Seologics

Create a mobile campaign now and win new customers

2011-09-26T03:38:00.001-07:00

Customer ID: 711-232-5249

Make it easy for smartphone users to
connect to you.

Increase your mobile performance by creating a separate mobile-only campaign.

Hello from Google,

We're writing to remind you that last month, 2.94% of your account's clicks came from mobile devices. Build an effective strategy to meet the growing demand from mobile customers by setting up a dedicated mobile-only campaign.

Average increase in mobile click-through rates with a mobile-only campaign:

11.5%*

A mobile-only campaign targets only mobile devices with full Internet browsers, and is separate from your campaigns that target desktop and laptop computers. Advertisers with mobile-only campaigns have experienced an 11.5% increase in mobile click-through rates compared to those campaigns that target both mobile devices and computers. Boost performance by creating a mobile-optimized campaign, targeted specifically to customers searching on the move.

Improve your performance with a mobile-only campaign.

· Bids and budgets: With a mobile-only campaign, you can bid more aggressively, using a dedicated budget to help get your ads in a top position, particularly important for the limited space on small phone screens. Tip: The more front-page mobile bids you can set, the better your ads should do.

· Keywords: Use the AdWords Keyword Tool to create keyword lists specifically intended for potential smartphone customers and with consideration for their devices' limitations. Tip: Use the Advanced Options and Filters menu in the Keyword Tool to select Mobile devices with full internet browsers to find the keywords that perform best on mobile.

· Ads: Customize your ad text with a smartphone-friendly call-to-action that has strong appeal for on-the-go users. Tip: Good examples are "Visit our mobile site" or "Request a quote from your phone."

· Made-for-mobile features: Take advantage of features such as Location Extensions, Click-to-call and Sitelinks. Tip: These features provide users with more ways to take immediate action, such as calling your business.

How to create a mobile-only AdWords campaign:
	Step 1		Step 2		Step 3

Sign in to your AdWords account, then click the Campaigns tab followed by + New campaign. Under Networks and devices, click the Let me choose… radio button for Devices and make sure there is a check mark next to Mobile devices with full browsers only.		Give your campaign a name and set your location, targeting and language, then click Save and continue.		Create an ad group, including an ad, keywords, placements and default bids, then click Save ad group.

Learn more about the benefits of setting up a mobile-only AdWords campaign and watch a video on how to get started.

Create campaign

Best,

Sophie

The Google AdWords Team


Visit the Get Mobilized Website »	Visit Learn with Google »	Find FAQs in our Help Center »

Please share your feedback with us.

*Source: internal Google data

© 2011 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043.
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Questions about AdWords? We’re extending phone support hours from 8 am - 10 pm EST for a limited time only

2011-09-13T04:08:00.000-07:00

Hello from Google!

We recently introduced phone support for all of our U.S.- and Canada-based AdWords advertisers. This is part of an effort to continually find new ways to best support our advertisers. With this in mind we have decided, for a limited time, to trial extending the hours of this support and see if this is helpful to you in managing your business.
From September 6 - September 30th, we'll be taking calls from 8 am - 10 pm Monday - Thursday EST and from 8 am - 8 pm EST on Fridays. You can reach us by dialing: 1-866-246-6453 or 1-866-2-GOOGLE. Please have your Customer ID ( ) ready when you call. We look forward to hearing from you.

Best wishes for success,
Your Google AdWords Team

The +1 button & AdWords

2011-09-12T00:04:00.000-07:00

Word of mouth is powerful. When you have a choice to make, it’s common to turn to the people you trust. But what about word of click? How can getting a suggestion from a friend or co-worker when you need it be as simple as having a hallway conversation -- or even simpler?

We want to make it easy for Google users to get recommendations from the people they trust right when they’re searching. That’s why we’re introducing the +1 button. With a single click, the +1 button lets signed-in Google users recommend the content they like on the web to their friends and contacts right when it’s most useful -- on Google search.

+1 is a simple idea. Let’s use a hypothetical Brian as an example. When Brian signs into his Google account and sees one of your ads or organic search results on Google, he can +1 it and recommend your page to the world.

(click for full size image)

The next time Brian’s friend Mary is signed in and searching on Google and your page appears, she might see a personalized annotation letting her know that Brian +1’d it. So Brian’s +1 helps Mary decide that your site is worth checking out.

(click for full size image)

We expect that personalized annotations will help users know when your ads and organic search results are relevant to them, increasing the chances that they'll end up on your site. You don’t have to make adjustments to your advertising strategy based on +1 buttons, and the way we calculate Quality Score isn’t changing (though +1s will be one of many signals we use to calculate organic search ranking). Think of +1 buttons as an enhancement that can help already successful search campaigns perform even better.

