Jexmon Web Services

7 Best Content Marketing Strategies to boost your traffic - Jexmon Web Services

2019-07-07T17:02:00.000+05:30

7 BEST CONTENT MARKETING STRATEGIES

A content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and ultimately, to drive profitable customer action.

Below are the tactics that you can use to rock in content marketing for your website :-

1.Building right number of target landing pages

Targeted landing pages are the pages to which you'll drive customers so that they can either perform some action or increase your views and ultimately your page’s ranking !

Caution !!

The keyword to which you are applying link must be justified to your landing page.

Click to know keyword selection criteria.

Landing pages have specific benefits that set them apart from a business website and make them an effective lead generating and marketing tool.

Studies have shown that ...

Business websites with 10-15 landing pages tend to increase conversions by 55% over business websites with less than 10 landing pages. And those with more than 40 landing pages increase conversions by over 500%.

2. Increase social media engagement of audience

Understanding..

The grouping and targeting of prospective customers into various segments that share similar needs, who also respond in a similar way to marketing actions is marketing segmentation. This approach allows businesses to target customers on a far deeper level.

Segments could be arranged geographically and by gender, age, race, life stage, income, by response and benefit or even by lifestyle, personality, interests or social class.

Click to know how you can increase social media engagement of. audience.

3. Fuel Your Passion With High-Quality Content

In the content marketing we always say, “content is king”, but in reality “quality content is king”.Quality content is evergreen; it stands the test of time and keeps people coming back for more. It is relevant, accurate, comprehensive, user-friendly, and answers the questions that people arrived on your page looking to solve.Ofcourse, what is considered quality may be subjective to you and your audience.

Good content isn’t enough any more. You need insanely great content that’s on-strategy and stimulate action. And you need to deliver it in a regular, ongoing program. To do that, you need to step back a little and think about what you’re trying to achieve and who you’re trying to motivate. This the era of Content Strategy and it will separate the pros from the amateurs.

4. Create Headlines Based on Emotional Keywords

To create magnetic headline, we have to target emotional keywords.

For eg, if you were trying to increase your website traffic, you'd probably google..

"fastest way to increase website traffic"

"instantly increase my website traffic"

Also, integrate specific numbers and data into your headline as it is an effective way to make your headlines more alluring to readers.

For eg, "11 ways to increase your website traffic"

A study says that 'the brain seems to believe in odd numbers than even numbers.'

5. Consistently run A/B tests

Due to constantly changing customer behaviour, we can't stay still over the years. We should adjust our business strategies. A/B testing is one of the most polarising methods for figuring out the best online promotion and marketing strategies for your business. It is the process of comparing two versions of a webpage, e-mail or other marketing assets with just one varying element. Most importantly, it allows your audience to provide answers. Google Adwords is the ultimate tool for A/B testing- it was made for it!. You can measure the success of the advert variations you made with Google Analytics. The sooner you know which method works, the better your marketing campaign will be.

6. Know your targeting audience

The more you know about your readers, the more precisely you can base your content creation on them, and the more effective your whole content marketing will be. Its time you look deeply into cross-channel audience data. If you want to know about your target audience, you've got to do your research. Social networks are a source of a huge amount of granular audience data. Social media audience analysis allows you to understand which content topics and formats are interesting to your audience.You need to make sure that every single content piece that you put on social media and your landing pages is aligned with your audience's interest and therefore successful in moving users towards conversions.

7. Distribute and Market

As distribution and marketing has become increasingly more crucial to the success of your content. Today, considering the content marketing space, even high-quality specified content always runs at a risk of getting lost in the crowd .Once you are sure that you have relative content that Entices prospects, clear doubts of people, holds the influencers and Delivers more traffic and higher ranking

your next concern is to disseminate content to a wide but relevant audience. There are many Content distribution platforms , but there are three major categories - Paid media, owned media and earned media.

The moment you figure out your audience, you’ve won half the battle of converting them into loyal customers of your company. We shared a lot of things, but the work has just begun. It takes time,creativity, and your organisation to grow and come up with a successful content marketing strategy.So don’t stop and keep hustling!

Advantages of Digital Marketing - Jexmon Web Services

2019-07-01T00:12:00.000+05:30

Here are top 6 Advantages of Digital Marketing over Offline Marketing

1. Cost

Digital Marketing Vs Traditional Marketing

The low costs of electronic communication reduce the cost of displaying online advertisements compared to offline ads. Online advertising, and in particular social media, provides a low-cost means for advertisers to engage with large established communities. Advertising online offersbetter returns than in other media.

2. Measurability

Online advertisers can collect data on their ads' effectiveness, such as the size of the potential audience or actual audience response, how a visitor reached their advertisement, whether the advertisement resulted in a sale, and whether an ad actually loaded within a visitor's view.This helps online advertisers improve their ad campaigns over time.

3. Formatting

Advertisers have a wide variety of ways of presenting their promotional messages, including the ability to convey

images, video, audio, and links. Unlike many offline ads, online ads also can be interactive. For example, some ads let users input queries or let users follow the advertiser on social media. Online ads can even incorporate games.

Increases audience rapidly

4. Targeting

Publishers can offer advertisers the ability to reach customizable and narrow market segments for targeted advertising. Online advertising may use geo-targeting to display relevant advertisements to the user's geography. Advertisers can customize each individual ad to a particular user based on the user's previous preferences. Advertisers can also track whether a visitor has already seen a particular ad in order to reduce unwanted repetitions exposures and provide adequate time gaps between exposures.

