tag:blogger.com,1999:blog-180120462024-03-18T06:03:55.935-07:00Digital Marketing and Analytics by Anil BatraAnil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.comBlogger366125tag:blogger.com,1999:blog-18012046.post-63166060603682487072021-10-22T12:56:00.003-07:002021-10-22T12:56:36.639-07:00GA4 Advanced Segments, Audiences, and Comparisons<p> </p><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-rendering: optimizelegibility;">GA4 Advanced Segments, Audiences, and Comparisons are three ways to group your visitors, sessions, and events in Google Analytics data and find deeper insights. These three features are somewhat similar in their functionality while are also different. In this post, I am going to clarify what these three features are, how they are similar or different from others, and when you use them.</p><h2 style="background-color: white; box-sizing: border-box; color: #353535; font-family: Raleway, sans-serif; font-size: 2.25rem; font-weight: 300; line-height: 1.4; margin: 0px 0px 1rem; padding: 0px; text-rendering: optimizelegibility;">Comparisons in GA4</h2><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-rendering: optimizelegibility;">The comparison feature in <a href="https://www.optizent.com/blog/google-analytics-4-explained/" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;">Google Analytics (GA4)</a> allows you to compare one subset of your data with other subsets. This feature is available on top of most of the standard reports. Those who are familiar with the Segments or Advanced Segments feature of Google Analytics will find this feature similar. However, this feature is very limited in nature and can't be considered "Advanced Segment". You can read about this feature in detail at <a href="https://www.optizent.com/blog/comparisons-in-google-analytics-4-ga4/" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;">Comparisons in Google Analytics 4 (GA4)</a>.</p><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-rendering: optimizelegibility;"><img alt="" class="wp-image-3434 size-full aligncenter" height="466" loading="lazy" sizes="(max-width: 457px) 100vw, 457px" src="https://www.optizent.com/blog/wp-content/uploads/2021/10/comparison-in-reports.png" srcset="https://www.optizent.com/blog/wp-content/uploads/2021/10/comparison-in-reports.png 457w, https://www.optizent.com/blog/wp-content/uploads/2021/10/comparison-in-reports-294x300.png 294w" style="box-sizing: border-box; clear: both; display: block; height: auto; margin: 0px auto 1rem; max-width: 100%; vertical-align: middle;" width="457" /></p><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-rendering: optimizelegibility;">Use Comparisons, when you want to quickly compare your data from past data.</p><h2 style="background-color: white; box-sizing: border-box; color: #353535; font-family: Raleway, sans-serif; font-size: 2.25rem; font-weight: 300; line-height: 1.4; margin: 0px 0px 1rem; padding: 0px; text-rendering: optimizelegibility;">Segments in GA4</h2><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-rendering: optimizelegibility;">A segment is a subset of your data. In GA4 segment allows you to narrow down and focus on a group of users or sessions based on common attributes and conditions.</p><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-rendering: optimizelegibility;">This feature is only available in <a href="https://www.optizent.com/blog/exploration-in-google-analytics-4-ga4-why-why-and-how/" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;">Exploration,</a> Segments can not be used in standard reports while Comparison is available for comparing charts and various metrics in Standard Reports. Comparison on the other hand can't be used in Exploration.</p><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-rendering: optimizelegibility;">Just like Comparison, segments look at the users in past sessions so are retroactive. Read <a href="https://www.optizent.com/blog/ga4-segments-explained/" rel="noopener" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;" target="_blank">GA4 Segments Explained</a> for more details on Segments.</p><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-rendering: optimizelegibility;">Use segments when you want to drill deeper into your data explore it in detail.</p><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-rendering: optimizelegibility;"><img alt="" class="alignnone wp-image-3414 size-full" height="550" loading="lazy" sizes="(max-width: 1322px) 100vw, 1322px" src="https://www.optizent.com/blog/wp-content/uploads/2021/10/segment-builder.png" srcset="https://www.optizent.com/blog/wp-content/uploads/2021/10/segment-builder.png 1322w, https://www.optizent.com/blog/wp-content/uploads/2021/10/segment-builder-300x125.png 300w, https://www.optizent.com/blog/wp-content/uploads/2021/10/segment-builder-1024x426.png 1024w, https://www.optizent.com/blog/wp-content/uploads/2021/10/segment-builder-768x320.png 768w" style="box-sizing: border-box; display: block; float: none; height: auto; margin-bottom: 1rem; max-width: 100%; vertical-align: middle;" width="1322" /></p><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-rendering: optimizelegibility;"> </p><h2 style="background-color: white; box-sizing: border-box; color: #353535; font-family: Raleway, sans-serif; font-size: 2.25rem; font-weight: 300; line-height: 1.4; margin: 0px 0px 1rem; padding: 0px; text-rendering: optimizelegibility;">Audiences in GA4</h2><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-rendering: optimizelegibility;">GA4 Audiences are groups of users based on common attributes, behaviors, etc. You can create an Audience using dimensions, metrics, and events to include any subset of users that makes sense for your business. In this post, you will learn about the GA4 audience so that you can start to create and use them with confidence.</p><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-rendering: optimizelegibility;">Segments can not be used in standard reports while Audience can be used in standard reports by including them in Comparison as comparison criteria.</p><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-rendering: optimizelegibility;">The audience is not retroactive, which means the Audience starts to accumulate users from the moment you build it. Audiences can be used to build comparisons and also target and retarget users using Google Ads. Read <a href="https://www.optizent.com/blog/ga4-audiences-how-to-create-edit-archive-and-use-custom-audience/" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;">GA4 Audiences; How to create, edit, archive, and use Custom Audience</a> to learn more about Audiences.</p><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-rendering: optimizelegibility;">Use Audiences when you are going to target your users on Google Ads and do some quick comparisons.</p><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-rendering: optimizelegibility;"> </p><h2 style="background-color: white; box-sizing: border-box; color: #353535; font-family: Raleway, sans-serif; font-size: 2.25rem; font-weight: 300; line-height: 1.4; margin: 0px 0px 1rem; padding: 0px; text-rendering: optimizelegibility;"><img alt="GA4 Audience" class="aligncenter wp-image-3447 size-full" height="879" loading="lazy" sizes="(max-width: 1518px) 100vw, 1518px" src="https://www.optizent.com/blog/wp-content/uploads/2021/10/creeate-audience-screen2.png" srcset="https://www.optizent.com/blog/wp-content/uploads/2021/10/creeate-audience-screen2.png 1518w, https://www.optizent.com/blog/wp-content/uploads/2021/10/creeate-audience-screen2-300x174.png 300w, https://www.optizent.com/blog/wp-content/uploads/2021/10/creeate-audience-screen2-1024x593.png 1024w, https://www.optizent.com/blog/wp-content/uploads/2021/10/creeate-audience-screen2-768x445.png 768w" style="box-sizing: border-box; clear: both; display: block; height: auto; margin: 0px auto 1rem; max-width: 100%; vertical-align: middle;" width="1518" /></h2><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-rendering: optimizelegibility;"> </p><h2 style="background-color: white; box-sizing: border-box; color: #353535; font-family: Raleway, sans-serif; font-size: 2.25rem; font-weight: 300; line-height: 1.4; margin: 0px 0px 1rem; padding: 0px; text-rendering: optimizelegibility;">Other Google Analytics 4 posts that might like</h2><ul style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; list-style-position: outside; margin: 0px 0px 1.25rem 1.1rem; padding: 0px;"><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><a href="https://www.optizent.com/blog/ga4-cross-domain-tracking/" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;">GA4 Cross Domain Tracking: How to Track Multiple Domains and Sub Domains</a></li><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><a href="https://www.optizent.com/blog/ga4-segments-explained/" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;">GA4 Segments Explained</a></li><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><a href="https://www.optizent.com/blog/ga4-audiences-how-to-create-edit-archive-and-use-custom-audience/" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;">GA4 Audiences: How to create, edit, archive, and use Custom Audience</a></li><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><a href="https://www.optizent.com/blog/comparisons-in-google-analytics-4-ga4/" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;">Comparisons in Google Analytics 4 (GA4)</a></li><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><a href="https://www.optizent.com/blog/35-things-about-google-analytics-4-that-will-make-you-look-like-a-genius/" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;">35+ Things About Google Analytics 4 That Will Make You Look Like a Genius</a></li><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><a href="https://www.optizent.com/blog/how-to-upgrade-google-analytics-to-google-analytics-4-ga4/" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;">How to Upgrade Google Analytics to Google Analytics 4 (GA4)?</a></li><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><a href="https://www.optizent.com/blog/google-analytics-4-ga4-common-questions-and-answers/" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;">Google Analytics 4 (GA4) - Get Answers to Common Questions</a></li></ul><h2 style="background-color: white; box-sizing: border-box; color: #353535; font-family: Raleway, sans-serif; font-size: 2.25rem; font-weight: 300; line-height: 1.4; margin: 0px 0px 1rem; padding: 0px; text-rendering: optimizelegibility;">Where to get more help with Google Analytics 4?</h2><ul style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; list-style-position: outside; margin: 0px 0px 1.25rem 1.1rem; padding: 0px;"><li style="box-sizing: border-box; margin: 0px; padding: 0px;">Get your team ready for GA4 with this online self-paced course - <a href="https://academy.optizent.com/courses/google-analytics-4-ga4-course" rel="noopener" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;" target="_blank">Google Analytics 4 Masterclass</a></li><li style="box-sizing: border-box; margin: 0px; padding: 0px;">Workshop - We offer onsite customized workshops. <a href="http://www.optizent.com/contact/" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;">Reach out to us for more details.</a></li><li style="box-sizing: border-box; margin: 0px; padding: 0px;">Consulting - We can get you up and running with Google Analytics 4 as well as train your and your team to use it effectively. <a href="http://www.optizent.com/contact/" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;">Reach out to us for more details.</a></li><li style="box-sizing: border-box; margin: 0px; padding: 0px;">Freelancers -<a href="https://academy.optizent.com/courses/membership" rel="noopener" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;" target="_blank"> Join our network and get support to help your clients with Google Analytics 4 and more</a>.</li></ul>Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com0tag:blogger.com,1999:blog-18012046.post-84200891766430147112021-10-05T17:18:00.007-07:002021-10-05T17:18:45.166-07:005 Google Analytics 4 (GA4) posts that you must read<p><span style="font-family: inherit;">Google Analytics 4 also know as GA4 is in news for the past year. Here are some Google Analytics 4 blog posts that will help you demystify this new tool from Google.</span></p><p><b><a href="https://www.optizent.com/blog/key-benefits-of-google-analytics-4/" target="_blank"><span style="font-family: inherit;">18 Key Benefits of Google Analytics 4</span></a></b></p><div><span face="Raleway, sans-serif" style="background-color: white; color: #252525; font-family: inherit;">If you are wondering what are the benefits of Google Analytics 4(widely know as GA4) then this post is for you. <a href="https://www.optizent.com/blog/key-benefits-of-google-analytics-4/" target="_blank">Read more...</a></span></div><div><br /></div><a href="https://www.optizent.com/blog/how-to-downgrade-google-analytics-4-to-universal-analytics/"><b><span style="font-family: inherit;">How to Downgrade Google Analytics 4 to Universal Analytics?</span></b></a><div><span style="font-family: inherit;">When you create a new Google Analytics property it is automatically created in GA4, this post shows you how you can create it in the old version. <a href="https://www.optizent.com/blog/how-to-downgrade-google-analytics-4-to-universal-analytics/" target="_blank">Read more...</a></span></div><div><span style="font-family: inherit;"><br /></span></div><div><b><a href="https://www.optizent.com/blog/how-to-connect-ga4-to-bigquery/" target="_blank"><span style="font-family: inherit;">How to Connect GA4 to BigQuery</span></a></b></div><div><span style="font-family: inherit;">GA4 can send data to BiGQuery without any 3rd party tools. Learn how to enable that data transfer in this post. <a href="https://www.optizent.com/blog/how-to-connect-ga4-to-bigquery/" target="_blank">Read more...</a></span></div><div><span style="font-family: inherit;"><br /></span></div><a href="https://www.optizent.com/blog/35-things-about-google-analytics-4-that-will-make-you-look-like-a-genius/" target="_blank"><span style="font-family: inherit;"><b>35+ Things About Google Analytics 4 That Will Make You Look Like a Genius</b></span></a><div><span style="font-family: inherit;">The intent of this post is to highlight a few things about Google Analytics 4 without going into the details. <a href="https://www.optizent.com/blog/35-things-about-google-analytics-4-that-will-make-you-look-like-a-genius/" target="_blank">Read more...</a></span></div><div><span style="font-family: inherit;"><b><br /></b></span></div><div><a href="https://www.optizent.com/blog/should-you-upgrade-to-google-analytics-4-ga4/" target="_blank"><span style="font-family: inherit;"><b>Should You Upgrade to Google Analytics 4 (GA4)</b></span></a><div><span style="font-family: inherit;">Well GA4 is all new, this post answers if you should upgrade or not. <a href="https://www.optizent.com/blog/should-you-upgrade-to-google-analytics-4-ga4/" target="_blank">Read more...</a></span></div></div><div><span style="font-family: inherit;"><br /></span></div><div><h4 style="background-color: white; box-sizing: border-box; color: #353535; line-height: 1.4; margin: 0px 0px 1rem; padding: 0px; text-align: left; text-rendering: optimizelegibility;"><span style="font-family: inherit; font-size: small;">Learn More about GA4</span></h4><p style="background-color: white; box-sizing: border-box; color: #252525; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-align: left; text-rendering: optimizelegibility;"><span style="font-family: inherit;">Optizent Academy memberships’ sole focus is to develop data-driven marketers and digital analysts. No matter which stage of your knowledge and career you are at, we have courses and training options for you. Visit <a href="https://academy.optizent.com/courses/membership" rel="noopener" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;" target="_blank">https://academy.optizent.com/courses/membership</a> to learn more about Optizent Academy.</span></p><h4 style="background-color: white; box-sizing: border-box; color: #353535; line-height: 1.4; margin: 0px 0px 1rem; padding: 0px; text-align: left; text-rendering: optimizelegibility;"><span style="font-family: inherit;">Optizent Academy Membership provides</span></h4><p style="text-align: left;"></p><ul style="background-color: white; box-sizing: border-box; color: #252525; line-height: 1.6; list-style-position: outside; margin: 0px 0px 1.25rem 1.1rem; padding: 0px;"><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><span style="font-family: inherit;">Access to courses, eBook, and presentations based on 20 years of Digital Analytics Consulting and Training Experience and 20+</span></li><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><span style="font-family: inherit;">Regular training sessions and challenges to test, enhance and add to your skillset</span></li><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><span style="font-family: inherit;">Exclusive access to a community to support you when you need it, so you never feel alone</span></li><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><span style="font-family: inherit;">Professional Relationships & Network Development</span></li><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><span style="font-family: inherit;">Practical advice - apply what you learn right away</span></li></ul><p></p><h4 style="background-color: white; box-sizing: border-box; color: #353535; line-height: 1.4; margin: 0px 0px 1rem; padding: 0px; text-align: left; text-rendering: optimizelegibility;"><span style="font-family: inherit;">GA4 Consulting Services</span></h4><p style="background-color: white; box-sizing: border-box; color: #252525; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-align: left; text-rendering: optimizelegibility;"><span style="font-family: inherit;">Contact Us to learn about our consulting services and how we can help your organization.