SEO + Expert = Anil - SEO Freelancer/Consultant Services in Delhi

On-Page Optimization Factors That Affect Search Engine Rankings

2015-09-05T16:36:00.000+05:30

As for as my experience say, On-page optimization put great factor to rank our website in search Engines. On page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings and website traffic. In SEO on-page optimization refers to an effect on our Website & Web pages listing in natural search engine results that we can say pure natural result. These factors are controlled by webmaster or by coding on your web page.

There are several on-page optimization factors that affect search engine rankings.

1. SEO Friendly Website Structure : The web page should be SEO friendly means, use HTML tags in proper manner ie H1 tags come only one time in web page. try to avoid to use table tags, flash content in web page. A well planned site structure improves your chances of ranking well in Google search results. A good structure means better crawling. Web crawlers like Googlebot crawls a website’s structure. Their goal is to index the content in order to return it in search results. The better your site structure, the easier the crawlers can access and index the content.

2. Meta Tags : This is the most import factor of on-page optimization factor. Search engines use the text contained within the title tag as a primary factor to determine what the content of your web page is about. Always start title with keywords and make title to no longer use 65-70 character in title and 200-250 in meta description also 250-300 characters in meta keywords. Search Engines will display the title tag at the top of each item in the SERPs (Search Engine Results Page). The words we use for the title tag is also the text that is displayed at the top left corner of the browser window, so we should pay more attention to where we place our keywords in our web page title.

3. Avoid Flash in your website : My research say Information imbedded in flash website is almost invisible to search engines, so Flash is bad for SEO. Flash website also not works in different platforms and it usually take way too long to load webpages. To be truly successful, a website/Web Pages should works in all browsers, and on all machines. However, with a flash-based design this is not true. because for running flash website in your machine flash must be in your computer which makes such website to machine dependency.

4. SEO Friendly URL: This is very important part of optimization, we should always try to put good keyword and page relevant keyword in url. SEO-friendly URL structure on a site means having the URL structure that helps the site rank higher in the search results. Using good URL structure is an SEO technique that is often neglected. However, it can give our web page a considerable boost. we should use keywords instead of random words and numbers in url. We always try to avoid to make long url and If you want to split words, always use hyphens in your URL instead of underscores or plus-signs.

5. Optimize Keywords in Heading Tags - H1, H2 and H3 etc : When writing articles about any topics, make sure our headline title will interest the reader enough to pull them in immediately, while clearly explaining the content. We should break up Our content into smaller sections & paragraphs to make it easier for people to read and understand. These sections can be given heading, which is where H1, H2, H3, H4, H5, H6 etc. tags are used. Make sure we write keyword rich headings in the order of priority in H1, H2, H3, H4 & H5 etc. title tags. They are used by many crawlers by search Engines to differentiate important content.

6. Optimize Keywords in Hyperlink/Anchor Text : First of all we have to understand what is "Hyperlink/Anchor Text". This (Hyperlink/Anchor Text) is the visible characters and words that hyperlinks display when linking to another document or location on the web page. This is very important tags through which we can Optimize targeted Keywords through Anchor Text. as for as experience say if we have two links are targeting the same URL, only the anchor text used in the first link is counted by Google.

Tag: Your Hyperlink/Anchor Text Syntax: Hyperlink / Anchor Text
If possible, always avoid using images to link to other pages of your site. because Search engines cannot read images. Alt image tag is not passed as anchor text when linking from an image.

7. Optimize Image ALT tag : In few website client are required to optimize image on search engine, for such case we use Image alt tags. The alt tags attribute play a very important role to adds SEO value to your website. If we Add appropriate alt tags to our website/webpage images, that helps your website to achieve better rankings in the search engines by associating keywords with images. Why we should use Image Tags :

a) Search Engines robots cannot read images, thus we use image alt tags through this tags search engine recognize image. also using this tags we have opportunity to target our keyword on seach engine without using in content.
b) If we not use image alt tags, when we validate our HTML by "W3C Markup Validator" it generate error and it effect search engine page ranking.
c) The image name / filename can give search engine to clues about the subject matter of the image. thus we should use alt tags to give search engine clues about images.
d) For e-commerce where we only put product code to showing our product, this tags play great job for SEO to optimize your selling products that have only model number or serial numbers, we use short description or promotional keywords in our alt tags.

8. Internal Linking : Internal links are links that go from one page on a domain to a different page on the same domain. The total number of links on any page, including the navigation, should never be more than 75-100.

The Purpose for Using Internal Linking:
a) Sketch out a map of your website
b) They allow users to navigate a website.
9. Sitemap :

10. W3C Validate : Our Website should be W3C validate Style and XHTML. This play major role when Our Webpage crawl by search engine.

Avoid common on-page SEO mistakes such as:
Duplicate content URL variants of the same pages Off-site images and content on-site Duplicate title tags Conclusion :
1. Direct Depends on Webmaster and Developer & Designer.
2. This gives Long time SEO Results.
3. Natural SEO Optimization that delivers outstanding SEO results.
4. Go for SEO Friendly Website Structure.
5. Website Become W3C Validate
6. Improving in Website/Webpage Load Speed.
7. Optimize Content Faster.
8. Attract More Qualified Visitors.
9. Easy to Navigate website
10. Consistent in layout and design

History of Search Engine.

