High Impact Marketing On A Tight Budget

Logo design blog moved to corporate site

noreply@blogger.com (Graphic Design Ltd) — Tue, 04 Nov 2008 09:39:00 +0000

Due to the popularity of our logo design blog, we have decided to bring it onto our main corporate site. In future, please access our logo design blogo from here:

http://www.logoquality.com/news/

Thank you for following our musings and we hope to bring you bigger and better logo design news from our new home.

Tel: 01753 20 80 22

Security Industry Logo Design

noreply@blogger.com (Graphic Design Ltd) — Fri, 18 Jan 2008 08:06:00 +0000

Designing logos for different industries can throw up all sorts of challenges. For a start the designer needs to understand the business ethos behind the company before creating a single logo design idea.

http://www.logoquality.com/ are lucky to have had many clients in the past due to our logo design skill based on concept development. We work close with the customer to understand their specific business goals and aspirations and develop their logo design to be a reflection of their business.

Logo Quality have designed many logos for the security industry from body guards to surveillance. As specialists in this area of logo design, we understand our clients needs fast. Because we understand the customers we can work a lot faster too keeping our own costs down to a bare minimum. These cost savings are then passed on to our clients direct. They pay just a flat fee of £149 plus VAT.

Sample Security Industry Logos

Some of the traits we have found in the security industry might seem obvious like "strength", "trust", "tenacious" and "honest". Just because the words are obvious doesn't mean it is easy to design these qualities into a logo. The hardest part is adding an individual personality to each design that reflects what the company is all about.

Logo Quality are experts at designing logos for the security industry. We build in all the qualities you stand for and reflect your businesses personality too.

If you are looking for a great logo for your business then look no further than Logo Quality. Give us a call on (01753) 20 80 22 to discuss the process in detail.

Cartoon Logo Design

noreply@blogger.com (Graphic Design Ltd) — Thu, 10 Jan 2008 09:09:00 +0000

Designing logos in a cartoon style is a real art. The designer needs to be a master of this art because a badly designed cartoon or mascot logo design will not represent your company or product well.

The illustration skills required to produce world class cartoon logos do not come overnight. The designer takes years perfecting the skill.

Cartoon logos are a fantastic and fun way to brand your business or product. The design style lends itself well to fun products and services. The great thing about this design style is the WOW impact the viewer gets the first time they see the design.

Cartoon and mascot designs are also great for sports teams. Just look at all the US football teams logos. Most have cartoon mascots of animals and such.

Examples of Cartoon logos

Applying your logo design on marketing materials

Cartoon logos look great on marketing materials too. Look how well this design comes out on hats.

Your logo design on clothing

You are not restricted to just hats, your logo can be applied across a myriad of marketing materials. Clothes are a great way of getting your name out there though. Have a look at this polo shirt. The design really stands out and can be used as part of a corporate uniform too.

Work with experts

People do not order logo design and leave the files on their computer. We have found that most of our customers apply their new design to a broad spectrum of marketing materials like brochures, business cards, postcards, letterhead, flyers, signs, vehicles to name just a few.

Working with graphic design experts that specialise in corporate identity branding will help you apply your new logo design in the most effective way for your business.

If you are looking for a cartoon or a mascot for your business then look no further than http://www.logoquality.com/

St. Valentines Day Logo Design

noreply@blogger.com (Graphic Design Ltd) — Tue, 08 Jan 2008 08:48:00 +0000

Valentines day is February the 14th as you already know. The New Year celebrations are still a very vivid memory but as a design company our focus is now very much on the romance of St. Valentines Day.

The type of designs we are asked for this time of year varies little from year to year. Cupids, roses, hearts, champagne to name just a few.

Some clients are designing logos for their sweethearts, some are actual businesses offering Valentines Day products, others have Valentines Day special offers. The key though is to try to capture the romance of it all in a simple graphic that is memorable.

HappyCupids

This design for HappyCupids works on a couple of levels. The happy Cherub aims his love heart arrow and is ready to strike at his first romantic victim. The posture of Cupid gives a feeling of flight as does the red wrap around the waist.

A simple graphic with few lines can portray a powerful image.

