tag:blogger.com,1999:blog-332430002024-11-01T05:31:32.285-06:00Powerful marketing tips for real estate professionalsGina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.comBlogger89125tag:blogger.com,1999:blog-33243000.post-2460478410734252502010-08-05T08:07:00.000-05:002010-08-30T11:17:42.941-05:00

Just a quick note to make sure you've heard about www.mailprint.com/mystyle, Mail Print's new Web site that helps you identify your unique personal branding style. Just pick your favorites from different color schemes, fonts and design styles, and the page will show you examples of brochures that may match your personal style.Try it out!

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-78444769845564865412010-08-04T14:46:00.001-05:002010-08-30T11:17:04.796-05:00

In case you haven't seen the new http://www.mailprint.com/ yet, I want to encourage you to check it out... especially the Case Studies page. This is one of my favorite parts of the new site because it shares real stories of real estate agents and other business people who we've helped overcome their challenges and achieve real results. I want to share some snippets from just a few of the case

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-64231524559331432772010-08-03T12:50:00.000-05:002010-08-30T11:21:27.090-05:00

So you’ve got your mailing list ready to go. That’s great. But just having a list is not enough. You'll need to maintain, clean, and most importantly, use your list to get the results you want.Here are some of the ways agents routinely mess up their lists and miss out on valuable business and referrals.1. Using incomplete addresses.Make sure your list entries are as complete and accurate as

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-1158588339446051222010-08-02T08:47:00.000-05:002010-08-30T11:26:19.184-05:00

Most agents prefer to market on the telephone because it is easier to cover more territory deal with rejection on the phone. However, the Do Not Call law and the prevalence of private phone numbers has made it nearly impossible to connect with the entire neighborhood using just the phone.Good news - door knocking still works – as long as you carefully select the doors you knock on and you are

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com2tag:blogger.com,1999:blog-33243000.post-1158350478619913802010-08-01T14:08:00.000-05:002010-08-30T11:29:50.389-05:00

Attracting new clients is an important part of marketing, but so is retaining past clients. Past clients are also one of the best referral sources. Parlay past sales into future success by designing a marketing plan just for past clients. Here are some ideas for a successful marketing follow-up campaign:Frequently Send Updated Information. Send prior clients current information about your

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-73255627999631089742008-02-10T15:20:00.000-06:002008-02-10T15:30:10.192-06:00

I thought about leaving the title as "Expose Yourself", but thought better of that. I don't mind challenging the norm, but no real need for this post to offend or upset anyone.I've spent the last two and half days in San Franciso with 70 degree weather and am currently waiting for a flight back home to Kansas City where I hear the temperature is around 20. I'm cold already, but then again, if you

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-70939463888745650512008-02-04T08:17:00.000-06:002008-02-04T08:22:02.268-06:00

I learned a great lesson this weekend. I'm working on a specific project and frankly I was floundering. I couldn't get my arms around it. I finally asked a friend for help. The first words out of her mouth where, "Gina, what's your goal?"That was all I needed to help me get my arms around the project and figure out my next steps.I think so often we go through each day, each appointment and each

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-20517653836185465812008-01-30T07:05:00.000-06:002008-01-30T07:11:53.333-06:00

There has been a lot of talk about creating DO NOT MAIL legislation by a variety of environmental groups. In an ongoing effort to educate my readers I will occassionally share information from other sources. The excerpt below talks about the difficulty in verifying information on lists and the efforts being made to reduce the number of catalogs distributed.Remember that direct mail is a great way

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-2284495859808526122008-01-27T17:24:00.000-06:002008-01-27T17:43:13.955-06:00

It never fails... I am training a new sales person for Mail Print and s/he will say something to the effect, "Gina, whenever I role play with you I get so nervous. I really do a great job when I'm with clients." I generally think a couple things and I don't always tell them:I intend to make you nervous. If you are nervous with me, perhaps you will be better prepared for that overbearing

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-91293095209123485262008-01-24T10:08:00.000-06:002008-01-24T10:18:44.491-06:00

I love competition... well not really... except that a good competitor makes you that much better. I think we would all agree that life would be much easier if we were the only one in a business offering a particular product - but then life would be boring.With that said, what do you say about your competitors? Do you diss them? Do you tell everyone why they don't measure up to you? Or, do you

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-28232632321357779672008-01-21T07:50:00.000-06:002008-01-21T08:05:27.196-06:00

When I ask sales people where most of their business comes from the number one answer is always REFERRALS. So the question is, do you have a specific action plan for obtaining those referrals?When I ask that second question sales people look at me with a blank look; so the answer is obviously no.You need to come up with a specific plan to obtain referrals and it needs to be plan that you can work

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-46008526440885061572007-12-10T08:07:00.000-06:002007-12-10T08:17:22.570-06:00

I've been on a quest. Since April 1st I've been exercising. Actually for about the last year I've been exercising somewhat regularly. Then April 1st I decided to work with a trainer, Doug Slinker. Doug's a great guy, but I still hadn't really "owned" that exercise was important to me.Until that is, I decided to set a goal. This goal is not about weightloss or dropping a pant size. This goal is

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-64968482577455884502007-12-07T09:29:00.000-06:002007-12-07T09:45:52.576-06:00