5. Coverage

Online advertising can reach nearly every global market, and online advertising influences offline sales.

6. Speed

Once ad design is complete, online ads can be deployed immediately. The delivery of online ads does not need to be linked to the publisher's publication schedule. Furthermore, online advertisers can modify or replace ad copy more rapidly than their offline counterparts.

Why Digital Marketing is useful for each and every business - Jexmon Web Services

2019-06-29T20:05:00.004+05:30

WHY DIGITAL MARKETING IS USEFUL FOR EACH AND EVERY BUSINESS?

Days back, digital marketing was not a common thing. But now it has become an integral part of what a business is to its customers. Following points describe how digital marketing is useful for each and every business -

1. It's Cost-Effective

Digital marketing is far more cost-effective than traditional marketing. Over 59% Marketers claim to have saved considerably using digital marketing techniques and tools, making it less surprising to know that over 28% Business Owners are allocating Budget for Digital in their marketing strategies.

2. It Focuses on Conversions

Whatever digital marketing tools and techniques you may use, the success of the efforts is quantified by the total number of conversions or sales, thus making it very result-oriented.

3. Increase in Return on Investment (ROI)

Higher conversion rate means more sales which in turn mean higher revenue. Companies using Digital Marketing strategies have 3 times better return on Investment than those who don't. Not only these companies using digital marketing have 3.3 times but also better chances of expanding their business too.

4. Digital Marketing Ensures Sustainable Growth

Even a business website attracts a lot of traffic but if it fails to convert it, then that business will eventually cease to exist. Digital Marketing overcomes this obstacle by charting out a sustainable growth plan by converting the traffic into conversions.

Different Types of marketing in the market - Jexmon Web Services

2019-06-28T00:11:00.000+05:30

Looking for an effective way to boost traffic to your site and attract more buyers?

Here are different ways of digital marketing for you -

1. Search Engine Marketing(SEM)

Search engine marketing , or SEM, is designed to increase a website's visibility in search engine results pages especially during any google search.Search engines provide sponsored results and organic results based on a web searcher's query.Search engine marketing includes all of an advertiser's actions to make a website's listing more prominent for typical keywords. Such unique keywords help that particular advertisements to filter billions of searches and appear on top based on relevance.

2. Video Marketing

Youtube is another popular avenue for any advertisers interested in giving a visual understanding of the product features through colorful vidoes.Advertisements are done in a way to suit the target audience.

3. Email Marketing

Email marketing in comparison to other forms of digital marketing tools is considered cheap. It is also a way to rapidly communicate a message to existing or potential customers. Yet this channel of communication may be perceived by recepients to be bothersome and irritating especially to new or potential customers, therefore the success of email marketing is reliant on the language and visual appeal applied.

Look at the below email sent by Amazon to promote their newly arrived products to Amazon.

4. Social Media Marketing

The term 'Digital Marketing' has a number of marketing tools/components embedded as it supports different channels used in and among these , comes the Social Media. When we use social media channels (Facebook, instagram, twitter, LinkedIn, etc.) to market a product or service, the strategy is called Social Media Marketing.

5. Content Marketing

Content is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to -

Attract attention and generate leads
Expand their customer base
Generate or Increase online sales
Increase brand awareness or credibility
Engage an online community of users

Thank you reading our blog. Be sure to follow us on our social media handles.

Best Free Lancing Techniques | SEO | Digital Marketing - Jexmon Web Services

2019-06-24T22:40:00.002+05:30

Home News Website

Free Lancing and Earning Tips

One of the biggest misconceptions about freelancing is that you sit at home and work comes to you. When the reality is you have to fight for it, and fight hard. Here is the question that I get all the time : "What are the best tips to be a fulltime free lancer?"

These useful tips makes this question a very easy one-

1.PATIENCE

First thing you should keep in mind is that you are not going to get success overnight.You have to be patient for getting work and meanwhile you should keep improving your skills and build a better identity.

2.MAKING IDENTITY

You may have best skill in your particular work but if you lack in communication skills , it'll be harder for you to communicate with the customers and get work.You need to regularly communicate with you clients/customers and should build a rapport among them.

3.DEVELOPING ONLINE PRESENCE

You must own your own website or a small blog which must contain your resume. It can be a single page website.

4.ALWAYS GET A DOWN PAYMENT

There are issues of not getting payment on time or getting stiffed by the client. To guarantee 100% payment , you must ensure a down payment.

5.TAKE WORK ACCORDINGLY

Don't say yes to every work if you have a lot of work pending just in the greed of money.Take less work but complete it on time and with appropriate requirements. Be sure to complete your work on time to keep your clients happy.

These tips will help you a lot in becoming a successful freelancer. Keep in mind to follow these.

In addition I'm also a freelancer who do SEO and digital marketing. You can visit my website by clicking this link.

Thanks for reading!

About Us - Jexmon Web Services

2019-06-20T20:39:00.000+05:30

ABOUT US

At Jexmon , We have a natural and a better way to do marketing. We cover all aspects of digital marketing and SEO techniques to make it more valuable for our customers. Mainly , we focus on search engine optimization(SEO). It is the best way to increase traffic quality and quantity on your website. Visit our website for booking.