Loves Advocate

Hearts are a symbol of love and have been for thousands of years. "Do you have the key to my heart". "Can you open the door to my heart". These are sayings typical of romantic lovers around Valantines day. This logo has been designed for a business targeting the romance market. It has been designed in an illustrative style for depth and movement and a feeling of fun.

Valentine & Co

This logo was designed for a business specialising in romantic products. The seductiveness of the & and the quality of the bespoke custom designed font work very well together. The black background adds to the romantic / sexy feel of the design.

No matter what your requirements for graphic design are around St. Valentines Day, you should speak to a designer that has experience in this field. When so much emotion is needed to be displayed in a design you need to trust it to experts.

Happy Valentines Day on the 14th from all of us here at http://www.logoquality.com/

Christmas Logo Design

noreply@blogger.com (Graphic Design Ltd) — Mon, 17 Dec 2007 08:55:00 +0000

Xmas logo design is not just the realm of the big companies. Any company can have their existing logo updated with a Christmas theme to make it look more festive.

You might have a product that is Christmas themed that needs it's own logo. If it is a product that is sold around Christmas time then a Chistmasie theme will often go down well with your target market.

Logos designed specifically for a certain time of year are getting more and more popular because of the massive cost savings designers make taking their businesses onto the net. http://www.logoquality.com/ is no exception. We often find ourselves bombarded with requests for adding a Santa hat to a logo or adding some snow to give the logo a more festive look. The cost is only around £150 for a new logo or to update an existing logo so you won't break the bank.

Here are a few examples of some logos we have designed for recent clients with a Christmas feel to them. A couple of them are for products related to Christmas and a couple are logos that have been given an Christmas makeover.

You too could have a Christmas based logo design for just £149. Visit http://www.logoquality.com/ or call 01753 20 80 22 and see what we can do for you.

It's not too late to get started, we can have your Christmas logo ready for you in just a couple of days.

Using Flyers As A Marketing Tool

noreply@blogger.com (Graphic Design Ltd) — Mon, 10 Dec 2007 17:11:00 +0000

Marketing with a well designed flyer can increase your new business.

Are flyers an effective form of marketing? You bet! It does depend on how you get your flyers into the hands of your prospects though.

Flyers are a great way to market your business and the low entry costs into this form of marketing make it very popular for small to medium sized companies.

Here are some ideas for you to get your flyer into the right hands.

If you are a retail business providing products or services to consumers then you need to go where your consumers are. It costs next to nothing to go down your main High Street in town and hand out your flyers to your demographic. What do I mean by demographic? I mean the people you would expect to be your customers.

Lets say that your shop sells training shoes. Everyone can wear training shoes of course but your target customer is more likely to be teen to twenty something, males. If you gave out 500 flyers to middle aged shoppers you would still hit the bank for the teens but you are more likely to get a bigger strike rate speaking direct to your market. The design of the flyer will do the talking so make sure that it communicates with your target on their level.

Based on what I have just said, you need to know who your market is and you need to speak direct to your market through the design of the flyer. Don’t underestimate the design of the flyer. If you have the best trainers in the world at the best prices and your flyer looks cheap and nasty, you are unlikely to get your message over.

The biggest mistakes people make when using flyers as a marketing tool is to get them in the wrong hands and to have a poor or weak marketing message conveyed by a poor design.

If you are a business to business company, your task is a little harder. You need to spend a bit more time identifying who your potential customers are. Once you have identified your customers you have several options open to you delivering your flyer.

You could try the High St technique above but your failure rate will likely be very high. You need to hit the decision makers in the company and picking someone out in the High St based on what they look like is not an exact science. You are more likely to get to the people you want by posting your flyer.

Identify where your customers congregate in the world of printed directories. Yellow pages for instance or the Chamber of Commerce directory. You can then address your flyer to the business owner or the Director with a pretty good chance that your flyer will get to the address at least. The larger the business you are trying to deal with the more specific your address will need to be. If you have time to call up and get the name of the prospect then this will increase your hit rate.

2nd class stamps are not expensive. Printing a couple of thousand flyers is not expensive either. This leaves the cost of the design. For as little as £120 you can get a professionally designed, high-impact, must read flyer design. This form of direct marketing if done correctly can be very powerful. You can reach more prospects for less money than say placing an advert in a local paper or buying some keywords on a search engine.