</span></p><p style="background-color: white; box-sizing: border-box; color: #252525; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-align: left; text-rendering: optimizelegibility;"><span style="font-family: inherit;">Get the Book version of this post at <a href="https://academy.optizent.com/f/30-things-to-know-about-google-analytics-4" rel="noopener" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;" target="_blank">https://academy.optizent.com/f/30-things-to-know-about-google-analytics-4</a></span></p></div>Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com0tag:blogger.com,1999:blog-18012046.post-77281340930467334942020-11-30T00:22:00.004-08:002020-11-30T00:27:29.829-08:0010 Key Things to Know Before Upgrading to Google Analytics 4<p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-align: left; text-rendering: optimizelegibility;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-xL6h7vjw2dg/X8Ss2y2_2UI/AAAAAAAAImg/WfrHGcPOSqkVqs0LyrFeuYmatrUxB7jbwCNcBGAsYHQ/s1031/ga4.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="655" data-original-width="1031" src="https://1.bp.blogspot.com/-xL6h7vjw2dg/X8Ss2y2_2UI/AAAAAAAAImg/WfrHGcPOSqkVqs0LyrFeuYmatrUxB7jbwCNcBGAsYHQ/s320/ga4.PNG" width="320" /></a></div><p></p><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-align: left; text-rendering: optimizelegibility;">Google Analytics 4 is here and is now the default version of <a href="http://www.optizent.com/google-analytics-4-consulting-services/" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;">Google Analytics</a> when you create a new property. For all the existing Universal Analytics, current or previous version depending on how you look at it, there is an option to upgrade to <a href="http://www.optizent.com/google-analytics-4-explained/" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;">Google Analytics 4</a>. I am sure you have several questions regarding this upgrade process. I am going to answer many of those in this and several other blog posts.</p><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-rendering: optimizelegibility;">Send me your questions by leaving a comment below:</p><ol style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; list-style-position: outside; margin: 0px 0px 1.25rem 1.4rem; padding: 0px;"><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><strong style="box-sizing: border-box; line-height: inherit;">The upgrade is not what it sounds</strong> - Upgrade usually means that you lose the previous version and just get the new functionality, right? Well, that is not the case with Google Analytics upgrade to Google Analytics 4. Upgrade in this case means that you will get a new Google Analytics property that will take some basic settings from your current Google Analytics property and use those to set up a new Google Analytics 4 property. So there is no need to worry about losing your existing property. After the upgrade process is complete, you will actually have two properties collecting data for your web site. This gives you an opportunity to play with the new version without losing your existing setup and functionality.</li><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><strong style="box-sizing: border-box; line-height: inherit;">New setup and possibly new tags will be required</strong> - If you are using gtag on your current site then you can use it to send the data to the new Google Analytics 4 property. If not then you will have to put new tags. The global site tag (gtag.js) is a JavaScript tagging framework and API that allows you to send event data to Google Analytics, Google Ads, and Google Marketing Platform. If you are not using gtag then you will need to add new tags on your site. If you are using Google Tag Manager then you will have to set up new data collection tags. Many things such as events, audience, and conversions will require setup changes.</li><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><strong style="box-sizing: border-box; line-height: inherit;">No Views</strong> - In Universal Analytics you had the ability to create a view to see a subset of your data. For example, if you wanted to remove traffic to your site from within your organization then you would create a new view, apply a filter that removed internal traffic, and then used that view to understand site usage by "actual" users. (learn more about the <a href="https://youtu.be/j0Irrul7Ca0" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;">view on Optizent YouTube channel</a>). In Google Analytics 4 you don’t have an option to create views instead of views you can use analysis Hub or segmentation feature to narrow down to the data that you want to track and analyze.</li><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><strong style="box-sizing: border-box; line-height: inherit;">New data model </strong>- Google Analytics 4 has a completely different data model than the previous version - Google Analytics 4 is based around Events and Users. Every session is an event, a page view is an event, every interaction within the browser is already tracked, and an event or can be tracked as an event.</li><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><strong style="box-sizing: border-box; line-height: inherit;">Event tracking has changed</strong> - In Universal analytics, event tracking required you to pass the parameters, Category, Action, and Label attributes. Event tracking has now changed, you now have parameters and values attached to each event and you can pass up to 25 name-value pairs are parameters. This allows for deeper analysis (check out <a href="https://youtu.be/Je6bc8DZckw" rel="noopener" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;" target="_blank">Google Analytics & Events setup video</a>).</li><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><strong style="box-sizing: border-box; line-height: inherit;">Several Events are tracked without any setup</strong> - Google Analytics 4 automatically tracks scroll, outbound link clicks, downloads, engagement with YouTube embedded videos, and onsite-search. They are set up by default when you create a new Google Analytics 4 property. You can disable them if you would like in the admin panel of Google Analytics 4 property (check out <a href="https://youtu.be/Je6bc8DZckw" rel="noopener" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;" target="_blank">Google Analytics & Events setup video</a>).</li><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><strong style="box-sizing: border-box; line-height: inherit;">Goal and conversion tracking has changed</strong> - In the past there was a separate setup for Goal tracking where you define different types of goals and set them un in the "Admin" interface of Google Analytics view. Now it is all ever based. You define and track an event and convert an event into a conversion event right within Google Analytics property (check out <a href="https://youtu.be/Je6bc8DZckw" rel="noopener" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;" target="_blank">Google Analytics & Events setup video</a>).</li><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><strong style="box-sizing: border-box; line-height: inherit;">Not all reports are available in Google Analytics 4</strong> - Google Analytics 4 has a limited number of predefined reports. Many of the reports that you have been used to in Universal Analytics are no longer there. Some of them are not available because Google Analytics 4 is still in development, others are not available because the Google Analytics data model has changed and those reports don't make sense anymore. Instead of pre-defined reports, Google Analytics 4 has "Analysis Hub" which is similar to Google Data Studio type reporting or Adobe Analytics Workspace. In this interface, you pick Dimensions, Metrics, and Segments to build the report that you want. This new interface and metrics/dimensions means that you will have a bit of a learning curve so be prepared for it.</li><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><strong style="box-sizing: border-box; line-height: inherit;">No Bounce Rate</strong> - Many of you have relied on bounce rate for years to see how successful your site or marketing campaign was. Well, the Bounce rate is no longer in Google Analytics 4. Instead of bounce rate, Google Analytics 4 provides Engaged Sessions. An engaged Session is defined as a visit that engages with the site or app for at least 10 seconds or has two-page view events or a conversion event.</li><li style="box-sizing: border-box; margin: 0px; padding: 0px;"><strong style="box-sizing: border-box; line-height: inherit;">Numbers will not match</strong> - Since there is a difference in Google Analytics 4 and Universal Analytics measurement, data model, and processing of hits, some numbers won't match between the two systems. You will likely find a slight difference in Session count and Active User Count.</li></ol><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-align: center; text-rendering: optimizelegibility;"><iframe allowfullscreen="allowfullscreen" data-gtm-yt-inspected-10018535_14="true" data-gtm-yt-inspected-1_25="true" frameborder="0" height="315" id="137042303" src="https://www.youtube.com/embed/ejLMuGdJjL4?enablejsapi=1&origin=http%3A%2F%2Fwww.optizent.com" style="box-sizing: border-box; max-width: 100%;" width="560"></iframe></p><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-align: center; text-rendering: optimizelegibility;"><br style="box-sizing: border-box;" />Need help with Google Analytics 4? <a href="http://www.optizent.com/contact/" target="_blank">Contact Optizent</a></p><p style="background-color: white; box-sizing: border-box; color: #252525; font-family: Raleway, sans-serif; font-size: 1.125rem; line-height: 1.6; margin: 0px 0px 1.25rem; padding: 0px; text-rendering: optimizelegibility;">Want to learn on your own? Signup for online <a href="https://academy.optizent.com/courses/google-analytics-4-app-web" style="box-sizing: border-box; color: #4c99ba; line-height: inherit; text-decoration-line: none;">Google Analytics 4 course on Optizent Academy</a>.</p>Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com0tag:blogger.com,1999:blog-18012046.post-48873242256847486442020-05-30T21:31:00.002-07:002020-05-30T22:45:38.470-07:00Real Time Reporting - What and Why<div dir="ltr" style="text-align: left;" trbidi="on">
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What is Real-time reporting?</b>
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Real-time reporting provides you a view into what is happening at that very moment. In the context of Web Analytics, real-time reporting gives you a glimpse into what't happening on your website at . </div>
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It provides you view into on how many visitors are on your site. Which campaigns, sites, search engines, social media sites etc. they are coming from, which pages they are looking at, what actions they are taking on on etc. </div>
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<b>How Real-time reporting can help</b></div>
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Though most of your insights are going to come from the not so real-time data. Real-time reporting can help in several scenarios. Below are some use cases for real-time reports:</div>
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<li><b>Campaign Launch</b> - When you launch a new campaign e.g. paid search, email newsletter, TV ad etc. you want to see how people are reacting to those campaigns then real time makes sense but only for initial diagnosis. Wait for complete data to make any changes.</li>
<li><b>New Promotion </b>- When you add new promotions on your site and want to see how visitors are reacting to those promotions, so that you can tweak/ experiment new version of those promotions in real time, then yes you should look at real time data.</li>
<li><b>New story/content </b>- When you add new stories, links etc. and want to see if anybody is clicking on them so that you can make some changes based on instant feedback. I can see the usefulness of this feature for news and media sites.</li>
<li><b>Site Changes </b>- When you launch a new version of the site and want to see if new pages are being recorded in Google Analytics and if you users are interacting as expected then real time reports can help.</li>
<li><b>Tracking Changes</b> - When you roll out new tracking changes and want to see if those changes are working or not. For example, you just enabled <a href="http://www.optizent.com/tracking-external-links-as-events-in-google-tag-manager/" target="_blank">Event Tracking</a> via <a href="http://www.optizent.com/google-tag-manager-consulting-services/" target="_blank">Google Tag Manager</a> and want to see if the events are capturing the right data or not. In this case you will check the real time Events report in <a href="http://www.optizent.com/google-analytics-consulting-services/">Google Analytics</a>. I expect you to check the changes on a development and QA environment before rolling out.</li>
<li><b>New Features </b>- When you launch a new feature on your site, launched a video, deployed a new game and would like to know if your visitors are using it or not, real time reports can help.</li>
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Keep in mind that even if you are ready to make changes in real time, you might not have statistically significant results based on few data points that you get in real time reports. </div>
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What do you use the real time reports for?</div>
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Enroll in <a href="https://academy.optizent.com/courses/all-access-pass-digital-marketing-analytics?coupon=50OFFFIRSTMONTH" target="_blank">Digital Analytics Courses - All Access Pass for 50% off first month</a>.</div>
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Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com0tag:blogger.com,1999:blog-18012046.post-92030970115031910382020-05-22T12:17:00.002-07:002020-05-22T12:20:07.776-07:00Who owns your website, user data and digital assets?<br /><div>Should you build your audience and pages only on 3rd party platforms such as <a href="https://academy.optizent.com/courses/retargeting-remarketing-fundamentals-and-facebook-pixel" target="_blank">Facebook</a>, Twitter, YouTube etc.? This is a questions that I see quite frequently in various digital marketing forums.</div><div>In this post I am going to provide you my point of view on this subject.</div><div><br /></div><div>These 3rd party platforms are huge with lots of traffic so first and foremost you should try to grab your share of the traffic from them. You should work hard to clearly figure out how to make the most of these platforms and how to leverage their reach to help your business grow. However, you should not build your entire business on them. </div><div><br /></div><div>Why you might ask? Because they have the power to shut you down anytime for no fault of your own.You don't want to be in a situation where you entire business comes crashing down one day. You are at their mercy, you don't control their terms and polices, either you agree or disagree. If you disagree then you can't be part of that platform or network.</div><div><br /></div><div>If for some reason you are found in violation of any of their terms and policies you could be completely shut out. Then all you are left with is to fight with back and forth emails, if you are lucky. In most cases you might not even get a timely response.</div><div><br /></div><div><b>Some Examples:</b></div><div><br /></div><div><b>Facebook blocked user accounts</b> - Check out this post titled "<a href="http://www.optimizationtoday.com/what-i-learned-when-facebook-disabled-my-account/" target="_blank">What I Learned When Facebook Disabled My Account</a>". This post has a lot of comments about people losing their access to Facebook and hence access to their pages and groups etc.</div><div><br /></div><div><b>Twitter suspending accounts</b> - Below is an example tweet that shows you that once your account gets suspended then it becomes difficult to get it restored</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-r1pIIs9Zn8w/Xsgj5B96N8I/AAAAAAAAIG0/e8ucAwTfNTgYyfowmLjKI1rNzvQAu6vYwCK4BGAsYHg/blocked-tweet.JPG" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="787" data-original-width="596" height="320" src="https://1.bp.blogspot.com/-r1pIIs9Zn8w/Xsgj5B96N8I/AAAAAAAAIG0/e8ucAwTfNTgYyfowmLjKI1rNzvQAu6vYwCK4BGAsYHg/s320/blocked-tweet.JPG" /></a></div><div><br /></div><div><br /></div><div><b>My Experience:</b></div><div><b><br /></b></div><div>I also had such experience recently where Google shut down my account for a few minutes. I am still not sure why that happened. All I got was an email that my account was suspended for not following Google policies but they did not give any clear indication. The email was very generic in nature and I believe that was done automatically by an algorithm. Since the email was sent to my gmail account, I only got that after the account was restored. I was lucky that it got restored automatically in few mins. </div><div><br /></div><div>However this experience was scary as I have a lot of stuff on Google. I have my emails on Gmail, my pictures on Google, Videos on YouTube, this blog is on Blogger (owned by Google), Google docs etc. Imagine if I was left without access to these things for days. </div><div><br /></div><div><div><b>Solution</b></div><div><b><br /></b></div><div>Always keep a backup of important files, documents, emails and audience that your business depends on.</div><div><br /></div><div><b>Businesses</b></div><div><b><br /></b></div><div><ol style="text-align: left;"><li>Drive your audience to your own websites and blogs (not a free platform as I do). Facebook pages, groups, twitter accounts are all great but you really don't own them so make sure to drives users to your own sites.</li><li>Build your own marketing lists - collect emails.</li><li>Own the customer information and data rather than just relying on a pixel that sends the data to Google and Facebook. </li></ol></div><div><br /></div><div><b>Individuals</b></div><div><ol style="text-align: left;"><li>Have a back email solution - keep important contacts and emails in multiple places</li><li> Keep backup of your docs, photos, videos etc. in multiple places - I keep them in Google, Amazon, OneDrive etc.</li><li>If you want to keep them in one place then have multiple account access so even if you lose one account, you have other admin accounts that can access them.</li></ol></div><div><br /></div><div><b>Do you really own anything?</b></div><div><br /></div><div>You rent domains names, host sites and data in cloud owned by other companies. They can decided to shut it down for violation of terms. Your emails service provider sends emails on your behalf, they can take away your ability to email to your customers if you have too many spam complaints or other service violations. Your business or personal digital assets are stored with someone else, there is a possibility of you losing access. Isn't it? </div><div><br /></div><div>Anything else you would like to add? Share you experience in the comments below.</div><div><br /></div><div>-------------------------------------------------------------------------------------------------------</div><div>Check out our online courses at <a href="https://academy.optizent.com/" target="_blank">Optizent Academy</a></div><div><br /></div><div><br /></div></div>Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com0tag:blogger.com,1999:blog-18012046.post-76024361806273905432020-04-06T13:30:00.001-07:002020-04-06T13:30:34.002-07:00Enroll in Digital Analytics Association's Essentials Series – Fundamentals in Digital Analytics<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://1.bp.blogspot.com/-cT2bpq_9F_M/XouQOVRlSSI/AAAAAAAAH_E/Z7DaoIZCY-Q9Hm5AZ7xlvH3B4_q-S8VDgCPcBGAYYCw/s1600/logo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="89" data-original-width="347" height="82" src="https://1.bp.blogspot.com/-cT2bpq_9F_M/XouQOVRlSSI/AAAAAAAAH_E/Z7DaoIZCY-Q9Hm5AZ7xlvH3B4_q-S8VDgCPcBGAYYCw/s320/logo.png" width="320" /></a></div>
