results for you.

He also witnessed the power of the press release is at the top of search engines, Google in particular, convex. Once that happens, you can enjoy unlimited traffic to your website. The press release is increasing rapidly in the first page of search engines at one time very quickly. Even considering only 7 minutes in a niche market is highly competitive.

With the decline E-mail
Reverse e-mail when someone e-mail list to send an email. You just answered back to mail something of mutual benefit and state your case. In essence, do you think you know something that you think the audience will be used, and I sent her a list.

This is a brief version of how this method works, but if actually applied, and some value to the owners of the list, and the reader can produce about 5 chocolate figure in the shortest possible time. Because the list is owned by a trust, and how the relationship with the people on the list, your chances of success are much greater.

Web 2.0 Features
Online Web 2.0 property has a regular course of readers, viewers and listeners. What? Thus, Web 2.0 gives you the ability to read, listen, play audio or video files. By using this site and interact with people, responding to comments and make updates for you, the people you're a real person and have something to share with the community. Institution as an expert confidence now to go to sites that promote, even if you're new online.

No, I have 3 effective methods you can use for your site without the money given to promote. Now is the time to change the way business is done!

Web Analytics

noreply@blogger.com (Ashish Pratap Singh Rathore) — Wed, 13 Jan 2010 07:04:00 +0000

Search Engine Optimization and Web Analytics consultants used by the company with customers in their work, are educated to provide specific evidence of the results of data collected.

Web Analytics is the first two, which studies the behavior of sites to improve their performance. Data collection and people on their sites and their servers can track, although the company, during almost all employees, or just get it out is not effective.

Web Analytics and Web sites that indirectly assess the potential audience with features and performance is reviewed, the location and comments, which is a total presence on the Internet.

Web site Analytics solution is what visitors per user. Key performance indicator data collected (KPI) and activities before the analysis done to improve the website or marketing campaign is the results show.

Traditionally, web analytics - Web site behavior, but it is used, with many campaigns marketing search engine for both existing and emerging market developments are equal.

The data mainly in two different ways, logo and page tagging code, you can collect. Business Server Logfile analysis, collection and read the data from all data. Site uses JavaScript tags to third parties when browsing the web, used to report on the server.

The fact that the use of mobile phones in most web servers each activity, if the page - Marking the benefits of your browser called a record recording create a logo providing information to use in almost all browsers is not enabled JavaScript is disabled. From the logos to search spiders as well as information visits. While the exact human activity, its useful information about search engine optimization to do.

Use-page report on negotiations with the labeling options, and Flash video has its own beauty, like a mouse event onclick onmouseover, onblur, etc. Page footsteps and travel services, sign up to more complex actions can be Logfile analysis is a server that can reuse Web server is specified.

Other reactions, such as e-mail Web Analytics data, direct mail, sales data and heat map and click on Search Engine Optimization consultant to a wide range of tracking and search engine marketing activities with iCal be stat report

7 tips on how to write Web Title

noreply@blogger.com (Ashish Pratap Singh Rathore) — Wed, 18 Nov 2009 07:49:00 +0000

The title and tags can be found in the original HTML code Name. As an important step in the search because the two main reasons for the results of your web page title seems very important for SEO strategy:

1. Scores and search algorithms, returning the title.
2. Then increased royalty rate.

Here are some suggestions for the title by optimizing your site for improved visibility is:
1. Write a short name

64-70 characters maximum length of the name Google. Name pictures, Google shows search results will be minimized. Use the Web to look for SEO analysis tool head height.
2. To identify keywords

Your phrases of your web page content Indentify. Below each word of the contents of your page list of possible explanations. Make a list of shoes that you can move all the relevant search terms. Your book is a working link search results are displayed formulation. Thus, the main page should contain keywords. How about the comfort of your name can access the page for analysis SEO tools you can use the Web.
3. First major

It is important to start by adding the keyword names study found. And more important as the words appear for the first time accepted.
4. Using targeted keywords

Select your name a few key words so that more targeted traffic.
5. Were

Make sure the Web page content summary of your book. Users, if they knew that appear in search results page. This increase in bounce rate and click-through rate will help to reduce.
6. Create a unique name

Make sure that internet use a unique name. Duplicate names may be duplicate content issues.
7. Avoid keyword stuffing

Keyword stuffing or spam other methods should be avoided. Even "Name", click here for privatization will reduce their ranks by taking positions.

Each time such an interesting thing to write a web page title and content aside, users do not need! Effort, IPOs are usually forgotten users of this web site is an important aspect of our success "click" link to obtain a high degree of

Press Release on the importance of online marketing

noreply@blogger.com (Ashish Pratap Singh Rathore) — Wed, 18 Nov 2009 07:14:00 +0000

Web search, one thing, each day changing decorative specific, more precise search online visitors several times by using online news sources.

In fact, more and more people, latest news, Google or Yahoo use to read news not for their interests, international social and political news, but specific and sophisticated themes. Yahoo News, was the world's largest online news audience.

For a particular topic, search engines, news sources indicated the extent and number of relevant press wanted.
Press Release Optimization

This is great news search engines, media companies to optimize effective 3 easy explanation, it is important to have an extremely encouraging:

1. Add a press release at least 3 target groups based on keywords. Such a search engine, users can find the press release.
2. Their press release page shows the contents of the press include a link.
3. Directory to a targeted audience to create a database to send news and press release sites. This is to share them, allows you to review activities and publications.

