Web Analytics, Behavioral Targeting and Advertising Consulting

All That Bounces Is Not Bad

2009-10-28T22:10:00.002-08:00

If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates). A lot of analysts and a few...

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Web Analytics, Search Marketing and Social Media Analytics Jobs

2009-10-23T11:03:00.000-07:00

I have few open positions in Web Analytics, Search Marketing (Organic and Paid) and Social Media Analytics. Job Requirements One of the following Web Analytics Tools Implementation: Omniture,...

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7 Ways Of Handling 404 Error Messages

2009-10-04T11:29:00.002-07:00

Last week I wrote about 404 errors and how to track them in your web analytics tool. In this post I am going to look at how various sites are dealing with 404 error messages and provide your 7 ways...

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Web Analytics For 404 Errors

2009-10-01T13:08:00.004-07:00

404 errors are a fact of life on the internet. 404 error is a message returned by a server in response to a request for a page that does not exist on the server (http 404 error code). Let me...

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Are You Wasting Your Advertising?

2009-09-20T20:58:00.002-07:00

I hope you have heard the famous words of John Wanamaker "I know half of my advertising is wasted, I just don't know which half." Today the phrase should be something like “Half my Advertising is...

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Why Did Adobe Buy Omniture?

2009-09-16T22:41:00.001-07:00

The news of Omniture Acquisition by Adobe came as a big surprise to me. I was not surprised that Omniture got acquired just the fact the Adobe acquired them. I always thought that Omniture would be...

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7 Ways to Create Relevancy in Emails

2009-09-02T22:22:00.000-07:00

People are bombarded with hundreds of email messages each day. However a majority of the emails end up in the trash because of their irrelevance to the recipients. On Oct 30th, 2008 I write a blog...

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3 Roles in Web Analytics

2009-08-26T16:27:00.009-07:00

Despite slow economy many companies are hiring web analysts. A quick search on Simplyhired.com, a site that powers the Web Analytics job board on my blog, shows that there are currently 2,007 open...

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Is CAPTCHA Eating Up Your Conversions?

2009-08-19T23:59:00.007-07:00

CAPTCHA acronym for “Completely Automated Public Turing test to tell Computers and Humans Apart” is a way for sites to block spam. According to Wikipedia it is “A CAPTCHA or Captcha (pronounced...

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URL Shortener: What and Why

2009-08-11T23:19:00.006-07:00

About two months ago I got involved in developing a URL shortener called Clop.in. This service was inspired by the Twitter Google Analytics URL Builder that I had on my site. Since then few people...

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Individual Visitors Tracking v/s Aggregate Data

2009-08-06T23:44:00.004-07:00

Should web analytics tool track visitors as unique individuals or at the aggregate level? John Squire, Chief Strategy Office of Coremetrics says that tracking at Individual level is the way to go and...

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Two Twitter Surveys That Need 2 Minutes Of Your Time

2009-07-21T17:00:00.003-07:00

I am sure that you all have heard about Twitter and many of you have a Twitter account. But do you think all the twittering is worth the effort? I have designed two Surveys to understand how people...

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Free Social Media Monitoring Tools for Small Businesses

2009-07-20T11:56:00.002-07:00

One of my blog reader sent me the following question in response to my blog post, Social Media Analytics Part I Anil, are there any free tools for social media monitoring (twitter) that you can...

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Upcoming Conferences and Events

2009-07-13T23:10:00.003-07:00

I will be participating in following events this month. If you are attending any of these conferences we should meet. Send me an email at batraonline at gmail.com Web Analytics Wednesday - July...

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Retargeting 101

2009-07-09T09:08:00.003-07:00

According to Wikipedia Behavioral retargeting (also known as behavioral search retargeting, or simply, retargeting ) is a form of online targeted advertising by which online advertising is delivered...

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Web Analytics Wednesday in Seattle

2009-07-01T17:04:00.004-07:00

After a long hiatus, Web Analytics Wednesday (WAW) is back in Seattle with a POP. This is a great opportunity to network with other Web Analytics, Optimization and Online Marketing professionals...

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Social Media Analytics Part I

2009-06-29T23:06:00.006-07:00

What is Social Media? There are so many ways people define social media and some even argue that it is not really media. According to Wikipedia, Social media is content created by people using...

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Widemile Optimize: A/B and Multivariate Tool

2009-06-23T10:48:00.003-07:00

In my post titled “A/B and Multivariate Testing Landscape”, I reported on a variety of tools that marketers and analytics professionals were using for A/B and multivariate testing. As I’ve predicted...

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Hits, Page Views, Visitors and Visits Demystified

2009-06-18T14:52:00.008-07:00

This article is an introductory level and the intention of this article is to clarify few terms that you constantly hear in Web Analytics. Why am I writing this article? I hear some confusion about...

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Adding “bing” to Organic Search in Google Analytics

2009-06-01T10:26:00.003-07:00

A while ago I wrote blog post on how to add Twitter searches to appear in organic searches. The same principal can be applied to include Microsoft’s new search engine “bing” which is not yet...

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How intelligent are your Toll Free Numbers, Landing Pages and Promotional Codes?

2009-05-25T16:12:00.003-07:00

Sending a toll free number (800, 866, 877 etc.), links to special landing pages, micros sites or promotion codes in the print material or email is a common practice. However before you send that...

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What Is Your Conversion Rate?

2009-04-30T00:16:00.006-07:00

When most marketers and analyst talk about conversion rate they seem to quote around 2 to 3% as the average conversion rate. Bryan Eisenberg wrote a great article on this subject titled The Average...

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Conversation with Barry Parshall, VP of Product Strategy, WebTrends

2009-04-24T12:30:00.006-07:00

Continuing my series of conversation with Webtrends executives at Engage conference here is my conversation with Barry Parshall, VP of Product Strategy at WebTrends Also check out Conversation...

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WAA Board of Directors

2009-04-17T00:00:00.002-07:00

I am very honored and excited to be elected to the Board of Web Analytics Association. I would like to thank all of you who provided support and encouraged me during me run for the WAA board. If...

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Conversation with Casey Carey, VP of Products Webtrends

2009-04-15T18:21:00.001-07:00

Continuing my series of conversation with Webtrends executives at Engage conference here is my conversation with Casey Carey, VP of Products at WebTrends Also check out my Conversation with Alex...

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