PEPSI (About Pepsico)

(Pepsico) Pepsi's New Challenge

2011-11-16T08:35:00.000-08:00

Challenge of Pepsi : New breakthroughs for healthier foods

Pepsi is one of the popular largest snack food company in the world. Day by day they are increasing their business activity. Day by day they will face new and latest challenges. Recent their new challenge is the New breakthroughs for healthier foods.

An American icon in a battle of the Titans, an outspoken leader of a corporate empire; with 19 different billion dollar brands and more than 3,000 products, its not just Pepsi, it is Pepsico (Pepsi).

Frito Lay, Quaker Oats, Tropicana, Gatorade and millions of snacks, sodas and foods consumed day by day in two hundred (200) countries around the planet. In a nation quaked by obesity, a company on a mission to make latest breakthroughs and healthier foods. But not everyone is buying it.

What was once just a drinks cola company is now something much more. After merging with Frito Lay, Pepsi became Pepsico, which is today’s largest snack food company in the world. Everyday some nine (9) million cases of everything from Mountain Dew to Cap'n Crunch are shipped around the country from warehouses like this one.

In this episode of CNBC-TV18's special show, Lestor Holt will take you inside a global powerhouse that has a growing presence in our lives and the unique ability to influence what we eat.

Pepsi Refresh Project Awards

2010-03-22T04:10:00.000-07:00

Pepsi refresh project awards $1.3 million to support public's ideas to refresh the world

Pepsi Refresh Project was developed with the belief that great ideas can come from anyone, anywhere, anytime." Said Jill Beraud, CMO and president of joint ventures, PepsiCo Beverages Americas. First group of winners proves it's true. Each of them is a testament to how someone from any walk of life can produce powerful, creative and fun ideas that can make a difference. From improving the energy efficiency of school buses to promoting financial literacy among high school students, the top 32 vote-getters in six categories (Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods and Education) caught the public's attention by making a compelling case for why they deserved a Pepsi Refresh Grant. Refresh Grant recipients include: American Legion of Indianapolis, IN, intends to use a $250,000 Refresh Grant to provide comfort items for U.S. military troops recovering from wounds (Neighborhoods). Empowerment Initiative of Atlanta, GA, will receive a $50,000 grant to provide financial literacy seminars for high school and college students (Education). Broulliet Elementary School PTA will use $50,000 to complete a community playground in Puyallup, WA (Neighborhoods). All-Ages Music, a network of music organizations based in Seattle, WA, will receive $50,000 to increase access to all-ages music in underserved areas (Arts & Culture). Hugs Project of Edmond, OK, will use a $50,000 to send care packages to troops overseas (Food & Shelter); Farmer's Market plans to use a $25,000 Refresh Grant to grow fresh produce to help fight childhood obesity in southern Illinois schools (Health); 14-year old Jonny Cohen of Highland Park, IL, will receive $25,000 for GreenShields, a group he formed with his sister to make school buses more energy efficient (The Planet). Glenmont Elementary School of Delmar, NY, will receive a $25,000 Refresh Grant to build its community through swing dance (Arts & Culture). Effect of Bettendorf, IA, will use a $25,000 Refresh Grant to help high school kids across the country form cheerleading squads made up of special needs students (Neighborhoods). Because We Are Sisters of Richmond, VA, will receive $5,000 to support seven families in need as they prepare for the arrival of a baby (Food & Shelter).

About Pepsico Company

2010-01-13T19:42:00.000-08:00

About PEPSI COMPANY

PepsiCo or PEPSI is a world leader in convenient snacks, foods and beverages. Learn more about our brand, our company, and our people.

At PepsiCo company, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business.

Their Values & Philosophy are a reflection of the socially and environmentally responsible company we aspire to be. They are the foundation for every business decision we make.

Their brand is home to hundreds of brands around the globe. Listed here are some of our most recognized.

The PepsiCo Family Meets the three major divisions of the PepsiCo family: PepsiCo Americas Beverages, PepsiCo Americas Foods, and PepsiCo International.

Their HistoryPepsiCo has enjoyed a long, proud history dating all the way back to 1898. Take a trip down memory lane with us and explore some of our more memorable moments.

Progress of PepsiCo is proud to share the progress we've made on of our 'Performance with Purpose' agenda journey over the last year. Take a look at some the most significant successes.