At first the +1 button will appear for English searches only on Google.com, but we’re working to add more languages in the future. You don’t have to make any changes to your campaigns for +1s to help you -- over the coming weeks, we’ll add +1 buttons to ads and search results on Google.com.

But the +1 button isn’t just for search pages. We’re working on a +1 button that you can put on your pages too, making it easy for people to recommend your content on Google search without leaving your site. If you want to be notified when the +1 button is available for your website, you can sign up for email updates at our +1 webmaster site.

The +1 button is the next step in our effort to find relevance through relationships on the web. We’re excited about using +1s to make search, and your search campaigns, more personal, relevant and compelling. And we hope you’re excited too!

To learn more about the +1 button and how it affects your search ads, visit Google Ad Innovations.

Posted by Dan Friedman, Inside AdWords crew

Tracking your ad position with ValueTrack

2011-08-21T21:46:00.001-07:00

Wednesday, August 17, 2011 | 3:00 PM

Labels: ValueTrack

Today, we're announcing a small update to ValueTrack, a feature for those of you who use third-party tracking software or have access to your web logs. With the new additional ValueTrack parameter we’ve recently added, {adposition}, you can now see the position on the page that your ad appeared in.

Starting now, your destination URL can include the {adposition} parameter. The {adposition} parameter works for search campaigns and google.com. Here's a quick example of how you might use this parameter:

Let's say you have a search campaign. If your website is www.example.com, you can use the new and existing ValueTrack parameters in your AdWords campaign to set the destination URL to: http://www.example.com/?adpos={adposition}.

When you receive a click, your display URL will show in your logs with the ad position replaced with values such as:

“1t2” = page 1, top, position 2
“1s3” = page 1, side, position 3

In cases where we cannot return this info (e.g. Display Network), we will show “none”.

Here are examples of what you may see in your logs:

http://www.example.com/?adpos=1t2
http://www.example.com/?adpos=1s3
http://www.example.com/?adpos=none

To learn more about all of the ValueTrack parameters and see additional examples, visit the AdWords Help Center.

Posted by Andrew Truong, Inside AdWords crew

Get the benefits of AdWords Business Credit

2011-08-10T21:42:00.000-07:00

Get the benefits of AdWords Business Credit

Dear Valued Customer,

In a small business, opportunities come fast... and go even faster. Google has partnered with World Financial Capital Bank to offer you the opportunity to apply for an AdWords Business Credit account, a dedicated credit card just for Google AdWords that gives you the control and purchasing power you need to grow your business online.

A generous credit limit will accommodate your advertising budget and help you avoid interruptions to your AdWords campaigns. And convenient minimum monthly payments give you the flexibility to expand your business at the pace that’s right for you.

With AdWords Business Credit you'll get:

• A competitive 8.99% fixed APR*
• No annual fee
• 24/7 access to online account services

It’s easy to get started. Once your application is approved and you receive your card in the mail, simply add the card to your AdWords account as your primary form of payment. And since it’s a dedicated credit card for your Google AdWords account, you won’t miss out when potential customers are searching for you on Google.

To learn more about how AdWords Business Credit can work for you, please call 1-877-456-9995 or visit http://adwords.google.com/support/aw/bin/topic.py?topic=1342054.

Google bringing back Realtime Search with Google+ updates

2011-08-10T05:42:00.000-07:00

Google will soon revive its Realtime Search feature, reports Mashable. The social media blog quoted Google Fellow Amit Singhal saying that the Google Search team was "actively working" on bringing the product back.

Singhal said that Google was also experimenting with adding data from its newly launched social networking service Google+ and other sources to Realtime Search.

The search engine giant had temporarily disabled the feature in early July soon after the launch of Google+.

Google Realtime Search allowed users to users to find real-time updates from Twitter, Facebook, FriendFeed and other social networking sites.

Source:- http://ibnlive.in.com/news/google-to-bring-back-realtime-search/173020-11.html

What is the +1 button?

2011-07-31T21:24:00.000-07:00

The +1 button lets users recommend the content they like on the web, helping to improve Google search for their friends and contacts. It appears on Google search, Google search ads, and other sites across the web.

When users click the +1 button for a particular webpage, their names and profile pictures will appear as part of personal annotations in their friends and contacts’ search results. Users will see their names and pictures beneath the ads and organic links associated with the webpage. The final landing page’s URL can also appear on the Google profile of any user who +1's your ad or organic result and chooses to share +1's on her profile.