You could also try business networking meets. Breakfast clubs are great places to meet like minded business people. Take along a stack of flyers and hand them out.

If you are looking to attract new business you should give serious consideration to marketing with flyers. Add this technique to your overall marketing plan and you will reap the rewards by catching prospects that you might not get marketing to them through other mediums.

Here are some examples of flyer designs created by http://www.logoquality.com/. Printed on a good grade paper or card, these flyers are designed to attract customers.

High Impact Marketing On A Tight Budget - Postcards

noreply@blogger.com (Graphic Design Ltd) — Fri, 07 Dec 2007 07:27:00 +0000

Sending a postcard to a prospect is not a new marketing technique, it is however pretty rare. Not because it is ineffective but because people think it is too much trouble to go to getting everything organised.

A high impact postcard, designed with your marketing messages and carrying your corporate branding, is a fantastic way of keeping your face in front of your clients and prospects, without costing a great deal of money. Because it is a rare form of marketing, your audience is more likely to read it and if it looks fantastic they are more likely to keep it around, as it will look too good to throw away.

All it takes is a great design, a list of customers and prospects names and addresses, some second class stamps and a short print run. The print run will depend on the number of prospects and customers you have, as will the number of stamps.

Here are some examples of postcards designed by http://www.logoquality.com/ for just £80 (+VAT).

This service provides the customer with 3 different designs to choose from and unlimited changes to the selected design until it is finalised. £80 for design of this quality makes postcard marketing a no brainer for businesses looking to make an impact.

Postcard marketing can help to:

 Increase sales
 Generate leads
 Introduce new products and services
 Promote special events
 Improve customer relationships
 Zero in on target markets
 Distribute coupons and offers
 Drive traffic to your website
 And much more

Make sure you do not skimp on printing. If you choose a low cost, cheap printer, who prints on poor quality card your marketing may not be as effective. Spend that little bit extra and have the design printed on quality card stock. It will make the cards feel so much more luxurious in the hand and thus more difficult for your target to throw it away. Your designer can advise you on print options and costs.

If you would like to have LogoQuality design your postcard just complete the simple order process here:

Postcard design just £80 (+VAT)

If you prefer, give us a call on 01753 20 80 22. We are open Monday to Friday from 9am to 9pm.

Stationery Design Examples

noreply@blogger.com (Graphic Design Ltd) — Thu, 06 Dec 2007 07:00:00 +0000

Business stationery is one of the main parts of your corporate branding. Your business stationery is like an extension of your sales force. It is working for you 24 hours a day quietly in the background.

When you send out a letter to a prospect, your letterhead should scream "Professional Company". When you leave a business card with someone you chatted with at a networking meet it should scream "Professional Business". When you send out a sample to a prospect and you include a hand written compliments slip it should scream "Professional Firm".

You want your customers and prospects to think you are a serious business and to put yourself ahead of your competitors. A simple way to do this is to have your stationery designed by a professional graphics design firm. You want your stationery to look the biz. Not a template like the stuff you get for free from the Microsoft website or something you knocked up yourself. That just screams out "CHEAP".

Have a look at these designs created by http://www.logoquality.com/. These stationery designs consist of A4 letterhead, business card and compliments slip. Each design incorporates the logo design and accents of the brand seamlessly to give maximum WOW factor. This style of design promotes your brand and gives your customers and sales prospects confidence in your business.

These designs look very professional and will make your business standout but that is only part of the job complete. You need to have this stationery printed on quality stock.

Consider the finish on the business card too. A glossy finish for instance will bring the colour out and give the card an extra thickness. If you take a cheap option printing your company stationery it will show. For a few quid extra your stationery will feel as good as the design looks. Many graphic designers will help you make the right choices and point you to a printer where you can go to get the stationery done professionaly.

LogoQuality has a print dealership and will print the stationery designs on quality paper and card stock for you for a great price.

Logo Design Tips

noreply@blogger.com (Graphic Design Ltd) — Sun, 02 Dec 2007 09:39:00 +0000

Here are your top 10 tips covering design style, layout, colour and font to help you in specifying your logo design:

Logo’s tend to fall into three different design styles. Before you do anything else you should choose the style of your logo. It is important to do this early on because the style of logo you select will influence nearly all of the other decisions you need to make.