At PepsiCo, their people have driven our success for over 100 years. So, Meet the talented folks at the helm now and learn how they're helping steer our company into the next hundred.

Market Positioning of PEPSI

2010-01-13T10:17:00.000-08:00

Market Positioning of PEPSI

A situation analysis is a review of past and present data that summarizes the organization’s current circumstances and tries to identify trends, forces, and market conditions that might affect an organization's future prospects. This involves analyzing both internal and external factors.
Internal Factors

The two categories of internal factors are performance and strategic options. When analyzing their performance the organization, Haidri Beverages, considers factors like profitability, market share, production costs, and new product plans. They also consider such intangible factors such as the management performance, and employee attitudes. Based on how they have performed in the past and how they might be able to perform in the future, the company can identify a number of strategy options that take into account.

External Factors
Advertisers can choose among as number of positioning approaches, depending on what the situation analysis reveals about the strengths of their product, the needs of their customers, and the action of their competitors.

The external factors in a situation analysis include such elements as customers, competitors, industries, and government regulations. The major components of customer analysis include needs, motivations, and segmentation issues. The most critical psychological factors that the company considers important while designing an advertisement for their target audience are the needs and motives

Following are the positioning options available to the advertisers:
· Positioning by product differences.
· Positioning by product attributes or benefits
· Positioning by product users
· Positioning by product usage.
· Positioning against a particular competitor.
· Positioning against an entire product category.
· Positioning by association.
· Positioning by problem.

In order to position Pepsi, the organization uses the following techniques, depending upon different market conditions:

Positioning by product usage
Positioning against a particular competitor

Market Targeting of PEPSI

2010-01-13T03:45:00.000-08:00

Pepsi Market Targeting

Market targeting is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter. The target market of Pepsi is young generation. According to Mr. P. S. Tariq, the target market of Pepsi also includes the child who is able to pronounce Pepsi as "Bebsi". It attracts its target market by using different techniques or different strategies. Following are some of the plans that the organization uses. 01. By opening Cricket Clubs for the young generation in which the organization hire famous cricketers like Imran Khan, Wasim Akram and Abdur Razzak. These cricketers clubs serve two purposes. The first is that the younger generation is provided with an opportunity to learn playing cricket. The other is that through these clubs, the cricketers as well as the young generation come closer to Pepsi. 02. way of attracting their target market is by sponsoring famous celebrities like Junaid Jamshed, Strings and Haroon. These singers are famous among a majority of individuals and when they perform in the concerts sponsored by Pepsi, they also serve as a promotional tool for the organization. 03. In order to attract its target market, Pepsi also provides scholarship to students who belong to poor families and are performing the best in their respective fields. 04. Another way used by the organization to attract their target audience is that they arrange educational trips of institutes. Then they provide the students with information regarding their working conditions and environment, their methods of production, and the technology used etc. at the end of the trip, the organization provides the students with the stickers of Pepsi, their posters, foot rulers, pencils, note books, and a broach-er about the history of Pepsi. 05. The organization also introduces many different schemes in which the participants can win different gifts like a CD player, T-shirts, bikes, free return tickets etc. Thus in this way Pepsi keeps on bringing new and attractive packages for its target market to keep them in touch with PEPSI. 1. Coca-Cola and PepsiCo Vow to Stop Targeting Adverts to Under-12s by End of Year 2008 21 May 2008 - Concerned by child obesity, the International Council of Beverages Associations (ICBA), which represents the global non-alcoholic beverage industry, has adopted new guidelines on marketing to children. The ICBA said that soft drink giants The Coca-Cola Company and PepsiCo both intend to implement the Guidelines in all countries around the world by the end of 2008. "We know that children are increasingly exposed to marketing messages across more mediums and your need for greater control and guidance has been heightened. It is for this reason that we have broadened our "Advertising and Marketing to Children Policy" to include all of our beverages, so that children under the age of 12 will not be directly targeted by any of our marketing messages in traditional advertising mediums, nor will they be shown drinking any of our products outside of the presence of a parent or a caregiver", the Coca-Cola Company said in a company statement. With the new guidelines, beverage companies will voluntarily eliminate advertising and marketing of a wide range of beverages, including carbonated soft drinks, to any audience that is comprised predominantly of children under 12. This policy includes media sources such as TV, radio, print, Internet, phone messaging and cinema (including product placement). The ICBA will also look into other forms of marketing, including sponsorships, presence in schools, and point-of sale promotions by the end of 2009. The ICBA, however, adds that the policy does not cover water, juices and dairy-based beverages, as these segments are not represented by all ICBA members. Alain Beaumont secretary general of the Union of European Beverages Associations (UNESDA) said: "The non-alcoholic beverage industry produces a wide variety of beverages, all of which can be part of a healthy lifestyle. However, as parents and grandparents ourselves, we recognize that children may be more susceptible to marketing campaigns and may not always be able to make the right dietary choices for themselves. Parents are telling us they want to be the gatekeepers. We are listening and want to protect their role so that we can work together to help teach children around the world how to make more informed choices.” Commenting on the new guidelines, consumer group the Center for Science in the Public Interest's legal Director Bruce Silver glade said:” The global commitment announced today by Coca-Cola, PepsiCo, and other soft drink companies to stop targeting advertising to children under 12 is based on a weak policy followed in the United States, which suffers from one of the highest childhood obesity rates in the world". "Coke and Pepsi never did heavy-duty direct advertising to kids under 12 in the U.S., but instead marketed to American children through other means such as advertising on TV programs viewed by families. The results have been disastrous for childhood obesity rates in the U.S. Instead of mimicking the U.S. policy worldwide, the companies should have agreed to the stricter curbs demanded by the British government and to an International Code of Marketing of Foods and Beverages to Children that has been proposed by consumer organizations world-wide", he added. "The ICBA guidelines were developed within the framework of a wider food and drinks industry commitment to collaborate with the World Health Organization (WHO) and other stakeholders to help implement the 2004 WHO Global Strategy on Diet, Physical Activity and Health. They are the first, sector-specific step in a broader movement that will include a variety of initiatives and a large number of food and beverage partners", the ICBA said. 2. PepsiCo Could be Targeting Parle Agro Drinks in India 1 August 2007 - Last week, FLEXNEWS reported that PepsiCo's Indian branch, PepsiCo India Holdings Pvt. Ltd., was close to purchasing a juice brand in India. According to PepsiCo India's CEO, Sanjeev Chadha, the acquisition target had been identified. However Parle Agro is a leading food and beverage company based in Mumbai. Sources have told the paper that PepsiCo India has mandated a merchant banker to do a due diligence on the brands. In July, FLEXNEWS reported that PepsiCo India was considering several acquisitions this year in the domestic dairy beverage, juice and convenience food domains. The company was in the process of identifying takeover targets and was considering partnering its snacks division Frito-Lay in the acquisitions PepsiCo CEO Indra Nooyi had reportedly told the Indian branch to focus on the purchase of local brands - which could be region-specific or national - with strong brand equity and reach. 3. Pepsi and Targeting Influential Fizz Buzz: Recently, Pepsi launched an aggressive (I mean that in a good way), targeted campaign in support of the launch of their new logo design. You can find out about that at The Pepsi Cooler. As part of the campaign they sent materials and information to 25 influential marketing bloggers (thanks to Don Grothoff and Darryl Parker for the continuing detective work). There’s been a lot of chatter in the online marketing community about the cans, and the campaign. Pepsi certainly did a good job targeting influencers – Chris Brogan, Greg Verdino, PSFK, C.C. Chapman and Rohit Bhargava all received goodies. From there, people like RobWalker picked up the story. So, mission accomplished from this aspect: Many of the most important, most influential, thinkers from the marketing world are talking about Pepsi and their new brand identity. And now I’m talking about it, so it has really trickled down to the bottom of the marketing food chain. But I wonder, did Pepsi target consumer advocates in addition to targeting marketing influentials? I don’t know the answer to this, they very well may have, or may be planning to do so in a second wave. But I think it’s important to look at the distinction between the two groups. Influential marketers will talk about the brand and debate the merits of the new logo. Some will like it, others will be. But I wonder what the objective of this tactic is? Let’s say all 25 marketing bloggers love the new branding. What does that translate to? Better sales? Awareness of the new logo? Not sure. I’d imagine that most of these bloggers will move on pretty quickly and not linger on this topic for too long. Now compare that with what might have happened had (or when) Pepsi targets brands advocates, and surely there are plenty of bloggers out there – sports bloggers, political bloggers, pet blogggers – who love Pepsi. What if they had been given a sneak peek at the new logo, or been made part of the process. They’d be talking about Pepsi for months, and as self-described fans of Pepsi it would more than likely be very positive.