Whenever possible, the +1 button is associated with a site’s final landing page. This means a user can recommend a webpage by clicking the +1 button on that page, or the +1 button next to a Google search ad or search result associated with that page. For example, if a user +1's an organic search result with the same final landing page as your ad, the +1 count associated with both the organic search result and the search ad will increase.

The +1 button appears globally on Google search.

Comparison Ads now a part of the new Google Advisor

2011-05-23T03:49:00.001-07:00

Back in late 2009, we launched our initial test of AdWords Comparison Ads for Mortgages. With Comparison Ads, we provided a way for you, our advertisers, to create more relevant and targeted offers for users searching on Google.com. For example, using Comparison Ads, a lender can enter offers for users with specific credit ratings, loan amounts, ZIP codes, and more.

Since our initial mortgages launch, we’ve expanded into a number of additional financial areas, including credit cards, checking and savings accounts, and certificates of deposit. We’ve also seen some great recognition of the value that Comparison Ads provides. For example, according to a study done by Leads360, an industry leader in lead management software, mortgage leads from AdWords Comparison Ads converted at a higher rate than from any other source.

Today, we’re excited to announce the launch of Google Advisor, our new user-friendly interface for comparison offers, including AdWords Comparison Ads. Google Advisor is a consumer destination site that helps to guide users through various financial decisions by making it even easier to find and compare relevant offers from qualified financial institutions.

Google Advisor contains offers that come from our Comparison Ads advertisers as well as other sources across the web. By aggregating the most relevant offers and making it easy for users to filter and compare them side-by-side, Google Advisor aims to make financial research faster and easier.

To learn more about Google Advisor, you can read the Official Google Blog post or watch the video below.

At this time, AdWords Comparison Ads remains available only to a limited number of advertisers. Over time, we hope to increase the availability of Comparison Ads to additional advertisers. You can find more information about AdWords Comparison Ads in our Help Center.

Watch http://youtu.be/XBicXcJkra4

How do I add and exclude topics?

2011-05-16T05:58:00.000-07:00

Add topics

To reach a large audience that's looking at content relevant to your business, you can contextually target pages about a specific topic. Here's how:

Go to the Topics tab. If you don't see this tab in your account, click the drop-down menu next to the tab bar within the main Campaigns tab, select the "Topics" option, and click OK to enable it.
Click the +Add topics button.
Select your campaign and ad group.
Select as many topics and subtopics as you'd like by clicking the add link next to each topic and subtopic. The added topics and subtopics appear in the "Selected topics" column.
Click Save.

Notes:

When you target a top-level topic, you also target all the related subtopics. However, we recommend adding the subtopics for bidding and reporting control.
Adding all the subtopics isn't the same as adding the top-level topic. There are pages that won't be targeted if you add only the subtopics to your ad group. We recommend adding the top-level topic as well.

Learn some best practices for targeting by topics that can help your ads appear on the most relevant webpages for your product or service.

Exclude topics

If you'd prefer your ads not to appear on webpages about specific topics, you can exclude those topics. Just follow these steps:

On the Topics tab, click the Exclusions link at the bottom of the table.
Click the Add exclusions button in the "Ad group level" or "Campaign level" section, depending on the type of exclusion you'd like to add.
Type a term or phrase in the search box to find a topic to exclude, or simply click each topic to see the subtopics you can select. Click add next to the topics and subtopics you'd like to exclude. The selected topics appear below the "Exclude topics" panel.
Scroll down and click Save.

Note: keep in mind that this type of topic exclusion is different from the Site and Category Exclusion Tool:

The tool allows you to exclude a sub-set of topics only (if you want to avoid webpages potentially considered sensitive or mature).
Topic exclusion within the Topics tab gives you more control over where your ads appear, as you can select from a wider variety of options what types of pages you'd like to avoid for your ad.

Live online webinar on ‘Advanced Optimisation for the Google Display Network’

2011-05-10T04:06:00.001-07:00

On Wednesday, May 11th, we’ll be holding a live and interactive webinar about optimising AdWords for the Google Display Network.

The Google Display Network, which reaches over 70% of unique Internet users around the world, allows you to reach potential clients beyond search. It also has the advantage of reaching potential customers at different points of the buying cycle.

This live webinar will make recommendations for the optimal structure for your Google Display Network campaigns and provide various optimisation tips and tools—such as advanced bidding options, interest category marketing, AdWords Campaign Experiments, and reporting—that will help you in the optimisation process. We’ll also discuss using Google Analytics and Website Optimiser to improve campaign performance.

The webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, May 11th, 2011,from 3 pm to 4 pm BST, so make sure to sign up now!

https://googleemea.connectsolutions.com/common/html/registration.html?&host=https://googleemea.connectsolutions.com&eventId=3341594&locale=en

AdWords Editor Version 9.0 released today

2011-05-05T23:54:00.000-07:00

Today we’re releasing AdWords Editor Version 9.0, with a number of new features designed to help you make changes across accounts more efficiently and manage new ad features, such as Ad Sitelinks and high-end mobile targeting, at scale. We’ve highlighted key changes below. More details are available in the AdWords Editor Version 9.0 release notes.

AdWords Editor Version 9.0 highlights:

Scalably manage Ad Sitelinks
Version 9.0 provides full support for Ad Sitelinks, including downloading and uploading to your account, making edits, checking changes, and importing and exporting.

Improved Add/Update Multiple and Import CSV tools
When entering new data using the Add/Update Multiple tool, you can now enter your data with the columns in any order, assign the appropriate headers to each column, select the option to remember the order of your columns for your next import, and approve or cancel the changes in the account in one click. In addition, Import CSV now includes the option to Paste Text as well as to import From File.

Set high-end mobile targeting options
AdWords Editor now supports the ability to set campaigns to target high-end mobile devices (including Android, iPhone, iPad, and Palm) and carriers in Campaign Settings.

Better manage multiple accounts and MCCs
To help you better manage multiple accounts, AdWords Editor now offers sort and search for accounts, select and remove multiple accounts, and a new dropdown menu above the Account tree in AdWords Editor that displays recently accessed accounts, so you can quickly switch to any one of them.

In addition, when adding an MCC account to the Add New AdWords Account dialog, you can search within the list of available child accounts, display extra columns, and move up to a different level in the MCC account hierarchy.

More easily find and make bulk changes to negative keywords, placements, or audiences
To more easily locate and manage negative keywords, placements, or audiences in your account, we’ve changed the way we display Negatives in AdWords Editor. The Negatives tab has been removed, and you can instead toggle between displaying negative or positive keywords, placements, or audiences by clicking the Positives or Negatives switch on each item’s respective tab.

The Select Duplicates button is now available for negative keywords when in the Duplicate keywords view mode.

The next time you log into your AdWords Editor account, you'll be prompted to upgrade. You may also download Version 9.0 from the AdWords Editor website. After you install the new version of AdWords Editor, your accounts will need to be downloaded again. To preserve your comments and unposted changes, select the Backup then Upgrade option in the automatic upgrade prompt and save the backup file to your computer. Then, re-download your account and import the backup file to AdWords Editor.

Posted by Nathania Lozada, Inside AdWords crew

Got 2 minutes? Watch our new AdSense demo videos

2011-04-30T00:55:00.001-07:00

Got 2 minutes? Watch our new AdSense demo videos

Change is good, but change can also be hard. This is true for everything from getting used to a new job or apartment to starting with the new AdSense interface. If you’ve been following our New Interface Wednesdays blog series, you know that there are a lot of new features and benefits to making the switch. To help ease the transition, we want to make sure that you not only know about all of these great benefits, but that you’re also able to navigate through the new tabs and are comfortable with the standard tools you’ve been using in the old interface.

To help you become more familiar with the new interface (and start using it if you haven’t already!) we’ve created a series of six videos -- each under two minutes -- to quickly demonstrate how to complete some basic actions in your account.

Today, we’re excited to present the first two videos in this series: one walking you through how to create an ad unit, and the other on setting up custom channels.

We hope these help you get comfortable with the new AdSense interface! Stay tuned for the next set of videos, which will walk you through the Performance reports tab.

Posted by Katrina Kurnit - Inside AdSense team

Learn how to remarket your AdWords ads to previous website visitors in a live webinar

2011-04-30T00:49:00.000-07:00

This Wednesday, 4th May, we'll be hosting a live, online course on Remarketing as part of the AdWords Online Classroom (UK). This free, interactive presentation will be delivered by an Online Media Specialist and will take place at 3 pm BST (GMT +1), lasting for approximately one hour and including time for Q&A.

Remarketing is a simple way to connect with your website visitors. After driving traffic to your site with search ads, you can then remarket to those people who http://www.blogger.com/img/blank.gifreach your site by showing them tailored ads as they browse sites on the Google Display Network.