CRM, or Customer Relationship Management is a huge term and focus for large marketing groups everywhere. I've actually been doing a great deal of presenting on the topic. Unfortunately when I talk about CRM to real estate agents I get blank stairs.You see, I believe real estate agents think they are different. They think their industry is different. And, they think that what works in other

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-36150899860565331292007-12-05T09:47:00.000-06:002007-12-05T09:54:33.582-06:00

I came across the article below by Rick Sloboda. I think it is great and there is no way I could do better.Written by Rick SlobodaWednesday, 17 October 2007Building your online brand with wordsBy Rick SlobodaWhat you write is what you are, especially on the Web.Yet many business owners only relate their online brands to logos and design, discounting the power of the written word.Your business

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-1156949925786681772007-11-26T09:51:00.000-06:002007-11-26T08:50:48.985-06:00

Many businesspeople are uncomfortable asking for referrals, but their discomfort is unfounded. Asking for referrals is simple and vital to the success of your business. People often give what you ask for, and those who refer once can and will refer many more times if prompted to do so.Research shows that the average person has an immediate circle of influence of fifty-two other people. However,

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-69879531808076295842007-10-08T10:01:00.000-05:002007-10-22T08:44:20.265-05:00

Your personal brochure is an important part of your marketing plan since it serves as an introduction to prospective clients. Your brochure should clearly state your business’s name, the services you supply, and contact information. It also works as a reminder to past clients that you are still there when they need you.You want your brochure to be visually attractive and up-to-date. If it is

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-73114998528568533842007-09-17T08:28:00.000-05:002007-10-22T08:44:20.266-05:00

You’ve heard the old adage: in order to make money, you have to spend money. And it’s certainly true when talking about real estate marketing. More and better quality marketing sent out means more and better exposure that results in a greater return on your investment.Ask Important QuestionsIt’s important to keep in mind what you really want out of your marketing dollars when you plan your

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-5935967363409863712007-08-20T09:00:00.000-05:002007-10-22T08:44:20.268-05:00

Testimonial marketing is a powerful tool for any business or entrepreneur. It is the most effective way to build credibility in the eyes of your prospective customer. There are two principal applications of this concept that every business should utilize:1. Geographic target market2. Customer category target marketSuppose ABC Real Estate Team has helped many people with their first home purchase.

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-70369130773769901812007-08-13T08:32:00.000-05:002007-10-22T08:44:20.269-05:00

Newsletters are a great way to keep in touch with clients and to keep your name fresh in their minds. A good newsletter also builds credibility, image, and relationships. Follow these 8 guidelines to have an enjoyable newsletter for your clients.1. Have a PlanYour newsletter should have a purpose. Set objectives and have a defined audience. These will help you frame the type of material to

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-21798083642306121122007-07-24T07:04:00.000-05:002007-10-22T08:46:32.604-05:00

I grew up with a lot of positive affirmations. One that resonates with me is, "Do something, even if it is wrong, but by god do something."I haven't always realized how really powerful that statement is. My dad's point as he would share that with us was really about action. You can't solve a problem by complaining about it so you might as well do something about the problem because doing nothing

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-59562579355916961382007-07-20T15:16:00.000-05:002007-10-22T08:46:45.275-05:00

This post may catch a few people off guard and I certainly don't want to offend anyone, but reality has a way of making you sit up and take notice.My father died a few weeks ago, June 28, 2007. It was an event that was not unexpected, but it still rocks my world when I think that he is no longer there to give me the gentle encouragement that I was raised with.What I want to share with you is a

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-6171701906125899622007-07-12T13:30:00.000-05:002007-10-22T08:46:56.201-05:00

Your personal brochure is an important part of your marketing plan since it serves as an introduction to prospective clients. Your brochure should clearly state your name, the services you provide, and your contact information. It also works as a reminder to past clients that you are still there when they need you.You want your brochure to be visually attractive and up-to-date. If it is outdated,

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-58487801867774387332007-06-08T08:40:00.000-05:002007-10-22T08:44:20.271-05:00

As we'll be discussing in our upcoming webinar on Personal Branding, color is an important part of your real estate brand. More important than merely having color for color’s sake, however, is to identify and use the right colors. But with so many choices, how do you choose?Colorful MeaningWhen choosing colors for your marketing, make sure you first identify your message and what you want to

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-34754627073780175642007-05-25T09:30:00.000-05:002007-10-22T08:44:20.271-05:00

What’s the best way to convince a potential customer that your service is worthwhile? What could convince them to trust you? How about the words of a satisfied customer? Or a picture of the beaming customer next to their new house?This is testimonial marketing, and it is one of the most powerful tools you can use to build confidence in your potential customer that you really provide the kind of

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0tag:blogger.com,1999:blog-33243000.post-40166705537899036252007-05-21T17:03:00.000-05:002007-10-22T08:47:04.239-05:00

In a recent survey my real estate agent clients told us they wanted more online real estate marketing training. To answer that request, we've been developing training "webinars" that allow agents to participate from the comfort of their own computers. All that's needed is an internet connection and a phone; we get to offer the training sessions at no cost to the agent!As readers of this blog, I'd

Gina Dannerhttp://www.blogger.com/profile/05143692832094001564noreply@blogger.com0