MARKET SEGMENTATION OF PEPSI IN BANGLADESH

2010-01-13T03:31:00.000-08:00

pepsi market segmentation

SEGMENTATION TYPES/ BASES	ILLUSTRATIVE CATEGORY
GEOGRAPHIC
Region	All over Bangladesh
Population density	Mainly Urban as well as rural (at some extent)
Climate	Mainly in hot days(summer)
DEMOGRAPHIC
Age	2-65
Gender	Male, Female both
Occupation	Mainly students & youngsters
Education	Universities, colleges and schools
PSYCHOGRAPHIC
Social class	Higher and lower middle class, working
Life style	Strivers and stragglers
Personality	Ambitious, adventurous, active
BEHAVIORAL
Occasions	Regular and special both occasions
Benefits	Good quality and service
User status	Regular user
Usage rate	Medium and heavy user
Loyalty status	Strong and medium
Readiness stage	Interested, desired and intending to buy
Attitude towards product	Positive and enthusiastic

Market segmentation of PEPSI

2010-01-13T03:17:00.000-08:00

Market segmentation of PEPSI

Market or marketing segmentation means dividing a market into smaller groups with distinct needs, characteristics or behaviors who might require separate products or marketing mixes. Marketers consist of buyers and buyers differ in one or more ways. They may differ in their wants, resources, locations, buying attitudes, and buying practices. Through market segmentation companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently with products and services that match their unique needs.

SEGMENTATION OF THE PRODUCT PEPSI COLA GEOGRAPHICAL SEGMENTATION

The company of Pepsi Cola is used to segment the market of the product geographically by focusing their market and attention towards the urban areas and in the hot summer days because people are interested in spending 9 rupees in getting a good reasonable drink, which gives them pleasure and reduces their thirst. They have their dealers in different places in the urban areas to capture the market in order to find and satisfy their customers.
DEMOGRAPHIC SEGMENTATION

First of all the company considers every one young in the market because they consider 5 year old boy as young and 70 year old man as young because they think that no one in the world consider himself as an aged person but the company in some case focuses their market and segments their market up to the age from 5 years to age 45, because people above 45 are hesitant of drinking Pepsi due to its coolness and its sugar factors. People in between the age 5 to 45 are usually attracted towards the drink Pepsi due to its flavor and reputation in the market. The company also made area wise segmentation and usually moves towards college, cinemas, restaurants, hotels, where the strength of young people are greater. The company also focuses towards students of colleges and schools
PSYCHO-GRAPHIC SEGMENTATION of PEPSI

The company also segments its market with respect to social class, lifestyles and personalities, they focuses their attention towards lower upper and middle class because those people afford to drink Pepsi.

BEHAVIORAL SEGMENTATION of PEPSI
Behavioral segmentation is benefits, occasions, brand loyalty etc. are the company tries to market their product for the occasions like weddings, concerts and sports events. Now days the demand of Pepsi Cola has increased due to the wedding ceremonies. So the company tries to attract the customers in such Metropolitan areas. It also focuses towards the Brand loyal people or the people who are heavy user of Pepsi Cola. And those people are in the colleges and universities.

Historical Background of PEPSI

2010-01-12T02:40:00.000-08:00

Pepsico History

PepsiCo has enjoyed a long, proud history dating all the way back to 189http://www.blogger.com/8. Take a trip down memory lane with us and explore some of our more memorable moment. Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is the invention of Caleb Bradham (left), a pharmacist and drugstore owner in New Bern, North Carolina.

In the late 1890's, he had been experimenting with Coca and Cola extracts in the syrup form. By mixing this syrup with carbonated water, he produced a very pleasing beverage that not only tasted good but also made his customers and friends feel good. He promoted it as a cure of dyspepsia (indigestion). Initially called Brads Drink by his local friends, the drink was formally titled PEPSI COLA in 1898.