This live course will take you through a step-by-step guide to remarketing campaigns. It'll cover how remarketing works, the best strategies to choose, and also campaign setup and optimization. This course is suitable for advertisers who are already running campaigns on the Google Display Network, as well as advertisers who have not yet used the GDN.

97% of new visitors do not convert the first time they arrive at your site. Can you afford not to have a remarketing strategy?

If you're interested, be sure to sign up now!

Posted by Lisa Shieh, Inside AdWords crew

Websites to Google: 'You're killing our business!'

2011-03-01T03:04:00.000-08:00

Google made one of the biggest changes ever to its search results this week, which immediately had a noticeable effect on many Web properties that rely on the world's biggest search engine to drive traffic to their sites.

The major tweak aims to move better quality content to the top of Google's search rankings. The changes will affect 12% Google's results, the company said in a blog post late Thursday.

"Our goal is simple: to give users the most relevant answers to their queries as quickly as possible," said Gabriel Stricker, Google spokesman. "This requires constant tuning of our algorithms, as new content -- both good and bad -- comes online all the time. Recently we've heard from our users that they want to see fewer low quality sites in our results."

Typically, Google's algorithm changes are so subtle that few people notice them. But these most recent changes could be seen immediately.

How to test the change: The IP address 64.233.179.104 displays Google search results as they would have appeared before the recent algorithm change, according to several webmasters posting to the WebmasterWorld.com forum.

Google would not confirm that IP address uses the older algorithm, but comparing searches of trending topics on google.com with searches using the special Google IP address reveals how the search engine now seems to be favoring certain content.

The changes appear to be affecting so-called "content farms" the most, which are websites that amass content based on the most-searched terms of the day. Demand Media, AOL, Mahalo and the Huffington Post have all been accused of such tactics, including a notable "story" from HuffPo about the Super Bowl that Slate.com media critic Jack Shafer called "the greatest example of SEO whoring of all time."

Tests using trending topics show Google's tweaks in action.

The current top Google result for a search of Charlie Sheen rant target "Haim Levine" is a New York Daily News page, followed by a story from gossipcop.com. The old algorithm would have featured two Huffington Post stories at the top, with the New York Daily News story not appearing appear until the second results page.

A controversial decision: Any change to Google's algorithm is a zero-sum game. Some websites win, some lose.

Comments from site operators lit up on the WebmasterWorld.com forum starting on Wednesday. Many webmasters complained that traffic to their sites dropped dramatically overnight, and others expressed concern that they can't adapt quickly enough to Google's changes to its algorithm.

"Why is it that every single time the search engine result page starts to stabilize and sales return, Google has to throw a monkey wrench in the system again?" asked commenter backdraft7. "Hey Google, this is not fun anymore - YOU'RE KILLING OUR BUSINESSES!"

"My God. I just lost 40% of my traffic from Google today," said commenter DickBaker. "Referrals from Yahoo, Bing, direct sources, and other sources are the same, but Google dropped like a rock."

There are many legitimate ways content creators optimize their sites to rise to the top of Google's results. But Google has been cracking down on what it regards as inappropriate attempts to do so: The company recently penalized Overstock.com and JC Penney in its search results after the companies were found to have set up fake websites that linked to their own, causing Google's algorithm to rank them higher.

When it comes to site content, the lines get very fuzzy. Operators like Demand Media (DMD) -- which now has a market valuation of $1.9 billion, more than the New York Times Co. is worth -- sit right on the ever-shifting boundaries.

"Sites of this type have always been controversial," said Daniel Ruby, research director at Chitika, Inc. a search advertising analytics company. "On one hand, they often do produce extremely informative, well-written articles. On the other hand, they put out countless articles on a daily basis, and some claim they exist only to generate the top result on as many keywords as possible."

Demand put out a very carefully worded response to Google's changes.

"As might be expected, a content library as diverse as ours saw some content go up and some go down in Google search results," Larry Fitzgibbon, the company's executive vice president of media and operations, wrote in a blog post. "It's impossible to speculate how these or any changes made by Google impact any online business in the long term -- but at this point in time, we haven't seen a material net impact."

So will Google's changes have a lasting effect on search quality? Perhaps. But it's an arms race: Any time the company adjusts its algorithms, those determined to beat them immediately adjust.

"Content originators make money, and Google makes money," said Whit Andrews, analyst for Gartner. "Their interests will always be in conflict, and as long as there is greed, people will try to game system." To top of page

Source: money.cnn.com

Show ads that are most likely to receive conversions more often

2011-02-24T23:16:00.001-08:00

Today we're announcing the launch of a new ad rotation setting in AdWords that allows you to optimize for conversions. Previously, you had two options:

* Optimize for clicks: Ads that are expected to provide more clicks are shown more often
* Rotate: Ads are shown more evenly

Now, with a third option, you can choose to show ads that are expected to provide more conversions more often.