1) Text Style Logo Design

The text based logo design is the favoured design style of the big company. This logo design style looks very easy to design to the untrained eye but usually contains several skillful design techniques.

The text based logo normally contains very few colours and rarely uses graphic effects like drop shadows and camera flares.

Because the design is usually simple in appearance and often contains few colours, it is easy to use across many different mediums. It will translate well from office stationery to brochures to TV. This means that the costs involved in building the brand up are kept to a minimum because the logo does not require to be supplied in many different forms.

The text based logo design style is not suitable for all businesses. It does work well in small professional niches like legal services or high tech businesses like software companies. Generally speaking though the text based logo is best left to the big boys. It is much more expensive to take a text based logo design and turn it into a brand like Microsoft or IBM or Compaq.

Here are a few examples of text based logo designs that http://www.logoquality.com/ has designed for customers recently.

These logos have one thing in common and that is the font used for the basis of the design has been modified by the designer.

Although these logos look simple in design it is not a simple skill to pull off successfully.

The key to these logos working well is that even though they are simple they do carry a message. In the case of the HRR logo you will not be surprised to hear that this is a human resources company. The R's have been design to look like people in a simple abstract kind of way. The Atta Clean logo spells out what it does but also has a cleaning brush making up part of the sweep in the C in Clean. The sweep has a sweep so to speak.

2) Icon Style Logo

The icon based logo design is very popular with both large and small businesses. The icon itself can be abstract, letters making up the company initials or an image that has some symbolic meaning for the company.

The way the iconic logo design is presented can vary. For instance, the icon can be placed to the left of the text, on top of the text, to the right of the text or even below.

As the preferred logo design style for the majority of businesses, it is easy to see why this style has such a great following. It is far easier to brand a company using an icon style logo design compared with a text based logo design. Visually it is easier to remember the icon that represents the business.

From a design perspective it can look like the logo is very simple to design but there are often subtleties’ that are not instantly obvious to the untrained eye. Designers often hear it said that “anyone could have designed that logo”. Or, “I could have done that myself”. It is only when the subtleties’ are pointed out to the customer that the full value of the design is realised.

Here are a few Iconic style logo designs that were created for clients by http://www.logoquality.com/

The layout of these examples differs in the placing of the icon in relation to the text. The icons themselves also range from abstract through to obvious. Simplicity is key to making these designs work so well.

The font choice for these companies is very important too. The font must work on 2 fronts. First it must compliment the icon and second it must be the correct style of font for the business it is representing. Take the Care Assist logo above. This logo would not work if the font selected was high tech in style like that used for Solaris.

3) Illustration Style Logo Design

The great thing about this logo design style is that it always looks really impressive. Illustration is a specific skill within graphic design and is only ever mastered by a few graphic designers. To do this well takes a lot of creativity, as well as mastery of design tools.

The illustrative logo design style will often cost more as the work involved in creating the logo design is usually significantly longer than for producing say an iconic logo or a text based logo. I am talking about the actual job of doing here rather than the processes that gets you to the job of doing. The processes regardless of design style are the same.

These types of logo design work best for Product logos, consumables and the food and drink industry. It is easy to paint a picture of something in the mind if it is laid out in glorious illustration.

The biggest problem with this design style is that it generally costs a lot more money to turn an illustration into a recognised brand. Because the design is often complex, various different logos need to be produced so that the design can work across different media. Printing can really start to add to the cost of marketing too.

Here are a few Illustrations designed by http://www.logoquality.com/ that will give you an idea of the skill required in designing in this style.

4) Layout of Design

There are different layouts to consider for the design style you choose. Text based logos for instance, usually have the name of the business on one single line. However, this is not a hard and fast rule and some designs can be presented with the text on different lines. If the name is very long this might prove to be a better option visually. It might even be better to just use the initials of the business if the name is particularly long. Take the HRR logo above for instance where just the initials are used.

Icon/emblem styled designs can be designed in several different ways. The obvious ones are with the text to the right of the icon or the icon above the text. Two other ways to present the logo are with the icon to right of the text or even with the icon incorporated in the text. See what I mean here with these icon/emblem examples designed for customers recently by http://www.logoquality.com/

The layout of Illustrative logo’s usually follows a roundish or square shape. These shape just seems to work well for this design style. Of course the design can be other shapes too but the majority seem to fit the round or oval and square shape really well. Take a look at these designs here and see what I mean.