I am excited to announce that I will be conducting Digital Analytics Association's Essentials Series – Fundamentals in Digital Analytics. This is a LIVE, interactive, discussion-based education program that will be offered completely online, and only once per year. You’ll have access to me and fellow classmates through DAA's learning platform.</div>
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<a href="https://www.pathlms.com/daa/courses/12217" style="text-align: center;"><b>Register at DAA</b></a></div>
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When you sign up for the first Essentials Series Online course, <span style="box-sizing: border-box; font-weight: 700;">Fundamentals of Digital Analytics</span>, you will learn key competencies, and gain knowledge and skills in the areas of: data capture and measurement, reporting and forecasting, analytical business culture, site optimization and marketing campaigns.</div>
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So, what can you expect from your LIVE learning experience:</div>
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<a href="https://www.pathlms.com/daa/courses/12217" style="text-align: center;"><b>Register at DAA</b></a></div>
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Course 1 - <span style="box-sizing: border-box; font-weight: 700;">Fundamentals of Digital Analytics</span> is a series of 6 LIVE classes that are prescheduled, and will begin on Tuesday, April 14th. The courses will be held on Tuesdays and Thursdays from 12:00pm EDT – 1:00pm EDT with me conducting an “online class” format, allowing students access to a SME for Q & A and/or class discussion.</div>
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This will consist of: Coursework/assignments that will be completed weekly prior to the online class . <a href="https://zoom.us/home?zcid=2478" style="background-color: transparent; box-sizing: border-box; color: #0088cc;">Zoom</a> technology will be used, and sessions will be recorded for accessing on-demand. Never use Zoom technology for your learning before? Check out the software and technology requirements to support this learning format. It will require a PC, Tablet, iPad, etc. that has audio and video capability. This will allow for the full, LIVE, virtual learning classroom experience.</div>
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What you will learn in the <span style="box-sizing: border-box; font-weight: 700;">Fundamentals of Digital Analytics course:</span> Whether you are new to web analytics, new to web management, or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:</div>
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<li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">Metrics terminology and technology</span></li>
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">Most critical web metrics</span></li>
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">Performance Indicators</span></li>
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">How to derive business value from web analytics</span></li>
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">The skills you need (or need to look for in others) to build a web analytics powerhouse</span></li>
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">A process for creating a web analytics culture and making it stick in your organization</span></li>
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">How to gain executive buy-in</span></li>
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">Insight into optimizing your business with web analytics</span></li>
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">Getting started with visitor data analysis</span></li>
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Class dates/times will be:</div>
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<li style="box-sizing: border-box;">Tuesday, April 14th, 12:00 pm ET – 1:00 pm ET</li>
<li style="box-sizing: border-box;">Thursday, April 16th, 12:00 pm ET – 1:00 pm ET</li>
<li style="box-sizing: border-box;">Tuesday, April 21st, 12:00 pm ET – 1:00 pm ET</li>
<li style="box-sizing: border-box;">Thursday, April 23rd, 12:00 pm ET – 1:00 pm ET</li>
<li style="box-sizing: border-box;">Tuesday, April 28th, 12:00 pm ET – 1:00 pm ET</li>
<li style="box-sizing: border-box;">Thursday, April 30th, 12:00 pm ET – 1:00 pm ET</li>
<li style="box-sizing: border-box;">Tuesday, May 5th, 12:00 pm ET – 1:00 pm ET (Make-up class if needed)</li>
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<br style="box-sizing: border-box;" />Upon completion of the course, candidates/participants will receive:</h4>
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<li style="box-sizing: border-box;">Certificate of Completion in the Fundamentals of Digital Analytics.</li>
<li style="box-sizing: border-box;">Digital Badge to promote to others your successful completion of this course.</li>
<li style="box-sizing: border-box;">Evaluation of the course, so we can continue to improve for future learners.</li>
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<br style="box-sizing: border-box;" />Pricing for Essentials Series Course I: Fundamentals of Digital Analytics:</h4>
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Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com0tag:blogger.com,1999:blog-18012046.post-29106631657470897852019-12-12T20:51:00.002-08:002019-12-12T22:58:45.415-08:00Google Tag Manager Book<div dir="ltr" style="text-align: left;" trbidi="on">
I am pleased to announce that my first ever book is now available on <a href="https://amzn.to/2Pgr5zN">Amazon</a>.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-Ymk-ruvfGGA/XfLQZeO4btI/AAAAAAAAExY/6Jp-EDtu0MQf_yEbXoDpgLMT2b_hbS8NQCNcBGAsYHQ/s1600/3D%2BCover%2B2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1068" data-original-width="1600" height="266" src="https://1.bp.blogspot.com/-Ymk-ruvfGGA/XfLQZeO4btI/AAAAAAAAExY/6Jp-EDtu0MQf_yEbXoDpgLMT2b_hbS8NQCNcBGAsYHQ/s400/3D%2BCover%2B2.jpg" width="400" /></a></div>
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<img alt="" border="0" height="1" src="https://ir-na.amazon-adsystem.com/e/ir?t=imilapcom-20&language=en_US&l=li2&o=1&a=B07YQB85TM" style="border: none !important; margin: 0px !important;" width="1" />
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<b>Google Tag Manager - Zero to Hero</b></div>
<br />
This book teaches you everything you need to get started with <a href="https://amzn.to/2Pgr5zN">Google Tag Manager</a>. The book is based on my best selling Google Tag Manager Course.<br />
<br />
<b>Reviews:</b><br />
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<div style="text-align: left;">
<i><span style="background-color: white; color: #111111; font-family: "amazon ember" , "arial" , sans-serif; font-size: 13px;">If you know nothing about Google Tag Manager, this is THE very best place to start. If you've been working with Google Tag Manager for some time, this book will validate what you know and unpack the complexities you've tripped over. There is no fluff in this book. It jumps straight into the details in the proper order and at the right speed for understanding and mastery. There are no wasted words - no wasted time.</span><br style="background-color: white; box-sizing: border-box; color: #111111; font-family: "Amazon Ember", Arial, sans-serif; font-size: 13px;" /><br style="background-color: white; box-sizing: border-box; color: #111111; font-family: "Amazon Ember", Arial, sans-serif; font-size: 13px;" /><span style="background-color: white; color: #111111; font-family: "amazon ember" , "arial" , sans-serif; font-size: 13px;">I've known Anil Batra for almost 20 years through our relationship in helping create the Digital Analytics Association (DAA) and his speaking at my Marketing Analytics Summit. He has given lectures, produced workshops, and delivered online courses for the DAA (and other organizations), teaching thousands of students. All of them have given Anil the highest scores for his lucidity and the depth of his knowledge. Anil is that rare combination of knowledgeable, forthcoming, and accessible. Clearly, I am a fan.</span></i></div>
<b><span style="background-color: white; color: #111111; font-family: "amazon ember" , "arial" , sans-serif; font-size: 13px;"> - </span><span style="background-color: white; color: #111111; font-family: "amazon ember" , "arial" , sans-serif; font-size: 13px;">Jim Sterne, </span><span style="background-color: white; color: #111111; font-family: "arial" , sans-serif; font-size: 10pt;">Founder Marketing Analytics
Summit & Co-Founder Digital Analytics Association</span></b><br />
<span style="background-color: white; color: #111111; font-family: "arial" , sans-serif; font-size: 10pt;"><i><br /></i></span>
<span style="background-color: white; color: #111111; font-family: "amazon ember" , "arial" , sans-serif; font-size: 13px;"><i>I have been a member of Anil's Udemy classes and Facebook group for quite some time. I bought the book because it is a great resource to refer to. Plus, it makes me smarter! He is an excellent instructor, you will love his presentation style.</i></span><br />
<span style="color: #111111; font-family: "amazon ember" , "arial" , sans-serif;"><span style="background-color: white; font-size: 13px;"><b> - Brenda M.</b></span></span><br />
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In this book I take you through various features of Google Tag Manager and show you how you can implement various Tags.You will go from not knowing anything about Google Tag Manager and Data Layers to mastering them and using them with confidence.<br />
<br />
The book will cover the following topics<br />
<ul style="text-align: left;">
<li>Fundamentals and Essentials of Tag Manger (Applies to any tag manager) </li>
<li>Signing up for Google Tag Manager </li>
<li> Details of Google Tag Manager Interface </li>
<li>How to setup Google Tag Manager for Google Analytics and track page views </li>
<li>How to setup external link tracking as Events in Google Analytics via Google Tag Manager</li>
<li>How to setup Button click tracking in Google Analytics </li>
<li>How to track JavaScript errors using Google Tag Manager ( GTM) </li>
<li>Deploy GTM in WordPress
Understand and use Data Layer in Google Tag Manager </li>
<li>Pushing dynamic values and custom event in DataLayer
</li>
</ul>
<a href="https://1.bp.blogspot.com/-4TnVA_cdtwU/XfMaGmzudcI/AAAAAAAAExo/bLPXZNPceFMm1O5uOpsiMzGcwDtUblhnACNcBGAsYHQ/s1600/3D%2BCover%2B4.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1067" data-original-width="1600" height="213" src="https://1.bp.blogspot.com/-4TnVA_cdtwU/XfMaGmzudcI/AAAAAAAAExo/bLPXZNPceFMm1O5uOpsiMzGcwDtUblhnACNcBGAsYHQ/s320/3D%2BCover%2B4.png" width="320" /></a><br />
<br />
You can order your book at Amazon or on <a href="https://training.optizent.com/">https://training.optizent.com</a>. Get a video course of the same book at <a href="https://training.optizent.com/">https://training.optizent.com</a><br />
<br />
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Not interested in Book? Signup up free <a href="https://training.optizent.com/p/google-tag-manager-zero-to-hero-email-course">Google Tag Manager course.</a><br />
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Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com0tag:blogger.com,1999:blog-18012046.post-57921600136821703312019-10-21T13:38:00.001-07:002019-10-21T13:38:14.313-07:00Artificial Intelligence (AI) for Marketing 101<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://1.bp.blogspot.com/-k9FF7emMB5o/Xa1JeWbLLII/AAAAAAAAEr8/DA33Sve4yv8by-XxgITvgKbF5v4kDWcSACNcBGAsYHQ/s1600/artificial-intelligence-2167835_1920.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1071" data-original-width="1600" height="213" src="https://1.bp.blogspot.com/-k9FF7emMB5o/Xa1JeWbLLII/AAAAAAAAEr8/DA33Sve4yv8by-XxgITvgKbF5v4kDWcSACNcBGAsYHQ/s320/artificial-intelligence-2167835_1920.jpg" width="320" /></a></div>
These days there is a lot of buzz in the marketing community about use of Artificial Intelligence (AI) and Machine Learning (ML) in marketing.<br />
<br />
In this post I will cover some basics of AI that you need to know before you can explore how AI and ML can help you in your marketing efforts.<br />
<br />
<b>What is Artificial Intelligence? </b><br />
<b><br /></b>
There are several definitions of Artificial Intelligence or AI. The simplest one to understand is from <a href="https://www.oracle.com/artificial-intelligence/what-is-artificial-intelligence.html">Oracle.com</a>: "Artificial intelligence (AI) refers to systems or machines that mimic human intelligence to perform tasks and can iteratively improve themselves based on the information they collect."<br />
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So in a nutshell AI refers to machine, which can learn and become intelligent like humans.<br />
<br />
AI is an umbrella term that includes algorithms, concepts, tools, technologies etc. that perform these complex human like tasks.<br />
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One of such and widely used concept in AI is Machine Learning. Keep in mind that all machine learning is AI but not all AI is Machine Learning as AI include much more than just Machine Learning (ML).<br />
<br />
<b>What is Machine Learning (ML)?</b><br />
<br />
Machine learning is the practice of using statistics to parse large amount of data (structured and unstructured), find patterns in it, learn from it, and then make a determination or prediction about something in the world. So rather than hand-coding software routines with a specific set of instructions to accomplish a particular task, the machine is “trained” using large amounts of data and algorithms that give it the ability to learn how to perform the task. (definition modified and adopted from: <a href="https://blogs.nvidia.com/blog/2016/07/29/whats-difference-artificial-intelligence-machine-learning-deep-learning-ai/">Nvidia</a>).<br />
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Machine learning builds a mathematical model based on sample data, known as "training data", in order to make predictions or decisions without being explicitly programmed to perform the task. (source: <a href="https://en.wikipedia.org/wiki/Machine_learning">https://en.wikipedia.org/wiki/Machine_learning</a>)<br />
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There are three major types of learning used to train these models - Supervised learning, Unsupervised Learning and Reinforcement Learning.<br />
<br />
<b>Supervised Learning</b><br />
<br />
In supervised learning, the algorithm builds a mathematical model from a set of data that contains both the inputs and the desired outputs.<br />
(source: <a href="https://en.wikipedia.org/wiki/Machine_learning">https://en.wikipedia.org/wiki/Machine_learning</a>)<br />
<br />
Example: Predict churn propensity of a customer.<br />
You can provide training data that contains customers purchase data, past behavior data (input) and then each customer is labeled if they churned or not. Based on this data, model learns what purchase and behavior data will cause all the customers to be labeled as "Churn Risk" or "Not Churn Risk".<br />
<br />
<br />
<b>Unsupervised Learning</b><br />
<b><br /></b>
In unsupervised learning, the algorithm builds a mathematical model from a set of data which contains only inputs and no desired output labels. Unsupervised learning algorithms are used to find structure in the data, like grouping or clustering of data points. Unsupervised learning can discover patterns in the data, and can group the inputs into categories. (source: <a href="https://en.wikipedia.org/wiki/Machine_learning">https://en.wikipedia.org/wiki/Machine_learning</a>)<br />
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Example: Uncover customer segments.<br />
Unsupervised learning can help find various customer segments in your customer data using customer attributes, sales, onsite behavior etc.. This can then be used to drive better customer engagement and better marketing performance.<br />
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<b>Reinforcement Learning</b><br />