We’ve always encouraged you to test multiple ads in each ad group, and we’ve offered our help by showing ads with the highest clickthrough rates more often. However, some of you have told us that the ad with the highest clickthrough rate isn’t always the ad with the highest conversion rate and that you’d like to be able to optimize for conversions rather than clicks. Starting today, we’re allowing you to do just that.

To use the new setting, you’ll need to have Conversion Tracking in your account, as we use the data from that tool to determine which ad is the most likely to receive conversions. When we don’t have enough data to make a decision, we’ll show the ad that is the most likely to receive clicks. If you have Conversion Tracking, the Optimize for conversions option will be available in the Ad delivery: Ad rotation, frequency capping section under Advanced settings on the Settings tab of any campaign. Once enabled, it will apply to all ads that appear on Google and our search and display partners’ sites.

By providing another way to define the “best-performing” ad, we hope to make it easier for you to experiment with your ads and learn which ones are the most successful in helping you reach your advertising goals. For more information on ad rotation settings, please visit our Help Center.

Posted by Lisa Shieh, Inside AdWords crew

Show ads that are most likely to receive conversions more often

2011-02-24T23:16:00.000-08:00

Simplifying bidding on the Google Display Network

2011-02-19T02:03:00.000-08:00

If you use managed placements to manage bidding or targeting on the Google Display Network, you might have at one point questioned why you saw three separate default bids in your ad groups: a regular default bid, a managed placements bid, and a Display Network bid.

We’ve heard feedback from advertisers that it’s confusing to work with these three default bids (and most of you don’t even use default bids for your managed placements--preferring to set bids individually). In an effort to simplify things, we’ll be removing the managed placements default bid starting on March 15, 2011.

After this change, you’ll be able to continue managing default values for both managed and automatic placements by using a single Display Network default bid. Individual bids for managed placements will allow you to maintain the flexibility you have today.

Here’s how this change will affect you:

* Starting today, we're no longer allowing managed placement bids to be set for new ad groups containing placements. You won’t be required to enter a new bid when you add managed placements for the first time (we’re launching this change gradually, so it may take about a week to reach your account).
* Starting on March 15, we’ll automatically update existing managed placement bids. There are several changes we’ll make in order to make sure your ads will continue to serve as normal with the bids you intended. Learn more about the changes that apply to your account in our Help Center.
* If you’re eager to say goodbye to the managed placements bid today, you can do that too! You can change your managed placements bid to 0, which will cause it to disappear from your account (this change is also launching over the next week).

One important note: AdWords Editor 7.6 is not compatible with this change. Any changes to managed placements bids in this version of Editor will result in an error. Please make sure to download the latest version of AdWords Editor to manage your bids.

If these changes apply to your account, you’ll be receiving an email from us with additional details and will also see an announcement in your AdWords account. There’s no need to take any action in your account, but you can always feel free to adjust your bids at any time.

Posted by Lisa Shieh, Inside AdWords crew

Contextual Targeting Strategies for Performance at Scale - Agencies

2011-02-08T23:36:00.001-08:00

Please join Google for an upcoming webinar to learn more about how contextual targeting can drive results for your business. Specifically, we’ll cover: contextual targeting strategies for specific marketing objectives; the Contextual Targeting Tool, which helps you build better-performing campaigns in less time; best practices and tips for boosting performance of contextually-targeted campaigns

Wednesday, 2.23.11 at 11amPST / 1pmCST / 2pmEST

https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=575572722

When Wed Feb 23 11am – 12pm Pacific Time

Remarketing on the Google Display Network: Optimizing & Maximizing your Current Strategies

2011-02-08T23:35:00.000-08:00

Tuesday, February 15th, 11amPST / 1pmCST / 2pmEST

As a marketer, your highest ROI comes from customers who are already interested in your product or service. Remarketing allows you to connect with customers who have already visited your site, matching the right people with the right message. But even the most effective remarketing campaigns can be better. Join us as we discuss strategies to ensure you are getting the most out of your remarketing campaigns.