5) Colour

Colour is a very powerful visual medium. It can make us feel positive or negative. It can portray confidence and no confidence, anger and happiness, calm and stormy. The choice of colour or colours used in your logo must portray the correct message for your brand.

A gym that is aimed at young affluent men in their 20s would not do well to select a logo made up of mainly pinks. A flower shop would not normally have their corporate colour as blue. A financial advice business would rarely want to choose red for it’s design. These are pretty obvious cases but you would be surprised at some of the colour choices we get asked for.

There are many fine resources that can help you select an appropriate colour scheme for your business. It is important that the colours you select not only portray the correct mood but also that they work in harmony together. Clashing colours do not generally give the type of message you want your customers to see.

http://en.wikipedia.org/wiki/Color_psychology (Colour Psychology)

http://www.sessions.edu/career_center/design_tools/color_calculator/index.asp (Colour Wheel)

6) Font

Choosing a font for your logo design might not seem like such a big deal but it is the most important part of your logo. If you get the font wrong it does not matter what style you choose or colour scheme you select, the logo will be a failure. Get the font right and it could help to bail out a weaker part of the design. The type used is the cement holding together everything else in your design.

If you have a poor icon a well selected font can make the logo acceptable. On the other hand if you have a poor choice of font it is unlikely that your logo will succeed.

Designers spend years training in using the right font for a given situation. It is not something that you can generally just pick up like being a good chooser of colours. If the font is a common everyday font then the impact of the design is likely to be less.

To give you a head start and to borrow from the knowledge of experts in font selection you can use a font choice tool. Adobe who are one of the leading providers of fonts and graphic design programs provide a great tool that can be used as a guide in selecting a great font to be used in your logo design.

7) Design Brief

When you have collected together all the practical things like design style, colour, layout and font it is time to write down some information about your business and what it stands for. Your customers, your marketing messages, your business ambitions.

You need to put together a design brief so that your designer can get a better understanding about you and your business. It is this information that will guide the designer in the direction you want to go. The more information you let the designer have the closer they can get to your expectations.

Most online logo design companies like http://www.logoquality.com/ have a simple order form that you can fill out in conjunction with speaking to a designer in person if you wish. The logo order form is structured so as to ease from you the required information, allowing you to give as much or as little information as you feel comfortable with. This part is important because if you give the designer very little to go on it is unlikely that the designer will be able to hit the mark first time around.

8) Designer

Make sure you are confident that the designer is up to the task. There is nothing more frustrating for a customer to get into an endless revision round cycle because the designer is not capable of understanding the brief or not skillful enough to pull it off. All designers are not created equal.

Many “so called” designers are self taught. These are usually the ones that hang around forums or sell their services on ebay and freelance websites. These are the ones you need to be careful of. Not just because you may have an endless task designing the logo but you also might leave yourself open to prosecution should you be palmed a logo of suspect origin. Like for instance a copy or near copy of someone else’s design. It happens and it happens a lot.

Always choose a designer that works for a real registered company with a real VAT number. This ensures that if things go wrong you can report the company to Trading Standards or have someone to take to court if you are sold a lemon. Telling the judge you didn’t realize the design was a rip-off will not be sufficient in most cases to allow you to get away from being fined a substantial sum for trademark theft or passing off.

Try and choose a graphic design firm like Graphic Design Ltd http://www.logoquality.com/ that employs designers with a formal design education. This means that they have the correct foundation to design from and ensures that mistakes with colour, file formats and print output are few and far between. Just because a design looks great does not mean to say it is designed correctly and can be used across multiple media and applications. A design education is a very important thing to look for in your choice of designer if you want to avoid unnecessary frustrations down the track.

9) Budget

This is the strangest thing in commercial graphic design and can be the cause of many frustrations for customers. Graphic design services seem to take on this unquantifiable pricing structure that leads to much confusion that makes it hard for people to have confidence in whether or not they are getting good value for money. How much should you pay for a logo design? The answer is what are you prepared to pay.