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In Reinforcement learning, the agent (also called Machine, model or AI) is given a problem to solve and faces a game-like situation. It is given rewards for positive behavior and punished for negative behavior as it tries to solve the problem.. These rewards are provided by the developer of AI. The machine uses trial and error to come up with a solution to the problem. The developer does not provide the model any hints or suggestions for how to solve the game. It’s up to the model to figure out how to solve the problem and maximize the reward. The end goal is to make the model learn desired behavior that maximizes the total reward.<br />
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Example: Provide recommended products to customers.<br />
Reinforcement leaning can be used to develop a online product recommendation engine.<br />
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<b>Other Terms that you should be aware of</b><br />
<b><br /></b>
<b>Structured Data</b><br />
<b><br /></b>
Data that can be organized in rows and columns such as Customer Demographics, Sales data, onsite behavior data etc.<br />
<b><br />Unstructured Data</b><br />
<br />
Free form data such as word documents, call scripts, pdf, images etc. Anything that is not structured is classified as Unstructured data.<br />
<br />
<b>Marketing Uses of AI</b><br />
<br />
There are several ways AI can be used in Marketing. Here are some examples, this is not a complete list. I will add more articles in future to cover several use cases.<br />
<ul style="text-align: left;">
<li>Customer Segmentation</li>
<li>Ad budget allocation across channels or by channel</li>
<li>Content creation</li>
<li>Chatbots - Which understands humans questions and then responds with appropriate response.</li>
<li>Churn Prediction/Customer Retention</li>
<li>Product recommendation engine</li>
</ul>
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Hopefully this article provides some clarity to the confusion around AI in Marketing.</div>
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Your turn now. Are you using AI for marketing? If yes, how? If not then why not? What are the challenges. Let's talk.</div>
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Signup for my online courses. Here is a coupons for <a href="https://training.optizent.com/p/full-access-to-all-courses/?product_id=1025897&coupon_code=50OFFFIRSTMONTH">50% off on the first month</a>. Use coupon code 50OFFFIRSTMONTH at checkout.</div>
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Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com0tag:blogger.com,1999:blog-18012046.post-86343997291934454442019-10-10T17:41:00.002-07:002019-10-10T20:50:13.321-07:00Essential Excel Features & Functions for Marketing Analytics<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://training.optizent.com/p/full-access-to-all-courses/?product_id=1025897&coupon_code=FREETRIAL&utm_campaign=ExcelCourse&utm_medium=Blogpost&utm_source=Optizent"><img border="0" data-original-height="450" data-original-width="800" height="180" src="https://1.bp.blogspot.com/-dkYpLA2Q0Oc/XZ_PXXW1KzI/AAAAAAAAEqs/HcVzHKJIE9EoAcjHSMv0Ve22FJYTY8_LgCNcBGAsYHQ/s320/Excel-1.jpg" width="320" /></a></div>
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Excel is one of the most used tool for data analysis by marketers, marketing analysts, web and digital analysts.</div>
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We (<a href="http://optizent.com/">Optizent.com</a>) have developed a course that will teach you <a href="https://training.optizent.com/p/full-access-to-all-courses/?product_id=1025897&coupon_code=FREETRIAL&utm_campaign=ExcelCourse&utm_medium=Blogpost&utm_source=Optizent">Excel Functions and Features that you need for Marketing Analytics</a>. You will also get several practical examples of how to use them for your analysis. Not only do we teach excel functions and features useful for Marketing, Digital and Web Analytics but also you will get cool ideas about what data you can analyze.</div>
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<strong>What you’ll learn</strong><br />
<ul>
<li>Understand various types of errors Excel throws and how to fix them</li>
<li>How to suppress the error or replace them with more meaningful data</li>
<li>Learn different ways of combining data from multiple columns</li>
<li>Understand different types of cell references.</li>
<li>Bulk delete blank rows to clean your excel sheet data</li>
<li>Find duplicate rows of data, highlight them and/or bulk delete them</li>
<li>Learn how to use VLOOKUP - Uses search engine (SEO) keyword data as an example.</li>
<li>Learn Pivot Tables - Example: Digital Marketing Campaign Analysis</li>
<li>Find Optimal Campaign Budget Allocation with Excel Add-In Solver - This will change the way you allocate your marketing budgets.</li>
</ul>
<strong>Course requirements or prerequisites?</strong><br />
<ul>
<li>You should be familiar with the basics of Excel.</li>
</ul>
<strong>Who this course is for:</strong><br />
<ul>
<li>Anybody who wants to learn about some key features in Excel how to apply them to common data issues.</li>
<li>Marketing Analysts</li>
<li>Digital & Web Analysts</li>
<li>SEO analysts</li>
</ul>
<br />
Get this course on <a href="https://www.udemy.com/course/excel-essential-features-functions-for-marketing-analytics/?referralCode=E59593A3FB227BD10A8F">Udemy</a><br />
<br />
or signup for Optizent Institute and get this course and several others with<a href="https://training.optizent.com/p/full-access-to-all-courses/?product_id=1025897&coupon_code=FREETRIAL&utm_campaign=ExcelCourse&utm_medium=Blogpost&utm_source=Optizent"> One Month Free Trial</a> (Cancel anytime)</div>
Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com0tag:blogger.com,1999:blog-18012046.post-14081192325642461612019-10-08T12:59:00.003-07:002019-10-08T12:59:54.943-07:00Search Engine Optimization with Google Analytics<div dir="ltr" style="text-align: left;" trbidi="on">
<div data-pm-slice="1 3 []">
<a href="https://training.optizent.com/p/full-access-to-all-courses/?product_id=1025897&coupon_code=FREETRIAL" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" data-original-height="1066" data-original-width="1600" height="213" src="https://1.bp.blogspot.com/-UBOAY15ow8s/XZzpU4hazVI/AAAAAAAAEqM/KdqQUluozP8WQroWKzuxpbvGY7oS0xpJgCNcBGAsYHQ/s320/keywords-letters-2041816_1920.jpg" title="SEO with Google Analytics" width="320" /></a>There are several tools in the market for Search Engine Optimization (SEO). Some are free and some are paid. Google Analytics is one such tool, which is free.</div>
<div data-pm-slice="1 3 []">
<br /></div>
I have developed an online course, that will teach how to use Google Analytics to get better at Search Engine Optimization (SEO).<br />
<br />
Google Analytics provide lots of valuable information that you can use to your advantage and have higher ranking sites on Google, Bing etc.<br />
This course also gives you an overview of Google Webmaster Tools also called Search Console and show you how you can get that data into Google Analytics.<br />
<br />
What will you learn:<br />
<ol>
<li>Understand which Google Analytics reports to use to get insights to improve SEO</li>
<li>Get insight into (not provided) keywords that show up in Google Analytics keyword report.</li>
<li>Get a quick overview of Google Web Master Tools (Google Search Console) and connect it to Google Analytics</li>
<li>Understand and use Landing Pages, Devices, Countries and Keyword reports from Google Search Console</li>
<li>Learn how to compare various traffic drivers showing up in Google Analytics reports.</li>
<li>Segment Organic traffic in your reports.</li>
<li>Get a free SEO Custom Dashboard template that you can use to develop your own dashboard and use it right away and wow your boss.</li>
</ol>
<div>
<a href="https://www.udemy.com/course/search-engine-optimization-seo-with-google-analytics/?couponCode=OPTIZENT">Sign up for this course at Udemy</a></div>
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or get access to all of Optizent courses (50% off First month) at <a href="https://training.optizent.com/p/full-access-to-all-courses/?product_id=1025897&coupon_code=FREETRIAL">https://training.optizent.com/p/full-access-to-all-courses/?product_id=1025897&coupon_code=FREETRIAL</a></div>
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Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com0tag:blogger.com,1999:blog-18012046.post-475382943325195132019-03-14T19:30:00.000-07:002019-03-14T19:48:37.310-07:00Context is Critical: Creating a Culture of Web Analytics<div dir="ltr" style="text-align: left;" trbidi="on">
Continuing my series on Creating a Culture of Analytics I would like to touch on a very critical aspect of creating a culture of Web Analytics and that is Context. <br />
<br />
<b>What is Context</b><br />
<br />
According to <a _new="" href="http://wordnetweb.princeton.edu/perl/webwn?s=contex%20target=">Princeton.edu</a> context is <br />
<ul>
<li>Discourse that surrounds a language unit and helps to determine its interpretation</li>
<li>the set of facts or circumstances that surround a situation or event</li>
</ul>
<br />
Context takes the ambiguity out of the equation. As an Analyst it is very important that you provide full context when reporting your web analytics data. Context gets everybody on the same page. Do not leave anything for interpretation by the end users of your reports, give them the<a href="http://webanalysis.blogspot.com/2011/02/curse-of-knowledge-creating-culture-of.html" target="_new"> insights in a simple and easy to understand format</a>. <br />
<br />
Let’s look at an example to understand critical context is.<br />
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<b>60 Degrees</b><br />
<br />
<a href="https://lh3.googleusercontent.com/-4rXmPtH8GQM/TXCUTeIdjhI/AAAAAAAAA5g/wdwC3fGOmF8/s1600/60.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://lh3.googleusercontent.com/-4rXmPtH8GQM/TXCUTeIdjhI/AAAAAAAAA5g/wdwC3fGOmF8/s200/60.jpg" width="200" /></a>If I say it is going to be 60 degrees tomorrow. What will be you reaction?<br />
If you are in Minnesota – You will yell “Summer”<br />
If you are in Seattle, you will think – ““Spring”<br />
If you are in Florida, you will say “ Damn… Cold”<br />
If you are in India, you will say “WTF….” (Indians measures temperature in Celsius and 60 degrees Celsius is 140 F)<br />
<br />
Some other question that might pop in people’s mind are:<br />
<ul>
<li>What is the temperature today?</li>
<li>Is it normal to have 60 degrees this time of the year</li>
</ul>
<br />
Without context 60 degrees does not mean much. Right.<br />
Similarly when you report your numbers and tell report on visits, page views, time on site etc. it does not mean much unless you provide the full context.<br />
<br />
<b>Web Analytics & Context</b><br />
<br />
Just saying that Visits are down by 10% from last week is not enough. You have to put that 10% decline in full context. Tell your end users what happened and why they should or should not worry.<br />
<br />
So add something like : Visits are down 10% from last week and also 10% lower compared to the same time last year. Prior to this week we saw a 10% year over year growth but last week was abnormally down. Isn’t that getting better now?<br />
<br />
You should go even further: Last year we got some free advertising from local newspaper sites that drove 20% additional traffic same time last year. Since we did not have the advertising deal this year, it impacted our visits this year. We noted the potential impact of newspaper site advertising in our last year’s annual recap (here is the link to last year report – people forget so remind them). If we take out the impact of spike from newspaper sites then we have a consistent pattern of 10% year over year increase. As noted in last few reports, that increase is due to our social media efforts this year. Now the picture is much clearer. Of course you should look into the full impact e.g. conversion, bounces, sales etc. (Note: How you present this story will depend on what format you chose to present your report)<br />
<br />
Now everybody is on the same page and knows exactly what those numbers mean. Without that context, everybody would have had their own interpretations of the data. Misinterpretations lead to wrong action and/or mistrust in the data and the analytics team.<br />
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<b>Final Words</b><br />
<br />
Do not provide any reports without providing full context. Keep in mind that most of the canned and automatic reports do more harm than good because they do not provide context.<br />
<br />
Other posts in the series<br />
<br />
<ul>
<li><a href="http://webanalysis.blogspot.com/2011/02/curse-of-knowledge-creating-culture-of.html" target="_new">The Curse of Knowledge: Creating a Culture of Web Analytics</a></li>
<li><a href="http://webanalysis.blogspot.com/2011/01/creating-culture-of-web-analytics.html" target="_new">Creating a Culture of Web Analytics</a></li>
</ul>
<br />
Note: This post was originally posted on March 4th, 2011 but it is still very relevant.<br />
<hr />
Follow me on twitter <a href="http://twitter.com/anilbatra" target="_new">@anilbatra</a><br />
<br />
Facebook Page <a href="http://www.facebook.com/pages/Anil-Batra-Page/130050670343547" target="_blank">http://www.facebook.com/pages/Anil-Batra-Page/130050670343547</a><br />
<br />
Optizent.com - <a href="http://www.optizent.com/">Digital Marketing & Analytics Consulting and Training</a><br />
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<ul>
</ul>
</div>
Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com1tag:blogger.com,1999:blog-18012046.post-89447685708335444762018-09-18T09:46:00.002-07:002018-09-20T16:52:01.266-07:00Advanced Digital Analytics workshop at DA Hub on Oct 17th<div dir="ltr" style="text-align: left;" trbidi="on">
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I will be conducting a full day advanced digital analytics class at DA Hub in Austin on Oct 17th.<br />
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Do you have experience with influencing business change? Are you ready to move into reflective analysis that drives real return on investment for your company? Want to advance your career prospects? This course will help you deliver all of that.<br />
<br />
This interactive <a href="https://www.digitalanalyticshub.com/us_2018/anil_batra?reg_type_id=19719" target="_blank">full day advanced digital analytics course</a> will give you practical tools to elevate your analytics skills. It will also help you transition into a thought leader within your organization.
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Building upon the Fundamentals of Digital Analytics, this course encourages participants to critically examine methods and metrics in ways appropriate for their specific business model.<br />
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Learn how to effectively communicate analytical data, best practices for site
and campaign design, and examine campaign performance standards from the CFO perspective using control groups and simple predictive models.<br />
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Upon completion of this course, participants will be able to:<br />
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<ul style="text-align: left;">
<li>Define gaps between measurement practices and business goals for the company </li>
<li>Create a framework for standardizing the evaluation of current performance measurements for website, search, display, email, affiliate and social channels.</li>
<li>Understand how to effectively measure campaigns</li>
<li>Understand how to find right opportunities for improvement and optimize them</li>
<li>Provide feedback on the design, execution, and outcomes of testing efforts </li>
<li>Manage a results-oriented analytical culture adept at driving business change </li>
</ul>
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The course follows the Digital Analytics Association's syllabus and is endorsed by it.
Participants will be awarded six Professional Development Units (PDU) towards their DAA Certified Web Analyst certification renewal credit.<br />
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<br />
This works shop will be held in Austin, TX on Oct 17th along with DA Hub. Register at <a href="https://www.digitalanalyticshub.com/us_2018/anil_batra?reg_type_id=19719">https://www.digitalanalyticshub.com/us_2018/anil_batra?reg_type_id=19719</a><br />
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About DA Hub<br />
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<a href="https://www.digitalanalyticshub.com/us_2018/home?reg_type_id=19719" target="_blank">DA Hub</a> is bringing together top analytics professionals for in-depth idea exchange. Leading digital analytics and optimization practitioners come from across the US to discuss and share the latest developments, challenges and opportunities in the industry. It is a unique opportunity to be part of the conversation. With over 50 huddles to pick from, run by the industry’s foremost practitioners and only 160 places available, you should book your place for this year’s event to meet, learn, share and network. Get details at <a href="https://www.digitalanalyticshub.com/us_2018/home?reg_type_id=19719">https://www.digitalanalyticshub.com/us_2018/home?reg_type_id=19719</a><br />
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<b><span style="font-size: large;"><a href="https://www.digitalanalyticshub.com/us_2018/anil_batra?reg_type_id=19719" target="_blank">Register for this workshop</a></span></b><br />
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Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com0tag:blogger.com,1999:blog-18012046.post-87758836959264718472018-08-18T22:29:00.000-07:002018-08-19T01:06:08.792-07:0023 Email Marketing Metrics That You Should Know<div dir="ltr" style="text-align: left;" trbidi="on">
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A while ago I wrote a post on <a href="http://anilbatra.com/analytics/2014/05/21-metrics-to-measure-online-display-advertising/" target="_blank">Measuring Online Display Advertising</a>. Continuing the theme, in this post I am describing 23 metrics for measuring email marketing.