If appropriate keywords and links, press release optimization, press to present a proposal for adequate care benefits are:

High-ranking search engines * News
* Direct to reach a targeted audience
Search Engine News on your site * Increase your visitors
* Web site newsletter, or via the contact form to increase the audience base
* Your company's vision development

His platform, press release writing and clear and attractive deals online access allows viewers to catch the news search optimization?

Step 6 structured writing Press Release

noreply@blogger.com (Ashish Pratap Singh Rathore) — Wed, 18 Nov 2009 07:03:00 +0000

In a recent article for tips on writing press, success is possible. In this blog, you need to understand how to ensure that the format of our press.

The press release includes information that the message should be constructed as less interesting and readable.

I must say that general knowledge as a key element in its press release, please start at least should be presented.

In the press release a few steps above the law specifies:
1. Attractive title

Attractive title release, that the main message they write. Use keywords and relevant in this action verbs.
2. Test Summary

The title of one or two key sentences to write a short text.
3. Key elements

Creating press releases and make sure that the key elements of the body at the beginning of the text is written so that readers are attracting attention. Forget that journalists are usually very busy and crowded when they get it.
4. Contact Information

At the end of press release contact the company name and write, so the media can find information if necessary.
5. Use standard fonts

Generally accepted and to avoid using bold, italics and font color. This is the press read by different computer platforms.
6. Post Online

When the media is ready, on my site (and post), so that search engines can easily get forgotten.

Forget it, do not optimize their texts, grammar and spelling and all available to send a press release to send catalogs review!

Pay Per Click Management Services: To attract more visitors to your site

noreply@blogger.com (Ashish Pratap Singh Rathore) — Fri, 30 Oct 2009 11:45:00 +0000

Have you ever tried to count the number of seats available on the World Wide Web? Only a move, it will look for keywords on Google, an idea of the number of pages. The visitors were discovered on the Internet is crucial to the success of any online venture. Better access to the site can achieve a high ranking in search engines. But how to get to page 1 of search results is difficult and time after the award. The new site, which requires an initial boost, select it from the Internet, the need for fast, reliable way to get more clicks. It is here, pay-per-click advertising is much more convenient.

Pay-per-click advertising offered by the major search engines, including Google. In such advertising, the site is about advertising in search results and paid advertising on the site just fit. Even if your site is search engine click. And, unlike the organic results on the left side of the screen of search results - it has in months of hard work - PPC ads on page 1 with results almost immediately. This explains why PPC advertising supported millions of websites. This explains the growing number of companies that offer pay-per-management services click.

Management services to PPC your site includes a range of services, right to open an account with PPC ads track your PPC. pay per click management company manages the delivery process of your website determines how much you pay per click advertisers. But the central role that led to your website is keyword selection and management. After a thorough investigation, to draw up a list of words that are on your site. Next, add new keywords, or the removal of age, depending on their application or bid. Thus, rental companies manage copiers better manage their Pay Per Click Search Engine Marketing.

Website to promote the benefits to members

noreply@blogger.com (Ashish Pratap Singh Rathore) — Mon, 26 Oct 2009 07:54:00 +0000

Search Engine Optimization has become increasingly difficult, with search algorithm to think and what they need complex became important. However, one thing is for sure, especially techniques optimisasi search engine backlinks are still one of the most effective.

When you receive a link to your site, your site search engine how to select strategies. Now the voice link with the killing of settlers on the link to a page number depends on several factors, in the link, page, and what your search engine pages link seen as "power" site.

Many factors help his Web site, there is very SERP position, but one thing is for sure the numbers stay on the page referring you to create and link the necessary high. This can occur in several ways:

1) cross - contact other webmasters as a reward to have the opportunity to provide a link to your site has to offer.

) 2 - add a way - different ways this can happen. Write and send articles Article directory, forums to add a link to your signature, posting blog with link back to your bait back to (the site owners do not mind!) And link directory.

Doubt that one way link is much stronger than each other. They believe that the point of interconnection, related to the problems of their website should be.

Link using the keywords you select are important in the building. For example, you have a house that contains the phrase "Dog Bed", it is possible that the house owner, if your site link to your site using the term you are looking for, the actual link position high in the search engine should. Search engines that your site is important for keywords found, and this should be given a higher position you have too many link. Just get a link to your site only to Mengoptimalkan their pages, and not as has been mentioned, but certainly is an important factor in the search results.

An important note to remember to add "do not happen to Holdings." This is a page of hundreds of outbound links, including hundreds of locations. Search web search engines do not encourage them, and in any case, if this link "link farm" page will be contacting other benefits worth more than low involvement in relation to many people this will be.

Many article directories and free-free link to your site, where it can provide high link directory. However, payments from link to link directory to very often. You can made this day a few hours after payment directory on your web site will be receiving promised. Often, many free minutes to review their deposits, compared with a directory, and even can not accept that, in considering this matter. There are some exceptions, the key to finding them. Other good things to be recorded that many new links directory, also enforced in developing web pages is very little time, maybe category. This is a link to pages on your site the ability to deliver value given.