Take for instance the branding campaign for something like the 2012 London Games. The government paid out a staggering half a million quid for the design and branding campaign. They seemed to be very happy with the price.

Private businesses seem to be more conscious of value than public sector businesses. That is why companies like Graphic Design Ltd have fixed price services. Fixed prices mean that the customer knows what they are going to pay out and can set a correct budget for the business. Working with a designer that charges by the hour can bring in a lot of uncertainty. If the designer makes any mistakes along the way, it is the customer that pays for those errors.

Set your budget for logo design and stick to it. For the logo on it’s own you can use an expert logo design company like http://www.logoquality.com/ for just £149 (ex VAT) with no hidden charges added on. There is no need to pay more than this.

10) Delivery

When do you need your logo for? Some design companies can take an age just to put together a few rough drafts. If you have a marketing campaign starting anytime soon you may well miss your deadlines unless you can agree on a timescale from start to finish of your project.

Select a logo design business that is upfront about delivery times. For instance, choose a design studio that promises to send your initial logo design ideas in three business days. A design firm that sends back alterations to the design in two business days. This way you are in control of the timescale in which your logo design project completes. You can then schedule marketing campaigns and branding promotions with a much higher degree of accuracy.

Author: Simon McArdle
Director
Graphic Design Ltd
01753 20 80 22

Logo Design Ideas

noreply@blogger.com (Graphic Design Ltd) — Sat, 01 Dec 2007 07:32:00 +0000

Thinking about how you want your logo to look can draw a blank. Your business may be as a tradesman or might be a retail outlet or any other type of business for that matter. Many business owners feel that they don't have a creative bone in their body. That's not unusual at all. To get some great ideas for your logo design can be quite simple if you know what to look for.

Here are a few things to look at that will guide your thought process and allow you to come up with some great logo design ideas for yourself. We will take it one stage at a time.

1. Colour

a) Moods and Feeling

Do you have a colour scheme already or in your mind that you are happy with? Does that colour scheme work well or do the colours clash? Do you even know?

Colour science is the study of colours and the impact they can have on our everyday lives. Colours can drive our emotions positively and negatively. You don't want your logo give people a negative feeling about your business so it's important to understand at least the basics.
Here is a link to a US university site that I found that explains in very simple terms what colours can do to our mood. Bloomberg University Colour Info

Another link here picks out some more moods and feelings associated with common colours. The meaning of colours

b) Balance

Once you have selected your colours you need to know if they work together. It's important that your logo is not an eyesore but something that looks as if it is well balanced. A good choice of colours will make your logo appear stronger and help to give it meaning. Ideas will begin to flow about how you want your logo to look once you are happy with your choice of colours.

Many designers cheat when it comes to selecting colours that work well together. I use the word cheat a bit "tongue in cheek". They use tools like colour wheels and colour matching charts and swatches. You too can learn from the professionals by using similar tools that are meant for the pro's.

Colour wheels are great for selecting complimentary colours in graphic design but you can also use them for selecting colours that work well in your house. This tool is one that can be used for free. It is a free colour wheel that will aid you in putting together ideas for your logo design. Free colour wheel.

2. Text Font

Do not underestimate the power of a good font in a logo design. If you choose well you can solve one of the biggest problems in logo design. The selection of a great font. Some fonts work better in certain situations and for different purposes. Let me give you a very clear example of what I mean. Let's say you have a high-tech electronics company and your logo design idea is to have an image of an electrical circuit with the words High-Tech Electrical Co next to it. Have you got the mental image so far?

The font you imagine next to the image of the circuit would not be whimsical in appearance or cartoon like. Those font styles will never work with a high-tech image. So already, you can see in your mind how important the choice of font is to make your logo idea come to life and have credibility. The electronics company will have a modern "san serif " font that has a high-tech feel to it.

Designers spend years studying fonts and working with them to convey emotion and feeling for given situations. The good news is that there are tools available to help you choose a particular font for a specific need. Using font tools can help to develop further your logo design idea.
Adobe, one of the leading font and font tool companies in the world have a very easy to use tool on their website that makes it simple to select a font that should work well with your logo idea. You can find this great logo design tool here: Free font tool

3. Style

Most logo designs fall into three different categories. Text based logo, Iconic or Emblem and Illustrative. These three logo design styles can be considered for most companies and the choice can often depend on your personal preference. Each one of these styles does have pros and cons associated with it though so lets take a quick look at what they are.

a) Text based logo design

Text based logo designs are usually preferred by large companies. Companies that have already built a brand or that have so much marketing spend behind the brand that the logo itself does not need to have any specific meanings or symbolism. Take for instance the Microsoft logo or the Nike logo (text, not tick, although either can be used). IBM have a text based logo too as do hundreds of other companies found in the FT 500 companies list.