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<br />
Get this article as an eBook at <a href="https://global-analytics-academy.teachable.com/p/23-metrics-for-email-marketing-ebook" target="_blank">Global Analytics Academy</a>.<br />
<ol>
<li><b>Sent: </b>The numbers of emails (generally unique email address) that were sent. This number excludes any suppressions that occurs due to business rules, privacy compliance etc. Your email service provider (ESP) will have these number as a standard metrics in their reports. This is a raw metrics that is used to calculate other email performance metrics and is generally of low value by itself so should not be used as a <a href="http://anilbatra.com/analytics/2008/02/online-kpis-back-to-basics/" target="_blank">Key Performance Indicator (KPI)</a>. A trending of this metric overtime can provide you a view into the health of your marketing list.</li>
<li><b>Delivered</b> is a count of emails that made their way into the recipient inbox. If an email was rejected by the recipients email provide then it is not counted as delivered. If an email shows up in junk folder, it is still counted as delivered. Your email service provider will have these number as a standard metrics in their reports. This is a raw metrics that is used to calculate other metrics. A trending of this metric overtime can provide you a view into the health of your marketing list. Delivery rate (described below) is a better indicator of Delivery issues than the raw number. This metrics by itself is not a KPI but forms a basis for other KPIs.</li>
<li><b>Delivery Rate</b> – It is calculated as Emails Delivered divided by Emails sent, expressed as a percentage is Email Delivery Rate. Delivery Rate measure the quality of your email list, goal is to have 100% delivery rate, but I can guarantee that it is not going to happen. Any deviation from 100% should be investigated to see what is causing the issues. If there are some hard bounces (see below) then those should be removed promptly. Too many hard bounces can lead to spam triggers and further delivery issues.</li>
<li><b>Bounce</b> – An email is considered a bounce when it cannot be delivered to the intended email address. There are two types of bounces – Hard Bounce and Soft Bounce. Hard bounce generally means that the email address is wrong or no longer exists. Soft Bounce generally means that the addresses exists but either the inbox is full or is having temporary issues, the message is too large to deliver etc. You should immediately remove Hard Bounces from your email list since they are dead and you will never be able to deliver an email to them. Raw number of bounces should not be used as a KPI.</li>
<li><b>Bounce Rate</b> – Bounce rate is measured as Bounces divided by emails sent, expressed as a percentage. It is exact opposite of Delivery Rate. (Note: this should not be confused with the <a href="http://anilbatra.com/analytics/2007/07/bounce-rate-demystified/" target="_blank">Landing Page Bounce Rate</a>)</li>
<li><b>Total Opens: </b>Total opens measure the number of times your email has been viewed by the recipients. It gets counted when a recipient opens the email. Emails use a small invisible pixel (image) that gets loaded every time an email is viewed, the loading of this invisible pixel is counted as an open. Few things to keep in mind
<ol>
<li>Any recipient who have disabled the images will not be counted in the open metrics since the invisible pixel won’t be loaded.</li>
<li>Any recipient who has preview pane open will be counted as open as the emails gets loaded in preview pane enough though the person might not actually open it.</li>
<li>Multiple views by same respondent will increase the open count, one for each view (open).</li>
</ol>
</li>
<li><b>Unique Opens </b>- This measures the number of unique recipients who opened the email. Unlike Total opens, multiple views (opens) by a same recipient will be counted as one unique open.</li>
<li><b>Total Open Rate</b> – This measure the effectiveness of your subject line and your brand (shown in from column of email) in driving people to open the emails. Email open is the first action by user in their journey to engage with your email. This metrics is calculated as Total Opens divided by Delivered, expressed as percentage.</li>
<li><b>Total Clicks or Clicks </b>- Total number of clicks on any link in the email is counted in this metric. Keep in mind that a click does not mean that a person landed on the intended destination of the link hence you will likely see a discrepancy in this metric, as shown by your ESP, and the number shown in your Web Analytics tool. There are multiple factors that could lead to a click but not a visit to the destination. If one recipients clicks on multiple links then each click is counted in this metric.</li>
<li><b>Unique Clicks </b>– Unique Click counts the number of unique recipients who clicked on one or more clicks. Unlike Total Clicks, Unique clicks counts each person only once, no matter how many links that person clicks.</li>
<li><b>Click to Open Rate</b> – It measures how effective your newsletter content is in driving people to take actions. It is calculated as Unique Clicks divided by Unique Opens, expressed as a percentage.</li>
<li><b>Total Click Through Rate</b> – It is calculated as Clicks divided by Delivered, expressed as a percentage. If a person clicks on 2 links then the number of clicks will be 2. Considering that one person (email recipient) can click multiple links in the email, this number can potentially go over 100%.</li>
<li><b>Unique Click Through Rate</b> – It is calculated as Unique Clicks divided by Delivered, expressed as a percentage. Even if one person clicks on multiple links, only one click is counted in this calculation. Keep in mind that if someone talks about Click through Rate then they are referring to this metrics. This is also used for industry benchmarking by various vendors.</li>
<li><b>Email Conversions </b>– Email Conversion is defined as the count of action that you want the visitors to take when they arrive as a direct result of a click on the email. Some examples of conversions are – purchase, download a whitepaper, sign up for an event etc.</li>
<li><b>Conversion Rate</b> – It is calculated as Number of Email Conversions divided by Delivered, expressed as a percentage. Some vendors use the sent metrics as denominators and in some organizations I have seen the Unique clicks (visits in the Web Analytics tools) used as the denominators. (also see, <a href="http://anilbatra.com/analytics/2014/05/21-metrics-to-measure-online-display-advertising/">21 Metrics to Measure Online Display Advertising</a>)</li>
<li><b>Unsubscribes</b> – Number of emails recipients who chose to <a href="http://anilbatra.com/analytics/2013/05/are-you-depleting-your-email-list/" target="_blank">unsubscribe from your future mailings</a>. This number is available in your ESPs report.</li>
<li><b>Unsubscribe Rate</b> – Unsubscribes Rate is calculated as Unsubscribes divided by Delivered and is expressed as a percentage. It measure the effectiveness of your email marketing strategy and the quality/relevance of your email marketing. If this number continues to rise, you have a problem that should be immediately fixed. The fixes range from adjusting the email frequency to increasing the relevance of the message.</li>
<li><b>Email Complaint or Spam Complaint</b> – Number of email subscribers who have marked your emails as Spam. This number is readily available in most of the ESP. SPAM complains can totally kill your email marketing so this number should be watched closely and steps should be taken to ensure that you have users permission to market and are sending the <a href="http://anilbatra.com/analytics/2013/01/number-one-email-marketing-mistake/%20" target="_blank">relevant messages</a> at the right frequency. This number should be available from your ESP</li>
<li><b>Email Complaint Rate/Spam Complaint Rate</b><b> –</b> Number of emails complaints divided by total emails delivered, express as a percentage.</li>
<li><b>List Growth Rate</b> – Measures, how fast your email list is growing, it is the net results of new subscribers minus the unsubscribes and email/spam complaints. You have to make sure that your list continues to grow rather go in negative direction. Growth (new subscribers – unsubscribes- email complaints) divided by total list size is your growth rate. Your email marketing program depends on List Growth so watch this number closely and take actions to actively grow your email list.</li>
<li><b>Forward Rate/Share Rate</b><b> – </b>This measures the emails forwarded (shared) by your recipients to their friends/contacts. It is calculated as number of forwards divided by number of emails delivered and is expressed as a percentage. It provides a view into the effectiveness of your email in not only engaging your recipients but also driving new subscribers, people who become of your brand as a results of receiving emails from their friends. This number is available in some ESPs.</li>
<li><b>Revenue</b><b> – </b>This measures the Revenue generated as a direct results of email. Several version of Revenue as a KPI are
<ol>
<li>Revenue Per Sent – Revenue attributed directly to the email divided by number of emails sent. This is also sometimes expressed in terms of Revenue Per 1000 (RPM).</li>
<li>Revenue Per Click - Revenue attributed directly to the email divided by number of unique clicks.</li>
<li>Revenue Per Open - Revenue attributed directly to the email divided by number of unique opens.Revenue numbers won’t be available in your ESP but can be tracked in Web Analytics tools for online sales.</li>
</ol>
</li>
<li><b>CPM</b> – CPM stand for Cost Per Mile (1000 in Latin). This is generally used when you rent/buy emails list from third parties. It is the cost of renting 1000 email address and is calculated as (Cost/Emails)*1000. This rate should be provided to you by the vendor from whom you are renting the list. If not provided then you can use the above calculations.</li>
</ol>
<div>
Get this article as an eBook at <a href="https://global-analytics-academy.teachable.com/p/23-metrics-for-email-marketing-ebook" target="_blank">Global Analytics Academy</a>.</div>
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<br /></div>
<b>Here are few more email marketing posts that you will like:</b>
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<ol>
<li><b><a href="http://anilbatra.com/analytics/2013/10/email-personalization-not-working-read-this/">One costly email mistake that you can easily fix</a></b>
Growing email list is a hard job. All you Growth hacking goes down the drain when you make a simple mistakes that costs you subscribers that you just gained. This posts you one such mistake and how to fix it.</li>
<li><b><a href="http://anilbatra.com/analytics/2013/10/email-personalization-not-working-read-this/">Email Personalization Not Working? Read This</a></b>
This posts explains why the email personalization might not work. The bottom line is that you have update your personalization criteria over time and test it.</li>
<li><b><a href="http://anilbatra.com/analytics/2013/05/3-techniques-for-expanding-your-email-reach/">3 Techniques for Expanding your Email Reach</a></b>
Email marketers are facing a tough time with growing emails remaining unopened and <a href="http://anilbatra.com/analytics/2013/05/are-you-depleting-your-email-list/">unsubscribes</a>. Acquiring new subscribers using old techniques is expensive. In this post I have listed 3 techniques that you can use to spread the word of your emails/newsletters beyond the email list that you are sending the emails to.</li>
<li><b><a href="http://anilbatra.com/analytics/2013/05/are-you-depleting-your-email-list/">Are You Depleting Your Email List?</a></b>
Email marketers, in order to maximize short term conversions, often bombard irrelevant emails in subscribers inbox However this short term mentality results in erosion of long term viability of their email marketing, due to increase in unsubscribes causing depletion of email lists.</li>
<li><b><a href="http://anilbatra.com/analytics/2010/08/15-things-to-test-in-your-email-campaign/">15 Things to Test in your Email Campaign</a></b>
This post talks about 15 things you can test today.</li>
<li><b><a href="http://anilbatra.com/analytics/2007/02/targeting-cart-abandonment-by-email/">Targeting Cart Abandonment by Email</a></b>
Targeting Cart Abandonment is a great way to drive conversions however, use incentives/offers cautiously.</li>
<li><b><a href="http://anilbatra.com/analytics/2010/04/conversion-tip-making-the-most-of-the-email-confirmation-thank-you-page/">Conversion Tip: Making the Most of the Email Confirmation Thank you Page</a></b>
Use your Confirmation page effectively, this posts shows an example of a good page and a not so good page.</li>
<li><b><a href="http://anilbatra.com/analytics/2013/01/number-one-email-marketing-mistake/">Number One Email Marketing Mistake</a></b>
Number one mistake marketers make with email marketing is to send “Irrelevant” messages to their customers. Find out why this strategy has a far-reaching impact on your email marketing program.</li>
<li><b><a href="http://anilbatra.com/analytics/2009/09/7-ways-to-create-relevancy-in-emails/">7 Ways to Create Relevancy in Emails</a></b>
7 tried and tested ways of creating relevancy in emails are described in this post.</li>
<li><b><a href="http://anilbatra.com/analytics/2008/10/relevancy-matters-in-email-marketing/">Relevancy Matters in Email Marketing</a></b>
This post shows an example of an email that missed the opportunity to convert.</li>
</ol>
<div>
Get this article as an eBook at <a href="https://global-analytics-academy.teachable.com/p/23-metrics-for-email-marketing-ebook" target="_blank">Global Analytics Academy</a>.</div>
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Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com1tag:blogger.com,1999:blog-18012046.post-30169519758818390812018-08-02T14:57:00.002-07:002018-08-02T14:57:31.366-07:00Google Tag Manager Workshop in Seattle, WA<div dir="ltr" style="text-align: left;" trbidi="on">
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I will be conducting a full day <a href="https://www.eventbrite.com/e/google-tag-manger-workshop-in-bellevue-wa-tickets-46121762433">Google Tag Manager Workshop in Bellevue (Seattle)</a>, Come and learn how Google Tag Manage works and how you can start it to use it for your business.<br />
After this class, you will know how to confidently use Google Tag Manager and deploy Google Analytics and Facebook pixel.<br />
<br />
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In this course you will learn</div>
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<li><div style="font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;">
Fundamentals of Tag Manger (Applies to any tag manager)</div>
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<li><div style="font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;">
Signing up for Google Tag Manager</div>
</li>
<li><div style="font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;">
Details of Google Tag Manager Interface</div>
</li>
<li><div style="font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;">
How to setup Google Tag Manager for Google Analytics and track page views</div>
</li>
<li><div style="font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;">
How to setup external link tracking as Events in Google Analytics via Google Tag Manager</div>
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<li><div style="font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;">
How to setup Button click tracking in Google Analytics</div>
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<li><div style="font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;">
Track JavaScript errors using GTM</div>
</li>
<li><div style="font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;">
Deploy GTM in Wodpress</div>
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<li><div style="font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;">
Use Data Layer in Google Tag Manager</div>
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<li><div style="font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;">
Facebook Conversion and Re-targeting Pixel</div>
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<li><div style="font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;">
Facebook event tracking</div>
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Note: You will need basic understanding of HTML and JavaScript to use some advanced tracking using GTM.</div>
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Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com0tag:blogger.com,1999:blog-18012046.post-9461147984704087642018-07-22T22:10:00.000-07:002018-07-22T22:36:25.395-07:00All That Bounces Is Not Bad<div dir="ltr" style="text-align: left;" trbidi="on">
If you have any connection with web analytics then, I am sure, you have heard about the <a href="http://webanalysis.blogspot.com/search/label/bounce%20rate" target="_new">bounce rates</a> (see <a href="http://webanalysis.blogspot.com/2007/07/bounce-rate-demystified.html" target="_new">Bounce Rate Demystified</a> and <a href="http://webanalysis.blogspot.com/2008/03/typical-bounce-rates-survey-results.html" target="_new">Typical Bounce Rates</a>). A lot of analysts and a few web analytics tools are obsessed with the bounce rates. <a href="http://webanalysis.blogspot.com/2008/03/typical-bounce-rates-survey-results.html" target="_new">High bounce rate is considered bad</a>. If you are one of those who is obsessed with the bounce rate or think that all that bounces is bad then this blog post is for you. <br />
<br />
This post was originally published on 10/28/2009. After 9 years of writing this post, I still get questions about Bounce rate that are answered in this post so I am updating to make this post live again.<br />
<br />