By 1902 the syrup was so popular that Caleb was devoting most of time in the preparation, packaging, marketing, advertising, and overseeing the distribution of it to other pharmacies. His sales increased rapidly and in1904 he bought the Bishop Mill and converted it into his bottling plant for Pepsi Cola. In 1907, he purchased adjoining land and built a three-story addition to the factory to serve as office space for his new company.

By the end of 1909 Caleb Bradham had 250 franchises in 24 different states, his businesses continued to grow till 1920 when volatile sugar prices caused the beginning of the rapid decline in his fortune. Bankruptcy was declared in March, 1923 and the PEPSI formula passed through the series of folding companies until 1931, when Loft Candy Company in New York purchased it.

In 1934, Pepsi began offering twice as much soft drink for the same 5-cent price and sales soared. Pepsi Cola's profits reached at a total of $2, 1 million in 1936. In the early1940s Pepsi started its campaign throughout the country. During the 1950s Pepsi crossed the boundaries from United States to the USSR (now known as Russia) under the leadership of Hatcher Barnet as the president of the company. In the 1960s, Pepsi targeted young adults calling them “Pepsi Generation”. First Can Pepsi and Diet Pepsi were also introduced during the same lime, which went all over the world. Then the Frito Lay and Pepsi Cola merged to become Pepsi Company Incorporation.
In the 1970s Pepsi opened its first plant in the USSR and became the single largest soft drink brand in America.

In 1977, acquisition of Pizza Hut was Pepsi first foray into restaurants and the firm strengthened its position by Taco Bell in 1978 and Kentucky Fried Chicken in 1986. In the early 1980s Pepsi entered the frontiers of China for the production of soft drinks. In 1984, Pepsi's advertisement took a dramatic change as Pepsi became "The Choice of a New Generation" and the Pepsi went to space in "space can".

In the 1990s Pepsi went global and its profits surpassed billions. In 1993 Pepsi started using recycled plastic bottles and also established a partnership with Lipton Tea manufacturers. During the same period of time Pepsi Foods International and Pepsi Cola International merged, creating the Pepsi Co. Foods and Beverages Company.

In 1996 Pepsi made the in-story by launching the most ambitious entertainment site on the World Wide Web by the name of "PEPSI WORLD". It also announced its agreement with Pizza Hut, Taco Bell and KFC to form Tricon Global Restaurants, the largest restaurant company in the world.

And in the 1998 the company celebrated its lOO11' anniversary, and introduced Pepsi Cola the first one caloric drink.

After the 100 years of establishment, Pepsi is still making efforts to retain its standards and its impression throughout the world. Pepsi scored its biggest sales in soft drinks but enjoying its large profits in snack foods.

About Pepsico

2010-01-12T02:16:00.000-08:00

Biography of Pepsico is given below

Pepsi Bio

Name of the Company : PEPSICO Head Quarter of the Company : Purchase, New York Name of the Home Country : USA Nature of the Business : Food and Non-alcoholic beverage Major Products of the Company : Pepsi , Diet Pepsi, Mountain Dew, Sierra Mist, Starbucks Frappuccino, Lipton Iced Tea, Izze, Tropicana Products, Naked Juice, Gatorade, Propel Fitness Water, Quaker Oats, Lay's, Doritos, Tostitos Fritos Number of Operating Country : 200 Company’s Web Address : www.PepsiCo.com

Intorsuction of Pepsico ( PEPSI)

2010-01-11T08:27:00.000-08:00

All about Pepsi

pepsico

PepsiCo, Inc. manufactures, markets, and sells various snacks, carbonated and non-carbonated beverages, and foods worldwide. The world the two brands, Pepsi and Coca-Cola, have changed the living standards of the people. Whether at school, college, university, home, or picnic, people prefer to drink these drinks Pepsi scored its biggest sales in soft drinks but enjoying its large profits in snack foods. Now-a-days PepsiCo is a strong positioned and popular brand all over the world. It covers the market through its systematic and proper management. Involving with many social working, it gain place in consumer mind. Through proper market coverage strategy it has spreaded Its PepsiCo Americas Foods unit offers salty and sweet snacks comprising Lay’s potato chips, Doritos tortilla. Nov 5 (Reuters) - PepsiCo said it has reorganized its operations into three business segments, and named three chief executives to run each segment. PepsiCo’s- Save the Children's CEO Charles MacCormack announces a new grant from the PepsiCo Foundation on February 19, 2009.