2011-05-07T14:57:00.004+05:30

I am not giving you the detailed information about the Search Engine History and will not provide you with complete knowledge of all the Search Engines but will surely help you in understanding which Search Engines dominated. Its the result of highly great calculated development that give the birth to what we call today as Search Engine.

Before 1990, there was no any way to search any thing on Internet. At that time there were a very few websites. Most websites contained collections of files that we could download (by FTP) if we knew that they were there. History of Search Engine can be said as started in A.D. 1990. The very first tool used for searching on the Internet was Archie. It was created in 1990 by "Alan Emtage", a student at McGill University in Montreal. The Archie Database was made up of the file directories from hundreds of systems. If Archie was the grandfather of all search engines, then Veronica was the grandmother of search engines, developed by the University of Nevada Computing Services. A Gopher server stores plain-text documents while an FTP server stores other kinds of files including images, programs, etc.
If you have any suggestions you can feel free to inform me in form of comments.

What is Search Engine?

2010-04-13T09:16:00.015+05:30

Know about Search Engine...

"Search engine is designed to search for information on the World Wide Web". It is typically in the form of a web site that provides the visitor with an HTML form to fill out, which then searches the Information in search engine's database of content.

Worldwide Popular Search Engines

What is Search Engine Optimization (SEO) ?

2010-04-12T17:56:00.007+05:30

Intro to Search Engine Optimization...
Search Engine Optimization (SEO) is the Process of Improving the Volume of traffic of a Web Site. In other words we can say it a process by which we make more search engine friendly web site easy to find, easy to crawl and easy to categorize. The SEO expert figure out what search engines look at when they rank websites.

Search Engine Optimization is begins even before designing any website. It starts by selecting the right domain name which is related and define our business propertly. You must then select the right keywords for each of your website individual pages which help us to come in search result page of various search engine like Google, Yahoo, MSN, Alta Vista etc.

Search Engine Optimization is not a Easy Job. It is more Complex then designing a website or coding, because there are million of competitor with you and you have to go first meaning you get top 10 rankings in all major search engine. Optimizing a website enables it to high rank on major search engines such as Google, Yahoo, Bing etc. Search Engines Rank websites based on 2 major factors:

a) Unique Content that contains pertinent keywords
b) Link Popularity - the number of quality incoming links to your website

"The Main Goal of Search Engine Optimization (SEO) is to Increases the number of visitors, sales and importantly increases the rate at which your business progress and Achive Brand Visibility on world wide web"

Search Engine Optimization Means:
* Makes your website Search Engine Friendly
* Make yourself as a brand in the Online marketplace
* Get Higher Search Engine Rankings
* Increased Your Website Traffic
* Make Social Network for your business

SEO Expert Views before Launching Your Website.

2010-04-11T11:05:00.001+05:30

In these following articles, we are giving basic SEO Expert guide of all the basic but essential tasks which should be done and tested before hosting your new website.

1. Website Title. It’s the first thing that shows on the top of a browser window. Which say the site nature to Search Engine. It is important from SEO point of view also.

2. Meta Tags play very important part to optimize any website. Search Engines take their data from meta tags.

3. Your website has good and meaningful content. Because after design it is very useful for viewers for understand site nature and function area. Make sure that our website content is correct including spelling, grammar and punctuation.

4. SEO Expert always say for stick with pure CSS, as this is the most code efficient design option. It is very important for optimization.

5. Code to Text Ratio also matter for optimization of website. SEO Expert calculates code to text ratio percentage of a web page is given below:
Web Page Size :
17481 Bytes = 17 KB
Code Size:
13692 Bytes = 13 KB
Text Size:
3789 Bytes = 4 KB
Code to Text Ratio = Text Size/Web Page Size*100
Code to Text Ratio = 3789/17481*100 = 21.67%

6. The Website Loading Time. It should be optimal, but very Important SEO Point of view. Because a user never wait for your website loading. Check everything including video, flash Files, Image to html, css, JavaScript. Avoid to put more heavy video and flash file and also put JavaScript in footer.

7. Favicon Icon. It shows on the left side of the url in web browser window. It plays a important role in branding Our Website.

8. Our website should be SEO Friendly Website Navigation. this is very important for encourage search engine spiders to spend as much time traversing links on the website.

9. Our Website doesn’t have any single dead-end links means your website is free of 404 issues. i.e. website pages that don't link back to other pages on the website and which aren’t fully functionally integrated.

10. Our Website should be cross browser compatibility. Just to ensure that our website is accessible across all major browsers, check your websites on Internet explorer version 6/7/8,9 Firefox, Safari, Opera and chrome etc.

11. In the twenty-first century of Competitive online marketing there is no so many times to customer finding your website and making the decision to buy is crucial. For this every web page should have a contact email address and phone number clearly visible at the top of the page and simple contact us form for send viewer request.

12. Website should be cross operating system compatibility. I always check your website on Mac, Linux and windows.

13. Seo Expert always recommended for your website Sitemap. It gives instruction for search engine about your website structure. Sitemap also helps a user find the right page. We should also submit our website sitemap to Yahoo, Google and MSN/Bing.

14. Our website should be W3C validation. SEO Expert say if your website is W3C validate. We can validate our markup and CSS on w3C.
http://validator.w3.org/ – Validating markup
http://jigsaw.w3.org/css-validator/ – Validating CSS

15. To measure success of our website and to see it is meeting the expected goal and also check the detailed behavior of users. It is mandatory to have some analytical application installed on the website. Common analytic tool are Google analytics, Clicky, Mint and stat counter.