I do believe that bounce rate is a great starting metrics when you are trying to optimize your site but be careful and make sure that you are measuring the true bounce rate. Below are the three factors that lead to the misreporting of the bounce rates<br />
<ol>
<li style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong>Links to external sites</strong> - Many sites have links to the external sites such as sponsors, micro sites etc. Considering those external links as exits will count visits as bounces even though the visitors are doing exactly what you want them to do (e.g. click on those links that you provided them). See below a screen shot from First Tech Credit Union, there are few external link s contributing to the bounces.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/_ECD1Tci9nwc/SukrmTmRLYI/AAAAAAAAAuI/DRV5XW5iUp4/s1600-h/firsttechhomepage2.GIF" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://2.bp.blogspot.com/_ECD1Tci9nwc/SukrmTmRLYI/AAAAAAAAAuI/DRV5XW5iUp4/s320/firsttechhomepage2.GIF" vr="true" /></a></div>
<br />
</li>
<li style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong>Online Ads</strong> – If you serve ads on your site you are providing links to external sites. Visitors who land on your site, see an ad that grabs their attention are going to click on it (isn’t that what you want so that you can command higher rates for the ads?). It is not really a bounce because visitors are taking the action that you want them to take. See the screenshot from Techcruch which is full of ads and I bet this page (and other article pages) has a very high bounce rate.</li>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/_ECD1Tci9nwc/SuksBIkVbhI/AAAAAAAAAuQ/ZDgqw7ZMGDE/s1600-h/techcrunchlandingpage2.GIF" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://1.bp.blogspot.com/_ECD1Tci9nwc/SuksBIkVbhI/AAAAAAAAAuQ/ZDgqw7ZMGDE/s320/techcrunchlandingpage2.GIF" vr="true" /></a>
</div>
<li style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong>Destination Pages</strong> – Pages that provide the information that the visitors are looking for is what I call destination pages. Usually you will see the visitors arriving from bookmark or search to the internal pages on your site that provide the visitors with the information that the visitors are looking for. Since those pages serve the visitors’ need you are likely to see high bounce rates on those pages. Those bounce are not bad. Some might argue that you should try to drive visitors into the other sections of the site but I can bet that in most of the cases you won’t see significant drop in bounce rate no matter how hard you try. Below is an example of a page on First Tech Credit Union that could have a very high bounce rate. I arrived at this page by searching for the “Phone number for First Tech in Redmond”. When I arrived on this page I got what I was looking for and I bounced. <br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/_ECD1Tci9nwc/SuksHNhcHcI/AAAAAAAAAuY/gwUxailsIUU/s1600-h/1sttechlocationlandingpage.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://4.bp.blogspot.com/_ECD1Tci9nwc/SuksHNhcHcI/AAAAAAAAAuY/gwUxailsIUU/s320/1sttechlocationlandingpage.gif" vr="true" /></a></div>
<br />
</li>
</ol>
Are you considering these factors when analyzing the bounce rates on your site? Questions? Comments? <br />
<br />
-----------------------------------------------------------------------------------------------<br />
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Find <a href="http://webanalysis.jobamatic.com/a/jbb/find-jobs">Web Analytics Jobs</a><br />
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Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com2tag:blogger.com,1999:blog-18012046.post-49126446728748830922018-07-11T01:00:00.000-07:002018-07-11T13:20:10.057-07:00Retargeting 101<div dir="ltr" style="text-align: left;" trbidi="on">
This post was originally posted in July 2009. I am updating it again as this is a topic that I get asked a lot lately and I have also recently launched a new course on the topic. In the course I cover<a href="https://www.udemy.com/retargeting-remarketing-with-facebook-pixel/?couponCode=ABLAUNCH"> Retargeting Fundamentals and how to do retargting on Facebook</a>. (purchase course on <a href="https://www.udemy.com/retargeting-remarketing-with-facebook-pixel/?couponCode=ABLAUNCH">Udemy</a> or on <a href="https://global-analytics-academy.teachable.com/courses">Global Analytics Academy</a>) and will be releasing the one on Google soon.<br />
<br />
<br />
According to <a href="http://en.wikipedia.org/wiki/Behavioral_retargeting" target="_new">Wikipedia</a><br />
<blockquote>
<em>Behavioral retargeting (also known as behavioral search retargeting, or simply, <b>retargeting </b>) is a form of online targeted advertising by which online advertising is delivered to consumers based on previous Internet actions that did not in the past result in a conversion.</em></blockquote>
<br />
<br />
<b>How does it work?</b><br />
<br />
You visit a site, look at some products, maybe add some of the products to the shopping cart but then decide not to buy them because you need some more time to think about it. You close your browser and are done for the day. Next morning you go back to your computer and browse to a news site. As the page of that site loads so does an Ad that is from the site that you visited yesterday (where you looked at some products but did not buy)<br />
<br />
<br />
<b>Example</b><br />
<br />
Neel visited Sketcher’s site (They engage in retargeting - http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109038. He looked at few shoes, added one to his cart but then decided that he is going to look some more before he buys them. He was tired after long day so he decided to logoff from his computer and takes some rest.<br />
<br />
Few minutes later he gets back on his computer but before he goes and checks more shoes, an article about online privacy in an email catches his eyes so he clicks on the link to open the webpage to read that article. As he browses to that article on NYTimes.com, he sees an ad from sketchers on that same page. The page content has nothing to do with the shoes but the person reading it has. Sketchers is retargeting to bring back the visitor who had left the site (sketchers.com) without converting (purchasing). The main idea behind retargeting is to reinforce the brand message and bring the visitors back to the site so that visitor can convert and become customers.<br />
<br />
<br />
<br />
<a href="http://2.bp.blogspot.com/_ECD1Tci9nwc/SlYWhaCU9OI/AAAAAAAAAoQ/0PZqwSf5RpM/s1600-h/sketchers-broken.bmp"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5356493569984361698" src="https://2.bp.blogspot.com/_ECD1Tci9nwc/SlYWhaCU9OI/AAAAAAAAAoQ/0PZqwSf5RpM/s400/sketchers-broken.bmp" style="cursor: hand; display: block; height: 311px; margin: 0px auto 10px; text-align: center; width: 400px;" /></a><br />
<center>
<b>Shopping at Sketchers.com</b></center>
<br />
<br />
<a href="http://4.bp.blogspot.com/_ECD1Tci9nwc/SlYWhrFF_xI/AAAAAAAAAoY/_u-8v9QdtJo/s1600-h/sketchers-nytimes.bmp"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5356493574559366930" src="https://4.bp.blogspot.com/_ECD1Tci9nwc/SlYWhrFF_xI/AAAAAAAAAoY/_u-8v9QdtJo/s400/sketchers-nytimes.bmp" style="cursor: hand; display: block; height: 311px; margin: 0px auto 10px; text-align: center; width: 400px;" /></a><br />
<br />
<center>
<b>NYTimes Serves Sketchers Ad</b></center>
<br />
<br />
<b>How does it work technically?</b><br />
<br />
When a visitor visits a site (sketchers in this case), the site (sketchers.com) runs a JavaScript from a 3rd party ad network or an ad exchange, which (the JavaScript)then drops a cookie on the visitor’s computer. This cookie is usually anonymous i.e. it contains an identifiers to identify the visitor (computer) but does not know any personally identifiable information such as name, phone, email etc. of the visitor. As the visitor browses the site this JavaScript can collect the information about visitors browsing behavior and then tie it back to the cookie. All an ad network (3rd party) knows that cookie id 123ABC67NBZ looked at some product, put them in shopping cart and then left without completing the purchase. Most likely, it does not know that cookie id 123ABC67NBZ belongs to Neel (some retargeting products now are tying PII information too but most of them are still anonymous).<br />
<br />
If the visitor then browses to another sites on the internet (NYTimes.com in this case) which also has a relationship with that same ad network (the relationship between sites and ad network gets complex but that’s beyond the scope of this post) i.e. this other site also has a JavaScript from that same ad network on their pages then that JavaScript(on a page on NYTimes.com) can read the previously set cookie to identify the visitor. By reading the cookie, the Ad Network knows who this visitors (computer) is (anonymously) and what sites this visitor (computer) was on, what products he looked at and if he abandoned the shopping cart or not and then serve up an appropriate retargeting ad.<br />
<br />
<br />
Related Post<br />
<a href="http://webanalysis.blogspot.com/2006/09/behavioral-targeting-101.html" target="_new">Behavioral Targeting 101</a><br />
<br />
Purchase <a href="https://www.udemy.com/retargeting-remarketing-with-facebook-pixel/?couponCode=ABLAUNCH">Retargeting course</a><br />
<br />
Need help with Retargeting? Contact me at batraonline@gmail.com<br />
<ul style="text-align: left;">
<li><a href="https://www.udemy.com/retargeting-remarketing-with-facebook-pixel/?couponCode=ABLAUNCH">Udemy</a></li>
<li><a href="https://global-analytics-academy.teachable.com/courses">Global Analytics Academy</a></li>
</ul>
<br />
<br /></div>
Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com6tag:blogger.com,1999:blog-18012046.post-20819842345987244562018-06-10T20:00:00.000-07:002018-06-10T20:00:19.676-07:0021 Metrics for Measuring Online Display Advertising<div dir="ltr" style="text-align: left;" trbidi="on">
<div dir="ltr" style="text-align: left;" trbidi="on">
In
this post I am listing the 21 metrics to measure the success of your
display advertising. Most of these are also applicable, with some
variation, to other forms of advertising such as Paid Search, Social
Media Ads, Print and email. I will cover these other channels and
mediums in the future posts.
<br />
<b><br /></b>
<b>Note: This post was originally posted on 5/18/2014.</b><br />
<b>On demand by readers, I have converted this post into an eBook that can be downloaded at <a href="https://global-analytics-academy.teachable.com/p/21-metrics-for-measuring-online-display-advertising">Global Analytics Academy</a> - Download eBook at </b><b><a href="https://global-analytics-academy.teachable.com/p/21-metrics-for-measuring-online-display-advertising">https://global-analytics-academy.teachable.com/p/21-metrics-for-measuring-online-display-advertising</a></b><br />
<b><br /></b>
<br />
<ol>
<li><b>Impressions</b> – It is the number of times your ad is
displayed. The number by itself does not hold much value but it is a
metric used to calculate other metrics and KPIs. Keep in mind that an
impression does not mean that someone actually saw the ad, it just that
the ad was shown on a web page/app.</li>
<li><b>Reach</b> –This is the number of unique people
(generally identified by cookies) that were reached by your ad. This
number is always lower than the impressions because your ad is generally
shown to same person (cookie) multiple times.</li>
<li><b>Cost</b> – The total cost of running the ad campaigns.
This is calculated differently by different tools and organizations.
Some use actual media cost while other use a fully load number that
includes the agency cost, creative cost etc. Whichever number you use,
be consistent in your approach. If you are going to do comparisons with <a href="http://anilbatra.com/analytics/2012/01/cost-of-advertising-cpm-cpc-and-ecpm-demystified" target="_blank">CPC</a>
models such as Paid Search then I suggest using the actual media cost.
Most of the publicly available benchmarks are based on actual media cost
and are expressed in CPM (explained later in this list).</li>
<li><b>Engagement Rate or Interaction Rate</b>– This applies
to the Rich Media Ads, where a user can interact with the ad without
leaving the Ad unit/widget. Engagement Rate is the percentage of
interactions per impression of the ad unit and is calculated as (Number
of Interactions/Total Impressions)*100%.</li>
<li><b>CPM</b> – This is the cost for 1000 Impressions of the
ad unit. Display advertising is generally sold on CPM basis. (For more
information on CPM, see Cost of Advertising: <a href="http://anilbatra.com/analytics/2012/01/cost-of-advertising-cpm-cpc-and-ecpm-demystified" target="_blank">CPM, CPC and eCPM Demystified</a>).</li>
<li><b>Clicks</b> – Number of clicks on an ad unit that lead
to a person leaving the ad unit. Keep in mind that a click does not
mean that a person landed on the intended destination of the banner ad
click. There are multiple factors that could lead to a click but not a
visit to the destination (I won’t cover those here but am happy to
discuss over email or a call).</li>
<li><b>CTR (Click though rate)</b> – It is the number of
Clicks generated per impression of a banner ad. This number is expressed
as a percentage. CTR = (click/impressions)*100%</li>
<li><b>CPC</b> – Cost per Clicks is the cost that you pay for
each click. Generally, display advertising is sold by CMP (see above),
you can easily convert the cost in to Cost Per Click to compare it
against other channels such as paid search. Cost per click is the
effective amount you paid to get a click. It is calculated by dividing
the cost with number of clicks. CPC = Cost/Clicks. Sometime this number
is also referred as eCPC (effective Cost per Click).</li>
<li><b>Visits</b> – As stated above in the definition of
clicks, not every click turns into a person landing on your destination
(generally your website). Visits measures the clicks that did end up on
your site. (For more definition of visits, please see <a href="http://anilbatra.com/analytics/2009/06/hits-page-views-visitors-and-visits-demystified/" target="_blank" title="Page Views, Visitors, Visits and Hits Demystified">Page Views, Visitors, Visits and Hits Demystified</a>)</li>
<li><b>Visitors</b> – Visitors metric goes one step ahead of
the visits and calculates the number of people (as identified by
cookies) who ended up on your site as a results of the clicks on the
banner ads.</li>
<li><b>Bounce Rate</b> – Is the percentage of visits that left
without taking any actions on your site. It is calculated as Number of
Visits with one page view /Total number of visits resulting from the
display ads. (<a href="http://anilbatra.com/analytics/2007/07/bounce-rate-demystified/http://" target="_blank" title="Bounce Rate Demystified">Bounce Rate Demystified</a> for further explanation).</li>
<li><b>Engaged Visit Rate</b> – Generally this is opposite of
bounce rate (though you can have your own definitions of engagement).
It measure the quality of the visits arriving from your display
advertising. You can calculate Engaged Visits as (100 – Bounce Rate
expressed as percentage).</li>
<li><b>Cost/Engaged Visit</b> – This is effective cost of each engaged visits. It is calculated as total Cost divided by number of engaged visits.</li>
<li><b>Page Views/Visit</b> – Page views the number of pages
on your site viewed by each visit. With a lot interactions happening on
one single page, this metrics is losing its value. However, for now, it
is still a valuable metric for ad supported sites.</li>
<li><b>Cost/Page View</b> – As above, this is valuable metrics for ad supported site to figure out the cost of generating on extra page view.</li>
<li><b>Conversions</b> – Conversion is defined as the count of
action that you want the visitors to take when they arrive from you
display ads. Some examples of conversions are – purchase, signup for
newsletter, download a whitepaper, sign up for an event, Lead from
completions etc.</li>
<li><b>Conversion Rate</b> – This is the percentage of visits
that resulted in the desired conversion actions. Conversion Rate =
Total conversions/visits*100. If you have more than one conversion
actions then you should do this calculation for each one of the action
as well for all the actions combined. In case of Leads, you can take it
one step further and calculate not only the “Leads Generation Rate”
(Online Conversion Rate) but also Lead Conversion Rate, which is, Leads
that convert to a customer divided by total leads generated.</li>
<li><b>Cost per Conversion</b> – This is the Total Cost divided by the number of conversions achieved from visits coming via display ads.</li>
<li><b>Revenue </b>– This is total revenue that is directly
attributed to the visits coming from display advertising. It is pretty
straightforward to calculate in eCommerce but gets a little tricky when
you have offline conversions.</li>
<li><b>Revenue per Visit</b> – Shows the direct revenue
achieved per visit originating from the display advertising. It is
calculated as Revenue Generated from Display Ads divided by the total
Visits.</li>
<li><b>Revenue per Page</b> – This is useful for ad supported
business models. This is sometimes expressed as RPM (Revenue per
thousand impressions of ads) = (Total Ad Revenue/Number of page views) *
1000</li>
</ol>
Note: In addition to Clicks, you can also looks at View Through and
calculate your other related metrics by view through. View Through is
sum of all the cookies that visited a page that showed your ad on it,
and then landed on your site. The assumption, in this calculation, is
that you landed on the brands site because of that ad exposure.<br />
<br />
<b> Where can you get these metrics from?</b><br />
<ul>
<li>Impressions, Reach, Cost, Engagement Rate, Clicks, CTR and CPC data is available from your agency or ad server tool.</li>
<li>Visits, Visitors, Page Views, Bounce Rate, Engaged Visit Rate,
Conversion, and Conversion Rate are available in your Web Analytics
tool.</li>
<li>Revenue is available in either your Web Analytics tool or other offline sales database.</li>