Small to medium sized companies, although tempting to make themselves look much bigger find it hard to pull off a text based logo due to the marketing spend required to make the brand memorable. In small niches this may work better.

Pros:Can make your company look bigger in a small niche. Low cost to brand due to the simple nature of design and application of the logo across different media and applications.Logo does not follow fads and fashions which means it can have greater longevity.

Cons:Hard to make it work for small to medium sized companies without having a large marketing budget.Can look pretentious if used by small to medium sized companies.Does not portray a businesses personality well unless backed up by a large advertising spend.

b) Iconic/Emblem Style Logo

This is the preferred design style of modern and old businesses alike. Favoured by new businesses and those looking to update their existing logo design. Often used by larger companies too. This style of logo design is the most popular and has been since logo design came of age back in ancient Egypt thousands of years ago. The emblem or icon can be abstract or explicit to portray a companys' personality. The emblem or icon is used to show the viewer what the company stands for. It may well indicate the type of industry or be more personal like a set of initials.

Used in conjunction with a well chosen font and powerful colour scheme the emblem/iconic logo can ooze professionalism. The emblem or icon can be placed in various positions in relation to the text. Popular positions of the icon/emblem are to the left or above the text. Not so popular are the icon/emblem placed to the right of the text.
The icon/emblem can be separated from the text too so it can be used on it's own as a symbol of the business.

Pros:Easy to brand across different media and applications.Relatively low cost applying the brand.Works well for most types of business.The emblem/icon can be used on it's own or with text in marketing materials.Easy to portray personality with a well designed icon/emblem.Can have a long life time.Easy to remember.

Cons:Can be based on fads and fashions. Take for instance the swoosh or the ball designs favoured in the 90s. These now look very dated.Can be too abstract and give the wrong impression.A high level of skill is required in matching an icon/emblem to a suitable font.Often require more than 2 colours which increases printing costs.

c) Illustration Logo Design

This design style looks the most value for money when viewed for the first time because it has a massive WOW factor. This style works well for consumer goods and food stuffs because it is easy to paint a picture with an illustration. These designs do not need to be clever or subtle because they are designed to be to the point.

Pros:Massive initial WOW factor.To the point and descriptive.

Cons:Expensive to brand if gradients and shadows used in the design.Usually more than 3 colors so printing is expensive.Not easy for the viewer to remember due to complexity of design.Hard to brand because of complexity of design.Short lifespan of design if illustrating products.

4. Tag line/Strap line

Many companies have a strapline that adds a company message or marketing statement or lists a service. It is not compulsory to have one and is a matter of personal choice. Some companies have a logo design idea to use 2 logos. The same logo actually but one with and one without the strap line.

Here is an example of what I mean. Let us say that you are a logo design company. Your logo design firm has a logo that is iconic with text next to it. Under your business logo text you have a strap line. Here are some things you could say for your strap line. Low cost logo design, or what about Logo Design : Brochure Design : Stationery Design. You could even say "The Corporate Identity Experts". So you see, there are different ways of doing it but each way has it's merits.

When you are thinking about ideas for your logo why not try some different things for your tag line. Try listing services. Try a marketing message and try a unique selling point that you want to be known for. Once you have a few different ones worked out, run them past your friends and family.

Things to watch out for when coming up with a strap line:

Keep the number of words down to a minimum. The fewer the better. If it turns into a sentence. Try again.Make sure that the text you are using is not in breach of someone's trademark.

You may need to seek legal advice here but if your words are common, everyday words, then you should be OK no matter what you use. If in doubt check with a solicitor. If it sounds familiar, you may have subconsciously heard it before. In that case, you should definitely check to make sure this is not trademarked.

Author: Simon McArdle
www.logoquality.com
The Corporate Identity Experts