Register here: https://googleonline.webex.com/googleonline/onstage/g.php?d=573055558&t=a

When Tue Feb 15 11am – 12pm Pacific Time

Learn about advertising on YouTube in a new online course

2011-01-31T03:00:00.001-08:00

Monday, January 31, 2011 | 12:00 AM

If you're interested in creating a stronger online brand presence or drawing a high volume of traffic to your site, YouTube can help you accomplish both by giving you access to the world's largest online video-streaming and -sharing community. YouTube can further enhance your current online advertising campaigns with millions of ad impressions and video ad streaming opportunities so that you can create the high-profile online presence that your website needs.

There are now a number of ways in which you can raise your profile as an advertiser using YouTube. During a live course on the Adwords Online Classroom (UK), you'll learn about the different methods of targeting YouTube and how to make the most out of any existing presence you may already have on YouTube.

This live course will be presented by a YouTube Specialist and is appropriate for all advertisers interested in growing their profile on YouTube. It will take place on Wednesday, February 2, 2011, from 3 pm to 4 pm GMT (7 am to 8 am PST).

If you’re interested, make sure to sign up now!

Posted by Lisa Shieh, Inside AdWords crew

Google starts to censor torrent-related search queries

2011-01-30T20:50:00.001-08:00

Searching for file-sharing information via Google is going to take a little bit more effort now, thanks to new steps taken by the search engine to remove all sorts of references to torrents from its instant search and autocomplete features.

In December, Google said it was taking steps towards "making copyright work better online." Among other things, it promised that "terms that are closely associated with piracy" would no longer appear in autocompletes.

Although it may be seen as an effort to crack down on illegal file sharing, the move is a troubling one, particularly for those who provide BitTorrent services. No surprise, these companies are quick to point out that there are many legitimate uses for torrents.

Forbidden from Autocomplete Arbitrarily?

Part of the problem with this new implementation, as TorrentFreak noted when it broke the story, the list of banned terms is "seemingly arbitrary." No version of the word "torrent" will work for instant search - neither the software "uTorrent," nor "BitTorrent," the name of a protocol and a San Francisco-based company. But while the cyberlockers RapidShare and Megaupload are now forbidden, other sites like HotFile and MediaFire are not. Furthermore, you can still find the names of other popular torrent sites, including The Pirate Bay.

TorrentFreak cites a response from RapidShare, who say that "We knew about Google's plans for quite a few weeks now. We embrace that certain search suggestions will not put a wrong complexion on RapidShare anymore, but we are concerned that at the same time the legitimate interests of our users will also be affected."

The company adds that "RapidShare is one of the most popular websites worldwide. Every day hundreds of thousands of users rely on our services to pursue their perfectly legitimate interests. That is why Google has obviously gone too far with censoring the results of its suggest algorithm. A search engine's results should reflect the users' interests and not Google's or anybody else's."

For now, you can still search for torrent information. While your search queries won't autocomplete, the results aren't censored. Yet.

For NDTV Updates

Sensitive category blocking now available in three more languages

2011-01-25T04:15:00.001-08:00

Since our announcement last August that sensitive category blocking had been expanded to more languages, we’re excited to say the language expansion has gone even further!

This week, publishers in Thai, Turkish, and Russian-speaking countries can now block ads in sensitive categories for all supported languages. The full list of supported languages spans English, French, German, Spanish, Italian, Dutch, Arabic, Japanese, Chinese, Polish, Portuguese, and now Thai, Turkish, and Russian.

With sensitive category blocking, you can prevent ads from up to 11 specific categories from appearing on your pages. Ads in these categories will be blocked if they're in any of the supported languages, regardless of how they've been targeted to your pages.

If you’d like to set up sensitive category blocking, sign in to your AdSense account. We recommend using the new AdSense interface, which you can access by clicking the “Try the new AdSense interface” link that appears in the upper corner of your account. Once you're in the new interface, visit the Allow and block ads tab and choose the Settings page to edit the list of sensitive ad categories you wish you display. To help you understand the impact of applying these filters, this page also shows you the percentage of revenue and ad impressions you've been receiving from each category in the last 30 days.

If you prefer to use the previous version of the AdSense interface, visit the Ad Review Center, located under the 'AdSense Setup' tab. Once you click 'change', you'll be able to see the full list of categories you can block.

For more information about sensitive category blocking, we encourage you to visit our Help Center.

Posted by Dan Stokeley - AdSense Product Manager, Source Adsense Blog

Fresh year, fresh start

2011-01-09T22:49:00.001-08:00

Welcome to 2011! Though it may be hard to stick to all of your New Year's resolutions (we can’t say no to donuts either) we want to help keep you on track by giving you ten quick and easy AdSense resolutions you can be sure to keep:

* Use the new AdSense interface to get more insight, control, and efficiency with your account.