<li>Cost/Conversion, Cost/Engaged Visits, Cost/Page view and Revenue/page are calculated using data from multiple tools.</li>
</ul>
Questions/Comments?</div>
<table border="0" cellpadding="0" cellspacing="0" class="sort_by_1" id="listings"><tbody>
<tr class="listing jam_shadow listing-body listing-post"><td class="details" colspan="3"><div class="jam_body_text">
<br />
<a href="http://www.web-analytics-jobs.com/a/jbb/find-jobs"><b>Post Your Web Analytics Job</b></a> </div>
</td></tr>
</tbody></table>
</div>
Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-54603725890578695922018-04-26T23:55:00.003-07:002018-05-05T14:10:28.482-07:00Google Tag Manager (GTM) Training - From Zero to Hero - Online Course and In-Person Workshop<div dir="ltr" style="text-align: left;" trbidi="on">
New to Google Tag Manager or struggling with some tag implementation? This course will cover every thing you need to know to start using Google Tag Manager with confidence.<br />
<br />
This course, <a href="https://click.linksynergy.com/deeplink?id=taij1RQ6Arg&mid=39197&murl=https%3A%2F%2Fwww.udemy.com%2Flearn-google-tag-manager%2F%3FcouponCode%3DGAA1499">Google Tag Manager (GTM) Training Course - From Zero to Hero</a> is the <strong>Highest Rated GTM course on Udemy</strong>.<br />
<br />
<br />
<strong>Here are three options for you to take this course</strong><br />
<ol>
<li><b>GTM Course on Udemy</b> - Take it online at your own pace - <a href="https://click.linksynergy.com/deeplink?id=taij1RQ6Arg&mid=39197&murl=https%3A%2F%2Fwww.udemy.com%2Flearn-google-tag-manager%2F%3FcouponCode%3DGAA1499">Click here for a coupon</a></li>
<li><b>Bundle of Online Courses</b> - Signup for a bundle of my course on Global Analytics Academy - <a href="https://global-analytics-academy.teachable.com/p/full-access-to-all-courses">You get GTM course + many more and all new courses I add for one low yearly price.</a></li>
<li><b>In-person workshop</b> - I will walk you through step by step. Contact me at batraonline@gmail.com to find out in-person classes schedule.</li>
</ol>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://click.linksynergy.com/deeplink?id=taij1RQ6Arg&mid=39197&murl=https%3A%2F%2Fwww.udemy.com%2Flearn-google-tag-manager%2F%3FcouponCode%3DANIL2499"><img border="0" data-original-height="207" data-original-width="717" height="115" src="https://1.bp.blogspot.com/-UqMOrsKBYNI/WuLIbF0mLYI/AAAAAAAADu0/v1TSi-k-apQ-_7HWpPQ35q5X9UjrISLUACLcBGAs/s400/anil-gtm-course.PNG" width="400" /></a></div>
<br />
<br />
<br />
<br />
Here is what some of the students are saying:<br />
<br />
Ashish Batra - <em>Initially I wasn't sure if I should subscribe to this course or not as I usually buy courses with 100+ reviews. I am glad I purchased it. Anil has done a fantastic job in this course. If you are a technical marketer, you must do it. Previously, I have done some other GTM courses and watched youtube videos. But this course is definitely among more practical courses and added value to my existing knowledge. p.s. Coincidently, I share last name with instructor, but we aren't related :) </em><br />
Kate Proyka - <em>The course is well structured, clear and covers all elements of the tool. There are several examples which can be easily implemented and make sense.</em><br />
<strong>In this course you will learn</strong><br />
<ol>
<li>Fundamentals of Tag Manger (Applies to any tag manager)</li>
<li>Signing up for Google Tag Manager</li>
<li>Details of Google Tag Manager Interface</li>
<li>How to setup Google Tag Manager for Google Analytics and track page views</li>
<li>How to setup external link tracking as Events in Google Analytics via Google Tag Manager</li>
<li>How to setup Button click tracking in Google Analytics</li>
<li>Track JavaScript errors using GTM</li>
<li>Deploy GTM in Wodpress</li>
<li>Use Data Layer in Google Tag Manager</li>
<li>Watch this description for more examples coming soon.</li>
</ol>
New tracking examples added based on student demand - if something is not covered, let me know and I will show you how to do it in Google Tag Manager.<br />
Note: You will need basic understanding of HTML and JavaScript to use some advanced tracking using GTM.<br />
<br />
<strong>Why you should learn from me?</strong><br />
<strong><br /></strong>
I have been in Digital Marketing and Analytics for over 15 years. I<strong> have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.</strong> I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.<br />
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.<br />
I have an engineering degrees and an MBA.<br />
<br />
<strong>Here are three options for you to take this course</strong><br />
<ol>
<li><b>GTM Course on Udemy</b> - Take it online at your own pace - <a href="https://click.linksynergy.com/deeplink?id=taij1RQ6Arg&mid=39197&murl=https%3A%2F%2Fwww.udemy.com%2Flearn-google-tag-manager%2F%3FcouponCode%3DGAA1499">Click here for a coupon</a></li>
<li><b>Bundle of Online Courses</b> - Signup for a bundle of my course on Global Analytics Academy - <a href="https://global-analytics-academy.teachable.com/p/full-access-to-all-courses">You get GTM course + many more and all new courses I add for one low yearly price.</a></li>
<li><b>In-person workshop</b> - I will walk you through step by step. Contact me at batraonline@gmail.com to find out in-person classes schedule.</li>
</ol>
<ol>
</ol>
<div>
<b>Don't want to learn Google Tag manager? Let me and my team help you. Contact me at batraonline@gmail.com/</b></div>
</div>
Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com0tag:blogger.com,1999:blog-18012046.post-34695034696744021672018-04-10T17:03:00.001-07:002018-04-10T17:03:10.831-07:00Digital Marketing Acronyms and Abbreviations Demystified<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="background-color: white; box-sizing: border-box; color: #2b3636; font-family: proxima; font-size: 18px; line-height: 28px; margin-bottom: 25px;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-cL5HvPcCm6g/Ws1O2oNZNaI/AAAAAAAADtI/4mjVnn6qtvUWvEFNgZiORvSRV0LCmhS8wCLcBGAs/s1600/shortcourse.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="549" data-original-width="831" height="131" src="https://4.bp.blogspot.com/-cL5HvPcCm6g/Ws1O2oNZNaI/AAAAAAAADtI/4mjVnn6qtvUWvEFNgZiORvSRV0LCmhS8wCLcBGAs/s200/shortcourse.PNG" width="200" /></a></div>
Marketing is full of acronyms and abbreviations, it gets confusing even for an experienced marketer to keep track of all these terms. So help you navigate through all these words, I have developed a mini-course that explains what various <a href="https://global-analytics-academy.teachable.com/p/abc-of-digital-marketing-acronyms-and-abbreviations">Digital Marketing Acronyms and Abbreviations mean</a> (the short course cover acronyms and abbreviations starting with A, B and C). In this short course I am covering the following terms</div>
<ul style="background-color: white; box-sizing: border-box; color: #2b3636; font-family: proxima; font-size: 18px; margin-bottom: 25px; margin-top: 0px;">
<li style="box-sizing: border-box;">A/B testing</li>
<li style="box-sizing: border-box;">AOV</li>
<li style="box-sizing: border-box;">AI</li>
<li style="box-sizing: border-box;">AIM</li>
<li style="box-sizing: border-box;">AIDA</li>
<li style="box-sizing: border-box;">AOR</li>
<li style="box-sizing: border-box;">AOV</li>
<li style="box-sizing: border-box;">ATD</li>
<li style="box-sizing: border-box;">B2B</li>
<li style="box-sizing: border-box;">B2C</li>
<li style="box-sizing: border-box;">BR</li>
<li style="box-sizing: border-box;">CAC</li>
<li style="box-sizing: border-box;">CLV</li>
<li style="box-sizing: border-box;">CMS</li>
<li style="box-sizing: border-box;">CPA</li>
<li style="box-sizing: border-box;">CPC</li>
<li style="box-sizing: border-box;">CPL</li>
<li style="box-sizing: border-box;">CPM</li>
<li style="box-sizing: border-box;">CTR</li>
<li style="box-sizing: border-box;">CR</li>
<li style="box-sizing: border-box;">CRO</li>
<li style="box-sizing: border-box;">CRM</li>
<li style="box-sizing: border-box;">CTA</li>
<li style="box-sizing: border-box;">CTR</li>
<li style="box-sizing: border-box;">CX</li>
</ul>
<div>
<span style="color: #2b3636; font-family: "proxima";"><span style="font-size: 18px;">Signup for the course at <a href="https://global-analytics-academy.teachable.com/p/abc-of-digital-marketing-acronyms-and-abbreviations">Global Analytics Academy</a></span></span></div>
<div>
<span style="color: #2b3636; font-family: "proxima";"><span style="font-size: 18px;"><br /></span></span></div>
<div style="background-color: white; box-sizing: border-box; color: #2b3636; font-family: proxima; font-size: 18px; line-height: 28px; margin-bottom: 25px;">
If you like my style of teaching and want to learn about more terms then <a href="https://global-analytics-academy.teachable.com/p/digital-marketing-acronyms-and-abbreviations-demystified">signup for the full course</a>, which is available for a discounted price for a limited time.<br />
Sign up for <a href="https://global-analytics-academy.teachable.com/p/digital-marketing-acronyms-and-abbreviations-demystified">Digital Marketing Acronyms and Abbreviations Demystified</a><br />
<br />
I have various other great course and in the process of adding more. I also develop custom training for organizations and educational institutions. If you are interested in buying a licence for your organization then contact me at batraonline@gmail.com</div>
</div>
Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com0tag:blogger.com,1999:blog-18012046.post-19951070876472420822018-02-26T23:34:00.004-08:002018-04-15T17:37:33.713-07:00Why your re-targeting is not as effective as could be<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
According to a latest report by <a href="https://www.merkleinc.com/thought-leadership/digital-marketing-report">Merkle Inc</a>. advertisers spend 33% of their advertising budget on <a href="http://webanalysis.blogspot.com/search/label/retargeting">Retargeting efforts</a>. That is a huge chunk of the budget!</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<a href="https://3.bp.blogspot.com/-UKc2CbK9BR8/WpUGLL0NZEI/AAAAAAAADpY/-3omT6yBUiANq7KhaTOtDKhL5Ip7dZdAgCLcBGAs/s1600/merkle-remarketing.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="384" data-original-width="600" height="204" src="https://3.bp.blogspot.com/-UKc2CbK9BR8/WpUGLL0NZEI/AAAAAAAADpY/-3omT6yBUiANq7KhaTOtDKhL5Ip7dZdAgCLcBGAs/s320/merkle-remarketing.PNG" width="320" /></a><o:p> </o:p></div>
<div class="MsoNormal">
According to <a href="https://www.invespcro.com/blog/ad-retargeting-2/">another study</a>, the average Click Through Rate for Display ads is
0.07%, while those for Retargeting is ten times that number i.e. 0.7%, .
However, that is still dismal. Why? Because of the way most <a href="http://webanalysis.blogspot.com/search/label/retargeting">organizations retarget</a>, and obviously, their approach is wrong. <o:p></o:p><br />
<br /></div>
<div class="MsoNormal">
There are three major types of retargeting processes which companies
perform;<br />
<br />
<br />
<div style="text-align: left;">
</div>
<ol>
<li>Retarget everybody who visited your site. </li>
<li>Retarget those who did not convert.</li>
<li>Retarget only those who left items in shopping cart.</li>
</ol>
<br />
<div style="text-align: left;">
<br /></div>
</div>
<div class="MsoNormal">
However, all these approaches still result in very low CTRs
and conversions. Of course, they are better than general display ads but still
dismal - unless you consider 0.7% as great CTR!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>So, what is the
problem?<o:p></o:p></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
Let’s take the three retargeting scenarios above one by one.<br />
<br />
<br />
<ol style="text-align: left;">
<li>Retarget all your visitors – You are just using spray and pray here. There is no strategy, no intelligence used. I have seen this in past, where agencies, on behalf of their clients, use this technique to show how good their targeting is. They do mass display advertising, which produces dismal results and then retarget those who came to the site. Of course you are now going to get better CTR because you are targeting those who have already shown interest. But the result is still incredibly low.</li>
<li>Retarget those who did not convert – Better than targeting everybody but not much. You are still targeting those who had no intention to convert. No matter how many times you chase them they just are not interested; you are not selling what they want, and they may have just landed on your site accidentally. To make matter worse, companies will continue to retarget them to death, and thus tarnishing their brand value. </li>
<li>Retarget only those who left items in the shopping cart – much better than the first two cases. Now, you are only targeting those who have taken at least some action to show that they were interested, even if they did not convert. However, there are still two problems with this approach;</li>
<ol>
<li>You don’t know the reason why someone did not convert – most companies will just show the products left in the cart in their retargeting ads.</li>
<li>You are leaving out all those visitors who were willing to convert but did not start the checkout process.</li>
</ol>
</ol>
</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level2 lfo2; text-indent: -.25in;">
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<br /></div>
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<b>What’s the Solution?<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A few years ago, when I started with <a href="http://webanalysis.blogspot.com/2009/07/retargeting-101.html">Retargeting</a>, the approaches I mentioned above were “correct” as they were the only reasonably practical ones to implement. But now, with new technology available, we don’t need to continue to waste ad impressions and dollars. Machine Learning can tell us the factors that drive conversion, so we can Retarget in an intelligent manner, using relevant messages sent to visitors who are most likely to convert, and we can avoid chasing (and annoying!) those who have no intention of converting.<br />
<br />
-------------------------------------------------------------------------------------------------------<br />
<br />
Join Global Analytics Academy for <a href="http://global-analytics-academy.teachable.com/">Online Courses in Digital, Marketing and Analytics</a><br />
<br /></div>
<div class="MsoNormal">
1. <a href="ttps://global-analytics-academy.teachable.com/p/introduction-to-google-tag-manager-beginner">Introduction to Google Tag Manager - Free Online Course</a><br />
2.<a href="https://global-analytics-academy.teachable.com/p/23-metrics-for-email-marketing-ebook"> 23 Metrics for Email Marketing - Free eBook</a><br />
<br />
Many more course at <a href="http://global-analytics-academy.teachable.com/">Global Analytics Academy</a></div>
</div>
Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com0tag:blogger.com,1999:blog-18012046.post-64205848985496747572017-11-30T22:32:00.001-08:002017-12-06T21:28:35.929-08:00A crash course in SQL for Marketers and Marketing Analysts<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-26N2dTdkc3M/WiD0hsc4ieI/AAAAAAAADhU/0swpT2ixadIbOSNticBNJ3tFtNCFMWOTgCEwYBhgL/s1600/SQLForMarketersCoverImage-768x432.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="432" data-original-width="768" height="180" src="https://3.bp.blogspot.com/-26N2dTdkc3M/WiD0hsc4ieI/AAAAAAAADhU/0swpT2ixadIbOSNticBNJ3tFtNCFMWOTgCEwYBhgL/s320/SQLForMarketersCoverImage-768x432.jpg" width="320" /></a></div>
These days SQL is a must have skill for marketers and marketing analysts. Data is everywhere but access to that data is still a challenge.
<br />
<br />
Marketers and Marketing Analysts generally depend on the tools or IT department to help them pull the data for marketing purposes. IT leaves you hanging because they have other priorities as a results Marketing Analysts have to know how to write SQL on their own so that they are not dependent on IT. No SQL means no data and no data means no insights.<br />
<br />
This course is for those marketers who would like to know how to use SQL to conduct their marketing analysis.<br />
<br />
If you are trying for a job as a Marketing Analysts then this course is a must for you. This will help your resume shine and put you ahead of other similar candidates. The more you can handle technology and data these days the better it differentiates you from the rest of the pack.
<br />
<br />
The course uses mySQL to show how SQL works but all the leanings and most of the scripts are also applicable to other databases such Microsoft SQL Server and Oracle.
<br />
<br />
You can get this course for only $10, limited quantity at <a href="https://click.linksynergy.com/fs-bin/click?id=taij1RQ6Arg&subid=0&offerid=323058.1&type=10&tmpid=14538&RD_PARM1=https%3A%2F%2Fwww.udemy.com%2Fsql-for-marketing-analysis%2Flearn%2Fv4%2Foverview">Get SQL course for only $10</a> (let me know if the coupon is all sold out). Over 1000 students have already taken this course.<br />
<br />
My other courses that are currently available online:<br />
<ul style="text-align: left;">
<li><a href="https://click.linksynergy.com/fs-bin/click?id=taij1RQ6Arg&subid=0&offerid=323058.1&type=10&tmpid=14538&RD_PARM1=https%3A%2F%2Fwww.udemy.com%2Fcareer-in-digital-web-analytics%2F">How to start a career in Digital and Web Analytics</a> (Udemy: $10, or <a href="https://global-analytics-academy.teachable.com/">Global Analytics Academy for Free</a>)</li>
<li><a href="https://click.linksynergy.com/deeplink?id=taij1RQ6Arg&mid=39197&murl=https%3A%2F%2Fwww.udemy.com%2Fab-testing-and-experimentation-for-websites-and-marketing%2F">A/B Testing and Experimentation for Websites and Marketing</a></li>
<li>Web Analytics Under the Hood - A must have for Web Analysts (contact me for details)</li>
<li>Google Tag Manager (only available for organizations)</li>
</ul>
In addition to these courses, I offer customized training for organizations. Contact me for more details.
<br />
<br />
<a href="https://global-analytics-academy.teachable.com/"><img src="https://www.filepicker.io/api/file/TveYL7nTmSY6XJMnwQPQ" /></a>
</div>
Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com2tag:blogger.com,1999:blog-18012046.post-72429168523667051592017-10-02T11:57:00.001-07:002017-12-05T12:20:04.470-08:00Career in Web and Digital Analytics – Online Course<div dir="ltr" style="text-align: left;" trbidi="on">
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="35" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
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<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
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<w:LsdException Locked="false" Priority="19" QFormat="true"
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<w:LsdException Locked="false" Priority="21" QFormat="true"
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<w:LsdException Locked="false" Priority="31" QFormat="true"
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<w:LsdException Locked="false" Priority="32" QFormat="true"
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<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
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<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
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<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
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<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
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<a href="https://3.bp.blogspot.com/-Q53wy9KjPiQ/WdKHvpwrwQI/AAAAAAAADb8/8jx9gS9SxyQ-32BTAQPvVvS52pZrEvcVACLcBGAs/s1600/1307572_644b_3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="422" data-original-width="750" height="112" src="https://3.bp.blogspot.com/-Q53wy9KjPiQ/WdKHvpwrwQI/AAAAAAAADb8/8jx9gS9SxyQ-32BTAQPvVvS52pZrEvcVACLcBGAs/s200/1307572_644b_3.jpg" width="200" /></a><br />
<div class="MsoNormal">
I recently developed an online course which provides
information on the Career in Digital and Web analytics. The course is a result of the
emails that I get from recent graduates and people who are looking to change their
career.<span style="mso-spacerun: yes;"> </span>This course <a href="https://click.linksynergy.com/fs-bin/click?id=taij1RQ6Arg&subid=0&offerid=323058.1&type=10&tmpid=14538&RD_PARM1=https%3A%2F%2Fwww.udemy.com%2Fcareer-in-digital-web-analytics%2F" target="_blank">"Career in Web & Digital Analytics" is currently available on Udemy </a></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The course covers following area: </div>
<br />
<ul style="text-align: left;">
<li>Introduction to the field</li>
<li>Salary Expectation – Industry surveys</li>
<li><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span>Various Roles</li>
<li><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span>Deep dive into the roles</li>
<li><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span>Career progression</li>
<li><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span>Education and Skills</li>
<li><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"> </span></span></span>Resources for Learning</li>
</ul>
<br />
<div class="MsoNormal">
<span style="mso-spacerun: yes;"></span>I will add more
content based on the student feedback.<span style="mso-spacerun: yes;">
</span>Here are some ideas of content that I will be adding soon (you will have
access to the course forever, so any new content will be available to you as
soon as I upload it).</div>
<br />
<ul style="text-align: left;">
<li><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span>Who hires – various types of companies</li>
<li><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span>What a digital marketer needs to know</li>
<li><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span>Step by step guide</li>
</ul>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Use Coupon Code: ABWA10 or visit this link to get this course for only $10, <a href="https://click.linksynergy.com/fs-bin/click?id=taij1RQ6Arg&subid=0&offerid=323058.1&type=10&tmpid=14538&RD_PARM1=https%3A%2F%2Fwww.udemy.com%2Fcareer-in-digital-web-analytics%2Flearn%2Fv4%2Foverview">Get the course for only $10</a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<br /></div>
Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com0tag:blogger.com,1999:blog-18012046.post-33864474389138400012017-08-01T23:51:00.000-07:002017-08-01T23:51:32.513-07:00What is the difference between Segmentation and Personalization?<div dir="ltr" style="text-align: left;" trbidi="on">
<br /><div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-HdyoJKiN3LM/WYF2OqOodSI/AAAAAAAADXo/r5BbZPSRfT8shyZSDL48--3bWFKZ7AXnwCLcBGAs/s1600/segmentation.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="202" data-original-width="250" src="https://2.bp.blogspot.com/-HdyoJKiN3LM/WYF2OqOodSI/AAAAAAAADXo/r5BbZPSRfT8shyZSDL48--3bWFKZ7AXnwCLcBGAs/s1600/segmentation.jpg" /></a></div>
<div class="MsoNormal">
What is the difference between segmentation and
personalization? This is the question that came up during one of the webinar on
personalization by Optimizely. This blog post is for those who have the same
question.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Basic definition of Segmentation is - division into separate parts or
sections. For the purpose of marketing,
it is a processing of grouping customer and prospects into similar groups based
on various criteria such as demographic, geo, behavioral and
psychographics. You can use one or more
of such attributes to define your segment.
The purpose of segmentation is to understand about a group (segment),
and develop marketing strategy to better target those segments. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="http://webanalysis.blogspot.com/2016/10/not-personalizing-you-are-leaving-money.html" target="_blank">Personalization</a> is providing marketing messages and/or experience that is tailored based on a customer’s needs or preferences. Personalization can be very basic that can start from simply recognizing the person by name or it can be very complex
that includes all sorts of data about a particular customer combined with
device and contextual data (<a href="http://webanalysis.blogspot.com/2016/01/what-does-1st-2nd-and-3rd-party-data.html" target="_blank">1st party data + 3rd party data</a>). Personalization is the action that you take based
on the learning you have about the person (a segment of 1 individual). <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
So segment is a way to understand your customer based while
personalization is the action you can take based on that understanding. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Let’s look at very basic example to clarify these two terms:<o:p></o:p></div>
<div class="MsoNormal">
You look at your site visitors and identify that there are
two main behaviors of your visitors: <o:p></o:p></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->1.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Visitors who mainly click on sports related
content, that’s where they spend most of their time<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->2.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->People who mainly read finance related content,
that’s where they spend most of their time.<o:p></o:p></div>
<div class="MsoNormal">
Using this information, you have two segments – 1. Sports
Visitors and 2. Finance Visitors <o:p></o:p></div>
<div class="MsoNormal">
This is called Segmentation<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
When someone who fall into “Sports” segment comes back to
your site, you rearrange the content to highlight latest sports stories so that
these visitors can easily discover the content they love. On the other hand, a visitor who falls into
“financial” segment will see finance stories highlighted. <o:p></o:p></div>
<br />
<div class="MsoNormal">
This is called Personalization. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Now this is not 1:1
personalization but it <a href="http://webanalysis.blogspot.com/2016/10/not-personalizing-you-are-leaving-money.html" target="_blank">better than no personalization</a> at all.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Hope this clarifies the difference between the two terms. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Questions? Comments?</div>
</div>
Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com0tag:blogger.com,1999:blog-18012046.post-33933874536119218752017-07-07T12:10:00.003-07:002017-07-07T12:10:36.376-07:00Are Spiders and Bots your customers? <div dir="ltr" style="text-align: left;" trbidi="on">
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of authorities"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="macro"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="toa heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-nL9-rQxJ8O0/WV_aymhOJJI/AAAAAAAADUQ/C4uhJBaUpuc1gpGLCRHmkkbbpNZwu48BwCLcBGAs/s1600/botnet-100034898-orig.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="150" src="https://1.bp.blogspot.com/-nL9-rQxJ8O0/WV_aymhOJJI/AAAAAAAADUQ/C4uhJBaUpuc1gpGLCRHmkkbbpNZwu48BwCLcBGAs/s200/botnet-100034898-orig.jpg" width="200" /></a></div>
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Those who know what internet bots and spiders are, know that
know that spiders and bots visit your site very day and multiple times a day.<span style="mso-spacerun: yes;"> </span>For those who don’t know here is the definition
of bots according to <a href="https://en.wikipedia.org/wiki/Internet_bot" target="_blank">Wikipedia</a>: </div>
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<i><span class="tgc">An Internet bot, also known as web robot,
WWW robot or simply bot, is a software application that runs <b>automated</b>
tasks (scripts) over the Internet. Typically, bots perform tasks that are both
simple and structurally repetitive, at a much higher rate than would be
possible for a human alone.</span></i></div>
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<br /></div>
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According to a <a href="https://www.incapsula.com/blog/bot-traffic-report-2016.html." target="_blank">recent survey</a>, on an average about 51.8% of the website visitors are
bots.</div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-Yc4hkAz5Yvg/WV_aAKxk9oI/AAAAAAAADUM/NsIfYfgns6gC2iYGhRvX5MkdPi0ztlkAACLcBGAs/s1600/bot-report-2016-infographic.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="784" height="400" src="https://2.bp.blogspot.com/-Yc4hkAz5Yvg/WV_aAKxk9oI/AAAAAAAADUM/NsIfYfgns6gC2iYGhRvX5MkdPi0ztlkAACLcBGAs/s400/bot-report-2016-infographic.png" width="195" /></a></div>
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Source: <a href="https://www.incapsula.com/blog/bot-traffic-report-2016.html">https://www.incapsula.com/blog/bot-traffic-report-2016.html</a></div>
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<br /></div>
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One assumption many digital analysts make is that the JavaScript
based analytics solutions such as <a href="http://www.gapremium.com/" target="_blank">Google Analytics</a>, Adobe etc. either stop bots
from executing the script or filter them out before calculating the metrics.<span style="mso-spacerun: yes;"> </span>Well, this assumption was true years ago, it
was one of the selling points of JavaScript based solutions as compared to log
file based solutions.<span style="mso-spacerun: yes;"> </span>However, things
have changed over past few years, many <a href="http://webanalysis.blogspot.com/2014/03/4-reason-why-your-bounce-rate-might-be.html" target="_blank">bots are now capable of running JavaScript and hence polluting your reports</a>.<span style="mso-spacerun: yes;"> </span>Likes
of Google Analytics and Adobe Analytics will filter out the spiders and bots to
an extent but considering the number of new bots that emerge every day, it is
not an easy task, neither for them nor for you.<span style="mso-spacerun: yes;">
</span>So what do you do?<span style="mso-spacerun: yes;"> </span>Since you are
not going to get 100% bot free report filter out as much as possible so the
effect on your reporting and analysis is minimal.</div>
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<br /></div>
<div class="MsoNormal">
I recently had a conversation with one of the attendees of
my <a href="https://www.emetrics.org/chicago/2017/workshops/applying-digital-analytics/" target="_blank">Digital Analytics Association (DAA) workshop at Chicago eMetrics</a>. She told me that she gets a report every
week from their digital analyst. When asked, Digital Analyst confirmed that the report does
not filter out any activity from spiders and bot becuase he does not have time to
remove them. She was wondering if she should worry about it and push to remove
the bots from report or just accept it.</div>
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What do you think? Do you think the report she is getting is
worth anything?</div>
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Unless they are selling to spiders and bots, she is not
getting an accurate picture of website usage by real customers.</div>
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<br /></div>
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Make sure to ask your analytics team if they are removing
bots from reporting. If not, then do not accept the reports till they have done
cleanup and are paying attention to it on ongoing basis.</div>
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<br /></div>
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Comments? Questions?</div>
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Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com0tag:blogger.com,1999:blog-18012046.post-13407455736338843362017-02-10T09:42:00.000-08:002017-02-10T09:42:52.794-08:0011 Tips for Improving Customer Experience and Driving Conversions<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-4c0_jO3QaY8/WJzyAlcGeYI/AAAAAAAADFc/0d001lRQnRwLWtihWNkSCofiZv7vBNStwCLcB/s1600/photo_65410_20160427.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="142" src="https://1.bp.blogspot.com/-4c0_jO3QaY8/WJzyAlcGeYI/AAAAAAAADFc/0d001lRQnRwLWtihWNkSCofiZv7vBNStwCLcB/s200/photo_65410_20160427.jpg" width="200" /></a></div>
Struggling to drive conversions? The issue might be with customer experience. After having worked with several brands, big and small, I can assure you that you don't have to make sweeping changes to drive better results. Many times even small changes and little bit process can lead to happy customers and big impacts. In this post I have complied 11 tips that you can use today. If you need help then don't hesitate to reach out to me.<br />
<div style="text-align: left;">
</div>
<ol>
<li><b>Easy to fill forms</b> – How many times have you come across a form field where you don’t remember what the field was about? Many designers/developers use the default text in the form filed as the filed label. Once you tab into that field, the default text is gone and now you can’t figure out what that field was about. That is a very bad design which will likely cause customer frustration and kill conversions.</li>
<li><b>No more unnecessary form field formatting and validations</b> - Other than Captcha validation, you are likely using form field validations in your online form to make sure visitors/customers enter the correct data. You might also use validation to ensure that the format of the data fields such as email, phone, etc. is correct. Many of these validations are absolutely required to ensure data quality. However, some validations put unnecessary burden on your customer/visitor leading them to abandon your forms/checkout process. A lot of data formatting can be done via client side JavaScript or backend processing without putting the customer through a lot of pain. So go through your own forms, see if all form validations are absolutely required. If not, then remove them, also remove any validation/formatting requirements that you can handle via code in the front end or backend. Check out my post on <a href="http://webanalysis.blogspot.com/2009/12/are-form-validations-invalidating-your.html#axzz4VJjJXzQR" target="_blank">Form validation and conversions</a>. </li>
<li><b>No more convoluted captcha - </b>Captcha are great to stop the spammers, bots and spiders from filling the forms, but some Captchas are so bad that they not only create a undesirable customer experience but also kill the conversions. Make sure you critically evaluate the captcha on your site and if it seems like something you yourself don’t want to encounter on another site then kill it. I wrote a blog post on Captcha, you can read it at <a href="http://webanalysis.blogspot.com/2009/08/is-captcha-eating-up-your-conversions.html" target="_blank">Is CAPTACH eating up your conversions </a></li>
<li><b>Easy Promotional Code and Discount Code redemption</b> - Promotional Codes also known as Promo Codes, Discount Codes, Coupon Codes, Offer codes etc, are supposed to drive sales, right? However, they can have a reverse action and can actually kill your conversions, if not properly used. In my post “<a href="http://webanalysis.blogspot.com/2013/07/promotional-codes-conversion-killers.html" target="_blank">Promotional Codes: Conversion Killers?</a>, I showed one such example where Promo codes can hinder conversions. If you are going to announce a promotional code on your site, in a ad etc. and you know that the customer clicked on the link to arrive to your site then go ahead and automatically apply the relevant promo code don’t make a customer think and take extra steps. Godaddy is a great example of a site the automatically apply any relevant promo codes.</li>
<li><b>Consistent experience across devices</b> - Customers expect consistent experience across browsers and devices so don’t mess with their expectations. Broken experience can lead to customer dissatisfaction and defection. I wrote about one such example in my post, 2 A/B Testing Lessons Learned from Amazon Video. Read more: <a href="http://webanalysis.blogspot.com/2016/12/2-ab-testing-tips-learned-from-amazon.html" target="_blank">2 A/B Testing Lessons Learned from Amazon Video</a> </li>
<li><b>Easy to find customer support number</b> - Yes, phone support is expensive but bad customer experience is even more expensive. If you do your cost analysis, you might find that phone support is actually profitable. A phone call provide you an opportunity to hear your customer and convert a dissatisfied customer into a satisfied customers. Make it easy for customers to contact you rather than complain on social media.</li>
<li><b>Connected Channels, Customer Service, Support and Marketing</b> - If I get a marketing material and I call the number listed on that then person picking up the phone on the other end should be able to answer question on that material. I have several experiences where customer support is not in sync with the marketing and customer has to waste his/her time. I talked about one such case of disconnected experience in my blog post titled, <a href="http://webanalysis.blogspot.com/2011/10/are-you-optimizing-wrong-steps-of.html" target="_blank">Are you Optimizing the Wrong Steps of the Conversion Process?</a> </li>
<li><b>Easy to Find subscription cancellation link</b> - Have you ever tried to cancel a paid App subscription on iPhone? It is pretty bad. I always forget where the link is and have to spend several minutes to look for it. Not a good experience. It might work for iPhone and Apple but likely won’t work for you. If customer wants to cancel a subscription, then go ahead and make it easy for them to find the cancellation button/links. I am not saying you let them go easily, you should have top notch experience, service etc, to make it hard for them cancel but hiding an option to cancel is not the solution. If they can’t find that cancellation link the they are going to leave you bad reviews about you in social media. Use data to figure out how valuable the customer is, understand why he/she is leaving and provide proper personalized offer/incentive for them to stay.</li>
<li><b>Easy to Unsubscribe from emails and other communications</b> – Don’t end up in spam folders because your subscribers can’t find an unsubscribe link in your email. Spam complain will hurt more than the unsubscribes. If you do send <a href="http://webanalysis.blogspot.com/2009/09/7-ways-to-create-relevancy-in-emails.html" target="_blank">relevant messages</a> then unsubscribe should not be a big issue because people only unsubsribe from irrelevant stuff. Follow email best practices, send relevant messages and provide a link to unsubscribe.</li>
<li><b>Ongoing Testing</b> - Customer preferences change, their behavior changes and you site has to change to. The best way to change your site is to keep evolving and always trying to find out what works best for your customers. This is where ongoing testing (<a href="http://webanalysis.blogspot.com/search/label/A%2FB%20Testing" target="_blank">A/B testing, MVT testing</a>) helps. Before rolling out a feature, page layout etc., test it and see if your customers like it. If not, then try something else. As Bryan Eisenberg says “<a href="http://amzn.to/2kKp1BG" target="_blank">Always Be Testing</a>”. </li>
<li><b>Personalized experience</b> I started writing about personalization ever since I started this blog, back in 2006. I wrote extensively about privacy and how marketers should address it to engage in personalization. Consumers are now more at ease with online purchases, they have moved past initial privacy concerns of online tracking and now expect personalization. <a href="http://webanalysis.blogspot.com/2016/10/personalization-is-no-longer-optional.html" target="_blank"> Personalization is no longer optional</a>. Many marketers don't realize that personalization does not have to be complex. You can start simple and build on it. Reach out to me if you need help.</li>
</ol>
<div>
Thoughts? Questions? Comments? Need Help? Contact me at batraonline at gmail or fill this form <a href="http://anilbatra.com/analytics/contact-me/">http://anilbatra.com/analytics/contact-me/</a></div>
</div>
Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.com0