* Enable text and image ads so all available advertisers can bid to appear on your site.

* Use wider ad units which are more reader-friendly and used by more advertisers

* Place ads above the fold and maximize your coverage with three standard AdSense for content ad units, three link units, and two AdSense for search boxes on each page of your site.

* Use channels to measure the outcome of any tests you run by grouping and tracking ad units as you choose.

* Turn those channels into ad placements so advertisers can pick specific groups of ad units on your site that they want to target.

* Go through the AdSense checklist to learn about new AdSense features and brush up on your program knowledge.

* Follow us on Twitter to get quick updates on the latest features, AdSense tips, and Google highlights.

* Join the conversation in the Help Forum to connect with other publishers and get your questions answered.

* Bookmark our troubleshooter so you can quickly diagnose and fix the issue should ads stop showing on your site.

Over here in AdSense, we have some resolutions of our own to keep. Our top priority is to focus on growing and strengthening our relationships with all of you, our valued publishers. We’re working on ways to make Google’s publisher solutions more seamless and integrated, so you don’t miss any opportunities to maximize revenue and enhance your online content. The recent launch of the new AdSense interface is just the start of what the new year holds for future improvements. We’re constantly innovating and we encourage you to do the same.

We hope these tips help you start the year off with a bang. And treat yourself to a donut with the extra revenue you earn -- we promise not to tell.

Posted by Katrina Kurnit - Inside AdSense team http://adsense.blogspot.com/2011/01/fresh-year-fresh-start.html

Improve your AdSense implementation for the holidays

2010-12-09T01:39:00.001-08:00

Tuesday, December 07, 2010 | 8:50:00 AM

The holidays are drawing near. As advertisers try to reach more potential customers, now is the best time to increase ad coverage on the pages of your site.

We want to work with you to help optimize your AdSense implementation, and have provided our top optimization tips below. If you’re interested in trying out some of these suggestions, please sign up before December 15th, 2010. An AdSense optimization specialist will contact you by email or phone to implement the tips you want to try, and we may feature some of you on our Inside AdSense blog!

First, we want to remind you that you're allowed to put three standard AdSense for content ad units, three link units, and two AdSense for search boxes on each page of your site.

Choose the right ad units for your pages.
As a general rule of thumb, wider ad units perform better because they:

* Are easier for users to read and interact with
* Allow more ads to be displayed within a unit
* Are preferred by advertisers designing image or video ads

Also, remember to opt in to display text and image ads, as this increases the pool of advertisers competing to appear on your site.

Improve your AdSense implementation by increasing ad coverage on your site.

* Put ads on pages that don’t currently have any, as this increases the chances of monetizing your site’s traffic. This is especially true for the high traffic areas of your site.
* Our data shows that placing ads within the page content or article text, or near the navigational areas of your site, can strongly increase ad performance, since it gives your users relevant ads alongside the great content that they’re used to.
* Use link units to monetize the smaller areas on your site.
* Above all: the most effective change you can make is to put at least one ad unit above the fold -- the section of the page users see without scrolling down.

Don’t forget to sign up! We'll then check your site and get back to you.

We look forward to seeing your implementations!

Posted by Nathaniel Kolenberg - Inside AdSense team

The True Value of Search advertising

2010-12-04T01:31:00.001-08:00

Friday, December 03, 2010 | 4:29 PM

We know that understanding search advertising and trying to measure its return on investment is not always easy. Marketers and business owners often find it difficult to quantify the indirect effect that online search is having on offline sales.

The AdWords Online Classroom has recently launched a free, on-demand market insights presentation, The True Value of Search, to help you understand the value of search marketing beyond direct response.

During this short video tutorial, we’ll introduce you to the ROPO effect (Research Online, Purchase Offline), latent conversion and how search is involved in the buyer's research and purchase journey. We’ll discuss search as part of the broader media and marketing mix as well as search for branding and how to integrate it with offline marketing. You’ll even see some real life examples of how search campaigns have driven offline sales.

So, if you’re interested in learning about how valuable search is for you, check out this course now!

Source: http://adwords.blogspot.com/

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Simplifying bidding on the Google Display Network

Contextual Targeting Strategies for Performance at Scale - Agencies

Remarketing on the Google Display Network: Optimizing & Maximizing your Current Strategies

Learn about advertising on YouTube in a new online course

Google starts to censor torrent-related search queries

Sensitive category blocking now available in three more languages

Fresh year, fresh start

Improve your AdSense implementation for the holidays

The True Value of Search advertising

Make it easy for smartphone users to
connect to you.